@prefix aent: <https://ontology.inferal.com/modules/advertising-entity/> .
@prefix adm: <https://ontology.inferal.com/modules/advertising-measurement/> .
@prefix ci: <https://ontology.inferal.com/modules/company-intelligence/> .
@prefix ex: <https://example.com/advertising-entity/query/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .

# Two providers, opposite naming. The first calls its middle tier an ad set; the
# second calls its middle tier a campaign and its budget tier a campaign group.

ex:metaCampaign a aent:Campaign ; aent:entityName "Summer sale" ;
    aent:identifiedBy ex:mc ; aent:pursuesObjective aent:salesObjective .
ex:metaAdSet a aent:TargetingGroup ; aent:entityName "Lookalike 25-44" ;
    aent:identifiedBy ex:ms .
ex:liGroup a aent:Campaign ; aent:entityName "Q3 demand generation" ;
    aent:identifiedBy ex:lg ; aent:pursuesObjective aent:leadObjective .
ex:liCampaign a aent:TargetingGroup ;
    rdfs:comment "Called a campaign by the provider, and it is the targeting tier." ;
    aent:entityName "Senior operations, NA" ; aent:identifiedBy ex:lc .

ex:mc a aent:ProviderIdentity ;
    aent:identifierValue "23851004" ; aent:issuingChannel adm:metaChannel .

ex:ms a aent:ProviderIdentity ;
    aent:identifierValue "23851009" ; aent:issuingChannel adm:metaChannel .

ex:lg a aent:ProviderIdentity ;
    aent:identifierValue "607441122" ; aent:issuingChannel adm:linkedinChannel .

ex:lc a aent:ProviderIdentity ;
    aent:identifierValue "urn:li:sponsoredCampaign:607441987" ; aent:issuingChannel adm:linkedinChannel .