This module evaluates selected advertising figures and declared purchase classifications. It retains exact ratio operands, operation, report scope, selected handles, purchase subtotal and count, coverage, and source/context/interpretation digests. Every admitted shared fact has CallerDeclaredSharedFacts standing. A supplied Qualified or Reviewed label does not authenticate a native fact.

This is the unofficial 0.1.0 module specification. Source review and executable correctness are separate standings. Full generation, runtime and publication verification are pending configured GitHub CI; this draft supplies no release, native write or client-adoption qualification.

Scope and intended use

This module evaluates selected advertising figures and declared purchase classifications. It retains exact ratio operands, operation, report scope, selected handles, purchase subtotal and count, coverage, and source/context/interpretation digests. Every admitted shared fact has CallerDeclaredSharedFacts standing. A supplied Qualified or Reviewed label does not authenticate a native fact.

Agents can inspect the selected retained evidence, ask for missing scope or review, and keep unresolved answers visible. A successful inspection remains separate from permission to act on a live account.

Competency questions

1. What is the reported credited-value to same-scope spend ratio?
2. Which selected purchase links contribute to the known charged-order subtotal?
3. Which missing or unsupported evidence prevents an acquisition or profit conclusion?

Namespace

https://ontology.inferal.com/modules/ads-commerce-outcome-evidence/

The prefix aoc names the existing vocabulary. Term identity and the original RDF types remain stable. Shared advertising and commerce concepts supply scope; captured provider terms retain their provider-specific meaning.

Conceptual model

SelectionContext chooses reporting figures and a purchase-classification snapshot. OutcomeAssessment preserves unknown selections alongside known subsets. DeclaredPurchaseBinding scopes event keys by provider, merchant, policy and token. Reported credited value over same-row spend is source arithmetic; linked charged-order return and new-purchase cost keep their separate merchant policy and classification basis. One named scoped order is deduplicated within one declared snapshot.

Raw source/context roles require a declared absolute RDF origin and complete retained byte custody. evidenceSourceDigest must equal the complete raw source SHA256. Every spend-pairing scope scalar must agree; equal date and currency are insufficient. HistoricalSelectedCapture permits explicit historical selection, while CurrentDeclaredSeries requires a latest retained declaration. A newer partial or missing capture cannot disappear behind a favorable earlier figure.

RDF permits incomplete descriptions. A conforming execution profile must enforce its declared closed-world input and output constraints. Unknown or conflicting business evidence must keep its explicit standing and cannot be converted into a favorable value.

Validation and interpretation

Version 1 does not pool standard/all, channel/omni, lookback, aggregate/breakdown, reach or capture revisions. Comparisons keep AttributionEquivalenceUnassessed. CAC reports UnsupportedAcquisitionEvidence and net/profit operations report UnsupportedMonetaryBasis. Unknown links or charges cannot make a known subset a full denominator. Exact decimal/integer support is bounded to 128 digits and scale 64, with timestamp precision 6; binary float, negative-money and rate-kind bases stay unsupported for these operations. Exact operands do not promise an exact nonterminating quotient.

Validation establishes conformance to a selected profile. Retained scope, reported evidence and operational success keep their separate meanings. Runtime and generation evidence for this source repair remain pending GitHub CI.

Worked example and boundary

The declaration selects retained figures and purchase bindings for one outcome operation. It illustrates the evidence roles supplied by a caller; a merchant policy label and join declaration do not establish acquired-by-this-ad causality or native attribution equivalence.

Inspect the declared roles and independent standings before using this evidence. Omitted source data or an unresolved qualification must remain visible. This example does not attest a live provider request or complete merchant history.

Term reference

Classes, properties and existing controlled evidence values retain their authored labels and definitions. Listing a controlled value here does not change its RDF type or grant execution authority.

aoc:AggregateCredits — AggregateCredits

AggregateCredits denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:AttributionEquivalenceUnassessed — AttributionEquivalenceUnassessed

AttributionEquivalenceUnassessed denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:CallerDeclaredSharedFacts — CallerDeclaredSharedFacts

CallerDeclaredSharedFacts denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ClassificationQualified — ClassificationQualified

ClassificationQualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ClassificationUnqualified — ClassificationUnqualified

ClassificationUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:CompareCredits — CompareCredits

CompareCredits denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:CompleteDelivery — CompleteDelivery

CompleteDelivery denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:CompleteSelectedScope — CompleteSelectedScope

CompleteSelectedScope denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:CurrencyMismatch — CurrencyMismatch

CurrencyMismatch denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:CurrentDeclaredSeries — CurrentDeclaredSeries

CurrentDeclaredSeries denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:DeclaredLinkedChargedOrderReturn — DeclaredLinkedChargedOrderReturn

DeclaredLinkedChargedOrderReturn denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:DeclaredLinkedChargedReturn — DeclaredLinkedChargedReturn

DeclaredLinkedChargedReturn denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:DeclaredLinkedNewPurchaseCost — DeclaredLinkedNewPurchaseCost

DeclaredLinkedNewPurchaseCost denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:DeclaredLinkedNewPurchaseCostBasis — DeclaredLinkedNewPurchaseCostBasis

DeclaredLinkedNewPurchaseCostBasis denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:DeclaredPurchaseBinding — DeclaredPurchaseBinding

Caller-declared event/aggregate candidate to scoped named purchase binding; this is not independently verified acquisition.

aoc:DeclaredRetainedObservationScope — DeclaredRetainedObservationScope

DeclaredRetainedObservationScope denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:DenominatorQualified — DenominatorQualified

DenominatorQualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:DenominatorUnqualified — DenominatorUnqualified

DenominatorUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:DistinctReachNotAdditive — DistinctReachNotAdditive

DistinctReachNotAdditive denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:EmptyDelivery — EmptyDelivery

EmptyDelivery denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:EvidenceTerm — Outcome evidence term

A named operation or diagnostic standing. These concepts are not acquisition or attribution attestations.

aoc:ExactRetainedNativeRowScope — ExactRetainedNativeRowScope

ExactRetainedNativeRowScope denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:FieldsQualified — FieldsQualified

FieldsQualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:FieldsUnqualified — FieldsUnqualified

FieldsUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:FigureFieldsUnqualified — FigureFieldsUnqualified

FigureFieldsUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:HistoricalSelectedCapture — HistoricalSelectedCapture

HistoricalSelectedCapture denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:InspectFigures — InspectFigures

InspectFigures denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:Known — Known

Known denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:KnownSubsetCoverage — KnownSubsetCoverage

KnownSubsetCoverage denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:LinksQualified — LinksQualified

LinksQualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:LinksUnqualified — LinksUnqualified

LinksUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:MixedPurchaseClassificationBasis — MixedPurchaseClassificationBasis

MixedPurchaseClassificationBasis denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:MoneyBasisQualified — MoneyBasisQualified

MoneyBasisQualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:MoneyBasisUnqualified — MoneyBasisUnqualified

MoneyBasisUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:NetRevenueReturn — NetRevenueReturn

NetRevenueReturn denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:NewCustomerCAC — NewCustomerCAC

NewCustomerCAC denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:NewPurchaseDenominatorUnqualified — NewPurchaseDenominatorUnqualified

NewPurchaseDenominatorUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:NonAdditiveSelectedScope — NonAdditiveSelectedScope

NonAdditiveSelectedScope denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:NotRequested — NotRequested

NotRequested denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:OperationQualification — OperationQualification

OperationQualification denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:OutcomeAssessment — OutcomeAssessment

One assessment for each selected context, including empty and unsupported selections.

aoc:PartialDelivery — PartialDelivery

PartialDelivery denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ProfitReturn — ProfitReturn

ProfitReturn denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ProviderCreditedROAS — ProviderCreditedROAS

ProviderCreditedROAS denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:PurchaseIdentityUnqualified — PurchaseIdentityUnqualified

PurchaseIdentityUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:PurchaseLinkUnqualified — PurchaseLinkUnqualified

PurchaseLinkUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:PurchaseSnapshotUnqualified — PurchaseSnapshotUnqualified

PurchaseSnapshotUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ReportingWindowUnqualified — ReportingWindowUnqualified

ReportingWindowUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:RevisionQualified — RevisionQualified

RevisionQualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:RevisionUnqualified — RevisionUnqualified

RevisionUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ScopedOutcomeEvidence — ScopedOutcomeEvidence

Neutral evidence domain for source bindings, selections and generated assessments.

aoc:ScopedProviderCreditArithmetic — ScopedProviderCreditArithmetic

ScopedProviderCreditArithmetic denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ScopedProviderFigure — ScopedProviderFigure

ScopedProviderFigure denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:SelectedFigureMissing — SelectedFigureMissing

SelectedFigureMissing denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:SelectedScopeIncomplete — SelectedScopeIncomplete

SelectedScopeIncomplete denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:SelectionContext — SelectionContext

Caller declaration of one operation, complete selected scope and retained snapshot/revision policy.

aoc:SingleSelectedCreditScope — SingleSelectedCreditScope

SingleSelectedCreditScope denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:SourceSnapshotUnqualified — SourceSnapshotUnqualified

SourceSnapshotUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:SpendScopeUnqualified — SpendScopeUnqualified

SpendScopeUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:Unknown — Unknown

Unknown denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:UnknownSelectedScope — UnknownSelectedScope

UnknownSelectedScope denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:UnsupportedAcquisitionEvidence — UnsupportedAcquisitionEvidence

UnsupportedAcquisitionEvidence denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:UnsupportedMetricKind — UnsupportedMetricKind

UnsupportedMetricKind denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:UnsupportedMonetaryBasis — UnsupportedMonetaryBasis

UnsupportedMonetaryBasis denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:WindowQualified — WindowQualified

WindowQualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:WindowUnqualified — WindowUnqualified

WindowUnqualified denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ZeroDenominator — ZeroDenominator

ZeroDenominator denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:ZeroSpendDenominator — ZeroSpendDenominator

ZeroSpendDenominator denotes the bounded operation or evidence standing defined by the versioned outcome service. It grants no native truth or mutation permission.

aoc:asOf — asOf

The selected purchase snapshot instant, compared with timezone-qualified temporal evidence.

aoc:attributionApplicabilityStanding — attributionApplicabilityStanding

The independently retained attributionApplicability qualification for this selection. Overall success or another failure does not erase this axis.

aoc:attributionStanding — attributionStanding

AttributionEquivalenceUnassessed because no independent applicable equivalence route is admitted.

aoc:bindingSnapshot — bindingSnapshot

A caller-declared binding scope token. Context evidenceSourceDigest independently binds the actual raw source bytes.

aoc:capturedAt — capturedAt

Caller-declared retained delivery instant used to reject ties and newer conflicting/empty/partial captures.

aoc:classification — classification

The exact selected purchase classification named by a declared binding.

aoc:classificationBasis — classificationBasis

The retained purchase evidence basis of a homogeneous known subset; mixed bases stay unbound.

aoc:completeScope — completeScope

Caller declaration that selected scope is complete; it is not native completeness attestation.

aoc:context — context

The caller selection retained for this assessment.

aoc:contextDigest — contextDigest

SHA256 of retained caller context bytes.

aoc:coverageStanding — coverageStanding

CompleteSelectedScope, KnownSubsetCoverage or UnknownSelectedScope for this exact selection.

aoc:currency — currency

Exact source currency of qualified operands; no currency conversion is inferred.

aoc:defaultOutcomeService — defaultOutcomeService

The versioned outcome service explicitly registered for this shared ontology.

aoc:deliveryStanding — deliveryStanding

Caller-declared complete, partial or empty retained capture; it does not attest extraction completeness.

aoc:denominator — denominator

Exact positive qualified arithmetic operand; unqualified or zero denominators produce no ratio.

aoc:denominatorStanding — denominatorStanding

The independently retained denominator qualification for this selection. Overall success or another failure does not erase this axis.

aoc:eventKey — eventKey

Declared source event identity; provider credit identity remains distinct from merchant purchase identity.

aoc:evidenceSourceDigest — evidenceSourceDigest

The caller-declared SHA256 of the complete raw shared source. Drift fails snapshot qualification.

aoc:figure — figure

The exact selected figure named by a declared purchase binding.

aoc:figureFieldsStanding — figureFieldsStanding

The independently retained figureFields qualification for this selection. Overall success or another failure does not erase this axis.

aoc:interpretationDigest — interpretationDigest

SHA256 of retained interpretation byte/mode closure excluding catalogue.

aoc:knownChargedCurrency — knownChargedCurrency

The source currency of knownChargedSubtotal, independently retained when ratio currency is unavailable. Mixed currencies never become one subtotal.

aoc:knownChargedSubtotal — knownChargedSubtotal

Known eligible charged-order subtotal, labelled as complete or a subset and never net revenue or profit.

aoc:knownPurchaseCount — knownPurchaseCount

Number of distinct qualified scoped purchases in the known linked subset; not an acquired customer count.

aoc:merchant — merchant

The exact merchant scope of declared purchase bindings and classifications.

aoc:monetaryBasisStanding — monetaryBasisStanding

The independently retained monetaryBasis qualification for this selection. Overall success or another failure does not erase this axis.

aoc:numerator — numerator

Exact qualified arithmetic operand under this named operation and complete selected scope.

aoc:operation — operation

The selected business operation, with its own numerator and authority boundary.

aoc:order — order

The merchant-scoped named order bound by the source assertion.

aoc:policy — policy

The selected purchase policy; policy equality does not prove connector implementation.

aoc:purchaseClassificationStanding — purchaseClassificationStanding

The independently retained purchaseClassification qualification for this selection. Overall success or another failure does not erase this axis.

aoc:purchaseContext — purchaseContext

The selected PC classification context within one source/context/interpretation/as-of snapshot.

aoc:purchaseContextDigest — purchaseContextDigest

The exact declared PC context snapshot digest selected by the context.

aoc:purchaseInterpretationDigest — purchaseInterpretationDigest

The exact declared PC interpretation snapshot digest selected by the context.

aoc:purchaseKey — purchaseKey

Declared merchant-scoped purchase key; spelling alone never establishes linkage.

aoc:purchaseLinkStanding — purchaseLinkStanding

The independently retained purchaseLink qualification for this selection. Overall success or another failure does not erase this axis.

aoc:purchaseSourceDigest — purchaseSourceDigest

The exact declared PC source snapshot digest selected by the context.

aoc:queryPath — queryPath

The module-local SPARQL or pipeline path retained by the service.

aoc:reader — reader

A registered semantic reader belonging to the versioned service.

aoc:readerName — readerName

The registered semantic reader name used by the public bundle.

aoc:reason — reason

The concrete qualification or refusal reason, retained with every selected assessment.

aoc:reportingWindowStanding — reportingWindowStanding

The independently retained reportingWindow qualification for this selection. Overall success or another failure does not erase this axis.

aoc:retainedRevisionStanding — retainedRevisionStanding

The independently retained retainedRevision qualification for this selection. Overall success or another failure does not erase this axis.

aoc:revisionPolicy — revisionPolicy

HistoricalSelectedCapture or CurrentDeclaredSeries explicitly selects the permitted freshness standing.

aoc:scopeStanding — scopeStanding

ExactRetainedNativeRowScope or DeclaredRetainedObservationScope; source arithmetic never establishes native or cross-row equivalence.

aoc:selectedBinding — selectedBinding

A selected source assertion linking an event/candidate and purchase; it does not prove acquisition.

aoc:selectedBindingCount — selectedBindingCount

The number of explicitly selected binding handles, including unresolved selections.

aoc:selectedFigure — selectedFigure

A selected named ARC candidate, including missing or unresolved handles.

aoc:selectedFigureCount — selectedFigureCount

The number of explicitly selected figure handles, including unresolved selections.

aoc:selectedPurchase — selectedPurchase

A selected named PC classification; selected missing classifications remain in coverage.

aoc:selectedPurchaseCount — selectedPurchaseCount

The number of explicitly selected purchase handles, including unresolved selections.

aoc:seriesKey — seriesKey

Caller-declared retained report series identity; it is not independently verified native revision scope.

aoc:sourceDigest — sourceDigest

SHA256 of retained raw outcome source bytes; a hash is custody, not authority.

aoc:sourceStanding — sourceStanding

CallerDeclaredSharedFacts; supplied reviewed labels never elevate native authority.

aoc:status — status

Known or Unknown for the selected operation, independent of source and attribution authority standing.