Triple Whale Data Ontology
license: https://creativecommons.org/licenses/by/4.0/
publisher: inferal.com
preferred namespace prefix: triplewhale

Activity
type: Class
comment: Activities Table
subclass of: Thing

Ad
type: Class
comment: Ads Table
subclass of: Thing

Action
type: Class
comment: Nested record for Ad.actions
subclass of: Thing

Adset Targeting
type: Class
comment: Nested record for Ad.adset_targeting
subclass of: Thing

Custom Conversion
type: Class
comment: Nested record for Ad.custom_conversions
subclass of: Thing

Affiliate
type: Class
comment: Affiliates Table
subclass of: Thing

Affluencer Hub
type: Class
comment: Affluencer Hub Table
subclass of: Person

Discount Code
type: Class
comment: Nested record for AffluencerHub.discount_codes
subclass of: Offer

Expens
type: Class
comment: Nested record for AffluencerHub.expenses
subclass of: MonetaryAmount

Link
type: Class
comment: Nested record for AffluencerHub.links
subclass of: URL

Ai Visibility
type: Class
comment: AI Visibility Table
subclass of: Thing

Competitors Visibility
type: Class
comment: Nested record for AiVisibility.competitors_visibility
subclass of: Thing

Source
type: Class
comment: Nested record for AiVisibility.sources
subclass of: Thing

Blended Stats
type: Class
comment: Blended Stats Table
subclass of: Dataset

Creative
type: Class
comment: Creatives Table
subclass of: CreativeWork

Cs Event
type: Class
comment: CS Events Table
subclass of: Event

Cs Message
type: Class
comment: CS Messages Table
subclass of: Message

Cs Ticket
type: Class
comment: CS Tickets Table
subclass of: Thing

Custom Category
type: Class
comment: Custom Categories Table
subclass of: CategoryCode

Custom Category Mapping
type: Class
comment: Custom Category Mappings Table
subclass of: Thing

Custom Spend
type: Class
comment: Custom Spend Table
subclass of: MonetaryAmount

Customer Journey
type: Class
comment: Customer Journey Table
subclass of: Thing

Items Purchased
type: Class
comment: Nested record for CustomerJourney.items_purchased
subclass of: Product

Question
type: Class
comment: Nested record for CustomerJourney.questions
subclass of: Question

Customer Segmentation Analytics
type: Class
comment: Customer Segmentation Analytics Table
subclass of: Dataset

Customer Segmentation
type: Class
comment: Customer Segmentation Table
subclass of: Thing

Customer Support Agg Metrics
type: Class
comment: Customer Support Agg Metrics Table (BETA)
subclass of: Dataset

Customer
type: Class
comment: Customers Table
subclass of: Person

Metafield
type: Class
comment: Nested record for Customer.metafields
subclass of: PropertyValue

Emailsms Setting
type: Class
comment: Email/SMS Settings Table
subclass of: Thing

Emailsm
type: Class
comment: Email/SMS Table
subclass of: Message

External Revenue
type: Class
comment: External Revenue Table
subclass of: MonetaryAmount

Ga4Product Analytics
type: Class
comment: GA4 Product Analytics Table
subclass of: Dataset

Ga4Sessions Agg
type: Class
comment: GA4 Sessions Agg Table
subclass of: Dataset

Ga4Web Analytics
type: Class
comment: GA4 Web Analytics Table
subclass of: Dataset

Id Graph
type: Class
comment: ID Graph Table
subclass of: Thing

Keyword
type: Class
comment: Keywords Table
subclass of: Thing

Order
type: Class
comment: Orders Table
subclass of: Order

Metafield
type: Class
comment: Nested record for Order.metafields
subclass of: PropertyValue

Products Info
type: Class
comment: Nested record for Order.products_info
subclass of: Product

Transaction
type: Class
comment: Nested record for Order.transactions
subclass of: MoneyTransfer

Pixel Custom Conversion
type: Class
comment: Pixel Custom Conversions Table
subclass of: Thing

Pixel Custom Event
type: Class
comment: Pixel Custom Events Table
subclass of: Thing

Pixel Joined
type: Class
comment: Pixel Joined Table
subclass of: Thing

Pixel Keywords Joined
type: Class
comment: Pixel Keywords Joined Table
subclass of: Thing

Pixel Order
type: Class
comment: Pixel Orders Table
subclass of: Order

Products Info
type: Class
comment: Nested record for PixelOrder.products_info
subclass of: Product

Post Purchase Survey
type: Class
comment: Post-Purchase Survey Table
subclass of: Review

Product Analytics
type: Class
comment: Product Analytics Table
subclass of: Dataset

Product
type: Class
comment: Products Table
subclass of: Product

Image
type: Class
comment: Nested record for Product.images
subclass of: ImageObject

Variant
type: Class
comment: Nested record for Product.variants
subclass of: ProductModel

Refund
type: Class
comment: Refunds Table
subclass of: MonetaryAmount

Products Info
type: Class
comment: Nested record for Refund.products_info
subclass of: Product

Refund Order Adjustment
type: Class
comment: Nested record for Refund.refund_order_adjustment
subclass of: MonetaryAmount

Review
type: Class
comment: Reviews Table
subclass of: Review

Attributes With Rating
type: Class
comment: Nested record for Review.attributes_with_rating
subclass of: Rating

Reviewer Attribute
type: Class
comment: Nested record for Review.reviewer_attributes
subclass of: PropertyValue

Search Term
type: Class
comment: Search Terms Table
subclass of: Thing

Session
type: Class
comment: Sessions Table
subclass of: Thing

Shipping
type: Class
comment: Shipping Table
subclass of: ParcelDelivery

Social Media Comment
type: Class
comment: Social Media Comments Table
subclass of: Comment

Social Media Mention
type: Class
comment: Social Media Mentions Table
subclass of: Thing

Social Media Page
type: Class
comment: Social Media Pages Table
subclass of: WebPage

Social Media Post
type: Class
comment: Social Media Posts Table
subclass of: SocialMediaPosting

Subscription Metrics
type: Class
comment: Subscription Metrics Table
subclass of: Dataset

Subscription
type: Class
comment: Subscriptions Table
subclass of: Thing

Web Analytics
type: Class
comment: Web Analytics Table
subclass of: Dataset

Sql Query Period
type: Class
comment: Date range for `@startDate`/`@endDate` SQL parameter substitution.

Sql Query Error
type: Class
comment: Error envelope returned for non-2xx responses (e.g. SQL syntax errors yield HTTP 400).

Target Values Record
type: Class

Target Values Entry
type: Class

Tags Record
type: Class

Tags Entry
type: Class

Breakdown Record
type: Class

Breakdown Entry
type: Class

Duties Record
type: Class

Duties Entry
type: Class

Duties Tax Lines Record
type: Class

Duties Tax Lines Entry
type: Class

Properties Record
type: Class

Properties Entry
type: Class

Event Body Record
type: Class

Event Body Entry
type: Class

Data Record
type: Class

Data Entry
type: Class

Duties Record
type: Class

Duties Entry
type: Class

Duties Tax Lines Record
type: Class

Duties Tax Lines Entry
type: Class

Properties Record
type: Class

Properties Entry
type: Class

Duties Record
type: Class

Duties Entry
type: Class

Duties Tax Lines Record
type: Class

Duties Tax Lines Entry
type: Class

Properties Record
type: Class

Properties Entry
type: Class

customer city
type: Property

customer country code
type: Property

customer country name
type: Property

customer state code
type: Property

30day list attrition
type: Property
comment: Query alias: 1 model declares _30DayListAttrition.

30day list growth
type: Property
comment: Query alias: 1 model declares _30DayListGrowth.

30day list persistence
type: Property
comment: Query alias: 1 model declares _30DayListPersistence.

30day loyal customers
type: Property
comment: Query alias: 1 model declares _30DayLoyalCustomers.

30day recent joiners
type: Property
comment: Query alias: 1 model declares _30DayRecentJoiners.

custom conversion name
type: Property
comment: Query alias: 1 model declares _customConversionName.

twenty eight day click
type: Property
comment: Query alias: 1 model declares _twentyEightDayClick.

twenty eight day click value
type: Property
comment: Query alias: 1 model declares _twentyEightDayClickValue.

twenty eight day view value
type: Property
comment: Query alias: 1 model declares _twentyEightDayViewValue.

about
type: Property
comment: Query alias: 1 model declares about.

account id
type: Property
comment: Query alias: 7 models declare accountId.

account name
type: Property
comment: Query alias: 2 models declare accountName.

actions
type: Property
comment: Query alias: 1 model declares actions.

action source
type: Property
comment: Query alias: 1 model declares actionSource.

action type
type: Property
comment: Query alias: 1 model declares actionType.

active subscribers
type: Property
comment: Query alias: 1 model declares activeSubscribers.

active subscriptions
type: Property
comment: Query alias: 1 model declares activeSubscriptions.

active users
type: Property
comment: Query alias: 1 model declares activeUsers.

ad bid amount
type: Property
comment: Query alias: 2 models declare adBidAmount.

ad changed name from
type: Property
comment: Query alias: 1 model declares adChangedNameFrom.

ad changed name to
type: Property
comment: Query alias: 1 model declares adChangedNameTo.

ad copies
type: Property
comment: Query alias: 1 model declares adCopies.

ad copy
type: Property
comment: Query alias: 3 models declare adCopy.

ad created
type: Property
comment: Query alias: 1 model declares adCreated.

added to cart events
type: Property
comment: Query alias: 1 model declares addedToCartEvents.

added to cart items
type: Property
comment: Query alias: 1 model declares addedToCartItems.

address1
type: Property
comment: Query alias: 1 model declares address1.

address2
type: Property
comment: Query alias: 1 model declares address2.

addresses
type: Property
comment: Query alias: 2 models declare addresses.

add to cart percent
type: Property
comment: Query alias: 2 models declare addToCartPercent.

add to carts
type: Property
comment: Query alias: 4 models declare addToCarts.

ad ids last7days
type: Property
comment: Query alias: 1 model declares adIdsLast7Days.

ad ids next7days
type: Property
comment: Query alias: 1 model declares adIdsNext7Days.

ad image url
type: Property
comment: Query alias: 4 models declare adImageUrl.

ad manager url
type: Property
comment: Query alias: 1 model declares adManagerUrl.

ad name
type: Property
comment: Query alias: 5 models declare adName.

ad post id
type: Property
comment: Query alias: 1 model declares adPostId.

adset bid amount
type: Property
comment: Query alias: 3 models declare adsetBidAmount.

adset bid amount changed from
type: Property
comment: Query alias: 1 model declares adsetBidAmountChangedFrom.

adset bid amount changed to
type: Property
comment: Query alias: 1 model declares adsetBidAmountChangedTo.

adset bid strategy
type: Property
comment: Query alias: 3 models declare adsetBidStrategy.

adset changed name from
type: Property
comment: Query alias: 1 model declares adsetChangedNameFrom.

adset changed name to
type: Property
comment: Query alias: 1 model declares adsetChangedNameTo.

adset created
type: Property
comment: Query alias: 1 model declares adsetCreated.

adset daily budget
type: Property
comment: Query alias: 3 models declare adsetDailyBudget.

adset daily budget changed from
type: Property
comment: Query alias: 1 model declares adsetDailyBudgetChangedFrom.

adset daily budget changed to
type: Property
comment: Query alias: 1 model declares adsetDailyBudgetChangedTo.

adset id
type: Property
comment: Query alias: 7 models declare adsetId.

adset lifetime budget
type: Property
comment: Query alias: 3 models declare adsetLifetimeBudget.

adset name
type: Property
comment: Query alias: 6 models declare adsetName.

adset status
type: Property
comment: Query alias: 3 models declare adsetStatus.

adset status changed from
type: Property
comment: Query alias: 1 model declares adsetStatusChangedFrom.

adset status changed to
type: Property
comment: Query alias: 1 model declares adsetStatusChangedTo.

adset target cpa
type: Property
comment: Query alias: 1 model declares adsetTargetCpa.

adset targeting
type: Property
comment: Query alias: 1 model declares adsetTargeting.

adset target roas
type: Property
comment: Query alias: 1 model declares adsetTargetRoas.

adset target roas changed from
type: Property
comment: Query alias: 1 model declares adsetTargetRoasChangedFrom.

adset target roas changed to
type: Property
comment: Query alias: 1 model declares adsetTargetRoasChangedTo.

ad status
type: Property
comment: Query alias: 3 models declare adStatus.

ad status changed from
type: Property
comment: Query alias: 1 model declares adStatusChangedFrom.

ad status changed to
type: Property
comment: Query alias: 1 model declares adStatusChangedTo.

ad title
type: Property
comment: Query alias: 3 models declare adTitle.

ad titles
type: Property
comment: Query alias: 1 model declares adTitles.

ad type
type: Property
comment: Query alias: 3 models declare adType.

affluencer source
type: Property
comment: Query alias: 1 model declares affluencerSource.

ai rule
type: Property
comment: Query alias: 1 model declares aiRule.

all conversions
type: Property
comment: Query alias: 2 models declare allConversions.

all conversion value
type: Property
comment: Query alias: 2 models declare allConversionValue.

all cpa
type: Property
comment: Query alias: 1 model declares allCpa.

all roas
type: Property
comment: Query alias: 1 model declares allRoas.

amazon estimated fees
type: Property
comment: Query alias: 1 model declares amazonEstimatedFees.

amazon fulfillment channel
type: Property
comment: Query alias: 1 model declares amazonFulfillmentChannel.

amazon fulfillment status
type: Property
comment: Query alias: 1 model declares amazonFulfillmentStatus.

amazon is business order
type: Property
comment: Query alias: 1 model declares amazonIsBusinessOrder.

amazon marketplace id
type: Property
comment: Query alias: 2 models declare amazonMarketplaceId.

amazon marketplace name
type: Property
comment: Query alias: 1 model declares amazonMarketplaceName.

amazon region
type: Property
comment: Query alias: 1 model declares amazonRegion.

amazon report type
type: Property
comment: Query alias: 1 model declares amazonReportType.

amazon tacos
type: Property
comment: Query alias: 1 model declares amazonTacos.

amount
type: Property
comment: Query alias: 3 models declare amount.

amount spent
type: Property
comment: Query alias: 1 model declares amountSpent.

amount total
type: Property
comment: Query alias: 1 model declares amountTotal.

amount type
type: Property
comment: Query alias: 1 model declares amountType.

annotation author
type: Property
comment: Query alias: 1 model declares annotationAuthor.

annotation description
type: Property
comment: Query alias: 1 model declares annotationDescription.

annotation title
type: Property
comment: Query alias: 1 model declares annotationTitle.

answer
type: Property
comment: Query alias: 2 models declare answer.

aov
type: Property
comment: Query alias: 3 models declare aov.

aov last7days
type: Property
comment: Query alias: 1 model declares aovLast7Days.

aov next7days
type: Property
comment: Query alias: 1 model declares aovNext7Days.

arr
type: Property
comment: Query alias: 1 model declares arr.

asin
type: Property
comment: Query alias: 1 model declares asin.

asset id
type: Property
comment: Query alias: 1 model declares assetId.

asset type
type: Property
comment: Query alias: 1 model declares assetType.

assignee user id
type: Property
comment: Query alias: 1 model declares assigneeUserId.

assignee user name
type: Property
comment: Query alias: 1 model declares assigneeUserName.

attributes with rating
type: Property
comment: Query alias: 1 model declares attributesWithRating.

attribution model
type: Property
comment: Query alias: 6 models declare attributionModel.

attribution window
type: Property
comment: Query alias: 6 models declare attributionWindow.

author id
type: Property
comment: Query alias: 1 model declares authorId.

author name
type: Property
comment: Query alias: 1 model declares authorName.

author username
type: Property
comment: Query alias: 1 model declares authorUsername.

average pages per sessions
type: Property
comment: Query alias: 1 model declares averagePagesPerSessions.

average page views per session
type: Property
comment: Query alias: 2 models declare averagePageViewsPerSession.

average session duration
type: Property
comment: Query alias: 3 models declare averageSessionDuration.

avg purchase price
type: Property
comment: Query alias: 1 model declares avgPurchasePrice.

ba roas
type: Property
comment: Query alias: 1 model declares baRoas.

billing city
type: Property
comment: Query alias: 2 models declare billingCity.

billing country
type: Property
comment: Query alias: 2 models declare billingCountry.

billing country code
type: Property
comment: Query alias: 2 models declare billingCountryCode.

billing province
type: Property
comment: Query alias: 2 models declare billingProvince.

blended cpa
type: Property
comment: Query alias: 1 model declares blendedCpa.

body
type: Property
comment: Query alias: 1 model declares body.

bounce rate
type: Property
comment: Query alias: 3 models declare bounceRate.

bounces
type: Property
comment: Query alias: 3 models declare bounces.

breakdown
type: Property
comment: Query alias: 1 model declares breakdown.

breakdown country name
type: Property
comment: Query alias: 1 model declares breakdownCountryName.

breakdown dimension
type: Property
comment: Query alias: 1 model declares breakdownDimension.

breakdown value
type: Property
comment: Query alias: 1 model declares breakdownValue.

browser
type: Property
comment: Query alias: 5 models declare browser.

campaign
type: Property
comment: Query alias: 1 model declares campaign.

campaign archived
type: Property
comment: Query alias: 1 model declares campaignArchived.

campaign bid amount changed from
type: Property
comment: Query alias: 1 model declares campaignBidAmountChangedFrom.

campaign bid amount changed to
type: Property
comment: Query alias: 1 model declares campaignBidAmountChangedTo.

campaign bid strategy
type: Property
comment: Query alias: 3 models declare campaignBidStrategy.

campaign changed name from
type: Property
comment: Query alias: 1 model declares campaignChangedNameFrom.

campaign changed name to
type: Property
comment: Query alias: 1 model declares campaignChangedNameTo.

campaign created
type: Property
comment: Query alias: 1 model declares campaignCreated.

campaign created at
type: Property
comment: Query alias: 2 models declare campaignCreatedAt.

campaign daily budget
type: Property
comment: Query alias: 3 models declare campaignDailyBudget.

campaign daily budget changed from
type: Property
comment: Query alias: 1 model declares campaignDailyBudgetChangedFrom.

campaign daily budget changed to
type: Property
comment: Query alias: 1 model declares campaignDailyBudgetChangedTo.

campaign id
type: Property
comment: Query alias: 13 models declare campaignId.

campaign ids last7days
type: Property
comment: Query alias: 1 model declares campaignIdsLast7Days.

campaign ids next7days
type: Property
comment: Query alias: 1 model declares campaignIdsNext7Days.

campaign lifetime budget
type: Property
comment: Query alias: 3 models declare campaignLifetimeBudget.

campaign lifetime budget changed from
type: Property
comment: Query alias: 1 model declares campaignLifetimeBudgetChangedFrom.

campaign lifetime budget changed to
type: Property
comment: Query alias: 1 model declares campaignLifetimeBudgetChangedTo.

campaign name
type: Property
comment: Query alias: 10 models declare campaignName.

campaign scheduled at
type: Property
comment: Query alias: 1 model declares campaignScheduledAt.

campaign send date
type: Property
comment: Query alias: 1 model declares campaignSendDate.

campaign send time
type: Property
comment: Query alias: 1 model declares campaignSendTime.

campaign status
type: Property
comment: Query alias: 6 models declare campaignStatus.

campaign status changed from
type: Property
comment: Query alias: 1 model declares campaignStatusChangedFrom.

campaign status changed to
type: Property
comment: Query alias: 1 model declares campaignStatusChangedTo.

campaign target cpa
type: Property
comment: Query alias: 1 model declares campaignTargetCpa.

campaign target roas
type: Property
comment: Query alias: 1 model declares campaignTargetRoas.

campaign target roas changed from
type: Property
comment: Query alias: 1 model declares campaignTargetRoasChangedFrom.

campaign target roas changed to
type: Property
comment: Query alias: 1 model declares campaignTargetRoasChangedTo.

campaign type
type: Property
comment: Query alias: 4 models declare campaignType.

campaign updated at
type: Property
comment: Query alias: 1 model declares campaignUpdatedAt.

cancellation comments
type: Property
comment: Query alias: 1 model declares cancellationComments.

cancellation reason
type: Property
comment: Query alias: 1 model declares cancellationReason.

cancelled at
type: Property
comment: Query alias: 2 models declare cancelledAt.

cash turnover
type: Property
comment: Query alias: 1 model declares cashTurnover.

category
type: Property
comment: Query alias: 2 models declare category.

category id
type: Property
comment: Query alias: 2 models declare categoryId.

category name
type: Property
comment: Query alias: 1 model declares categoryName.

cdp segment sync to facebook status
type: Property
comment: Query alias: 1 model declares cdpSegmentSyncToFacebookStatus.

cdp segment sync to klaviyo status
type: Property
comment: Query alias: 1 model declares cdpSegmentSyncToKlaviyoStatus.

channel
type: Property
comment: Query alias: 20 models declare channel.

channel reported aov
type: Property
comment: Query alias: 2 models declare channelReportedAov.

channel reported conversion rate
type: Property
comment: Query alias: 1 model declares channelReportedConversionRate.

channel reported conversions
type: Property
comment: Query alias: 2 models declare channelReportedConversions.

channel reported conversion value
type: Property
comment: Query alias: 4 models declare channelReportedConversionValue.

channel reported cpa
type: Property
comment: Query alias: 2 models declare channelReportedCpa.

channel reported onsite conversion value
type: Property
comment: Query alias: 1 model declares channelReportedOnsiteConversionValue.

channel reported onsite purchases
type: Property
comment: Query alias: 1 model declares channelReportedOnsitePurchases.

channel reported roas
type: Property
comment: Query alias: 3 models declare channelReportedRoas.

channel reported visits
type: Property
comment: Query alias: 1 model declares channelReportedVisits.

channels last7days
type: Property
comment: Query alias: 1 model declares channelsLast7Days.

channels next7days
type: Property
comment: Query alias: 1 model declares channelsNext7Days.

channel type
type: Property
comment: Query alias: 3 models declare channelType.

checkout event type
type: Property
comment: Query alias: 1 model declares checkoutEventType.

checkouts
type: Property
comment: Query alias: 2 models declare checkouts.

citation order
type: Property
comment: Query alias: 1 model declares citationOrder.

cities last7days
type: Property
comment: Query alias: 1 model declares citiesLast7Days.

cities next7days
type: Property
comment: Query alias: 1 model declares citiesNext7Days.

city
type: Property
comment: Query alias: 5 models declare city.

city filter
type: Property
comment: Query alias: 1 model declares cityFilter.

click date
type: Property
comment: Query alias: 1 model declares clickDate.

clicks
type: Property
comment: Query alias: 9 models declare clicks.

clicks unique
type: Property
comment: Query alias: 1 model declares clicksUnique.

click ts
type: Property
comment: Query alias: 1 model declares clickTs.

closed at
type: Property
comment: Query alias: 1 model declares closedAt.

code
type: Property
comment: Query alias: 1 model declares code.

cogs
type: Property
comment: Query alias: 4 models declare cogs.

cogs adjusted
type: Property
comment: Query alias: 1 model declares cogsAdjusted.

collection id
type: Property
comment: Query alias: 1 model declares collectionId.

collection name
type: Property
comment: Query alias: 1 model declares collectionName.

collections
type: Property
comment: Query alias: 1 model declares collections.

comment id
type: Property
comment: Query alias: 1 model declares commentId.

comment text
type: Property
comment: Query alias: 1 model declares commentText.

competitor id
type: Property
comment: Query alias: 1 model declares competitorId.

competitor name
type: Property
comment: Query alias: 1 model declares competitorName.

competitors visibility
type: Property
comment: Query alias: 1 model declares competitorsVisibility.

competitor url
type: Property
comment: Query alias: 1 model declares competitorUrl.

contacts
type: Property
comment: Query alias: 2 models declare contacts.

contains profanity
type: Property
comment: Query alias: 1 model declares containsProfanity.

content
type: Property
comment: Query alias: 1 model declares content.

contribution margin
type: Property
comment: Query alias: 1 model declares contributionMargin.

contribution margin per item
type: Property
comment: Query alias: 1 model declares contributionMarginPerItem.

conversation id
type: Property
comment: Query alias: 1 model declares conversationId.

conversion rate
type: Property
comment: Query alias: 2 models declare conversionRate.

conversions
type: Property
comment: Query alias: 2 models declare conversions.

conversion value
type: Property
comment: Query alias: 5 models declare conversionValue.

coordinates validated
type: Property
comment: Query alias: 1 model declares coordinatesValidated.

cost of goods
type: Property
comment: Query alias: 2 models declare costOfGoods.

cost per session
type: Property
comment: Query alias: 1 model declares costPerSession.

count
type: Property
comment: Query alias: 1 model declares count.

countries last7days
type: Property
comment: Query alias: 1 model declares countriesLast7Days.

countries next7days
type: Property
comment: Query alias: 1 model declares countriesNext7Days.

country
type: Property
comment: Query alias: 7 models declare country.

country code
type: Property
comment: Query alias: 2 models declare countryCode.

country filter
type: Property
comment: Query alias: 1 model declares countryFilter.

cover url
type: Property
comment: Query alias: 1 model declares coverUrl.

cpa
type: Property
comment: Query alias: 2 models declare cpa.

cpc
type: Property
comment: Query alias: 5 models declare cpc.

cpc bid
type: Property
comment: Query alias: 1 model declares cpcBid.

cpm
type: Property
comment: Query alias: 5 models declare cpm.

cpoc
type: Property
comment: Query alias: 1 model declares cpoc.

cpv
type: Property
comment: Query alias: 2 models declare cpv.

created cdp segment
type: Property
comment: Query alias: 1 model declares createdCdpSegment.

created post purchase survey description
type: Property
comment: Query alias: 1 model declares createdPostPurchaseSurveyDescription.

creative cta type
type: Property
comment: Query alias: 3 models declare creativeCtaType.

creative distribution format
type: Property
comment: Query alias: 3 models declare creativeDistributionFormat.

creative format
type: Property
comment: Query alias: 3 models declare creativeFormat.

creative id
type: Property
comment: Query alias: 3 models declare creativeId.

cta type
type: Property
comment: Query alias: 1 model declares ctaType.

cta url
type: Property
comment: Query alias: 1 model declares ctaUrl.

ctr
type: Property
comment: Query alias: 5 models declare ctr.

currency
type: Property
comment: Query alias: 6 models declare currency.

currency rate
type: Property
comment: Query alias: 3 models declare currencyRate.

custom ad spend
type: Property
comment: Query alias: 1 model declares customAdSpend.

custom conversion id
type: Property
comment: Query alias: 1 model declares customConversionId.

custom conversions
type: Property
comment: Query alias: 1 model declares customConversions.

customer email
type: Property
comment: Query alias: 4 models declare customerEmail.

customer first name
type: Property
comment: Query alias: 2 models declare customerFirstName.

customer from city
type: Property
comment: Query alias: 2 models declare customerFromCity.

customer from country code
type: Property
comment: Query alias: 2 models declare customerFromCountryCode.

customer from country name
type: Property
comment: Query alias: 2 models declare customerFromCountryName.

customer from state code
type: Property
comment: Query alias: 2 models declare customerFromStateCode.

customer id
type: Property
comment: Query alias: 7 models declare customerId.

customer identity
type: Property
comment: Query alias: 2 models declare customerIdentity.

customer identity type
type: Property
comment: Query alias: 1 model declares customerIdentityType.

customer id key
type: Property
comment: Query alias: 3 models declare customerIdKey.

customer ids
type: Property
comment: Query alias: 1 model declares customerIds.

customer journey event type
type: Property
comment: Query alias: 1 model declares customerJourneyEventType.

customer last name
type: Property
comment: Query alias: 2 models declare customerLastName.

customer phone
type: Property
comment: Query alias: 1 model declares customerPhone.

customers
type: Property
comment: Query alias: 1 model declares customers.

customer tags
type: Property
comment: Query alias: 3 models declare customerTags.

custom excl ad spend
type: Property
comment: Query alias: 1 model declares customExclAdSpend.

custom expenses
type: Property
comment: Query alias: 2 models declare customExpenses.

custom gross profit
type: Property
comment: Query alias: 2 models declare customGrossProfit.

custom gross sales
type: Property
comment: Query alias: 2 models declare customGrossSales.

custom net revenue
type: Property
comment: Query alias: 2 models declare customNetRevenue.

custom orders quantity
type: Property
comment: Query alias: 2 models declare customOrdersQuantity.

custom total items quantity
type: Property
comment: Query alias: 2 models declare customTotalItemsQuantity.

data
type: Property
comment: Query alias: 1 model declares data.

deleted at
type: Property
comment: Query alias: 1 model declares deletedAt.

deleted post purchase survey description
type: Property
comment: Query alias: 1 model declares deletedPostPurchaseSurveyDescription.

delivered
type: Property
comment: Query alias: 3 models declare delivered.

device
type: Property
comment: Query alias: 5 models declare device.

device model
type: Property
comment: Query alias: 1 model declares deviceModel.

discount
type: Property
comment: Query alias: 1 model declares discount.

discount amount
type: Property
comment: Query alias: 2 models declare discountAmount.

discount amount for product
type: Property
comment: Query alias: 5 models declare discountAmountForProduct.

discount amount for shipping
type: Property
comment: Query alias: 2 models declare discountAmountForShipping.

discount code
type: Property
comment: Query alias: 3 models declare discountCode.

discount codes
type: Property
comment: Query alias: 1 model declares discountCodes.

discounts
type: Property
comment: Query alias: 1 model declares discounts.

discount type
type: Property
comment: Query alias: 1 model declares discountType.

display name
type: Property
comment: Query alias: 2 models declare displayName.

domain
type: Property
comment: Query alias: 1 model declares domain.

duties duty id
type: Property
comment: Query alias: 3 models declare dutiesDutyId.

duties price
type: Property
comment: Query alias: 3 models declare dutiesPrice.

duties tax lines price
type: Property
comment: Query alias: 3 models declare dutiesTaxLinesPrice.

effective cpc bid
type: Property
comment: Query alias: 1 model declares effectiveCpcBid.

email
type: Property
comment: Query alias: 2 models declare email.

email address
type: Property
comment: Query alias: 1 model declares emailAddress.

email marketing consent collected from
type: Property
comment: Query alias: 1 model declares emailMarketingConsentCollectedFrom.

email marketing consent opt in level
type: Property
comment: Query alias: 1 model declares emailMarketingConsentOptInLevel.

email marketing consent status
type: Property
comment: Query alias: 1 model declares emailMarketingConsentStatus.

email marketing consent updated at
type: Property
comment: Query alias: 1 model declares emailMarketingConsentUpdatedAt.

emails
type: Property
comment: Query alias: 1 model declares emails.

email signup rate
type: Property
comment: Query alias: 2 models declare emailSignupRate.

email signups
type: Property
comment: Query alias: 2 models declare emailSignups.

ended at
type: Property
comment: Query alias: 1 model declares endedAt.

engagements
type: Property
comment: Query alias: 1 model declares engagements.

entity
type: Property
comment: Query alias: 2 models declare entity.

entity id
type: Property
comment: Query alias: 1 model declares entityId.

entity name
type: Property
comment: Query alias: 1 model declares entityName.

estimated fulfillment date status
type: Property
comment: Query alias: 1 model declares estimatedFulfillmentDateStatus.

estimated shipping costs
type: Property
comment: Query alias: 1 model declares estimatedShippingCosts.

event
type: Property
comment: Query alias: 1 model declares event.

event body
type: Property
comment: Query alias: 1 model declares eventBody.

event count
type: Property
comment: Query alias: 1 model declares eventCount.

event date
type: Property
comment: Query alias: 36 models declare eventDate.

event date day
type: Property
comment: Query alias: 36 models declare eventDateDay.

event date month
type: Property
comment: Query alias: 36 models declare eventDateMonth.

event date quarter
type: Property
comment: Query alias: 36 models declare eventDateQuarter.

event date timezone
type: Property
comment: Query alias: 1 model declares eventDateTimezone.

event date week
type: Property
comment: Query alias: 36 models declare eventDateWeek.

event date year
type: Property
comment: Query alias: 36 models declare eventDateYear.

event hour
type: Property
comment: Query alias: 18 models declare eventHour.

event id
type: Property
comment: Query alias: 2 models declare eventId.

event name
type: Property
comment: Query alias: 3 models declare eventName.

event time
type: Property
comment: Query alias: 1 model declares eventTime.

event timestamp
type: Property
comment: Query alias: 3 models declare eventTimestamp.

event type
type: Property
comment: Query alias: 2 models declare eventType.

event value
type: Property
comment: Query alias: 1 model declares eventValue.

exclude providers
type: Property
comment: Query alias: 1 model declares excludeProviders.

execution id
type: Property
comment: Query alias: 1 model declares executionId.

expenses
type: Property
comment: Query alias: 1 model declares expenses.

fan adds
type: Property
comment: Query alias: 1 model declares fanAdds.

fan removes
type: Property
comment: Query alias: 1 model declares fanRemoves.

fees
type: Property
comment: Query alias: 1 model declares fees.

first name
type: Property
comment: Query alias: 1 model declares firstName.

first order date
type: Property
comment: Query alias: 1 model declares firstOrderDate.

first order id
type: Property
comment: Query alias: 1 model declares firstOrderId.

first user primary channel group
type: Property
comment: Query alias: 1 model declares firstUserPrimaryChannelGroup.

flow action archived
type: Property
comment: Query alias: 1 model declares flowActionArchived.

flow action id
type: Property
comment: Query alias: 2 models declare flowActionId.

flow action name
type: Property
comment: Query alias: 2 models declare flowActionName.

flow action status
type: Property
comment: Query alias: 2 models declare flowActionStatus.

flow action updated at
type: Property
comment: Query alias: 1 model declares flowActionUpdatedAt.

flow archived
type: Property
comment: Query alias: 1 model declares flowArchived.

flow created at
type: Property
comment: Query alias: 1 model declares flowCreatedAt.

flow id
type: Property
comment: Query alias: 2 models declare flowId.

flow name
type: Property
comment: Query alias: 2 models declare flowName.

flow status
type: Property
comment: Query alias: 2 models declare flowStatus.

flow trigger is tw
type: Property
comment: Query alias: 2 models declare flowTriggerIsTw.

flow trigger metric id
type: Property
comment: Query alias: 2 models declare flowTriggerMetricId.

flow trigger metric name
type: Property
comment: Query alias: 2 models declare flowTriggerMetricName.

flow trigger organization
type: Property
comment: Query alias: 2 models declare flowTriggerOrganization.

flow trigger sonar enabled
type: Property
comment: Query alias: 2 models declare flowTriggerSonarEnabled.

flow updated at
type: Property
comment: Query alias: 1 model declares flowUpdatedAt.

follows
type: Property
comment: Query alias: 1 model declares follows.

from agent
type: Property
comment: Query alias: 1 model declares fromAgent.

fulfillment costs
type: Property
comment: Query alias: 1 model declares fulfillmentCosts.

fulfillment status
type: Property
comment: Query alias: 3 models declare fulfillmentStatus.

global id
type: Property
comment: Query alias: 1 model declares globalId.

gross item revenue
type: Property
comment: Query alias: 1 model declares grossItemRevenue.

gross product sales
type: Property
comment: Query alias: 5 models declare grossProductSales.

gross profit
type: Property
comment: Query alias: 2 models declare grossProfit.

gross revenue
type: Property
comment: Query alias: 1 model declares grossRevenue.

handling fees
type: Property
comment: Query alias: 3 models declare handlingFees.

helpful count
type: Property
comment: Query alias: 1 model declares helpfulCount.

id
type: Property
comment: Query alias: 4 models declare id.

image height
type: Property
comment: Query alias: 1 model declares imageHeight.

image position
type: Property
comment: Query alias: 1 model declares imagePosition.

images
type: Property
comment: Query alias: 1 model declares images.

image src
type: Property
comment: Query alias: 1 model declares imageSrc.

image url
type: Property
comment: Query alias: 1 model declares imageUrl.

image width
type: Property
comment: Query alias: 1 model declares imageWidth.

impressions
type: Property
comment: Query alias: 9 models declare impressions.

impressions paid
type: Property
comment: Query alias: 1 model declares impressionsPaid.

impressions unique
type: Property
comment: Query alias: 1 model declares impressionsUnique.

impressions viral
type: Property
comment: Query alias: 1 model declares impressionsViral.

include amazon
type: Property
comment: Query alias: 2 models declare includeAmazon.

include custom ad spend
type: Property
comment: Query alias: 1 model declares includeCustomAdSpend.

include free products
type: Property
comment: Query alias: 1 model declares includeFreeProducts.

include non active products
type: Property
comment: Query alias: 1 model declares includeNonActiveProducts.

include providers
type: Property
comment: Query alias: 1 model declares includeProviders.

inline post engagement
type: Property
comment: Query alias: 1 model declares inlinePostEngagement.

in reply to user id
type: Property
comment: Query alias: 1 model declares inReplyToUserId.

instance created date
type: Property
comment: Query alias: 1 model declares instanceCreatedDate.

instance event date
type: Property
comment: Query alias: 1 model declares instanceEventDate.

instance event date end
type: Property
comment: Query alias: 1 model declares instanceEventDateEnd.

instance event date start
type: Property
comment: Query alias: 1 model declares instanceEventDateStart.

integration id
type: Property
comment: Query alias: 1 model declares integrationId.

integration shipping status
type: Property
comment: Query alias: 1 model declares integrationShippingStatus.

inventory quantity
type: Property
comment: Query alias: 1 model declares inventoryQuantity.

iroas
type: Property
comment: Query alias: 2 models declare iroas.

is ad spend
type: Property
comment: Query alias: 1 model declares isAdSpend.

is first order in subscription
type: Property
comment: Query alias: 2 models declare isFirstOrderInSubscription.

is from agent
type: Property
comment: Query alias: 1 model declares isFromAgent.

is gift card
type: Property
comment: Query alias: 3 models declare isGiftCard.

is mentioned
type: Property
comment: Query alias: 2 models declare isMentioned.

is new customer
type: Property
comment: Query alias: 3 models declare isNewCustomer.

is new visitor
type: Property
comment: Query alias: 1 model declares isNewVisitor.

is public
type: Property
comment: Query alias: 1 model declares isPublic.

is published
type: Property
comment: Query alias: 1 model declares isPublished.

is recommended
type: Property
comment: Query alias: 1 model declares isRecommended.

is recurring
type: Property
comment: Query alias: 2 models declare isRecurring.

is return
type: Property
comment: Query alias: 1 model declares isReturn.

is subscription order
type: Property
comment: Query alias: 2 models declare isSubscriptionOrder.

is thread starter
type: Property
comment: Query alias: 1 model declares isThreadStarter.

is utm valid
type: Property
comment: Query alias: 1 model declares isUtmValid.

is voided
type: Property
comment: Query alias: 1 model declares isVoided.

item id
type: Property
comment: Query alias: 1 model declares itemId.

item revenue
type: Property
comment: Query alias: 1 model declares itemRevenue.

items added to cart
type: Property
comment: Query alias: 1 model declares itemsAddedToCart.

items checked out
type: Property
comment: Query alias: 1 model declares itemsCheckedOut.

items viewed
type: Property
comment: Query alias: 1 model declares itemsViewed.

key
type: Property
comment: Query alias: 2 models declare key.

keyword cpc bid
type: Property
comment: Query alias: 1 model declares keywordCpcBid.

keyword effective cpc bid
type: Property
comment: Query alias: 1 model declares keywordEffectiveCpcBid.

keyword id
type: Property
comment: Query alias: 4 models declare keywordId.

keyword match type
type: Property
comment: Query alias: 1 model declares keywordMatchType.

keyword quality score
type: Property
comment: Query alias: 1 model declares keywordQualityScore.

keyword status
type: Property
comment: Query alias: 2 models declare keywordStatus.

keyword system serving status
type: Property
comment: Query alias: 1 model declares keywordSystemServingStatus.

keyword text
type: Property
comment: Query alias: 2 models declare keywordText.

kind
type: Property
comment: Query alias: 1 model declares kind.

klaviyo sales percentage
type: Property
comment: Query alias: 1 model declares klaviyoSalesPercentage.

landing page
type: Property
comment: Query alias: 4 models declare landingPage.

language
type: Property
comment: Query alias: 1 model declares language.

last name
type: Property
comment: Query alias: 1 model declares lastName.

last order id
type: Property
comment: Query alias: 1 model declares lastOrderId.

latitude
type: Property
comment: Query alias: 1 model declares latitude.

lead click ts
type: Property
comment: Query alias: 1 model declares leadClickTs.

linear weight
type: Property
comment: Query alias: 1 model declares linearWeight.

links
type: Property
comment: Query alias: 1 model declares links.

llm
type: Property
comment: Query alias: 1 model declares llm.

locale
type: Property
comment: Query alias: 1 model declares locale.

location
type: Property
comment: Query alias: 1 model declares location.

longitude
type: Property
comment: Query alias: 1 model declares longitude.

ltv
type: Property
comment: Query alias: 2 models declare ltv.

marketplace
type: Property
comment: Query alias: 1 model declares marketplace.

matched keyword
type: Property
comment: Query alias: 1 model declares matchedKeyword.

match type
type: Property
comment: Query alias: 1 model declares matchType.

max label
type: Property
comment: Query alias: 1 model declares maxLabel.

median first response time
type: Property
comment: Query alias: 1 model declares medianFirstResponseTime.

median resolution time
type: Property
comment: Query alias: 1 model declares medianResolutionTime.

mention text
type: Property
comment: Query alias: 1 model declares mentionText.

mention type
type: Property
comment: Query alias: 1 model declares mentionType.

mer
type: Property
comment: Query alias: 1 model declares mer.

message
type: Property
comment: Query alias: 1 model declares message.

message copy
type: Property
comment: Query alias: 1 model declares messageCopy.

message id
type: Property
comment: Query alias: 3 models declare messageId.

message name
type: Property
comment: Query alias: 2 models declare messageName.

message preview text
type: Property
comment: Query alias: 1 model declares messagePreviewText.

message subject
type: Property
comment: Query alias: 1 model declares messageSubject.

message template html url
type: Property
comment: Query alias: 1 model declares messageTemplateHtmlUrl.

metafield id
type: Property
comment: Query alias: 2 models declare metafieldId.

metafield namespace
type: Property
comment: Query alias: 2 models declare metafieldNamespace.

metafield type
type: Property
comment: Query alias: 2 models declare metafieldType.

metric
type: Property
comment: Query alias: 1 model declares metric.

mid label
type: Property
comment: Query alias: 1 model declares midLabel.

min label
type: Property
comment: Query alias: 1 model declares minLabel.

mrr
type: Property
comment: Query alias: 1 model declares mrr.

ms country
type: Property
comment: Query alias: 3 models declare msCountry.

ms country name
type: Property
comment: Query alias: 1 model declares msCountryName.

name
type: Property
comment: Query alias: 2 models declare name.

ncpa
type: Property
comment: Query alias: 4 models declare ncpa.

net discount amount for product
type: Property
comment: Query alias: 2 models declare netDiscountAmountForProduct.

net margin
type: Property
comment: Query alias: 1 model declares netMargin.

net profit
type: Property
comment: Query alias: 1 model declares netProfit.

net revenue
type: Property
comment: Query alias: 1 model declares netRevenue.

net sales
type: Property
comment: Query alias: 1 model declares netSales.

new customer aov
type: Property
comment: Query alias: 1 model declares newCustomerAov.

new customer cogs
type: Property
comment: Query alias: 3 models declare newCustomerCogs.

new customer cpa
type: Property
comment: Query alias: 1 model declares newCustomerCpa.

new customer fulfillment costs
type: Property
comment: Query alias: 1 model declares newCustomerFulfillmentCosts.

new customer gross profit
type: Property
comment: Query alias: 1 model declares newCustomerGrossProfit.

new customer order revenue
type: Property
comment: Query alias: 3 models declare newCustomerOrderRevenue.

new customer roas
type: Property
comment: Query alias: 5 models declare newCustomerRoas.

new customers percent
type: Property
comment: Query alias: 5 models declare newCustomersPercent.

new customer total items sold
type: Property
comment: Query alias: 1 model declares newCustomerTotalItemsSold.

new customer total order value
type: Property
comment: Query alias: 1 model declares newCustomerTotalOrderValue.

new never seen subscribers
type: Property
comment: Query alias: 1 model declares newNeverSeenSubscribers.

new subscriptions
type: Property
comment: Query alias: 1 model declares newSubscriptions.

new users
type: Property
comment: Query alias: 1 model declares newUsers.

new visitors
type: Property
comment: Query alias: 3 models declare newVisitors.

note
type: Property
comment: Query alias: 1 model declares note.

number of ads
type: Property
comment: Query alias: 2 models declare numberOfAds.

number of items
type: Property
comment: Query alias: 1 model declares numberOfItems.

number of orders
type: Property
comment: Query alias: 1 model declares numberOfOrders.

num of customers
type: Property
comment: Query alias: 1 model declares numOfCustomers.

num of orders
type: Property
comment: Query alias: 1 model declares numOfOrders.

object id
type: Property
comment: Query alias: 1 model declares objectId.

object type
type: Property
comment: Query alias: 1 model declares objectType.

one day click
type: Property
comment: Query alias: 2 models declare oneDayClick.

one day click comments
type: Property
comment: Query alias: 2 models declare oneDayClickComments.

one day click conversion value
type: Property
comment: Query alias: 1 model declares oneDayClickConversionValue.

one day click likes
type: Property
comment: Query alias: 2 models declare oneDayClickLikes.

one day click link clicks
type: Property
comment: Query alias: 1 model declares oneDayClickLinkClicks.

one day click purchases
type: Property
comment: Query alias: 1 model declares oneDayClickPurchases.

one day click reactions
type: Property
comment: Query alias: 2 models declare oneDayClickReactions.

one day click shares
type: Property
comment: Query alias: 2 models declare oneDayClickShares.

one day click value
type: Property
comment: Query alias: 2 models declare oneDayClickValue.

one day view
type: Property
comment: Query alias: 2 models declare oneDayView.

one day view conversion value
type: Property
comment: Query alias: 3 models declare oneDayViewConversionValue.

one day view purchases
type: Property
comment: Query alias: 3 models declare oneDayViewPurchases.

one day view value
type: Property
comment: Query alias: 2 models declare oneDayViewValue.

onsite conversion value
type: Property
comment: Query alias: 1 model declares onsiteConversionValue.

onsite one day click conversion value
type: Property
comment: Query alias: 1 model declares onsiteOneDayClickConversionValue.

onsite one day click purchases
type: Property
comment: Query alias: 1 model declares onsiteOneDayClickPurchases.

onsite one day view conversion value
type: Property
comment: Query alias: 1 model declares onsiteOneDayViewConversionValue.

onsite one day view purchases
type: Property
comment: Query alias: 1 model declares onsiteOneDayViewPurchases.

onsite purchases
type: Property
comment: Query alias: 2 models declare onsitePurchases.

onsite seven day click conversion value
type: Property
comment: Query alias: 1 model declares onsiteSevenDayClickConversionValue.

onsite seven day click purchases
type: Property
comment: Query alias: 1 model declares onsiteSevenDayClickPurchases.

onsite seven day view conversion value
type: Property
comment: Query alias: 1 model declares onsiteSevenDayViewConversionValue.

onsite seven day view purchases
type: Property
comment: Query alias: 1 model declares onsiteSevenDayViewPurchases.

onsite twenty eight day click conversion value
type: Property
comment: Query alias: 1 model declares onsiteTwentyEightDayClickConversionValue.

onsite twenty eight day click purchases
type: Property
comment: Query alias: 1 model declares onsiteTwentyEightDayClickPurchases.

onsite twenty eight day view conversion value
type: Property
comment: Query alias: 1 model declares onsiteTwentyEightDayViewConversionValue.

onsite twenty eight day view purchases
type: Property
comment: Query alias: 1 model declares onsiteTwentyEightDayViewPurchases.

opened
type: Property
comment: Query alias: 2 models declare opened.

opens unique
type: Property
comment: Query alias: 1 model declares opensUnique.

order adjustment amount
type: Property
comment: Query alias: 1 model declares orderAdjustmentAmount.

order adjustment tax amount
type: Property
comment: Query alias: 1 model declares orderAdjustmentTaxAmount.

order date
type: Property
comment: Query alias: 1 model declares orderDate.

order id
type: Property
comment: Query alias: 6 models declare orderId.

order name
type: Property
comment: Query alias: 3 models declare orderName.

order revenue
type: Property
comment: Query alias: 9 models declare orderRevenue.

orders count
type: Property
comment: Query alias: 1 model declares ordersCount.

orders custom expenses
type: Property
comment: Query alias: 1 model declares ordersCustomExpenses.

orders quantity
type: Property
comment: Query alias: 6 models declare ordersQuantity.

order tags filter
type: Property
comment: Query alias: 1 model declares orderTagsFilter.

order tags last7days
type: Property
comment: Query alias: 1 model declares orderTagsLast7Days.

order tags next7days
type: Property
comment: Query alias: 1 model declares orderTagsNext7Days.

outbound clicks
type: Property
comment: Query alias: 3 models declare outboundClicks.

outbound ctr
type: Property
comment: Query alias: 2 models declare outboundCtr.

page id
type: Property
comment: Query alias: 3 models declare pageId.

page name
type: Property
comment: Query alias: 1 model declares pageName.

page permalink
type: Property
comment: Query alias: 1 model declares pagePermalink.

page type
type: Property
comment: Query alias: 1 model declares pageType.

page view event id
type: Property
comment: Query alias: 2 models declare pageViewEventId.

page view number
type: Property
comment: Query alias: 1 model declares pageViewNumber.

payment gateway costs
type: Property
comment: Query alias: 3 models declare paymentGatewayCosts.

payment gateway name
type: Property
comment: Query alias: 1 model declares paymentGatewayName.

payments
type: Property
comment: Query alias: 2 models declare payments.

phone
type: Property
comment: Query alias: 2 models declare phone.

pinned event date
type: Property
comment: Query alias: 1 model declares pinnedEventDate.

pixel aov
type: Property
comment: Query alias: 3 models declare pixelAov.

pixel conversion rate
type: Property
comment: Query alias: 3 models declare pixelConversionRate.

pixel conversion value delta
type: Property
comment: Query alias: 2 models declare pixelConversionValueDelta.

pixel cost per add to cart
type: Property
comment: Query alias: 2 models declare pixelCostPerAddToCart.

pixel cost per email signup
type: Property
comment: Query alias: 2 models declare pixelCostPerEmailSignup.

pixel cost per new visitor
type: Property
comment: Query alias: 2 models declare pixelCostPerNewVisitor.

pixel cost per visitor
type: Property
comment: Query alias: 2 models declare pixelCostPerVisitor.

pixel cpa
type: Property
comment: Query alias: 3 models declare pixelCpa.

pixel nc aov
type: Property
comment: Query alias: 3 models declare pixelNcAov.

pixel nc conversion rate
type: Property
comment: Query alias: 2 models declare pixelNcConversionRate.

pixel new visitor percent
type: Property
comment: Query alias: 2 models declare pixelNewVisitorPercent.

pixel profit
type: Property
comment: Query alias: 3 models declare pixelProfit.

pixel roas
type: Property
comment: Query alias: 3 models declare pixelRoas.

platform
type: Property
comment: Query alias: 8 models declare platform.

poas
type: Property
comment: Query alias: 1 model declares poas.

position
type: Property
comment: Query alias: 1 model declares position.

post id
type: Property
comment: Query alias: 3 models declare postId.

post permalink
type: Property
comment: Query alias: 2 models declare postPermalink.

post text
type: Property
comment: Query alias: 1 model declares postText.

post type
type: Property
comment: Query alias: 1 model declares postType.

primary email
type: Property
comment: Query alias: 1 model declares primaryEmail.

priority
type: Property
comment: Query alias: 1 model declares priority.

processed at
type: Property
comment: Query alias: 1 model declares processedAt.

product aov
type: Property
comment: Query alias: 1 model declares productAov.

product description
type: Property
comment: Query alias: 1 model declares productDescription.

product id
type: Property
comment: Query alias: 8 models declare productId.

product ids last7days
type: Property
comment: Query alias: 1 model declares productIdsLast7Days.

product ids next7days
type: Property
comment: Query alias: 1 model declares productIdsNext7Days.

product image
type: Property
comment: Query alias: 1 model declares productImage.

product image url
type: Property
comment: Query alias: 2 models declare productImageUrl.

product inventory quantity
type: Property
comment: Query alias: 1 model declares productInventoryQuantity.

product name
type: Property
comment: Query alias: 8 models declare productName.

product name price
type: Property
comment: Query alias: 3 models declare productNamePrice.

product name quantity sold
type: Property
comment: Query alias: 3 models declare productNameQuantitySold.

product quantity sold in order
type: Property
comment: Query alias: 4 models declare productQuantitySoldInOrder.

product sku
type: Property
comment: Query alias: 3 models declare productSku.

products names
type: Property
comment: Query alias: 1 model declares productsNames.

product status
type: Property
comment: Query alias: 1 model declares productStatus.

product subscriber status
type: Property
comment: Query alias: 1 model declares productSubscriberStatus.

product tags
type: Property
comment: Query alias: 4 models declare productTags.

product type
type: Property
comment: Query alias: 3 models declare productType.

promotion views
type: Property
comment: Query alias: 1 model declares promotionViews.

prompt id
type: Property
comment: Query alias: 1 model declares promptId.

prompt text
type: Property
comment: Query alias: 1 model declares promptText.

properties name
type: Property
comment: Query alias: 3 models declare propertiesName.

properties value
type: Property
comment: Query alias: 3 models declare propertiesValue.

provider id
type: Property
comment: Query alias: 1 model declares providerId.

publisher id
type: Property
comment: Query alias: 2 models declare publisherId.

publisher name
type: Property
comment: Query alias: 2 models declare publisherName.

publisher status
type: Property
comment: Query alias: 1 model declares publisherStatus.

purchase frequency last7days
type: Property
comment: Query alias: 1 model declares purchaseFrequencyLast7Days.

purchase frequency next7days
type: Property
comment: Query alias: 1 model declares purchaseFrequencyNext7Days.

purchases
type: Property
comment: Query alias: 2 models declare purchases.

quality score
type: Property
comment: Query alias: 1 model declares qualityScore.

query
type: Property
comment: Query alias: 1 model declares query.

query params
type: Property
comment: Query alias: 1 model declares queryParams.

question
type: Property
comment: Query alias: 2 models declare question.

questions
type: Property
comment: Query alias: 1 model declares questions.

question type
type: Property
comment: Query alias: 1 model declares questionType.

rate
type: Property
comment: Query alias: 1 model declares rate.

rating
type: Property
comment: Query alias: 1 model declares rating.

reach
type: Property
comment: Query alias: 1 model declares reach.

reactivated subscribers
type: Property
comment: Query alias: 1 model declares reactivatedSubscribers.

received
type: Property
comment: Query alias: 2 models declare received.

receiver email
type: Property
comment: Query alias: 1 model declares receiverEmail.

receiver id
type: Property
comment: Query alias: 1 model declares receiverId.

receiver name
type: Property
comment: Query alias: 1 model declares receiverName.

recipients
type: Property
comment: Query alias: 1 model declares recipients.

recurring cadence
type: Property
comment: Query alias: 1 model declares recurringCadence.

recurring interval length
type: Property
comment: Query alias: 1 model declares recurringIntervalLength.

referrer
type: Property
comment: Query alias: 1 model declares referrer.

refunded orders
type: Property
comment: Query alias: 1 model declares refundedOrders.

refund money
type: Property
comment: Query alias: 5 models declare refundMoney.

refund order adjustment
type: Property
comment: Query alias: 1 model declares refundOrderAdjustment.

repeat customer
type: Property
comment: Query alias: 1 model declares repeatCustomer.

reply to post id
type: Property
comment: Query alias: 1 model declares replyToPostId.

report type
type: Property
comment: Query alias: 2 models declare reportType.

response preview
type: Property
comment: Query alias: 1 model declares responsePreview.

returning customer orders
type: Property
comment: Query alias: 5 models declare returningCustomerOrders.

returning customer revenue
type: Property
comment: Query alias: 5 models declare returningCustomerRevenue.

returning customers percent
type: Property
comment: Query alias: 5 models declare returningCustomersPercent.

return rate
type: Property
comment: Query alias: 1 model declares returnRate.

returns
type: Property
comment: Query alias: 1 model declares returns.

revenue
type: Property
comment: Query alias: 1 model declares revenue.

revenue last7days
type: Property
comment: Query alias: 1 model declares revenueLast7Days.

revenue next7days
type: Property
comment: Query alias: 1 model declares revenueNext7Days.

revenue per link click
type: Property
comment: Query alias: 1 model declares revenuePerLinkClick.

reviewer attributes
type: Property
comment: Query alias: 1 model declares reviewerAttributes.

reviewer country code
type: Property
comment: Query alias: 1 model declares reviewerCountryCode.

reviewer country name
type: Property
comment: Query alias: 1 model declares reviewerCountryName.

reviewer display name
type: Property
comment: Query alias: 1 model declares reviewerDisplayName.

reviewer email
type: Property
comment: Query alias: 1 model declares reviewerEmail.

reviewer is verified
type: Property
comment: Query alias: 1 model declares reviewerIsVerified.

reviewer name
type: Property
comment: Query alias: 1 model declares reviewerName.

reviewer type
type: Property
comment: Query alias: 1 model declares reviewerType.

reviewer verified status
type: Property
comment: Query alias: 1 model declares reviewerVerifiedStatus.

review type
type: Property
comment: Query alias: 1 model declares reviewType.

risk
type: Property
comment: Query alias: 1 model declares risk.

roas
type: Property
comment: Query alias: 3 models declare roas.

rpr
type: Property
comment: Query alias: 1 model declares rpr.

sales platform filter
type: Property
comment: Query alias: 1 model declares salesPlatformFilter.

schedule
type: Property
comment: Query alias: 1 model declares schedule.

screen page views
type: Property
comment: Query alias: 1 model declares screenPageViews.

search absolute top impressions
type: Property
comment: Query alias: 2 models declare searchAbsoluteTopImpressions.

search absolute top impression share
type: Property
comment: Query alias: 2 models declare searchAbsoluteTopImpressionShare.

search budget lost absolute top impressions
type: Property
comment: Query alias: 2 models declare searchBudgetLostAbsoluteTopImpressions.

search budget lost absolute top impression share
type: Property
comment: Query alias: 2 models declare searchBudgetLostAbsoluteTopImpressionShare.

search budget lost top impressions
type: Property
comment: Query alias: 2 models declare searchBudgetLostTopImpressions.

search budget lost top impression share
type: Property
comment: Query alias: 2 models declare searchBudgetLostTopImpressionShare.

search impressions
type: Property
comment: Query alias: 2 models declare searchImpressions.

search impression share
type: Property
comment: Query alias: 2 models declare searchImpressionShare.

search rank lost impressions
type: Property
comment: Query alias: 2 models declare searchRankLostImpressions.

search rank lost impression share
type: Property
comment: Query alias: 2 models declare searchRankLostImpressionShare.

search rank lost top impressions
type: Property
comment: Query alias: 2 models declare searchRankLostTopImpressions.

search rank lost top impression share
type: Property
comment: Query alias: 2 models declare searchRankLostTopImpressionShare.

search top impressions
type: Property
comment: Query alias: 2 models declare searchTopImpressions.

search top impression share
type: Property
comment: Query alias: 2 models declare searchTopImpressionShare.

secondary event date end
type: Property
comment: Query alias: 1 model declares secondaryEventDateEnd.

secondary event date start
type: Property
comment: Query alias: 1 model declares secondaryEventDateStart.

segment by
type: Property
comment: Query alias: 1 model declares segmentBy.

segment created date
type: Property
comment: Query alias: 1 model declares segmentCreatedDate.

segment id
type: Property
comment: Query alias: 2 models declare segmentId.

segment instance id
type: Property
comment: Query alias: 1 model declares segmentInstanceId.

segment name
type: Property
comment: Query alias: 2 models declare segmentName.

sender email
type: Property
comment: Query alias: 1 model declares senderEmail.

sender id
type: Property
comment: Query alias: 1 model declares senderId.

sender name
type: Property
comment: Query alias: 1 model declares senderName.

sent
type: Property
comment: Query alias: 2 models declare sent.

sent at
type: Property
comment: Query alias: 1 model declares sentAt.

sentiment
type: Property
comment: Query alias: 3 models declare sentiment.

session city
type: Property
comment: Query alias: 1 model declares sessionCity.

session count
type: Property
comment: Query alias: 1 model declares sessionCount.

session country
type: Property
comment: Query alias: 1 model declares sessionCountry.

session default channel group
type: Property
comment: Query alias: 1 model declares sessionDefaultChannelGroup.

session elapsed time
type: Property
comment: Query alias: 1 model declares sessionElapsedTime.

session id
type: Property
comment: Query alias: 4 models declare sessionId.

session page views
type: Property
comment: Query alias: 4 models declare sessionPageViews.

sessions
type: Property
comment: Query alias: 6 models declare sessions.

session source
type: Property
comment: Query alias: 1 model declares sessionSource.

session source medium
type: Property
comment: Query alias: 1 model declares sessionSourceMedium.

session start ts
type: Property
comment: Query alias: 1 model declares sessionStartTs.

seven day click
type: Property
comment: Query alias: 2 models declare sevenDayClick.

seven day click comments
type: Property
comment: Query alias: 2 models declare sevenDayClickComments.

seven day click conversion value
type: Property
comment: Query alias: 1 model declares sevenDayClickConversionValue.

seven day click likes
type: Property
comment: Query alias: 2 models declare sevenDayClickLikes.

seven day click link clicks
type: Property
comment: Query alias: 1 model declares sevenDayClickLinkClicks.

seven day click purchases
type: Property
comment: Query alias: 1 model declares sevenDayClickPurchases.

seven day click reactions
type: Property
comment: Query alias: 2 models declare sevenDayClickReactions.

seven day click shares
type: Property
comment: Query alias: 2 models declare sevenDayClickShares.

seven day click value
type: Property
comment: Query alias: 2 models declare sevenDayClickValue.

seven day view
type: Property
comment: Query alias: 2 models declare sevenDayView.

seven day view conversion value
type: Property
comment: Query alias: 1 model declares sevenDayViewConversionValue.

seven day view purchases
type: Property
comment: Query alias: 1 model declares sevenDayViewPurchases.

seven day view value
type: Property
comment: Query alias: 2 models declare sevenDayViewValue.

shipment date
type: Property
comment: Query alias: 1 model declares shipmentDate.

shipment status
type: Property
comment: Query alias: 1 model declares shipmentStatus.

shipping
type: Property
comment: Query alias: 2 models declare shipping.

shipping city
type: Property
comment: Query alias: 2 models declare shippingCity.

shipping costs
type: Property
comment: Query alias: 3 models declare shippingCosts.

shipping country code
type: Property
comment: Query alias: 2 models declare shippingCountryCode.

shipping country name
type: Property
comment: Query alias: 2 models declare shippingCountryName.

shipping date
type: Property
comment: Query alias: 1 model declares shippingDate.

shipping platform
type: Property
comment: Query alias: 1 model declares shippingPlatform.

shipping price
type: Property
comment: Query alias: 3 models declare shippingPrice.

shipping provider id
type: Property
comment: Query alias: 1 model declares shippingProviderId.

shipping state
type: Property
comment: Query alias: 2 models declare shippingState.

shipping state code
type: Property
comment: Query alias: 2 models declare shippingStateCode.

shipping zip
type: Property
comment: Query alias: 2 models declare shippingZip.

shop id
type: Property
comment: Query alias: 26 models declare shopId.

shop name
type: Property
comment: Query alias: 26 models declare shopName.

shop shipment cost
type: Property
comment: Query alias: 1 model declares shopShipmentCost.

shop timezone
type: Property
comment: Query alias: 2 models declare shopTimezone.

single product cost
type: Property
comment: Query alias: 3 models declare singleProductCost.

sku
type: Property
comment: Query alias: 3 models declare sku.

skus
type: Property
comment: Query alias: 1 model declares skus.

sms marketing consent collected from
type: Property
comment: Query alias: 1 model declares smsMarketingConsentCollectedFrom.

sms marketing consent opt in level
type: Property
comment: Query alias: 1 model declares smsMarketingConsentOptInLevel.

sms marketing consent updated at
type: Property
comment: Query alias: 1 model declares smsMarketingConsentUpdatedAt.

source
type: Property
comment: Query alias: 3 models declare source.

source domain
type: Property
comment: Query alias: 1 model declares sourceDomain.

source name
type: Property
comment: Query alias: 4 models declare sourceName.

sources
type: Property
comment: Query alias: 1 model declares sources.

source type
type: Property
comment: Query alias: 1 model declares sourceType.

source url
type: Property
comment: Query alias: 1 model declares sourceUrl.

spend type
type: Property
comment: Query alias: 1 model declares spendType.

state
type: Property
comment: Query alias: 2 models declare state.

state code
type: Property
comment: Query alias: 2 models declare stateCode.

statistic predicted spend tier
type: Property
comment: Query alias: 1 model declares statisticPredictedSpendTier.

status
type: Property
comment: Query alias: 5 models declare status.

storefront url
type: Property
comment: Query alias: 1 model declares storefrontUrl.

sub category id
type: Property
comment: Query alias: 2 models declare subCategoryId.

sub category name
type: Property
comment: Query alias: 1 model declares subCategoryName.

subject
type: Property
comment: Query alias: 2 models declare subject.

subscribed to list
type: Property
comment: Query alias: 2 models declare subscribedToList.

subscription filter
type: Property
comment: Query alias: 1 model declares subscriptionFilter.

subscription id
type: Property
comment: Query alias: 2 models declare subscriptionId.

subscription interval
type: Property
comment: Query alias: 1 model declares subscriptionInterval.

subscription interval count
type: Property
comment: Query alias: 1 model declares subscriptionIntervalCount.

survey comment
type: Property
comment: Query alias: 1 model declares surveyComment.

survey score
type: Property
comment: Query alias: 1 model declares surveyScore.

survey scored at
type: Property
comment: Query alias: 1 model declares surveyScoredAt.

survey sent at
type: Property
comment: Query alias: 1 model declares surveySentAt.

survey type
type: Property
comment: Query alias: 1 model declares surveyType.

system serving status
type: Property
comment: Query alias: 1 model declares systemServingStatus.

target key
type: Property
comment: Query alias: 1 model declares targetKey.

target values
type: Property
comment: Query alias: 1 model declares targetValues.

taxes
type: Property
comment: Query alias: 3 models declare taxes.

tax exempt
type: Property
comment: Query alias: 1 model declares taxExempt.

three second video view
type: Property
comment: Query alias: 1 model declares threeSecondVideoView.

thruplays
type: Property
comment: Query alias: 1 model declares thruplays.

ticket id
type: Property
comment: Query alias: 1 model declares ticketId.

tickets closed
type: Property
comment: Query alias: 1 model declares ticketsClosed.

tickets created
type: Property
comment: Query alias: 1 model declares ticketsCreated.

tickets replied
type: Property
comment: Query alias: 1 model declares ticketsReplied.

time on site
type: Property
comment: Query alias: 3 models declare timeOnSite.

title
type: Property
comment: Query alias: 4 models declare title.

to city
type: Property
comment: Query alias: 1 model declares toCity.

to country
type: Property
comment: Query alias: 1 model declares toCountry.

to country name
type: Property
comment: Query alias: 1 model declares toCountryName.

topic
type: Property
comment: Query alias: 2 models declare topic.

topic id
type: Property
comment: Query alias: 1 model declares topicId.

topic name
type: Property
comment: Query alias: 1 model declares topicName.

to state
type: Property
comment: Query alias: 1 model declares toState.

total cancelled subscriptions
type: Property
comment: Query alias: 1 model declares totalCancelledSubscriptions.

total churned subscribers
type: Property
comment: Query alias: 1 model declares totalChurnedSubscribers.

total costs
type: Property
comment: Query alias: 1 model declares totalCosts.

total items sold
type: Property
comment: Query alias: 1 model declares totalItemsSold.

total new subscribers
type: Property
comment: Query alias: 1 model declares totalNewSubscribers.

total new subscriptions
type: Property
comment: Query alias: 1 model declares totalNewSubscriptions.

total order value
type: Property
comment: Query alias: 1 model declares totalOrderValue.

total price
type: Property
comment: Query alias: 1 model declares totalPrice.

total refunded cogs
type: Property
comment: Query alias: 1 model declares totalRefundedCogs.

total refunded price
type: Property
comment: Query alias: 1 model declares totalRefundedPrice.

total refunded shipping
type: Property
comment: Query alias: 1 model declares totalRefundedShipping.

total refunded tax
type: Property
comment: Query alias: 1 model declares totalRefundedTax.

total revenue
type: Property
comment: Query alias: 3 models declare totalRevenue.

total revenue first order
type: Property
comment: Query alias: 1 model declares totalRevenueFirstOrder.

total revenue recurring
type: Property
comment: Query alias: 1 model declares totalRevenueRecurring.

total sales
type: Property
comment: Query alias: 1 model declares totalSales.

total users
type: Property
comment: Query alias: 1 model declares totalUsers.

total video view
type: Property
comment: Query alias: 1 model declares totalVideoView.

transactions
type: Property
comment: Query alias: 1 model declares transactions.

triple id
type: Property
comment: Query alias: 5 models declare tripleId.

triple ids
type: Property
comment: Query alias: 1 model declares tripleIds.

true aov
type: Property
comment: Query alias: 2 models declare trueAov.

twenty eight day click
type: Property
comment: Query alias: 1 model declares twentyEightDayClick.

twenty eight day click conversion value
type: Property
comment: Query alias: 1 model declares twentyEightDayClickConversionValue.

twenty eight day click link clicks
type: Property
comment: Query alias: 1 model declares twentyEightDayClickLinkClicks.

twenty eight day click purchases
type: Property
comment: Query alias: 1 model declares twentyEightDayClickPurchases.

twenty eight day click value
type: Property
comment: Query alias: 1 model declares twentyEightDayClickValue.

twenty eight day view
type: Property
comment: Query alias: 2 models declare twentyEightDayView.

twenty eight day view conversion value
type: Property
comment: Query alias: 1 model declares twentyEightDayViewConversionValue.

twenty eight day view purchases
type: Property
comment: Query alias: 1 model declares twentyEightDayViewPurchases.

twenty eight day view value
type: Property
comment: Query alias: 1 model declares twentyEightDayViewValue.

type field
type: Property
comment: Query alias: 1 model declares typeField.

unhelpful count
type: Property
comment: Query alias: 1 model declares unhelpfulCount.

unique customers
type: Property
comment: Query alias: 2 models declare uniqueCustomers.

unique visitors
type: Property
comment: Query alias: 3 models declare uniqueVisitors.

unsubscribed
type: Property
comment: Query alias: 2 models declare unsubscribed.

updated at
type: Property
comment: Query alias: 6 models declare updatedAt.

updated integration description
type: Property
comment: Query alias: 1 model declares updatedIntegrationDescription.

updated integration source
type: Property
comment: Query alias: 1 model declares updatedIntegrationSource.

updated integration title
type: Property
comment: Query alias: 1 model declares updatedIntegrationTitle.

updated new user description
type: Property
comment: Query alias: 1 model declares updatedNewUserDescription.

updated post purchase survey description
type: Property
comment: Query alias: 1 model declares updatedPostPurchaseSurveyDescription.

url
type: Property
comment: Query alias: 2 models declare url.

url query params
type: Property
comment: Query alias: 1 model declares urlQueryParams.

url template
type: Property
comment: Query alias: 2 models declare urlTemplate.

use click date
type: Property
comment: Query alias: 1 model declares useClickDate.

user id
type: Property
comment: Query alias: 3 models declare userId.

user name
type: Property
comment: Query alias: 1 model declares userName.

utm medium
type: Property
comment: Query alias: 2 models declare utmMedium.

utm source
type: Property
comment: Query alias: 2 models declare utmSource.

valid email address
type: Property
comment: Query alias: 1 model declares validEmailAddress.

value
type: Property
comment: Query alias: 4 models declare value.

variant description
type: Property
comment: Query alias: 1 model declares variantDescription.

variant id
type: Property
comment: Query alias: 7 models declare variantId.

variant inventory quantity
type: Property
comment: Query alias: 1 model declares variantInventoryQuantity.

variant name
type: Property
comment: Query alias: 3 models declare variantName.

variant price
type: Property
comment: Query alias: 1 model declares variantPrice.

variant price changed from
type: Property
comment: Query alias: 1 model declares variantPriceChangedFrom.

variant price changed to
type: Property
comment: Query alias: 1 model declares variantPriceChangedTo.

variants
type: Property
comment: Query alias: 1 model declares variants.

variant stock status
type: Property
comment: Query alias: 1 model declares variantStockStatus.

vendor
type: Property
comment: Query alias: 4 models declare vendor.

verified email address
type: Property
comment: Query alias: 1 model declares verifiedEmailAddress.

via
type: Property
comment: Query alias: 1 model declares via.

video duration
type: Property
comment: Query alias: 1 model declares videoDuration.

video p100watched
type: Property
comment: Query alias: 2 models declare videoP100Watched.

video p25watched
type: Property
comment: Query alias: 2 models declare videoP25Watched.

video p50watched
type: Property
comment: Query alias: 2 models declare videoP50Watched.

video p75watched
type: Property
comment: Query alias: 2 models declare videoP75Watched.

video p95watched
type: Property
comment: Query alias: 2 models declare videoP95Watched.

video url
type: Property
comment: Query alias: 3 models declare videoUrl.

video url iframe
type: Property
comment: Query alias: 3 models declare videoUrlIframe.

video url source
type: Property
comment: Query alias: 2 models declare videoUrlSource.

video views
type: Property
comment: Query alias: 1 model declares videoViews.

views total
type: Property
comment: Query alias: 1 model declares viewsTotal.

visibility changed at
type: Property
comment: Query alias: 1 model declares visibilityChangedAt.

visibility changed by
type: Property
comment: Query alias: 1 model declares visibilityChangedBy.

visibility percentage
type: Property
comment: Query alias: 1 model declares visibilityPercentage.

visibility status
type: Property
comment: Query alias: 1 model declares visibilityStatus.

visits
type: Property
comment: Query alias: 2 models declare visits.

website
type: Property
comment: Query alias: 1 model declares website.

website purchases
type: Property
comment: Query alias: 2 models declare websitePurchases.

zip
type: Property
comment: Query alias: 2 models declare zip.

quantity sold
type: Property

event date
type: Property
comment: Event Date - The date the activity occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Activity
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Activity
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Activity
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Activity
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Activity
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Activity
range: date

account id
type: Property
comment: Account ID - The unique ID for the platform or channel account associated with the activity. Example values: act_2168791943307744 , 18ce55770zl , 1986494684391480
alternate name: account_id
sub property of: account id
sub property of: identifier
domain: Activity
range: string

action source
type: Property
comment: Action Source - The source or interface from which the action was initiated. Example values: Moby
alternate name: action_source
sub property of: action source
domain: Activity
range: string

ad changed name from
type: Property
comment: Ad Changed Name From - The previous name of the ad before it was updated. Example value: Spring Campaign A
alternate name: ad_changed_name_from
sub property of: ad changed name from
domain: Activity
range: string

ad changed name to
type: Property
comment: Ad Changed Name To - The updated name of the ad. Example value: Spring Campaign A v2
alternate name: ad_changed_name_to
sub property of: ad changed name to
domain: Activity
range: string

ad created
type: Property
comment: Ad Created - Indicates whether a new ad was created. Possible values: true , false
alternate name: ad_created
sub property of: ad created
domain: Activity
range: boolean

ad status changed from
type: Property
comment: Ad Status Changed From - The prior status of the ad before the change. Example values: PAUSED , ACTIVE , IN_PROCESS , PENDING_REVIEW
alternate name: ad_status_changed_from
sub property of: ad status changed from
domain: Activity
range: string

ad status changed to
type: Property
comment: Ad Status Changed To - The new status of the ad. Example values: PAUSED , ACTIVE , IN_PROCESS , PENDING_REVIEW
alternate name: ad_status_changed_to
sub property of: ad status changed to
domain: Activity
range: string

adset bid amount changed from
type: Property
comment: Ad Set Bid Amount Changed From - The previous bid amount (in cents) for the ad set, before the most recent change. By default shown in the shop's currency.
alternate name: adset_bid_amount_changed_from
sub property of: adset bid amount changed from
wire encoding: MinorUnits
domain: Activity
range: string

adset bid amount changed to
type: Property
comment: Ad Set Bid Amount Changed To - The updated bid amount (in cents) for the ad set, after the most recent change. By default shown in the shop's currency.
alternate name: adset_bid_amount_changed_to
sub property of: adset bid amount changed to
wire encoding: MinorUnits
domain: Activity
range: string

adset changed name from
type: Property
comment: Ad Set Changed Name From - The previous name of the ad set. Example values: Interest - Teens
alternate name: adset_changed_name_from
sub property of: adset changed name from
domain: Activity
range: string

adset changed name to
type: Property
comment: Ad Set Changed Name To - The updated name of the ad set. Example: Interest - Teen Girls
alternate name: adset_changed_name_to
sub property of: adset changed name to
domain: Activity
range: string

adset created
type: Property
comment: Ad Set Created - Indicates whether a new ad set was created. Possible values: true , false
alternate name: adset_created
sub property of: adset created
domain: Activity
range: boolean

adset daily budget changed from
type: Property
comment: Ad Set Daily Budget Changed From - The previous daily budget (in cents) set for the ad set, before the most recent change. By default shown in the shop's currency.
alternate name: adset_daily_budget_changed_from
sub property of: adset daily budget changed from
wire encoding: MinorUnits
domain: Activity
range: string

adset daily budget changed to
type: Property
comment: Ad Set Daily Budget Changed To - The updated daily budget (in cents) set for the ad set, after the most recent change. By default shown in the shop's currency.
alternate name: adset_daily_budget_changed_to
sub property of: adset daily budget changed to
wire encoding: MinorUnits
domain: Activity
range: string

adset status changed from
type: Property
comment: Ad Set Status Changed From - The prior status of the ad set before the change. Example values: PAUSED , ACTIVE , IN_PROCESS
alternate name: adset_status_changed_from
sub property of: adset status changed from
domain: Activity
range: string

adset status changed to
type: Property
comment: Ad Set Status Changed To - The updated status of the ad set. Example values: PAUSED , ACTIVE , IN_PROCESS
alternate name: adset_status_changed_to
sub property of: adset status changed to
domain: Activity
range: string

adset target roas changed from
type: Property
comment: Ad Set Target ROAS Changed From - The previous target ROAS for the ad set, before the most recent change. By default shown in the shop's currency.
alternate name: adset_target_roas_changed_from
sub property of: adset target roas changed from
domain: Activity
range: string

adset target roas changed to
type: Property
comment: Ad Set Target ROAS Changed To - The updated target ROAS for the ad set, after the most recent change. By default shown in the shop's currency.
alternate name: adset_target_roas_changed_to
sub property of: adset target roas changed to
domain: Activity
range: string

annotation author
type: Property
comment: Annotation Author - The user who created the annotation.
alternate name: annotation_author
sub property of: annotation author
domain: Activity
range: string

annotation description
type: Property
comment: Annotation Description - The message content of the annotation.
alternate name: annotation_description
sub property of: annotation description
sub property of: description
domain: Activity
range: string

annotation title
type: Property
comment: Annotation Title - The title of the annotation.
alternate name: annotation_title
sub property of: annotation title
sub property of: name
domain: Activity
range: string

campaign bid amount changed from
type: Property
comment: Campaign Bid Amount Changed From - The previous bid amount (in cents) for the campaign, before the most recent change. By default shown in the shop's currency.
alternate name: campaign_bid_amount_changed_from
sub property of: campaign bid amount changed from
wire encoding: MinorUnits
domain: Activity
range: string

campaign bid amount changed to
type: Property
comment: Campaign Bid Amount Changed To - The updated bid amount (in cents) for the campaign, after the most recent change. By default shown in the shop's currency.
alternate name: campaign_bid_amount_changed_to
sub property of: campaign bid amount changed to
wire encoding: MinorUnits
domain: Activity
range: string

campaign changed name from
type: Property
comment: Campaign Changed Name From - The prior campaign name. Example value: June Evergreen
alternate name: campaign_changed_name_from
sub property of: campaign changed name from
domain: Activity
range: string

campaign changed name to
type: Property
comment: Campaign Changed Name To - The updated campaign name. Example value: June Evergreen V2
alternate name: campaign_changed_name_to
sub property of: campaign changed name to
domain: Activity
range: string

campaign created
type: Property
comment: Campaign Created - Indicates whether a new campaign was created. Possible values: true , false
alternate name: campaign_created
sub property of: campaign created
domain: Activity
range: boolean

campaign daily budget changed from
type: Property
comment: Campaign Daily Budget Changed From - The previous daily budget in cents) for the campaign, before the most recent change. By default shown in the shop's currency.
alternate name: campaign_daily_budget_changed_from
sub property of: campaign daily budget changed from
wire encoding: MinorUnits
domain: Activity
range: string

campaign daily budget changed to
type: Property
comment: Campaign Daily Budget Changed To - The updated daily budget in cents) for the campaign, after the most recent change. By default shown in the shop's currency.
alternate name: campaign_daily_budget_changed_to
sub property of: campaign daily budget changed to
wire encoding: MinorUnits
domain: Activity
range: string

campaign lifetime budget changed from
type: Property
comment: Campaign Lifetime Budget Changed From - The previous lifetime budget in cents) for the campaign, before the most recent change. By default shown in the shop's currency.
alternate name: campaign_lifetime_budget_changed_from
sub property of: campaign lifetime budget changed from
wire encoding: MinorUnits
domain: Activity
range: string

campaign lifetime budget changed to
type: Property
comment: Campaign Lifetime Budget Changed To - The updated lifetime budget in cents) for the campaign, after the most recent change. By default shown in the shop's currency.
alternate name: campaign_lifetime_budget_changed_to
sub property of: campaign lifetime budget changed to
wire encoding: MinorUnits
domain: Activity
range: string

campaign status changed from
type: Property
comment: Campaign Status Changed From - The prior status of the campaign. Example values: Draft , ACTIVE , Sending , IN_PROCESS , Queued without Recipients
alternate name: campaign_status_changed_from
sub property of: campaign status changed from
domain: Activity
range: string

campaign status changed to
type: Property
comment: Campaign Status Changed To - The new status of the campaign. Example values: Draft , ACTIVE , Sending , IN_PROCESS , Queued without Recipients
alternate name: campaign_status_changed_to
sub property of: campaign status changed to
domain: Activity
range: string

campaign target roas changed from
type: Property
comment: Campaign Target ROAS Changed From - The previous target ROAS for the campaign, before the most recent change. By default shown in the shop's currency.
alternate name: campaign_target_roas_changed_from
sub property of: campaign target roas changed from
domain: Activity
range: string

campaign target roas changed to
type: Property
comment: Campaign Target ROAS Changed To - The updated target ROAS for the campaign, after the most recent change. By default shown in the shop's currency.
alternate name: campaign_target_roas_changed_to
sub property of: campaign target roas changed to
domain: Activity
range: string

cdp segment sync to facebook status
type: Property
comment: CDP Sync to Facebook Status - The result of syncing the CDP segment to Facebook. Example values: disconnect_sync_to_facebook , sync_to_facebook
alternate name: cdp_segment_sync_to_facebook_status
sub property of: cdp segment sync to facebook status
domain: Activity
range: string

cdp segment sync to klaviyo status
type: Property
comment: CDP Sync to Klaviyo Status - The result of syncing the CDP segment to Klaviyo. Example values: disconnect_sync_to_klaviyo , sync_to_klaviyo
alternate name: cdp_segment_sync_to_klaviyo_status
sub property of: cdp segment sync to klaviyo status
domain: Activity
range: string

channel
type: Property
comment: Channel - The platform or channel that the activity occurred in. Example values: facebook-ads , shopify , triple-whale
alternate name: channel
sub property of: channel
domain: Activity
range: string

created at
type: Property
comment: Created At - The timestamp when the activity occurred. Example: 2025-05-28 17:17:34
alternate name: created_at
sub property of: dateCreated
domain: Activity
range: dateTime

created cdp segment
type: Property
comment: Created CDP Segment - Indicates whether a CDP segment was created. Possible values: true , false
alternate name: created_cdp_segment
sub property of: created cdp segment
domain: Activity
range: boolean

created post purchase survey description
type: Property
comment: Created Survey Description - A message indicating that a post-purchase survey was created. Example value: Post Purchase Survey Created
alternate name: created_post_purchase_survey_description
sub property of: created post purchase survey description
domain: Activity
range: string

deleted post purchase survey description
type: Property
comment: Deleted Survey Description - A message indicating that a post-purchase survey was deleted. Example value: Post Purchase Survey Deleted
alternate name: deleted_post_purchase_survey_description
sub property of: deleted post purchase survey description
domain: Activity
range: string

entity
type: Property
comment: Entity Type - The type of entity that the activity occurred on. Example values: adset , ad , campaign , variant , cdp_segment
alternate name: entity
sub property of: entity
domain: Activity
range: string

entity id
type: Property
comment: Entity ID - Unique identifier for the activity log entry. Example value: 23844267499760291
alternate name: entity_id
sub property of: entity id
sub property of: identifier
domain: Activity
range: string

entity name
type: Property
comment: Entity Name - Name of the entity that the activity occurred on. Example values: Natural Woven Bundle , Meta Monday , BFCM Lost
alternate name: entity_name
sub property of: entity name
sub property of: name
domain: Activity
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Activity
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Activity
range: string

updated integration description
type: Property
comment: Updated Integration Description - A message indicating that an integration was updated. Example value: Facebook Ads Disconnected
alternate name: updated_integration_description
sub property of: updated integration description
domain: Activity
range: string

updated integration source
type: Property
comment: Updated Integration Source - The integration source that was updated. Example value: facebook-ads
alternate name: updated_integration_source
sub property of: updated integration source
domain: Activity
range: string

updated integration title
type: Property
comment: Updated Integration Title - The title of the message indicating that an integration was updated. Example: Integrations Updated
alternate name: updated_integration_title
sub property of: updated integration title
domain: Activity
range: string

updated new user description
type: Property
comment: Updated New User Description - A message indicating that a user was updated.
alternate name: updated_new_user_description
sub property of: updated new user description
domain: Activity
range: string

updated post purchase survey description
type: Property
comment: Updated Survey Description - A message indicating that a post-purchase survey was updated. Example value: Post Purchase Survey Updated
alternate name: updated_post_purchase_survey_description
sub property of: updated post purchase survey description
domain: Activity
range: string

variant price changed from
type: Property
comment: Variant Price Changed From - The previous price of the product variant, before the most recent change. By default shown in the shop's currency.
alternate name: variant_price_changed_from
sub property of: variant price changed from
domain: Activity
range: string

variant price changed to
type: Property
comment: Variant Price Changed To - The updated price of the product variant, after the most recent change. By default shown in the shop's currency.
alternate name: variant_price_changed_to
sub property of: variant price changed to
domain: Activity
range: string

variant stock status
type: Property
comment: Variant Stock Status - The inventory status of a product variant. Example values: out of stock , back in stock
alternate name: variant_stock_status
sub property of: variant stock status
domain: Activity
range: string

event hour
type: Property
comment: Event Hour - The hour of the day the ad was run, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Ad
range: string

event date
type: Property
comment: Event Date - The date the ad was run. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Ad
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Ad
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Ad
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Ad
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Ad
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Ad
range: date

account id
type: Property
comment: Ad Account ID - The unique ID for the ad account associated with the ad. Assigned by the ad platform. Example values: act_2168791943307744 , 18ce55770zl , 1986494684391480
alternate name: account_id
sub property of: account id
sub property of: identifier
domain: Ad
range: string

account name
type: Property
comment: Ad Account Name - The name of the advertiser's account as defined in the ad platform. Example values: Example Shop , example_shop , ES - International
alternate name: account_name
sub property of: account name
sub property of: name
domain: Ad
range: string

actions
type: Property
comment: Actions - Actions tracked and reported by Facebook in response to an ad interaction (click or view), such as leads, checkouts, or game plays.
alternate name: actions
sub property of: actions
domain: Ad
range: Action

ad bid amount
type: Property
comment: Ad Bid Amount - The bid amount for the ad. Example values: 15 , 28 , 30
alternate name: ad_bid_amount
sub property of: ad bid amount
domain: Ad
range: string

ad copies
type: Property
comment: Ad Copies - Array of all unique ad copy texts.
alternate name: ad_copies
sub property of: ad copies
domain: Ad
range: string

ad copy
type: Property
comment: Ad Copy - The full text (copy) of the ad.
alternate name: ad_copy
sub property of: ad copy
domain: Ad
range: string

ad id
type: Property
comment: Ad ID - The unique ad ID. Assigned by the ad platform. Example value: 120210439891110007
alternate name: ad_id
sub property of: identifier
domain: Ad
range: string

ad image url
type: Property
comment: Ad Image URL - The URL of the ad image. Example value: https://www.example.com/ad-image.jpg
alternate name: ad_image_url
sub property of: ad image url
sub property of: image
domain: Ad
range: anyURI

ad name
type: Property
comment: Ad Name - The internal name of the ad within the ad platform. Example values: Kids Ad 1 , Blog 03/12/2023 , 10460_video_black_#5
alternate name: ad_name
sub property of: ad name
sub property of: name
domain: Ad
range: string

ad post id
type: Property
comment: Ad Post ID - The ID of the ad post. Example value: 123456789012345_987654321098765
alternate name: ad_post_id
sub property of: ad post id
domain: Ad
range: string

ad status
type: Property
comment: Ad Status - The status of the ad. Example values: ACTIVE , PAUSED
alternate name: ad_status
sub property of: ad status
domain: Ad
range: string

ad title
type: Property
comment: Ad Title - The external, published title that viewers see when the ad is served. Example values: UP TO 50% OFF , The Hype Is Real , Trusted by 4 Million+ Women Worldwide
alternate name: ad_title
sub property of: ad title
domain: Ad
range: string

ad titles
type: Property
comment: Ad Titles - Array of all unique ad titles.
alternate name: ad_titles
sub property of: ad titles
domain: Ad
range: string

ad type
type: Property
comment: Ad Type - The format of the ad. Example values: video , image , carousel , link , VIDEO , GRAPHIC Currently available for Meta and Axon.
alternate name: ad_type
sub property of: ad type
domain: Ad
range: string

adset bid amount
type: Property
comment: Ad Set Bid Amount - The bid amount for the ad set. Example values: 25 , 35 , 40
alternate name: adset_bid_amount
sub property of: adset bid amount
domain: Ad
range: string

adset bid strategy
type: Property
comment: Ad Set Bid Strategy - The bidding strategy for the ad set. Example values: LOWEST_COST_WITHOUT_CAP , LOWEST_COST_WITH_BID_CAP , COST_CAP , LOWEST_COST_WITH_MIN_ROAS
alternate name: adset_bid_strategy
sub property of: adset bid strategy
domain: Ad
range: string

adset id
type: Property
comment: Ad Set ID - The unique ID for the ad set associated with the ad click. Assigned by the ad platform. Example value: 120210439890740003
alternate name: adset_id
sub property of: adset id
domain: Ad
range: string

adset name
type: Property
comment: Ad Set Name - The name of the ad set within a campaign. Example values: Broad Audience , Bracelets , Wellness
alternate name: adset_name
sub property of: adset name
domain: Ad
range: string

adset status
type: Property
comment: Ad Set Status - The status of the ad set. Example values: ACTIVE , PAUSED
alternate name: adset_status
sub property of: adset status
domain: Ad
range: string

adset targeting
type: Property
comment: Ad Set Targeting - Details on targeting parameters for the ad set, including specific audience segments. Learn more about ad set targeting data
alternate name: adsetTargeting
sub property of: adset targeting
domain: Ad
range: Adset Targeting

amazon marketplace id
type: Property
comment: Amazon Marketplace ID - The Amazon marketplace ID for the marketplace associated with the order. See list of marketplace IDs .
alternate name: amazon_marketplace_id
sub property of: amazon marketplace id
domain: Ad
range: string

amazon report type
type: Property
comment: Amazon Report Type - The type of report generated for Amazon advertising activities (e.g. sponsored products, sponsored brands, sponsored display).
alternate name: amazon_report_type
sub property of: amazon report type
domain: Ad
range: string

asin
type: Property
comment: Amazon Standard Identification Number - The 10-character alphanumeric code that uniquely identifies a product on Amazon (unique per marketplace). Shows which specific product an Amazon ad or search keyword performance metric is associated with. Example values: B08N5WRWNW , B0CXYZ1234
alternate name: asin
sub property of: asin
domain: Ad
range: string

breakdown dimension
type: Property
comment: Breakdown Dimension - The dimension used to break down the data. Example values: age — Audience age bucket. gender — Audience gender category. ageGender — Combination of age bucket and gender. country — Audience or delivery country. region — Sub-country region. dma — U.S. Nielsen Designated Market Area (media market). frequency — How many times a person saw the ad (bucketed). publisherPlatform — App or network where delivery occurred. platformPosition — Specific placement/slot within a platform surface. publisherPlatformPosition — Combination of platform and placement.
alternate name: breakdown_dimension
sub property of: breakdown dimension
domain: Ad
range: string

breakdown value
type: Property
comment: Breakdown Value - The value of the selected breakdown_dimension . Values differ by dimension and platform. Example values by dimension: age — 25-34 , 35-44 , 45-54 , 55-64 , 65+ gender — female , male , unknown ageGender — 25-34|female , 35-44|male , 65+|unknown country — US , CA , GB (The breakdown_country_name column provides the corresponding full country name. See list of countries .) region — California , New York , Washington, District of Columbia dma — Boston (Manchester) , Albany-Schenectady-Troy , Dallas-Ft. Worth frequency — 1 , 6-10 , 31+ publisherPlatform — facebook , instagram , messenger , audience_network , threads , unknown platformPosition — feed , facebook_stories , instagram_stories , messenger_stories , facebook_reels , instagram_reels , marketplace , right_hand_column , instream_video , search , video_feeds publisherPlatformPosition — facebook|feed , instagram|feed , facebook|facebook_stories , instagram|instagram_reels , facebook|right_hand_column
alternate name: breakdown_value
sub property of: breakdown value
domain: Ad
range: string

breakdown country name
type: Property
comment: Breakdown Country Name - The country name for the ad breakdown. Only populated when breakdown_dimension is set to country . When no breakdown is set, or when a different breakdown dimension is selected, this column returns NULL. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: breakdown_country_name
sub property of: breakdown country name
domain: Ad
range: string

campaign bid strategy
type: Property
comment: Campaign Bid Strategy - The bidding strategy for the campaign. Example values: LOWEST_COST_WITHOUT_CAP , LOWEST_COST_WITH_BID_CAP , COST_CAP , LOWEST_COST_WITH_MIN_ROAS
alternate name: campaign_bid_strategy
sub property of: campaign bid strategy
domain: Ad
range: string

campaign created at
type: Property
comment: Campaign Created Date - The time the campaign was created. Formatted according to the ISO 8601 international standard. Example value: 2019-04-15 08:26:00 Currently available for Meta only.
alternate name: campaign_created_at
sub property of: campaign created at
domain: Ad
range: date

campaign id
type: Property
comment: Campaign ID - The unique ID for the marketing campaign associated with the ad. Assigned by the ad platform. Example values: 23852438666180053 , 531011533 , 20620285829
alternate name: campaign_id
sub property of: campaign id
domain: Ad
range: string

campaign name
type: Property
comment: Campaign Name - The name of the marketing campaign associated with the ad. Example values: Catalog Retargeting , US Generic Search , Breakfast of Champions Campaign
alternate name: campaign_name
sub property of: campaign name
domain: Ad
range: string

campaign status
type: Property
comment: Campaign Status - The status of the campaign. Example values: ACTIVE , PAUSED
alternate name: campaign_status
sub property of: campaign status
domain: Ad
range: string

campaign type
type: Property
comment: Campaign Type - The type of campaign. Example values: PERFORMANCE_MAX , SEARCH , VIDEO , DEMAND_GEN
alternate name: campaign_type
sub property of: campaign type
domain: Ad
range: string

channel
type: Property
comment: Channel - The platform through which the ad was delivered. Example values: facebook-ads , google-ads , tiktok-ads See full list of standardized ad channel IDs
alternate name: channel
sub property of: channel
domain: Ad
range: string

creative cta type
type: Property
comment: Creative CTA Type - The type of call-to-action button displayed on the ad, indicating the action the advertiser wants users to take. Example values: SHOP_NOW , LEARN_MORE
alternate name: creative_cta_type
sub property of: creative cta type
domain: Ad
range: string

creative distribution format
type: Property
comment: Creative Distribution Format - The ad distribution format. Example values: Standard Ad , Dynamic Creative Ad , Unknown
alternate name: creative_distribution_format
sub property of: creative distribution format
domain: Ad
range: string

creative format
type: Property
comment: Creative Format - The format of the ad creative. Example values: SHARE , VIDEO
alternate name: creative_format
sub property of: creative format
domain: Ad
range: string

creative id
type: Property
comment: Creative ID - The unique identifier assigned to the creative asset by the ad platform. Example value: 1326015151986179
alternate name: creative_id
sub property of: creative id
domain: Ad
range: string

currency
type: Property
comment: Ad Platform Currency - The original currency used in the ad platform, before conversion to the shop's currency. All monetary values are automatically converted to the shop's selected currency for display. Example values: USD , GBP , EUR
alternate name: currency
sub property of: currency
sub property of: priceCurrency
domain: Ad
range: string

custom conversions
type: Property
comment: Custom Conversions - Custom conversions defined by the user in the ad platform.
alternate name: customConversions
sub property of: custom conversions
domain: Ad
range: Custom Conversion

destination url
type: Property
comment: Destination URL - The destination URL where users land after clicking the ad. Currently available for Meta, Google, and Pinterest. Example value: https://www.myshop.com/products/ productA
alternate name: destination_url
sub property of: url
domain: Ad
range: anyURI

is utm valid
type: Property
comment: Is UTM Valid - Indicates whether the UTM setup in the platform is valid. Possible values: true , false
alternate name: is_utm_valid
sub property of: is utm valid
domain: Ad
range: boolean

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Ad
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Ad
range: string

url template
type: Property
comment: URL Template - A template URL used to dynamically populate ad URLs with relevant tracking parameters. Example value: utm_source=facebook&utm_campaign={{campaign.name}}
alternate name: url_template
sub property of: url template
domain: Ad
range: string

video url
type: Property
comment: Video URL - The direct link to the video ad hosted on the ad platform. Example value: https://www.youtube.com/embed/ abcdef12345
alternate name: video_url
sub property of: video url
sub property of: url
domain: Ad
range: anyURI

video url iframe
type: Property
comment: Video URL Iframe - The iframe embed code for displaying the video ad within a web page or app. Example value: https://www.facebook.com/plugins/ video.phpwidth=1080&href=https:// www.facebook.com/ 123456789/videos/987654321
alternate name: video_url_iframe
sub property of: video url iframe
domain: Ad
range: string

video url source
type: Property
comment: Video URL Source - The direct file path to the hosted video source, typically used for playback. Example value: https://video-ord5-2.xx.fbcdn.net/o1/v/t2/f2/m69/example-video.mp4?_nc_ht=video-ord5-2.xx.fbcdn.net&_nc_cat=111& oh=1234567890abcdef&oe=67C3D77F
alternate name: video_url_source
sub property of: video url source
domain: Ad
range: string

adset daily budget
type: Property
comment: Ad Set Daily Budget - The daily budget (in cents) set for the ad set within a campaign. By default shown in the shop's currency. Example values: 1750 , 6000 , 40000
alternate name: adset_daily_budget
sub property of: adset daily budget
wire encoding: MinorUnits
currency source: currency
domain: Ad
range: long

adset lifetime budget
type: Property
comment: Ad Set Lifetime Budget - The total budget (in cents) set for the ad set within a campaign over its lifetime. By default shown in the shop's currency. Example values: 5000 , 10000 , 20000
alternate name: adset_lifetime_budget
sub property of: adset lifetime budget
wire encoding: MinorUnits
currency source: currency
domain: Ad
range: long

adset target cpa
type: Property
comment: Ad Set Target CPA - The cost per acquisition (CPA) goal defined at the ad set level. Represents the maximum amount the advertiser is willing to spend to generate a single conversion within this ad set. Currently available for Google Ads only.
alternate name: adset_target_cpa
sub property of: adset target cpa
domain: Ad
range: double

adset target roas
type: Property
comment: Ad Set Target ROAS - The return on ad spend (ROAS) goal defined at the ad set level. Indicates the minimum amount of revenue the advertiser aims to generate for each dollar spent within this specific ad set. Currently available for Google Ads only.
alternate name: adset_target_roas
sub property of: adset target roas
domain: Ad
range: double

all conversion value
type: Property
comment: All Conversion Value - Revenue generated from channel-reported conversions of all types (e.g. purchases, registrations, add-to-carts).
alternate name: all_conversion_value
sub property of: all conversion value
domain: Ad
range: double

all conversions
type: Property
comment: All Conversions - The total number of channel-reported conversions of all types (e.g. purchases, registrations, add-to-carts).
alternate name: all_conversions
sub property of: all conversions
domain: Ad
range: double

campaign daily budget
type: Property
comment: Campaign Daily Budget - The daily budget (in cents) for the campaign. Example values: 8000 , 10000 , 15000
alternate name: campaign_daily_budget
sub property of: campaign daily budget
wire encoding: MinorUnits
currency source: currency
domain: Ad
range: long

campaign lifetime budget
type: Property
comment: Campaign Lifetime Budget - The lifetime budget (in cents) for the campaign. Example values: 5000 , 10000 , 20000
alternate name: campaign_lifetime_budget
sub property of: campaign lifetime budget
wire encoding: MinorUnits
currency source: currency
domain: Ad
range: long

campaign target cpa
type: Property
comment: Campaign Target CPA - The cost per acquisition (CPA) goal defined at the campaign level. Represents the maximum amount the advertiser is willing to spend to generate a single conversion across the campaign. Currently available for Google Ads only.
alternate name: campaign_target_cpa
sub property of: campaign target cpa
domain: Ad
range: double

campaign target roas
type: Property
comment: Campaign Target ROAS - The return on ad spend (ROAS) goal defined at the campaign level. Indicates the minimum amount of revenue the advertiser aims to generate for each dollar spent across the entire campaign. Currently available for Google Ads only.
alternate name: campaign_target_roas
sub property of: campaign target roas
domain: Ad
range: double

clicks
type: Property
comment: Clicks - Number of channel-reported clicks.
alternate name: clicks
sub property of: clicks
domain: Ad
range: double

currency rate
type: Property
comment: Currency Rate - The rate used to convert monetary values to the shop's currency. If no conversion was applied, the value is 1 . To convert back to the original currency, divide by this rate.
alternate name: currency_rate
sub property of: currency rate
domain: Ad
range: double

conversion value
type: Property
comment: Channel-Reported Conversion Value - Revenue generated from channel-reported conversions (purchases).
alternate name: conversion_value
sub property of: conversion value
domain: Ad
range: double

conversions
type: Property
comment: Channel-Reported Conversions (Purchases) - Number of channel-reported conversions (purchases).
alternate name: conversions
sub property of: conversions
domain: Ad
range: double

engagements
type: Property
comment: Engagements - Number of interactions with the ad (likes, shares, etc).
alternate name: engagements
sub property of: engagements
domain: Ad
range: double

follows
type: Property
comment: Follows - Number of new follows attributed to the ad.
alternate name: follows
sub property of: follows
domain: Ad
range: double

impressions
type: Property
comment: Impressions - Number of channel-reported impressions.
alternate name: impressions
sub property of: impressions
domain: Ad
range: double

inline post engagement
type: Property
comment: Inline Post Engagement - Number of inline engagement (likes, shares, comments) with the ad.
alternate name: inline_post_engagement
sub property of: inline post engagement
domain: Ad
range: double

one day click comments
type: Property
comment: One-Day Click Comments - Number of comments within one day of clicking the ad.
alternate name: one_day_click_comments
sub property of: one day click comments
domain: Ad
range: double

one day click conversion value
type: Property
comment: One-Day Click Conversion Value - The total value of channel-reported conversions (purchases) made within one day of clicking the ad.
alternate name: one_day_click_conversion_value
sub property of: one day click conversion value
domain: Ad
range: double

one day click likes
type: Property
comment: One-Day Click Likes - Number of likes within one day of clicking the ad.
alternate name: one_day_click_likes
sub property of: one day click likes
domain: Ad
range: double

one day click link clicks
type: Property
comment: One-Day Click Link Clicks - Number of link clicks within one day of clicking the ad.
alternate name: one_day_click_link_clicks
sub property of: one day click link clicks
domain: Ad
range: double

one day click purchases
type: Property
comment: One-Day Click Conversions (Purchases) - Number of channel-reported conversions (purchases) made within one day of clicking the ad.
alternate name: one_day_click_purchases
sub property of: one day click purchases
domain: Ad
range: double

one day click reactions
type: Property
comment: One-Day Click Reactions - Number of reactions within one day of clicking the ad.
alternate name: one_day_click_reactions
sub property of: one day click reactions
domain: Ad
range: double

one day click shares
type: Property
comment: One-Day Click Shares - Number of shares within one day of clicking the ad.
alternate name: one_day_click_shares
sub property of: one day click shares
domain: Ad
range: double

one day view conversion value
type: Property
comment: One-Day View Conversion Value - The total value of channel-reported conversions (purchases) made within one day of viewing the ad.
alternate name: one_day_view_conversion_value
sub property of: one day view conversion value
domain: Ad
range: double

one day view purchases
type: Property
comment: One-Day View Conversions (Purchases) - The total number of channel-reported conversions (purchases) made within one day of viewing the ad.
alternate name: one_day_view_purchases
sub property of: one day view purchases
domain: Ad
range: double

onsite conversion value
type: Property
comment: Onsite Conversion Value - Revenue from channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop).
alternate name: onsite_conversion_value
sub property of: onsite conversion value
domain: Ad
range: double

onsite one day click conversion value
type: Property
comment: Onsite One-Day Click Conversion Value - The total value of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within one day of clicking the ad.
alternate name: onsite_one_day_click_conversion_value
sub property of: onsite one day click conversion value
domain: Ad
range: double

onsite one day click purchases
type: Property
comment: Onsite One-Day Click Conversions (Purchases) - The total number of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within one day of clicking the ad.
alternate name: onsite_one_day_click_purchases
sub property of: onsite one day click purchases
domain: Ad
range: double

onsite one day view conversion value
type: Property
comment: Onsite One-Day View Conversion Value - The total value of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within one day of viewing the ad.
alternate name: onsite_one_day_view_conversion_value
sub property of: onsite one day view conversion value
domain: Ad
range: double

onsite one day view purchases
type: Property
comment: Onsite One-Day View Conversions (Purchases) - The total number of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within one day of viewing the ad.
alternate name: onsite_one_day_view_purchases
sub property of: onsite one day view purchases
domain: Ad
range: double

onsite purchases
type: Property
comment: Onsite Conversions (Purchases) - Number of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop).
alternate name: onsite_purchases
sub property of: onsite purchases
domain: Ad
range: double

onsite seven day click conversion value
type: Property
comment: Onsite Seven-Day Click Conversion Value - The total value of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within seven days of clicking the ad.
alternate name: onsite_seven_day_click_conversion_value
sub property of: onsite seven day click conversion value
domain: Ad
range: double

onsite seven day click purchases
type: Property
comment: Onsite Seven-Day Click Conversions (Purchases) - The total number of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within seven days of clicking the ad.
alternate name: onsite_seven_day_click_purchases
sub property of: onsite seven day click purchases
domain: Ad
range: double

onsite seven day view conversion value
type: Property
comment: Onsite Seven-Day View Conversion Value - The total value of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within seven days of viewing the ad.
alternate name: onsite_seven_day_view_conversion_value
sub property of: onsite seven day view conversion value
domain: Ad
range: double

onsite seven day view purchases
type: Property
comment: Onsite Seven-Day View Conversions (Purchases) - The total number of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within seven days of viewing the ad.
alternate name: onsite_seven_day_view_purchases
sub property of: onsite seven day view purchases
domain: Ad
range: double

onsite twenty eight day click conversion value
type: Property
comment: Onsite 28-Day Click Conversion Value - The total value of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within 28 days of clicking the ad.
alternate name: onsite_twenty_eight_day_click_conversion_value
sub property of: onsite twenty eight day click conversion value
domain: Ad
range: double

onsite twenty eight day click purchases
type: Property
comment: Onsite 28-day Click Conversions (Purchases) - The total number of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within 28 days of clicking the ad.
alternate name: onsite_twenty_eight_day_click_purchases
sub property of: onsite twenty eight day click purchases
domain: Ad
range: double

onsite twenty eight day view conversion value
type: Property
comment: Onsite 28-Day View Conversion Value - The total value of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within 28 days of viewing the ad.
alternate name: onsite_twenty_eight_day_view_conversion_value
sub property of: onsite twenty eight day view conversion value
domain: Ad
range: double

onsite twenty eight day view purchases
type: Property
comment: Onsite 28-day View Conversions (Purchases) - The total number of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop) within 28 days of viewing the ad.
alternate name: onsite_twenty_eight_day_view_purchases
sub property of: onsite twenty eight day view purchases
domain: Ad
range: double

outbound clicks
type: Property
comment: Outbound Clicks - Number of channel-reported outbound clicks.
alternate name: outbound_clicks
sub property of: outbound clicks
domain: Ad
range: double

reach
type: Property
comment: Reach - The total number of unique individuals who saw the ad.
alternate name: reach
sub property of: reach
domain: Ad
range: double

search absolute top impressions
type: Property
comment: Search Absolute Top Impressions - The number of impressions your ads received in the absolute top position (the very first ad above organic results).
alternate name: search_absolute_top_impressions
sub property of: search absolute top impressions
domain: Ad
range: double

search budget lost absolute top impressions
type: Property
comment: Search Budget Lost Absolute Top Impressions - The estimated number of absolute top impressions your ads missed due to low budget.
alternate name: search_budget_lost_absolute_top_impressions
sub property of: search budget lost absolute top impressions
domain: Ad
range: double

search budget lost top impressions
type: Property
comment: Search Budget Lost Top Impressions - The estimated number of top impressions your ads missed due to low budget.
alternate name: search_budget_lost_top_impressions
sub property of: search budget lost top impressions
domain: Ad
range: double

search impressions
type: Property
comment: Search Impressions - The total number of impressions your ads received on the Search Network.
alternate name: search_impressions
sub property of: search impressions
domain: Ad
range: double

search rank lost impressions
type: Property
comment: Search Rank Lost Impressions - The estimated number of impressions your ads did not receive because Ad Rank was too low.
alternate name: search_rank_lost_impressions
sub property of: search rank lost impressions
domain: Ad
range: double

search rank lost top impressions
type: Property
comment: Search Rank Lost Top Impressions - The estimated number of top impressions your ads missed due to poor Ad Rank.
alternate name: search_rank_lost_top_impressions
sub property of: search rank lost top impressions
domain: Ad
range: double

search top impressions
type: Property
comment: Search Top Impressions - The number of impressions your ads received in the top position (any position above organic results).
alternate name: search_top_impressions
sub property of: search top impressions
domain: Ad
range: double

seven day click comments
type: Property
comment: Seven-Day Click Comments - Number of comments within seven days of clicking the ad.
alternate name: seven_day_click_comments
sub property of: seven day click comments
domain: Ad
range: double

seven day click conversion value
type: Property
comment: Seven-Day Click Conversion Value - The total value of channel-reported conversions (purchases) made within seven days of clicking the ad.
alternate name: seven_day_click_conversion_value
sub property of: seven day click conversion value
domain: Ad
range: double

seven day click likes
type: Property
comment: Seven-Day Click Likes - Number of likes within seven days of clicking the ad.
alternate name: seven_day_click_likes
sub property of: seven day click likes
domain: Ad
range: double

seven day click link clicks
type: Property
comment: Seven-Day Click Link Clicks - Number of link clicks within seven days of clicking the ad.
alternate name: seven_day_click_link_clicks
sub property of: seven day click link clicks
domain: Ad
range: double

seven day click purchases
type: Property
comment: Seven-Day Click Conversions (Purchases) - Number of channel-reported conversions (purchases) made within seven days of clicking the ad.
alternate name: seven_day_click_purchases
sub property of: seven day click purchases
domain: Ad
range: double

seven day click reactions
type: Property
comment: Seven-Day Click Reactions - Number of reactions within seven days of clicking the ad.
alternate name: seven_day_click_reactions
sub property of: seven day click reactions
domain: Ad
range: double

seven day click shares
type: Property
comment: Seven-Day Click Shares - Number of shares within seven days of clicking the ad.
alternate name: seven_day_click_shares
sub property of: seven day click shares
domain: Ad
range: double

seven day view conversion value
type: Property
comment: Seven-Day View Conversion Value - The total value of channel-reported conversions (purchases) made within seven days of viewing the ad.
alternate name: seven_day_view_conversion_value
sub property of: seven day view conversion value
domain: Ad
range: double

seven day view purchases
type: Property
comment: Seven-Day View Conversions (Purchases) - The total number of channel-reported conversions (purchases) made within seven days of viewing the ad.
alternate name: seven_day_view_purchases
sub property of: seven day view purchases
domain: Ad
range: double

spend
type: Property
comment: Ad Spend - Channel-reported ad spend, excluding any custom expenses marked as ad spend.
alternate name: spend
domain: Ad
range: double

three second video view
type: Property
comment: Three-Second Video View - The number of times a video ad was viewed for at least 3 seconds (thumbstop ratio).
alternate name: three_second_video_view
sub property of: three second video view
domain: Ad
range: double

thruplays
type: Property
comment: Thruplays - The number of times a video ad was played to completion or for at least 15 seconds.
alternate name: thruplays
sub property of: thruplays
domain: Ad
range: double

twenty eight day click conversion value
type: Property
comment: Twenty-Eight-Day Click Conversion Value - The total value of channel-reported conversions (purchases) made within 28 days of clicking the ad.
alternate name: twenty_eight_day_click_conversion_value
sub property of: twenty eight day click conversion value
domain: Ad
range: double

twenty eight day click link clicks
type: Property
comment: Twenty-Eight-Day Click Link Clicks - Number of link clicks within 28 days of clicking the ad.
alternate name: twenty_eight_day_click_link_clicks
sub property of: twenty eight day click link clicks
domain: Ad
range: double

twenty eight day click purchases
type: Property
comment: Twenty-Eight-Day Click Conversions (Purchases) - Number of channel-reported conversions (purchases) made within 28 days of clicking the ad.
alternate name: twenty_eight_day_click_purchases
sub property of: twenty eight day click purchases
domain: Ad
range: double

twenty eight day view conversion value
type: Property
comment: Twenty-Eight-Day View Conversion Value - The total value of channel-reported conversions (purchases) made within 28 days of viewing the ad.
alternate name: twenty_eight_day_view_conversion_value
sub property of: twenty eight day view conversion value
domain: Ad
range: double

twenty eight day view purchases
type: Property
comment: Twenty-Eight-Day View Conversions (Purchases) - The total number of channel-reported conversions (purchases) made within 28 days of viewing the ad.
alternate name: twenty_eight_day_view_purchases
sub property of: twenty eight day view purchases
domain: Ad
range: double

video p100watched
type: Property
comment: Video 100% Watched - The number of times a video ad was watched for 100% of the video.
alternate name: video_p100_watched
sub property of: video p100watched
domain: Ad
range: double

video p25watched
type: Property
comment: Video 25% Watched - The number of times a video ad was watched for 25% of the video.
alternate name: video_p25_watched
sub property of: video p25watched
domain: Ad
range: double

video p50watched
type: Property
comment: Video 50% Watched - The number of times a video ad was watched for 50% of the video.
alternate name: video_p50_watched
sub property of: video p50watched
domain: Ad
range: double

video p75watched
type: Property
comment: Video 75% Watched - The number of times a video ad was watched for 75% of the video.
alternate name: video_p75_watched
sub property of: video p75watched
domain: Ad
range: double

video p95watched
type: Property
comment: Video 95% Watched - The number of times a video ad was watched for 95% of the video.
alternate name: video_p95_watched
sub property of: video p95watched
domain: Ad
range: double

visits
type: Property
comment: Visits - Number of channel-reported visits. Currently available for Criteo only.
alternate name: visits
sub property of: visits
domain: Ad
range: double

all cpa
type: Property
comment: All Cost Per Acquisition (All CPA) - Cost per conversion of all types (e.g. purchases, registrations, subscriptions, applications). All CPA = Ad Spend / All Conversions
alternate name: all_cpa
sub property of: all cpa
domain: Ad
range: string

all roas
type: Property
comment: All Return on Ad Spend - Revenue generated per dollar spent on ads, for channel-reported conversions of all types (e.g. purchases, registrations, subscriptions, applications). All ROAS = All Conversion Value / Ad Spend
alternate name: all_roas
sub property of: all roas
domain: Ad
range: string

aov
type: Property
comment: Average Order Value - The average order value as reported by the ad channel. Channel-Reported AOV = Channel-Reported Conversion Value / Number of Channel-Reported Conversions
alternate name: aov
sub property of: aov
domain: Ad
range: string

conversion rate
type: Property
comment: Conversion Rate - The percentage of visits that convert into orders, as reported by the channel. Channel-Reported Conversion Rate = Number of Channel-Reported Conversions / Number of Visits
alternate name: conversion_rate
sub property of: conversion rate
domain: Ad
range: string

cpa
type: Property
comment: Cost Per Acquisition - The cost to acquire a single conversion, as reported by the channel. Channel-Reported CPA = Ad Spend / Number of Channel-Reported Conversions
alternate name: cpa
sub property of: cpa
domain: Ad
range: string

cpc
type: Property
comment: Cost Per Click - The average cost for each ad click. CPC = Ad Spend / Clicks
alternate name: cpc
sub property of: cpc
domain: Ad
range: string

cpm
type: Property
comment: Cost Per Mille - The cost for 1,000 ad impressions. CPM = Ad Spend / Impressions x 1000
alternate name: cpm
sub property of: cpm
domain: Ad
range: string

cpoc
type: Property
comment: Cost Per Outbound Click - Cost for each click leading out from the ad platform to an external website. CPOC = Ad Spend / Outbound Clicks
alternate name: cpoc
sub property of: cpoc
domain: Ad
range: string

cpv
type: Property
comment: Cost Per Visit - The cost for each visit driven by ads. CPV = Ad Spend / Number of Visits
alternate name: cpv
sub property of: cpv
domain: Ad
range: string

ctr
type: Property
comment: Click-Through Rate - The percentage of impressions that result in a click. Click-Through Rate (CTR) = Clicks / Impressions
alternate name: ctr
sub property of: ctr
domain: Ad
range: string

revenue per link click
type: Property
comment: Revenue Per Link Click - Average revenue generated from each outbound click on the ad. Revenue Per Link Click = Conversion Value / Outbound Clicks
alternate name: revenue_per_link_click
sub property of: revenue per link click
domain: Ad
range: string

roas
type: Property
comment: Channel-Reported Return on Ad Spend - Revenue generated per dollar spent on ads, as reported by the channel. Channel-Reported ROAS = Channel-Reported Conversion Value / Ad Spend
alternate name: roas
sub property of: roas
domain: Ad
range: string

search absolute top impression share
type: Property
comment: Search Absolute Top Impression Share - The percentage of impressions your ads received in the absolute top location (the very first ad above organic results). Search Absolute Top Impression Share = Search Absolute Top Impressions / Impressions Note: Accurate only when grouping by ad set (ad group).
alternate name: search_absolute_top_impression_share
sub property of: search absolute top impression share
domain: Ad
range: double

search budget lost absolute top impression share
type: Property
comment: Search Budget Lost Absolute Top Impression Share - The percentage of absolute top impressions your ads did not receive because the campaign budget was limited. Search Budget Lost Absolute Top Impression Share = Search Budget Lost Absolute Top Impressions / Impressions Note: Accurate only when grouping by ad set (ad group).
alternate name: search_budget_lost_absolute_top_impression_share
sub property of: search budget lost absolute top impression share
domain: Ad
range: double

search budget lost top impression share
type: Property
comment: Search Budget Lost Top Impression Share - The percentage of top impressions your ads did not receive because the campaign budget was limited. Search Budget Lost Top Impression Share = Search Budget Lost Top Impressions / Impressions Note: Accurate only when grouping by ad set (ad group).
alternate name: search_budget_lost_top_impression_share
sub property of: search budget lost top impression share
domain: Ad
range: double

search impression share
type: Property
comment: Search Impression Share - The percentage of impressions your ads received on the Search Network out of the total impressions they were eligible to receive. Search Impression Share = Search Impressions / Impressions Note: Accurate only when grouping by ad set (ad group).
alternate name: search_impression_share
sub property of: search impression share
domain: Ad
range: double

search rank lost impression share
type: Property
comment: Search Rank Lost Impression Share - The percentage of impressions your ads did not receive because Ad Rank was too low. Search Rank Lost Impression Share = Search Rank Lost Impressions / Impressions Note: Accurate only when grouping by ad set (ad group).
alternate name: search_rank_lost_impression_share
sub property of: search rank lost impression share
domain: Ad
range: double

search rank lost top impression share
type: Property
comment: Search Rank Lost Top Impression Share - The percentage of top impressions your ads did not receive because Ad Rank was too low. Search Rank Lost Top Impression Share = Search Rank Lost Top Impressions / Impressions Note: Accurate only when grouping by ad set (ad group).
alternate name: search_rank_lost_top_impression_share
sub property of: search rank lost top impression share
domain: Ad
range: double

search top impression share
type: Property
comment: Search Top Impression Share - The percentage of impressions your ads received in the top location (any position above organic results). Search Top Impression Share = Search Top Impressions / Impressions Note: Accurate only when grouping by ad set (ad group).
alternate name: search_top_impression_share
sub property of: search top impression share
domain: Ad
range: double

action type
type: Property
comment: Action Type - The specific type of action tracked by Facebook Ads. This includes raw action names reported by various Facebook data sources, such as pixel events, app events, and unified totals. Example values: lead , omni_add_to_cart , offsite_conversion. fb_pixel_initiate_checkout ).
alternate name: action_type
sub property of: action type
domain: Action
range: string

display name
type: Property
comment: Action Display Name - The user-friendly name for the action, standardized across Facebook's reporting sources. Example values: achievements_unlocked , add_payment_info , add_to_cart , add_to_wishlist , app_activations , app_installs , applications_submitted , checkouts_initiated , contacts , donations , game_plays , leads , subscriptions , trials_started , tutorials_completed
alternate name: display_name
sub property of: display name
sub property of: name
domain: Action
range: string

one day view
type: Property
comment: One-Day View Actions - Number of times the action occurred within 1 day of viewing the ad. Example values: 2 , 5 , 14
alternate name: one_day_view
sub property of: one day view
domain: Action
range: double

seven day view
type: Property
comment: Seven-Day View Actions - Number of times the action occurred within 7 days of viewing the ad. Example values: 3 , 8 , 21
alternate name: seven_day_view
sub property of: seven day view
domain: Action
range: double

twenty eight day view
type: Property
comment: Twenty-Eight-Day View Actions - Number of times the action occurred within 28 days of viewing the ad. Example values: 4 , 12 , 30
alternate name: twenty_eight_day_view
sub property of: twenty eight day view
domain: Action
range: double

one day click
type: Property
comment: One-Day Click Actions - Number of times the action occurred within 1 day of clicking the ad. Example values: 2 , 5 , 14
alternate name: one_day_click
sub property of: one day click
domain: Action
range: double

seven day click
type: Property
comment: Seven-Day Click Actions - Number of times the action occurred within 7 days of clicking the ad. Example values: 3 , 8 , 21
alternate name: seven_day_click
sub property of: seven day click
domain: Action
range: double

twenty eight day click
type: Property
comment: Twenty-Eight-Day Click Actions - Number of times the action occurred within 28 days of clicking the ad. Example values: 4 , 12 , 30
alternate name: twenty_eight_day_click
sub property of: twenty eight day click
domain: Action
range: double

one day view value
type: Property
comment: One-Day View Value Actions - Total monetary value attributed to the action when it occurred within 1 day of viewing the ad. Example values: 4500 , 12999 , 17500
alternate name: one_day_view_value
sub property of: one day view value
domain: Action
range: double

seven day view value
type: Property
comment: Seven-Day View Value Actions - Total monetary value attributed to the action when it occurred within 7 days of viewing the ad. Example values: 6000 , 17000 , 22350
alternate name: seven_day_view_value
sub property of: seven day view value
domain: Action
range: double

twenty eight day view value
type: Property
comment: Twenty-Eight-Day View Value Actions - Total monetary value attributed to the action when it occurred within 28 days of viewing the ad. Example values: 9000 , 25000 , 31500
alternate name: twenty_eight_day_view_value
sub property of: twenty eight day view value
domain: Action
range: double

one day click value
type: Property
comment: One-Day Click Value Actions - Total monetary value attributed to the action when it occurred within 1 day of clicking the ad. Example values: 4500 , 12999 , 17500
alternate name: one_day_click_value
sub property of: one day click value
domain: Action
range: double

seven day click value
type: Property
comment: Seven-Day Click Value Actions - Total monetary value attributed to the action when it occurred within 7 days of clicking the ad. Example values: 6000 , 17000 , 22350
alternate name: seven_day_click_value
sub property of: seven day click value
domain: Action
range: double

twenty eight day click value
type: Property
comment: Twenty-Eight-Day Click Value Actions - Total monetary value attributed to the action when it occurred within 28 days of clicking the ad. Example values: 9000 , 25000 , 31500
alternate name: twenty_eight_day_click_value
sub property of: twenty eight day click value
domain: Action
range: double

target key
type: Property
comment: Target Key - The targeting category key within the ad set (e.g., location, age, gender). Learn more about ad set targeting data Example values: age_min , age_max , geo_locations_countries , device_platforms , genders
alternate name: target_key
sub property of: target key
domain: Adset Targeting
range: string

target values
type: Property
comment: Target Values - The specific values associated with the targeting category key, returned as an array. Learn more about ad set targeting data
alternate name: target_values
sub property of: target values
domain: Adset Targeting
range: Target Values Record

custom conversion name
type: Property
comment: Custom Conversion Name - The name of the custom conversion event, defined by the user in the ad platform. Example values: $65+ Purchase , NC Purchase , Over60Value
alternate name: _custom_conversion_name
sub property of: custom conversion name
sub property of: name
domain: Custom Conversion
range: string

custom conversion id
type: Property
comment: Custom Conversion ID - The unique ID of the custom conversion event, assigned by the ad platform. Example value: 358833132159405
alternate name: custom_conversion_id
sub property of: custom conversion id
sub property of: identifier
domain: Custom Conversion
range: string

one day click
type: Property
comment: One-Day Click Custom Conversions - Number of conversions (for the custom conversion event) within one day of clicking the ad.
alternate name: one_day_click
sub property of: one day click
domain: Custom Conversion
range: double

seven day click
type: Property
comment: Seven-Day Click Custom Conversions - Number of conversions (for the custom conversion event) within seven days of clicking the ad.
alternate name: seven_day_click
sub property of: seven day click
domain: Custom Conversion
range: double

twenty eight day click
type: Property
comment: Twenty-Eight-Day Click Custom Conversions - Number of conversions (for the custom conversion event) within twenty-eight days of clicking the ad.
alternate name: _twenty_eight_day_click
sub property of: twenty eight day click
domain: Custom Conversion
range: double

one day view
type: Property
comment: One-Day View Custom Conversions - Number of conversions (for the custom conversion event) within one day of viewing the ad.
alternate name: one_day_view
sub property of: one day view
domain: Custom Conversion
range: double

seven day view
type: Property
comment: Seven-Day View Custom Conversions - Number of conversions (for the custom conversion event) within seven days of viewing the ad.
alternate name: seven_day_view
sub property of: seven day view
domain: Custom Conversion
range: double

twenty eight day view
type: Property
comment: Twenty-Eight-Day View Custom Conversions - Number of conversions (for the custom conversion event) within twenty-eight days of viewing the ad.
alternate name: twenty_eight_day_view
sub property of: twenty eight day view
domain: Custom Conversion
range: double

one day click value
type: Property
comment: One-Day Click Custom Conversion Value - The total value of conversions (for the custom conversion event) within one day of clicking the ad.
alternate name: one_day_click_value
sub property of: one day click value
domain: Custom Conversion
range: double

seven day click value
type: Property
comment: Seven-Day Click Custom Conversion Value - The total value of conversions (for the custom conversion event) within seven days of clicking the ad.
alternate name: seven_day_click_value
sub property of: seven day click value
domain: Custom Conversion
range: double

twenty eight day click value
type: Property
comment: Twenty-Eight-Day Click Custom Conversion Value - The total value of conversions (for the custom conversion event) within twenty-eight days of clicking the ad.
alternate name: _twenty_eight_day_click_value
sub property of: twenty eight day click value
domain: Custom Conversion
range: double

one day view value
type: Property
comment: One-Day View Custom Conversion Value - The total value of conversions (for the custom conversion event) within one day of viewing the ad.
alternate name: one_day_view_value
sub property of: one day view value
domain: Custom Conversion
range: double

seven day view value
type: Property
comment: Seven-Day View Custom Conversion Value - The total value of conversions (for the custom conversion event) within seven days of viewing the ad.
alternate name: seven_day_view_value
sub property of: seven day view value
domain: Custom Conversion
range: double

twenty eight day view value
type: Property
comment: Twenty-Eight-Day View Custom Conversion Value - The total value of conversions (for the custom conversion event) within twenty-eight days of viewing the ad.
alternate name: _twenty_eight_day_view_value
sub property of: twenty eight day view value
domain: Custom Conversion
range: double

event date
type: Property
comment: Event Date - The date the affiliate event occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Affiliate
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Affiliate
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Affiliate
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Affiliate
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Affiliate
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Affiliate
range: date

ad id
type: Property
comment: Ad ID - The unique identifier of the tracking link under the campaign. Example values: link_abc123 , tracking_xyz789
alternate name: ad_id
sub property of: identifier
domain: Affiliate
range: string

ad name
type: Property
comment: Ad Name - The name of the tracking link under the campaign. Example values: homepage-banner , product-page-link , email-cta
alternate name: ad_name
sub property of: ad name
sub property of: name
domain: Affiliate
range: string

ad status
type: Property
comment: Ad Status - Indicates whether this tracking link is active or inactive. Example values: active , inactive
alternate name: ad_status
sub property of: ad status
domain: Affiliate
range: string

campaign id
type: Property
comment: Campaign ID - The unique identifier of the campaign or offer under the publisher. Example values: camp_12345 , offer_67890
alternate name: campaign_id
sub property of: campaign id
domain: Affiliate
range: string

campaign name
type: Property
comment: Campaign Name - The name of the campaign or offer under the publisher. Example values: summer-promo-10% , holiday-sale-2024 , winter-clearance
alternate name: campaign_name
sub property of: campaign name
domain: Affiliate
range: string

campaign status
type: Property
comment: Campaign Status - Indicates whether this campaign or offer is active or inactive. Example values: active , inactive
alternate name: campaign_status
sub property of: campaign status
domain: Affiliate
range: string

publisher id
type: Property
comment: Publisher ID - The unique identifier of the affiliate partner or influencer. Example value: 208997
alternate name: publisher_id
sub property of: publisher id
domain: Affiliate
range: string

publisher name
type: Property
comment: Publisher Name - The name of the affiliate partner or influencer. Example values: Karma Shopping LTD , NextGen Shopping, Inc. , tenere_team
alternate name: publisher_name
sub property of: publisher name
domain: Affiliate
range: string

publisher status
type: Property
comment: Publisher Status - Indicates whether the partnership with this affiliate is active or inactive. Example values: active , inactive
alternate name: publisher_status
sub property of: publisher status
domain: Affiliate
range: string

clicks
type: Property
comment: Clicks - Number of clicks on the affiliate tracking link.
alternate name: clicks
sub property of: clicks
domain: Affiliate
range: double

conversion value
type: Property
comment: Conversion Value - Total revenue generated from purchases attributed to the affiliate.
alternate name: conversion_value
sub property of: conversion value
domain: Affiliate
range: double

impressions
type: Property
comment: Impressions - Number of times the affiliate tracking link was displayed or viewed.
alternate name: impressions
sub property of: impressions
domain: Affiliate
range: double

purchases
type: Property
comment: Purchases - Number of purchases attributed to the affiliate.
alternate name: purchases
sub property of: purchases
domain: Affiliate
range: double

spend
type: Property
comment: Spend - Total amount spent on the affiliate partnership, including commissions, fees, or other costs.
alternate name: spend
domain: Affiliate
range: double

event date
type: Property
comment: Event Date - The date the order was placed. Based on the shop time zone at the moment of the event (or user time zone when no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Affluencer Hub
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Affluencer Hub
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Affluencer Hub
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Affluencer Hub
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Affluencer Hub
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Affluencer Hub
range: date

affluencer source
type: Property
comment: Affluencer Source - How the affluencer profile was created. Example values: upload , client , auto_create , backfill
alternate name: affluencer_source
sub property of: affluencer source
domain: Affluencer Hub
range: string

discount codes
type: Property
comment: Discount Codes - A list of the discount codes associated with the affluencer.
alternate name: discountCodes
sub property of: discount codes
domain: Affluencer Hub
range: Discount Code

expenses
type: Property
comment: Expenses - A list of expense records assigned to the affluencer.
alternate name: expenses
sub property of: expenses
domain: Affluencer Hub
range: Expens

links
type: Property
comment: Affluencer Links - A list of destination URLs tied to the affluencer, used for traffic and attribution.
alternate name: links
sub property of: links
domain: Affluencer Hub
range: Link

name
type: Property
comment: Affluencer Name - The name of the affluencer. Example value: Jane Smith
alternate name: name
sub property of: name
domain: Affluencer Hub
range: string

spend
type: Property
comment: Spend - The total amount of expenses.
alternate name: spend
domain: Affluencer Hub
range: string

code
type: Property
comment: Discount Code - The actual code used to attribute orders to the affluencer. Example values: JEN20 , UMICH , ARKNUTRITION
alternate name: code
sub property of: code
domain: Discount Code
range: string

start date
type: Property
comment: Discount Code Start Date - The start date the discount code is valid. Example value: 2024-08-02 00:00:00
alternate name: start_date
sub property of: validFrom
domain: Discount Code
range: date

end date
type: Property
comment: Discount Code End Date - The end date the discount code is valid. Example value: 2025-08-02 00:00:00
alternate name: end_date
sub property of: validThrough
domain: Discount Code
range: date

id
type: Property
comment: Expense ID - A unique identifier for the expense. Example value: 37f1ad60-2ce9-4733-b6d9-4b3d13307e42
alternate name: id
sub property of: id
sub property of: identifier
domain: Expens
range: string

spend type
type: Property
comment: Expense Type - Indicates the category of the expense. Example values: per_order , fixed
alternate name: spend_type
sub property of: spend type
domain: Expens
range: string

amount type
type: Property
comment: Expense Amount Type - Indicates whether the expense is a percentage of sales or a fixed amount (currency). Example values: percentage , currency
alternate name: amount_type
sub property of: amount type
domain: Expens
range: string

is recurring
type: Property
comment: Expense Is Recurring - Indicates whether this expense recurs on a regular cadence (e.g. monthly) or is a one-time expense. Possible values: true , false
alternate name: is_recurring
sub property of: is recurring
domain: Expens
range: boolean

recurring cadence
type: Property
comment: Expense Recurring Cadence - Frequency of the recurring expense. Example values: one_time , week , month
alternate name: recurring_cadence
sub property of: recurring cadence
domain: Expens
range: string

start date
type: Property
comment: Expense Start Date - The date the expense starts. Example value: 2023-07-22
alternate name: start_date
sub property of: validFrom
domain: Expens
range: date

end date
type: Property
comment: Expense End Date - The date the expense ends (if applicable). Example value: 2025-01-01
alternate name: end_date
sub property of: validThrough
domain: Expens
range: date

amount
type: Property
comment: Expense Amount - The value of the expense.
alternate name: amount
sub property of: amount
sub property of: price
domain: Expens
range: double

recurring interval length
type: Property
comment: Expense Recurring Interval Length - Number of intervals between each recurring payment. For example, if recurring_cadence = week and recurring_interval_length = 2 , the expense recurs every two weeks.
alternate name: recurring_interval_length
sub property of: recurring interval length
domain: Expens
range: double

id
type: Property
comment: Link ID - Unique identifier for the link, formatted: ${name}*${links.campaign}*${links.source}
alternate name: id
sub property of: id
sub property of: identifier
domain: Link
range: string

campaign
type: Property
comment: Link Campaign - The name of the campaign the link is associated with (e.g. summer-launch , holiday-sale ).
alternate name: campaign
sub property of: campaign
domain: Link
range: string

source
type: Property
comment: Link Source - The traffic source where this link is shared. Example values: instagram , default
alternate name: source
sub property of: source
domain: Link
range: string

storefront url
type: Property
comment: Link Storefront URL - The public-facing URL the affluencer is promoting Example value: https://www.instagram.com/example
alternate name: storefront_url
sub property of: storefront url
sub property of: url
domain: Link
range: anyURI

url
type: Property
comment: Link URL - The fully generated tracking URL that includes affluencer and link identifiers. Example value: https://www.instagram.com/example?linkId=example_instagram&affluencerId=example
alternate name: url
sub property of: url
domain: Link
range: anyURI

event date
type: Property
comment: Event Date - The date the AI visibility prompt execution ran. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Ai Visibility
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Ai Visibility
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Ai Visibility
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Ai Visibility
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Ai Visibility
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Ai Visibility
range: date

competitors visibility
type: Property
comment: Competitors Visibility - Competitor visibility data for the prompt execution. Each record represents a competitor and whether they were mentioned in the LLM response.
alternate name: competitorsVisibility
sub property of: competitors visibility
domain: Ai Visibility
range: Competitors Visibility

event timestamp
type: Property
comment: Prompt Execution Timestamp - Timestamp of when the prompt execution ran (UTC). Example value: 2026-01-10 10:04:06
alternate name: event_timestamp
sub property of: event timestamp
domain: Ai Visibility
range: dateTime

execution id
type: Property
comment: Prompt Execution ID - Unique identifier for a single prompt execution. Example value: 985c7f1d-0f6e-4ae5-bbbc-50f5b3c8353e
alternate name: execution_id
sub property of: execution id
sub property of: identifier
domain: Ai Visibility
range: string

is mentioned
type: Property
comment: Is Mentioned - Whether the shop was mentioned in the response. Possible values: true , false
alternate name: is_mentioned
sub property of: is mentioned
domain: Ai Visibility
range: boolean

llm
type: Property
comment: LLM - The LLM that was used for the prompt execution. Example values: chatgpt , gemini
alternate name: llm
sub property of: llm
domain: Ai Visibility
range: string

prompt id
type: Property
comment: Prompt ID - The prompt identifier associated with the execution. Example value: 29431f0b8fb1900972f8f121
alternate name: prompt_id
sub property of: prompt id
sub property of: identifier
domain: Ai Visibility
range: string

prompt text
type: Property
comment: Prompt Text - The prompt text used for the execution. Example values: What’s the best heritage flour for everyday baking? , What makes seed oil free bars better? , What features should I look for in skis for moderate skill level?
alternate name: prompt_text
sub property of: prompt text
domain: Ai Visibility
range: string

response preview
type: Property
comment: Response Preview - Preview of the LLM response (first 200 characters). Example value: Here are some of the best heritage flours you can use for everyday baking…
alternate name: response_preview
sub property of: response preview
domain: Ai Visibility
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Ai Visibility
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Ai Visibility
range: string

sources
type: Property
comment: Cited Sources - Citations/sources returned by the LLM for the prompt execution. Each record represents one cited source.
alternate name: sources
sub property of: sources
domain: Ai Visibility
range: Source

topic id
type: Property
comment: Topic ID - The topic identifier associated with the prompt execution. Example value: 495be1b1787a86e9ae3dadd3
alternate name: topic_id
sub property of: topic id
sub property of: identifier
domain: Ai Visibility
range: string

topic name
type: Property
comment: Topic Name - The topic name associated with the prompt execution. Example value: Flour , Seed Oil Free , Skis
alternate name: topic_name
sub property of: topic name
sub property of: name
domain: Ai Visibility
range: string

visibility percentage
type: Property
comment: Visibility Percentage - Percentage of prompt executions where the shop was mentioned in the LLM response. Visibility % = Number of Mentions / Number of Prompt Executions
alternate name: visibility_percentage
sub property of: visibility percentage
domain: Ai Visibility
range: string

competitor id
type: Property
comment: Competitor ID - Unique identifier for the competitor. Example value: 6801a2f3c9e7b54d1023ef89
alternate name: competitor_id
sub property of: competitor id
sub property of: identifier
domain: Competitors Visibility
range: string

competitor name
type: Property
comment: Competitor Name - Display name of the competitor. Example value: Acme Co
alternate name: competitor_name
sub property of: competitor name
sub property of: name
domain: Competitors Visibility
range: string

competitor url
type: Property
comment: Competitor URL - URL of the competitor. Example value: https://acmeco.com
alternate name: competitor_url
sub property of: competitor url
sub property of: url
domain: Competitors Visibility
range: anyURI

is mentioned
type: Property
comment: Competitor Is Mentioned - Whether this competitor was mentioned in the LLM response. Possible values: true , false
alternate name: is_mentioned
sub property of: is mentioned
domain: Competitors Visibility
range: boolean

source domain
type: Property
comment: Cited Source Domain - Domain of a cited source. Example value: exampleshop.com
alternate name: source_domain
sub property of: source domain
domain: Source
range: string

source url
type: Property
comment: Cited Source URL - URL of a cited source. Example value: https://exampleshop.com/products/heritage-bread-blend-flour?utm_source=chatgpt.com
alternate name: source_url
sub property of: source url
sub property of: url
domain: Source
range: anyURI

citation order
type: Property
comment: Citation Order - Order of the citation in the response (lower numbers appear earlier). Example value: 2
alternate name: citation_order
sub property of: citation order
domain: Source
range: double

include amazon
type: Property
comment: Include Amazon - Includes Amazon sales data in the results, in addition to the main sales platform. Possible values: true , false Defaults to false .
alternate name: include_amazon
sub property of: include amazon
domain: Blended Stats
range: string

event hour
type: Property
comment: Event Hour - The hour of the day on which the order was placed, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Blended Stats
range: string

event date
type: Property
comment: Event Date - The date the order was placed. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Blended Stats
range: date

event date day
type: Property
comment: Event Day - The day on which the ad was run or the order was placed. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Blended Stats
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Blended Stats
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Blended Stats
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Blended Stats
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Blended Stats
range: date

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Blended Stats
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Blended Stats
range: string

channel reported conversion value
type: Property
comment: Blended Channel-Reported Conversion Value - Channel-reported conversion value across all marketing channels connected to Triple Whale.
alternate name: channel_reported_conversion_value
sub property of: channel reported conversion value
domain: Blended Stats
range: double

cogs
type: Property
comment: Cost of Goods (COGS) - The cost of goods sold within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods.
alternate name: cogs
sub property of: cogs
domain: Blended Stats
range: double

cogs adjusted
type: Property
comment: Adjusted Cost of Goods (Adjusted COGS) - The cost of goods sold within the selected time frame, minus the cost of goods of refunded items in the selected time frame. Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods.
alternate name: cogs_adjusted
sub property of: cogs adjusted
domain: Blended Stats
range: double

discounts
type: Property
comment: Discounts - The total discount amount applied to the order, including shipping discounts.
alternate name: discounts
sub property of: discounts
domain: Blended Stats
range: double

gross product sales
type: Property
comment: Gross Sales - Gross sales revenue (before shipping, taxes, discounts, or refunds). Gross Sales = Product Price x Units Sold
alternate name: gross_product_sales
sub property of: gross product sales
domain: Blended Stats
range: double

handling fees
type: Property
comment: Handling Fees - Handling fees (e.g. boxing, packaging, or “pick & pack” services) paid by the seller for orders in the selected time frame. Edit these in Cost Settings > Cost of Goods.
alternate name: handling_fees
sub property of: handling fees
domain: Blended Stats
range: double

new customer orders
type: Property
comment: New Customer Orders - The total number of orders placed by new customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_orders
domain: Blended Stats
range: double

new customer revenue
type: Property
comment: New Customer Revenue - The total revenue derived from orders by new customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_revenue
domain: Blended Stats
range: double

order revenue
type: Property
comment: Order Revenue - Revenue earned after shipping, taxes, and discounts (before refunds). Order Revenue = Gross Sales + Shipping + Taxes − Discounts
alternate name: order_revenue
sub property of: order revenue
domain: Blended Stats
range: double

orders count
type: Property
comment: Orders - The total number of orders placed within the selected timeframe.
alternate name: orders_count
sub property of: orders count
domain: Blended Stats
range: double

orders custom expenses
type: Property
comment: Order-Level Custom Expenses - Additional custom expenses associated with individual orders. Import these using the Enrich Orders Data API endpoint.
alternate name: orders_custom_expenses
sub property of: orders custom expenses
domain: Blended Stats
range: double

orders with amount
type: Property
comment: Orders > $0 - The total number of orders with a revenue greater than zero.
alternate name: orders_with_amount
domain: Blended Stats
range: double

payment gateway costs
type: Property
comment: Payment Gateway Costs - Payment processing fees (not including currency conversion fees) paid by the seller. Edit these in Cost Settings > Gateway Costs.
alternate name: payment_gateway_costs
sub property of: payment gateway costs
domain: Blended Stats
range: double

refund money
type: Property
comment: Refunded Sales - Refunded sales amount for the selected time period. Calculated based on the refund date. Note that Triple Whale does not track refunds from third-party return management apps (e.g., Loop), so totals may vary from the sales platform.
alternate name: refund_money
sub property of: refund money
domain: Blended Stats
range: double

refunded orders
type: Property
comment: Refunded Orders - The total number of orders refunded in the selected time frame.
alternate name: refunded_orders
sub property of: refunded orders
domain: Blended Stats
range: double

sessions
type: Property
comment: Sessions - Total number of online store sessions. Note that Triple Whale defines and tracks sessions differently from the main sales platform so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.
alternate name: sessions
sub property of: sessions
domain: Blended Stats
range: double

shipping costs
type: Property
comment: Shipping Costs - Shipping costs paid by the seller for orders within the select timeframe. Edit these in Cost Settings > Shipping.
alternate name: shipping_costs
sub property of: shipping costs
domain: Blended Stats
range: double

shipping price
type: Property
comment: Shipping Price - The total shipping price of the order (paid by the buyer), after shipping taxes and shipping discounts.
alternate name: shipping_price
sub property of: shipping price
sub property of: price
domain: Blended Stats
range: double

spend
type: Property
comment: Blended Ad Spend - The reported ad spend of all marketing channels connected to Triple Whale, plus any Custom Expenses marked as Ad Spend.
alternate name: spend
domain: Blended Stats
range: double

taxes
type: Property
comment: Taxes - Amount customers paid in taxes (excluding refunded taxes).
alternate name: taxes
sub property of: taxes
domain: Blended Stats
range: double

total costs
type: Property
comment: Total Costs - The total cost to the seller, including COGS, fees, shipping, custom spend, handling, taxes, and order-level custom expenses, adjusted for refunds. Total Costs = COGS - Refunded COGS + Payment Gateway Costs + Shipping Costs + Custom Spend (excl. Custom Ad Spend) + Handling Fees + Taxes + Order-Level Custom Expenses
alternate name: total_costs
sub property of: total costs
domain: Blended Stats
range: double

total sales
type: Property
comment: Total Sales - Total sales revenue kept by the business after shipping, taxes, discounts, refunded sales, refunded shipping, and refunded taxes. Revenue values are based on the order date; refund values are based on the refund date. Total Sales = Gross Sales + Shipping + Taxes − Discounts − Refunded Sales − Refunded Shipping − Refunded Taxes
alternate name: total_sales
sub property of: total sales
domain: Blended Stats
range: double

amazon tacos
type: Property
comment: Amazon Total Advertising Cost of Sale (Amazon TACoS) - Percentage of Amazon sales revenue spent on ads. Amazon TACoS = Amazon Ad Spend / Amazon Order Revenue
alternate name: amazon_tacos
sub property of: amazon tacos
domain: Blended Stats
range: string

ba roas
type: Property
comment: Blended Attributed Return on Ad Spend (BA ROAS) - Revenue attributed to ads relative to ad spend across all channels. Blended-Attributed ROAS = Blended Channel-Reported Conversion Value / Blended Ad Spend
alternate name: ba_roas
sub property of: ba roas
domain: Blended Stats
range: string

blended cpa
type: Property
comment: Blended Cost per Acquisition (Blended CPA) - Average ad cost per non-zero order across all channels. Blended CPA = Blended Ad Spend / Number of Orders > $0
alternate name: blended_cpa
sub property of: blended cpa
domain: Blended Stats
range: string

cash turnover
type: Property
comment: Cash Turnover - Cash generated after deducting key expenses from order revenue. Cash Turnover = Order Revenue - Shipping Costs - Payment Gateway Costs - Taxes - Blended Ad Spend - Refunds - Order-Level Custom Expenses
alternate name: cash_turnover
sub property of: cash turnover
domain: Blended Stats
range: string

cost per session
type: Property
comment: Cost per Session - Average ad cost per customer session. Cost Per Session = Blended Ad Spend / Number of Sessions
alternate name: cost_per_session
sub property of: cost per session
domain: Blended Stats
range: string

gross profit
type: Property
comment: Gross Profit - Profit after deducting all costs to the seller. Gross Profit = Total Sales - Total Costs
alternate name: gross_profit
sub property of: gross profit
domain: Blended Stats
range: string

gross revenue
type: Property
comment: Gross Revenue - Gross revenue kept by the business after shipping, taxes, discounts, and refunded sales (before refunded shipping or refunded taxes). Revenue values are based on the order date; refund values are based on the refund date. Total Sales = Gross Sales + Shipping + Taxes − Discounts − Refunded Sales
alternate name: gross_revenue
sub property of: gross revenue
domain: Blended Stats
range: string

klaviyo sales percentage
type: Property
comment: Klaviyo Sales Percentage - Share of total revenue attributed to Klaviyo. Klaviyo Sales Percentage = Klaviyo CV / Total Order Revenue
alternate name: klaviyo_sales_percentage
sub property of: klaviyo sales percentage
domain: Blended Stats
range: string

mer
type: Property
comment: Marketing Efficiency Ratio (MER) - Ratio of ad spend to total revenue. MER = Blended Ad Spend / Order Revenue Note: For the inverse ratio (Order Revenue / Blended Ad Spend), see Blended ROAS.
alternate name: mer
sub property of: mer
domain: Blended Stats
range: string

ncpa
type: Property
comment: New Customer Cost Per Acquisition (NCPA) - Average ad cost to acquire a new customer. NCPA = Blended Ad Spend / Number of New Customer Orders Learn how Triple Whale classifies new/returning customers .
alternate name: ncpa
sub property of: ncpa
domain: Blended Stats
range: string

net margin
type: Property
comment: Net Margin - Percentage of revenue remaining as profit. Net Margin = Net Profit / Order Revenue
alternate name: net_margin
sub property of: net margin
domain: Blended Stats
range: string

net profit
type: Property
comment: Net Profit - Remaining revenue after deducting refunds, ad spend, and costs. Net Profit = Main Sales Platform Order Revenue (+ Amazon Product Sales) − Refunds − Ad Spend − Total Costs
alternate name: net_profit
sub property of: net profit
domain: Blended Stats
range: string

net sales
type: Property
comment: Net Sales - Net sales revenue after discounts and refunded sales (before shipping or taxes). Net Sales = Gross Sales − Discounts − Refunded Sales
alternate name: net_sales
sub property of: net sales
domain: Blended Stats
range: string

new customer roas
type: Property
comment: New Customer Return on Ad Spend (NC ROAS) - Revenue from new customers relative to ad spend. New Customer ROAS = New Customer Revenue / Blended Ad Spend Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_roas
sub property of: new customer roas
domain: Blended Stats
range: string

poas
type: Property
comment: Profit on Ad Spend (POAS) - Profit generated per dollar of ad spend. POAS = (Total Sales - Total Costs) / Ad Spend
alternate name: poas
sub property of: poas
domain: Blended Stats
range: string

roas
type: Property
comment: Blended Return on Ad Spend (Blended ROAS) - Revenue generated per dollar spent on ads. Blended ROAS = Order Revenue / Blended Ad Spend Note: For the inverse ratio (Blended Ad Spend / Order Revenue), see MER.
alternate name: roas
sub property of: roas
domain: Blended Stats
range: string

event date
type: Property
comment: Event Date - The date the ad was run. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Creative
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Creative
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Creative
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Creative
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Creative
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Creative
range: date

ad copy
type: Property
comment: Ad Copy - The full text (copy) of the ad.
alternate name: ad_copy
sub property of: ad copy
domain: Creative
range: string

ad id
type: Property
comment: Ad ID - The unique ID of the ad associated with the creative asset. Example value: 220227808044480670
alternate name: ad_id
sub property of: identifier
domain: Creative
range: string

ad image url
type: Property
comment: Ad Image URL - The URL of the ad image. Example value: https://www.example.com/ad-image.jpg
alternate name: ad_image_url
sub property of: ad image url
sub property of: image
domain: Creative
range: anyURI

ad title
type: Property
comment: Ad Title - The external, published title that viewers see when the ad is served. Example values: UP TO 50% OFF , The Hype Is Real , Trusted by 4 Million+ Women Worldwide
alternate name: ad_title
sub property of: ad title
domain: Creative
range: string

ad type
type: Property
comment: Ad Type - The format of the ad. Example values: video , image , carousel , link , VIDEO , GRAPHIC Currently available for Meta and Axon.
alternate name: ad_type
sub property of: ad type
domain: Creative
range: string

asset id
type: Property
comment: Asset ID - The unique ID of the asset used in the ad.
alternate name: asset_id
sub property of: asset id
domain: Creative
range: string

asset type
type: Property
comment: Asset Type - The type of asset used in the ad. Must be set to exactly one of: image , video , copy
alternate name: asset_type
sub property of: asset type
domain: Creative
range: string

attribution window
type: Property
comment: Attribution Window - The time frame for attributing conversions to the ad. By default lifetime . Example values: 1_day , 7_days , 14_days , 28_days , lifetime
alternate name: attribution_window
sub property of: attribution window
domain: Creative
range: string

channel
type: Property
comment: Channel - The platform through which the ad was delivered. Example values: facebook-ads , google-ads , tiktok-ads
alternate name: channel
sub property of: channel
domain: Creative
range: string

creative cta type
type: Property
comment: Creative CTA Type - The type of call-to-action (CTA) used in the ad. Example values: Shop Now , Learn More , Sign Up
alternate name: creative_cta_type
sub property of: creative cta type
domain: Creative
range: string

creative distribution format
type: Property
comment: Creative Distribution Format - The ad creative distribution format. Example values: Standard Ad , Dynamic Creative Ad , Unknown
alternate name: creative_distribution_format
sub property of: creative distribution format
domain: Creative
range: string

creative format
type: Property
comment: Creative Format - The format of the ad creative. Example values: SHARE , VIDEO
alternate name: creative_format
sub property of: creative format
domain: Creative
range: string

creative id
type: Property
comment: Creative ID - The unique identifier assigned to the creative asset by the ad platform. Example value: 1326015151986179
alternate name: creative_id
sub property of: creative id
domain: Creative
range: string

attribution model
type: Property
comment: Attribution Model - The attribution model used. By default Triple Attribution . Possible values: Total Impact , Triple Attribution , Triple Attribution + Views , Clicks & Views , Linear All , Linear Paid , First Click , Last Click
alternate name: model
sub property of: attribution model
domain: Creative
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Creative
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Creative
range: string

video duration
type: Property
comment: Video Duration - The length of the video ad.
alternate name: video_duration
sub property of: video duration
domain: Creative
range: string

video url
type: Property
comment: Video URL - The URL of the ad video. Example value: https://www.youtube.com/embed/example
alternate name: video_url
sub property of: video url
sub property of: url
domain: Creative
range: anyURI

video url iframe
type: Property
comment: Video URL Iframe - The iframe embed code for displaying the video ad within a web page or app. Example value: https://www.facebook.com/plugins/ video.phpwidth=1080&href=https:// www.facebook.com/123456789/videos/987654321
alternate name: video_url_iframe
sub property of: video url iframe
domain: Creative
range: string

channel reported conversion value
type: Property
comment: Channel-Reported Conversion Value - Revenue generated from channel-reported conversions (purchases).
alternate name: channel_reported_conversion_value
sub property of: channel reported conversion value
domain: Creative
range: double

channel reported conversions
type: Property
comment: Channel-Reported Conversions (Purchases) - Number of channel-reported conversions (purchases).
alternate name: channel_reported_conversions
sub property of: channel reported conversions
domain: Creative
range: double

clicks
type: Property
comment: Clicks - Number of channel-reported clicks.
alternate name: clicks
sub property of: clicks
domain: Creative
range: double

cogs
type: Property
comment: Pixel Cost of Goods - The cost of goods for Pixel-reported purchases within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods. Note that COGS for Pixel data is set at attribution time and does not get updated subsequently, so may vary from COGS data in the Orders table.
alternate name: cogs
sub property of: cogs
domain: Creative
range: double

impressions
type: Property
comment: Impressions - Number of channel-reported impressions.
alternate name: impressions
sub property of: impressions
domain: Creative
range: double

new customer cogs
type: Property
comment: Pixel New Customer Cost of Goods - The cost of goods for Pixel-reported purchases by new customers within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods. Note that COGS for Pixel data is set at attribution time and does not get updated subsequently, so may vary from COGS data in the Orders table. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_cogs
sub property of: new customer cogs
domain: Creative
range: double

new customer order revenue
type: Property
comment: Pixel New Customer Conversion Value - Pixel-reported conversion value (order revenue) derived from New Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_order_revenue
sub property of: new customer order revenue
domain: Creative
range: double

new customer orders
type: Property
comment: Pixel New Customer Purchases - Number of Pixel-reported orders placed by New Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_orders
domain: Creative
range: double

number of ads
type: Property
comment: Ads - Total number of ads containing the creative asset.
alternate name: number_of_ads
sub property of: number of ads
domain: Creative
range: double

one day click comments
type: Property
comment: One-Day Click Comments - Number of comments within one day of clicking the ad.
alternate name: one_day_click_comments
sub property of: one day click comments
domain: Creative
range: double

one day click likes
type: Property
comment: One-Day Click Likes - Number of likes within one day of clicking the ad.
alternate name: one_day_click_likes
sub property of: one day click likes
domain: Creative
range: double

one day click reactions
type: Property
comment: One-Day Click Reactions - Number of reactions within one day of clicking the ad.
alternate name: one_day_click_reactions
sub property of: one day click reactions
domain: Creative
range: double

one day click shares
type: Property
comment: One-Day Click Shares - Number of shares within one day of clicking the ad.
alternate name: one_day_click_shares
sub property of: one day click shares
domain: Creative
range: double

one day view conversion value
type: Property
comment: One-Day View Conversion Value - The total value of channel-reported conversions (purchases) made within one day of viewing the ad.
alternate name: one_day_view_conversion_value
sub property of: one day view conversion value
domain: Creative
range: double

one day view purchases
type: Property
comment: One-Day View Conversions (Purchases) - The total number of channel-reported conversions (purchases) made within one day of viewing the ad.
alternate name: one_day_view_purchases
sub property of: one day view purchases
domain: Creative
range: double

onsite purchases
type: Property
comment: Onsite Conversions (Purchases) - Number of channel-reported conversions (purchases) made on the ad channel shop (e.g. Meta Shop, TikTok Shop).
alternate name: onsite_purchases
sub property of: onsite purchases
domain: Creative
range: double

order revenue
type: Property
comment: Pixel Conversion Value (CV) - Pixel-reported conversion value (order revenue) after shipping, taxes, and discounts (before refunds). Order Revenue = Gross Sales + Shipping + Taxes − Discounts
alternate name: order_revenue
sub property of: order revenue
domain: Creative
range: double

orders quantity
type: Property
comment: Pixel Purchases - The total number of Pixel-reported purchases (orders) within the selected timeframe. Note: This value is calculated based on the attribution model, and may be a fractional number.
alternate name: orders_quantity
sub property of: orders quantity
domain: Creative
range: double

outbound clicks
type: Property
comment: Outbound Clicks - Number of channel-reported outbound clicks.
alternate name: outbound_clicks
sub property of: outbound clicks
domain: Creative
range: double

seven day click comments
type: Property
comment: Seven-Day Click Comments - Number of comments within seven days of clicking the ad.
alternate name: seven_day_click_comments
sub property of: seven day click comments
domain: Creative
range: double

seven day click likes
type: Property
comment: Seven-Day Click Likes - Number of likes within seven days of clicking the ad.
alternate name: seven_day_click_likes
sub property of: seven day click likes
domain: Creative
range: double

seven day click reactions
type: Property
comment: Seven-Day Click Reactions - Number of reactions within seven days of clicking the ad.
alternate name: seven_day_click_reactions
sub property of: seven day click reactions
domain: Creative
range: double

seven day click shares
type: Property
comment: Seven-Day Click Shares - Number of shares within seven days of clicking the ad.
alternate name: seven_day_click_shares
sub property of: seven day click shares
domain: Creative
range: double

spend
type: Property
comment: Ad Spend - Channel-reported ad spend, excluding any custom expenses marked as ad spend.
alternate name: spend
domain: Creative
range: double

total video view
type: Property
comment: Total Video View - The number of times a video ad was viewed for any amount of time.
alternate name: total_video_view
sub property of: total video view
domain: Creative
range: double

video p100watched
type: Property
comment: Video 100% Watched - The number of times a video ad was watched for 100% of the video.
alternate name: video_p100_watched
sub property of: video p100watched
domain: Creative
range: double

video p25watched
type: Property
comment: Video 25% Watched - The number of times a video ad was watched for 25% of the video.
alternate name: video_p25_watched
sub property of: video p25watched
domain: Creative
range: double

video p50watched
type: Property
comment: Video 50% Watched - The number of times a video ad was watched for 50% of the video.
alternate name: video_p50_watched
sub property of: video p50watched
domain: Creative
range: double

video p75watched
type: Property
comment: Video 75% Watched - The number of times a video ad was watched for 75% of the video.
alternate name: video_p75_watched
sub property of: video p75watched
domain: Creative
range: double

video p95watched
type: Property
comment: Video 95% Watched - The number of times a video ad was watched for 95% of the video.
alternate name: video_p95_watched
sub property of: video p95watched
domain: Creative
range: double

channel reported aov
type: Property
comment: Channel-Reported AOV - The average order value as reported by the advertising channel. Channel-Reported AOV = Channel-Reported Conversion Value / Number of Channel-Reported Conversions
alternate name: channel_reported_aov
sub property of: channel reported aov
domain: Creative
range: string

channel reported cpa
type: Property
comment: Channel-Reported Cost Per Acquisition - The cost to acquire a single conversion, as reported by the channel. Channel-Reported CPA = Ad Spend / Number of Channel-Reported Conversions
alternate name: channel_reported_cpa
sub property of: channel reported cpa
domain: Creative
range: string

channel reported roas
type: Property
comment: Channel-Reported Return on Ad Spend - Revenue generated per dollar spent on ads, as reported by the channel. Channel-Reported ROAS = Channel-Reported Conversion Value / Ad Spend
alternate name: channel_reported_roas
sub property of: channel reported roas
domain: Creative
range: string

cpc
type: Property
comment: Cost Per Click (CPC) - The average cost for each ad click. Cost Per Click (CPC) = Ad Spend / Clicks
alternate name: cpc
sub property of: cpc
domain: Creative
range: string

cpm
type: Property
comment: Cost Per Mille (CPM) - The cost for 1,000 ad impressions. Cost Per Mille (CPM) = Ad Spend / Impressions x 1000
alternate name: cpm
sub property of: cpm
domain: Creative
range: string

ctr
type: Property
comment: Click-Through Rate - The percentage of impressions that result in a click. Click-Through Rate (CTR) = Clicks / Impressions
alternate name: ctr
sub property of: ctr
domain: Creative
range: string

ncpa
type: Property
comment: Pixel New Customer Cost Per Acquisition - The cost to acquire a new customer, as reported by Pixel. Pixel NCPA = Blended Ad Spend / Number of New Customer Orders Learn how Triple Whale classifies new/returning customers .
alternate name: ncpa
sub property of: ncpa
domain: Creative
range: string

new customer roas
type: Property
comment: Pixel New Customer ROAS - Revenue from new customers relative to ad spend. Pixel NC ROAS = New Customer Pixel Conversion Value / Ad Spend Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_roas
sub property of: new customer roas
domain: Creative
range: string

new customers percent
type: Property
comment: Pixel New Customers Percent - The percentage of Pixel-reported purchases made by new customers. Pixel New Customers % = Number of New Customer Pixel Purchases / Total Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: new_customers_percent
sub property of: new customers percent
domain: Creative
range: string

outbound ctr
type: Property
comment: Outbound Click-Through Rate - The percentage of impressions that result in outbound clicks. Outbound CTR = Outbound Clicks / Impressions
alternate name: outbound_ctr
sub property of: outbound ctr
domain: Creative
range: string

pixel aov
type: Property
comment: Pixel AOV - The Pixel-reported average order value. Pixel AOV = Pixel Conversion Value / Number of Pixel Purchases
alternate name: pixel_aov
sub property of: pixel aov
domain: Creative
range: string

pixel cpa
type: Property
comment: Pixel Cost Per Acquisition - The cost to acquire a purchase as reported by Pixel. Pixel CPA = Ad Spend / Number of Pixel Purchases
alternate name: pixel_cpa
sub property of: pixel cpa
domain: Creative
range: string

pixel nc aov
type: Property
comment: Pixel New Customer Average Order Value - The average order value for new customers as reported by Pixel. Pixel NC AOV = New Customer Pixel Conversion Value / Number of New Customer Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: pixel_nc_aov
sub property of: pixel nc aov
domain: Creative
range: string

pixel profit
type: Property
comment: Pixel Profit - The profit calculated as conversion value (order revenue) minus ad spend and cost of goods, as reported by Pixel. Pixel Profit = Pixel Conversion Value - Ad Spend - Pixel COGS
alternate name: pixel_profit
sub property of: pixel profit
domain: Creative
range: string

pixel roas
type: Property
comment: Pixel Return on Ad Spend - Pixel-reported revenue relative to ad spend. Pixel ROAS = Pixel Conversion Value / Ad Spend
alternate name: pixel_roas
sub property of: pixel roas
domain: Creative
range: string

returning customer orders
type: Property
comment: Pixel Returning Customer Purchases - Number of Pixel-reported orders placed by Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_orders
sub property of: returning customer orders
domain: Creative
range: string

returning customer revenue
type: Property
comment: Pixel Returning Customer Revenue - Pixel-reported conversion value (order revenue) derived from Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_revenue
sub property of: returning customer revenue
domain: Creative
range: string

returning customers percent
type: Property
comment: Pixel Returning Customers Percent - The percentage of Pixel-reported purchases made by Returning Customers. Pixel New Customers % = Number of Returning Customer Pixel Purchases / Total Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customers_percent
sub property of: returning customers percent
domain: Creative
range: string

event date
type: Property
comment: Event Date - The date the CS event occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Cs Event
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Cs Event
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Cs Event
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Cs Event
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Cs Event
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Cs Event
range: date

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Cs Event
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Cs Event
range: string

platform
type: Property
comment: Platform - The customer support platform through which the event was generated. Example value: gorgias
alternate name: platform
sub property of: platform
domain: Cs Event
range: string

created at
type: Property
comment: Event Created Date - The time the event was created, in UTC. Formatted according to the ISO 8601 international standard . Example value: 2026-02-28 22:25:32
alternate name: created_at
sub property of: dateCreated
domain: Cs Event
range: dateTime

event id
type: Property
comment: Event ID - The unique identifier for the event, assigned by the CS provider. Example value: 15715626681
alternate name: event_id
sub property of: event id
sub property of: identifier
domain: Cs Event
range: string

event type
type: Property
comment: Event Type - The type of CS event. Example values: ticket-created , ticket-closed , ticket-reopened , ticket-message-created , ticket-updated , ticket-assigned , ticket-unassigned
alternate name: event_type
sub property of: event type
domain: Cs Event
range: string

object id
type: Property
comment: Object ID - The ID of the object this event relates to (e.g., a ticket or message). Example value: 380365041
alternate name: object_id
sub property of: object id
domain: Cs Event
range: string

object type
type: Property
comment: Object Type - The type of object this event relates to. Ticket for ticket lifecycle events (e.g., created, closed, reopened); TicketMessage for message events (e.g., a new message on a ticket). Example values: Ticket , TicketMessage
alternate name: object_type
sub property of: object type
domain: Cs Event
range: string

user id
type: Property
comment: User ID - The ID of the user (agent) who triggered this event. NULL when the event was triggered automatically (e.g., by an automation rule). Example value: 416121112
alternate name: user_id
sub property of: user id
sub property of: identifier
domain: Cs Event
range: string

event date
type: Property
comment: Event Date - The date the CS message was received. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Cs Message
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Cs Message
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Cs Message
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Cs Message
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Cs Message
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Cs Message
range: date

body
type: Property
comment: Message Body - The content of the message. Example value: Thank you for my shipment! Super happy with your product!
alternate name: body
sub property of: body
domain: Cs Message
range: string

channel
type: Property
comment: Channel - The channel through which the message was delivered. Example values: facebook-comment , instagram-mention , email , chat
alternate name: channel
sub property of: channel
domain: Cs Message
range: string

created at
type: Property
comment: Message Created Date - The time the message was created. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: created_at
sub property of: dateCreated
domain: Cs Message
range: dateTime

deleted at
type: Property
comment: Message Deleted Date - The time the message was deleted. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: deleted_at
sub property of: deleted at
domain: Cs Message
range: dateTime

is from agent
type: Property
comment: Is From Agent - True if the message was sent by a customer support agent. Possible values: true , false
alternate name: is_from_agent
sub property of: is from agent
domain: Cs Message
range: boolean

is public
type: Property
comment: Is Public - True if the message is visible to customers (not just the support team). Possible values: true , false
alternate name: is_public
sub property of: is public
domain: Cs Message
range: boolean

message id
type: Property
comment: Message ID - The unique message ID. Example value: 435397561
alternate name: message_id
sub property of: message id
sub property of: identifier
domain: Cs Message
range: string

orders
type: Property
comment: Attributed Orders - A list of order IDs associated with the message. Returned as an array of strings. Example value: ["3797121360046", "3797258330286"]
alternate name: orders
domain: Cs Message
range: string

products names
type: Property
comment: Attributed Product Names - The names of products mentioned in the message. Returned as an array of strings. Example value: ["Green Soft Socks 3-Pack", "Paring Knife Travel Case", "Gift Subscription"]
alternate name: products_names
sub property of: products names
domain: Cs Message
range: string

receiver email
type: Property
comment: Receiver Email - The email address of the recipient of the message. Example value: [email protected]
alternate name: receiver_email
sub property of: receiver email
sub property of: email
domain: Cs Message
range: string

receiver id
type: Property
comment: Receiver ID - The unique identifier assigned to the message recipient. Example value: 123456789
alternate name: receiver_id
sub property of: receiver id
domain: Cs Message
range: string

receiver name
type: Property
comment: Receiver Name - The full name of the recipient of the message. Example value: Jane Doe
alternate name: receiver_name
sub property of: receiver name
sub property of: name
domain: Cs Message
range: string

sender email
type: Property
comment: Sender Email - The email address of the sender of the message. Example value: [email protected]
alternate name: sender_email
sub property of: sender email
sub property of: email
domain: Cs Message
range: string

sender id
type: Property
comment: Sender ID - The unique identifier assigned to the message sender. Example value: 987654321
alternate name: sender_id
sub property of: sender id
domain: Cs Message
range: string

sender name
type: Property
comment: Sender Name - The full name of the sender of the message. Example value: John Smith
alternate name: sender_name
sub property of: sender name
sub property of: name
domain: Cs Message
range: string

sent at
type: Property
comment: Message Sent Date - The time the message was sent. Formatted according to the ISO 8601 international standard . Example value: 2019-09-20 04:03:22
alternate name: sent_at
sub property of: sent at
domain: Cs Message
range: dateTime

skus
type: Property
comment: Attributed SKUs - The SKU identifiers of products mentioned in the message. Returned as an array of strings. Example value: ["GP-BACK-02", "A02630", "POP200NAVY"]
alternate name: skus
sub property of: skus
sub property of: sku
domain: Cs Message
range: string

subject
type: Property
comment: Message Subject - The subject line of the message. Example value: Wholesale Account Inquiry
alternate name: subject
sub property of: subject
domain: Cs Message
range: string

ticket id
type: Property
comment: Ticket ID - The unique identifier for the customer support ticket associated with the message. Example value: 68845382
alternate name: ticket_id
sub property of: ticket id
domain: Cs Message
range: string

via
type: Property
comment: Message Sent Via - The communication platform or method used to send the message. Example value: rule , helpdesk , email
alternate name: via
sub property of: via
domain: Cs Message
range: string

event date
type: Property
comment: Event Date - The date the CS ticket event occurred (e.g. the creation date for ticket-created events, the closed date for ticket-closed events). Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Cs Ticket
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Cs Ticket
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Cs Ticket
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Cs Ticket
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Cs Ticket
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Cs Ticket
range: date

assignee user id
type: Property
comment: Assigned Agent ID - The unique identifier of the assigned support agent. Example value: 161343771
alternate name: assignee_user_id
sub property of: assignee user id
sub property of: identifier
domain: Cs Ticket
range: string

assignee user name
type: Property
comment: Assigned Agent Name - The full name of the assigned support agent. Example value: Jane Doe
alternate name: assignee_user_name
sub property of: assignee user name
sub property of: name
domain: Cs Ticket
range: string

channel
type: Property
comment: Channel - The channel through which the ticket was created. Example values: facebook-comment , instagram-mention , email , chat
alternate name: channel
sub property of: channel
domain: Cs Ticket
range: string

closed at
type: Property
comment: Ticket Closed Date - The time the ticket was closed. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: closed_at
sub property of: closed at
domain: Cs Ticket
range: dateTime

created at
type: Property
comment: Ticket Created Date - The time the ticket was created. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: created_at
sub property of: dateCreated
domain: Cs Ticket
range: dateTime

customer email
type: Property
comment: Customer Email - The email address of the customer. Example value: [email protected]
alternate name: customer_email
sub property of: customer email
sub property of: email
domain: Cs Ticket
range: string

customer id
type: Property
comment: Customer ID - The unique identifier assigned to the customer. Example value: 123456789
alternate name: customer_id
sub property of: customer id
sub property of: identifier
domain: Cs Ticket
range: string

event type
type: Property
comment: Event Type - The type of event related to the ticket. Example values: ticket-closed , ticket-reopened
alternate name: event_type
sub property of: event type
domain: Cs Ticket
range: string

from agent
type: Property
comment: From Agent - True if the event was initiated by a support agent. Possible values: true , false
alternate name: from_agent
sub property of: from agent
domain: Cs Ticket
range: boolean

language
type: Property
comment: Language - The language used in the ticket. Example values: en , it , ru
alternate name: language
sub property of: language
domain: Cs Ticket
range: string

priority
type: Property
comment: Ticket Priority - The priority level of the ticket. Example values: normal , high
alternate name: priority
sub property of: priority
domain: Cs Ticket
range: string

status
type: Property
comment: Ticket Status - The current status of the ticket. Example values: open , closed
alternate name: status
sub property of: status
domain: Cs Ticket
range: string

subject
type: Property
comment: Subject - The subject line of the first message in the ticket. Example values: 4 native ways to sell on TikTok Shop , Re: Thanks For Reaching Out To Us!
alternate name: subject
sub property of: subject
domain: Cs Ticket
range: string

survey comment
type: Property
comment: Survey Comment - The customer's feedback from the post-resolution survey. Example value: Excellent and quick customer service!
alternate name: survey_comment
sub property of: survey comment
domain: Cs Ticket
range: string

survey score
type: Property
comment: Survey Score - The rating score given by the customer in a post-resolution survey. Example values: 1 , 3 , 5
alternate name: survey_score
sub property of: survey score
domain: Cs Ticket
range: string

survey scored at
type: Property
comment: Survey Scored Date - The time the survey was scored. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: survey_scored_at
sub property of: survey scored at
domain: Cs Ticket
range: dateTime

survey sent at
type: Property
comment: Survey Sent Date - The time the survey was sent to the customer. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: survey_sent_at
sub property of: survey sent at
domain: Cs Ticket
range: dateTime

tags
type: Property
comment: Tags - Tags associated with the ticket, used for categorization. Example value: [{"id":"174296","name":"GMAIL-PROMOTIONS"},{"id":"585614","name":"auto-close"},{"id":"585616","name":"non-support-related"}]
alternate name: tags
domain: Cs Ticket
range: Tags Record

updated at
type: Property
comment: Ticket Updated Date - The time the ticket was last updated. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: updated_at
sub property of: updated at
sub property of: dateModified
domain: Cs Ticket
range: dateTime

ai rule
type: Property
comment: AI Rule - The AI rule used to classify campaigns into subcategories. Example values: customers aged 18-24 , campaigns targeting South America , branded search ads , influencer collaborations
alternate name: ai_rule
sub property of: ai rule
domain: Custom Category
range: string

category id
type: Property
comment: Category ID - The ID of the category (grouping dimension, e.g., Tactic, Geography, Product). Example value: 09f58489-713a-4866-bce4-1040c9a1ee71
alternate name: category_id
sub property of: category id
sub property of: identifier
domain: Custom Category
range: string

category name
type: Property
comment: Category Name - The name of the category (grouping dimension). Example values: Geography , Tactic , Funnel
alternate name: category_name
sub property of: category name
sub property of: name
domain: Custom Category
range: string

created at
type: Property
comment: Subcategory Created Date - The date the subcategory was created. Example value: 2025-09-08
alternate name: created_at
domain: Custom Category
range: date

exclude providers
type: Property
comment: Exclude Providers - The providers excluded from the subcategory. Example values: facebook-ads , google-ads , tiktok-ads
alternate name: exclude_providers
sub property of: exclude providers
domain: Custom Category
range: string

include providers
type: Property
comment: Include Providers - The providers included in the subcategory. Example values: facebook-ads , google-ads , tiktok-ads
alternate name: include_providers
sub property of: include providers
domain: Custom Category
range: string

sub category id
type: Property
comment: Subcategory ID - The ID of the subcategory. Example value: 46c71065-5bbb-4ab6-81ee-39078b23cca0
alternate name: sub_category_id
sub property of: sub category id
sub property of: identifier
domain: Custom Category
range: string

sub category name
type: Property
comment: Subcategory Name - The name of the subcategory (specific group within a category). Example values: 18-24 , Peru , Meta Prospecting , Google PMAX
alternate name: sub_category_name
sub property of: sub category name
sub property of: name
domain: Custom Category
range: string

campaign id
type: Property
comment: Campaign ID - The ID of the campaign. Example value: 1234567890
alternate name: campaign_id
sub property of: campaign id
sub property of: identifier
domain: Custom Category Mapping
range: string

campaign name
type: Property
comment: Campaign Name - The name of the campaign. Example values: Catalog Retargeting , US Generic Search , Breakfast of Champions Campaign
alternate name: campaign_name
sub property of: campaign name
sub property of: name
domain: Custom Category Mapping
range: string

category id
type: Property
comment: Category ID - The ID of the category (grouping dimension, e.g., Tactic, Geography, Product). Example value: 09f58489-713a-4866-bce4-1040c9a1ee71
alternate name: category_id
sub property of: category id
sub property of: identifier
domain: Custom Category Mapping
range: string

created at
type: Property
comment: Mapping Created Date - The date the campaign was mapped to the subcategory. Example value: 2025-09-08
alternate name: created_at
domain: Custom Category Mapping
range: date

provider id
type: Property
comment: Channel - The channel or platform where the campaign runs. Example values: facebook-ads , google-ads , tiktok-ads
alternate name: provider_id
sub property of: provider id
domain: Custom Category Mapping
range: string

sub category id
type: Property
comment: Subcategory ID - The ID of the subcategory assigned to the campaign. Example value: 46c71065-5bbb-4ab6-81ee-39078b23cca0
alternate name: sub_category_id
sub property of: sub category id
sub property of: identifier
domain: Custom Category Mapping
range: string

event hour
type: Property
comment: Event Hour - The hour of the day the custom expense was incurred, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Custom Spend
range: string

event date
type: Property
comment: Event Date - The date the custom expense was incurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Custom Spend
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Custom Spend
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Custom Spend
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Custom Spend
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Custom Spend
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Custom Spend
range: date

campaign id
type: Property
comment: Campaign ID - The name or ID of the campaign the custom expense is associated with. Note: This may match an existing campaign ID in an integrated ad platform. Edit in Cost Settings > Custom Expenses. Example values: 23852438666180053 , 531011533 , 20620285829
alternate name: campaign_id
sub property of: campaign id
sub property of: identifier
domain: Custom Spend
range: string

category
type: Property
comment: Custom Expense Category - The category of the custom expense. Edit in Cost Settings > Custom Expenses. Example values: Ad Spend , Cashback Booked , Returns Estimate
alternate name: category
sub property of: category
domain: Custom Spend
range: string

channel
type: Property
comment: Channel - The channel or platform related to the custom expense. Note: This may match an existing integrated ad channel. Edit in Cost Settings > Custom Expenses. Example values: facebook , social , microsoft
alternate name: channel
sub property of: channel
domain: Custom Spend
range: string

is ad spend
type: Property
comment: Is Ad Spend - True if the custom expense is considered an advertising expenditure. Edit in Cost Settings Custom Expenses.
alternate name: is_ad_spend
sub property of: is ad spend
domain: Custom Spend
range: boolean

is recurring
type: Property
comment: Is Recurring - True if the custom expense is recurring. Edit in Cost Settings > Custom Expenses. Note: Only relevant for fixed expenses. NULL for variable expenses.
alternate name: is_recurring
sub property of: is recurring
domain: Custom Spend
range: boolean

metric
type: Property
comment: Variable Expense Base Metric - The metric upon which the variable custom expense will be based. Edit in Cost Settings > Custom Expenses. Note: Only relevant for variable expenses. NULL for fixed expenses. Example values: Blended Ads , COGS , Orders
alternate name: metric
sub property of: metric
domain: Custom Spend
range: string

rate
type: Property
comment: Variable Expense Rate - The rate applied to the base metric to calculate the custom expense. Edit in Cost Settings > Custom Expenses, in the percent field. Note: Only relevant for variable expenses. NULL for fixed expenses. Example value: 0.02
alternate name: rate
sub property of: rate
domain: Custom Spend
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Custom Spend
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Custom Spend
range: string

title
type: Property
comment: Custom Expense Title - The title of the custom expense. Edit in Cost Settings > Custom Expenses. Example values: Podcast , Influencer
alternate name: title
sub property of: title
domain: Custom Spend
range: string

amount
type: Property
comment: Custom Expense Amount - The amount of the expense. By default shown in the shop's currency. Note: For fixed expenses, the amount is set directly by the seller; for variable expenses, the amount is calculated based on the base metric and rate set by the seller, combined with shop prices from the sales, ad, or email/SMS platform (e.g. Shopify, Facebook, Klaviyo). Edit in Cost Settings > Custom Expenses.
alternate name: amount
sub property of: amount
sub property of: price
domain: Custom Spend
range: double

custom ad spend
type: Property
comment: Custom Ad Spend - The total amount of custom expenses marked as ad spend.
alternate name: custom_ad_spend
sub property of: custom ad spend
domain: Custom Spend
range: string

custom excl ad spend
type: Property
comment: Custom Expenses Excluding Ad Spend - The total amount of custom expenses, excluding those marked as ad spend.
alternate name: custom_excl_ad_spend
sub property of: custom excl ad spend
domain: Custom Spend
range: string

event date
type: Property
comment: Event Date - The date the customer journey event occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Customer Journey
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Customer Journey
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Customer Journey
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Customer Journey
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Customer Journey
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Customer Journey
range: date

ad id
type: Property
comment: Ad ID - The ID of the ad associated with the customer journey event. Example value: 643742158069
alternate name: ad_id
domain: Customer Journey
range: date

ad image url
type: Property
comment: Ad Image URL - The thumbnail image URL of the ad associated with the customer journey event. Example value: https://www.example.com/ad-image.jpg
alternate name: ad_image_url
sub property of: ad image url
sub property of: image
domain: Customer Journey
range: anyURI

ad name
type: Property
comment: Ad Name - The name of the ad associated with the customer journey event. Example values: Kids Ad 1 , Read Our Latest Blog 03/12/2023 , 8 best fall looks
alternate name: ad_name
sub property of: ad name
sub property of: name
domain: Customer Journey
range: string

adset name
type: Property
comment: Ad Set Name - The name of the ad set associated with the customer journey event. Example values: Broad Audience , Bracelets , Wellness
alternate name: adset_name
sub property of: adset name
domain: Customer Journey
range: string

attribution window
type: Property
comment: Attribution Window - The time frame for attributing conversions to the ad. By default lifetime . Example values: 1_day , 7_days , 14_days , 28_days , lifetime
alternate name: attribution_window
sub property of: attribution window
domain: Customer Journey
range: string

browser
type: Property
comment: Web Browser - The web browser of the session where the customer journey event originated. Example values: Chrome , Firefox , Safari
alternate name: browser
sub property of: browser
domain: Customer Journey
range: string

campaign id
type: Property
comment: Campaign ID - The unique ID of the campaign associated with the customer journey event. Example value: 1234567890
alternate name: campaign_id
sub property of: campaign id
sub property of: identifier
domain: Customer Journey
range: string

campaign name
type: Property
comment: Campaign Name - The name of the campaign associated with the customer journey event. Example values: Catalog Retargeting , US Generic Search , Breakfast of Champions Campaign
alternate name: campaign_name
sub property of: campaign name
sub property of: name
domain: Customer Journey
range: string

checkout event type
type: Property
comment: Checkout Event Type - The event type recorded by Triple Pixel, corresponding to the step of the checkout funnel. Example values: payment , address , checkout , contact , shipping
alternate name: checkout_event_type
sub property of: checkout event type
domain: Customer Journey
range: string

country
type: Property
comment: Customer Country - The country associated with the customer journey event. For orders and subscriptions, this is the shipping address country. For page visits, add-to-carts, and conversions, this is the visitor's country based on geolocation. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: country
sub property of: country
domain: Customer Journey
range: string

customer id
type: Property
comment: Customer ID - The unique customer ID associated with the customer journey event. Assigned by the main sales platform. Example value: 5209503793328
alternate name: customer_id
sub property of: customer id
sub property of: identifier
domain: Customer Journey
range: string

device
type: Property
comment: Device - The type of device used by the customer during their website session. Example values: mobile , desktop , tablet , wearable
alternate name: device
sub property of: device
domain: Customer Journey
range: string

discount code
type: Property
comment: Discount Code - The discount code for the order associated with the customer journey event. Assigned by the seller in the main sales platform. Example values: WELCOME10 , Replacement for defective item , 807QRWMNK2
alternate name: discount_code
sub property of: discount code
domain: Customer Journey
range: string

email
type: Property
comment: Customer Email - The customer’s email address. Example value: [email protected]
alternate name: email
sub property of: email
domain: Customer Journey
range: string

event name
type: Property
comment: Event Name - The name assigned to the custom conversion event. Example values: form_fill , start_quiz , quiz_complete , order_sample , answer_question , request_consultation
alternate name: event_name
sub property of: event name
sub property of: name
domain: Customer Journey
range: string

event time
type: Property
comment: Event Timestamp - The exact timestamp when the customer journey event occurred. Formatted according to the ISO 8601 international standard . Example value: 2024-03-16T00:13:03
alternate name: event_time
sub property of: event time
domain: Customer Journey
range: dateTime

fulfillment status
type: Property
comment: Fulfillment Status - The order fulfillment status for the order associated with the customer journey event. Example values: fulfilled , partial , restocked
alternate name: fulfillment_status
sub property of: fulfillment status
domain: Customer Journey
range: string

is new customer
type: Property
comment: Is New Customer - True if the order associated with the customer journey event is the customer's first. Possible values: true , false Learn how Triple Whale classifies new/returning customers .
alternate name: is_new_customer
sub property of: is new customer
domain: Customer Journey
range: boolean

items purchased
type: Property
comment: Items Purchased - Information about items purchased by the customer in the order associated with the customer journey event.
alternate name: itemsPurchased
domain: Customer Journey
range: Items Purchased

lead click ts
type: Property
comment: Lead Click Timestamp - The time of the ad click that led to the customer journey event. Formatted according to the ISO 8601 international standard . Example value: 2024-10-26 20:03:48
alternate name: lead_click_ts
sub property of: lead click ts
domain: Customer Journey
range: dateTime

attribution model
type: Property
comment: Attribution Model - The attribution model used. By default Triple Attribution . Possible values: Total Impact , Triple Attribution , Triple Attribution + Views , Clicks & Views , Linear All , Linear Paid , First Click , Last Click
alternate name: model
sub property of: attribution model
domain: Customer Journey
range: string

order id
type: Property
comment: Order ID - The unique order ID associated with the customer journey event. Assigned by the main sales platform. Example value: 4930225799243
alternate name: order_id
sub property of: order id
sub property of: identifier
domain: Customer Journey
range: string

order name
type: Property
comment: Order Name - The name of the order associated with the customer journey event. Assigned by the main sales platform. Example values: #2188464 , Ex-2163819-9
alternate name: order_name
sub property of: order name
sub property of: name
domain: Customer Journey
range: string

page type
type: Property
comment: Page Type - The type of page the customer interacted with during the customer journey event. Example values: product , collection , cart
alternate name: page_type
sub property of: page type
domain: Customer Journey
range: string

page view event id
type: Property
comment: Page View Event ID - A unique ID that links to the parent page view associated with the customer journey event. This allows tracking of custom events as child actions within the context of the page they occurred on. Example value: 0m3uyt4g11owByF1cQ
alternate name: page_view_event_id
sub property of: page view event id
sub property of: identifier
domain: Customer Journey
range: string

phone
type: Property
comment: Customer Phone - The customer's phone number. Example value: 18005550199
alternate name: phone
sub property of: phone
sub property of: telephone
domain: Customer Journey
range: string

product id
type: Property
comment: Product ID - The unique ID of the product in the order associated with the customer journey event. Example value: 7760518986312
alternate name: product_id
sub property of: product id
sub property of: identifier
domain: Customer Journey
range: string

product image
type: Property
comment: Product Image URL - The image URL of the product in the order associated with the customer journey event. Example value: https://cdn.shopify.com/s/files/1/prod1
alternate name: product_image
sub property of: product image
sub property of: image
domain: Customer Journey
range: anyURI

product name
type: Property
comment: Product Name - The name (or title) of the product in the order associated with the customer journey event. Example values: $20 USD Gift Card , Unisex Hoodie
alternate name: product_name
sub property of: product name
sub property of: name
domain: Customer Journey
range: string

query params
type: Property
comment: URL Query Parameters - The query parameters contained in the URL associated with the customer journey event. Example values: {"tw_adid":"83906898178855", "tw_campaign":"103306890", "tw_source":"bing"," utm_campaign":"Bing Shopping", "utm_content":"HERO SKU Summer Book Run", "utm_medium":"cpc", "utm_source":"bing", "utm_term":"1342506080190763", "variant":"44042133111001"}
alternate name: query_params
sub property of: query params
domain: Customer Journey
range: string

questions
type: Property
comment: Survey Questions - Survey questions asked during the customer journey.
alternate name: questions
sub property of: questions
domain: Customer Journey
range: Question

referrer
type: Property
comment: Referrer - The referrer platform of the ad associated with the customer journey event. Example values: shop.example.com , tiktok , google
alternate name: referrer
sub property of: referrer
domain: Customer Journey
range: string

session id
type: Property
comment: Session ID - The unique session ID associated with the customer journey event. Assigned by Triple Pixel. Example value: cltlok4y634IRw62AZ_1710700966152
alternate name: session_id
sub property of: session id
sub property of: identifier
domain: Customer Journey
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Customer Journey
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Customer Journey
range: string

source
type: Property
comment: Source - The source of the customer journey event. Example values: snapchat-ads , klaviyo , google-ads , Direct
alternate name: source
sub property of: source
domain: Customer Journey
range: string

subscription id
type: Property
comment: Subscription ID - The unique ID of the subscription associated with the customer journey event. Example value: 3521068
alternate name: subscription_id
sub property of: subscription id
sub property of: identifier
domain: Customer Journey
range: string

tags
type: Property
comment: Tags - Tags for the order associated with the customer journey event. Assigned by the seller in the main sales platform. Example values: Upsell , Order Credits , discount_eligible
alternate name: tags
domain: Customer Journey
range: string

triple id
type: Property
comment: Triple Pixel ID - The unique ID assigned by Triple Pixel event to track visitors across sessions, for the visitor associated with the customer journey event. Example value: cltlok4y634IRw62AZ
alternate name: triple_id
sub property of: triple id
sub property of: identifier
domain: Customer Journey
range: string

customer journey event type
type: Property
comment: Customer Journey Event Type - The customer journey event type. Example values: viewed_page , added_to_cart , placed_order , post_purchase_survey_submitted
alternate name: type
sub property of: customer journey event type
domain: Customer Journey
range: string

url
type: Property
comment: URL - The URL the customer interacted with during the customer journey event. Example values: myshop.com/cart , myshop.com/products/my_product_07
alternate name: url
sub property of: url
domain: Customer Journey
range: anyURI

discount
type: Property
comment: Discount - The total discount applied to the order associated with the customer journey event. Example values: 41.99 , 7.49 , 71042.30
alternate name: discount
sub property of: discount
domain: Customer Journey
range: double

order revenue
type: Property
comment: Order Revenue - The revenue from the order associated with the customer journey event. Example values: 25 , 253850.59
alternate name: order_revenue
sub property of: order revenue
domain: Customer Journey
range: double

page view number
type: Property
comment: Page Views - The number of pages viewed during the customer journey event. Example values: 1 , 5 , 12
alternate name: page_view_number
sub property of: page view number
domain: Customer Journey
range: double

quantity
type: Property
comment: Quantity - The number of products added to the cart (for added_to_cart events) or the number of orders (for placed_order events). Example values: 1 , 3 , 15
alternate name: quantity
sub property of: amount
domain: Customer Journey
range: double

total price
type: Property
comment: Total Price - The total price of the order associated with the customer journey event. Example value: 247.22
alternate name: total_price
sub property of: total price
sub property of: price
domain: Customer Journey
range: double

event count
type: Property
comment: Customer Journey Events - The total number of customer journey events within the selected timeframe. Example values: 13 , 452 , 225,897
alternate name: event_count
sub property of: event count
domain: Customer Journey
range: string

price
type: Property
comment: Price - The price of the purchased item in the order associated with the customer journey event. Example values: 40.59 , 10.99 , 24.50
alternate name: price
domain: Items Purchased
range: string

product name
type: Property
comment: Product Name - The name (or title) of the product purchased in the order associated with the customer journey event. Example values: $20 USD Gift Card , Unisex Hoodie
alternate name: product_name
sub property of: product name
sub property of: name
domain: Items Purchased
range: string

variant name
type: Property
comment: Variant Name - The name (or title) of the product variant purchased in the order associated with the customer journey event. Example values: Forest Green , M , iPhone 14 Pro
alternate name: variant_name
sub property of: variant name
domain: Items Purchased
range: string

sku
type: Property
comment: Stock Keeping Unit (SKU) - The stock keeping unit (SKU) of the product or variant purchased in the order associated with the customer journey event. Example values: SIL-RING-4445 , NVDPROTECTION03
alternate name: sku
sub property of: sku
domain: Items Purchased
range: string

quantity
type: Property
comment: Quantity - The quantity of items purchased in the order associated with the customer journey event. Example values: 1 , 5 , 200
alternate name: quantity
domain: Items Purchased
range: string

question
type: Property
comment: Survey Question - The question asked during the customer journey event. Example value: Which of the following led you to purchase today?
alternate name: question
sub property of: question
sub property of: text
domain: Question
range: string

answer
type: Property
comment: Survey Answer - The answer provided during the customer journey event. Example values: Exchange for a prior purchase , Youtube , QVC , Just decided to try them
alternate name: answer
sub property of: answer
domain: Question
range: string

instance event date end
type: Property
comment: Instance Event Date End - End of the segment instance window. Filters which segment instances (runs/snapshots) to include when building the customer list. Use with instance_event_date_start . Example value: 2025-08-31
alternate name: instance_event_date_end
sub property of: instance event date end
domain: Customer Segmentation Analytics
range: string

instance event date start
type: Property
comment: Instance Event Date Start - Start of the segment instance window. Filters which segment instances (runs/snapshots) to include when building the customer list. Use with instance_event_date_end . Example value: 2025-08-01
alternate name: instance_event_date_start
sub property of: instance event date start
domain: Customer Segmentation Analytics
range: string

pinned event date
type: Property
comment: Pinned Event Date - The anchor date used to compare before/after segment instance windows. Example value: 2025-08-25
alternate name: pinned_event_date
sub property of: pinned event date
domain: Customer Segmentation Analytics
range: string

secondary event date end
type: Property
comment: Secondary Event Date End - End of the joined activity window. Filters joined activity pulled from tables other than the Customer Segmentation table (e.g. Orders, Pixel Orders). Use with secondary_event_date_start . Example value: 2025-09-01
alternate name: secondary_event_date_end
sub property of: secondary event date end
domain: Customer Segmentation Analytics
range: string

secondary event date start
type: Property
comment: Secondary Event Date Start - Start of the joined activity window. Filters joined activity pulled from tables other than the Customer Segmentation table (e.g. Orders, Pixel Orders). Use with secondary_event_date_end . Example value: 2025-08-01
alternate name: secondary_event_date_start
sub property of: secondary event date start
domain: Customer Segmentation Analytics
range: string

segment id
type: Property
comment: Segment ID - The unique identifier for a segment. Example value: 64b8f144256b30501b2ea1e0
alternate name: segment_id
sub property of: segment id
sub property of: identifier
domain: Customer Segmentation Analytics
range: string

customer identity
type: Property
comment: Customer Identity - The identity of the customer in the segment (can be email or customer_id ). Example values: 67b076c419252e53fbc0841g , [email protected]
alternate name: customer_identity
sub property of: customer identity
sub property of: identifier
domain: Customer Segmentation Analytics
range: string

customer identity type
type: Property
comment: Customer Identity Type - The type of identity the segment uses for this customer. Example values: email , customer_id
alternate name: customer_identity_type
sub property of: customer identity type
domain: Customer Segmentation Analytics
range: string

instance event date
type: Property
comment: Instance Event Date - The event date used for data from tables other than the Customer Segmentation table (e.g., Orders table, Pixel Orders table). Used in membership/instance joins. Formatted according to the ISO 8601 international standard. Example value: 2025-01-19 22:21:04
alternate name: instance_event_date
sub property of: instance event date
sub property of: datePublished
domain: Customer Segmentation Analytics
range: date

segment name
type: Property
comment: Segment Name - The human-readable name of the segment. Example values: Fourth of July Sale , At least 3 orders , Jan Non Recent Active
alternate name: segment_name
sub property of: segment name
sub property of: name
domain: Customer Segmentation Analytics
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Customer Segmentation Analytics
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Customer Segmentation Analytics
range: string

30day list attrition
type: Property
comment: 30-Day List Attrition - Number of customers who were in the segment 30 days before the pinned_event_date , and left the segment on the pinned_event_date .
alternate name: _30_day_list_attrition
sub property of: 30day list attrition
domain: Customer Segmentation Analytics
range: string

30day list growth
type: Property
comment: 30-Day List Growth - Number of customers who were not in the segment 30 days before the pinned_event_date , and joined the segment on the pinned_event_date .
alternate name: _30_day_list_growth
sub property of: 30day list growth
domain: Customer Segmentation Analytics
range: string

30day list persistence
type: Property
comment: 30-Day List Persistence - Count of customers who remained in the segment for at least 30 days (were active both 30 days before the pinned_event_date and on the pinned_event_date ).
alternate name: _30_day_list_persistence
sub property of: 30day list persistence
domain: Customer Segmentation Analytics
range: string

30day loyal customers
type: Property
comment: 30-Day Loyal Customers - Number of highly engaged customers who were active on both the start and end dates of a 31-day period and maintained 95% activity frequency (active on at least 29 out of 31 days)
alternate name: _30_day_loyal_customers
sub property of: 30day loyal customers
domain: Customer Segmentation Analytics
range: string

30day recent joiners
type: Property
comment: 30-Day Recent Joiners - Number of customers who were not in the segment 30 days before the pinned_event_date but joined the segment within the last 29 days leading up to the pinned_event_date .
alternate name: _30_day_recent_joiners
sub property of: 30day recent joiners
domain: Customer Segmentation Analytics
range: string

ad ids last7days
type: Property
comment: Ad IDs (Last 7 Days) - Ad IDs for customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: ad_ids_last_7_days
sub property of: ad ids last7days
domain: Customer Segmentation Analytics
range: string

ad ids next7days
type: Property
comment: Ad IDs (Next 7 Days) - Ad IDs for customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: ad_ids_next_7_days
sub property of: ad ids next7days
domain: Customer Segmentation Analytics
range: string

aov last7days
type: Property
comment: AOV (Last 7 Days) - Average order value for customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: aov_last_7_days
sub property of: aov last7days
domain: Customer Segmentation Analytics
range: string

aov next7days
type: Property
comment: AOV (Next 7 Days) - Average order value for customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: aov_next_7_days
sub property of: aov next7days
domain: Customer Segmentation Analytics
range: string

campaign ids last7days
type: Property
comment: Campaign IDs (Last 7 Days) - Campaign IDs for customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: campaign_ids_last_7_days
sub property of: campaign ids last7days
domain: Customer Segmentation Analytics
range: string

campaign ids next7days
type: Property
comment: Campaign IDs (Next 7 Days) - Campaign IDs for customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: campaign_ids_next_7_days
sub property of: campaign ids next7days
domain: Customer Segmentation Analytics
range: string

channels last7days
type: Property
comment: Channels (Last 7 Days) - Pixel-attributed channels for customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: channels_last_7_days
sub property of: channels last7days
domain: Customer Segmentation Analytics
range: string

channels next7days
type: Property
comment: Channels (Next 7 Days) - Pixel-attributed channels for customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: channels_next_7_days
sub property of: channels next7days
domain: Customer Segmentation Analytics
range: string

cities last7days
type: Property
comment: Cities (Last 7 Days) - Shipping cities for customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: cities_last_7_days
sub property of: cities last7days
domain: Customer Segmentation Analytics
range: string

cities next7days
type: Property
comment: Cities (Next 7 Days) - Shipping cities for customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: cities_next_7_days
sub property of: cities next7days
domain: Customer Segmentation Analytics
range: string

countries last7days
type: Property
comment: Countries (Last 7 Days) - Shipping countries for customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: countries_last_7_days
sub property of: countries last7days
domain: Customer Segmentation Analytics
range: string

countries next7days
type: Property
comment: Countries (Next 7 Days) - Shipping countries for customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: countries_next_7_days
sub property of: countries next7days
domain: Customer Segmentation Analytics
range: string

order tags last7days
type: Property
comment: Order Tags (Last 7 Days) - Order tags for customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: order_tags_last_7_days
sub property of: order tags last7days
domain: Customer Segmentation Analytics
range: string

order tags next7days
type: Property
comment: Order Tags (Next 7 Days) - Order tags for customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: order_tags_next_7_days
sub property of: order tags next7days
domain: Customer Segmentation Analytics
range: string

product ids last7days
type: Property
comment: Product IDs (Last 7 Days) - Product IDs purchased by customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: product_ids_last_7_days
sub property of: product ids last7days
domain: Customer Segmentation Analytics
range: string

product ids next7days
type: Property
comment: Product IDs (Next 7 Days) - Product IDs purchased by customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: product_ids_next_7_days
sub property of: product ids next7days
domain: Customer Segmentation Analytics
range: string

purchase frequency last7days
type: Property
comment: Purchase Frequency (Last 7 Days) - Average number of orders per customer from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: purchase_frequency_last_7_days
sub property of: purchase frequency last7days
domain: Customer Segmentation Analytics
range: string

purchase frequency next7days
type: Property
comment: Purchase Frequency (Next 7 Days) - Average number of orders per customer from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: purchase_frequency_next_7_days
sub property of: purchase frequency next7days
domain: Customer Segmentation Analytics
range: string

revenue last7days
type: Property
comment: Revenue (Last 7 Days) - Total order revenue generated by customers from the selected segment instances in the 7 days prior to the pinned_event_date .
alternate name: revenue_last_7_days
sub property of: revenue last7days
domain: Customer Segmentation Analytics
range: string

revenue next7days
type: Property
comment: Revenue (Next 7 Days) - Total order revenue generated by customers from the selected segment instances in the 7 days after the pinned_event_date .
alternate name: revenue_next_7_days
sub property of: revenue next7days
domain: Customer Segmentation Analytics
range: string

customer identity
type: Property
comment: Customer Identity - The identity of the customer in the segment. Can be either email or customer_id type. Example values: [email protected] , 5209503793328
alternate name: customer_identity
sub property of: customer identity
sub property of: identifier
domain: Customer Segmentation
range: string

instance created date
type: Property
comment: Instance Created Date - The timestamp when the segment instance (run/snapshot) was generated. Example value: 2025-08-25 11:08:39
alternate name: instance_created_date
sub property of: instance created date
domain: Customer Segmentation
range: date

schedule
type: Property
comment: Schedule - The recurring schedule for running the segment. Example values: once_a_day , once_every_other_day
alternate name: schedule
sub property of: schedule
domain: Customer Segmentation
range: string

segment by
type: Property
comment: Segment By - The audience type used to group customers in the segment. Example value: customer_id , email
alternate name: segment_by
sub property of: segment by
domain: Customer Segmentation
range: string

segment created date
type: Property
comment: Segment Created Date - The date when the segment was originally created. Example value: 2023-07-20 08:33:08
alternate name: segment_created_date
sub property of: segment created date
domain: Customer Segmentation
range: date

segment id
type: Property
comment: Segment ID - The unique identifier for a segment. Example value: 64b8f144256b30501b2ea1e0
alternate name: segment_id
sub property of: segment id
sub property of: identifier
domain: Customer Segmentation
range: string

segment instance id
type: Property
comment: Segment Instance ID - The unique identifier for a specific segment instance (run/snapshot). Example value: 64b8f144256b30501b2ea1e0_2025_08_25
alternate name: segment_instance_id
sub property of: segment instance id
sub property of: identifier
domain: Customer Segmentation
range: string

segment name
type: Property
comment: Segment Name - The human-readable name of the segment, Example values: Fourth of July Sale , At least 3 orders , Jan Non Recent Active
alternate name: segment_name
sub property of: segment name
sub property of: name
domain: Customer Segmentation
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Customer Segmentation
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Customer Segmentation
range: string

num of customers
type: Property
comment: Number of Customers - The total number of unique customers included in the segment instance.
alternate name: num_of_customers
sub property of: num of customers
domain: Customer Segmentation
range: double

num of orders
type: Property
comment: Number of Orders - The total number of orders placed by customers in the segment during the relevant time window.
alternate name: num_of_orders
sub property of: num of orders
domain: Customer Segmentation
range: double

total revenue
type: Property
comment: Total Revenue - The total revenue generated by customers in the segment during the relevant time window.
alternate name: total_revenue
sub property of: total revenue
domain: Customer Segmentation
range: double

event date
type: Property
comment: Event Date - The date of the customer support event. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Customer Support Agg Metrics
range: date

event date day
type: Property
comment: Event Day - The day the customer support event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Customer Support Agg Metrics
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the customer support event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Customer Support Agg Metrics
range: date

event date month
type: Property
comment: Event Month - The month during which the customer support event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Customer Support Agg Metrics
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the customer support event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Customer Support Agg Metrics
range: date

event date year
type: Property
comment: Event Year - The year during which the customer support event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Customer Support Agg Metrics
range: date

median first response time
type: Property
comment: Median First Response Time - The median time taken for the first response to a customer support ticket during the period selected.
alternate name: median_first_response_time
sub property of: median first response time
domain: Customer Support Agg Metrics
range: double

median resolution time
type: Property
comment: Median Resolution Time - The median time taken to resolve a customer support ticket during the period selected.
alternate name: median_resolution_time
sub property of: median resolution time
domain: Customer Support Agg Metrics
range: double

tickets closed
type: Property
comment: Tickets Closed - The total number of tickets closed during the period selected.
alternate name: tickets_closed
sub property of: tickets closed
domain: Customer Support Agg Metrics
range: double

tickets created
type: Property
comment: Tickets Created - The total number of new tickets created during the period selected.
alternate name: tickets_created
sub property of: tickets created
domain: Customer Support Agg Metrics
range: double

tickets replied
type: Property
comment: Tickets Replied - The total number of tickets with at least one reply during the period selected.
alternate name: tickets_replied
sub property of: tickets replied
domain: Customer Support Agg Metrics
range: double

address1
type: Property
comment: Address Line 1 - The first line of the customer's default address. Example value: 764 Example Dr.
alternate name: address1
sub property of: address1
sub property of: streetAddress
domain: Customer
range: string

address2
type: Property
comment: Address Line 2 - The second line of the customer's default address. Example value: Apt. 603
alternate name: address2
sub property of: address2
domain: Customer
range: string

city
type: Property
comment: City - The city of the customer's default address. Example value: San Francisco
alternate name: city
sub property of: city
sub property of: addressLocality
domain: Customer
range: string

coordinates validated
type: Property
comment: Coordinates Validated - Indicates whether the customer coordinates were successfully validated. Possible values: true , false
alternate name: coordinates_validated
sub property of: coordinates validated
domain: Customer
range: boolean

country
type: Property
comment: Country - The country of the customer's default address. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: country
sub property of: country
sub property of: addressCountry
domain: Customer
range: string

country code
type: Property
comment: Country Code - The country code of the customer's default address. See list of countries . Example values: US , CA , GB
alternate name: country_code
sub property of: country code
domain: Customer
range: string

created at
type: Property
comment: Customer Created Date - The time at which the customer record was created. Formatted according to the ISO 8601 international standard . Example value: 2019-05-22 21:01:29
alternate name: created_at
sub property of: dateCreated
domain: Customer
range: dateTime

customer id
type: Property
comment: Customer ID - The unique identifier for the customer, assigned by the main sales platform. Example value: 5209503793328
alternate name: customer_id
sub property of: customer id
sub property of: identifier
domain: Customer
range: string

customer id key
type: Property
comment: Customer ID Key - Join key for connecting this table to other tables (e.g. Orders or Pixel Orders tables). Contains customer_id for Shopify shops and email_address for non-Shopify shops (e.g., Amazon, BigCommerce, WooCommerce). Example values: 5209503793328 , [email protected]
alternate name: customer_id_key
sub property of: customer id key
domain: Customer
range: string

customer tags
type: Property
comment: Customer Tags - Tags associated with the customer, set in the main sales platform. Example values: Active Subscriber , PayPal_user , Login with FB
alternate name: customer_tags
sub property of: customer tags
sub property of: keywords
domain: Customer
range: string

display name
type: Property
comment: Display Name - The display name of the customer. Example value: John Doe
alternate name: display_name
sub property of: display name
sub property of: name
domain: Customer
range: string

email address
type: Property
comment: Email Address - The primary email address associated with the customer’s account. Example value: [email protected]
alternate name: email_address
sub property of: email address
sub property of: email
domain: Customer
range: string

email marketing consent collected from
type: Property
comment: Email Marketing Consent Collected From - The source from which the customer's email marketing consent was collected.
alternate name: email_marketing_consent_collected_from
sub property of: email marketing consent collected from
domain: Customer
range: string

email marketing consent opt in level
type: Property
comment: Email Marketing Consent Opt-In Level - The level of consent provided by the customer for email marketing. Example values: SINGLE_OPT_IN , UNKNOWN
alternate name: email_marketing_consent_opt_in_level
sub property of: email marketing consent opt in level
domain: Customer
range: string

email marketing consent status
type: Property
comment: Email Marketing Consent Status - The current status of the customer's email marketing consent. Example values: NEVER_SUBSCRIBED , NOT_SUBSCRIBED , UNSUBSCRIBED , SUBSCRIBED
alternate name: email_marketing_consent_status
sub property of: email marketing consent status
domain: Customer
range: string

email marketing consent updated at
type: Property
comment: Email Marketing Consent Updated Date - The time at which the email marketing consent was updated. Formatted according to the ISO 8601 international standard . Example value: 2019-05-22 21:01:29
alternate name: email_marketing_consent_updated_at
sub property of: email marketing consent updated at
domain: Customer
range: dateTime

first name
type: Property
comment: First Name - The customer's first name. Example value: John
alternate name: first_name
sub property of: first name
sub property of: givenName
domain: Customer
range: string

last name
type: Property
comment: Last Name - The customer's last name. Example value: Doe
alternate name: last_name
sub property of: last name
sub property of: familyName
domain: Customer
range: string

last order id
type: Property
comment: Last Order ID - The ID of the most recent order from the customer, according to the main sales platform. Example value: 4930225799243
alternate name: last_order_id
sub property of: last order id
domain: Customer
range: string

latitude
type: Property
comment: Latitude - The latitude associated with the customer's location. Example value: 34.1413713
alternate name: latitude
sub property of: latitude
domain: Customer
range: decimal

locale
type: Property
comment: Locale - The locale setting associated with the customer's account. Example values: en-US , en_GB , de
alternate name: locale
sub property of: locale
domain: Customer
range: string

longitude
type: Property
comment: Longitude - The longitude associated with the customer's location. Example value: -118.8639169
alternate name: longitude
sub property of: longitude
domain: Customer
range: decimal

metafields
type: Property
comment: Metafields - Custom key–value pairs attached to each customer record, used to store additional structured or unstructured data beyond standard fields.
alternate name: metafields
domain: Customer
range: Metafield

note
type: Property
comment: Note - Note attached to the customer profile.
alternate name: note
sub property of: note
sub property of: description
domain: Customer
range: string

phone
type: Property
comment: Phone - The customer's phone number. Example value: 18005550199
alternate name: phone
sub property of: phone
sub property of: telephone
domain: Customer
range: string

platform
type: Property
comment: Platform - The platform associated with the customer record. Example values: shopify , klaviyo
alternate name: platform
sub property of: platform
domain: Customer
range: string

product subscriber status
type: Property
comment: Product Subscriber Status - The customer's subscription status for products. Example values: ACTIVE , PAUSED , CANCELLED , NEVER_SUBSCRIBED
alternate name: product_subscriber_status
sub property of: product subscriber status
domain: Customer
range: string

sms marketing consent collected from
type: Property
comment: SMS Marketing Consent Collected From - The source from which the customer's SMS marketing consent was collected.
alternate name: sms_marketing_consent_collected_from
sub property of: sms marketing consent collected from
domain: Customer
range: string

sms marketing consent opt in level
type: Property
comment: SMS Marketing Consent Opt-In Level - The level of consent provided by the customer for SMS marketing. Example values: SINGLE_OPT_IN , CONFIRMED_OPT_IN
alternate name: sms_marketing_consent_opt_in_level
sub property of: sms marketing consent opt in level
domain: Customer
range: string

sms marketing consent updated at
type: Property
comment: SMS Marketing Consent Updated Date - The time at which the sms marketing consent was updated. Formatted according to the ISO 8601 international standard . Example value: 2019-05-22 21:01:29
alternate name: sms_marketing_consent_updated_at
sub property of: sms marketing consent updated at
domain: Customer
range: dateTime

state
type: Property
comment: State - The state or province of the customer's default address. Example values: Oregon , British Colombia , Michigan
alternate name: state
sub property of: state
sub property of: addressRegion
domain: Customer
range: string

state code
type: Property
comment: State Code - The state or province code of the customer's default address. Example values: OR , BC , MI
alternate name: state_code
sub property of: state code
domain: Customer
range: string

statistic predicted spend tier
type: Property
comment: Predicted Spend Tier - A predicted tier for how much the customer is likely to spend. Example values: LOW , MEDIUM , HIGH
alternate name: statistic_predicted_spend_tier
sub property of: statistic predicted spend tier
domain: Customer
range: string

status
type: Property
comment: Customer Status - The current status of the customer in the system. Example values: INVITED , ENABLED , DISABLED , UNSUBSCRIBED , NEVER_SUBSCRIBED , DECLINED
alternate name: status
sub property of: status
domain: Customer
range: string

tax exempt
type: Property
comment: Tax Exempt - Indicates whether the customer is exempt from tax. Possible values: true , false
alternate name: tax_exempt
sub property of: tax exempt
domain: Customer
range: boolean

valid email address
type: Property
comment: Valid Email Address - Whether the email address has passed a validation check. Possible values: true , false
alternate name: valid_email_address
sub property of: valid email address
domain: Customer
range: boolean

verified email address
type: Property
comment: Verified Email Address - Whether the email address has been verified by the platform. Possible values: true , false
alternate name: verified_email_address
sub property of: verified email address
domain: Customer
range: boolean

zip
type: Property
comment: Zip/Postal Code - The zip or postal code of the customer's defaults address. Example values: 48104 , 18235-2239 , CH25 9BH
alternate name: zip
sub property of: zip
sub property of: postalCode
domain: Customer
range: string

amount spent
type: Property
comment: Amount Spent - The total amount spent by the customer.
alternate name: amount_spent
sub property of: amount spent
sub property of: price
domain: Customer
range: double

number of orders
type: Property
comment: Number of Orders - The total number of orders placed by the customer.
alternate name: number_of_orders
sub property of: number of orders
domain: Customer
range: double

metafield id
type: Property
comment: Metafield ID - The unique identifier of the metafield record. Example values: 44187839136031
alternate name: metafield_id
sub property of: metafield id
sub property of: identifier
domain: Metafield
range: string

key
type: Property
comment: Metafield Key - The unique key of the metafield within its namespace, indicating what data it holds. Example values: promised_delivery_date , zone , agree_to_terms
alternate name: key
sub property of: key
sub property of: propertyID
domain: Metafield
range: string

value
type: Property
comment: Metafield Value - The raw stored value of the metafield. Format depends on the metafield type (e.g., text, date, boolean, JSON). Example values: 2025-11-10 , true , #241194 , 5a
alternate name: value
sub property of: value
domain: Metafield
range: string

metafield namespace
type: Property
comment: Metafield Namespace - Logical grouping used to organize metafields by source or purpose. Example values: custom , klaviyo , checkoutblocks
alternate name: namespace
sub property of: metafield namespace
domain: Metafield
range: string

metafield type
type: Property
comment: Metafield Type - The data type of the metafield value (e.g., text, date, boolean, JSON, reference). Example values: date , boolean , json , single_line_text_field , customer_reference
alternate name: type
sub property of: metafield type
domain: Metafield
range: string

updated at
type: Property
comment: Metafield Updated Date - When the metafield was last updated, in shop time zone. Example value: 2025-10-21 07:08:01
alternate name: updated_at
sub property of: updated at
sub property of: dateModified
domain: Metafield
range: dateTime

created at
type: Property
comment: Metafield Created Date - When the metafield was first created, in shop time zone. Example value: 2025-10-21 07:08:01
alternate name: created_at
sub property of: dateCreated
domain: Metafield
range: dateTime

campaign archived
type: Property
comment: Is Campaign Archived - True if the campaign has been archived. Possible values: true , false
alternate name: campaign_archived
sub property of: campaign archived
domain: Emailsms Setting
range: boolean

campaign created at
type: Property
comment: Campaign Creation Date - The time the campaign was created. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: campaign_created_at
sub property of: campaign created at
domain: Emailsms Setting
range: date

campaign id
type: Property
comment: Campaign ID - The unique ID of the email/SMS campaign, assigned by the email/SMS platform. Example value: 01G2MRY5AF2A4QFJMS5EF8X2MW
alternate name: campaign_id
sub property of: campaign id
sub property of: identifier
domain: Emailsms Setting
range: string

campaign name
type: Property
comment: Campaign Name - The name of the email/SMS campaign. Example values: Fall Colors Launch , Father's Day Sale 50% Off
alternate name: campaign_name
sub property of: campaign name
sub property of: name
domain: Emailsms Setting
range: string

campaign scheduled at
type: Property
comment: Campaign Scheduled Date - The time the campaign was scheduled to be sent. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: campaign_scheduled_at
sub property of: campaign scheduled at
domain: Emailsms Setting
range: date

campaign send date
type: Property
comment: campaign_send_date
alternate name: campaign_send_date
sub property of: campaign send date
domain: Emailsms Setting
range: string

campaign send time
type: Property
comment: Campaign Sent Date - The time the campaign was sent to recipients. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: campaign_send_time
sub property of: campaign send time
domain: Emailsms Setting
range: date

campaign status
type: Property
comment: Campaign Status - The status of the campaign associated with the email/SMS. Example values: Sent , Cancelled
alternate name: campaign_status
sub property of: campaign status
domain: Emailsms Setting
range: string

campaign updated at
type: Property
comment: Campaign Updated Date - The time the campaign was last updated. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: campaign_updated_at
sub property of: campaign updated at
domain: Emailsms Setting
range: date

channel
type: Property
comment: Channel - The platform used to send email/SMS. Example values: klaviyo , smsbump
alternate name: channel
sub property of: channel
domain: Emailsms Setting
range: string

channel type
type: Property
comment: Messaging Channel Type - The messaging channel used to deliver the communication. Example values: email , sms , push
alternate name: channel_type
sub property of: channel type
domain: Emailsms Setting
range: string

flow action archived
type: Property
comment: Is Flow Action Archived - True if the specific action within an automation flow has been archived. Possible values: true , false
alternate name: flow_action_archived
sub property of: flow action archived
domain: Emailsms Setting
range: boolean

flow action id
type: Property
comment: Flow Action ID - The unique ID for a specific action within an automation flow. Assigned by the email/SMS platform. Example value: 51670312
alternate name: flow_action_id
sub property of: flow action id
domain: Emailsms Setting
range: string

flow action name
type: Property
comment: Flow Action Name - The name of the specific action within an automation flow. Example values: SEND_EMAIL , SEND_SMS , AB_TEST , TIME_DELAY , WEBHOOK
alternate name: flow_action_name
sub property of: flow action name
domain: Emailsms Setting
range: string

flow action status
type: Property
comment: Flow Action Status - The status of a specific action within an automation flow. Example values: draft , live , manual
alternate name: flow_action_status
sub property of: flow action status
domain: Emailsms Setting
range: string

flow action updated at
type: Property
comment: Flow Action Updated Date - The time the flow action was updated. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: flow_action_updated_at
sub property of: flow action updated at
domain: Emailsms Setting
range: date

flow archived
type: Property
comment: Is Flow Archived - True if the automation flow has been archived. Possible values: true , false
alternate name: flow_archived
sub property of: flow archived
domain: Emailsms Setting
range: boolean

flow created at
type: Property
comment: Flow Created Date - The time the automation flow was created. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: flow_created_at
sub property of: flow created at
domain: Emailsms Setting
range: date

flow id
type: Property
comment: Flow ID - The unique ID for the automation flow. Assigned by the email/SMS platform. Example value: YuNWdc
alternate name: flow_id
sub property of: flow id
domain: Emailsms Setting
range: string

flow name
type: Property
comment: Flow Name - The name of the automation flow. Example value: Abandoned cart reminder: 1-3 days , Joined Membership
alternate name: flow_name
sub property of: flow name
domain: Emailsms Setting
range: string

flow status
type: Property
comment: Flow Status - The status of the automation flow. Example values: draft , live , manual
alternate name: flow_status
sub property of: flow status
domain: Emailsms Setting
range: string

flow trigger is tw
type: Property
comment: Flow Trigger Is Triple Whale - True if the flow was triggered by a Triple Whale (Sonar) metric or event. Possible values: true , false
alternate name: flow_trigger_is_tw
sub property of: flow trigger is tw
domain: Emailsms Setting
range: boolean

flow trigger metric id
type: Property
comment: Flow Trigger Metric ID - The ID of the metric or event that triggered the flow. Example value: Lm72Qs
alternate name: flow_trigger_metric_id
sub property of: flow trigger metric id
domain: Emailsms Setting
range: string

flow trigger metric name
type: Property
comment: Flow Trigger Metric Name - The name of the metric or event that triggered the flow. Example values: Checkout Started , Added to Cart , Abandoned Cart , Fulfilled Order
alternate name: flow_trigger_metric_name
sub property of: flow trigger metric name
domain: Emailsms Setting
range: string

flow trigger organization
type: Property
comment: Flow Trigger Organization - The platform where the flow trigger originated. Example values: Shopify , API , Klaviyo , Triple Whale
alternate name: flow_trigger_organization
sub property of: flow trigger organization
domain: Emailsms Setting
range: string

flow trigger sonar enabled
type: Property
comment: Flow Trigger Sonar Enabled - True if Sonar is enabled for this flow trigger. Possible values: true , false
alternate name: flow_trigger_sonar_enabled
sub property of: flow trigger sonar enabled
domain: Emailsms Setting
range: boolean

flow updated at
type: Property
comment: Flow Updated Date - The time the automation flow was last updated. Formatted according to the ISO 8601 international standard . Example value: 2019-04-15 08:26:00
alternate name: flow_updated_at
sub property of: flow updated at
domain: Emailsms Setting
range: date

message copy
type: Property
comment: Message Copy - The full text content of the email message body, including dynamic variables and template tags used for personalization, embedded links, images, and call-to-action buttons. Example value: 'Can't view this email? {% web_view %} Shop our latest collection! [https://example.com/new-arrivals] Get 20% off your first order with code WELCOME20. {% unsubscribe %}'
alternate name: message_copy
sub property of: message copy
domain: Emailsms Setting
range: string

message id
type: Property
comment: Message ID - The unique ID for the individual message sent as part of a campaign or flow. Assigned by the email/SMS platform. Example value: SDiqmK
alternate name: message_id
sub property of: message id
sub property of: identifier
domain: Emailsms Setting
range: string

message name
type: Property
comment: Message Name - The name of the individual message sent. Example value: Welcome Series: Email 2
alternate name: message_name
sub property of: message name
sub property of: name
domain: Emailsms Setting
range: string

message preview text
type: Property
comment: Message Preview Text - The short snippet of text shown alongside the subject line in the recipient’s inbox, offering a preview of the message content. Example value: Get 20% off your first order – limited time only!
alternate name: message_preview_text
sub property of: message preview text
domain: Emailsms Setting
range: string

message subject
type: Property
comment: Message Subject - The subject line of the email message, as displayed in the recipient's inbox. Example value: New Fall Collection Just Dropped
alternate name: message_subject
sub property of: message subject
domain: Emailsms Setting
range: string

message template html url
type: Property
comment: Message Template HTML URL - The URL of the hosted HTML template for the email message, fully formatted as rendered for recipients. Example value: https://storage.googleapis.com/email-templates/klaviyo/12345/template.html
alternate name: message_template_html_url
sub property of: message template html url
sub property of: url
domain: Emailsms Setting
range: anyURI

report type
type: Property
comment: Report Type - The type of report generated. Example values: flow , campaign
alternate name: report_type
sub property of: report type
domain: Emailsms Setting
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Emailsms Setting
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Emailsms Setting
range: string

clicks unique
type: Property
comment: Clicks - The total number of unique clicks on links within the email/SMS.
alternate name: clicks_unique
sub property of: clicks unique
domain: Emailsms Setting
range: double

conversion value
type: Property
comment: Conversion Value - The total value of conversions for the email/SMS campaign / flow.
alternate name: conversion_value
sub property of: conversion value
domain: Emailsms Setting
range: double

conversions
type: Property
comment: Conversions - The total number of conversions for the email/SMS campaign / flow.
alternate name: conversions
sub property of: conversions
domain: Emailsms Setting
range: double

delivered
type: Property
comment: Delivered Messages - The total number of messages successfully delivered to the targeted recipient.
alternate name: delivered
sub property of: delivered
domain: Emailsms Setting
range: double

opens unique
type: Property
comment: Opens - The total number of unique email opens.
alternate name: opens_unique
sub property of: opens unique
domain: Emailsms Setting
range: double

recipients
type: Property
comment: Recipients - The total number of intended recipients for the email/SMS campaign.
alternate name: recipients
sub property of: recipients
domain: Emailsms Setting
range: double

event hour
type: Property
comment: Event Hour - The hour of the day the email/SMS action (e.g. sent, opened, received) occurred, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Emailsm
range: string

event date
type: Property
comment: Event Date - The date the email/SMS action (e.g. sent, opened, received) occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Emailsm
range: date

event date day
type: Property
comment: Event Day - The day the email/SMS action occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Emailsm
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the email/SMS action occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Emailsm
range: date

event date month
type: Property
comment: Event Month - The month during which the email/SMS action occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Emailsm
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the email/SMS action occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Emailsm
range: date

event date year
type: Property
comment: Event Year - The year during which the email/SMS action occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Emailsm
range: date

campaign id
type: Property
comment: Campaign ID - The unique ID of the email/SMS campaign, assigned by the email/SMS platform. Example value: 01G2MRY5AF2A4QFJMS5EF8X2MW
alternate name: campaign_id
sub property of: campaign id
sub property of: identifier
domain: Emailsm
range: string

campaign name
type: Property
comment: Campaign Name - The name of the email/SMS campaign. Example values: Fall Colors Launch , Father's Day Sale 50% Off
alternate name: campaign_name
sub property of: campaign name
sub property of: name
domain: Emailsm
range: string

campaign status
type: Property
comment: Campaign Status - The status of the campaign associated with the email/SMS. Example value: Sent , Cancelled
alternate name: campaign_status
sub property of: campaign status
domain: Emailsm
range: string

channel
type: Property
comment: Channel - The platform used to send email/SMS. Example values: klaviyo , Smsbump
alternate name: channel
sub property of: channel
domain: Emailsm
range: string

channel type
type: Property
comment: Messaging Channel Type - The messaging channel used to deliver the communication. Example values: email , sms , push
alternate name: channel_type
sub property of: channel type
domain: Emailsm
range: string

flow action id
type: Property
comment: Flow Action ID - The unique ID for a specific action within an automation flow. Assigned by the email/SMS platform. Example value: 49497165
alternate name: flow_action_id
sub property of: flow action id
domain: Emailsm
range: string

flow action name
type: Property
comment: Flow Action Name - The name of the specific action within an automation flow. Example values: SEND_EMAIL , SEND_SMS , AB_TEST , TIME_DELAY , WEBHOOK
alternate name: flow_action_name
sub property of: flow action name
domain: Emailsm
range: string

flow action status
type: Property
comment: Flow Action Status - The status of a specific action within an automation flow. Example values: draft , live , manual
alternate name: flow_action_status
sub property of: flow action status
domain: Emailsm
range: string

flow id
type: Property
comment: Flow ID - The unique ID for the automation flow. Assigned by the email/SMS platform. Example value: 726935
alternate name: flow_id
sub property of: flow id
domain: Emailsm
range: string

flow name
type: Property
comment: Flow Name - The name of the automation flow. Example value: Abandoned cart reminder: 1-3 days , Joined Membership
alternate name: flow_name
sub property of: flow name
domain: Emailsm
range: string

flow status
type: Property
comment: Flow Status - The status of the automation flow. Example values: draft , live
alternate name: flow_status
sub property of: flow status
domain: Emailsm
range: string

flow trigger is tw
type: Property
comment: Flow Trigger Is Triple Whale - True if the flow was triggered by a Triple Whale (Sonar) metric or event. Possible values: true , false
alternate name: flow_trigger_is_tw
sub property of: flow trigger is tw
domain: Emailsm
range: boolean

flow trigger metric id
type: Property
comment: Flow Trigger Metric ID - The ID of the metric or event that triggered the flow. Example value: Lm72Qs
alternate name: flow_trigger_metric_id
sub property of: flow trigger metric id
domain: Emailsm
range: string

flow trigger metric name
type: Property
comment: Flow Trigger Metric Name - The name of the metric or event that triggered the flow. Example values: Checkout Started , Added to Cart , Abandoned Cart , Fulfilled Order
alternate name: flow_trigger_metric_name
sub property of: flow trigger metric name
domain: Emailsm
range: string

flow trigger organization
type: Property
comment: Flow Trigger Organization - The platform where the flow trigger originated. Example values: Shopify , API , Klaviyo , Triple Whale
alternate name: flow_trigger_organization
sub property of: flow trigger organization
domain: Emailsm
range: string

flow trigger sonar enabled
type: Property
comment: Flow Trigger Sonar Enabled - True if Sonar is enabled for this flow trigger. Possible values: true , false
alternate name: flow_trigger_sonar_enabled
sub property of: flow trigger sonar enabled
domain: Emailsm
range: boolean

message id
type: Property
comment: Message ID - The unique ID for the individual message sent as part of a campaign or flow. Assigned by the email/SMS platform. Example value: UKDRM6
alternate name: message_id
sub property of: message id
sub property of: identifier
domain: Emailsm
range: string

message name
type: Property
comment: Message Name - The name of the individual message sent. Example value: Welcome Series: Email 2
alternate name: message_name
sub property of: message name
sub property of: name
domain: Emailsm
range: string

report type
type: Property
comment: Report Type - The type of report generated. Example values: flow , campaign
alternate name: report_type
sub property of: report type
domain: Emailsm
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Emailsm
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Emailsm
range: string

clicks
type: Property
comment: Clicks - The total number of unique clicks on links within the email/SMS.
alternate name: clicks
sub property of: clicks
domain: Emailsm
range: double

conversion value
type: Property
comment: Channel-Reported Conversion Value - Revenue generated from channel-reported conversions (purchases).
alternate name: conversion_value
sub property of: conversion value
domain: Emailsm
range: double

delivered
type: Property
comment: Delivered Messages - The total number of messages successfully delivered to the targeted recipient.
alternate name: delivered
sub property of: delivered
domain: Emailsm
range: double

opened
type: Property
comment: Opens - The total number of unique email opens.
alternate name: opened
sub property of: opened
domain: Emailsm
range: double

purchases
type: Property
comment: Channel-Reported Conversions (Purchases) - Number of channel-reported conversions (purchases).
alternate name: purchases
sub property of: purchases
domain: Emailsm
range: double

received
type: Property
comment: Received Messages - The total number of email messages successfully received by the target audience.
alternate name: received
sub property of: received
domain: Emailsm
range: double

sent
type: Property
comment: Sent Messages - The total number of messages sent. Note: Applicable to Klaviyo SMS, Yotpo Email, and Yotpo SMS; does not include data for Klaviyo email.
alternate name: sent
sub property of: sent
domain: Emailsm
range: double

spend
type: Property
comment: Ad Spend - Channel-reported ad spend, excluding any custom expenses marked as ad spend.
alternate name: spend
domain: Emailsm
range: double

subscribed to list
type: Property
comment: Subscribed Recipients - The total number of recipients subscribed to any email/sms list. Not associated with a specific campaign ( campaign_id will be null).
alternate name: subscribed_to_list
sub property of: subscribed to list
domain: Emailsm
range: double

unsubscribed
type: Property
comment: Unsubscribed Recipients - The total number of recipients who unsubscribed from any email/sms list as a result of the campaign.
alternate name: unsubscribed
sub property of: unsubscribed
domain: Emailsm
range: double

event date
type: Property
comment: Event Date - The date the external revenue was generated. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Note: Each uploaded row can represent either a single date of revenue, or a start and end date. For rows containing a date range, Triple Whale will amortize the amount over the time range.
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: External Revenue
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: External Revenue
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: External Revenue
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: External Revenue
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: External Revenue
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: External Revenue
range: date

breakdown
type: Property
comment: Breakdown - A JSON array containing product-level details for the revenue. Each element in the array is an object with the following properties: sku (string): The SKU (Stock Keeping Unit) for the product. product_id (string): The unique product ID. amount (number): The quantity of the product sold. revenue (number): The revenue amount for this specific product. This value is automatically converted to your shop's selected currency for display.
alternate name: breakdown
sub property of: breakdown
domain: External Revenue
range: Breakdown Record

channel
type: Property
comment: Channel - The marketing or sales channel through which the revenue was generated. Example values: online , retail , wholesale , in-store
alternate name: channel
sub property of: channel
domain: External Revenue
range: string

city
type: Property
comment: City - The city where the revenue was generated. Example values: New York , Los Angeles , Chicago
alternate name: city
sub property of: city
domain: External Revenue
range: string

created at
type: Property
comment: Created At - The timestamp when the revenue record was created in Triple Whale (when the CSV was uploaded and processed). Example value: 2025-01-15T10:30:00.000Z
alternate name: created_at
sub property of: dateCreated
domain: External Revenue
range: dateTime

currency
type: Property
comment: Source Currency - The original currency in which the revenue was recorded, before conversion to the shop's currency. All monetary values are automatically converted to the shop's selected currency for display. Example values: USD , GBP , EUR Note: All revenue metrics are automatically converted to your shop's selected currency for display.
alternate name: currency
sub property of: currency
sub property of: priceCurrency
domain: External Revenue
range: string

location
type: Property
comment: Location - The physical location or store where the revenue was generated. Example values: Downtown Store , Mall Location , Warehouse A
alternate name: location
sub property of: location
domain: External Revenue
range: string

source name
type: Property
comment: Source Name - Free-text identifier to name the specific revenue source. Example values: Downtown Store , Amazon B2B , Popup Shop )
alternate name: source_name
sub property of: source name
sub property of: name
domain: External Revenue
range: string

source type
type: Property
comment: Source Type - The type of revenue source. Possible values: retail : Retail revenue wholesale : Wholesale revenue pos : Point of Sale revenue offline : Offline revenue
alternate name: source_type
sub property of: source type
domain: External Revenue
range: string

state
type: Property
comment: State - The full state name where the revenue was generated. Example values: California , New York , Texas
alternate name: state
sub property of: state
domain: External Revenue
range: string

state code
type: Property
comment: State Code - The two-letter state code where the revenue was generated. Example values: CA , NY , TX
alternate name: state_code
sub property of: state code
domain: External Revenue
range: string

zip
type: Property
comment: ZIP Code - The ZIP or postal code where the revenue was generated. Example values: 10001 , 90210 , 60601
alternate name: zip
sub property of: zip
domain: External Revenue
range: string

amount total
type: Property
comment: Amount Total - The total revenue amount for the record.
alternate name: amount_total
sub property of: amount total
sub property of: price
domain: External Revenue
range: double

event hour
type: Property
comment: Event Hour - The hour of the day on which the purchase event occurred, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Ga4Product Analytics
range: string

event date
type: Property
comment: Event Date - The date the purchase event occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Ga4Product Analytics
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Ga4Product Analytics
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Ga4Product Analytics
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Ga4Product Analytics
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Ga4Product Analytics
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Ga4Product Analytics
range: date

item id
type: Property
comment: Item ID - The unique identifier for the product, as reported by GA4. Typically maps to the product or variant SKU. Example values: 57404707913 , sku123
alternate name: item_id
sub property of: item id
sub property of: identifier
domain: Ga4Product Analytics
range: string

gross item revenue
type: Property
comment: Gross Item Revenue - The total revenue from items only, before any discounts, tax, shipping, or refunds. Gross Item Revenue = Item Price x Item Quantity
alternate name: gross_item_revenue
sub property of: gross item revenue
domain: Ga4Product Analytics
range: double

item revenue
type: Property
comment: Item Revenue - The total revenue from items only, before tax and shipping (but after refunds). Item Revenue = Item Price x Item Quantity - Refunds
alternate name: item_revenue
sub property of: item revenue
domain: Ga4Product Analytics
range: double

items added to cart
type: Property
comment: Items Added to Cart - The number of items added to a cart. Each unit counts separately.
alternate name: items_added_to_cart
sub property of: items added to cart
domain: Ga4Product Analytics
range: double

items checked out
type: Property
comment: Items Checked Out - The number of items in the cart when the checkout process was initiated. Each unit counts separately.
alternate name: items_checked_out
sub property of: items checked out
domain: Ga4Product Analytics
range: double

items purchased
type: Property
comment: Items Purchased - The number of items included in purchase events. Each unit counts separately.
alternate name: items_purchased
domain: Ga4Product Analytics
range: double

items viewed
type: Property
comment: Items Viewed - The number of items that the customer viewed.
alternate name: items_viewed
sub property of: items viewed
domain: Ga4Product Analytics
range: double

event hour
type: Property
comment: Event Hour - The hour of the day on which the GA4 session started, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Ga4Sessions Agg
range: string

event date
type: Property
comment: Event Date - The date the GA4 session started. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Ga4Sessions Agg
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Ga4Sessions Agg
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Ga4Sessions Agg
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Ga4Sessions Agg
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Ga4Sessions Agg
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Ga4Sessions Agg
range: date

first user primary channel group
type: Property
comment: First User Primary Channel Group - The Primary Channel Group attributed to the user's first session. Example values: Organic Search , Affiliates , SMS , Cross-network , Paid Other
alternate name: first_user_primary_channel_group
sub property of: first user primary channel group
domain: Ga4Sessions Agg
range: string

session default channel group
type: Property
comment: Session Default Channel Group - The Default Channel Group assigned to the session. Example values: Organic Search , Referral , Direct , Paid Social , Unassigned
alternate name: session_default_channel_group
sub property of: session default channel group
domain: Ga4Sessions Agg
range: string

session source
type: Property
comment: Session Source - The raw traffic source that initiated the session, derived from UTM parameters or the referring domain. Example values: facebook , klaviyo-email-flow , awin
alternate name: session_source
sub property of: session source
domain: Ga4Sessions Agg
range: string

session source medium
type: Property
comment: Session Source / Medium - A combined representation of the session's traffic source and medium, used by GA4 to assign the session to a channel group. Example values: facebook / cpc , klaviyo-email-flow / email , awin / affiliate
alternate name: session_source_medium
sub property of: session source medium
domain: Ga4Sessions Agg
range: string

active users
type: Property
comment: Active Users - The number of distinct users who had at least one engaged session during the selected time range. GA4 defines an engaged session as one that lasted at least 10 seconds, had a conversion event, or had 2 or more screen/page views.
alternate name: active_users
sub property of: active users
domain: Ga4Sessions Agg
range: double

new users
type: Property
comment: New Users - The number of users who interacted with your site or app for the first time.
alternate name: new_users
sub property of: new users
domain: Ga4Sessions Agg
range: double

promotion views
type: Property
comment: Promotion Views - The number of times users viewed on-site or in-app promotions, such as banners or product carousels.
alternate name: promotion_views
sub property of: promotion views
domain: Ga4Sessions Agg
range: double

screen page views
type: Property
comment: Screen / Page Views - The total number of page views (for web) and screen views (for app) that occurred during sessions in the selected time range.
alternate name: screen_page_views
sub property of: screen page views
domain: Ga4Sessions Agg
range: double

sessions
type: Property
comment: Sessions - The total number of sessions that started during the selected date range. GA4 defines a session as beginning with a session_start event and ending after 30 minutes of inactivity by default.
alternate name: sessions
sub property of: sessions
domain: Ga4Sessions Agg
range: double

total revenue
type: Property
comment: Total Revenue - The total revenue (after refunds) from purchases, in-app transactions, subscriptions and ads, during sessions in the selected time range. Total Revenue = Purchases + In-App Purchases + Subscriptions + Ad Revenue - Refunds
alternate name: total_revenue
sub property of: total revenue
domain: Ga4Sessions Agg
range: double

total users
type: Property
comment: Total Users - The number of distinct users who initiated at least one session during the selected time range, including both new and returning users.
alternate name: total_users
sub property of: total users
domain: Ga4Sessions Agg
range: double

event hour
type: Property
comment: Event Hour - The hour of the day on which the GA4 session started, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Ga4Web Analytics
range: string

event date
type: Property
comment: Event Date - The date the GA4 session started. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Ga4Web Analytics
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Ga4Web Analytics
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Ga4Web Analytics
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Ga4Web Analytics
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Ga4Web Analytics
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Ga4Web Analytics
range: date

browser
type: Property
comment: Web Browser - The web browser of the session where the order originated. Example values: Chrome , Firefox , Safari
alternate name: browser
sub property of: browser
domain: Ga4Web Analytics
range: string

city
type: Property
comment: Session City - The city of the session where the order originated. Example values: San Francisco , Tel Aviv , Kyiv
alternate name: city
sub property of: city
domain: Ga4Web Analytics
range: string

country
type: Property
comment: Session Country - The country of the session. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: country
sub property of: country
domain: Ga4Web Analytics
range: string

device
type: Property
comment: Device - The type of device used by the visitor for the session. Example values: mobile , desktop , tablet , wearable
alternate name: device
sub property of: device
domain: Ga4Web Analytics
range: string

landing page
type: Property
comment: Landing Page - The URL path (without query parameters) of the page the visitor landed after clicking on an ad or link, indicating the first page viewed in a session. Example value: /myshop/collections/green_sweater
alternate name: landing_page
sub property of: landing page
domain: Ga4Web Analytics
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Ga4Web Analytics
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Ga4Web Analytics
range: string

add to carts
type: Property
comment: Add To Carts - The number of Add To Cart events during sessions in the selected time range.
alternate name: add_to_carts
sub property of: add to carts
domain: Ga4Web Analytics
range: double

order revenue
type: Property
comment: Purchase Revenue - The total revenue (after refunds) from purchases and subscriptions, during sessions in the selected time range. Purchase Revenue = Purchases + Subscriptions - Refunds
alternate name: order_revenue
sub property of: order revenue
domain: Ga4Web Analytics
range: double

orders quantity
type: Property
comment: Purchases - The total number of website and app purchases (orders) during sessions in the selected time range.
alternate name: orders_quantity
sub property of: orders quantity
domain: Ga4Web Analytics
range: double

sessions
type: Property
comment: Sessions - The total number of sessions that started during the selected date range. GA4 defines a session as beginning with a session_start event and ending after 30 minutes of inactivity by default.
alternate name: sessions
sub property of: sessions
domain: Ga4Web Analytics
range: double

add to cart percent
type: Property
comment: Add To Cart Percent - The percentage of add-to-carts out of total sessions. Add To Cart Percent = Number of Add To Carts / Number of Sessions
alternate name: add_to_cart_percent
sub property of: add to cart percent
domain: Ga4Web Analytics
range: string

customer ids
type: Property
comment: Customer IDs - A list of customer identifiers collected from connected platforms (e.g., Shopify, Meta, Klaviyo) that have been matched as belonging to the same individual and associated with a single global_id . Example value: [5209503793328, 1308703745320]
alternate name: customer_ids
sub property of: customer ids
sub property of: identifier
domain: Id Graph
range: string

emails
type: Property
comment: Customer Emails - All email addresses collected across platforms and touchpoints (e.g., checkout, marketing platforms, forms, aliases, historical emails) that have been matched as belonging to the same individual and associated with a single global_id . Example value: [ [email protected] , [email protected] , [email protected] ]
alternate name: emails
sub property of: emails
sub property of: email
domain: Id Graph
range: string

global id
type: Property
comment: Global ID - The identifier assigned by Triple Whale to represent a single individual after probabilistically matching related customer IDs, emails, and Pixel triple_ids across platforms and devices. This is the primary identifier used for identity-level analysis. Example value: er74f7ca-34bd-4u70-mn90-2a7slh385e19
alternate name: global_id
sub property of: global id
sub property of: identifier
domain: Id Graph
range: string

primary email
type: Property
comment: Primary Customer Email - A single selected email address associated with the global_id , representing the most preferred or consistent email for that individual. Useful for deduplicated outreach and identity-based grouping. Example value: [email protected]
alternate name: primary_email
sub property of: primary email
sub property of: email
domain: Id Graph
range: string

triple ids
type: Property
comment: Triple Pixel IDs - A list of identifiers generated by the Triple Pixel that represent visits, sessions, or devices that have been matched as belonging to the same individual and associated with a single global_id . Example value: [eltlok4y634IRw62AZ, olthkk4y294WNw62PL]
alternate name: triple_ids
sub property of: triple ids
sub property of: identifier
domain: Id Graph
range: string

event date
type: Property
comment: Event Date - The date the keyword triggered an ad. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Keyword
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Keyword
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Keyword
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Keyword
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Keyword
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Keyword
range: date

account id
type: Property
comment: Ad Account ID - The unique ID for the ad account associated with the ad. Assigned by the ad platform. Example values: act_2168791943307744 , 18ce55770zl , 1986494684391480
alternate name: account_id
sub property of: account id
sub property of: identifier
domain: Keyword
range: string

account name
type: Property
comment: Ad Account Name - The name of the advertiser’s account as defined in the ad platform. Example values: Example Shop , example_shop , ES - International
alternate name: account_name
sub property of: account name
sub property of: name
domain: Keyword
range: string

adset id
type: Property
comment: Ad Set ID - The unique ID for the ad set associated with the ad click. Assigned by the ad platform. Example value: 120210439890740003
alternate name: adset_id
sub property of: adset id
domain: Keyword
range: string

adset name
type: Property
comment: Ad Set Name - The name of the ad set within a campaign. Example values: Broad Audience , Bracelets , Wellness
alternate name: adset_name
sub property of: adset name
domain: Keyword
range: string

campaign id
type: Property
comment: Campaign ID - The unique ID for the marketing campaign associated with the ad. Assigned by the ad platform. Example values: 23852438666180053 , 531011533 , 20620285829
alternate name: campaign_id
sub property of: campaign id
domain: Keyword
range: string

campaign name
type: Property
comment: Campaign Name - The name of the marketing campaign associated with the ad. Example values: Catalog Retargeting , US Generic Search , Breakfast of Champions Campaign
alternate name: campaign_name
sub property of: campaign name
domain: Keyword
range: string

channel
type: Property
comment: Channel - The platform through which the ad was delivered. Example value: google-ads
alternate name: channel
sub property of: channel
domain: Keyword
range: string

currency
type: Property
comment: Ad Platform Currency - The original currency used in the ad platform, before conversion to the shop's currency. All monetary values are automatically converted to the shop's selected currency for display. Example values: USD , GBP , EUR
alternate name: currency
sub property of: currency
sub property of: priceCurrency
domain: Keyword
range: string

keyword id
type: Property
comment: Keyword ID - The unique ID assigned to the keyword by the ad platform. Example value: 313990984637674
alternate name: keyword_id
sub property of: keyword id
sub property of: identifier
domain: Keyword
range: string

keyword status
type: Property
comment: Keyword Status - The status of the keyword. Example values: ENABLED , PAUSED , REMOVED
alternate name: keyword_status
sub property of: keyword status
domain: Keyword
range: string

keyword text
type: Property
comment: Keyword Text - The text of the keyword as entered in the ad platform. Example values: running shoes , cheap flights , best coffee
alternate name: keyword_text
sub property of: keyword text
sub property of: name
domain: Keyword
range: string

match type
type: Property
comment: Match Type - How closely a user’s search query must match the keyword in order to trigger an ad. Example values: EXACT , PHRASE , BROAD
alternate name: match_type
sub property of: match type
domain: Keyword
range: string

system serving status
type: Property
comment: System Serving Status - Indicates whether the keyword is currently eligible to serve ads. Example values: ELIGIBLE , RARELY_SERVED
alternate name: system_serving_status
sub property of: system serving status
domain: Keyword
range: string

all conversion value
type: Property
comment: All Conversion Value - Revenue generated from channel-reported conversions of all types (e.g. purchases, registrations, add-to-carts).
alternate name: all_conversion_value
sub property of: all conversion value
domain: Keyword
range: double

all conversions
type: Property
comment: All Conversions - The total number of channel-reported conversions of all types (e.g. purchases, registrations, add-to-carts).
alternate name: all_conversions
sub property of: all conversions
domain: Keyword
range: double

clicks
type: Property
comment: Clicks - Number of channel-reported clicks.
alternate name: clicks
sub property of: clicks
domain: Keyword
range: double

conversion value
type: Property
comment: Channel-Reported Conversion Value - Revenue generated from channel-reported conversions (purchases).
alternate name: conversion_value
sub property of: conversion value
domain: Keyword
range: double

cpc bid
type: Property
comment: CPC Bid - The bid amount set for the keyword (cost-per-click). By default shown in the shop's currency.
alternate name: cpc_bid
sub property of: cpc bid
domain: Keyword
range: double

effective cpc bid
type: Property
comment: Effective CPC Bid - The effective CPC bid after platform bid adjustments are applied. By default shown in the shop's currency.
alternate name: effective_cpc_bid
sub property of: effective cpc bid
domain: Keyword
range: double

impressions
type: Property
comment: Impressions - Number of channel-reported impressions.
alternate name: impressions
sub property of: impressions
domain: Keyword
range: double

quality score
type: Property
comment: Quality Score - The quality score assigned to the keyword by the ad platform (0 – 10, higher is better).
alternate name: quality_score
sub property of: quality score
domain: Keyword
range: double

search absolute top impressions
type: Property
comment: Search Absolute Top Impressions - The number of impressions your ads received in the absolute top position (the very first ad above organic results).
alternate name: search_absolute_top_impressions
sub property of: search absolute top impressions
domain: Keyword
range: double

search budget lost absolute top impressions
type: Property
comment: Search Budget Lost Absolute Top Impressions - The estimated number of absolute top impressions your ads missed due to low budget.
alternate name: search_budget_lost_absolute_top_impressions
sub property of: search budget lost absolute top impressions
domain: Keyword
range: double

search budget lost top impressions
type: Property
comment: Search Budget Lost Top Impressions - The estimated number of top impressions your ads missed due to low budget.
alternate name: search_budget_lost_top_impressions
sub property of: search budget lost top impressions
domain: Keyword
range: double

search impressions
type: Property
comment: Search Impressions - The total number of impressions your ads received on the Search Network.
alternate name: search_impressions
sub property of: search impressions
domain: Keyword
range: double

search rank lost impressions
type: Property
comment: Search Rank Lost Impressions - The estimated number of impressions your ads did not receive because Ad Rank was too low.
alternate name: search_rank_lost_impressions
sub property of: search rank lost impressions
domain: Keyword
range: double

search rank lost top impressions
type: Property
comment: Search Rank Lost Top Impressions - The estimated number of top impressions your ads missed due to poor Ad Rank.
alternate name: search_rank_lost_top_impressions
sub property of: search rank lost top impressions
domain: Keyword
range: double

search top impressions
type: Property
comment: Search Top Impressions - The number of impressions your ads received in the top position (any position above organic results).
alternate name: search_top_impressions
sub property of: search top impressions
domain: Keyword
range: double

spend
type: Property
comment: Ad Spend - Channel-reported ad spend, excluding any custom expenses marked as ad spend.
alternate name: spend
domain: Keyword
range: double

search absolute top impression share
type: Property
comment: Search Absolute Top Impression Share - The percentage of impressions your ads received in the absolute top location (the very first ad above organic results). Search Absolute Top Impression Share = Search Absolute Top Impressions / Impressions Note: Accurate only when grouping by keyword.
alternate name: search_absolute_top_impression_share
sub property of: search absolute top impression share
domain: Keyword
range: double

search budget lost absolute top impression share
type: Property
comment: Search Budget Lost Absolute Top Impression Share - The percentage of absolute top impressions your ads did not receive because the campaign budget was limited. Search Budget Lost Absolute Top Impression Share = Search Budget Lost Absolute Top Impressions / Impressions Note: Accurate only when grouping by keyword.
alternate name: search_budget_lost_absolute_top_impression_share
sub property of: search budget lost absolute top impression share
domain: Keyword
range: double

search budget lost top impression share
type: Property
comment: Search Budget Lost Top Impression Share - The percentage of top impressions your ads did not receive because the campaign budget was limited. Search Budget Lost Top Impression Share = Search Budget Lost Top Impressions / Impressions Note: Accurate only when grouping by keyword.
alternate name: search_budget_lost_top_impression_share
sub property of: search budget lost top impression share
domain: Keyword
range: double

search impression share
type: Property
comment: Search Impression Share - The percentage of impressions your ads received on the Search Network out of the total impressions they were eligible to receive. Search Impression Share = Search Impressions / Impressions Note: Accurate only when grouping by keyword.
alternate name: search_impression_share
sub property of: search impression share
domain: Keyword
range: double

search rank lost impression share
type: Property
comment: Search Rank Lost Impression Share - The percentage of impressions your ads did not receive because Ad Rank was too low. Search Rank Lost Impression Share = Search Rank Lost Impressions / Impressions Note: Accurate only when grouping by keyword.
alternate name: search_rank_lost_impression_share
sub property of: search rank lost impression share
domain: Keyword
range: double

search rank lost top impression share
type: Property
comment: Search Rank Lost Top Impression Share - The percentage of top impressions your ads did not receive because Ad Rank was too low. Search Rank Lost Top Impression Share = Search Rank Lost Top Impressions / Impressions Note: Accurate only when grouping by keyword.
alternate name: search_rank_lost_top_impression_share
sub property of: search rank lost top impression share
domain: Keyword
range: double

search top impression share
type: Property
comment: Search Top Impression Share - The percentage of impressions your ads received in the top location (any position above organic results). Search Top Impression Share = Search Top Impressions / Impressions Note: Accurate only when grouping by keyword.
alternate name: search_top_impression_share
sub property of: search top impression share
domain: Keyword
range: double

event hour
type: Property
comment: Event Hour - The hour of the day the order was placed, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Order
range: string

event date
type: Property
comment: Event Date - The date the order was placed. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Order
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Order
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Order
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Order
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Order
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Order
range: date

amazon fulfillment channel
type: Property
comment: Amazon Fulfillment Channel - The fulfillment channel of the Amazon order. Example values: FBA , FBM
alternate name: amazon_fulfillment_channel
sub property of: amazon fulfillment channel
domain: Order
range: string

amazon fulfillment status
type: Property
comment: Amazon Fulfillment Status - The fulfillment status of the Amazon order. Example values: Pending , Unshipped , PartiallyShipped , Shipped , Canceled , Unfulfillable , InvoiceUnconfirmed , PendingAvailability
alternate name: amazon_fulfillment_status
sub property of: amazon fulfillment status
domain: Order
range: string

amazon is business order
type: Property
comment: Amazon Is Business Order - Indicates if the order is a business order on Amazon. Possible values: true , false
alternate name: amazon_is_business_order
sub property of: amazon is business order
domain: Order
range: boolean

amazon marketplace id
type: Property
comment: Amazon Marketplace ID - The Amazon marketplace ID for the marketplace associated with the order. See list of marketplace IDs .
alternate name: amazon_marketplace_id
sub property of: amazon marketplace id
domain: Order
range: string

amazon marketplace name
type: Property
comment: Amazon Marketplace Name - The human-readable name of the Amazon marketplace associated with the order (e.g., "United States of America", "United Kingdom").
alternate name: amazon_marketplace_name
sub property of: amazon marketplace name
domain: Order
range: string

amazon region
type: Property
comment: Amazon Region - The Amazon region for the marketplace associated with the order (e.g., "North America", "Europe", "Far East").
alternate name: amazon_region
sub property of: amazon region
domain: Order
range: string

billing city
type: Property
comment: Billing City - The city of the customer's billing address. Example value: San Francisco
alternate name: billing_city
sub property of: billing city
sub property of: addressLocality
domain: Order
range: string

billing country
type: Property
comment: Billing Country - The full name of the customer's billing country. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: billing_country
sub property of: billing country
sub property of: addressCountry
domain: Order
range: string

billing country code
type: Property
comment: Billing Country Code - The country code of the customer's billing address. See list of countries . Example values: US , CA , GB
alternate name: billing_country_code
sub property of: billing country code
domain: Order
range: string

billing province
type: Property
comment: Billing State - The state or province of the customer's billing address. Example values: Oregon , British Columbia , Michigan
alternate name: billing_province
sub property of: billing province
sub property of: addressRegion
domain: Order
range: string

cancelled at
type: Property
comment: Canceled Date - The time at which the order was canceled. Formatted according to the ISO 8601 international standard . NULL if the order was not canceled. Example value: 2023-06-15T19:26:30.000Z
alternate name: cancelled_at
sub property of: cancelled at
domain: Order
range: dateTime

created at
type: Property
comment: Order Created Date - The time at which the order record was created. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: created_at
sub property of: dateCreated
domain: Order
range: dateTime

currency
type: Property
comment: Order Currency - The original currency of the order, before conversion to the shop's currency. All monetary values are automatically converted to the shop's selected currency for display. Example values: USD , GBP , EUR
alternate name: currency
sub property of: currency
sub property of: priceCurrency
domain: Order
range: string

customer email
type: Property
comment: Customer Email - The customer's email address. Example value: [email protected]
alternate name: customer_email
sub property of: customer email
sub property of: email
domain: Order
range: string

customer first name
type: Property
comment: Customer First Name - The customer's first name. Example value: John
alternate name: customer_first_name
sub property of: customer first name
sub property of: givenName
domain: Order
range: string

customer from city
type: Property
comment: Customer City - The city of the customer's default address. Example value: San Francisco
alternate name: customer_from_city
sub property of: customer from city
domain: Order
range: string

customer from country code
type: Property
comment: Customer Country Code - The country code of the customer's default address. See list of countries . Example values: US , CA , GB
alternate name: customer_from_country_code
sub property of: customer from country code
domain: Order
range: string

customer from country name
type: Property
comment: Customer Country Name - The full name of the customer's country. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: customer_from_country_name
sub property of: customer from country name
domain: Order
range: string

customer from state code
type: Property
comment: Customer State Code - The state or province code of the customer's default address. Example value: CA
alternate name: customer_from_state_code
sub property of: customer from state code
domain: Order
range: string

customer id
type: Property
comment: Customer ID - The unique identifier for the customer, assigned by the main sales platform. Example value: 5209503793328
alternate name: customer_id
sub property of: customer id
sub property of: identifier
domain: Order
range: string

customer id key
type: Property
comment: Customer ID Key - Join key for connecting this table to the Customers table. Contains customer_id for Shopify shops and customer_email for non-Shopify shops (e.g., Amazon, BigCommerce, WooCommerce). Example values: 5209503793328 , [email protected]
alternate name: customer_id_key
sub property of: customer id key
domain: Order
range: string

customer last name
type: Property
comment: Customer Last Name - The last name of the customer. Example value: Doe
alternate name: customer_last_name
sub property of: customer last name
sub property of: familyName
domain: Order
range: string

customer tags
type: Property
comment: Customer Tags - Tags associated with the customer, set in the main sales platform. Example values: Active Subscriber , PayPal_user , Login with FB
alternate name: customer_tags
sub property of: customer tags
domain: Order
range: string

discount code
type: Property
comment: Discount Code - The discount code or promotion name used in the order. Set by the seller in the main sales platform. Example values: WELCOME10 , Replacement for defective item , 807QRWMNK2
alternate name: discount_code
sub property of: discount code
domain: Order
range: string

discount type
type: Property
comment: Discount Type - The type of discount received by the customer in the order. Example values: fixed_amount , percentage
alternate name: discount_type
sub property of: discount type
domain: Order
range: string

fulfillment status
type: Property
comment: Fulfillment Status - The fulfillment status of the order. Example values: fulfilled , partial , restocked
alternate name: fulfillment_status
sub property of: fulfillment status
domain: Order
range: string

integration shipping status
type: Property
comment: Integration Shipping Status - The shipping status of the order, according to the integrated shipping provider. Example values: LabeledCreated , Completed
alternate name: integration_shipping_status
sub property of: integration shipping status
domain: Order
range: string

is first order in subscription
type: Property
comment: Is First Order in Subscription - True if the order is the first in a subscription series. Possible values: true , false
alternate name: is_first_order_in_subscription
sub property of: is first order in subscription
domain: Order
range: boolean

is new customer
type: Property
comment: Is New Customer - True if this is the customer's first order. Possible values: true , false Learn how Triple Whale classifies new/returning customers .
alternate name: is_new_customer
sub property of: is new customer
domain: Order
range: boolean

is subscription order
type: Property
comment: Is Subscription Order - True if the order is part of a subscription. Possible values: true , false
alternate name: is_subscription_order
sub property of: is subscription order
domain: Order
range: boolean

metafields
type: Property
comment: Metafields - Custom key–value pairs attached to each order record, used to store additional structured or unstructured data beyond standard fields.
alternate name: metafields
domain: Order
range: Metafield

order id
type: Property
comment: Order ID - The unique order ID, assigned by the main sales platform. Example value: 4930225799243
alternate name: order_id
sub property of: order id
sub property of: identifier
domain: Order
range: string

order name
type: Property
comment: Order Name - The name of the order as assigned by the seller on the main sales platform. Example values: #2188464 , Ex-2163819-9
alternate name: order_name
sub property of: order name
sub property of: name
domain: Order
range: string

platform
type: Property
comment: Sales Platform - The sales platform where the order was processed. Example values: Shopify , BigCommerce , WooCommerce , Amazon
alternate name: platform
sub property of: platform
domain: Order
range: string

products info
type: Property
comment: Products - Details about the products associated with the order (at the level of the variant), including name, product ID, variant ID, type, SKU, etc. Returns the latest product information, not necessarily the data at the time the order was placed.
alternate name: productsInfo
sub property of: orderedItem
domain: Order
range: Products Info

shipping city
type: Property
comment: Shipping City - The city of the shipping address. Example value: San Francisco
alternate name: shipping_city
sub property of: shipping city
domain: Order
range: string

shipping country code
type: Property
comment: Shipping Country Code - The country code of the shipping address. See list of countries . Example values: US , CA , GB
alternate name: shipping_country_code
sub property of: shipping country code
domain: Order
range: string

shipping country name
type: Property
comment: Shipping Country Name - The full name of the shipping country. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: shipping_country_name
sub property of: shipping country name
domain: Order
range: string

shipping date
type: Property
comment: Shipping Date - The most recent shipping-related date (in case of multiple shipments for the same order), selected from fields supported by the connected shipping platform (e.g., shipped, fulfilled, or shipping label created). Example value: 2024-12-25
alternate name: shipping_date
sub property of: shipping date
domain: Order
range: date

shipping provider id
type: Property
comment: Shipping Provider - The integrated shipping provider that manages and processes the order's shipment. Example values: shipbob , shipstation
alternate name: shipping_provider_id
sub property of: shipping provider id
domain: Order
range: string

shipping state
type: Property
comment: Shipping State - The province or state of the shipping address. Example value: California
alternate name: shipping_state
sub property of: shipping state
domain: Order
range: string

shipping state code
type: Property
comment: Shipping State Code - The province or state code of the shipping address. Example value: CA
alternate name: shipping_state_code
sub property of: shipping state code
domain: Order
range: string

shipping zip
type: Property
comment: Shipping Zip Code - The zip/postal code of the customer's shipping address. Example values: 48104 , 18235-2239 , CH25 9BH
alternate name: shipping_zip
sub property of: shipping zip
sub property of: postalCode
domain: Order
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Order
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Order
range: string

shop timezone
type: Property
comment: Shop Timezone - The designated timezone of the shop according to the timezone database .
alternate name: shop_timezone
sub property of: shop timezone
domain: Order
range: string

source name
type: Property
comment: Source - The origin of the order as designated by the seller on the main sales platform. Example values: web , pos , tiktok
alternate name: source_name
sub property of: source name
domain: Order
range: string

tags
type: Property
comment: Tags - Tags associated with the order, assigned by the seller on the main sales platform. Example values: Upsell , Order Credits , discount_eligible
alternate name: tags
sub property of: keywords
domain: Order
range: string

transactions
type: Property
comment: Transactions - Details about transactions associated with the order, including payment information and status.
alternate name: transactions
sub property of: transactions
domain: Order
range: Transaction

amazon estimated fees
type: Property
comment: Amazon Estimated Fees - The estimated fees to be charged by Amazon for the order, based on products purchased. Note that this amount is an estimate and is not final until Amazon reports on actual fees.
alternate name: amazon_estimated_fees
sub property of: amazon estimated fees
domain: Order
range: double

cost of goods
type: Property
comment: Cost of Goods (COGS) - The cost of goods for orders within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods.
alternate name: cost_of_goods
sub property of: cost of goods
domain: Order
range: double

currency rate
type: Property
comment: Currency Rate - The rate used to convert monetary values to the shop's currency. If no conversion was applied, the value is 1 . To convert back to the original currency, divide by this rate.
alternate name: currency_rate
sub property of: currency rate
domain: Order
range: double

custom expenses
type: Property
comment: Custom Expenses - Additional custom expenses associated with individual orders. Import using the Enrich Orders Data API endpoint.
alternate name: custom_expenses
sub property of: custom expenses
domain: Order
range: double

custom gross profit
type: Property
comment: Custom Gross Profit - Custom gross profit for individual orders. Import using the Enrich Orders Data API endpoint.
alternate name: custom_gross_profit
sub property of: custom gross profit
domain: Order
range: double

custom gross sales
type: Property
comment: Custom Gross Sales - Custom gross sales for individual orders. Import using the Enrich Orders Data API endpoint.
alternate name: custom_gross_sales
sub property of: custom gross sales
domain: Order
range: double

custom net revenue
type: Property
comment: Custom Net Revenue - Custom net revenue for individual orders. Import using the Enrich Orders Data API endpoint.
alternate name: custom_net_revenue
sub property of: custom net revenue
domain: Order
range: double

custom orders quantity
type: Property
comment: Custom Orders Quantity - The custom-defined quantity of orders to count for the single order_id . Possible values: 0 , 1 Import using the Enrich Orders Data API endpoint.
alternate name: custom_orders_quantity
sub property of: custom orders quantity
domain: Order
range: double

custom total items quantity
type: Property
comment: Custom Total Items - The custom-defined total number of items in the order. Import using the Enrich Orders Data API endpoint.
alternate name: custom_total_items_quantity
sub property of: custom total items quantity
domain: Order
range: double

discount amount
type: Property
comment: Discounts - The total discount amount applied to the order, including shipping discounts.
alternate name: discount_amount
sub property of: discount amount
domain: Order
range: double

discount amount for product
type: Property
comment: Product Discount Amount - The total product discount amount applied to the order.
alternate name: discount_amount_for_product
sub property of: discount amount for product
domain: Order
range: double

discount amount for shipping
type: Property
comment: Shipping Discount Amount - The total shipping discount amount applied to the order.
alternate name: discount_amount_for_shipping
sub property of: discount amount for shipping
domain: Order
range: double

estimated shipping costs
type: Property
comment: Estimated Shipping Costs - Estimated shipping costs paid by the seller for orders within the select timeframe. Edit these in: Cost Settings > Shipping
alternate name: estimated_shipping_costs
sub property of: estimated shipping costs
domain: Order
range: double

gross product sales
type: Property
comment: Gross Sales - Gross sales revenue (before shipping, taxes, discounts, or refunds). Gross Sales = Product Price x Units Sold
alternate name: gross_product_sales
sub property of: gross product sales
domain: Order
range: double

handling fees
type: Property
comment: Handling Fees - Handling fees (e.g. boxing, packaging, or “pick & pack” services) paid by the seller for orders in the selected time frame. Edit these in Cost Settings > Cost of Goods.
alternate name: handling_fees
sub property of: handling fees
domain: Order
range: double

order revenue
type: Property
comment: Order Revenue - Revenue earned after shipping, taxes, and discounts (before refunds). Order Revenue = Gross Sales + Shipping + Taxes − Discounts
alternate name: order_revenue
sub property of: order revenue
domain: Order
range: double

payment gateway costs
type: Property
comment: Payment Gateway Costs - Payment processing fees (not including currency conversion fees) paid by the seller. Edit these in Cost Settings > Gateway Costs.
alternate name: payment_gateway_costs
sub property of: payment gateway costs
domain: Order
range: double

product quantity sold in order
type: Property
comment: Units Sold - The total number of individual product units sold in the order.
alternate name: product_quantity_sold_in_order
sub property of: product quantity sold in order
domain: Order
range: double

refund money
type: Property
comment: Refunds - Total amount returned to customers for refunded sales, refunded taxes, and refunded shipping. Calculated based on the order date. Note that Triple Whale does not track refunds from third-party return management apps (e.g., Loop), so totals may vary from the sales platform. Refunds = Refunded Sales + Refunded Shipping + Refunded Tax
alternate name: refund_money
sub property of: refund money
domain: Order
range: double

shipping costs
type: Property
comment: Shipping Costs - Shipping costs paid by the seller for orders within the select timeframe. Edit these in Cost Settings > Shipping.
alternate name: shipping_costs
sub property of: shipping costs
domain: Order
range: double

shipping price
type: Property
comment: Shipping Price - The total shipping price of the order (paid by the buyer), including shipping taxes and shipping discounts.
alternate name: shipping_price
sub property of: shipping price
sub property of: price
domain: Order
range: double

taxes
type: Property
comment: Sale Taxes - Total amount customers paid in taxes, before refunds.
alternate name: taxes
sub property of: taxes
domain: Order
range: double

aov
type: Property
comment: Average Order Value - The average order value (before shipping or taxes), as reported by the sales platform. AOV = (Order Revenue - Shipping Price - Taxes) / Number of Orders
alternate name: aov
sub property of: aov
domain: Order
range: string

ltv
type: Property
comment: Lifetime Value - The average order revenue per customer, for orders placed within the selected timeframe. LTV = Order Revenue / Unique Customers
alternate name: ltv
sub property of: ltv
domain: Order
range: string

new customer orders
type: Property
comment: New Customer Orders - The total number of orders placed by new customers within the selected time frame. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_orders
domain: Order
range: string

new customer revenue
type: Property
comment: New Customer Revenue - The total revenue derived from orders by new customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_revenue
domain: Order
range: string

new customers percent
type: Property
comment: New Customers Percent - The percentage of purchases made by new customers. New Customers % = Number of New Customer Orders / Total Orders Learn how Triple Whale classifies new/returning customers .
alternate name: new_customers_percent
sub property of: new customers percent
domain: Order
range: string

orders
type: Property
comment: Orders - The total number of orders placed within the selected timeframe.
alternate name: orders
domain: Order
range: string

orders with amount
type: Property
comment: Non-Zero Orders - The total number of orders with a revenue greater than zero. Non-Zero Orders = Count of Orders where Order Revenue > $0
alternate name: orders_with_amount
domain: Order
range: string

returning customer orders
type: Property
comment: Returning Customer Orders - Number of orders placed by Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_orders
sub property of: returning customer orders
domain: Order
range: string

returning customer revenue
type: Property
comment: Returning Customer Revenue - Amount of revenue derived from Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_revenue
sub property of: returning customer revenue
domain: Order
range: string

returning customers percent
type: Property
comment: Returning Customers Percent - Percentage of orders placed by Returning Customers. Returning Customers % = Number of Returning Customer Orders / Total Orders Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customers_percent
sub property of: returning customers percent
domain: Order
range: string

true aov
type: Property
comment: True Average Order Value - The average non-zero order value (before shipping or taxes), as reported by the sales platform. True AOV = (Order Revenue - Shipping Price - Taxes) / Number of Orders > $0
alternate name: true_aov
sub property of: true aov
domain: Order
range: string

unique customers
type: Property
comment: Unique Customers - Number of unique customers who placed orders within the selected timeframe.
alternate name: unique_customers
sub property of: unique customers
domain: Order
range: string

metafield id
type: Property
comment: Metafield ID - The unique identifier of the metafield record. Example value: 44187839136031
alternate name: metafield_id
sub property of: metafield id
sub property of: identifier
domain: Metafield
range: string

key
type: Property
comment: Metafield Key - The unique key of the metafield within its namespace, indicating what data it holds. Example values: promised_delivery_date , zone , agree_to_terms
alternate name: key
sub property of: key
sub property of: propertyID
domain: Metafield
range: string

value
type: Property
comment: Metafield Value - The raw stored value of the metafield. Format depends on the metafield type (e.g., text, date, boolean, JSON). Example values: 2025-11-10 , true , #241194 , 5a
alternate name: value
sub property of: value
domain: Metafield
range: string

metafield namespace
type: Property
comment: Metafield Namespace - Logical grouping used to organize metafields by source or purpose. Example values: custom , klaviyo , checkoutblocks
alternate name: namespace
sub property of: metafield namespace
domain: Metafield
range: string

metafield type
type: Property
comment: Metafield Type - The data type of the metafield value (e.g., text, date, boolean, JSON, reference). Example values: date , boolean , json , single_line_text_field , customer_reference
alternate name: type
sub property of: metafield type
domain: Metafield
range: string

updated at
type: Property
comment: Metafield Updated Date - When the metafield was last updated, in shop time zone. Example value: 2025-10-21 07:08:01
alternate name: updated_at
sub property of: updated at
sub property of: dateModified
domain: Metafield
range: dateTime

created at
type: Property
comment: Metafield Created Date - When the metafield was first created, in shop time zone. Example value: 2025-10-21 07:08:01
alternate name: created_at
sub property of: dateCreated
domain: Metafield
range: dateTime

product id
type: Property
comment: Product ID - The unique ID of the product as set within the main sales platform. Example value: 3891505496131
alternate name: product_id
sub property of: product id
sub property of: identifier
domain: Products Info
range: string

product name
type: Property
comment: Product Name - The name of the product as set within the main sales platform. Example values: Green Soft Socks 3-Pack , Paring Knife Travel Case , Gift Subscription
alternate name: product_name
sub property of: product name
sub property of: name
domain: Products Info
range: string

vendor
type: Property
comment: Product Vendor - The vendor of the product as set within the main sales platform. Example values: Acme , XYZ Corp , Brandless
alternate name: vendor
sub property of: vendor
domain: Products Info
range: string

product type
type: Property
comment: Product Type - The product type as set within the main sales platform. Example values: Jackets , Coffee Mugs , Books
alternate name: product_type
sub property of: product type
sub property of: category
domain: Products Info
range: string

product tags
type: Property
comment: Product Tags - Tags associated with the product, set in the main sales platform. Example values: Upsell , Order Credits , discount_eligible
alternate name: product_tags
sub property of: product tags
sub property of: keywords
domain: Products Info
range: string

product sku
type: Property
comment: Product SKU - The SKU (Stock Keeping Unit) for the product as set within the main sales platform. Example values: GP-BACK-02 , A02630 , POP200NAVY
alternate name: product_sku
sub property of: product sku
sub property of: sku
domain: Products Info
range: string

variant id
type: Property
comment: Product Variant ID - The unique identifier for a specific variant of a product as set within the main sales platform. Example value: 29275946877001
alternate name: variant_id
sub property of: variant id
domain: Products Info
range: string

is gift card
type: Property
comment: Is Gift Card - True if the product purchased is a gift card. Possible values: true , false
alternate name: is_gift_card
sub property of: is gift card
domain: Products Info
range: boolean

properties
type: Property
comment: Product Properties - Custom key–value properties attached to the product line item (e.g., personalization details, bundle metadata, app-specific fields).
alternate name: properties
domain: Products Info
range: Properties Record

properties name
type: Property
comment: Product Property Name - The name or key of the product property.
alternate name: properties_name
sub property of: properties name
domain: Products Info
range: string

properties value
type: Property
comment: Product Property Value - The value assigned to the product property.
alternate name: properties_value
sub property of: properties value
domain: Products Info
range: string

duties
type: Property
comment: Product Duties - Import duties or tariffs applied to the product.
alternate name: duties
domain: Products Info
range: Duties Record

duties duty id
type: Property
comment: Product Duty ID - The unique identifier of the duty applied to the product.
alternate name: duties_duty_id
sub property of: duties duty id
domain: Products Info
range: string

duties tax lines
type: Property
comment: Product Duty Tax Lines - Tax lines charged on the product duty.
alternate name: duties_tax_lines
domain: Products Info
range: Duties Tax Lines Record

duties tax lines price
type: Property
comment: Product Duty Tax Line Amount - The tax amount charged on the product duty per tax line.
alternate name: duties_tax_lines_price
sub property of: duties tax lines price
domain: Products Info
range: double

duties price
type: Property
comment: Product Duty Amount - The monetary amount of duty charged for the product.'
alternate name: duties_price
sub property of: duties price
domain: Products Info
range: double

product name price
type: Property
comment: Product Price - The price of a single product (to the buyer), before discounts. By default shown in the shop's currency. Note: Tax will be included in the product price if the seller has configured the sale to require taxes in the main sales platform.
alternate name: product_name_price
sub property of: product name price
sub property of: price
domain: Products Info
range: double

discount amount for product
type: Property
comment: Total Product Discount - The amount discounted from the product price, before taxes. By default shown in the shop's currency.
alternate name: discount_amount_for_product
sub property of: discount amount for product
domain: Products Info
range: double

net discount amount for product
type: Property
comment: Net Product Discount - The amount discounted from the product price, after taxes. By default shown in the shop's currency.
alternate name: net_discount_amount_for_product
sub property of: net discount amount for product
domain: Products Info
range: double

product name quantity sold
type: Property
comment: Product Units Sold - The total number of individual units sold for the product.
alternate name: product_name_quantity_sold
sub property of: product name quantity sold
domain: Products Info
range: double

single product cost
type: Property
comment: Product Cost - The cost of a single product (to the seller). By default shown in the shop's currency.
alternate name: single_product_cost
sub property of: single product cost
domain: Products Info
range: double

created at
type: Property
comment: Transaction Created Date - The time at which the transaction record was created. Formatted according to the ISO 8601 international standard . Example value: 2024-12-25 11:30:09
alternate name: created_at
sub property of: dateCreated
domain: Transaction
range: dateTime

processed at
type: Property
comment: Transaction Processed Date - The time at which the transaction was processed. Formatted according to the ISO 8601 international standard . Example value: 2024-12-25 11:30:09
alternate name: processed_at
sub property of: processed at
domain: Transaction
range: dateTime

payment gateway name
type: Property
comment: Transaction Payment Gateway - The payment gateway used for the transaction. Example values: shopify_payments , paypal , gift_card
alternate name: payment_gateway_name
sub property of: payment gateway name
domain: Transaction
range: string

currency
type: Property
comment: Transaction Currency - The currency in which the transaction was processed. Example values: USD , EUR
alternate name: currency
sub property of: currency
sub property of: priceCurrency
domain: Transaction
range: string

status
type: Property
comment: Transaction Status - The status of the transaction. Example values: SUCCESS , FAILURE , AWAITING_RESPONSE , PENDING , ERROR
alternate name: status
sub property of: status
domain: Transaction
range: string

amount
type: Property
comment: Transaction Amount - The amount of the transaction.
alternate name: amount
sub property of: amount
sub property of: price
domain: Transaction
range: double

fees
type: Property
comment: Transaction Fees - The fees associated with the transaction.
alternate name: fees
sub property of: fees
domain: Transaction
range: double

event hour
type: Property
comment: Event Hour - The hour of the day the pixel custom conversion event occurred, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Pixel Custom Conversion
range: string

event date
type: Property
comment: Event Date - The date the pixel custom conversion event occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Pixel Custom Conversion
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Pixel Custom Conversion
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Pixel Custom Conversion
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Pixel Custom Conversion
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Pixel Custom Conversion
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Pixel Custom Conversion
range: date

ad id
type: Property
comment: Ad ID - The unique ad ID. Assigned by the ad platform. Example value: 120210439891110007
alternate name: ad_id
domain: Pixel Custom Conversion
range: string

adset id
type: Property
comment: Ad Set ID - The unique ID for the ad set associated with the ad click. Assigned by the ad platform. Example value: 120210439890740003
alternate name: adset_id
sub property of: adset id
domain: Pixel Custom Conversion
range: string

attribution window
type: Property
comment: Attribution Window - The time frame for attributing conversions to the ad. By default lifetime . Example values: 1_day , 7_days , 14_days , 28_days , lifetime
alternate name: attribution_window
sub property of: attribution window
domain: Pixel Custom Conversion
range: string

campaign id
type: Property
comment: Campaign ID - The unique ID for the marketing campaign associated with the ad. Assigned by the ad platform. Example values: 23852438666180053 , 531011533 , 20620285829
alternate name: campaign_id
sub property of: campaign id
domain: Pixel Custom Conversion
range: string

channel
type: Property
comment: Channel - The platform through which the ad was delivered. Example values: facebook-ads , google-ads , Direct
alternate name: channel
sub property of: channel
domain: Pixel Custom Conversion
range: string

email
type: Property
comment: Customer Email - The customer's email address. Example value: [email protected]
alternate name: email
sub property of: email
domain: Pixel Custom Conversion
range: string

event body
type: Property
comment: Pixel Custom Conversion Event Data - The full data payload in raw JSON format, including all event properties defined for the custom conversion event. Learn more about querying pixel custom conversion event data
alternate name: event_body
sub property of: event body
domain: Pixel Custom Conversion
range: Event Body Record

event id
type: Property
comment: Event ID - The unique ID assigned by Triple Pixel to the custom conversion event. Example value: 9m4rs48lg2elVB52xU
alternate name: event_id
sub property of: event id
sub property of: identifier
domain: Pixel Custom Conversion
range: string

event name
type: Property
comment: Event Name - The name assigned to the custom conversion event. Example values: form_fill , start_quiz , quiz_complete , order_sample , answer_question , request_consultation
alternate name: event_name
sub property of: event name
sub property of: name
domain: Pixel Custom Conversion
range: string

event timestamp
type: Property
comment: Event Timestamp - The time the custom conversion event occurred. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: event_timestamp
sub property of: event timestamp
domain: Pixel Custom Conversion
range: dateTime

attribution model
type: Property
comment: Attribution Model - The attribution model used. By default Triple Attribution . Possible values: Total Impact , Triple Attribution , Triple Attribution + Views , Clicks & Views , Linear All , Linear Paid , First Click , Last Click
alternate name: model
sub property of: attribution model
domain: Pixel Custom Conversion
range: string

session id
type: Property
comment: Session ID - The unique session ID assigned by Triple Pixel. Example value: cltlok4y634IRw62AZ_1710700966152
alternate name: session_id
sub property of: session id
domain: Pixel Custom Conversion
range: string

triple id
type: Property
comment: Triple Pixel ID - The unique ID assigned by Triple Pixel to track visitors across sessions. Example value: eltlok4y634IRw62AZ
alternate name: triple_id
sub property of: triple id
domain: Pixel Custom Conversion
range: string

event value
type: Property
comment: Event Conversion Value - The monetary conversion value assigned to the custom conversion event.
alternate name: event_value
sub property of: event value
domain: Pixel Custom Conversion
range: double

linear weight
type: Property
comment: Linear Weight - The weight assigned to the event when using linear attribution models.
alternate name: linear_weight
sub property of: linear weight
domain: Pixel Custom Conversion
range: double

event hour
type: Property
comment: Event Hour - The hour of the day the pixel custom event occurred, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Pixel Custom Event
range: string

event date
type: Property
comment: Event Date - The date the pixel custom event occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Pixel Custom Event
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Pixel Custom Event
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Pixel Custom Event
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Pixel Custom Event
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Pixel Custom Event
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Pixel Custom Event
range: date

data
type: Property
comment: Pixel Custom Event Data - The full data payload in raw JSON format, including all event properties defined for the custom event. Learn more about querying pixel custom event data
alternate name: data
sub property of: data
domain: Pixel Custom Event
range: Data Record

event name
type: Property
comment: Event Name - The name assigned to the custom event. Example values: form_fill , start_quiz , quiz_complete , order_sample , answer_question , request_consultation
alternate name: event_name
sub property of: event name
sub property of: name
domain: Pixel Custom Event
range: string

event timestamp
type: Property
comment: Event Timestamp - The time the custom event occurred. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: event_timestamp
sub property of: event timestamp
domain: Pixel Custom Event
range: dateTime

page view event id
type: Property
comment: Page View Event ID - The unique ID for the page view event during which the custom event occurred. Assigned by Triple Pixel. Example value: 9m4rs48lg2elVB52xU
alternate name: page_view_event_id
sub property of: page view event id
sub property of: identifier
domain: Pixel Custom Event
range: string

triple id
type: Property
comment: Triple Pixel ID - The unique ID assigned by Triple Pixel to track visitors across sessions. Example value: eltlok4y634IRw62AZ
alternate name: triple_id
sub property of: triple id
domain: Pixel Custom Event
range: string

count
type: Property
comment: Pixel Custom Events - The total number of pixel custom events recorded within the selected timeframe.
alternate name: count
sub property of: count
domain: Pixel Custom Event
range: string

city filter
type: Property
comment: City Filter - Filters results by city.
alternate name: city_filter
sub property of: city filter
domain: Pixel Joined
range: string

country filter
type: Property
comment: Country Filter - Filters results by country.
alternate name: country_filter
sub property of: country filter
domain: Pixel Joined
range: string

include custom ad spend
type: Property
comment: Include Custom Ad Spend - Includes custom ad spend in the spend column. Possible: true , false
alternate name: include_custom_ad_spend
sub property of: include custom ad spend
domain: Pixel Joined
range: string

order tags filter
type: Property
comment: Order Tags Filter - Filters orders by tags. Matches any order containing the specified comma-separated tags.
alternate name: order_tags_filter
sub property of: order tags filter
domain: Pixel Joined
range: string

sales platform filter
type: Property
comment: Sales Platform Filter - Filter results by sales platform. Possible values: shopify , amazon , woocommerce , bigcommerce , walmart , tiktok-shops
alternate name: sales_platform_filter
sub property of: sales platform filter
domain: Pixel Joined
range: string

subscription filter
type: Property
comment: Subscription Filter - Filters results by subscription type. Possible values: subscription_first_order : Subscription First Order subscription_recurring_order : Subscription Recurring Order subscription_order : Subscription First Order + Subscription Recurring Order non_subscription_order : Non-Subscription Purchases non_subscription_recurring_order : Subscription First Order + Non-Subscription Purchases
alternate name: subscription_filter
sub property of: subscription filter
domain: Pixel Joined
range: string

use click date
type: Property
comment: Use Click Date - Uses click date instead of purchase date for event_date . Possible values: true , false
alternate name: use_click_date
sub property of: use click date
domain: Pixel Joined
range: date

event hour
type: Property
comment: Event Hour - The hour of the day on which the ad was run or the order was placed, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Pixel Joined
range: string

event date
type: Property
comment: Event Date - The date the ad was run or the order was placed. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Pixel Joined
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Pixel Joined
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Pixel Joined
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Pixel Joined
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Pixel Joined
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Pixel Joined
range: date

account id
type: Property
comment: Ad Account ID - The unique ID for the ad account associated with the ad. Assigned by the ad platform. Example values: act_2168791943307744 , 18ce55770zl , 1986494684391480
alternate name: account_id
sub property of: account id
domain: Pixel Joined
range: string

ad bid amount
type: Property
comment: Ad Bid Amount - The bid amount for the ad. Example values: 15 , 28 , 30
alternate name: ad_bid_amount
sub property of: ad bid amount
domain: Pixel Joined
range: string

ad copy
type: Property
comment: Ad Copy - The full text (copy) of the ad.
alternate name: ad_copy
sub property of: ad copy
domain: Pixel Joined
range: string

ad id
type: Property
comment: Ad ID - The unique ad ID. Assigned by the ad platform. Example value: 120210439891110007
alternate name: ad_id
domain: Pixel Joined
range: string

ad image url
type: Property
comment: Ad Image URL - The URL of the ad image. Example value: https://www.example.com/ad-image.jpg
alternate name: ad_image_url
sub property of: ad image url
sub property of: image
domain: Pixel Joined
range: anyURI

ad manager url
type: Property
comment: Ad Manager URL - Direct link to this ad in the advertising platform (Facebook, Google Ads, etc.) for quick access to campaign management and performance data. Example value: https://adwords.google.com/aw/overview?campaignId=9117023204
alternate name: ad_manager_url
sub property of: ad manager url
sub property of: url
domain: Pixel Joined
range: anyURI

ad name
type: Property
comment: Ad Name - The internal name of the ad within the ad platform. Example values: Kids Ad 1 , Blog 03/12/2023 , 10460_video_black_#5
alternate name: ad_name
sub property of: ad name
domain: Pixel Joined
range: string

ad status
type: Property
comment: Ad Status - The status of the ad. Example values: ACTIVE , PAUSED
alternate name: ad_status
sub property of: ad status
domain: Pixel Joined
range: string

ad title
type: Property
comment: Ad Title - The external, published title that viewers see when the ad is served. Example values: UP TO 50% OFF , The Hype Is Real , Trusted by 4 Million+ Women Worldwide
alternate name: ad_title
sub property of: ad title
domain: Pixel Joined
range: string

ad type
type: Property
comment: Ad Type - The format of the ad. Example values: video , image , carousel , link , VIDEO , GRAPHIC Currently available for Meta and Axon.
alternate name: ad_type
sub property of: ad type
domain: Pixel Joined
range: string

adset bid amount
type: Property
comment: Ad Set Bid Amount - The bid amount for the ad set. Example values: 25 , 35 , 40
alternate name: adset_bid_amount
sub property of: adset bid amount
domain: Pixel Joined
range: string

adset bid strategy
type: Property
comment: Ad Set Bid Strategy - The bidding strategy for the ad set. Example values: LOWEST_COST_WITHOUT_CAP , LOWEST_COST_WITH_BID_CAP , COST_CAP , LOWEST_COST_WITH_MIN_ROAS
alternate name: adset_bid_strategy
sub property of: adset bid strategy
domain: Pixel Joined
range: string

adset id
type: Property
comment: Ad Set ID - The unique ID for the ad set associated with the ad click. Assigned by the ad platform. Example value: 120210439890740003
alternate name: adset_id
sub property of: adset id
domain: Pixel Joined
range: string

adset name
type: Property
comment: Ad Set Name - The name of the ad set within a campaign. Example values: Broad Audience , Bracelets , Wellness
alternate name: adset_name
sub property of: adset name
domain: Pixel Joined
range: string

adset status
type: Property
comment: Ad Set Status - The status of the ad set. Example values: ACTIVE , PAUSED
alternate name: adset_status
sub property of: adset status
domain: Pixel Joined
range: string

attribution window
type: Property
comment: Attribution Window - The time frame for attributing conversions to the ad. By default lifetime . Example values: 1_day , 7_days , 14_days , 28_days , lifetime
alternate name: attribution_window
sub property of: attribution window
domain: Pixel Joined
range: string

campaign bid strategy
type: Property
comment: Campaign Bid Strategy - The bidding strategy for the campaign. Example values: LOWEST_COST_WITHOUT_CAP , LOWEST_COST_WITH_BID_CAP , COST_CAP , LOWEST_COST_WITH_MIN_ROAS
alternate name: campaign_bid_strategy
sub property of: campaign bid strategy
domain: Pixel Joined
range: string

campaign id
type: Property
comment: Campaign ID - The unique ID for the marketing campaign associated with the ad. Assigned by the ad platform. Example values: 23852438666180053 , 531011533 , 20620285829
alternate name: campaign_id
sub property of: campaign id
domain: Pixel Joined
range: string

campaign name
type: Property
comment: Campaign Name - The name of the marketing campaign associated with the ad. Example values: Catalog Retargeting , US Generic Search , Breakfast of Champions Campaign
alternate name: campaign_name
sub property of: campaign name
domain: Pixel Joined
range: string

campaign status
type: Property
comment: Campaign Status - The status of the campaign. Example values: ACTIVE , PAUSED
alternate name: campaign_status
sub property of: campaign status
domain: Pixel Joined
range: string

campaign type
type: Property
comment: Campaign Type - The type of campaign. For Email/SMS data, this maps to report_type . Example values: PERFORMANCE_MAX , SEARCH , flow , campaign
alternate name: campaign_type
sub property of: campaign type
domain: Pixel Joined
range: string

channel
type: Property
comment: Channel - The platform through which the ad was delivered. Example values: facebook-ads , google-ads , Direct
alternate name: channel
sub property of: channel
domain: Pixel Joined
range: string

channel type
type: Property
comment: Messaging Channel Type - The messaging channel used to deliver the communication. Populated for email/SMS providers only; NULL for ad platforms. Example values: email , sms , push
alternate name: channel_type
sub property of: channel type
domain: Pixel Joined
range: string

country
type: Property
comment: Session Country - The country of the session where the order originated. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: country
sub property of: country
domain: Pixel Joined
range: string

ms country
type: Property
comment: MS Session Country - The marketplace country code of the session. See list of countries . Example values: US , CA , GB
alternate name: ms_country
sub property of: ms country
domain: Pixel Joined
range: string

creative cta type
type: Property
comment: Creative CTA Type - The type of call-to-action (CTA) used in the ad. Example values: Shop Now , Learn More , Sign Up
alternate name: creative_cta_type
sub property of: creative cta type
domain: Pixel Joined
range: string

creative distribution format
type: Property
comment: Creative Distribution Format - The ad creative distribution format. Example values: Standard Ad , Dynamic Creative Ad , Unknown
alternate name: creative_distribution_format
sub property of: creative distribution format
domain: Pixel Joined
range: string

creative format
type: Property
comment: Creative Format - The format of the ad creative. Example values: SHARE , VIDEO
alternate name: creative_format
sub property of: creative format
domain: Pixel Joined
range: string

creative id
type: Property
comment: Creative ID - The unique identifier assigned to the creative asset by the ad platform. Example value: 1326015151986179
alternate name: creative_id
sub property of: creative id
domain: Pixel Joined
range: string

destination url
type: Property
comment: Destination URL - The destination URL where users land after clicking the ad. Currently available for Meta, Google, and Pinterest. Example value: https://www.myshop.com/products/productA
alternate name: destination_url
domain: Pixel Joined
range: string

attribution model
type: Property
comment: Attribution Model - The attribution model used. By default Triple Attribution . Possible values: Total Impact , Triple Attribution , Triple Attribution + Views , Clicks & Views , Linear All , Linear Paid , First Click , Last Click
alternate name: model
sub property of: attribution model
domain: Pixel Joined
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Pixel Joined
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Pixel Joined
range: string

url template
type: Property
comment: URL Template - A template URL used to dynamically populate ad URLs with relevant tracking parameters. Example value: utm_source=facebook&utm_campaign={{campaign.name}}
alternate name: url_template
sub property of: url template
domain: Pixel Joined
range: string

video url
type: Property
comment: Video URL - The URL of the ad video. Example value: https://www.youtube.com/embed/example
alternate name: video_url
sub property of: video url
sub property of: url
domain: Pixel Joined
range: anyURI

video url iframe
type: Property
comment: Video URL Iframe - The iframe embed code for displaying the video ad within a web page or app. Example value: https://www.facebook.com/plugins/ video.phpwidth=1080&href=https:// www.facebook.com/123456789/videos/987654321
alternate name: video_url_iframe
sub property of: video url iframe
domain: Pixel Joined
range: string

video url source
type: Property
comment: Video URL Source - The direct file path to the hosted video source, typically used for playback. Example value: https://video-ord5-2.xx.fbcdn.net/o1/v/t2/f2/m69/example-video.mp4?_nc_ht=video-ord5-2.xx.fbcdn.net&_nc_cat=111& oh=1234567890abcdef&oe=67C3D77F
alternate name: video_url_source
sub property of: video url source
domain: Pixel Joined
range: string

add to carts
type: Property
comment: Pixel Add to Carts - The number of unique users who triggered an Add-to-Cart event, as reported by the Pixel.
alternate name: add_to_carts
sub property of: add to carts
domain: Pixel Joined
range: double

addresses
type: Property
comment: Address Details Submitted - The number of times users submitted address details during checkout.
alternate name: addresses
sub property of: addresses
domain: Pixel Joined
range: double

adset daily budget
type: Property
comment: Ad Set Daily Budget - The daily budget (in cents) set for the ad set within a campaign. By default shown in the shop's currency. Example values: 1750 , 6000 , 40000
alternate name: adset_daily_budget
sub property of: adset daily budget
wire encoding: MinorUnits
domain: Pixel Joined
range: long

adset lifetime budget
type: Property
comment: Ad Set Lifetime Budget - The total budget (in cents) set for the ad set within a campaign over its lifetime. By default shown in the shop's currency. Example values: 5000 , 10000 , 20000
alternate name: adset_lifetime_budget
sub property of: adset lifetime budget
wire encoding: MinorUnits
domain: Pixel Joined
range: long

bounces
type: Property
comment: Pixel Bounces - The Pixel-reported number of single-page sessions where the visitor left the site after a single page view.
alternate name: bounces
sub property of: bounces
domain: Pixel Joined
range: double

campaign daily budget
type: Property
comment: Campaign Daily Budget - The daily budget (in cents) for the campaign. Example values: 8000 , 10000 , 15000
alternate name: campaign_daily_budget
sub property of: campaign daily budget
wire encoding: MinorUnits
domain: Pixel Joined
range: long

campaign lifetime budget
type: Property
comment: Campaign Lifetime Budget - The lifetime budget (in cents) for the campaign. Example values: 5000 , 10000 , 20000
alternate name: campaign_lifetime_budget
sub property of: campaign lifetime budget
wire encoding: MinorUnits
domain: Pixel Joined
range: long

channel reported conversion value
type: Property
comment: Channel-Reported Conversion Value - Revenue generated from channel-reported conversions (purchases).
alternate name: channel_reported_conversion_value
sub property of: channel reported conversion value
domain: Pixel Joined
range: double

channel reported conversions
type: Property
comment: Channel-Reported Conversions (Purchases) - Number of channel-reported conversions (purchases).
alternate name: channel_reported_conversions
sub property of: channel reported conversions
domain: Pixel Joined
range: double

channel reported onsite conversion value
type: Property
comment: Channel-Reported Onsite Conversion Value - Revenue from channel-reported purchases made on the ad channel shop (e.g. Meta Shop, TikTok Shop).
alternate name: channel_reported_onsite_conversion_value
sub property of: channel reported onsite conversion value
domain: Pixel Joined
range: double

channel reported onsite purchases
type: Property
comment: Channel-Reported Onsite Purchases - Number of channel-reported purchases made on the ad channel shop (e.g. Meta Shop, TikTok Shop).
alternate name: channel_reported_onsite_purchases
sub property of: channel reported onsite purchases
domain: Pixel Joined
range: double

channel reported visits
type: Property
comment: Channel-Reported Visits - Number of channel-reported visits. Currently available for Criteo only.
alternate name: channel_reported_visits
sub property of: channel reported visits
domain: Pixel Joined
range: double

checkouts
type: Property
comment: Checkouts Started - The number of checkout processes started.
alternate name: checkouts
sub property of: checkouts
domain: Pixel Joined
range: double

clicks
type: Property
comment: Clicks - Number of channel-reported clicks.
alternate name: clicks
sub property of: clicks
domain: Pixel Joined
range: double

cogs
type: Property
comment: Pixel Cost of Goods - The cost of goods for Pixel-reported purchases within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods. Note that COGS for Pixel data is set at attribution time and does not get updated subsequently, so may vary from COGS data in the Orders table.
alternate name: cogs
sub property of: cogs
domain: Pixel Joined
range: double

contacts
type: Property
comment: Add Contact Info - The number of times users submitted contact details during checkout.
alternate name: contacts
sub property of: contacts
domain: Pixel Joined
range: double

delivered
type: Property
comment: SMS Messages Delivered - The channel-reported number of messages that successfully reached the recipients' phones.
alternate name: delivered
sub property of: delivered
domain: Pixel Joined
range: double

email signups
type: Property
comment: Pixel Email Signups - The Pixel-reported total number of users who signed up for the mailing list during a session.
alternate name: email_signups
sub property of: email signups
domain: Pixel Joined
range: double

gross product sales
type: Property
comment: Pixel Gross Sales - Pixel-reported gross sales revenue (before shipping, taxes, discounts, or refunds). Gross Sales = Product Price x Units Sold
alternate name: gross_product_sales
sub property of: gross product sales
domain: Pixel Joined
range: double

impressions
type: Property
comment: Impressions - Number of channel-reported impressions.
alternate name: impressions
sub property of: impressions
domain: Pixel Joined
range: double

new customer cogs
type: Property
comment: Pixel New Customer Cost of Goods - The cost of goods for Pixel-reported purchases by new customers within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods. Note that COGS for Pixel data is set at attribution time and does not get updated subsequently, so may vary from COGS data in the Orders table. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_cogs
sub property of: new customer cogs
domain: Pixel Joined
range: double

new customer order revenue
type: Property
comment: Pixel New Customer Conversion Value - Pixel-reported conversion value (order revenue) derived from New Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_order_revenue
sub property of: new customer order revenue
domain: Pixel Joined
range: double

new customer orders
type: Property
comment: Pixel New Customer Purchases - Number of Pixel-reported orders placed by New Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_orders
domain: Pixel Joined
range: double

new visitors
type: Property
comment: Pixel New Visitors - The Pixel-reported number of first-time visitors to the site.
alternate name: new_visitors
sub property of: new visitors
domain: Pixel Joined
range: double

one day view conversion value
type: Property
comment: One-Day View Conversion Value - The total value of channel-reported purchases made within one day of viewing the ad.
alternate name: one_day_view_conversion_value
sub property of: one day view conversion value
domain: Pixel Joined
range: double

one day view purchases
type: Property
comment: One-Day View Purchases - The total number of channel-reported purchases made within one day of viewing the ad.
alternate name: one_day_view_purchases
sub property of: one day view purchases
domain: Pixel Joined
range: double

opened
type: Property
comment: Opens - The channel-reported number of times the email/sms was opened by recipients.
alternate name: opened
sub property of: opened
domain: Pixel Joined
range: double

order revenue
type: Property
comment: Pixel Conversion Value (CV) - Pixel-reported conversion value (order revenue) after shipping, taxes, and discounts (before refunds). Order Revenue = Gross Sales + Shipping + Taxes − Discounts
alternate name: order_revenue
sub property of: order revenue
domain: Pixel Joined
range: double

orders quantity
type: Property
comment: Pixel Purchases - The total number of Pixel-reported purchases (orders) within the selected timeframe. Note: This value is calculated based on the attribution model, and may be a fractional number.
alternate name: orders_quantity
sub property of: orders quantity
domain: Pixel Joined
range: double

outbound clicks
type: Property
comment: Outbound Clicks - Number of channel-reported outbound clicks.
alternate name: outbound_clicks
sub property of: outbound clicks
domain: Pixel Joined
range: double

payments
type: Property
comment: Add Payment Info - The number of times users submitted payment details during checkout.
alternate name: payments
sub property of: payments
domain: Pixel Joined
range: double

product quantity sold in order
type: Property
comment: Units Sold - The total number of individual product units sold in the order.
alternate name: product_quantity_sold_in_order
sub property of: product quantity sold in order
domain: Pixel Joined
range: double

received
type: Property
comment: Received Messages - The channel-reported number of email messages successfully received by the target audience.
alternate name: received
sub property of: received
domain: Pixel Joined
range: double

refund money
type: Property
comment: Refunds - Total amount returned to customers for refunded sales, refunded taxes, and refunded shipping. Calculated based on the order date. Note that Triple Whale does not track refunds from third-party return management apps (e.g., Loop), so totals may vary from the sales platform. Refunds = Refunded Sales + Refunded Shipping + Refunded Tax
alternate name: refund_money
sub property of: refund money
domain: Pixel Joined
range: double

sent
type: Property
comment: SMS Messages Sent - The channel-reported number of SMS messages sent in the campaign.
alternate name: sent
sub property of: sent
domain: Pixel Joined
range: double

session page views
type: Property
comment: Pixel Session Page Views - The Pixel-reported number of pages viewed during a website session.
alternate name: session_page_views
sub property of: session page views
domain: Pixel Joined
range: double

sessions
type: Property
comment: Pixel Sessions - The Pixel-reported number of online store sessions. Note that Triple Whale defines and tracks sessions differently from the main sales platform so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.
alternate name: sessions
sub property of: sessions
domain: Pixel Joined
range: double

shipping
type: Property
comment: Shipping Details Submitted - The number of times users submitted shipping details during checkout.
alternate name: shipping
sub property of: shipping
domain: Pixel Joined
range: double

spend
type: Property
comment: Ad Spend - Channel-reported ad spend, excluding any custom expenses marked as ad spend.
alternate name: spend
domain: Pixel Joined
range: double

subscribed to list
type: Property
comment: Subscribed to Mailing List - The channel-reported number of recipients subscribed to any mailing list.
alternate name: subscribed_to_list
sub property of: subscribed to list
domain: Pixel Joined
range: double

time on site
type: Property
comment: Pixel Time on Site - The Pixel-reported time spent by users on the site during a session, measured in seconds.
alternate name: time_on_site
sub property of: time on site
domain: Pixel Joined
range: double

unique visitors
type: Property
comment: Pixel Unique Visitors - The Pixel-reported number of unique visitors to the site.
alternate name: unique_visitors
sub property of: unique visitors
domain: Pixel Joined
range: double

unsubscribed
type: Property
comment: Unsubscribed - The channel-reported number of recipients who unsubscribed from any mailing list.
alternate name: unsubscribed
sub property of: unsubscribed
domain: Pixel Joined
range: double

website purchases
type: Property
comment: Website Purchases - The total number of Pixel-reported purchases (orders) during a website session. Excludes recurring subscription purchases.
alternate name: website_purchases
sub property of: website purchases
domain: Pixel Joined
range: double

average page views per session
type: Property
comment: Pixel Average Page Views Per Session - The average number of pages viewed by users during each session. Pixel Average Page Views Per Session = Session Page Views / Number of Sessions
alternate name: average_page_views_per_session
sub property of: average page views per session
domain: Pixel Joined
range: string

average session duration
type: Property
comment: Pixel Average Session Duration - The average time users spend on your site per session. Pixel Average Session Duration (in seconds) = Time on Site / (Number of Sessions - Number of Bounces)
alternate name: average_session_duration
sub property of: average session duration
domain: Pixel Joined
range: string

bounce rate
type: Property
comment: Pixel Bounce Rate - The percentage of single-page visits (bounces) out of total sessions. Pixel Bounce Rate = Number of Bounces / Number of Sessions
alternate name: bounce_rate
sub property of: bounce rate
domain: Pixel Joined
range: string

channel reported aov
type: Property
comment: Channel-Reported AOV - The average order value as reported by the advertising channel. Channel-Reported AOV = Channel-Reported Conversion Value / Number of Channel-Reported Conversions
alternate name: channel_reported_aov
sub property of: channel reported aov
domain: Pixel Joined
range: string

channel reported conversion rate
type: Property
comment: Channel-Reported Conversion Rate - The percentage of visits that convert into orders, as reported by the channel. Channel-Reported Conversion Rate = Number of Channel-Reported Conversions / Number of Visits
alternate name: channel_reported_conversion_rate
sub property of: channel reported conversion rate
domain: Pixel Joined
range: string

channel reported cpa
type: Property
comment: Channel-Reported Cost Per Acquisition - The cost to acquire a single conversion, as reported by the channel. Channel-Reported CPA = Ad Spend / Number of Channel-Reported Conversions
alternate name: channel_reported_cpa
sub property of: channel reported cpa
domain: Pixel Joined
range: string

channel reported roas
type: Property
comment: Channel-Reported Return on Ad Spend - Revenue generated per dollar spent on ads, as reported by the channel. Channel-Reported ROAS = Channel-Reported Conversion Value / Ad Spend
alternate name: channel_reported_roas
sub property of: channel reported roas
domain: Pixel Joined
range: string

cpc
type: Property
comment: Cost Per Click (CPC) - The average cost for each ad click. Cost Per Click (CPC) = Ad Spend / Clicks
alternate name: cpc
sub property of: cpc
domain: Pixel Joined
range: string

cpm
type: Property
comment: Cost Per Mille (CPM) - The cost for 1,000 ad impressions. Cost Per Mille (CPM) = Ad Spend / Impressions x 1000
alternate name: cpm
sub property of: cpm
domain: Pixel Joined
range: string

cpv
type: Property
comment: Cost Per Visit (CPV) - The cost for each visit driven by ads. Cost Per Visit (CPV) = Ad Spend / Number of Visits
alternate name: cpv
sub property of: cpv
domain: Pixel Joined
range: string

ctr
type: Property
comment: Click-Through Rate - The percentage of impressions that result in a click. Click-Through Rate (CTR) = Clicks / Impressions
alternate name: ctr
sub property of: ctr
domain: Pixel Joined
range: string

email signup rate
type: Property
comment: Pixel Email Signup Rate - The percentage of sessions that result in email signups. Pixel Email SUR = Number of Email Signups / Number of Sessions
alternate name: email_signup_rate
sub property of: email signup rate
domain: Pixel Joined
range: string

iroas
type: Property
comment: Pixel Incremental Return on Ad Spend - The additional revenue generated per dollar spent on advertising by comparing conversions between an exposed group (audience that sees the ad) and a holdout group (control group that does not see the ad). Isolates the incremental ROAS of an ad campaign on driving purchases.
alternate name: iroas
sub property of: iroas
domain: Pixel Joined
range: string

ncpa
type: Property
comment: Pixel New Customer Cost Per Acquisition - The cost to acquire a new customer, as reported by Pixel. Pixel NCPA = Blended Ad Spend / Number of New Customer Orders Learn how Triple Whale classifies new/returning customers .
alternate name: ncpa
sub property of: ncpa
domain: Pixel Joined
range: string

new customer roas
type: Property
comment: Pixel New Customer ROAS - Revenue from new customers relative to ad spend. Pixel NC ROAS = New Customer Pixel Conversion Value / Ad Spend Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_roas
sub property of: new customer roas
domain: Pixel Joined
range: string

new customers percent
type: Property
comment: Pixel New Customers Percent - The percentage of Pixel-reported purchases made by new customers. Pixel New Customers % = Number of New Customer Pixel Purchases / Total Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: new_customers_percent
sub property of: new customers percent
domain: Pixel Joined
range: string

outbound ctr
type: Property
comment: Outbound Click-Through Rate - The percentage of impressions that result in outbound clicks. Outbound CTR = Outbound Clicks / Impressions
alternate name: outbound_ctr
sub property of: outbound ctr
domain: Pixel Joined
range: string

pixel aov
type: Property
comment: Pixel AOV - The Pixel-reported average order value. Pixel AOV = Pixel Conversion Value / Number of Pixel Purchases
alternate name: pixel_aov
sub property of: pixel aov
domain: Pixel Joined
range: string

pixel conversion rate
type: Property
comment: Pixel Conversion Rate - The percentage of website sessions that result in purchases, as reported by Pixel. Conversion Rate = Number of Website Purchases / Number of Sessions
alternate name: pixel_conversion_rate
sub property of: pixel conversion rate
domain: Pixel Joined
range: string

pixel conversion value delta
type: Property
comment: Pixel Conversion Value Delta - The difference between Pixel-reported conversion value and channel-reported conversion value. Pixel CV Delta = Pixel Conversion Value - Channel-Reported Conversion Value
alternate name: pixel_conversion_value_delta
sub property of: pixel conversion value delta
domain: Pixel Joined
range: string

pixel cost per add to cart
type: Property
comment: Pixel Cost Per Add To Cart - The cost associated with each add-to-cart action as reported by Pixel. Pixel Cost Per ATC = Ad Spend / Number of Add to Carts
alternate name: pixel_cost_per_add_to_cart
sub property of: pixel cost per add to cart
domain: Pixel Joined
range: string

pixel cost per email signup
type: Property
comment: Pixel Cost Per Email Signup - The cost associated with each email signup as reported by Pixel. Pixel Cost Per ESU = Ad Spend / Number of Email Signups
alternate name: pixel_cost_per_email_signup
sub property of: pixel cost per email signup
domain: Pixel Joined
range: string

pixel cost per new visitor
type: Property
comment: Pixel Cost Per New Visitor - The cost to acquire a new visitor as reported by Pixel. Pixel Cost Per New Visitor = Ad Spend / Number of New Visitors
alternate name: pixel_cost_per_new_visitor
sub property of: pixel cost per new visitor
domain: Pixel Joined
range: string

pixel cost per visitor
type: Property
comment: Pixel Cost Per Visitor - The cost to acquire a unique visitor as reported by Pixel. Pixel Cost Per Visitor = Ad Spend / Number of Unique Visitors
alternate name: pixel_cost_per_visitor
sub property of: pixel cost per visitor
domain: Pixel Joined
range: string

pixel cpa
type: Property
comment: Pixel Cost Per Acquisition - The cost to acquire a purchase as reported by Pixel. Pixel CPA = Ad Spend / Number of Pixel Purchases
alternate name: pixel_cpa
sub property of: pixel cpa
domain: Pixel Joined
range: string

pixel nc aov
type: Property
comment: Pixel New Customer Average Order Value - The average order value for new customers as reported by Pixel. Pixel NC AOV = New Customer Pixel Conversion Value / Number of New Customer Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: pixel_nc_aov
sub property of: pixel nc aov
domain: Pixel Joined
range: string

pixel nc conversion rate
type: Property
comment: Pixel New Customer Conversion Rate - The conversion rate for new customers as reported by Pixel. Pixel NC CR = Number of New Customer Pixel Purchases / Number of New Visitors Learn how Triple Whale classifies new/returning customers .
alternate name: pixel_nc_conversion_rate
sub property of: pixel nc conversion rate
domain: Pixel Joined
range: string

pixel new visitor percent
type: Property
comment: Pixel New Visitor Percent - The percentage of all visitors that are new as reported by Pixel. Pixel New Visitor % = Number of New Visitors / Number of Unique Visitors
alternate name: pixel_new_visitor_percent
sub property of: pixel new visitor percent
domain: Pixel Joined
range: string

pixel profit
type: Property
comment: Pixel Profit - The profit calculated as conversion value (order revenue) minus ad spend and cost of goods, as reported by Pixel. Pixel Profit = Pixel Conversion Value - Ad Spend - Pixel COGS
alternate name: pixel_profit
sub property of: pixel profit
domain: Pixel Joined
range: string

pixel roas
type: Property
comment: Pixel Return on Ad Spend - Pixel-reported revenue relative to ad spend. Pixel ROAS = Pixel Conversion Value / Ad Spend
alternate name: pixel_roas
sub property of: pixel roas
domain: Pixel Joined
range: string

returning customer orders
type: Property
comment: Pixel Returning Customer Purchases - Number of Pixel-reported orders placed by Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_orders
sub property of: returning customer orders
domain: Pixel Joined
range: string

returning customer revenue
type: Property
comment: Pixel Returning Customer Revenue - Pixel-reported conversion value (order revenue) derived from Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_revenue
sub property of: returning customer revenue
domain: Pixel Joined
range: string

returning customers percent
type: Property
comment: Pixel Returning Customers Percent - The percentage of Pixel-reported purchases made by Returning Customers. Pixel New Customers % = Number of Returning Customer Pixel Purchases / Total Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customers_percent
sub property of: returning customers percent
domain: Pixel Joined
range: string

event hour
type: Property
comment: Event Hour - The hour of the day on which the ad was run or the order was placed, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Pixel Keywords Joined
range: string

event date
type: Property
comment: Event Date - The date the ad was run or the order was placed. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Pixel Keywords Joined
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Pixel Keywords Joined
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Pixel Keywords Joined
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Pixel Keywords Joined
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Pixel Keywords Joined
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Pixel Keywords Joined
range: date

account id
type: Property
comment: Ad Account ID - The unique ID for the ad account associated with the ad. Assigned by the ad platform. Example values: act_2168791943307744 , 18ce55770zl , 1986494684391480
alternate name: account_id
sub property of: account id
domain: Pixel Keywords Joined
range: string

adset bid amount
type: Property
comment: Ad Set Bid Amount - The bid amount for the ad set. Example values: 25 , 35 , 40
alternate name: adset_bid_amount
sub property of: adset bid amount
domain: Pixel Keywords Joined
range: string

adset bid strategy
type: Property
comment: Ad Set Bid Strategy - The bidding strategy for the ad set. Example values: LOWEST_COST_WITHOUT_CAP , LOWEST_COST_WITH_BID_CAP , COST_CAP , LOWEST_COST_WITH_MIN_ROAS
alternate name: adset_bid_strategy
sub property of: adset bid strategy
domain: Pixel Keywords Joined
range: string

adset id
type: Property
comment: Ad Set ID - The unique ID for the ad set associated with the ad click. Assigned by the ad platform. Example value: 120210439890740003
alternate name: adset_id
sub property of: adset id
domain: Pixel Keywords Joined
range: string

adset name
type: Property
comment: Ad Set Name - The name of the ad set within a campaign. Example values: Broad Audience , Bracelets , Wellness
alternate name: adset_name
sub property of: adset name
domain: Pixel Keywords Joined
range: string

adset status
type: Property
comment: Ad Set Status - The status of the ad set. Example values: ACTIVE , PAUSED
alternate name: adset_status
sub property of: adset status
domain: Pixel Keywords Joined
range: string

attribution window
type: Property
comment: Attribution Window - The time frame for attributing conversions to the ad. By default lifetime . Example values: 1_day , 7_days , 14_days , 28_days , lifetime
alternate name: attribution_window
sub property of: attribution window
domain: Pixel Keywords Joined
range: string

campaign bid strategy
type: Property
comment: Campaign Bid Strategy - The bidding strategy for the campaign. Example values: LOWEST_COST_WITHOUT_CAP , LOWEST_COST_WITH_BID_CAP , COST_CAP , LOWEST_COST_WITH_MIN_ROAS
alternate name: campaign_bid_strategy
sub property of: campaign bid strategy
domain: Pixel Keywords Joined
range: string

campaign id
type: Property
comment: Campaign ID - The unique ID for the marketing campaign associated with the ad. Assigned by the ad platform. Example values: 23852438666180053 , 531011533 , 20620285829
alternate name: campaign_id
sub property of: campaign id
domain: Pixel Keywords Joined
range: string

campaign name
type: Property
comment: Campaign Name - The name of the marketing campaign associated with the ad. Example values: Catalog Retargeting , US Generic Search , Breakfast of Champions Campaign
alternate name: campaign_name
sub property of: campaign name
domain: Pixel Keywords Joined
range: string

campaign status
type: Property
comment: Campaign Status - The status of the campaign. Example values: ACTIVE , PAUSED
alternate name: campaign_status
sub property of: campaign status
domain: Pixel Keywords Joined
range: string

campaign type
type: Property
comment: Campaign Type - The type of campaign. For Email/SMS data, this maps to report_type . Example values: PERFORMANCE_MAX , SEARCH , flow , campaign
alternate name: campaign_type
sub property of: campaign type
domain: Pixel Keywords Joined
range: string

channel
type: Property
comment: Channel - The platform through which the ad was delivered. Example values: facebook-ads , google-ads , Direct
alternate name: channel
sub property of: channel
domain: Pixel Keywords Joined
range: string

country
type: Property
comment: Session Country - The country of the session where the order originated. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: country
sub property of: country
domain: Pixel Keywords Joined
range: string

ms country
type: Property
comment: MS Session Country - The marketplace country code of the session. See list of countries . Example values: US , CA , GB
alternate name: ms_country
sub property of: ms country
domain: Pixel Keywords Joined
range: string

keyword id
type: Property
comment: Keyword ID - The unique ID assigned to the keyword by the ad platform, captured by Triple Pixel from the ad URL. Example value: 313990984637674
alternate name: keyword_id
sub property of: keyword id
sub property of: identifier
domain: Pixel Keywords Joined
range: string

keyword match type
type: Property
comment: Keyword Match Type - How closely a user’s search query must match the keyword. Possible values: EXACT , PHRASE , BROAD
alternate name: keyword_match_type
sub property of: keyword match type
domain: Pixel Keywords Joined
range: string

keyword status
type: Property
comment: Keyword Status - The status of the keyword. Possible values: ENABLED , PAUSED , REMOVED
alternate name: keyword_status
sub property of: keyword status
domain: Pixel Keywords Joined
range: string

keyword system serving status
type: Property
comment: Keyword System Serving Status - Indicates whether the keyword is currently eligible to serve. Possible values: ELIGIBLE , RARELY_SERVED
alternate name: keyword_system_serving_status
sub property of: keyword system serving status
domain: Pixel Keywords Joined
range: string

keyword text
type: Property
comment: Keyword Text - The text of the keyword as entered in the ad platform. Example values: running shoes , cheap flights , best coffee
alternate name: keyword_text
sub property of: keyword text
sub property of: name
domain: Pixel Keywords Joined
range: string

attribution model
type: Property
comment: Attribution Model - The attribution model used. By default Triple Attribution . Possible values: Total Impact , Triple Attribution , Triple Attribution + Views , Clicks & Views , Linear All , Linear Paid , First Click , Last Click
alternate name: model
sub property of: attribution model
domain: Pixel Keywords Joined
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Pixel Keywords Joined
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Pixel Keywords Joined
range: string

add to carts
type: Property
comment: Pixel Add to Carts - The number of unique users who triggered an Add-to-Cart event, as reported by the Pixel.
alternate name: add_to_carts
sub property of: add to carts
domain: Pixel Keywords Joined
range: double

addresses
type: Property
comment: Address Details Submitted - The number of times users submitted address details during checkout.
alternate name: addresses
sub property of: addresses
domain: Pixel Keywords Joined
range: double

adset daily budget
type: Property
comment: Ad Set Daily Budget - The daily budget (in cents) set for the ad set within a campaign. By default shown in the shop's currency. Example values: 1750 , 6000 , 40000
alternate name: adset_daily_budget
sub property of: adset daily budget
wire encoding: MinorUnits
domain: Pixel Keywords Joined
range: long

adset lifetime budget
type: Property
comment: Ad Set Lifetime Budget - The total budget (in cents) set for the ad set within a campaign over its lifetime. By default shown in the shop's currency. Example values: 5000 , 10000 , 20000
alternate name: adset_lifetime_budget
sub property of: adset lifetime budget
wire encoding: MinorUnits
domain: Pixel Keywords Joined
range: long

bounces
type: Property
comment: Pixel Bounces - The Pixel-reported number of single-page sessions where the visitor left the site after a single page view.
alternate name: bounces
sub property of: bounces
domain: Pixel Keywords Joined
range: double

campaign daily budget
type: Property
comment: Campaign Daily Budget - The daily budget (in cents) for the campaign. Example values: 8000 , 10000 , 15000
alternate name: campaign_daily_budget
sub property of: campaign daily budget
wire encoding: MinorUnits
domain: Pixel Keywords Joined
range: long

campaign lifetime budget
type: Property
comment: Campaign Lifetime Budget - The lifetime budget (in cents) for the campaign. Example values: 5000 , 10000 , 20000
alternate name: campaign_lifetime_budget
sub property of: campaign lifetime budget
wire encoding: MinorUnits
domain: Pixel Keywords Joined
range: long

channel reported conversion value
type: Property
comment: Channel-Reported Conversion Value - Revenue generated from channel-reported conversions (purchases).
alternate name: channel_reported_conversion_value
sub property of: channel reported conversion value
domain: Pixel Keywords Joined
range: double

checkouts
type: Property
comment: Checkouts Started - The number of checkout processes started.
alternate name: checkouts
sub property of: checkouts
domain: Pixel Keywords Joined
range: double

clicks
type: Property
comment: Clicks - Number of channel-reported clicks.
alternate name: clicks
sub property of: clicks
domain: Pixel Keywords Joined
range: double

cogs
type: Property
comment: Pixel Cost of Goods - The cost of goods for Pixel-reported purchases within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods. Note that COGS for Pixel data is set at attribution time and does not get updated subsequently, so may vary from COGS data in the Orders table.
alternate name: cogs
sub property of: cogs
domain: Pixel Keywords Joined
range: double

contacts
type: Property
comment: Add Contact Info - The number of times users submitted contact details during checkout.
alternate name: contacts
sub property of: contacts
domain: Pixel Keywords Joined
range: double

email signups
type: Property
comment: Pixel Email Signups - The Pixel-reported total number of users who signed up for the mailing list during a session.
alternate name: email_signups
sub property of: email signups
domain: Pixel Keywords Joined
range: double

gross product sales
type: Property
comment: Pixel Gross Sales - Pixel-reported gross sales revenue (before shipping, taxes, discounts, or refunds). Gross Sales = Product Price x Units Sold
alternate name: gross_product_sales
sub property of: gross product sales
domain: Pixel Keywords Joined
range: double

impressions
type: Property
comment: Impressions - Number of channel-reported impressions.
alternate name: impressions
sub property of: impressions
domain: Pixel Keywords Joined
range: double

keyword cpc bid
type: Property
comment: Keyword CPC Bid - The bid amount set for the keyword (cost-per-click). By default shown in the shop's currency. Example values: 1500 , 10,000 , 28,000
alternate name: keyword_cpc_bid
sub property of: keyword cpc bid
domain: Pixel Keywords Joined
range: double

keyword effective cpc bid
type: Property
comment: Keyword Effective CPC Bid - The effective CPC bid after platform bid adjustments are applied. By default shown in the shop's currency. Example values: 1500 , 10,000 , 28,000
alternate name: keyword_effective_cpc_bid
sub property of: keyword effective cpc bid
domain: Pixel Keywords Joined
range: double

keyword quality score
type: Property
comment: Keyword Quality Score - The quality score assigned to the keyword by the ad platform (0 – 10, higher is better).
alternate name: keyword_quality_score
sub property of: keyword quality score
domain: Pixel Keywords Joined
range: double

new customer cogs
type: Property
comment: Pixel New Customer Cost of Goods - The cost of goods for Pixel-reported purchases by new customers within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods. Note that COGS for Pixel data is set at attribution time and does not get updated subsequently, so may vary from COGS data in the Orders table. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_cogs
sub property of: new customer cogs
domain: Pixel Keywords Joined
range: double

new customer order revenue
type: Property
comment: Pixel New Customer Conversion Value - Pixel-reported conversion value (order revenue) derived from New Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_order_revenue
sub property of: new customer order revenue
domain: Pixel Keywords Joined
range: double

new customer orders
type: Property
comment: Pixel New Customer Purchases - Number of Pixel-reported orders placed by New Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_orders
domain: Pixel Keywords Joined
range: double

new visitors
type: Property
comment: Pixel New Visitors - The Pixel-reported number of first-time visitors to the site.
alternate name: new_visitors
sub property of: new visitors
domain: Pixel Keywords Joined
range: double

order revenue
type: Property
comment: Pixel Conversion Value (CV) - Pixel-reported conversion value (order revenue) after shipping, taxes, and discounts (before refunds).Order Revenue = Gross Sales + Shipping + Taxes − Discounts Order Revenue = Gross Sales - Discounts + Shipping + Tax
alternate name: order_revenue
sub property of: order revenue
domain: Pixel Keywords Joined
range: double

orders quantity
type: Property
comment: Pixel Purchases - The total number of Pixel-reported purchases (orders) within the selected timeframe. Note: This value is calculated based on the attribution model, and may be a fractional number.
alternate name: orders_quantity
sub property of: orders quantity
domain: Pixel Keywords Joined
range: double

payments
type: Property
comment: Add Payment Info - The number of times users submitted payment details during checkout.
alternate name: payments
sub property of: payments
domain: Pixel Keywords Joined
range: double

product quantity sold in order
type: Property
comment: Units Sold - The total number of individual product units sold in the order.
alternate name: product_quantity_sold_in_order
sub property of: product quantity sold in order
domain: Pixel Keywords Joined
range: double

refund money
type: Property
comment: Refunds - Total amount returned to customers for refunded sales, refunded taxes, and refunded shipping. Calculated based on the order date. Note that Triple Whale does not track refunds from third-party return management apps (e.g., Loop), so totals may vary from the sales platform. Refunds = Refunded Sales + Refunded Shipping + Refunded Tax
alternate name: refund_money
sub property of: refund money
domain: Pixel Keywords Joined
range: double

session page views
type: Property
comment: Pixel Session Page Views - The Pixel-reported number of pages viewed during a website session.
alternate name: session_page_views
sub property of: session page views
domain: Pixel Keywords Joined
range: double

sessions
type: Property
comment: Pixel Sessions - The Pixel-reported number of online store sessions. Note that Triple Whale defines and tracks sessions differently from the main sales platform so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.
alternate name: sessions
sub property of: sessions
domain: Pixel Keywords Joined
range: double

shipping
type: Property
comment: Shipping Details Submitted - The number of times users submitted shipping details during checkout.
alternate name: shipping
sub property of: shipping
domain: Pixel Keywords Joined
range: double

spend
type: Property
comment: Ad Spend - Channel-reported ad spend, excluding any custom expenses marked as ad spend.
alternate name: spend
domain: Pixel Keywords Joined
range: double

time on site
type: Property
comment: Pixel Time on Site - The Pixel-reported time spent by users on the site during a session, measured in seconds.
alternate name: time_on_site
sub property of: time on site
domain: Pixel Keywords Joined
range: double

unique visitors
type: Property
comment: Pixel Unique Visitors - The Pixel-reported number of unique visitors to the site.
alternate name: unique_visitors
sub property of: unique visitors
domain: Pixel Keywords Joined
range: double

website purchases
type: Property
comment: Website Purchases - The total number of Pixel-reported purchases (orders) during a website session. Excludes recurring subscription purchases.
alternate name: website_purchases
sub property of: website purchases
domain: Pixel Keywords Joined
range: double

average page views per session
type: Property
comment: Pixel Average Page Views Per Session - The average number of pages viewed by users during each session. Pixel Average Page Views Per Session = Session Page Views / Number of Sessions
alternate name: average_page_views_per_session
sub property of: average page views per session
domain: Pixel Keywords Joined
range: string

average session duration
type: Property
comment: Pixel Average Session Duration - The average time users spend on your site per session. Pixel Average Session Duration (in seconds) = Time on Site / (Number of Sessions - Number of Bounces)
alternate name: average_session_duration
sub property of: average session duration
domain: Pixel Keywords Joined
range: string

bounce rate
type: Property
comment: Pixel Bounce Rate - The percentage of single-page visits (bounces) out of total sessions. Pixel Bounce Rate = Number of Bounces / Number of Sessions
alternate name: bounce_rate
sub property of: bounce rate
domain: Pixel Keywords Joined
range: string

channel reported roas
type: Property
comment: Channel-Reported Return on Ad Spend - Revenue generated per dollar spent on ads, as reported by the channel. Channel-Reported ROAS = Channel-Reported Conversion Value / Ad Spend
alternate name: channel_reported_roas
sub property of: channel reported roas
domain: Pixel Keywords Joined
range: string

cpc
type: Property
comment: Cost Per Click (CPC) - The average cost for each ad click. Cost Per Click (CPC) = Ad Spend / Clicks
alternate name: cpc
sub property of: cpc
domain: Pixel Keywords Joined
range: string

cpm
type: Property
comment: Cost Per Mille (CPM) - The cost for 1,000 ad impressions. Cost Per Mille (CPM) = Ad Spend / Impressions x 1000
alternate name: cpm
sub property of: cpm
domain: Pixel Keywords Joined
range: string

ctr
type: Property
comment: Click-Through Rate - The percentage of impressions that result in a click. Click-Through Rate (CTR) = Clicks / Impressions
alternate name: ctr
sub property of: ctr
domain: Pixel Keywords Joined
range: string

email signup rate
type: Property
comment: Pixel Email Signup Rate - The percentage of sessions that result in email signups. Pixel Email SUR = Number of Email Signups / Number of Sessions
alternate name: email_signup_rate
sub property of: email signup rate
domain: Pixel Keywords Joined
range: string

iroas
type: Property
comment: Pixel Incremental Return on Ad Spend - The additional revenue generated per dollar spent on advertising by comparing conversions between an exposed group (audience that sees the ad) and a holdout group (control group that does not see the ad). Isolates the incremental ROAS of an ad campaign on driving purchases.
alternate name: iroas
sub property of: iroas
domain: Pixel Keywords Joined
range: string

ncpa
type: Property
comment: Pixel New Customer Cost Per Acquisition - The cost to acquire a new customer, as reported by Pixel. Note that Triple Whale classifies all customers as either new or returning, while the main sales platform may leave some unclassified, potentially leading to discrepancies. Pixel NCPA = Blended Ad Spend / Number of New Customer Orders
alternate name: ncpa
sub property of: ncpa
domain: Pixel Keywords Joined
range: string

new customer roas
type: Property
comment: Pixel New Customer ROAS - Revenue from new customers relative to ad spend. Pixel NC ROAS = New Customer Pixel Conversion Value / Ad Spend Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_roas
sub property of: new customer roas
domain: Pixel Keywords Joined
range: string

new customers percent
type: Property
comment: Pixel New Customers Percent - The percentage of Pixel-reported purchases made by new customers. Pixel New Customers % = Number of New Customer Pixel Purchases / Total Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: new_customers_percent
sub property of: new customers percent
domain: Pixel Keywords Joined
range: string

pixel aov
type: Property
comment: Pixel AOV - The Pixel-reported average order value. Pixel AOV = Pixel Conversion Value / Number of Pixel Purchases
alternate name: pixel_aov
sub property of: pixel aov
domain: Pixel Keywords Joined
range: string

pixel conversion rate
type: Property
comment: Pixel Conversion Rate - The percentage of website sessions that result in purchases, as reported by Pixel. Conversion Rate = Number of Website Purchases / Number of Sessions
alternate name: pixel_conversion_rate
sub property of: pixel conversion rate
domain: Pixel Keywords Joined
range: string

pixel conversion value delta
type: Property
comment: Pixel Conversion Value Delta - The difference between Pixel-reported conversion value and channel-reported conversion value. Pixel CV Delta = Pixel Conversion Value - Channel-Reported Conversion Value
alternate name: pixel_conversion_value_delta
sub property of: pixel conversion value delta
domain: Pixel Keywords Joined
range: string

pixel cost per add to cart
type: Property
comment: Pixel Cost Per Add To Cart - The cost associated with each add-to-cart action as reported by Pixel. Pixel Cost Per ATC = Ad Spend / Number of Add to Carts
alternate name: pixel_cost_per_add_to_cart
sub property of: pixel cost per add to cart
domain: Pixel Keywords Joined
range: string

pixel cost per email signup
type: Property
comment: Pixel Cost Per Email Signup - The cost associated with each email signup as reported by Pixel. Pixel Cost Per ESU = Ad Spend / Number of Email Signups
alternate name: pixel_cost_per_email_signup
sub property of: pixel cost per email signup
domain: Pixel Keywords Joined
range: string

pixel cost per new visitor
type: Property
comment: Pixel Cost Per New Visitor - The cost to acquire a new visitor as reported by Pixel. Pixel Cost Per New Visitor = Ad Spend / Number of New Visitors
alternate name: pixel_cost_per_new_visitor
sub property of: pixel cost per new visitor
domain: Pixel Keywords Joined
range: string

pixel cost per visitor
type: Property
comment: Pixel Cost Per Visitor - The cost to acquire a unique visitor as reported by Pixel. Pixel Cost Per Visitor = Ad Spend / Number of Unique Visitors
alternate name: pixel_cost_per_visitor
sub property of: pixel cost per visitor
domain: Pixel Keywords Joined
range: string

pixel cpa
type: Property
comment: Pixel Cost Per Acquisition - The cost to acquire a purchase as reported by Pixel. Pixel CPA = Ad Spend / Number of Pixel Purchases
alternate name: pixel_cpa
sub property of: pixel cpa
domain: Pixel Keywords Joined
range: string

pixel nc aov
type: Property
comment: Pixel New Customer Average Order Value - The average order value for new customers as reported by Pixel. Note that Triple Whale classifies all customers as either new or returning, while the main sales platform may leave some unclassified, potentially leading to discrepancies. Pixel NC AOV = New Customer Pixel Conversion Value / Number of New Customer Pixel Purchases
alternate name: pixel_nc_aov
sub property of: pixel nc aov
domain: Pixel Keywords Joined
range: string

pixel nc conversion rate
type: Property
comment: Pixel New Customer Conversion Rate - The conversion rate for new customers as reported by Pixel. Note that Triple Whale classifies all customers as either new or returning, while the main sales platform may leave some unclassified, potentially leading to discrepancies. Pixel NC CR = Number of New Customer Pixel Purchases / Number of New Visitors
alternate name: pixel_nc_conversion_rate
sub property of: pixel nc conversion rate
domain: Pixel Keywords Joined
range: string

pixel new visitor percent
type: Property
comment: Pixel New Visitor Percent - The percentage of all visitors that are new as reported by Pixel. Pixel New Visitor % = Number of New Visitors / Number of Unique Visitors
alternate name: pixel_new_visitor_percent
sub property of: pixel new visitor percent
domain: Pixel Keywords Joined
range: string

pixel profit
type: Property
comment: Pixel Profit - The profit calculated as conversion value (order revenue) minus ad spend and cost of goods, as reported by Pixel. Pixel Profit = Pixel Conversion Value - Ad Spend - Pixel COGS
alternate name: pixel_profit
sub property of: pixel profit
domain: Pixel Keywords Joined
range: string

pixel roas
type: Property
comment: Pixel Return on Ad Spend - Pixel-reported revenue relative to ad spend. Pixel ROAS = Pixel Conversion Value / Ad Spend
alternate name: pixel_roas
sub property of: pixel roas
domain: Pixel Keywords Joined
range: string

returning customer orders
type: Property
comment: Pixel Returning Customer Purchases - Number of Pixel-reported orders placed by Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_orders
sub property of: returning customer orders
domain: Pixel Keywords Joined
range: string

returning customer revenue
type: Property
comment: Pixel Returning Customer Revenue - Pixel-reported conversion value (order revenue) derived from Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_revenue
sub property of: returning customer revenue
domain: Pixel Keywords Joined
range: string

returning customers percent
type: Property
comment: Pixel Returning Customers Percent - The percentage of Pixel-reported purchases made by Returning Customers. Pixel New Customers % = Number of Returning Customer Pixel Purchases / Total Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customers_percent
sub property of: returning customers percent
domain: Pixel Keywords Joined
range: string

event hour
type: Property
comment: Event Hour - The hour of the day the order was placed, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Pixel Order
range: string

event date
type: Property
comment: Event Date - The date the order was placed. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Pixel Order
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Pixel Order
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Pixel Order
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Pixel Order
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Pixel Order
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Pixel Order
range: date

account id
type: Property
comment: Ad Account ID - The unique ID for the ad account associated with the ad. Assigned by the ad platform. Example values: act_2168791943307744 , 18ce55770zl , 1986494684391480
alternate name: account_id
sub property of: account id
domain: Pixel Order
range: string

ad id
type: Property
comment: Ad ID - The unique ad ID. Assigned by the ad platform. Example value: 120210439891110007
alternate name: ad_id
domain: Pixel Order
range: string

ad name
type: Property
comment: Ad Name - The name of the ad. Example values: Kids Ad 1 , Read Our Latest Blog 03/12/2023 , 8 best fall looks
alternate name: ad_name
sub property of: ad name
domain: Pixel Order
range: string

adset id
type: Property
comment: Ad Set ID - The unique ID for the ad set associated with the ad click. Assigned by the ad platform. Example value: 120210439890740003
alternate name: adset_id
sub property of: adset id
domain: Pixel Order
range: string

adset name
type: Property
comment: Ad Set Name - The name of the ad set within a campaign. Example values: Broad Audience , Bracelets , Wellness
alternate name: adset_name
sub property of: adset name
domain: Pixel Order
range: string

attribution window
type: Property
comment: Attribution Window - The time frame for attributing conversions to the ad. By default lifetime . Example values: 1_day , 7_days , 14_days , 28_days , lifetime Note: group by attribution_window is unavailable on the Pixel Orders table.
alternate name: attribution_window
sub property of: attribution window
domain: Pixel Order
range: string

billing city
type: Property
comment: Billing City - The city of the customer's billing address. Example value: San Francisco
alternate name: billing_city
sub property of: billing city
sub property of: addressLocality
domain: Pixel Order
range: string

billing country
type: Property
comment: Billing Country - The full name of the customer's billing country. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: billing_country
sub property of: billing country
sub property of: addressCountry
domain: Pixel Order
range: string

billing country code
type: Property
comment: Billing Country Code - The country code of the customer's billing address. See list of countries . Example values: US , CA , GB
alternate name: billing_country_code
sub property of: billing country code
domain: Pixel Order
range: string

billing province
type: Property
comment: Billing State - The state or province of the customer's billing address. Example values: Oregon , British Columbia , Michigan
alternate name: billing_province
sub property of: billing province
sub property of: addressRegion
domain: Pixel Order
range: string

browser
type: Property
comment: Web Browser - The web browser of the session where the order originated. Example values: Chrome , Firefox , Safari
alternate name: browser
sub property of: browser
domain: Pixel Order
range: string

campaign id
type: Property
comment: Campaign ID - The unique ID for the marketing campaign associated with the ad. Assigned by the ad platform. Example values: 23852438666180053 , 531011533 , 20620285829
alternate name: campaign_id
sub property of: campaign id
domain: Pixel Order
range: string

campaign name
type: Property
comment: Campaign Name - The name of the marketing campaign associated with the ad. Example values: Catalog Retargeting , US Generic Search , Breakfast of Champions Campaign
alternate name: campaign_name
sub property of: campaign name
domain: Pixel Order
range: string

campaign type
type: Property
comment: Campaign Type - The type of campaign. Example values: PERFORMANCE_MAX , SEARCH , VIDEO , DEMAND_GEN
alternate name: campaign_type
sub property of: campaign type
domain: Pixel Order
range: string

cancelled at
type: Property
comment: Cancelled Date - The time at which the order was canceled. Formatted according to the ISO 8601 international standard . NULL if the order was not canceled. \n \nExample value: 2022-06-15T19:26:30.000Z
alternate name: cancelled_at
sub property of: cancelled at
domain: Pixel Order
range: dateTime

channel
type: Property
comment: Channel - The platform through which the ad was delivered. Example values: facebook-ads , tiktok-ads , Direct
alternate name: channel
sub property of: channel
domain: Pixel Order
range: string

click date
type: Property
comment: Click Date - The date the ad was clicked. Based on the shop time zone at the moment of the click. Example value: 2024-10-26
alternate name: click_date
sub property of: click date
domain: Pixel Order
range: date

click ts
type: Property
comment: Click Timestamp - The time at which the ad was clicked. Formatted according to the ISO 8601 international standard . Example value: 2024-10-26 20:03:48
alternate name: click_ts
sub property of: click ts
domain: Pixel Order
range: dateTime

created at
type: Property
comment: Order Created Date - The time at which the order record was created. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: created_at
sub property of: dateCreated
domain: Pixel Order
range: dateTime

currency
type: Property
comment: Order Currency - The original currency of the order, before conversion to the shop's currency. All monetary values are automatically converted to the shop's selected currency for display. Example values: USD , GBP , EUR
alternate name: currency
sub property of: currency
sub property of: priceCurrency
domain: Pixel Order
range: string

customer email
type: Property
comment: Customer Email - The customer's email address. Example value: [email protected]
alternate name: customer_email
sub property of: customer email
sub property of: email
domain: Pixel Order
range: string

customer first name
type: Property
comment: Customer First Name - The customer's first name. Example value: John
alternate name: customer_first_name
sub property of: customer first name
sub property of: givenName
domain: Pixel Order
range: string

customer from city
type: Property
comment: Customer City - The city of the customer's shipping address. Example value: San Francisco
alternate name: customer_from_city
sub property of: customer city
sub property of: customer from city
domain: Pixel Order
range: string

customer from country code
type: Property
comment: Customer Country - The country code of the customer's default address. See list of countries . Example values: US , CA , GB
alternate name: customer_from_country_code
sub property of: customer country code
sub property of: customer from country code
domain: Pixel Order
range: string

customer from country name
type: Property
comment: Customer Country Name - The full name of the customer's country. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: customer_from_country_name
sub property of: customer country name
sub property of: customer from country name
domain: Pixel Order
range: string

customer from state code
type: Property
comment: Customer State - The state or province of the customer's shipping address. Example value: CA
alternate name: customer_from_state_code
sub property of: customer state code
sub property of: customer from state code
domain: Pixel Order
range: string

customer id
type: Property
comment: Customer ID - The unique identifier for the customer, assigned by the main sales platform. Example value: 5209503793328
alternate name: customer_id
sub property of: customer id
sub property of: identifier
domain: Pixel Order
range: string

customer id key
type: Property
comment: Customer ID Key - Join key for connecting this table to the Customers table. Contains customer_id for Shopify shops and customer_email for non-Shopify shops (e.g., Amazon, BigCommerce, WooCommerce). Example values: 5209503793328 , [email protected]
alternate name: customer_id_key
sub property of: customer id key
domain: Pixel Order
range: string

customer last name
type: Property
comment: Customer Last Name - The last name of the customer. Example value: Doe
alternate name: customer_last_name
sub property of: customer last name
sub property of: familyName
domain: Pixel Order
range: string

customer tags
type: Property
comment: Customer Tags - Tags associated with the customer, set in the main sales platform. Example values: Active Subscriber , PayPal_user , Login with FB
alternate name: customer_tags
sub property of: customer tags
domain: Pixel Order
range: string

device
type: Property
comment: Device - The type of device used by the visitor for the session. Example values: mobile , desktop , tablet , wearable
alternate name: device
sub property of: device
domain: Pixel Order
range: string

discount code
type: Property
comment: Discount Code - The discount code or promotion name used in the order. Set by the seller in the main sales platform. Example values: WELCOME10 , Replacement for defective item , 807QRWMNK2
alternate name: discount_code
sub property of: discount code
domain: Pixel Order
range: string

fulfillment status
type: Property
comment: Fulfillment Status - The fulfillment status of the order. Example values: fulfilled , partial , restocked
alternate name: fulfillment_status
sub property of: fulfillment status
domain: Pixel Order
range: string

is first order in subscription
type: Property
comment: Is First Order in Subscription - True if the order is the first in a subscription series. Possible values: true , false
alternate name: is_first_order_in_subscription
sub property of: is first order in subscription
domain: Pixel Order
range: boolean

is new customer
type: Property
comment: Is New Customer - True if this is the customer's first order. Possible values: true , false Learn how Triple Whale classifies new/returning customers .
alternate name: is_new_customer
sub property of: is new customer
domain: Pixel Order
range: boolean

is subscription order
type: Property
comment: Is Subscription Order - True if the order is part of a subscription. Possible values: true , false
alternate name: is_subscription_order
sub property of: is subscription order
domain: Pixel Order
range: boolean

landing page
type: Property
comment: Landing Page - The URL path (without query parameters) of the page the visitor landed after clicking on an ad or link, indicating the first page viewed in a session. Example value: /myshop/collections/green_sweater
alternate name: landing_page
sub property of: landing page
domain: Pixel Order
range: string

attribution model
type: Property
comment: Attribution Model - The attribution model used. By default Triple Attribution . Possible values: Total Impact , Triple Attribution , Triple Attribution + Views , Clicks & Views , Linear All , Linear Paid , First Click , Last Click Note that Total Impact is not available on the Pixel Orders table.
alternate name: model
sub property of: attribution model
domain: Pixel Order
range: string

order id
type: Property
comment: Order ID - The unique order ID, assigned by the main sales platform. Example value: 4930225799243
alternate name: order_id
sub property of: order id
sub property of: orderNumber
domain: Pixel Order
range: string

order name
type: Property
comment: Order Name - The name of the order as assigned by the seller on the main sales platform. Example values: #2188464 , Ex-2163819-9
alternate name: order_name
sub property of: order name
sub property of: name
domain: Pixel Order
range: string

platform
type: Property
comment: Sales Platform - The sales platform where the order was processed. Example values: Shopify , Amazon
alternate name: platform
sub property of: platform
domain: Pixel Order
range: string

products info
type: Property
comment: Products - Details about the products associated with the order (at the level of the variant), including name, product ID, variant ID, type, SKU, etc. Returns the latest product information, not necessarily the data at the time the order was placed.
alternate name: productsInfo
domain: Pixel Order
range: Products Info

session city
type: Property
comment: Session City - The city of the session where the order originated. Example values: San Francisco , Tel Aviv , Kyiv
alternate name: session_city
sub property of: session city
domain: Pixel Order
range: string

session country
type: Property
comment: Session Country - The country of the session where the order originated. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: session_country
sub property of: session country
domain: Pixel Order
range: string

session id
type: Property
comment: Session ID - The unique session ID assigned by Triple Pixel. Note: Only sessions with an order are included in the Pixel Orders table. For data on all sessions, use the Sessions table. Example value: cltlok4y634IRw62AZ_1710700966152
alternate name: session_id
sub property of: session id
domain: Pixel Order
range: string

shipping city
type: Property
comment: Shipping City - The city of the shipping address. Example value: San Francisco
alternate name: shipping_city
sub property of: shipping city
domain: Pixel Order
range: string

shipping country code
type: Property
comment: Shipping Country Code - The country code of the shipping address. See list of countries . Example values: US , CA , GB
alternate name: shipping_country_code
sub property of: shipping country code
domain: Pixel Order
range: string

shipping country name
type: Property
comment: Shipping Country Name - The full name of the shipping country. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: shipping_country_name
sub property of: shipping country name
domain: Pixel Order
range: string

shipping state
type: Property
comment: Shipping State - The province or state of the shipping address. Example value: California
alternate name: shipping_state
sub property of: shipping state
domain: Pixel Order
range: string

shipping state code
type: Property
comment: Shipping State Code - The province or state code of the shipping address. Example value: CA
alternate name: shipping_state_code
sub property of: shipping state code
domain: Pixel Order
range: string

shipping zip
type: Property
comment: Shipping Zip Code - The zip/postal code of the customer's shipping address. Example values: 48104 , 18235-2239 , CH25 9BH
alternate name: shipping_zip
sub property of: shipping zip
sub property of: postalCode
domain: Pixel Order
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Pixel Order
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Pixel Order
range: string

shop timezone
type: Property
comment: Shop Timezone - The designated timezone of the shop according to the tz database .
alternate name: shop_timezone
sub property of: shop timezone
domain: Pixel Order
range: string

source name
type: Property
comment: Source - The origin of the order as designated by the seller on the main sales platform. Example values: web , pos , tiktok
alternate name: source_name
sub property of: source name
domain: Pixel Order
range: string

tags
type: Property
comment: Tags - Tags associated with the order, assigned by the seller in the main sales platform. Example values: Upsell , Order Credits , discount_eligible
alternate name: tags
sub property of: keywords
domain: Pixel Order
range: string

triple id
type: Property
comment: Triple Pixel ID - The unique ID assigned by Triple Pixel to track visitors across sessions. Example value: cltlok4y634IRw62AZ
alternate name: triple_id
sub property of: triple id
domain: Pixel Order
range: string

utm medium
type: Property
comment: UTM Medium - The UTM medium parameter captured by Triple Pixel from the ad URL Example values: sponsored , paid , profile_link
alternate name: utm_medium
sub property of: utm medium
domain: Pixel Order
range: string

utm source
type: Property
comment: UTM Source - The UTM source parameter captured by Triple Pixel from the ad URL. Example values: web , pos , tiktok , facebook , google , newsletter
alternate name: utm_source
sub property of: utm source
domain: Pixel Order
range: string

cost of goods
type: Property
comment: Cost of Goods (COGS) - The cost of goods for Pixel-reported purchases within the selected time frame (before refunds). Imported from the main sales platform, or edit these in Cost Settings > Cost of Goods. Note that COGS for Pixel data is set at attribution time and does not get updated subsequently, so may vary from COGS in the Orders table.
alternate name: cost_of_goods
sub property of: cost of goods
domain: Pixel Order
range: double

currency rate
type: Property
comment: Currency Rate - The rate used to convert monetary values to the shop's currency. If no conversion was applied, the value is 1 . To convert back to the original currency, divide by this rate.
alternate name: currency_rate
sub property of: currency rate
domain: Pixel Order
range: double

custom expenses
type: Property
comment: Order-Level Custom Expenses - Additional custom expenses associated with individual orders. Import these using the Enrich Orders Data API endpoint.
alternate name: custom_expenses
sub property of: custom expenses
domain: Pixel Order
range: double

custom gross profit
type: Property
comment: Custom Gross Profit - Custom gross profit for individual orders. Import using the Enrich Orders Data API endpoint.
alternate name: custom_gross_profit
sub property of: custom gross profit
domain: Pixel Order
range: double

custom gross sales
type: Property
comment: Custom Gross Sales - Custom gross sales for individual orders. Import using the Enrich Orders Data API endpoint.
alternate name: custom_gross_sales
sub property of: custom gross sales
domain: Pixel Order
range: double

custom net revenue
type: Property
comment: Custom Net Revenue - Custom net revenue for individual orders. Import using the Enrich Orders Data API endpoint.
alternate name: custom_net_revenue
sub property of: custom net revenue
domain: Pixel Order
range: double

custom orders quantity
type: Property
comment: Custom Orders Quantity - The custom-defined quantity of orders to count for the single order_id . Possible values: 0 , 1 Import using the Enrich Orders Data API endpoint.
alternate name: custom_orders_quantity
sub property of: custom orders quantity
domain: Pixel Order
range: double

custom total items quantity
type: Property
comment: Custom Total Items - The custom-defined total number of items in the order. Import using the Enrich Orders Data API endpoint.
alternate name: custom_total_items_quantity
sub property of: custom total items quantity
domain: Pixel Order
range: double

discount amount
type: Property
comment: Discounts - The total discount amount applied to the order, including shipping discounts.
alternate name: discount_amount
sub property of: discount amount
domain: Pixel Order
range: double

discount amount for product
type: Property
comment: Product Discount Amount - The total product discount amount applied to the order.
alternate name: discount_amount_for_product
sub property of: discount amount for product
domain: Pixel Order
range: double

discount amount for shipping
type: Property
comment: Shipping Discount Amount - The total shipping discount amount applied to the order.
alternate name: discount_amount_for_shipping
sub property of: discount amount for shipping
domain: Pixel Order
range: double

gross product sales
type: Property
comment: Gross Sales - Gross sales revenue (before shipping, taxes, discounts, or refunds). Gross Sales = Product Price x Units Sold
alternate name: gross_product_sales
sub property of: gross product sales
domain: Pixel Order
range: double

handling fees
type: Property
comment: Handling Fees - Handling fees (e.g. boxing, packaging, or “pick & pack” services) paid by the seller for orders in the selected time frame. Edit these in Cost Settings > Cost of Goods.
alternate name: handling_fees
sub property of: handling fees
domain: Pixel Order
range: double

order revenue
type: Property
comment: Order Revenue - Revenue earned after shipping, taxes, and discounts (before refunds). Order Revenue = Gross Sales + Shipping + Taxes − Discounts
alternate name: order_revenue
sub property of: order revenue
domain: Pixel Order
range: double

orders quantity
type: Property
comment: Pixel Purchases - The total number of Pixel-reported purchases (orders) within the selected timeframe. Note: This value is calculated based on the attribution model, and may be a fractional number.
alternate name: orders_quantity
sub property of: orders quantity
domain: Pixel Order
range: double

payment gateway costs
type: Property
comment: Payment Gateway Costs - Payment processing fees (not including currency conversion fees) paid by the seller. Edit these in Cost Settings > Gateway Costs.
alternate name: payment_gateway_costs
sub property of: payment gateway costs
domain: Pixel Order
range: double

product quantity sold in order
type: Property
comment: Units Sold - The total number of individual product units sold in the order.
alternate name: product_quantity_sold_in_order
sub property of: product quantity sold in order
domain: Pixel Order
range: double

refund money
type: Property
comment: Refunds - Total amount returned to customers for refunded sales, refunded taxes, and refunded shipping. Calculated based on the order date. Note that Triple Whale does not track refunds from third-party return management apps (e.g., Loop), so totals may vary from the sales platform. Refunds = Refunded Sales + Refunded Shipping + Refunded Tax
alternate name: refund_money
sub property of: refund money
domain: Pixel Order
range: double

shipping costs
type: Property
comment: Shipping Costs - Shipping costs paid by the seller for orders within the select timeframe. Edit these in Cost Settings > Shipping.
alternate name: shipping_costs
sub property of: shipping costs
domain: Pixel Order
range: double

shipping price
type: Property
comment: Shipping Price - The total shipping price of the order, including shipping taxes and shipping discounts.
alternate name: shipping_price
sub property of: shipping price
sub property of: price
domain: Pixel Order
range: double

taxes
type: Property
comment: Taxes - Amount customers paid in taxes (excluding refunded taxes).
alternate name: taxes
sub property of: taxes
domain: Pixel Order
range: double

aov
type: Property
comment: Pixel Average Order Value - The Pixel-reported average order value. Pixel AOV = Pixel Conversion Value / Number of Pixel Purchases
alternate name: aov
sub property of: aov
domain: Pixel Order
range: string

ltv
type: Property
comment: Lifetime Value - The average order revenue per customer, for orders placed within the selected timeframe. LTV = Order Revenue / Unique Customers
alternate name: ltv
sub property of: ltv
domain: Pixel Order
range: string

new customer orders
type: Property
comment: Pixel New Customer Purchases - The total number of orders placed by new customers within the selected time frame. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_orders
domain: Pixel Order
range: string

new customer revenue
type: Property
comment: Pixel New Customer Revenue - The total revenue derived from orders by new customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_revenue
domain: Pixel Order
range: string

new customers percent
type: Property
comment: Pixel New Customers Percent - The percentage of Pixel-reported purchases made by new customers. Pixel New Customers % = Number of New Customer Pixel Purchases / Total Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: new_customers_percent
sub property of: new customers percent
domain: Pixel Order
range: string

orders with amount
type: Property
comment: Non-Zero Pixel Purchases - The total number of Pixel-reported purchases with a revenue greater than zero. Non-Zero Pixel Purchases = Count of Pixel Purchases where Order Revenue > $0
alternate name: orders_with_amount
domain: Pixel Order
range: string

returning customer orders
type: Property
comment: Pixel Returning Customer Purchases - Number of Pixel-reported orders placed by Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_orders
sub property of: returning customer orders
domain: Pixel Order
range: string

returning customer revenue
type: Property
comment: Pixel Returning Customer Revenue - Pixel-reported conversion value (order revenue) derived from Returning Customers. Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customer_revenue
sub property of: returning customer revenue
domain: Pixel Order
range: string

returning customers percent
type: Property
comment: Pixel Returning Customers Percent - The percentage of Pixel-reported purchases made by Returning Customers. Pixel New Customers % = Number of Returning Customer Pixel Purchases / Total Pixel Purchases Learn how Triple Whale classifies new/returning customers .
alternate name: returning_customers_percent
sub property of: returning customers percent
domain: Pixel Order
range: string

true aov
type: Property
comment: Pixel True Average Order Value - The average non-zero order value (before shipping or taxes), as reported by the sales platform. True AOV = (Order Revenue - Shipping Price - Taxes) / Number of Orders > $0
alternate name: true_aov
sub property of: true aov
domain: Pixel Order
range: string

unique customers
type: Property
comment: Unique Customers - Number of unique customers who placed orders within the selected timeframe.
alternate name: unique_customers
sub property of: unique customers
domain: Pixel Order
range: string

product id
type: Property
comment: Product ID - The unique ID of the product as set within the main sales platform. Example value: 3891505496131
alternate name: product_id
sub property of: product id
sub property of: identifier
domain: Products Info
range: string

product name
type: Property
comment: Product Name - The name of the product as set within the main sales platform. Example values: Green Soft Socks 3-Pack , Paring Knife Travel Case , Gift Subscription
alternate name: product_name
sub property of: product name
sub property of: name
domain: Products Info
range: string

vendor
type: Property
comment: Product Vendor - The vendor of the product as set within the main sales platform. Example values: Acme , XYZ Corp , Brandless
alternate name: vendor
sub property of: vendor
domain: Products Info
range: string

product type
type: Property
comment: Product Type - The product type as set within the main sales platform. Example values: Jackets , Coffee Mugs , Books
alternate name: product_type
sub property of: product type
domain: Products Info
range: string

product tags
type: Property
comment: Product Tags - Tags associated with the product, set in the main sales platform. Example values: Upsell , Order Credits , discount_eligible
alternate name: product_tags
sub property of: product tags
sub property of: keywords
domain: Products Info
range: string

product sku
type: Property
comment: Product SKU - The SKU (Stock Keeping Unit) for the product as set within the main sales platform. Example values: GP-BACK-02 , A02630 , POP200NAVY
alternate name: product_sku
sub property of: product sku
sub property of: sku
domain: Products Info
range: string

variant id
type: Property
comment: Product Variant ID - The unique ID for a specific variant of a product as set within the main sales platform. Example value: 29275946877001
alternate name: variant_id
sub property of: variant id
domain: Products Info
range: string

is gift card
type: Property
comment: Is Gift Card - True if the product purchased is a gift card. Possible values: true , false
alternate name: is_gift_card
sub property of: is gift card
domain: Products Info
range: boolean

properties
type: Property
comment: Product Properties - Custom key–value properties attached to the product line item (e.g., personalization details, bundle metadata, app-specific fields).
alternate name: properties
domain: Products Info
range: Properties Record

properties name
type: Property
comment: Product Property Name - The name or key of the product property.
alternate name: properties_name
sub property of: properties name
domain: Products Info
range: string

properties value
type: Property
comment: Product Property Value - The value assigned to the product property.
alternate name: properties_value
sub property of: properties value
domain: Products Info
range: string

duties
type: Property
comment: Product Duties - Import duties or tariffs applied to the product.
alternate name: duties
domain: Products Info
range: Duties Record

duties duty id
type: Property
comment: Product Duty ID - The unique identifier of the duty applied to the product.
alternate name: duties_duty_id
sub property of: duties duty id
domain: Products Info
range: string

duties tax lines
type: Property
comment: Product Duty Tax Lines - Tax lines charged on the product duty.
alternate name: duties_tax_lines
domain: Products Info
range: Duties Tax Lines Record

duties tax lines price
type: Property
comment: Product Duty Tax Line Amount - The tax amount charged on the product duty per tax line.
alternate name: duties_tax_lines_price
sub property of: duties tax lines price
domain: Products Info
range: double

duties price
type: Property
comment: Product Duty Amount - The monetary amount of duty charged for the product.'
alternate name: duties_price
sub property of: duties price
domain: Products Info
range: double

product name price
type: Property
comment: Product Price - The price of a single product (to the buyer).
alternate name: product_name_price
sub property of: product name price
sub property of: price
domain: Products Info
range: double

discount amount for product
type: Property
comment: Total Product Discount - The amount discounted from the product price, before taxes. By default shown in the shop's currency.
alternate name: discount_amount_for_product
sub property of: discount amount for product
domain: Products Info
range: double

net discount amount for product
type: Property
comment: Net Product Discount - The amount discounted from the product price, after taxes. By default shown in the shop's currency.
alternate name: net_discount_amount_for_product
sub property of: net discount amount for product
domain: Products Info
range: double

product name quantity sold
type: Property
comment: Product Units Sold - The total number of individual units sold for the product.
alternate name: product_name_quantity_sold
sub property of: product name quantity sold
sub property of: quantity sold
domain: Products Info
range: double

single product cost
type: Property
comment: Product Cost - The cost of a single product (to the seller).
alternate name: single_product_cost
sub property of: single product cost
domain: Products Info
range: double

event hour
type: Property
comment: Event Hour - The hour of the day the post-purchase survey was submitted, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Post Purchase Survey
range: string

event date
type: Property
comment: Event Date - The date the post-purchase survey was submitted. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Post Purchase Survey
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Post Purchase Survey
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Post Purchase Survey
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Post Purchase Survey
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Post Purchase Survey
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Post Purchase Survey
range: date

answer
type: Property
comment: Answer - The response provided by the customer to the survey question. Example values: Online search , Social media , From a friend
alternate name: answer
sub property of: answer
domain: Post Purchase Survey
range: string

customer email
type: Property
comment: Customer Email - The customer’s email address. Example value: [email protected]
alternate name: customer_email
sub property of: customer email
sub property of: email
domain: Post Purchase Survey
range: string

customer id
type: Property
comment: Customer ID - The unique customer ID. Assigned by the main shop platform. Example value: 5209503793328
alternate name: customer_id
sub property of: customer id
sub property of: identifier
domain: Post Purchase Survey
range: string

customer phone
type: Property
comment: Customer Phone - The customer's phone number. Example value: 18005550199
alternate name: customer_phone
sub property of: customer phone
sub property of: telephone
domain: Post Purchase Survey
range: string

order id
type: Property
comment: Order ID - The unique order ID. Assigned by the main shop platform. Example value: 4930225799243
alternate name: order_id
sub property of: order id
sub property of: identifier
domain: Post Purchase Survey
range: string

question
type: Property
comment: Survey Question - The specific survey question asked to the customer. Example value: How did you first hear about us?
alternate name: question
sub property of: question
sub property of: text
domain: Post Purchase Survey
range: string

question type
type: Property
comment: Question Type - The type of the question asked. Example values: standard , custom
alternate name: question_type
sub property of: question type
domain: Post Purchase Survey
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Post Purchase Survey
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Post Purchase Survey
range: string

source
type: Property
comment: Source - The traffic source or referral channel that directed the customer to the survey. Example values: google-ads , facebook-ads , snapchat-ads See full list of standardized PPS source IDs
alternate name: source
sub property of: source
domain: Post Purchase Survey
range: string

survey type
type: Property
comment: Survey Type (Platform) - The post-purchase survey platform used. Example values: KNO , TW-survey , FAIRING
alternate name: survey_type
sub property of: survey type
domain: Post Purchase Survey
range: string

include amazon
type: Property
comment: Include Amazon - Includes Amazon sales data in the results, in addition to the main sales platform. Possible values: true , false Defaults to false .
alternate name: include_amazon
sub property of: include amazon
domain: Product Analytics
range: string

include free products
type: Property
comment: Include Free Products - Includes products considered "free" based on multi-item discounts. Possible values: true , false Defaults to false . Set to true to match order-based totals with the Summary page. Note: Some discounts are spread across multiple items in an order; if the discount fully covers the price of some of the items, those items are counted as “free".
alternate name: include_free_products
sub property of: include free products
domain: Product Analytics
range: string

include non active products
type: Property
comment: Include Non-Active Products - Includes non-active (e.g. draft or pending) products. Possible values: true , false Defaults to false . Set to true to match order-based totals with the Summary page.
alternate name: include_non_active_products
sub property of: include non active products
domain: Product Analytics
range: string

event date
type: Property
comment: Event Date - The date the order was placed. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Product Analytics
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Product Analytics
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Product Analytics
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Product Analytics
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Product Analytics
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Product Analytics
range: date

collection id
type: Property
comment: Collection ID - The unique ID of the collection as defined in the sales platform. Example value: 123456789
alternate name: collection_id
sub property of: collection id
sub property of: identifier
domain: Product Analytics
range: string

collection name
type: Property
comment: Collection Name - The name of the collection as defined in the sales platform. Example values: Summer Gift Guide , Long-Sleeve Packs , Christmas Collection
alternate name: collection_name
sub property of: collection name
sub property of: name
domain: Product Analytics
range: string

entity
type: Property
comment: Entity Type - The entity type of the item. Example values: product , variant , product_collection
alternate name: entity
sub property of: entity
domain: Product Analytics
range: string

id
type: Property
comment: ID - The unique ID of the item for the current row. The value depends on the granularity level of the query (variant-level granularity → variant_id ; product-level granularity → product_id ; collection-level granularity → collection_id ). Example value: 3891505496131
alternate name: id
sub property of: id
sub property of: identifier
domain: Product Analytics
range: string

inventory quantity
type: Property
comment: Inventory Quantity - The current inventory quantity of the product or variant. Example values: 21749 , 57 , 332
alternate name: inventory_quantity
sub property of: inventory quantity
domain: Product Analytics
range: string

name
type: Property
comment: Name - The name of the item for the current row. The value depends on the granularity level of the query (variant-level granularity → variant_name ; product-level granularity → product_name ; collection-level granularity → collection_name ). Example values: Paring Knife Travel Case , Forest Green , Christmas Collection
alternate name: name
sub property of: name
domain: Product Analytics
range: string

product id
type: Property
comment: Product ID - The unique ID of the product as defined in the sales platform. Example value: 3891505496131
alternate name: product_id
sub property of: product id
sub property of: identifier
domain: Product Analytics
range: string

product image url
type: Property
comment: Product Image URL - The URL of the product image.
alternate name: product_image_url
sub property of: product image url
sub property of: image
domain: Product Analytics
range: anyURI

product name
type: Property
comment: Product Name - The name of the product as defined in the sales platform. This value is always product-level (e.g., “T-Shirt”, “Hoodie”) even when querying variant-level granularity, ensuring each variant row also shows the product it belongs to. Example values: Green Soft Socks 3-Pack , Paring Knife Travel Case , Gift Subscription
alternate name: product_name
sub property of: product name
sub property of: name
domain: Product Analytics
range: string

product tags
type: Property
comment: Product Tags - Tags associated with the product, assigned by the seller in the sales platform. Example values: 3-pack , Sale , discount_eligible
alternate name: product_tags
sub property of: product tags
sub property of: keywords
domain: Product Analytics
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Product Analytics
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Product Analytics
range: string

sku
type: Property
comment: SKU - The SKU (Stock Keeping Unit) for the product or variant as set within the main sales platform. Example values: GP-BACK-02 , A02630 , POP200NAVY
alternate name: sku
sub property of: sku
domain: Product Analytics
range: string

variant id
type: Property
comment: Variant ID - The unique ID of the variant as set within the main sales platform. Example value: 33193425920151
alternate name: variant_id
sub property of: variant id
sub property of: identifier
domain: Product Analytics
range: string

variant name
type: Property
comment: Variant Name - The name of the variant as defined in the main sales platform. Example values: Forest Green , M , iPhone 14 Pro
alternate name: variant_name
sub property of: variant name
sub property of: name
domain: Product Analytics
range: string

vendor
type: Property
comment: Vendor - The vendor of the product or variant. Example values: Route , Canon , Corso , MyShop
alternate name: vendor
sub property of: vendor
domain: Product Analytics
range: string

added to cart events
type: Property
comment: Added to Cart Events - Number of times the product or variant was added to a cart. Adding multiple units in a single action counts as one event.
alternate name: added_to_cart_events
sub property of: added to cart events
domain: Product Analytics
range: double

added to cart items
type: Property
comment: Added to Cart Items - Total quantity of the product or variant added to carts. Each unit counts individually, even when multiple units are added in a single action.
alternate name: added_to_cart_items
sub property of: added to cart items
domain: Product Analytics
range: double

clicks
type: Property
comment: Clicks - Total number of ad clicks attributed to the product or variant, based on its share of units sold per ad. Clicks for Product = (Units Sold for Product / Units Sold for Ad) × Clicks for Ad, summed across all relevant ads and campaigns.
alternate name: clicks
sub property of: clicks
domain: Product Analytics
range: double

customers
type: Property
comment: Customers - Total number of unique customers who purchased the product or variant.
alternate name: customers
sub property of: customers
domain: Product Analytics
range: double

fulfillment costs
type: Property
comment: Fulfillment Costs - Total costs associated with fulfilling orders that include the product or variant. By default shown in the shop's currency. Fulfillment Costs = Cost of Goods + Handling Fees + (Shipping Price + Payment Gateway Costs) / Total Items in Order × Units Sold Cost of Goods, Handling Fees, and Payment Gateway Costs are configured in Cost Settings . Shipping Price is the amount the customer paid at checkout.
alternate name: fulfillment_costs
sub property of: fulfillment costs
domain: Product Analytics
range: double

impressions
type: Property
comment: Impressions - Total number of ad impressions attributed to the product or variant, based on its share of units sold per ad. Impressions for Product = (Units Sold for Product / Units Sold for Ad) × Impressions for Ad, summed across all relevant ads and campaigns.
alternate name: impressions
sub property of: impressions
domain: Product Analytics
range: double

new customer fulfillment costs
type: Property
comment: New Customer Fulfillment Costs - Total costs associated with fulfilling orders that include the product or variant, for orders placed by new customers. By default shown in the shop's currency. Fulfillment Costs = Cost of Goods + Handling Fees + (Shipping Price + Payment Gateway Costs) / Total Items in Order × Units Sold Cost of Goods, Handling Fees, and Payment Gateway Costs are configured in Cost Settings . Shipping Price is the amount the customer paid at checkout. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_fulfillment_costs
sub property of: new customer fulfillment costs
domain: Product Analytics
range: double

new customer orders
type: Property
comment: New Customer Orders - The total number of orders by new customers that contain the product or variant. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_orders
domain: Product Analytics
range: double

new customer revenue
type: Property
comment: New Customer Revenue - The total revenue derived from orders by new customers that contain the product or variant. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_revenue
domain: Product Analytics
range: double

new customer total items sold
type: Property
comment: New Customer Units Sold - Total quantity of the product or variant ordered by new customers. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_total_items_sold
sub property of: new customer total items sold
domain: Product Analytics
range: double

new customer total order value
type: Property
comment: New Customer Total Order Value - The total revenue of orders by new customers that contain the product or variant, before shipping, taxes, discounts, or refunds. Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_total_order_value
sub property of: new customer total order value
domain: Product Analytics
range: double

number of ads
type: Property
comment: Ads - Total number of ads contributing to orders containing the product or variant.
alternate name: number_of_ads
sub property of: number of ads
domain: Product Analytics
range: double

orders
type: Property
comment: Orders - The total number of orders that contain the product or variant.
alternate name: orders
domain: Product Analytics
range: double

repeat customer
type: Property
comment: Repeat Customers - Total number of unique customers who purchased the product or variant more than once.
alternate name: repeat_customer
sub property of: repeat customer
domain: Product Analytics
range: double

returns
type: Property
comment: Returns - The total number of product or variant units returned.
alternate name: returns
sub property of: returns
domain: Product Analytics
range: double

revenue
type: Property
comment: Product Revenue - The total product-specific revenue from orders that contain the product or variant, after product discounts (before shipping, taxes, or refunds). Product Revenue = (Product Price × Quantity) − Product Discounts
alternate name: revenue
sub property of: revenue
domain: Product Analytics
range: double

spend
type: Property
comment: Ad Spend - Total ad spend attributed to the product or variant based on its proportional share of units sold in each ad. This does not include custom ad spend or adjustments for returns. Ad Spend for Product = (Units Sold for Product / Units Sold for Ad) × Ad Spend for Ad, summed across all relevant ads and campaigns.
alternate name: spend
domain: Product Analytics
range: double

total items sold
type: Property
comment: Units Sold - The total number of individual units sold for the product or variant.
alternate name: total_items_sold
sub property of: total items sold
domain: Product Analytics
range: double

total order value
type: Property
comment: Total Order Value - The total revenue of orders that contain the product or variant, after shipping, taxes, and discounts. Total Order Value = Order Revenue (Gross Sales + Shipping + Taxes - Discounts) for each order containing the product or variant. Note: The full order amount is counted for each product in that order, even if the order contains multiple products.
alternate name: total_order_value
sub property of: total order value
domain: Product Analytics
range: double

visits
type: Property
comment: Visits - Total number of sessions attributed to the product or variant, based on its share of units sold per ad. Visits for Product = (Units Sold for Product / Units Sold for Ad) × Sessions for Ad, summed across all relevant ads and campaigns.
alternate name: visits
sub property of: visits
domain: Product Analytics
range: double

avg purchase price
type: Property
comment: Average Purchase Price - The average price per item sold. Average Purchase Price = Order Revenue / Units Sold
alternate name: avg_purchase_price
sub property of: avg purchase price
domain: Product Analytics
range: string

contribution margin
type: Property
comment: Contribution Margin - The total profit contribution after subtracting fulfillment costs and ad spend from total revenue. Contribution Margin = Order Revenue - Fulfillment Costs - Ad Spend
alternate name: contribution_margin
sub property of: contribution margin
domain: Product Analytics
range: string

contribution margin per item
type: Property
comment: Contribution Margin Per Item - The profit contribution for each item sold. Contribution Margin Per Item = (Order Revenue - Fulfillment Costs - Ad Spend) / Units Sold
alternate name: contribution_margin_per_item
sub property of: contribution margin per item
domain: Product Analytics
range: string

cpa
type: Property
comment: Cost Per Acquisition (CPA) - The cost to acquire a single order. CPA = Total Ad Spend / Total Orders
alternate name: cpa
sub property of: cpa
domain: Product Analytics
range: string

cpc
type: Property
comment: Cost Per Click (CPC) - The average cost for each click on an ad. CPC = Total Ad Spend / Total Clicks
alternate name: cpc
sub property of: cpc
domain: Product Analytics
range: string

cpm
type: Property
comment: Cost Per Thousand Impressions (CPM) - The cost to reach 1,000 ad impressions. CPM = Total Ad Spend / (Total Impressions / 1,000)
alternate name: cpm
sub property of: cpm
domain: Product Analytics
range: string

ctr
type: Property
comment: Click-Through Rate (CTR) - The percentage of ad impressions that resulted in clicks. CTR = Total Clicks / Total Impressions
alternate name: ctr
sub property of: ctr
domain: Product Analytics
range: string

gross profit
type: Property
comment: Gross Profit - The total profit excluding fulfillment costs. Gross Profit = Revenue - Fulfillment Costs
alternate name: gross_profit
sub property of: gross profit
domain: Product Analytics
range: string

new customer aov
type: Property
comment: New Customer AOV - The average order value for new customers, indicating the average spend per order by new customers. New Customer AOV = New Customer Total Order Value / New Customer Orders Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_aov
sub property of: new customer aov
domain: Product Analytics
range: string

new customer cpa
type: Property
comment: New Customer CPA - The cost to acquire a single new paying customer. New Customer CPA = Total Ad Spend / New Customer Orders Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_cpa
sub property of: new customer cpa
domain: Product Analytics
range: string

new customer gross profit
type: Property
comment: New Customer Gross Profit - The gross profit generated from new customers. New Customer Gross Profit = New Customer Revenue - New Customer Fulfillment Costs Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_gross_profit
sub property of: new customer gross profit
domain: Product Analytics
range: string

new customer roas
type: Property
comment: New Customer ROAS - Revenue generated from new customers relative to ad spend. New Customer ROAS = New Customer Revenue / Ad Spend Learn how Triple Whale classifies new/returning customers .
alternate name: new_customer_roas
sub property of: new customer roas
domain: Product Analytics
range: string

pixel conversion rate
type: Property
comment: Pixel Conversion Rate - The percentage of visits who made a purchase. Pixel Conversion Rate = Total Orders / Total Visits
alternate name: pixel_conversion_rate
sub property of: pixel conversion rate
domain: Product Analytics
range: string

product aov
type: Property
comment: Product AOV - The average order value for products, representing the average amount spent per order. Product AOV = Total Order Value / Total Orders
alternate name: product_aov
sub property of: product aov
domain: Product Analytics
range: string

return rate
type: Property
comment: Return Rate - The percentage of purchased items that customers return. Return Rate = Returns / Units Sold
alternate name: return_rate
sub property of: return rate
domain: Product Analytics
range: string

roas
type: Property
comment: Return on Ad Spend (ROAS) - The total revenue generated relative to ad spend. ROAS = Order Revenue / Ad Spend
alternate name: roas
sub property of: roas
domain: Product Analytics
range: string

rpr
type: Property
comment: Repeat Purchase Rate - The percent of purchases made by returning customers. RPR = Repeat Customers / Total Orders
alternate name: rpr
sub property of: rpr
domain: Product Analytics
range: string

collections
type: Property
comment: Collections - Collections the product belongs to, as set within the main sales platform. Example values: Summer Gift Guide , Long-Sleeve Packs , Christmas Collection
alternate name: collections
sub property of: collections
domain: Product
range: string

images
type: Property
comment: Product Images - Images associated with the product, with details such as image position, dimensions, and source URL.
alternate name: images
sub property of: images
domain: Product
range: Image

integration id
type: Property
comment: Integration ID - The unique identifier for the integration (store connection) that this product belongs to.
alternate name: integration_id
sub property of: integration id
domain: Product
range: string

platform
type: Property
comment: Platform - The platform or marketplace where the product is listed. Example values: shopify , amazon , custom
alternate name: platform
sub property of: platform
domain: Product
range: string

product description
type: Property
comment: Product Description - The description of the product as written by the seller. Example values: Classic everyday denim designed for comfort and versatility, featuring premium stretch fabric, durable stitching, and a timeless silhouette suitable for any wardrobe.
alternate name: product_description
sub property of: product description
sub property of: description
domain: Product
range: string

product id
type: Property
comment: Product ID - The unique ID of the product as set within the main sales platform. Example value: 3891505496131
alternate name: product_id
sub property of: product id
sub property of: identifier
domain: Product
range: string

product image url
type: Property
comment: Primary Product Image - The URL of the primary product image. Example values: https://cdn.shopify.com/.../product1.jpg , https://m.media-amazon.com/.../image1.jpg
alternate name: product_image_url
sub property of: product image url
sub property of: image
domain: Product
range: anyURI

product name
type: Property
comment: Product Name - The name (or title) of the product as set within the main sales platform. Example values: Green Soft Socks 3-Pack , Paring Knife Travel Case , Gift Subscription
alternate name: product_name
sub property of: product name
sub property of: name
domain: Product
range: string

product status
type: Property
comment: Product Status - The status of the product. Example values: active , draft , archived
alternate name: product_status
sub property of: product status
domain: Product
range: string

product tags
type: Property
comment: Product Tags - Tags associated with the product, assigned by the seller in the main sales platform. Example values: 3-pack , Sale , discount_eligible
alternate name: product_tags
sub property of: product tags
sub property of: keywords
domain: Product
range: string

product type
type: Property
comment: Product Type - The product type as set within the main sales platform. Example values: Jackets , Coffee Mugs , Books
alternate name: product_type
sub property of: product type
sub property of: category
domain: Product
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Product
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Product
range: string

variants
type: Property
comment: Product Variants - Details about the product variants associated with the order.
alternate name: variants
sub property of: variants
domain: Product
range: Variant

vendor
type: Property
comment: Vendor - The vendor of the product variant. Example values: Route , Canon , Corso , MyShop
alternate name: vendor
sub property of: vendor
domain: Product
range: string

product inventory quantity
type: Property
comment: Product Inventory Quantity - The number of items in stock for the product. Example values: 100 , 50 , 0
alternate name: product_inventory_quantity
sub property of: product inventory quantity
domain: Product
range: double

image position
type: Property
comment: Image Position - The position of the image in the product gallery. Example values: 1 , 5 , 19 , 43
alternate name: image_position
sub property of: image position
sub property of: position
domain: Image
range: string

image width
type: Property
comment: Image Width - The width of the image in pixels. Example values: 500 , 1080 , 1500 , 2048
alternate name: image_width
sub property of: image width
domain: Image
range: nonNegativeInteger

image height
type: Property
comment: Image Height - The height of the image in pixels. Example values: 500 , 1080 , 1500 , 2048
alternate name: image_height
sub property of: image height
domain: Image
range: nonNegativeInteger

image src
type: Property
comment: Image Source - The URL of the product image. Example values: https://cdn.shopify.com/.../product1.jpg , https://m.media-amazon.com/.../image1.jpg
alternate name: image_src
sub property of: image src
sub property of: contentUrl
domain: Image
range: anyURI

variant id
type: Property
comment: Variant ID - The unique ID of the product variant as set within the main sales platform. Example value: 47095335813393
alternate name: variant_id
sub property of: variant id
sub property of: identifier
domain: Variant
range: string

variant name
type: Property
comment: Variant Name - The name (or title) of the product variant as set within the main sales platform. Example values: 36 S , Titanium / Mild , Black Leather
alternate name: variant_name
sub property of: variant name
sub property of: name
domain: Variant
range: string

variant description
type: Property
comment: Variant Description - The description of the product variant. Only supported for Amazon products. Example values: High-rise skinny fit in stretch denim, designed to sit at the natural waist for a flattering, sculpted silhouette.
alternate name: variant_description
sub property of: variant description
sub property of: description
domain: Variant
range: string

sku
type: Property
comment: Variant SKU - The SKU (Stock Keeping Unit) for the product variant as set within the main sales platform. Example values: GP-BACK-02 , A02630 , POP200NAVY
alternate name: sku
sub property of: sku
domain: Variant
range: string

variant price
type: Property
comment: Variant Price - The price of a single product variant (to the buyer). Example values: 69.99 , 10 , 1200
alternate name: variant_price
sub property of: variant price
sub property of: price
domain: Variant
range: double

variant inventory quantity
type: Property
comment: Variant Inventory Quantity - The number of items in stock for the product variant. Example values: 100 , 50 , 0
alternate name: variant_inventory_quantity
sub property of: variant inventory quantity
domain: Variant
range: double

event hour
type: Property
comment: Event Hour - The hour of the day the refund was processed, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Refund
range: string

event date
type: Property
comment: Event Date - The date the refund was processed. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Refund
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Refund
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Refund
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Refund
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Refund
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Refund
range: date

order date
type: Property
comment: Order Date - The date the original order was processed. Example value: 2025-02-12
alternate name: order_date
sub property of: order date
domain: Refund
range: date

order id
type: Property
comment: Order ID - The unique ID for the original order that was issued a refund. Assigned by the shop platform. Example value: 6024492815432
alternate name: order_id
sub property of: order id
sub property of: identifier
domain: Refund
range: string

platform
type: Property
comment: Sales Platform - The sales platform where the order was processed. Example values: Shopify , BigCommerce , WooCommerce , Amazon
alternate name: platform
sub property of: platform
domain: Refund
range: string

products info
type: Property
comment: Products - Details about the products associated with the order (at the level of the variant), including name, product ID, variant ID, type, SKU, etc. Returns the latest product information, not necessarily the data at the time the order was placed.
alternate name: productsInfo
domain: Refund
range: Products Info

refund order adjustment
type: Property
comment: Refund Order Adjustments - List of refund order adjustments applied to the order. There may be multiple adjustments per order.
alternate name: refundOrderAdjustment
sub property of: refund order adjustment
domain: Refund
range: Refund Order Adjustment

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Refund
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Refund
range: string

source name
type: Property
comment: Source - The origin of the order as designated by the seller on the main sales platform. Example values: web , pos , tiktok
alternate name: source_name
sub property of: source name
domain: Refund
range: string

tags
type: Property
comment: Tags - Tags associated with the order, assigned by the seller on the main sales platform. Example values: Upsell , Order Credits , discount_eligible
alternate name: tags
sub property of: keywords
domain: Refund
range: string

updated at
type: Property
comment: Updated At - The time at which the refund record was last updated. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: updated_at
sub property of: updated at
sub property of: dateModified
domain: Refund
range: dateTime

total refunded cogs
type: Property
comment: Refunded COGS - Refunded cost of goods (COGS) amount for the selected time period. Calculated based on the refund date.
alternate name: total_refunded_cogs
sub property of: total refunded cogs
domain: Refund
range: double

total refunded price
type: Property
comment: Refunded Sales - Refunded sales amount for the selected time period. Calculated based on the refund date. Note that Triple Whale does not track refunds from third-party return management apps (e.g., Loop), so totals may vary from the sales platform.
alternate name: total_refunded_price
sub property of: total refunded price
domain: Refund
range: double

total refunded shipping
type: Property
comment: Refunded Shipping - Refunded shipping amount for the selected time period. Calculated based on the refund date.
alternate name: total_refunded_shipping
sub property of: total refunded shipping
domain: Refund
range: double

total refunded tax
type: Property
comment: Refunded Tax - Refunded tax amount for the selected time period. Calculated based on the refund date.
alternate name: total_refunded_tax
sub property of: total refunded tax
domain: Refund
range: double

product id
type: Property
comment: Product ID - The unique ID of the product as set within the main sales platform. Example value: 3891505496131
alternate name: product_id
sub property of: product id
sub property of: identifier
domain: Products Info
range: string

product name
type: Property
comment: Product Name - The name of the product as set within the main sales platform. Example values: Green Soft Socks 3-Pack , Paring Knife Travel Case , Gift Subscription
alternate name: product_name
sub property of: product name
sub property of: name
domain: Products Info
range: string

product sku
type: Property
comment: Product SKU - The SKU (Stock Keeping Unit) for the product, as set within the main sales platform. Example values: GP-BACK-02 , A02630 , POP200NAVY
alternate name: product_sku
sub property of: product sku
sub property of: sku
domain: Products Info
range: string

variant id
type: Property
comment: Product Variant ID - The unique identifier for a specific variant of a product as set within the main sales platform. Example value: 29275946877001
alternate name: variant_id
sub property of: variant id
domain: Products Info
range: string

is gift card
type: Property
comment: Is Gift Card - True if the product purchased is a gift card. Possible values: true , false
alternate name: is_gift_card
sub property of: is gift card
domain: Products Info
range: boolean

properties
type: Property
comment: Product Properties
alternate name: properties
domain: Products Info
range: Properties Record

properties name
type: Property
comment: Product Property Name - The name or key of the product property.
alternate name: properties_name
sub property of: properties name
domain: Products Info
range: string

properties value
type: Property
comment: Product Property Value - The value assigned to the product property.
alternate name: properties_value
sub property of: properties value
domain: Products Info
range: string

duties
type: Property
comment: Product Duties - Import duties or tariffs applied to the product.
alternate name: duties
domain: Products Info
range: Duties Record

duties duty id
type: Property
comment: Product Duty ID - The unique identifier of the duty applied to the product.
alternate name: duties_duty_id
sub property of: duties duty id
domain: Products Info
range: string

duties price
type: Property
comment: Product Duty Amount - The monetary amount of duty charged for the product.'
alternate name: duties_price
sub property of: duties price
domain: Products Info
range: double

duties tax lines
type: Property
comment: Product Duty Tax Lines - Tax lines charged on the product duty.
alternate name: duties_tax_lines
domain: Products Info
range: Duties Tax Lines Record

duties tax lines price
type: Property
comment: Product Duty Tax Line Amount - The tax amount charged on the product duty per tax line.
alternate name: duties_tax_lines_price
sub property of: duties tax lines price
domain: Products Info
range: double

product name price
type: Property
comment: Product Price - The price of a single product (to the buyer), before discounts. By default shown in the shop's currency. Note: Tax will be included in the product price if the seller has configured the sale to require taxes in the main sales platform.
alternate name: product_name_price
sub property of: product name price
sub property of: price
domain: Products Info
range: double

discount amount for product
type: Property
comment: Total Product Discount - The amount discounted from the product price, before taxes. By default shown in the shop's currency.
alternate name: discount_amount_for_product
sub property of: discount amount for product
domain: Products Info
range: double

product name quantity sold
type: Property
comment: Product Units Sold - The total number of individual units sold for the product.
alternate name: product_name_quantity_sold
sub property of: product name quantity sold
domain: Products Info
range: double

single product cost
type: Property
comment: Product Cost - The cost of a single product (to the seller). By default shown in the shop's currency.
alternate name: single_product_cost
sub property of: single product cost
domain: Products Info
range: double

kind
type: Property
comment: Order Adjustment Type - The order adjustment type. Valid values: shipping_refund : Refunds related to shipping charges. refund_discrepancy : Discrepancies in the refund amount.
alternate name: kind
sub property of: kind
domain: Refund Order Adjustment
range: string

order adjustment tax amount
type: Property
comment: Order Adjustment Tax Amount - The taxes that are added to the order adjustment amount, such as applicable shipping taxes added to a shipping refund.
alternate name: order_adjustment_tax_amount
sub property of: order adjustment tax amount
domain: Refund Order Adjustment
range: double

order adjustment amount
type: Property
comment: Order Adjustment Amount - The value of the discrepancy between the calculated refund and the actual refund. If the kind property's value is shipping_refund , then amount returns the value of shipping charges refunded to the customer.
alternate name: order_adjustment_amount
sub property of: order adjustment amount
domain: Refund Order Adjustment
range: double

event date
type: Property
comment: Event Date - The date the review was submitted. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Review
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Review
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Review
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Review
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Review
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Review
range: date

attributes with rating
type: Property
comment: Attributes with Rating - A list of rating attributes within the review. Set in the reviews platform.
alternate name: attributesWithRating
sub property of: attributes with rating
domain: Review
range: Attributes With Rating

contains profanity
type: Property
comment: Contains Profanity - True if the review contains profanity. Possible values: true , false
alternate name: contains_profanity
sub property of: contains profanity
domain: Review
range: boolean

content
type: Property
comment: Content - The text content of the review. Example values: Fits nicely , Better quality than it looked in the pictures
alternate name: content
sub property of: content
sub property of: reviewBody
domain: Review
range: string

id
type: Property
comment: Review ID - The unique identifier for the review. Example value: 948f450e-5b38-4a2e-ace6-470b7b5535cf
alternate name: id
sub property of: id
sub property of: identifier
domain: Review
range: string

is recommended
type: Property
comment: Is Recommended - True if the product is recommended by the reviewer. Possible values: true , false
alternate name: is_recommended
sub property of: is recommended
domain: Review
range: boolean

marketplace
type: Property
comment: Marketplace - The marketplace where the review was submitted. Example value: shopify
alternate name: marketplace
sub property of: marketplace
domain: Review
range: string

order id
type: Property
comment: Order ID - The unique identifier for the order associated with the review. Example value: 4930225799243
alternate name: order_id
sub property of: order id
sub property of: identifier
domain: Review
range: string

platform
type: Property
comment: Platform - The platform through which the review was submitted. Example values: okendo , yotpo
alternate name: platform
sub property of: platform
domain: Review
range: string

product id
type: Property
comment: Product ID - The unique identifier of the reviewed product. Example value: 3891505496131
alternate name: product_id
sub property of: product id
sub property of: identifier
domain: Review
range: string

product name
type: Property
comment: Product Name - The name of the reviewed product. Example values: Green Soft Socks 3-Pack , Paring Knife Travel Case , Gift Subscription
alternate name: product_name
sub property of: product name
sub property of: name
domain: Review
range: string

review type
type: Property
comment: Review Type - The type of review submitted. Example value: product
alternate name: review_type
sub property of: review type
domain: Review
range: string

reviewer attributes
type: Property
comment: Reviewer Attributes - Attributes associated with the reviewer.
alternate name: reviewerAttributes
sub property of: reviewer attributes
domain: Review
range: Reviewer Attribute

reviewer country code
type: Property
comment: Reviewer Country Code - The country code of the reviewer. See list of countries . Example values: US , CA , GB
alternate name: reviewer_country_code
sub property of: reviewer country code
domain: Review
range: string

reviewer country name
type: Property
comment: Reviewer Country Name - The full name of the reviewer's country. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: reviewer_country_name
sub property of: reviewer country name
domain: Review
range: string

reviewer display name
type: Property
comment: Reviewer Display Name - The display name of the reviewer.
alternate name: reviewer_display_name
sub property of: reviewer display name
sub property of: name
domain: Review
range: string

reviewer email
type: Property
comment: Reviewer Email - The email address of the reviewer.
alternate name: reviewer_email
sub property of: reviewer email
sub property of: email
domain: Review
range: string

reviewer is verified
type: Property
comment: Reviewer Is Verified - True if the reviewer is a verified customer. Possible values: true , false
alternate name: reviewer_is_verified
sub property of: reviewer is verified
domain: Review
range: boolean

reviewer name
type: Property
comment: Reviewer Name - The name of the reviewer.
alternate name: reviewer_name
sub property of: reviewer name
sub property of: name
domain: Review
range: string

reviewer verified status
type: Property
comment: Reviewer Verified Status - The verification status of the reviewer.
alternate name: reviewer_verified_status
sub property of: reviewer verified status
domain: Review
range: string

sentiment
type: Property
comment: Sentiment - The sentiment analysis result for the review content. Example values: positive , mixed , negative
alternate name: sentiment
sub property of: sentiment
domain: Review
range: string

status
type: Property
comment: Status - The status of the review. Example values: approved , published , unpublished
alternate name: status
sub property of: status
domain: Review
range: string

title
type: Property
comment: Title - The title of the review. Example values: Almost perfect , Would not recommend , Absolutely beautiful!
alternate name: title
sub property of: title
sub property of: name
domain: Review
range: string

variant id
type: Property
comment: Variant ID - The unique identifier of the reviewed product variant. Example value: 29275946877001
alternate name: variant_id
sub property of: variant id
sub property of: identifier
domain: Review
range: string

helpful count
type: Property
comment: Helpful Count - The number of helpful votes the review has received.
alternate name: helpful_count
sub property of: helpful count
domain: Review
range: double

rating
type: Property
comment: Rating - The rating score assigned by the reviewer.
alternate name: rating
sub property of: rating
sub property of: ratingValue
domain: Review
range: double

unhelpful count
type: Property
comment: Unhelpful Count - The number of unhelpful votes the review has received.
alternate name: unhelpful_count
sub property of: unhelpful count
domain: Review
range: double

min label
type: Property
comment: Minimum Rating Label - The label for the minimum rating value. Example values: Runs small , Disappointing
alternate name: min_label
sub property of: min label
domain: Attributes With Rating
range: string

mid label
type: Property
comment: Mid Label Rating - The label for the midpoint rating value. Example values: True to size , As expected
alternate name: mid_label
sub property of: mid label
domain: Attributes With Rating
range: string

title
type: Property
comment: Title - The title of the rating attribute. Example values: Size Range , Quality
alternate name: title
sub property of: title
sub property of: name
domain: Attributes With Rating
range: string

type field
type: Property
comment: Type - The type of the rating attribute. Example values: range , multi-select , single-select
alternate name: type
sub property of: type field
domain: Attributes With Rating
range: string

value
type: Property
comment: Value - The rating value for the attribute. Example values: -1 , 0 , 0.5 , 2
alternate name: value
sub property of: value
domain: Attributes With Rating
range: string

max label
type: Property
comment: Maximum Rating Label - The label for the maximum rating value. Example values: Runs large , Exceeds expectations
alternate name: max_label
sub property of: max label
domain: Attributes With Rating
range: string

title
type: Property
comment: Reviewer Title - The title of the reviewer.
alternate name: title
sub property of: title
sub property of: name
domain: Reviewer Attribute
range: string

reviewer type
type: Property
comment: Reviewer Type - The type of the reviewer.
alternate name: type
sub property of: reviewer type
domain: Reviewer Attribute
range: string

value
type: Property
comment: Reviewer Value - The value of the reviewer.
alternate name: value
sub property of: value
domain: Reviewer Attribute
range: string

event date
type: Property
comment: Event Date - The date the search query occurred, in Pacific Time Zone (PT).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Search Term
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Search Term
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Search Term
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Search Term
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Search Term
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Search Term
range: date

account id
type: Property
comment: Account ID - The unique ID of the connected search source, such as a verified domain in Search Console. Example value: sc-domain:myshop.com
alternate name: account_id
sub property of: account id
sub property of: identifier
domain: Search Term
range: string

channel
type: Property
comment: Channel - The platform where the search query occurred. Example value: google
alternate name: channel
sub property of: channel
domain: Search Term
range: string

keyword id
type: Property
comment: Keyword ID - The unique ID for the keyword that surfaced the site's content in search results. Example value: 313990984637674
alternate name: keyword_id
sub property of: keyword id
sub property of: identifier
domain: Search Term
range: string

query
type: Property
comment: Search Query - The exact search term entered by the user that surfaced the site’s content in search results. Example values: nike running shoes , best camping gear
alternate name: query
sub property of: query
domain: Search Term
range: string

clicks
type: Property
comment: Clicks - Number of times users clicked on the site in the search results.
alternate name: clicks
sub property of: clicks
domain: Search Term
range: double

impressions
type: Property
comment: Impressions - Number of times the site appeared in search results for a query.
alternate name: impressions
sub property of: impressions
domain: Search Term
range: double

position
type: Property
comment: Position - The average position where the site appeared in search results for the query.
alternate name: position
sub property of: position
domain: Search Term
range: double

event hour
type: Property
comment: Event Hour - The hour of the day the website session started, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Session
range: string

event date
type: Property
comment: Event Date - The date the website session started. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Session
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Session
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Session
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Session
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Session
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Session
range: date

ad id
type: Property
comment: Ad ID - The unique ID for the ad associated with the session. Assigned by the ad platform, captured by Triple Pixel in the UTM query parameters. Example value: 120210439891110007
alternate name: ad_id
sub property of: identifier
domain: Session
range: string

adset id
type: Property
comment: Ad Set ID - The unique ID for the ad set associated with the session. Assigned by the ad platform, captured by Triple Pixel in the UTM query parameters. Example value: 120210439890740003
alternate name: adset_id
sub property of: adset id
domain: Session
range: string

browser
type: Property
comment: Web Browser - The web browser of the session where the order originated. Example values: Chrome , Firefox , Safari
alternate name: browser
sub property of: browser
domain: Session
range: string

campaign id
type: Property
comment: Campaign ID - The unique ID for the marketing campaign associated with the session. Assigned by the ad platform, captured by Triple Pixel in the UTM query parameters. Example values: 23852438666180053 , 531011533 , 20620285829
alternate name: campaign_id
sub property of: campaign id
domain: Session
range: string

channel
type: Property
comment: Channel - The platform through which the ad was delivered. Derived from UTM parameters and standardized (e.g. a UTM value of fb is standardized to facebook-ads in Triple Whale). Example values: facebook-ads , tiktok-ads , Direct
alternate name: channel
sub property of: channel
domain: Session
range: string

city
type: Property
comment: Session City - The city of the session where the order originated. Example values: San Francisco , Tel Aviv , Kyiv
alternate name: city
sub property of: city
domain: Session
range: string

country
type: Property
comment: Session Country - The country of the session. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: country
sub property of: country
domain: Session
range: string

country code
type: Property
comment: Country Code - The country code of the session. See list of countries . Example values: US , CA , GB
alternate name: country_code
sub property of: country code
domain: Session
range: string

device
type: Property
comment: Device - The type of device used by the visitor for the session. Example values: mobile , desktop , tablet , wearable
alternate name: device
sub property of: device
domain: Session
range: string

device model
type: Property
comment: Device Model - The device model used by the visitor for the session. Example values: SM-A022M , CPH2305 , Note 12
alternate name: device_model
sub property of: device model
domain: Session
range: string

domain
type: Property
comment: Domain - The domain through which the session was initiated. Example value: exampleshop.com
alternate name: domain
sub property of: domain
domain: Session
range: string

event date timezone
type: Property
comment: Event Date Timezone - The time zone in which the event_date and event_hour are based. Equivalent to the designated timezone of the shop according to the timezone database .
alternate name: event_date_timezone
sub property of: event date timezone
domain: Session
range: string

is new visitor
type: Property
comment: Is New Visitor - True if the session was initiated by a first-time visitor. Possible Values: true , false
alternate name: is_new_visitor
sub property of: is new visitor
domain: Session
range: boolean

keyword id
type: Property
comment: Keyword ID - The unique ID assigned to the keyword by the ad platform, captured by Triple Pixel from the ad URL. Example value: 313990984637674
alternate name: keyword_id
sub property of: keyword id
domain: Session
range: string

landing page
type: Property
comment: Landing Page - The URL path (without query parameters) of the page the visitor landed after clicking on an ad or link, indicating the first page viewed in a session. Example value: /myshop/collections/green_sweater
alternate name: landing_page
sub property of: landing page
domain: Session
range: string

ms country
type: Property
comment: Marketplace Country - The marketplace country code of the marketplace environment for the session, based on shop settings. See list of countries . Example values: US , CA , GB
alternate name: ms_country
sub property of: ms country
domain: Session
range: string

ms country name
type: Property
comment: Marketplace Country Name - The marketplace country name of the marketplace environment for the session, based on shop settings. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: ms_country_name
sub property of: ms country name
domain: Session
range: string

session id
type: Property
comment: Session ID - The unique session ID assigned by Triple Pixel. Example value: cltlok4y634IRw62AZ_1710700966152
alternate name: session_id
sub property of: session id
sub property of: identifier
domain: Session
range: string

session start ts
type: Property
comment: Session Start Timestamp - The time at which the visitor initiated the session. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: session_start_ts
sub property of: session start ts
sub property of: dateCreated
domain: Session
range: dateTime

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Session
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Session
range: string

triple id
type: Property
comment: Triple Pixel ID - The unique ID assigned by Triple Pixel to track visitors across sessions. Example value: cltlok4y634IRw62AZ
alternate name: triple_id
sub property of: triple id
domain: Session
range: string

url query params
type: Property
comment: URL Query Parameters - The query parameters contained in the URL of the first page viewed in a session (the page the visitor initially landed after clicking on an ad or link). Example values: {"tw_adid":"83906898178855", "tw_campaign":"103306890", "tw_source":"bing"," utm_campaign":"Bing Shopping", "utm_content":"HERO SKU Summer Book Run", "utm_medium":"cpc", "utm_source":"bing", "utm_term":"1342506080190763", "variant":"44042133111001"}
alternate name: url_query_params
sub property of: url query params
domain: Session
range: string

utm medium
type: Property
comment: UTM Medium - The UTM medium parameter captured by Triple Pixel from the ad URL Example values: sponsored , paid , profile_link
alternate name: utm_medium
sub property of: utm medium
domain: Session
range: string

utm source
type: Property
comment: UTM Source - The UTM source parameter captured by Triple Pixel from the ad URL. Example values: web , pos , tiktok , facebook , google , newsletter
alternate name: utm_source
sub property of: utm source
domain: Session
range: string

session elapsed time
type: Property
comment: Session Duration - The total duration of time elapsed during the session, measured in seconds.
alternate name: session_elapsed_time
sub property of: session elapsed time
domain: Session
range: double

session page views
type: Property
comment: Session Page Views - Number of pages viewed during a website session.
alternate name: session_page_views
sub property of: session page views
domain: Session
range: double

session count
type: Property
comment: Pixel Sessions - The Pixel-reported number of online store sessions. Note that Triple Whale defines and tracks sessions differently from the main sales platform so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.
alternate name: session_count
sub property of: session count
domain: Session
range: string

event hour
type: Property
comment: Event Hour - The hour of the day the shipment was processed, according to a 24-hour clock. Based on the timezone of the shipping platform. Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Shipping
range: string

event date
type: Property
comment: Event Date - The date the shipment label was created. Based on the timezone of the shipping platform.
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Shipping
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Shipping
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Shipping
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Shipping
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Shipping
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Shipping
range: date

created at
type: Property
comment: Shipment Created Date - The time when the shipment record was created in the shipping platform. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: created_at
sub property of: dateCreated
domain: Shipping
range: dateTime

estimated fulfillment date status
type: Property
comment: Estimated Fulfillment Date Status - The status of the shipment's estimated fulfillment date. Example value: FulfilledOnTime
alternate name: estimated_fulfillment_date_status
sub property of: estimated fulfillment date status
domain: Shipping
range: string

is return
type: Property
comment: Is Return Shipment - True if the shipment is a return to the sender. Possible values: true , false
alternate name: is_return
sub property of: is return
domain: Shipping
range: boolean

is voided
type: Property
comment: Is Voided Shipment - True if the shipment is voided. Possible values: true , false
alternate name: is_voided
sub property of: is voided
domain: Shipping
range: boolean

shipment date
type: Property
comment: Shipment Date - The time when the shipment was actually shipped. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: shipment_date
sub property of: shipment date
domain: Shipping
range: dateTime

shipment status
type: Property
comment: Shipment Status - The current status of the shipment. Example values: LabeledCreated , Completed
alternate name: shipment_status
sub property of: shipment status
domain: Shipping
range: string

shipping platform
type: Property
comment: Shipping Platform - The platform used to manage and process the shipment. Example values: shipbob , shipstation
alternate name: shipping_platform
sub property of: shipping platform
domain: Shipping
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Shipping
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Shipping
range: string

to city
type: Property
comment: Destination Ciy - The destination city of the shipment. Example values: MANCHESTER , SAN JOSE , OROVILLE
alternate name: to_city
sub property of: to city
sub property of: addressLocality
domain: Shipping
range: string

to country
type: Property
comment: Destination Country - The destination country code of the shipment. See list of countries . Example values: US , CA , GB
alternate name: to_country
sub property of: to country
sub property of: addressCountry
domain: Shipping
range: string

to country name
type: Property
comment: Destination Country Name - The full name of the destination country of the shipment. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: to_country_name
sub property of: to country name
domain: Shipping
range: string

to state
type: Property
comment: Destination State - The destination state of the shipment. Example values: WA , FL , ON
alternate name: to_state
sub property of: to state
sub property of: addressRegion
domain: Shipping
range: string

updated at
type: Property
comment: Shipment Updated Date - The time when the shipment record was last updated in the shipping platform. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: updated_at
sub property of: updated at
sub property of: dateModified
domain: Shipping
range: dateTime

number of items
type: Property
comment: Number of Items - The number of items contained in the shipment.
alternate name: number_of_items
sub property of: number of items
domain: Shipping
range: double

shop shipment cost
type: Property
comment: Shipment Cost To Shop - The cost of the shipment to the seller. By default shown in the shop's currency.
alternate name: shop_shipment_cost
sub property of: shop shipment cost
sub property of: price
domain: Shipping
range: double

channel
type: Property
comment: Channel - The channel where the comment was published. Example values: meta-analytics , twitter-social
alternate name: channel
sub property of: channel
domain: Social Media Comment
range: string

comment id
type: Property
comment: Comment ID - The ID of the comment. Example value: 530861436559487_731664866264638
alternate name: comment_id
sub property of: comment id
sub property of: identifier
domain: Social Media Comment
range: string

comment text
type: Property
comment: Comment Text - The text content of the comment. Example value: Love this design! Do you ship internationally?
alternate name: comment_text
sub property of: comment text
sub property of: text
domain: Social Media Comment
range: string

created at
type: Property
comment: Created Date - The time the comment was created. Formatted according to the ISO 8601 international standard. Example value: 2025-07-16 04:32:29
alternate name: created_at
domain: Social Media Comment
range: string

page id
type: Property
comment: Page ID - The ID of the page. Example value: 123456789012345
alternate name: page_id
sub property of: page id
domain: Social Media Comment
range: string

post id
type: Property
comment: Post ID - The ID of the post. Example value: 120347795274735_430061436559488
alternate name: post_id
sub property of: post id
domain: Social Media Comment
range: string

risk
type: Property
comment: The risk level assessment of the comment. Example values: low , medium , high
alternate name: risk
sub property of: risk
domain: Social Media Comment
range: string

sentiment
type: Property
comment: The sentiment analysis result for the comment. Example values: positive , negative , neutral
alternate name: sentiment
sub property of: sentiment
domain: Social Media Comment
range: string

topic
type: Property
comment: The topic or category classification of the comment. Example values: product_inquiry , shipping , complaint
alternate name: topic
sub property of: topic
domain: Social Media Comment
range: string

user id
type: Property
comment: User ID - The ID of the user that made the comment. Example value: 24237031855927250
alternate name: user_id
sub property of: user id
sub property of: identifier
domain: Social Media Comment
range: string

user name
type: Property
comment: User Name - The name of the user that made the comment. Example value: Jane Smith
alternate name: user_name
sub property of: user name
sub property of: name
domain: Social Media Comment
range: string

visibility changed at
type: Property
comment: The timestamp of the last visibility status change. Example value: 2025-07-16 04:32:29
alternate name: visibility_changed_at
sub property of: visibility changed at
domain: Social Media Comment
range: string

visibility changed by
type: Property
comment: Who changed the visibility status of the comment. Example values: user , system
alternate name: visibility_changed_by
sub property of: visibility changed by
domain: Social Media Comment
range: string

visibility status
type: Property
comment: The visibility status of the comment. Example values: visible , hidden , deleted
alternate name: visibility_status
sub property of: visibility status
domain: Social Media Comment
range: string

event date
type: Property
comment: Event Date - The date the post containing the mention was created. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Social Media Mention
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Social Media Mention
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Social Media Mention
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Social Media Mention
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Social Media Mention
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Social Media Mention
range: date

author id
type: Property
comment: Author ID - The ID of the user that made the mention. Example value: 987654321098735
alternate name: author_id
sub property of: author id
sub property of: identifier
domain: Social Media Mention
range: string

author name
type: Property
comment: Author Name - The name of the user that made the mention. Example value: John Smith
alternate name: author_name
sub property of: author name
sub property of: name
domain: Social Media Mention
range: string

author username
type: Property
comment: Author Username - The username of the user that made the mention. Example value: example_username
alternate name: author_username
sub property of: author username
domain: Social Media Mention
range: string

channel
type: Property
comment: Channel - The channel where the post containing the mention was published. Example values: meta-analytics , twitter-social
alternate name: channel
sub property of: channel
domain: Social Media Mention
range: string

conversation id
type: Property
comment: Conversation ID - The ID of the conversation that the mention is in. Example value: 123456789012345
alternate name: conversation_id
sub property of: conversation id
domain: Social Media Mention
range: string

created at
type: Property
comment: Created Date - The time the post containing the mention was created. Formatted according to the ISO 8601 international standard. Example value: 2025-07-16 04:32:29
alternate name: created_at
sub property of: dateCreated
domain: Social Media Mention
range: dateTime

in reply to user id
type: Property
comment: In Reply to User ID - The ID of the user that the mention is replying to. Example value: 123456789012345
alternate name: in_reply_to_user_id
sub property of: in reply to user id
domain: Social Media Mention
range: string

is thread starter
type: Property
comment: Is Thread Starter - Indicates whether the post that the mention is in is the first in a thread. Possible values: true , false
alternate name: is_thread_starter
sub property of: is thread starter
domain: Social Media Mention
range: boolean

matched keyword
type: Property
comment: Matched Keyword - The keyword that was matched in the mention. Example values: running shoes , cheap flights , best coffee
alternate name: matched_keyword
sub property of: matched keyword
domain: Social Media Mention
range: string

mention text
type: Property
comment: Mention Text - The text content of the mention. Example value: @example_user thanks for the shoutout!
alternate name: mention_text
sub property of: mention text
sub property of: text
domain: Social Media Mention
range: string

mention type
type: Property
comment: Mention Type - The type of mention. Example values: keyword , user , hashtag
alternate name: mention_type
sub property of: mention type
domain: Social Media Mention
range: string

post id
type: Property
comment: Mentioned Post ID - The ID of the post that the mention is in. Example value: 123456789012345_987654321098765
alternate name: post_id
sub property of: post id
domain: Social Media Mention
range: string

post permalink
type: Property
comment: Mentioned Post Permalink - The permanent link to the post containing the mention on the social platform. Example value: https://www.facebook.com/123456789/posts/987654321
alternate name: post_permalink
sub property of: post permalink
sub property of: url
domain: Social Media Mention
range: anyURI

reply to post id
type: Property
comment: Reply to Post ID - The ID of the post that the mention is replying to. Example value: 123456789012345
alternate name: reply_to_post_id
sub property of: reply to post id
domain: Social Media Mention
range: string

sentiment
type: Property
comment: Sentiment - The sentiment of the mention. Example values: positive , negative , neutral
alternate name: sentiment
sub property of: sentiment
domain: Social Media Mention
range: string

topic
type: Property
comment: Topic - The topic of the mention. Example value: custom t-shirt
alternate name: topic
sub property of: topic
domain: Social Media Mention
range: string

user id
type: Property
comment: Mentioned User ID - The ID of the user who was mentioned. Example value: 123456789012345
alternate name: user_id
sub property of: user id
sub property of: identifier
domain: Social Media Mention
range: string

event date
type: Property
comment: Event Date - The date the event occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Social Media Page
range: date

event date day
type: Property
comment: Event Day - The day the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Social Media Page
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Social Media Page
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Social Media Page
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Social Media Page
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Social Media Page
range: date

about
type: Property
comment: About - A short description of the page, often provided by the business or creator. Example value: Custom apparel designed to stand out
alternate name: about
sub property of: about
domain: Social Media Page
range: string

category
type: Property
comment: Category - The business category assigned to the page. Example values: Marketing Agency , Business service
alternate name: category
sub property of: category
domain: Social Media Page
range: string

channel
type: Property
comment: Channel - The channel where the page was published. Example values: meta-analytics , twitter-social
alternate name: channel
sub property of: channel
domain: Social Media Page
range: string

cover url
type: Property
comment: Cover URL - The URL of the page's cover image. Example value: https://scontent-example.fbcdn.net/v/t39.30808-6/cover_image.jpg
alternate name: cover_url
sub property of: cover url
sub property of: image
domain: Social Media Page
range: anyURI

image url
type: Property
comment: Image URL - The URL of the page's profile image. Example value: https://scontent-example.fbcdn.net/v/t39.30808-1/profile_image.jpg
alternate name: image_url
sub property of: image url
sub property of: image
domain: Social Media Page
range: anyURI

page id
type: Property
comment: Page ID - The ID of the page. Example value: 123456789012345
alternate name: page_id
sub property of: page id
sub property of: identifier
domain: Social Media Page
range: string

page name
type: Property
comment: Page Name - The name of the social media page. Example values: Acme Apparel , Horizon Handcrafted Soaps
alternate name: page_name
sub property of: page name
sub property of: name
domain: Social Media Page
range: string

page permalink
type: Property
comment: Page Permalink - The permanent link to the page. Example value: https://www.facebook.com/123456789
alternate name: page_permalink
sub property of: page permalink
sub property of: url
domain: Social Media Page
range: anyURI

website
type: Property
comment: Website - The website URL associated with the page. Example values: https://example.com/products/sample-product , https://www.example.com/
alternate name: website
sub property of: website
sub property of: url
domain: Social Media Page
range: anyURI

fan adds
type: Property
comment: Fan Adds - The number of new fans (followers) who followed the page during the selected period.
alternate name: fan_adds
sub property of: fan adds
domain: Social Media Page
range: double

fan removes
type: Property
comment: Fan Removes - The number of fans (followers) who unfollowed the page during the selected period.
alternate name: fan_removes
sub property of: fan removes
domain: Social Media Page
range: double

impressions
type: Property
comment: Impressions - The total number of times any content from or about the page was shown on a user's screen, including posts, ads, stories, mentions, and shares. Includes repeat exposures.
alternate name: impressions
sub property of: impressions
domain: Social Media Page
range: double

impressions paid
type: Property
comment: Paid Impressions - The total number of times paid content from the page, such as ads or boosted posts, was shown on a user's screen. Includes repeat exposures.
alternate name: impressions_paid
sub property of: impressions paid
domain: Social Media Page
range: double

impressions unique
type: Property
comment: Unique Impressions - The number of unique users who saw any content from or about the page during the selected period.
alternate name: impressions_unique
sub property of: impressions unique
domain: Social Media Page
range: double

impressions viral
type: Property
comment: Viral Impressions - The number of times content from the page was displayed to users through social interactions, such as shares, mentions, or recommendations.
alternate name: impressions_viral
sub property of: impressions viral
domain: Social Media Page
range: double

video views
type: Property
comment: Video Views - The number of times videos were viewed on the page during the selected period.
alternate name: video_views
sub property of: video views
domain: Social Media Page
range: double

views total
type: Property
comment: Total Views - The total number of times users visited the page itself during the selected period, including repeat visits.
alternate name: views_total
sub property of: views total
domain: Social Media Page
range: double

channel
type: Property
comment: Channel - The channel where the post was published. Example values: meta-analytics , twitter-social
alternate name: channel
sub property of: channel
domain: Social Media Post
range: string

created at
type: Property
comment: Created Date - The time the post was created. Formatted according to the ISO 8601 international standard. Example value: 2025-07-16 04:32:29
alternate name: created_at
sub property of: dateCreated
domain: Social Media Post
range: dateTime

cta type
type: Property
comment: Call-to-Action Type - The type of call-to-action configured for the post. Example values: SHOP_NOW , SIGN_UP , LEARN_MORE
alternate name: cta_type
sub property of: cta type
domain: Social Media Post
range: string

cta url
type: Property
comment: Call-to-Action URL - The URL linked to the call-to-action button on the post. Example value: https://example.com/products/summer-collection
alternate name: cta_url
sub property of: cta url
sub property of: url
domain: Social Media Post
range: anyURI

event
type: Property
comment: Event - A platform-generated text string providing extra context about the post, such as page updates or location check-ins. Example values: BlueWave Apparel updated their cover photo. , EcoLoom Studio is in Barcelona, Spain.
alternate name: event
sub property of: event
domain: Social Media Post
range: string

is published
type: Property
comment: Is Published - Indicates whether the post is currently published and visible on the page. Possible values: true , false
alternate name: is_published
sub property of: is published
domain: Social Media Post
range: boolean

page id
type: Property
comment: Page ID - The ID of the page. Example value: 123456789012345
alternate name: page_id
sub property of: page id
domain: Social Media Post
range: string

post id
type: Property
comment: Post ID - The ID of the post. Example value: 123456789012345_987654321098765
alternate name: post_id
sub property of: post id
sub property of: identifier
domain: Social Media Post
range: string

post permalink
type: Property
comment: Post Permalink - The permanent link to the post on the social platform. Example value: https://www.facebook.com/123456789/posts/987654321
alternate name: post_permalink
sub property of: post permalink
sub property of: url
domain: Social Media Post
range: anyURI

post text
type: Property
comment: Post Text - The text content of the post. Example value: Show your love story on a custom T-shirt!
alternate name: post_text
sub property of: post text
sub property of: text
domain: Social Media Post
range: string

publisher id
type: Property
comment: Publisher ID - The ID of the user, page, group, or event that published the post. Example value: 987654321098735
alternate name: publisher_id
sub property of: publisher id
domain: Social Media Post
range: string

publisher name
type: Property
comment: Publisher Name - The name of the user, page, group, or event that published the post. Example values: BrightThreads , Urban Tee Co.
alternate name: publisher_name
sub property of: publisher name
sub property of: name
domain: Social Media Post
range: string

post type
type: Property
comment: Post Type - The format of the post, indicating what kind of media or action it includes. Example values: added_photos , added_video
alternate name: type
sub property of: post type
domain: Social Media Post
range: string

updated at
type: Property
comment: Updated Date - The time the post was last updated. Formatted according to the ISO 8601 international standard. Example value: 2025-07-20 10:14:05
alternate name: updated_at
sub property of: updated at
sub property of: dateModified
domain: Social Media Post
range: dateTime

event date
type: Property
comment: Event Date - The date the subscription event occurred. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Subscription Metrics
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Subscription Metrics
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Subscription Metrics
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Subscription Metrics
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Subscription Metrics
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Subscription Metrics
range: date

platform
type: Property
comment: Subscription Platform - The subscription platform through which the subscription is managed. Example values: recharge , stripe
alternate name: platform
sub property of: platform
domain: Subscription Metrics
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Subscription Metrics
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Subscription Metrics
range: string

active subscribers
type: Property
comment: Active Subscribers - The number of subscribers with an active subscription in the specified time range.
alternate name: active_subscribers
sub property of: active subscribers
domain: Subscription Metrics
range: double

active subscriptions
type: Property
comment: Active Subscriptions - The total number of active subscriptions. Each subscription is counted separately, even if multiple belong to the same customer.
alternate name: active_subscriptions
sub property of: active subscriptions
domain: Subscription Metrics
range: double

net revenue
type: Property
comment: Net Revenue - The total order revenue minus discounts from subscription orders.
alternate name: net_revenue
sub property of: net revenue
domain: Subscription Metrics
range: double

new never seen subscribers
type: Property
comment: New Never-Seen Subscribers - The number of new subscribers who have never had a subscription before and started their first subscription in the specified time range.
alternate name: new_never_seen_subscribers
sub property of: new never seen subscribers
domain: Subscription Metrics
range: double

reactivated subscribers
type: Property
comment: Reactivated Subscribers - The number of subscribers who had previously cancelled but have started a new subscription again in the specified time range.
alternate name: reactivated_subscribers
sub property of: reactivated subscribers
domain: Subscription Metrics
range: double

total cancelled subscriptions
type: Property
comment: Cancelled Subscriptions - The total number of subscriptions that were cancelled in the specified time range.
alternate name: total_cancelled_subscriptions
sub property of: total cancelled subscriptions
domain: Subscription Metrics
range: double

total churned subscribers
type: Property
comment: Churned Subscribers - The total number of customers who have cancelled all subscriptions in the specified time range.
alternate name: total_churned_subscribers
sub property of: total churned subscribers
domain: Subscription Metrics
range: double

total new subscribers
type: Property
comment: New Subscribers - The total number of new subscribers acquired in the specified time range.
alternate name: total_new_subscribers
sub property of: total new subscribers
domain: Subscription Metrics
range: double

total new subscriptions
type: Property
comment: New Subscriptions - The total number of new subscriptions started in the specified time range.
alternate name: total_new_subscriptions
sub property of: total new subscriptions
domain: Subscription Metrics
range: double

total revenue
type: Property
comment: Subscription Order Revenue - Revenue from all subscription orders in the specified time range, after shipping, taxes, and discounts (before refunds).
alternate name: total_revenue
sub property of: total revenue
domain: Subscription Metrics
range: double

total revenue first order
type: Property
comment: First Order Revenue - Revenue from first orders in each subscription in the specified time range, after shipping, taxes, and discounts (before refunds).
alternate name: total_revenue_first_order
sub property of: total revenue first order
domain: Subscription Metrics
range: double

total revenue recurring
type: Property
comment: Recurring Order Revenue - Revenue from recurring (non-first) subscription orders in the specified time range, after shipping, taxes, and discounts (before refunds).
alternate name: total_revenue_recurring
sub property of: total revenue recurring
domain: Subscription Metrics
range: double

cancellation comments
type: Property
comment: Cancellation Comments - Additional comments given by the customer at the time of cancellation. Example values: No longer interested , Ordered two by mistake , Just taking a break
alternate name: cancellation_comments
sub property of: cancellation comments
domain: Subscription
range: string

cancellation reason
type: Property
comment: Cancellation Reason - The reason for cancellation of the subscription, provided by the customer. Example values: Not the right fit , Issue with shipping , Other
alternate name: cancellation_reason
sub property of: cancellation reason
domain: Subscription
range: string

created at
type: Property
comment: Subscription Created Date - The time when the subscription was created. Formatted according to the ISO 8601 international standard . Example value: 2022-06-15T19:26:30.000Z
alternate name: created_at
sub property of: dateCreated
domain: Subscription
range: dateTime

customer id
type: Property
comment: Customer ID - The unique ID for the customer associated with the subscription. Example value: 6784521634029
alternate name: customer_id
sub property of: customer id
sub property of: identifier
domain: Subscription
range: string

ended at
type: Property
comment: Subscription Ended Date - The time when the subscription was canceled or expired. Formatted according to the ISO 8601 international standard . Example value: 2023-07-11T19:21:30.000Z
alternate name: ended_at
sub property of: ended at
domain: Subscription
range: dateTime

first order date
type: Property
comment: Subscription First Order Date - The date when the first order within this subscription was placed. Example value: 2023-04-09
alternate name: first_order_date
sub property of: first order date
domain: Subscription
range: date

first order id
type: Property
comment: Subscription First Order ID - The unique ID for the first order placed within this subscription. Example value: 5246165483756
alternate name: first_order_id
sub property of: first order id
sub property of: identifier
domain: Subscription
range: string

product id
type: Property
comment: Product ID - The unique ID for each product within the subscription. Example value: 7809254686953
alternate name: product_id
sub property of: product id
sub property of: identifier
domain: Subscription
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Subscription
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Subscription
range: string

status
type: Property
comment: Subscription Status - The status of the subscription. Example values: active , cancelled , expired
alternate name: status
sub property of: status
domain: Subscription
range: string

subscription id
type: Property
comment: Subscription ID - The unique ID for the subscription. Example value: 352106812
alternate name: subscription_id
sub property of: subscription id
sub property of: identifier
domain: Subscription
range: string

subscription interval
type: Property
comment: Subscription Interval - The time unit that defines how often the subscription renews. This indicates the frequency of fulfillment cycles for the subscription. Used in combination with the Subscription Interval Count to determine the exact frequency of fulfillment (e.g., a value of week with an interval count of 2 means the subscription renews every two weeks). Example values: day , week , month
alternate name: subscription_interval
sub property of: subscription interval
domain: Subscription
range: string

variant id
type: Property
comment: Variant ID - The unique ID for each variant within the subscription. Example value: 43151194915045
alternate name: variant_id
sub property of: variant id
sub property of: identifier
domain: Subscription
range: string

price
type: Property
comment: Product Price - The price of each product in the subscription.
alternate name: price
sub property of: price
domain: Subscription
range: double

quantity
type: Property
comment: Product Quantity - The number of products included in the subscription.
alternate name: quantity
sub property of: amount
domain: Subscription
range: double

subscription interval count
type: Property
comment: Subscription Interval Count - The number of intervals between each subscription renewal. Used in combination with the Subscription Interval to determine the exact frequency of fulfillment (e.g., a value of 2 with an interval of week means the subscription renews every two weeks). Example values: 1 , 2 , 4
alternate name: subscription_interval_count
sub property of: subscription interval count
domain: Subscription
range: double

event hour
type: Property
comment: Event Hour - The hour of the day the website session started, according to a 24-hour clock. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected). Example values: 07 , 16 , 21
alternate name: event_hour
sub property of: event hour
domain: Web Analytics
range: string

event date
type: Property
comment: Event Date - The date the website session started. Based on the shop time zone at the moment of the event (or the user time zone, if no sales platform is connected).
alternate name: event_date
sub property of: event date
sub property of: datePublished
domain: Web Analytics
range: date

event date day
type: Property
comment: Event Day - The day on which the event occurred. Derived from event_date .
alternate name: event_date_day
sub property of: event date day
domain: Web Analytics
range: date

event date week
type: Property
comment: Event Week - The Sunday of the week during which the event occurred. Derived from event_date .
alternate name: event_date_week
sub property of: event date week
domain: Web Analytics
range: date

event date month
type: Property
comment: Event Month - The month during which the event occurred. Derived from event_date .
alternate name: event_date_month
sub property of: event date month
domain: Web Analytics
range: date

event date quarter
type: Property
comment: Event Quarter - The first month of the quarter during which the event occurred. Derived from event_date .
alternate name: event_date_quarter
sub property of: event date quarter
domain: Web Analytics
range: date

event date year
type: Property
comment: Event Year - The year during which the event occurred. Derived from event_date .
alternate name: event_date_year
sub property of: event date year
domain: Web Analytics
range: date

browser
type: Property
comment: Web Browser - The web browser of the session where the order originated. Example values: Chrome , Firefox , Safari
alternate name: browser
sub property of: browser
domain: Web Analytics
range: string

city
type: Property
comment: Session City - The city of the session where the order originated. Example values: San Francisco , Tel Aviv , Kyiv
alternate name: city
sub property of: city
domain: Web Analytics
range: string

country
type: Property
comment: Session Country - The country of the session. See list of countries . Example values: United States , Canada , United Kingdom
alternate name: country
sub property of: country
domain: Web Analytics
range: string

device
type: Property
comment: Device - The type of device used by the visitor for the session. Example values: mobile , desktop , tablet , wearable
alternate name: device
sub property of: device
domain: Web Analytics
range: string

landing page
type: Property
comment: Landing Page - The URL path (without query parameters) of the page the visitor landed after clicking on an ad or link, indicating the first page viewed in a session. Example value: /myshop/collections/green_sweater
alternate name: landing_page
sub property of: landing page
domain: Web Analytics
range: string

shop id
type: Property
comment: Shop ID - The unique ID of the shop (often corresponds to the shop domain). Can be used to group or filter data by shop in multi-store reports. Example values: example-US.myshopify.com , example-EU.myshopify.com
alternate name: shop_id
sub property of: shop id
domain: Web Analytics
range: string

shop name
type: Property
comment: Shop Name - The name of the shop. Can be used to group or filter data by shop in multi-store reports. Example values: example-US , example-EU
alternate name: shop_name
sub property of: shop name
domain: Web Analytics
range: string

add to carts
type: Property
comment: Add to Carts - The total number of website sessions that include Pixel-reported Add-to-Cart events.
alternate name: add_to_carts
sub property of: add to carts
domain: Web Analytics
range: double

arr
type: Property
comment: Annual Recurring Revenue (ARR) - The Pixel-reported annual recurring revenue (ARR) from new subscriptions during a website session.
alternate name: arr
sub property of: arr
domain: Web Analytics
range: double

bounces
type: Property
comment: Bounces - The Pixel-reported number of single-page sessions where the visitor left the site after a single page view.
alternate name: bounces
sub property of: bounces
domain: Web Analytics
range: double

mrr
type: Property
comment: Monthly Recurring Revenue (MRR) - The Pixel-reported monthly recurring revenue (MRR) from new subscriptions during a website session.
alternate name: mrr
sub property of: mrr
domain: Web Analytics
range: double

new subscriptions
type: Property
comment: New Subscriptions - The Pixel-reported number of new subscriptions during a website session.
alternate name: new_subscriptions
sub property of: new subscriptions
domain: Web Analytics
range: double

new visitors
type: Property
comment: New Visitors - The Pixel-reported number of first-time visitors to the site.
alternate name: new_visitors
sub property of: new visitors
domain: Web Analytics
range: double

order revenue
type: Property
comment: Order Revenue - Pixel-reported conversion value (order revenue) after shipping, taxes, and discounts (before refunds). Order Revenue = Gross Sales + Shipping + Taxes − Discounts
alternate name: order_revenue
sub property of: order revenue
domain: Web Analytics
range: double

orders quantity
type: Property
comment: Website Purchases - The total number of Pixel-reported purchases (orders) during a website session. Excludes recurring subscription purchases.
alternate name: orders_quantity
sub property of: orders quantity
domain: Web Analytics
range: double

session page views
type: Property
comment: Session Page Views - The Pixel-reported number of pages viewed during a website session.
alternate name: session_page_views
sub property of: session page views
domain: Web Analytics
range: double

sessions
type: Property
comment: Pixel Sessions - The Pixel-reported number of online store sessions. Note that Triple Whale defines and tracks sessions differently from the main sales platform so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.
alternate name: sessions
sub property of: sessions
domain: Web Analytics
range: double

time on site
type: Property
comment: Time on Site - The Pixel-reported time spent by users on the site during a session, measured in seconds.
alternate name: time_on_site
sub property of: time on site
domain: Web Analytics
range: double

unique visitors
type: Property
comment: Unique Visitors - The Pixel-reported number of unique visitors to the site.
alternate name: unique_visitors
sub property of: unique visitors
domain: Web Analytics
range: double

add to cart percent
type: Property
comment: Add To Cart Percent - The percentage of add-to-carts out of total sessions. Add To Cart Percent = Number of Add To Carts / Number of Sessions
alternate name: add_to_cart_percent
sub property of: add to cart percent
domain: Web Analytics
range: string

average pages per sessions
type: Property
comment: Average Page Views Per Session - The average number of pages viewed by users during each session. Average Page Views Per Session = Session Page Views / Number of Sessions
alternate name: average_pages_per_sessions
sub property of: average pages per sessions
domain: Web Analytics
range: string

average session duration
type: Property
comment: Average Session Duration - The average time users spend on your site per session. Average Session Duration (in seconds) = Time on Site / (Number of Sessions - Number of Bounces)
alternate name: average_session_duration
sub property of: average session duration
domain: Web Analytics
range: string

bounce rate
type: Property
comment: Bounce Rate - The percentage of single-page visits (bounces) out of total sessions. Bounce Rate = Number of Bounces / Number of Sessions
alternate name: bounce_rate
sub property of: bounce rate
domain: Web Analytics
range: string

conversion rate
type: Property
comment: Conversion Rate - The percentage of website sessions that result in purchases, as reported by Pixel. Conversion Rate = Number of Website Purchases / Number of Sessions
alternate name: conversion_rate
sub property of: conversion rate
domain: Web Analytics
range: string

start date
type: Property
comment: Inclusive start date (YYYY-MM-DD). Substituted for `@startDate` placeholders in the query.
alternate name: startDate
domain: Sql Query Period
range: string

end date
type: Property
comment: Inclusive end date (YYYY-MM-DD). Substituted for `@endDate` placeholders in the query.
alternate name: endDate
domain: Sql Query Period
range: string

message
type: Property
comment: Human-readable error description, often including ClickHouse diagnostics.
alternate name: message
sub property of: message
domain: Sql Query Error
range: string

entry
type: Property
domain: Target Values Record
range: Target Values Entry

key
type: Property
domain: Target Values Entry
range: string

value
type: Property
domain: Target Values Entry
range: JSON

entry
type: Property
domain: Tags Record
range: Tags Entry

key
type: Property
domain: Tags Entry
range: string

value
type: Property
domain: Tags Entry
range: JSON

entry
type: Property
domain: Breakdown Record
range: Breakdown Entry

key
type: Property
domain: Breakdown Entry
range: string

value
type: Property
domain: Breakdown Entry
range: JSON

entry
type: Property
domain: Duties Record
range: Duties Entry

key
type: Property
domain: Duties Entry
range: string

value
type: Property
domain: Duties Entry
range: JSON

entry
type: Property
domain: Duties Tax Lines Record
range: Duties Tax Lines Entry

key
type: Property
domain: Duties Tax Lines Entry
range: string

value
type: Property
domain: Duties Tax Lines Entry
range: JSON

entry
type: Property
domain: Properties Record
range: Properties Entry

key
type: Property
domain: Properties Entry
range: string

value
type: Property
domain: Properties Entry
range: JSON

entry
type: Property
domain: Event Body Record
range: Event Body Entry

key
type: Property
domain: Event Body Entry
range: string

value
type: Property
domain: Event Body Entry
range: JSON

entry
type: Property
domain: Data Record
range: Data Entry

key
type: Property
domain: Data Entry
range: string

value
type: Property
domain: Data Entry
range: JSON

entry
type: Property
domain: Duties Record
range: Duties Entry

key
type: Property
domain: Duties Entry
range: string

value
type: Property
domain: Duties Entry
range: JSON

entry
type: Property
domain: Duties Tax Lines Record
range: Duties Tax Lines Entry

key
type: Property
domain: Duties Tax Lines Entry
range: string

value
type: Property
domain: Duties Tax Lines Entry
range: JSON

entry
type: Property
domain: Properties Record
range: Properties Entry

key
type: Property
domain: Properties Entry
range: string

value
type: Property
domain: Properties Entry
range: JSON

entry
type: Property
domain: Duties Record
range: Duties Entry

key
type: Property
domain: Duties Entry
range: string

value
type: Property
domain: Duties Entry
range: JSON

entry
type: Property
domain: Duties Tax Lines Record
range: Duties Tax Lines Entry

key
type: Property
domain: Duties Tax Lines Entry
range: string

value
type: Property
domain: Duties Tax Lines Entry
range: JSON

entry
type: Property
domain: Properties Record
range: Properties Entry

key
type: Property
domain: Properties Entry
range: string

value
type: Property
domain: Properties Entry
range: JSON