budget optimization budget optimization strategy
lead generation mail contact info shares
viral document first quartile completions
viral document third quartile completions
viral external website post click conversions
viral external website post view conversions
leadgen creative call to action destinations
ad lift test result metric member demographic breakdowns
ad lift test survey response member demographic breakdowns
relative lift statistical strength metrics
offsite account preferences publisher restriction files
offsite account preferences publisher restriction files exclude
offsite account preferences publisher restriction files include
offsite preferences iab categories exclude
offsite preferences publisher restriction files exclude
offsite preferences publisher restriction files include