module · advertising-entity
Advertising Entity Ontology
The tiers an advertiser configures: accounts held by parties at a channel, campaigns carrying objective and budget scope, targeting groups carrying audience and bid, ads that deliver, and the creatives they carry.
Ontology
Core vocabulary: classes, properties, and axioms.
| File | Format | |
|---|---|---|
| ontology.ttl | TTL |
OWL
OWL Turtle projection of the ontology, suitable for reasoners.
| File | Format | |
|---|---|---|
| ontology-owl.ttl | TTL |
Shapes
SHACL constraints validating instances of the vocabulary.
| File | Format | |
|---|---|---|
| shapes.ttl | TTL |
Examples
Illustrative instance data using the vocabulary.
Queries
SPARQL queries that define or exercise semantics.
| File | Format | |
|---|---|---|
| queries/account-holders.rq | SPARQL | |
| queries/creative-reuse.rq | SPARQL | |
| queries/cross-platform-identity.rq | SPARQL | |
| queries/objective-coverage.rq | SPARQL | |
| queries/tier-by-function.rq | SPARQL |
Specification
Human-readable specification (HTML).
| File | Format | |
|---|---|---|
| spec/ | HTML |