The Inferal Advertising Entity Ontology defines RDF terms for the tiers an advertiser configures, named for their role rather than for the word a provider uses: accounts held by parties at a channel, campaigns where objectives and budget scope are configured when reported, targeting groups carrying audience and bid, ads that deliver, and the reusable creatives they carry.

This is an unofficial 0.1 Editor's Draft maintained in the Inferal ontology repository.

Feedback should be sent to contact@inferal.com.

Namespace

https://ontology.inferal.com/modules/advertising-entity/

Terms

Define the module's public classes and properties with normative requirements here. Use <dfn> for terms that should be linkable within the specification.

Examples