Microsoft Advertising API Ontology
comment: Ontology for the complete Microsoft Advertising API v13 REST SDK model surface across campaign management, ad insight, bulk, customer, billing, and reporting services.
license: https://creativecommons.org/licenses/by/4.0/
publisher: inferal.com
preferred namespace prefix: microsoftads

Ad Insight Ad Group Bid Landscape
type: Class
comment: Defines an object that contains a list of estimated clicks, cost, and impressions from 1 to 7 days for the ad group identifier given the suggested bid.

Ad Insight Day Month And Year
type: Class
comment: Defines an object that you use to specify the start and end dates of a date range.

Ad Insight Bid Landscape Point
type: Class
comment: Defines an object that contains estimates of clicks, cost, and impressions given the suggested bid.

Ad Insight Ad Group Bid Landscape Input
type: Class
comment: Defines an object that contains the requested bid landscape type for the corresponding ad group identifier.

Ad Insight Ad Group Estimate
type: Class
comment: Contains a list of suggested keywords for the ad group with minimum and maximum traffic estimates.

Ad Insight Keyword Estimate
type: Class
comment: A suggested keyword with minimum and maximum traffic estimates.

Ad Insight Keyword
type: Class
comment: Defines a keyword with match type.

Ad Insight Traffic Estimate
type: Class
comment: Defines an object that contains traffic estimates based on the campaign, ad group, and keyword criteria you specified when calling GetKeywordTrafficEstimates.

Ad Insight Ad Group Estimator
type: Class
comment: Contains a list of keyword estimators with your keyword level filter criteria for traffic estimates.

Ad Insight Keyword Estimator
type: Class
comment: Contains a keyword estimators with your keyword level filter criteria for traffic estimates.

Ad Insight Api Fault Detail
type: Class
comment: Defines an Ad Insight API fault detail object that operations return when web service-specific errors occur, such as when the request message contains incomplete or invalid data.
subclass of: Ad Insight Application Fault

Ad Insight Operation Error
type: Class
comment: Defines an Ad Insight operation error object that contains the details that explain why the service operation failed.

Ad Insight Batch Error
type: Class
comment: Defines an Ad Insight batch error object that identifies the item within the batch of items in the request message that caused the operation to fail, and describes the reason for the failure.

Ad Insight Application Fault
type: Class
comment: Defines the base object from which all Ad Insight fault detail objects derive.

Ad Insight Application Fault Base
type: Class
subclass of: Ad Insight Application Fault

Ad Insight Apply Recommendation Entity
type: Class
comment: Apply a recommendation.

Ad Insight Apply Recommendations Request
type: Class

Ad Insight Apply Recommendations Response
type: Class

Ad Insight Auction Insight Entry
type: Class
comment: Defines an auction insight entry for a domain.

Ad Insight Auction Insight Kpi
type: Class
comment: Defines an auction insight key performance indicator.

Ad Insight Auction Insight Result
type: Class
comment: Defines the auction insight results from calling the GetAuctionInsightData operation.

Ad Insight Auction Segment Search Parameter
type: Class
comment: Defines an auction segment search parameter.
subclass of: Ad Insight Search Parameter

Ad Insight Auto Apply Recommendations Info
type: Class
comment: Defines the auto-apply opt-in status for specific recommendation type.

Ad Insight Bid Opportunity
type: Class
comment: Defines an object that contains the suggested bid with estimated clicks and impressions opportunities.

Ad Insight Breakdown
type: Class
comment: Defines an object for a specific audience breakdown category.

Ad Insight Breakdowns
type: Class
comment: Defines an object for the audience breakdown categories.

Ad Insight Location Breakdown
type: Class
comment: Defines the location breakdown data object.

Ad Insight Location Info
type: Class
comment: Defines the location info data object.

Ad Insight Broad Match Keyword Opportunity
type: Class
comment: Defines an object that contains the marketplace impact statistics of including broad match type keyword bids.
subclass of: Ad Insight Keyword Opportunity

Ad Insight Broad Match Search Query Kpi
type: Class
comment: Defines an object that contains search query statistics of including broad match type keyword bids.

Ad Insight Budget Opportunity
type: Class
comment: Defines an object that contains the suggested budget with estimated clicks and impressions opportunities.

Ad Insight Budget Point
type: Class
comment: Defines an object that contains a budget amount and an estimate of weekly impressions, clicks, and cost for this budget amount.

Ad Insight Campaign Bid Landscape
type: Class
comment: Defines the CampaignBidLandscape data object, which suggests bids or targets, and contains estimated performance statistics.

Ad Insight Campaign Bid Landscape Point
type: Class
comment: Defines a data object for the total estimated performance from StartDate to EndDate by the bid or target.

Ad Insight Campaign Budget Recommendation
type: Class
comment: Defines the CampaignBudgetRecommendation data object.
subclass of: Ad Insight Recommendation Base

Ad Insight Campaign Estimate
type: Class
comment: Contains a nested list of suggested keywords for the campaign's ad groups with minimum and maximum traffic estimates.

Ad Insight Campaign Estimator
type: Class
comment: Contains campaign filter criteria and a nested list of ad group and keyword level filter criteria for traffic estimates.

Ad Insight Criterion
type: Class
comment: This is the base class from which keyword planner criterion objects derive.

Ad Insight Negative Keyword
type: Class
comment: Defines a negative keyword with match type for traffic estimates.

Ad Insight Category Search Parameter
type: Class
comment: The keyword category search parameter that you can use as a seed for new keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Competition Search Parameter
type: Class
comment: The competition search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Date Range Search Parameter
type: Class
comment: The date range search parameter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Decimal Rounded Result
type: Class
comment: Defines a DecimalRoundedResult data object.

Ad Insight Device Criterion
type: Class
comment: The device criterion that you can include when requesting keyword ideas or traffic estimates.
subclass of: Ad Insight Criterion

Ad Insight Device Search Parameter
type: Class
comment: The device search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Dismiss Recommendation Entity
type: Class
comment: Dismiss a recommendation.

Ad Insight Dismiss Recommendations Request
type: Class

Ad Insight Dismiss Recommendations Response
type: Class

Ad Insight Domain Category
type: Class
comment: Defines an object that contains a domain category with website coverage.

Ad Insight Entity Detail
type: Class
comment: Defines an object that provides detail information for an entity for performance insights.

Ad Insight Entity Parameter
type: Class
comment: Defines an object that provides parameter information for an entity.
subclass of: Ad Insight Performance Insights Message Parameter

Ad Insight Estimated Bid And Traffic
type: Class
comment: Defines an object that contains estimates of clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost for the corresponding keyword or ad group given the suggested bid.

Ad Insight Estimated Position And Traffic
type: Class
comment: Defines an object that contains the estimated search results position and estimated keyword statistics such as clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost for the specified keyword given the specified bid.

Ad Insight Exclude Account Keywords Search Parameter
type: Class
comment: The exclude account keywords search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Feed
type: Class
comment: Defines a Feed data object.

Ad Insight Get Auction Insight Data Request
type: Class

Ad Insight Search Parameter
type: Class
comment: This is the base class from which keyword idea search parameter objects derive.

Ad Insight Location Criterion
type: Class
comment: The location criterion that you can include when requesting keyword ideas or traffic estimates.
subclass of: Ad Insight Criterion

Ad Insight Network Criterion
type: Class
comment: The network criterion that you can include when requesting keyword ideas or traffic estimates.
subclass of: Ad Insight Criterion

Ad Insight Language Criterion
type: Class
comment: The language criterion that you can include when requesting keyword ideas or traffic estimates.
subclass of: Ad Insight Criterion

Ad Insight Get Auction Insight Data Response
type: Class

Ad Insight Get Audience Breakdown Request
type: Class

Ad Insight Selection Of Age Enum
type: Class
comment: Defines a data object for the selection of age targeting.

Ad Insight Selection Of Gender Enum
type: Class
comment: Defines a data object for the selection of gender targeting.

Ad Insight Selection Oflong
type: Class
comment: Defines a data object for the selection segment IDs.

Ad Insight Selection Of Device Enum
type: Class
comment: Defines a data object that includes or excludes device types.

Ad Insight Radius Target
type: Class
comment: Defines a RadiusTarget data object.

Ad Insight Get Audience Breakdown Response
type: Class

Ad Insight Get Audience Full Estimation Request
type: Class

Ad Insight Get Audience Full Estimation Response
type: Class

Ad Insight Range Result Of Decimal Rounded Result
type: Class
comment: Defines a RangeResultOfDecimalRoundedResult data object.

Ad Insight Range Result Ofdouble
type: Class
comment: Defines a RangeResultOfDouble data object.

Ad Insight Get Auto Apply Opt In Status Request
type: Class

Ad Insight Get Auto Apply Opt In Status Response
type: Class

Ad Insight Get Bid Landscape By Ad Group Ids Request
type: Class

Ad Insight Get Bid Landscape By Ad Group Ids Response
type: Class

Ad Insight Get Bid Landscape By Campaign Ids Request
type: Class

Ad Insight Get Bid Landscape By Campaign Ids Response
type: Class

Ad Insight Get Bid Landscape By Keyword Ids Request
type: Class

Ad Insight Get Bid Landscape By Keyword Ids Response
type: Class

Ad Insight Keyword Bid Landscape
type: Class
comment: Defines an object that contains a list of estimated clicks, cost, and impressions from 1 to 7 days for the keyword identifier given the suggested bid.

Ad Insight Get Bid Opportunities Request
type: Class

Ad Insight Get Bid Opportunities Response
type: Class

Ad Insight Get Budget Opportunities Request
type: Class

Ad Insight Get Budget Opportunities Response
type: Class

Ad Insight Get Domain Categories Request
type: Class

Ad Insight Get Domain Categories Response
type: Class

Ad Insight Get Estimated Bid By Keyword Ids Request
type: Class

Ad Insight Get Estimated Bid By Keyword Ids Response
type: Class

Ad Insight Keyword Id Estimated Bid
type: Class
comment: Defines an object that contains the identifier of the keyword and the suggested bid value for the keyword and match type.

Ad Insight Keyword Estimated Bid
type: Class
comment: Defines an object that contains the keyword and the estimated bid value for each match type.

Ad Insight Get Estimated Bid By Keywords Request
type: Class

Ad Insight Keyword And Match Type
type: Class
comment: Defines an object that contains a keyword and corresponding match types.

Ad Insight Get Estimated Bid By Keywords Response
type: Class

Ad Insight Get Estimated Position By Keyword Ids Request
type: Class

Ad Insight Get Estimated Position By Keyword Ids Response
type: Class

Ad Insight Keyword Id Estimated Position
type: Class
comment: Defines an object that contains the identifier of a keyword and the estimated search results position for the keyword and match type.

Ad Insight Keyword Estimated Position
type: Class
comment: Defines an object that contains the keyword and the estimated position in the search results for each match type.

Ad Insight Get Estimated Position By Keywords Request
type: Class

Ad Insight Get Estimated Position By Keywords Response
type: Class

Ad Insight Get Historical Keyword Performance Request
type: Class

Ad Insight Get Historical Keyword Performance Response
type: Class

Ad Insight Keyword Historical Performance
type: Class
comment: Defines an object that contains the key performance index data for the specified keyword.

Ad Insight Keyword Kpi
type: Class
comment: Defines a key performance index object for a keyword.

Ad Insight Get Historical Search Count Request
type: Class

Ad Insight Get Historical Search Count Response
type: Class

Ad Insight Keyword Search Count
type: Class
comment: Defines an object that contains a list of search counts for each device and network where the keyword was included in a search query.

Ad Insight Search Counts By Attributes
type: Class
comment: Defines an object that contains a list of keyword historical search counts for the corresponding device attribute.

Ad Insight Historical Search Count Periodic
type: Class
comment: Defines an object that contains the number of times that the keyword was used in a search query during the specified time period.

Ad Insight Get Keyword Categories Request
type: Class

Ad Insight Get Keyword Categories Response
type: Class

Ad Insight Keyword Category Result
type: Class
comment: Defines an object that contains the keyword and a list of keyword categories that the keyword might belong to.

Ad Insight Keyword Category
type: Class
comment: Defines an object that contains a keyword category and a confidence score.

Ad Insight Get Keyword Demographics Request
type: Class

Ad Insight Get Keyword Demographics Response
type: Class

Ad Insight Keyword Demographic Result
type: Class
comment: Defines an object that contains the keyword and percentage of users by age and gender (if known) who searched for the specified keyword.

Ad Insight Keyword Demographic
type: Class
comment: Defines an object that contains the device, age and gender of the user who entered the search query, if known.

Ad Insight Get Keyword Idea Categories Response
type: Class

Ad Insight Keyword Idea Category
type: Class
comment: Defines an object that contains a keyword idea category.

Ad Insight Get Keyword Ideas Request
type: Class

Ad Insight Get Keyword Ideas Response
type: Class

Ad Insight Keyword Idea
type: Class
comment: Defines an object that contains a suggested keyword with historical statistics, like monthly search volume, competition, suggested minimum bid, and ad impression share.

Ad Insight Get Keyword Locations Request
type: Class

Ad Insight Get Keyword Locations Response
type: Class

Ad Insight Keyword Location Result
type: Class
comment: Defines an object that contains the locations where users were located when they searched for the specified keyword.

Ad Insight Keyword Location
type: Class
comment: Defines an object that contains the location, network, device, and the percentage of time that a user entered a search query.

Ad Insight Get Keyword Opportunities Request
type: Class

Ad Insight Get Keyword Opportunities Response
type: Class

Ad Insight Keyword Opportunity
type: Class
comment: Defines an object that contains a suggested keyword and bid value.

Ad Insight Get Keyword Traffic Estimates Request
type: Class

Ad Insight Get Keyword Traffic Estimates Response
type: Class

Ad Insight Get Performance Insights Detail Data By Account Id Request
type: Class

Ad Insight Get Performance Insights Detail Data By Account Id Response
type: Class

Ad Insight Performance Insights Detail
type: Class
comment: Defines the details for performance insights.

Ad Insight Performance Insights Message
type: Class
comment: Defines the message for performance insights.

Ad Insight Performance Insights Message Parameter
type: Class
comment: Defines the message parameters for performance insights.

Ad Insight Get Recommendations Request
type: Class

Ad Insight Get Recommendations Response
type: Class

Ad Insight Recommendation
type: Class
comment: Defines the base object of Recommendation.

Ad Insight Suggested Responsive Search Ad
type: Class
comment: Defines an object that describes the suggested responsive search ads.

Ad Insight Get Text Asset Suggestions By Final Urls Request
type: Class

Ad Insight Get Text Asset Suggestions By Final Urls Response
type: Class

Ad Insight Text Asset Suggestions
type: Class
comment: Defines the text asset suggestions data object.

Ad Insight Idea Text Search Parameter
type: Class
comment: The idea text search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Impression Share Search Parameter
type: Class
comment: The impression share search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Keyword And Confidence
type: Class
comment: Defines an object that contains a suggested keyword and a confidence score.

Ad Insight Keyword Opportunity Base
type: Class
subclass of: Ad Insight Keyword Opportunity

Ad Insight Keyword Recommendation
type: Class
comment: Defines a KeywordRecommendation data object.
subclass of: Ad Insight Recommendation Base

Ad Insight Keyword Suggestion
type: Class
comment: Defines an object that contains a list of suggested keywords that may perform better than the specified keyword.

Ad Insight Language Search Parameter
type: Class
comment: The language search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Location Search Parameter
type: Class
comment: The location search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Network Search Parameter
type: Class
comment: The network search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Performance Insights Message Parameter Base
type: Class
subclass of: Ad Insight Performance Insights Message Parameter

Ad Insight Query Search Parameter
type: Class
comment: The query search parameter that you can use as a seed for new keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Recommendation Base
type: Class
comment: Defines the RecommendationBase data object.
subclass of: Ad Insight Recommendation

Ad Insight Recommendation Base Base
type: Class
subclass of: Ad Insight Recommendation Base

Ad Insight Recommendation Info
type: Class
comment: Defines the base object of RecommendationInfo.

Ad Insight Recommendation Info Base
type: Class
subclass of: Ad Insight Recommendation Info

Ad Insight Remove Conflicting Negative Keyword Recommendation
type: Class
comment: Defines a data object for RemoveConflictingNegativeKeywordRecommendation.
subclass of: Ad Insight Recommendation Base

Ad Insight Responsive Search Ad Asset Recommendation
type: Class
comment: Defines a data object for ResponsiveSearchAdAssetRecommendation.
subclass of: Ad Insight Recommendation Base

Ad Insight Responsive Search Ad Recommendation
type: Class
comment: Defines a ResponsiveSearchAdRecommendation data object.
subclass of: Ad Insight Recommendation Base

Ad Insight Responsive Search Ads Recommendation
type: Class
comment: Defines an object that contains the responsive search ads to be suggested.
subclass of: Ad Insight Recommendation

Ad Insight Retrieve Recommendations Request
type: Class

Ad Insight Retrieve Recommendations Response
type: Class

Ad Insight RSARecommendation Info
type: Class
comment: Defines an object that contains the info of responsive search ads recommendation.
subclass of: Ad Insight Recommendation Info

Ad Insight Search Volume Search Parameter
type: Class
comment: The search volume search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Set Auto Apply Opt In Status Request
type: Class

Ad Insight Set Auto Apply Opt In Status Response
type: Class

Ad Insight Suggested Bid Search Parameter
type: Class
comment: The suggested bid search parameter filter that you can include when requesting keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Suggest Keywords For Url Request
type: Class

Ad Insight Suggest Keywords For Url Response
type: Class

Ad Insight Suggest Keywords From Existing Keywords Request
type: Class

Ad Insight Suggest Keywords From Existing Keywords Response
type: Class

Ad Insight Tag Recommendations Request
type: Class

Ad Insight Tag Recommendations Response
type: Class

Ad Insight Text Parameter
type: Class
comment: Defines the text parameter for use with performance insights.
subclass of: Ad Insight Performance Insights Message Parameter

Ad Insight Url Parameter
type: Class
comment: Defines the URL parameter for use with performance insights.
subclass of: Ad Insight Performance Insights Message Parameter

Ad Insight Url Search Parameter
type: Class
comment: The URL search parameter that you can use as a seed for new keyword ideas.
subclass of: Ad Insight Search Parameter

Ad Insight Use Broad Match Keyword Recommendation
type: Class
comment: Defines a data object for UseBroadMatchKeywordRecommendation.
subclass of: Ad Insight Recommendation Base

Bulk Ad Api Error
type: Class
comment: Defines a Bulk Ad API error object that contains the details that explain why the service operation failed.

Bulk Ad Api Fault Detail
type: Class
comment: Defines a Bulk Ad API fault detail object that operations return when generic errors occur, such as an authentication error.
subclass of: Bulk Application Fault

Bulk Ad Center Authentication Fault
type: Class
subclass of: Bulk Application Fault

Bulk Ad Center Authorization Fault
type: Class
subclass of: Bulk Application Fault

Bulk Ad Center Fault
type: Class
subclass of: Bulk Application Fault

Bulk Ad Center Internal Error Fault
type: Class
subclass of: Bulk Application Fault

Bulk Ad Center System Fault
type: Class
subclass of: Bulk Application Fault

Bulk Api Fault Detail
type: Class
comment: Defines a Bulk API fault detail object that operations return when web service-specific errors occur, such as when the request message contains incomplete or invalid data.
subclass of: Bulk Application Fault

Bulk Batch Error
type: Class
comment: Defines a Bulk batch error object that identifies the item within the batch of items in the request message that caused the operation to fail, and describes the reason for the failure.

Bulk Key Value Pair Ofstring Andstring
type: Class

Bulk Operation Error
type: Class
comment: Defines a Bulk operation error object that contains the details that explain why the service operation failed.

Bulk Application Fault
type: Class
comment: Defines the base object from which all Bulk fault detail objects derive.

Bulk Editorial Error
type: Class
comment: Defines an error object that identifies the entity with the batch of entities that failed editorial review.
subclass of: Bulk Batch Error

Bulk Application Fault Base
type: Class
subclass of: Bulk Application Fault

Bulk Batch Error Base
type: Class
subclass of: Bulk Batch Error

Bulk Campaign Scope
type: Class
comment: Defines an object that identifies a campaign to download.

Bulk Download Campaigns By Account Ids Request
type: Class

Bulk Download Campaigns By Account Ids Response
type: Class

Bulk Download Campaigns By Campaign Ids Request
type: Class

Bulk Download Campaigns By Campaign Ids Response
type: Class

Bulk Editorial Api Fault Detail
type: Class
subclass of: Bulk Application Fault

Bulk Get Bulk Download Status Request
type: Class

Bulk Get Bulk Download Status Response
type: Class

Bulk Get Bulk Upload Status Request
type: Class

Bulk Get Bulk Upload Status Response
type: Class

Bulk Get Bulk Upload Url Request
type: Class

Bulk Get Bulk Upload Url Response
type: Class

Bulk Upload Entity Records Request
type: Class

Bulk Upload Entity Records Response
type: Class

Campaign Management Account Content Negative Keyword List
type: Class
comment: Defines an account content negative keyword list.
subclass of: Campaign Management Shared List

Campaign Management Key Value Pair Ofstring Andstring
type: Class

Campaign Management Account Migration Statuses Info
type: Class
comment: Defines an object that contains migration status for an account.

Campaign Management Migration Status Info
type: Class
comment: Defines an object that contains the migration type and status for an account.

Campaign Management Account Negative Keyword List
type: Class
comment: Defines a negative keyword list that is associated with an account.
subclass of: Campaign Management Shared List

Campaign Management Account Placement Exclusion List
type: Class
comment: Defines a data object for account placement exclusion list.
subclass of: Campaign Management Shared List

Campaign Management Account Placement Inclusion List
type: Class
comment: Defines a data object for account placement inclusion list.
subclass of: Campaign Management Shared List

Campaign Management Account Property
type: Class
comment: Maps an account level property name to a string value.

Campaign Management Action Ad Extension
type: Class
comment: Defines an action ad extension with a call-to-action button.
subclass of: Campaign Management Ad Extension

Campaign Management Schedule
type: Class
comment: Defines the start and end date ranges for ad extension scheduling.

Campaign Management Date
type: Class
comment: Represents a date.

Campaign Management Day Time
type: Class
comment: Defines a day of the week and time range for ad extension scheduling.

Campaign Management Custom Parameters
type: Class
comment: Defines a collection of key and value custom parameters for URL tracking.

Campaign Management Custom Parameter
type: Class
comment: Defines a key and value custom parameter for URL tracking.

Campaign Management Ad
type: Class
comment: Defines the base object of an ad.
subclass of: Ad

Campaign Management App Url
type: Class
comment: Defines the operating system platform and URL of the app store download webpage.

Campaign Management Asset Link
type: Class
comment: Defines the relationship of an asset to an ad.

Campaign Management Asset
type: Class
comment: Defines the base object of an asset with a unique Microsoft Advertising identifier that can be reused across multiple ads.
subclass of: Creative

Campaign Management Image Asset
type: Class
comment: Applies crop settings to stored image media for a specific aspect ratio.
subclass of: Campaign Management Asset

Campaign Management Verified Tracking Setting
type: Class
comment: Defines the VerifiedTrackingSetting Data Object.
subclass of: Campaign Management Setting

Campaign Management Ad Api Error
type: Class
comment: Defines a Campaign Management Ad API error object that contains the details that explain why the service operation failed.

Campaign Management Ad Api Fault Detail
type: Class
comment: Defines a Campaign Management Ad API fault detail object that operations return when generic errors occur, such as an authentication error.
subclass of: Campaign Management Application Fault

Campaign Management Ad Base
type: Class
subclass of: Campaign Management Ad

Campaign Management Ad Center Authentication Fault
type: Class
subclass of: Campaign Management Application Fault

Campaign Management Ad Center Authorization Fault
type: Class
subclass of: Campaign Management Application Fault

Campaign Management Ad Center Fault
type: Class
subclass of: Campaign Management Application Fault

Campaign Management Ad Center Internal Error Fault
type: Class
subclass of: Campaign Management Application Fault

Campaign Management Ad Center System Fault
type: Class
subclass of: Campaign Management Application Fault

Campaign Management Add Ad Extensions Request
type: Class

Campaign Management Ad Extension
type: Class
comment: Defines the base object of an ad extension.

Campaign Management Address
type: Class
comment: Defines a postal address for location ad extensions.

Campaign Management Geo Point
type: Class
comment: Defines an object that contains the longitude and latitude coordinates of a geographical location.

Campaign Management Price Table Row
type: Class
comment: Defines pricing information by currency and unit that you can use with price ad extensions.

Campaign Management Lead Form Question Definition
type: Class

Campaign Management Add Ad Extensions Response
type: Class

Campaign Management Ad Extension Identity
type: Class
comment: Defines an object that identifies an ad extension revision.

Campaign Management Batch Error Collection
type: Class
comment: Defines an error object that contains batch error details for the top level list index and a list of batch errors corresponding to the nested list index.

Campaign Management Batch Error
type: Class
comment: Defines a Campaign Management batch error object that identifies the item within the batch of items in the request message that caused the operation to fail, and describes the reason for the failure.

Campaign Management Add Ad Group Criterions Request
type: Class

Campaign Management Ad Group Criterion
type: Class
comment: Defines a criterion that you want applied to the specified ad group.

Campaign Management Criterion
type: Class
comment: Defines the base object of a criterion.

Campaign Management Product Condition
type: Class
comment: Defines a condition that determines whether a product is selected from a customer's Microsoft Merchant Center catalog file.

Campaign Management Hotel Listing
type: Class
comment: Defines a hotel listing.

Campaign Management Webpage Parameter
type: Class
comment: Defines the conditions or criteria that determine whether you want to show dynamic search ads.

Campaign Management Webpage Condition
type: Class
comment: Defines a condition or criterion that helps determine whether you want to show dynamic search ads.

Campaign Management Criterion Bid
type: Class
comment: Defines a base class for criterion bids.

Campaign Management Rate Amount
type: Class
comment: Defines an object that represents the rate amount in percentage form.

Campaign Management Criterion Cashback
type: Class
comment: Defines the CriterionCashback data object.

Campaign Management Add Ad Group Criterions Response
type: Class

Campaign Management Add Ad Groups Request
type: Class

Campaign Management Ad Group
type: Class
comment: Defines an ad group in an advertising campaign.
subclass of: TargetingGroup

Campaign Management Bid
type: Class
comment: The highest price that you want to pay each time someone clicks your ad.

Campaign Management Ad Rotation
type: Class
comment: Defines an object that specifies the type of ad rotation to apply to the ad group.

Campaign Management Bidding Scheme
type: Class
comment: Defines the base object of a bidding scheme for how you want to manage your bids.
subclass of: BidStrategy

Campaign Management Setting
type: Class
comment: Defines the base class of a setting.

Campaign Management Rate Bid
type: Class
comment: Defines an object that represents the rate bid.
subclass of: Campaign Management Criterion Bid

Campaign Management Frequency Cap Settings
type: Class
comment: Defines the FrequencyCapSettings object.

Campaign Management Add Ad Groups Response
type: Class

Campaign Management Add Ads Request
type: Class

Campaign Management Add Ads Response
type: Class

Campaign Management Add Asset Groups Request
type: Class

Campaign Management Asset Group
type: Class
comment: Defines an asset group in an advertising campaign.

Campaign Management Asset Group Search Theme
type: Class
comment: Defines an AssetGroupSearchTheme data object.

Campaign Management Asset Group Url Target
type: Class
comment: Defines the asset group URL target data object.

Campaign Management Add Asset Groups Response
type: Class

Campaign Management Add Audience Groups Request
type: Class

Campaign Management Audience Group
type: Class
comment: Defines an AudienceGroup data object.

Campaign Management Audience Group Dimension
type: Class
comment: Defines an AudienceGroupDimension data object.

Campaign Management Audience Info
type: Class
comment: An object containing and ID an type for an audience.

Campaign Management Profile Info
type: Class
comment: Defines the profile info data object.

Campaign Management Add Audience Groups Response
type: Class

Campaign Management Add Audiences Request
type: Class

Campaign Management Audience
type: Class
comment: Defines the base object of an audience.

Campaign Management Customer Share
type: Class
comment: Defines a shareable audience or UET tag that a customer owns.

Campaign Management Customer Account Share
type: Class
comment: Defines a customer or account that can use the shared audience or UET tag.

Campaign Management Customer Account Share Association
type: Class
comment: Contains the association count for the corresponding usage type.

Campaign Management Remarketing Rule
type: Class
comment: Defines the base object of a remarketing rule.

Campaign Management Rule Item Group
type: Class
comment: Defines an object that contains a list of remarketing list rule items that apply to the same visited page.

Campaign Management Rule Item
type: Class
comment: Defines the base class of a remarketing list rule item.

Campaign Management Combination Rule
type: Class
comment: A combination rule includes logical conditions used to determine who to add to your combined list.

Campaign Management Custom Segment Catalog
type: Class
comment: Defines the CustomSegmentCatalog data object.

Campaign Management Add Audiences Response
type: Class

Campaign Management Add Bid Strategies Request
type: Class

Campaign Management Bid Strategy
type: Class
comment: A portfolio bid strategy is an automated bidding feature that manages bidding across multiple campaigns that are all working toward the same goal.

Campaign Management Add Bid Strategies Response
type: Class

Campaign Management Add Brand Kits Request
type: Class

Campaign Management Brand Kit
type: Class
comment: Defines the brand kit data object.

Campaign Management Brand Kit Image
type: Class
comment: The brand kit image data object.

Campaign Management Brand Kit Palette
type: Class
comment: The brand kit palette data object.

Campaign Management Brand Kit Color
type: Class
comment: A data object for the brand kit color.

Campaign Management Brand Kit Font
type: Class
comment: A data object for the brand kit font.

Campaign Management Brand Voice
type: Class
comment: Defines the brand voice data object.

Campaign Management Add Brand Kits Response
type: Class

Campaign Management Add Budgets Request
type: Class

Campaign Management Budget
type: Class
comment: Represents a budget that can be shared by any campaigns in an account.

Campaign Management Add Budgets Response
type: Class

Campaign Management Add Campaign Conversion Goals Request
type: Class

Campaign Management Campaign Conversion Goal
type: Class
comment: Defines the base object of a campaign conversion goal.

Campaign Management Add Campaign Conversion Goals Response
type: Class

Campaign Management Add Campaign Criterions Request
type: Class

Campaign Management Campaign Criterion
type: Class
comment: Defines a criterion that you want applied to the specified campaign.

Campaign Management Add Campaign Criterions Response
type: Class

Campaign Management Add Campaigns Request
type: Class

Campaign Management Campaign
type: Class
comment: Defines a campaign.
subclass of: Campaign

Campaign Management Add Campaigns Response
type: Class

Campaign Management Add Conversion Goals Request
type: Class

Campaign Management Conversion Goal
type: Class
comment: Defines the base object of a conversion goal.

Campaign Management Conversion Goal Revenue
type: Class
comment: Defines properties for revenue that can be tracked by a conversion goal.

Campaign Management Add Conversion Goals Response
type: Class

Campaign Management Add Conversion Value Rules Request
type: Class

Campaign Management Conversion Value Rule
type: Class
comment: Defintes a conversion value rule data object.

Campaign Management Location Condition
type: Class
comment: Defines a condition to use conversion value rules in a specific location.

Campaign Management Location Condition Item
type: Class
comment: Defines a location condition item data object.

Campaign Management Audience Condition
type: Class
comment: Defines a condition to use conversion value rules for specified audiences.

Campaign Management Audience Condition Item
type: Class
comment: Defines an audience condition item data object.

Campaign Management Device Condition
type: Class
comment: Defines a condition to use conversion value rules for specified devices.

Campaign Management Add Conversion Value Rules Response
type: Class

Campaign Management Add Data Exclusions Request
type: Class

Campaign Management Data Exclusion
type: Class
comment: Defines a data object for DataExclusion.

Campaign Management Campaign Association
type: Class
comment: Defines a data object for which campaigns to associate to data exclusions and seasonality adjustments.

Campaign Management Add Data Exclusions Response
type: Class

Campaign Management Add Experiments Request
type: Class

Campaign Management Experiment
type: Class
comment: Defines an experiment where you split a campaign's budget and traffic, and then run an A/B test during a limited date range.

Campaign Management Experiment Arm
type: Class
comment: Defines the experiment arm data object.

Campaign Management Add Experiments Response
type: Class

Campaign Management Add HTML5s Request
type: Class

Campaign Management Html5
type: Class
comment: Defines the HTML5 asset data object.

Campaign Management Add HTML5s Response
type: Class

Campaign Management Add Import Jobs Request
type: Class

Campaign Management Import Job
type: Class
comment: Defines the base object of an import job.

Campaign Management Frequency
type: Class
comment: Determines whether an import job should be run once or scheduled on a recurring basis.

Campaign Management Import Option
type: Class
comment: Defines the base object of an import option.

Campaign Management Import Search And Replace For String Property
type: Class
comment: Defines the string search and replace Google import option.

Campaign Management Campaign Ad Group Ids
type: Class
comment: Identifies a campaign and the list of its ad groups to import.

Campaign Management Add Import Jobs Response
type: Class

Campaign Management Add Keywords Request
type: Class

Campaign Management Keyword
type: Class
comment: Defines a keyword.

Campaign Management Add Keywords Response
type: Class

Campaign Management Add Labels Request
type: Class

Campaign Management Label
type: Class
comment: Defines a label object to organize campaigns, ad groups, ads, and keywords into groups.

Campaign Management Add Labels Response
type: Class

Campaign Management Add Linked In Segments Request
type: Class

Campaign Management Linked In Segment
type: Class
comment: Defines the LinkedInSegment data object.

Campaign Management Company Name
type: Class
comment: Defines the CompanyName data object.

Campaign Management Add Linked In Segments Response
type: Class

Campaign Management Add List Items To Shared List Request
type: Class

Campaign Management Shared List Item
type: Class
comment: Defines the base class of a shared list item.

Campaign Management Shared List
type: Class
comment: Defines the base class of a shared list.
subclass of: Campaign Management Shared Entity

Campaign Management Add List Items To Shared List Response
type: Class

Campaign Management Add Media Request
type: Class

Campaign Management Media
type: Class
comment: Defines the base object of media.

Campaign Management Add Media Response
type: Class

Campaign Management Add Negative Keywords To Entities Request
type: Class

Campaign Management Entity Negative Keyword
type: Class
comment: Defines an object that contains a set of negative keywords that are only associated with the corresponding entity such as a campaign or ad group.

Campaign Management Negative Keyword
type: Class
comment: Defines a negative keyword with match type.
subclass of: Campaign Management Shared List Item

Campaign Management Add Negative Keywords To Entities Response
type: Class

Campaign Management Id Collection
type: Class
comment: Defines an object that contains a list of entity identifiers.

Campaign Management Add New Customer Acquisition Goals Request
type: Class

Campaign Management New Customer Acquisition Goal
type: Class
comment: Defines the new customer acquisition goal data object.

Campaign Management Audience Id Name
type: Class
comment: Defines the audience ID name data object.

Campaign Management Add New Customer Acquisition Goals Response
type: Class

Campaign Management Add Seasonality Adjustments Request
type: Class

Campaign Management Seasonality Adjustment
type: Class
comment: Defines a data object for the seasonality adjustment.

Campaign Management Add Seasonality Adjustments Response
type: Class

Campaign Management Add Shared Entity Request
type: Class

Campaign Management Shared Entity
type: Class
comment: Defines the base class of a shared entity.

Campaign Management Add Shared Entity Response
type: Class

Campaign Management Add Uet Tags Request
type: Class

Campaign Management Uet Tag
type: Class
comment: Defines a Universal Event Tracking (UET) tag that you can add to your website to allow Microsoft Advertising to collect actions people take on your website.

Campaign Management Add Uet Tags Response
type: Class

Campaign Management Add Videos Request
type: Class

Campaign Management Video
type: Class
comment: Defines the Video Data Object.

Campaign Management Add Videos Response
type: Class

Campaign Management Ad Extension Association
type: Class
comment: Defines the relationship and editorial status of an ad extension with an account, campaign, or ad group.

Campaign Management Ad Extension Association Collection
type: Class
comment: Defines an array of objects that associate an ad extension and its editorial status to an account, campaign, or ad group.

Campaign Management Ad Extension Base
type: Class
subclass of: Campaign Management Ad Extension

Campaign Management Ad Extension Editorial Reason
type: Class
comment: Defines an object that you can use to determine the component of an ad extension that failed editorial review, and the reason for the failure.

Campaign Management Ad Extension Editorial Reason Collection
type: Class
comment: Defines a collection of ad extensions that failed editorial review.

Campaign Management Ad Extension Id To Entity Id Association
type: Class
comment: Defines an object that associates an ad extension to a supported entity, for example ad group or campaign.

Campaign Management Ad Group Criterion Action
type: Class
comment: Defines the action to apply to a BiddableAdGroupCriterion or NegativeAdGroupCriterion, specifically one that contains a ProductPartition.

Campaign Management Ad Group Criterion Base
type: Class
subclass of: Campaign Management Ad Group Criterion

Campaign Management Ad Group Negative Sites
type: Class
comment: Defines an object that contains the negative site URLs of an ad group.

Campaign Management Ad Recommendation Customized Property
type: Class
comment: The ad recommendation customized property data object.

Campaign Management Ad Recommendation Image Asset Property
type: Class
comment: The ad recommendation image asset property data object.

Campaign Management Ad Recommendation Image Refine Operation
type: Class
comment: The ad recommendation image refine operation data object.

Campaign Management Ad Recommendation Image Suggestion
type: Class
comment: Defines a data object for ad recommendation image suggestion.

Campaign Management Image
type: Class
comment: Defines an image that can be added to an account's media library.
subclass of: Campaign Management Media

Campaign Management Ad Recommendation Image Suggestion Metadata
type: Class
comment: The ad recommendation image suggestion metadata data object.

Campaign Management Ad Recommendation Text Asset Property
type: Class
comment: The ad recommendation text asset property data object.

Campaign Management Recommendation Template
type: Class

Campaign Management Recommendation Image
type: Class

Campaign Management Recommendation Image Size
type: Class

Campaign Management Recommendation Crop Setting
type: Class

Campaign Management Recommendation Text
type: Class

Campaign Management Recommendation Asset Property
type: Class

Campaign Management Recommendation Background
type: Class

Campaign Management Recommendation Color
type: Class

Campaign Management Ad Recommendation Job Info
type: Class
comment: Defines the ad recommendation job info data object.

Campaign Management Ad Recommendation Media Refine Result
type: Class
comment: The ad recommendation media refine result data object.

Campaign Management Ad Recommendation Refined Media
type: Class
comment: The ad recommendation refined media data object.

Campaign Management Operation Error
type: Class
comment: Defines a Campaign Management operation error that contains the details that explain why the service operation failed.

Campaign Management Ad Recommendation Text Refine Operation
type: Class
comment: Defines the ad recommendation text refine operation data object.

Campaign Management Ad Recommendation Text Refine Result
type: Class
comment: The ad recommendation text refine result data object.

Campaign Management Ad Recommendation Video Suggestion
type: Class
comment: Defines the ad recommendation video suggestion data object.

Campaign Management Recommendation Template Video
type: Class

Campaign Management Recommendation Logo
type: Class

Campaign Management Recommendation Business Name
type: Class

Campaign Management Recommendation Audio
type: Class

Campaign Management Solid Background Asset
type: Class

Campaign Management Recommendation Scene
type: Class

Campaign Management Video Recommendation Image Data
type: Class

Campaign Management Video Recommendation Text Data
type: Class

Campaign Management Key Frame
type: Class

Campaign Management Video Recommendation Color Data
type: Class

Campaign Management Age Criterion
type: Class
comment: Defines a criterion that can be used to show ads to users in a specific age range.
subclass of: Campaign Management Criterion

Campaign Management Age Dimension
type: Class
comment: Data object that specifies users by their age.
subclass of: Campaign Management Audience Group Dimension

Campaign Management AISearch Setting
type: Class
comment: Enable or opt out of AI search settings.
subclass of: Campaign Management Setting

Campaign Management Annotation Opt Out
type: Class
comment: Represents the annotation opt-out configuration for an account.

Campaign Management Api Fault Detail
type: Class
comment: Defines a Campaign Management API fault object that operations return when web service-specific errors occur, such as when the request message contains incomplete or invalid data.
subclass of: Campaign Management Application Fault

Campaign Management App Ad Extension
type: Class
comment: Defines an app ad extension that can be included in an ad.
subclass of: Campaign Management Ad Extension

Campaign Management App Download Goal
type: Class
comment: Defines an app download conversion goal.
subclass of: Campaign Management Conversion Goal

Campaign Management Appeal Editorial Rejections Request
type: Class

Campaign Management Entity Id To Parent Id Association
type: Class
comment: Defines an object that contains the unique system identifier of an entity such as ad or keyword, and the identifier of its parent.

Campaign Management Appeal Editorial Rejections Response
type: Class

Campaign Management App Install Ad
type: Class
comment: Defines an app install ad.
subclass of: Campaign Management Ad

Campaign Management App Install Goal
type: Class
comment: Defines an app install conversion goal.
subclass of: Campaign Management Conversion Goal

Campaign Management Application Fault
type: Class
comment: Defines the base object from which all Campaign Management fault detail objects derive.

Campaign Management Editorial Error
type: Class
comment: Defines an error object that identifies one of potentially many reasons why an entity failed editorial review.
subclass of: Campaign Management Batch Error

Campaign Management Application Fault Base
type: Class
subclass of: Campaign Management Application Fault

Campaign Management Apply Asset Group Listing Group Actions Request
type: Class

Campaign Management Asset Group Listing Group Action
type: Class
comment: An object that contains an Action element and a ListingGroup element.

Campaign Management Asset Group Listing Group
type: Class
comment: A listing group that corresponds directly to the identifiers specified in the request.

Campaign Management Apply Asset Group Listing Group Actions Response
type: Class

Campaign Management Apply Customer List Items Request
type: Class

Campaign Management Customer List
type: Class
comment: Defines a CustomerList data object.
subclass of: Campaign Management Audience

Campaign Management Apply Customer List Items Response
type: Class

Campaign Management Apply Customer List User Data Request
type: Class

Campaign Management Customer List User Data
type: Class
comment: Defines a CustomerListUserData data object.

Campaign Management Apply Customer List User Data Response
type: Class

Campaign Management Apply Hotel Group Actions Request
type: Class

Campaign Management Apply Hotel Group Actions Response
type: Class

Campaign Management Apply Offline Conversion Adjustments Request
type: Class

Campaign Management Offline Conversion Adjustment
type: Class
comment: Defines an object to retract or restate an offline conversion via the ApplyOfflineConversionAdjustments operation.

Campaign Management Apply Offline Conversion Adjustments Response
type: Class

Campaign Management Apply Offline Conversions Request
type: Class

Campaign Management Offline Conversion
type: Class
comment: Defines an offline conversion that you send to Microsoft Advertising.

Campaign Management Apply Offline Conversions Response
type: Class

Campaign Management Apply Online Conversion Adjustments Request
type: Class

Campaign Management Online Conversion Adjustment
type: Class
comment: Defines an object to retract or restate an online conversion.

Campaign Management Apply Online Conversion Adjustments Response
type: Class

Campaign Management Apply Product Partition Actions Request
type: Class

Campaign Management Apply Product Partition Actions Response
type: Class

Campaign Management App Setting
type: Class
comment: The app setting data object.
subclass of: Campaign Management Setting

Campaign Management Asset Base
type: Class
subclass of: Campaign Management Asset

Campaign Management Asset Group Editorial Reason
type: Class
comment: Defines an object that you can use to determine the component of an asset group that failed editorial review, and the reason for the failure.

Campaign Management Asset Group Editorial Reason Collection
type: Class
comment: Defines a collection of asset groups that failed editorial review.

Campaign Management Audience Base
type: Class
subclass of: Campaign Management Audience

Campaign Management Audience Criterion
type: Class
comment: Defines a criterion that can be used to show ads to a specific audience.
subclass of: Campaign Management Criterion

Campaign Management Audience Dimension
type: Class
comment: An object that inherits AudienceGroupDimension.
subclass of: Campaign Management Audience Group Dimension

Campaign Management Audience Group Asset Group Association
type: Class
comment: Defines an AudienceGroupAssetGroupAssociation data object.

Campaign Management Audience Group Dimension Base
type: Class
subclass of: Campaign Management Audience Group Dimension

Campaign Management Audio Filter
type: Class
comment: Defines the audio filter data object.

Campaign Management Audit Point Result
type: Class
comment: Defines the AuditPointResult data object.

Campaign Management Base Domain Setting
type: Class
comment: Defines the BaseDomainSetting data object.
subclass of: Campaign Management Setting

Campaign Management Batch Error Base
type: Class
subclass of: Campaign Management Batch Error

Campaign Management Batch Error Collection Base
type: Class
subclass of: Campaign Management Batch Error Collection

Campaign Management Biddable Ad Group Criterion
type: Class
comment: Defines a biddable criterion that you want applied to the specified ad group.
subclass of: Campaign Management Ad Group Criterion

Campaign Management Biddable Campaign Criterion
type: Class
comment: Defines a biddable criterion that you want applied to the specified campaign.
subclass of: Campaign Management Campaign Criterion

Campaign Management Bidding Scheme Base
type: Class
subclass of: Campaign Management Bidding Scheme

Campaign Management Bid Multiplier
type: Class
comment: Defines the multiplier by which to adjust your base bid for the corresponding criterion.
subclass of: Campaign Management Criterion Bid

Campaign Management BMCStore
type: Class
comment: Defines a Microsoft Merchant Center store.

Campaign Management Brand Item
type: Class
comment: A data object for the BrandItem.
subclass of: Campaign Management Shared List Item

Campaign Management Brand List
type: Class
comment: A data object for the BrandList.
subclass of: Campaign Management Shared List

Campaign Management Call Ad Extension
type: Class
comment: Defines an object that specifies a click-to-call phone number to include in a text ad.
subclass of: Campaign Management Ad Extension

Campaign Management Callout Ad Extension
type: Class
comment: Defines an object that specifies additional text about your business, products, or services to include in a text ad.
subclass of: Campaign Management Ad Extension

Campaign Management Call To Action Setting
type: Class
comment: Defines the CallToActionSetting data object.
subclass of: Campaign Management Setting

Campaign Management Campaign Criterion Base
type: Class
subclass of: Campaign Management Campaign Criterion

Campaign Management Campaign Frequency Cap Setting
type: Class
comment: Defines the campaign frequency cap setting data object.
subclass of: Campaign Management Setting

Campaign Management Campaign Negative Sites
type: Class
comment: Defines an object that contains the negative site URLs of a campaign.

Campaign Management Campaign Size
type: Class

Campaign Management Cashback Adjustment
type: Class
comment: Defines the CashbackAdjustment Data Object.
subclass of: Campaign Management Criterion Cashback

Campaign Management Category Result
type: Class
comment: Defines the CategoryResult data object.

Campaign Management Channel Placement Criterion
type: Class
subclass of: Campaign Management Criterion

Campaign Management Clipchamp Template Info
type: Class
comment: Defines the clip champ template info data object.

Campaign Management Combined List
type: Class
comment: A combined list is an audience created from a combination of multiple existing audiences.
subclass of: Campaign Management Audience

Campaign Management Commission Bidding Scheme
type: Class
comment: Defines an object that represents the commission bid strategy type (commission pay per stay).
subclass of: Campaign Management Bidding Scheme

Campaign Management Company
type: Class
comment: Defines the profile data for a company.

Campaign Management Company List
type: Class
comment: Defines the CompanyList data object.
subclass of: Campaign Management Linked In Segment

Campaign Management Conversion Goal Base
type: Class
subclass of: Campaign Management Conversion Goal

Campaign Management Co Op Setting
type: Class
comment: Defines the ad group level settings for feed-based Microsoft Shopping Campaigns.
subclass of: Campaign Management Setting

Campaign Management Cost Per Sale Bidding Scheme
type: Class
comment: Defines an object that represents the cost per sale bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Create Asset Group Recommendation Request
type: Class

Campaign Management Create Asset Group Recommendation Response
type: Class

Campaign Management Create Brand Kit Recommendation Request
type: Class

Campaign Management Create Brand Kit Recommendation Response
type: Class

Campaign Management Create Responsive Ad Recommendation Request
type: Class

Campaign Management Create Responsive Ad Recommendation Response
type: Class

Campaign Management Responsive Ad
type: Class
comment: A responsive ad format for audience ads and multimedia ads.
subclass of: Campaign Management Ad

Campaign Management Create Responsive Search Ad Recommendation Request
type: Class

Campaign Management Create Responsive Search Ad Recommendation Response
type: Class

Campaign Management Responsive Search Ad
type: Class
comment: A responsive ad format for text ads in the Search network.
subclass of: Campaign Management Ad

Campaign Management Criterion Base
type: Class
subclass of: Campaign Management Criterion

Campaign Management Criterion Bid Base
type: Class
subclass of: Campaign Management Criterion Bid

Campaign Management Criterion Cashback Base
type: Class
subclass of: Campaign Management Criterion Cashback

Campaign Management Custom Audience
type: Class
comment: Defines a custom audience.
subclass of: Campaign Management Audience

Campaign Management Custom Events Rule
type: Class
comment: Defines a custom events remarketing rule.
subclass of: Campaign Management Remarketing Rule

Campaign Management Custom Linked In Criterion
type: Class
comment: Defines the custom LinkedIn criterion data object.
subclass of: Campaign Management Criterion

Campaign Management Custom Segment
type: Class
comment: Defines the CustomSegment data object.
subclass of: Campaign Management Audience

Campaign Management Daily Summary
type: Class
comment: Defines a data object for a summary of the offline conversion reports for the day.

Campaign Management Data Table Ad Extension
type: Class
subclass of: Campaign Management Ad Extension

Campaign Management Day Time Criterion
type: Class
comment: Defines a criterion that can be used to show ads to users during a specific day and time range.
subclass of: Campaign Management Criterion

Campaign Management Deal Criterion
type: Class
comment: Defines a criterion that can be used to show ads for a specific deal.
subclass of: Campaign Management Criterion

Campaign Management Delete Ad Extensions Associations Request
type: Class

Campaign Management Delete Ad Extensions Associations Response
type: Class

Campaign Management Delete Ad Extensions Request
type: Class

Campaign Management Delete Ad Extensions Response
type: Class

Campaign Management Delete Ad Group Criterions Request
type: Class

Campaign Management Delete Ad Group Criterions Response
type: Class

Campaign Management Delete Ad Groups Request
type: Class

Campaign Management Delete Ad Groups Response
type: Class

Campaign Management Delete Ads Request
type: Class

Campaign Management Delete Ads Response
type: Class

Campaign Management Delete Asset Groups Request
type: Class

Campaign Management Delete Asset Groups Response
type: Class

Campaign Management Delete Audience Group Asset Group Associations Request
type: Class

Campaign Management Delete Audience Group Asset Group Associations Response
type: Class

Campaign Management Delete Audience Groups Request
type: Class

Campaign Management Delete Audience Groups Response
type: Class

Campaign Management Delete Audiences Request
type: Class

Campaign Management Delete Audiences Response
type: Class

Campaign Management Delete Bid Strategies Request
type: Class

Campaign Management Delete Bid Strategies Response
type: Class

Campaign Management Delete Brand Kits Request
type: Class

Campaign Management Delete Brand Kits Response
type: Class

Campaign Management Delete Budgets Request
type: Class

Campaign Management Delete Budgets Response
type: Class

Campaign Management Delete Campaign Conversion Goals Request
type: Class

Campaign Management Delete Campaign Conversion Goals Response
type: Class

Campaign Management Delete Campaign Criterions Request
type: Class

Campaign Management Delete Campaign Criterions Response
type: Class

Campaign Management Delete Campaigns Request
type: Class

Campaign Management Delete Campaigns Response
type: Class

Campaign Management Delete Data Exclusions Request
type: Class

Campaign Management Delete Data Exclusions Response
type: Class

Campaign Management Delete Experiments Request
type: Class

Campaign Management Delete Experiments Response
type: Class

Campaign Management Delete HTML5s Request
type: Class

Campaign Management Delete HTML5s Response
type: Class

Campaign Management Delete Import Jobs Request
type: Class

Campaign Management Delete Import Jobs Response
type: Class

Campaign Management Delete Keywords Request
type: Class

Campaign Management Delete Keywords Response
type: Class

Campaign Management Delete Label Associations Request
type: Class

Campaign Management Label Association
type: Class
comment: Defines the relationship between a label and campaign, ad group, ad, or keyword entity.

Campaign Management Delete Label Associations Response
type: Class

Campaign Management Delete Labels Request
type: Class

Campaign Management Delete Labels Response
type: Class

Campaign Management Delete Linked In Segments Request
type: Class

Campaign Management Delete Linked In Segments Response
type: Class

Campaign Management Delete List Items From Shared List Request
type: Class

Campaign Management Delete List Items From Shared List Response
type: Class

Campaign Management Delete Media Request
type: Class

Campaign Management Delete Media Response
type: Class

Campaign Management Delete Negative Keywords From Entities Request
type: Class

Campaign Management Delete Negative Keywords From Entities Response
type: Class

Campaign Management Delete Seasonality Adjustments Request
type: Class

Campaign Management Delete Seasonality Adjustments Response
type: Class

Campaign Management Delete Shared Entities Request
type: Class

Campaign Management Delete Shared Entities Response
type: Class

Campaign Management Delete Shared Entity Associations Request
type: Class

Campaign Management Shared Entity Association
type: Class
comment: Defines an object that associates a campaign to negative keyword list, or an ad account to a website exclusion list.

Campaign Management Delete Shared Entity Associations Response
type: Class

Campaign Management Delete Videos Request
type: Class

Campaign Management Delete Videos Response
type: Class

Campaign Management Device Criterion
type: Class
comment: Defines a criterion that can be used to show ads on specific devices.
subclass of: Campaign Management Criterion

Campaign Management Diagnostic Card Data
type: Class
comment: Defines the diagnostic card data data object.

Campaign Management Health Check Metadata
type: Class
comment: Defines the health check metadata data object.

Campaign Management Health Check Column Metadata
type: Class
comment: Defines the health check column metadata data object.

Campaign Management Health Check Action Link Metadata
type: Class
comment: Defines the health check action link metadata data object.

Campaign Management Health Check Data
type: Class
comment: Defines the health check data data object.

Campaign Management Health Check Entity
type: Class
comment: Defines the health check entity data object.

Campaign Management Health Check Sub Entity Data
type: Class
comment: Defines the health check sub entity data object.

Campaign Management Diagnostic Category Data
type: Class
comment: Defines the diagnostic category data data object.

Campaign Management Diagnostics Entity
type: Class
comment: Defines the DiagnosticsEntity data object.

Campaign Management Diagnostics Filter
type: Class
comment: Defines the DiagnosticsFilter data object.

Campaign Management Diagnostics Request Status
type: Class
comment: Defines the DiagnosticsRequestStatus data object.

Campaign Management Diagnostics Settings
type: Class
comment: Defines the DiagnosticsSettings data object.

Campaign Management Diagnostic Tile Data
type: Class
comment: Defines the diagnostic tile data data object.

Campaign Management Disclaimer Ad Extension
type: Class
comment: Defines an ad extension that specifies disclaimer text to include in an expanded text ad or responsive search ad.
subclass of: Campaign Management Ad Extension

Campaign Management Disclaimer Setting
type: Class
comment: Defines the DisclaimerSetting Data Object.
subclass of: Campaign Management Setting

Campaign Management Duration Goal
type: Class
comment: Defines a duration conversion goal.
subclass of: Campaign Management Conversion Goal

Campaign Management Dynamic Feed Setting
type: Class
comment: Defines the DynamicFeedSetting Data Object.
subclass of: Campaign Management Setting

Campaign Management Dynamic Search Ad
type: Class
comment: Defines a dynamic search ad.
subclass of: Campaign Management Ad

Campaign Management Dynamic Search Ads Setting
type: Class
comment: Defines the Dynamic Search Ads setting for a campaign.
subclass of: Campaign Management Setting

Campaign Management Editorial Api Fault Detail
type: Class
comment: Defines a fault object that operations such as AddAdGroupCriterions, UpdateAdGroupCriterions, SetAdExtensionsAssociations, and UpdateAdExtensions return when one or more criterion or ad extensions in your request message fail editorial review.
subclass of: Campaign Management Application Fault

Campaign Management Editorial Error Collection
type: Class
comment: Defines a nested list of error object that identifies one of potentially many reasons why an entity failed editorial review.
subclass of: Campaign Management Batch Error Collection

Campaign Management Editorial Reason
type: Class
comment: Defines an object that you can use to determine the component of an ad or keyword that failed editorial review, and the reason for the failure.

Campaign Management Editorial Reason Collection
type: Class
comment: Defines a collection of ads or keywords that failed editorial review, and the reason for the failure.

Campaign Management Enhanced Cpc Bidding Scheme
type: Class
comment: Defines an object that represents the enhanced CPC bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Entity Result
type: Class
comment: Defines the EntityResult data object.

Campaign Management Event Goal
type: Class
comment: Defines a custom event conversion goal.
subclass of: Campaign Management Conversion Goal

Campaign Management Expanded Text Ad
type: Class
comment: Defines an expanded text ad.
subclass of: Campaign Management Ad

Campaign Management File Import Job
type: Class
comment: FileImportJob is reserved for future use.
subclass of: Campaign Management Import Job

Campaign Management File Import Option
type: Class
comment: FileImportOption is reserved for future use.
subclass of: Campaign Management Import Option

Campaign Management Filter Link Ad Extension
type: Class
comment: Filter Link Extensions pair one header with between 3 and 10 clickable text values that tell customers more about your business.
subclass of: Campaign Management Ad Extension

Campaign Management Fixed Bid
type: Class
comment: Defines the fixed bid to use in the auction.
subclass of: Campaign Management Criterion Bid

Campaign Management Flyer Ad Extension
type: Class
comment: Flyer Extensions enable advertisers to distribute product or store catalogues (flyers) to potential customers.
subclass of: Campaign Management Ad Extension

Campaign Management Gender Criterion
type: Class
comment: Defines a criterion that can be used to show ads to users of a specific gender.
subclass of: Campaign Management Criterion

Campaign Management Gender Dimension
type: Class
comment: Defines a GenderDimension data object.
subclass of: Campaign Management Audience Group Dimension

Campaign Management Genre Criterion
type: Class
comment: Defines a criterion that can be used to show ads from a specific genre.
subclass of: Campaign Management Criterion

Campaign Management Get Account Migration Statuses Request
type: Class

Campaign Management Get Account Migration Statuses Response
type: Class

Campaign Management Get Account Properties Request
type: Class

Campaign Management Get Account Properties Response
type: Class

Campaign Management Get Ad Extension Ids By Account Id Request
type: Class

Campaign Management Get Ad Extension Ids By Account Id Response
type: Class

Campaign Management Get Ad Extensions Associations Request
type: Class

Campaign Management Get Ad Extensions Associations Response
type: Class

Campaign Management Get Ad Extensions By Ids Request
type: Class

Campaign Management Get Ad Extensions By Ids Response
type: Class

Campaign Management Get Ad Extensions Editorial Reasons Request
type: Class

Campaign Management Get Ad Extensions Editorial Reasons Response
type: Class

Campaign Management Get Ad Group Criterions By Ids Request
type: Class

Campaign Management Get Ad Group Criterions By Ids Response
type: Class

Campaign Management Get Ad Groups By Campaign Id Request
type: Class

Campaign Management Get Ad Groups By Campaign Id Response
type: Class

Campaign Management Get Ad Groups By Ids Request
type: Class

Campaign Management Get Ad Groups By Ids Response
type: Class

Campaign Management Get Ads By Ad Group Id Request
type: Class

Campaign Management Get Ads By Ad Group Id Response
type: Class

Campaign Management Get Ads By Editorial Status Request
type: Class

Campaign Management Get Ads By Editorial Status Response
type: Class

Campaign Management Get Ads By Ids Request
type: Class

Campaign Management Get Ads By Ids Response
type: Class

Campaign Management Get Annotation Opt Out Response
type: Class

Campaign Management Get Asset Group Listing Groups By Ids Request
type: Class

Campaign Management Get Asset Group Listing Groups By Ids Response
type: Class

Campaign Management Get Asset Groups By Campaign Id Request
type: Class

Campaign Management Get Asset Groups By Campaign Id Response
type: Class

Campaign Management Get Asset Groups By Ids Request
type: Class

Campaign Management Get Asset Groups By Ids Response
type: Class

Campaign Management Get Asset Groups Editorial Reasons Request
type: Class

Campaign Management Get Asset Groups Editorial Reasons Response
type: Class

Campaign Management Get Audience Group Asset Group Associations By Asset Group Ids Request
type: Class

Campaign Management Get Audience Group Asset Group Associations By Asset Group Ids Response
type: Class

Campaign Management Get Audience Group Asset Group Associations By Audience Group Ids Request
type: Class

Campaign Management Get Audience Group Asset Group Associations By Audience Group Ids Response
type: Class

Campaign Management Get Audience Groups By Ids Request
type: Class

Campaign Management Get Audience Groups By Ids Response
type: Class

Campaign Management Get Audiences By Ids Request
type: Class

Campaign Management Get Audiences By Ids Response
type: Class

Campaign Management Get Bid Strategies By Ids Request
type: Class

Campaign Management Get Bid Strategies By Ids Response
type: Class

Campaign Management Get BMCStores By Customer Id Request
type: Class

Campaign Management Get BMCStores By Customer Id Response
type: Class

Campaign Management Get Brand Kits By Account Id Request
type: Class

Campaign Management Get Brand Kits By Account Id Response
type: Class

Campaign Management Get Brand Kits By Ids Request
type: Class

Campaign Management Get Brand Kits By Ids Response
type: Class

Campaign Management Get BSCCountries Response
type: Class

Campaign Management Get Budgets By Ids Request
type: Class

Campaign Management Get Budgets By Ids Response
type: Class

Campaign Management Get Campaign Criterions By Ids Request
type: Class

Campaign Management Get Campaign Criterions By Ids Response
type: Class

Campaign Management Get Campaign Ids By Bid Strategy Ids Request
type: Class

Campaign Management Get Campaign Ids By Bid Strategy Ids Response
type: Class

Campaign Management Get Campaign Ids By Budget Ids Request
type: Class

Campaign Management Get Campaign Ids By Budget Ids Response
type: Class

Campaign Management Get Campaigns By Account Id Request
type: Class

Campaign Management Get Campaigns By Account Id Response
type: Class

Campaign Management Get Campaigns By Ids Request
type: Class

Campaign Management Get Campaigns By Ids Response
type: Class

Campaign Management Get Campaign Sizes By Account Id Request
type: Class

Campaign Management Get Campaign Sizes By Account Id Response
type: Class

Campaign Management Get Clipchamp Templates Request
type: Class

Campaign Management Video Template Filter
type: Class
comment: Defines the video template filter data object.

Campaign Management Get Clipchamp Templates Response
type: Class

Campaign Management Get Config Value Request
type: Class

Campaign Management Get Config Value Response
type: Class

Campaign Management Get Conversion Goals By Ids Request
type: Class

Campaign Management Get Conversion Goals By Ids Response
type: Class

Campaign Management Get Conversion Goals By Tag Ids Request
type: Class

Campaign Management Get Conversion Goals By Tag Ids Response
type: Class

Campaign Management Get Conversion Value Rules By Account Id Request
type: Class

Campaign Management Get Conversion Value Rules By Account Id Response
type: Class

Campaign Management Get Conversion Value Rules By Ids Request
type: Class

Campaign Management Get Conversion Value Rules By Ids Response
type: Class

Campaign Management Get Data Exclusions By Account Id Request
type: Class

Campaign Management Get Data Exclusions By Account Id Response
type: Class

Campaign Management Get Data Exclusions By Ids Request
type: Class

Campaign Management Get Data Exclusions By Ids Response
type: Class

Campaign Management Get Diagnostics Request
type: Class

Campaign Management Get Diagnostics Response
type: Class

Campaign Management Get Editorial Reasons By Ids Request
type: Class

Campaign Management Get Editorial Reasons By Ids Response
type: Class

Campaign Management Get Experiments By Ids Request
type: Class

Campaign Management Paging
type: Class
comment: Defines a paging object to request Campaign Management objects in batches.

Campaign Management Get Experiments By Ids Response
type: Class

Campaign Management Get File Import Upload Url Response
type: Class

Campaign Management Get Geo Locations File Url Request
type: Class

Campaign Management Get Geo Locations File Url Response
type: Class

Campaign Management Get Health Check Request
type: Class

Campaign Management Get Health Check Response
type: Class

Campaign Management Health Check Error
type: Class
comment: Defines the health check error data object.

Campaign Management Get HTML5s By Ids Request
type: Class

Campaign Management Get HTML5s By Ids Response
type: Class

Campaign Management Get Import Entity Ids Mapping Request
type: Class

Campaign Management Get Import Entity Ids Mapping Response
type: Class

Campaign Management Key Value Pair Oflong Andlong
type: Class

Campaign Management Get Import Jobs By Ids Request
type: Class

Campaign Management Get Import Jobs By Ids Response
type: Class

Campaign Management Get Import Results Request
type: Class

Campaign Management Get Import Results Response
type: Class

Campaign Management Import Result
type: Class
comment: Contains the status, run time, and statistical results for an import job that has run.

Campaign Management Import Entity Statistics
type: Class
comment: The statistical import results for an entity type.

Campaign Management Get Keywords By Ad Group Id Request
type: Class

Campaign Management Get Keywords By Ad Group Id Response
type: Class

Campaign Management Get Keywords By Editorial Status Request
type: Class

Campaign Management Get Keywords By Editorial Status Response
type: Class

Campaign Management Get Keywords By Ids Request
type: Class

Campaign Management Get Keywords By Ids Response
type: Class

Campaign Management Get Label Associations By Entity Ids Request
type: Class

Campaign Management Get Label Associations By Entity Ids Response
type: Class

Campaign Management Get Label Associations By Label Ids Request
type: Class

Campaign Management Get Label Associations By Label Ids Response
type: Class

Campaign Management Get Labels By Ids Request
type: Class

Campaign Management Get Labels By Ids Response
type: Class

Campaign Management Get List Items By Shared List Request
type: Class

Campaign Management Get List Items By Shared List Response
type: Class

Campaign Management Get Media Associations Request
type: Class

Campaign Management Get Media Associations Response
type: Class

Campaign Management Media Association
type: Class
comment: Defines an object that represents the identified media and an associated entity, for example media associated with an ad group.

Campaign Management Get Media Meta Data By Account Id Request
type: Class

Campaign Management Get Media Meta Data By Account Id Response
type: Class

Campaign Management Media Meta Data
type: Class
comment: Defines a media meta data object.

Campaign Management Media Representation
type: Class
comment: Defines a media representation base class that includes a media download Url.

Campaign Management Get Media Meta Data By Ids Request
type: Class

Campaign Management Get Media Meta Data By Ids Response
type: Class

Campaign Management Get Negative Keywords By Entity Ids Request
type: Class

Campaign Management Get Negative Keywords By Entity Ids Response
type: Class

Campaign Management Get Negative Sites By Ad Group Ids Request
type: Class

Campaign Management Get Negative Sites By Ad Group Ids Response
type: Class

Campaign Management Get Negative Sites By Campaign Ids Request
type: Class

Campaign Management Get Negative Sites By Campaign Ids Response
type: Class

Campaign Management Get New Customer Acquisition Goals By Account Id Request
type: Class

Campaign Management Get New Customer Acquisition Goals By Account Id Response
type: Class

Campaign Management Get Offline Conversion Report By Goal Ids Request
type: Class

Campaign Management Get Offline Conversion Report By Goal Ids Response
type: Class

Campaign Management Offline Goal Conversion Summary
type: Class
comment: Defines a data object for a container that stores offline conversion metrics for a specific goal.

Campaign Management Offline Conversion Alert
type: Class
comment: Defines a data object for detailed information about unattributed conversions.

Campaign Management Offline Goal Daily Summary
type: Class
comment: Defines a data object for the granular, date-specific metrics for a conversion goal.

Campaign Management Get Offline Conversion Reports Request
type: Class

Campaign Management Get Offline Conversion Reports Response
type: Class

Campaign Management Get Profile Data File Url Request
type: Class

Campaign Management Get Profile Data File Url Response
type: Class

Campaign Management Get Responsive Ad Recommendation Job Request
type: Class

Campaign Management Get Responsive Ad Recommendation Job Response
type: Class

Campaign Management Get Seasonality Adjustments By Account Id Request
type: Class

Campaign Management Get Seasonality Adjustments By Account Id Response
type: Class

Campaign Management Get Seasonality Adjustments By Ids Request
type: Class

Campaign Management Get Seasonality Adjustments By Ids Response
type: Class

Campaign Management Get Shared Entities By Account Id Request
type: Class

Campaign Management Get Shared Entities By Account Id Response
type: Class

Campaign Management Get Shared Entities Request
type: Class

Campaign Management Get Shared Entities Response
type: Class

Campaign Management Get Shared Entity Associations By Entity Ids Request
type: Class

Campaign Management Get Shared Entity Associations By Entity Ids Response
type: Class

Campaign Management Get Shared Entity Associations By Shared Entity Ids Request
type: Class

Campaign Management Get Shared Entity Associations By Shared Entity Ids Response
type: Class

Campaign Management Get Supported Clipchamp Audio Request
type: Class

Campaign Management Get Supported Clipchamp Audio Response
type: Class

Campaign Management Supported Clipchamp Audio Data
type: Class
comment: Defines the supported clip champ audio data data object.

Campaign Management Supported Clipchamp Audio
type: Class
comment: Defines the supported clip champ audio data object.

Campaign Management Get Supported Fonts Request
type: Class

Campaign Management Get Supported Fonts Response
type: Class

Campaign Management Supported Fonts Data
type: Class
comment: Defines the supported fonts data data object.

Campaign Management Supported Font
type: Class
comment: Defines the supported font data object.

Campaign Management Get Uet Tag Auth Key Request
type: Class

Campaign Management Get Uet Tag Auth Key Response
type: Class

Campaign Management Get Uet Tags By Ids Request
type: Class

Campaign Management Get Uet Tags By Ids Response
type: Class

Campaign Management Get Videos By Ids Request
type: Class

Campaign Management Get Videos By Ids Response
type: Class

Campaign Management Google Import Job
type: Class
comment: Defines a Google import job that can be run once or scheduled on a recurring basis.
subclass of: Campaign Management Import Job

Campaign Management Google Import Option
type: Class
comment: Defines the Google import options that are available via API.
subclass of: Campaign Management Import Option

Campaign Management Hotel Ad
type: Class
comment: Defines a hotel ad.
subclass of: Campaign Management Ad

Campaign Management Hotel Advance Booking Window Criterion
type: Class
comment: Criterion for the number of days the booking is made prior to the hotel stay.
subclass of: Campaign Management Criterion

Campaign Management Hotel Check In Date Criterion
type: Class
comment: Criterion for a check-in date range.
subclass of: Campaign Management Criterion

Campaign Management Hotel Check In Day Criterion
type: Class
comment: Criterion for day of the week the booking is for.
subclass of: Campaign Management Criterion

Campaign Management Hotel Date Selection Type Criterion
type: Class
comment: Criterion for the date selection type.
subclass of: Campaign Management Criterion

Campaign Management Hotel Group
type: Class
comment: Defines an object that organizes your hotel ads.
subclass of: Campaign Management Criterion

Campaign Management Hotel Length Of Stay Criterion
type: Class
comment: Criterion for length of hotel stay in nights.
subclass of: Campaign Management Criterion

Campaign Management Hotel Setting
type: Class
comment: Defines whether the ad group will target Hotel Price Ads (HPA) or Property Price Ads (PPA).
subclass of: Campaign Management Setting

Campaign Management Image Ad Extension
type: Class
comment: Defines an ad extension that specifies an image with alternative text to include in an expanded text ad.
subclass of: Campaign Management Ad Extension

Campaign Management Image Media Representation
type: Class
comment: Defines an image media representation with height and width.
subclass of: Campaign Management Media Representation

Campaign Management Import Job Base
type: Class
subclass of: Campaign Management Import Job

Campaign Management Import Option Base
type: Class
subclass of: Campaign Management Import Option

Campaign Management Impression Based Remarketing List
type: Class
comment: Defines a data object for ImpressionBasedRemarketingList.
subclass of: Campaign Management Audience

Campaign Management Impression Tracking Setting
type: Class
comment: Defines the impression tracking setting data object.
subclass of: Campaign Management Setting

Campaign Management Inherit From Parent Bidding Scheme
type: Class
comment: Defines an object that represents the inherit from parent bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management In Market Audience
type: Class
comment: Defines an in-market audience.
subclass of: Campaign Management Audience

Campaign Management In Store Transaction Goal
type: Class
comment: Defines an in-store transaction goal.
subclass of: Campaign Management Conversion Goal

Campaign Management Lead Form Ad Extension
type: Class
subclass of: Campaign Management Ad Extension

Campaign Management Linked In Segment Base
type: Class
subclass of: Campaign Management Linked In Segment

Campaign Management Location Ad Extension
type: Class
comment: Defines an ad extension that specifies a business address and phone number to include in a text ad.
subclass of: Campaign Management Ad Extension

Campaign Management Location Criterion
type: Class
comment: Defines a criterion that can be used to show ads to users in a specific location.
subclass of: Campaign Management Criterion

Campaign Management Location Intent Criterion
type: Class
comment: Defines a criterion that determines the intent option for all location and radius criterions of the campaign or ad group.
subclass of: Campaign Management Criterion

Campaign Management Logo Ad Extension
type: Class
comment: Defines an ad extension that specifies a business logo.
subclass of: Campaign Management Ad Extension

Campaign Management Manual Cpa Bidding Scheme
type: Class
comment: Defines an object that represents the manual CPA bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Manual Cpc Bidding Scheme
type: Class
comment: Defines an object that represents the manual CPC bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Manual Cpm Bidding Scheme
type: Class
comment: Defines an object that represents the manual CPM bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Manual Cpv Bidding Scheme
type: Class
comment: Defines an object that represents the manual CPV bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Max Clicks Bidding Scheme
type: Class
comment: Defines an object that represents the maximum clicks bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Max Conversions Bidding Scheme
type: Class
comment: Defines an object that represents the maximum conversions bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Max Conversion Value Bidding Scheme
type: Class
comment: Defines an object that represents the maximum conversion value bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Max Roas Bidding Scheme
type: Class
comment: This object is not in use and will be removed from a future version of the API.
subclass of: Campaign Management Bidding Scheme

Campaign Management Media Base
type: Class
subclass of: Campaign Management Media

Campaign Management Media Representation Base
type: Class
subclass of: Campaign Management Media Representation

Campaign Management Negative Ad Group Criterion
type: Class
comment: Defines a criterion that you want to exclude from the specified ad group.
subclass of: Campaign Management Ad Group Criterion

Campaign Management Negative Campaign Criterion
type: Class
comment: Defines a criterion that you want to exclude from the specified campaign.
subclass of: Campaign Management Campaign Criterion

Campaign Management Negative Keyword List
type: Class
comment: Defines a negative keyword list.
subclass of: Campaign Management Shared List

Campaign Management Negative Site
type: Class
comment: Defines a website URL where you do not want your ads displayed.
subclass of: Campaign Management Shared List Item

Campaign Management Network Distribution Setting
type: Class
comment: Defines the network distribution setting data object.
subclass of: Campaign Management Setting

Campaign Management New Customer Acquisition Goal Setting
type: Class
comment: Defines the new customer acquisition goal setting data object.
subclass of: Campaign Management Setting

Campaign Management News Ad Extension
type: Class
subclass of: Campaign Management Ad Extension

Campaign Management Number Rule Item
type: Class
comment: Defines a rule expression that depends on the operand, operator, and value.
subclass of: Campaign Management Rule Item

Campaign Management Offline Conversion Goal
type: Class
comment: Defines an offline conversion goal.
subclass of: Campaign Management Conversion Goal

Campaign Management Pages Viewed Per Visit Goal
type: Class
comment: Defines a pages viewed per visit conversion goal.
subclass of: Campaign Management Conversion Goal

Campaign Management Page Visitors Rule
type: Class
comment: Defines a page visitors remarketing rule.
subclass of: Campaign Management Remarketing Rule

Campaign Management Page Visitors Who Did Not Visit Another Page Rule
type: Class
comment: Defines a page visitors who did not visit another page remarketing rule.
subclass of: Campaign Management Remarketing Rule

Campaign Management Page Visitors Who Visited Another Page Rule
type: Class
comment: Defines a page visitors who visited another page remarketing rule.
subclass of: Campaign Management Remarketing Rule

Campaign Management Percent Cpc Bidding Scheme
type: Class
comment: Defines an object that represents the percent CPC bid strategy type (total hotel price per night, including taxes and fees).
subclass of: Campaign Management Bidding Scheme

Campaign Management Performance Max Setting
type: Class
comment: Defines the PerformanceMaxSetting object.
subclass of: Campaign Management Setting

Campaign Management Placement Criterion
type: Class
comment: Defines a criterion that can be used to show ads to users in a specific placement.
subclass of: Campaign Management Criterion

Campaign Management Placement Exclusion List
type: Class
comment: Defines a website exclusion list in the manager account (customer) shared library.
subclass of: Campaign Management Shared List

Campaign Management Price Ad Extension
type: Class
comment: Defines an ad extension that includes between 3 and 8 price table rows.
subclass of: Campaign Management Ad Extension

Campaign Management Product Ad
type: Class
comment: Defines a product ad.
subclass of: Campaign Management Ad

Campaign Management Product Audience
type: Class
comment: Defines a product audience that you can use to remarket products from your Microsoft Merchant Center store.
subclass of: Campaign Management Audience

Campaign Management Product Partition
type: Class
comment: Defines an ad group level product partition with one condition that helps determine whether a product from the Microsoft Merchant Center store gets served as a product ad.
subclass of: Campaign Management Criterion

Campaign Management Product Scope
type: Class
comment: Defines a campaign level product scope with list of conditions that help determine which items from your catalog to include in the campaign e.g., filter by brand or condition.
subclass of: Campaign Management Criterion

Campaign Management Profile Criterion
type: Class
comment: Defines a criterion that can be used to show ads to users in a specific company, industry, or job function.
subclass of: Campaign Management Criterion

Campaign Management Profile Dimension
type: Class
comment: Defines the profile dimension data object.
subclass of: Campaign Management Audience Group Dimension

Campaign Management Promotion Ad Extension
type: Class
comment: Promotion Extensions highlight special sales and offers in your text ads.
subclass of: Campaign Management Ad Extension

Campaign Management Radius Criterion
type: Class
comment: Defines a criterion that can be used to show ads to users within the radius of a specific geographical location.
subclass of: Campaign Management Criterion

Campaign Management Reach Optimization Goal Setting
type: Class
comment: Defines the reach optimization goal setting data object.
subclass of: Campaign Management Setting

Campaign Management Refine Asset Group Recommendation Request
type: Class

Campaign Management Refine Asset Group Recommendation Response
type: Class

Campaign Management Refine Responsive Ad Recommendation Request
type: Class

Campaign Management Refine Responsive Ad Recommendation Response
type: Class

Campaign Management Refine Responsive Search Ad Recommendation Request
type: Class

Campaign Management Refine Responsive Search Ad Recommendation Response
type: Class

Campaign Management Remarketing List
type: Class
comment: Defines a remarketing list.
subclass of: Campaign Management Audience

Campaign Management Remarketing Rule Base
type: Class
subclass of: Campaign Management Remarketing Rule

Campaign Management Responsive Search Ads Setting
type: Class
comment: Defines the ResponsiveSearchAdsSetting object.
subclass of: Campaign Management Setting

Campaign Management Review Ad Extension
type: Class
comment: Defines an object that specifies third-party reviews (exact or paraphrased) about your business, products, or services to include in an expanded text ad.
subclass of: Campaign Management Ad Extension

Campaign Management Rule Item Base
type: Class
subclass of: Campaign Management Rule Item

Campaign Management Search Companies Request
type: Class

Campaign Management Search Companies Response
type: Class

Campaign Management Set Account Properties Request
type: Class

Campaign Management Set Ad Extensions Associations Request
type: Class

Campaign Management Set Ad Extensions Associations Response
type: Class

Campaign Management Set Audience Group Asset Group Associations Request
type: Class

Campaign Management Set Audience Group Asset Group Associations Response
type: Class

Campaign Management Set Label Associations Request
type: Class

Campaign Management Set Label Associations Response
type: Class

Campaign Management Set Negative Sites To Ad Groups Request
type: Class

Campaign Management Set Negative Sites To Ad Groups Response
type: Class

Campaign Management Set Negative Sites To Campaigns Request
type: Class

Campaign Management Set Negative Sites To Campaigns Response
type: Class

Campaign Management Set Shared Entity Associations Request
type: Class

Campaign Management Set Shared Entity Associations Response
type: Class

Campaign Management Setting Base
type: Class
subclass of: Campaign Management Setting

Campaign Management Shared List Base
type: Class
subclass of: Campaign Management Shared List

Campaign Management Shared List Item Base
type: Class
subclass of: Campaign Management Shared List Item

Campaign Management Shopping Setting
type: Class
comment: Defines the campaign level settings to leverage your Microsoft Merchant Center store.
subclass of: Campaign Management Setting

Campaign Management Similar Remarketing List
type: Class
comment: Defines an audience that is similar to one of your remarketing lists.
subclass of: Campaign Management Audience

Campaign Management Site
type: Class
comment: Defines a data object for adding a site to an inclusion list.
subclass of: Campaign Management Shared List Item

Campaign Management Sitelink Ad Extension
type: Class
comment: Defines an object with one sitelink per ad extension.
subclass of: Campaign Management Ad Extension

Campaign Management Store Criterion
type: Class
comment: Defines a criterion to exclude one Microsoft Merchant Center store from your shopping campaign for brands.
subclass of: Campaign Management Criterion

Campaign Management String Rule Item
type: Class
comment: Defines a rule expression that depends on the string values of the Url or Referrer Url.
subclass of: Campaign Management Rule Item

Campaign Management Structured Snippet Ad Extension
type: Class
comment: Defines an object that pairs one header with between 3 and 10 snippet values that tell customers more about your business.
subclass of: Campaign Management Ad Extension

Campaign Management Target Cpa Bidding Scheme
type: Class
comment: Defines an object that represents the target CPA bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Target Impression Share Bidding Scheme
type: Class
comment: An automated bidding strategy to get the target impression share for the ad position where you want your ads to appear.
subclass of: Campaign Management Bidding Scheme

Campaign Management Target Roas Bidding Scheme
type: Class
comment: Defines an object that represents the target ROAS bid strategy type.
subclass of: Campaign Management Bidding Scheme

Campaign Management Target Setting
type: Class
comment: The target settings that determines whether the Age, Audience, CompanyName, Gender, Industry, and JobFunction criterion type groups use the "target and bid" option or the "bid only" target option.
subclass of: Campaign Management Setting

Campaign Management Target Setting Detail
type: Class
comment: Determines whether you want to use the "target and bid" option or the "bid only" target option for the criterion type group.

Campaign Management Text Ad
type: Class
comment: Defines a text ad.
subclass of: Campaign Management Ad

Campaign Management Text Asset
type: Class
comment: A text asset with a unique Microsoft Advertising identifier that can be reused across multiple ads.
subclass of: Campaign Management Asset

Campaign Management Third Party Measurement Setting
type: Class
comment: Defines the third party measurement setting data object.
subclass of: Campaign Management Setting

Campaign Management Topic Criterion
type: Class
comment: Defines a criterion that can be used to show ads to users by a specific topic.
subclass of: Campaign Management Criterion

Campaign Management Unified Automation Setting
type: Class
subclass of: Campaign Management Setting

Campaign Management Update Ad Extensions Request
type: Class

Campaign Management Update Ad Extensions Response
type: Class

Campaign Management Update Ad Group Criterions Request
type: Class

Campaign Management Update Ad Group Criterions Response
type: Class

Campaign Management Update Ad Groups Request
type: Class

Campaign Management Update Ad Groups Response
type: Class

Campaign Management Update Ads Request
type: Class

Campaign Management Update Ads Response
type: Class

Campaign Management Update Annotation Opt Out Request
type: Class

Campaign Management Update Asset Groups Request
type: Class

Campaign Management Update Asset Groups Response
type: Class

Campaign Management Update Audience Groups Request
type: Class

Campaign Management Update Audience Groups Response
type: Class

Campaign Management Update Audiences Request
type: Class

Campaign Management Update Audiences Response
type: Class

Campaign Management Update Bid Strategies Request
type: Class

Campaign Management Update Bid Strategies Response
type: Class

Campaign Management Update Brand Kits Request
type: Class

Campaign Management Update Brand Kits Response
type: Class

Campaign Management Update Budgets Request
type: Class

Campaign Management Update Budgets Response
type: Class

Campaign Management Update Campaign Criterions Request
type: Class

Campaign Management Update Campaign Criterions Response
type: Class

Campaign Management Update Campaigns Request
type: Class

Campaign Management Update Campaigns Response
type: Class

Campaign Management Update Conversion Goals Request
type: Class

Campaign Management Update Conversion Goals Response
type: Class

Campaign Management Update Conversion Value Rules Request
type: Class

Campaign Management Update Conversion Value Rules Response
type: Class

Campaign Management Update Conversion Value Rules Status Request
type: Class

Campaign Management Update Conversion Value Rules Status Response
type: Class

Campaign Management Update Data Exclusions Request
type: Class

Campaign Management Update Data Exclusions Response
type: Class

Campaign Management Update Experiments Request
type: Class

Campaign Management Update Experiments Response
type: Class

Campaign Management Update Import Jobs Request
type: Class

Campaign Management Update Import Jobs Response
type: Class

Campaign Management Update Keywords Request
type: Class

Campaign Management Update Keywords Response
type: Class

Campaign Management Update Labels Request
type: Class

Campaign Management Update Labels Response
type: Class

Campaign Management Update Linked In Segments Request
type: Class

Campaign Management Update Linked In Segments Response
type: Class

Campaign Management Update New Customer Acquisition Goals Request
type: Class

Campaign Management Update New Customer Acquisition Goals Response
type: Class

Campaign Management Update Seasonality Adjustments Request
type: Class

Campaign Management Update Seasonality Adjustments Response
type: Class

Campaign Management Update Shared Entities Request
type: Class

Campaign Management Update Shared Entities Response
type: Class

Campaign Management Update Uet Tags Request
type: Class

Campaign Management Update Uet Tags Response
type: Class

Campaign Management Update Videos Request
type: Class

Campaign Management Update Videos Response
type: Class

Campaign Management Url Goal
type: Class
comment: Defines a URL conversion goal.
subclass of: Campaign Management Conversion Goal

Campaign Management Vanity Pharma Setting
type: Class
comment: Defines a data object for VanityPharmaSetting.
subclass of: Campaign Management Setting

Campaign Management Video Ad Extension
type: Class
comment: Defines an ad extension with a video and call-to-action button.
subclass of: Campaign Management Ad Extension

Campaign Management Video Asset
type: Class
comment: Defines the VideoAsset Data Object.
subclass of: Campaign Management Asset

Campaign Management Webpage
type: Class
comment: Defines a webpage parameter that contains a list of webpage conditions or criteria that help determine whether you want to show dynamic search ads.
subclass of: Campaign Management Criterion

Customer Billing Ad Api Error
type: Class
comment: Defines a Customer Billing Ad API error object that contains the details that explain why the service operation failed.

Customer Billing Ad Api Fault Detail
type: Class
comment: Defines a Customer Billing Ad API fault detail object that operations return when generic errors occur, such as an authentication error.
subclass of: Customer Billing Application Fault

Customer Billing Add Insertion Order Request
type: Class

Customer Billing Insertion Order
type: Class
comment: An insertion order is a contract that establishes the maximum amount you will spend on your account over a specified period of time.

Customer Billing Insertion Order Pending Changes
type: Class
comment: Defines an object that can be used to manage changes for an approved insertion order.

Customer Billing Add Insertion Order Response
type: Class

Customer Billing Api Batch Fault
type: Class
comment: Defines a Customer Billing API batch fault object that operations return when web service-specific errors occur, such as when the request message contains incomplete or invalid data.
subclass of: Customer Billing Application Fault

Customer Billing Batch Error
type: Class
comment: Defines a Customer Billing batch error object that identifies the item within the batch of items in the request message that caused the operation to fail, and describes the reason for the failure.

Customer Billing Operation Error
type: Class
comment: Defines a Customer Billing operation error object that contains the details that explain why the service operation failed.

Customer Billing Api Fault
type: Class
comment: Defines a Customer Billing API fault object that operations return when web service-specific errors occur, such as when the request message contains incomplete or invalid data.
subclass of: Customer Billing Application Fault

Customer Billing Application Fault
type: Class
comment: Defines the base object from which all Customer Billing fault detail objects derive.

Customer Billing Application Fault Base
type: Class
subclass of: Customer Billing Application Fault

Customer Billing Billing Document
type: Class
comment: Defines a billing document.

Customer Billing Billing Document Info
type: Class
comment: Defines a billing document identification object that contains information about a billing document, such as the billing document identifier, billing document amount, and account identifier.

Customer Billing Billing Group
type: Class
comment: Defines the billing group data object.

Customer Billing Check Feature Adoption Coupon Eligibility Request
type: Class

Customer Billing Check Feature Adoption Coupon Eligibility Response
type: Class

Customer Billing Claim Feature Adoption Coupons Request
type: Class

Customer Billing Key Value Entity Oflong Andstring
type: Class

Customer Billing Claim Feature Adoption Coupons Response
type: Class

Customer Billing Key Value Entity Oflong And Date Time
type: Class

Customer Billing Coupon
type: Class
comment: Defines a coupon.

Customer Billing Coupon Redemption
type: Class
comment: Contains redemption and consuming details.

Customer Billing Coupon Claim Info
type: Class
comment: Defines an object containing coupon claim information.

Customer Billing Coupon Info Data
type: Class
comment: Defines an object containing coupon info.

Customer Billing Dispatch Coupons Request
type: Class

Customer Billing Dispatch Coupons Response
type: Class

Customer Billing Distribute Coupons Request
type: Class

Customer Billing Distribute Coupons Response
type: Class

Customer Billing Get Account Monthly Spend Request
type: Class

Customer Billing Get Account Monthly Spend Response
type: Class

Customer Billing Get Billing Documents Info Request
type: Class

Customer Billing Get Billing Documents Info Response
type: Class

Customer Billing Get Billing Documents Request
type: Class

Customer Billing Get Billing Documents Response
type: Class

Customer Billing Get Billing Groups Request
type: Class

Customer Billing Get Billing Groups Response
type: Class

Customer Billing Get Coupon Info Request
type: Class

Customer Billing Get Coupon Info Response
type: Class

Customer Billing Get Ungrouped Accounts Request
type: Class

Customer Billing Get Ungrouped Accounts Response
type: Class

Customer Billing Ungrouped Account
type: Class
comment: Defines the ungrouped account data object.

Customer Billing Order By
type: Class
comment: Defines an order for the list of insertion orders returned using one of the search operations, for example SearchCoupons or SearchInsertionOrders.

Customer Billing Paging
type: Class
comment: Defines a paging object to request Customer Billing objects in batches.

Customer Billing Predicate
type: Class
comment: Defines a predicate for the list of insertion orders returned using one of the search operations, for example SearchCoupons or SearchInsertionOrders.

Customer Billing Redeem Coupon Request
type: Class

Customer Billing Redeem Coupon Response
type: Class

Customer Billing Search Coupons Request
type: Class

Customer Billing Search Coupons Response
type: Class

Customer Billing Search Insertion Orders Request
type: Class

Customer Billing Search Insertion Orders Response
type: Class

Customer Billing Update Billing Group Accounts Request
type: Class

Customer Billing Update Billing Group Accounts Response
type: Class

Customer Billing Update Insertion Order Request
type: Class

Customer Billing Update Insertion Order Response
type: Class

Customer Management Account Info
type: Class
comment: Defines an object that contains an account's identifier, name, and number.

Customer Management Account Info With Customer Data
type: Class
comment: Defines an object that contains information that identifies an account and the customer that manages or owns the account.

Customer Management Account Tax Certificate
type: Class
comment: Defines the AccountTaxCertificate Data Object.

Customer Management Key Value Pair Ofstring And Byte Array
type: Class

Customer Management Ad Api Error
type: Class
comment: Defines a Customer Management Ad API error object that contains the details that explain why the service operation failed.

Customer Management Ad Api Fault Detail
type: Class
comment: Defines a Customer Management Ad API fault detail object that operations return when generic errors occur, such as an authentication error.
subclass of: Customer Management Application Fault

Customer Management Add Account Request
type: Class

Customer Management Advertiser Account
type: Class
comment: Defines an advertiser account.
subclass of: AdAccount

Customer Management Key Value Pair Ofstring Andstring
type: Class

Customer Management Customer Info
type: Class
comment: Defines an object that contains a customer's identifier and name.

Customer Management Address
type: Class
comment: Defines a postal address for accounts and user contact information.

Customer Management Add Account Response
type: Class

Customer Management Add Client Links Request
type: Class

Customer Management Client Link
type: Class
comment: Defines a client link object.

Customer Management Add Client Links Response
type: Class

Customer Management Operation Error
type: Class
comment: Defines a Customer Management operation error object that contains the details that explain why the service operation failed.

Customer Management Add Prepay Account Request
type: Class

Customer Management Add Prepay Account Response
type: Class

Customer Management Api Batch Fault
type: Class
subclass of: Customer Management Application Fault

Customer Management Batch Error
type: Class

Customer Management Api Fault
type: Class
comment: Defines a Customer Management API fault detail object that operations return when web service-specific errors occur, such as when the request message contains incomplete or invalid data.
subclass of: Customer Management Application Fault

Customer Management Application Fault
type: Class
comment: Defines the base object from which all Customer Management fault detail objects derive.

Customer Management Application Fault Base
type: Class
subclass of: Customer Management Application Fault

Customer Management Contact Info
type: Class
comment: Defines the contact information for a user.

Customer Management Customer
type: Class
comment: Defines a customer object that contains one or more Microsoft Advertising accounts.

Customer Management Customer Role
type: Class
comment: Defines account access rights for a person who acts on behalf of a specific customer.

Customer Management Date Range
type: Class
comment: Defines a date range object.

Customer Management Delete Account Request
type: Class

Customer Management Delete Customer Request
type: Class

Customer Management Delete User Request
type: Class

Customer Management Dismiss Notifications Request
type: Class

Customer Management Key Value Entity Oflong Andint
type: Class

Customer Management Find Accounts Or Customers Info Request
type: Class

Customer Management Find Accounts Or Customers Info Response
type: Class

Customer Management Find Accounts Request
type: Class

Customer Management Find Accounts Response
type: Class

Customer Management Get Accessible Customer Request
type: Class

Customer Management Get Accessible Customer Response
type: Class

Customer Management Get Account Pilot Features Request
type: Class

Customer Management Get Account Pilot Features Response
type: Class

Customer Management Get Account Request
type: Class

Customer Management Get Account Response
type: Class

Customer Management Get Accounts Info Request
type: Class

Customer Management Get Accounts Info Response
type: Class

Customer Management Get Current User Response
type: Class

Customer Management User
type: Class
comment: Defines personal and business contact information about a Microsoft Advertising user.

Customer Management Person Name
type: Class
comment: Defines the name of a user.

Customer Management Get Customer Pilot Features Request
type: Class

Customer Management Get Customer Pilot Features Response
type: Class

Customer Management Get Customer Request
type: Class

Customer Management Get Customer Response
type: Class

Customer Management Get Customers Info Request
type: Class

Customer Management Get Customers Info Response
type: Class

Customer Management Get Linked Accounts And Customers Info Request
type: Class

Customer Management Get Linked Accounts And Customers Info Response
type: Class

Customer Management Get Notifications Request
type: Class

Customer Management Get Notifications Response
type: Class

Customer Management Notification
type: Class
comment: Defines a Notification object.

Customer Management Key Value Entity Ofstring Andstring
type: Class

Customer Management Get Pilot Features Countries Response
type: Class

Customer Management Pilot Feature
type: Class

Customer Management Get User MFAStatus Response
type: Class

Customer Management Get User Request
type: Class

Customer Management Get User Response
type: Class

Customer Management Get Users Info Request
type: Class

Customer Management Get Users Info Response
type: Class

Customer Management User Info
type: Class
comment: Defines a user identification object that contains information that identifies a user.

Customer Management Map Account Id To External Account Ids Request
type: Class

Customer Management Map Customer Id To External Customer Id Request
type: Class

Customer Management Order By
type: Class
comment: Defines an order for the list of entities returned using one of the search operations, for example SearchAccounts, SearchClientLinks, or SearchCustomers.

Customer Management Paging
type: Class
comment: Defines a paging object to request Customer Management objects in batches.

Customer Management Predicate
type: Class
comment: Defines a predicate for the list of entities requested using one of the search operations, for example SearchAccounts, SearchClientLinks, SearchCustomers, or SearchUserInvitations.

Customer Management Search Accounts Request
type: Class

Customer Management Search Accounts Response
type: Class

Customer Management Search Client Links Request
type: Class

Customer Management Search Client Links Response
type: Class

Customer Management Search Customers Request
type: Class

Customer Management Search Customers Response
type: Class

Customer Management Search User Invitations Request
type: Class

Customer Management Search User Invitations Response
type: Class

Customer Management User Invitation
type: Class
comment: Defines an invitation for a user to sign up for Microsoft Advertising.

Customer Management Send User Invitation Request
type: Class

Customer Management Send User Invitation Response
type: Class

Customer Management Signup Customer Request
type: Class

Customer Management Signup Customer Response
type: Class

Customer Management Update Account Request
type: Class

Customer Management Update Account Response
type: Class

Customer Management Update Client Links Request
type: Class

Customer Management Update Client Links Response
type: Class

Customer Management Update Customer Request
type: Class

Customer Management Update Customer Response
type: Class

Customer Management Update Prepay Account Request
type: Class

Customer Management Update Prepay Account Response
type: Class

Customer Management Update User Request
type: Class

Customer Management Update User Response
type: Class

Customer Management Update User Roles Request
type: Class

Customer Management Update User Roles Response
type: Class

Customer Management Upgrade Customer To Agency Request
type: Class

Customer Management Validate Address Request
type: Class

Customer Management Validate Address Response
type: Class

Reporting Account Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the account performance report data.

Reporting Account Performance Report Request
type: Class
comment: Defines an account performance report request.
subclass of: Reporting Report Request

Reporting Account Report Scope
type: Class
comment: Defines the set of accounts to include in the report.

Reporting Report Time
type: Class
comment: Defines the date range values of a report request.

Reporting Date
type: Class
comment: Defines a calendar date by month, day, and year.

Reporting Account Through Ad Group Report Scope
type: Class
comment: Defines the set of accounts, campaigns, and ad groups to include in the report.

Reporting Campaign Report Scope
type: Class
comment: Defines a campaign to include in the report.

Reporting Ad Group Report Scope
type: Class
comment: Defines an ad group to include in the report.

Reporting Account Through Asset Group Report Scope
type: Class
comment: Defines a AccountThroughAssetGroupReportScope data object.

Reporting Asset Group Report Scope
type: Class
comment: Defines a data object for AssetGroupReportScope.

Reporting Account Through Campaign Report Scope
type: Class
comment: Defines the set of accounts and campaigns to include in the report.

Reporting Ad Api Error
type: Class
comment: Defines a Reporting Ad API error object that contains the details that explain why the service operation failed.

Reporting Ad Api Fault Detail
type: Class
comment: Defines a Reporting Ad API fault detail object that operations return when generic errors occur, such as an authentication error.
subclass of: Reporting Application Fault

Reporting Ad Dynamic Text Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the ad dynamic text performance report data.

Reporting Ad Dynamic Text Performance Report Request
type: Class
comment: Defines an ad dynamic text performance report request.
subclass of: Reporting Report Request

Reporting Ad Extension By Ad Report Filter
type: Class
comment: Defines the criteria to use to filter the ad extension by ad report data.

Reporting Ad Extension By Ad Report Request
type: Class
comment: Defines an ad extension by ad report request.
subclass of: Reporting Report Request

Reporting Ad Extension By Keyword Report Filter
type: Class
comment: Defines the criteria to use to filter the ad extension by keyword report data.

Reporting Ad Extension By Keyword Report Request
type: Class
comment: Defines an ad extension by keyword report request.
subclass of: Reporting Report Request

Reporting Ad Extension Detail Report Filter
type: Class
comment: Defines the criteria to use to filter the ad extension detail report.

Reporting Ad Extension Detail Report Request
type: Class
comment: Defines an ad extension detail report request.
subclass of: Reporting Report Request

Reporting Ad Group Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the ad group performance report data.

Reporting Ad Group Performance Report Request
type: Class
comment: Defines an ad group performance report request.
subclass of: Reporting Report Request

Reporting Ad Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the ad performance report request data.

Reporting Ad Performance Report Request
type: Class
comment: Defines an ad performance report request.
subclass of: Reporting Report Request

Reporting Age Gender Audience Report Filter
type: Class
comment: Defines the criteria to use to filter the age and gender audience report data.

Reporting Age Gender Audience Report Request
type: Class
comment: Defines an age and gender audience report request.
subclass of: Reporting Report Request

Reporting Api Fault Detail
type: Class
comment: Defines a Reporting API fault detail object that operations return when web service-specific errors occur, such as when the request message contains incomplete or invalid data.
subclass of: Reporting Application Fault

Reporting Operation Error
type: Class
comment: Defines a Reporting operation error object that contains the details that explain why the service operation failed.

Reporting Batch Error
type: Class
comment: Defines a Reporting batch error object that identifies the item within the batch of items in the request message that caused the operation to fail, and describes the reason for the failure.

Reporting Application Fault
type: Class
comment: Defines the base object from which all Reporting fault detail objects derive.

Reporting Application Fault Base
type: Class
subclass of: Reporting Application Fault

Reporting Apps Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the apps performance report data.

Reporting Apps Performance Report Request
type: Class
comment: Defines an app campaign performance report request.
subclass of: Reporting Report Request

Reporting Asset Group Performance Report Filter
type: Class
comment: Defines a data object for AssetGroupPerformanceReportFilter.

Reporting Asset Group Performance Report Request
type: Class
comment: Defines a data object for AssetGroupPerformanceReportRequest.
subclass of: Reporting Report Request

Reporting Asset Performance Report Request
type: Class
comment: Defines an asset performance report request.
subclass of: Reporting Report Request

Reporting Audience Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the audience performance report data.

Reporting Audience Performance Report Request
type: Class
comment: Defines an audience performance report request.
subclass of: Reporting Report Request

Reporting Bid Strategy Report Request
type: Class
comment: Defines a bid strategy report request.
subclass of: Reporting Report Request

Reporting Budget Summary Report Request
type: Class
comment: Defines a budget summary report request.
subclass of: Reporting Report Request

Reporting Call Detail Report Filter
type: Class
comment: Defines the criteria to use to filter the call detail report data.

Reporting Call Detail Report Request
type: Class
comment: Defines a call detail report request.
subclass of: Reporting Report Request

Reporting Campaign Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the campaign performance report data.

Reporting Campaign Performance Report Request
type: Class
comment: Defines a campaign performance report request.
subclass of: Reporting Report Request

Reporting Category Click Coverage Report Filter
type: Class
comment: Defines the criteria to use to filter the category click coverage report data.

Reporting Category Click Coverage Report Request
type: Class
comment: Defines a category click coverage report request.
subclass of: Reporting Report Request

Reporting Category Insights Report Filter
type: Class
comment: Defines the criteria to use to filter the category insights report data.

Reporting Category Insights Report Request
type: Class
comment: Defines a category insights report request.
subclass of: Reporting Report Request

Reporting Combination Performance Report Request
type: Class
comment: Defines a combination performance report request.
subclass of: Reporting Report Request

Reporting Conversion Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the conversion performance report data.

Reporting Conversion Performance Report Request
type: Class
comment: Defines a conversion performance report request.
subclass of: Reporting Report Request

Reporting Destination Url Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the destination URL performance report data.

Reporting Destination Url Performance Report Request
type: Class
comment: Defines a destination URL performance report request.
subclass of: Reporting Report Request

Reporting DSAAuto Target Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the DSA auto target performance report data.

Reporting DSAAuto Target Performance Report Request
type: Class
comment: Defines a DSA auto target performance report request.
subclass of: Reporting Report Request

Reporting DSACategory Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the DSA category performance report data.

Reporting DSACategory Performance Report Request
type: Class
comment: Defines a DSA category performance report request.
subclass of: Reporting Report Request

Reporting DSASearch Query Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the DSA search query performance report data.

Reporting DSASearch Query Performance Report Request
type: Class
comment: Defines a DSA search query performance report request.
subclass of: Reporting Report Request

Reporting Feed Item Performance Report Request
type: Class
comment: Defines a feed item performance report request.
subclass of: Reporting Report Request

Reporting Geographic Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the geographic performance report data.

Reporting Geographic Performance Report Request
type: Class
comment: Defines a geographic performance report request.
subclass of: Reporting Report Request

Reporting Goals And Funnels Report Filter
type: Class
comment: Defines the criteria to use to filter the goals and funnels report data.

Reporting Goals And Funnels Report Request
type: Class
comment: Defines a goals and funnels report request.
subclass of: Reporting Report Request

Reporting Hotel Dimension Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the hotel dimension performance report data.

Reporting Hotel Dimension Performance Report Request
type: Class
comment: Defines a hotel dimension performance report request that aggregates the performance data by product category, custom label, title, and type for a specified time period.
subclass of: Reporting Report Request

Reporting Hotel Group Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the hotel group performance report data.

Reporting Hotel Group Performance Report Request
type: Class
comment: Defines a hotel group performance report request that aggregates the performance data by product category, custom label, title, and type for a specified time period.
subclass of: Reporting Report Request

Reporting Keyword Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the keyword performance report data.

Reporting Keyword Performance Report Request
type: Class
comment: Defines a keyword performance report request.
subclass of: Reporting Report Request

Reporting Keyword Performance Report Sort
type: Class
comment: Defines a keyword performance report column and corresponding sort order.

Reporting MMMPerformance Report Filter
type: Class
comment: Defines the criteria to use to filter the MMM performance report data.

Reporting MMMPerformance Report Request
type: Class
comment: Defines a marketing mix modeling (MMM) performance report request.
subclass of: Reporting Report Request

Reporting MSClick Id Performance Report Request
type: Class
comment: Defines an MSClickID performance report request.
subclass of: Reporting Report Request

Reporting Negative Keyword Conflict Report Filter
type: Class
comment: Defines the criteria to use to filter the negative keyword conflict report data.

Reporting Negative Keyword Conflict Report Request
type: Class
comment: Defines a negative keyword conflict report request.
subclass of: Reporting Report Request

Reporting Poll Generate Report Request
type: Class

Reporting Poll Generate Report Response
type: Class

Reporting Report Request Status
type: Class
comment: Defines the status of a report request.

Reporting Product Dimension Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the product dimension performance report data.

Reporting Product Dimension Performance Report Request
type: Class
comment: Defines a product dimension performance report request that aggregates the performance data by product category, custom label, title, and type for a specified time period.
subclass of: Reporting Report Request

Reporting Product Match Count Report Request
type: Class
comment: Defines a product match count report request that aggregates the performance data by product group for a specified time period.
subclass of: Reporting Report Request

Reporting Product Negative Keyword Conflict Report Filter
type: Class
comment: Defines the criteria to use to filter the product negative keyword conflict report data.

Reporting Product Negative Keyword Conflict Report Request
type: Class
comment: Defines a product negative keyword conflict report request.
subclass of: Reporting Report Request

Reporting Product Partition Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the product partition performance report data.

Reporting Product Partition Performance Report Request
type: Class
comment: Defines a product partition performance report request that aggregates the performance data by product group and product partition type for a specified time period.
subclass of: Reporting Report Request

Reporting Product Partition Unit Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the product partition performance report data.

Reporting Product Partition Unit Performance Report Request
type: Class
comment: Defines a product partition unit performance report request that aggregates the performance data by product partition unit for a specified time period.
subclass of: Reporting Report Request

Reporting Product Search Query Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the product search query performance report data.

Reporting Product Search Query Performance Report Request
type: Class
comment: Defines a Microsoft Shopping campaign product search query performance report request.
subclass of: Reporting Report Request

Reporting Professional Demographics Audience Report Filter
type: Class
comment: Defines the criteria to use to filter the professional demographics audience report.

Reporting Professional Demographics Audience Report Request
type: Class
comment: Defines a professional demographics audience report request.
subclass of: Reporting Report Request

Reporting Publisher Usage Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the publisher usage performance report data.

Reporting Publisher Usage Performance Report Request
type: Class
comment: Defines a publisher usage performance report request.
subclass of: Reporting Report Request

Reporting Report Request
type: Class
comment: Defines the base object for all report requests.

Reporting Search Term Landing Page Report Filter
type: Class
comment: Defines the criteria to use to filter the data returned by the Search Term Landing Page report.

Reporting Report Request Base
type: Class
subclass of: Reporting Report Request

Reporting Search Campaign Change History Report Filter
type: Class
comment: Defines the criteria to use to filter the campaign change history report data.

Reporting Search Campaign Change History Report Request
type: Class
comment: Defines a change history report request.
subclass of: Reporting Report Request

Reporting Search Insight Performance Report Filter
type: Class
comment: Defines a data object for SearchInsightPerformanceReportFilter.

Reporting Search Insight Performance Report Request
type: Class
comment: Defines a data object for SearchInsightPerformanceReportRequest.
subclass of: Reporting Report Request

Reporting Search Query Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the search query performance report data.

Reporting Search Query Performance Report Request
type: Class
comment: Defines a search query performance report request.
subclass of: Reporting Report Request

Reporting Search Term Landing Page Report Request
type: Class
comment: Defines a search term landing page report request.
subclass of: Reporting Report Request

Reporting Share Of Voice Report Filter
type: Class
comment: Defines the criteria to use to filter the share of voice report data.

Reporting Share Of Voice Report Request
type: Class
comment: Defines a share of voice (SOV) report request.
subclass of: Reporting Report Request

Reporting Submit Generate Report Request
type: Class

Reporting Submit Generate Report Response
type: Class

Reporting Travel Query Insight Report Request
type: Class
comment: Defines a travel query insight report request.
subclass of: Reporting Report Request

Reporting User Location Performance Report Filter
type: Class
comment: Defines the criteria to use to filter the user location performance report data.

Reporting User Location Performance Report Request
type: Class
comment: Defines a user location performance report request.
subclass of: Reporting Report Request

Details Record
type: Class

Details Entry
type: Class

AdInsightAdGroupBidLandscapeType
type: ConceptScheme
comment: Defines the possible values that indicate whether all or a subset of an ad group's existing keywords are used to determine the bid landscape.
has top concept: Uniform
has top concept: Default Bid Only

Uniform
type: Concept
in scheme: AdInsightAdGroupBidLandscapeType
top concept of: AdInsightAdGroupBidLandscapeType
definition: All of an ad group's existing keywords are used to determine the bid landscape.
notation: Uniform

Default Bid Only
type: Concept
in scheme: AdInsightAdGroupBidLandscapeType
top concept of: AdInsightAdGroupBidLandscapeType
alternative label: DefaultBidOnly
definition: Only existing keywords that use the ad group's default bid are used to determine the bid landscape.
notation: DefaultBidOnly

AdInsightAdPosition
type: ConceptScheme
comment: Defines the possible positions of an ad in the search results.
has top concept: All
has top concept: Main Line1
has top concept: Main Line2
has top concept: Main Line3
has top concept: Main Line4
has top concept: First Page1
has top concept: First Page2
has top concept: First Page3
has top concept: First Page4
has top concept: First Page5
has top concept: First Page6
has top concept: First Page7
has top concept: First Page8
has top concept: First Page9
has top concept: First Page10
has top concept: Aggregate

All
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
definition: Indicates all search result positions.
notation: All

Main Line1
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: MainLine1
definition: The first ad to appear at the top of the search results page.
notation: MainLine1

Main Line2
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: MainLine2
definition: The second ad to appear at the top of the search results page.
notation: MainLine2

Main Line3
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: MainLine3
definition: The third ad to appear at the top of the search results page.
notation: MainLine3

Main Line4
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: MainLine4
definition: The fourth ad to appear at the top of the search results page.
notation: MainLine4

First Page1
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage1
definition: The first ad to appear on the right side of the first search results page.
notation: FirstPage1

First Page2
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage2
definition: The second ad to appear on the right side of the first search results page.
notation: FirstPage2

First Page3
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage3
definition: The third ad to appear on the right side of the first search results page.
notation: FirstPage3

First Page4
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage4
definition: The fourth ad to appear on the right side of the first search results page.
notation: FirstPage4

First Page5
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage5
definition: The fifth ad to appear on the right side of the first search results page.
notation: FirstPage5

First Page6
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage6
definition: The sixth ad to appear on the right side of the first search results page.
notation: FirstPage6

First Page7
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage7
definition: The seventh ad to appear on the right side of the first search results page.
notation: FirstPage7

First Page8
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage8
definition: The eighth ad to appear on the right side of the first search results page.
notation: FirstPage8

First Page9
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage9
definition: The ninth ad to appear on the right side of the first search results page.
notation: FirstPage9

First Page10
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
alternative label: FirstPage10
definition: The tenth ad to appear on the right side of the first search results page.
notation: FirstPage10

Aggregate
type: Concept
in scheme: AdInsightAdPosition
top concept of: AdInsightAdPosition
definition: Aggregates the data for all supported positions. The following are examples of how the data is aggregated: Average bid would be the average bid of all the keywords in all the ad positions; Impressions is the sum of the number of impressions in all the ad positions; Clicks is the sum of the number of clicks in all the ad positions; Total cost is the sum of the cost of using the keywords in all the ad positions; AverageCTR is calculated by dividing the number of clicks by the number of impressions and multiplying the result by 100; AverageCPC is calculated by dividing the cost of all clicks by the number of clicks.
notation: Aggregate

AdInsightAgeEnum
type: ConceptScheme
comment: Defines a value set of age ranges.
has top concept: Unknown
has top concept: Zero To Twelve
has top concept: Thirteen To Seven Teen
has top concept: Eighteen To Twenty Four
has top concept: Twenty Five To Thirty Four
has top concept: Thirty Five To Fourty Nine
has top concept: Fifty To Sixty Four
has top concept: Sixty Five And Above

Unknown
type: Concept
in scheme: AdInsightAgeEnum
top concept of: AdInsightAgeEnum
definition: The age range is unknown.
notation: Unknown

Zero To Twelve
type: Concept
in scheme: AdInsightAgeEnum
top concept of: AdInsightAgeEnum
alternative label: ZeroToTwelve
definition: The age range is 0 to 12.
notation: ZeroToTwelve

Thirteen To Seven Teen
type: Concept
in scheme: AdInsightAgeEnum
top concept of: AdInsightAgeEnum
alternative label: ThirteenToSevenTeen
definition: The age range is 13 to 17.
notation: ThirteenToSevenTeen

Eighteen To Twenty Four
type: Concept
in scheme: AdInsightAgeEnum
top concept of: AdInsightAgeEnum
alternative label: EighteenToTwentyFour
definition: The age range is 18 to 24.
notation: EighteenToTwentyFour

Twenty Five To Thirty Four
type: Concept
in scheme: AdInsightAgeEnum
top concept of: AdInsightAgeEnum
alternative label: TwentyFiveToThirtyFour
definition: The age range is 25 to 34.
notation: TwentyFiveToThirtyFour

Thirty Five To Fourty Nine
type: Concept
in scheme: AdInsightAgeEnum
top concept of: AdInsightAgeEnum
alternative label: ThirtyFiveToFourtyNine
definition: The age range is 35 to 49.
notation: ThirtyFiveToFourtyNine

Fifty To Sixty Four
type: Concept
in scheme: AdInsightAgeEnum
top concept of: AdInsightAgeEnum
alternative label: FiftyToSixtyFour
definition: The age range is 50 to 64.
notation: FiftyToSixtyFour

Sixty Five And Above
type: Concept
in scheme: AdInsightAgeEnum
top concept of: AdInsightAgeEnum
alternative label: SixtyFiveAndAbove
definition: The age range is above 65.
notation: SixtyFiveAndAbove

AdInsightAuctionSegment
type: ConceptScheme
comment: Defines the possible auction segment values.
has top concept: Day
has top concept: Week
has top concept: Month
has top concept: Quarter
has top concept: Day Of Week
has top concept: Device

Day
type: Concept
in scheme: AdInsightAuctionSegment
top concept of: AdInsightAuctionSegment
definition: The auction insight data is segmented by day.
notation: Day

Week
type: Concept
in scheme: AdInsightAuctionSegment
top concept of: AdInsightAuctionSegment
definition: The auction insight data is segmented by week.
notation: Week

Month
type: Concept
in scheme: AdInsightAuctionSegment
top concept of: AdInsightAuctionSegment
definition: The auction insight data is segmented by month.
notation: Month

Quarter
type: Concept
in scheme: AdInsightAuctionSegment
top concept of: AdInsightAuctionSegment
definition: The auction insight data is segmented by quarter.
notation: Quarter

Day Of Week
type: Concept
in scheme: AdInsightAuctionSegment
top concept of: AdInsightAuctionSegment
alternative label: DayOfWeek
definition: The auction insight data is segmented by day of week.
notation: DayOfWeek

Device
type: Concept
in scheme: AdInsightAuctionSegment
top concept of: AdInsightAuctionSegment
definition: The auction insight data is segmented by device.
notation: Device

AdInsightBreakdownCategory
type: ConceptScheme
comment: Defines the type of audience breakdown category.
has top concept: All
has top concept: Demographics
has top concept: Location
has top concept: Interest
has top concept: Device

All
type: Concept
in scheme: AdInsightBreakdownCategory
top concept of: AdInsightBreakdownCategory
definition: The audience breakdown category type is All.
notation: All

Demographics
type: Concept
in scheme: AdInsightBreakdownCategory
top concept of: AdInsightBreakdownCategory
definition: The audience breakdown category type is Demographics.
notation: Demographics

Location
type: Concept
in scheme: AdInsightBreakdownCategory
top concept of: AdInsightBreakdownCategory
definition: The audience breakdown category type is Location.
notation: Location

Interest
type: Concept
in scheme: AdInsightBreakdownCategory
top concept of: AdInsightBreakdownCategory
definition: The audience breakdown category type is Interest.
notation: Interest

Device
type: Concept
in scheme: AdInsightBreakdownCategory
top concept of: AdInsightBreakdownCategory
definition: The audience breakdown category type is Device.
notation: Device

AdInsightBudgetLimitType
type: ConceptScheme
comment: Defines the possible types of campaign budgets.
has top concept: Daily Budget Standard
has top concept: Daily Budget Accelerated

Daily Budget Standard
type: Concept
in scheme: AdInsightBudgetLimitType
top concept of: AdInsightBudgetLimitType
alternative label: DailyBudgetStandard
definition: A daily budget that is spread throughout the day. The daily spend can exceed the daily budget limit by up to 20%; however, the accumulated daily spend will not exceed the calculated monthly budget limit.
notation: DailyBudgetStandard

Daily Budget Accelerated
type: Concept
in scheme: AdInsightBudgetLimitType
top concept of: AdInsightBudgetLimitType
alternative label: DailyBudgetAccelerated
definition: A daily budget that is spent until it is depleted. Depending on the activity, the complete budget could be spent within a couple of minutes, hours, or not at all. The daily spend will not exceed the daily budget limit and the accumulated daily spend will not exceed the calculated monthly budget limit.
notation: DailyBudgetAccelerated

AdInsightBudgetPointType
type: ConceptScheme
comment: Defines the possible values of a campaign budget point.
has top concept: Current
has top concept: Suggested
has top concept: Maximum
has top concept: Other

Current
type: Concept
in scheme: AdInsightBudgetPointType
top concept of: AdInsightBudgetPointType
definition: The budget point includes the current budget.
notation: Current

Suggested
type: Concept
in scheme: AdInsightBudgetPointType
top concept of: AdInsightBudgetPointType
definition: The budget point includes the optimal suggested budget. The proposed budget is estimated to yield the optimal ratio of increased clicks to minimal budget increase.
notation: Suggested

Maximum
type: Concept
in scheme: AdInsightBudgetPointType
top concept of: AdInsightBudgetPointType
definition: The budget point includes the proposed budget which is estimated to yield the maximum number of clicks.
notation: Maximum

Other
type: Concept
in scheme: AdInsightBudgetPointType
top concept of: AdInsightBudgetPointType
definition: The budget point includes a proposed budget other than current, maximum, or suggested.
notation: Other

AdInsightCampaignBidLandscapeType
type: ConceptScheme
comment: Defines the possible types of campaign bid landscapes.
has top concept: Ecpc Campaign Wide Bid
has top concept: Ecpc Bid Scaling
has top concept: Target Cpa
has top concept: Target Roas

Ecpc Campaign Wide Bid
type: Concept
in scheme: AdInsightCampaignBidLandscapeType
top concept of: AdInsightCampaignBidLandscapeType
alternative label: EcpcCampaignWideBid
definition: The campaign landscape type is Ecpc_CampaignWideBid.
notation: Ecpc_CampaignWideBid

Ecpc Bid Scaling
type: Concept
in scheme: AdInsightCampaignBidLandscapeType
top concept of: AdInsightCampaignBidLandscapeType
alternative label: EcpcBidScaling
definition: The campaign landscape type is Ecpc_BidScaling.
notation: Ecpc_BidScaling

Target Cpa
type: Concept
in scheme: AdInsightCampaignBidLandscapeType
top concept of: AdInsightCampaignBidLandscapeType
alternative label: TargetCpa
definition: The bid strategy type is TargetCpa.
notation: TargetCpa

Target Roas
type: Concept
in scheme: AdInsightCampaignBidLandscapeType
top concept of: AdInsightCampaignBidLandscapeType
alternative label: TargetRoas
definition: The bid strategy type is TargetRoas.
notation: TargetRoas

AdInsightCompetitionLevel
type: ConceptScheme
comment: Competition levels are defined by the number of advertisers bidding on this keyword, relative to all other keywords across Microsoft Advertising.
has top concept: Low
has top concept: Medium
has top concept: High

Low
type: Concept
in scheme: AdInsightCompetitionLevel
top concept of: AdInsightCompetitionLevel
definition: The competition level is low.
notation: Low

Medium
type: Concept
in scheme: AdInsightCompetitionLevel
top concept of: AdInsightCompetitionLevel
definition: The competition level is medium.
notation: Medium

High
type: Concept
in scheme: AdInsightCompetitionLevel
top concept of: AdInsightCompetitionLevel
definition: The competition level is high.
notation: High

AdInsightCurrency
type: ConceptScheme
comment: Defines a value set of currencies.
has top concept: Un Specify
has top concept: Australian Dollar
has top concept: Brazilian Real
has top concept: Canadian Dollar
has top concept: Swiss Franc
has top concept: Danish Krone
has top concept: Euro
has top concept: Uk Pound
has top concept: Japanese Yen
has top concept: Norwegian Krone
has top concept: New Zealand Dollar
has top concept: Swedish Krona
has top concept: Us Dollar
has top concept: South African Rand
has top concept: Argentine Peso
has top concept: Chilean Peso
has top concept: Yuan Renminbi
has top concept: Colombian Peso
has top concept: Czech Koruna
has top concept: Uae Dirham
has top concept: Algerian Dinar
has top concept: Egyptian Pound
has top concept: Hong Kong Dollar
has top concept: Forint
has top concept: Rupiah
has top concept: Israeli Sheqel
has top concept: Indian Rupee
has top concept: Won
has top concept: Lebanese Pound
has top concept: Moroccan Dirham
has top concept: Mexican Peso
has top concept: Malaysian Ringgit
has top concept: Nuevo Sol
has top concept: Philippine Peso
has top concept: Polish Zloty
has top concept: Qatari Rial
has top concept: Saudi Riyal
has top concept: Singapore Dollar
has top concept: Baht
has top concept: New Taiwan Dollar
has top concept: Bolivar
has top concept: Dong
has top concept: Turkish Lira
has top concept: Nigerian Naira

Un Specify
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: UnSpecify
definition: Unspecified currency.
notation: UnSpecify

Australian Dollar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: AustralianDollar
definition: The Australian Dollar (AUD).
notation: AustralianDollar

Brazilian Real
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: BrazilianReal
definition: The Brazilian Real (BRL).
notation: BrazilianReal

Canadian Dollar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: CanadianDollar
definition: The Canadian Dollar (CAD).
notation: CanadianDollar

Swiss Franc
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: SwissFranc
definition: The Swiss Franc (CHF).
notation: SwissFranc

Danish Krone
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: DanishKrone
definition: The Danish Krone (DKK).
notation: DanishKrone

Euro
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
definition: The Euro (EUR).
notation: EURO

Uk Pound
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: UkPound
definition: The UK Pound (GBP).
notation: UKPound

Japanese Yen
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: JapaneseYen
definition: The Japanese Yen (JPY).
notation: JapaneseYen

Norwegian Krone
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: NorwegianKrone
definition: The Norwegian Krone (NOK).
notation: NorwegianKrone

New Zealand Dollar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: NewZealandDollar
definition: The New Zealand Dollar (NZD).
notation: NewZealandDollar

Swedish Krona
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: SwedishKrona
definition: The Swedish Krona (SEK).
notation: SwedishKrona

Us Dollar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: UsDollar
definition: The US Dollar USD
notation: USDollar

South African Rand
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: SouthAfricanRand
definition: The South African Rand (ZAR).
notation: SouthAfricanRand

Argentine Peso
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: ArgentinePeso
definition: The Argentine Peso (ARS).
notation: ArgentinePeso

Chilean Peso
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: ChileanPeso
definition: The Chilean Peso (CLP).
notation: ChileanPeso

Yuan Renminbi
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: YuanRenminbi
definition: The Chinese Yuan (CNY).
notation: YuanRenminbi

Colombian Peso
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: ColombianPeso
definition: The Colombian Peso (COP).
notation: ColombianPeso

Czech Koruna
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: CzechKoruna
definition: The Czech Koruna (CZK).
notation: CzechKoruna

Uae Dirham
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: UaeDirham
definition: The UAE Dirham (AED).
notation: UAEDirham

Algerian Dinar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: AlgerianDinar
definition: The Algerian Dinar (DZD).
notation: AlgerianDinar

Egyptian Pound
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: EgyptianPound
definition: The Egyptian Pound (EGP).
notation: EgyptianPound

Hong Kong Dollar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: HongKongDollar
definition: The Hong Kong Dollar (HKD).
notation: HongKongDollar

Forint
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
definition: The Hungarian Forint (HUF).
notation: Forint

Rupiah
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
definition: The Indonesian Rupiah (IDR).
notation: Rupiah

Israeli Sheqel
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: IsraeliSheqel
definition: The Israeli Sheqel (ILS).
notation: IsraeliSheqel

Indian Rupee
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: IndianRupee
definition: The Indian Rupee (INR).
notation: IndianRupee

Won
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
definition: The South Korean Won (KRW).
notation: Won

Lebanese Pound
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: LebanesePound
definition: The Lebanese Pound (LBP).
notation: LebanesePound

Moroccan Dirham
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: MoroccanDirham
definition: The Moroccan Dirham (MAD).
notation: MoroccanDirham

Mexican Peso
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: MexicanPeso
definition: The Mexican Peso (MXN).
notation: MexicanPeso

Malaysian Ringgit
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: MalaysianRinggit
definition: The Malaysian Ringgit (MYR).
notation: MalaysianRinggit

Nuevo Sol
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: NuevoSol
definition: The Peruvian Nuevo Sol (NOK).
notation: NuevoSol

Philippine Peso
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: PhilippinePeso
definition: The Philippine Peso (PHP).
notation: PhilippinePeso

Polish Zloty
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: PolishZloty
definition: The Polish Zloty (PLN).
notation: PolishZloty

Qatari Rial
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: QatariRial
definition: The Qatari Rial (QAR).
notation: QatariRial

Saudi Riyal
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: SaudiRiyal
definition: The Saudi Riyal (SAR).
notation: SaudiRiyal

Singapore Dollar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: SingaporeDollar
definition: The Singapore Dollar (SGD).
notation: SingaporeDollar

Baht
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
definition: The Thai Baht (THB).
notation: Baht

New Taiwan Dollar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: NewTaiwanDollar
definition: The New Taiwan Dollar (TWD).
notation: NewTaiwanDollar

Bolivar
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
definition: The Venezuelan Bolivar Fuerte (VEF).
notation: Bolivar

Dong
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
definition: The Vietnamese Dong (VND).
notation: Dong

Turkish Lira
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: TurkishLira
definition: The Turkish Lira (TRY).
notation: TurkishLira

Nigerian Naira
type: Concept
in scheme: AdInsightCurrency
top concept of: AdInsightCurrency
alternative label: NigerianNaira
definition: The Nigerian Naira (NGN).
notation: NigerianNaira

AdInsightCurrencyCode
type: ConceptScheme
comment: Defines currency codes for the Ad Insight service.
has top concept: Aed
has top concept: All
has top concept: Amd
has top concept: Ars
has top concept: Aud
has top concept: Azm
has top concept: Bgl
has top concept: Bhd
has top concept: Bnd
has top concept: Bob
has top concept: Brl
has top concept: Byb
has top concept: Bzd
has top concept: Cad
has top concept: Chf
has top concept: Clp
has top concept: Cny
has top concept: Cop
has top concept: Crc
has top concept: Czk
has top concept: Dop
has top concept: Dkk
has top concept: Dzd
has top concept: Eek
has top concept: Egp
has top concept: Eur
has top concept: Gbp
has top concept: Gel
has top concept: Gtq
has top concept: Hkd
has top concept: Hnl
has top concept: Hrk
has top concept: Huf
has top concept: Idr
has top concept: Ils
has top concept: Inr
has top concept: Iqd
has top concept: Irr
has top concept: Isk
has top concept: Jmd
has top concept: Jod
has top concept: Jpy
has top concept: Kes
has top concept: Kgs
has top concept: Krw
has top concept: Kwd
has top concept: Kzt
has top concept: Lbp
has top concept: Ltl
has top concept: Lvl
has top concept: Lyd
has top concept: Mad
has top concept: Mkd
has top concept: Mop
has top concept: Mnt
has top concept: Mvr
has top concept: Mxn
has top concept: Myr
has top concept: Nio
has top concept: Nok
has top concept: Nzd
has top concept: Omr
has top concept: Pab
has top concept: Pen
has top concept: Php
has top concept: Pkr
has top concept: Pln
has top concept: Pyg
has top concept: Qar
has top concept: Rol
has top concept: Rur
has top concept: Sar
has top concept: Sek
has top concept: Sgd
has top concept: Sit
has top concept: Skk
has top concept: Syp

Aed
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: AED

All
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: ALL

Amd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: AMD

Ars
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: ARS

Aud
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: AUD

Azm
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: AZM

Bgl
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: BGL

Bhd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: BHD

Bnd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: BND

Bob
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: BOB

Brl
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: BRL

Byb
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: BYB

Bzd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: BZD

Cad
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: CAD

Chf
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: CHF

Clp
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: CLP

Cny
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: CNY

Cop
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: COP

Crc
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: CRC

Czk
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: CZK

Dop
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: DOP

Dkk
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: DKK

Dzd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: DZD

Eek
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: EEK

Egp
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: EGP

Eur
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: EUR

Gbp
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: GBP

Gel
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: GEL

Gtq
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: GTQ

Hkd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: HKD

Hnl
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: HNL

Hrk
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: HRK

Huf
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: HUF

Idr
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: IDR

Ils
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: ILS

Inr
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: INR

Iqd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: IQD

Irr
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: IRR

Isk
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: ISK

Jmd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: JMD

Jod
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: JOD

Jpy
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: JPY

Kes
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: KES

Kgs
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: KGS

Krw
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: KRW

Kwd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: KWD

Kzt
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: KZT

Lbp
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: LBP

Ltl
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: LTL

Lvl
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: LVL

Lyd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: LYD

Mad
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: MAD

Mkd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: MKD

Mop
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: MOP

Mnt
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: MNT

Mvr
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: MVR

Mxn
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: MXN

Myr
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: MYR

Nio
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: NIO

Nok
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: NOK

Nzd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: NZD

Omr
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: OMR

Pab
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: PAB

Pen
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: PEN

Php
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: PHP

Pkr
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: PKR

Pln
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: PLN

Pyg
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: PYG

Qar
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: QAR

Rol
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: ROL

Rur
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: RUR

Sar
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: SAR

Sek
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: SEK

Sgd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: SGD

Sit
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: SIT

Skk
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: SKK

Syp
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: SYP

Thb
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: THB

Tnd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: TND

Try
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: TRY

Ttd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: TTD

Twd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: TWD

Uah
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: UAH

Usd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: USD

Uyu
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: UYU

Uzs
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: UZS

Vef
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: VEF

Yer
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: YER

Vnd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: VND

Yun
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: YUN

Zar
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: ZAR

Zwd
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The corresponding currency type.
notation: ZWD

Unspecify
type: Concept
in scheme: AdInsightCurrencyCode
top concept of: AdInsightCurrencyCode
definition: The currency type is unspecified.
notation: UNSPECIFY

AdInsightDeviceEnum
type: ConceptScheme
comment: Defines a value set for the type of device.
has top concept: Desktop
has top concept: Smartphone
has top concept: Tablet

Desktop
type: Concept
in scheme: AdInsightDeviceEnum
top concept of: AdInsightDeviceEnum
definition: The device is a desktop computer.
notation: Desktop

Smartphone
type: Concept
in scheme: AdInsightDeviceEnum
top concept of: AdInsightDeviceEnum
definition: The device is a smartphone.
notation: Smartphone

Tablet
type: Concept
in scheme: AdInsightDeviceEnum
top concept of: AdInsightDeviceEnum
definition: The device is a tablet.
notation: Tablet

AdInsightEntityType
type: ConceptScheme
comment: Defines the entity types for retrieving auction insights.
has top concept: Account
has top concept: Campaign
has top concept: Ad Group
has top concept: Keyword

Account
type: Concept
in scheme: AdInsightEntityType
top concept of: AdInsightEntityType
definition: Request account level auction insight data.
notation: Account

Campaign
type: Concept
in scheme: AdInsightEntityType
top concept of: AdInsightEntityType
definition: Request campaign level auction insight data.
notation: Campaign

Ad Group
type: Concept
in scheme: AdInsightEntityType
top concept of: AdInsightEntityType
alternative label: AdGroup
definition: Request ad group level auction insight data.
notation: AdGroup

Keyword
type: Concept
in scheme: AdInsightEntityType
top concept of: AdInsightEntityType
definition: Request keyword level auction insight data.
notation: Keyword

AdInsightGenderEnum
type: ConceptScheme
comment: Defines a value set for gender.
has top concept: Unknown
has top concept: Male
has top concept: Female

Unknown
type: Concept
in scheme: AdInsightGenderEnum
top concept of: AdInsightGenderEnum
definition: The gender is unknown.
notation: Unknown

Male
type: Concept
in scheme: AdInsightGenderEnum
top concept of: AdInsightGenderEnum
definition: The gender is male.
notation: Male

Female
type: Concept
in scheme: AdInsightGenderEnum
top concept of: AdInsightGenderEnum
definition: The gender is female.
notation: Female

AdInsightKPIType
type: ConceptScheme
comment: Defines the type of key performance indicator.
has top concept: Impression
has top concept: Click
has top concept: Spend
has top concept: Conversion

Impression
type: Concept
in scheme: AdInsightKPIType
top concept of: AdInsightKPIType
definition: Impression metrics.
notation: Impression

Click
type: Concept
in scheme: AdInsightKPIType
top concept of: AdInsightKPIType
definition: Click metrics.
notation: Click

Spend
type: Concept
in scheme: AdInsightKPIType
top concept of: AdInsightKPIType
definition: Spend metrics.
notation: Spend

Conversion
type: Concept
in scheme: AdInsightKPIType
top concept of: AdInsightKPIType
definition: Conversion metrics.
notation: Conversion

AdInsightKeywordIdeaAttribute
type: ConceptScheme
comment: Determines which properties of the KeywordIdea object you want returned when calling the GetKeywordIdeas operation.
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Keyword
has top concept: Source
has top concept: Monthly Search Counts
has top concept: Suggested Bid
has top concept: Competition
has top concept: Relevance
has top concept: Ad Impression Share

Ad Group Id
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
alternative label: AdGroupId
definition: Include the ad group identifier.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
alternative label: AdGroupName
definition: Include the ad group name.
notation: AdGroupName

Keyword
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
definition: Include the keyword.
notation: Keyword

Source
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
definition: Include the source.
notation: Source

Monthly Search Counts
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
alternative label: MonthlySearchCounts
definition: Include the monthly search counts.
notation: MonthlySearchCounts

Suggested Bid
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
alternative label: SuggestedBid
definition: Include the suggested bid.
notation: SuggestedBid

Competition
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
definition: Include the competition.
notation: Competition

Relevance
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
definition: Include the relevance.
notation: Relevance

Ad Impression Share
type: Concept
in scheme: AdInsightKeywordIdeaAttribute
top concept of: AdInsightKeywordIdeaAttribute
alternative label: AdImpressionShare
definition: Include the ad impression share.
notation: AdImpressionShare

AdInsightMatchType
type: ConceptScheme
comment: Defines the possible keyword match type values.
has top concept: Exact
has top concept: Phrase
has top concept: Broad
has top concept: Aggregate

Exact
type: Concept
in scheme: AdInsightMatchType
top concept of: AdInsightMatchType
definition: An exact match results when all of the words in the keyword exactly match the user's search query.
notation: Exact

Phrase
type: Concept
in scheme: AdInsightMatchType
top concept of: AdInsightMatchType
definition: A phrase match results when all of the words in the keyword are present in the user's search query and are in the same order.
notation: Phrase

Broad
type: Concept
in scheme: AdInsightMatchType
top concept of: AdInsightMatchType
definition: A broad match results when words in the keyword are present in the user's search query; however, the word order can vary.
notation: Broad

Aggregate
type: Concept
in scheme: AdInsightMatchType
top concept of: AdInsightMatchType
definition: Aggregates the data across all match types.
notation: Aggregate

AdInsightNetworkType
type: ConceptScheme
comment: Defines the possible networks used for keyword research.
has top concept: Owned And Operated And Syndicated Search
has top concept: Owned And Operated Only
has top concept: Syndicated Search Only

Owned And Operated And Syndicated Search
type: Concept
in scheme: AdInsightNetworkType
top concept of: AdInsightNetworkType
alternative label: OwnedAndOperatedAndSyndicatedSearch
definition: Indicates that you want keyword ideas or traffic estimates for ads on owned and operated networks, as well as syndicated search networks. Owned and operated and syndicated search refers to the entire Microsoft Advertising Network (recommended).
notation: OwnedAndOperatedAndSyndicatedSearch

Owned And Operated Only
type: Concept
in scheme: AdInsightNetworkType
top concept of: AdInsightNetworkType
alternative label: OwnedAndOperatedOnly
definition: Indicates that you want keyword ideas or traffic estimates for ads on only owned and operated networks. Owned and operated networks refer to Microsoft sites and select traffic.
notation: OwnedAndOperatedOnly

Syndicated Search Only
type: Concept
in scheme: AdInsightNetworkType
top concept of: AdInsightNetworkType
alternative label: SyndicatedSearchOnly
definition: Indicates that you want keyword ideas or traffic estimates for ads on only syndicated search networks. Syndicated search refers to only partner traffic. Note: As of July 2024, Microsoft no longer offers the SyndicatedSearchOnly option as an ad distribution setting. You can still get keyword ideas or traffic estimation, but we recommend that you switch to "The entire Microsoft Advertising Network" and leverage auto-biding to let Microsoft help you manage your budget.
notation: SyndicatedSearchOnly

AdInsightParameterType
type: ConceptScheme
comment: Defines the type of parameter such as string, URL, or a list of demand entities.
has top concept: Text
has top concept: Url
has top concept: Entities

Text
type: Concept
in scheme: AdInsightParameterType
top concept of: AdInsightParameterType
definition: Indicates the parameter is a string.
notation: Text

Url
type: Concept
in scheme: AdInsightParameterType
top concept of: AdInsightParameterType
definition: Indicate the parameter is a URL.
notation: Url

Entities
type: Concept
in scheme: AdInsightParameterType
top concept of: AdInsightParameterType
definition: Indicates the parameter is a list of demand entities.
notation: Entities

AdInsightPerformanceInsightsEntityType
type: ConceptScheme
comment: Defines the entity types for retrieving performance insights.
has top concept: Account
has top concept: Campaign
has top concept: Ad Group
has top concept: Keyword
has top concept: Product Group
has top concept: Search Term
has top concept: Website

Account
type: Concept
in scheme: AdInsightPerformanceInsightsEntityType
top concept of: AdInsightPerformanceInsightsEntityType
definition: Account level data.
notation: Account

Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsEntityType
top concept of: AdInsightPerformanceInsightsEntityType
definition: Campaign level data.
notation: Campaign

Ad Group
type: Concept
in scheme: AdInsightPerformanceInsightsEntityType
top concept of: AdInsightPerformanceInsightsEntityType
alternative label: AdGroup
definition: Ad group level data.
notation: AdGroup

Keyword
type: Concept
in scheme: AdInsightPerformanceInsightsEntityType
top concept of: AdInsightPerformanceInsightsEntityType
definition: Keyword level data.
notation: Keyword

Product Group
type: Concept
in scheme: AdInsightPerformanceInsightsEntityType
top concept of: AdInsightPerformanceInsightsEntityType
alternative label: ProductGroup
definition: Product group level data.
notation: ProductGroup

Search Term
type: Concept
in scheme: AdInsightPerformanceInsightsEntityType
top concept of: AdInsightPerformanceInsightsEntityType
alternative label: SearchTerm
definition: Search term level data.
notation: SearchTerm

Website
type: Concept
in scheme: AdInsightPerformanceInsightsEntityType
top concept of: AdInsightPerformanceInsightsEntityType
definition: Website level data.
notation: Website

AdInsightPerformanceInsightsMessageTemplateId
type: ConceptScheme
comment: Defines the message template ID for performance insights.
has top concept: Flux Impr Increase Acct
has top concept: Flux Impr Decrease Acct
has top concept: Flux Impr Increase Infinity Acct
has top concept: Flux Impr Increase Acct Prev Day
has top concept: Flux Impr Decrease Acct Prev Day
has top concept: Flux Impr Increase Infinity Acct Prev Day
has top concept: Flux Click Increase Acct
has top concept: Flux Click Decrease Acct
has top concept: Flux Click Increase Infinity Acct
has top concept: Flux Click Increase Acct Prev Day
has top concept: Flux Click Decrease Acct Prev Day
has top concept: Flux Click Increase Infinity Acct Prev Day
has top concept: Flux Cost Increase Acct
has top concept: Flux Cost Decrease Acct
has top concept: Flux Cost Increase Infinity Acct
has top concept: Flux Cost Increase Acct Prev Day
has top concept: Flux Cost Decrease Acct Prev Day
has top concept: Flux Cost Increase Infinity Acct Prev Day
has top concept: Flux Impr Increase Campaign
has top concept: Flux Impr Decrease Campaign
has top concept: Flux Impr Increase Infinity Campaign
has top concept: Flux Impr Increase Campaign Prev Day
has top concept: Flux Impr Decrease Campaign Prev Day
has top concept: Flux Impr Increase Infinity Campaign Prev Day
has top concept: Flux Click Increase Campaign
has top concept: Flux Click Decrease Campaign
has top concept: Flux Click Increase Infinity Campaign
has top concept: Flux Click Increase Campaign Prev Day
has top concept: Flux Click Decrease Campaign Prev Day
has top concept: Flux Click Increase Infinity Campaign Prev Day
has top concept: Flux Cost Increase Campaign
has top concept: Flux Cost Decrease Campaign
has top concept: Flux Cost Increase Infinity Campaign
has top concept: Flux Cost Increase Campaign Prev Day
has top concept: Flux Cost Decrease Campaign Prev Day
has top concept: Flux Cost Increase Infinity Campaign Prev Day
has top concept: Flux Conversion Decrease Acct
has top concept: Flux Conversion Zero Acct
has top concept: Rc Audience Increase
has top concept: Rc Audience Decrease
has top concept: Rc Bid Increase
has top concept: Rc Bid Decrease
has top concept: Rc Budget Increase
has top concept: Rc Budget Decrease
has top concept: Rc Click Increase
has top concept: Rc Click Decrease
has top concept: Rc Conversion Goal Issue
has top concept: Rc Device Targeting Bid Change
has top concept: Rc Editorial Approval
has top concept: Rc Editorial Disapproval
has top concept: Rc Entity Addition With Count
has top concept: Rc Entity Deletion With Count
has top concept: Rc Entity Pause With Count
has top concept: Rc Entity Unpause With Count
has top concept: Rc More Competitive
has top concept: Rc Network Less Restrict
has top concept: Rc Network More Restrict
has top concept: Rc Payment Issue Invoice Account Paused
has top concept: Rc Payment Issue Invoice Account On Hold
has top concept: Rc Payment Issue Prepay Account Paused
has top concept: Rc Payment Issue Threshold Account On Hold
has top concept: Rc Payment Issue Yesterday
has top concept: Rc Search Term Increase
has top concept: Rc Search Term Increase Click
has top concept: Rc Search Term Decrease
has top concept: Rc Search Term Decrease Click
has top concept: Rc Search Term Competition Increase
has top concept: Rc Search Term Competition Increase Click
has top concept: Rc Search Term Competition Decrease
has top concept: Rc Search Term Competition Decrease Click
has top concept: Rc Single Campaign Addition
has top concept: Rc Single Campaign Pause
has top concept: Rc Single Campaign Unpause
has top concept: Rc Single Campaign Budget Increase
has top concept: Rc Single Campaign Budget Decrease
has top concept: Rc Single Campaign Device Targeting Bid Change
has top concept: Rc Stronger Competitor Ad Quality

Flux Impr Increase Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprIncreaseAcct
definition: Your account's impressions increased {0}% compared to the past 7 day average.
notation: FluxImprIncreaseAcct

Flux Impr Decrease Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprDecreaseAcct
definition: Your account's impressions decreased {0}% compared to the past 7 day average.
notation: FluxImprDecreaseAcct

Flux Impr Increase Infinity Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprIncreaseInfinityAcct
definition: Your account's impressions increased compared to the past 7 day average.
notation: FluxImprIncreaseInfinityAcct

Flux Impr Increase Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprIncreaseAcctPrevDay
definition: Your account's impressions increased {0}% compared to the previous day.
notation: FluxImprIncreaseAcctPrevDay

Flux Impr Decrease Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprDecreaseAcctPrevDay
definition: Your account's impressions decreased {0}% compared to the previous day.
notation: FluxImprDecreaseAcctPrevDay

Flux Impr Increase Infinity Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprIncreaseInfinityAcctPrevDay
definition: Your account's impressions increased compared to the previous day.
notation: FluxImprIncreaseInfinityAcctPrevDay

Flux Click Increase Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickIncreaseAcct
definition: Your account's clicks increased {0}% compared to the past 7 day average.
notation: FluxClickIncreaseAcct

Flux Click Decrease Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickDecreaseAcct
definition: Your account's clicks decreased {0}% compared to the past 7 day average.
notation: FluxClickDecreaseAcct

Flux Click Increase Infinity Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickIncreaseInfinityAcct
definition: Your account's clicks increased compared to the past 7 day average.
notation: FluxClickIncreaseInfinityAcct

Flux Click Increase Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickIncreaseAcctPrevDay
definition: Your account's clicks increased {0}% compared to the previous day.
notation: FluxClickIncreaseAcctPrevDay

Flux Click Decrease Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickDecreaseAcctPrevDay
definition: Your account's clicks decreased {0}% compared to the previous day.
notation: FluxClickDecreaseAcctPrevDay

Flux Click Increase Infinity Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickIncreaseInfinityAcctPrevDay
definition: Your account's clicks increased compared to the previous day.
notation: FluxClickIncreaseInfinityAcctPrevDay

Flux Cost Increase Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostIncreaseAcct
definition: Your account's spend increased {0}% compared to the average of past 7 days.
notation: FluxCostIncreaseAcct

Flux Cost Decrease Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostDecreaseAcct
definition: Your account's spend decreased {0}% compared to the average of past 7 days.
notation: FluxCostDecreaseAcct

Flux Cost Increase Infinity Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostIncreaseInfinityAcct
definition: Your account's spend increased compared to the average of past 7 days.
notation: FluxCostIncreaseInfinityAcct

Flux Cost Increase Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostIncreaseAcctPrevDay
definition: Your account's spend increased {0}% compared to the previous day.
notation: FluxCostIncreaseAcctPrevDay

Flux Cost Decrease Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostDecreaseAcctPrevDay
definition: Your account's spend decreased {0}% compared to the previous day.
notation: FluxCostDecreaseAcctPrevDay

Flux Cost Increase Infinity Acct Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostIncreaseInfinityAcctPrevDay
definition: Your account's spend increased compared to the previous day.
notation: FluxCostIncreaseInfinityAcctPrevDay

Flux Impr Increase Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprIncreaseCampaign
definition: Your campaign's impressions increased {0}% compared to the past 7 day average.
notation: FluxImprIncreaseCampaign

Flux Impr Decrease Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprDecreaseCampaign
definition: Your campaign's impressions decreased {0}% compared to the past 7 day average.
notation: FluxImprDecreaseCampaign

Flux Impr Increase Infinity Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprIncreaseInfinityCampaign
definition: Your campaign's impressions increased compared to the past 7 day average.
notation: FluxImprIncreaseInfinityCampaign

Flux Impr Increase Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprIncreaseCampaignPrevDay
definition: Your campaign's impressions increased {0}% compared to the previous day.
notation: FluxImprIncreaseCampaignPrevDay

Flux Impr Decrease Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprDecreaseCampaignPrevDay
definition: Your campaign's impressions decreased {0}% compared to the previous day.
notation: FluxImprDecreaseCampaignPrevDay

Flux Impr Increase Infinity Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxImprIncreaseInfinityCampaignPrevDay
definition: Your campaign's impressions increased compared to the previous day.
notation: FluxImprIncreaseInfinityCampaignPrevDay

Flux Click Increase Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickIncreaseCampaign
definition: Your campaign's clicks increased {0}% compared to the past 7 day average.
notation: FluxClickIncreaseCampaign

Flux Click Decrease Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickDecreaseCampaign
definition: Your campaign's clicks decreased {0}% compared to the past 7 day average.
notation: FluxClickDecreaseCampaign

Flux Click Increase Infinity Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickIncreaseInfinityCampaign
definition: Your campaign's clicks increased compared to the past 7 day average.
notation: FluxClickIncreaseInfinityCampaign

Flux Click Increase Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickIncreaseCampaignPrevDay
definition: Your campaign's clicks increased {0}% compared to the previous day.
notation: FluxClickIncreaseCampaignPrevDay

Flux Click Decrease Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickDecreaseCampaignPrevDay
definition: Your campaign's clicks decreased {0}% compared to the previous day.
notation: FluxClickDecreaseCampaignPrevDay

Flux Click Increase Infinity Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxClickIncreaseInfinityCampaignPrevDay
definition: Your campaign's clicks increased compared to the previous day.
notation: FluxClickIncreaseInfinityCampaignPrevDay

Flux Cost Increase Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostIncreaseCampaign
definition: Your campaign's spend increased {0}% compared to the average of past 7 days.
notation: FluxCostIncreaseCampaign

Flux Cost Decrease Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostDecreaseCampaign
definition: Your campaign's spend decreased {0}% compared to the average of past 7 days.
notation: FluxCostDecreaseCampaign

Flux Cost Increase Infinity Campaign
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostIncreaseInfinityCampaign
definition: Your campaign's spend increased compared to the average of past 7 days.
notation: FluxCostIncreaseInfinityCampaign

Flux Cost Increase Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostIncreaseCampaignPrevDay
definition: Your campaign's spend increased {0}% compared to the previous day.
notation: FluxCostIncreaseCampaignPrevDay

Flux Cost Decrease Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostDecreaseCampaignPrevDay
definition: Your campaign's spend decreased {0}% compared to the previous day.
notation: FluxCostDecreaseCampaignPrevDay

Flux Cost Increase Infinity Campaign Prev Day
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxCostIncreaseInfinityCampaignPrevDay
definition: Your campaign's spend increased compared to the previous day.
notation: FluxCostIncreaseInfinityCampaignPrevDay

Flux Conversion Decrease Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxConversionDecreaseAcct
definition: Your conversions have decreased week-over-week due to a conversion issue.
notation: FluxConversionDecreaseAcct

Flux Conversion Zero Acct
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: FluxConversionZeroAcct
definition: You have zero conversions over the past 14 days due to a conversion issue.
notation: FluxConversionZeroAcct

Rc Audience Increase
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcAudienceIncrease
definition: Increased Microsoft Audience ads traffic.
notation: RCAudienceIncrease

Rc Audience Decrease
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcAudienceDecrease
definition: Decreased Microsoft Audience ads traffic. {0}.
notation: RCAudienceDecrease

Rc Bid Increase
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcBidIncrease
definition: Your bids for {0} were increased.
notation: RCBidIncrease

Rc Bid Decrease
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcBidDecrease
definition: Your bids for {0} were decreased.
notation: RCBidDecrease

Rc Budget Increase
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcBudgetIncrease
definition: {0} budgets were increased.
notation: RCBudgetIncrease

Rc Budget Decrease
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcBudgetDecrease
definition: {0} budgets were decreased.
notation: RCBudgetDecrease

Rc Click Increase
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcClickIncrease
definition: This resulted in clicks increasing by {0} during the same period.
notation: RCClickIncrease

Rc Click Decrease
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcClickDecrease
definition: This resulted in clicks decreasing by {0} during the same period.
notation: RCClickDecrease

Rc Conversion Goal Issue
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcConversionGoalIssue
definition: Your conversion goal has a blocking issue.
notation: RCConversionGoalIssue

Rc Device Targeting Bid Change
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcDeviceTargetingBidChange
definition: {0} device target bid adjustments were changed.
notation: RCDeviceTargetingBidChange

Rc Editorial Approval
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcEditorialApproval
definition: {0} passed the Microsoft Advertising policy review.
notation: RCEditorialApproval

Rc Editorial Disapproval
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcEditorialDisapproval
definition: {0} were disapproved by Microsoft Advertising policy review.
notation: RCEditorialDisapproval

Rc Entity Addition With Count
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcEntityAdditionWithCount
definition: {0} were added.
notation: RCEntityAdditionWithCount

Rc Entity Deletion With Count
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcEntityDeletionWithCount
definition: {0} were deleted.
notation: RCEntityDeletionWithCount

Rc Entity Pause With Count
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcEntityPauseWithCount
definition: {0} were paused.
notation: RCEntityPauseWithCount

Rc Entity Unpause With Count
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcEntityUnpauseWithCount
definition: {0} were enabled.
notation: RCEntityUnpauseWithCount

Rc More Competitive
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcMoreCompetitive
definition: Your ads were outcompeting your competitors' ads in terms of bid amounts and/or ad quality.
notation: RCMoreCompetitive

Rc Network Less Restrict
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcNetworkLessRestrict
definition: {0} ad distribution settings became less restrictive.
notation: RCNetworkLessRestrict

Rc Network More Restrict
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcNetworkMoreRestrict
definition: {0} ad distribution settings became more restrictive.
notation: RCNetworkMoreRestrict

Rc Payment Issue Invoice Account Paused
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcPaymentIssueInvoiceAccountPaused
definition: Your account was paused due to lack of a valid insertion order.
notation: RCPaymentIssueInvoiceAccountPaused

Rc Payment Issue Invoice Account On Hold
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcPaymentIssueInvoiceAccountOnHold
definition: Your account was placed on hold because we haven't received one or more of your invoiced payments.
notation: RCPaymentIssueInvoiceAccountOnHold

Rc Payment Issue Prepay Account Paused
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcPaymentIssuePrepayAccountPaused
definition: Your account was paused due to a zero balance.
notation: RCPaymentIssuePrepayAccountPaused

Rc Payment Issue Threshold Account On Hold
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcPaymentIssueThresholdAccountOnHold
definition: Your account was placed on hold because a payment failed to authorize.
notation: RCPaymentIssueThresholdAccountOnHold

Rc Payment Issue Yesterday
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcPaymentIssueYesterday
definition: Your previous payment issue was resolved.
notation: RCPaymentIssueYesterday

Rc Search Term Increase
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSearchTermIncrease
definition: {0} were searched more frequently.
notation: RCSearchTermIncrease

Rc Search Term Increase Click
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSearchTermIncreaseClick
definition: {0} related to your campaigns were searched more frequently.
notation: RCSearchTermIncreaseClick

Rc Search Term Decrease
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSearchTermDecrease
definition: {0} were searched less frequently.
notation: RCSearchTermDecrease

Rc Search Term Decrease Click
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSearchTermDecreaseClick
definition: {0} related to your campaigns were searched less frequently.
notation: RCSearchTermDecreaseClick

Rc Search Term Competition Increase
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSearchTermCompetitionIncrease
definition: {0} were searched more frequently. Your impression share rank also increased, indicating an increase in your competitiveness for these terms.
notation: RCSearchTermCompetitionIncrease

Rc Search Term Competition Increase Click
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSearchTermCompetitionIncreaseClick
definition: {0} related to your campaigns were searched more frequently. Your impression share rank also increased, indicating an increase in your competitiveness for these terms.
notation: RCSearchTermCompetitionIncreaseClick

Rc Search Term Competition Decrease
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSearchTermCompetitionDecrease
definition: {0} were searched less frequently. Your impression share rank also decreased, indicating a decrease in your competitiveness for these terms.
notation: RCSearchTermCompetitionDecrease

Rc Search Term Competition Decrease Click
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSearchTermCompetitionDecreaseClick
definition: {0} related to your campaigns were searched less frequently. Your impression share rank also decreased, indicating a decrease in your competitiveness for these terms.
notation: RCSearchTermCompetitionDecreaseClick

Rc Single Campaign Addition
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSingleCampaignAddition
definition: Your campaign was added.
notation: RCSingleCampaignAddition

Rc Single Campaign Pause
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSingleCampaignPause
definition: Your campaign was paused.
notation: RCSingleCampaignPause

Rc Single Campaign Unpause
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSingleCampaignUnpause
definition: Your campaign was enabled.
notation: RCSingleCampaignUnpause

Rc Single Campaign Budget Increase
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSingleCampaignBudgetIncrease
definition: Your campaign budget was increased.
notation: RCSingleCampaignBudgetIncrease

Rc Single Campaign Budget Decrease
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSingleCampaignBudgetDecrease
definition: Your campaign budget was decreased.
notation: RCSingleCampaignBudgetDecrease

Rc Single Campaign Device Targeting Bid Change
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSingleCampaignDeviceTargetingBidChange
definition: Your campaign's device target bid adjustment was changed.
notation: RCSingleCampaignDeviceTargetingBidChange

Rc Stronger Competitor Ad Quality
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcStrongerCompetitorAdQuality
definition: Your competitors' impression share increased due to improved quality scores.
notation: RCStrongerCompetitorAdQuality

Rc Stronger Competitor Bid
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcStrongerCompetitorBid
definition: Your competitors' impression share increased due to increased bid amounts.
notation: RCStrongerCompetitorBid

Rc Synd Traffic Increase
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSyndTrafficIncrease
definition: Increased syndication partner traffic from {0}.
notation: RCSyndTrafficIncrease

Rc Synd Traffic Decrease
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: RcSyndTrafficDecrease
definition: Decreased syndication partner traffic from {0}.
notation: RCSyndTrafficDecrease

Act Ads Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActAdsOppr
definition: Adopting Expanded Text Ads that have been optimized just for you.
notation: ActAdsOppr

Act All Available Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActAllAvailableOppr
definition: View customized recommendations for your campaign.
notation: ActAllAvailableOppr

Act Bm Adoption Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActBmAdoptionOppr
definition: View a customized recommendation to increase visits to your website.
notation: ActBMAdoptionOppr

Act Bmm Keyword Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActBmmKeywordOppr
definition: View a customized recommendation to increase visits to your website.
notation: ActBMMKeywordOppr

Act Campaign Context Keyword Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActCampaignContextKeywordOppr
definition: View a customized recommendation to increase visits to your website.
notation: ActCampaignContextKeywordOppr

Act Check Publisher Website
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActCheckPublisherWebsite
definition: Check the publisher report to review the performance of sites that show your ads.
notation: ActCheckPublisherWebsite

Act Competition Auction Insight
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActCompetitionAuctionInsight
definition: Check the auction insights report to review the performance of sites that show your ads.
notation: ActCompetitionAuctionInsight

Act Competitive Budget Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActCompetitiveBudgetOppr
definition: Boost your budgets to prevent competitors from gaining impression share.
notation: ActCompetitiveBudgetOppr

Act Competitive Keyword Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActCompetitiveKeywordOppr
definition: View a customized recommendation to increase visits to your website.
notation: ActCompetitiveKeywordOppr

Act Competitive Location Target Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActCompetitiveLocationTargetOppr
definition: View a customized recommendation to increase visits to your website.
notation: ActCompetitiveLocationTargetOppr

Act Ctr Quality Bundle
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActCtrQualityBundle
definition: Improve the click-through rate of your ads by:
notation: ActCTRQualityBundle

Act Editorial Review Process
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActEditorialReviewProcess
definition: Ensure your ad and keyword text comply with Microsoft Advertising policies.
notation: ActEditorialReviewProcess

Act Fix Conversion Goal Setting Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActFixConversionGoalSettingOppr
definition: Fix your conversion goal setting to make sure you don't miss any conversions.
notation: ActFixConversionGoalSettingOppr

Act Fix Conversion Tracking Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActFixConversionTrackingOppr
definition: Make sure you don't miss any conversions by fixing your UET tag.
notation: ActFixConversionTrackingOppr

Act General Budget Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActGeneralBudgetOppr
definition: Ensure budget issues don't prevent your ads from showing.
notation: ActGeneralBudgetOppr

Act New Conversion Goal Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActNewConversionGoalOppr
definition: Create conversion goals to track more conversions.
notation: ActNewConversionGoalOppr

Act Invoice Account Paused
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActInvoiceAccountPaused
definition: You need an active insertion order before your ads can run.
notation: ActInvoiceAccountPaused

Act Invoice Account On Hold
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActInvoiceAccountOnHold
definition: You need to remove the hold before your ads can run.
notation: ActInvoiceAccountOnHold

Act Prepay Account Paused
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActPrepayAccountPaused
definition: You need to add funds to this prepay account before your ads can run.
notation: ActPrepayAccountPaused

Act Reallocate Budget Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActReallocateBudgetOppr
definition: Get more traffic by moving unused budget to campaigns that need it.
notation: ActReallocateBudgetOppr

Act Repair Keywords Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActRepairKeywordsOppr
definition: Get your ads running again by adding active keywords to your ad group.
notation: ActRepairKeywordsOppr

Act Rsa Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActRsaOppr
definition: Adopt responsive search ads, which automatically optimize themselves.
notation: ActRSAOppr

Act Search Term
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActSearchTerm
definition: Check the search term report to review the queries that lead to clicks on your ads.
notation: ActSearchTerm

Act Setup Conversion Tracking Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActSetupConversionTrackingOppr
definition: Set up conversion tracking to convert more customers and use automated bidding.
notation: ActSetupConversionTrackingOppr

Act Site Link Oppr
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActSiteLinkOppr
definition: Add sitelink extensions to make your ads more appealing.
notation: ActSiteLinkOppr

Act Threshold Account On Hold
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActThresholdAccountOnHold
definition: You need to remove the hold before your ads can run.
notation: ActThresholdAccountOnHold

Act Website Exclusion
type: Concept
in scheme: AdInsightPerformanceInsightsMessageTemplateId
top concept of: AdInsightPerformanceInsightsMessageTemplateId
alternative label: ActWebsiteExclusion
definition: Utilize website exclusions to prevent specific websites from showing your ads.
notation: ActWebsiteExclusion

AdInsightPerformanceInsightsUrlCategory
type: ConceptScheme
comment: Defines the URL category for performance insights.
has top concept: Recommendation
has top concept: Setting
has top concept: Report
has top concept: Help Doc

Recommendation
type: Concept
in scheme: AdInsightPerformanceInsightsUrlCategory
top concept of: AdInsightPerformanceInsightsUrlCategory
definition: The url is for recommendations.
notation: Recommendation

Setting
type: Concept
in scheme: AdInsightPerformanceInsightsUrlCategory
top concept of: AdInsightPerformanceInsightsUrlCategory
definition: The url is for demand settings.
notation: Setting

Report
type: Concept
in scheme: AdInsightPerformanceInsightsUrlCategory
top concept of: AdInsightPerformanceInsightsUrlCategory
definition: The url is for reports.
notation: Report

Help Doc
type: Concept
in scheme: AdInsightPerformanceInsightsUrlCategory
top concept of: AdInsightPerformanceInsightsUrlCategory
alternative label: HelpDoc
definition: The URL is for help documents.
notation: HelpDoc

AdInsightPerformanceInsightsUrlId
type: ConceptScheme
comment: Defines the URL ID for performance insights.
has top concept: Rec Recommendation Page
has top concept: Rec Competition Page
has top concept: Setting Create Order
has top concept: Setting Remove Hold
has top concept: Setting Add Funds
has top concept: Report Search Term
has top concept: Report Publisher Website
has top concept: Report Auction Insights
has top concept: Help Doc Network Setting
has top concept: Help Doc Editorial
has top concept: Help Doc Website Report
has top concept: Help Doc Website Exclusion
has top concept: Help Doc Create Order
has top concept: Help Doc Remove Hold
has top concept: Help Doc Add Funds
has top concept: Help Doc Recommendation
has top concept: Help Doc Audience Network

Rec Recommendation Page
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: RecRecommendationPage
definition: Recommendation page.
notation: RecRecommendationPage

Rec Competition Page
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: RecCompetitionPage
definition: Competition recommendation page.
notation: RecCompetitionPage

Setting Create Order
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: SettingCreateOrder
definition: Create order.
notation: SettingCreateOrder

Setting Remove Hold
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: SettingRemoveHold
definition: Remove hold.
notation: SettingRemoveHold

Setting Add Funds
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: SettingAddFunds
definition: Add funds.
notation: SettingAddFunds

Report Search Term
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: ReportSearchTerm
definition: Search term report.
notation: ReportSearchTerm

Report Publisher Website
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: ReportPublisherWebsite
definition: Publisher report.
notation: ReportPublisherWebsite

Report Auction Insights
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: ReportAuctionInsights
definition: Auction insights report.
notation: ReportAuctionInsights

Help Doc Network Setting
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocNetworkSetting
definition: Learn more about network settings.
notation: HelpDocNetworkSetting

Help Doc Editorial
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocEditorial
definition: Learn more about editorials.
notation: HelpDocEditorial

Help Doc Website Report
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocWebsiteReport
definition: Learn more about website reports.
notation: HelpDocWebsiteReport

Help Doc Website Exclusion
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocWebsiteExclusion
definition: Learn more about website exclusion.
notation: HelpDocWebsiteExclusion

Help Doc Create Order
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocCreateOrder
definition: Learn more about creating an order.
notation: HelpDocCreateOrder

Help Doc Remove Hold
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocRemoveHold
definition: Learn more about removing a hold.
notation: HelpDocRemoveHold

Help Doc Add Funds
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocAddFunds
definition: Learn more about adding funds.
notation: HelpDocAddFunds

Help Doc Recommendation
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocRecommendation
definition: Learn more about recommendations.
notation: HelpDocRecommendation

Help Doc Audience Network
type: Concept
in scheme: AdInsightPerformanceInsightsUrlId
top concept of: AdInsightPerformanceInsightsUrlId
alternative label: HelpDocAudienceNetwork
definition: Learn more about the Microsoft Audience Network.
notation: HelpDocAudienceNetwork

AdInsightRadiusUnit
type: ConceptScheme
comment: Defines a value set for the RadiusUnit.
has top concept: Miles
has top concept: Kilometers

Miles
type: Concept
in scheme: AdInsightRadiusUnit
top concept of: AdInsightRadiusUnit
definition: Measure the radius in miles.
notation: Miles

Kilometers
type: Concept
in scheme: AdInsightRadiusUnit
top concept of: AdInsightRadiusUnit
definition: Measure the radius in kilometers.
notation: Kilometers

AdInsightScaleUnit
type: ConceptScheme
comment: Defines a value set for the scale unit.
has top concept: Billion
has top concept: Million
has top concept: Thousand
has top concept: None

Billion
type: Concept
in scheme: AdInsightScaleUnit
top concept of: AdInsightScaleUnit
definition: The scale unit is billion.
notation: Billion

Million
type: Concept
in scheme: AdInsightScaleUnit
top concept of: AdInsightScaleUnit
definition: The scale unit is million.
notation: Million

Thousand
type: Concept
in scheme: AdInsightScaleUnit
top concept of: AdInsightScaleUnit
definition: The scale unit is thousand.
notation: Thousand

None
type: Concept
in scheme: AdInsightScaleUnit
top concept of: AdInsightScaleUnit
definition: There is no scale unit.
notation: None

AdInsightSourceType
type: ConceptScheme
comment: Defines the source or seed for the keyword idea.
has top concept: Unknown
has top concept: Seed
has top concept: Suggestion From Keyword
has top concept: Suggestion From Url
has top concept: Suggestion From Category

Unknown
type: Concept
in scheme: AdInsightSourceType
top concept of: AdInsightSourceType
definition: The keyword idea source is unknown.
notation: Unknown

Seed
type: Concept
in scheme: AdInsightSourceType
top concept of: AdInsightSourceType
definition: The keyword idea source is a seed that you provided such as the query search parameter.
notation: Seed

Suggestion From Keyword
type: Concept
in scheme: AdInsightSourceType
top concept of: AdInsightSourceType
alternative label: SuggestionFromKeyword
definition: The keyword idea is sourced from a provided keyword.
notation: SuggestionFromKeyword

Suggestion From Url
type: Concept
in scheme: AdInsightSourceType
top concept of: AdInsightSourceType
alternative label: SuggestionFromUrl
definition: The keyword idea is sourced from a provided URL.
notation: SuggestionFromUrl

Suggestion From Category
type: Concept
in scheme: AdInsightSourceType
top concept of: AdInsightSourceType
alternative label: SuggestionFromCategory
definition: The keyword idea is sourced from a provided category.
notation: SuggestionFromCategory

AdInsightTargetAdPosition
type: ConceptScheme
comment: Defines the possible positions where you can target an ad to appear in the search results.
has top concept: Main Line1
has top concept: Main Line
has top concept: First Page

Main Line1
type: Concept
in scheme: AdInsightTargetAdPosition
top concept of: AdInsightTargetAdPosition
alternative label: MainLine1
definition: Target the first position at the top of the search results page.
notation: MainLine1

Main Line
type: Concept
in scheme: AdInsightTargetAdPosition
top concept of: AdInsightTargetAdPosition
alternative label: MainLine
definition: Target the second, third, and fourth positions at the top of the search results page.
notation: MainLine

First Page
type: Concept
in scheme: AdInsightTargetAdPosition
top concept of: AdInsightTargetAdPosition
alternative label: FirstPage
definition: Target any position on the right side of the search results page.
notation: FirstPage

AdInsightTimeInterval
type: ConceptScheme
comment: Defines the possible time periods that determine the pool of data that the service uses to get the performance statistics of a keyword.
has top concept: Last Month
has top concept: Last Week
has top concept: Last Day

Last Month
type: Concept
in scheme: AdInsightTimeInterval
top concept of: AdInsightTimeInterval
alternative label: LastMonth
definition: Use data from the previous calendar month. Note that it can take up to 72 hours for the previous calendar month's data to be available. For example, if you request data on August 1st, 2nd or 3rd, and July's data is not ready, the response will be based on June's data.
notation: LastMonth

Last Week
type: Concept
in scheme: AdInsightTimeInterval
top concept of: AdInsightTimeInterval
alternative label: LastWeek
definition: Use data from last week, Sunday through Saturday. The data is refreshed every Sunday. Note that it can take up to 72 hours for the previous week's data to be available. For example, if you request data on the 4th Monday of the month, and data for the 3rd Sunday through 3rd Saturday is not ready, the response will be based on data for the 2nd Sunday through 2nd Saturday.
notation: LastWeek

Last Day
type: Concept
in scheme: AdInsightTimeInterval
top concept of: AdInsightTimeInterval
alternative label: LastDay
definition: Use data from yesterday. If data from yesterday is not yet available, data from the most recently completed day is provided. Note that it can take up to 72 hours for the most recent day's data to be available.
notation: LastDay

BulkAuthenticationFaultCode
type: ConceptScheme
comment: Values BulkAuthenticationFaultCode accepts.
has top concept: No Credential
has top concept: Invalid Customer Id
has top concept: Invalid Security Ticket

No Credential
type: Concept
in scheme: BulkAuthenticationFaultCode
top concept of: BulkAuthenticationFaultCode
alternative label: NoCredential
notation: NoCredential

Invalid Customer Id
type: Concept
in scheme: BulkAuthenticationFaultCode
top concept of: BulkAuthenticationFaultCode
alternative label: InvalidCustomerId
notation: InvalidCustomerId

Invalid Security Ticket
type: Concept
in scheme: BulkAuthenticationFaultCode
top concept of: BulkAuthenticationFaultCode
alternative label: InvalidSecurityTicket
notation: InvalidSecurityTicket

BulkCompressionType
type: ConceptScheme
comment: Defines the possible compression types for the file to download with the Bulk service.
has top concept: Zip
has top concept: GZip

Zip
type: Concept
in scheme: BulkCompressionType
top concept of: BulkCompressionType
definition: The file should be ZIP compressed.
notation: Zip

GZip
type: Concept
in scheme: BulkCompressionType
top concept of: BulkCompressionType
definition: The file should be GZIP compressed.
notation: GZip

BulkDownloadEntity
type: ConceptScheme
comment: Defines the entities that may be downloaded and uploaded in bulk.
has top concept: None
has top concept: Campaigns
has top concept: Ad Groups
has top concept: Ads
has top concept: Keywords
has top concept: Campaign Negative Keywords
has top concept: Ad Group Negative Keywords
has top concept: Campaign Target Criterions
has top concept: Ad Group Target Criterions
has top concept: Campaign Negative Sites
has top concept: Ad Group Negative Sites
has top concept: Campaign Location Ad Extensions
has top concept: Campaign Call Ad Extensions
has top concept: Location Ad Extensions
has top concept: Call Ad Extensions
has top concept: Negative Keyword Lists
has top concept: Shared Negative Keywords
has top concept: Campaign Negative Keyword List Associations
has top concept: Image Ad Extensions
has top concept: Campaign Image Ad Extensions
has top concept: Ad Group Image Ad Extensions
has top concept: App Ad Extensions
has top concept: Ad Group App Ad Extensions
has top concept: Campaign App Ad Extensions
has top concept: Price Ad Extensions
has top concept: Review Ad Extensions
has top concept: Campaign Negative Dynamic Search Ad Targets
has top concept: Ad Group Product Partitions
has top concept: Campaign Product Scopes
has top concept: Campaign Review Ad Extensions
has top concept: Ad Group Review Ad Extensions
has top concept: Callout Ad Extensions
has top concept: Campaign Callout Ad Extensions
has top concept: Ad Group Callout Ad Extensions
has top concept: Sitelink Ad Extensions
has top concept: Campaign Sitelink Ad Extensions
has top concept: Ad Group Sitelink Ad Extensions
has top concept: Structured Snippet Ad Extensions
has top concept: Campaign Structured Snippet Ad Extensions
has top concept: Ad Group Structured Snippet Ad Extensions
has top concept: Remarketing Lists
has top concept: Ad Group Remarketing List Associations
has top concept: Budgets
has top concept: Text Ads
has top concept: Product Ads
has top concept: App Install Ads
has top concept: Expanded Text Ads
has top concept: Dynamic Search Ads
has top concept: Ad Group Dynamic Search Ad Targets
has top concept: Ad Group Negative Dynamic Search Ad Targets
has top concept: Campaign Price Ad Extensions
has top concept: Ad Group Price Ad Extensions
has top concept: Labels
has top concept: Campaign Labels
has top concept: Ad Group Labels
has top concept: Text Ad Labels
has top concept: Keyword Labels
has top concept: Ad Group Negative Remarketing List Associations
has top concept: Custom Audiences
has top concept: Ad Group Custom Audience Associations
has top concept: Ad Group Negative Custom Audience Associations
has top concept: In Market Audiences
has top concept: Ad Group In Market Audience Associations
has top concept: Ad Group Negative In Market Audience Associations
has top concept: Audiences
has top concept: Ad Group Audience Associations
has top concept: Ad Group Negative Audience Associations
has top concept: Product Ad Labels
has top concept: App Install Ad Labels
has top concept: Expanded Text Ad Labels
has top concept: Dynamic Search Ad Labels
has top concept: Account Location Ad Extensions
has top concept: Account Image Ad Extensions
has top concept: Account App Ad Extensions
has top concept: Account Price Ad Extensions
has top concept: Account Review Ad Extensions
has top concept: Account Callout Ad Extensions

None
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
notation: None

Campaigns
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Campaign records in the download data. New campaign types can be added anytime, so please be sure to leverage the Campaign Type and Sub Type fields to filter as needed.
notation: Campaigns

Ad Groups
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroups
definition: Include Ad Group records in the download data.
notation: AdGroups

Ads
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include App Install Ad, Dynamic Search Ad, Expanded Text Ad, Product Ad, Responsive Ad, Responsive Search Ad, and Text Ad records in the download data. To get ads by type instead of requesting all types of ads, you can include one or more of the AppInstallAds, DynamicSearchAds, ExpandedTextAds, ProductAds, ResponsiveAds, and TextAds values in the download request.
notation: Ads

Keywords
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Keyword records in the download data.
notation: Keywords

Campaign Negative Keywords
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeKeywords
definition: Include Campaign Negative Keyword records in the download data.
notation: CampaignNegativeKeywords

Ad Group Negative Keywords
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeKeywords
definition: Include Ad Group Negative Keyword records in the download data.
notation: AdGroupNegativeKeywords

Campaign Target Criterions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignTargetCriterions
definition: Include Campaign Age Criterion, Campaign Company Name Criterion, Campaign DayTime Criterion, Campaign DeviceOS Criterion, Campaign Gender Criterion, Campaign Industry Criterion, Campaign Job Function Criterion, Campaign Location Criterion, Campaign Location Intent Criterion, Campaign Negative Age Criterion, Campaign Negative Gender Criterion Campaign Negative Location Criterion, and Campaign Radius Criterion records in the download data.
notation: CampaignTargetCriterions

Ad Group Target Criterions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupTargetCriterions
definition: Include Ad Group Age Criterion, Ad Group Company Name Criterion, Ad Group DayTime Criterion, Ad Group DeviceOS Criterion, Ad Group Gender Criterion, Ad Group Industry Criterion, Ad Group Job Function Criterion, Ad Group Location Criterion, Ad Group Location Intent Criterion, Ad Group Negative Age Criterion, Ad Group Negative Company Name Criterion, Ad Group Negative Gender Criterion, Ad Group Negative Industry Criterion, Ad Group Negative Job Function Criterion, Ad Group Negative Location Criterion, Ad Group Placement Criterion, Ad Group Radius Criterion, and Ad Group Topic Criterion records in the download data.
notation: AdGroupTargetCriterions

Campaign Negative Sites
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeSites
definition: Include Campaign Negative Site records in the download data.
notation: CampaignNegativeSites

Ad Group Negative Sites
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeSites
definition: Include Ad Group Negative Site records in the download data.
notation: AdGroupNegativeSites

Campaign Location Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignLocationAdExtensions
definition: Include Campaign Location Ad Extension records in the download that represents the association relationship between a campaign and a location ad extension. For Location Ad Extension records, you should include the LocationAdExtensions value in the download request.
notation: CampaignLocationAdExtensions

Campaign Call Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignCallAdExtensions
definition: Include Campaign Call Ad Extension records in the download that represents the association relationship between a campaign and a call ad extension. For Call Ad Extension records, you should include the CallAdExtensions value in the download request.
notation: CampaignCallAdExtensions

Location Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: LocationAdExtensions
definition: Include Location Ad Extension records in the download data. To get all location ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the location ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: LocationAdExtensions

Call Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CallAdExtensions
definition: Include Call Ad Extension records in the download data. To get all call ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the call ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: CallAdExtensions

Negative Keyword Lists
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: NegativeKeywordLists
definition: Include Negative Keyword List records in the download data. The Negative Keyword List records do not include negative keywords that are shared in each list. For Shared Negative Keyword records, you should include the SharedNegativeKeywords value in the download request. The DownloadCampaignsByCampaignIds will return all negative keyword lists from your account's negative keyword list library, whether or not the lists are associated with the specified campaigns .
notation: NegativeKeywordLists

Shared Negative Keywords
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: SharedNegativeKeywords
definition: Include Shared Negative Keyword records in the download data. Shared negative keywords belong to a negative keyword list. For Negative Keyword List records, you should include the NegativeKeywordLists value in the download request.
notation: SharedNegativeKeywords

Campaign Negative Keyword List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeKeywordListAssociations
definition: Include Campaign Negative Keyword List Association records in the download that represents the association relationship between a campaign and a negative keyword list. For Negative Keyword List records, you should include the NegativeKeywordLists value in the download request.
notation: CampaignNegativeKeywordListAssociations

Image Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ImageAdExtensions
definition: Include Image Ad Extension records in the download data. To get all image ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the image ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation. For each image that the extension depends on, the download data will also include Image records.
notation: ImageAdExtensions

Campaign Image Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignImageAdExtensions
definition: Include Campaign Image Ad Extension records in the download that represents the association relationship between a campaign and an image ad extension. For Image Ad Extension records, you should include the ImageAdExtensions value in the download request.
notation: CampaignImageAdExtensions

Ad Group Image Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupImageAdExtensions
definition: Include Ad Group Image Ad Extension records in the download that each represent the association relationship between an ad group and an image ad extension. For Image Ad Extension records, you should include the ImageAdExtensions value in the download request.
notation: AdGroupImageAdExtensions

App Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AppAdExtensions
definition: Include App Ad Extension records in the download data. To get all app ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the app ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: AppAdExtensions

Ad Group App Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupAppAdExtensions
definition: Include Ad Group App Ad Extension records in the download that each represent the association relationship between an ad group and an app ad extension. For App Ad Extension records, you should include the AppAdExtensions value in the download request.
notation: AdGroupAppAdExtensions

Campaign App Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignAppAdExtensions
definition: Include Campaign App Ad Extension records in the download that each represent the association relationship between a campaign and an app ad extension. For App Ad Extension records, you should include the AppAdExtensions value in the download request.
notation: CampaignAppAdExtensions

Price Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: PriceAdExtensions
definition: Include Price Ad Extension records in the download data. To get all price ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the price ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: PriceAdExtensions

Review Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ReviewAdExtensions
definition: Include Review Ad Extension records in the download data. To get all review ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the review ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: ReviewAdExtensions

Campaign Negative Dynamic Search Ad Targets
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeDynamicSearchAdTargets
definition: Include Campaign Negative Dynamic Search Ad Target records in the download data.
notation: CampaignNegativeDynamicSearchAdTargets

Ad Group Product Partitions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupProductPartitions
definition: Include Ad Group Product Partition records in the download data.
notation: AdGroupProductPartitions

Campaign Product Scopes
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignProductScopes
definition: Include Campaign Product Scope records in the download data.
notation: CampaignProductScopes

Campaign Review Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignReviewAdExtensions
definition: Include Campaign Review Ad Extension records in the download that each represent the association relationship between a campaign and a review ad extension. For Review Ad Extension records, you should include the ReviewAdExtensions value in the download request.
notation: CampaignReviewAdExtensions

Ad Group Review Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupReviewAdExtensions
definition: Include Ad Group Review Ad Extension records in the download that each represent the association relationship between an ad group and a review ad extension. For Review Ad Extension records, you should include the ReviewAdExtensions value in the download request.
notation: AdGroupReviewAdExtensions

Callout Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CalloutAdExtensions
definition: Include Callout Ad Extension records in the download data. To get all callout ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the callout ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: CalloutAdExtensions

Campaign Callout Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignCalloutAdExtensions
definition: Include Campaign Callout Ad Extension records in the download that represents the association relationship between a campaign and a callout ad extension. For Callout Ad Extension records, you should include the CalloutAdExtensions value in the download request.
notation: CampaignCalloutAdExtensions

Ad Group Callout Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupCalloutAdExtensions
definition: Include Ad Group Callout Ad Extension records in the download that each represent the association relationship between an ad group and a callout ad extension. For Callout Ad Extension records, you should include the CalloutAdExtensions value in the download request.
notation: AdGroupCalloutAdExtensions

Sitelink Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: SitelinkAdExtensions
definition: Include Sitelink Ad Extension records in the download data. To get all sitelink ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the sitelink ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: SitelinkAdExtensions

Campaign Sitelink Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignSitelinkAdExtensions
definition: Include Campaign Sitelink Ad Extension records in the download that represents the association relationship between a campaign and a sitelink ad extension. For Sitelink Ad Extension records, you should include the SitelinkAdExtensions value in the download request.
notation: CampaignSitelinkAdExtensions

Ad Group Sitelink Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupSitelinkAdExtensions
definition: Include Ad Group Sitelink Ad Extension records in the download that each represent the association relationship between an ad group and a sitelink ad extension. For Sitelink Ad Extension records, you should include the SitelinkAdExtensions value in the download request.
notation: AdGroupSitelinkAdExtensions

Structured Snippet Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: StructuredSnippetAdExtensions
definition: Include Structured Snippet Ad Extension records in the download data. To get all structured snippet ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the structured snippet ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: StructuredSnippetAdExtensions

Campaign Structured Snippet Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignStructuredSnippetAdExtensions
definition: Include Campaign Structured Snippet Ad Extension records in the download that represents the association relationship between a campaign and a structured snippet ad extension. For Structured Snippet Ad Extension records, you should include the StructuredSnippetAdExtensions value in the download request.
notation: CampaignStructuredSnippetAdExtensions

Ad Group Structured Snippet Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupStructuredSnippetAdExtensions
definition: Include Ad Group Structured Snippet Ad Extension records in the download that each represent the association relationship between an ad group and a structured snippet ad extension. For Structured Snippet Ad Extension records, you should include the StructuredSnippetAdExtensions value in the download request.
notation: AdGroupStructuredSnippetAdExtensions

Remarketing Lists
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: RemarketingLists
definition: Include Remarketing List records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of remarketing lists for the current authenticated user. All remarketing lists that have Scope set to Customer are included. The remarketing lists that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if a remarketing list is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: RemarketingLists

Ad Group Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupRemarketingListAssociations
definition: Include Ad Group Remarketing List Association records in the download that each represent the association relationship between an ad group and a remarketing list. For Remarketing List records, you should include the RemarketingLists value in the download request.
notation: AdGroupRemarketingListAssociations

Budgets
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Budget records in the download data.
notation: Budgets

Text Ads
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: TextAds
definition: Include Text Ad records in the download data. To get all types of ads instead of requesting ads by type, you can include the Ads value in the download request.
notation: TextAds

Product Ads
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ProductAds
definition: Include Product Ad records in the download data. To get all types of ads instead of requesting ads by type, you can include the Ads value in the download request.
notation: ProductAds

App Install Ads
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AppInstallAds
definition: Include App Install Ad records in the download data. To get all types of ads instead of requesting ads by type, you can include the Ads value in the download request.
notation: AppInstallAds

Expanded Text Ads
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ExpandedTextAds
definition: Include Expanded Text Ad records in the download data. To get all types of ads instead of requesting ads by type, you can include the Ads value in the download request.
notation: ExpandedTextAds

Dynamic Search Ads
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: DynamicSearchAds
definition: Include Dynamic Search Ad records in the download data. To get all types of ads instead of requesting ads by type, you can include the Ads value in the download request.
notation: DynamicSearchAds

Ad Group Dynamic Search Ad Targets
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupDynamicSearchAdTargets
definition: Include Ad Group Dynamic Search Ad Target records in the download data.
notation: AdGroupDynamicSearchAdTargets

Ad Group Negative Dynamic Search Ad Targets
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeDynamicSearchAdTargets
definition: Include Ad Group Negative Dynamic Search Ad Target records in the download data.
notation: AdGroupNegativeDynamicSearchAdTargets

Campaign Price Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignPriceAdExtensions
definition: Include Campaign Price Ad Extension records in the download that represents the association relationship between a campaign and a price ad extension. For Price Ad Extension records, you should include the PriceAdExtensions value in the download request.
notation: CampaignPriceAdExtensions

Ad Group Price Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupPriceAdExtensions
definition: Include Ad Group Price Ad Extension records in the download that each represent the association relationship between an ad group and a price ad extension. For Price Ad Extension records, you should include the PriceAdExtensions value in the download request.
notation: AdGroupPriceAdExtensions

Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Label records in the download data. The DownloadCampaignsByCampaignIds operation will ignore campaign scope and return all labels from your account's labels library. Likewise the DownloadCampaignsByAccountIds operation will return all labels from your account's labels library.
notation: Labels

Campaign Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignLabels
definition: Include Campaign Label records in the download that each represent a label applied to a campaign. For Label records, you should include the Labels value in the download request.
notation: CampaignLabels

Ad Group Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupLabels
definition: Include Ad Group Label records in the download that each represent a label applied to an ad group. For Label records, you should include the Labels value in the download request.
notation: AdGroupLabels

Text Ad Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: TextAdLabels
definition: Include Text Ad Label records in the download that each represent a label applied to a text ad. For Label records, you should include the Labels value in the download request.
notation: TextAdLabels

Keyword Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: KeywordLabels
definition: Include Keyword Label records in the download that each represent a label applied to a keyword. For Label records, you should include the Labels value in the download request.
notation: KeywordLabels

Ad Group Negative Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeRemarketingListAssociations
definition: Include Ad Group Negative Remarketing List Association records in the download that each represent the association relationship between an ad group and a remarketing list exclusion. For Remarketing List records, you should include the RemarketingLists value in the download request.
notation: AdGroupNegativeRemarketingListAssociations

Custom Audiences
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CustomAudiences
definition: Include Custom Audience records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of custom audiences for the current authenticated user. All custom audiences that have Scope set to Customer are included. The custom audiences that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if a custom audience is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: CustomAudiences

Ad Group Custom Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupCustomAudienceAssociations
definition: Include Ad Group Custom Audience Association records in the download that each represent the association relationship between an ad group and a custom audience. For Custom Audience records, you should include the CustomAudiences value in the download request.
notation: AdGroupCustomAudienceAssociations

Ad Group Negative Custom Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeCustomAudienceAssociations
definition: Include Ad Group Negative Custom Audience Association records in the download that each represent the association relationship between an ad group and a custom audience exclusion. For Custom Audience records, you should include the CustomAudiences value in the download request.
notation: AdGroupNegativeCustomAudienceAssociations

In Market Audiences
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: InMarketAudiences
definition: Include In Market Audience records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of in-market audiences for the current authenticated user. All in-market audiences that have Scope set to Customer are included. The in-market audiences that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if an in-market audience is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: InMarketAudiences

Ad Group In Market Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupInMarketAudienceAssociations
definition: Include Ad Group In Market Audience Association records in the download that each represent the association relationship between an ad group and an in-market audience. For In Market Audience records, you should include the InMarketAudiences value in the download request.
notation: AdGroupInMarketAudienceAssociations

Ad Group Negative In Market Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeInMarketAudienceAssociations
definition: Include Ad Group Negative In Market Audience Association records in the download that each represent the association relationship between an ad group and an in-market audience exclusion. For In Market Audience records, you should include the InMarketAudiences value in the download request.
notation: AdGroupNegativeInMarketAudienceAssociations

Audiences
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Combined List, Custom Audience, Customer List, In Market Audience, Product Audience, Remarketing List, and Similar Remarketing List records in the download data. To get all available audience data, you must use Audiences, Impression-based Remarketing Lists, or Custom Segments. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of audiences for the current authenticated user. All audiences that have Scope set to Customer are included. The audiences that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if an audience is in account scope for an account that the user cannot access, then it is excluded from the download results. To get audiences by type instead of requesting all types of audiences, you can include one or more of the CombinedLists, CustomAudiences, CustomSegments, CustomerLists, ImpressionBasedRemarketingLists, InMarketAudiences, ProductAudiences, RemarketingLists, and SimilarRemarketingLists values in the download request.
notation: Audiences

Ad Group Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupAudienceAssociations
definition: Include Ad Group Combined List Association, Ad Group Custom Audience Association, Ad Group Customer List Association, Ad Group In Market Audience Association, Ad Group Product Audience Association, Ad Group Remarketing List Association, and Ad Group Similar Remarketing List Association records in the download data. To get audience associations by type instead of requesting all types of audience associations, you can include one or more of the AdGroupCombinedListAssociations, AdGroupCustomAudienceAssociations, AdGroupCustomerListAssociations, AdGroupImpressionBasedRemarketingListAssociations, AdGroupInMarketAudienceAssociations, AdGroupProductAudienceAssociations, AdGroupRemarketingListAssociations, and AdGroupSimilarRemarketingListAssociations values in the download request.
notation: AdGroupAudienceAssociations

Ad Group Negative Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeAudienceAssociations
definition: Include Ad Group Negative Combined List Association, Ad Group Negative Custom Audience Association, Ad Group Negative Customer List Association, Ad Group Negative In Market Audience Association, Ad Group Negative Product Audience Association, Ad Group Negative Remarketing List Association, and Ad Group Negative Similar Remarketing List Association records in the download data. To get negative audience associations by type instead of requesting all types of negative audience associations, you can include one or more of the AdGroupNegativeCombinedListAssociations, AdGroupNegativeCustomAudienceAssociations, AdGroupNegativeCustomerListAssociations, AdGroupInMarketAudienceNegativeAssociations, AdGroupNegativeProductAudienceAssociations, AdGroupNegativeRemarketingListAssociations, and AdGroupNegativeSimilarRemarketingListAssociations values in the download request.
notation: AdGroupNegativeAudienceAssociations

Product Ad Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ProductAdLabels
definition: Include Product Ad Label records in the download that each represent a label applied to a product ad. For Label records, you should include the Labels value in the download request.
notation: ProductAdLabels

App Install Ad Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AppInstallAdLabels
definition: Include App Install Ad Label records in the download that each represent a label applied to an app install ad. For Label records, you should include the Labels value in the download request.
notation: AppInstallAdLabels

Expanded Text Ad Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ExpandedTextAdLabels
definition: Include Expanded Text Ad Label records in the download that each represent a label applied to an expanded text ad. For Label records, you should include the Labels value in the download request.
notation: ExpandedTextAdLabels

Dynamic Search Ad Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: DynamicSearchAdLabels
definition: Include Dynamic Search Ad Label records in the download that each represent a label applied to a dynamic search ad. For Label records, you should include the Labels value in the download request.
notation: DynamicSearchAdLabels

Account Location Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountLocationAdExtensions
definition: Include Account Location Ad Extension records in the download that represents the association relationship between an account and a location ad extension. For Location Ad Extension records, you should include the LocationAdExtensions value in the download request.
notation: AccountLocationAdExtensions

Account Image Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountImageAdExtensions
definition: Include Account Image Ad Extension records in the download that represents the association relationship between an account and an image ad extension. For Image Ad Extension records, you should include the ImageAdExtensions value in the download request.
notation: AccountImageAdExtensions

Account App Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountAppAdExtensions
definition: Include Account App Ad Extension records in the download that each represent the association relationship between an account and an app ad extension. For App Ad Extension records, you should include the AppAdExtensions value in the download request.
notation: AccountAppAdExtensions

Account Price Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountPriceAdExtensions
definition: Include Account Price Ad Extension records in the download that represents the association relationship between an account and a price ad extension. For Price Ad Extension records, you should include the PriceAdExtensions value in the download request.
notation: AccountPriceAdExtensions

Account Review Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountReviewAdExtensions
definition: Include Account Review Ad Extension records in the download that each represent the association relationship between an account and a review ad extension. For Review Ad Extension records, you should include the ReviewAdExtensions value in the download request.
notation: AccountReviewAdExtensions

Account Callout Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountCalloutAdExtensions
definition: Include Account Callout Ad Extension records in the download that represents the association relationship between an account and a callout ad extension. For Callout Ad Extension records, you should include the CalloutAdExtensions value in the download request.
notation: AccountCalloutAdExtensions

Account Sitelink Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountSitelinkAdExtensions
definition: Include Account Sitelink Ad Extension records in the download that represents the association relationship between an account and a sitelink ad extension. For Sitelink Ad Extension records, you should include the SitelinkAdExtensions value in the download request.
notation: AccountSitelinkAdExtensions

Account Structured Snippet Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountStructuredSnippetAdExtensions
definition: Include Account Structured Snippet Ad Extension records in the download that represents the association relationship between an account and a structured snippet ad extension. For Structured Snippet Ad Extension records, you should include the StructuredSnippetAdExtensions value in the download request.
notation: AccountStructuredSnippetAdExtensions

Responsive Ads
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ResponsiveAds
definition: Include Responsive Ad records in the download data. To get all types of ads instead of requesting ads by type, you can include the Ads value in the download request. For each image that the responsive ad depends on, the download data will also include Image records.
notation: ResponsiveAds

Responsive Ad Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ResponsiveAdLabels
definition: Include Responsive Ad Label records in the download that each represent a label applied to a responsive ad. For Label records, you should include the Labels value in the download request.
notation: ResponsiveAdLabels

Product Audiences
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ProductAudiences
definition: Include Product Audience records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of product audiences for the current authenticated user. All product audiences that have Scope set to Customer are included. The product audiences that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if a product audience is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: ProductAudiences

Ad Group Product Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupProductAudienceAssociations
definition: Include Ad Group Product Audience Association records in the download that each represent the association relationship between an ad group and a product audience. For Product Audience records, you should include the ProductAudiences value in the download request.
notation: AdGroupProductAudienceAssociations

Ad Group Negative Product Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeProductAudienceAssociations
definition: Include Ad Group Negative Product Audience Association records in the download that each represent the association relationship between an ad group and a product audience exclusion. For Product Audience records, you should include the ProductAudiences value in the download request.
notation: AdGroupNegativeProductAudienceAssociations

Similar Remarketing Lists
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: SimilarRemarketingLists
definition: Include Similar Remarketing List records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of similar remarketing lists for the current authenticated user. All similar remarketing lists that have Scope set to Customer are included. The similar remarketing lists that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if a similar remarketing list is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: SimilarRemarketingLists

Ad Group Similar Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupSimilarRemarketingListAssociations
definition: Include Ad Group Similar Remarketing List Association records in the download that each represent the association relationship between an ad group and a similar remarketing list. For Similar Remarketing List records, you should include the SimilarRemarketingLists value in the download request.
notation: AdGroupSimilarRemarketingListAssociations

Ad Group Negative Similar Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeSimilarRemarketingListAssociations
definition: Include Ad Group Negative Similar Remarketing List Association records in the download that each represent the association relationship between an ad group and a similar remarketing list exclusion. For Similar Remarketing List records, you should include the SimilarRemarketingLists value in the download request.
notation: AdGroupNegativeSimilarRemarketingListAssociations

Experiments
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Experiment records in the download data. To get all experiments from your account, use the DownloadCampaignsByAccountIds operation. To get only the experiments that use specific base or experiment campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: Experiments

Action Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ActionAdExtensions
definition: Include Action Ad Extension records in the download data. To get all action ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the action ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: ActionAdExtensions

Campaign Action Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignActionAdExtensions
definition: Include Campaign Action Ad Extension records in the download that represents the association relationship between a campaign and an action ad extension. For Action Ad Extension records, you should include the ActionAdExtensions value in the download request.
notation: CampaignActionAdExtensions

Ad Group Action Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupActionAdExtensions
definition: Include Ad Group Action Ad Extension records in the download that each represent the association relationship between an ad group and an action ad extension. For Action Ad Extension records, you should include the ActionAdExtensions value in the download request.
notation: AdGroupActionAdExtensions

Account Action Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountActionAdExtensions
definition: Include Account Action Ad Extension records in the download that represents the association relationship between an account and an action ad extension. For Action Ad Extension records, you should include the ActionAdExtensions value in the download request.
notation: AccountActionAdExtensions

Responsive Search Ads
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ResponsiveSearchAds
definition: Include Responsive Search Ad records in the download data. To get all types of ads instead of requesting ads by type, you can include the Ads value in the download request.
notation: ResponsiveSearchAds

Responsive Search Ad Labels
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ResponsiveSearchAdLabels
definition: Include Responsive Search Ad Label records in the download that each represent a label applied to a responsive search ad. For Label records, you should include the Labels value in the download request.
notation: ResponsiveSearchAdLabels

Campaign Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignAudienceAssociations
definition: Include Campaign Combined List Association, Campaign Custom Audience Association, Campaign Customer List Association, Campaign In Market Audience Association, Campaign Product Audience Association, Campaign Remarketing List Association, and Campaign Similar Remarketing List Association records in the download data. To get audience associations by type instead of requesting all types of audience associations, you can include one or more of the CampaignCombinedListAssociations, CampaignCustomAudienceAssociations, CampaignCustomerListAssociations, CampaignImpressionBasedRemarketingListAssociations, CampaignInMarketAudienceAssociations, CampaignProductAudienceAssociations, CampaignRemarketingListAssociations, and CampaignSimilarRemarketingListAssociations values in the download request.
notation: CampaignAudienceAssociations

Campaign Negative Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeAudienceAssociations
definition: Include Campaign Negative Combined List Association, Campaign Negative Custom Audience Association, Campaign Negative Customer List Association, Campaign Negative In Market Audience Association, Campaign Negative Product Audience Association, Campaign Negative Remarketing List Association, and Campaign Negative Similar Remarketing List Association records in the download data. To get negative audience associations by type instead of requesting all types of negative audience associations, you can include one or more of the CampaignNegativeCombinedListAssociations, CampaignNegativeCustomAudienceAssociations, CampaignNegativeCustomerListAssociations, CampaignInMarketAudienceNegativeAssociations, CampaignNegativeProductAudienceAssociations, CampaignNegativeRemarketingListAssociations, and CampaignNegativeSimilarRemarketingListAssociations values in the download request.
notation: CampaignNegativeAudienceAssociations

Campaign Custom Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignCustomAudienceAssociations
definition: Include Campaign Custom Audience Association records in the download that each represent the association relationship between a campaign and a custom audience. For Custom Audience records, you should include the CustomAudiences value in the download request.
notation: CampaignCustomAudienceAssociations

Campaign Negative Custom Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeCustomAudienceAssociations
definition: Include Campaign Negative Custom Audience Association records in the download that each represent the association relationship between a campaign and a custom audience exclusion. For Custom Audience records, you should include the CustomAudiences value in the download request.
notation: CampaignNegativeCustomAudienceAssociations

Campaign In Market Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignInMarketAudienceAssociations
definition: Include Campaign In Market Audience Association records in the download that each represent the association relationship between a campaign and an in-market audience. For In Market Audience records, you should include the InMarketAudiences value in the download request.
notation: CampaignInMarketAudienceAssociations

Campaign Negative In Market Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeInMarketAudienceAssociations
definition: Include Campaign Negative In Market Audience Association records in the download that each represent the association relationship between a campaign and an in-market audience exclusion. For In Market Audience records, you should include the InMarketAudiences value in the download request.
notation: CampaignNegativeInMarketAudienceAssociations

Campaign Product Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignProductAudienceAssociations
definition: Include Campaign Product Audience Association records in the download that each represent the association relationship between a campaign and a product audience. For Product Audience records, you should include the ProductAudiences value in the download request.
notation: CampaignProductAudienceAssociations

Campaign Negative Product Audience Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeProductAudienceAssociations
definition: Include Campaign Negative Product Audience Association records in the download that each represent the association relationship between a campaign and a product audience exclusion. For Product Audience records, you should include the ProductAudiences value in the download request.
notation: CampaignNegativeProductAudienceAssociations

Campaign Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignRemarketingListAssociations
definition: Include Campaign Remarketing List Association records in the download that each represent the association relationship between a campaign and a remarketing list. For Remarketing List records, you should include the RemarketingLists value in the download request.
notation: CampaignRemarketingListAssociations

Campaign Negative Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeRemarketingListAssociations
definition: Include Campaign Negative Remarketing List Association records in the download that each represent the association relationship between a campaign and a remarketing list exclusion. For Remarketing List records, you should include the RemarketingLists value in the download request.
notation: CampaignNegativeRemarketingListAssociations

Campaign Similar Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignSimilarRemarketingListAssociations
definition: Include Campaign Similar Remarketing List Association records in the download that each represent the association relationship between a campaign and a similar remarketing list. For Similar Remarketing List records, you should include the SimilarRemarketingLists value in the download request.
notation: CampaignSimilarRemarketingListAssociations

Campaign Negative Similar Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeSimilarRemarketingListAssociations
definition: Include Campaign Negative Similar Remarketing List Association records in the download that each represent the association relationship between a campaign and a similar remarketing list exclusion. For Similar Remarketing List records, you should include the SimilarRemarketingLists value in the download request.
notation: CampaignNegativeSimilarRemarketingListAssociations

Feeds
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Feed records in the download data. To get all feeds from your account, use the DownloadCampaignsByAccountIds operation. If you use the DownloadCampaignsByCampaignIds operation, feeds will not be included in the download data.
notation: Feeds

Feed Items
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: FeedItems
definition: Include Feed Item records in the download data. To get all feed items from your account, use the DownloadCampaignsByAccountIds operation. If you use the DownloadCampaignsByCampaignIds operation, feed items will not be included in the download data.
notation: FeedItems

Campaign Negative Store Criterions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeStoreCriterions
definition: Include Campaign Negative Store Criterion records in the download data.
notation: CampaignNegativeStoreCriterions

Promotion Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: PromotionAdExtensions
definition: Include Promotion Ad Extension records in the download data. To get all promotion ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the promotion ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: PromotionAdExtensions

Account Promotion Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountPromotionAdExtensions
definition: Include Account Promotion Ad Extension records in the download that represents the association relationship between an account and a promotion ad extension. For Promotion Ad Extension records, you should include the PromotionAdExtensions value in the download request.
notation: AccountPromotionAdExtensions

Campaign Promotion Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignPromotionAdExtensions
definition: Include Campaign Promotion Ad Extension records in the download that represents the association relationship between a campaign and a promotion ad extension. For Promotion Ad Extension records, you should include the PromotionAdExtensions value in the download request.
notation: CampaignPromotionAdExtensions

Ad Group Promotion Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupPromotionAdExtensions
definition: Include Ad Group Promotion Ad Extension records in the download that each represent the association relationship between an ad group and a promotion ad extension. For Promotion Ad Extension records, you should include the PromotionAdExtensions value in the download request.
notation: AdGroupPromotionAdExtensions

Combined Lists
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CombinedLists
definition: Include Combined List records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of combined lists for the current authenticated user. All combined lists that have Scope set to Customer are included. The combined lists that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if a combined list is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: CombinedLists

Ad Group Combined List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupCombinedListAssociations
definition: Include Ad Group Combined List Association records in the download that each represent the association relationship between an ad group and a combined list. For Combined List records, you should include the CombinedLists value in the download request.
notation: AdGroupCombinedListAssociations

Ad Group Negative Combined List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeCombinedListAssociations
definition: Include Ad Group Negative Combined List Association records in the download that each represent the association relationship between an ad group and a combined list exclusion. For Combined List records, you should include the CombinedLists value in the download request.
notation: AdGroupNegativeCombinedListAssociations

Campaign Combined List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignCombinedListAssociations
definition: Include Campaign Combined List Association records in the download that each represent the association relationship between a campaign and a combined list. For Combined List records, you should include the CombinedLists value in the download request.
notation: CampaignCombinedListAssociations

Campaign Negative Combined List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeCombinedListAssociations
definition: Include Campaign Negative Combined List Association records in the download that each represent the association relationship between a campaign and a combined list exclusion. For Combined List records, you should include the CombinedLists value in the download request.
notation: CampaignNegativeCombinedListAssociations

Images
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Image records in the download data.
notation: Images

Customer Lists
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CustomerLists
definition: Include Customer List records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of customer lists for the current authenticated user. All customer lists that have Scope set to Customer are included. The customer lists that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if a customer list is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: CustomerLists

Ad Group Customer List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupCustomerListAssociations
definition: Include Ad Group Customer List Association records in the download that each represent the association relationship between an ad group and a customer list. For Customer List records, you should include the CustomerLists value in the download request.
notation: AdGroupCustomerListAssociations

Ad Group Negative Customer List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeCustomerListAssociations
definition: Include Ad Group Negative Customer List Association records in the download that each represent the association relationship between an ad group and a customer list exclusion. For Customer List records, you should include the CustomerLists value in the download request.
notation: AdGroupNegativeCustomerListAssociations

Campaign Customer List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignCustomerListAssociations
definition: Include Campaign Customer List Association records in the download that each represent the association relationship between a campaign and a customer list. For Customer List records, you should include the CustomerLists value in the download request.
notation: CampaignCustomerListAssociations

Campaign Negative Customer List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeCustomerListAssociations
definition: Include Campaign Negative Customer List Association records in the download that each represent the association relationship between a campaign and a customer list exclusion. For Customer List records, you should include the CustomerLists value in the download request.
notation: CampaignNegativeCustomerListAssociations

Filter Link Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: FilterLinkAdExtensions
definition: Include Filter Link Ad Extension records in the download data. To get all filter link ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the filter link ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: FilterLinkAdExtensions

Account Filter Link Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountFilterLinkAdExtensions
definition: Include Account Filter Link Ad Extension records in the download that represents the association relationship between an account and a filter link ad extension. For Filter Link Ad Extension records, you should include the FilterLinkAdExtensions value in the download request.
notation: AccountFilterLinkAdExtensions

Campaign Filter Link Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignFilterLinkAdExtensions
definition: Include Campaign Filter Link Ad Extension records in the download that represents the association relationship between a campaign and a filter link ad extension. For Filter Link Ad Extension records, you should include the FilterLinkAdExtensions value in the download request.
notation: CampaignFilterLinkAdExtensions

Ad Group Filter Link Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupFilterLinkAdExtensions
definition: Include Ad Group Filter Link Ad Extension records in the download that each represent the association relationship between an ad group and a filter link ad extension. For Filter Link Ad Extension records, you should include the FilterLinkAdExtensions value in the download request.
notation: AdGroupFilterLinkAdExtensions

Flyer Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: FlyerAdExtensions
definition: Include Flyer Ad Extension records in the download data. To get all flyer ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the flyer ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: FlyerAdExtensions

Account Flyer Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountFlyerAdExtensions
definition: Include Account Flyer Ad Extension records in the download that represents the association relationship between an account and a flyer ad extension. For Flyer Ad Extension records, you should include the FlyerAdExtensions value in the download request.
notation: AccountFlyerAdExtensions

Campaign Flyer Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignFlyerAdExtensions
definition: Include Campaign Flyer Ad Extension records in the download that represents the association relationship between a campaign and a flyer ad extension. For Flyer Ad Extension records, you should include the FlyerAdExtensions value in the download request.
notation: CampaignFlyerAdExtensions

Ad Group Flyer Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupFlyerAdExtensions
definition: Include Ad Group Flyer Ad Extension records in the download that each represent the association relationship between an ad group and a flyer ad extension. For Flyer Ad Extension records, you should include the FlyerAdExtensions value in the download request.
notation: AdGroupFlyerAdExtensions

Bid Strategies
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: BidStrategies
definition: Include Bid Strategy records in the download data.
notation: BidStrategies

Video Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: VideoAdExtensions
definition: Include Video Ad Extension records in the download data. To get all video ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the video ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: VideoAdExtensions

Account Video Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountVideoAdExtensions
definition: Include Account Video Ad Extension records in the download that represents the association relationship between an account and a video ad extension. For Video Ad Extension records, you should include the VideoAdExtensions value in the download request.
notation: AccountVideoAdExtensions

Campaign Video Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignVideoAdExtensions
definition: Include Campaign Video Ad Extension records in the download that represents the association relationship between a campaign and a video ad extension. For Video Ad Extension records, you should include the VideoAdExtensions value in the download request.
notation: CampaignVideoAdExtensions

Ad Group Video Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupVideoAdExtensions
definition: Include Ad Group Video Ad Extension records in the download that each represent the association relationship between an ad group and a video ad extension. For Video Ad Extension records, you should include the VideoAdExtensions value in the download request.
notation: AdGroupVideoAdExtensions

Videos
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include Video records in the download data.
notation: Videos

Disclaimer Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: DisclaimerAdExtensions
definition: Include Disclaimer Ad Extension records in the download data. To get only the disclaimer ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: DisclaimerAdExtensions

Campaign Disclaimer Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignDisclaimerAdExtensions
definition: Include Campaign Disclaimer Ad Extension records in the download that represents the association relationship between a campaign and a disclaimer ad extension. For Disclaimer Ad Extension records, you should include the DisclaimerAdExtensions value in the download request.
notation: CampaignDisclaimerAdExtensions

Adcustomizer Attribute
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdcustomizerAttribute
definition: Reserved.
notation: AdcustomizerAttribute

Campaign Adcustomizer Attribute
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignAdcustomizerAttribute
definition: Reserved.
notation: CampaignAdcustomizerAttribute

Ad Group Adcustomizer Attribute
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupAdcustomizerAttribute
definition: Reserved.
notation: AdGroupAdcustomizerAttribute

Keyword Adcustomizer Attribute
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: KeywordAdcustomizerAttribute
definition: Reserved.
notation: KeywordAdcustomizerAttribute

Campaign Conversion Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignConversionGoal
definition: Include Campaign level conversion goal records in the download data.
notation: CampaignConversionGoal

Ad Group Hotel Listing Groups
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupHotelListingGroups
definition: The list of hotel listing groups that correspond directly to the identifiers specified in the request. If an identifier in the list is not valid, the corresponding item in the response is set to null.
notation: AdGroupHotelListingGroups

Asset Groups
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AssetGroups
definition: Array of asset groups to add to the specified campaign. A maximum of 100 asset groups can be specified in a single call.
notation: AssetGroups

Audience Groups
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AudienceGroups
definition: Array of audience groups. The maximum size of the list is 100 items per service request.
notation: AudienceGroups

Campaign Negative Webpages
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeWebpages
definition: Defines a negative site assigned to an campaign that can be uploaded and downloaded in a bulk file.
notation: CampaignNegativeWebpages

Audience Group Asset Group Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AudienceGroupAssetGroupAssociations
definition: The list of Audience Group associations. The maximum size of the list is 100 items per service request.
notation: AudienceGroupAssetGroupAssociations

Asset Group Listing Groups
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AssetGroupListingGroups
definition: The list of asset group listing groups that correspond directly to the identifiers specified in the request. If an identifier in the list is not valid, the corresponding item in the response is set to null.
notation: AssetGroupListingGroups

Logo Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: LogoAdExtensions
definition: Include Logo Ad Extension records in the download. To get all logo ad extensions from your account's extension library, use the DownloadCampaignsByAccountIds operation. To get only the logo ad extensions that are associated with entities of specific campaigns, use the DownloadCampaignsByCampaignIds operation.
notation: LogoAdExtensions

Account Logo Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountLogoAdExtensions
definition: Include Account Logo Ad Extension records in the download that represents the association relationship between an account and a logo ad extension. For Logo Ad Extension records, you should include the ImageAdExtensions value in the download request.
notation: AccountLogoAdExtensions

Campaign Logo Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignLogoAdExtensions
definition: Include Campaign Logo Ad Extension records in the download that represents the association relationship between an campaign and a logo ad extension. For Logo Ad Extension records, you should include the LogoAdExtensions value in the download request.
notation: CampaignLogoAdExtensions

Ad Group Logo Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupLogoAdExtensions
definition: Include Ad Group Logo Ad Extension records in the download that represents the association relationship between an ad group and a logo ad extension. For Logo Ad Extension records, you should include the LogoAdExtensions value in the download request.
notation: AdGroupLogoAdExtensions

Lead Form Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: LeadFormAdExtensions
definition: Reserved.
notation: LeadFormAdExtensions

Account Lead Form Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountLeadFormAdExtensions
definition: Reserved.
notation: AccountLeadFormAdExtensions

Campaign Lead Form Ad Extensions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignLeadFormAdExtensions
definition: Reserved.
notation: CampaignLeadFormAdExtensions

Account Negative Keyword List
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountNegativeKeywordList
definition: Include Account Negative Keyword List records in the download data. The Account Negative Keyword List records don't include negative keywords that are shared in each list. For Account Shared Negative Keyword records, you should include the AccountNegativeKeyword value in the download request. DownloadCampaignsByCampaignIds will return all account negative keyword lists from your account's account negative keyword list library, whether or not the lists are associated with the specified account.
notation: AccountNegativeKeywordList

Account Negative Keyword List Association
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountNegativeKeywordListAssociation
definition: Include Account Negative Keyword List Association records in the download that represents the association relationship between an account and an account negative keyword list. For Account Negative Keyword List records, you should include the AccountNegativeKeywordList value in the download request.
notation: AccountNegativeKeywordListAssociation

Account Negative Keyword
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountNegativeKeyword
definition: Include Account Negative Keyword List records in the download data. The Account Negative Keyword List records don't include account negative keywords that are shared in each list. For Account Shared Negative Keyword records, you should include the AccountNegativeKeyword value in the download request. DownloadCampaignsByCampaignIds will return all account negative keyword lists from your account's account negative keyword list library, whether or not the lists are associated with the specified account.
notation: AccountNegativeKeyword

Conversion Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ConversionGoal
definition: Reserved.
notation: ConversionGoal

Event Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: EventGoal
definition: Include Event Goal records in the download data.
notation: EventGoal

App Install Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AppInstallGoal
definition: Include App Install Goal records in the download data.
notation: AppInstallGoal

Multi Stage Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: MultiStageGoal
definition: Reserved.
notation: MultiStageGoal

Duration Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: DurationGoal
definition: Include Duration Goal records in the download data.
notation: DurationGoal

Offline Conversion Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: OfflineConversionGoal
definition: Include Offline Conversion Goal records in the download data.
notation: OfflineConversionGoal

Url Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: UrlGoal
definition: Include Url Goal records in the download data.
notation: UrlGoal

In Store Transaction Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: InStoreTransactionGoal
definition: Include In Store Transaction Goal records in the download data.
notation: InStoreTransactionGoal

Pages Viewed Per Visit Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: PagesViewedPerVisitGoal
definition: Include Pages Viewed Per Visit Goal records in the download data.
notation: PagesViewedPerVisitGoal

Smart Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: SmartGoal
definition: Reserved.
notation: SmartGoal

In Store Visit Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: InStoreVisitGoal
definition: Include In Store Visit Goal records in the download data.
notation: InStoreVisitGoal

Product Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ProductGoal
definition: Include Product Goal records in the download data.
notation: ProductGoal

Seasonality Adjustments
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: SeasonalityAdjustments
definition: Include SeasonalityAdjustments records in the download data.
notation: SeasonalityAdjustments

Data Exclusions
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: DataExclusions
definition: Include DataExclusions records in the download data.
notation: DataExclusions

Brand List
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: BrandList
definition: Reserved.
notation: BrandList

Brand Item
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: BrandItem
definition: Reserved.
notation: BrandItem

Campaign Brand List Association
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignBrandListAssociation
definition: Reserved.
notation: CampaignBrandListAssociation

Asset Group Search Themes
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AssetGroupSearchThemes
definition: Reserved.
notation: AssetGroupSearchThemes

Impression Based Remarketing List
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ImpressionBasedRemarketingList
definition: Include Impression Based Remarketing List records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of impression based remarketing lists for the current authenticated user. All impression based remarketing lists that have Scope set to Customer are included. The impression based remarketing lists that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if an impression based remarketing list is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: ImpressionBasedRemarketingList

Ad Group Impression Based Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupImpressionBasedRemarketingListAssociations
definition: Include Ad Group Impression Based Remarketing List Association records in the download that each represent the association relationship between an ad group and an impression based remarketing list. For Impression Based Remarketing List records, you should include the ImpressionBasedRemarketingLists value in the download request.
notation: AdGroupImpressionBasedRemarketingListAssociations

Ad Group Negative Impression Based Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupNegativeImpressionBasedRemarketingListAssociations
definition: Include Ad Group Negative Impression Based Remarketing List Association records in the download that each represent the association relationship between an ad group and an impression based remarketing list exclusion. For Impression Based Remarketing List records, you should include the ImpressionBasedRemarketingLists value in the download request.
notation: AdGroupNegativeImpressionBasedRemarketingListAssociations

Campaign Impression Based Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignImpressionBasedRemarketingListAssociations
definition: Include Campaign Impression Based Remarketing List Association records in the download that each represent the association relationship between a campaign and an impression based remarketing list. For Impression Based Remarketing List records, you should include the ImpressionBasedRemarketingLists value in the download request.
notation: CampaignImpressionBasedRemarketingListAssociations

Campaign Negative Impression Based Remarketing List Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignNegativeImpressionBasedRemarketingListAssociations
definition: Include Campaign Negative Impression Based Remarketing List Association records in the download that each represent the association relationship between a campaign and an impression based remarketing list exclusion. For Impression Based Remarketing List records, you should include the ImpressionBasedRemarketingLists value in the download request.
notation: CampaignNegativeImpressionBasedRemarketingListAssociations

Asset Group Url Targets
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AssetGroupUrlTargets
definition: Reserved.
notation: AssetGroupUrlTargets

New Customer Acquisition Goal
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: NewCustomerAcquisitionGoal
definition: Reserved.
notation: NewCustomerAcquisitionGoal

Conversion Value Rule
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ConversionValueRule
definition: Include Conversion Value Rule records in the download data.
notation: ConversionValueRule

Account Placement Exclusion List
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountPlacementExclusionList
definition: Reserved.
notation: AccountPlacementExclusionList

Account Placement Exclusion List Item
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountPlacementExclusionListItem
definition: Reserved.
notation: AccountPlacementExclusionListItem

Campaign Account Placement Exclusion List Association
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignAccountPlacementExclusionListAssociation
definition: Reserved.
notation: CampaignAccountPlacementExclusionListAssociation

Account Placement Inclusion List
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountPlacementInclusionList
definition: Reserved.
notation: AccountPlacementInclusionList

Account Placement Inclusion List Item
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountPlacementInclusionListItem
definition: Reserved.
notation: AccountPlacementInclusionListItem

Campaign Account Placement Inclusion List Association
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CampaignAccountPlacementInclusionListAssociation
definition: Reserved.
notation: CampaignAccountPlacementInclusionListAssociation

Topic
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
definition: Include topic records, which you can use to create topic criterions.
notation: Topic

Content Placement
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: ContentPlacement
definition: Include content placement records in the download data, which you can use to create placement criterions.
notation: ContentPlacement

Brand Kit
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: BrandKit
definition: Include BrandKit records in the download data.
notation: BrandKit

Custom Segment
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: CustomSegment
definition: Include Custom Segment records in the download data. The DownloadCampaignsByAccountIds and DownloadCampaignsByCampaignIds operations return the same set of custom segments for the current authenticated user. All custom segments that have Scope set to Customer are included. The custom segments that have Scope set to Account are also included if the user has access to view or manage those accounts. In other words, if a custom segment is in account scope for an account that the user cannot access, then it is excluded from the download results.
notation: CustomSegment

Ad Group Custom Segment Associations
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AdGroupCustomSegmentAssociations
definition: Include Ad Group Custom Segment Association records in the download that each represent the association relationship between an ad group and a custom segment. For Custom Segment records, you should include the CustomSegments value in the download request.
notation: AdGroupCustomSegmentAssociations

Account Content Negative Keyword List
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountContentNegativeKeywordList
definition: Reserved.
notation: AccountContentNegativeKeywordList

Account Content Negative Keyword List Association
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountContentNegativeKeywordListAssociation
definition: Reserved.
notation: AccountContentNegativeKeywordListAssociation

Account Content Negative Keyword
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AccountContentNegativeKeyword
definition: Reserved.
notation: AccountContentNegativeKeyword

Asset Group Negative Keywords
type: Concept
in scheme: BulkDownloadEntity
top concept of: BulkDownloadEntity
alternative label: AssetGroupNegativeKeywords
definition: Include Asset Group Negative Keyword records in the download data.
notation: AssetGroupNegativeKeywords

BulkDownloadFileType
type: ConceptScheme
comment: Defines the file formats for a download request.
has top concept: Csv
has top concept: Tsv

Csv
type: Concept
in scheme: BulkDownloadFileType
top concept of: BulkDownloadFileType
definition: The file format is comma separated values (CSV). The downloaded file will be ZIP compressed.
notation: Csv

Tsv
type: Concept
in scheme: BulkDownloadFileType
top concept of: BulkDownloadFileType
definition: The file format is tab separated values (TSV). The downloaded file will be ZIP compressed.
notation: Tsv

BulkFaultSource
type: ConceptScheme
comment: Values BulkFaultSource accepts.
has top concept: Middle Tier
has top concept: Database
has top concept: Editorial
has top concept: Authentication
has top concept: Authorization
has top concept: Publisher
has top concept: Audience Inteligence
has top concept: Cam
has top concept: Dam
has top concept: Flex Tag
has top concept: Bing Merchant Center

Middle Tier
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
alternative label: MiddleTier
notation: MiddleTier

Database
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
notation: Database

Editorial
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
notation: Editorial

Authentication
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
notation: Authentication

Authorization
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
notation: Authorization

Publisher
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
notation: Publisher

Audience Inteligence
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
alternative label: AudienceInteligence
notation: AudienceInteligence

Cam
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
notation: Cam

Dam
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
notation: Dam

Flex Tag
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
alternative label: FlexTag
notation: FlexTag

Bing Merchant Center
type: Concept
in scheme: BulkFaultSource
top concept of: BulkFaultSource
alternative label: BingMerchantCenter
notation: BingMerchantCenter

BulkResponseMode
type: ConceptScheme
comment: Defines elements to specify whether the bulk service should return upload errors with their corresponding data.
has top concept: Errors Only
has top concept: Errors And Results

Errors Only
type: Concept
in scheme: BulkResponseMode
top concept of: BulkResponseMode
alternative label: ErrorsOnly
definition: Return errors only in the bulk upload response file.
notation: ErrorsOnly

Errors And Results
type: Concept
in scheme: BulkResponseMode
top concept of: BulkResponseMode
alternative label: ErrorsAndResults
definition: Return errors and results in the bulk upload response file.
notation: ErrorsAndResults

CampaignManagementAccountPropertyName
type: ConceptScheme
comment: Defines the name of account level properties.
has top concept: None
has top concept: Tracking Url Template
has top concept: Msclkid Auto Tagging Enabled
has top concept: Ad Click Parallel Tracking
has top concept: Final Url Suffix
has top concept: Include View Through Conversions
has top concept: Profile Expansion Enabled
has top concept: Allow Image Auto Retrieve
has top concept: Auto Apply Recommendations
has top concept: Include Auto Bidding View Through Conversions
has top concept: Auto Bidding View Through Conversions Value Attribution Weight
has top concept: Loop Back Window For View Through Conversions
has top concept: Business Attributes
has top concept: Enable Mma Under Dsa Adgroups
has top concept: Opt Out From Mcm
has top concept: Netflix Tc Accepted
has top concept: Blocked Content Segments
has top concept: Asset Ai Enhancement Optout
has top concept: Accept Nielsen Terms And Conditions
has top concept: Image Missing Warning Optout
has top concept: Opt Out From System Sourced Images In Swf

None
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
definition: For internal use only.
notation: None

Tracking Url Template
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: TrackingUrlTemplate
definition: Used to get or set the account's tracking template. For more information see TrackingUrlTemplate.
notation: TrackingUrlTemplate

Msclkid Auto Tagging Enabled
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: MsclkidAutoTaggingEnabled
definition: Used to get or set the property that determines whether MSCLKID auto-tagging is enabled for the account. For more information see MSCLKIDAutoTaggingEnabled.
notation: MSCLKIDAutoTaggingEnabled

Ad Click Parallel Tracking
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: AdClickParallelTracking
definition: Used to get or set the property that determines whether you want to send customers directly to your final URL while click measurement runs in the background. For more information see AdClickParallelTracking.
notation: AdClickParallelTracking

Final Url Suffix
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: FinalUrlSuffix
definition: Used to get or set the account's Final URL Suffix. For more information see FinalUrlSuffix.
notation: FinalUrlSuffix

Include View Through Conversions
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: IncludeViewThroughConversions
definition: Used to get or set the property that determines whether you want to include view-through conversions for campaigns in the account. For more information see IncludeViewThroughConversions.
notation: IncludeViewThroughConversions

Profile Expansion Enabled
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: ProfileExpansionEnabled
definition: Used to get or set the property that determines whether LinkedIn profile targeting expansion is enabled for the account. For more information see ProfileExpansionEnabled.
notation: ProfileExpansionEnabled

Allow Image Auto Retrieve
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: AllowImageAutoRetrieve
definition: Used to get or set the property that determines whether Microsoft Advertising is allowed to use images from your domain to enhance your ads on the Microsoft Audience Network. For more information see AllowImageAutoRetrieve.
notation: AllowImageAutoRetrieve

Auto Apply Recommendations
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: AutoApplyRecommendations
definition: Used to get or set the property that determines whether Microsoft Advertising is allowed to automatically apply ad recommendations meant to help you boost ad performance. AutoApplyRecommendations in Campaign Management API is deprecated as of November 30, 2022. We strongly encourage you to use the new Auto-apply Management interface in Ad Insight API. For more information see AutoApplyRecommendations.
notation: AutoApplyRecommendations

Include Auto Bidding View Through Conversions
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: IncludeAutoBiddingViewThroughConversions
definition: Include auto bidding view through conversions.
notation: IncludeAutoBiddingViewThroughConversions

Auto Bidding View Through Conversions Value Attribution Weight
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: AutoBiddingViewThroughConversionsValueAttributionWeight
definition: The weight of the auto bidding view through conversions value attribution.
notation: AutoBiddingViewThroughConversionsValueAttributionWeight

Loop Back Window For View Through Conversions
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: LoopBackWindowForViewThroughConversions
definition: The loopback window for view through conversions.
notation: LoopBackWindowForViewThroughConversions

Business Attributes
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: BusinessAttributes
definition: Used to get or set the property that determines the account's business attributes meant to help you boost ad performance. For more information see BusinessAttributes.
notation: BusinessAttributes

Enable Mma Under Dsa Adgroups
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: EnableMmaUnderDsaAdgroups
definition: Enable Microsoft Monitring Agent under dynamic search ads ad groups.
notation: EnableMMAUnderDSAAdgroups

Opt Out From Mcm
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: OptOutFromMcm
definition: The output from Microsoft Configuration Manager.
notation: OptOutFromMCM

Netflix Tc Accepted
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: NetflixTcAccepted
definition: The Netflix terms and conditions are accepted.
notation: NetflixTCAccepted

Blocked Content Segments
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: BlockedContentSegments
definition: The segments that advertisers can block. Pass the segment ID. See the table above for segment information and IDs.
notation: BlockedContentSegments

Asset Ai Enhancement Optout
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: AssetAiEnhancementOptout
definition: Reserved.
notation: AssetAIEnhancementOptout

Accept Nielsen Terms And Conditions
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: AcceptNielsenTermsAndConditions
definition: The Nielson terms and conditions are accepted.
notation: AcceptNielsenTermsAndConditions

Image Missing Warning Optout
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: ImageMissingWarningOptout
definition: Reserved.
notation: ImageMissingWarningOptout

Opt Out From System Sourced Images In Swf
type: Concept
in scheme: CampaignManagementAccountPropertyName
top concept of: CampaignManagementAccountPropertyName
alternative label: OptOutFromSystemSourcedImagesInSwf
definition: For internal use only.
notation: OptOutFromSystemSourcedImagesInSWF

CampaignManagementActionAdExtensionActionType
type: ConceptScheme
comment: Defines the possible options for action text that can be displayed in an action ad extension.
has top concept: Unknown
has top concept: Act Now
has top concept: Apply Now
has top concept: Bet Now
has top concept: Bid Now
has top concept: Book ACar
has top concept: Book Hotel
has top concept: Book Now
has top concept: Browse
has top concept: Buy Now
has top concept: Chat Now
has top concept: Compare
has top concept: Contact Us
has top concept: Coupon
has top concept: Donate
has top concept: Download
has top concept: Email Now
has top concept: Enroll Now
has top concept: Explore
has top concept: File Now
has top concept: Find Job
has top concept: Free Play
has top concept: Free Quote
has top concept: Free Trial
has top concept: Get Deals
has top concept: Get Offer
has top concept: Get Quote
has top concept: Join Now
has top concept: Learn More
has top concept: Listen Now
has top concept: Log In
has top concept: Message
has top concept: New Cars
has top concept: Order Now
has top concept: Play Game
has top concept: Play Now
has top concept: Post Job
has top concept: Register
has top concept: Rent ACar
has top concept: Rent Now
has top concept: Reserve
has top concept: Sale
has top concept: Save Now
has top concept: Schedule
has top concept: See Menu
has top concept: See More
has top concept: See Offer
has top concept: Sell Now
has top concept: Shop Now
has top concept: Showtimes
has top concept: Sign In
has top concept: Sign Up
has top concept: Start Free
has top concept: Start Now
has top concept: Subscribe
has top concept: Test Drive
has top concept: Try Now
has top concept: Used Cars
has top concept: View Cars
has top concept: View Now
has top concept: View Plans
has top concept: Visit Site
has top concept: Vote Now
has top concept: Watch
has top concept: Watch More
has top concept: Watch Now
has top concept: Directions
has top concept: Find Store
has top concept: Switch Now
has top concept: Visit Store
has top concept: Renew Now
has top concept: Reorder
has top concept: Build Now
has top concept: Dealers
has top concept: Get Demo
has top concept: Get Now
has top concept: Go To Demo

Unknown
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: The action type is BuildNow, Dealers, GetDemo, GetNow, GoToDemo, RenewNow, Reorder, SeeDemo, SeeModels, SeeOffers, or ViewDemo. To determine the effective action type, include ActionTypesPhase3 and ActionTypesPhase4 when calling GetAdExtensionsAssociations and GetAdExtensionsByIds.
notation: Unknown

Act Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ActNow
definition: Use the translated version of ActNow in the action ad extension.
notation: ActNow

Apply Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ApplyNow
definition: Use the translated version of ApplyNow in the action ad extension.
notation: ApplyNow

Bet Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: BetNow
definition: Use the translated version of BetNow in the action ad extension.
notation: BetNow

Bid Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: BidNow
definition: Use the translated version of BidNow in the action ad extension.
notation: BidNow

Book ACar
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: BookACar
definition: Use the translated version of BookACar in the action ad extension.
notation: BookACar

Book Hotel
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: BookHotel
definition: Use the translated version of BookHotel in the action ad extension.
notation: BookHotel

Book Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: BookNow
definition: Use the translated version of BookNow in the action ad extension.
notation: BookNow

Browse
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of LearnMore in the action ad extension. This value is deprecated as of January 2020 and replaced by LearnMore. If you set the action type to Browse no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the action ad extension.
notation: Browse

Buy Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: BuyNow
definition: Use the translated version of BuyNow in the action ad extension.
notation: BuyNow

Chat Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ChatNow
definition: Use the translated version of ChatNow in the action ad extension.
notation: ChatNow

Compare
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Compare in the action ad extension.
notation: Compare

Contact Us
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ContactUs
definition: Use the translated version of ContactUs in the action ad extension.
notation: ContactUs

Coupon
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Coupon in the action ad extension.
notation: Coupon

Donate
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Donate in the action ad extension.
notation: Donate

Download
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Download in the action ad extension.
notation: Download

Email Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: EmailNow
definition: Use the translated version of EmailNow in the action ad extension.
notation: EmailNow

Enroll Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: EnrollNow
definition: Use the translated version of EnrollNow in the action ad extension.
notation: EnrollNow

Explore
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of LearnMore in the action ad extension. This value is deprecated as of January 2020 and replaced by LearnMore. If you set the action type to Explore no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the action ad extension.
notation: Explore

File Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: FileNow
definition: Use the translated version of FileNow in the action ad extension.
notation: FileNow

Find Job
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: FindJob
definition: Use the translated version of FindJob in the action ad extension.
notation: FindJob

Free Play
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: FreePlay
definition: Use the translated version of FreePlay in the action ad extension.
notation: FreePlay

Free Quote
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: FreeQuote
definition: Use the translated version of FreeQuote in the action ad extension.
notation: FreeQuote

Free Trial
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: FreeTrial
definition: Use the translated version of FreeTrial in the action ad extension.
notation: FreeTrial

Get Deals
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: GetDeals
definition: Use the translated version of GetDeals in the action ad extension.
notation: GetDeals

Get Offer
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: GetOffer
definition: Use the translated version of GetOffer in the action ad extension.
notation: GetOffer

Get Quote
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: GetQuote
definition: Use the translated version of GetQuote in the action ad extension.
notation: GetQuote

Join Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: JoinNow
definition: Use the translated version of JoinNow in the action ad extension.
notation: JoinNow

Learn More
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: LearnMore
definition: Use the translated version of LearnMore in the action ad extension.
notation: LearnMore

Listen Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ListenNow
definition: Use the translated version of ListenNow in the action ad extension.
notation: ListenNow

Log In
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: LogIn
definition: Use the translated version of LogIn in the action ad extension.
notation: LogIn

Message
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of ContactUs in the action ad extension. This value is deprecated as of January 2020 and replaced by ContactUs. If you set the action type to Message no error will be returned, but ContactUs is the effective value that will be stored and returned when retrieving the action ad extension.
notation: Message

New Cars
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: NewCars
definition: Use the translated version of ViewCars in the action ad extension. This value is deprecated as of January 2020 and replaced by ViewCars. If you set the action type to NewCars no error will be returned, but ViewCars is the effective value that will be stored and returned when retrieving the action ad extension.
notation: NewCars

Order Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: OrderNow
definition: Use the translated version of OrderNow in the action ad extension.
notation: OrderNow

Play Game
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: PlayGame
definition: Use the translated version of PlayGame in the action ad extension.
notation: PlayGame

Play Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: PlayNow
definition: Use the translated version of PlayNow in the action ad extension.
notation: PlayNow

Post Job
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: PostJob
definition: Use the translated version of PostJob in the action ad extension.
notation: PostJob

Register
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Register in the action ad extension.
notation: Register

Rent ACar
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: RentACar
definition: Use the translated version of RentACar in the action ad extension.
notation: RentACar

Rent Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: RentNow
definition: Use the translated version of RentNow in the action ad extension.
notation: RentNow

Reserve
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Reserve in the action ad extension.
notation: Reserve

Sale
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Sale in the action ad extension.
notation: Sale

Save Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SaveNow
definition: Use the translated version of SaveNow in the action ad extension.
notation: SaveNow

Schedule
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Schedule in the action ad extension.
notation: Schedule

See Menu
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SeeMenu
definition: Use the translated version of SeeMenu in the action ad extension.
notation: SeeMenu

See More
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SeeMore
definition: Use the translated version of LearnMore in the action ad extension. This value is deprecated as of January 2020 and replaced by LearnMore. If you set the action type to SeeMore no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the action ad extension.
notation: SeeMore

See Offer
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SeeOffer
definition: Use the translated version of SeeOffer in the action ad extension.
notation: SeeOffer

Sell Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SellNow
definition: Use the translated version of SellNow in the action ad extension.
notation: SellNow

Shop Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ShopNow
definition: Use the translated version of ShopNOw in the action ad extension.
notation: ShopNow

Showtimes
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Showtimes in the action ad extension.
notation: Showtimes

Sign In
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SignIn
definition: Use the translated version of SignIn in the action ad extension.
notation: SignIn

Sign Up
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SignUp
definition: Use the translated version of SignUp in the action ad extension.
notation: SignUp

Start Free
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: StartFree
definition: Use the translated version of FreeTrial in the action ad extension. This value is deprecated as of January 2020 and replaced by FreeTrial. If you set the action type to StartFree no error will be returned, but FreeTrial is the effective value that will be stored and returned when retrieving the action ad extension.
notation: StartFree

Start Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: StartNow
definition: Use the translated version of StartNow in the action ad extension.
notation: StartNow

Subscribe
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Subscribe in the action ad extension.
notation: Subscribe

Test Drive
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: TestDrive
definition: Use the translated version of TestDrive in the action ad extension.
notation: TestDrive

Try Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: TryNow
definition: Use the translated version of TryNow in the action ad extension.
notation: TryNow

Used Cars
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: UsedCars
definition: Use the translated version of ViewCars in the action ad extension. This value is deprecated as of January 2020 and replaced by ViewCars. If you set the action type to UsedCars no error will be returned, but ViewCars is the effective value that will be stored and returned when retrieving the action ad extension.
notation: UsedCars

View Cars
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ViewCars
definition: Use the translated version of ViewCars in the action ad extension.
notation: ViewCars

View Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ViewNow
definition: Use the translated version of LearnMore in the action ad extension. This value is deprecated as of January 2020 and replaced by LearnMore. If you set the action type to ViewNow no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the action ad extension.
notation: ViewNow

View Plans
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ViewPlans
definition: Use the translated version of ViewPlans in the action ad extension.
notation: ViewPlans

Visit Site
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: VisitSite
definition: Use the translated version of LearnMore in the action ad extension. This value is deprecated as of January 2020 and replaced by LearnMore. If you set the action type to VisitSite no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the action ad extension.
notation: VisitSite

Vote Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: VoteNow
definition: Use the translated version of VoteNow in the action ad extension.
notation: VoteNow

Watch
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Watch in the action ad extension.
notation: Watch

Watch More
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: WatchMore
definition: Use the translated version of WatchMore in the action ad extension.
notation: WatchMore

Watch Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: WatchNow
definition: Use the translated version of WatchNow in the action ad extension.
notation: WatchNow

Directions
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Directions in the action ad extension.
notation: Directions

Find Store
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: FindStore
definition: Use the translated version of FindStore in the action ad extension.
notation: FindStore

Switch Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SwitchNow
definition: Use the translated version of SwitchNow in the action ad extension.
notation: SwitchNow

Visit Store
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: VisitStore
definition: Use the translated version of VisitStore in the action ad extension.
notation: VisitStore

Renew Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: RenewNow
definition: Use the translated version of RenewNow in the action ad extension.
notation: RenewNow

Reorder
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Reorder in the action ad extension.
notation: Reorder

Build Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: BuildNow
definition: Use the translated version of BuildNow in the action ad extension.
notation: BuildNow

Dealers
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
definition: Use the translated version of Dealers in the action ad extension.
notation: Dealers

Get Demo
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: GetDemo
definition: Use the translated version of GetDemo in the action ad extension.
notation: GetDemo

Get Now
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: GetNow
definition: Use the translated version of GetNow in the action ad extension.
notation: GetNow

Go To Demo
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: GoToDemo
definition: Use the translated version of GoToDemo in the action ad extension.
notation: GoToDemo

See Demo
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SeeDemo
definition: Use the translated version of SeeDemo in the action ad extension.
notation: SeeDemo

See Models
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SeeModels
definition: Use the translated version of SeeModels in the action ad extension.
notation: SeeModels

See Offers
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: SeeOffers
definition: Use the translated version of SeeOffers in the action ad extension.
notation: SeeOffers

View Demo
type: Concept
in scheme: CampaignManagementActionAdExtensionActionType
top concept of: CampaignManagementActionAdExtensionActionType
alternative label: ViewDemo
definition: Use the translated version of ViewDemo in the action ad extension.
notation: ViewDemo

CampaignManagementAdEditorialStatus
type: ConceptScheme
comment: Defines the editorial review status values of an ad.
has top concept: Active
has top concept: Disapproved
has top concept: Inactive
has top concept: Active Limited

Active
type: Concept
in scheme: CampaignManagementAdEditorialStatus
top concept of: CampaignManagementAdEditorialStatus
definition: The ad passed editorial review.
notation: Active

Disapproved
type: Concept
in scheme: CampaignManagementAdEditorialStatus
top concept of: CampaignManagementAdEditorialStatus
definition: The ad failed editorial review.
notation: Disapproved

Inactive
type: Concept
in scheme: CampaignManagementAdEditorialStatus
top concept of: CampaignManagementAdEditorialStatus
definition: One or more elements of the ad is undergoing editorial review.
notation: Inactive

Active Limited
type: Concept
in scheme: CampaignManagementAdEditorialStatus
top concept of: CampaignManagementAdEditorialStatus
alternative label: ActiveLimited
definition: The ad passed editorial review in one or more markets, and one or more elements of the ad is undergoing editorial review in another market. For example the ad passed editorial review for Canada and is still pending review in the United States.
notation: ActiveLimited

CampaignManagementAdExtensionEditorialStatus
type: ConceptScheme
comment: Defines the editorial review status values of an ad extension.
has top concept: Active
has top concept: Disapproved
has top concept: Inactive
has top concept: Active Limited

Active
type: Concept
in scheme: CampaignManagementAdExtensionEditorialStatus
top concept of: CampaignManagementAdExtensionEditorialStatus
definition: The ad extension passed editorial review.
notation: Active

Disapproved
type: Concept
in scheme: CampaignManagementAdExtensionEditorialStatus
top concept of: CampaignManagementAdExtensionEditorialStatus
definition: The ad extension failed editorial review.
notation: Disapproved

Inactive
type: Concept
in scheme: CampaignManagementAdExtensionEditorialStatus
top concept of: CampaignManagementAdExtensionEditorialStatus
definition: One or more elements of the ad extension is undergoing editorial review.
notation: Inactive

Active Limited
type: Concept
in scheme: CampaignManagementAdExtensionEditorialStatus
top concept of: CampaignManagementAdExtensionEditorialStatus
alternative label: ActiveLimited
definition: The ad extension passed editorial review in one or more markets, and one or more elements of the ad extension is undergoing editorial review in another market. For example the ad extension passed editorial review for Canada and is still pending review in the United States.
notation: ActiveLimited

CampaignManagementAdExtensionHeaderType
type: ConceptScheme
comment: Defines the possible types of ad extension headers.
has top concept: Unknown
has top concept: Amenities
has top concept: Brands
has top concept: Classes
has top concept: Courses
has top concept: Daily Rates
has top concept: Degree Programs
has top concept: Departments
has top concept: Destinations
has top concept: Featured Hotels
has top concept: Goods
has top concept: Grades
has top concept: Highlights
has top concept: Insurance Coverage
has top concept: Items
has top concept: Languages
has top concept: Locations
has top concept: Models
has top concept: Neighborhoods
has top concept: Prices
has top concept: Rates
has top concept: Ratings
has top concept: School Districts
has top concept: Services
has top concept: Service Catalog
has top concept: Shows
has top concept: Sizes
has top concept: Styles
has top concept: Tools
has top concept: Topics
has top concept: Types
has top concept: Vacations
has top concept: Vehicles
has top concept: What
has top concept: Who
has top concept: Why
has top concept: Deals
has top concept: Best Sellers
has top concept: Age Groups
has top concept: Occasions
has top concept: Flowers

Unknown
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: For future use.
notation: Unknown

Amenities
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Amenities in the ad extension header.
notation: Amenities

Brands
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Brands in the ad extension header.
notation: Brands

Classes
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Classes in the ad extension header.
notation: Classes

Courses
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Courses in the ad extension header.
notation: Courses

Daily Rates
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
alternative label: DailyRates
definition: Use the translated version of DailyRates in the ad extension header.
notation: DailyRates

Degree Programs
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
alternative label: DegreePrograms
definition: Use the translated version of DegreePrograms in the ad extension header.
notation: DegreePrograms

Departments
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Departments in the ad extension header.
notation: Departments

Destinations
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Destinations in the ad extension header.
notation: Destinations

Featured Hotels
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
alternative label: FeaturedHotels
definition: Use the translated version of FeaturedHotels in the ad extension header.
notation: FeaturedHotels

Goods
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Goods in the ad extension header.
notation: Goods

Grades
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Grades in the ad extension header.
notation: Grades

Highlights
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Highlights in the ad extension header.
notation: Highlights

Insurance Coverage
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
alternative label: InsuranceCoverage
definition: Use the translated version of InsuranceCoverage in the ad extension header.
notation: InsuranceCoverage

Items
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Items in the ad extension header.
notation: Items

Languages
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Languages in the ad extension header.
notation: Languages

Locations
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Locations in the ad extension header.
notation: Locations

Models
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Models in the ad extension header.
notation: Models

Neighborhoods
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Neighborhoods in the ad extension header.
notation: Neighborhoods

Prices
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Prices in the ad extension header.
notation: Prices

Rates
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Rates in the ad extension header.
notation: Rates

Ratings
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Ratings in the ad extension header.
notation: Ratings

School Districts
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
alternative label: SchoolDistricts
definition: Use the translated version of SchoolDistricts in the ad extension header.
notation: SchoolDistricts

Services
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Services in the ad extension header.
notation: Services

Service Catalog
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
alternative label: ServiceCatalog
definition: Use the translated version of ServiceCatalog in the ad extension header.
notation: ServiceCatalog

Shows
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Shows in the ad extension header.
notation: Shows

Sizes
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Sizes in the ad extension header.
notation: Sizes

Styles
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Styles in the ad extension header.
notation: Styles

Tools
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Tools in the ad extension header.
notation: Tools

Topics
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Topics in the ad extension header.
notation: Topics

Types
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Types in the ad extension header.
notation: Types

Vacations
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Vacations in the ad extension header.
notation: Vacations

Vehicles
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Vehicles in the ad extension header.
notation: Vehicles

What
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of What in the ad extension header.
notation: What

Who
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Who in the ad extension header.
notation: Who

Why
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Why in the ad extension header.
notation: Why

Deals
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Deals in the ad extension header.
notation: Deals

Best Sellers
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
alternative label: BestSellers
definition: Use the translated version of BestSellers in the ad extension header.
notation: BestSellers

Age Groups
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
alternative label: AgeGroups
definition: Use the translated version of AgeGroups in the ad extension header.
notation: AgeGroups

Occasions
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Occasions in the ad extension header.
notation: Occasions

Flowers
type: Concept
in scheme: CampaignManagementAdExtensionHeaderType
top concept of: CampaignManagementAdExtensionHeaderType
definition: Use the translated version of Flowers in the ad extension header.
notation: Flowers

CampaignManagementAdExtensionStatus
type: ConceptScheme
comment: Defines the possible status values of an ad extension.
has top concept: Active
has top concept: Deleted

Active
type: Concept
in scheme: CampaignManagementAdExtensionStatus
top concept of: CampaignManagementAdExtensionStatus
definition: The ad extension is active. You can associate an active ad extension with a campaign or ad group.
notation: Active

Deleted
type: Concept
in scheme: CampaignManagementAdExtensionStatus
top concept of: CampaignManagementAdExtensionStatus
definition: The ad extension is deleted. This status is for internal use only. The Get operations will not include deleted extensions.
notation: Deleted

CampaignManagementAdGroupCriterionEditorialStatus
type: ConceptScheme
comment: Defines the editorial review status values of an ad group criterion.
has top concept: Active
has top concept: Disapproved
has top concept: Inactive
has top concept: Active Limited

Active
type: Concept
in scheme: CampaignManagementAdGroupCriterionEditorialStatus
top concept of: CampaignManagementAdGroupCriterionEditorialStatus
definition: The criterion passed editorial review.
notation: Active

Disapproved
type: Concept
in scheme: CampaignManagementAdGroupCriterionEditorialStatus
top concept of: CampaignManagementAdGroupCriterionEditorialStatus
definition: The criterion failed editorial review.
notation: Disapproved

Inactive
type: Concept
in scheme: CampaignManagementAdGroupCriterionEditorialStatus
top concept of: CampaignManagementAdGroupCriterionEditorialStatus
definition: The criterion is undergoing editorial review.
notation: Inactive

Active Limited
type: Concept
in scheme: CampaignManagementAdGroupCriterionEditorialStatus
top concept of: CampaignManagementAdGroupCriterionEditorialStatus
alternative label: ActiveLimited
definition: The criterion passed editorial review in one or more markets, and one or more elements of the criterion is undergoing editorial review in another market. For example the criterion passed editorial review for Canada and is still pending review in the United States.
notation: ActiveLimited

CampaignManagementAdGroupCriterionStatus
type: ConceptScheme
comment: Defines the possible ad group criterion status values.
has top concept: Active
has top concept: Paused
has top concept: Deleted

Active
type: Concept
in scheme: CampaignManagementAdGroupCriterionStatus
top concept of: CampaignManagementAdGroupCriterionStatus
definition: The criterion is active.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementAdGroupCriterionStatus
top concept of: CampaignManagementAdGroupCriterionStatus
definition: The criterion is paused.
notation: Paused

Deleted
type: Concept
in scheme: CampaignManagementAdGroupCriterionStatus
top concept of: CampaignManagementAdGroupCriterionStatus
definition: The criterion was deleted. Note that the Get operations will not return deleted objects.
notation: Deleted

CampaignManagementAdGroupPrivacyStatus
type: ConceptScheme
comment: Defines possible values for ad group privacy status in Audience campaigns.
has top concept: Unknown
has top concept: Active
has top concept: Targeting Too Narrow
has top concept: Pending

Unknown
type: Concept
in scheme: CampaignManagementAdGroupPrivacyStatus
top concept of: CampaignManagementAdGroupPrivacyStatus
definition: Reserved for future use.
notation: Unknown

Active
type: Concept
in scheme: CampaignManagementAdGroupPrivacyStatus
top concept of: CampaignManagementAdGroupPrivacyStatus
definition: The ad group is eligible to serve.
notation: Active

Targeting Too Narrow
type: Concept
in scheme: CampaignManagementAdGroupPrivacyStatus
top concept of: CampaignManagementAdGroupPrivacyStatus
alternative label: TargetingTooNarrow
definition: The ad group is not eligible to serve because your ad group target criteria e.g., ProfileCriterion are too narrowly defined. Update your target criteria or remarketing lists to broaden your audience and increase estimated unique users.
notation: TargetingTooNarrow

Pending
type: Concept
in scheme: CampaignManagementAdGroupPrivacyStatus
top concept of: CampaignManagementAdGroupPrivacyStatus
definition: The privacy evaluation is still in progress, and the ad group is not yet eligible to serve.
notation: Pending

CampaignManagementAdGroupStatus
type: ConceptScheme
comment: Defines the possible status values of an ad group.
has top concept: Active
has top concept: Paused
has top concept: Expired
has top concept: Deleted

Active
type: Concept
in scheme: CampaignManagementAdGroupStatus
top concept of: CampaignManagementAdGroupStatus
definition: The ad group is active, which indicates that the ad group's ads can be served.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementAdGroupStatus
top concept of: CampaignManagementAdGroupStatus
definition: The ad group is paused, which indicates that the ad group's ads will not serve. Ads and keywords that you add in this state are subject to editorial review.
notation: Paused

Expired
type: Concept
in scheme: CampaignManagementAdGroupStatus
top concept of: CampaignManagementAdGroupStatus
definition: The ad group expired. This status is set if you specify an end date for the ad group and the end date passes.
notation: Expired

Deleted
type: Concept
in scheme: CampaignManagementAdGroupStatus
top concept of: CampaignManagementAdGroupStatus
definition: This status is for internal use only. Because all Get operations do not return deleted objects, you will not see an object with this status.
notation: Deleted

CampaignManagementAdRecommendationAdditionalField
type: ConceptScheme
comment: The ad recommendation additional field value set.
has top concept: None
has top concept: Image Suggestion Metadata
has top concept: Media Refine Results
has top concept: Prompt Brand Warning

None
type: Concept
in scheme: CampaignManagementAdRecommendationAdditionalField
top concept of: CampaignManagementAdRecommendationAdditionalField
notation: None

Image Suggestion Metadata
type: Concept
in scheme: CampaignManagementAdRecommendationAdditionalField
top concept of: CampaignManagementAdRecommendationAdditionalField
alternative label: ImageSuggestionMetadata
definition: The meta data for the suggested image.
notation: ImageSuggestionMetadata

Media Refine Results
type: Concept
in scheme: CampaignManagementAdRecommendationAdditionalField
top concept of: CampaignManagementAdRecommendationAdditionalField
alternative label: MediaRefineResults
definition: The media refine results.
notation: MediaRefineResults

Prompt Brand Warning
type: Concept
in scheme: CampaignManagementAdRecommendationAdditionalField
top concept of: CampaignManagementAdRecommendationAdditionalField
alternative label: PromptBrandWarning
definition: Whether the brand is detected in the request prompt.
notation: PromptBrandWarning

CampaignManagementAdRecommendationImageField
type: ConceptScheme
comment: The ad recommednation image field value set.
has top concept: Image
has top concept: Logo

Image
type: Concept
in scheme: CampaignManagementAdRecommendationImageField
top concept of: CampaignManagementAdRecommendationImageField
definition: The suggested image.
notation: Image

Logo
type: Concept
in scheme: CampaignManagementAdRecommendationImageField
top concept of: CampaignManagementAdRecommendationImageField
definition: The suggested logo.
notation: Logo

CampaignManagementAdRecommendationImageRefineType
type: ConceptScheme
comment: The ad recommendation image refine type value set.
has top concept: Background Change
has top concept: Refine Display

Background Change
type: Concept
in scheme: CampaignManagementAdRecommendationImageRefineType
top concept of: CampaignManagementAdRecommendationImageRefineType
alternative label: BackgroundChange
definition: The refine type is a background change.
notation: BackgroundChange

Refine Display
type: Concept
in scheme: CampaignManagementAdRecommendationImageRefineType
top concept of: CampaignManagementAdRecommendationImageRefineType
alternative label: RefineDisplay
definition: THe refine type is display.
notation: RefineDisplay

CampaignManagementAdRecommendationTextField
type: ConceptScheme
comment: The ad recommendation text field value set.
has top concept: Headline
has top concept: Long Headline
has top concept: Description
has top concept: Call To Action

Headline
type: Concept
in scheme: CampaignManagementAdRecommendationTextField
top concept of: CampaignManagementAdRecommendationTextField
definition: Reserved.
notation: Headline

Long Headline
type: Concept
in scheme: CampaignManagementAdRecommendationTextField
top concept of: CampaignManagementAdRecommendationTextField
alternative label: LongHeadline
definition: Reserved.
notation: LongHeadline

Description
type: Concept
in scheme: CampaignManagementAdRecommendationTextField
top concept of: CampaignManagementAdRecommendationTextField
definition: Reserved.
notation: Description

Call To Action
type: Concept
in scheme: CampaignManagementAdRecommendationTextField
top concept of: CampaignManagementAdRecommendationTextField
alternative label: CallToAction
definition: Reserved.
notation: CallToAction

CampaignManagementAdRecommendationTextTone
type: ConceptScheme
comment: A value set for the optional tone for recommended text assets.
has top concept: Friendly
has top concept: Persuasive
has top concept: Cute
has top concept: Inspiring

Friendly
type: Concept
in scheme: CampaignManagementAdRecommendationTextTone
top concept of: CampaignManagementAdRecommendationTextTone
definition: The text tone is friendly.
notation: Friendly

Persuasive
type: Concept
in scheme: CampaignManagementAdRecommendationTextTone
top concept of: CampaignManagementAdRecommendationTextTone
definition: The text tone is persuasive.
notation: Persuasive

Cute
type: Concept
in scheme: CampaignManagementAdRecommendationTextTone
top concept of: CampaignManagementAdRecommendationTextTone
definition: The text tone is cute.
notation: Cute

Inspiring
type: Concept
in scheme: CampaignManagementAdRecommendationTextTone
top concept of: CampaignManagementAdRecommendationTextTone
definition: The text tone is inspiring.
notation: Inspiring

CampaignManagementAdRecommendationVideoType
type: ConceptScheme
comment: The ad recommendation video type data object.
has top concept: Olv
has top concept: Ctv

Olv
type: Concept
in scheme: CampaignManagementAdRecommendationVideoType
top concept of: CampaignManagementAdRecommendationVideoType
definition: The video type is OLV.
notation: OLV

Ctv
type: Concept
in scheme: CampaignManagementAdRecommendationVideoType
top concept of: CampaignManagementAdRecommendationVideoType
definition: The video type is CTV.
notation: CTV

CampaignManagementAdRotationType
type: ConceptScheme
comment: Defines the possible ad rotation types that you can apply to an ad group.
has top concept: Optimize For Clicks
has top concept: Rotate Ads Evenly

Optimize For Clicks
type: Concept
in scheme: CampaignManagementAdRotationType
top concept of: CampaignManagementAdRotationType
alternative label: OptimizeForClicks
definition: Microsoft Advertising prioritizes the ad from the ad group that appears to have the best chance of performing well, based on auction characteristics or factors, such as keyword, search term, device or location. Better-performing ads will show more frequently, and others will be served less often, if at all. This is the default.
notation: OptimizeForClicks

Rotate Ads Evenly
type: Concept
in scheme: CampaignManagementAdRotationType
top concept of: CampaignManagementAdRotationType
alternative label: RotateAdsEvenly
definition: Microsoft Advertising provides more balance in rotation between your ads. That is, the ads in a particular ad group have a similar chance of being displayed in response to a searcher's query. Ads are prioritized lower if they have lower ad quality, and therefore might display less often, or not at all. This setting can allow lower-performing ads to display as often as better-performing ads. This might impact ad group performance. This setting will be ignored if you use an automated bid strategy i.e., MaxClicks, MaxConversions, TargetCpa, or TargetRoas, as these bid strategies prioritize better-performing ads.
notation: RotateAdsEvenly

CampaignManagementAdStatus
type: ConceptScheme
comment: Defines the possible status values of an ad.
has top concept: Inactive
has top concept: Active
has top concept: Paused
has top concept: Deleted

Inactive
type: Concept
in scheme: CampaignManagementAdStatus
top concept of: CampaignManagementAdStatus
definition: This status is read-only. The ad is undergoing editorial review or has failed editorial review. To determine the ad editorial status, see AdEditorialStatus.
notation: Inactive

Active
type: Concept
in scheme: CampaignManagementAdStatus
top concept of: CampaignManagementAdStatus
definition: The ad can be served.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementAdStatus
top concept of: CampaignManagementAdStatus
definition: The ad will not serve until the owner resumes it.
notation: Paused

Deleted
type: Concept
in scheme: CampaignManagementAdStatus
top concept of: CampaignManagementAdStatus
definition: This status is for internal use only. Because all Get operations do not return deleted objects, you will not see an object with this status.
notation: Deleted

CampaignManagementAdType
type: ConceptScheme
comment: Defines the type of ad.
has top concept: Text
has top concept: Image
has top concept: Product
has top concept: App Install
has top concept: Expanded Text
has top concept: Dynamic Search
has top concept: Responsive Ad
has top concept: Responsive Search
has top concept: Hotel

Text
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
definition: Refers to a TextAd.
notation: Text

Image
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
definition: Reserved for future use.
notation: Image

Product
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
definition: Refers to a ProductAd.
notation: Product

App Install
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
alternative label: AppInstall
definition: Refers to an AppInstallAd.
notation: AppInstall

Expanded Text
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
alternative label: ExpandedText
definition: Refers to an ExpandedTextAd.
notation: ExpandedText

Dynamic Search
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
alternative label: DynamicSearch
definition: Refers to a DynamicSearchAd.
notation: DynamicSearch

Responsive Ad
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
alternative label: ResponsiveAd
definition: Refers to a ResponsiveAd.
notation: ResponsiveAd

Responsive Search
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
alternative label: ResponsiveSearch
definition: Refers to a ResponsiveSearchAd.
notation: ResponsiveSearch

Hotel
type: Concept
in scheme: CampaignManagementAdType
top concept of: CampaignManagementAdType
definition: Refers to a HotelAd.
notation: Hotel

CampaignManagementAgeRange
type: ConceptScheme
comment: Defines the possible age range values that you can use to target ads to people.
has top concept: Unknown
has top concept: Eighteen To Twenty Four
has top concept: Twenty Five To Thirty Four
has top concept: Thirty Five To Fourty Nine
has top concept: Fifty To Sixty Four
has top concept: Sixty Five And Above
has top concept: Thirty Five To Fifty Four
has top concept: Fifty Five And Above

Unknown
type: Concept
in scheme: CampaignManagementAgeRange
top concept of: CampaignManagementAgeRange
definition: People with unknown ages.
notation: Unknown

Eighteen To Twenty Four
type: Concept
in scheme: CampaignManagementAgeRange
top concept of: CampaignManagementAgeRange
alternative label: EighteenToTwentyFour
definition: People from the ages of 18 through 24 years.
notation: EighteenToTwentyFour

Twenty Five To Thirty Four
type: Concept
in scheme: CampaignManagementAgeRange
top concept of: CampaignManagementAgeRange
alternative label: TwentyFiveToThirtyFour
definition: People from the ages of 25 through 34 years.
notation: TwentyFiveToThirtyFour

Thirty Five To Fourty Nine
type: Concept
in scheme: CampaignManagementAgeRange
top concept of: CampaignManagementAgeRange
alternative label: ThirtyFiveToFourtyNine
definition: People from the ages of 35 through 49 years.
notation: ThirtyFiveToFourtyNine

Fifty To Sixty Four
type: Concept
in scheme: CampaignManagementAgeRange
top concept of: CampaignManagementAgeRange
alternative label: FiftyToSixtyFour
definition: People from the ages of 50 through 64 years.
notation: FiftyToSixtyFour

Sixty Five And Above
type: Concept
in scheme: CampaignManagementAgeRange
top concept of: CampaignManagementAgeRange
alternative label: SixtyFiveAndAbove
definition: People 65 years of age and older.
notation: SixtyFiveAndAbove

Thirty Five To Fifty Four
type: Concept
in scheme: CampaignManagementAgeRange
top concept of: CampaignManagementAgeRange
alternative label: ThirtyFiveToFiftyFour
definition: Reserved.
notation: ThirtyFiveToFiftyFour

Fifty Five And Above
type: Concept
in scheme: CampaignManagementAgeRange
top concept of: CampaignManagementAgeRange
alternative label: FiftyFiveAndAbove
definition: Reserved.
notation: FiftyFiveAndAbove

CampaignManagementAppealStatus
type: ConceptScheme
comment: Defines the values that you use to determine whether an editorial issue is appealable.
has top concept: None
has top concept: Appealable
has top concept: Appeal Pending
has top concept: Not Appealable

None
type: Concept
in scheme: CampaignManagementAppealStatus
top concept of: CampaignManagementAppealStatus
notation: None

Appealable
type: Concept
in scheme: CampaignManagementAppealStatus
top concept of: CampaignManagementAppealStatus
definition: The editorial issue is appealable.
notation: Appealable

Appeal Pending
type: Concept
in scheme: CampaignManagementAppealStatus
top concept of: CampaignManagementAppealStatus
alternative label: AppealPending
definition: The editorial issue is appealable and an appeal has been submitted.
notation: AppealPending

Not Appealable
type: Concept
in scheme: CampaignManagementAppealStatus
top concept of: CampaignManagementAppealStatus
alternative label: NotAppealable
definition: The editorial issue is not appealable.
notation: NotAppealable

CampaignManagementAssetGroupEditorialStatus
type: ConceptScheme
comment: The editorial review status of the asset group, which indicates whether the asset group is pending review, has been approved, or has been disapproved.
has top concept: Active
has top concept: Disapproved
has top concept: Inactive
has top concept: Active Limited

Active
type: Concept
in scheme: CampaignManagementAssetGroupEditorialStatus
top concept of: CampaignManagementAssetGroupEditorialStatus
definition: The ad passed editorial review.
notation: Active

Disapproved
type: Concept
in scheme: CampaignManagementAssetGroupEditorialStatus
top concept of: CampaignManagementAssetGroupEditorialStatus
definition: The ad failed editorial review.
notation: Disapproved

Inactive
type: Concept
in scheme: CampaignManagementAssetGroupEditorialStatus
top concept of: CampaignManagementAssetGroupEditorialStatus
definition: One or more elements of the ad is undergoing editorial review.
notation: Inactive

Active Limited
type: Concept
in scheme: CampaignManagementAssetGroupEditorialStatus
top concept of: CampaignManagementAssetGroupEditorialStatus
alternative label: ActiveLimited
definition: The ad passed editorial review in one or more markets, and one or more elements of the ad is undergoing editorial review in another market. For example, the ad passed editorial review for Canada and is still pending review in the United States.
notation: ActiveLimited

CampaignManagementAssetGroupListingType
type: ConceptScheme
comment: The type of listing group, for example Subdivision or Unit.
has top concept: Subdivision
has top concept: Unit

Subdivision
type: Concept
in scheme: CampaignManagementAssetGroupListingType
top concept of: CampaignManagementAssetGroupListingType
definition: If you are partitioning the products based on more specific product conditions, then set the Sub Type field to Subdivision, the Parent Listing Group Id to null or empty, and the Id to a negative value.
notation: Subdivision

Unit
type: Concept
in scheme: CampaignManagementAssetGroupListingType
top concept of: CampaignManagementAssetGroupListingType
definition: If you are bidding on all products in the catalog equally, set the Sub Type field to Unit.
notation: Unit

CampaignManagementAssetGroupStatus
type: ConceptScheme
comment: The status of the AssetGroup.
has top concept: Active
has top concept: Paused
has top concept: Deleted
has top concept: Expired

Active
type: Concept
in scheme: CampaignManagementAssetGroupStatus
top concept of: CampaignManagementAssetGroupStatus
definition: The asset group is active, which indicates that the asset group can be served.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementAssetGroupStatus
top concept of: CampaignManagementAssetGroupStatus
definition: The asset group is paused, which indicates that the asset group will not serve.
notation: Paused

Deleted
type: Concept
in scheme: CampaignManagementAssetGroupStatus
top concept of: CampaignManagementAssetGroupStatus
definition: This status is for internal use only. Because all Get operations do not return deleted objects, you will not see an object with this status.
notation: Deleted

Expired
type: Concept
in scheme: CampaignManagementAssetGroupStatus
top concept of: CampaignManagementAssetGroupStatus
definition: The asset group is expired. This status is set if you specify an end date for the asset group and the end date passes. You can update the end date to start serving the asset group again.
notation: Expired

CampaignManagementAssetLinkEditorialStatus
type: ConceptScheme
comment: Defines the editorial review status values of a linked asset.
has top concept: Unknown
has top concept: Active
has top concept: Disapproved
has top concept: Inactive
has top concept: Active Limited

Unknown
type: Concept
in scheme: CampaignManagementAssetLinkEditorialStatus
top concept of: CampaignManagementAssetLinkEditorialStatus
definition: Unknown. The editorial status of the asset is unknown. This is relevant when the record doesn't exist in AssetEditorialStatus.
notation: Unknown

Active
type: Concept
in scheme: CampaignManagementAssetLinkEditorialStatus
top concept of: CampaignManagementAssetLinkEditorialStatus
definition: Approved. The asset passed editorial review.
notation: Active

Disapproved
type: Concept
in scheme: CampaignManagementAssetLinkEditorialStatus
top concept of: CampaignManagementAssetLinkEditorialStatus
definition: Rejected. The asset failed editorial review.
notation: Disapproved

Inactive
type: Concept
in scheme: CampaignManagementAssetLinkEditorialStatus
top concept of: CampaignManagementAssetLinkEditorialStatus
definition: Pending. One or more elements of the asset is undergoing editorial review.
notation: Inactive

Active Limited
type: Concept
in scheme: CampaignManagementAssetLinkEditorialStatus
top concept of: CampaignManagementAssetLinkEditorialStatus
alternative label: ActiveLimited
definition: ApprovedLimited. The asset passed editorial review in one or more markets, and one or more elements of the asset is undergoing editorial review in another market. For example the asset passed editorial review for Canada and is still pending review in the United States.
notation: ActiveLimited

CampaignManagementAssociationType
type: ConceptScheme
comment: Defines the entity types that can be associated with an ad extension.
has top concept: Campaign
has top concept: Ad Group
has top concept: Account

Campaign
type: Concept
in scheme: CampaignManagementAssociationType
top concept of: CampaignManagementAssociationType
definition: Refers to ad extension associations with campaigns.
notation: Campaign

Ad Group
type: Concept
in scheme: CampaignManagementAssociationType
top concept of: CampaignManagementAssociationType
alternative label: AdGroup
definition: Refers to ad extension associations with ad groups. Call and Location ad extensions cannot be associated with an ad group.
notation: AdGroup

Account
type: Concept
in scheme: CampaignManagementAssociationType
top concept of: CampaignManagementAssociationType
definition: Refers to ad extension associations with accounts. Call ad extensions cannot be associated with an account.
notation: Account

CampaignManagementAttributionModelType
type: ConceptScheme
comment: Determines which attribution model is used with a conversion goal.
has top concept: Last Click
has top concept: Last Touch
has top concept: Data Driven

Last Click
type: Concept
in scheme: CampaignManagementAttributionModelType
top concept of: CampaignManagementAttributionModelType
alternative label: LastClick
definition: View-through conversions are excluded from the "Conversions" column and reported separately under "View-through conversions" and "All conversions." This is the default attribution model type.
notation: LastClick

Last Touch
type: Concept
in scheme: CampaignManagementAttributionModelType
top concept of: CampaignManagementAttributionModelType
alternative label: LastTouch
definition: View-through conversion are included in the "Conversions" column. The LastTouch attribution model is only available for Audience Workflow (AWF) campaigns.
notation: LastTouch

Data Driven
type: Concept
in scheme: CampaignManagementAttributionModelType
top concept of: CampaignManagementAttributionModelType
alternative label: DataDriven
definition: Conversions are attributed across all ad interactions that lead to a conversion.
notation: DataDriven

CampaignManagementAudienceGroupDimensionType
type: ConceptScheme
comment: Defines an AudienceGroupDimensionType value set.
has top concept: Age
has top concept: Gender
has top concept: Audience
has top concept: Profile

Age
type: Concept
in scheme: CampaignManagementAudienceGroupDimensionType
top concept of: CampaignManagementAudienceGroupDimensionType
definition: The age dimension type for an audience group.
notation: Age

Gender
type: Concept
in scheme: CampaignManagementAudienceGroupDimensionType
top concept of: CampaignManagementAudienceGroupDimensionType
definition: The gender dimension type for an audience group.
notation: Gender

Audience
type: Concept
in scheme: CampaignManagementAudienceGroupDimensionType
top concept of: CampaignManagementAudienceGroupDimensionType
definition: The audience dimension type for an audience group.
notation: Audience

Profile
type: Concept
in scheme: CampaignManagementAudienceGroupDimensionType
top concept of: CampaignManagementAudienceGroupDimensionType
definition: Reserved.
notation: Profile

CampaignManagementAuthenticationFaultCode
type: ConceptScheme
comment: Values CampaignManagementAuthenticationFaultCode accepts.
has top concept: No Credential
has top concept: Invalid Customer Id
has top concept: Invalid Security Ticket

No Credential
type: Concept
in scheme: CampaignManagementAuthenticationFaultCode
top concept of: CampaignManagementAuthenticationFaultCode
alternative label: NoCredential
notation: NoCredential

Invalid Customer Id
type: Concept
in scheme: CampaignManagementAuthenticationFaultCode
top concept of: CampaignManagementAuthenticationFaultCode
alternative label: InvalidCustomerId
notation: InvalidCustomerId

Invalid Security Ticket
type: Concept
in scheme: CampaignManagementAuthenticationFaultCode
top concept of: CampaignManagementAuthenticationFaultCode
alternative label: InvalidSecurityTicket
notation: InvalidSecurityTicket

CampaignManagementBMCStoreSubType
type: ConceptScheme
comment: Defines the possible values for Microsoft Merchant Center store sub types.
has top concept: Co Op
has top concept: Global Store

Co Op
type: Concept
in scheme: CampaignManagementBMCStoreSubType
top concept of: CampaignManagementBMCStoreSubType
alternative label: CoOp
definition: The Microsoft Merchant Center store supports Shopping Campaigns for Brands.
notation: CoOp

Global Store
type: Concept
in scheme: CampaignManagementBMCStoreSubType
top concept of: CampaignManagementBMCStoreSubType
alternative label: GlobalStore
definition: With Shopping Campaigns for Brands the global store encompasses all linked stores under the current manager account. You cannot exclude a global store via negative StoreCriterion.
notation: GlobalStore

CampaignManagementBidOption
type: ConceptScheme
comment: Determines whether or not to amplify your partner's bid.
has top concept: Bid Value
has top concept: Bid Boost

Bid Value
type: Concept
in scheme: CampaignManagementBidOption
top concept of: CampaignManagementBidOption
alternative label: BidValue
definition: A bid value ad group allows you to bid on products that your merchandising partner doesn't target.
notation: BidValue

Bid Boost
type: Concept
in scheme: CampaignManagementBidOption
top concept of: CampaignManagementBidOption
alternative label: BidBoost
definition: A bid boost allows you to amplify your partner's bid. You should only use BidBoost if your partner uses BidValue.
notation: BidBoost

CampaignManagementBudgetLimitType
type: ConceptScheme
comment: Defines the possible budget limit types that you can specify for a campaign.
has top concept: Daily Budget Accelerated
has top concept: Daily Budget Standard
has top concept: Lifetime Budget Standard

Daily Budget Accelerated
type: Concept
in scheme: CampaignManagementBudgetLimitType
top concept of: CampaignManagementBudgetLimitType
alternative label: DailyBudgetAccelerated
definition: A daily budget that is spent until it is depleted. Depending on the activity, the complete budget could be spent within a couple of minutes, hours, or not at all. The daily spend will not exceed the daily budget limit and the accumulated daily spend will not exceed the calculated monthly budget limit. This budget type is only available for Audience campaigns that use unshared campaign-level budgets.
notation: DailyBudgetAccelerated

Daily Budget Standard
type: Concept
in scheme: CampaignManagementBudgetLimitType
top concept of: CampaignManagementBudgetLimitType
alternative label: DailyBudgetStandard
definition: A daily budget that is spread throughout the day. The daily spend can exceed the daily budget limit by up to 20%; however, the accumulated daily spend will not exceed the calculated monthly budget limit.
notation: DailyBudgetStandard

Lifetime Budget Standard
type: Concept
in scheme: CampaignManagementBudgetLimitType
top concept of: CampaignManagementBudgetLimitType
alternative label: LifetimeBudgetStandard
definition: Lifetime budget that is distributed across the duration of the campaign. The total expenditure won't exceed the allocated budget for the campaign.
notation: LifetimeBudgetStandard

CampaignManagementBusinessGeoCodeStatus
type: ConceptScheme
comment: Defines the possible status values that indicate the progress of determining the latitude and longitude values of a business.
has top concept: Pending
has top concept: Complete
has top concept: Invalid
has top concept: Failed

Pending
type: Concept
in scheme: CampaignManagementBusinessGeoCodeStatus
top concept of: CampaignManagementBusinessGeoCodeStatus
definition: In the process of determining the latitude and longitude of the business.
notation: Pending

Complete
type: Concept
in scheme: CampaignManagementBusinessGeoCodeStatus
top concept of: CampaignManagementBusinessGeoCodeStatus
definition: Successfully determined the latitude and longitude of the business.
notation: Complete

Invalid
type: Concept
in scheme: CampaignManagementBusinessGeoCodeStatus
top concept of: CampaignManagementBusinessGeoCodeStatus
definition: Unable to determine the latitude and longitude of the business, possibly because the address did not resolve.
notation: Invalid

Failed
type: Concept
in scheme: CampaignManagementBusinessGeoCodeStatus
top concept of: CampaignManagementBusinessGeoCodeStatus
definition: Unable to determine the latitude and longitude of the business.
notation: Failed

CampaignManagementCallToAction
type: ConceptScheme
comment: Defines the possible values for a brief, punchy reason for customers to click your ad right now.
has top concept: Unknown
has top concept: Act Now
has top concept: Apply Now
has top concept: Bet Now
has top concept: Bid Now
has top concept: Book ACar
has top concept: Book Hotel
has top concept: Book Now
has top concept: Browse
has top concept: Buy Now
has top concept: Chat Now
has top concept: Compare
has top concept: Contact Us
has top concept: Coupon
has top concept: Donate
has top concept: Download
has top concept: Email Now
has top concept: Enroll Now
has top concept: Explore
has top concept: File Now
has top concept: Find Job
has top concept: Free Play
has top concept: Free Quote
has top concept: Free Trial
has top concept: Get Deals
has top concept: Get Offer
has top concept: Get Quote
has top concept: Join Now
has top concept: Learn More
has top concept: Listen Now
has top concept: Log In
has top concept: Message
has top concept: New Cars
has top concept: Order Now
has top concept: Play Game
has top concept: Play Now
has top concept: Post Job
has top concept: Register
has top concept: Rent ACar
has top concept: Rent Now
has top concept: Reserve
has top concept: Sale
has top concept: Save Now
has top concept: Schedule
has top concept: See Menu
has top concept: See More
has top concept: See Offer
has top concept: Sell Now
has top concept: Shop Now
has top concept: Showtimes
has top concept: Sign In
has top concept: Sign Up
has top concept: Start Free
has top concept: Start Now
has top concept: Subscribe
has top concept: Test Drive
has top concept: Try Now
has top concept: Used Cars
has top concept: View Cars
has top concept: View Now
has top concept: View Plans
has top concept: Visit Site
has top concept: Vote Now
has top concept: Watch
has top concept: Watch More
has top concept: Watch Now
has top concept: Directions
has top concept: Find Store
has top concept: Switch Now
has top concept: Visit Store
has top concept: Renew Now
has top concept: Reorder
has top concept: Default
has top concept: No Button
has top concept: Install
has top concept: Add To Cart
has top concept: Book Travel

Unknown
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Unknown

Act Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ActNow
definition: The corresponding call to action in the ad.
notation: ActNow

Apply Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ApplyNow
definition: The corresponding call to action in the ad.
notation: ApplyNow

Bet Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: BetNow
definition: The corresponding call to action in the ad.
notation: BetNow

Bid Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: BidNow
definition: The corresponding call to action in the ad.
notation: BidNow

Book ACar
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: BookACar
definition: The corresponding call to action in the ad.
notation: BookACar

Book Hotel
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: BookHotel
definition: The corresponding call to action in the ad.
notation: BookHotel

Book Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: BookNow
definition: The corresponding call to action in the ad.
notation: BookNow

Browse
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to Browse no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action.
notation: Browse

Buy Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: BuyNow
definition: The corresponding call to action in the ad.
notation: BuyNow

Chat Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ChatNow
definition: The corresponding call to action in the ad.
notation: ChatNow

Compare
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Compare

Contact Us
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ContactUs
definition: The corresponding call to action in the ad.
notation: ContactUs

Coupon
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: Use the GetCoupon call to action in the ad. This value is deprecated as of September 2022 and replaced by GetCoupon. If you set the call to action to Coupon no error will be returned, but GetCoupon is the effective value that will be stored and returned when retrieving the call to action.
notation: Coupon

Donate
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Donate

Download
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Download

Email Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: EmailNow
definition: The corresponding call to action in the ad.
notation: EmailNow

Enroll Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: EnrollNow
definition: The corresponding call to action in the ad.
notation: EnrollNow

Explore
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to Explore no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action.
notation: Explore

File Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: FileNow
definition: The corresponding call to action in the ad.
notation: FileNow

Find Job
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: FindJob
definition: The corresponding call to action in the ad.
notation: FindJob

Free Play
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: FreePlay
definition: The corresponding call to action in the ad.
notation: FreePlay

Free Quote
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: FreeQuote
definition: The corresponding call to action in the ad.
notation: FreeQuote

Free Trial
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: FreeTrial
definition: The corresponding call to action in the ad.
notation: FreeTrial

Get Deals
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: GetDeals
definition: The corresponding call to action in the ad.
notation: GetDeals

Get Offer
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: GetOffer
definition: The corresponding call to action in the ad.
notation: GetOffer

Get Quote
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: GetQuote
definition: The corresponding call to action in the ad.
notation: GetQuote

Join Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: JoinNow
definition: The corresponding call to action in the ad.
notation: JoinNow

Learn More
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: LearnMore
definition: The corresponding call to action in the ad.
notation: LearnMore

Listen Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ListenNow
definition: The corresponding call to action in the ad.
notation: ListenNow

Log In
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: LogIn
definition: The corresponding call to action in the ad.
notation: LogIn

Message
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: Use the ContactUs call to action in the ad. This value is deprecated as of September 2022 and replaced by ContactUs. If you set the call to action to Message no error will be returned, but ContactUs is the effective value that will be stored and returned when retrieving the call to action.
notation: Message

New Cars
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: NewCars
definition: Use the ViewCars call to action in the ad. This value is deprecated as of September 2022 and replaced by ViewCars. If you set the call to action to NewCars no error will be returned, but ViewCars is the effective value that will be stored and returned when retrieving the call to action.
notation: NewCars

Order Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: OrderNow
definition: The corresponding call to action in the ad.
notation: OrderNow

Play Game
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: PlayGame
definition: The corresponding call to action in the ad.
notation: PlayGame

Play Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: PlayNow
definition: The corresponding call to action in the ad.
notation: PlayNow

Post Job
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: PostJob
definition: The corresponding call to action in the ad.
notation: PostJob

Register
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Register

Rent ACar
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: RentACar
definition: The corresponding call to action in the ad.
notation: RentACar

Rent Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: RentNow
definition: The corresponding call to action in the ad.
notation: RentNow

Reserve
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Reserve

Sale
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: Use the SeeSale call to action in the ad. This value is deprecated as of September 2022 and replaced by SeeSale. If you set the call to action to Sale no error will be returned, but SeeSale is the effective value that will be stored and returned when retrieving the call to action.
notation: Sale

Save Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SaveNow
definition: The corresponding call to action in the ad.
notation: SaveNow

Schedule
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Schedule

See Menu
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SeeMenu
definition: The corresponding call to action in the ad.
notation: SeeMenu

See More
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SeeMore
definition: Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to SeeMore no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action.
notation: SeeMore

See Offer
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SeeOffer
definition: The corresponding call to action in the ad.
notation: SeeOffer

Sell Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SellNow
definition: The corresponding call to action in the ad.
notation: SellNow

Shop Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ShopNow
definition: The corresponding call to action in the ad.
notation: ShopNow

Showtimes
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Showtimes

Sign In
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SignIn
definition: The corresponding call to action in the ad.
notation: SignIn

Sign Up
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SignUp
definition: The corresponding call to action in the ad.
notation: SignUp

Start Free
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: StartFree
definition: Use the FreeTrial call to action in the ad. This value is deprecated as of September 2022 and replaced by FreeTrial. If you set the call to action to StartFree no error will be returned, but FreeTrial is the effective value that will be stored and returned when retrieving the call to action.
notation: StartFree

Start Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: StartNow
definition: The corresponding call to action in the ad.
notation: StartNow

Subscribe
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Subscribe

Test Drive
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: TestDrive
definition: The corresponding call to action in the ad.
notation: TestDrive

Try Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: TryNow
definition: The corresponding call to action in the ad.
notation: TryNow

Used Cars
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: UsedCars
definition: Use the ViewCars call to action in the ad. This value is deprecated as of September 2022 and replaced by ViewCars. If you set the call to action to UsedCars no error will be returned, but ViewCars is the effective value that will be stored and returned when retrieving the call to action.
notation: UsedCars

View Cars
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ViewCars
definition: The corresponding call to action in the ad.
notation: ViewCars

View Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ViewNow
definition: The corresponding call to action in the ad.
notation: ViewNow

View Plans
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ViewPlans
definition: The corresponding call to action in the ad.
notation: ViewPlans

Visit Site
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: VisitSite
definition: The corresponding call to action in the ad.
notation: VisitSite

Vote Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: VoteNow
definition: The corresponding call to action in the ad.
notation: VoteNow

Watch
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Watch

Watch More
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: WatchMore
definition: The corresponding call to action in the ad.
notation: WatchMore

Watch Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: WatchNow
definition: The corresponding call to action in the ad.
notation: WatchNow

Directions
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Directions

Find Store
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: FindStore
definition: The corresponding call to action in the ad.
notation: FindStore

Switch Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SwitchNow
definition: The corresponding call to action in the ad.
notation: SwitchNow

Visit Store
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: VisitStore
definition: The corresponding call to action in the ad.
notation: VisitStore

Renew Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: RenewNow
definition: The corresponding call to action in the ad.
notation: RenewNow

Reorder
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Reorder

Default
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Default

No Button
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: NoButton
definition: The corresponding call to action in the ad.
notation: NoButton

Install
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Install

Add To Cart
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: AddToCart
definition: The corresponding call to action in the ad.
notation: AddToCart

Book Travel
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: BookTravel
definition: The corresponding call to action in the ad.
notation: BookTravel

Buy
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Buy

Open Link
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: OpenLink
definition: The corresponding call to action in the ad.
notation: OpenLink

Register Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: RegisterNow
definition: The corresponding call to action in the ad.
notation: RegisterNow

Build Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: BuildNow
definition: The corresponding call to action in the ad.
notation: BuildNow

Dealers
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Dealers

Get Demo
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: GetDemo
definition: The corresponding call to action in the ad.
notation: GetDemo

Get Now
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: GetNow
definition: The corresponding call to action in the ad.
notation: GetNow

Go To Demo
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: GoToDemo
definition: The corresponding call to action in the ad.
notation: GoToDemo

See Demo
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SeeDemo
definition: The corresponding call to action in the ad.
notation: SeeDemo

See Models
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SeeModels
definition: The corresponding call to action in the ad.
notation: SeeModels

See Offers
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: SeeOffers
definition: The corresponding call to action in the ad.
notation: SeeOffers

View Demo
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ViewDemo
definition: The corresponding call to action in the ad.
notation: ViewDemo

Custom Text
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: CustomText
definition: The corresponding call to action in the ad.
notation: CustomText

Discover
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Discover

Dismiss
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Dismiss

Apply
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Apply

View Quote
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: ViewQuote
definition: The corresponding call to action in the ad.
notation: ViewQuote

Join
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Join

Attend
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Attend

Request Demo
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
alternative label: RequestDemo
definition: The corresponding call to action in the ad.
notation: RequestDemo

Automated
type: Concept
in scheme: CampaignManagementCallToAction
top concept of: CampaignManagementCallToAction
definition: The corresponding call to action in the ad.
notation: Automated

CampaignManagementCampaignCriterionStatus
type: ConceptScheme
comment: Defines the possible campaign criterion status values.
has top concept: Active
has top concept: Paused
has top concept: Deleted

Active
type: Concept
in scheme: CampaignManagementCampaignCriterionStatus
top concept of: CampaignManagementCampaignCriterionStatus
definition: The criterion is active.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementCampaignCriterionStatus
top concept of: CampaignManagementCampaignCriterionStatus
definition: The criterion is paused.
notation: Paused

Deleted
type: Concept
in scheme: CampaignManagementCampaignCriterionStatus
top concept of: CampaignManagementCampaignCriterionStatus
definition: The criterion was deleted. Note that the Get operations will not return deleted objects.
notation: Deleted

CampaignManagementCampaignStatus
type: ConceptScheme
comment: Defines the possible status values of a campaign.
has top concept: Active
has top concept: Paused
has top concept: Budget Paused
has top concept: Budget And Manual Paused
has top concept: Deleted
has top concept: Suspended

Active
type: Concept
in scheme: CampaignManagementCampaignStatus
top concept of: CampaignManagementCampaignStatus
definition: The campaign is active, which indicates that the campaign's ads can be served.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementCampaignStatus
top concept of: CampaignManagementCampaignStatus
definition: The campaign is paused, which indicates that the campaign's ads will not serve.
notation: Paused

Budget Paused
type: Concept
in scheme: CampaignManagementCampaignStatus
top concept of: CampaignManagementCampaignStatus
alternative label: BudgetPaused
definition: The campaign is paused, which indicates that the campaign's ads will not serve. The service sets this status when the budget is depleted. The service will set the status back to Active when the budget is restored.
notation: BudgetPaused

Budget And Manual Paused
type: Concept
in scheme: CampaignManagementCampaignStatus
top concept of: CampaignManagementCampaignStatus
alternative label: BudgetAndManualPaused
definition: The campaign is paused, which indicates that the campaign's ads will not serve. This status results when a user sets the campaign status to paused after the service pauses the campaign because the budget is depleted.
notation: BudgetAndManualPaused

Deleted
type: Concept
in scheme: CampaignManagementCampaignStatus
top concept of: CampaignManagementCampaignStatus
definition: The campaign is deleted. This status is for internal use only. Because all Get operations do not return deleted objects, you will not see an object with this status.
notation: Deleted

Suspended
type: Concept
in scheme: CampaignManagementCampaignStatus
top concept of: CampaignManagementCampaignStatus
definition: Your campaign has been suspended because of suspicious activity, and no ads are eligible for delivery. Please contact Microsoft Advertising Support.
notation: Suspended

CampaignManagementCompanyNameStatus
type: ConceptScheme
comment: Defines the possible company name status values.
has top concept: Not Processed
has top concept: Matched
has top concept: No Match

Not Processed
type: Concept
in scheme: CampaignManagementCompanyNameStatus
top concept of: CampaignManagementCompanyNameStatus
alternative label: NotProcessed
definition: The company name match isn't processed.
notation: NotProcessed

Matched
type: Concept
in scheme: CampaignManagementCompanyNameStatus
top concept of: CampaignManagementCompanyNameStatus
definition: There is a company name match.
notation: Matched

No Match
type: Concept
in scheme: CampaignManagementCompanyNameStatus
top concept of: CampaignManagementCompanyNameStatus
alternative label: NoMatch
definition: There is no company name match.
notation: NoMatch

CampaignManagementCompressionType
type: ConceptScheme
comment: Defines the possible compression types for the file to download with the Campaign Management service.
has top concept: Zip
has top concept: GZip

Zip
type: Concept
in scheme: CampaignManagementCompressionType
top concept of: CampaignManagementCompressionType
definition: Reserved for future use. Currently the only supported compression format is GZip.
notation: Zip

GZip
type: Concept
in scheme: CampaignManagementCompressionType
top concept of: CampaignManagementCompressionType
definition: The file should be GZip compressed.
notation: GZip

CampaignManagementConfirmationAction
type: ConceptScheme
comment: Values CampaignManagementConfirmationAction accepts.
has top concept: Unknown
has top concept: None
has top concept: Visit Website
has top concept: Download File

Unknown
type: Concept
in scheme: CampaignManagementConfirmationAction
top concept of: CampaignManagementConfirmationAction
notation: Unknown

None
type: Concept
in scheme: CampaignManagementConfirmationAction
top concept of: CampaignManagementConfirmationAction
notation: None

Visit Website
type: Concept
in scheme: CampaignManagementConfirmationAction
top concept of: CampaignManagementConfirmationAction
alternative label: VisitWebsite
notation: VisitWebsite

Download File
type: Concept
in scheme: CampaignManagementConfirmationAction
top concept of: CampaignManagementConfirmationAction
alternative label: DownloadFile
notation: DownloadFile

CampaignManagementConversionGoalCategory
type: ConceptScheme
comment: Defines categories used to segment conversion goals.
has top concept: Unknown
has top concept: None
has top concept: Purchase
has top concept: Add To Cart
has top concept: Begin Checkout
has top concept: Subscribe
has top concept: Submit Lead Form
has top concept: Book Appointment
has top concept: Signup
has top concept: Request Quote
has top concept: Get Directions
has top concept: Outbound Click
has top concept: Contact
has top concept: Page View
has top concept: Download
has top concept: Other

Unknown
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
definition: Reserved for future use.
notation: Unknown

None
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
definition: The category has not yet been set. Beginning in March 2021 this value will no longer be accepted when you add or update conversion goals.
notation: None

Purchase
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
definition: Segment by the "Purchase" sales category.
notation: Purchase

Add To Cart
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
alternative label: AddToCart
definition: Segment by the "Add to cart" sales category.
notation: AddToCart

Begin Checkout
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
alternative label: BeginCheckout
definition: Segment by the "Begin checkout" sales category.
notation: BeginCheckout

Subscribe
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
definition: Segment by the "Subscribe" sales category.
notation: Subscribe

Submit Lead Form
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
alternative label: SubmitLeadForm
definition: Segment by the "Submit lead form" leads category.
notation: SubmitLeadForm

Book Appointment
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
alternative label: BookAppointment
definition: Segment by the "Book appointment" leads category.
notation: BookAppointment

Signup
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
definition: Segment by the "Sign-up" leads category.
notation: Signup

Request Quote
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
alternative label: RequestQuote
definition: Segment by the "Request quote" leads category.
notation: RequestQuote

Get Directions
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
alternative label: GetDirections
definition: Segment by the "Get directions" leads category.
notation: GetDirections

Outbound Click
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
alternative label: OutboundClick
definition: Segment by the "Outbound click" leads category.
notation: OutboundClick

Contact
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
definition: Segment by the "Contact" category.
notation: Contact

Page View
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
alternative label: PageView
definition: Segment by the "Page view" category.
notation: PageView

Download
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
definition: Segment by the "Download" sales category.
notation: Download

Other
type: Concept
in scheme: CampaignManagementConversionGoalCategory
top concept of: CampaignManagementConversionGoalCategory
definition: Segment by the "Other" category.
notation: Other

CampaignManagementConversionGoalCountType
type: ConceptScheme
comment: Defines how your conversions are recorded within your chosen conversion window.
has top concept: All
has top concept: Unique

All
type: Concept
in scheme: CampaignManagementConversionGoalCountType
top concept of: CampaignManagementConversionGoalCountType
definition: All conversions that happen after an ad click will be counted. This is a common choice for sales.
notation: All

Unique
type: Concept
in scheme: CampaignManagementConversionGoalCountType
top concept of: CampaignManagementConversionGoalCountType
definition: Only one conversion that happens after an ad click will be counted. This is a common choice for leads.
notation: Unique

CampaignManagementConversionGoalRevenueType
type: ConceptScheme
comment: Defines conversion goal revenue models that you can use to track how much each conversion is worth to your business.
has top concept: Fixed Value
has top concept: Variable Value
has top concept: No Value

Fixed Value
type: Concept
in scheme: CampaignManagementConversionGoalRevenueType
top concept of: CampaignManagementConversionGoalRevenueType
alternative label: FixedValue
definition: Each time it happens, the conversion has the same value.
notation: FixedValue

Variable Value
type: Concept
in scheme: CampaignManagementConversionGoalRevenueType
top concept of: CampaignManagementConversionGoalRevenueType
alternative label: VariableValue
definition: The value of the conversion may vary for example, by purchase price. You'll need to customize your UET tag tracking code to report variable revenue. For more information, see How to report variable revenue with UET.
notation: VariableValue

No Value
type: Concept
in scheme: CampaignManagementConversionGoalRevenueType
top concept of: CampaignManagementConversionGoalRevenueType
alternative label: NoValue
definition: Don't assign a value for the conversion.
notation: NoValue

CampaignManagementConversionGoalStatus
type: ConceptScheme
comment: Defines the possible user-determined status values of a conversion goal.
has top concept: Active
has top concept: Paused
has top concept: Deleted

Active
type: Concept
in scheme: CampaignManagementConversionGoalStatus
top concept of: CampaignManagementConversionGoalStatus
definition: The conversion goal is active. The status is shown as "Enabled" in the Microsoft Advertising UI.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementConversionGoalStatus
top concept of: CampaignManagementConversionGoalStatus
definition: The conversion goal is paused. While a conversion goal is paused, conversions will not be tracked for the corresponding goal.
notation: Paused

Deleted
type: Concept
in scheme: CampaignManagementConversionGoalStatus
top concept of: CampaignManagementConversionGoalStatus
definition: This status is for internal use only. Because all Get operations do not return deleted objects, you will not see an object with this status.
notation: Deleted

CampaignManagementConversionGoalTrackingStatus
type: ConceptScheme
comment: Defines the possible system-determined status values of a conversion goal.
has top concept: Tag Unverified
has top concept: No Recent Conversions
has top concept: Recording Conversions
has top concept: Tag Inactive
has top concept: Inactive Due To Tag Unavailable

Tag Unverified
type: Concept
in scheme: CampaignManagementConversionGoalTrackingStatus
top concept of: CampaignManagementConversionGoalTrackingStatus
alternative label: TagUnverified
definition: The UetTagTrackingStatus is Unverified, and Microsoft Advertising hasn't received any user activity data from the UET tag on your website. It can take up to 24 hours for Microsoft Advertising to verify. If you still see this status, you either have not added the UET tag tracking code to your website or there is an issue with the setup that you need to fix.
notation: TagUnverified

No Recent Conversions
type: Concept
in scheme: CampaignManagementConversionGoalTrackingStatus
top concept of: CampaignManagementConversionGoalTrackingStatus
alternative label: NoRecentConversions
definition: The UetTagTrackingStatus is Active, but we haven't recorded any conversions in the last 7 days. This is most likely because you either have created the goal incorrectly, have not tagged your entire website i.e. the pages that have the conversion action, or you don't have any users converting on your site.
notation: NoRecentConversions

Recording Conversions
type: Concept
in scheme: CampaignManagementConversionGoalTrackingStatus
top concept of: CampaignManagementConversionGoalTrackingStatus
alternative label: RecordingConversions
definition: The UetTagTrackingStatus is Active, and we have recorded conversions within the last 7 days.
notation: RecordingConversions

Tag Inactive
type: Concept
in scheme: CampaignManagementConversionGoalTrackingStatus
top concept of: CampaignManagementConversionGoalTrackingStatus
alternative label: TagInactive
definition: The UetTagTrackingStatus is Inactive, and Microsoft Advertising has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website. IMPORTANT: The InactiveDueToTagUnavailable status is represented as TagInactive by default for backwards compatibility. To discover whether the status stored in Microsoft Advertising is InactiveDueToTagUnavailable or TagInactive, you must request InactiveDueToTagUnavailable when calling GetConversionGoalsByIds and GetConversionGoalsByTagIds.
notation: TagInactive

Inactive Due To Tag Unavailable
type: Concept
in scheme: CampaignManagementConversionGoalTrackingStatus
top concept of: CampaignManagementConversionGoalTrackingStatus
alternative label: InactiveDueToTagUnavailable
definition: The account no longer has access to the UET tag. Permissions to a UET tag in another manager account may have been removed, or this account was transferred and lost permission to a UET tag in a previous manager account.
notation: InactiveDueToTagUnavailable

CampaignManagementConversionValueRuleOperator
type: ConceptScheme
comment: Defines the conversion value rule operator value set.
has top concept: Add
has top concept: Multiply

Add
type: Concept
in scheme: CampaignManagementConversionValueRuleOperator
top concept of: CampaignManagementConversionValueRuleOperator
definition: Adds the value.
notation: Add

Multiply
type: Concept
in scheme: CampaignManagementConversionValueRuleOperator
top concept of: CampaignManagementConversionValueRuleOperator
definition: Multiplies the value.
notation: Multiply

CampaignManagementConversionValueRuleStatus
type: ConceptScheme
comment: Defines the conversion value rule status value set.
has top concept: Active
has top concept: Paused
has top concept: Deleted
has top concept: Invalid

Active
type: Concept
in scheme: CampaignManagementConversionValueRuleStatus
top concept of: CampaignManagementConversionValueRuleStatus
definition: The rule is active.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementConversionValueRuleStatus
top concept of: CampaignManagementConversionValueRuleStatus
definition: The rule is paused.
notation: Paused

Deleted
type: Concept
in scheme: CampaignManagementConversionValueRuleStatus
top concept of: CampaignManagementConversionValueRuleStatus
definition: The rule is deleted.
notation: Deleted

Invalid
type: Concept
in scheme: CampaignManagementConversionValueRuleStatus
top concept of: CampaignManagementConversionValueRuleStatus
definition: The rule is invalid.
notation: Invalid

CampaignManagementCriterionTypeGroup
type: ConceptScheme
comment: The type used to group criterions.
has top concept: Unknown
has top concept: Gender
has top concept: Age
has top concept: Audience
has top concept: Company Name
has top concept: Job Function
has top concept: Industry
has top concept: Income Range
has top concept: Job Seniority
has top concept: Custom Linked In

Unknown
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
definition: Reserved for future use.
notation: Unknown

Gender
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
definition: The gender criterion type group.
notation: Gender

Age
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
definition: The age criterion type group.
notation: Age

Audience
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
definition: The audience criterion type group.
notation: Audience

Company Name
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
alternative label: CompanyName
definition: The company name criterion type group.
notation: CompanyName

Job Function
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
alternative label: JobFunction
definition: The job function criterion type group.
notation: JobFunction

Industry
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
definition: The industry criterion type group.
notation: Industry

Income Range
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
alternative label: IncomeRange
definition: Reserved for future use.
notation: IncomeRange

Job Seniority
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
alternative label: JobSeniority
definition: Reserved.
notation: JobSeniority

Custom Linked In
type: Concept
in scheme: CampaignManagementCriterionTypeGroup
top concept of: CampaignManagementCriterionTypeGroup
alternative label: CustomLinkedIn
definition: The custom LinkedIn criterion type group.
notation: CustomLinkedIn

CampaignManagementCropType
type: ConceptScheme
comment: The crop type applied to the image.
has top concept: Manual Crop
has top concept: Center Crop
has top concept: Smart Crop
has top concept: Unknown

Manual Crop
type: Concept
in scheme: CampaignManagementCropType
top concept of: CampaignManagementCropType
alternative label: ManualCrop
definition: The crop type is manual crop.
notation: ManualCrop

Center Crop
type: Concept
in scheme: CampaignManagementCropType
top concept of: CampaignManagementCropType
alternative label: CenterCrop
definition: The crop type is center crop.
notation: CenterCrop

Smart Crop
type: Concept
in scheme: CampaignManagementCropType
top concept of: CampaignManagementCropType
alternative label: SmartCrop
definition: The crop type is smart crop.
notation: SmartCrop

Unknown
type: Concept
in scheme: CampaignManagementCropType
top concept of: CampaignManagementCropType
definition: The crop type is unkown.
notation: Unknown

CampaignManagementCustomSegmentEditorialStatus
type: ConceptScheme
comment: Defines the possible custom segment editorial status values.
has top concept: Unknown
has top concept: Rejected
has top concept: Pending
has top concept: Partial Approved
has top concept: Approved

Unknown
type: Concept
in scheme: CampaignManagementCustomSegmentEditorialStatus
top concept of: CampaignManagementCustomSegmentEditorialStatus
definition: The status is Unknown.
notation: Unknown

Rejected
type: Concept
in scheme: CampaignManagementCustomSegmentEditorialStatus
top concept of: CampaignManagementCustomSegmentEditorialStatus
definition: The status is Rejected.
notation: Rejected

Pending
type: Concept
in scheme: CampaignManagementCustomSegmentEditorialStatus
top concept of: CampaignManagementCustomSegmentEditorialStatus
definition: The status is Pending.
notation: Pending

Partial Approved
type: Concept
in scheme: CampaignManagementCustomSegmentEditorialStatus
top concept of: CampaignManagementCustomSegmentEditorialStatus
alternative label: PartialApproved
definition: The status is PartialApproved.
notation: PartialApproved

Approved
type: Concept
in scheme: CampaignManagementCustomSegmentEditorialStatus
top concept of: CampaignManagementCustomSegmentEditorialStatus
definition: The status is Approved.
notation: Approved

CampaignManagementCustomerListActionType
type: ConceptScheme
comment: Defines a CustomerListActionType value set.
has top concept: None
has top concept: Add
has top concept: Remove
has top concept: Replace

None
type: Concept
in scheme: CampaignManagementCustomerListActionType
top concept of: CampaignManagementCustomerListActionType
definition: The requested action is to take no action for the customer list item.
notation: None

Add
type: Concept
in scheme: CampaignManagementCustomerListActionType
top concept of: CampaignManagementCustomerListActionType
definition: The requested action is to add the customer list item.
notation: Add

Remove
type: Concept
in scheme: CampaignManagementCustomerListActionType
top concept of: CampaignManagementCustomerListActionType
definition: The requested action is to remove the customer list item.
notation: Remove

Replace
type: Concept
in scheme: CampaignManagementCustomerListActionType
top concept of: CampaignManagementCustomerListActionType
definition: The requested action is to replace the customer list item.
notation: Replace

CampaignManagementCustomerListItemSubType
type: ConceptScheme
comment: Defines a CustomerListItemSubType value set.
has top concept: Email
has top concept: Crm
has top concept: Phone

Email
type: Concept
in scheme: CampaignManagementCustomerListItemSubType
top concept of: CampaignManagementCustomerListItemSubType
definition: The user data type is email.
notation: Email

Crm
type: Concept
in scheme: CampaignManagementCustomerListItemSubType
top concept of: CampaignManagementCustomerListItemSubType
definition: Not currently supported.
notation: CRM

Phone
type: Concept
in scheme: CampaignManagementCustomerListItemSubType
top concept of: CampaignManagementCustomerListItemSubType
definition: Not currently supported.
notation: Phone

CampaignManagementDay
type: ConceptScheme
comment: Defines the day values that you can specify for day and time criterion.
has top concept: Sunday
has top concept: Monday
has top concept: Tuesday
has top concept: Wednesday
has top concept: Thursday
has top concept: Friday
has top concept: Saturday

Sunday
type: Concept
in scheme: CampaignManagementDay
top concept of: CampaignManagementDay
definition: The day is Sunday.
notation: Sunday

Monday
type: Concept
in scheme: CampaignManagementDay
top concept of: CampaignManagementDay
definition: The day is Monday.
notation: Monday

Tuesday
type: Concept
in scheme: CampaignManagementDay
top concept of: CampaignManagementDay
definition: The day is Tuesday.
notation: Tuesday

Wednesday
type: Concept
in scheme: CampaignManagementDay
top concept of: CampaignManagementDay
definition: The day is Wednesday.
notation: Wednesday

Thursday
type: Concept
in scheme: CampaignManagementDay
top concept of: CampaignManagementDay
definition: The day is Thursday.
notation: Thursday

Friday
type: Concept
in scheme: CampaignManagementDay
top concept of: CampaignManagementDay
definition: The day is Friday.
notation: Friday

Saturday
type: Concept
in scheme: CampaignManagementDay
top concept of: CampaignManagementDay
definition: The day is Saturday.
notation: Saturday

CampaignManagementDistanceUnit
type: ConceptScheme
comment: Defines the possible distance units of a geographical location.
has top concept: Miles
has top concept: Kilometers

Miles
type: Concept
in scheme: CampaignManagementDistanceUnit
top concept of: CampaignManagementDistanceUnit
definition: The distance of the specified geographical location is specified in miles.
notation: Miles

Kilometers
type: Concept
in scheme: CampaignManagementDistanceUnit
top concept of: CampaignManagementDistanceUnit
definition: The distance of the specified geographical location is specified in kilometers.
notation: Kilometers

CampaignManagementDynamicSearchAdsSource
type: ConceptScheme
comment: Defines the possible targeting source values for dynamic search ads campaigns.
has top concept: All
has top concept: System Index
has top concept: Advertiser Supplied Urls

All
type: Concept
in scheme: CampaignManagementDynamicSearchAdsSource
top concept of: CampaignManagementDynamicSearchAdsSource
definition: Use URLs from both Bing's index of my website and my page feed. Pages from both sources will be used but URLs within the feed file will be given priority.
notation: All

System Index
type: Concept
in scheme: CampaignManagementDynamicSearchAdsSource
top concept of: CampaignManagementDynamicSearchAdsSource
alternative label: SystemIndex
definition: Use Bing's index of my website. This is the default behavior of dynamic search ad campaigns on Bing.
notation: SystemIndex

Advertiser Supplied Urls
type: Concept
in scheme: CampaignManagementDynamicSearchAdsSource
top concept of: CampaignManagementDynamicSearchAdsSource
alternative label: AdvertiserSuppliedUrls
definition: Use URLs from my page feed only. Only URLs specified in the feed file will be served from this campaign. Please note that if you choose this option and page feeds IDs are not set, then the campaign will not serve dynamic search ads. We recommend using this option for highly specific campaigns with tailored ad copy.
notation: AdvertiserSuppliedUrls

CampaignManagementEffectiveEditorialStatus
type: ConceptScheme
comment: Defines the possible effective editorial status values.
has top concept: Unknown
has top concept: Approved
has top concept: Rejected
has top concept: Pending

Unknown
type: Concept
in scheme: CampaignManagementEffectiveEditorialStatus
top concept of: CampaignManagementEffectiveEditorialStatus
definition: The status is Unknown.
notation: Unknown

Approved
type: Concept
in scheme: CampaignManagementEffectiveEditorialStatus
top concept of: CampaignManagementEffectiveEditorialStatus
definition: The status is Approved.
notation: Approved

Rejected
type: Concept
in scheme: CampaignManagementEffectiveEditorialStatus
top concept of: CampaignManagementEffectiveEditorialStatus
definition: The status is Rejected.
notation: Rejected

Pending
type: Concept
in scheme: CampaignManagementEffectiveEditorialStatus
top concept of: CampaignManagementEffectiveEditorialStatus
definition: The status is Pending.
notation: Pending

CampaignManagementEntityScope
type: ConceptScheme
comment: Defines values that you can use to determine whether the remarketing list can only be associated with ad groups within one specified account, or can be associated with any ad groups across all of the customer's accounts.
has top concept: Account
has top concept: Customer

Account
type: Concept
in scheme: CampaignManagementEntityScope
top concept of: CampaignManagementEntityScope
definition: The remarketing list can only be associated with ad groups within one specified account.
notation: Account

Customer
type: Concept
in scheme: CampaignManagementEntityScope
top concept of: CampaignManagementEntityScope
definition: The remarketing list can be associated with any ad groups across all of the customer's accounts.
notation: Customer

CampaignManagementEntityType
type: ConceptScheme
comment: Defines entity types for association and editorial service operations.
has top concept: None
has top concept: Campaign
has top concept: Ad Group
has top concept: Ad
has top concept: Keyword
has top concept: Asset Group
has top concept: Text Asset
has top concept: Image Asset

None
type: Concept
in scheme: CampaignManagementEntityType
top concept of: CampaignManagementEntityType
notation: None

Campaign
type: Concept
in scheme: CampaignManagementEntityType
top concept of: CampaignManagementEntityType
definition: The entity is a campaign.
notation: Campaign

Ad Group
type: Concept
in scheme: CampaignManagementEntityType
top concept of: CampaignManagementEntityType
alternative label: AdGroup
definition: The entity is an ad group.
notation: AdGroup

Ad
type: Concept
in scheme: CampaignManagementEntityType
top concept of: CampaignManagementEntityType
definition: The entity is an ad.
notation: Ad

Keyword
type: Concept
in scheme: CampaignManagementEntityType
top concept of: CampaignManagementEntityType
definition: The entity is a keyword.
notation: Keyword

Asset Group
type: Concept
in scheme: CampaignManagementEntityType
top concept of: CampaignManagementEntityType
alternative label: AssetGroup
definition: The entity is an asset group.
notation: AssetGroup

Text Asset
type: Concept
in scheme: CampaignManagementEntityType
top concept of: CampaignManagementEntityType
alternative label: TextAsset
definition: The entity is a text asset.
notation: TextAsset

Image Asset
type: Concept
in scheme: CampaignManagementEntityType
top concept of: CampaignManagementEntityType
alternative label: ImageAsset
definition: The entity is an image asset.
notation: ImageAsset

CampaignManagementExpressionOperator
type: ConceptScheme
comment: Defines the operators that can be applied to expressions within a conversion goal.
has top concept: Equals
has top concept: Begins With
has top concept: Regular Expression
has top concept: Contains

Equals
type: Concept
in scheme: CampaignManagementExpressionOperator
top concept of: CampaignManagementExpressionOperator
definition: The property should be equal to the corresponding fixed string expression.
notation: Equals

Begins With
type: Concept
in scheme: CampaignManagementExpressionOperator
top concept of: CampaignManagementExpressionOperator
alternative label: BeginsWith
definition: The property should begin with the corresponding fixed string expression.
notation: BeginsWith

Regular Expression
type: Concept
in scheme: CampaignManagementExpressionOperator
top concept of: CampaignManagementExpressionOperator
alternative label: RegularExpression
definition: The property should match the corresponding regular expression.
notation: RegularExpression

Contains
type: Concept
in scheme: CampaignManagementExpressionOperator
top concept of: CampaignManagementExpressionOperator
definition: The property should contain the corresponding fixed string expression.
notation: Contains

CampaignManagementFaultSource
type: ConceptScheme
comment: Values CampaignManagementFaultSource accepts.
has top concept: Middle Tier
has top concept: Database
has top concept: Editorial
has top concept: Authentication
has top concept: Authorization
has top concept: Publisher
has top concept: Audience Inteligence
has top concept: Cam
has top concept: Dam
has top concept: Flex Tag
has top concept: Bing Merchant Center

Middle Tier
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
alternative label: MiddleTier
notation: MiddleTier

Database
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
notation: Database

Editorial
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
notation: Editorial

Authentication
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
notation: Authentication

Authorization
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
notation: Authorization

Publisher
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
notation: Publisher

Audience Inteligence
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
alternative label: AudienceInteligence
notation: AudienceInteligence

Cam
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
notation: Cam

Dam
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
notation: Dam

Flex Tag
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
alternative label: FlexTag
notation: FlexTag

Bing Merchant Center
type: Concept
in scheme: CampaignManagementFaultSource
top concept of: CampaignManagementFaultSource
alternative label: BingMerchantCenter
notation: BingMerchantCenter

CampaignManagementFrequencyCapTimeGranularity
type: ConceptScheme
comment: Defines the possible values for FrequencyCapTimeGranularity.
has top concept: Hour
has top concept: Day
has top concept: Week

Hour
type: Concept
in scheme: CampaignManagementFrequencyCapTimeGranularity
top concept of: CampaignManagementFrequencyCapTimeGranularity
definition: The number of hours to limit ad serves by.
notation: HOUR

Day
type: Concept
in scheme: CampaignManagementFrequencyCapTimeGranularity
top concept of: CampaignManagementFrequencyCapTimeGranularity
definition: The number of days to limit ad serves by.
notation: DAY

Week
type: Concept
in scheme: CampaignManagementFrequencyCapTimeGranularity
top concept of: CampaignManagementFrequencyCapTimeGranularity
definition: The number of weeks to limit ad serves by.
notation: WEEK

CampaignManagementGenderType
type: ConceptScheme
comment: Defines the genders that are available for gender criterion.
has top concept: Unknown
has top concept: Male
has top concept: Female

Unknown
type: Concept
in scheme: CampaignManagementGenderType
top concept of: CampaignManagementGenderType
definition: The gender is not known. The unknown option is only available for ad groups in Audience campaigns.
notation: Unknown

Male
type: Concept
in scheme: CampaignManagementGenderType
top concept of: CampaignManagementGenderType
definition: The gender is identified as male.
notation: Male

Female
type: Concept
in scheme: CampaignManagementGenderType
top concept of: CampaignManagementGenderType
definition: The gender is identified as female.
notation: Female

CampaignManagementGenericEntityStatus
type: ConceptScheme
comment: Defines the generic entity status value set.
has top concept: Active
has top concept: Paused
has top concept: Disapproved
has top concept: Inactive
has top concept: Deleted

Active
type: Concept
in scheme: CampaignManagementGenericEntityStatus
top concept of: CampaignManagementGenericEntityStatus
definition: Reserved.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementGenericEntityStatus
top concept of: CampaignManagementGenericEntityStatus
definition: Reserved.
notation: Paused

Disapproved
type: Concept
in scheme: CampaignManagementGenericEntityStatus
top concept of: CampaignManagementGenericEntityStatus
definition: Reserved.
notation: Disapproved

Inactive
type: Concept
in scheme: CampaignManagementGenericEntityStatus
top concept of: CampaignManagementGenericEntityStatus
definition: Reserved.
notation: Inactive

Deleted
type: Concept
in scheme: CampaignManagementGenericEntityStatus
top concept of: CampaignManagementGenericEntityStatus
definition: Reserved.
notation: Deleted

CampaignManagementHotelDateSelectionType
type: ConceptScheme
comment: Possible hotel date selection types.
has top concept: Unknown
has top concept: Default Selection
has top concept: User Selection

Unknown
type: Concept
in scheme: CampaignManagementHotelDateSelectionType
top concept of: CampaignManagementHotelDateSelectionType
definition: Returned when the value is unknown.
notation: Unknown

Default Selection
type: Concept
in scheme: CampaignManagementHotelDateSelectionType
top concept of: CampaignManagementHotelDateSelectionType
alternative label: DefaultSelection
definition: The dates selected by default.
notation: DefaultSelection

User Selection
type: Concept
in scheme: CampaignManagementHotelDateSelectionType
top concept of: CampaignManagementHotelDateSelectionType
alternative label: UserSelection
definition: The dates selected by the user.
notation: UserSelection

CampaignManagementHotelListingType
type: ConceptScheme
comment: Defines the type of hotel listing.
has top concept: Subdivision
has top concept: Unit

Subdivision
type: Concept
in scheme: CampaignManagementHotelListingType
top concept of: CampaignManagementHotelListingType
definition: If you are partitioning the products based on more specific product conditions, then set the Sub Type field to Subdivision, the Parent Listing Group Id to null or empty, and the Id to a negative value.
notation: Subdivision

Unit
type: Concept
in scheme: CampaignManagementHotelListingType
top concept of: CampaignManagementHotelListingType
definition: If you are bidding on all products in the catalog equally, set the Sub Type field to Unit.
notation: Unit

CampaignManagementImportEntityType
type: ConceptScheme
comment: Defines the supported import entity types.
has top concept: Unknown
has top concept: Campaign
has top concept: Ad Group
has top concept: Ad
has top concept: Keyword

Unknown
type: Concept
in scheme: CampaignManagementImportEntityType
top concept of: CampaignManagementImportEntityType
definition: Reserved for future use.
notation: Unknown

Campaign
type: Concept
in scheme: CampaignManagementImportEntityType
top concept of: CampaignManagementImportEntityType
definition: The import entity is a campaign.
notation: Campaign

Ad Group
type: Concept
in scheme: CampaignManagementImportEntityType
top concept of: CampaignManagementImportEntityType
alternative label: AdGroup
definition: The import entity is an ad group.
notation: AdGroup

Ad
type: Concept
in scheme: CampaignManagementImportEntityType
top concept of: CampaignManagementImportEntityType
definition: The import entity is an ad.
notation: Ad

Keyword
type: Concept
in scheme: CampaignManagementImportEntityType
top concept of: CampaignManagementImportEntityType
definition: The import entity is a keyword.
notation: Keyword

CampaignManagementImpressionBasedEntityType
type: ConceptScheme
comment: Defines a value set for ImpressionBasedEntityType.
has top concept: None
has top concept: Campaign
has top concept: Ad Group

None
type: Concept
in scheme: CampaignManagementImpressionBasedEntityType
top concept of: CampaignManagementImpressionBasedEntityType
definition: The impression-based remarketing list type is none.
notation: None

Campaign
type: Concept
in scheme: CampaignManagementImpressionBasedEntityType
top concept of: CampaignManagementImpressionBasedEntityType
definition: The impression-based remarketing list type is Campaign.
notation: Campaign

Ad Group
type: Concept
in scheme: CampaignManagementImpressionBasedEntityType
top concept of: CampaignManagementImpressionBasedEntityType
alternative label: AdGroup
definition: The impression-based remarketing list type is AdGroup.
notation: AdGroup

CampaignManagementIntentOption
type: ConceptScheme
comment: Defines the possible intent options for location criterion, for example to target people in, searching for, or viewing pages about your targeted location.
has top concept: People In Or Searching For Or Viewing Pages
has top concept: People In
has top concept: People Searching For Or Viewing Pages

People In Or Searching For Or Viewing Pages
type: Concept
in scheme: CampaignManagementIntentOption
top concept of: CampaignManagementIntentOption
alternative label: PeopleInOrSearchingForOrViewingPages
definition: Show ads to people in, searching for, or viewing pages about your targeted location.
notation: PeopleInOrSearchingForOrViewingPages

People In
type: Concept
in scheme: CampaignManagementIntentOption
top concept of: CampaignManagementIntentOption
alternative label: PeopleIn
definition: Show ads to people in your targeted location.
notation: PeopleIn

People Searching For Or Viewing Pages
type: Concept
in scheme: CampaignManagementIntentOption
top concept of: CampaignManagementIntentOption
alternative label: PeopleSearchingForOrViewingPages
definition: PeopleSearchingForOrViewingPages is deprecated as of April 2024. If you try to set IntentOption to PeopleSearchingForOrViewingPages, it will be set to PeopleInOrSearchingForOrViewingPages instead. We will automatically convert existing campaigns with this setting to PeopleInOrSearchingForOrViewingPages. Show ads to people searching for or viewing pages about your targeted location.
notation: PeopleSearchingForOrViewingPages

CampaignManagementItemAction
type: ConceptScheme
comment: Defines the possible types of item actions, for example to add, delete, or update the product partition criterion.
has top concept: Add
has top concept: Delete
has top concept: Update

Add
type: Concept
in scheme: CampaignManagementItemAction
top concept of: CampaignManagementItemAction
definition: The requested action is to add the item, for example add the ProductPartition.
notation: Add

Delete
type: Concept
in scheme: CampaignManagementItemAction
top concept of: CampaignManagementItemAction
definition: The requested action is to delete the item, for example delete the ProductPartition.
notation: Delete

Update
type: Concept
in scheme: CampaignManagementItemAction
top concept of: CampaignManagementItemAction
definition: The requested action is to update the item, for example update the ProductPartition.
notation: Update

CampaignManagementKeywordEditorialStatus
type: ConceptScheme
comment: Defines the editorial review status values of a keyword.
has top concept: Active
has top concept: Disapproved
has top concept: Inactive
has top concept: Active Limited

Active
type: Concept
in scheme: CampaignManagementKeywordEditorialStatus
top concept of: CampaignManagementKeywordEditorialStatus
definition: The keyword passed editorial review.
notation: Active

Disapproved
type: Concept
in scheme: CampaignManagementKeywordEditorialStatus
top concept of: CampaignManagementKeywordEditorialStatus
definition: The keyword failed editorial review.
notation: Disapproved

Inactive
type: Concept
in scheme: CampaignManagementKeywordEditorialStatus
top concept of: CampaignManagementKeywordEditorialStatus
definition: One or more elements of the keyword is undergoing editorial review.
notation: Inactive

Active Limited
type: Concept
in scheme: CampaignManagementKeywordEditorialStatus
top concept of: CampaignManagementKeywordEditorialStatus
alternative label: ActiveLimited
definition: The keyword passed editorial review in one or more markets, and one or more elements of the keyword is undergoing editorial review in another market. For example the keyword passed editorial review for Canada and is still pending review in the United States.
notation: ActiveLimited

CampaignManagementKeywordStatus
type: ConceptScheme
comment: Defines the possible status values of a keyword.
has top concept: Active
has top concept: Paused
has top concept: Deleted
has top concept: Inactive

Active
type: Concept
in scheme: CampaignManagementKeywordStatus
top concept of: CampaignManagementKeywordStatus
definition: The keyword can be used to match user search queries.
notation: Active

Paused
type: Concept
in scheme: CampaignManagementKeywordStatus
top concept of: CampaignManagementKeywordStatus
definition: The keyword cannot be used to match user search queries until the owner resumes it.
notation: Paused

Deleted
type: Concept
in scheme: CampaignManagementKeywordStatus
top concept of: CampaignManagementKeywordStatus
definition: This status is for internal use only. Because all Get operations do not return deleted objects, you will not see an object with this status.
notation: Deleted

Inactive
type: Concept
in scheme: CampaignManagementKeywordStatus
top concept of: CampaignManagementKeywordStatus
definition: The keyword is undergoing editorial review or has failed editorial review. To determine the keyword editorial status, see KeywordEditorialStatus.
notation: Inactive

CampaignManagementLanguageName
type: ConceptScheme
comment: Defines the set of supported ad languages.
has top concept: None
has top concept: Albanian
has top concept: Arabic
has top concept: Bulgarian
has top concept: Traditional Chinese
has top concept: Croatian
has top concept: Czech
has top concept: Danish
has top concept: Dutch
has top concept: English
has top concept: Estonian
has top concept: Finnish
has top concept: French
has top concept: German
has top concept: Greek
has top concept: Hebrew
has top concept: Hindi
has top concept: Hungarian
has top concept: Icelandic
has top concept: Indonesian
has top concept: Italian
has top concept: Japanese
has top concept: Korean
has top concept: Latvian
has top concept: Lithuanian
has top concept: Macedonian
has top concept: Malay
has top concept: Maltese
has top concept: Norwegian
has top concept: Polish
has top concept: Portuguese
has top concept: Romanian
has top concept: Russian
has top concept: Serbian
has top concept: Slovak
has top concept: Slovenian
has top concept: Spanish
has top concept: Swedish
has top concept: Tagalog
has top concept: Thai
has top concept: Turkish
has top concept: Vietnamese
has top concept: Simplified Chinese
has top concept: Bosnian
has top concept: All

None
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: None

Albanian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Albanian

Arabic
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Arabic

Bulgarian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Bulgarian

Traditional Chinese
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
alternative label: TraditionalChinese
definition: The corresponding language name.
notation: TraditionalChinese

Croatian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Croatian

Czech
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Czech

Danish
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Danish

Dutch
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Dutch

English
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: English

Estonian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Estonian

Finnish
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Finnish

French
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: French

German
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: German

Greek
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Greek

Hebrew
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Hebrew

Hindi
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Hindi

Hungarian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Hungarian

Icelandic
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Icelandic

Indonesian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Indonesian

Italian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Italian

Japanese
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Japanese

Korean
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Korean

Latvian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Latvian

Lithuanian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Lithuanian

Macedonian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Macedonian

Malay
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Malay

Maltese
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Maltese

Norwegian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Norwegian

Polish
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Polish

Portuguese
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Portuguese

Romanian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Romanian

Russian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Russian

Serbian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Serbian

Slovak
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Slovak

Slovenian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Slovenian

Spanish
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Spanish

Swedish
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Swedish

Tagalog
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Tagalog

Thai
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Thai

Turkish
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Turkish

Vietnamese
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Vietnamese

Simplified Chinese
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
alternative label: SimplifiedChinese
definition: The corresponding language name.
notation: SimplifiedChinese

Bosnian
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: Bosnian

All
type: Concept
in scheme: CampaignManagementLanguageName
top concept of: CampaignManagementLanguageName
definition: The corresponding language name.
notation: All

CampaignManagementLeadDelivery
type: ConceptScheme
comment: Values CampaignManagementLeadDelivery accepts.
has top concept: Unknown
has top concept: Csv
has top concept: Email
has top concept: Webhook

Unknown
type: Concept
in scheme: CampaignManagementLeadDelivery
top concept of: CampaignManagementLeadDelivery
notation: Unknown

Csv
type: Concept
in scheme: CampaignManagementLeadDelivery
top concept of: CampaignManagementLeadDelivery
notation: CSV

Email
type: Concept
in scheme: CampaignManagementLeadDelivery
top concept of: CampaignManagementLeadDelivery
notation: Email

Webhook
type: Concept
in scheme: CampaignManagementLeadDelivery
top concept of: CampaignManagementLeadDelivery
notation: Webhook

CampaignManagementLeadFormCallToAction
type: ConceptScheme
comment: Values CampaignManagementLeadFormCallToAction accepts.
has top concept: Unknown
has top concept: Custom Text
has top concept: Apply Now
has top concept: Book Now
has top concept: Contact Us
has top concept: Download
has top concept: Get Offer
has top concept: Get Quote
has top concept: Learn More
has top concept: Sign Up
has top concept: Subscribe

Unknown
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
notation: Unknown

Custom Text
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
alternative label: CustomText
notation: CustomText

Apply Now
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
alternative label: ApplyNow
notation: ApplyNow

Book Now
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
alternative label: BookNow
notation: BookNow

Contact Us
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
alternative label: ContactUs
notation: ContactUs

Download
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
notation: Download

Get Offer
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
alternative label: GetOffer
notation: GetOffer

Get Quote
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
alternative label: GetQuote
notation: GetQuote

Learn More
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
alternative label: LearnMore
notation: LearnMore

Sign Up
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
alternative label: SignUp
notation: SignUp

Subscribe
type: Concept
in scheme: CampaignManagementLeadFormCallToAction
top concept of: CampaignManagementLeadFormCallToAction
notation: Subscribe

CampaignManagementLinkedInSegmentStatus
type: ConceptScheme
comment: Defines the possible LinkedIn segment status values.
has top concept: Building
has top concept: Ready
has top concept: Reach Too Small

Building
type: Concept
in scheme: CampaignManagementLinkedInSegmentStatus
top concept of: CampaignManagementLinkedInSegmentStatus
definition: The status is Building.
notation: Building

Ready
type: Concept
in scheme: CampaignManagementLinkedInSegmentStatus
top concept of: CampaignManagementLinkedInSegmentStatus
definition: The status is Ready.
notation: Ready

Reach Too Small
type: Concept
in scheme: CampaignManagementLinkedInSegmentStatus
top concept of: CampaignManagementLinkedInSegmentStatus
alternative label: ReachTooSmall
definition: The status is ReachTooSmall.
notation: ReachTooSmall

CampaignManagementLocationType
type: ConceptScheme
comment: Defines the location type value set.
has top concept: Country
has top concept: Sub Geography
has top concept: Metro Area
has top concept: City
has top concept: Postal Code
has top concept: County
has top concept: Neighborhood

Country
type: Concept
in scheme: CampaignManagementLocationType
top concept of: CampaignManagementLocationType
definition: The location condition item type is Country.
notation: Country

Sub Geography
type: Concept
in scheme: CampaignManagementLocationType
top concept of: CampaignManagementLocationType
alternative label: SubGeography
definition: The location condition item type is SubGeography.
notation: SubGeography

Metro Area
type: Concept
in scheme: CampaignManagementLocationType
top concept of: CampaignManagementLocationType
alternative label: MetroArea
definition: The location condition item type is MetroArea.
notation: MetroArea

City
type: Concept
in scheme: CampaignManagementLocationType
top concept of: CampaignManagementLocationType
definition: The location condition item type is City.
notation: City

Postal Code
type: Concept
in scheme: CampaignManagementLocationType
top concept of: CampaignManagementLocationType
alternative label: PostalCode
definition: The location condition item type is PostalCode.
notation: PostalCode

County
type: Concept
in scheme: CampaignManagementLocationType
top concept of: CampaignManagementLocationType
definition: The location condition item type is County. Note: County is not supported for conversion value rules.
notation: County

Neighborhood
type: Concept
in scheme: CampaignManagementLocationType
top concept of: CampaignManagementLocationType
definition: The location condition item type is Neighborhood.
notation: Neighborhood

CampaignManagementLogicalOperator
type: ConceptScheme
comment: Defines the supported set of logical operators for combined list audiences.
has top concept: And
has top concept: Or
has top concept: Not

And
type: Concept
in scheme: CampaignManagementLogicalOperator
top concept of: CampaignManagementLogicalOperator
definition: Include only customers who are in every single one of these audience lists.
notation: And

Or
type: Concept
in scheme: CampaignManagementLogicalOperator
top concept of: CampaignManagementLogicalOperator
definition: Include customers who are in any of these audience lists.
notation: Or

Not
type: Concept
in scheme: CampaignManagementLogicalOperator
top concept of: CampaignManagementLogicalOperator
definition: Exclude customers who are in any of these audience lists.
notation: Not

CampaignManagementMatchType
type: ConceptScheme
comment: Defines the possible match types for a keyword or negative keyword.
has top concept: Exact
has top concept: Phrase
has top concept: Broad

Exact
type: Concept
in scheme: CampaignManagementMatchType
top concept of: CampaignManagementMatchType
definition: The match type is Exact.
notation: Exact

Phrase
type: Concept
in scheme: CampaignManagementMatchType
top concept of: CampaignManagementMatchType
definition: The match type is Phrase.
notation: Phrase

Broad
type: Concept
in scheme: CampaignManagementMatchType
top concept of: CampaignManagementMatchType
definition: The match type is Broad.
notation: Broad

CampaignManagementMigrationStatus
type: ConceptScheme
comment: Defines the possible migration status values.
has top concept: Not In Pilot
has top concept: Not Started
has top concept: In Progress
has top concept: Completed

Not In Pilot
type: Concept
in scheme: CampaignManagementMigrationStatus
top concept of: CampaignManagementMigrationStatus
alternative label: NotInPilot
definition: None of the accounts for the customer are in the queue for the corresponding migration type. All of a customer's accounts are added to pilot at the same time. A customer cannot have a subset of their accounts in pilot.
notation: NotInPilot

Not Started
type: Concept
in scheme: CampaignManagementMigrationStatus
top concept of: CampaignManagementMigrationStatus
alternative label: NotStarted
definition: The account is in the queue for the corresponding migration type, but the migration has not yet begun.
notation: NotStarted

In Progress
type: Concept
in scheme: CampaignManagementMigrationStatus
top concept of: CampaignManagementMigrationStatus
alternative label: InProgress
definition: The migration is in progress.
notation: InProgress

Completed
type: Concept
in scheme: CampaignManagementMigrationStatus
top concept of: CampaignManagementMigrationStatus
definition: The migration is complete, or migration is not needed because the account was created after all of the customer's other accounts were added to the pilot queue for the corresponding migration type.
notation: Completed

CampaignManagementMinute
type: ConceptScheme
comment: Defines the possible minute values for ad extension scheduling or day and time criterion.
has top concept: Zero
has top concept: Fifteen
has top concept: Thirty
has top concept: Forty Five

Zero
type: Concept
in scheme: CampaignManagementMinute
top concept of: CampaignManagementMinute
definition: The starting or ending minute of the hour range is zero.
notation: Zero

Fifteen
type: Concept
in scheme: CampaignManagementMinute
top concept of: CampaignManagementMinute
definition: The starting or ending minute of the hour range is fifteen.
notation: Fifteen

Thirty
type: Concept
in scheme: CampaignManagementMinute
top concept of: CampaignManagementMinute
definition: The starting or ending minute of the hour range is thirty.
notation: Thirty

Forty Five
type: Concept
in scheme: CampaignManagementMinute
top concept of: CampaignManagementMinute
alternative label: FortyFive
definition: The starting or ending minute of the hour range is forty-five.
notation: FortyFive

CampaignManagementNetwork
type: ConceptScheme
comment: Defines the possible search networks on which an ad can display.
has top concept: Owned And Operated And Syndicated Search
has top concept: Owned And Operated Only
has top concept: Syndicated Search Only
has top concept: In House Promotion

Owned And Operated And Syndicated Search
type: Concept
in scheme: CampaignManagementNetwork
top concept of: CampaignManagementNetwork
alternative label: OwnedAndOperatedAndSyndicatedSearch
definition: Display ads on owned and operated networks, as well as syndicated search networks. Owned and operated and syndicated search refers to the entire Microsoft Advertising Network (recommended).
notation: OwnedAndOperatedAndSyndicatedSearch

Owned And Operated Only
type: Concept
in scheme: CampaignManagementNetwork
top concept of: CampaignManagementNetwork
alternative label: OwnedAndOperatedOnly
definition: Display ads on only owned and operated networks. Owned and operated networks refer to Microsoft sites and select traffic.
notation: OwnedAndOperatedOnly

Syndicated Search Only
type: Concept
in scheme: CampaignManagementNetwork
top concept of: CampaignManagementNetwork
alternative label: SyndicatedSearchOnly
definition: Note: SyndicatedSearchOnly is deprecated as of July 2024. Display ads on only syndicated search networks. Syndicated search refers to only partner traffic.
notation: SyndicatedSearchOnly

In House Promotion
type: Concept
in scheme: CampaignManagementNetwork
top concept of: CampaignManagementNetwork
alternative label: InHousePromotion
definition: Display ads on the Retailer Network only. This network value is only supported for ad groups in shopping campaigns for brands.
notation: InHousePromotion

CampaignManagementNormalForm
type: ConceptScheme
comment: Defines the possible normal form types.
has top concept: Conjunctive
has top concept: Disjunctive

Conjunctive
type: Concept
in scheme: CampaignManagementNormalForm
top concept of: CampaignManagementNormalForm
definition: Refers to conjunctive normal form (CNF) that can be described as an AND of ORs or a product of sums. First, a set of conditions are joined using the logical OR operator. Then, the results are joined using the logical AND operator. The boolean logic will be evaluated as true if any of the conditions are met within all of the groups.
notation: Conjunctive

Disjunctive
type: Concept
in scheme: CampaignManagementNormalForm
top concept of: CampaignManagementNormalForm
definition: Refers to disjunctive normal form (DNF) that can be described as an OR of ANDs or a sum of products. First, a set of conditions are joined using the logical AND operator. Then, the results are joined using the logical OR operator. The boolean logic will be evaluated as true if all of the conditions are met within any of the groups.
notation: Disjunctive

CampaignManagementNumberOperator
type: ConceptScheme
comment: Defines the operators that can be applied to remarketing list rule item number values.
has top concept: None
has top concept: Equals
has top concept: Greater Than
has top concept: Less Than
has top concept: Greater Than Equal To
has top concept: Less Than Equal To
has top concept: Not Equals

None
type: Concept
in scheme: CampaignManagementNumberOperator
top concept of: CampaignManagementNumberOperator
definition: For future use.
notation: None

Equals
type: Concept
in scheme: CampaignManagementNumberOperator
top concept of: CampaignManagementNumberOperator
definition: Equals the corresponding number value.
notation: Equals

Greater Than
type: Concept
in scheme: CampaignManagementNumberOperator
top concept of: CampaignManagementNumberOperator
alternative label: GreaterThan
definition: Greater than the corresponding number value.
notation: GreaterThan

Less Than
type: Concept
in scheme: CampaignManagementNumberOperator
top concept of: CampaignManagementNumberOperator
alternative label: LessThan
definition: Less than the corresponding number value.
notation: LessThan

Greater Than Equal To
type: Concept
in scheme: CampaignManagementNumberOperator
top concept of: CampaignManagementNumberOperator
alternative label: GreaterThanEqualTo
definition: Greater than or equal to the corresponding number value.
notation: GreaterThanEqualTo

Less Than Equal To
type: Concept
in scheme: CampaignManagementNumberOperator
top concept of: CampaignManagementNumberOperator
alternative label: LessThanEqualTo
definition: Less than or equal to the corresponding number value.
notation: LessThanEqualTo

Not Equals
type: Concept
in scheme: CampaignManagementNumberOperator
top concept of: CampaignManagementNumberOperator
alternative label: NotEquals
definition: The field must not equal the specified value.
notation: NotEquals

CampaignManagementOfflineConversionUnattributedReason
type: ConceptScheme
comment: Indicates why a conversion failed to be attributed.
has top concept: Unknown
has top concept: Adjustment Original Not Found
has top concept: Conversion Already Retracted
has top concept: Duplicate Conversion Key
has top concept: Conversion Time Exceeds Max Lookback
has top concept: Conversion Time In Future
has top concept: Goal Not Found Or Inactive
has top concept: Click Timestamp After Conversion
has top concept: No Matching Click Found
has top concept: Missing Match Identifiers
has top concept: Outside Goal Lookback Window
has top concept: Account Mismatch
has top concept: Malformed Data
has top concept: Historical Click Data Expired

Unknown
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
definition: The error is unspecified. This field is used for backward compatibility.
notation: Unknown

Adjustment Original Not Found
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: AdjustmentOriginalNotFound
definition: The record is an adjustment (restate or retract) but the corresponding original conversion record doesn't exist.
notation: AdjustmentOriginalNotFound

Conversion Already Retracted
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: ConversionAlreadyRetracted
definition: The conversion record has already been retracted. A second adjust attempt isn't permitted.
notation: ConversionAlreadyRetracted

Duplicate Conversion Key
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: DuplicateConversionKey
definition: Duplicate keys are detected (MsClickId, ConversionName, ConversionTime, HashedEmailAddress, HashedPhoneNumber), or a record with the same key has already been successfully attributed.
notation: DuplicateConversionKey

Conversion Time Exceeds Max Lookback
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: ConversionTimeExceedsMaxLookback
definition: The conversion time is older than 90 days.
notation: ConversionTimeExceedsMaxLookback

Conversion Time In Future
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: ConversionTimeInFuture
definition: The conversion time is in the future.
notation: ConversionTimeInFuture

Goal Not Found Or Inactive
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: GoalNotFoundOrInactive
definition: No matching goal exists for the conversion name, or the associated goal is inactive.
notation: GoalNotFoundOrInactive

Click Timestamp After Conversion
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: ClickTimestampAfterConversion
definition: The click time is after the conversion time.
notation: ClickTimestampAfterConversion

No Matching Click Found
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: NoMatchingClickFound
definition: No matching click could be found based on MsClickId, HashedEmailAddress, or HashedPhoneNumber.
notation: NoMatchingClickFound

Missing Match Identifiers
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: MissingMatchIdentifiers
definition: MsClickId is empty, and although HashedEmailAddress or HashedPhoneNumber is provided, no click could be found via enhanced conversions.
notation: MissingMatchIdentifiers

Outside Goal Lookback Window
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: OutsideGoalLookbackWindow
definition: Click falls outside the lookback window defined in the goal settings.
notation: OutsideGoalLookbackWindow

Account Mismatch
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: AccountMismatch
definition: Matching clicks were found, but all clicks are from other accounts.
notation: AccountMismatch

Malformed Data
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: MalformedData
definition: The upload contains malformed data or characters that prevent processing.
notation: MalformedData

Historical Click Data Expired
type: Concept
in scheme: CampaignManagementOfflineConversionUnattributedReason
top concept of: CampaignManagementOfflineConversionUnattributedReason
alternative label: HistoricalClickDataExpired
definition: Original conversion exists, but the associated click is older than 90 days.
notation: HistoricalClickDataExpired

CampaignManagementPriceExtensionType
type: ConceptScheme
comment: Defines the possible types of price ad extensions.
has top concept: Unknown
has top concept: Brands
has top concept: Events
has top concept: Locations
has top concept: Neighborhoods
has top concept: Product Categories
has top concept: Product Tiers
has top concept: Services
has top concept: Service Categories
has top concept: Service Tiers

Unknown
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
definition: Reserved for forward compatibility.
notation: Unknown

Brands
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
definition: The header and description of the PriceAdExtension are related to brands.
notation: Brands

Events
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
definition: The header and description of the PriceAdExtension are related to events.
notation: Events

Locations
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
definition: The header and description of the PriceAdExtension are related to locations.
notation: Locations

Neighborhoods
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
definition: The header and description of the PriceAdExtension are related to neighborhoods.
notation: Neighborhoods

Product Categories
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
alternative label: ProductCategories
definition: The header and description of the PriceAdExtension are related to product categories.
notation: ProductCategories

Product Tiers
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
alternative label: ProductTiers
definition: The header and description of the PriceAdExtension are related to product tiers.
notation: ProductTiers

Services
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
definition: The header and description of the PriceAdExtension are related to services.
notation: Services

Service Categories
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
alternative label: ServiceCategories
definition: The header and description of the PriceAdExtension are related to service categories.
notation: ServiceCategories

Service Tiers
type: Concept
in scheme: CampaignManagementPriceExtensionType
top concept of: CampaignManagementPriceExtensionType
alternative label: ServiceTiers
definition: The header and description of the PriceAdExtension are related to service tiers.
notation: ServiceTiers

CampaignManagementPriceQualifier
type: ConceptScheme
comment: Defines price qualifiers for price ad extensions.
has top concept: Unknown
has top concept: From
has top concept: Up To
has top concept: None
has top concept: Average

Unknown
type: Concept
in scheme: CampaignManagementPriceQualifier
top concept of: CampaignManagementPriceQualifier
definition: Reserved for forward compatibility.
notation: Unknown

From
type: Concept
in scheme: CampaignManagementPriceQualifier
top concept of: CampaignManagementPriceQualifier
definition: The price of the PriceAdExtension is prefixed with price qualifier text From, for example From $9.99.
notation: From

Up To
type: Concept
in scheme: CampaignManagementPriceQualifier
top concept of: CampaignManagementPriceQualifier
alternative label: UpTo
definition: The price of the PriceAdExtension is prefixed with the price qualifier text Up to, for example Up to $9.99.
notation: UpTo

None
type: Concept
in scheme: CampaignManagementPriceQualifier
top concept of: CampaignManagementPriceQualifier
definition: The price of the PriceAdExtension is not prefixed with price qualifier text.
notation: None

Average
type: Concept
in scheme: CampaignManagementPriceQualifier
top concept of: CampaignManagementPriceQualifier
definition: The price of the PriceAdExtension is prefixed with price qualifier text Average, for example Average $9.99.
notation: Average

CampaignManagementPriceUnit
type: ConceptScheme
comment: Defines price units for price ad extensions.
has top concept: Unknown
has top concept: Per Hour
has top concept: Per Day
has top concept: Per Week
has top concept: Per Month
has top concept: Per Year
has top concept: None
has top concept: Per Night

Unknown
type: Concept
in scheme: CampaignManagementPriceUnit
top concept of: CampaignManagementPriceUnit
definition: Reserved for forward compatibility.
notation: Unknown

Per Hour
type: Concept
in scheme: CampaignManagementPriceUnit
top concept of: CampaignManagementPriceUnit
alternative label: PerHour
definition: The Per Hour price unit text will be appended to the price of the PriceAdExtension, for example $9.99 Per Hour.
notation: PerHour

Per Day
type: Concept
in scheme: CampaignManagementPriceUnit
top concept of: CampaignManagementPriceUnit
alternative label: PerDay
definition: The Per Day price unit text will be appended to the price of the PriceAdExtension, for example $9.99 Per Day.
notation: PerDay

Per Week
type: Concept
in scheme: CampaignManagementPriceUnit
top concept of: CampaignManagementPriceUnit
alternative label: PerWeek
definition: The Per Week price unit text will be appended to the price of the PriceAdExtension, for example $9.99 Per Week.
notation: PerWeek

Per Month
type: Concept
in scheme: CampaignManagementPriceUnit
top concept of: CampaignManagementPriceUnit
alternative label: PerMonth
definition: The Per Month price unit text will be appended to the price of the PriceAdExtension, for example $9.99 Per Month.
notation: PerMonth

Per Year
type: Concept
in scheme: CampaignManagementPriceUnit
top concept of: CampaignManagementPriceUnit
alternative label: PerYear
definition: The Per Year price unit text will be appended to the price of the PriceAdExtension, for example $9.99 Per Year.
notation: PerYear

None
type: Concept
in scheme: CampaignManagementPriceUnit
top concept of: CampaignManagementPriceUnit
definition: The price of the PriceAdExtension will not be appended with price unit text.
notation: None

Per Night
type: Concept
in scheme: CampaignManagementPriceUnit
top concept of: CampaignManagementPriceUnit
alternative label: PerNight
definition: The Per Night price unit text will be appended to the price of the PriceAdExtension, for example $9.99 Per Night.
notation: PerNight

CampaignManagementProductPartitionType
type: ConceptScheme
comment: Defines the possible types of product partitions.
has top concept: Subdivision
has top concept: Unit

Subdivision
type: Concept
in scheme: CampaignManagementProductPartitionType
top concept of: CampaignManagementProductPartitionType
definition: The ProductPartition is a product group subdivision. A subdivision is also referred to as a branch node in a tree.
notation: Subdivision

Unit
type: Concept
in scheme: CampaignManagementProductPartitionType
top concept of: CampaignManagementProductPartitionType
definition: The ProductPartition is a product group unit. A unit is also referred to as a leaf node in a tree.
notation: Unit

CampaignManagementPromotionDiscountModifier
type: ConceptScheme
comment: Defines the possible types of promotion discount modifiers.
has top concept: Unknown
has top concept: Up To
has top concept: None

Unknown
type: Concept
in scheme: CampaignManagementPromotionDiscountModifier
top concept of: CampaignManagementPromotionDiscountModifier
definition: Reserved for future use.
notation: Unknown

Up To
type: Concept
in scheme: CampaignManagementPromotionDiscountModifier
top concept of: CampaignManagementPromotionDiscountModifier
alternative label: UpTo
definition: The promotion discount is modified with the "Up to" string prefix. For example, if the unmodified promotion discount would be "$20 off shoes", the modified promotion is "Up to $20 off shoes."
notation: UpTo

None
type: Concept
in scheme: CampaignManagementPromotionDiscountModifier
top concept of: CampaignManagementPromotionDiscountModifier
definition: The promotion discount is not modified.
notation: None

CampaignManagementPromotionOccasion
type: ConceptScheme
comment: Defines the possible types of promotion occasions.
has top concept: Unknown
has top concept: New Years
has top concept: Valentines Day
has top concept: Easter
has top concept: Mothers Day
has top concept: Fathers Day
has top concept: Labor Day
has top concept: Back To School
has top concept: Halloween
has top concept: Black Friday
has top concept: Cyber Monday
has top concept: Christmas
has top concept: Boxing Day
has top concept: None
has top concept: Independence Day
has top concept: National Day
has top concept: End Of Season
has top concept: Winter Sale
has top concept: Summer Sale
has top concept: Fall Sale
has top concept: Spring Sale
has top concept: Ramadan
has top concept: Eid Al Fitr
has top concept: Eid Al Adha
has top concept: Singles Day
has top concept: Womens Day
has top concept: Holi
has top concept: Parents Day
has top concept: St Nicholas Day
has top concept: Chinese New Year
has top concept: Carnival
has top concept: Epiphany
has top concept: Rosh Hashanah
has top concept: Passover
has top concept: Hanukkah
has top concept: Diwali
has top concept: Navratri
has top concept: Songkran
has top concept: Year End Gift

Unknown
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: Reserved for future use.
notation: Unknown

New Years
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: NewYears
definition: The "New Year's" promotion can run from December 1 through February 28.
notation: NewYears

Valentines Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: ValentinesDay
definition: The "Valentine's Day" promotion can run from January 15 through February 28.
notation: ValentinesDay

Easter
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Easter" promotion can run from March 1 through April 30.
notation: Easter

Mothers Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: MothersDay
definition: The "Mother's Day" promotion can run anytime according to your ad extension scheduling.
notation: MothersDay

Fathers Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: FathersDay
definition: The "Father's Day" promotion can run anytime according to your ad extension scheduling.
notation: FathersDay

Labor Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: LaborDay
definition: The "Labor Day" promotion can run from April 15 through September 15.
notation: LaborDay

Back To School
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: BackToSchool
definition: The "Back to School" promotion can run anytime according to your ad extension scheduling.
notation: BackToSchool

Halloween
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Halloween" promotion can run from October 1 through November 15.
notation: Halloween

Black Friday
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: BlackFriday
definition: The "Black Friday" promotion can run from October 15 through December 15.
notation: BlackFriday

Cyber Monday
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: CyberMonday
definition: The "Cyber Monday" promotion can run from October 15 through December 15.
notation: CyberMonday

Christmas
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Christmas" promotion can run from November 1 through January 15.
notation: Christmas

Boxing Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: BoxingDay
definition: The "Boxing Day" promotion can run from December 15 through January 15.
notation: BoxingDay

None
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The promotion can run anytime according to your ad extension scheduling.
notation: None

Independence Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: IndependenceDay
definition: The "Independence Day" promotion can run anytime according to your ad extension scheduling.
notation: IndependenceDay

National Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: NationalDay
definition: The "National Day" promotion can run anytime according to your ad extension scheduling.
notation: NationalDay

End Of Season
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: EndOfSeason
definition: The "End of Season" promotion can run anytime according to your ad extension scheduling.
notation: EndOfSeason

Winter Sale
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: WinterSale
definition: The "Winter Sale" promotion can run anytime according to your ad extension scheduling.
notation: WinterSale

Summer Sale
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: SummerSale
definition: The "Summer Sale" promotion can run anytime according to your ad extension scheduling.
notation: SummerSale

Fall Sale
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: FallSale
definition: The "Fall Sale" promotion can run anytime according to your ad extension scheduling.
notation: FallSale

Spring Sale
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: SpringSale
definition: The "Spring Sale" promotion can run anytime according to your ad extension scheduling.
notation: SpringSale

Ramadan
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Ramadan" promotion can run anytime according to your ad extension scheduling.
notation: Ramadan

Eid Al Fitr
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: EidAlFitr
definition: The "Eid al-Fitr" promotion can run anytime according to your ad extension scheduling.
notation: EidAlFitr

Eid Al Adha
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: EidAlAdha
definition: The "Eid al-Adha" promotion can run anytime according to your ad extension scheduling.
notation: EidAlAdha

Singles Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: SinglesDay
definition: The "Single's Day" promotion can run from October 15 through November 30.
notation: SinglesDay

Womens Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: WomensDay
definition: The "Women's Day" promotion can run from February 15 through March 31.
notation: WomensDay

Holi
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Holi" promotion can run from February 1 through March 31.
notation: Holi

Parents Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: ParentsDay
definition: The "Parent's Day" promotion can run from April 15 through August 1.
notation: ParentsDay

St Nicholas Day
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: StNicholasDay
definition: The "St. Nicholas Day" promotion can run from November 1 through December 31.
notation: StNicholasDay

Chinese New Year
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: ChineseNewYear
definition: The "Chinese New Year" promotion can run from January 15 through March 1.
notation: ChineseNewYear

Carnival
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Carnival" promotion can run from February 1 through March 31.
notation: Carnival

Epiphany
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Epiphany" promotion can run from December 15 through January 31.
notation: Epiphany

Rosh Hashanah
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: RoshHashanah
definition: The "Rosh Hashanah" promotion can run from August 15 through November 1.
notation: RoshHashanah

Passover
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Passover" promotion can run from February 15 through May 1.
notation: Passover

Hanukkah
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Hanukkah" promotion can run from November 15 through January 31.
notation: Hanukkah

Diwali
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Diwali" promotion can run from September 1 through December 1.
notation: Diwali

Navratri
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Navratri" promotion can run from September 15 through October 31.
notation: Navratri

Songkran
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
definition: The "Songkran" promotion can run anytime according to your ad extension scheduling.
notation: Songkran

Year End Gift
type: Concept
in scheme: CampaignManagementPromotionOccasion
top concept of: CampaignManagementPromotionOccasion
alternative label: YearEndGift
definition: The "Year-End Gift" promotion can run anytime according to your ad extension scheduling.
notation: YearEndGift

CampaignManagementReachOptimizationGoal
type: ConceptScheme
comment: Defines the reach optimization goal value set.
has top concept: Unspecified
has top concept: Max Impressions
has top concept: Max Unique Reach

Unspecified
type: Concept
in scheme: CampaignManagementReachOptimizationGoal
top concept of: CampaignManagementReachOptimizationGoal
definition: Reserved.
notation: Unspecified

Max Impressions
type: Concept
in scheme: CampaignManagementReachOptimizationGoal
top concept of: CampaignManagementReachOptimizationGoal
alternative label: MaxImpressions
definition: Reserved.
notation: MaxImpressions

Max Unique Reach
type: Concept
in scheme: CampaignManagementReachOptimizationGoal
top concept of: CampaignManagementReachOptimizationGoal
alternative label: MaxUniqueReach
definition: Reserved.
notation: MaxUniqueReach

CampaignManagementStringOperator
type: ConceptScheme
comment: Defines the operators that can be applied to remarketing list rule item string values.
has top concept: None
has top concept: Equals
has top concept: Contains
has top concept: Begins With
has top concept: Ends With
has top concept: Not Equals
has top concept: Does Not Contain
has top concept: Does Not Begin With
has top concept: Does Not End With

None
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
definition: Reserved for future use.
notation: None

Equals
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
definition: Equals the corresponding string value.
notation: Equals

Contains
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
definition: Contain the corresponding string value.
notation: Contains

Begins With
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
alternative label: BeginsWith
definition: Begin with the corresponding string value.
notation: BeginsWith

Ends With
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
alternative label: EndsWith
definition: Does not end with the corresponding string value.
notation: EndsWith

Not Equals
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
alternative label: NotEquals
definition: Does not equal the corresponding string value.
notation: NotEquals

Does Not Contain
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
alternative label: DoesNotContain
definition: Does not contain the corresponding string value.
notation: DoesNotContain

Does Not Begin With
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
alternative label: DoesNotBeginWith
definition: Does not begin with the corresponding string value.
notation: DoesNotBeginWith

Does Not End With
type: Concept
in scheme: CampaignManagementStringOperator
top concept of: CampaignManagementStringOperator
alternative label: DoesNotEndWith
definition: Does not end with the corresponding string value.
notation: DoesNotEndWith

CampaignManagementUetTagIndustry
type: ConceptScheme
comment: Defines the industry of the website associated with your UET tag.
has top concept: Adult Gambling
has top concept: Autos
has top concept: B2BServices
has top concept: B2CServices
has top concept: Cpg
has top concept: Careers Education
has top concept: Community Social Charitable Groups
has top concept: Entertainment
has top concept: Financial Services Insurance
has top concept: Government
has top concept: Health Wellness
has top concept: Real Estate
has top concept: Restaurants Food
has top concept: Retail
has top concept: Science Social Science Others
has top concept: Technology Telecommunications
has top concept: Travel Transportation
has top concept: Other
has top concept: Unknown

Adult Gambling
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: AdultGambling
definition: The industry is AdultGambling.
notation: AdultGambling

Autos
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is Autos.
notation: Autos

B2BServices
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is B2BServices.
notation: B2BServices

B2CServices
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is B2CServices.
notation: B2CServices

Cpg
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is CPG (consumer packaged goods).
notation: CPG

Careers Education
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: CareersEducation
definition: The industry is Careers/Education.
notation: CareersEducation

Community Social Charitable Groups
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: CommunitySocialCharitableGroups
definition: The industry is CommunitySocialCharitableGroups.
notation: CommunitySocialCharitableGroups

Entertainment
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is Entertainment.
notation: Entertainment

Financial Services Insurance
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: FinancialServicesInsurance
definition: The industry is FinancialServicesInsurance.
notation: FinancialServicesInsurance

Government
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is Government.
notation: Government

Health Wellness
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: HealthWellness
definition: The industry is HealthWellness.
notation: HealthWellness

Real Estate
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: RealEstate
definition: The industry is RealEstate.
notation: RealEstate

Restaurants Food
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: RestaurantsFood
definition: The industry is RestaurantsFood.
notation: RestaurantsFood

Retail
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is Retail.
notation: Retail

Science Social Science Others
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: ScienceSocialScienceOthers
definition: The industry is ScienceSocialScienceOthers.
notation: ScienceSocialScienceOthers

Technology Telecommunications
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: TechnologyTelecommunications
definition: The industry is TechnologyTelecommunications.
notation: TechnologyTelecommunications

Travel Transportation
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
alternative label: TravelTransportation
definition: The industry is TravelTransportation.
notation: TravelTransportation

Other
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is Other.
notation: Other

Unknown
type: Concept
in scheme: CampaignManagementUetTagIndustry
top concept of: CampaignManagementUetTagIndustry
definition: The industry is Unknown.
notation: Unknown

CampaignManagementUetTagTrackingStatus
type: ConceptScheme
comment: Defines the possible system-determined status values of a UET tag.
has top concept: Unverified
has top concept: Active
has top concept: Inactive

Unverified
type: Concept
in scheme: CampaignManagementUetTagTrackingStatus
top concept of: CampaignManagementUetTagTrackingStatus
definition: Microsoft Advertising hasn't received any user activity data from the UET tag on your website. It can take up to 24 hours for Microsoft Advertising to verify. If you still see this status, you either have not added the UET tag tracking code to your website or there is an issue with the setup that you need to fix.
notation: Unverified

Active
type: Concept
in scheme: CampaignManagementUetTagTrackingStatus
top concept of: CampaignManagementUetTagTrackingStatus
definition: Your UET tag is working and sending user activity data to Microsoft Advertising.
notation: Active

Inactive
type: Concept
in scheme: CampaignManagementUetTagTrackingStatus
top concept of: CampaignManagementUetTagTrackingStatus
definition: Microsoft Advertising has not received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website.
notation: Inactive

CampaignManagementValueOperator
type: ConceptScheme
comment: Defines the operators that can be applied to values within a conversion event goal.
has top concept: Equals
has top concept: Less Than
has top concept: Greater Than

Equals
type: Concept
in scheme: CampaignManagementValueOperator
top concept of: CampaignManagementValueOperator
definition: The property should be equal to the corresponding value.
notation: Equals

Less Than
type: Concept
in scheme: CampaignManagementValueOperator
top concept of: CampaignManagementValueOperator
alternative label: LessThan
definition: The property should be less than the corresponding value.
notation: LessThan

Greater Than
type: Concept
in scheme: CampaignManagementValueOperator
top concept of: CampaignManagementValueOperator
alternative label: GreaterThan
definition: The property should be greater than the corresponding value.
notation: GreaterThan

CampaignManagementVanityPharmaDisplayUrlMode
type: ConceptScheme
comment: Defines a value set for VanityPharmaDisplayUrlMode.
has top concept: Manufacturer Website Url
has top concept: Website Description

Manufacturer Website Url
type: Concept
in scheme: CampaignManagementVanityPharmaDisplayUrlMode
top concept of: CampaignManagementVanityPharmaDisplayUrlMode
alternative label: ManufacturerWebsiteUrl
definition: Replace the vanity pharma URL with the manufacturer website URL.
notation: ManufacturerWebsiteUrl

Website Description
type: Concept
in scheme: CampaignManagementVanityPharmaDisplayUrlMode
top concept of: CampaignManagementVanityPharmaDisplayUrlMode
alternative label: WebsiteDescription
definition: Replace the vanity pharma URL with a description of the website.
notation: WebsiteDescription

CampaignManagementVanityPharmaWebsiteDescription
type: ConceptScheme
comment: Defines a value set for VanityPharmaWebsiteDescription.
has top concept: Unspecified
has top concept: Prescription Treatment Website En
has top concept: Prescription Treatment Website Es
has top concept: Prescription Device Website En
has top concept: Prescription Device Website Es
has top concept: Medical Device Website En
has top concept: Medical Device Website Es
has top concept: Preventative Treatment Website En
has top concept: Preventative Treatment Website Es
has top concept: Prescription Contraception Website En
has top concept: Prescription Contraception Website Es
has top concept: Prescription Vaccine Website En
has top concept: Prescription Vaccine Website Es

Unspecified
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
definition: The website description is not specified.
notation: Unspecified

Prescription Treatment Website En
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PrescriptionTreatmentWebsiteEn
definition: A prescription treatment website with website content in English.
notation: PrescriptionTreatmentWebsite_En

Prescription Treatment Website Es
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PrescriptionTreatmentWebsiteEs
definition: A prescription treatment website with website content in Spanish (Sitio de tratamientos con receta).
notation: PrescriptionTreatmentWebsite_Es

Prescription Device Website En
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PrescriptionDeviceWebsiteEn
definition: A prescription device website with website content in English. (Sitio de dispositivos con receta).
notation: PrescriptionDeviceWebsite_En

Prescription Device Website Es
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PrescriptionDeviceWebsiteEs
definition: A prescription treatment website with website content in Spanish.
notation: PrescriptionDeviceWebsite_Es

Medical Device Website En
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: MedicalDeviceWebsiteEn
definition: A medical device website with website content in English.
notation: MedicalDeviceWebsite_En

Medical Device Website Es
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: MedicalDeviceWebsiteEs
definition: A medical device website with website content in Spanish (Sitio de dispositivos medicos).
notation: MedicalDeviceWebsite_Es

Preventative Treatment Website En
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PreventativeTreatmentWebsiteEn
definition: A preventative treatment website with website content in English.
notation: PreventativeTreatmentWebsite_En

Preventative Treatment Website Es
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PreventativeTreatmentWebsiteEs
definition: A preventative treatment website with website content in Spanish (Sitio de tratamientos preventivos).
notation: PreventativeTreatmentWebsite_Es

Prescription Contraception Website En
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PrescriptionContraceptionWebsiteEn
definition: A prescription contraception website with website content in English.
notation: PrescriptionContraceptionWebsite_En

Prescription Contraception Website Es
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PrescriptionContraceptionWebsiteEs
definition: A prescription contraception website with website content in Spanish (Sitio de anticonceptivos con receta).
notation: PrescriptionContraceptionWebsite_Es

Prescription Vaccine Website En
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PrescriptionVaccineWebsiteEn
definition: A prescription vaccine website with website content in English.
notation: PrescriptionVaccineWebsite_En

Prescription Vaccine Website Es
type: Concept
in scheme: CampaignManagementVanityPharmaWebsiteDescription
top concept of: CampaignManagementVanityPharmaWebsiteDescription
alternative label: PrescriptionVaccineWebsiteEs
definition: A prescription vaccine website with website content in Spanish (Sitio de vacunas con receta).
notation: PrescriptionVaccineWebsite_Es

CampaignManagementWebpageConditionOperand
type: ConceptScheme
comment: Defines the possible operand values that can be applied to the argument of a webpage condition for dynamic search ads.
has top concept: Unknown
has top concept: Url
has top concept: Category
has top concept: Page Title
has top concept: Page Content
has top concept: Custom Label

Unknown
type: Concept
in scheme: CampaignManagementWebpageConditionOperand
top concept of: CampaignManagementWebpageConditionOperand
definition: Reserved for future use.
notation: Unknown

Url
type: Concept
in scheme: CampaignManagementWebpageConditionOperand
top concept of: CampaignManagementWebpageConditionOperand
definition: Set a condition that the argument must match any of your site's URLs that are indexed by Bing.
notation: Url

Category
type: Concept
in scheme: CampaignManagementWebpageConditionOperand
top concept of: CampaignManagementWebpageConditionOperand
definition: Set a condition that the argument must match one of the categories that Bing thinks is applicable for your site.
notation: Category

Page Title
type: Concept
in scheme: CampaignManagementWebpageConditionOperand
top concept of: CampaignManagementWebpageConditionOperand
alternative label: PageTitle
definition: Set a condition that the argument must match any of your site's page titles that are indexed by Bing.
notation: PageTitle

Page Content
type: Concept
in scheme: CampaignManagementWebpageConditionOperand
top concept of: CampaignManagementWebpageConditionOperand
alternative label: PageContent
definition: Set a condition that the argument must match any of your site's content that is indexed by Bing.
notation: PageContent

Custom Label
type: Concept
in scheme: CampaignManagementWebpageConditionOperand
top concept of: CampaignManagementWebpageConditionOperand
alternative label: CustomLabel
definition: Set a condition that the argument must match any of your page feed custom labels. Although you can manage the page feeds source and custom labels via Bing Ads API, page feeds upload is only supported through the Microsoft Advertising web application. For more details about uploading page feeds, see the About dynamic search ads page feeds help article.
notation: CustomLabel

CampaignManagementWebpageConditionOperator
type: ConceptScheme
comment: Defines the possible operator values that can be applied to the argument of a webpage condition for dynamic search ads.
has top concept: Unknown
has top concept: Equals
has top concept: Contains

Unknown
type: Concept
in scheme: CampaignManagementWebpageConditionOperator
top concept of: CampaignManagementWebpageConditionOperator
definition: For future use.
notation: Unknown

Equals
type: Concept
in scheme: CampaignManagementWebpageConditionOperator
top concept of: CampaignManagementWebpageConditionOperator
definition: The property should be equal to the corresponding argument value.
notation: Equals

Contains
type: Concept
in scheme: CampaignManagementWebpageConditionOperator
top concept of: CampaignManagementWebpageConditionOperator
definition: The property should contain the corresponding argument value.
notation: Contains

CustomerBillingDataType
type: ConceptScheme
comment: Defines the possible formats in which to generate the billing document.
has top concept: Xml
has top concept: Pdf

Xml
type: Concept
in scheme: CustomerBillingDataType
top concept of: CustomerBillingDataType
definition: Use XML format.
notation: Xml

Pdf
type: Concept
in scheme: CustomerBillingDataType
top concept of: CustomerBillingDataType
definition: Use PDF format.
notation: Pdf

CustomerBillingInsertionOrderPendingChangesStatus
type: ConceptScheme
comment: Defines the possible status values of InsertionOrderPendingChanges that can be used to manage changes for an approved insertion order.
has top concept: Pending User Review
has top concept: Approve Changes
has top concept: Decline Changes
has top concept: Cancel Changes

Pending User Review
type: Concept
in scheme: CustomerBillingInsertionOrderPendingChangesStatus
top concept of: CustomerBillingInsertionOrderPendingChangesStatus
alternative label: PendingUserReview
definition: The changes are pending user review.
notation: PendingUserReview

Approve Changes
type: Concept
in scheme: CustomerBillingInsertionOrderPendingChangesStatus
top concept of: CustomerBillingInsertionOrderPendingChangesStatus
alternative label: ApproveChanges
definition: Approve the pending changes.
notation: ApproveChanges

Decline Changes
type: Concept
in scheme: CustomerBillingInsertionOrderPendingChangesStatus
top concept of: CustomerBillingInsertionOrderPendingChangesStatus
alternative label: DeclineChanges
definition: Decline the pending changes. You can only use this value on update if the ChangeStatus element of the InsertionOrderPendingChanges object is currently set to PendingUserReview.
notation: DeclineChanges

Cancel Changes
type: Concept
in scheme: CustomerBillingInsertionOrderPendingChangesStatus
top concept of: CustomerBillingInsertionOrderPendingChangesStatus
alternative label: CancelChanges
definition: Cancel the pending changes. This status is read-only and only the system can set the status to CancelChanges.
notation: CancelChanges

CustomerBillingInsertionOrderStatus
type: ConceptScheme
comment: Defines the possible status values of an InsertionOrder.
has top concept: Pending User Review
has top concept: Active
has top concept: Declined
has top concept: Expired
has top concept: Canceled
has top concept: Not Started
has top concept: Exhausted
has top concept: Queued

Pending User Review
type: Concept
in scheme: CustomerBillingInsertionOrderStatus
top concept of: CustomerBillingInsertionOrderStatus
alternative label: PendingUserReview
definition: You need to approve or decline an order that Microsoft Advertising created for your account. This status is read-only and can only be set by Microsoft Advertising.
notation: PendingUserReview

Active
type: Concept
in scheme: CustomerBillingInsertionOrderStatus
top concept of: CustomerBillingInsertionOrderStatus
definition: You have an approved insertion order, and your ads are eligible to run. You can also use this value on update to approve an insertion order if its Status is PendingUserReview. Once approved, the insertion order can only be updated via the InsertionOrderPendingChanges object.
notation: Active

Declined
type: Concept
in scheme: CustomerBillingInsertionOrderStatus
top concept of: CustomerBillingInsertionOrderStatus
definition: You have declined an order created by Microsoft Advertising, or the order you created has been declined. Submit a new order, contact your Microsoft Advertising account manager, or contact support. You can also use this value on update to decline an insertion order if its Status is PendingUserReview. An internal Microsoft Advertising system admin cannot use this value on update.
notation: Declined

Expired
type: Concept
in scheme: CustomerBillingInsertionOrderStatus
top concept of: CustomerBillingInsertionOrderStatus
definition: Your order has reached its end date and is no longer valid. To reenable an expired insertion order you can extend the end date via the EndDate element of the InsertionOrderPendingChanges object. Note that the StartDate of an expired insertion order cannot be updated. This status is read-only and only the system can set the status to Expired.
notation: Expired

Canceled
type: Concept
in scheme: CustomerBillingInsertionOrderStatus
top concept of: CustomerBillingInsertionOrderStatus
definition: You have canceled an order that you created or that was created by Microsoft Advertising. A canceled order cannot be reactivated. You can use this value on update to cancel an insertion order if its Status is Active, Exhausted, or NotStarted. If the insertion order Status is PendingUserReview, then only an internal Microsoft Advertising system admin can use this value on update to cancel an insertion order.
notation: Canceled

Not Started
type: Concept
in scheme: CustomerBillingInsertionOrderStatus
top concept of: CustomerBillingInsertionOrderStatus
alternative label: NotStarted
definition: You have an approved order that has not reached its start date yet. This status is read-only and only the system can set the status to NotStarted.
notation: NotStarted

Exhausted
type: Concept
in scheme: CustomerBillingInsertionOrderStatus
top concept of: CustomerBillingInsertionOrderStatus
definition: Your balance has been depleted and the order is no longer active. This status is read-only and only the system can set the status to Exhausted.
notation: Exhausted

Queued
type: Concept
in scheme: CustomerBillingInsertionOrderStatus
top concept of: CustomerBillingInsertionOrderStatus
definition: Reserved for future use.
notation: Queued

CustomerBillingOrderByField
type: ConceptScheme
comment: Defines the field order of entities returned using one of the search operations, for example SearchCoupons or SearchInsertionOrders.
has top concept: Id
has top concept: Name
has top concept: Number
has top concept: Life Cycle Status
has top concept: Coupon Class Name
has top concept: Coupon Start Date

Id
type: Concept
in scheme: CustomerBillingOrderByField
top concept of: CustomerBillingOrderByField
definition: The order is determined by a predicate identifier. This value is only supported with SearchInsertionOrders.
notation: Id

Name
type: Concept
in scheme: CustomerBillingOrderByField
top concept of: CustomerBillingOrderByField
definition: The order is determined by a predicate name. This value is only supported with SearchInsertionOrders.
notation: Name

Number
type: Concept
in scheme: CustomerBillingOrderByField
top concept of: CustomerBillingOrderByField
definition: The order is determined by a predicate number. This value is reserved for future use.
notation: Number

Life Cycle Status
type: Concept
in scheme: CustomerBillingOrderByField
top concept of: CustomerBillingOrderByField
alternative label: LifeCycleStatus
definition: The order is determined by a predicate life cycle status. This value is reserved for future use.
notation: LifeCycleStatus

Coupon Class Name
type: Concept
in scheme: CustomerBillingOrderByField
top concept of: CustomerBillingOrderByField
alternative label: CouponClassName
definition: The order is determined by a predicate coupon class name. This value is only supported with SearchCoupons.
notation: CouponClassName

Coupon Start Date
type: Concept
in scheme: CustomerBillingOrderByField
top concept of: CustomerBillingOrderByField
alternative label: CouponStartDate
definition: The order is determined by a predicate coupon start date. This value is only supported with SearchCoupons.
notation: CouponStartDate

CustomerBillingPredicateOperator
type: ConceptScheme
comment: Defines the condition of results for insertion orders returned using one of the search operations, for example SearchCoupons or SearchInsertionOrders.
has top concept: Equals
has top concept: Not Equals
has top concept: Contains
has top concept: In
has top concept: Greater Than Equals
has top concept: Less Than Equals
has top concept: Starts With
has top concept: Not Contains

Equals
type: Concept
in scheme: CustomerBillingPredicateOperator
top concept of: CustomerBillingPredicateOperator
definition: The field must equal the specified value.
notation: Equals

Not Equals
type: Concept
in scheme: CustomerBillingPredicateOperator
top concept of: CustomerBillingPredicateOperator
alternative label: NotEquals
definition: The field must not equal the specified value. Not currently supported.
notation: NotEquals

Contains
type: Concept
in scheme: CustomerBillingPredicateOperator
top concept of: CustomerBillingPredicateOperator
definition: The field must contain the specified value.
notation: Contains

In
type: Concept
in scheme: CustomerBillingPredicateOperator
top concept of: CustomerBillingPredicateOperator
definition: The field must equal one of the specified comma separated values. The maximum number of comma separated values that can be specified is 10.
notation: In

Greater Than Equals
type: Concept
in scheme: CustomerBillingPredicateOperator
top concept of: CustomerBillingPredicateOperator
alternative label: GreaterThanEquals
definition: The field must be greater than or equal to the specified value.
notation: GreaterThanEquals

Less Than Equals
type: Concept
in scheme: CustomerBillingPredicateOperator
top concept of: CustomerBillingPredicateOperator
alternative label: LessThanEquals
definition: The field must be less than or equal to the specified value.
notation: LessThanEquals

Starts With
type: Concept
in scheme: CustomerBillingPredicateOperator
top concept of: CustomerBillingPredicateOperator
alternative label: StartsWith
definition: The field must start with the specified value. Not currently supported.
notation: StartsWith

Not Contains
type: Concept
in scheme: CustomerBillingPredicateOperator
top concept of: CustomerBillingPredicateOperator
alternative label: NotContains
definition: The field must not contain the specified value. Not currently supported.
notation: NotContains

CustomerBillingSortOrder
type: ConceptScheme
comment: Defines the ascending or descending sort order of results using one of the search operations, for example SearchCoupons or SearchInsertionOrders.
has top concept: Ascending
has top concept: Descending

Ascending
type: Concept
in scheme: CustomerBillingSortOrder
top concept of: CustomerBillingSortOrder
definition: The results will be sorted ascending.
notation: Ascending

Descending
type: Concept
in scheme: CustomerBillingSortOrder
top concept of: CustomerBillingSortOrder
definition: The results will be sorted descending.
notation: Descending

CustomerManagementAccountFinancialStatus
type: ConceptScheme
comment: Defines the possible financial status values of an account.
has top concept: Proposed
has top concept: Pending Credit Check
has top concept: Clear Financial Status
has top concept: Sold To Only
has top concept: Credit Warning
has top concept: Hold
has top concept: Write Off
has top concept: Tax On Hold
has top concept: User Hold

Proposed
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
definition: For an advertiser account, this status indicates that the customer can add campaigns to the account; however, the service will not deliver the account's ads.
notation: Proposed

Pending Credit Check
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
alternative label: PendingCreditCheck
definition: Not used.
notation: PendingCreditCheck

Clear Financial Status
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
alternative label: ClearFinancialStatus
definition: The account is in good standing.
notation: ClearFinancialStatus

Sold To Only
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
alternative label: SoldToOnly
definition: Not used.
notation: SoldToOnly

Credit Warning
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
alternative label: CreditWarning
definition: Not used.
notation: CreditWarning

Hold
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
definition: For an advertiser account, this status indicates that the account is past due. The service will not deliver the account's ads until the account is settled. For a credit card account, this status indicates that the card has been declined three times. For a publisher account, this status indicates that the payout to the publisher is placed on hold by the customer service organization. The service continues to deliver the account's ads.
notation: Hold

Write Off
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
alternative label: WriteOff
definition: The account is past due; however, collection is no longer being pursued. When this status is set, the AccountLifeCycleStatus element of the AdvertiserAccount will be set to Inactive.
notation: WriteOff

Tax On Hold
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
alternative label: TaxOnHold
definition: For a publisher account, this status indicates that the publisher has yet to provide a valid tax instrument. The service continues to deliver the account's ads.
notation: TaxOnHold

User Hold
type: Concept
in scheme: CustomerManagementAccountFinancialStatus
top concept of: CustomerManagementAccountFinancialStatus
alternative label: UserHold
definition: For a publisher account, this status indicates that the payout to the publisher was placed on hold by publisher. The service continues to deliver the account's ads.
notation: UserHold

CustomerManagementAccountLifeCycleStatus
type: ConceptScheme
comment: Defines the possible status values of an account.
has top concept: Draft
has top concept: Active
has top concept: Inactive
has top concept: Pause
has top concept: Pending
has top concept: Suspended

Draft
type: Concept
in scheme: CustomerManagementAccountLifeCycleStatus
top concept of: CustomerManagementAccountLifeCycleStatus
definition: The account is in a draft state. When you add an account, the system sets the status to Draft. After the system validates the payment instrument, the status changes to Active. You cannot add another account while the customer has an account in the Draft state.
notation: Draft

Active
type: Concept
in scheme: CustomerManagementAccountLifeCycleStatus
top concept of: CustomerManagementAccountLifeCycleStatus
definition: The account is active, which means that the account and its campaigns can be managed and its ads served.
notation: Active

Inactive
type: Concept
in scheme: CustomerManagementAccountLifeCycleStatus
top concept of: CustomerManagementAccountLifeCycleStatus
definition: The account was deactivated as it generated no traffic for 15 months. To reactivate, contact Microsoft Advertising support within 30 days of deactivation.
notation: Inactive

Pause
type: Concept
in scheme: CustomerManagementAccountLifeCycleStatus
top concept of: CustomerManagementAccountLifeCycleStatus
definition: For internal use only. You may update the account and its campaigns while the account is in the paused state.
notation: Pause

Pending
type: Concept
in scheme: CustomerManagementAccountLifeCycleStatus
top concept of: CustomerManagementAccountLifeCycleStatus
definition: For internal use only. You may update the account and its campaigns while the account is in the pending state.
notation: Pending

Suspended
type: Concept
in scheme: CustomerManagementAccountLifeCycleStatus
top concept of: CustomerManagementAccountLifeCycleStatus
definition: Your account has been suspended because of suspicious activity, and no ads are eligible for delivery. Please contact Microsoft Advertising Support.
notation: Suspended

CustomerManagementAutoTagType
type: ConceptScheme
comment: Defines possible values for an account level setting that determines whether to append or replace the supported UTM tracking codes.
has top concept: Inactive
has top concept: Preserve
has top concept: Replace

Inactive
type: Concept
in scheme: CustomerManagementAutoTagType
top concept of: CustomerManagementAutoTagType
definition: Microsoft Advertising will not append any UTM tracking codes to your ad or keyword final URL.
notation: Inactive

Preserve
type: Concept
in scheme: CustomerManagementAutoTagType
top concept of: CustomerManagementAutoTagType
definition: Microsoft Advertising will automatically append the supported UTM tracking codes, and preserve any existing UTM tracking codes that you added to your ad or keyword's final URL.
notation: Preserve

Replace
type: Concept
in scheme: CustomerManagementAutoTagType
top concept of: CustomerManagementAutoTagType
definition: Microsoft Advertising will automatically append the supported UTM tracking codes, and replace any of the existing and supported UTM tracking codes that you added to your ad or keyword's final URL.
notation: Replace

CustomerManagementClientLinkStatus
type: ConceptScheme
comment: Defines the possible status values of a ClientLink.
has top concept: Link Pending
has top concept: Link Canceled
has top concept: Link Expired
has top concept: Link Accepted
has top concept: Link Declined
has top concept: Link In Progress
has top concept: Active
has top concept: Link Failed
has top concept: Unlink Requested
has top concept: Unlink Pending
has top concept: Unlink Canceled
has top concept: Unlink In Progress
has top concept: Inactive
has top concept: Unlink Failed

Link Pending
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: LinkPending
definition: The ClientLink has been added via the AddClientLinks operation. The link request has been sent and is pending approval from the client.
notation: LinkPending

Link Canceled
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: LinkCanceled
definition: The link request has been canceled by the agency. The previous status was LinkPending.
notation: LinkCanceled

Link Expired
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: LinkExpired
definition: The link is inactive due to expiry. The client did not accept or decline the request within 30 days. The previous status was LinkPending.
notation: LinkExpired

Link Accepted
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: LinkAccepted
definition: The invited client should use this value to accept the link invitation. The previous status was LinkPending.
notation: LinkAccepted

Link Declined
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: LinkDeclined
definition: The link request has been declined by the invited client. The previous status was LinkPending.
notation: LinkDeclined

Link In Progress
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: LinkInProgress
definition: The link process is in progress and either waiting for the billing transition to complete or the specified client link start date has not yet arrived. The previous readable status was LinkPending, and the previous write-only status set by the client was LinkAccepted.
notation: LinkInProgress

Active
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
definition: The link is established and the managing customer can access the client account. The previous status was LinkInProgress.
notation: Active

Link Failed
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: LinkFailed
definition: The link process failed to complete successfully. The previous status was LinkInProgress.
notation: LinkFailed

Unlink Requested
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: UnlinkRequested
definition: The agency should use this value to request an unlink. The previous status was Active.
notation: UnlinkRequested

Unlink Pending
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: UnlinkPending
definition: A request to terminate the link has been sent. The request is waiting for the system to begin the unlink progress. The previous status was Active, and the next status will be UnlinkInProgress.
notation: UnlinkPending

Unlink Canceled
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: UnlinkCanceled
definition: Reserved for future use.
notation: UnlinkCanceled

Unlink In Progress
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: UnlinkInProgress
definition: The unlink process is in progress and waiting for the billing transition to complete. The previous status was UnlinkPending.
notation: UnlinkInProgress

Inactive
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
definition: The unlink process has completed and the managing customer can no longer access the client account. The previous status was UnlinkInProgress.
notation: Inactive

Unlink Failed
type: Concept
in scheme: CustomerManagementClientLinkStatus
top concept of: CustomerManagementClientLinkStatus
alternative label: UnlinkFailed
definition: The unlink process failed to complete successfully, for example because the billing transition could not be completed. The previous status was UnlinkInProgress.
notation: UnlinkFailed

CustomerManagementCurrencyCode
type: ConceptScheme
comment: Defines a selection of currency values.
has top concept: Aed
has top concept: All
has top concept: Amd
has top concept: Ars
has top concept: Aud
has top concept: Azm
has top concept: Bgl
has top concept: Bhd
has top concept: Bnd
has top concept: Bob
has top concept: Brl
has top concept: Byb
has top concept: Bzd
has top concept: Cad
has top concept: Chf
has top concept: Clp
has top concept: Cny
has top concept: Cop
has top concept: Crc
has top concept: Czk
has top concept: Dop
has top concept: Dkk
has top concept: Dzd
has top concept: Eek
has top concept: Egp
has top concept: Eur
has top concept: Gbp
has top concept: Gel
has top concept: Gtq
has top concept: Hkd
has top concept: Hnl
has top concept: Hrk
has top concept: Huf
has top concept: Idr
has top concept: Ils
has top concept: Inr
has top concept: Iqd
has top concept: Irr
has top concept: Isk
has top concept: Jmd
has top concept: Jod
has top concept: Jpy
has top concept: Kes
has top concept: Kgs
has top concept: Krw
has top concept: Kwd
has top concept: Kzt
has top concept: Lbp
has top concept: Ltl
has top concept: Lvl
has top concept: Lyd
has top concept: Mad
has top concept: Mkd
has top concept: Mop
has top concept: Mnt
has top concept: Mvr
has top concept: Mxn
has top concept: Myr
has top concept: Nio
has top concept: Nok
has top concept: Nzd
has top concept: Omr
has top concept: Pab
has top concept: Pen
has top concept: Php
has top concept: Pkr
has top concept: Pln
has top concept: Pyg
has top concept: Qar
has top concept: Rol
has top concept: Rur
has top concept: Sar
has top concept: Sek
has top concept: Sgd
has top concept: Sit
has top concept: Skk
has top concept: Syp

Aed
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: AED

All
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: ALL

Amd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: AMD

Ars
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: ARS

Aud
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: AUD

Azm
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: AZM

Bgl
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: BGL

Bhd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: BHD

Bnd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: BND

Bob
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: BOB

Brl
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: BRL

Byb
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: BYB

Bzd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: BZD

Cad
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: CAD

Chf
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: CHF

Clp
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: CLP

Cny
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: CNY

Cop
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: COP

Crc
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: CRC

Czk
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: CZK

Dop
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: DOP

Dkk
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: DKK

Dzd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: DZD

Eek
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: EEK

Egp
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: EGP

Eur
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: EUR

Gbp
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: GBP

Gel
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: GEL

Gtq
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: GTQ

Hkd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: HKD

Hnl
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: HNL

Hrk
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: HRK

Huf
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: HUF

Idr
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: IDR

Ils
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: ILS

Inr
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: INR

Iqd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: IQD

Irr
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: IRR

Isk
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: ISK

Jmd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: JMD

Jod
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: JOD

Jpy
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: JPY

Kes
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: KES

Kgs
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: KGS

Krw
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: KRW

Kwd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: KWD

Kzt
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: KZT

Lbp
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: LBP

Ltl
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: LTL

Lvl
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: LVL

Lyd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: LYD

Mad
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: MAD

Mkd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: MKD

Mop
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: MOP

Mnt
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: MNT

Mvr
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: MVR

Mxn
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: MXN

Myr
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: MYR

Nio
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: NIO

Nok
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: NOK

Nzd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: NZD

Omr
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: OMR

Pab
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: PAB

Pen
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: PEN

Php
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: PHP

Pkr
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: PKR

Pln
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: PLN

Pyg
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: PYG

Qar
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: QAR

Rol
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: ROL

Rur
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: RUR

Sar
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: SAR

Sek
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: SEK

Sgd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: SGD

Sit
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: SIT

Skk
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: SKK

Syp
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: SYP

Thb
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: THB

Tnd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: TND

Try
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: TRY

Ttd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: TTD

Twd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: TWD

Uah
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: UAH

Usd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: USD

Uyu
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: UYU

Uzs
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: UZS

Vef
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: VEF

Yer
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: YER

Vnd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: VND

Yun
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: YUN

Zar
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: ZAR

Zwd
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: ZWD

Ngn
type: Concept
in scheme: CustomerManagementCurrencyCode
top concept of: CustomerManagementCurrencyCode
definition: The corresponding currency type.
notation: NGN

CustomerManagementCustomerFinancialStatus
type: ConceptScheme
comment: Defines the possible financial status values of a customer.
has top concept: Proposals Only
has top concept: Pending Credit Check
has top concept: Clear Financial Status
has top concept: Sold To Only
has top concept: Credit Hold
has top concept: Credit Warning

Proposals Only
type: Concept
in scheme: CustomerManagementCustomerFinancialStatus
top concept of: CustomerManagementCustomerFinancialStatus
alternative label: ProposalsOnly
definition: Not used.
notation: ProposalsOnly

Pending Credit Check
type: Concept
in scheme: CustomerManagementCustomerFinancialStatus
top concept of: CustomerManagementCustomerFinancialStatus
alternative label: PendingCreditCheck
definition: The customer is undergoing a credit check as part of the customer sign-up process. The service will not deliver the customer's ads until the credit check is complete. This status applies only to premium customers.
notation: PendingCreditCheck

Clear Financial Status
type: Concept
in scheme: CustomerManagementCustomerFinancialStatus
top concept of: CustomerManagementCustomerFinancialStatus
alternative label: ClearFinancialStatus
definition: The customer is in good standing.
notation: ClearFinancialStatus

Sold To Only
type: Concept
in scheme: CustomerManagementCustomerFinancialStatus
top concept of: CustomerManagementCustomerFinancialStatus
alternative label: SoldToOnly
definition: The customer is considered to be a credit risk. You cannot set the BillToCustomerId element of the AdvertiserAccount for a customer that has this status. This status applies only to premium customers.
notation: SoldToOnly

Credit Hold
type: Concept
in scheme: CustomerManagementCustomerFinancialStatus
top concept of: CustomerManagementCustomerFinancialStatus
alternative label: CreditHold
definition: One of the customer's accounts is past due.
notation: CreditHold

Credit Warning
type: Concept
in scheme: CustomerManagementCustomerFinancialStatus
top concept of: CustomerManagementCustomerFinancialStatus
alternative label: CreditWarning
definition: Not used.
notation: CreditWarning

CustomerManagementCustomerLifeCycleStatus
type: ConceptScheme
comment: Defines the possible status values of a customer.
has top concept: Active
has top concept: Inactive

Active
type: Concept
in scheme: CustomerManagementCustomerLifeCycleStatus
top concept of: CustomerManagementCustomerLifeCycleStatus
definition: The customer is active.
notation: Active

Inactive
type: Concept
in scheme: CustomerManagementCustomerLifeCycleStatus
top concept of: CustomerManagementCustomerLifeCycleStatus
definition: The customer is inactive, which means that the customer was deleted.
notation: Inactive

CustomerManagementEmailFormat
type: ConceptScheme
comment: Defines the possible formats of the body of an email message.
has top concept: Html
has top concept: Text

Html
type: Concept
in scheme: CustomerManagementEmailFormat
top concept of: CustomerManagementEmailFormat
definition: The format of the body of the email message is HTML.
notation: Html

Text
type: Concept
in scheme: CustomerManagementEmailFormat
top concept of: CustomerManagementEmailFormat
definition: The format of the body of the email message is plain text.
notation: Text

CustomerManagementIndustry
type: ConceptScheme
comment: Defines the possible industry segments in which a customer operates.
has top concept: Na
has top concept: Agency Sales House
has top concept: Automotive
has top concept: Consumer Packaged Goods
has top concept: Education
has top concept: Entertainment
has top concept: Financial Services
has top concept: Food Services
has top concept: Gaming
has top concept: Government Nonprofit Political
has top concept: Healthcare
has top concept: Internal
has top concept: Publishing And Web Media
has top concept: Real Estate
has top concept: Retail
has top concept: Services
has top concept: Technology
has top concept: Telecommunications
has top concept: Travel Hospitality
has top concept: Other
has top concept: Pharmaceuticals

Na
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: Not applicable.
notation: NA

Agency Sales House
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
alternative label: AgencySalesHouse
definition: The advertising agency sales house industry.
notation: AgencySalesHouse

Automotive
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The automotive industry.
notation: Automotive

Consumer Packaged Goods
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
alternative label: ConsumerPackagedGoods
definition: The consumer packaged goods industry.
notation: ConsumerPackagedGoods

Education
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The education industry.
notation: Education

Entertainment
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The entertainment industry.
notation: Entertainment

Financial Services
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
alternative label: FinancialServices
definition: The financial services industry.
notation: FinancialServices

Food Services
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
alternative label: FoodServices
definition: The food services industry.
notation: FoodServices

Gaming
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The gaming industry.
notation: Gaming

Government Nonprofit Political
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
alternative label: GovernmentNonprofitPolitical
definition: The government, non-profit, or political industry.
notation: GovernmentNonprofitPolitical

Healthcare
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The healthcare industry.
notation: Healthcare

Internal
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: This value is reserved for internal use.
notation: Internal

Publishing And Web Media
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
alternative label: PublishingAndWebMedia
definition: The publishing and web media industry.
notation: PublishingAndWebMedia

Real Estate
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
alternative label: RealEstate
definition: The real estate industry.
notation: RealEstate

Retail
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The retail industry.
notation: Retail

Services
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The services industry.
notation: Services

Technology
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The technology industry.
notation: Technology

Telecommunications
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The telecommunications industry.
notation: Telecommunications

Travel Hospitality
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
alternative label: TravelHospitality
definition: The travel and hospitality industry.
notation: TravelHospitality

Other
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: An industry that is not listed.
notation: Other

Pharmaceuticals
type: Concept
in scheme: CustomerManagementIndustry
top concept of: CustomerManagementIndustry
definition: The pharmaceuticals industry.
notation: Pharmaceuticals

CustomerManagementLCID
type: ConceptScheme
comment: Defines a selection of locale values.
has top concept: Arabic Saudi Arabia
has top concept: Bulgarian
has top concept: Chinese Taiwan
has top concept: Czech Republic Cz
has top concept: Danish Denmark
has top concept: German Germany
has top concept: Greek Greece
has top concept: English Us
has top concept: Spanish Spain
has top concept: Finnish Finland
has top concept: French France
has top concept: Hebrew Israel
has top concept: Hungary Hu
has top concept: Italian Italy
has top concept: Japanese Japan
has top concept: Korean Korea
has top concept: Dutch Netherlands
has top concept: Norwegian Norway
has top concept: Poland Polish
has top concept: Portuguese Brazil
has top concept: Romania Ro
has top concept: Russian Russia
has top concept: Croatian
has top concept: Swedish Sweden
has top concept: English Thailand
has top concept: Turkish Turkey
has top concept: English Indonesia
has top concept: Ukrainian Ukraine
has top concept: Slovenian
has top concept: Latvian
has top concept: Lithuanian
has top concept: English Vietnam
has top concept: Hindi India
has top concept: Malay Malaysia
has top concept: Filipino Philippines
has top concept: Arabic Iraq
has top concept: Chinese China
has top concept: German Switzerland
has top concept: English Uk
has top concept: Spanish Mexico
has top concept: Arabic Egypt
has top concept: Chinese Hong Kong
has top concept: German Austria
has top concept: English Australia
has top concept: Spanish Spain Modern Sort
has top concept: French Canada
has top concept: Arabic Libya
has top concept: English Canada
has top concept: Arabic Algeria
has top concept: English New Zealand
has top concept: Arabic Morocco
has top concept: English Ireland
has top concept: Arabic Tunisia
has top concept: Arabic Oman
has top concept: Spanish Venezuela
has top concept: Arabic Yemen
has top concept: Spanish Colombia
has top concept: Spanish Peru
has top concept: Arabic Jordan
has top concept: Spanish Argentina
has top concept: Arabic Lebanon
has top concept: Arabic Kuwait
has top concept: English Philippines
has top concept: Spanish Chile
has top concept: Arabic United Arab Emirates
has top concept: Arabic Bahrain
has top concept: Arabic Qatar
has top concept: English India
has top concept: English Malaysia
has top concept: English Singapore

Arabic Saudi Arabia
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicSaudiArabia
definition: Arabic (Saudi Arabia), 1025
notation: ArabicSaudiArabia

Bulgarian
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
definition: Bulgarian (Bulgaria), 1026
notation: Bulgarian

Chinese Taiwan
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ChineseTaiwan
definition: Chinese (Taiwan), 1028
notation: ChineseTaiwan

Czech Republic Cz
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: CzechRepublicCz
definition: Czech (Czech Republic), 1029
notation: CzechRepublicCZ

Danish Denmark
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: DanishDenmark
definition: Danish (Denmark), 1030
notation: DanishDenmark

German Germany
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: GermanGermany
definition: German (Germany), 1031
notation: GermanGermany

Greek Greece
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: GreekGreece
definition: Greek (Greece), 1032
notation: GreekGreece

English Us
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishUs
definition: English (United States), 1033
notation: EnglishUS

Spanish Spain
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SpanishSpain
definition: Spanish (Spain), 1034
notation: SpanishSpain

Finnish Finland
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: FinnishFinland
definition: Finnish (Finland), 1035
notation: FinnishFinland

French France
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: FrenchFrance
definition: French (France), 1036
notation: FrenchFrance

Hebrew Israel
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: HebrewIsrael
definition: Hebrew (Israel), 1037
notation: HebrewIsrael

Hungary Hu
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: HungaryHu
definition: Hungarian (Hungary), 1038
notation: HungaryHU

Italian Italy
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ItalianItaly
definition: Italian (Italy), 1040
notation: ItalianItaly

Japanese Japan
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: JapaneseJapan
definition: Japanese (Japan), 1041
notation: JapaneseJapan

Korean Korea
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: KoreanKorea
definition: Korean (Korea), 1042
notation: KoreanKorea

Dutch Netherlands
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: DutchNetherlands
definition: Dutch (Netherlands), 1043
notation: DutchNetherlands

Norwegian Norway
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: NorwegianNorway
definition: Norwegian (Norway), 1044
notation: NorwegianNorway

Poland Polish
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: PolandPolish
definition: Polish (Poland), 1045
notation: PolandPolish

Portuguese Brazil
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: PortugueseBrazil
definition: Portuguese (Brazil), 1046
notation: PortugueseBrazil

Romania Ro
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: RomaniaRo
definition: Romanian (Romania), 1048
notation: RomaniaRO

Russian Russia
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: RussianRussia
definition: Russian (Russia), 1049
notation: RussianRussia

Croatian
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
definition: Croatian (Croatia), 1050
notation: Croatian

Swedish Sweden
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SwedishSweden
definition: Swedish (Sweden), 1053
notation: SwedishSweden

English Thailand
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishThailand
definition: English (Thailand), 1054
notation: EnglishThailand

Turkish Turkey
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: TurkishTurkey
definition: Turkish (Turkey), 1055
notation: TurkishTurkey

English Indonesia
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishIndonesia
definition: English (Indonesia), 1057
notation: EnglishIndonesia

Ukrainian Ukraine
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: UkrainianUkraine
definition: Ukranian (Ukraine), 1058
notation: UkrainianUkraine

Slovenian
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
definition: Slovenian (Slovenia), 1060
notation: Slovenian

Latvian
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
definition: Latvian (Latvia), 1062
notation: Latvian

Lithuanian
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
definition: Lithuanian (Lithuania), 1063
notation: Lithuanian

English Vietnam
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishVietnam
definition: English (Vietnam), 1066
notation: EnglishVietnam

Hindi India
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: HindiIndia
definition: Hindi (India), 1081
notation: HindiIndia

Malay Malaysia
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: MalayMalaysia
definition: Malay (Malaysia), 1086
notation: MalayMalaysia

Filipino Philippines
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: FilipinoPhilippines
definition: Filipino (Philippines), 1124
notation: FilipinoPhilippines

Arabic Iraq
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicIraq
definition: Arabic (Iraq), 2049
notation: ArabicIraq

Chinese China
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ChineseChina
definition: Chinese (China), 2052
notation: ChineseChina

German Switzerland
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: GermanSwitzerland
definition: German (Switzerland), 2055
notation: GermanSwitzerland

English Uk
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishUk
definition: English (United Kingdom), 2057
notation: EnglishUK

Spanish Mexico
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SpanishMexico
definition: Spanish (Mexico), 2058
notation: SpanishMexico

Arabic Egypt
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicEgypt
definition: Arabic (Egypt), 3073
notation: ArabicEgypt

Chinese Hong Kong
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ChineseHongKong
definition: Chinese (Hong Kong SAR), 3076
notation: ChineseHongKong

German Austria
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: GermanAustria
definition: German (Austria), 3079
notation: GermanAustria

English Australia
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishAustralia
definition: English (Australia), 3081
notation: EnglishAustralia

Spanish Spain Modern Sort
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SpanishSpainModernSort
notation: SpanishSpainModernSort

French Canada
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: FrenchCanada
definition: French (Canada), 3084
notation: FrenchCanada

Arabic Libya
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicLibya
definition: Arabic (Libya), 4097
notation: ArabicLibya

English Canada
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishCanada
definition: English (Canada), 4105
notation: EnglishCanada

Arabic Algeria
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicAlgeria
definition: Arabic (Algeria), 5121
notation: ArabicAlgeria

English New Zealand
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishNewZealand
definition: English (New Zealand), 5129
notation: EnglishNewZealand

Arabic Morocco
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicMorocco
definition: Arabic (Morocco), 6145
notation: ArabicMorocco

English Ireland
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishIreland
definition: English (Ireland), 6153
notation: EnglishIreland

Arabic Tunisia
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicTunisia
definition: Arabic (Tunisia), 7169
notation: ArabicTunisia

Arabic Oman
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicOman
definition: Arabic (Oman), 8193
notation: ArabicOman

Spanish Venezuela
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SpanishVenezuela
definition: Spanish (Venezuela), 8202
notation: SpanishVenezuela

Arabic Yemen
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicYemen
definition: Arabic (Yemen), 9217
notation: ArabicYemen

Spanish Colombia
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SpanishColombia
definition: Spanish (Colombia), 9226
notation: SpanishColombia

Spanish Peru
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SpanishPeru
definition: Spanish (Peru), 10250
notation: SpanishPeru

Arabic Jordan
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicJordan
definition: Arabic (Jordan), 11265
notation: ArabicJordan

Spanish Argentina
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SpanishArgentina
definition: Spanish (Argentina), 11274
notation: SpanishArgentina

Arabic Lebanon
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicLebanon
definition: Arabic (Lebanon), 12289
notation: ArabicLebanon

Arabic Kuwait
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicKuwait
definition: Arabic (Kuwait), 13313
notation: ArabicKuwait

English Philippines
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishPhilippines
definition: English (Philippines), 13321
notation: EnglishPhilippines

Spanish Chile
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: SpanishChile
definition: Spanish (Chile), 13322
notation: SpanishChile

Arabic United Arab Emirates
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicUnitedArabEmirates
definition: Arabic (United Arab Emirates), 14337
notation: ArabicUnitedArabEmirates

Arabic Bahrain
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicBahrain
definition: Arabic (Bahrain), 15361
notation: ArabicBahrain

Arabic Qatar
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: ArabicQatar
definition: Arabic (Qatar), 16385
notation: ArabicQatar

English India
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishIndia
definition: English (India), 16393
notation: EnglishIndia

English Malaysia
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishMalaysia
definition: English (Malaysia), 17417
notation: EnglishMalaysia

English Singapore
type: Concept
in scheme: CustomerManagementLCID
top concept of: CustomerManagementLCID
alternative label: EnglishSingapore
definition: English (Singapore), 18441
notation: EnglishSingapore

CustomerManagementLanguageType
type: ConceptScheme
comment: Defines a selection of language values.
has top concept: Danish
has top concept: Dutch
has top concept: English
has top concept: Finnish
has top concept: French
has top concept: German
has top concept: Italian
has top concept: Japanese
has top concept: Norwegian
has top concept: Portuguese
has top concept: Swedish
has top concept: Spanish
has top concept: Arabic
has top concept: Hebrew
has top concept: Korean
has top concept: Russian
has top concept: Traditional Chinese
has top concept: Simplified Chinese
has top concept: Thai
has top concept: Turkish
has top concept: Filipino
has top concept: Indonesian
has top concept: Polish
has top concept: Vietnamese
has top concept: Malay
has top concept: Ukrainian
has top concept: Czech
has top concept: Romanian
has top concept: Greek
has top concept: Hungarian
has top concept: Hindi
has top concept: Bulgarian
has top concept: Lithuanian
has top concept: Croatian
has top concept: Latvian
has top concept: Slovenian

Danish
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Danish

Dutch
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Dutch

English
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: English

Finnish
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Finnish

French
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: French

German
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: German

Italian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Italian

Japanese
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Japanese

Norwegian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Norwegian

Portuguese
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Portuguese

Swedish
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Swedish

Spanish
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Spanish

Arabic
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Arabic

Hebrew
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Hebrew

Korean
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Korean

Russian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Russian

Traditional Chinese
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
alternative label: TraditionalChinese
definition: The corresponding language type.
notation: TraditionalChinese

Simplified Chinese
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
alternative label: SimplifiedChinese
definition: The corresponding language type.
notation: SimplifiedChinese

Thai
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Thai

Turkish
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Turkish

Filipino
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Filipino

Indonesian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Indonesian

Polish
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Polish

Vietnamese
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Vietnamese

Malay
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Malay

Ukrainian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Ukrainian

Czech
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Czech

Romanian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Romanian

Greek
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Greek

Hungarian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Hungarian

Hindi
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Hindi

Bulgarian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Bulgarian

Lithuanian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Lithuanian

Croatian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Croatian

Latvian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Latvian

Slovenian
type: Concept
in scheme: CustomerManagementLanguageType
top concept of: CustomerManagementLanguageType
definition: The corresponding language type.
notation: Slovenian

CustomerManagementOrderByField
type: ConceptScheme
comment: Defines the field order of entities returned using one of the search operations, for example SearchAccounts, SearchClientLinks, or SearchCustomers.
has top concept: Id
has top concept: Name
has top concept: Number
has top concept: Life Cycle Status
has top concept: Coupon Class Name
has top concept: Coupon Start Date

Id
type: Concept
in scheme: CustomerManagementOrderByField
top concept of: CustomerManagementOrderByField
definition: The order is determined by a predicate identifier.
notation: Id

Name
type: Concept
in scheme: CustomerManagementOrderByField
top concept of: CustomerManagementOrderByField
definition: The order is determined by a predicate name.
notation: Name

Number
type: Concept
in scheme: CustomerManagementOrderByField
top concept of: CustomerManagementOrderByField
definition: The order is determined by a predicate number.
notation: Number

Life Cycle Status
type: Concept
in scheme: CustomerManagementOrderByField
top concept of: CustomerManagementOrderByField
alternative label: LifeCycleStatus
definition: The order is determined by a predicate life cycle status.
notation: LifeCycleStatus

Coupon Class Name
type: Concept
in scheme: CustomerManagementOrderByField
top concept of: CustomerManagementOrderByField
alternative label: CouponClassName
definition: This value is not supported with the customer management service.
notation: CouponClassName

Coupon Start Date
type: Concept
in scheme: CustomerManagementOrderByField
top concept of: CustomerManagementOrderByField
alternative label: CouponStartDate
definition: This value is not supported with the customer management service.
notation: CouponStartDate

CustomerManagementPaymentMethodType
type: ConceptScheme
comment: Defines possible payment methods for a Microsoft Advertising account.
has top concept: Credit Card
has top concept: Invoice
has top concept: Check
has top concept: Electronic Funds Transfer
has top concept: Pay Pal
has top concept: Elv
has top concept: Offline Payment Method
has top concept: Vba
has top concept: Boleto

Credit Card
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
alternative label: CreditCard
definition: The payments are made with a credit card. If you use a credit card, the card is charged when the account balance (the amount of accrued advertising charges) reaches an internally defined threshold.
notation: CreditCard

Invoice
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
definition: An invoice is sent to the customer requesting payment. If you use the invoice method, the customer specified in the BillToCustomerId element of the AdvertiserAccount is invoiced at the end of the each month.
notation: Invoice

Check
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
definition: The payments are made with a check. Note: Over the next several months, Microsoft Advertising will remove physical checks as an accepted payment method. If your existing payment method is check/bank transfer, this payment method will not be removed. If you're using checks to add funds to your prepay balance or to pay your monthly invoice, we recommend you switch to the bank transfer option. This action must be initiated with your financial institution. Learn more about bank transfer options.
notation: Check

Electronic Funds Transfer
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
alternative label: ElectronicFundsTransfer
definition: The payments are made with an electronic funds transfer.
notation: ElectronicFundsTransfer

Pay Pal
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
alternative label: PayPal
definition: A payment service that allows customers to pay for their Microsoft Advertising transactions online. A verified PayPal account is needed, meaning that it needs a valid payment method backing it up for it to be used within Microsoft Advertising.
notation: PayPal

Elv
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
definition: The ELV value represents the SEPA payment method. SEPA is a form of a direct debit in Europe. With SEPA Microsoft Advertising validates a customer's bank account by making a small deposit that needs to be verified in Microsoft Advertising. This process takes some time but helps ensure the security of a customer's SEPA account. SEPA is currently only supported in Germany and activity must be billed in EUR currency. SEPA is only allowed to be used to fund prepay accounts.
notation: ELV

Offline Payment Method
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
alternative label: OfflinePaymentMethod
definition: Meant to signal when a customer is funding a prepay account by making payment via a check or a bank transfer. When using such a payment method customers must include their Microsoft Advertising account number for us to process the payment.
notation: OfflinePaymentMethod

Vba
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
definition: Virtual Bank Account is a form of payment used widely in Taiwan. Microsoft Advertising allows customers to use VBA to fund their prepay accounts by giving them the ability to print a payment slip that they can use to make payment at various locations in Taiwan (e.g. Post offices and banks). This payment method is only supported in Taiwan and activity must be billed in TWD currency.
notation: VBA

Boleto
type: Concept
in scheme: CustomerManagementPaymentMethodType
top concept of: CustomerManagementPaymentMethodType
definition: Boleto is a form of payment used widely in Brazil. Microsoft Advertising allows customers to use Boleto to fund their prepay accounts by giving them the ability to print a payment slip that they can use to make payment at various locations in Brazil (e.g. Post offices and banks). This payment method is only supported in Brazil and activity must be billed in BRL currency.
notation: Boleto

CustomerManagementPredicateOperator
type: ConceptScheme
comment: Defines the condition of results for one of the search operations, for example SearchAccounts, SearchClientLinks, or SearchCustomers.
has top concept: Equals
has top concept: Not Equals
has top concept: Contains
has top concept: In
has top concept: Greater Than Equals
has top concept: Less Than Equals
has top concept: Starts With
has top concept: Not Contains

Equals
type: Concept
in scheme: CustomerManagementPredicateOperator
top concept of: CustomerManagementPredicateOperator
definition: The field must equal the specified value.
notation: Equals

Not Equals
type: Concept
in scheme: CustomerManagementPredicateOperator
top concept of: CustomerManagementPredicateOperator
alternative label: NotEquals
definition: The field must not equal the specified value. Not currently supported.
notation: NotEquals

Contains
type: Concept
in scheme: CustomerManagementPredicateOperator
top concept of: CustomerManagementPredicateOperator
definition: The field must contain the specified value.
notation: Contains

In
type: Concept
in scheme: CustomerManagementPredicateOperator
top concept of: CustomerManagementPredicateOperator
definition: The field must equal one of the specified comma separated values. The maximum number of comma separated values that can be specified is 10.
notation: In

Greater Than Equals
type: Concept
in scheme: CustomerManagementPredicateOperator
top concept of: CustomerManagementPredicateOperator
alternative label: GreaterThanEquals
definition: The field must be greater than or equal to the specified value.
notation: GreaterThanEquals

Less Than Equals
type: Concept
in scheme: CustomerManagementPredicateOperator
top concept of: CustomerManagementPredicateOperator
alternative label: LessThanEquals
definition: The field must be less than or equal to the specified value.
notation: LessThanEquals

Starts With
type: Concept
in scheme: CustomerManagementPredicateOperator
top concept of: CustomerManagementPredicateOperator
alternative label: StartsWith
definition: The field must start with the specified value. Not currently supported.
notation: StartsWith

Not Contains
type: Concept
in scheme: CustomerManagementPredicateOperator
top concept of: CustomerManagementPredicateOperator
alternative label: NotContains
definition: The field must not contain the specified value. Not currently supported.
notation: NotContains

CustomerManagementSecretQuestion
type: ConceptScheme
comment: Defines the possible secret questions that users can choose from to help them recall their password.
has top concept: None
has top concept: Favorite Pets Name
has top concept: Favorite Movie
has top concept: Anniversary
has top concept: Father Middle Name
has top concept: Spouse Middle Name
has top concept: First Child Middle Name
has top concept: High School Name
has top concept: Favorite Teacher Name
has top concept: Favorite Sports Team

None
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
definition: Do not specify this value. If you specify this value, adding or updating the user will fail.
notation: None

Favorite Pets Name
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
alternative label: FavoritePetsName
definition: The name of your favorite pet.
notation: FavoritePetsName

Favorite Movie
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
alternative label: FavoriteMovie
definition: The title of your favorite movie.
notation: FavoriteMovie

Anniversary
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
definition: An anniversary date.
notation: Anniversary

Father Middle Name
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
alternative label: FatherMiddleName
definition: The middle name of your father.
notation: FatherMiddleName

Spouse Middle Name
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
alternative label: SpouseMiddleName
definition: The middle name of your spouse.
notation: SpouseMiddleName

First Child Middle Name
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
alternative label: FirstChildMiddleName
definition: The middle name of your first child.
notation: FirstChildMiddleName

High School Name
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
alternative label: HighSchoolName
definition: The name of the high school that you attended.
notation: HighSchoolName

Favorite Teacher Name
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
alternative label: FavoriteTeacherName
definition: The name of your favorite teacher.
notation: FavoriteTeacherName

Favorite Sports Team
type: Concept
in scheme: CustomerManagementSecretQuestion
top concept of: CustomerManagementSecretQuestion
alternative label: FavoriteSportsTeam
definition: The name of your favorite sports team.
notation: FavoriteSportsTeam

CustomerManagementServiceLevel
type: ConceptScheme
comment: For internal use only.
has top concept: Self Serve
has top concept: Self Serve Trusted
has top concept: Premium
has top concept: Internal
has top concept: Select

Self Serve
type: Concept
in scheme: CustomerManagementServiceLevel
top concept of: CustomerManagementServiceLevel
alternative label: SelfServe
definition: For internal use only.
notation: SelfServe

Self Serve Trusted
type: Concept
in scheme: CustomerManagementServiceLevel
top concept of: CustomerManagementServiceLevel
alternative label: SelfServeTrusted
definition: For internal use only.
notation: SelfServeTrusted

Premium
type: Concept
in scheme: CustomerManagementServiceLevel
top concept of: CustomerManagementServiceLevel
definition: For internal use only.
notation: Premium

Internal
type: Concept
in scheme: CustomerManagementServiceLevel
top concept of: CustomerManagementServiceLevel
definition: For internal use only.
notation: Internal

Select
type: Concept
in scheme: CustomerManagementServiceLevel
top concept of: CustomerManagementServiceLevel
definition: For internal use only.
notation: Select

CustomerManagementSortOrder
type: ConceptScheme
comment: Defines the ascending or descending sort order of results for one of the search operations, for example SearchAccounts, SearchClientLinks, or SearchCustomers.
has top concept: Ascending
has top concept: Descending

Ascending
type: Concept
in scheme: CustomerManagementSortOrder
top concept of: CustomerManagementSortOrder
definition: The results will be sorted ascending.
notation: Ascending

Descending
type: Concept
in scheme: CustomerManagementSortOrder
top concept of: CustomerManagementSortOrder
definition: The results will be sorted descending.
notation: Descending

CustomerManagementTaxCertificateStatus
type: ConceptScheme
comment: Defines the TaxCertificateStatus Value Set.
has top concept: Valid
has top concept: Invalid
has top concept: Pending

Valid
type: Concept
in scheme: CustomerManagementTaxCertificateStatus
top concept of: CustomerManagementTaxCertificateStatus
definition: The status of the tax certificate is Valid.
notation: Valid

Invalid
type: Concept
in scheme: CustomerManagementTaxCertificateStatus
top concept of: CustomerManagementTaxCertificateStatus
definition: The status of the tax certificate is Invalid.
notation: Invalid

Pending
type: Concept
in scheme: CustomerManagementTaxCertificateStatus
top concept of: CustomerManagementTaxCertificateStatus
definition: The status of the tax certificate is Pending.
notation: Pending

CustomerManagementTimeZoneType
type: ConceptScheme
comment: Defines the possible time zones for the customer management service.
has top concept: Nukualofa
has top concept: Fiji Kamchatka Marshall Island
has top concept: Auckland Wellington
has top concept: Solomon Island New Caledonia
has top concept: Vladivostok
has top concept: Hobart
has top concept: Guam Port Moresby
has top concept: Canberra Melbourne Sydney
has top concept: Brisbane
has top concept: Darwin
has top concept: Adelaide
has top concept: Yakutsk
has top concept: Seoul
has top concept: Osaka Sapporo Tokyo
has top concept: Taipei
has top concept: Perth
has top concept: Kuala Lumpur Singapore
has top concept: Irkutsk Ulaan Bataar
has top concept: Beijing Chongqing Hong Kong Urumqi
has top concept: Krasnoyarsk
has top concept: Bangkok Hanoi Jakarta
has top concept: Rangoon
has top concept: Sri Jayawardenepura
has top concept: Astana Dhaka
has top concept: Almaty Novosibirsk
has top concept: Kathmandu
has top concept: Chennai Kolkata Mumbai New Delhi
has top concept: Islamabad Karachi Tashkent
has top concept: Ekaterinburg
has top concept: Kabul
has top concept: Baku Tbilisi Yerevan
has top concept: Abu Dhabi Muscat
has top concept: Tehran
has top concept: Nairobi
has top concept: Moscow St Petersburg Volgograd
has top concept: Kuwait Riyadh
has top concept: Baghdad
has top concept: Jerusalem
has top concept: Helsinki Kyiv Riga Sofia Tallinn Vilnius
has top concept: Harare Pretoria
has top concept: Cairo
has top concept: Bucharest
has top concept: Athens Buckarest Istanbul
has top concept: West Central Africa
has top concept: Sarajevo Skopje Warsaw Zagreb
has top concept: Brussels Copenhagen Madrid Paris
has top concept: Belgrade Bratislava Budapest Ljubljana Prague
has top concept: Amsterdam Berlin Bern Rome Stockholm Vienna
has top concept: Casablanca Monrovia
has top concept: Greenwich Mean Time Dublin Edinburgh Lisbon London
has top concept: Azores
has top concept: Cape Verde Island
has top concept: Mid Atlantic
has top concept: Brasilia
has top concept: Buenos Aires Georgetown
has top concept: Greenland
has top concept: Newfoundland
has top concept: Atlantic Time Canada
has top concept: Caracas La Paz
has top concept: Santiago
has top concept: Bogota Lima Quito
has top concept: Eastern Time Us Canada
has top concept: Indiana East
has top concept: Central America
has top concept: Central Time Us Canada
has top concept: Guadalajara Mexico City Monterrey
has top concept: Saskatchewan
has top concept: Arizona
has top concept: Chihuahua La Paz Mazatlan
has top concept: Mountain Time Us Canada
has top concept: Pacific Time Us Canada Tijuana
has top concept: Alaska
has top concept: Hawaii
has top concept: Midway Island And Samoa
has top concept: International Date Line West

Nukualofa
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Nukualofa

Fiji Kamchatka Marshall Island
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: FijiKamchatkaMarshallIsland
definition: The corresponding time zone type.
notation: FijiKamchatkaMarshallIsland

Auckland Wellington
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: AucklandWellington
definition: The corresponding time zone type.
notation: AucklandWellington

Solomon Island New Caledonia
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: SolomonIslandNewCaledonia
definition: The corresponding time zone type.
notation: SolomonIslandNewCaledonia

Vladivostok
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Vladivostok

Hobart
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Hobart

Guam Port Moresby
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: GuamPortMoresby
definition: The corresponding time zone type.
notation: GuamPortMoresby

Canberra Melbourne Sydney
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: CanberraMelbourneSydney
definition: The corresponding time zone type.
notation: CanberraMelbourneSydney

Brisbane
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Brisbane

Darwin
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Darwin

Adelaide
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Adelaide

Yakutsk
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Yakutsk

Seoul
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Seoul

Osaka Sapporo Tokyo
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: OsakaSapporoTokyo
definition: The corresponding time zone type.
notation: OsakaSapporoTokyo

Taipei
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Taipei

Perth
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Perth

Kuala Lumpur Singapore
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: KualaLumpurSingapore
definition: The corresponding time zone type.
notation: KualaLumpurSingapore

Irkutsk Ulaan Bataar
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: IrkutskUlaanBataar
definition: The corresponding time zone type.
notation: IrkutskUlaanBataar

Beijing Chongqing Hong Kong Urumqi
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: BeijingChongqingHongKongUrumqi
definition: The corresponding time zone type.
notation: BeijingChongqingHongKongUrumqi

Krasnoyarsk
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Krasnoyarsk

Bangkok Hanoi Jakarta
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: BangkokHanoiJakarta
definition: The corresponding time zone type.
notation: BangkokHanoiJakarta

Rangoon
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Rangoon

Sri Jayawardenepura
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: SriJayawardenepura
definition: The corresponding time zone type.
notation: SriJayawardenepura

Astana Dhaka
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: AstanaDhaka
definition: The corresponding time zone type.
notation: AstanaDhaka

Almaty Novosibirsk
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: AlmatyNovosibirsk
definition: The corresponding time zone type.
notation: AlmatyNovosibirsk

Kathmandu
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Kathmandu

Chennai Kolkata Mumbai New Delhi
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: ChennaiKolkataMumbaiNewDelhi
definition: The corresponding time zone type.
notation: ChennaiKolkataMumbaiNewDelhi

Islamabad Karachi Tashkent
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: IslamabadKarachiTashkent
definition: The corresponding time zone type.
notation: IslamabadKarachiTashkent

Ekaterinburg
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Ekaterinburg

Kabul
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Kabul

Baku Tbilisi Yerevan
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: BakuTbilisiYerevan
definition: The corresponding time zone type.
notation: BakuTbilisiYerevan

Abu Dhabi Muscat
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: AbuDhabiMuscat
definition: The corresponding time zone type.
notation: AbuDhabiMuscat

Tehran
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Tehran

Nairobi
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Nairobi

Moscow St Petersburg Volgograd
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: MoscowStPetersburgVolgograd
definition: The corresponding time zone type.
notation: MoscowStPetersburgVolgograd

Kuwait Riyadh
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: KuwaitRiyadh
definition: The corresponding time zone type.
notation: KuwaitRiyadh

Baghdad
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Baghdad

Jerusalem
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Jerusalem

Helsinki Kyiv Riga Sofia Tallinn Vilnius
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: HelsinkiKyivRigaSofiaTallinnVilnius
definition: The corresponding time zone type.
notation: HelsinkiKyivRigaSofiaTallinnVilnius

Harare Pretoria
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: HararePretoria
definition: The corresponding time zone type.
notation: HararePretoria

Cairo
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Cairo

Bucharest
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Bucharest

Athens Buckarest Istanbul
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: AthensBuckarestIstanbul
definition: The corresponding time zone type.
notation: AthensBuckarestIstanbul

West Central Africa
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: WestCentralAfrica
definition: The corresponding time zone type.
notation: WestCentralAfrica

Sarajevo Skopje Warsaw Zagreb
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: SarajevoSkopjeWarsawZagreb
definition: The corresponding time zone type.
notation: SarajevoSkopjeWarsawZagreb

Brussels Copenhagen Madrid Paris
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: BrusselsCopenhagenMadridParis
definition: The corresponding time zone type.
notation: BrusselsCopenhagenMadridParis

Belgrade Bratislava Budapest Ljubljana Prague
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: BelgradeBratislavaBudapestLjubljanaPrague
definition: The corresponding time zone type.
notation: BelgradeBratislavaBudapestLjubljanaPrague

Amsterdam Berlin Bern Rome Stockholm Vienna
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: AmsterdamBerlinBernRomeStockholmVienna
definition: The corresponding time zone type.
notation: AmsterdamBerlinBernRomeStockholmVienna

Casablanca Monrovia
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: CasablancaMonrovia
definition: The corresponding time zone type.
notation: CasablancaMonrovia

Greenwich Mean Time Dublin Edinburgh Lisbon London
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: GreenwichMeanTimeDublinEdinburghLisbonLondon
definition: The corresponding time zone type.
notation: GreenwichMeanTimeDublinEdinburghLisbonLondon

Azores
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Azores

Cape Verde Island
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: CapeVerdeIsland
definition: The corresponding time zone type.
notation: CapeVerdeIsland

Mid Atlantic
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: MidAtlantic
definition: The corresponding time zone type.
notation: MidAtlantic

Brasilia
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Brasilia

Buenos Aires Georgetown
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: BuenosAiresGeorgetown
definition: The corresponding time zone type.
notation: BuenosAiresGeorgetown

Greenland
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Greenland

Newfoundland
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Newfoundland

Atlantic Time Canada
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: AtlanticTimeCanada
definition: The corresponding time zone type.
notation: AtlanticTimeCanada

Caracas La Paz
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: CaracasLaPaz
definition: The corresponding time zone type.
notation: CaracasLaPaz

Santiago
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Santiago

Bogota Lima Quito
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: BogotaLimaQuito
definition: The corresponding time zone type.
notation: BogotaLimaQuito

Eastern Time Us Canada
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: EasternTimeUsCanada
definition: The corresponding time zone type.
notation: EasternTimeUSCanada

Indiana East
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: IndianaEast
definition: The corresponding time zone type.
notation: IndianaEast

Central America
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: CentralAmerica
definition: The corresponding time zone type.
notation: CentralAmerica

Central Time Us Canada
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: CentralTimeUsCanada
definition: The corresponding time zone type.
notation: CentralTimeUSCanada

Guadalajara Mexico City Monterrey
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: GuadalajaraMexicoCityMonterrey
definition: The corresponding time zone type.
notation: GuadalajaraMexicoCityMonterrey

Saskatchewan
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Saskatchewan

Arizona
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Arizona

Chihuahua La Paz Mazatlan
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: ChihuahuaLaPazMazatlan
definition: The corresponding time zone type.
notation: ChihuahuaLaPazMazatlan

Mountain Time Us Canada
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: MountainTimeUsCanada
definition: The corresponding time zone type.
notation: MountainTimeUSCanada

Pacific Time Us Canada Tijuana
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: PacificTimeUsCanadaTijuana
definition: The corresponding time zone type.
notation: PacificTimeUSCanadaTijuana

Alaska
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Alaska

Hawaii
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
definition: The corresponding time zone type.
notation: Hawaii

Midway Island And Samoa
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: MidwayIslandAndSamoa
definition: The corresponding time zone type.
notation: MidwayIslandAndSamoa

International Date Line West
type: Concept
in scheme: CustomerManagementTimeZoneType
top concept of: CustomerManagementTimeZoneType
alternative label: InternationalDateLineWest
definition: The corresponding time zone type.
notation: InternationalDateLineWest

CustomerManagementUserLifeCycleStatus
type: ConceptScheme
comment: Defines the possible status values of a user.
has top concept: Pending
has top concept: Active
has top concept: Inactive
has top concept: Deleted

Pending
type: Concept
in scheme: CustomerManagementUserLifeCycleStatus
top concept of: CustomerManagementUserLifeCycleStatus
definition: The user is a new user who has not been activated. The user is sent notification about how to activate the account. After the user activates the account, the status changes to Active. This status is deprecated and is only applicable for managed user credentials, and not for Microsoft account (MSA) users.
notation: Pending

Active
type: Concept
in scheme: CustomerManagementUserLifeCycleStatus
top concept of: CustomerManagementUserLifeCycleStatus
definition: The user is active.
notation: Active

Inactive
type: Concept
in scheme: CustomerManagementUserLifeCycleStatus
top concept of: CustomerManagementUserLifeCycleStatus
definition: Reserved for internal use. The user was disabled by the system.
notation: Inactive

Deleted
type: Concept
in scheme: CustomerManagementUserLifeCycleStatus
top concept of: CustomerManagementUserLifeCycleStatus
definition: Reserved for internal use. The user was deleted.
notation: Deleted

ReportingAccountPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AccountPerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Currency Code
has top concept: Ad Distribution
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Low Quality Clicks
has top concept: Low Quality Clicks Percent
has top concept: Low Quality Impressions
has top concept: Low Quality Impressions Percent
has top concept: Low Quality Conversions
has top concept: Low Quality Conversion Rate
has top concept: Device Type
has top concept: Device Os
has top concept: Impression Share Percent
has top concept: Impression Lost To Budget Percent
has top concept: Impression Lost To Rank Agg Percent
has top concept: Phone Impressions
has top concept: Phone Calls
has top concept: Ptr
has top concept: Network
has top concept: Top Vs Other
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Account Status
has top concept: Low Quality General Clicks
has top concept: Low Quality Sophisticated Clicks
has top concept: Exact Match Impression Share Percent
has top concept: Customer Id
has top concept: Customer Name
has top concept: Click Share Percent
has top concept: Absolute Top Impression Share Percent
has top concept: Top Impression Share Lost To Rank Percent
has top concept: Top Impression Share Lost To Budget Percent
has top concept: Absolute Top Impression Share Lost To Rank Percent
has top concept: Absolute Top Impression Share Lost To Budget Percent
has top concept: Top Impression Share Percent
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Audience Impression Share Percent
has top concept: Audience Impression Lost To Rank Percent
has top concept: Audience Impression Lost To Budget Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: Low Quality Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue
has top concept: Video Views
has top concept: View Through Rate
has top concept: Average Cpv
has top concept: Video Views At25Percent
has top concept: Video Views At50Percent

Account Name
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Currency Code
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Ad Distribution
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Impressions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Low Quality Clicks
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualityClicks
definition: Clicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks. For more information, see Microsoft Advertising click measurement: description of methodology. Note: In the Microsoft Advertising reporting UI, LowQualityClicks is displayed as Low quality clicks (not charged).
notation: LowQualityClicks

Low Quality Clicks Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualityClicksPercent
definition: The low-quality clicks as a percentage. The formula for calculating the low quality clicks percentage is (LowQualityClicks / (Clicks + LowQualityClicks )) x 100.
notation: LowQualityClicksPercent

Low Quality Impressions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualityImpressions
definition: The number of impressions that result from low-quality keyword searches.
notation: LowQualityImpressions

Low Quality Impressions Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualityImpressionsPercent
definition: The low-quality impressions as a percentage. The formula for calculating the percentage is (LowQualityImpressions / (Impressions + LowQualityImpressions )) x 100.
notation: LowQualityImpressionsPercent

Low Quality Conversions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualityConversions
definition: The number of conversions that originate from low-quality clicks. This column is deprecated as of March 31st, 2022, so you should use the LowQualityConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: LowQualityConversions

Low Quality Conversion Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualityConversionRate
definition: The low-quality conversion rate as a percentage. The formula for calculating the conversion rate is (LowQualityConversions / LowQualityClicks) x 100.
notation: LowQualityConversionRate

Device Type
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Impression Share Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ImpressionSharePercent
definition: The estimated percentage of impressions, out of the total available impressions in the market you were targeting. Example: Out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionSharePercent

Impression Lost To Budget Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ImpressionLostToBudgetPercent
definition: The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionLostToBudgetPercent

Impression Lost To Rank Agg Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ImpressionLostToRankAggPercent
definition: The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is not available.
notation: ImpressionLostToRankAggPercent

Phone Impressions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: PhoneImpressions
definition: The number of times your tracked number was shown on all devices.
notation: PhoneImpressions

Phone Calls
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: PhoneCalls
definition: The number of total calls to the tracked phone number that showed with your ad.
notation: PhoneCalls

Ptr
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The phone-through rate (Ptr). The formula for calculating the Ptr is (PhoneCalls / PhoneImpressions) x 100.
notation: Ptr

Network
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Bid Match Type
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Assists
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Account Status
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Low Quality General Clicks
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualityGeneralClicks
definition: Clicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent. You are not billed for these clicks. For more information, see Microsoft Advertising click measurement: description of methodology. Note: In the Microsoft Advertising reporting UI, LowQualityGeneralClicks is displayed as Low quality clicks - general (not charged).
notation: LowQualityGeneralClicks

Low Quality Sophisticated Clicks
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualitySophisticatedClicks
definition: Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks. For more information, see Microsoft Advertising click measurement: description of methodology. Note: In the Microsoft Advertising reporting UI, LowQualitySophisticatedClicks is displayed as Low quality clicks - sophisticated (not charged).
notation: LowQualitySophisticatedClicks

Exact Match Impression Share Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ExactMatchImpressionSharePercent
definition: The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. Reports on exact match impression share highlight how your keywords perform only on those searches that exactly match your keywords. Use this data together with impression share to diagnose your non-exact match keywords, and make changes to be more competitive and gain more impressions. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: ExactMatchImpressionSharePercent

Customer Id
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CustomerName
definition: The customer name.
notation: CustomerName

Click Share Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ClickSharePercent
definition: The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. For example, your click share percent is 30% if 10 ads were clicked, and three of the 10 ads were yours. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.
notation: ClickSharePercent

Absolute Top Impression Share Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AbsoluteTopImpressionSharePercent
definition: The estimated percentage of times your ad was in the first position of all results, out of the estimated number of first position impressions you were eligible to receive. A low number means your ads are less likely to win clicks and conversions, because they rarely appear in the first position. This might indicate you need to increase your bid or budget. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. Prior to April 20, 2019 this performance statistic was only calculated for Microsoft Shopping campaigns.
notation: AbsoluteTopImpressionSharePercent

Top Impression Share Lost To Rank Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: TopImpressionShareLostToRankPercent
definition: A percentage estimate of how often poor ad rank kept your ad from showing in the mainline, the top ad placements above the search results. Use this metric to help you assess why your ads are missing out on the best ad positions. Ad rank determines where your ad shows relative to other ads, based on factors including your bid amount, ad performance, ad relevance, ad extensions, other competing ads, and more. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionShareLostToRankPercent

Top Impression Share Lost To Budget Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: TopImpressionShareLostToBudgetPercent
definition: The estimated percentage of mainline impressions, where ads appear above the search results, that were lost due to insufficient budget. This indicates where increasing your budget might help improve ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionShareLostToBudgetPercent

Absolute Top Impression Share Lost To Rank Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AbsoluteTopImpressionShareLostToRankPercent
definition: The estimated percentage of how often poor ad rank kept your ad from showing in the first ad position at the top of search results. Use this data to help you assess reasons your ads are missing out on the top ad position, which is more likely to win clicks and conversions. Ad rank determines where your ad shows relative to other ads, based on factors including your bid amount, ad performance, ad relevance, ad extensions, other competing ads, and more. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionShareLostToRankPercent

Absolute Top Impression Share Lost To Budget Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AbsoluteTopImpressionShareLostToBudgetPercent
definition: The estimated percentage of how often your ad missed showing in the very top ad position, above search results, due to insufficient budget. This indicates where increasing your budget might improve your chances at the top ad position, which is more likely to win clicks and conversions. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionShareLostToBudgetPercent

Top Impression Share Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: TopImpressionSharePercent
definition: The percentage of impressions for your ad in the mainline, the top ad placements above the search results, out of the estimated number of mainline impressions you were eligible to receive. A lower number indicates there might be something about your ad's eligibility that affects its position. Eligibility for top impression is based on your ad's approval status, quality score, targeting settings, and bids. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionSharePercent

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

All Conversions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Audience Impression Share Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AudienceImpressionSharePercent
definition: The estimated percentage of impressions, out of the total available impressions you could have received on the Microsoft Audience Network. Use this to compare your share of impressions to the impression share of advertisers competing against you. Example: Out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: AudienceImpressionSharePercent

Audience Impression Lost To Rank Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AudienceImpressionLostToRankPercent
definition: The percentage of impression share you lost due to low rank on the Microsoft Audience Network. Ad rank determines your ad position and whether your ad is able to show at all. It's calculated using your bid, quality, and the expected impact of ad formats. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is not available.
notation: AudienceImpressionLostToRankPercent

Audience Impression Lost To Budget Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AudienceImpressionLostToBudgetPercent
definition: The percentage of impression share you lost due to insufficient budget on the Microsoft Audience Network. If this number is high, you may want to increase your budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: AudienceImpressionLostToBudgetPercent

Average Cpm
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

Low Quality Conversions Qualified
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: LowQualityConversionsQualified
definition: The number of conversions that originate from low-quality clicks. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: LowQualityConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Video Views
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: VideoViews
definition: The number of times the video was played and watched for at least two continuous seconds with more than 50% of the screen in view.
notation: VideoViews

View Through Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ViewThroughRate
definition: The number of video views divided by the number of impressions.
notation: ViewThroughRate

Average Cpv
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AverageCpv
definition: Average total spend divided by video views.
notation: AverageCPV

Video Views At25Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: VideoViewsAt25Percent
definition: The number of times a person completed at least 25% of a video.
notation: VideoViewsAt25Percent

Video Views At50Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: VideoViewsAt50Percent
definition: The number of times a person completed at least 50% of a video.
notation: VideoViewsAt50Percent

Video Views At75Percent
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: VideoViewsAt75Percent
definition: The number of times a person completed at least 75% of a video.
notation: VideoViewsAt75Percent

Completed Video Views
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CompletedVideoViews
definition: Number of times a person watched the entire video to completion.
notation: CompletedVideoViews

Video Completion Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: VideoCompletionRate
definition: The number of completed video views divided by the total number of impressions, multiplied by 100.
notation: VideoCompletionRate

Total Watch Time In Ms
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: TotalWatchTimeInMs
definition: Total amount of time a person spent watching the video in milliseconds.
notation: TotalWatchTimeInMS

Average Watch Time Per Video View
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AverageWatchTimePerVideoView
definition: Total watch time divided by the number of video views.
notation: AverageWatchTimePerVideoView

Average Watch Time Per Impression
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AverageWatchTimePerImpression
definition: Total watch time, in milliseconds, divided by the number of impressions.
notation: AverageWatchTimePerImpression

Sales
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The total number of sales.
notation: Sales

Cost Per Sale
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CostPerSale
definition: The cost per sale. The formula for calculating the cost per sale is (Spend / Sales)
notation: CostPerSale

Revenue Per Sale
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: RevenuePerSale
definition: The revenue per sale. The formula for calculating the revenue per sale is (Revenue / Sales)
notation: RevenuePerSale

Installs
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The total number of installs.
notation: Installs

Cost Per Install
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CostPerInstall
definition: The cost per install. The formula for calculating the cost per install is (Spend / Installs)
notation: CostPerInstall

Revenue Per Install
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: RevenuePerInstall
definition: The revenue per install. The formula for calculating the revenue per install is (Revenue / Installs)
notation: RevenuePerInstall

Downloads
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The number of times customers download apps through your ads.
notation: Downloads

Post Click Download Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: PostClickDownloadRate
definition: The post-click download rate as a percentage. The number of downloads, divided by the total number of ad clicks. For example, if the ads in your campaign received 300 clicks and four downloads, the download rate would be 1.33%.
notation: PostClickDownloadRate

Cost Per Download
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: CostPerDownload
definition: The average amount you're charged each time your ad is downloaded. The total cost of all downloads on an ad, divided by the number of downloads during a specific period.
notation: CostPerDownload

App Installs
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: AppInstalls
definition: The number of times customers install apps through your ads.
notation: AppInstalls

Post Click Install Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: PostClickInstallRate
definition: The post-click install rate as a percentage. The number of installs, divided by the total number of clicks. For example, if the ads in your campaign received 300 clicks and four installs, the rate would be 1.33%.
notation: PostClickInstallRate

Cpi
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: Cost per install. The average amount of money you're charged for each app install.
notation: CPI

Purchases
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The number of times customers use your ads to make a purchase in your app.
notation: Purchases

Post Install Purchase Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: PostInstallPurchaseRate
definition: The post-install purchase rate as a percentage. The number of in-app purchases, divided by the total number of installs. For example, if the ads in your campaign received 300 installs and four in-app purchases, the install rate would be 1.33%.
notation: PostInstallPurchaseRate

Cpp
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: Cost per in-app purchase. The average amount of money you're charged for each in-app purchase.
notation: CPP

Subscriptions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: The number of times customers use your ads to purchase a subscription in your game.
notation: Subscriptions

Post Install Subscription Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: PostInstallSubscriptionRate
definition: The post-install subscription rate as a percentage. The number of subscriptions, divided by the total number of installs. For example, if the ads in your campaign receive 300 installs and four subscriptions, the install rate would be 1.33%.
notation: PostInstallSubscriptionRate

Cps
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
definition: Cost per in-app subscription. The average amount of money you're charged for each app subscription.
notation: CPS

New Customer Conversions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: NewCustomerConversions
definition: The total number of new customers who completed a desired action, such as making a purchase, after clicking on your ad.
notation: NewCustomerConversions

New Customer Revenue
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: NewCustomerRevenue
definition: The total value of new customer conversions, calculated by summing the value of each new customer conversion.
notation: NewCustomerRevenue

New Customer Conversion Rate
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: NewCustomerConversionRate
definition: The percentage of new customer sessions that result in a conversion. Note: This column is deprecated as of August 2025. Going forward, performance reports will return empty in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: NewCustomerConversionRate

New Customer Cpa
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: NewCustomerCpa
definition: The cost of acquiring a new customer, calculated by dividing the total cost of your ads by the number of new customer conversions. This column is deprecated as of August 2025. Going forward, performance reports will return empty in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: NewCustomerCPA

New Customer Return On Ad Spend
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: NewCustomerReturnOnAdSpend
definition: The amount of revenue you generate from new customers for every dollar you spend on advertising, calculated by dividing the total revenue from new customers by the total cost of your ads. This column is deprecated as of August 2025. Going forward, performance reports will return empty in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: NewCustomerReturnOnAdSpend

Conversion Delay
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: ConversionDelay
definition: The time gap between when a user clicks on an ad and when they complete a desired action, such as making a purchase, signing up, or downloading an app.
notation: ConversionDelay

Unknown Customer Conversions
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: UnknownCustomerConversions
definition: A customer conversion that doesn't have enough data to determine if the customer is a new or existing customer.
notation: UnknownCustomerConversions

Unknown Customer Revenue
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: UnknownCustomerRevenue
definition: The revenue from unknown customer conversions.
notation: UnknownCustomerRevenue

New Customer Count
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: NewCustomerCount
definition: The number of new customers who complete an action, such as making a purchase, after clicking your ad.
notation: NewCustomerCount

New Customer Spend
type: Concept
in scheme: ReportingAccountPerformanceReportColumn
top concept of: ReportingAccountPerformanceReportColumn
alternative label: NewCustomerSpend
definition: The total spend of new customers, calculated by summing the spend of each new customer.
notation: NewCustomerSpend

ReportingAdDynamicTextPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AdDynamicTextPerformanceReportRequest Data Object.
has top concept: Account Name
has top concept: Account Id
has top concept: Account Number
has top concept: Time Period
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Keyword
has top concept: Ad Id
has top concept: Ad Title
has top concept: Ad Type
has top concept: Destination Url
has top concept: Param1
has top concept: Param2
has top concept: Param3
has top concept: Currency Code
has top concept: Ad Distribution
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Device Type
has top concept: Language
has top concept: Account Status
has top concept: Ad Group Status
has top concept: Ad Status
has top concept: Keyword Status
has top concept: Title Part1
has top concept: Title Part2
has top concept: Title Part3
has top concept: Path1
has top concept: Path2
has top concept: Final Url
has top concept: Final Mobile Url
has top concept: Final App Url
has top concept: Ad Description
has top concept: Ad Description2
has top concept: Ad Labels
has top concept: All Conversions
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue

Account Name
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Id
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Number
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Time Period
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Ad Group Name
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Keyword
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The keyword text.
notation: Keyword

Ad Id
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ad Title
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdTitle
definition: The ad title.
notation: AdTitle

Ad Type
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdType
definition: The ad type.
notation: AdType

Destination Url
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: DestinationUrl
definition: The destination URL attribute of the ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.
notation: DestinationUrl

Param1
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The first dynamic substitution parameter (Param1) of a keyword or biddable ad group criterion.
notation: Param1

Param2
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The second dynamic substitution parameter (Param2) of a keyword or biddable ad group criterion.
notation: Param2

Param3
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The third dynamic substitution parameter (Param3) of a keyword or biddable ad group criterion.
notation: Param3

Currency Code
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Ad Distribution
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Impressions
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Device Type
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Language
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Account Status
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Ad Group Status
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Ad Status
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdStatus
definition: The ad status.
notation: AdStatus

Keyword Status
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: KeywordStatus
definition: The keyword status.
notation: KeywordStatus

Title Part1
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: TitlePart1
definition: The title part 1 attribute of an ad.
notation: TitlePart1

Title Part2
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: TitlePart2
definition: The title part 2 attribute of an ad.
notation: TitlePart2

Title Part3
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: TitlePart3
definition: The title part 3 attribute of an ad.
notation: TitlePart3

Path1
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The path 1 attribute of an ad.
notation: Path1

Path2
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The path 2 attribute of an ad.
notation: Path2

Final Url
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: FinalUrl
definition: The Final URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalUrl

Final Mobile Url
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: FinalMobileUrl
definition: The Final Mobile URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalMobileUrl

Final App Url
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: FinalAppUrl
definition: Reserved for future use.
notation: FinalAppUrl

Ad Description
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdDescription
definition: The first ad description that appears below the path in your ad.
notation: AdDescription

Ad Description2
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdDescription2
definition: The second ad description that appears below the path in your ad. Ad description 2 might not appear in your ad.
notation: AdDescription2

Ad Labels
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AdLabels
definition: The labels applied to the ad. Labels are delimited by a semicolon (;) in the report download.
notation: AdLabels

All Conversions
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Conversion Rate
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

View Through Conversions
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingAdDynamicTextPerformanceReportColumn
top concept of: ReportingAdDynamicTextPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

ReportingAdExtensionByAdReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AdExtensionByAdReportRequest.
has top concept: Account Name
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Ad Title
has top concept: Ad Id
has top concept: Ad Extension Type
has top concept: Device Type
has top concept: Device Os
has top concept: Click Type
has top concept: Impressions
has top concept: Clicks
has top concept: Total Clicks
has top concept: Conversions
has top concept: Ctr
has top concept: Average Cpc
has top concept: Conversion Rate
has top concept: Spend
has top concept: Ad Extension Id
has top concept: Ad Extension Version
has top concept: Account Number
has top concept: Account Id
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Network
has top concept: Top Vs Other
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Conversion
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Ad Status
has top concept: Title Part1
has top concept: Title Part2
has top concept: Title Part3
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: Goal
has top concept: Goal Type
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: Goal Id
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Time Period
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Title
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdTitle
definition: The ad title.
notation: AdTitle

Ad Id
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ad Extension Type
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdExtensionType
definition: The type name that corresponds to the AdExtensionTypeId column.
notation: AdExtensionType

Device Type
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Click Type
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: ClickType
definition: Click type refers to each component of an ad that a customer can click. The possible click types are ad title, image, phone number, driving directions, sitelink, and review.
notation: ClickType

Impressions
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Total Clicks
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: TotalClicks
definition: The number of billable and non-billable times that the ad extension was clicked.
notation: TotalClicks

Conversions
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Ctr
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Conversion Rate
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Spend
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Ad Extension Id
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdExtensionId
definition: The Microsoft Advertising assigned identifier of an ad extension.
notation: AdExtensionId

Ad Extension Version
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdExtensionVersion
definition: The version attribute of an ad extension.
notation: AdExtensionVersion

Account Number
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Bid Match Type
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Network
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Assists
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Conversion
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Cost Per Assist
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Account Status
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Ad Status
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AdStatus
definition: The ad status.
notation: AdStatus

Title Part1
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: TitlePart1
definition: The title part 1 attribute of an ad.
notation: TitlePart1

Title Part2
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: TitlePart2
definition: The title part 2 attribute of an ad.
notation: TitlePart2

Title Part3
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: TitlePart3
definition: The title part 3 attribute of an ad.
notation: TitlePart3

All Conversions
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

Goal
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Average Cpm
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

Goal Id
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: GoalId
definition: The Microsoft Advertising assigned identifier of a conversion goal.
notation: GoalId

Marketing Objective
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAdExtensionByAdReportColumn
top concept of: ReportingAdExtensionByAdReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAdExtensionByKeywordReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AdExtensionByKeywordReportRequest.
has top concept: Account Name
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Keyword
has top concept: Keyword Id
has top concept: Ad Extension Type
has top concept: Device Type
has top concept: Device Os
has top concept: Click Type
has top concept: Impressions
has top concept: Clicks
has top concept: Total Clicks
has top concept: Conversions
has top concept: Ctr
has top concept: Average Cpc
has top concept: Conversion Rate
has top concept: Spend
has top concept: Ad Extension Id
has top concept: Ad Extension Version
has top concept: Account Number
has top concept: Account Id
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Network
has top concept: Top Vs Other
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Conversion
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Keyword Status
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: Goal
has top concept: Goal Type
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Time Period
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Keyword
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The keyword text.
notation: Keyword

Keyword Id
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: KeywordId
definition: The Microsoft Advertising assigned identifier of a keyword.
notation: KeywordId

Ad Extension Type
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AdExtensionType
definition: The type name that corresponds to the AdExtensionTypeId column.
notation: AdExtensionType

Device Type
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Click Type
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: ClickType
definition: Click type refers to each component of an ad that a customer can click. The possible click types are ad title, image, phone number, driving directions, sitelink, and review.
notation: ClickType

Impressions
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Total Clicks
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: TotalClicks
definition: The number of billable and non-billable times that the ad extension was clicked.
notation: TotalClicks

Conversions
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Ctr
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Conversion Rate
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Spend
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Ad Extension Id
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AdExtensionId
definition: The Microsoft Advertising assigned identifier of an ad extension.
notation: AdExtensionId

Ad Extension Version
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AdExtensionVersion
definition: The version attribute of an ad extension.
notation: AdExtensionVersion

Account Number
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Bid Match Type
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Network
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Assists
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Conversion
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Cost Per Assist
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Account Status
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Keyword Status
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: KeywordStatus
definition: The keyword status.
notation: KeywordStatus

All Conversions
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

Goal
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Average Cpm
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

Marketing Objective
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAdExtensionByKeywordReportColumn
top concept of: ReportingAdExtensionByKeywordReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAdExtensionDetailReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AdExtensionDetailReportRequest.
has top concept: Account Name
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Ad Title
has top concept: Ad Id
has top concept: Ad Extension Type
has top concept: Ad Extension Type Id
has top concept: Ad Extension Id
has top concept: Ad Extension Version
has top concept: Ad Extension Property Value
has top concept: Impressions
has top concept: Device Type
has top concept: Device Os
has top concept: Clicks
has top concept: Ctr
has top concept: Conversions
has top concept: Cost Per Conversion
has top concept: Conversion Rate
has top concept: Spend
has top concept: Average Cpc
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Network
has top concept: Top Vs Other
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Ad Status
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: Goal
has top concept: Goal Type
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Id
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Title
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdTitle
definition: The ad title.
notation: AdTitle

Ad Id
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ad Extension Type
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdExtensionType
definition: The type name that corresponds to the AdExtensionTypeId column.
notation: AdExtensionType

Ad Extension Type Id
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdExtensionTypeId
definition: The system identifier that corresponds to the AdExtensionType column. The supported identifiers are 10, 11, 12, 14, 35, 38, 39, 40, 42, 46, 51, 53, 54, 55, and 57.
notation: AdExtensionTypeId

Ad Extension Id
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdExtensionId
definition: The Microsoft Advertising assigned identifier of an ad extension.
notation: AdExtensionId

Ad Extension Version
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdExtensionVersion
definition: The version attribute of an ad extension.
notation: AdExtensionVersion

Ad Extension Property Value
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdExtensionPropertyValue
definition: The human readable ad extension property value. For this report only one property is available for each type of ad extension. The following are the possible property values corresponding to each AdExtensionTypeId: If the AdExtensionTypeId is 10, this AdExtensionPropertyValue is the display text of a sitelink ad extension. If the AdExtensionTypeId is 11, this AdExtensionPropertyValue is the company name of a location ad extension. If the AdExtensionTypeId is 12 or 14, this AdExtensionPropertyValue is the phone number of a call ad extension. If the AdExtensionTypeId is 35, this AdExtensionPropertyValue is the display text from an image ad extension. If the AdExtensionTypeId is 38, this AdExtensionPropertyValue is the display text of an app ad extension. If the AdExtensionTypeId is 39, this AdExtensionPropertyValue is the text from a review ad extension. If the AdExtensionTypeId is 40, this AdExtensionPropertyValue is the action type from an action link ad extension. If the AdExtensionTypeId is 42, this AdExtensionPropertyValue is the text from a callout ad extension. If the AdExtensionTypeId is 46, this AdExtensionPropertyValue is the display text from a video ad extension. If the AdExtensionTypeId is 51, this AdExtensionPropertyValue is the header from a structured snippet ad extension. If the AdExtensionTypeId is 53, this AdExtensionPropertyValue is the ad extension header type from a structured filter link extension. If the AdExtensionTypeId is 54, this AdExtensionPropertyValue is the flyer name from a flyer ad extension. If the AdExtensionTypeId is 55, this AdExtensionPropertyValue is the price extension type from a price ad extension. If the AdExtensionTypeId is 57, this AdExtensionPropertyValue is the promotion item from a promotion ad extension.
notation: AdExtensionPropertyValue

Impressions
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Device Type
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Clicks
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Conversions
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Cost Per Conversion
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Conversion Rate
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Spend
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Cpc
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Bid Match Type
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Network
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Assists
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Account Status
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Ad Status
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AdStatus
definition: The ad status.
notation: AdStatus

All Conversions
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

Goal
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Average Cpm
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

Marketing Objective
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAdExtensionDetailReportColumn
top concept of: ReportingAdExtensionDetailReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAdGroupPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AdGroupPerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Status
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Currency Code
has top concept: Ad Distribution
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Device Type
has top concept: Language
has top concept: Device Os
has top concept: Impression Share Percent
has top concept: Impression Lost To Budget Percent
has top concept: Impression Lost To Rank Agg Percent
has top concept: Quality Score
has top concept: Expected Ctr
has top concept: Ad Relevance
has top concept: Landing Page Experience
has top concept: Historical Quality Score
has top concept: Historical Expected Ctr
has top concept: Historical Ad Relevance
has top concept: Historical Landing Page Experience
has top concept: Phone Impressions
has top concept: Phone Calls
has top concept: Ptr
has top concept: Network
has top concept: Top Vs Other
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Tracking Template
has top concept: Custom Parameters
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Labels
has top concept: Exact Match Impression Share Percent
has top concept: Customer Id
has top concept: Customer Name
has top concept: Click Share Percent
has top concept: Absolute Top Impression Share Percent
has top concept: Final Url Suffix
has top concept: Campaign Type
has top concept: Top Impression Share Lost To Rank Percent
has top concept: Top Impression Share Lost To Budget Percent
has top concept: Absolute Top Impression Share Lost To Rank Percent
has top concept: Absolute Top Impression Share Lost To Budget Percent
has top concept: Top Impression Share Percent
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Base Campaign Id
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Audience Impression Share Percent

Account Name
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Status
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The current ad group status.
notation: Status

Campaign Name
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Currency Code
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Ad Distribution
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Impressions
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Device Type
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Language
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Device Os
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Impression Share Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ImpressionSharePercent
definition: The estimated percentage of impressions, out of the total available impressions in the market you were targeting. Example: Out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionSharePercent

Impression Lost To Budget Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ImpressionLostToBudgetPercent
definition: The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionLostToBudgetPercent

Impression Lost To Rank Agg Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ImpressionLostToRankAggPercent
definition: The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is not available.
notation: ImpressionLostToRankAggPercent

Quality Score
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: QualityScore
definition: The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. The quality score is calculated by Microsoft Advertising using the ExpectedCtr, AdRelevance, and LandingPageExperience sub scores. If available, the quality score can range from a low of 1 to a high of 10. Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. This can occur if there have been no impressions for the keyword for 30 days or more. Quality score is typically updated 14-18 hours after the UTC day ends. Keywords in all time zones will be assigned a quality score for the corresponding UTC day. If you run the report multiple times in a day, the quality score values could change from report to report based on when you run the report relative to when the scores are calculated. If you specify a time period that spans multiple days, the quality score is the current and most recently calculated score and will be reported as the same for each day in the time period. Use The historical quality score to find out how quality score may have changed over time. Historical quality score is a daily snapshot of the rolling quality score. For more information on Historical quality score, see the HistoricalQualityScore column.
notation: QualityScore

Expected Ctr
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ExpectedCtr
definition: How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share, so you can make keyword changes or remove ads altogether. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: ExpectedCtr

Ad Relevance
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AdRelevance
definition: How closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: AdRelevance

Landing Page Experience
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: LandingPageExperience
definition: An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: LandingPageExperience

Historical Quality Score
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: HistoricalQualityScore
definition: The historical quality score for each row is the value that was calculated for quality score on that date. Use The historical quality score to find out how the quality score may have changed over time. For example, if you specify a time period that spans three days, The historical quality score for day one will be the quality score calculated on day one, The historical quality score for day two will be the quality score calculated on day two, and so on. This score may vary from the score in the QualityScore column, which will be the same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. You may include this column only with Daily aggregation.
notation: HistoricalQualityScore

Historical Expected Ctr
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: HistoricalExpectedCtr
definition: Historical average of expected click-through rate scores going back as far as 18 months from the current date. This score may vary from the score in the ExpectedCtr column, which is the current score and same value for each day in the time period. The score for each row is the score that was calculated for expected CTR on that date. For example, if you specify a time period that spans three days, the Historical expected CTR score for day one will be the expected CTR score calculated on day one, the Historical expected CTR score for day two will be the expected CTR score calculated on day two, and so on. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. You may include this column only with Daily aggregation.
notation: HistoricalExpectedCtr

Historical Ad Relevance
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: HistoricalAdRelevance
definition: Historical average of ad relevance scores back as far as 18 months from the current date. This score may vary from the score in the AdRelevance column, which is the current score and same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed.
notation: HistoricalAdRelevance

Historical Landing Page Experience
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: HistoricalLandingPageExperience
definition: Historical average of landing page experience scores back as far as 18 months from the current date. This score may vary from the score in the LandingPageExperience column, which is the current score and same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed.
notation: HistoricalLandingPageExperience

Phone Impressions
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: PhoneImpressions
definition: The number of times your tracked number was shown on all devices.
notation: PhoneImpressions

Phone Calls
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: PhoneCalls
definition: The number of total calls to the tracked phone number that showed with your ad.
notation: PhoneCalls

Ptr
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The phone-through rate (Ptr). The formula for calculating the Ptr is (PhoneCalls / PhoneImpressions) x 100.
notation: Ptr

Network
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Bid Match Type
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Assists
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Tracking Template
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: TrackingTemplate
definition: The current tracking template for the ad group.
notation: TrackingTemplate

Custom Parameters
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CustomParameters
definition: The current custom parameters set for the ad group. Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2.
notation: CustomParameters

Account Status
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Labels
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AdGroupLabels
definition: The labels applied to the ad group. Labels are delimited by a semicolon (;) in the report download.
notation: AdGroupLabels

Exact Match Impression Share Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ExactMatchImpressionSharePercent
definition: The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. Reports on exact match impression share highlight how your keywords perform only on those searches that exactly match your keywords. Use this data together with impression share to diagnose your non-exact match keywords, and make changes to be more competitive and gain more impressions. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: ExactMatchImpressionSharePercent

Customer Id
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CustomerName
definition: The customer name.
notation: CustomerName

Click Share Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ClickSharePercent
definition: The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. For example, your click share percent is 30% if 10 ads were clicked, and three of the 10 ads were yours. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.
notation: ClickSharePercent

Absolute Top Impression Share Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AbsoluteTopImpressionSharePercent
definition: The estimated percentage of times your ad was in the first position of all results, out of the estimated number of first position impressions you were eligible to receive. A low number means your ads are less likely to win clicks and conversions, because they rarely appear in the first position. This might indicate you need to increase your bid or budget. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. Prior to April 20, 2019 this performance statistic was only calculated for Microsoft Shopping campaigns.
notation: AbsoluteTopImpressionSharePercent

Final Url Suffix
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: FinalUrlSuffix
definition: A place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
notation: FinalUrlSuffix

Campaign Type
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CampaignType
definition: The campaign type. Possible values include Audience, Dynamic search, Search & content, and Shopping.
notation: CampaignType

Top Impression Share Lost To Rank Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: TopImpressionShareLostToRankPercent
definition: A percentage estimate of how often poor ad rank kept your ad from showing in the mainline, the top ad placements above the search results. Use this metric to help you assess why your ads are missing out on the best ad positions. Ad rank determines where your ad shows relative to other ads, based on factors including your bid amount, ad performance, ad relevance, ad extensions, other competing ads, and more. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column
notation: TopImpressionShareLostToRankPercent

Top Impression Share Lost To Budget Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: TopImpressionShareLostToBudgetPercent
definition: The estimated percentage of mainline impressions, where ads appear above the search results, that were lost due to insufficient budget. This indicates where increasing your budget might help improve ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionShareLostToBudgetPercent

Absolute Top Impression Share Lost To Rank Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AbsoluteTopImpressionShareLostToRankPercent
definition: The estimated percentage of how often poor ad rank kept your ad from showing in the first ad position at the top of search results. Use this data to help you assess reasons your ads are missing out on the top ad position, which is more likely to win clicks and conversions. Ad rank determines where your ad shows relative to other ads, based on factors including your bid amount, ad performance, ad relevance, ad extensions, other competing ads, and more. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionShareLostToRankPercent

Absolute Top Impression Share Lost To Budget Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AbsoluteTopImpressionShareLostToBudgetPercent
definition: The estimated percentage of how often your ad missed showing in the very top ad position, above search results, due to insufficient budget. This indicates where increasing your budget might improve your chances at the top ad position, which is more likely to win clicks and conversions. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionShareLostToBudgetPercent

Top Impression Share Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: TopImpressionSharePercent
definition: The percentage of impressions for your ad in the mainline, the top ad placements above the search results, out of the estimated number of mainline impressions you were eligible to receive. A lower number indicates there might be something about your ad's eligibility that affects its position. Eligibility for top impression is based on your ad's approval status, quality score, targeting settings, and bids. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionSharePercent

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Base Campaign Id
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: BaseCampaignId
definition: The Microsoft Advertising assigned identifier of an experiment campaign. This will be the same value as the CampaignId if the campaign is not an experiment.
notation: BaseCampaignId

All Conversions
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Audience Impression Share Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AudienceImpressionSharePercent
definition: The estimated percentage of impressions, out of the total available impressions you could have received on the Microsoft Audience Network. Use this to compare your share of impressions to the impression share of advertisers competing against you. Example: Out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: AudienceImpressionSharePercent

Audience Impression Lost To Rank Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AudienceImpressionLostToRankPercent
definition: The percentage of impression share you lost due to low rank on the Microsoft Audience Network. Ad rank determines your ad position and whether your ad is able to show at all. It's calculated using your bid, quality, and the expected impact of ad formats. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is not available.
notation: AudienceImpressionLostToRankPercent

Audience Impression Lost To Budget Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AudienceImpressionLostToBudgetPercent
definition: The percentage of impression share you lost due to insufficient budget on the Microsoft Audience Network. If this number is high, you may want to increase your budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: AudienceImpressionLostToBudgetPercent

Relative Ctr
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: RelativeCtr
definition: Your click-through rate divided by the average click-through rate of all ads that appear in the same sections of websites that show your ads. Relative CTR can help you understand campaign and ad group performance, particularly if you have little or no conversion information. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: RelativeCtr

Ad Group Type
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AdGroupType
definition: The ad group type. In a Search campaign, the possible values are "Dynamic" and "Standard." In a DynamicSearchAds campaign, the only possible value is "Dynamic." The field will be empty for other campaign types.
notation: AdGroupType

Average Cpm
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Video Views
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: VideoViews
definition: The number of times the video was played and watched for at least two continuous seconds with more than 50% of the screen in view.
notation: VideoViews

View Through Rate
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: ViewThroughRate
definition: The number of video views divided by the number of impressions.
notation: ViewThroughRate

Average Cpv
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AverageCpv
definition: Average total spend divided by video views.
notation: AverageCPV

Video Views At25Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: VideoViewsAt25Percent
definition: The number of times a person completed at least 25% of a video.
notation: VideoViewsAt25Percent

Video Views At50Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: VideoViewsAt50Percent
definition: The number of times a person completed at least 50% of a video.
notation: VideoViewsAt50Percent

Video Views At75Percent
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: VideoViewsAt75Percent
definition: The number of times a person completed at least 75% of a video.
notation: VideoViewsAt75Percent

Completed Video Views
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CompletedVideoViews
definition: Number of times a person watched the entire video to completion.
notation: CompletedVideoViews

Video Completion Rate
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: VideoCompletionRate
definition: The number of completed video views divided by the total number of impressions, multiplied by 100.
notation: VideoCompletionRate

Total Watch Time In Ms
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: TotalWatchTimeInMs
definition: Total amount of time a person spent watching the video in milliseconds.
notation: TotalWatchTimeInMS

Average Watch Time Per Video View
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AverageWatchTimePerVideoView
definition: Total watch time divided by the number of video views.
notation: AverageWatchTimePerVideoView

Average Watch Time Per Impression
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: AverageWatchTimePerImpression
definition: Total watch time, in milliseconds, divided by the number of impressions.
notation: AverageWatchTimePerImpression

Sales
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The total number of sales.
notation: Sales

Cost Per Sale
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CostPerSale
definition: The cost per sale. The formula for calculating the cost per sale is (Spend / Sales)
notation: CostPerSale

Revenue Per Sale
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: RevenuePerSale
definition: The revenue per sale. The formula for calculating the revenue per sale is (Revenue / Sales)
notation: RevenuePerSale

Installs
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
definition: The total number of installs.
notation: Installs

Cost Per Install
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: CostPerInstall
definition: The cost per install. The formula for calculating the cost per install is (Spend / Installs)
notation: CostPerInstall

Revenue Per Install
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: RevenuePerInstall
definition: The revenue per install. The formula for calculating the revenue per install is (Revenue / Installs)
notation: RevenuePerInstall

Goal Id
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: GoalId
definition: The Microsoft Advertising assigned identifier of a conversion goal.
notation: GoalId

Marketing Objective
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAdGroupPerformanceReportColumn
top concept of: ReportingAdGroupPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAdPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AdPerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Id
has top concept: Ad Group Id
has top concept: Ad Title
has top concept: Ad Description
has top concept: Ad Description2
has top concept: Ad Type
has top concept: Currency Code
has top concept: Ad Distribution
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Destination Url
has top concept: Device Type
has top concept: Language
has top concept: Display Url
has top concept: Ad Status
has top concept: Network
has top concept: Top Vs Other
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Device Os
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Tracking Template
has top concept: Custom Parameters
has top concept: Final Url
has top concept: Final Mobile Url
has top concept: Final App Url
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Title Part1
has top concept: Title Part2
has top concept: Title Part3
has top concept: Headline
has top concept: Long Headline
has top concept: Business Name
has top concept: Path1
has top concept: Path2
has top concept: Ad Labels
has top concept: Customer Id
has top concept: Customer Name
has top concept: Campaign Type
has top concept: Base Campaign Id
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: Final Url Suffix
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified

Account Name
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Id
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ad Group Id
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Title
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdTitle
definition: The ad title.
notation: AdTitle

Ad Description
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdDescription
definition: The first ad description that appears below the path in your ad.
notation: AdDescription

Ad Description2
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdDescription2
definition: The second ad description that appears below the path in your ad. Ad description 2 might not appear in your ad.
notation: AdDescription2

Ad Type
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdType
definition: The ad type.
notation: AdType

Currency Code
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Ad Distribution
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Impressions
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Destination Url
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: DestinationUrl
definition: The destination URL attribute of the ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.
notation: DestinationUrl

Device Type
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Language
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Display Url
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: DisplayUrl
definition: The ad display URL.
notation: DisplayUrl

Ad Status
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdStatus
definition: The ad status.
notation: AdStatus

Network
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Bid Match Type
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Device Os
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Assists
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Tracking Template
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: TrackingTemplate
definition: The current tracking template of the ad, keyword, or criterion.
notation: TrackingTemplate

Custom Parameters
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CustomParameters
definition: The current custom parameters set of the ad, keyword, or criterion. Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2.
notation: CustomParameters

Final Url
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: FinalUrl
definition: The Final URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalUrl

Final Mobile Url
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: FinalMobileUrl
definition: The Final Mobile URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalMobileUrl

Final App Url
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: FinalAppUrl
definition: Reserved for future use.
notation: FinalAppUrl

Account Status
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Title Part1
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: TitlePart1
definition: The title part 1 attribute of an ad.
notation: TitlePart1

Title Part2
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: TitlePart2
definition: The title part 2 attribute of an ad.
notation: TitlePart2

Title Part3
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: TitlePart3
definition: The title part 3 attribute of an ad.
notation: TitlePart3

Headline
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The shorter of two possible responsive ad headlines for Audience campaigns.
notation: Headline

Long Headline
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: LongHeadline
definition: The longer of two possible responsive ad headlines for Audience campaigns.
notation: LongHeadline

Business Name
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: BusinessName
definition: Depending on your responsive ad's placement, your business's name may appear in your ad. This column only applies to Audience campaigns.
notation: BusinessName

Path1
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The path 1 attribute of an ad.
notation: Path1

Path2
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The path 2 attribute of an ad.
notation: Path2

Ad Labels
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdLabels
definition: The labels applied to the ad. Labels are delimited by a semicolon (;) in the report download.
notation: AdLabels

Customer Id
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CustomerName
definition: The customer name.
notation: CustomerName

Campaign Type
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CampaignType
definition: The campaign type. Possible values include Audience, Dynamic search, Search & content, and Shopping.
notation: CampaignType

Base Campaign Id
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: BaseCampaignId
definition: The Microsoft Advertising assigned identifier of an experiment campaign. This will be the same value as the CampaignId if the campaign is not an experiment.
notation: BaseCampaignId

All Conversions
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

Final Url Suffix
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: FinalUrlSuffix
definition: A place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
notation: FinalUrlSuffix

View Through Conversions
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Video Views
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: VideoViews
definition: The number of times the video was played and watched for at least two continuous seconds with more than 50% of the screen in view.
notation: VideoViews

View Through Rate
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: ViewThroughRate
definition: The number of video views divided by the number of impressions.
notation: ViewThroughRate

Average Cpv
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AverageCpv
definition: Average total spend divided by video views.
notation: AverageCPV

Video Views At25Percent
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: VideoViewsAt25Percent
definition: The number of times a person completed at least 25% of a video.
notation: VideoViewsAt25Percent

Video Views At50Percent
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: VideoViewsAt50Percent
definition: The number of times a person completed at least 50% of a video.
notation: VideoViewsAt50Percent

Video Views At75Percent
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: VideoViewsAt75Percent
definition: The number of times a person completed at least 75% of a video.
notation: VideoViewsAt75Percent

Completed Video Views
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: CompletedVideoViews
definition: Number of times a person watched the entire video to completion.
notation: CompletedVideoViews

Video Completion Rate
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: VideoCompletionRate
definition: The number of completed video views divided by the total number of impressions, multiplied by 100.
notation: VideoCompletionRate

Total Watch Time In Ms
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: TotalWatchTimeInMs
definition: Total amount of time a person spent watching the video in milliseconds.
notation: TotalWatchTimeInMS

Average Watch Time Per Video View
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AverageWatchTimePerVideoView
definition: Total watch time divided by the number of video views.
notation: AverageWatchTimePerVideoView

Average Watch Time Per Impression
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AverageWatchTimePerImpression
definition: Total watch time, in milliseconds, divided by the number of impressions.
notation: AverageWatchTimePerImpression

Ad Strength
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdStrength
definition: The ad strength score of responsive search ads. Ad strength can be Poor, Average, Good, or Excellent. This score tells you how effective and relevant your responsive search ads are. If you see "pending," it means we are calculating your ad strength based on your latest responsive search ads update.
notation: AdStrength

Ad Strength Action Items
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: AdStrengthActionItems
definition: The suggestion based on ad strength of your responsive search ads. To help ensure that you maximize ad performance and don't miss out on opportunities, we provide suggestions for improvement along with your ad strength score.
notation: AdStrengthActionItems

Goal Id
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: GoalId
definition: The Microsoft Advertising assigned identifier of a conversion goal.
notation: GoalId

Marketing Objective
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAdPerformanceReportColumn
top concept of: ReportingAdPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAgeGenderAudienceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AgeGenderAudienceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Ad Distribution
has top concept: Age Group
has top concept: Gender
has top concept: Impressions
has top concept: Clicks
has top concept: Conversions
has top concept: Spend
has top concept: Revenue
has top concept: Extended Cost
has top concept: Assists
has top concept: Language
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Base Campaign Id
has top concept: All Conversions
has top concept: All Revenue
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue
has top concept: Campaign Type
has top concept: Asset Group Id
has top concept: Asset Group Name
has top concept: Asset Group Status
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Distribution
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Age Group
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AgeGroup
definition: The age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+.
notation: AgeGroup

Gender
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: The gender (male or female) of the search users to whom the ad was delivered.
notation: Gender

Impressions
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: The number of times an ad has been displayed on search results pages or other sites on the Audience Network. Regardless of whether you are driving customers to your website, tracking conversions, or just trying to get your message out, you want to track the number of times your ad is shown. Run the share of voice report to get an estimate of how many more impressions you could be getting.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). You pay for clicks on standard-quality clicks, not on low-quality or invalid clicks.
notation: Clicks

Conversions
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Spend
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: The sum of your cost-per-click (CPC) charges for your ads and keywords. Spend helps you keep track of your budget.
notation: Spend

Revenue
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Extended Cost
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: ExtendedCost
definition: Cost information that is optionally provided by advertisers, including non-advertising costs, taxes, and shipping.
notation: ExtendedCost

Assists
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: The number of times an entity (an account, campaign, ad group, or keyword, for example) contributed to a conversion that is associated with a different entity. A report on this data shows you how often one keyword assists a conversion on another keyword. This helps you identify which campaigns are dependent on assists for their conversion value.
notation: Assists

Language
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: This is The language of the publisher where the ad was shown.
notation: Language

Account Status
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Base Campaign Id
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: BaseCampaignId
definition: The Microsoft Advertising assigned identifier of an experiment campaign. This will be the same value as the CampaignId if the campaign is not an experiment.
notation: BaseCampaignId

All Conversions
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

View Through Conversions
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Conversions Qualified
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Campaign Type
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: CampaignType
definition: The campaign type.
notation: CampaignType

Asset Group Id
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AssetGroupName
definition: The asset group name.
notation: AssetGroupName

Asset Group Status
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: AssetGroupStatus
definition: The current asset group status.
notation: AssetGroupStatus

Marketing Objective
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAgeGenderAudienceReportColumn
top concept of: ReportingAgeGenderAudienceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAppsPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AppsPerformanceReportRequest.
has top concept: Time Period
has top concept: Account Id
has top concept: Account Name
has top concept: Account Number
has top concept: Account Status
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Campaign Status
has top concept: Asset Group Id
has top concept: Asset Group Name
has top concept: Asset Group Status
has top concept: Currency Code
has top concept: Language
has top concept: Bid Strategy Type
has top concept: Goal
has top concept: Goal Type
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Cpm
has top concept: All Conversions
has top concept: All Cost Per Conversion
has top concept: All Conversion Rate
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: View Through Conversions
has top concept: View Through Conversion Rate
has top concept: View Through Cost Per Conversion
has top concept: Downloads
has top concept: Post Click Download Rate
has top concept: Cost Per Download
has top concept: App Installs
has top concept: Post Click Install Rate
has top concept: Cpi
has top concept: Purchases
has top concept: Post Install Purchase Rate
has top concept: Cpp
has top concept: Subscriptions
has top concept: Post Install Subscription Rate
has top concept: Cps
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Revenue Per Download
has top concept: Revenue Per App Install
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Status
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Id
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Status
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Asset Group Id
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AssetGroupName
definition: The asset group name.
notation: AssetGroupName

Asset Group Status
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AssetGroupStatus
definition: The asset group status.
notation: AssetGroupStatus

Currency Code
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Language
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Ad Language column of Ad Languages. The language display name will be provided in the report e.g., English.
notation: Language

Bid Strategy Type
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: BidStrategyType
definition: The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g., one of the supported values listed above.
notation: BidStrategyType

Goal
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Impressions
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). You pay for clicks on standard-quality clicks, not on low-quality or invalid clicks.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (Impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend / Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Cpm
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

All Conversions
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversions

All Cost Per Conversion
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Conversion Rate
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

Conversions
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate.
notation: CostPerConversion

View Through Conversions
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network.
notation: ViewThroughConversions

View Through Conversion Rate
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: ViewThroughConversionRate
definition: The number of ad views, divided by the number of impressions.
notation: ViewThroughConversionRate

View Through Cost Per Conversion
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: ViewThroughCostPerConversion
definition: The cost per conversion that people make after they have seen your ad, even though they did not click the ad.
notation: ViewThroughCostPerConversion

Downloads
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The number of times customers download apps through your ads.
notation: Downloads

Post Click Download Rate
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: PostClickDownloadRate
definition: The post-click download rate as a percentage. The number of downloads, divided by the total number of ad clicks. For example, if the ads in your campaign received 300 clicks and four downloads, the download rate would be 1.33%.
notation: PostClickDownloadRate

Cost Per Download
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: CostPerDownload
definition: The average amount you're charged each time your ad is downloaded. The total cost of all downloads on an ad, divided by the number of downloads during a specific period.
notation: CostPerDownload

App Installs
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: AppInstalls
definition: The number of times customers install apps through your ads.
notation: AppInstalls

Post Click Install Rate
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: PostClickInstallRate
definition: The post-click install rate as a percentage. The number of installs, divided by the total number of clicks. For example, if the ads in your campaign received 300 clicks and four installs, the rate would be 1.33%.
notation: PostClickInstallRate

Cpi
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: Cost per install. The average amount of money you're charged for each app install.
notation: CPI

Purchases
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The number of times customers use your ads to make a purchase in your app.
notation: Purchases

Post Install Purchase Rate
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: PostInstallPurchaseRate
definition: The post-install purchase rate as a percentage. The number of in-app purchases, divided by the total number of installs. For example, if the ads in your campaign received 300 installs and four in-app purchases, the install rate would be 1.33%.
notation: PostInstallPurchaseRate

Cpp
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: Cost per in-app purchase. The average amount of money you're charged for each in-app purchase.
notation: CPP

Subscriptions
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The number of times customers use your ads to purchase a subscription in your game.
notation: Subscriptions

Post Install Subscription Rate
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: PostInstallSubscriptionRate
definition: The post-install subscription rate as a percentage. The number of subscriptions, divided by the total number of installs. For example, if the ads in your campaign receive 300 installs and four subscriptions, the install rate would be 1.33%.
notation: PostInstallSubscriptionRate

Cps
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: Cost per in-app subscription. The average amount of money you're charged for each app subscription.
notation: CPS

Revenue
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Revenue Per Download
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: RevenuePerDownload
definition: The average amount of revenue made for each download. The formula for calculating RevenuePerDownload is (total revenue generated by the ads / number of downloads).
notation: RevenuePerDownload

Revenue Per App Install
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: RevenuePerAppInstall
definition: The average amount of revenue made for each install. The formula for calculating RevenuePerAppInstall is (total revenue generated by the ads / number of installs).
notation: RevenuePerAppInstall

Marketing Objective
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAppsPerformanceReportColumn
top concept of: ReportingAppsPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAssetGroupPerformanceReportColumn
type: ConceptScheme
comment: Defines a value set for AssetGroupPerformanceReportColumn.
has top concept: Time Period
has top concept: Account Name
has top concept: Account Id
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Account Status
has top concept: Campaign Status
has top concept: Asset Group Id
has top concept: Asset Group Name
has top concept: Asset Group Status
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Spend
has top concept: Average Cpc
has top concept: Conversions
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Campaign Type
has top concept: Cost Per Conversion
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the?Aggregation?element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Account Name
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Id
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Campaign Name
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Account Status
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Asset Group Id
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: AssetGroupName
definition: The asset group name. Note: AssetGroupName is required.
notation: AssetGroupName

Asset Group Status
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: AssetGroupStatus
definition: The current asset group status.
notation: AssetGroupStatus

Impressions
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Spend
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Cpc
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Conversions
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.
notation: Conversions

Revenue
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions?help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the?Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Campaign Type
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: CampaignType
definition: The campaign type.
notation: CampaignType

Cost Per Conversion
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Marketing Objective
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAssetGroupPerformanceReportColumn
top concept of: ReportingAssetGroupPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAssetPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AssetPerformanceReportRequest.
has top concept: Time Period
has top concept: Account Id
has top concept: Account Name
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Asset Id
has top concept: Asset Content
has top concept: Asset Type
has top concept: Asset Source
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Spend
has top concept: Video Views
has top concept: Video Views At25Percent
has top concept: Video Views At50Percent
has top concept: Video Views At75Percent
has top concept: Completed Video Views
has top concept: Video Completion Rate
has top concept: Conversions
has top concept: Revenue
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the?Aggregation?element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Campaign Id
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Ad Group Id
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Asset Id
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: AssetId
definition: The Microsoft Advertising assigned identifier of an asset.
notation: AssetId

Asset Content
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: AssetContent
definition: The content of the asset. For text assets (e.g, headlines, descriptions), this is the asset text. For image assets, this is the image URL.
notation: AssetContent

Asset Type
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: AssetType
definition: A string that indicates the role this asset plays in the ad (e.g, Headline, Description, Call to Action, Image).
notation: AssetType

Asset Source
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: AssetSource
definition: A string, which is either "Advertiser Provided" or "Autogenerated", which indicates the source of the asset.
notation: AssetSource

Impressions
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Spend
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Video Views
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: VideoViews
definition: The number of times a potential customer watched the video in its entirety.
notation: VideoViews

Video Views At25Percent
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: VideoViewsAt25Percent
definition: The number of times a user completed at least 25% of the video (measured directly).
notation: VideoViewsAt25Percent

Video Views At50Percent
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: VideoViewsAt50Percent
definition: The number of times a user completed at least 50% of the video (measured directly).
notation: VideoViewsAt50Percent

Video Views At75Percent
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: VideoViewsAt75Percent
definition: The number of times a user completed at least 75% of the video (measured directly).
notation: VideoViewsAt75Percent

Completed Video Views
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: CompletedVideoViews
definition: Reserved.
notation: CompletedVideoViews

Video Completion Rate
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: VideoCompletionRate
definition: Completed video views divided by total number of impressions.
notation: VideoCompletionRate

Conversions
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.
notation: Conversions

Revenue
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions.
notation: Revenue

Marketing Objective
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAssetPerformanceReportColumn
top concept of: ReportingAssetPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingAudiencePerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the AudiencePerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Asset Group Name
has top concept: Asset Group Id
has top concept: Audience Id
has top concept: Audience Name
has top concept: Association Status
has top concept: Bid Adjustment
has top concept: Targeting Setting
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Revenue Per Conversion
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Audience Type
has top concept: Base Campaign Id
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: Association Id
has top concept: Association Level
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue
has top concept: Video Views
has top concept: View Through Rate
has top concept: Average Cpv
has top concept: Video Views At25Percent
has top concept: Video Views At50Percent
has top concept: Video Views At75Percent
has top concept: Completed Video Views
has top concept: Video Completion Rate
has top concept: Total Watch Time In Ms
has top concept: Average Watch Time Per Video View
has top concept: Average Watch Time Per Impression
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Asset Group Name
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AssetGroupName
notation: AssetGroupName

Asset Group Id
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AssetGroupId
notation: AssetGroupId

Audience Id
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AudienceId
definition: The Microsoft Advertising assigned identifier of the audience, for example the remarketing list ID.
notation: AudienceId

Audience Name
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AudienceName
definition: The audience name.
notation: AudienceName

Association Status
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AssociationStatus
definition: The status of the association between the audience and either an ad group or campaign. The possible values are Enabled, Paused, and Excluded.
notation: AssociationStatus

Bid Adjustment
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: BidAdjustment
definition: This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. This value is the requested percentage to increase or decrease the bid amount for the remarketing list.
notation: BidAdjustment

Targeting Setting
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: TargetingSetting
definition: This attribute reflects the current value of your ad group's audience targeting setting. The possible values are "Target and bid" or "Bid only". Target and bid: Show ads only to people included in the remarketing list, with the option to change the bid amount. Bid only: Show ads to people searching for your ad, with the option to change the bid amount for people included in the remarketing list.
notation: TargetingSetting

Impressions
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Revenue
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Revenue Per Conversion
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Account Status
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Audience Type
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AudienceType
definition: The audience type.
notation: AudienceType

Base Campaign Id
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: BaseCampaignId
definition: The Microsoft Advertising assigned identifier of an experiment campaign. This will be the same value as the CampaignId if the campaign is not an experiment.
notation: BaseCampaignId

All Conversions
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

Association Id
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AssociationId
definition: The Microsoft Advertising assigned identifier of the association between the audience and either an ad group or campaign.
notation: AssociationId

Association Level
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AssociationLevel
definition: The level of the audience's association. The possible values are "Ad group" or "Campaign".
notation: AssociationLevel

View Through Conversions
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Video Views
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: VideoViews
definition: The number of times the video was played and watched for at least two continuous seconds with more than 50% of the screen in view.
notation: VideoViews

View Through Rate
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: ViewThroughRate
definition: The number of video views divided by the number of impressions.
notation: ViewThroughRate

Average Cpv
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AverageCpv
definition: Average total spend divided by video views.
notation: AverageCPV

Video Views At25Percent
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: VideoViewsAt25Percent
definition: The number of times a person completed at least 25% of a video.
notation: VideoViewsAt25Percent

Video Views At50Percent
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: VideoViewsAt50Percent
definition: The number of times a person completed at least 50% of a video.
notation: VideoViewsAt50Percent

Video Views At75Percent
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: VideoViewsAt75Percent
definition: The number of times a person completed at least 75% of a video.
notation: VideoViewsAt75Percent

Completed Video Views
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: CompletedVideoViews
definition: Number of times a person watched the entire video to completion.
notation: CompletedVideoViews

Video Completion Rate
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: VideoCompletionRate
definition: The number of completed video views divided by the total number of impressions, multiplied by 100.
notation: VideoCompletionRate

Total Watch Time In Ms
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: TotalWatchTimeInMs
definition: Total amount of time a person spent watching the video in milliseconds.
notation: TotalWatchTimeInMS

Average Watch Time Per Video View
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AverageWatchTimePerVideoView
definition: Total watch time divided by the number of video views.
notation: AverageWatchTimePerVideoView

Average Watch Time Per Impression
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: AverageWatchTimePerImpression
definition: Total watch time, in milliseconds, divided by the number of impressions.
notation: AverageWatchTimePerImpression

Marketing Objective
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingAudiencePerformanceReportColumn
top concept of: ReportingAudiencePerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingBidStrategyReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the BidStrategyReportRequest.
has top concept: Time Period
has top concept: Account Id
has top concept: Account Name
has top concept: Account Status
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Campaign Status
has top concept: Portfolio Bid Strategy Name
has top concept: Portfolio Bid Strategy Status
has top concept: Bid Strategy Type
has top concept: Target Cpa
has top concept: Target Roas
has top concept: Target Impression Share
has top concept: Num Of Campaigns
has top concept: Current Max Cpc
has top concept: Target Ad Position Type
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Spend
has top concept: Conversions Qualified
has top concept: Conversion Rate
has top concept: Average Cpc
has top concept: Conversion Delay
has top concept: Cost Per Conversion Qualified
has top concept: Roas
has top concept: Avg Target Cpa
has top concept: Avg Target Roas
has top concept: Avg Target Impression Share
has top concept: Impression Share Percent
has top concept: Owner
has top concept: Time Zone
has top concept: Currency
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Status
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: AccountStatus
definition: The current account status
notation: AccountStatus

Campaign Id
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Status
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: CampaignStatus
definition: The current campaign status.
notation: CampaignStatus

Portfolio Bid Strategy Name
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: PortfolioBidStrategyName
definition: The bid strategy name.
notation: PortfolioBidStrategyName

Portfolio Bid Strategy Status
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: PortfolioBidStrategyStatus
definition: The current bid strategy status.
notation: PortfolioBidStrategyStatus

Bid Strategy Type
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: BidStrategyType
definition: In the account/campaign scope, the bid strategy type the campaign is using.
notation: BidStrategyType

Target Cpa
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: TargetCpa
definition: In the account/portfolio scope, the current target CPA belonging to the account/portfolio.
notation: TargetCPA

Target Roas
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: TargetRoas
definition: In the account/portfolio scope, the current target ROAS belonging to the account/portfolio.
notation: TargetRoas

Target Impression Share
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: TargetImpressionShare
definition: In the account/portfolio scope, the current target impression share belonging to the account/portfolio.
notation: TargetImpressionShare

Num Of Campaigns
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: NumOfCampaigns
definition: In the account/portfolio scope, the number of campaigns belonging to the account/portfolio.
notation: NumOfCampaigns

Current Max Cpc
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: CurrentMaxCpc
definition: In the account/portfolio scope, the maximum cost per click bid that was in effect at the time the report was generated. It's not a moving historical bid throughout the report time period.
notation: CurrentMaxCpc

Target Ad Position Type
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: TargetAdPositionType
definition: In the account/campaign scope,the target ad position type the campaign is using. In the portfolio scope, the target ad position type the portfolio is using.
notation: TargetAdPositionType

Impressions
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Spend
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Conversions Qualified
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.
notation: ConversionsQualified

Conversion Rate
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Average Cpc
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend / Clicks).
notation: AverageCpc

Conversion Delay
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: ConversionDelay
definition: The time gap between when a user clicks on an ad and when they complete a desired action, such as making a purchase, signing up, or downloading an app.
notation: ConversionDelay

Cost Per Conversion Qualified
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: CostPerConversionQualified
definition: The actual cost per conversion (CPC).
notation: CostPerConversionQualified

Roas
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ROAS

Avg Target Cpa
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: AvgTargetCpa
definition: In the campaign/portfolio scope, calculate the historical daily target CPA as result. In the account scope, use each campaign's daily spend as weight to calculate the weighted-average of the historical daily target CPA, then average the daily values as result.
notation: AvgTargetCPA

Avg Target Roas
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: AvgTargetRoas
definition: In the campaign/portfolio scope, calculate the historical daily target ROAS as result. In the account scope, use each campaign's daily spend as weight to calculate the weighted-average of the historical daily target ROAS, then average the daily values as result.
notation: AvgTargetRoas

Avg Target Impression Share
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: AvgTargetImpressionShare
definition: In the campaign/portfolio scope, calculate the historical daily target impression share as result. In the account scope, use each campaign's daily spend as weight to calculate the weighted-average of the historical daily target impression share, then average the daily values as result.
notation: AvgTargetImpressionShare

Impression Share Percent
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: ImpressionSharePercent
definition: The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available. For example, out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column, then you may not include restricted attributes in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionSharePercent

Owner
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
definition: The bid strategy owner.
notation: Owner

Time Zone
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: TimeZone
definition: Determines the time zone that is used to establish today's date.
notation: TimeZone

Currency
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
definition: The currency of the bid strategy.
notation: Currency

Marketing Objective
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingBidStrategyReportColumn
top concept of: ReportingBidStrategyReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingBudgetSummaryReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the BudgetSummaryReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Date
has top concept: Currency Code
has top concept: Monthly Budget
has top concept: Daily Spend
has top concept: Month To Date Spend

Account Name
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Campaign Name
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Date
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
definition: The date for the downloaded report records. The date will be in the time zone of the campaign
notation: Date

Currency Code
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Monthly Budget
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: MonthlyBudget
definition: The anticipated maximum monthly budget amount that was calculated on the date of the most recent budget change. The formula used to forecast the maximum budget for each calendar month is Spend-to-date + (daily budget x days remaining). For example, let's say your daily campaign budget was 100.00 at the beginning of July and then was updated to 200.00 right at the start of July 22nd. Let's also assume a month to date spend through July 21st of 500.00. In August when you run a report for the month of July, the monthly budget value for each day from July 1 through July 21 will be 3,100. The monthly budget value in the report for each day from July 22nd through July 31st will be 2,500.00. For more information see the What are my budget options? help page.
notation: MonthlyBudget

Daily Spend
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: DailySpend
definition: The average amount of campaign budget spent per day.
notation: DailySpend

Month To Date Spend
type: Concept
in scheme: ReportingBudgetSummaryReportColumn
top concept of: ReportingBudgetSummaryReportColumn
alternative label: MonthToDateSpend
definition: The amount of money spent to date for the month.
notation: MonthToDateSpend

ReportingCallDetailReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the CallDetailReportRequest.
has top concept: Account Name
has top concept: Campaign Name
has top concept: Ad Group Name
has top concept: Start Time
has top concept: End Time
has top concept: Duration
has top concept: Area Code
has top concept: City
has top concept: State
has top concept: Account Id
has top concept: Campaign Id
has top concept: Ad Group Id
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Campaign Name
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Ad Group Name
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Start Time
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: StartTime
definition: The start time of the call expressed in Coordinated Universal Time (UTC).
notation: StartTime

End Time
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: EndTime
definition: The end time of the call expressed in Coordinated Universal Time (UTC).
notation: EndTime

Duration
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
definition: The duration of each forwarded call that originated from a call ad extension.
notation: Duration

Area Code
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: AreaCode
definition: The area code where the user was physically located when they clicked the ad.
notation: AreaCode

City
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
definition: The city used to deliver the ad. The location where the user was in physically when they clicked the ad.
notation: City

State
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
definition: The state used to deliver the ad. The location where the user was in physically when they clicked the ad.
notation: State

Account Id
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Campaign Id
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Id
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Account Status
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Marketing Objective
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingCallDetailReportColumn
top concept of: ReportingCallDetailReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingCampaignPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the CampaignPerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Status
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Currency Code
has top concept: Ad Distribution
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Low Quality Clicks
has top concept: Low Quality Clicks Percent
has top concept: Low Quality Impressions
has top concept: Low Quality Impressions Percent
has top concept: Low Quality Conversions
has top concept: Low Quality Conversion Rate
has top concept: Device Type
has top concept: Device Os
has top concept: Impression Share Percent
has top concept: Impression Lost To Budget Percent
has top concept: Impression Lost To Rank Agg Percent
has top concept: Quality Score
has top concept: Expected Ctr
has top concept: Ad Relevance
has top concept: Landing Page Experience
has top concept: Historical Quality Score
has top concept: Historical Expected Ctr
has top concept: Historical Ad Relevance
has top concept: Historical Landing Page Experience
has top concept: Phone Impressions
has top concept: Phone Calls
has top concept: Ptr
has top concept: Network
has top concept: Top Vs Other
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Tracking Template
has top concept: Custom Parameters
has top concept: Account Status
has top concept: Budget Name
has top concept: Budget Status
has top concept: Budget Association Status
has top concept: Low Quality General Clicks
has top concept: Low Quality Sophisticated Clicks
has top concept: Campaign Labels
has top concept: Exact Match Impression Share Percent
has top concept: Customer Id
has top concept: Customer Name
has top concept: Click Share Percent
has top concept: Absolute Top Impression Share Percent
has top concept: Final Url Suffix
has top concept: Campaign Type
has top concept: Top Impression Share Lost To Rank Percent
has top concept: Top Impression Share Lost To Budget Percent
has top concept: Absolute Top Impression Share Lost To Rank Percent
has top concept: Absolute Top Impression Share Lost To Budget Percent
has top concept: Top Impression Share Percent
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Base Campaign Id
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate

Account Name
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Status
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Campaign Name
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Currency Code
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Ad Distribution
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, cross-network traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Impressions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, the performance reports will return the integrated value in this column. We support the decimal conversion value in many scenarios, and the values obtained by the "Conversions" column may be inaccurate.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Low Quality Clicks
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualityClicks
definition: Clicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks. For more information, see Microsoft Advertising click measurement: description of methodology. Note: In the Microsoft Advertising reporting UI, LowQualityClicks is displayed as Low quality clicks (not charged).
notation: LowQualityClicks

Low Quality Clicks Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualityClicksPercent
definition: The low-quality clicks as a percentage. The formula for calculating the low quality clicks percentage is (LowQualityClicks / (Clicks + LowQualityClicks )) x 100.
notation: LowQualityClicksPercent

Low Quality Impressions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualityImpressions
definition: The number of impressions that result from low-quality keyword searches.
notation: LowQualityImpressions

Low Quality Impressions Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualityImpressionsPercent
definition: The low-quality impressions as a percentage. The formula for calculating the percentage is (LowQualityImpressions / (Impressions + LowQualityImpressions )) x 100.
notation: LowQualityImpressionsPercent

Low Quality Conversions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualityConversions
definition: The number of conversions that originate from low-quality clicks. This column is deprecated as of March 31st, 2022, so you should use the LowQualityConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: LowQualityConversions

Low Quality Conversion Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualityConversionRate
definition: The low-quality conversion rate as a percentage. The formula for calculating the conversion rate is (LowQualityConversions / LowQualityClicks) x 100.
notation: LowQualityConversionRate

Device Type
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Impression Share Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ImpressionSharePercent
definition: The estimated percentage of impressions, out of the total available impressions in the market you were targeting. Example: Out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionSharePercent

Impression Lost To Budget Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ImpressionLostToBudgetPercent
definition: The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionLostToBudgetPercent

Impression Lost To Rank Agg Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ImpressionLostToRankAggPercent
definition: The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is not available.
notation: ImpressionLostToRankAggPercent

Quality Score
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: QualityScore
definition: The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. The quality score is calculated by Microsoft Advertising using the ExpectedCtr, AdRelevance, and LandingPageExperience sub scores. If available, the quality score can range from a low of 1 to a high of 10. Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. This can occur if there have been no impressions for the keyword for 30 days or more. Quality score is typically updated 14-18 hours after the UTC day ends. Keywords in all time zones will be assigned a quality score for the corresponding UTC day. If you run the report multiple times in a day, the quality score values could change from report to report based on when you run the report relative to when the scores are calculated. If you specify a time period that spans multiple days, the quality score is the current and most recently calculated score and will be reported as the same for each day in the time period. Use the Historical quality score to find out how quality score may have changed over time. Historical quality score is a daily snapshot of the rolling quality score. For more information on Historical quality score, see the HistoricalQualityScore column.
notation: QualityScore

Expected Ctr
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ExpectedCtr
definition: How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share, so you can make keyword changes or remove ads altogether. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: ExpectedCtr

Ad Relevance
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AdRelevance
definition: How closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: AdRelevance

Landing Page Experience
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LandingPageExperience
definition: An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: LandingPageExperience

Historical Quality Score
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: HistoricalQualityScore
definition: The historical quality score for each row is the value that was calculated for quality score on that date. Use The historical quality score to find out how the quality score may have changed over time. For example, if you specify a time period that spans three days, The historical quality score for day one will be the quality score calculated on day one, The historical quality score for day two will be the quality score calculated on day two, and so on. This score may vary from the score in the QualityScore column, which will be the same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. You may include this column only with Daily aggregation.
notation: HistoricalQualityScore

Historical Expected Ctr
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: HistoricalExpectedCtr
definition: Historical average of expected click-through rate scores going back as far as 18 months from the current date. This score may vary from the score in the ExpectedCtr column, which is the current score and same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. The score for each row is the score that was calculated for expected CTR on that date. For example, if you specify a time period that spans three days, the Historical expected CTR score for day one will be the expected CTR score calculated on day one, the Historical expected CTR score for day two will be the expected CTR score calculated on day two, and so on. You may include this column only with Daily aggregation.
notation: HistoricalExpectedCtr

Historical Ad Relevance
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: HistoricalAdRelevance
definition: Historical average of ad relevance scores back as far as 18 months from the current date. This score may vary from the score in the AdRelevance column, which is the current score and same value for each day in the time period.
notation: HistoricalAdRelevance

Historical Landing Page Experience
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: HistoricalLandingPageExperience
definition: Historical average of landing page experience scores back as far as 18 months from the current date. This score may vary from the score in the LandingPageExperience column, which is the current score and same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed.
notation: HistoricalLandingPageExperience

Phone Impressions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: PhoneImpressions
definition: The number of times your tracked number was shown on all devices.
notation: PhoneImpressions

Phone Calls
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: PhoneCalls
definition: The number of total calls to the tracked phone number that showed with your ad.
notation: PhoneCalls

Ptr
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The phone-through rate (Ptr). The formula for calculating the Ptr is (PhoneCalls / PhoneImpressions) x 100.
notation: Ptr

Network
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, cross-network traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Bid Match Type
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Assists
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Tracking Template
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: TrackingTemplate
definition: The current tracking template for the campaign.
notation: TrackingTemplate

Custom Parameters
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CustomParameters
definition: The current set of custom parameters for the campaign. Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2.
notation: CustomParameters

Account Status
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Budget Name
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: BudgetName
definition: The name of the budget. This column will be empty for unshared budgets.
notation: BudgetName

Budget Status
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: BudgetStatus
definition: The budget status. The possible values are Active and Deleted. This column will be empty for unshared budgets.
notation: BudgetStatus

Budget Association Status
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: BudgetAssociationStatus
definition: Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. The possible values are Current and Ended.
notation: BudgetAssociationStatus

Low Quality General Clicks
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualityGeneralClicks
definition: Clicks that are filtered by general methods, such as deny lists and activity-based detection, and that exhibit a low likelihood of commercial intent. You are not billed for these clicks. For more information, see Microsoft Advertising click measurement: description of methodology. Note: In the Microsoft Advertising reporting UI, LowQualityGeneralClicks is displayed as Low quality clicks - general (not charged).
notation: LowQualityGeneralClicks

Low Quality Sophisticated Clicks
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualitySophisticatedClicks
definition: Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks. For more information, see Microsoft Advertising click measurement: description of methodology. Note: In the Microsoft Advertising reporting UI, LowQualitySophisticatedClicks is displayed as Low quality clicks - sophisticated (not charged).
notation: LowQualitySophisticatedClicks

Campaign Labels
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CampaignLabels
definition: The labels applied to the campaign. Labels are delimited by a semicolon (;) in the report download.
notation: CampaignLabels

Exact Match Impression Share Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ExactMatchImpressionSharePercent
definition: The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. Reports on exact match impression share highlight how your keywords perform only on those searches that exactly match your keywords. Use this data together with impression share to diagnose your non-exact match keywords, and make changes to be more competitive and gain more impressions. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: ExactMatchImpressionSharePercent

Customer Id
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CustomerName
definition: The customer name.
notation: CustomerName

Click Share Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ClickSharePercent
definition: The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. For example, your click share percent is 30% if 10 ads were clicked, and three of the 10 ads were yours. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.
notation: ClickSharePercent

Absolute Top Impression Share Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AbsoluteTopImpressionSharePercent
definition: The estimated percentage of times your ad was in the first position of all results, out of the estimated number of first position impressions you were eligible to receive. A low number means your ads are less likely to win clicks and conversions, because they rarely appear in the first position. This might indicate you need to increase your bid or budget. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. Prior to April 20, 2019 this performance statistic was only calculated for Microsoft Shopping campaigns.
notation: AbsoluteTopImpressionSharePercent

Final Url Suffix
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: FinalUrlSuffix
definition: A place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
notation: FinalUrlSuffix

Campaign Type
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CampaignType
definition: The campaign type. Possible values include Audience, Dynamic search, Performance max, Search & content, and Shopping.
notation: CampaignType

Top Impression Share Lost To Rank Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: TopImpressionShareLostToRankPercent
definition: A percentage estimate of how often poor ad rank kept your ad from showing in the mainline, the top ad placements above the search results. Use this metric to help you assess why your ads are missing out on the best ad positions. Ad rank determines where your ad shows relative to other ads, based on factors including your bid amount, ad performance, ad relevance, ad extensions, other competing ads, and more. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionShareLostToRankPercent

Top Impression Share Lost To Budget Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: TopImpressionShareLostToBudgetPercent
definition: The estimated percentage of mainline impressions, where ads appear above the search results, that were lost due to insufficient budget. This indicates where increasing your budget might help improve ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionShareLostToBudgetPercent

Absolute Top Impression Share Lost To Rank Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AbsoluteTopImpressionShareLostToRankPercent
definition: The estimated percentage of how often poor ad rank kept your ad from showing in the first ad position at the top of search results. Use this data to help you assess reasons your ads are missing out on the top ad position, which is more likely to win clicks and conversions. Ad rank determines where your ad shows relative to other ads, based on factors including your bid amount, ad performance, ad relevance, ad extensions, other competing ads, and more. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionShareLostToRankPercent

Absolute Top Impression Share Lost To Budget Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AbsoluteTopImpressionShareLostToBudgetPercent
definition: The estimated percentage of how often your ad missed showing in the very top ad position, above search results, due to insufficient budget. This indicates where increasing your budget might improve your chances at the top ad position, which is more likely to win clicks and conversions. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionShareLostToBudgetPercent

Top Impression Share Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: TopImpressionSharePercent
definition: The percentage of impressions for your ad in the mainline, the top ad placements above the search results, out of the estimated number of mainline impressions you were eligible to receive. A lower number indicates there might be something about your ad's eligibility that affects its position. Eligibility for top impression is based on your ad's approval status, quality score, targeting settings, and bids. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionSharePercent

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Base Campaign Id
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: BaseCampaignId
definition: The Microsoft Advertising assigned identifier of an experiment campaign. This will be the same value as the CampaignId if the campaign is not an experiment.
notation: BaseCampaignId

All Conversions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, the performance reports will return the integrated value in this column. We support the decimal conversion value in many scenarios, and the values obtained by the "AllConversions" column may be inaccurate.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, the performance reports will return the integrated value in this column. We support the decimal conversion value in many scenarios, and the values obtained by the "ViewThroughConversions" column may be inaccurate.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Audience Impression Share Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AudienceImpressionSharePercent
definition: The estimated percentage of impressions, out of the total available impressions you could have received on the Microsoft Audience Network. Use this to compare your share of impressions to the impression share of advertisers competing against you. Example: Out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: AudienceImpressionSharePercent

Audience Impression Lost To Rank Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AudienceImpressionLostToRankPercent
definition: The percentage of impression share you lost due to low rank on the Microsoft Audience Network. Ad rank determines your ad position and whether your ad is able to show at all. It's calculated using your bid, quality, and the expected impact of ad formats. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is not available.
notation: AudienceImpressionLostToRankPercent

Audience Impression Lost To Budget Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AudienceImpressionLostToBudgetPercent
definition: The percentage of impression share you lost due to insufficient budget on the Microsoft Audience Network. If this number is high, you may want to increase your budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: AudienceImpressionLostToBudgetPercent

Relative Ctr
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: RelativeCtr
definition: Your click-through rate divided by the average click-through rate of all ads that appear in the same sections of websites that show your ads. Relative CTR can help you understand campaign and ad group performance, particularly if you have little or no conversion information. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: RelativeCtr

Average Cpm
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

Low Quality Conversions Qualified
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: LowQualityConversionsQualified
definition: The number of conversions that originate from low-quality clicks. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: LowQualityConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Video Views
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: VideoViews
definition: The number of times the video was played and watched for at least two continuous seconds with more than 50% of the screen in view.
notation: VideoViews

View Through Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ViewThroughRate
definition: The number of video views divided by the number of impressions.
notation: ViewThroughRate

Average Cpv
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AverageCpv
definition: Average total spend divided by video views.
notation: AverageCPV

Video Views At25Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: VideoViewsAt25Percent
definition: The number of times a person completed at least 25% of a video.
notation: VideoViewsAt25Percent

Video Views At50Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: VideoViewsAt50Percent
definition: The number of times a person completed at least 50% of a video.
notation: VideoViewsAt50Percent

Video Views At75Percent
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: VideoViewsAt75Percent
definition: The number of times a person completed at least 75% of a video.
notation: VideoViewsAt75Percent

Completed Video Views
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CompletedVideoViews
definition: Number of times a person watched the entire video to completion.
notation: CompletedVideoViews

Video Completion Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: VideoCompletionRate
definition: The number of completed video views divided by the total number of impressions, multiplied by 100.
notation: VideoCompletionRate

Total Watch Time In Ms
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: TotalWatchTimeInMs
definition: Total amount of time a person spent watching the video in milliseconds.
notation: TotalWatchTimeInMS

Average Watch Time Per Video View
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AverageWatchTimePerVideoView
definition: Total watch time divided by the number of video views.
notation: AverageWatchTimePerVideoView

Average Watch Time Per Impression
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AverageWatchTimePerImpression
definition: Total watch time, in milliseconds, divided by the number of impressions.
notation: AverageWatchTimePerImpression

Sales
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The total number of sales.
notation: Sales

Cost Per Sale
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CostPerSale
definition: The cost per sale. The formula for calculating the cost per sale is (Spend / Sales)
notation: CostPerSale

Revenue Per Sale
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: RevenuePerSale
definition: The revenue per sale. The formula for calculating the revenue per sale is (Revenue / Sales)
notation: RevenuePerSale

Installs
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The total number of installs.
notation: Installs

Cost Per Install
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CostPerInstall
definition: The cost per install. The formula for calculating the cost per install is (Spend / Installs)
notation: CostPerInstall

Revenue Per Install
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: RevenuePerInstall
definition: The revenue per install. The formula for calculating the revenue per install is (Revenue / Installs)
notation: RevenuePerInstall

Downloads
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The number of times customers download apps through your ads.
notation: Downloads

Post Click Download Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: PostClickDownloadRate
definition: The post-click download rate as a percentage. The number of downloads, divided by the total number of ad clicks. For example, if the ads in your campaign received 300 clicks and four downloads, the download rate would be 1.33%.
notation: PostClickDownloadRate

Cost Per Download
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: CostPerDownload
definition: The average amount you're charged each time your ad is downloaded. The total cost of all downloads on an ad, divided by the number of downloads during a specific period.
notation: CostPerDownload

App Installs
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: AppInstalls
definition: The number of times customers install apps through your ads.
notation: AppInstalls

Post Click Install Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: PostClickInstallRate
definition: The post-click install rate as a percentage. The number of installs, divided by the total number of clicks. For example, if the ads in your campaign received 300 clicks and four installs, the rate would be 1.33%.
notation: PostClickInstallRate

Cpi
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: Cost per install. The average amount of money you're charged for each app install.
notation: CPI

Purchases
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The number of times customers use your ads to make a purchase in your app.
notation: Purchases

Post Install Purchase Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: PostInstallPurchaseRate
definition: The post-install purchase rate as a percentage. The number of in-app purchases, divided by the total number of installs. For example, if the ads in your campaign received 300 installs and four in-app purchases, the install rate would be 1.33%.
notation: PostInstallPurchaseRate

Cpp
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: Cost per in-app purchase. The average amount of money you're charged for each in-app purchase.
notation: CPP

Subscriptions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: The number of times customers use your ads to purchase a subscription in your game.
notation: Subscriptions

Post Install Subscription Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: PostInstallSubscriptionRate
definition: The post-install subscription rate as a percentage. The number of subscriptions, divided by the total number of installs. For example, if the ads in your campaign receive 300 installs and four subscriptions, the install rate would be 1.33%.
notation: PostInstallSubscriptionRate

Cps
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
definition: Cost per in-app subscription. The average amount of money you're charged for each app subscription.
notation: CPS

New Customer Conversions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: NewCustomerConversions
definition: The total number of new customers who completed a desired action, such as making a purchase, after clicking on your ad.
notation: NewCustomerConversions

New Customer Revenue
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: NewCustomerRevenue
definition: The total value of new customer conversions, calculated by summing the value of each new customer conversion.
notation: NewCustomerRevenue

New Customer Conversion Rate
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: NewCustomerConversionRate
definition: The percentage of new customer sessions that result in a conversion. Note: This column is deprecated as of August 2025. Going forward, performance reports will return empty in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: NewCustomerConversionRate

New Customer Cpa
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: NewCustomerCpa
definition: The cost of acquiring a new customer, calculated by dividing the total cost of your ads by the number of new customer conversions. This column is deprecated as of August 2025. Going forward, performance reports will return empty in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: NewCustomerCPA

New Customer Return On Ad Spend
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: NewCustomerReturnOnAdSpend
definition: The amount of revenue you generate from new customers for every dollar you spend on advertising, calculated by dividing the total revenue from new customers by the total cost of your ads. This column is deprecated as of August 2025. Going forward, performance reports will return empty in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: NewCustomerReturnOnAdSpend

Conversion Delay
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: ConversionDelay
definition: The time gap between when a user clicks on an ad and when they complete a desired action, such as making a purchase, signing up, or downloading an app.
notation: ConversionDelay

Unknown Customer Conversions
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: UnknownCustomerConversions
definition: A customer conversion that doesn't have enough data to determine if the customer is a new or existing customer.
notation: UnknownCustomerConversions

Unknown Customer Revenue
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: UnknownCustomerRevenue
definition: The revenue from unknown customer conversions.
notation: UnknownCustomerRevenue

New Customer Count
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: NewCustomerCount
definition: The number of new customers who complete an action, such as making a purchase, after clicking your ad.
notation: NewCustomerCount

New Customer Spend
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: NewCustomerSpend
definition: The total spend of new customers, calculated by summing the spend of each new customer.
notation: NewCustomerSpend

Marketing Objective
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingCampaignPerformanceReportColumn
top concept of: ReportingCampaignPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingCategoryClickCoverageReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the CategoryClickCoverageReportColumn.
has top concept: Account Name
has top concept: Customer Name
has top concept: L1Vertical
has top concept: L2Vertical
has top concept: L3Vertical
has top concept: Week Starting Monday
has top concept: Marketplace Click Coverage
has top concept: Country
has top concept: Proportion Of Spend

Account Name
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Customer Name
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
alternative label: CustomerName
definition: The customer name.
notation: CustomerName

L1Vertical
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
definition: A particular supply sector, such as Travel and Tourism or Apparel. View a list of L1 verticals.
notation: L1Vertical

L2Vertical
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
definition: A more detailed segment of an L1 vertical. For instance, within the L1 vertical travel and tourism, L2 verticals might include Accommodations or Air travel. View a list of L2 verticals.
notation: L2Vertical

L3Vertical
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
definition: The most specific segment within a larger L1 vertical. For example, if the L1 vertical is travel and tourism and the L2 vertical is Accommodations, an L3 vertical might be Bed and Breakfasts or Camping and RV. View a list of L3 verticals.
notation: L3Vertical

Week Starting Monday
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
alternative label: WeekStartingMonday
definition: The date range for the week that your data is from starting with Monday.
notation: WeekStartingMonday

Marketplace Click Coverage
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
alternative label: MarketplaceClickCoverage
definition: The percentage of clicks your account(s) received compared to the total number of clicks by all advertisers for a specific L1 ? L3 slice. Clickshare is calculated as your account's clicks divided by total clicks from all market advertisers.
notation: MarketplaceClickCoverage

Country
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
definition: The country-specific Bing marketplace, such as Bing France or Bing India.
notation: Country

Proportion Of Spend
type: Concept
in scheme: ReportingCategoryClickCoverageReportColumn
top concept of: ReportingCategoryClickCoverageReportColumn
alternative label: ProportionOfSpend
definition: The percentage of total spend allocated to a specific category in your campaign.
notation: ProportionOfSpend

ReportingCategoryInsightsReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the CategoryInsightsReportColumn.
has top concept: L1Vertical
has top concept: L2Vertical
has top concept: L3Vertical
has top concept: Week Starting Monday
has top concept: Wo WSearches
has top concept: Mo MSearches
has top concept: Yo YLast1Week Searches
has top concept: Yo YLast4Weeks Searches
has top concept: Searches Indexed
has top concept: Searches Peak Week
has top concept: Wo WClicks
has top concept: Mo MClicks
has top concept: Yo YLast1Week Clicks
has top concept: Clicks Indexed
has top concept: Clicks Peak Week
has top concept: Yo YLast4Weeks Clicks
has top concept: Country
has top concept: Marketplace Click Coverage
has top concept: Proportion Of Spend

L1Vertical
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
definition: A particular supply sector, such as Travel and Tourism or Apparel. View a list of L1 verticals.
notation: L1Vertical

L2Vertical
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
definition: A more detailed segment of an L1 vertical. For instance, within the L1 vertical travel and tourism, L2 verticals might include Accommodations or Air travel. View a list of L2 verticals.
notation: L2Vertical

L3Vertical
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
definition: The most specific segment within a larger L1 vertical. For example, if the L1 vertical is travel and tourism and the L2 vertical is Accommodations, an L3 vertical might be Bed and Breakfasts or Camping and RV. View a list of L3 verticals.
notation: L3Vertical

Week Starting Monday
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: WeekStartingMonday
definition: The date range for the week that your data is from starting with Monday.
notation: WeekStartingMonday

Wo WSearches
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: WoWSearches
definition: The change in search volume from last week to this week.
notation: WoWSearches

Mo MSearches
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: MoMSearches
definition: The change in search volume from the last four-week period to the current four-week period.
notation: MoMSearches

Yo YLast1Week Searches
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: YoYLast1WeekSearches
definition: The change in search volume between this week and the same week last year.
notation: YoYLast1WeekSearches

Yo YLast4Weeks Searches
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: YoYLast4WeeksSearches
definition: The change in search volume between the current four weeks and the same four-week period last year.
notation: YoYLast4WeeksSearches

Searches Indexed
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: SearchesIndexed
definition: The number of indexed searches.
notation: SearchesIndexed

Searches Peak Week
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: SearchesPeakWeek
definition: Peak week represents the week with the highest search volume within your selected date range. We display the percentage by which this week's search volume exceeds the average volume across the entire date range.
notation: SearchesPeakWeek

Wo WClicks
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: WoWClicks
definition: The change in click volume from last week to this week.
notation: WoWClicks

Mo MClicks
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: MoMClicks
definition: The change in click volume from the last four-week period to the current four-week period.
notation: MoMClicks

Yo YLast1Week Clicks
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: YoYLast1WeekClicks
definition: The change in click volume between this week and the same week last year.
notation: YoYLast1WeekClicks

Clicks Indexed
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: ClicksIndexed
definition: The number of indexed clicks.
notation: ClicksIndexed

Clicks Peak Week
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: ClicksPeakWeek
definition: Peak week represents the week with the highest click volume within your selected date range. We display the percentage by which this week's click volume exceeds the average volume across the entire date range.
notation: ClicksPeakWeek

Yo YLast4Weeks Clicks
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: YoYLast4WeeksClicks
definition: The change in click volume between the current four weeks and the same four-week period last year.
notation: YoYLast4WeeksClicks

Country
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
definition: The country-specific Bing marketplace, such as Bing France or Bing India.
notation: Country

Marketplace Click Coverage
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: MarketplaceClickCoverage
definition: The percentage of clicks your account(s) received compared to the total number of clicks by all advertisers for a specific L1 ? L3 slice. Clickshare is calculated as your account's clicks divided by total clicks from all market advertisers.
notation: MarketplaceClickCoverage

Proportion Of Spend
type: Concept
in scheme: ReportingCategoryInsightsReportColumn
top concept of: ReportingCategoryInsightsReportColumn
alternative label: ProportionOfSpend
definition: The percentage of total spend allocated to a specific category in your campaign.
notation: ProportionOfSpend

ReportingCombinationPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the CombinationPerformanceReportRequest.
has top concept: Time Period
has top concept: Account Id
has top concept: Account Name
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Campaign Type
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Asset Group Id
has top concept: Asset Group Name
has top concept: Ad Id
has top concept: Ad Type
has top concept: Headline1
has top concept: Headline2
has top concept: Headline3
has top concept: Combination Long Headline
has top concept: Description1
has top concept: Description2
has top concept: Image
has top concept: Logo
has top concept: Impressions
has top concept: Clicks
has top concept: Spend
has top concept: Ctr
has top concept: Conversions
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summa*ry. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Campaign Id
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Type
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: CampaignType
definition: The campaign type.
notation: CampaignType

Ad Group Id
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Asset Group Id
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: AssetGroupName
definition: The asset group name.
notation: AssetGroupName

Ad Id
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ad Type
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: AdType
definition: The ad type.
notation: AdType

Headline1
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The content of the headline 1 asset in a combination record.
notation: Headline1

Headline2
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The content of the headline 2 asset in a combination record.
notation: Headline2

Headline3
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The content of the headline 3 asset in a combination record
notation: Headline3

Combination Long Headline
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: CombinationLongHeadline
definition: The content of the long headline asset in a combination record.
notation: CombinationLongHeadline

Description1
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: Reserved.
notation: Description1

Description2
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: Reserved.
notation: Description2

Image
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The image URL of the image asset in a combination record.
notation: Image

Logo
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The image URL of the logo asset in a combination record.
notation: Logo

Impressions
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Spend
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Ctr
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Conversions
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.
notation: Conversions

Marketing Objective
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingCombinationPerformanceReportColumn
top concept of: ReportingCombinationPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingConversionPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the ConversionPerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Keyword
has top concept: Keyword Id
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Assists
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Spend
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Conversion
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Device Type
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Keyword Status
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue
has top concept: Goal Id
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Keyword
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: The keyword text.
notation: Keyword

Keyword Id
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: KeywordId
definition: The Microsoft Advertising assigned identifier of a keyword.
notation: KeywordId

Impressions
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Assists
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Conversions
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Spend
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Revenue
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Conversion
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Cost Per Assist
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Device Type
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Account Status
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Keyword Status
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: KeywordStatus
definition: The keyword status.
notation: KeywordStatus

All Conversions
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Conversions Qualified
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Goal Id
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: GoalId
definition: The Microsoft Advertising assigned identifier of a conversion goal.
notation: GoalId

Marketing Objective
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingConversionPerformanceReportColumn
top concept of: ReportingConversionPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingDSAAutoTargetPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the DSAAutoTargetPerformanceReportRequest.
has top concept: Time Period
has top concept: Account Id
has top concept: Account Name
has top concept: Account Number
has top concept: Account Status
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Campaign Status
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Ad Group Status
has top concept: Ad Distribution
has top concept: Language
has top concept: Network
has top concept: Top Vs Other
has top concept: Device Type
has top concept: Device Os
has top concept: Bid Strategy Type
has top concept: Tracking Template
has top concept: Custom Parameters
has top concept: Dynamic Ad Target Id
has top concept: Dynamic Ad Target
has top concept: Dynamic Ad Target Status
has top concept: Website Coverage
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: Ad Id
has top concept: View Through Revenue
has top concept: Goal Id
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Status
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Id
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Status
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Id
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Status
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Ad Distribution
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Language
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Network
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Device Type
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Bid Strategy Type
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: BidStrategyType
definition: The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
notation: BidStrategyType

Tracking Template
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: TrackingTemplate
definition: The current tracking template of the ad.
notation: TrackingTemplate

Custom Parameters
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: CustomParameters
definition: The current custom parameters of the ad.
notation: CustomParameters

Dynamic Ad Target Id
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: DynamicAdTargetId
definition: The Microsoft Advertising assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.
notation: DynamicAdTargetId

Dynamic Ad Target
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: DynamicAdTarget
definition: The dynamic ad target or webpage condition that Bing matched to your website. For example the condition could be returned in the report as URL contains xyz.
notation: DynamicAdTarget

Dynamic Ad Target Status
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: DynamicAdTargetStatus
definition: The current status of the dynamic ad target.
notation: DynamicAdTargetStatus

Website Coverage
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: WebsiteCoverage
definition: A score from 0.0 to 1.0 that indicates the percentage of pages in the requested language that belong to a particular domain out of all the pages that Bing has indexed for the same language your website's domain. In other words coverage is the percentage of webpages that match a category and language divided by the total number of webpages using the same language in the domain. For example, if the category US/CA/SFO matches 500 english webpages and US/CA matches 1,000 english webpages, then the coverage will be 0.50 (50 percent).
notation: WebsiteCoverage

Impressions
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Assists
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

All Conversions
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

Ad Id
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

View Through Revenue
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Goal Id
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: GoalId
definition: The Microsoft Advertising assigned identifier of a conversion goal.
notation: GoalId

Marketing Objective
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingDSAAutoTargetPerformanceReportColumn
top concept of: ReportingDSAAutoTargetPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingDSACategoryPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the DSACategoryPerformanceReportRequest.
has top concept: Time Period
has top concept: Account Id
has top concept: Account Name
has top concept: Account Number
has top concept: Account Status
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Campaign Status
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Ad Group Status
has top concept: Ad Id
has top concept: Ad Status
has top concept: Category0
has top concept: Category1
has top concept: Category2
has top concept: Ad Distribution
has top concept: Language
has top concept: Network
has top concept: Top Vs Other
has top concept: Device Type
has top concept: Device Os
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Status
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Id
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Status
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Id
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Status
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Ad Id
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ad Status
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AdStatus
definition: The ad status.
notation: AdStatus

Category0
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The top level category that Bing matched to your website. For example if the category is US/CA/SFO, the Category0 value will be US.
notation: Category0

Category1
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The mid level category that Bing matched to your website. For example if the category is US/CA/SFO, the Category1 value will be CA.
notation: Category1

Category2
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The low level category that Bing matched to your website. For example if the category is US/CA/SFO, the Category2 value will be SFO.
notation: Category2

Ad Distribution
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Language
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Network
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Device Type
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Impressions
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Assists
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

All Conversions
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Marketing Objective
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingDSACategoryPerformanceReportColumn
top concept of: ReportingDSACategoryPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingDSASearchQueryPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the DSASearchQueryPerformanceReportRequest.
has top concept: Time Period
has top concept: Account Id
has top concept: Account Name
has top concept: Account Number
has top concept: Account Status
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Campaign Status
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Ad Group Status
has top concept: Ad Id
has top concept: Ad Status
has top concept: Search Query
has top concept: Headline
has top concept: Category List
has top concept: Landing Page Title
has top concept: Final Url
has top concept: Dynamic Ad Target
has top concept: Dynamic Ad Target Id
has top concept: Ad Distribution
has top concept: Language
has top concept: Network
has top concept: Top Vs Other
has top concept: Device Type
has top concept: Device Os
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Customer Id
has top concept: Customer Name
has top concept: Feed Url
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: Description
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Status
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Id
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Status
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Id
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Status
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Ad Id
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ad Status
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AdStatus
definition: The ad status.
notation: AdStatus

Search Query
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: SearchQuery
definition: The search term used by your potential audience.
notation: SearchQuery

Headline
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The Dynamic Search Ad headline that was dynamically generated by Microsoft Advertising.
notation: Headline

Category List
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: CategoryList
definition: The list of categories that Bing matched to your website. Up to three category levels can be returned per category list item. The list items are JSON encoded i.e., an array named categoryList with one or more category list items. For example, in the downloaded report data the categories might be {"categoryList":[{"category":"US/CA/SFO"},{"category":"US/WA/SEA"},{"category":"US/TX"}]}.
notation: CategoryList

Landing Page Title
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: LandingPageTitle
definition: The title of your webpage where the search user landed.
notation: LandingPageTitle

Final Url
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: FinalUrl
definition: The URL address of the page on your website that people reach when they click your ad from a desktop or laptop. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalUrl

Dynamic Ad Target
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: DynamicAdTarget
definition: The dynamic ad target or webpage condition that Bing matched to your website. For example the condition could be returned in the report as URL contains xyz.
notation: DynamicAdTarget

Dynamic Ad Target Id
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: DynamicAdTargetId
definition: The Microsoft Advertising assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.
notation: DynamicAdTargetId

Ad Distribution
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Language
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Network
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Device Type
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Impressions
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Assists
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Customer Id
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: CustomerName
definition: The customer name.
notation: CustomerName

Feed Url
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: FeedUrl
definition: The feed URL will appear either as "True" or "False". If it's "True", the final URL came from a page feed associated to the campaign. If it's "False", the final URL did not come from a page feed.
notation: FeedUrl

All Conversions
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

Goal
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

Description
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
definition: The dynamic search ad text automatically generated by Microsoft Advertising when DynamicDescriptionEnabled is set to true.
notation: Description

Marketing Objective
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingDSASearchQueryPerformanceReportColumn
top concept of: ReportingDSASearchQueryPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingDestinationUrlPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the DestinationUrlPerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Ad Id
has top concept: Currency Code
has top concept: Ad Distribution
has top concept: Destination Url
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Device Type
has top concept: Language
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Network
has top concept: Top Vs Other
has top concept: Device Os
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Tracking Template
has top concept: Custom Parameters
has top concept: Final Url
has top concept: Final Mobile Url
has top concept: Final App Url
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Ad Status
has top concept: Customer Id
has top concept: Customer Name
has top concept: Final Url Suffix
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Id
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Currency Code
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Ad Distribution
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Destination Url
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: DestinationUrl
definition: The destination URL attribute of the ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.
notation: DestinationUrl

Impressions
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Device Type
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Language
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Bid Match Type
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Network
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Device Os
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Assists
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Tracking Template
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: TrackingTemplate
definition: The current tracking template of the ad, keyword, or criterion.
notation: TrackingTemplate

Custom Parameters
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CustomParameters
definition: The current custom parameter set of the ad, keyword, or criterion. Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2.
notation: CustomParameters

Final Url
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: FinalUrl
definition: The Final URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalUrl

Final Mobile Url
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: FinalMobileUrl
definition: The Final Mobile URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalMobileUrl

Final App Url
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: FinalAppUrl
definition: Reserved for future use.
notation: FinalAppUrl

Account Status
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Ad Status
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AdStatus
definition: The ad status.
notation: AdStatus

Customer Id
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: CustomerName
definition: The customer name.
notation: CustomerName

Final Url Suffix
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: FinalUrlSuffix
definition: A place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
notation: FinalUrlSuffix

All Conversions
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Marketing Objective
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingDestinationUrlPerformanceReportColumn
top concept of: ReportingDestinationUrlPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingFeedItemPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the feed item performance report.
has top concept: Time Period
has top concept: Account Id
has top concept: Account Name
has top concept: Account Number
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Ad Group Id
has top concept: Ad Id
has top concept: Feed Id
has top concept: Feed Item Id
has top concept: Impressions
has top concept: Clicks
has top concept: Spend
has top concept: Ctr
has top concept: Average Cpc
has top concept: Average Position
has top concept: Conversions
has top concept: Assists
has top concept: Revenue
has top concept: Extended Cost
has top concept: Conversions Qualified
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: All Conversions
has top concept: All Conversions Qualified
has top concept: All Revenue
has top concept: All Cost Per Conversion
has top concept: All Conversion Rate
has top concept: All Revenue Per Conversion
has top concept: All Return On Ad Spend
has top concept: View Through Conversions
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue
has top concept: View Through Conversion Rate
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Time Period
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Campaign Id
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Ad Group Id
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Id
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Feed Id
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: FeedId
definition: The feed identifier.
notation: FeedId

Feed Item Id
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: FeedItemId
definition: The feed item identifies.
notation: FeedItemId

Impressions
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages or other sites on the Audience Network. Regardless of whether you are driving customers to your website, tracking conversions, or just trying to get your message out, you want to track the number of times your ad is shown. Run the share of voice report to get an estimate of how many more impressions you could be getting.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Spend
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
definition: The sum of your cost-per-click (CPC) charges for your ads and keywords. Spend helps you keep track of your budget.
notation: Spend

Ctr
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Average Position
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Assists
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Extended Cost
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: ExtendedCost
definition: Cost information that is optionally provided by advertisers, including non-advertising costs, taxes, and shipping.
notation: ExtendedCost

Conversions Qualified
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

Conversion Rate
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Return On Ad Spend
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

All Conversions
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Conversions Qualified
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

All Revenue
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Cost Per Conversion
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Conversion Rate
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Revenue Per Conversion
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

View Through Conversions
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

View Through Conversions Qualified
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

View Through Conversion Rate
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: ViewThroughConversionRate
definition: The number of ad views, divided by the number of impressions.
notation: ViewThroughConversionRate

Marketing Objective
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingFeedItemPerformanceReportColumn
top concept of: ReportingFeedItemPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingGeographicPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the GeographicPerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Country
has top concept: State
has top concept: Metro Area
has top concept: City
has top concept: Currency Code
has top concept: Ad Distribution
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Proximity Target Location
has top concept: Radius
has top concept: Language
has top concept: Bid Match Type
has top concept: Delivered Match Type
has top concept: Network
has top concept: Top Vs Other
has top concept: Device Type
has top concept: Device Os
has top concept: Assists
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Conversion
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Location Type
has top concept: Most Specific Location
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: County
has top concept: Postal Code
has top concept: Location Id
has top concept: Base Campaign Id
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: Neighborhood
has top concept: View Through Revenue
has top concept: Campaign Type
has top concept: Asset Group Id
has top concept: Asset Group Name
has top concept: Asset Group Status
has top concept: Downloads
has top concept: Post Click Download Rate
has top concept: Cost Per Download
has top concept: App Installs
has top concept: Post Click Install Rate
has top concept: Cpi
has top concept: Purchases
has top concept: Post Install Purchase Rate
has top concept: Cpp

Account Name
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Country
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The country or region where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: Country

State
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The state where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: State

Metro Area
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: MetroArea
definition: The metro area (Microsoft Market Area in the United States) where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: MetroArea

City
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The city where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: City

Currency Code
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Ad Distribution
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, cross-network traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Impressions
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Proximity Target Location
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: ProximityTargetLocation
definition: The radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad. The Radius attribute column contains the distance of the radius.
notation: ProximityTargetLocation

Radius
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad. The ProximityTargetLocation attribute column contains the address or landmark name of the radius.
notation: Radius

Language
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Bid Match Type
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Delivered Match Type
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: DeliveredMatchType

Network
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, cross-network traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Device Type
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Assists
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Conversions
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Revenue
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Conversion
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Cost Per Assist
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Location Type
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: LocationType
definition: The location type used to deliver ads. For example, to distinguish between people in versus searching for or viewing pages about the corresponding location of interest. The possible location type values include "Physical location" and "Location of interest". Physical location indicates that the user was physically located in the corresponding City, Country, MetroArea, or State locations. Location of interest indicates that the physical location of the user was not used to serve the ad, and the user was searching for or viewing pages about the corresponding City, Country, MetroArea, or State locations. If the user is searching for the location that they are in, then the location type is "Physical location". For example if the search user is in Seattle and searching for Seattle, the location type is "Physical location".
notation: LocationType

Most Specific Location
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: MostSpecificLocation
definition: The most specific location used to deliver ads. For example if the city and country/region are both identified, this column will include the same value as the City column. If postal code information is available, then it will be included in the report instead of city or country/region.
notation: MostSpecificLocation

Account Status
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

County
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The county where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: County

Postal Code
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: PostalCode
definition: The postal code where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: PostalCode

Location Id
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: LocationId
definition: The Microsoft Advertising identifier of the location where the user was physically located when they clicked the ad. For geographical location identifiers, see Geographical Location Codes. If the location ID is in the report but not found in the file downloaded via GetGeoLocationsFileUrl, it is not targetable. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: LocationId

Base Campaign Id
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: BaseCampaignId
definition: The Microsoft Advertising assigned identifier of an experiment campaign. This will be the same value as the CampaignId if the campaign is not an experiment.
notation: BaseCampaignId

All Conversions
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

Neighborhood
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The neighborhood where an ad was physically served, or the neighborhood that your customer had shown interest in through searches or content they had viewed. This helps you find out how your ads are doing in different locations, which can help you decide where to focus more of your advertising efforts.
notation: Neighborhood

View Through Revenue
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Campaign Type
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: CampaignType
definition: The campaign type. Possible values include Audience, Dynamic search, Performance max, Search & content, and Shopping.
notation: CampaignType

Asset Group Id
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AssetGroupName
definition: The asset group name.
notation: AssetGroupName

Asset Group Status
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AssetGroupStatus
definition: The asset group status.
notation: AssetGroupStatus

Downloads
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The number of times customers download apps through your ads.
notation: Downloads

Post Click Download Rate
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: PostClickDownloadRate
definition: The post-click download rate as a percentage. The number of downloads, divided by the total number of ad clicks. For example, if the ads in your campaign received 300 clicks and four downloads, the download rate would be 1.33%. The formula for calculating the post-click download rate is (Downloads / Clicks).
notation: PostClickDownloadRate

Cost Per Download
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: CostPerDownload
definition: The average amount you're charged each time your ad is downloaded. The total cost of all downloads on an ad, divided by the number of downloads during a specific period. The formula for calculating the cost per download is (Spend / Downloads).
notation: CostPerDownload

App Installs
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: AppInstalls
definition: The number of times customers install apps through your ads.
notation: AppInstalls

Post Click Install Rate
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: PostClickInstallRate
definition: The post-click install rate as a percentage. The number of installs, divided by the total number of clicks. For example, if the ads in your campaign received 300 clicks and four installs, the rate would be 1.33%. The formula for calculating the post-click install rate is (AppInstall / Click).
notation: PostClickInstallRate

Cpi
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The average amount of money you're charged for each app install. The formula for calculating the cost per install is (Spend / AppInstalls).
notation: CPI

Purchases
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The number of times customers use your ads to make a purchase in your app.
notation: Purchases

Post Install Purchase Rate
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: PostInstallPurchaseRate
definition: The post-install purchase rate as a percentage. The number of in-app purchases, divided by the total number of installs. For example, if the ads in your campaign received 300 installs and four in-app purchases, the install rate would be 1.33%. The formula for calculating the post-install purchase rate is (Purchases / AppInstalls).
notation: PostInstallPurchaseRate

Cpp
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The average amount of money you're charged for each in-app purchase. The formula for calculating the cost per purchase is (Spend / Purchases).
notation: CPP

Subscriptions
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The number of times customers use your ads to purchase a subscription in your game.
notation: Subscriptions

Post Install Subscription Rate
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: PostInstallSubscriptionRate
definition: The post-install subscription rate as a percentage. The number of subscriptions, divided by the total number of installs. For example, if the ads in your campaign receive 300 installs and four subscriptions, the install rate would be 1.33%. The formula for calculating the post-install subscription rate is (Subscription / AppInstalls).
notation: PostInstallSubscriptionRate

Cps
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
definition: The average amount of money you're charged for each app subscription. The formula for calculating the cost per subscription is (Spend / Subscriptions).
notation: CPS

Marketing Objective
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingGeographicPerformanceReportColumn
top concept of: ReportingGeographicPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingGoalsAndFunnelsReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the GoalsAndFunnelsReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Keyword
has top concept: Keyword Id
has top concept: Goal
has top concept: All Conversions
has top concept: Assists
has top concept: All Revenue
has top concept: Goal Id
has top concept: Device Type
has top concept: Device Os
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Keyword Status
has top concept: Goal Type
has top concept: View Through Conversions
has top concept: All Conversions Qualified
has top concept: View Through Conversions Qualified
has top concept: View Through Revenue
has top concept: Campaign Type
has top concept: Asset Group Id
has top concept: Asset Group Name
has top concept: Asset Group Status
has top concept: Conversion Delay
has top concept: Marketing Objective
has top concept: Channel
has top concept: Sub Channel

Account Name
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Keyword
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
definition: The keyword text.
notation: Keyword

Keyword Id
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: KeywordId
definition: The Microsoft Advertising assigned identifier of a keyword.
notation: KeywordId

Goal
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

All Conversions
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. This column will include data for all conversion goals regardless of a conversion goal's ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

Assists
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Assists

All Revenue
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. This column will include data for all conversion goals regardless of a conversion goal's ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

Goal Id
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: GoalId
definition: The Microsoft Advertising assigned identifier of a conversion goal.
notation: GoalId

Device Type
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Device Os
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Account Status
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Keyword Status
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: KeywordStatus
definition: The keyword status.
notation: KeywordStatus

Goal Type
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

View Through Conversions
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

All Conversions Qualified
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. This column will include data for all conversion goals regardless of a conversion goal's ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Campaign Type
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: CampaignType
definition: The campaign type.
notation: CampaignType

Asset Group Id
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of a asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AssetGroupName
definition: The asset group name.
notation: AssetGroupName

Asset Group Status
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: AssetGroupStatus
definition: The asset group status.
notation: AssetGroupStatus

Conversion Delay
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: ConversionDelay
definition: The time gap between when a user clicks on an ad and when they complete a desired action, such as making a purchase, signing up, or downloading an app.
notation: ConversionDelay

Marketing Objective
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingGoalsAndFunnelsReportColumn
top concept of: ReportingGoalsAndFunnelsReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingHotelDimensionPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the HotelDimensionPerformanceReportRequest.
has top concept: Time Period
has top concept: Customer Id
has top concept: Customer Name
has top concept: Account Name
has top concept: Account Id
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Ad Id
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Source Hotel Id
has top concept: Campaign Hotel Id
has top concept: Advertiser Hotel Id
has top concept: Hotel Name
has top concept: Country Name
has top concept: State
has top concept: City
has top concept: Brand
has top concept: Category
has top concept: Star Rating
has top concept: Custom Label0
has top concept: Custom Label1
has top concept: Custom Label2
has top concept: Custom Label3
has top concept: Custom Label4
has top concept: Bid Strategy Type
has top concept: Device Type
has top concept: Currency Code
has top concept: Custom Parameters
has top concept: Final Url Suffix
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Spend
has top concept: Average Cpc
has top concept: Average Cpm
has top concept: Conversions
has top concept: Revenue
has top concept: Net Revenue
has top concept: Gross Return On Ad Spend
has top concept: Net Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Booked Length Of Stay
has top concept: Avg Booked Abw
has top concept: Avg Booked Nights
has top concept: Booked Abw
has top concept: Check In Date
has top concept: Date Type
has top concept: Partner Impressions
has top concept: Eligible Impressions
has top concept: Missed Impressions
has top concept: Impression Share
has top concept: Missed Impressions No Bid
has top concept: Missed Impressions Spending Cap Reached
has top concept: Missed Impressions No Tax
has top concept: Missed Impressions Other
has top concept: Check In Date Day Of Week
has top concept: Length Of Stay
has top concept: Advanced Booking Window
has top concept: Site Type
has top concept: User Country
has top concept: Click Share
has top concept: Missed Impressions Insufficient Bid

Time Period
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see Time Period Column. This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
notation: TimePeriod

Customer Id
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CustomerName
definition: The name of the customer.
notation: CustomerName

Account Name
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Id
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Campaign Name
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Id
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Id
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad. Note: AdId is restricted for share of voice metrics.
notation: AdId

Account Status
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Source Hotel Id
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: SourceHotelId
definition: The identifier of the source hotel.
notation: SourceHotelId

Campaign Hotel Id
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CampaignHotelId
definition: The identifier of the lodging campaign.
notation: CampaignHotelId

Advertiser Hotel Id
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AdvertiserHotelId
definition: The Microsoft Advertising assigned identifier of an advertiser hotel.
notation: AdvertiserHotelId

Hotel Name
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: HotelName
definition: The name of the hotel.
notation: HotelName

Country Name
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CountryName
definition: The name of the country where the hotel is located.
notation: CountryName

State
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: The name of the state where the hotel is located.
notation: State

City
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: The city where the hotel is located.
notation: City

Brand
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: The hotel chain's brand. For example, Fabrikam Residences by Contoso, where Contoso is the brand.
notation: Brand

Category
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: A user-defined category that identifies the type of hotel. For example, extended stay, economy, or motel.
notation: Category

Star Rating
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: StarRating
definition: The hotel's star rating. Possible values are 1 through 5.
notation: StarRating

Custom Label0
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CustomLabel0
definition: The value of the Custom_0 field in your Microsoft Hotel Center feed.
notation: CustomLabel0

Custom Label1
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CustomLabel1
definition: The value of the Custom_1 field in your Microsoft Hotel Center feed.
notation: CustomLabel1

Custom Label2
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CustomLabel2
definition: The value of the Custom_2 field in your Microsoft Hotel Center feed.
notation: CustomLabel2

Custom Label3
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CustomLabel3
definition: The value of the Custom_3 field in your Microsoft Hotel Center feed.
notation: CustomLabel3

Custom Label4
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CustomLabel4
definition: The value of the Custom_4 field in your Microsoft Hotel Center feed.
notation: CustomLabel4

Bid Strategy Type
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: BidStrategyType
definition: The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
notation: BidStrategyType

Device Type
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Currency Code
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Custom Parameters
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CustomParameters
definition: Defines a key and value custom parameter for URL tracking. Used for campaign, ad group, ad, keyword, sitelink, and ad group criterion URL custom parameters.
notation: CustomParameters

Final Url Suffix
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: FinalUrlSuffix
definition: The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides. Add: Optional Update: Optional. If no value is set for the update, this setting is not changed. If you set this element to an empty string (""), the previous setting will be deleted.
notation: FinalUrlSuffix

Impressions
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Spend
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Cpc
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Average Cpm
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Conversions

Revenue
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Net Revenue
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: NetRevenue
definition: The net revenue.
notation: NetRevenue

Gross Return On Ad Spend
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: GrossReturnOnAdSpend
definition: The gross return on ad spend.
notation: GrossReturnOnAdSpend

Net Return On Ad Spend
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: NetReturnOnAdSpend
definition: The net return on ad spend.
notation: NetReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Booked Length Of Stay
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: BookedLengthOfStay
definition: The booked length of stay in number of days.
notation: BookedLengthOfStay

Avg Booked Abw
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AvgBookedAbw
definition: The average advanced booking window for the hotel. The average is calculated as (booked ABW/conversions).
notation: AvgBookedABW

Avg Booked Nights
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AvgBookedNights
definition: The average nights booked for the hotel. The average is calculated as (total booked nights/conversions).
notation: AvgBookedNights

Booked Abw
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: BookedAbw
definition: The total advanced booking window days for the hotel.
notation: BookedABW

Check In Date
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CheckInDate
definition: The check-in date.
notation: CheckInDate

Date Type
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: DateType
definition: Indicates whether the user searched for hotels using specific dates. The following are the possible values.DefaultDate—The user didn't search for hotels using specific datesSelectedDate—The user searched for hotels using specific dates
notation: DateType

Partner Impressions
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: PartnerImpressions
definition: The number of times an ad has been displayed on search results pages on our partner networks. Without impressions there are no clicks or conversions.
notation: PartnerImpressions

Eligible Impressions
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: EligibleImpressions
definition: The total number of realized and unrealized impressions (impressions plus missed impressions).
notation: EligibleImpressions

Missed Impressions
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: MissedImpressions
definition: The total number of impressions lost. This is the sum of the following columns:MissedImpressionsInsufficientBidMissedImpressionsNoTaxMissedImpressionsOtherMissedImpressionsSpendingCapReached
notation: MissedImpressions

Impression Share
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: ImpressionShare
definition: The percentage of impressions, out of the total available impressions in the market you were targeting. For example, out of an estimated 59,000 impressions that occurred on this day in your targeted market, you received 2,300, or 3%. The value is in the range 0.0 through 1.0.
notation: ImpressionShare

Missed Impressions No Bid
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: MissedImpressionsNoBid
definition: The number of impressions lost because there were no bids.
notation: MissedImpressionsNoBid

Missed Impressions Spending Cap Reached
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: MissedImpressionsSpendingCapReached
definition: The number of impressions lost because you reached your daily spending limit.
notation: MissedImpressionsSpendingCapReached

Missed Impressions No Tax
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: MissedImpressionsNoTax
definition: The number of impressions lost because the hotel didn't specify taxes.
notation: MissedImpressionsNoTax

Missed Impressions Other
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: MissedImpressionsOther
definition: The number of impressions lost for all other reasons. Typically, low ranking or your rate was available in the More rates section, but the user did not expand the section to view your rate.
notation: MissedImpressionsOther

Check In Date Day Of Week
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: CheckInDateDayOfWeek
definition: The check-in date and day of the week.
notation: CheckInDateDayOfWeek

Length Of Stay
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: LengthOfStay
definition: The length of stay in nights.
notation: LengthOfStay

Advanced Booking Window
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: AdvancedBookingWindow
definition: The number of days before the check-in date that the user is asking to book the hotel room. For example, if today is 3 May and the user is asking to book a room for 8 May, the column's value is 5.
notation: AdvancedBookingWindow

Site Type
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: SiteType
definition: The Bing website that users used to search for hotels. The possible values are: LocalUniversal: The user used Bing.com to search for hotels and properties.MapResults: The user used Bing.com/maps to search for hotels and properties. PropertyPromotionAd: The user was looking at the first results page shown in the maps search.
notation: SiteType

User Country
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: UserCountry
definition: The country of location for the user.
notation: UserCountry

Click Share
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: ClickShare
definition: The estimated percentage of clicks, out of the total number of clicks available, in auctions your ad showed in or was competitive in. Example: Out of the estimated 1,000 clicks that occurred on this day in your target auctions, you had about 230, or 23%.
notation: ClickShare

Missed Impressions Insufficient Bid
type: Concept
in scheme: ReportingHotelDimensionPerformanceReportColumn
top concept of: ReportingHotelDimensionPerformanceReportColumn
alternative label: MissedImpressionsInsufficientBid
definition: The number of impressions lost because there were insufficient bids.
notation: MissedImpressionsInsufficientBid

ReportingHotelGroupPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the HotelGroupPerformanceReportRequest.
has top concept: Time Period
has top concept: Customer Id
has top concept: Customer Name
has top concept: Account Name
has top concept: Account Id
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Ad Id
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Hotel Group
has top concept: Hotel Group Node Id
has top concept: Partition Type
has top concept: Bid Strategy Type
has top concept: Device Type
has top concept: Currency Code
has top concept: Custom Parameters
has top concept: Final Url Suffix
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Spend
has top concept: Average Cpc
has top concept: Average Cpm
has top concept: Conversions
has top concept: Revenue
has top concept: Net Revenue
has top concept: Gross Return On Ad Spend
has top concept: Net Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Booked Length Of Stay
has top concept: Avg Booked Abw
has top concept: Avg Booked Nights
has top concept: Booked Abw
has top concept: Check In Date
has top concept: Date Type
has top concept: Partner Impressions
has top concept: Eligible Impressions
has top concept: Missed Impressions
has top concept: Impression Share
has top concept: Missed Impressions No Bid
has top concept: Missed Impressions Spending Cap Reached
has top concept: Missed Impressions No Tax
has top concept: Missed Impressions Other
has top concept: Click Share
has top concept: Missed Impressions Insufficient Bid

Time Period
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see Time Period Column. This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
notation: TimePeriod

Customer Id
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CustomerName
definition: The name of the customer.
notation: CustomerName

Account Name
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Id
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Campaign Name
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Id
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Id
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad. Note: AdId is restricted for share of voice metrics.
notation: AdId

Account Status
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Hotel Group
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: HotelGroup
definition: A group of hotel ads.
notation: HotelGroup

Hotel Group Node Id
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: HotelGroupNodeId
definition: The identifier for a hotel group.
notation: HotelGroupNodeId

Partition Type
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: PartitionType
definition: The type of hotel partition, for example Subdivision or Unit. Add: Required Update: Update is not supported for this object
notation: PartitionType

Bid Strategy Type
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: BidStrategyType
definition: The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
notation: BidStrategyType

Device Type
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Currency Code
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Custom Parameters
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CustomParameters
definition: The current custom parameter set of the criterion. Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2.
notation: CustomParameters

Final Url Suffix
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: FinalUrlSuffix
definition: The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides. Add: Optional Update: Optional. If no value is set for the update, this setting is not changed. If you set this element to an empty string (""), the previous setting will be deleted.
notation: FinalUrlSuffix

Impressions
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Spend
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Cpc
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Average Cpm
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Conversions

Revenue
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Net Revenue
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: NetRevenue
definition: The net revenue.
notation: NetRevenue

Gross Return On Ad Spend
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: GrossReturnOnAdSpend
definition: The gross return on ad spend.
notation: GrossReturnOnAdSpend

Net Return On Ad Spend
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: NetReturnOnAdSpend
definition: The net return on ad spend.
notation: NetReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Booked Length Of Stay
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: BookedLengthOfStay
definition: The booked length of stay in number of nights.
notation: BookedLengthOfStay

Avg Booked Abw
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AvgBookedAbw
definition: The average advanced booking window for the hotel. The average is calculated as (booked ABW/conversions).
notation: AvgBookedABW

Avg Booked Nights
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: AvgBookedNights
definition: The average nights booked for the hotel. The average is calculated as (total booked nights/conversions).
notation: AvgBookedNights

Booked Abw
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: BookedAbw
definition: The total advanced booking window days for the hotel.
notation: BookedABW

Check In Date
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: CheckInDate
definition: The check-in date.
notation: CheckInDate

Date Type
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: DateType
definition: Indicates whether the user searched for hotels using specific dates. The following are the possible values.DefaultDate—The user didn't search for hotels using specific datesSelectedDate—The user searched for hotels using specific dates
notation: DateType

Partner Impressions
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: PartnerImpressions
definition: The number of times an ad has been displayed on search results pages on our partner networks. Without impressions there are no clicks or conversions.
notation: PartnerImpressions

Eligible Impressions
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: EligibleImpressions
definition: The total number of realized and unrealized impressions (impressions plus missed impressions).
notation: EligibleImpressions

Missed Impressions
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: MissedImpressions
definition: The total number of impressions lost. This is the sum of the following columns:MissedImpressionsInsufficientBidMissedImpressionsNoTaxMissedImpressionsOtherMissedImpressionsSpendingCapReached
notation: MissedImpressions

Impression Share
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: ImpressionShare
definition: The percentage of impressions, out of the total available impressions in the market you were targeting. For example, out of an estimated 59,000 impressions that occurred on this day in your targeted market, you received 2,300, or 3%. The value is in the range 0.0 through 1.0.
notation: ImpressionShare

Missed Impressions No Bid
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: MissedImpressionsNoBid
definition: The number of impressions lost because there were no bids.
notation: MissedImpressionsNoBid

Missed Impressions Spending Cap Reached
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: MissedImpressionsSpendingCapReached
definition: The number of impressions lost because you reached your daily spending limit.
notation: MissedImpressionsSpendingCapReached

Missed Impressions No Tax
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: MissedImpressionsNoTax
definition: The number of impressions lost because the hotel didn't specify taxes.
notation: MissedImpressionsNoTax

Missed Impressions Other
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: MissedImpressionsOther
definition: The number of impressions lost for all other reasons. Typically, low ranking or your rate was available in the More rates section, but the user did not expand the section to view your rate.
notation: MissedImpressionsOther

Click Share
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: ClickShare
definition: The estimated percentage of clicks, out of the total number of clicks available, in auctions your ad showed in or was competitive in. Example: Out of the estimated 1,000 clicks that occurred on this day in your target auctions, you had about 230, or 23%.
notation: ClickShare

Missed Impressions Insufficient Bid
type: Concept
in scheme: ReportingHotelGroupPerformanceReportColumn
top concept of: ReportingHotelGroupPerformanceReportColumn
alternative label: MissedImpressionsInsufficientBid
definition: The number of impressions lost because there were insufficient bids.
notation: MissedImpressionsInsufficientBid

ReportingKeywordPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the KeywordPerformanceReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Time Period
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Keyword
has top concept: Keyword Id
has top concept: Ad Id
has top concept: Ad Type
has top concept: Destination Url
has top concept: Current Max Cpc
has top concept: Currency Code
has top concept: Delivered Match Type
has top concept: Ad Distribution
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Average Position
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Cost Per Conversion
has top concept: Bid Match Type
has top concept: Device Type
has top concept: Quality Score
has top concept: Expected Ctr
has top concept: Ad Relevance
has top concept: Landing Page Experience
has top concept: Language
has top concept: Historical Quality Score
has top concept: Historical Expected Ctr
has top concept: Historical Ad Relevance
has top concept: Historical Landing Page Experience
has top concept: Quality Impact
has top concept: Campaign Status
has top concept: Account Status
has top concept: Ad Group Status
has top concept: Keyword Status
has top concept: Network
has top concept: Top Vs Other
has top concept: Device Os
has top concept: Assists
has top concept: Revenue
has top concept: Return On Ad Spend
has top concept: Cost Per Assist
has top concept: Revenue Per Conversion
has top concept: Revenue Per Assist
has top concept: Tracking Template
has top concept: Custom Parameters
has top concept: Final Url
has top concept: Final Mobile Url
has top concept: Final App Url
has top concept: Bid Strategy Type
has top concept: Keyword Labels
has top concept: Mainline1Bid
has top concept: Mainline Bid
has top concept: First Page Bid
has top concept: Final Url Suffix
has top concept: Base Campaign Id
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type
has top concept: Absolute Top Impression Rate Percent
has top concept: Top Impression Rate Percent
has top concept: Average Cpm
has top concept: Conversions Qualified
has top concept: All Conversions Qualified

Account Name
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Time Period
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Name
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Keyword
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The keyword text.
notation: Keyword

Keyword Id
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: KeywordId
definition: The Microsoft Advertising assigned identifier of a keyword.
notation: KeywordId

Ad Id
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ad Type
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AdType
definition: The ad type.
notation: AdType

Destination Url
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: DestinationUrl
definition: The destination URL attribute of the ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.
notation: DestinationUrl

Current Max Cpc
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: CurrentMaxCpc
definition: The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.
notation: CurrentMaxCpc

Currency Code
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Delivered Match Type
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: DeliveredMatchType
definition: The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, Predictive, and Unknown.
notation: DeliveredMatchType

Ad Distribution
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Impressions
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Average Position
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AveragePosition
definition: The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
notation: AveragePosition

Conversions
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Cost Per Conversion
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

Bid Match Type
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Device Type
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Quality Score
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: QualityScore
definition: The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. The quality score is calculated by Microsoft Advertising using the ExpectedCtr, AdRelevance, and LandingPageExperience sub scores. If available, the quality score can range from a low of 1 to a high of 10. Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. This can occur if there have been no impressions for the keyword for 30 days or more. Quality score is typically updated 14-18 hours after the UTC day ends. Keywords in all time zones will be assigned a quality score for the corresponding UTC day. If you run the report multiple times in a day, the quality score values could change from report to report based on when you run the report relative to when the scores are calculated. If you specify a time period that spans multiple days, the quality score is the current and most recently calculated score and will be reported as the same for each day in the time period. Use the Historical quality score to find out how quality score may have changed over time. Historical quality score is a daily snapshot of the rolling quality score. For more information on Historical quality score, see the HistoricalQualityScore column.
notation: QualityScore

Expected Ctr
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: ExpectedCtr
definition: How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share, so you can make keyword changes or remove ads altogether. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: ExpectedCtr

Ad Relevance
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AdRelevance
definition: How closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: AdRelevance

Landing Page Experience
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: LandingPageExperience
definition: An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this column is typically updated 14-18 hours after the UTC day ends.
notation: LandingPageExperience

Language
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Historical Quality Score
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: HistoricalQualityScore
definition: The historical quality score for each row is the value that was calculated for quality score on that date. Use The historical quality score to find out how the quality score may have changed over time. For example, if you specify a time period that spans three days, The historical quality score for day one will be the quality score calculated on day one, The historical quality score for day two will be the quality score calculated on day two, and so on. This score may vary from the score in the QualityScore column, which will be the same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. You may include this column only with Daily aggregation.
notation: HistoricalQualityScore

Historical Expected Ctr
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: HistoricalExpectedCtr
definition: Historical average of expected click-through rate scores going back as far as 18 months from the current date. This score may vary from the score in the ExpectedCtr column, which is the current score and same value for each day in the time period. The score for each row is the score that was calculated for expected CTR on that date. For example, if you specify a time period that spans three days, the Historical expected CTR score for day one will be the expected CTR score calculated on day one, the Historical expected CTR score for day two will be the expected CTR score calculated on day two, and so on. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed. You may include this column only with Daily aggregation.
notation: HistoricalExpectedCtr

Historical Ad Relevance
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: HistoricalAdRelevance
definition: Historical average of ad relevance scores back as far as 18 months from the current date. This score may vary from the score in the AdRelevance column, which is the current score and same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed.
notation: HistoricalAdRelevance

Historical Landing Page Experience
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: HistoricalLandingPageExperience
definition: Historical average of landing page experience scores back as far as 18 months from the current date. This score may vary from the score in the LandingPageExperience column, which is the current score and same value for each day in the time period. The score is calculated only based on Search Traffic. The value in the report will be "--" (double dash) if the score was not computed.
notation: HistoricalLandingPageExperience

Quality Impact
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: QualityImpact
definition: The numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming:0 - Not available. Could be because the keyword is not underperforming.1 - Low impact. Improving the quality score could increase impressions by less than 100 additional impressions per day.2 - Medium impact. Improving the quality score could increase impressions by 100 to 500 additional impressions per day.3 - High impact. Improving the quality score could increase impressions by more than 500 additional impressions per day.
notation: QualityImpact

Campaign Status
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Account Status
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Ad Group Status
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Keyword Status
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: KeywordStatus
definition: The keyword status.
notation: KeywordStatus

Network
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Top Vs Other
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Device Os
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: DeviceOs
definition: The operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows. If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
notation: DeviceOS

Assists
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.
notation: Assists

Revenue
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Return On Ad Spend
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Cost Per Assist
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: CostPerAssist
definition: The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
notation: CostPerAssist

Revenue Per Conversion
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Revenue Per Assist
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: RevenuePerAssist
definition: The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
notation: RevenuePerAssist

Tracking Template
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: TrackingTemplate
definition: The current tracking template of the keyword.
notation: TrackingTemplate

Custom Parameters
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: CustomParameters
definition: The current custom parameter set of the keyword. Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2.
notation: CustomParameters

Final Url
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: FinalUrl
definition: The Final URL of the keyword. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalUrl

Final Mobile Url
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: FinalMobileUrl
definition: The Final Mobile URL of the keyword. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
notation: FinalMobileUrl

Final App Url
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: FinalAppUrl
definition: Reserved for future use.
notation: FinalAppUrl

Bid Strategy Type
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: BidStrategyType
definition: The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
notation: BidStrategyType

Keyword Labels
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: KeywordLabels
definition: The labels applied to the keyword. Labels are delimited by a semicolon (;) in the report download.
notation: KeywordLabels

Mainline1Bid
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Microsoft Advertising calculates will place your ad at the top of search results. These estimates are provided as a reference only. They are automatically generated by Microsoft Advertising and are not a guarantee of ad position.
notation: Mainline1Bid

Mainline Bid
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: MainlineBid
definition: Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Microsoft Advertising calculates for your ad to be placed on the first page in the search results. These estimates are provided as a reference only. They are automatically generated by Microsoft Advertising and are not a guarantee of ad position.
notation: MainlineBid

First Page Bid
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: FirstPageBid
definition: Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Microsoft Advertising calculates for your ad to be placed on the first page in the search results. These estimates are provided as a reference only. They are automatically generated by Microsoft Advertising and are not a guarantee of ad position.
notation: FirstPageBid

Final Url Suffix
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: FinalUrlSuffix
definition: A place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
notation: FinalUrlSuffix

Base Campaign Id
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: BaseCampaignId
definition: The Microsoft Advertising assigned identifier of an experiment campaign. This will be the same value as the CampaignId if the campaign is not an experiment.
notation: BaseCampaignId

All Conversions
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

View Through Conversions
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions.
notation: AbsoluteTopImpressionRatePercent

Top Impression Rate Percent
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: TopImpressionRatePercent
definition: The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. This indicates how changes in ad position can impact performance. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column. If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions.
notation: TopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

View Through Revenue
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Goal Id
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: GoalId
definition: The Microsoft Advertising assigned identifier of a conversion goal.
notation: GoalId

Marketing Objective
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingKeywordPerformanceReportColumn
top concept of: ReportingKeywordPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingMMMPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the MMMPerformanceReportRequest.
has top concept: Time Period
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Asset Group Id
has top concept: Asset Group Name
has top concept: Account Id
has top concept: Account Name
has top concept: Account Number
has top concept: Country
has top concept: State
has top concept: Impressions
has top concept: Clicks
has top concept: Spend
has top concept: Conversions Qualified
has top concept: Metro Area

Time Period
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Campaign Id
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Ad Group Id
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Asset Group Id
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: AssetGroupName
definition: The asset group name
notation: AssetGroupName

Account Id
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Name
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Country
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
definition: The country or region where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: Country

State
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
definition: The state where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: State

Impressions
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Spend
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Conversions Qualified
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

Metro Area
type: Concept
in scheme: ReportingMMMPerformanceReportColumn
top concept of: ReportingMMMPerformanceReportColumn
alternative label: MetroArea
definition: The metro area (Microsoft Market Area in the United States) where the user was physically located when they clicked the ad.
notation: MetroArea

ReportingMSClickIdPerformanceReportColumn
type: ConceptScheme
comment: Defines a report that provides detailed insights into individual clicks and ad performance.
has top concept: Time Period
has top concept: Account Id
has top concept: Campaign Id
has top concept: Ad Group Id
has top concept: Asset Group Id
has top concept: Ad Id
has top concept: Ms Click Id
has top concept: Search Query
has top concept: Keyword
has top concept: Page Number
has top concept: Top Vs Other
has top concept: Bid Match Type
has top concept: Network
has top concept: Device Type
has top concept: Country
has top concept: State
has top concept: Metro Area
has top concept: City
has top concept: Clicks
has top concept: Cpc
has top concept: Conversions Qualified
has top concept: Revenue

Time Period
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Account Id
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Campaign Id
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Id
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Asset Group Id
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Ad Id
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Ms Click Id
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: MsClickId
definition: The MSClickID identifier for an ad click event.
notation: MSClickId

Search Query
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: SearchQuery
definition: The search term used by your potential audience.
notation: SearchQuery

Keyword
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
definition: The keyword text.
notation: Keyword

Page Number
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: PageNumber
definition: The page number in the search results where the ad appeared.
notation: PageNumber

Top Vs Other
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Bid Match Type
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Network
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, cross-network traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Device Type
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Country
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
definition: The country or region where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: Country

State
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
definition: The state where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: State

Metro Area
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: MetroArea
definition: The metro area (Microsoft Market Area in the United States) where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: MetroArea

City
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
definition: The city where the user was physically located when they clicked the ad. The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
notation: City

Clicks
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Cpc
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
definition: The cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your CPC is 0.16. The formula for calculating the CPC is (Spend /Clicks).
notation: Cpc

Conversions Qualified
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

Revenue
type: Concept
in scheme: ReportingMSClickIdPerformanceReportColumn
top concept of: ReportingMSClickIdPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

ReportingNegativeKeywordConflictReportColumn
type: ConceptScheme
comment: Defines the attributes columns that you can include in the NegativeKeywordConflictReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Keyword
has top concept: Keyword Id
has top concept: Negative Keyword
has top concept: Conflict Level
has top concept: Bid Match Type
has top concept: Negative Keyword List Id
has top concept: Negative Keyword List
has top concept: Negative Keyword Id
has top concept: Negative Keyword Match Type
has top concept: Account Status
has top concept: Campaign Status
has top concept: Ad Group Status
has top concept: Keyword Status
has top concept: Conflict Type

Account Name
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Campaign Name
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Ad Group Name
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Keyword
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
definition: The keyword text.
notation: Keyword

Keyword Id
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: KeywordId
definition: The Microsoft Advertising assigned identifier of a keyword.
notation: KeywordId

Negative Keyword
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: NegativeKeyword
definition: The negative keyword text.
notation: NegativeKeyword

Conflict Level
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: ConflictLevel
definition: The entity level where the keyword and negative keyword conflict occurs. The possible values are AdGroup and Campaign.
notation: ConflictLevel

Bid Match Type
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: BidMatchType
definition: The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
notation: BidMatchType

Negative Keyword List Id
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: NegativeKeywordListId
definition: The Microsoft Advertising assigned identifier of a negative keyword list.
notation: NegativeKeywordListId

Negative Keyword List
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: NegativeKeywordList
definition: The name of the negative keyword list.
notation: NegativeKeywordList

Negative Keyword Id
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: NegativeKeywordId
definition: The Microsoft Advertising assigned identifier of a negative keyword.
notation: NegativeKeywordId

Negative Keyword Match Type
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: NegativeKeywordMatchType
definition: The type of match to compare the negative keyword and the user's search term. The possible values for a negative keyword are Exact and Phrase.
notation: NegativeKeywordMatchType

Account Status
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: AccountStatus
definition: The current account status.
notation: AccountStatus

Campaign Status
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: CampaignStatus
definition: The current campaign status.
notation: CampaignStatus

Ad Group Status
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: AdGroupStatus
definition: The current ad group status.
notation: AdGroupStatus

Keyword Status
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: KeywordStatus
definition: The current keyword status.
notation: KeywordStatus

Conflict Type
type: Concept
in scheme: ReportingNegativeKeywordConflictReportColumn
top concept of: ReportingNegativeKeywordConflictReportColumn
alternative label: ConflictType
definition: The type of negative keyword conflict encountered. Some advertisers intentionally create negative keyword conflicts to block a portion of match type traffic. For example, if your phrase match keywords are "stereo plug," you might also choose "stereo plug" as an exact match negative keyword text to match only with this phrase. In this scenario, customers that are searching for specific items like "3.5mm stereo plug" or "gold stereo plug" would see ads for the "stereo plug" phrase match keyword, but customers searching for "stereo plug" would not see ads for the exact match keyword. The possible values are Possibly intentional conflict and True conflict. Possibly intentional conflict - The text of the keyword, after normalization (e.g. punctuation, capitalization removed), and the negative keyword are identical, and the match type of the negative keyword is more restrictive than the match type of the keyword (e.g. Keyword is phrase match, negative keyword is exact match). True conflict - Any other negative keyword conflict. If you are an advertiser who intentionally blocks a portion of match type traffic, you can use this column to filter out intentional negative keyword conflicts. If you're not, you should investigate and fix both types of conflicts.
notation: ConflictType

ReportingProductDimensionPerformanceReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the ProductDimensionPerformanceReportRequest.
has top concept: Time Period
has top concept: Account Name
has top concept: Account Number
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: Campaign Status
has top concept: Account Status
has top concept: Ad Group Status
has top concept: Network
has top concept: Ad Id
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Currency Code
has top concept: Device Type
has top concept: Language
has top concept: Merchant Product Id
has top concept: Title
has top concept: Condition
has top concept: Brand
has top concept: Price
has top concept: Custom Label0
has top concept: Custom Label1
has top concept: Custom Label2
has top concept: Custom Label3
has top concept: Custom Label4
has top concept: Product Type1
has top concept: Product Type2
has top concept: Product Type3
has top concept: Product Type4
has top concept: Product Type5
has top concept: Product Category1
has top concept: Product Category2
has top concept: Product Category3
has top concept: Product Category4
has top concept: Product Category5
has top concept: Impressions
has top concept: Clicks
has top concept: Ctr
has top concept: Average Cpc
has top concept: Spend
has top concept: Conversions
has top concept: Conversion Rate
has top concept: Revenue
has top concept: Revenue Per Conversion
has top concept: Seller Name
has top concept: Offer Language
has top concept: Country Of Sale
has top concept: Ad Status
has top concept: Impression Share Percent
has top concept: Impression Lost To Budget Percent
has top concept: Impression Lost To Rank Percent
has top concept: Benchmark Bid
has top concept: Benchmark Ctr
has top concept: Top Vs Other
has top concept: Ad Distribution
has top concept: Click Type Id
has top concept: Total Clicks On Ad Elements
has top concept: Click Type
has top concept: Return On Ad Spend
has top concept: Bid Strategy Type
has top concept: Local Store Code
has top concept: Store Id
has top concept: Assisted Impressions
has top concept: Assisted Clicks
has top concept: Click Share Percent
has top concept: Absolute Top Impression Share Percent
has top concept: Assisted Conversions
has top concept: All Conversions
has top concept: All Revenue
has top concept: All Conversion Rate
has top concept: All Cost Per Conversion
has top concept: All Return On Ad Spend
has top concept: All Revenue Per Conversion
has top concept: Cost Per Conversion
has top concept: View Through Conversions
has top concept: Goal
has top concept: Goal Type

Time Period
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: TimePeriod
definition: The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
notation: TimePeriod

Account Name
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Ad Group Name
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Campaign Status
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CampaignStatus
definition: The campaign status.
notation: CampaignStatus

Account Status
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AccountStatus
definition: The account status.
notation: AccountStatus

Ad Group Status
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AdGroupStatus
definition: The ad group status.
notation: AdGroupStatus

Network
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, cross-network traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners. Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
notation: Network

Ad Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AdId
definition: The Microsoft Advertising assigned identifier of an ad.
notation: AdId

Campaign Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Currency Code
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CurrencyCode
definition: The account currency type. For possible values, see Currencies.
notation: CurrencyCode

Device Type
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: DeviceType
definition: The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
notation: DeviceType

Language
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The language of the publisher where the ad was shown. For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
notation: Language

Merchant Product Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: MerchantProductId
definition: The unique identifier provided by a merchant for each product offer.
notation: MerchantProductId

Title
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The product item name. For example the title of a book, DVD, or game.
notation: Title

Condition
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The condition of a product item. Possible values include:NewUsedRefurbishedRemanufacturedCollectableOpen Box
notation: Condition

Brand
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The product item's manufacturer, brand, or publisher.
notation: Brand

Price
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The different price for products in your catalog.
notation: Price

Custom Label0
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CustomLabel0
definition: The value of the Custom_label_0 field in your Microsoft Merchant Center catalog.
notation: CustomLabel0

Custom Label1
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CustomLabel1
definition: The value of the Custom_label_1 field in your Microsoft Merchant Center catalog.
notation: CustomLabel1

Custom Label2
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CustomLabel2
definition: The value of the Custom_label_2 field in your Microsoft Merchant Center catalog.
notation: CustomLabel2

Custom Label3
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CustomLabel3
definition: The value of the Custom_label_3 field in your Microsoft Merchant Center catalog.
notation: CustomLabel3

Custom Label4
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CustomLabel4
definition: The value of the Custom_label_4 field in your Microsoft Merchant Center catalog.
notation: CustomLabel4

Product Type1
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductType1
definition: The first level value of the Product_type field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductType1

Product Type2
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductType2
definition: The second level value of the Product_type field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductType2

Product Type3
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductType3
definition: The third level value of the Product_type field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductType3

Product Type4
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductType4
definition: The fourth level value of the Product_type field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductType4

Product Type5
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductType5
definition: The fifth level value of the Product_type field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductType5

Product Category1
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductCategory1
definition: The first level value of the Product_category field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductCategory1

Product Category2
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductCategory2
definition: The second level value of the Product_category field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductCategory2

Product Category3
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductCategory3
definition: The third level value of the Product_category field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductCategory3

Product Category4
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductCategory4
definition: The fourth level value of the Product_category field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductCategory4

Product Category5
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductCategory5
definition: The fifth level value of the Product_category field in your Microsoft Merchant Center catalog. For more information, see How is the catalog feed organized?
notation: ProductCategory5

Impressions
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
notation: Impressions

Clicks
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
notation: Clicks

Ctr
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
notation: Ctr

Average Cpc
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AverageCpc
definition: The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
notation: AverageCpc

Spend
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The cost per click (CPC) summed for each click.
notation: Spend

Conversions
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the ConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: Conversions

Conversion Rate
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ConversionRate

Revenue
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: Revenue

Revenue Per Conversion
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: RevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: RevenuePerConversion

Seller Name
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: SellerName
definition: The merchant or store name that offers the product.
notation: SellerName

Offer Language
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: OfferLanguage
definition: The language for the product offer. For possible values see Ad Languages. The language display name will be provided in the report e.g. English.
notation: OfferLanguage

Country Of Sale
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CountryOfSale
definition: The country/region of sale for the product catalog.
notation: CountryOfSale

Ad Status
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AdStatus
definition: The ad status.
notation: AdStatus

Impression Share Percent
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ImpressionSharePercent
definition: The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available. For example, out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionSharePercent

Impression Lost To Budget Percent
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ImpressionLostToBudgetPercent
definition: The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
notation: ImpressionLostToBudgetPercent

Impression Lost To Rank Percent
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ImpressionLostToRankPercent
definition: The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is not available.
notation: ImpressionLostToRankPercent

Benchmark Bid
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: BenchmarkBid
definition: Shows you how much other advertisers are bidding on average on similar products as your current target. Use this information as a benchmark to compare your bidding strategy for a product group against that of other advertisers advertising similar products. If the benchmark bid is significantly higher than your bid, you might consider raising your bid.
notation: BenchmarkBid

Benchmark Ctr
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: BenchmarkCtr
definition: Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it. If the benchmark CTR is significantly higher than the CTR for your product group, you might consider raising your bid for that product group, or improving the product information, particularly product images and titles.
notation: BenchmarkCtr

Top Vs Other
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: TopVsOther
definition: Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.
notation: TopVsOther

Ad Distribution
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AdDistribution
definition: The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, cross-network traffic, or only partner traffic (this network type is deprecated as of July 2024).
notation: AdDistribution

Click Type Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ClickTypeId
definition: The click type ID.
notation: ClickTypeId

Total Clicks On Ad Elements
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: TotalClicksOnAdElements
definition: The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
notation: TotalClicksOnAdElements

Click Type
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ClickType
definition: Click type refers to each component of an ad that a customer can click. The possible click types are ad title, image, phone number, driving directions, sitelink, and review.
notation: ClickType

Return On Ad Spend
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: ReturnOnAdSpend

Bid Strategy Type
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: BidStrategyType
definition: The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
notation: BidStrategyType

Local Store Code
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: LocalStoreCode
definition: An alphanumeric identifier defined by the merchant to uniquely identify each local store.
notation: LocalStoreCode

Store Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: StoreId
definition: The unique identifier for the Microsoft Merchant Center store.
notation: StoreId

Assisted Impressions
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AssistedImpressions
definition: The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Microsoft Advertising Network. This performance statistic is only available for Sponsored Products in Microsoft Shopping Campaigns.
notation: AssistedImpressions

Assisted Clicks
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AssistedClicks
definition: Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). This performance statistic is only available for Sponsored Products in Microsoft Shopping Campaigns.
notation: AssistedClicks

Click Share Percent
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ClickSharePercent
definition: The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are. For example, your click share percent is 30% if 10 ads were clicked, and three of the 10 ads were yours. The value of this column is empty if the data is not available. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053. If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions.
notation: ClickSharePercent

Absolute Top Impression Share Percent
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AbsoluteTopImpressionSharePercent
definition: The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. Reports on impression highlight information about how many impressions you're missing in the top slot and why. You can use this data to inform you about making changes to get more impressions, increase the likelihood of more clicks on those ads, and as a result, increase the likelihood of more sales. If you include this column, then you may not include restricted attributes such as TopVsOther in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions.
notation: AbsoluteTopImpressionSharePercent

Assisted Conversions
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AssistedConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AssistedConversions

All Conversions
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AllConversions
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. This column is deprecated as of 2022, so you should use the AllConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: AllConversions

All Revenue
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AllRevenue
definition: The revenue optionally reported by the advertiser as a result of conversions. Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenue

All Conversion Rate
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AllConversionRate
definition: The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100. Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversionRate column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllConversionRate

All Cost Per Conversion
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AllCostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllCostPerConversion

All Return On Ad Spend
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AllReturnOnAdSpend
definition: The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. The AllReturnOnAdSpend column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllReturnOnAdSpend

All Revenue Per Conversion
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AllRevenuePerConversion
definition: The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllRevenuePerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: AllRevenuePerConversion

Cost Per Conversion
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CostPerConversion
definition: The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate. Data will be excluded from the CostPerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. The AllCostPerConversion column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
notation: CostPerConversion

View Through Conversions
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ViewThroughConversions
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. This column is deprecated as of 2022, so you should use the ViewThroughConversionsQualified column instead. Going forward, performance reports will return "0" (zero) in this column. Historical data for time periods prior to the deprecation date will still be available according to the published data retention period.
notation: ViewThroughConversions

Goal
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
notation: Goal

Goal Type
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: GoalType
definition: The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
notation: GoalType

Product Bought
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductBought
definition: The product purchased from your catalog or via your retail partner. The purchased product will always match the same brand, but can differ from the specific product ad that was clicked on. If different products were purchased as a result of one click, the report will include multiple rows with the same ad ID and Merchant product ID, and each will contain a unique ProductBought value. You can also include the QuantityBought column to get data on quantity purchased per product.
notation: ProductBought

Quantity Bought
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: QuantityBought
definition: The quantity of the product purchased (ProductBought) from your catalog or via your retail partner.
notation: QuantityBought

Absolute Top Impression Rate Percent
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AbsoluteTopImpressionRatePercent
definition: How often your ad was in the first position of all results, as a percentage of your total impressions. A higher number indicates your ad is frequently showing in the best ad position. The value of this column is empty if the data is not available. Neither Hourly or HourOfDay aggregation are supported. If you include this column with Hourly or HourOfDay aggregation the service will not return an error and you should ignore any performance data returned for this column.
notation: AbsoluteTopImpressionRatePercent

Average Cpm
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AverageCpm
definition: The total advertising cost divided by the number of impressions (in thousands).<br/ In Latin, mille means a thousand. Also, sometimes called average cost per thousand (CPT). This is a standard advertising industry performance metric that we calculate based on your spend and number of impressions. The goal of CPM-based ad budgeting is to build awareness of your brand to large audiences. CPM tells you how much it costs to get an ad to the type of users you're targeting.
notation: AverageCpm

Conversions Qualified
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ConversionsQualified

Assisted Conversions Qualified
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AssistedConversionsQualified
definition: Reserved for future use.
notation: AssistedConversionsQualified

All Conversions Qualified
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AllConversionsQualified
definition: The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: AllConversionsQualified

View Through Conversions Qualified
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ViewThroughConversionsQualified
definition: View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. View-through conversions don't have a click associated but do have an impression associated within the advertiser defined conversion window. If the user also clicked on an ad that was delivered via the Microsoft Audience or Search network, there won't be any view-through conversion counted. Only the click-based conversion would be counted. View-through conversions are only counted for ads in the Microsoft Audience network. You should expect the data type as double whether or not there are partial externally attributed offline conversions. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
notation: ViewThroughConversionsQualified

Product Bought Title
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ProductBoughtTitle
definition: The title associated with the purchased product.
notation: ProductBoughtTitle

Gtin
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: Global Trade Item Number (GTIN) is a unique numerical value for commercial products that usually appears printed under the barcode on retail products.
notation: GTIN

Mpn
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: Manufacturer Part Number (MPN) is a unique number that identifies the product to its manufacturer.
notation: MPN

View Through Revenue
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: ViewThroughRevenue
definition: The revenue optionally reported by the advertiser as a result of view-through conversions.
notation: ViewThroughRevenue

Goal Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: GoalId
definition: The Microsoft Advertising assigned identifier of a conversion goal.
notation: GoalId

Sales
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The total number of sales.
notation: Sales

Cost Per Sale
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CostPerSale
definition: The cost per sale. The formula for calculating the cost per sale is (Spend / Sales)
notation: CostPerSale

Revenue Per Sale
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: RevenuePerSale
definition: The revenue per sale. The formula for calculating the revenue per sale is (Revenue / Sales)
notation: RevenuePerSale

Installs
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
definition: The total number of installs.
notation: Installs

Cost Per Install
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CostPerInstall
definition: The cost per install. The formula for calculating the cost per install is (Spend / Installs)
notation: CostPerInstall

Revenue Per Install
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: RevenuePerInstall
definition: The revenue per install. The formula for calculating the revenue per install is (Revenue / Installs)
notation: RevenuePerInstall

Campaign Type
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CampaignType
definition: The campaign type. Possible values include Audience, Dynamic search, Performance max, Search & content, and Shopping.
notation: CampaignType

Asset Group Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AssetGroupName
definition: The asset group name.
notation: AssetGroupName

Asset Group Status
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: AssetGroupStatus
definition: The asset group status.
notation: AssetGroupStatus

Collection Id
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: CollectionId
definition: The collection ID.
notation: CollectionId

Feed Label
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: FeedLabel
definition: Group products from multiple feeds based on shared attributes such as language, product category, or brand.
notation: FeedLabel

Marketing Objective
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: MarketingObjective
notation: MarketingObjective

Channel
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
notation: Channel

Sub Channel
type: Concept
in scheme: ReportingProductDimensionPerformanceReportColumn
top concept of: ReportingProductDimensionPerformanceReportColumn
alternative label: SubChannel
notation: SubChannel

ReportingProductMatchCountReportColumn
type: ConceptScheme
comment: Defines the attributes and performance statistics columns that you can include in the ProductMatchCountReportRequest.
has top concept: Customer Id
has top concept: Customer Name
has top concept: Account Id
has top concept: Account Number
has top concept: Account Name
has top concept: Campaign Id
has top concept: Campaign Name
has top concept: Ad Group Id
has top concept: Ad Group Name
has top concept: Product Group
has top concept: Partition Type
has top concept: Ad Group Criterion Id
has top concept: Matched Products At Campaign
has top concept: Matched Products At Ad Group
has top concept: Matched Products At Product Group
has top concept: Campaign Type
has top concept: Asset Group Id
has top concept: Asset Group Name

Customer Id
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: CustomerId
definition: The Microsoft Advertising assigned identifier of a customer.
notation: CustomerId

Customer Name
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: CustomerName
definition: The customer name.
notation: CustomerName

Account Id
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Number
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Name
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Campaign Id
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Name
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Ad Group Id
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId

Ad Group Name
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Product Group
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: ProductGroup
definition: The backward slash delimited list of product conditions, reported as Operand = Attribute. The attribute values are surrounded by "" (double quotes). Here is an example: / Category="Animals & Pet Supplies" / Category="Pet Supplies" / Category="Bird Supplies". The "\" (single asterisk) refers to a product group that matches everything else besides the other filters for the product group. Note: In Performance max campaigns, this is ListingGroup.
notation: ProductGroup

Partition Type
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: PartitionType
definition: The product partition type.
notation: PartitionType

Ad Group Criterion Id
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: AdGroupCriterionId
definition: The Microsoft Advertising assigned identifier of an ad group criterion. Note: In Performance max campaigns, this is ListingGroupId.
notation: AdGroupCriterionId

Matched Products At Campaign
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: MatchedProductsAtCampaign
definition: The number of products per campaign that matched your product group targets.
notation: MatchedProductsAtCampaign

Matched Products At Ad Group
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: MatchedProductsAtAdGroup
definition: The number of products per ad group that matched your product group targets. Note: In Performance max campaigns, this is MatchedProductsAtAssetGroup.
notation: MatchedProductsAtAdGroup

Matched Products At Product Group
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: MatchedProductsAtProductGroup
definition: The number of products per product group that matched your product group targets. Note: In Performance max campaigns, this is MatchedProductsAtListingGroup.
notation: MatchedProductsAtProductGroup

Campaign Type
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: CampaignType
definition: The campaign type. Possible values include Audience, Dynamic search, Performance max, Search & content, and Shopping.
notation: CampaignType

Asset Group Id
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: AssetGroupId
definition: The Microsoft Advertising assigned identifier of an asset group.
notation: AssetGroupId

Asset Group Name
type: Concept
in scheme: ReportingProductMatchCountReportColumn
top concept of: ReportingProductMatchCountReportColumn
alternative label: AssetGroupName
definition: The asset group name.
notation: AssetGroupName

ReportingProductNegativeKeywordConflictReportColumn
type: ConceptScheme
comment: Defines the attributes columns that you can include in the ProductNegativeKeywordConflictReportRequest.
has top concept: Account Name
has top concept: Account Number
has top concept: Account Id
has top concept: Account Status
has top concept: Campaign Name
has top concept: Campaign Id
has top concept: Campaign Status
has top concept: Ad Group Name
has top concept: Ad Group Id
has top concept: AdGroupStatus
has top concept: MerchantProductId
has top concept: Title
has top concept: AdGroupCriterionId
has top concept: ProductGroup
has top concept: NegativeKeywordId
has top concept: NegativeKeyword
has top concept: NegativeKeywordListId
has top concept: ConflictLevel
has top concept: NegativeKeywordMatchType
has top concept: CampaignType
has top concept: AssetGroupId
has top concept: AssetGroupName
has top concept: AssetGroupStatus

Account Name
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: AccountName
definition: The account name.
notation: AccountName

Account Number
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: AccountNumber
definition: The Microsoft Advertising assigned number of an account.
notation: AccountNumber

Account Id
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: AccountId
definition: The Microsoft Advertising assigned identifier of an account.
notation: AccountId

Account Status
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: AccountStatus
definition: The current account status.
notation: AccountStatus

Campaign Name
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: CampaignName
definition: The campaign name.
notation: CampaignName

Campaign Id
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: CampaignId
definition: The Microsoft Advertising assigned identifier of a campaign.
notation: CampaignId

Campaign Status
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: CampaignStatus
definition: The current campaign status.
notation: CampaignStatus

Ad Group Name
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: AdGroupName
definition: The ad group name.
notation: AdGroupName

Ad Group Id
type: Concept
in scheme: ReportingProductNegativeKeywordConflictReportColumn
top concept of: ReportingProductNegativeKeywordConflictReportColumn
alternative label: AdGroupId
definition: The Microsoft Advertising assigned identifier of an ad group.
notation: AdGroupId