@prefix : <https://ontology.inferal.com/profiles/relay-advertising/hyros/> .
@prefix adm: <https://ontology.inferal.com/modules/advertising-measurement/> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix mod: <https://w3id.org/mod#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix prof: <http://www.w3.org/ns/dx/prof/> .
@prefix pubacc: <https://ontology.inferal.com/modules/publication-access/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix vann: <http://purl.org/vocab/vann/> .
@prefix voaf: <http://purl.org/vocommons/voaf#> .

:
    a owl:Ontology, prof:Profile, mod:SemanticArtefact, voaf:Vocabulary,
      pubacc:PublicationManagedOntology ;
    dcterms:accessRights pubacc:PublicAccess ;
    owl:imports adm: ;
    dcterms:title "Relay Advertising Profile: Hyros" ;
    dcterms:description "Links the advertising platforms Hyros reports spend and sources against to the shared advertising channels." ;
    dcterms:license <https://creativecommons.org/licenses/by/4.0/> ;
    dcterms:source adm: ;
    vann:preferredNamespacePrefix "hyros-adv" ;
    vann:preferredNamespaceUri "https://ontology.inferal.com/profiles/relay-advertising/hyros/" ;
    mod:status "draft" ;
    rdfs:comment "Hyros measures advertising it does not run. Relay publishes the platforms it names as three code lists: the ad-spend types and the platform of an ad inventory record and of an ad source. Each value names the platform that ran the ad, so it is the same channel as the shared channel concept it matches. GOOGLE and GOOGLE_V2 both name Google Ads, differing only in the Hyros integration that reported them, so through their shared match they are exact matches of each other as well." ;
    owl:versionInfo "0.1.0" .

# --- https://relay.inferal.com/ontology/hyros/AdspendType/ ---

<https://relay.inferal.com/ontology/hyros/AdspendType/BING> skos:exactMatch adm:microsoftAdsChannel .
<https://relay.inferal.com/ontology/hyros/AdspendType/FACEBOOK> skos:exactMatch adm:metaChannel .
<https://relay.inferal.com/ontology/hyros/AdspendType/GOOGLE> skos:exactMatch adm:googleAdsChannel .
<https://relay.inferal.com/ontology/hyros/AdspendType/LINKEDIN> skos:exactMatch adm:linkedinChannel .
<https://relay.inferal.com/ontology/hyros/AdspendType/PINTEREST> skos:exactMatch adm:pinterestChannel .
<https://relay.inferal.com/ontology/hyros/AdspendType/SNAPCHAT> skos:exactMatch adm:snapchatChannel .
<https://relay.inferal.com/ontology/hyros/AdspendType/TIKTOK> skos:exactMatch adm:tiktokChannel .
<https://relay.inferal.com/ontology/hyros/AdspendType/TWITTER> skos:exactMatch adm:xChannel .

# --- https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/ ---

<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/BING> skos:exactMatch adm:microsoftAdsChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/FACEBOOK> skos:exactMatch adm:metaChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/GOOGLE> skos:exactMatch adm:googleAdsChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/GOOGLE_V2> skos:exactMatch adm:googleAdsChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/LINKEDIN> skos:exactMatch adm:linkedinChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/PINTEREST> skos:exactMatch adm:pinterestChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/SNAPCHAT> skos:exactMatch adm:snapchatChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/TIKTOK> skos:exactMatch adm:tiktokChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdInventory/platform/TWITTER> skos:exactMatch adm:xChannel .

# --- https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/ ---

<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/BING> skos:exactMatch adm:microsoftAdsChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/FACEBOOK> skos:exactMatch adm:metaChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/GOOGLE> skos:exactMatch adm:googleAdsChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/GOOGLE_V2> skos:exactMatch adm:googleAdsChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/LINKEDIN> skos:exactMatch adm:linkedinChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/PINTEREST> skos:exactMatch adm:pinterestChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/SNAPCHAT> skos:exactMatch adm:snapchatChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/TIKTOK> skos:exactMatch adm:tiktokChannel .
<https://relay.inferal.com/ontology/hyros/property/Hyros.AdSource/platform/TWITTER> skos:exactMatch adm:xChannel .