module · advertising-measurement

Advertising Measurement Ontology

Terms for stating an advertising metric observation so that observations from different providers are comparable, or provably not: reified observations, metric kinds, reporting windows, typed values, attribution bases, and time-bounded hierarchy membership.

Ontology

Core vocabulary: classes, properties, and axioms.

1 file

File	Format
ontology.ttl	TTL

OWL

OWL Turtle projection of the ontology, suitable for reasoners.

1 file

File	Format
ontology-owl.ttl	TTL

Shapes

SHACL constraints validating instances of the vocabulary.

1 file

File	Format
shapes.ttl	TTL

Examples

Illustrative instance data using the vocabulary.

9 files

File	Format
examples.ttl	TTL
queries/attributed-conversions-by-model.example.ttl	TTL
queries/comparable-observations.example.ttl	TTL
queries/cross-provider-spend-total.example.ttl	TTL
queries/double-count-risk.example.ttl	TTL
queries/incomparable-observations.example.ttl	TTL
queries/lower-encoded-amount.example.ttl	TTL
queries/membership-at-instant.example.ttl	TTL
queries/metric-coverage-by-channel.example.ttl	TTL

Queries

SPARQL queries that define or exercise semantics.

8 files

File	Format
queries/attributed-conversions-by-model.rq	SPARQL
queries/comparable-observations.rq	SPARQL
queries/cross-provider-spend-total.rq	SPARQL
queries/double-count-risk.rq	SPARQL
queries/incomparable-observations.rq	SPARQL
queries/lower-encoded-amount.rq	SPARQL
queries/membership-at-instant.rq	SPARQL
queries/metric-coverage-by-channel.rq	SPARQL

Specification

Human-readable specification (HTML).

1 file

File	Format
spec/	HTML