Google Ads API Ontology
comment: Read-only ontology for Google Ads API v24 resources: customer accounts, campaigns, ad groups, ads, budgets, search terms, recommendations, and report-row metrics. Entities subclass the Inferal Relay ads-core spine.
license: https://creativecommons.org/licenses/by/4.0/
publisher: inferal.com
preferred namespace prefix: googleads

Accessible Bidding Strategy
type: Class
comment: Represents a view of BiddingStrategies owned by and shared with the customer. In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.

Accessible Bidding Strategy Maximize Conversions
type: Class
comment: An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

Accessible Bidding Strategy Target Roas
type: Class
comment: An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Accessible Bidding Strategy Maximize Conversion Value
type: Class
comment: An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

Accessible Bidding Strategy Target Impression Share
type: Class
comment: An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

Accessible Bidding Strategy Target Spend
type: Class
comment: An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Accessible Bidding Strategy Target Cpa
type: Class
comment: An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Account Budget
type: Class
comment: An account-level budget. It contains information about the budget itself, as well as the most recently approved changes to the budget and proposed changes that are pending approval. The proposed changes that are pending approval, if any, are found in 'pending_proposal'. Effective details about the budget are found in fields prefixed 'approved_', 'adjusted_' and those without a prefix. Since some effective details may differ from what the user had originally requested (for example, spending limit), these differences are juxtaposed through 'proposed_', 'approved_', and possibly 'adjusted_' fields. This resource is mutated using AccountBudgetProposal and cannot be mutated directly. A budget may have at most one pending proposal at any given time. It is read through pending_proposal. Once approved, a budget may be subject to adjustments, such as credit adjustments. Adjustments create differences between the 'approved' and 'adjusted' fields, which would otherwise be identical.

Account Budget Pending Account Budget Proposal
type: Class
comment: A pending proposal associated with the enclosing account-level budget, if applicable.

Account Budget Proposal
type: Class
comment: An account-level budget proposal. All fields prefixed with 'proposed' may not necessarily be applied directly. For example, proposed spending limits may be adjusted before their application. This is true if the 'proposed' field has an 'approved' counterpart, for example, spending limits. Note that the proposal type (proposal_type) changes which fields are required and which must remain empty.

Account Link
type: Class
comment: Represents the data sharing connection between a Google Ads account and another account

Third Party App Analytics Link Identifier
type: Class
comment: The identifiers of a Third Party App Analytics Link.

Activity City Info
type: Class
comment: The city where the travel activity is available.

Activity Country Info
type: Class
comment: The country where the travel activity is available.

Activity Id Info
type: Class
comment: Advertiser-specific activity ID.

Activity Rating Info
type: Class
comment: Rating of the activity as a number 1 to 5, where 5 is the best.

Activity State Info
type: Class
comment: The state where the travel activity is available.

Ad
type: Class
comment: An ad.
subclass of: CreativeWork

Demand Gen Video Responsive Ad Info
type: Class
comment: A Demand Gen video responsive ad.

Ad Text Asset
type: Class
comment: A text asset used inside an ad.

Ad Asset Policy Summary
type: Class
comment: Contains policy information for an asset inside an ad.

Policy Topic Entry
type: Class
comment: Policy finding attached to a resource (for example, alcohol policy associated with a site that sells alcohol). Each PolicyTopicEntry has a topic that indicates the specific ads policy the entry is about and a type to indicate the effect that the entry will have on serving. It may optionally have one or more evidences that indicate the reason for the finding. It may also optionally have one or more constraints that provide details about how serving may be restricted.

Policy Topic Evidence
type: Class
comment: Additional information that explains a policy finding.

Policy Topic Evidence Website List
type: Class
comment: A list of websites that caused a policy finding. Used for ONE_WEBSITE_PER_AD_GROUP policy topic, for example. In case there are more than five websites, only the top five (those that appear in resources the most) will be listed here.

Policy Topic Evidence Text List
type: Class
comment: A list of fragments of text that violated a policy.

Policy Topic Evidence Destination Mismatch
type: Class
comment: Evidence of mismatches between the URLs of a resource.

Policy Topic Evidence Destination Not Working
type: Class
comment: Evidence details when the destination is returning an HTTP error code or isn't functional in all locations for commonly used devices.

Policy Topic Evidence Destination Text List
type: Class
comment: A list of strings found in a destination page that caused a policy finding.

Policy Topic Constraint
type: Class
comment: Describes the effect on serving that a policy topic entry will have.

Policy Topic Constraint Country Constraint List
type: Class
comment: A list of countries where a resource's serving is constrained.

Policy Topic Constraint Country Constraint
type: Class
comment: Indicates that a resource's ability to serve in a particular country is constrained.

Policy Topic Constraint Reseller Constraint
type: Class
comment: Indicates that a policy topic was constrained due to disapproval of the website for reseller purposes.

Ad Video Asset
type: Class
comment: A video asset used inside an ad.

Ad Video Asset Info
type: Class
comment: Contains info fields for AdVideoAssets.

Ad Video Asset Link Feature Control
type: Class
comment: YouTube Video Asset feature controls.

Ad Video Asset Inventory Preferences
type: Class
comment: YouTube Video Asset inventory preferences.

Ad Image Asset
type: Class
comment: An image asset used inside an ad.

Ad Call To Action Asset
type: Class
comment: A call to action asset used inside an ad.

Display Upload Ad Info
type: Class
comment: A generic type of display ad. The exact ad format is controlled by the `display_upload_product_type` field, which determines what kinds of data need to be included with the ad.

Ad Media Bundle Asset
type: Class
comment: A media bundle asset used inside an ad.

Custom Parameter
type: Class
comment: A mapping that can be used by custom parameter tags in a `tracking_url_template`, `final_urls`, or `mobile_final_urls`.

Image Ad Info
type: Class
comment: An image ad.

Demand Gen Carousel Ad Info
type: Class
comment: A Demand Gen carousel ad.

Ad Demand Gen Carousel Card Asset
type: Class
comment: A Demand Gen carousel card asset used inside an ad.

Video Ad Info
type: Class
comment: A video ad.

In Feed Video Ad Info
type: Class
comment: Representation of In-feed video ad format.

You Tube Audio Ad Info
type: Class
comment: Representation of YouTube Audio ad format.

Video Bumper In Stream Ad Info
type: Class
comment: Representation of video bumper in-stream ad format (very short in-stream non-skippable video ad).

Video True View In Stream Ad Info
type: Class
comment: Representation of video TrueView in-stream ad format (ad shown during video playback, often at beginning, which displays a skip button a few seconds into the video).

Video Non Skippable In Stream Ad Info
type: Class
comment: Representation of video non-skippable in-stream ad format (15 second in-stream non-skippable video ad).

Video Outstream Ad Info
type: Class
comment: Representation of video out-stream ad format (ad shown alongside a feed with automatic playback, without sound).

Shopping Smart Ad Info
type: Class
comment: A Smart Shopping ad.

Shopping Comparison Listing Ad Info
type: Class
comment: A Shopping Comparison Listing ad.

Smart Campaign Ad Info
type: Class
comment: A Smart campaign ad.

App Engagement Ad Info
type: Class
comment: App engagement ads allow you to write text encouraging a specific action in the app, like checking in, making a purchase, or booking a flight. They allow you to send users to a specific part of your app where they can find what they're looking for easier and faster.

Demand Gen Multi Asset Ad Info
type: Class
comment: A Demand Gen multi asset ad.

Legacy App Install Ad Info
type: Class
comment: A legacy app install ad that only can be used by a few select customers.

Responsive Search Ad Info
type: Class
comment: A responsive search ad. Responsive search ads let you create an ad that adapts to show more text, and more relevant messages, to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will automatically test different combinations and learn which combinations perform best. By adapting your ad's content to more closely match potential customers' search terms, responsive search ads may improve your campaign's performance. More information at https://support.google.com/google-ads/answer/7684791

Hotel Ad Info
type: Class
comment: A hotel ad.

Demand Gen Product Ad Info
type: Class
comment: A Demand Gen product ad.

Synthetic Content Info
type: Class
comment: Container for synthetic content attestations from different sources, such as the advertiser and Google systems.

Synthetic Content Attestation
type: Class
comment: Represents an attestation about synthetic content from a single source.

Video Responsive Ad Info
type: Class
comment: A video responsive ad.

Url Collection
type: Class
comment: Collection of urls that is tagged with a unique identifier.

App Pre Registration Ad Info
type: Class
comment: App pre-registration ads link to your app or game listing on Google Play, and can run on Google Play, on YouTube (in-stream only), and within other apps and mobile websites on the Display Network. It will help capture people's interest in your app or game and generate an early install base for your app or game before a launch.

Legacy Responsive Display Ad Info
type: Class
comment: A legacy responsive display ad. Ads of this type are labeled 'Responsive ads' in the Google Ads UI.

App Ad Info
type: Class
comment: An app ad.

Ad App Deep Link Asset
type: Class
comment: An app deep link used inside an ad.

Travel Ad Info
type: Class
comment: A travel ad.

Expanded Dynamic Search Ad Info
type: Class
comment: An expanded dynamic search ad.

Final App Url
type: Class
comment: A URL for deep linking into an app for the given operating system.

Text Ad Info
type: Class
comment: A text ad.

Local Ad Info
type: Class
comment: A local ad.

Expanded Text Ad Info
type: Class
comment: An expanded text ad. Expanded text ads are deprecated.

Shopping Product Ad Info
type: Class
comment: A standard Shopping ad.

Responsive Display Ad Info
type: Class
comment: A responsive display ad.

Responsive Display Ad Control Spec
type: Class
comment: Specification for various creative controls for a responsive display ad.

Address Info
type: Class
comment: Address for proximity criterion.

Ad Group
type: Class
comment: An ad group.
subclass of: TargetingGroup

Ad Group Ai Max Ad Group Setting
type: Class
comment: Settings for AI Max feature in standard search adgroups.

Targeting Setting
type: Class
comment: Settings for the targeting-related features, at the campaign and ad group levels. For more details about the targeting setting, visit https://support.google.com/google-ads/answer/7365594

Target Restriction
type: Class
comment: The list of per-targeting-dimension targeting settings.

Target Restriction Operation
type: Class
comment: Operation to be performed on a target restriction list in a mutate.

Ad Group Video Ad Group Settings
type: Class
comment: Settings for video ad groups.

Ad Group Video Ad Group Settings Video Ad Sequence Step Setting
type: Class
comment: The video ads sequence step settings containing step ID.

Ad Group Audience Setting
type: Class
comment: Settings for the audience targeting.

Ad Group Demand Gen Ad Group Settings
type: Class
comment: Settings for Demand Gen ad groups.

Ad Group Demand Gen Ad Group Settings Demand Gen Channel Controls
type: Class
comment: Channel controls for Demand Gen ad groups.

Ad Group Demand Gen Ad Group Settings Demand Gen Channel Controls Demand Gen Selected Channels
type: Class
comment: Explicitly selected channels for channel controls in Demand Gen ad groups.

Ad Group Vertical Ads Format Setting
type: Class
comment: Vertical ads setting feature to enable/disable ad group format controls in search campaigns.

Ad Group Ad
type: Class
comment: An ad group ad.
subclass of: Ad

Ad Group Ad Policy Summary
type: Class
comment: Contains policy information for an ad.

Ad Group Ad Asset Automation Setting
type: Class
comment: Asset automation setting for an AdGroupAd.

Ad Group Ad Asset Combination View
type: Class
comment: A view on the usage of ad group ad asset combination. Now we only support AdGroupAdAssetCombinationView for Responsive Search Ads, with more ad types planned for the future.

Asset Usage
type: Class
comment: Contains the usage information of the asset.

Ad Group Ad Asset Policy Summary
type: Class
comment: Contains policy information for an ad group ad asset.

Ad Group Ad Asset View
type: Class
comment: Represents a link between an AdGroupAd and an Asset. This view provides insights into the performance of assets within specific ads. AdGroupAdAssetView supports the following ad types: * App Ads * Demand Gen campaigns * Responsive Search Ads It does not support Responsive Display Ads.

Ad Group Ad Label
type: Class
comment: A relationship between an ad group ad and a label.

Ad Group Asset
type: Class
comment: A link between an ad group and an asset.

Asset Link Primary Status Details
type: Class
comment: Provides the detail of a PrimaryStatus. Each asset link has a PrimaryStatus value (e.g. NOT_ELIGIBLE, meaning not serving), and list of corroborating PrimaryStatusReasons (e.g. [ASSET_DISAPPROVED]). Each reason may have some additional details annotated with it. For instance, when the reason is ASSET_DISAPPROVED, the details field will contain additional information about the offline evaluation errors which led to the asset being disapproved.

Asset Disapproved
type: Class
comment: Details related to AssetLinkPrimaryStatusReasonPB.ASSET_DISAPPROVED

Ad Group Asset Set
type: Class
comment: AdGroupAssetSet is the linkage between an ad group and an asset set. Creating an AdGroupAssetSet links an asset set with an ad group.

Ad Group Audience View
type: Class
comment: An ad group audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level.

Ad Group Bid Modifier
type: Class
comment: Represents an ad group bid modifier.

Hotel Length Of Stay Info
type: Class
comment: Criterion for length of hotel stay in nights.

Hotel Advance Booking Window Info
type: Class
comment: Criterion for number of days prior to the stay the booking is being made.

Hotel Check In Day Info
type: Class
comment: Criterion for day of the week the booking is for.

Device Info
type: Class
comment: A device criterion.

Hotel Date Selection Type Info
type: Class
comment: Criterion for hotel date selection (default dates versus user selected).

Hotel Check In Date Range Info
type: Class
comment: Criterion for a check-in date range.

Ad Group Creative Asset Combination Data
type: Class
comment: Ad group asset combination data

Ad Group Criterion
type: Class
comment: An ad group criterion. The ad_group_criterion report only returns criteria that were explicitly added to the ad group.

Language Info
type: Class
comment: A language criterion.

Brand List Info
type: Class
comment: A Brand List Criterion is used to specify a list of brands. The list is represented as a SharedSet id type BRAND_HINT. A criterion of this type can be either targeted or excluded.

Topic Info
type: Class
comment: A topic criterion. Use topics to target or exclude placements in the Google Display Network based on the category into which the placement falls (for example, "Pets & Animals/Pets/Dogs").

Mobile App Category Info
type: Class
comment: A mobile app category criterion.

Age Range Info
type: Class
comment: An age range criterion.

Ad Group Criterion Quality Info
type: Class
comment: A container for ad group criterion quality information.

Keyword Info
type: Class
comment: A keyword criterion.

Extended Demographic Info
type: Class
comment: Represents an extended demographic criterion.

Listing Group Info
type: Class
comment: A listing group criterion.

Listing Dimension Info
type: Class
comment: Listing dimensions for listing group criterion.

Product Channel Info
type: Class
comment: Locality of a product offer.

Unknown Listing Dimension Info
type: Class
comment: Unknown listing dimension.

Hotel Id Info
type: Class
comment: Advertiser-specific hotel ID.

Product Category Info
type: Class
comment: Category of a product offer.

Product Legacy Condition Info
type: Class
comment: Legacy condition of a product offer. This listing dimension is deprecated and it is supported only in Display campaigns.

Hotel State Info
type: Class
comment: State the hotel is located in.

Product Labels Info
type: Class
comment: Labels of a product offer. This listing dimension is deprecated and it is supported only in Display campaigns.

Product Item Id Info
type: Class
comment: Item id of a product offer.

Hotel Class Info
type: Class
comment: Class of the hotel as a number of stars 1 to 5.

Product Condition Info
type: Class
comment: Condition of a product offer.

Product Channel Exclusivity Info
type: Class
comment: Availability of a product offer.

Product Type Info
type: Class
comment: Type of a product offer.

Product Brand Info
type: Class
comment: Brand of the product.

Product Grouping Info
type: Class
comment: Grouping of a product offer. This listing dimension is deprecated and it is supported only in Display campaigns.

Hotel Country Region Info
type: Class
comment: Country or Region the hotel is located in.

Hotel City Info
type: Class
comment: City the hotel is located in.

Product Custom Attribute Info
type: Class
comment: Custom attribute of a product offer.

Product Type Full Info
type: Class
comment: Full type of a product offer. This listing dimension is deprecated and it is supported only in Display campaigns.

Listing Dimension Path
type: Class
comment: The path of dimensions defining a listing group.

Mobile Application Info
type: Class
comment: A mobile application criterion.

User List Info
type: Class
comment: A User List criterion. Represents a user list that is defined by the advertiser to be targeted.

App Payment Model Info
type: Class
comment: An app payment model criterion.

Custom Intent Info
type: Class
comment: A custom intent criterion. A criterion of this type is only targetable.

Custom Audience Info
type: Class
comment: A custom audience criterion.

You Tube Channel Info
type: Class
comment: A YouTube Channel criterion.

Webpage Info
type: Class
comment: Represents a criterion for targeting webpages of an advertiser's website.

Webpage Sample Info
type: Class
comment: List of sample urls that match the website target

Webpage Condition Info
type: Class
comment: Logical expression for targeting webpages of an advertiser's website.

You Tube Video Info
type: Class
comment: A YouTube Video criterion.

Audience Info
type: Class
comment: An audience criterion.

Gender Info
type: Class
comment: A gender criterion.

Income Range Info
type: Class
comment: An income range criterion.

Combined Audience Info
type: Class
comment: A combined audience criterion.

Life Event Info
type: Class
comment: Represents a life event criterion.

Placement Info
type: Class
comment: A placement criterion. This can be used to modify bids for sites when targeting the content network.

Parental Status Info
type: Class
comment: A parental status criterion.

Retail Filter Bundle
type: Class
comment: Represents a Retail Filter Bundle, used to link an ad group to a shared set containing retail filters.

User Interest Info
type: Class
comment: Represents a particular interest-based topic to be targeted.

Ad Group Criterion Position Estimates
type: Class
comment: Estimates for criterion bids at various positions.

Location Info
type: Class
comment: A location criterion.

Custom Affinity Info
type: Class
comment: A custom affinity criterion. A criterion of this type is only targetable.

Vertical Ads Item Group Rule List Info
type: Class
comment: A criterion for targeting a shared set of rules for item groups in Vertical Ads (e.g., for hotel ads).

Video Lineup Info
type: Class
comment: A Video lineup criterion.

Ad Group Criterion Customizer
type: Class
comment: A customizer value for the associated CustomizerAttribute at the AdGroupCriterion level.

Customizer Value
type: Class
comment: A customizer value that is referenced in customizer linkage entities like CustomerCustomizer, CampaignCustomizer, etc.

Ad Group Criterion Label
type: Class
comment: A relationship between an ad group criterion and a label.

Ad Group Criterion Simulation
type: Class
comment: An ad group criterion simulation. Supported combinations of advertising channel type, criterion type, simulation type, and simulation modification method are detailed below respectively. Hotel AdGroupCriterion simulation operations starting in V5. 1. DISPLAY - KEYWORD - CPC_BID - UNIFORM 2. SEARCH - KEYWORD - CPC_BID - UNIFORM 3. SHOPPING - LISTING_GROUP - CPC_BID - UNIFORM 4. HOTEL - LISTING_GROUP - CPC_BID - UNIFORM 5. HOTEL - LISTING_GROUP - PERCENT_CPC_BID - UNIFORM

Percent Cpc Bid Simulation Point List
type: Class
comment: A container for simulation points for simulations of type PERCENT_CPC_BID.

Percent Cpc Bid Simulation Point
type: Class
comment: Projected metrics for a specific percent CPC amount. Only Hotel advertising channel type supports this field.

Cpc Bid Simulation Point List
type: Class
comment: A container for simulation points for simulations of type CPC_BID.

Cpc Bid Simulation Point
type: Class
comment: Projected metrics for a specific CPC bid amount.

Ad Group Customizer
type: Class
comment: A customizer value for the associated CustomizerAttribute at the AdGroup level.

Ad Group Label
type: Class
comment: A relationship between an ad group and a label.

Ad Group Simulation
type: Class
comment: An ad group simulation. Supported combinations of advertising channel type, simulation type and simulation modification method is detailed below respectively. 1. SEARCH - CPC_BID - DEFAULT 2. SEARCH - CPC_BID - UNIFORM 3. SEARCH - TARGET_CPA - UNIFORM 4. SEARCH - TARGET_ROAS - UNIFORM 5. DISPLAY - CPC_BID - DEFAULT 6. DISPLAY - CPC_BID - UNIFORM 7. DISPLAY - TARGET_CPA - UNIFORM

Target Cpa Simulation Point List
type: Class
comment: A container for simulation points for simulations of type TARGET_CPA.

Target Cpa Simulation Point
type: Class
comment: Projected metrics for a specific target CPA amount.

Cpv Bid Simulation Point List
type: Class
comment: A container for simulation points for simulations of type CPV_BID.

Cpv Bid Simulation Point
type: Class
comment: Projected metrics for a specific CPV bid amount.

Target Roas Simulation Point List
type: Class
comment: A container for simulation points for simulations of type TARGET_ROAS.

Target Roas Simulation Point
type: Class
comment: Projected metrics for a specific target ROAS amount.

Ad Parameter
type: Class
comment: An ad parameter that is used to update numeric values (such as prices or inventory levels) in any text line of an ad (including URLs). There can be a maximum of two AdParameters per ad group criterion. (One with parameter_index = 1 and one with parameter_index = 2.) In the ad the parameters are referenced by a placeholder of the form "{param#:value}". For example, "{param1:$17}"

Ad Schedule Info
type: Class
comment: Represents an AdSchedule criterion. AdSchedule is specified as the day of the week and a time interval within which ads will be shown. No more than six AdSchedules can be added for the same day.

Ad Schedule View
type: Class
comment: An ad schedule view summarizes the performance of campaigns by AdSchedule criteria.

Ad Strength Action Item
type: Class
comment: An action item to improve the ad strength of an asset group.

Ad Strength Action Item Add Asset Details
type: Class
comment: The details of the asset to add.

Advertising Partner Identifier
type: Class
comment: The identifier for the Advertising Partner Google Ads account.

Advertising Partner Link Invitation Identifier
type: Class
comment: The identifier for the Advertising Partner Google Ads account.

Advertising Partner Link Invitation Properties
type: Class
comment: Properties specific to an Advertising Partner link invitation.

Advertising Partner Properties
type: Class
comment: Properties specific to an Advertising Partner link.

Age Dimension
type: Class
comment: Dimension specifying users by their age.

Age Segment
type: Class
comment: Contiguous age range.

Age Range View
type: Class
comment: An age range view. Represents the view of a customer's performance metrics (like impressions and clicks) aggregated by age range. All statistics are aggregated at the ad group level. Note: While you can segment metrics by age range using `age_range_view` or by gender using `gender_view`, the Google Ads API does not support segmenting metrics by both age range and gender simultaneously in a single query. Analyzing performance across both dimensions combined is not supported in the Google Ads API.

Ai Max Search Term Ad Combination View
type: Class
comment: AiMaxSearchTermAdCombinationView Resource.

Android Privacy Shared Key Google Ad Group
type: Class
comment: An Android privacy shared key view for Google ad group key.

Android Privacy Shared Key Google Campaign
type: Class
comment: An Android privacy shared key view for Google campaign key.

Android Privacy Shared Key Google Network Type
type: Class
comment: An Android privacy shared key view for Google network type key.

App Deep Link Asset
type: Class
comment: An app deep link asset

Applied Incentive
type: Class
comment: Represents an applied incentive.

App Top Combination View
type: Class
comment: A view resource in the App Top Combination Report.

Asset
type: Class
comment: Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it.

Sitelink Asset
type: Class
comment: A Sitelink asset.

Dynamic Jobs Asset
type: Class
comment: A dynamic jobs asset.

Lead Form Asset
type: Class
comment: A Lead Form asset.

Lead Form Field
type: Class
comment: One input field instance within a form.

Lead Form Single Choice Answers
type: Class
comment: Defines possible answers for a single choice question, usually presented as a single-choice drop-down list.

Lead Form Custom Question Field
type: Class
comment: One custom question input field instance within a form.

Lead Form Delivery Method
type: Class
comment: A configuration of how leads are delivered to the advertiser.

Webhook Delivery
type: Class
comment: Google notifies the advertiser of leads by making HTTP calls to an endpoint they specify. The requests contain JSON matching a schema that Google publishes as part of form ads documentation.

Dynamic Travel Asset
type: Class
comment: A dynamic travel asset.

Business Message Asset
type: Class
comment: A business message asset.

Whatsapp Business Message Info
type: Class
comment: Whatsapp information to use for messaging.

Zalo Business Message Info
type: Class
comment: Zalo information to use for messaging.

Business Message Call To Action Info
type: Class
comment: Display information that encourages the user to take action.

Facebook Messenger Business Message Info
type: Class
comment: Facebook Messenger information to use for messaging.

Promotion Asset
type: Class
comment: A Promotion asset.

Promotion Barcode Info
type: Class
comment: Barcode info to generate promotion barcode.

Common Money
type: Class
comment: Represents a price in a particular currency.

Promotion Qr Code Info
type: Class
comment: QR code info to generate promotion QR code.

Call To Action Asset
type: Class
comment: A call to action asset.

Location Asset
type: Class
comment: A location asset.

Business Profile Location
type: Class
comment: Business Profile location data synced from the linked Business Profile account.

You Tube Video List Asset
type: Class
comment: A YouTube video list asset.

Youtube Video Asset
type: Class
comment: A YouTube asset.

Dynamic Real Estate Asset
type: Class
comment: A dynamic real estate asset.

Media Bundle Asset
type: Class
comment: A MediaBundle asset.

Dynamic Local Asset
type: Class
comment: A dynamic local asset.

Page Feed Asset
type: Class
comment: A Page Feed asset.

Text Asset
type: Class
comment: A Text asset.

Call Asset
type: Class
comment: A Call asset.

Dynamic Hotels And Rentals Asset
type: Class
comment: A dynamic hotels and rentals asset.

Dynamic Flights Asset
type: Class
comment: A dynamic flights asset.

Hotel Property Asset
type: Class
comment: A hotel property asset.

Dynamic Custom Asset
type: Class
comment: A dynamic custom asset.

Hotel Callout Asset
type: Class
comment: An asset representing a hotel callout.

Asset Field Type Policy Summary
type: Class
comment: Contains policy information for an asset under AssetFieldType context.

Asset Policy Summary
type: Class
comment: Contains policy information for an asset.

Price Asset
type: Class
comment: An asset representing a list of price offers.

Price Offering
type: Class
comment: A single price offering within a PriceAsset.

Image Asset
type: Class
comment: An Image asset.

Image Dimension
type: Class
comment: Metadata for an image at a certain size, either original or resized.

Dynamic Education Asset
type: Class
comment: A Dynamic Education asset.

Structured Snippet Asset
type: Class
comment: A Structured Snippet asset.

Mobile App Asset
type: Class
comment: An asset representing a mobile app.

Demand Gen Carousel Card Asset
type: Class
comment: A Demand Gen Carousel Card asset.

Book On Google Asset
type: Class
comment: A Book on Google asset. Used to redirect user to book through Google. Book on Google will change the redirect url to book directly through Google.

Callout Asset
type: Class
comment: A Callout asset.

Asset Coverage
type: Class
comment: Information about the asset coverage of an asset group.

Asset Field Type View
type: Class
comment: An asset field type view. This view reports non-overcounted metrics for each asset field type when the asset is used as extension.

Asset Group
type: Class
comment: An asset group. AssetGroupAsset is used to link an asset to the asset group. AssetGroupSignal is used to associate a signal to an asset group.

Google Local Services Info
type: Class
comment: Local services info for the asset group.

Local Services Callout
type: Class
comment: Local services callout of the asset group.

Asset Group Asset
type: Class
comment: AssetGroupAsset is the link between an asset and an asset group. Adding an AssetGroupAsset links an asset with an asset group.

Policy Summary
type: Class
comment: Contains policy summary information.

Asset Group Asset Combination Data
type: Class
comment: Asset group asset combination data

Asset Group Listing Group Filter
type: Class
comment: AssetGroupListingGroupFilter represents a listing group filter tree node in an asset group.

Listing Group Filter Dimension Path
type: Class
comment: The path defining of dimensions defining a listing group filter.

Listing Group Filter Dimension
type: Class
comment: Listing dimensions for the asset group listing group filter.

Listing Group Filter Dimension Product Channel
type: Class
comment: Locality of a product offer.

Listing Group Filter Dimension Product Type
type: Class
comment: Type of a product offer.

Listing Group Filter Dimension Product Brand
type: Class
comment: Brand of the product.

Listing Group Filter Dimension Product Category
type: Class
comment: One element of a category at a certain level. Top-level categories are at level 1, their children at level 2, and so on. We currently support up to 5 levels. The user must specify a dimension type that indicates the level of the category. All cases of the same subdivision must have the same dimension type (category level).

Listing Group Filter Dimension Product Custom Attribute
type: Class
comment: Custom attribute of a product offer.

Listing Group Filter Dimension Webpage
type: Class
comment: Filters for URLs in a page feed and URLs from the advertiser web domain. Several root nodes with this dimension are allowed in an asset group and their conditions are considered in OR.

Listing Group Filter Dimension Webpage Condition
type: Class
comment: Matching condition for URL filtering.

Listing Group Filter Dimension Product Item Id
type: Class
comment: Item id of a product offer.

Listing Group Filter Dimension Product Condition
type: Class
comment: Condition of a product offer.

Listing Group Filter Dimension Retail Filter Bundle
type: Class
comment: Dimension for Retail Product Tags.

Asset Group Product Group View
type: Class
comment: An asset group product group view.

Asset Group Signal
type: Class
comment: AssetGroupSignal represents a signal in an asset group. The existence of a signal tells the performance max campaign who's most likely to convert. Performance Max uses the signal to look for new people with similar or stronger intent to find conversions across Search, Display, Video, and more.

Local Service Id Info
type: Class
comment: A Local Services Ads service ID. Represents a service type (such as install_faucet) that a Local Services Campaign can target.

Search Theme Info
type: Class
comment: A Search Theme criterion only on Performance Max campaign. Represents a keyword-like advertiser input.

Asset Group Top Combination View
type: Class
comment: A view on the usage of asset group asset top combinations.

Asset Interaction Target
type: Class
comment: An AssetInteractionTarget segment.

Asset Set
type: Class
comment: An asset set representing a collection of assets. Use AssetSetAsset to link an asset to the asset set.

Asset Set Travel Feed Data
type: Class
comment: Travel Feed data. Read-only

Location Set
type: Class
comment: Data related to location set. One of the Google Business Profile (previously known as Google My Business) data, Chain data, and map location data need to be specified.

Chain Set
type: Class
comment: Data used to configure a location set populated with the specified chains.

Chain Filter
type: Class
comment: One chain level filter on location in a feed item set. The filtering logic among all the fields is AND.

Maps Location Set
type: Class
comment: Wrapper for multiple maps location sync data

Maps Location Info
type: Class
comment: Wrapper for place ids

Business Profile Location Set
type: Class
comment: Data used to configure a location set populated from Google Business Profile locations. Different types of filters are AND'ed together, if they are specified.

Asset Set Merchant Center Feed
type: Class
comment: Merchant ID and Feed Label from Google Merchant Center.

Chain Location Group
type: Class
comment: Represents information about a Chain dynamic location group. Only applicable if the sync level AssetSet's type is LOCATION_SYNC and sync source is chain.

Asset Set Hotel Property Data
type: Class
comment: For Performance Max for travel goals campaigns with a Hotel Center account link. Read-only.

Business Profile Location Group
type: Class
comment: Information about a Business Profile dynamic location group. Only applicable if the sync level AssetSet's type is LOCATION_SYNC and sync source is Business Profile.

Dynamic Business Profile Location Group Filter
type: Class
comment: Represents a filter on Business Profile locations in an asset set. If multiple filters are provided, they are AND'ed together.

Business Profile Business Name Filter
type: Class
comment: Business Profile location group business name filter.

Asset Set Asset
type: Class
comment: AssetSetAsset is the link between an asset and an asset set. Adding an AssetSetAsset links an asset with an asset set.

Asset Set Type View
type: Class
comment: An asset set type view. This view reports non-overcounted metrics for each asset set type. Child asset set types are not included in this report. Their stats are aggregated under the parent asset set type.

Audience
type: Class
comment: Audience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments.

Audience Dimension
type: Class
comment: Positive dimension specifying user's audience.

Household Income Dimension
type: Class
comment: Dimension specifying users by their household income.

Audience Segment Dimension
type: Class
comment: Dimension specifying users by their membership in other audience segments.

Audience Segment
type: Class
comment: Positive audience segment.

Detailed Demographic Segment
type: Class
comment: Detailed demographic segment.

User List Segment
type: Class
comment: User list segment.

User Interest Segment
type: Class
comment: User interest segment.

Life Event Segment
type: Class
comment: Live event segment.

Custom Audience Segment
type: Class
comment: Custom audience segment.

Gender Dimension
type: Class
comment: Dimension specifying users by their gender.

Parental Status Dimension
type: Class
comment: Dimension specifying users by their parental status.

Audience Exclusion Dimension
type: Class
comment: Negative dimension specifying users to exclude from the audience.

Exclusion Segment
type: Class
comment: An audience segment to be excluded from an audience.

Background Check Verification Artifact
type: Class
comment: A proto holding information specific to local services background check.

Basic User List Info
type: Class
comment: User list targeting as a collection of conversions or remarketing actions.

User List Action Info
type: Class
comment: Represents an action type used for building remarketing user lists.

Batch Job
type: Class
comment: A list of mutates being processed asynchronously. The mutates are uploaded by the user. The mutates themselves aren't readable and the results of the job can only be read using BatchJobService.ListBatchJobResults.

Batch Job Batch Job Metadata
type: Class
comment: Additional information about the batch job. This message is also used as metadata returned in batch job Long Running Operations.

Bidding Data Exclusion
type: Class
comment: Represents a bidding data exclusion. Bidding data exclusions can be set in client accounts only, and cannot be used in manager accounts. See "About data exclusions" at https://support.google.com/google-ads/answer/10370710. Note: A customer account can have a maximum of 500 active bidding data exclusions.

Bidding Seasonality Adjustment
type: Class
comment: Represents a bidding seasonality adjustment. Cannot be used in manager accounts. See "About seasonality adjustments" at https://support.google.com/google-ads/answer/10369906.

Bidding Strategy
type: Class
comment: A bidding strategy.

Target Spend
type: Class
comment: An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Target Roas
type: Class
comment: An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Maximize Conversion Value
type: Class
comment: An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

Target Cpa
type: Class
comment: An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Target Impression Share
type: Class
comment: An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

Enhanced Cpc
type: Class
comment: An automated bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. This bidding strategy is deprecated and cannot be created anymore. Use ManualCpc with enhanced_cpc_enabled set to true for equivalent functionality.

Maximize Conversions
type: Class
comment: An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

Bidding Strategy Simulation
type: Class
comment: A bidding strategy simulation. Supported combinations of simulation type and simulation modification method are detailed below respectively. 1. TARGET_CPA - UNIFORM 2. TARGET_ROAS - UNIFORM

Billing Setup
type: Class
comment: A billing setup, which associates a payments account and an advertiser. A billing setup is specific to one advertiser.

Billing Setup Payments Account Info
type: Class
comment: Container of payments account information for this billing.

Brand Info
type: Class
comment: Represents a Brand Criterion used for targeting based on commercial knowledge graph.

Budget Campaign Association Status
type: Class
comment: A BudgetCampaignAssociationStatus segment.

Budget Simulation Point
type: Class
comment: Projected metrics for a specific budget amount.

Budget Simulation Point List
type: Class
comment: A container for simulation points for simulations of type BUDGET.

Business Registration Check Verification Artifact
type: Class
comment: A proto holding information specific to a local services business registration check.

Business Registration Number
type: Class
comment: A proto holding information specific to a local services business registration number.

Business Registration Document
type: Class
comment: A proto holding information specific to a local services business registration document.

Local Services Document Read Only
type: Class
comment: A Local Services Document with read only accessible data.

Call Reporting Setting
type: Class
comment: Call reporting setting for a customer. Only mutable in an `update` operation.

Call View
type: Class
comment: A call view that includes data for call tracking of call-only ads or call extensions.

Campaign
type: Class
comment: A campaign.
subclass of: Campaign

Target Cpm
type: Class
comment: Target CPM (cost per thousand impressions) is an automated bidding strategy that sets bids to optimize performance given the target CPM you set.

Target Cpm Target Frequency Goal
type: Class
comment: Target Frequency bidding goal details.

Fixed Cpm
type: Class
comment: Fixed CPM (cost per thousand impression) bidding strategy. A manual bidding strategy with a fixed CPM.

Fixed Cpm Target Frequency Goal Info
type: Class
comment: Target frequency bidding goal details for Fixed CPM bidding strategy. Only relevant if the goal of the bidding strategy is `TARGET_FREQUENCY`.

Target Cpc
type: Class
comment: An automated bidding strategy that sets bids to help get as many clicks as possible at the target cost-per-click (CPC) you set.

Campaign Pmax Campaign Settings
type: Class
comment: Settings for Performance Max campaigns.

Campaign Pmax Campaign Settings Brand Targeting Overrides
type: Class
comment: Overrides of brand targeting for various ad types.

Campaign Local Services Pmax Campaign Settings
type: Class
comment: Settings for Local Services Performance Max Campaign subresource.

Local Services Phone Number
type: Class
comment: Phone number associated with the provider.

Campaign Audience Setting
type: Class
comment: Settings for the audience targeting.

Campaign Demand Gen Campaign Settings
type: Class
comment: Settings for Demand Gen campaign.

Target Cpv
type: Class
comment: Target CPV (cost per view) bidding strategy. An automated bidding strategy that sets bids to optimize performance given the target CPV you set.

Campaign Hotel Setting Info
type: Class
comment: Campaign-level settings for hotel ads.

Campaign Selective Optimization
type: Class
comment: Selective optimization setting for this campaign, which includes a set of conversion actions to optimize this campaign towards. This feature only applies to app campaigns that use MULTI_CHANNEL as AdvertisingChannelType and APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT as AdvertisingChannelSubType.

Campaign Optimization Goal Setting
type: Class
comment: Optimization goal setting for this campaign, which includes a set of optimization goal types.

Campaign Local Services Campaign Settings
type: Class
comment: Settings for LocalServicesCampaign subresource.

Campaign Category Bid
type: Class
comment: Category bids in LocalServicesReportingCampaignSettings.

Campaign Asset Automation Setting
type: Class
comment: Asset automation setting contains pair of AssetAutomationType and the asset automation opt-in/out status

Manual Cpc
type: Class
comment: Manual click-based bidding where user pays per click.

Percent Cpc
type: Class
comment: A bidding strategy where bids are a fraction of the advertised price for some good or service.

Campaign Travel Campaign Settings
type: Class
comment: Settings for Travel campaign.

Campaign Third Party Integration Partners
type: Class
comment: Container for Campaign level third party integration partners.

Campaign Third Party Viewability Integration Partner
type: Class
comment: Container for third party viewability integration data for Campaign.

Third Party Integration Partner Data
type: Class
comment: Contains third party measurement partner related data for video campaigns.

Campaign Third Party Brand Lift Integration Partner
type: Class
comment: Container for third party Brand Lift integration data for Campaign.

Campaign Third Party Reach Integration Partner
type: Class
comment: Container for third party reach integration data for Campaign.

Campaign Third Party Brand Safety Integration Partner
type: Class
comment: Container for third party brand safety integration data for Campaign.

Campaign Ai Max Setting
type: Class
comment: Settings for AI Max in Search and Shopping campaigns.

Campaign Network Settings
type: Class
comment: The network settings for the campaign.

Campaign Tracking Setting
type: Class
comment: Campaign-level settings for tracking information.

Campaign Vanity Pharma
type: Class
comment: Describes how unbranded pharma ads will be displayed.

Campaign Brand Guidelines
type: Class
comment: Settings that control the visual appearance of your brand in a campaign's automatically generated assets and formats. Only applicable to Performance Max campaigns.

Manual Cpv
type: Class
comment: View based bidding where user pays per video view.

Manual Cpm
type: Class
comment: Manual impression-based bidding where user pays per thousand impressions.

Frequency Cap Entry
type: Class
comment: A rule specifying the maximum number of times an ad (or some set of ads) can be shown to a user over a particular time period.

Frequency Cap Key
type: Class
comment: A group of fields used as keys for a frequency cap. There can be no more than one frequency cap with the same key.

Manual Cpa
type: Class
comment: Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.

Campaign Video Campaign Settings
type: Class
comment: Settings for Video campaign.

Campaign Video Campaign Settings Video Ad Format Control
type: Class
comment: Format-restricting control enabling usage of video responsive ads in format defined Video campaigns (for example, non-skippable).

Campaign Video Campaign Settings Non Skippable In Stream Restrictions
type: Class
comment: Restrictions for non-skippable format.

Campaign Video Campaign Settings Video Ad Sequence
type: Class
comment: Container for video ads sequencing definition.

Campaign Video Campaign Settings Video Ad Sequence Step
type: Class
comment: Information about a step within a video sequence.

Campaign Video Campaign Settings Booking Details
type: Class
comment: Container for booking details for campaigns with the FIXED_CPM or FIXED_SHARE_OF_VOICE bidding strategies.

Campaign Video Campaign Settings Reservation Ad Category Self Disclosure
type: Class
comment: Container for ad category self-disclosure for campaigns with the FIXED_CPM or FIXED_SHARE_OF_VOICE bidding strategies.

Campaign Video Campaign Settings Video Ad Inventory Control
type: Class
comment: For campaigns using video responsive ads inventory controls determine on which inventories the ads can be shown. This only applies for campaigns with the bidding strategies TARGET_CPM and FIXED_CPM.

Campaign Shopping Setting
type: Class
comment: The setting for Shopping campaigns. Defines the universe of products that can be advertised by the campaign, and how this campaign interacts with other Shopping campaigns.

Campaign Text Guidelines
type: Class
comment: Settings to control automatically generated text assets.

Campaign Messaging Restriction
type: Class
comment: Freeform instructions that will be used to guide text asset generation using LLM inference.

Campaign Dynamic Search Ads Setting
type: Class
comment: The setting for controlling Dynamic Search Ads (DSA).

Campaign App Campaign Setting
type: Class
comment: Campaign-level settings for App Campaigns.

Commission
type: Class
comment: Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.

Campaign Geo Target Type Setting
type: Class
comment: Represents a collection of settings related to ads geotargeting.

Campaign Local Campaign Setting
type: Class
comment: Campaign setting for local campaigns.

Campaign Performance Max Upgrade
type: Class
comment: Information about a campaign being upgraded to Performance Max.

Real Time Bidding Setting
type: Class
comment: Settings for Real-Time Bidding, a feature only available for campaigns targeting the Ad Exchange network.

Campaign Aggregate Asset View
type: Class
comment: A campaign-level aggregate asset view that shows where the asset is linked, performamce of the asset and stats.

Campaign Asset
type: Class
comment: A link between a Campaign and an Asset.

Campaign Asset Set
type: Class
comment: CampaignAssetSet is the linkage between a campaign and an asset set. Adding a CampaignAssetSet links an asset set with a campaign.

Campaign Audience View
type: Class
comment: A campaign audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated by campaign and audience criterion. This view only includes audiences attached at the campaign level.

Campaign Bid Modifier
type: Class
comment: Represents a bid-modifiable only criterion at the campaign level.

Interaction Type Info
type: Class
comment: Criterion for Interaction Type.

Campaign Budget
type: Class
comment: A campaign budget.
subclass of: Thing

Campaign Conversion Goal
type: Class
comment: The biddability setting for the specified campaign only for all conversion actions with a matching category and origin.

Campaign Criterion
type: Class
comment: A campaign criterion.

Operating System Version Info
type: Class
comment: Represents an operating system version to be targeted.

Location Group Info
type: Class
comment: A radius around a list of locations specified through a feed or assetSet.

Content Label Info
type: Class
comment: Content Label for category exclusion.

Listing Scope Info
type: Class
comment: A listing scope criterion.

Keyword Theme Info
type: Class
comment: A Smart Campaign keyword theme.

Carrier Info
type: Class
comment: Represents a Carrier Criterion.

Webpage List Info
type: Class
comment: Represents a list of webpage criteria.

Ip Block Info
type: Class
comment: An IpBlock criterion used for excluding IP addresses. We support excluding individual IP addresses or CIDR blocks. Create one IpBlockInfo criterion for each individual IP address or CIDR block you want to exclude. You can exclude up to 500 IP addresses per campaign. For more details, see [Exclude IP addresses](//support.google.com/google-ads/answer/2456098). IPv4 examples: * Individual address: 192.168.0.1 * Individual address as CIDR block: 192.168.0.1/32 * CIDR block: 192.168.0.0/24 IPv6 examples: * Individual address: 2001:db8:a0b:12f0::1 * Individual address as CIDR block: 2001:db8:a0b:12f0::1/128 * CIDR block: 2001:db8::/48

Proximity Info
type: Class
comment: A Proximity criterion. The geo point and radius determine what geographical area is included. The address is a description of the geo point that does not affect ad serving. There are two ways to create a proximity. First, by setting an address and radius. The geo point will be automatically computed. Second, by setting a geo point and radius. The address is an optional label that won't be validated.

Geo Point Info
type: Class
comment: Geo point for proximity criterion.

Mobile Device Info
type: Class
comment: A mobile device criterion.

Campaign Customizer
type: Class
comment: A customizer value for the associated CustomizerAttribute at the Campaign level.

Campaign Draft
type: Class
comment: A campaign draft.

Campaign Goal Config
type: Class
comment: A link between a campaign and a goal enabling campaign-specific optimization.

Campaign Goal Settings Campaign Retention Goal Settings
type: Class
comment: Retention campaign goal settings.

Customer Lifecycle Optimization Value Settings
type: Class
comment: Lifecycle goal optimization value settings.

Campaign Group
type: Class
comment: A campaign group.

Campaign Label
type: Class
comment: Represents a relationship between a campaign and a label.

Campaign Lifecycle Goal
type: Class
comment: Campaign level customer lifecycle goal settings.

Customer Acquisition Goal Settings
type: Class
comment: The customer acquisition goal settings for the campaign.

Lifecycle Goal Value Settings
type: Class
comment: Lifecycle goal value settings.

Campaign Search Term Insight
type: Class
comment: This report provides a high-level view of search demand at the campaign level by grouping similar search terms into categories and showing their search volume. Historical data is available starting March 2023.

Campaign Search Term View
type: Class
comment: This report provides granular performance data, including cost metrics, for each individual search term that triggered your ads. If keyword-related segments are used, Performance Max data will be excluded from the results.

Campaign Shared Set
type: Class
comment: CampaignSharedSets are used for managing the shared sets associated with a campaign.

Campaign Simulation
type: Class
comment: A campaign simulation. Supported combinations of advertising channel type, simulation type and simulation modification method is detailed below respectively. * SEARCH - CPC_BID - UNIFORM * SEARCH - CPC_BID - SCALING * SEARCH - TARGET_CPA - UNIFORM * SEARCH - TARGET_CPA - SCALING * SEARCH - TARGET_ROAS - UNIFORM * SEARCH - TARGET_IMPRESSION_SHARE - UNIFORM * SEARCH - BUDGET - UNIFORM * SHOPPING - BUDGET - UNIFORM * SHOPPING - TARGET_ROAS - UNIFORM * MULTI_CHANNEL - TARGET_CPA - UNIFORM * MULTI_CHANNEL - TARGET_ROAS - UNIFORM * DEMAND_GEN - TARGET_CPA - DEFAULT * DISPLAY - TARGET_CPA - UNIFORM * PERFORMANCE_MAX - TARGET_CPA - UNIFORM * PERFORMANCE_MAX - TARGET_ROAS - UNIFORM * PERFORMANCE_MAX - BUDGET - UNIFORM

Target Impression Share Simulation Point List
type: Class
comment: A container for simulation points for simulations of type TARGET_IMPRESSION_SHARE.

Target Impression Share Simulation Point
type: Class
comment: Projected metrics for a specific target impression share value.

Carrier Constant
type: Class
comment: A carrier criterion that can be used in campaign targeting.

Cart Data Sales View
type: Class
comment: Cart data sales view. Provides information about the products which were purchased if conversions with cart data is implemented. Performance metrics like revenue, gross profit, lead/cross-sell metrics etc. and Merchant Center attributes such as brand, category etc. are available for products defined in an inventory feed and sold as a result of Google ads. For purchases attributed to clicks on Shopping ads, dimensions of both clicked and sold products can be viewed together.

Change Event
type: Class
comment: Describes the granular change of returned resources of certain resource types. Changes made through the UI or API in the past 30 days are included. Previous and new values of the changed fields are shown. ChangeEvent could have up to 3 minutes delay to reflect a new change.

Change Event Changed Resource
type: Class
comment: A wrapper proto presenting all supported resources. Only the resource of the change_resource_type will be set.

Customer Asset
type: Class
comment: A link between a customer and an asset.

Change Status
type: Class
comment: Describes the status of returned resource. ChangeStatus could have up to 3 minutes delay to reflect a new change.

Channel Aggregate Asset View
type: Class
comment: A channel-level aggregate asset view that shows where the asset is linked, performamce of the asset and stats.

Click Location
type: Class
comment: Location criteria associated with a click.

Click View
type: Class
comment: A click view with metrics aggregated at each click level, including both valid and invalid clicks. For non-Search campaigns, metrics.clicks represents the number of valid and invalid interactions. Queries including ClickView must have a filter limiting the results to one day and can be requested for dates back to 90 days before the time of the request. GCLIDs are not available in this report for App Campaigns for Installs (ACi) and App Campaigns for Pre-registration (ACpre).

Combined Audience
type: Class
comment: Describe a resource for combined audiences which includes different audiences.

Common Metrics
type: Class
comment: Metrics data.

Search Volume Range
type: Class
comment: Search volume range. Actual search volume falls within this range.

Consent
type: Class
comment: Consent

Contact Details
type: Class
comment: Fields containing consumer contact details.

Content Criterion View
type: Class
comment: A content criterion view.

Conversion Action
type: Class
comment: A conversion action.

Conversion Action Value Settings
type: Class
comment: Settings related to the value for conversion events associated with this conversion action.

Conversion Action Firebase Settings
type: Class
comment: Settings related to a Firebase conversion action.

Conversion Action Google Analytics4Settings
type: Class
comment: Settings related to a Google Analytics 4 conversion action.

Conversion Action Attribution Model Settings
type: Class
comment: Settings related to this conversion action's attribution model.

Tag Snippet
type: Class
comment: The site tag and event snippet pair for a TrackingCodeType.

Conversion Action Third Party App Analytics Settings
type: Class
comment: Settings related to a third party app analytics conversion action.

Conversion Custom Variable
type: Class
comment: A conversion custom variable See "About custom variables for conversions" at https://support.google.com/google-ads/answer/9964350

Conversion Goal Campaign Config
type: Class
comment: Conversion goal settings for a Campaign.

Conversion Tracking Setting
type: Class
comment: A collection of customer-wide settings related to Google Ads Conversion Tracking.

Conversion Value Rule
type: Class
comment: A conversion value rule

Conversion Value Rule Value Rule Audience Condition
type: Class
comment: Condition on Audience dimension.

Conversion Value Rule Value Rule Itinerary Condition
type: Class
comment: Condition on Itinerary dimension.

Conversion Value Rule Value Rule Itinerary Advance Booking Window
type: Class
comment: Range for the number of days between the date of the booking and the start of the itinerary.

Conversion Value Rule Value Rule Itinerary Travel Length
type: Class
comment: Range for the itinerary length in number of nights.

Conversion Value Rule Value Rule Itinerary Travel Start Day
type: Class
comment: The days of the week on which an itinerary's travel can start.

Conversion Value Rule Value Rule Device Condition
type: Class
comment: Condition on Device dimension.

Conversion Value Rule Value Rule Geo Location Condition
type: Class
comment: Condition on Geo dimension.

Conversion Value Rule Value Rule Action
type: Class
comment: Action applied when rule is applied.

Conversion Value Rule Set
type: Class
comment: A conversion value rule set is a collection of conversion value rules that lets you adjust conversion values based on the dimensions specified in the `dimensions` field.

Credit Details
type: Class
comment: Represents the credit details of a lead.

Criterion Category Availability
type: Class
comment: Information of category availability, per advertising channel.

Criterion Category Locale Availability
type: Class
comment: Information about which locales a category is available in.

Criterion Category Channel Availability
type: Class
comment: Information of advertising channel type and subtypes a category is available in.

Crm Based User List Info
type: Class
comment: UserList of CRM users provided by the advertiser.

Currency Constant
type: Class
comment: A currency constant.

Custom Audience
type: Class
comment: A custom audience. This is a list of users by interest. The unique key of a custom audience consists of the following fields: name. Violating the unique key constraint produces error: CustomAudienceError.NAME_ALREADY_USED

Custom Audience Member
type: Class
comment: A member of custom audience. A member can be a KEYWORD, URL, PLACE_CATEGORY or APP. It can only be created or removed but not changed.

Custom Conversion Goal
type: Class
comment: Custom conversion goal that can make arbitrary conversion actions biddable.

Customer
type: Class
comment: A customer.
subclass of: AdAccount

Customer Agreement Setting
type: Class
comment: Customer Agreement Setting for a customer.

Local Services Settings
type: Class
comment: Settings for Local Services customer.

Granular License Status
type: Class
comment: License status at geo + vertical level.

Granular Insurance Status
type: Class
comment: Insurance status at geo + vertical level.

Video Customer
type: Class
comment: Video specific information about a Customer.

Customer Third Party Integration Partners
type: Class
comment: Container for Customer level third party integration partners.

Customer Third Party Brand Safety Integration Partner
type: Class
comment: Container for third party brand safety integration data for Customer.

Customer Third Party Brand Lift Integration Partner
type: Class
comment: Container for third party Brand Lift integration data for Customer.

Customer Third Party Reach Integration Partner
type: Class
comment: Container for third party reach integration data for Customer.

Customer Third Party Viewability Integration Partner
type: Class
comment: Container for third party viewability integration data for Customer.

Remarketing Setting
type: Class
comment: Remarketing setting for a customer.

Customer Asset Set
type: Class
comment: CustomerAssetSet is the linkage between a customer and an asset set. Adding a CustomerAssetSet links an asset set with a customer.

Customer Client
type: Class
comment: A link between the given customer and a client customer. CustomerClients only exist for manager customers. All direct and indirect client customers are included, as well as the manager itself.

Customer Client Link
type: Class
comment: Represents customer client link relationship.

Customer Conversion Goal
type: Class
comment: Biddability control for conversion actions with a matching category and origin.

Customer Customizer
type: Class
comment: A customizer value for the associated CustomizerAttribute at the Customer level.

Customer Label
type: Class
comment: Represents a relationship between a customer and a label. This customer may not have access to all the labels attached to it. Additional CustomerLabels may be returned by increasing permissions with login-customer-id.

Customer Lifecycle Goal
type: Class
comment: Account level customer lifecycle goal settings.

Customer Manager Link
type: Class
comment: Represents customer-manager link relationship.

Customer Match User List Metadata
type: Class
comment: Metadata for customer match user list.

Customer Negative Criterion
type: Class
comment: A negative criterion for exclusions at the customer level.

Negative Keyword List Info
type: Class
comment: A Negative Keyword List criterion. Represents a shared set of negative keywords that can be excluded at the account-level. Only one negative keyword list criterion can be attached per account.

Placement List Info
type: Class
comment: A Placement List criterion. Represents a shared set of placements that can be excluded at the account-level.

Customer Search Term Insight
type: Class
comment: This report provides a high-level view of search demand at the customer level by grouping similar search terms into categories and showing their search volume. Historical data is available starting March 2023.

Customer User Access
type: Class
comment: Represents the permission of a single user onto a single customer.

Customer User Access Invitation
type: Class
comment: Represent an invitation to a new user on this customer account.

Customer User Access Invitation Review
type: Class
comment: Details for CustomerUserAccessInvitation.

Customer User Access Review
type: Class
comment: Details for CustomerUserAccess.

Custom Interest
type: Class
comment: A custom interest. This is a list of users by interest.

Custom Interest Member
type: Class
comment: A member of custom interest audience. A member can be a keyword or url. It is immutable, that is, it can only be created or removed but not changed.

Customizer Attribute
type: Class
comment: A customizer attribute. Use CustomerCustomizer, CampaignCustomizer, AdGroupCustomizer, or AdGroupCriterionCustomizer to associate a customizer attribute and set its value at the customer, campaign, ad group, or ad group criterion level, respectively.

Custom Lead Form Submission Field
type: Class
comment: Fields in the submitted custom question

Data Link
type: Class
comment: Represents the data sharing connection between a Google Ads customer and another product's data.

Youtube Link Metadata
type: Class
comment: Metadata specific to YouTube links.

Youtube Video Identifier
type: Class
comment: The identifier for YouTube video

Data Partner Identifier
type: Class
comment: The identifier for Data Partner account.

Date Range
type: Class
comment: A date range.

Detail Content Suitability Placement View
type: Class
comment: A detail content suitability placement view.

Detailed Demographic
type: Class
comment: A detailed demographic: a particular interest-based vertical to be targeted to reach users based on long-term life facts.

Detail Placement View
type: Class
comment: A view with metrics aggregated by ad group and URL or YouTube video. Provides granular performance data about specific URLs, YouTube videos, and apps where your ads showed. This offers a more detailed breakdown compared to the group_placement_view. This view primarily surfaces placement data from the Google Display Network. While you can select segments like `segments.ad_network_type`, this view generally does not include placement data from other networks, such as the Search Partners network. To understand performance on Search Partners, consider other reports and segmentations. Data for low-traffic placements may be aggregated. This view corresponds to drilling into details from the "Where ads showed" section in the Google Ads UI.

Display Keyword View
type: Class
comment: A display keyword view. Provides performance data for keywords used in Display Network campaigns. This view lets you analyze how your display keywords are performing across various segments. This view is primarily used to track the effectiveness of keyword targeting within your Display campaigns. To understand which network the metrics apply to, you can select the `segments.ad_network_type` field in your query. This field will segment the data by networks such as the Google Display Network, YouTube, Gmail, and so on. You can select fields from this resource along with metrics like impressions, clicks, and conversions to gauge performance. Attributed resources like `ad_group` and `campaign` can also be selected without segmenting metrics.

Distance View
type: Class
comment: A distance view with metrics aggregated by the user's distance from an advertiser's location extensions. Each DistanceBucket includes all impressions that fall within its distance and a single impression will contribute to the metrics for all DistanceBuckets that include the user's distance.

Domain Category
type: Class
comment: A category generated automatically by crawling a domain. If a campaign uses the DynamicSearchAdsSetting, then domain categories will be generated for the domain. The categories can be targeted using WebpageConditionInfo. See: https://support.google.com/google-ads/answer/2471185

Dynamic Search Ads Search Term View
type: Class
comment: A dynamic search ads search term view.

Expanded Landing Page View
type: Class
comment: A landing page view with metrics aggregated at the expanded final URL level.

Experiment
type: Class
comment: A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Metric Goal
type: Class
comment: A metric goal for an experiment.

Optimize Assets Experiment Info
type: Class
comment: Configuration for an Optimize Assets experiment.

Video Experiment Info
type: Class
comment: Configuration for a Video experiment.

Experiment Arm
type: Class
comment: A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes.

Experiment Arm Asset Testing Info
type: Class
comment: Details of assets associated with the experimental copies of ads.

Experiment Arm Asset Variation Info
type: Class
comment: Details of asset variations to be performed on an ad in the control ad group.

Experiment Arm Asset Detail
type: Class
comment: Details of an asset modification for the experiment ad, such as adding or removing the asset.

Experiment Arm Asset Group Info
type: Class
comment: Holds the asset groups included in an arm of an Optimize Assets experiment.

Experiment Arm Asset Group Asset Info
type: Class
comment: Holds the details of an asset within an asset group for an Optimize Assets experiment arm.

Experiment Arm Performance Max Experiment Arm Info
type: Class
comment: Information specific to the control or treatment campaign of a Performance Max experiment.

Experiment Arm Experimental Performance Max Campaign Settings
type: Class
comment: Parameters for an experiment to create a Performance Max campaign. The experimental Performance Max campaign gets created automatically based on the existing SHOPPING campaign settings and the settings specified in this field.

Fellowship
type: Class
comment: Details about the employee's medical Fellowship. Fellowship is a period of medical training that the professional undertakes after finishing their residency.

Final Url Expansion Asset View
type: Class
comment: FinalUrlExpansionAssetView Resource.

Flexible Rule Operand Info
type: Class
comment: Flexible rule that wraps the common rule and a lookback window.

User List Rule Info
type: Class
comment: A client defined rule based on custom parameters sent by web sites or uploaded by the advertiser.

User List Rule Item Group Info
type: Class
comment: A group of rule items.

User List Rule Item Info
type: Class
comment: An atomic rule item.

User List Number Rule Item Info
type: Class
comment: A rule item composed of a number operation.

User List Date Rule Item Info
type: Class
comment: A rule item composed of a date operation.

User List String Rule Item Info
type: Class
comment: A rule item composed of a string operation.

Flexible Rule User List Info
type: Class
comment: Flexible rule representation of visitors with one or multiple actions. The flexible user list is defined by two lists of operands – inclusive_operands and exclusive_operands; each operand represents a set of users based on actions they took in a given timeframe. These lists of operands are combined with the AND_NOT operator, so that users represented by the inclusive operands are included in the user list, minus the users represented by the exclusive operands.

Gender View
type: Class
comment: A gender view resource. Represents the view of a customer's performance metrics aggregated by gender. All statistics are aggregated at the ad group level. Note: While you can segment metrics by age range using `age_range_view` or by gender using `gender_view`, the Google Ads API does not support segmenting metrics by both age range and gender simultaneously in a single query. Analyzing performance across both dimensions combined is not supported in the Google Ads API.

Geographic View
type: Class
comment: A geographic view. Geographic View includes all metrics aggregated at the country level, one row per country. It reports metrics at either actual physical location of the user or an area of interest. If other segment fields are used, you may get more than one row per country.

Geo Target Constant
type: Class
comment: A geo target constant.

Goal
type: Class
comment: Representation of goals.

Goal Setting Retention Goal
type: Class
comment: Retention goal settings.

Google Ads Identifier
type: Class
comment: The identifier for Google Ads account.

Google Ads Row
type: Class
comment: A returned row from the query.

Keyword Plan
type: Class
comment: A Keyword Planner plan. Max number of saved keyword plans: 10000. It's possible to remove plans if limit is reached.

Keyword Plan Forecast Period
type: Class
comment: The forecasting period associated with the keyword plan.

Video
type: Class
comment: A video. If the video has any enhancements, the stats on all of them will be aggregated and displayed on this video resource. To get stats for a specific enhancement, use the VideoEnhancement resource instead.

Language Constant
type: Class
comment: A language.

Group Placement View
type: Class
comment: A view showing performance data for where your ads actually served on the Display Network and YouTube, including both targeted (managed) and automatic placements. Data for low-traffic placements may be aggregated. The scope of placements shown is influenced by the ad group's `TargetingSetting` for the `PLACEMENT` dimension. This view corresponds to the "Where ads showed" section in the Google Ads UI.

Smart Campaign Setting
type: Class
comment: Settings for configuring Smart campaigns.

Smart Campaign Setting Phone Number
type: Class
comment: Phone number and country code in smart campaign settings.

Smart Campaign Setting Ad Optimized Business Profile Setting
type: Class
comment: Settings for configuring a business profile optimized for ads as this campaign's landing page.

User List Customer Type
type: Class
comment: A user list customer type

Segments
type: Class
comment: Segment only fields.

Keyword
type: Class
comment: A Keyword criterion segment.

Sk Ad Network Source App
type: Class
comment: A SkAdNetworkSourceApp segment.

Keyword Plan Campaign
type: Class
comment: A Keyword Plan campaign. Max number of keyword plan campaigns per plan allowed: 1.

Keyword Plan Geo Target
type: Class
comment: A geo target.

Group Content Suitability Placement View
type: Class
comment: A group content suitability placement view.

Shopping Product
type: Class
comment: A shopping product from Google Merchant Center that can be advertised by campaigns. The resource returns currently existing products from Google Merchant Center accounts linked with the customer. A campaign includes a product by specifying its merchant id (or, if available, the Multi Client Account id of the merchant) in the `ShoppingSetting`, and can limit the inclusion to products having a specified feed label. Standard Shopping campaigns can also limit the inclusion through a `campaign_criterion.listing_scope`. Queries to this resource specify a scope: * Account: - Filters on campaigns or ad groups are not specified. - All products from the linked Google Merchant Center accounts are returned. - Metrics and some fields (see the per-field documentation) are aggregated across all Shopping and Performance Max campaigns that include a product. * Campaign: - An equality filter on `campaign` is specified. Supported campaign types are Shopping, Performance Max, Demand Gen, Video, App. - Only products that are included by the specified campaign are returned. - Metrics and some fields (see the per-field documentation) are restricted to the specified campaign. - Only the following metrics are supported for Demand Gen, Video, App campaigns: impressions, clicks, ctr. * Ad group: - An equality filter on `ad_group` and `campaign` is specified. Supported campaign types are Shopping, Demand Gen, Video, App. - Only products that are included by the specified campaign are returned. - Metrics and some fields (see the per-field documentation) are restricted to the specified ad group. - Only the following metrics are supported for Demand Gen, Video, App campaigns: impressions, clicks, ctr. Note that segmentation by date segments is not permitted and will return UNSUPPORTED_DATE_SEGMENTATION error. On the other hand, filtering on date segments is allowed.

Shopping Product Product Issue
type: Class
comment: An issue affecting whether a product can show in ads.

Smart Campaign Search Term View
type: Class
comment: A Smart campaign search term view.

Offline Conversion Upload Conversion Action Summary
type: Class
comment: Offline conversion upload summary at conversion action level.

Offline Conversion Summary
type: Class
comment: Historical upload summary, grouped by upload date or job.

Offline Conversion Alert
type: Class
comment: Alert for offline conversion client summary.

Offline Conversion Error
type: Class
comment: Possible errors for offline conversion client summary.

Product Group View
type: Class
comment: A product group view.

Third Party App Analytics Link
type: Class
comment: A data sharing connection, allowing the import of third party app analytics into a Google Ads Customer.

Location Interest View
type: Class
comment: A location interest view summarizes the performance of adgroup location interest criteria.

Lead Form Submission Data
type: Class
comment: Data from lead form submissions.

Lead Form Submission Field
type: Class
comment: Fields in the submitted lead form.

Life Event
type: Class
comment: A life event: a particular interest-based vertical to be targeted to reach users when they are in the midst of important life milestones.

Keyword Plan Campaign Keyword
type: Class
comment: A Keyword Plan Campaign keyword. Only negative keywords are supported for Campaign Keyword.

User Interest
type: Class
comment: A user interest: a particular interest-based vertical to be targeted.

You Tube Video Upload
type: Class
comment: Represents a video upload to YouTube using the Google Ads API.

Product Category Constant
type: Class
comment: A Product Category.

Product Category Constant Product Category Localization
type: Class
comment: Localization for the product category.

Recommendation Subscription
type: Class
comment: Recommendation Subscription resource

Media File
type: Class
comment: A media file.

Media Image
type: Class
comment: Encapsulates an Image.

Media Bundle
type: Class
comment: Represents a ZIP archive media the content of which contains HTML5 assets.

Media Audio
type: Class
comment: Encapsulates an Audio.

Media Video
type: Class
comment: Encapsulates a Video.

Operating System Version Constant
type: Class
comment: A mobile operating system version or a range of versions, depending on `operator_type`. List of available mobile platforms at https://developers.google.com/google-ads/api/reference/data/codes-formats#mobile-platforms

Managed Placement View
type: Class
comment: A view providing performance data for placements explicitly targeted in your ad groups. This view corresponds to the "Placements" section in the Google Ads UI.

Multi Party Auth Review
type: Class
comment: Resource representing a Multi-Party Authentication review.

Webpage View
type: Class
comment: A webpage view.

Keyword Plan Ad Group
type: Class
comment: A Keyword Planner ad group. Max number of keyword plan ad groups per plan: 200.

Topic Constant
type: Class
comment: Use topics to target or exclude placements in the Google Display Network based on the category into which the placement falls (for example, "Pets & Animals/Pets/Dogs").

Offline Conversion Upload Client Summary
type: Class
comment: Offline conversion upload summary at customer level.

Keyword Theme Constant
type: Class
comment: A Smart Campaign keyword theme constant.

Local Services Lead
type: Class
comment: Data from Local Services Lead. Contains details of Lead which is generated when user calls, messages or books service from advertiser. More info: https://ads.google.com/local-services-ads

Note
type: Class
comment: Represents a note added to a lead by the advertiser. Advertisers can edit notes, which will reset edit time and change description.

Product Link Invitation
type: Class
comment: Represents an invitation for data sharing connection between a Google Ads account and another account.

Merchant Center Link Invitation Identifier
type: Class
comment: The identifier for Merchant Center Account.

Hotel Center Link Invitation Identifier
type: Class
comment: The identifier for Hotel account.

Keyword View
type: Class
comment: A keyword view.

Hotel Performance View
type: Class
comment: A hotel performance view.

Local Services Employee
type: Class
comment: A local services employee resource.

Residency
type: Class
comment: Details about the employee's medical residency. Residency is a stage of graduate medical education in which a qualified medical professional practices under the supervision of a senior clinician.

University Degree
type: Class
comment: A list of degrees this employee has obtained, and wants to feature.

Hotel Group View
type: Class
comment: A hotel group view.

Video Enhancement
type: Class
comment: Represents a video that can include both advertiser uploaded videos or enhancements generated from the advertiser uploaded videos. Only publicly available videos are returned. Each row in this resource represents either the video uploaded by the advertiser or each specific variation of it. In contrast, the `Video` resource represents only the advertiser-provided video and would aggregate metrics across all its variations (including enhancements). {-- next tag to use: 5 --}

Landing Page View
type: Class
comment: A landing page view with metrics aggregated at the unexpanded final URL level.

Local Services Lead Conversation
type: Class
comment: Data from Local Services Lead Conversation. Contains details of Lead Conversation which is generated when user calls, messages or books service from advertiser. These are appended to a Lead. More info: https://ads.google.com/local-services-ads

Phone Call Details
type: Class
comment: Represents details of a phone call conversation.

Message Details
type: Class
comment: Represents details of text message in case of email, message or SMS.

Travel Activity Group View
type: Class
comment: A travel activity group view.

User Location View
type: Class
comment: A user location view. User Location View includes all metrics aggregated at the country level, one row per country. It reports metrics at the actual physical location of the user by targeted or not targeted location. If other segment fields are used, you may get more than one row per country.

Parental Status View
type: Class
comment: A parental status view.

Hotel Reconciliation
type: Class
comment: A hotel reconciliation. It contains conversion information from Hotel bookings to reconcile with advertiser records. These rows may be updated or canceled before billing through Bulk Uploads.

Shared Criterion
type: Class
comment: A criterion belonging to a shared set.

Retail Filter
type: Class
comment: Represents a Retail Filter.

Retail Filter Expression
type: Class
comment: Represents a Retail Filter Expression. Tags grouped within an expression are joined with OR operator. A product needs to have any of these tags to satisfy expression condition.

Retail Tag
type: Class
comment: Represents a Retail Filter Tag.

Vertical Ads Item Group Rule Info
type: Class
comment: A criterion to represent a single item group rule in Vertical Ads.

Keyword Plan Ad Group Keyword
type: Class
comment: A Keyword Plan ad group keyword. Max number of keyword plan keywords per plan: 10000.

Remarketing Action
type: Class
comment: A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website.

Offline User Data Job
type: Class
comment: A job containing offline user data of store visitors, or user list members that will be processed asynchronously. The uploaded data isn't readable and the processing results of the job can only be read using GoogleAdsService.Search/SearchStream.

Offline User Data Job Metadata
type: Class
comment: Metadata of offline user data job.

Store Sales Metadata
type: Class
comment: Metadata for Store Sales Direct.

Store Sales Third Party Metadata
type: Class
comment: Metadata for a third party Store Sales. This product is only for customers on the allow-list. Contact your Google business development representative for details on the upload configuration.

Search Term View
type: Class
comment: A search term view with metrics aggregated by search term at the ad group level. This view does not include Performance Max data. If you are looking for Performance Max search term data, use the CampaignSearchTermView instead.

Performance Max Placement View
type: Class
comment: A view with impression metrics for Performance Max campaign placements.

Matched Location Interest View
type: Class
comment: A view that reports metrics for locations where users showed interest, and which matched the advertiser's location interest targeting (defined as geo targets at the AdGroup level). The data is aggregated at the country level by default. This view is currently only available for AI Max campaigns.

Topic View
type: Class
comment: A topic view.

Income Range View
type: Class
comment: An income range view.

Travel Activity Performance View
type: Class
comment: A travel activity performance view.

Paid Organic Search Term View
type: Class
comment: A paid organic search term view providing a view of search stats across ads and organic listings aggregated by search term at the ad group level.

Label
type: Class
comment: A label.

Text Label
type: Class
comment: A type of label displaying text on a colored background.

Qualifying Question
type: Class
comment: Qualifying Questions for Lead Form.

Local Services Verification Artifact
type: Class
comment: A local services verification resource.

License Verification Artifact
type: Class
comment: A proto holding information specific to a local services license.

Insurance Verification Artifact
type: Class
comment: A proto holding information specific to a local services insurance.

Product Link
type: Class
comment: Represents the data sharing connection between a Google Ads customer and another product.

Merchant Center Identifier
type: Class
comment: The identifier for Google Merchant Center account

Shared Set
type: Class
comment: SharedSets are used for sharing criterion exclusions across multiple campaigns.

User List
type: Class
comment: A user list. This is a list of users a customer may target. The unique key of a user list consists of the following fields: `id`. Note that the `name` must also be unique for user lists owned by a given customer, except in some cases where `access_reason` is set to `SHARED`. Violating the unique name constraint produces error: `UserListError.INVALID_NAME`.

Similar User List Info
type: Class
comment: SimilarUserList is a list of users which are similar to users from another UserList. These lists are read-only and automatically created by Google.

Rule Based User List Info
type: Class
comment: Representation of a userlist that is generated by a rule.

Lookalike User List Info
type: Class
comment: LookalikeUserlist, composed of users similar to those of a configurable seed (set of UserLists)

Logical User List Info
type: Class
comment: Represents a user list that is a custom combination of user lists.

User List Logical Rule Info
type: Class
comment: A user list logical rule. A rule has a logical operator (and/or/not) and a list of user lists as operands.

Logical User List Operand Info
type: Class
comment: Operand of logical user list that consists of a user list.

Mobile App Category Constant
type: Class
comment: A mobile application category constant.

Recommendation
type: Class
comment: A recommendation.

Recommendation Shopping Offer Attribute Recommendation
type: Class
comment: The shopping recommendation to add an attribute to offers that are demoted because it is missing.

Recommendation Merchant Info
type: Class
comment: The Merchant Center account details.

Recommendation Campaign Budget Recommendation
type: Class
comment: The budget recommendation for budget constrained campaigns.

Recommendation Campaign Budget Recommendation Campaign Budget Recommendation Option
type: Class
comment: The impact estimates for a given budget amount.

Recommendation Recommendation Impact
type: Class
comment: The impact of making the change as described in the recommendation. Some types of recommendations may not have impact information.

Recommendation Recommendation Metrics
type: Class
comment: Weekly account performance metrics. For some recommendation types, these are averaged over the past 90-day period and hence can be fractional.

Recommendation Keyword Match Type Recommendation
type: Class
comment: The keyword match type recommendation.

Recommendation Forecasting Set Target Roas Recommendation
type: Class
comment: The forecasting set target ROAS recommendation.

Recommendation Campaign Budget
type: Class
comment: A campaign budget shared amongst various budget recommendation types.

Recommendation Upgrade Local Campaign To Performance Max Recommendation
type: Class
comment: The Upgrade Local campaign to Performance Max campaign recommendation.

Recommendation Keyword Recommendation
type: Class
comment: The keyword recommendation.

Recommendation Keyword Recommendation Search Term
type: Class
comment: Information about a search term as related to a keyword recommendation.

Recommendation Dynamic Image Extension Opt In Recommendation
type: Class
comment: Recommendation to enable dynamic image extensions on the account, allowing Google to find the best images from ad landing pages and complement text ads.

Recommendation Migrate Dynamic Search Ads Campaign To Performance Max Recommendation
type: Class
comment: The Dynamic Search Ads to Performance Max migration recommendation.

Recommendation Performance Max Final Url Opt In Recommendation
type: Class
comment: Recommendation to turn on Final URL expansion for your Performance Max campaigns.

Recommendation Responsive Search Ad Improve Ad Strength Recommendation
type: Class
comment: The responsive search ad improve ad strength recommendation.

Recommendation Lower Target Roas Recommendation
type: Class
comment: Recommendation to lower Target ROAS.

Recommendation Target Adjustment Info
type: Class
comment: Information of a target adjustment recommendation.

Recommendation Shopping Merchant Center Account Suspension Recommendation
type: Class
comment: The shopping recommendation to fix Merchant Center account suspension issues.

Recommendation Text Ad Recommendation
type: Class
comment: The text ad recommendation.

Recommendation Target Cpa Opt In Recommendation
type: Class
comment: The Target CPA opt-in recommendation.

Recommendation Target Cpa Opt In Recommendation Target Cpa Opt In Recommendation Option
type: Class
comment: The Target CPA opt-in option with impact estimate.

Recommendation Improve Performance Max Ad Strength Recommendation
type: Class
comment: Recommendation to improve the asset group strength of a Performance Max campaign to an "Excellent" rating.

Recommendation Forecasting Set Target Cpa Recommendation
type: Class
comment: The set target CPA recommendations.

Recommendation Maximize Clicks Opt In Recommendation
type: Class
comment: The Maximize Clicks opt-in recommendation.

Recommendation Performance Max Opt In Recommendation
type: Class
comment: The Performance Max Opt In recommendation.

Recommendation Shopping Target All Offers Recommendation
type: Class
comment: The shopping recommendation to create a catch-all campaign that targets all offers.

Recommendation Improve Demand Gen Ad Strength Recommendation
type: Class
comment: The improve Demand Gen ad strength recommendation.

Recommendation Responsive Search Ad Asset Recommendation
type: Class
comment: The add responsive search ad asset recommendation.

Recommendation Raise Target Cpa Bid Too Low Recommendation
type: Class
comment: The raise target CPA bid too low recommendation.

Recommendation Move Unused Budget Recommendation
type: Class
comment: The move unused budget recommendation.

Recommendation Use Broad Match Keyword Recommendation
type: Class
comment: The use broad match keyword recommendation.

Recommendation Shopping Fix Disapproved Products Recommendation
type: Class
comment: The shopping recommendation to fix disapproved products in a Shopping Campaign Inventory.

Recommendation Shopping Add Products To Campaign Recommendation
type: Class
comment: The shopping recommendation to add products to a Shopping Campaign Inventory.

Recommendation Maximize Conversion Value Opt In Recommendation
type: Class
comment: Recommendation to opt into Maximize Conversion Value bidding strategy.

Recommendation Call Asset Recommendation
type: Class
comment: The call asset recommendation.

Recommendation Refresh Customer Match List Recommendation
type: Class
comment: The recommendation to update a customer list that hasn't been updated in the last 90 days. The customer receiving the recommendation is not necessarily the owner account. The owner account should update the customer list.

Recommendation Account Info
type: Class
comment: Wrapper for information about a Google Ads account.

Recommendation Enhanced Cpc Opt In Recommendation
type: Class
comment: The Enhanced Cost-Per-Click Opt-In recommendation.

Recommendation Search Partners Opt In Recommendation
type: Class
comment: The Search Partners Opt-In recommendation.

Recommendation Upgrade Smart Shopping Campaign To Performance Max Recommendation
type: Class
comment: The upgrade a Smart Shopping campaign to a Performance Max campaign recommendation.

Recommendation Lead Form Asset Recommendation
type: Class
comment: The lead form asset recommendation.

Recommendation Maximize Conversions Opt In Recommendation
type: Class
comment: The Maximize Conversions Opt-In recommendation.

Recommendation Sitelink Asset Recommendation
type: Class
comment: The sitelink asset recommendation.

Recommendation Optimize Ad Rotation Recommendation
type: Class
comment: The Optimize Ad Rotation recommendation.

Recommendation Custom Audience Opt In Recommendation
type: Class
comment: The Custom Audience Opt In recommendation.

Recommendation Callout Asset Recommendation
type: Class
comment: The callout asset recommendation.

Recommendation Shopping Migrate Regular Shopping Campaign Offers To Performance Max Recommendation
type: Class
comment: The shopping recommendation to migrate Regular Shopping Campaign targeted offers to Performance Max campaigns.

Recommendation Display Expansion Opt In Recommendation
type: Class
comment: The Display Expansion opt-in recommendation.

Recommendation Raise Target Cpa Recommendation
type: Class
comment: Recommendation to raise Target CPA.

Recommendation Target Roas Opt In Recommendation
type: Class
comment: The Target ROAS opt-in recommendation.

Recommendation Improve Google Tag Coverage Recommendation
type: Class
comment: Recommendation to deploy Google Tag on more pages.

Recommendation Responsive Search Ad Recommendation
type: Class
comment: The add responsive search ad recommendation.

Per Store View
type: Class
comment: A per store view. This view provides per store impression reach and local action conversion stats for advertisers.

Targeting Expansion View
type: Class
comment: A targeting expansion view with metrics. Returns metrics for automated expansion over manual targeting.

Mobile Device Constant
type: Class
comment: A mobile device constant.

Shopping Performance View
type: Class
comment: Shopping performance view. Provides Shopping campaign and Performance Max campaign statistics aggregated at several product dimension levels. Product dimension values from Merchant Center such as brand, category, custom attributes, product condition, and product type will reflect the state of each dimension as of the date and time when the corresponding event was recorded. The number of impressions and clicks that `shopping_performance_view` returns stats for may be different from campaign reports. `shopping_performance_view` shows impressions and clicks on products appearing in ads, while campaign reports show impressions and clicks on the ads themselves. Depending on the format, an ad can show from zero to several products, so the numbers may not match. In Google Ads UI, you can query impressions and clicks of products appearing in ads by selecting a column from "Product attributes" in the report editor. For example, selecting the "Brand" column is equivalent to selecting `segments.product_brand`.

Location View
type: Class
comment: A location view summarizes the performance of campaigns by a Location criterion. If no Location criterion is set, no results are returned; instead, use geographic_view or user_location_view for visitor location data.

AccessibleBiddingStrategyTargetImpressionShareLocation
type: ConceptScheme
comment: Values AccessibleBiddingStrategyTargetImpressionShare.location accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Anywhere On Page
has top concept: Top Of Page
has top concept: Absolute Top Of Page

Unspecified
type: Concept
in scheme: AccessibleBiddingStrategyTargetImpressionShareLocation
top concept of: AccessibleBiddingStrategyTargetImpressionShareLocation
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccessibleBiddingStrategyTargetImpressionShareLocation
top concept of: AccessibleBiddingStrategyTargetImpressionShareLocation
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Anywhere On Page
type: Concept
in scheme: AccessibleBiddingStrategyTargetImpressionShareLocation
top concept of: AccessibleBiddingStrategyTargetImpressionShareLocation
alternative label: anywhereOnPage
definition: Any location on the web page.
notation: ANYWHERE_ON_PAGE

Top Of Page
type: Concept
in scheme: AccessibleBiddingStrategyTargetImpressionShareLocation
top concept of: AccessibleBiddingStrategyTargetImpressionShareLocation
alternative label: topOfPage
definition: Top box of ads.
notation: TOP_OF_PAGE

Absolute Top Of Page
type: Concept
in scheme: AccessibleBiddingStrategyTargetImpressionShareLocation
top concept of: AccessibleBiddingStrategyTargetImpressionShareLocation
alternative label: absoluteTopOfPage
definition: Top slot in the top box of ads.
notation: ABSOLUTE_TOP_OF_PAGE

AccessibleBiddingStrategyType
type: ConceptScheme
comment: Values AccessibleBiddingStrategy.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Commission
has top concept: Enhanced Cpc
has top concept: Fixed Cpm
has top concept: Fixed Share Of Voice
has top concept: Invalid
has top concept: Manual Cpa
has top concept: Manual Cpc
has top concept: Manual Cpm
has top concept: Manual Cpv
has top concept: Maximize Conversions
has top concept: Maximize Conversion Value
has top concept: Page One Promoted
has top concept: Percent Cpc
has top concept: Target Cpa
has top concept: Target Cpc
has top concept: Target Cpm
has top concept: Target Cpv
has top concept: Target Impression Share
has top concept: Target Outrank Share
has top concept: Target Roas
has top concept: Target Spend

Unspecified
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Commission
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: commission
definition: Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
notation: COMMISSION

Enhanced Cpc
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: enhancedCpc
definition: Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
notation: ENHANCED_CPC

Fixed Cpm
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: fixedCpm
definition: Fixed CPM is a manual bidding strategy with a fixed CPM.
notation: FIXED_CPM

Fixed Share Of Voice
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: fixedShareOfVoice
definition: Fixed share of voice is a manual bidding strategy for YouTube Sponsorships that bills either on CPM or a fixed cost per day.
notation: FIXED_SHARE_OF_VOICE

Invalid
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: invalid
definition: Used for return value only. Indicates that a campaign does not have a bidding strategy. This prevents the campaign from serving. For example, a campaign may be attached to a manager bidding strategy and the serving account is subsequently unlinked from the manager account. In this case the campaign will automatically be detached from the now inaccessible manager bidding strategy and transition to the INVALID bidding strategy type.
notation: INVALID

Manual Cpa
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: manualCpa
definition: Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.
notation: MANUAL_CPA

Manual Cpc
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: manualCpc
definition: Manual click based bidding where user pays per click.
notation: MANUAL_CPC

Manual Cpm
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: manualCpm
definition: Manual impression based bidding where user pays per thousand impressions.
notation: MANUAL_CPM

Manual Cpv
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: manualCpv
definition: A bidding strategy that pays a configurable amount per video view.
notation: MANUAL_CPV

Maximize Conversions
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: maximizeConversions
definition: A bidding strategy that automatically maximizes number of conversions given a daily budget.
notation: MAXIMIZE_CONVERSIONS

Maximize Conversion Value
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: maximizeConversionValue
definition: An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
notation: MAXIMIZE_CONVERSION_VALUE

Page One Promoted
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: pageOnePromoted
definition: Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.
notation: PAGE_ONE_PROMOTED

Percent Cpc
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: percentCpc
definition: Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.
notation: PERCENT_CPC

Target Cpa
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: targetCpa
definition: Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
notation: TARGET_CPA

Target Cpc
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: targetCpc
definition: Target CPC is an automated bid strategy that sets bids to help get as many clicks as possible at the target cost-per-click (CPC) you set.
notation: TARGET_CPC

Target Cpm
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: targetCpm
definition: Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.
notation: TARGET_CPM

Target Cpv
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: targetCpv
definition: Target CPV is an automated bidding strategy that sets bids to optimize performance given the average target cost per view.
notation: TARGET_CPV

Target Impression Share
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: targetImpressionShare
definition: An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
notation: TARGET_IMPRESSION_SHARE

Target Outrank Share
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: targetOutrankShare
definition: Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.
notation: TARGET_OUTRANK_SHARE

Target Roas
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: targetRoas
definition: Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).
notation: TARGET_ROAS

Target Spend
type: Concept
in scheme: AccessibleBiddingStrategyType
top concept of: AccessibleBiddingStrategyType
alternative label: targetSpend
definition: Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
notation: TARGET_SPEND

AccountBudgetAdjustedSpendingLimitType
type: ConceptScheme
comment: Values AccountBudget.adjustedSpendingLimitType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Infinite

Unspecified
type: Concept
in scheme: AccountBudgetAdjustedSpendingLimitType
top concept of: AccountBudgetAdjustedSpendingLimitType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetAdjustedSpendingLimitType
top concept of: AccountBudgetAdjustedSpendingLimitType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Infinite
type: Concept
in scheme: AccountBudgetAdjustedSpendingLimitType
top concept of: AccountBudgetAdjustedSpendingLimitType
alternative label: infinite
definition: Infinite, indicates unlimited spending power.
notation: INFINITE

AccountBudgetApprovedEndTimeType
type: ConceptScheme
comment: Values AccountBudget.approvedEndTimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Now
has top concept: Forever

Unspecified
type: Concept
in scheme: AccountBudgetApprovedEndTimeType
top concept of: AccountBudgetApprovedEndTimeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetApprovedEndTimeType
top concept of: AccountBudgetApprovedEndTimeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Now
type: Concept
in scheme: AccountBudgetApprovedEndTimeType
top concept of: AccountBudgetApprovedEndTimeType
alternative label: now
definition: As soon as possible.
notation: NOW

Forever
type: Concept
in scheme: AccountBudgetApprovedEndTimeType
top concept of: AccountBudgetApprovedEndTimeType
alternative label: forever
definition: An infinite point in the future.
notation: FOREVER

AccountBudgetApprovedSpendingLimitType
type: ConceptScheme
comment: Values AccountBudget.approvedSpendingLimitType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Infinite

Unspecified
type: Concept
in scheme: AccountBudgetApprovedSpendingLimitType
top concept of: AccountBudgetApprovedSpendingLimitType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetApprovedSpendingLimitType
top concept of: AccountBudgetApprovedSpendingLimitType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Infinite
type: Concept
in scheme: AccountBudgetApprovedSpendingLimitType
top concept of: AccountBudgetApprovedSpendingLimitType
alternative label: infinite
definition: Infinite, indicates unlimited spending power.
notation: INFINITE

AccountBudgetPendingAccountBudgetProposalEndTimeType
type: ConceptScheme
comment: Values AccountBudgetPendingAccountBudgetProposal.endTimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Now
has top concept: Forever

Unspecified
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalEndTimeType
top concept of: AccountBudgetPendingAccountBudgetProposalEndTimeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalEndTimeType
top concept of: AccountBudgetPendingAccountBudgetProposalEndTimeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Now
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalEndTimeType
top concept of: AccountBudgetPendingAccountBudgetProposalEndTimeType
alternative label: now
definition: As soon as possible.
notation: NOW

Forever
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalEndTimeType
top concept of: AccountBudgetPendingAccountBudgetProposalEndTimeType
alternative label: forever
definition: An infinite point in the future.
notation: FOREVER

AccountBudgetPendingAccountBudgetProposalProposalType
type: ConceptScheme
comment: Values AccountBudgetPendingAccountBudgetProposal.proposalType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Create
has top concept: Update
has top concept: End
has top concept: Remove

Unspecified
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalProposalType
top concept of: AccountBudgetPendingAccountBudgetProposalProposalType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalProposalType
top concept of: AccountBudgetPendingAccountBudgetProposalProposalType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Create
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalProposalType
top concept of: AccountBudgetPendingAccountBudgetProposalProposalType
alternative label: create
definition: Identifies a request to create a new budget.
notation: CREATE

Update
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalProposalType
top concept of: AccountBudgetPendingAccountBudgetProposalProposalType
alternative label: update
definition: Identifies a request to edit an existing budget.
notation: UPDATE

End
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalProposalType
top concept of: AccountBudgetPendingAccountBudgetProposalProposalType
alternative label: end
definition: Identifies a request to end a budget that has already started.
notation: END

Remove
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalProposalType
top concept of: AccountBudgetPendingAccountBudgetProposalProposalType
alternative label: remove
definition: Identifies a request to remove a budget that hasn't started yet.
notation: REMOVE

AccountBudgetPendingAccountBudgetProposalSpendingLimitType
type: ConceptScheme
comment: Values AccountBudgetPendingAccountBudgetProposal.spendingLimitType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Infinite

Unspecified
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalSpendingLimitType
top concept of: AccountBudgetPendingAccountBudgetProposalSpendingLimitType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalSpendingLimitType
top concept of: AccountBudgetPendingAccountBudgetProposalSpendingLimitType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Infinite
type: Concept
in scheme: AccountBudgetPendingAccountBudgetProposalSpendingLimitType
top concept of: AccountBudgetPendingAccountBudgetProposalSpendingLimitType
alternative label: infinite
definition: Infinite, indicates unlimited spending power.
notation: INFINITE

AccountBudgetProposalApprovedEndTimeType
type: ConceptScheme
comment: Values AccountBudgetProposal.approvedEndTimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Now
has top concept: Forever

Unspecified
type: Concept
in scheme: AccountBudgetProposalApprovedEndTimeType
top concept of: AccountBudgetProposalApprovedEndTimeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposalApprovedEndTimeType
top concept of: AccountBudgetProposalApprovedEndTimeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Now
type: Concept
in scheme: AccountBudgetProposalApprovedEndTimeType
top concept of: AccountBudgetProposalApprovedEndTimeType
alternative label: now
definition: As soon as possible.
notation: NOW

Forever
type: Concept
in scheme: AccountBudgetProposalApprovedEndTimeType
top concept of: AccountBudgetProposalApprovedEndTimeType
alternative label: forever
definition: An infinite point in the future.
notation: FOREVER

AccountBudgetProposalApprovedSpendingLimitType
type: ConceptScheme
comment: Values AccountBudgetProposal.approvedSpendingLimitType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Infinite

Unspecified
type: Concept
in scheme: AccountBudgetProposalApprovedSpendingLimitType
top concept of: AccountBudgetProposalApprovedSpendingLimitType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposalApprovedSpendingLimitType
top concept of: AccountBudgetProposalApprovedSpendingLimitType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Infinite
type: Concept
in scheme: AccountBudgetProposalApprovedSpendingLimitType
top concept of: AccountBudgetProposalApprovedSpendingLimitType
alternative label: infinite
definition: Infinite, indicates unlimited spending power.
notation: INFINITE

AccountBudgetProposalProposalType
type: ConceptScheme
comment: Values AccountBudgetProposal.proposalType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Create
has top concept: Update
has top concept: End
has top concept: Remove

Unspecified
type: Concept
in scheme: AccountBudgetProposalProposalType
top concept of: AccountBudgetProposalProposalType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposalProposalType
top concept of: AccountBudgetProposalProposalType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Create
type: Concept
in scheme: AccountBudgetProposalProposalType
top concept of: AccountBudgetProposalProposalType
alternative label: create
definition: Identifies a request to create a new budget.
notation: CREATE

Update
type: Concept
in scheme: AccountBudgetProposalProposalType
top concept of: AccountBudgetProposalProposalType
alternative label: update
definition: Identifies a request to edit an existing budget.
notation: UPDATE

End
type: Concept
in scheme: AccountBudgetProposalProposalType
top concept of: AccountBudgetProposalProposalType
alternative label: end
definition: Identifies a request to end a budget that has already started.
notation: END

Remove
type: Concept
in scheme: AccountBudgetProposalProposalType
top concept of: AccountBudgetProposalProposalType
alternative label: remove
definition: Identifies a request to remove a budget that hasn't started yet.
notation: REMOVE

AccountBudgetProposalProposedEndTimeType
type: ConceptScheme
comment: Values AccountBudgetProposal.proposedEndTimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Now
has top concept: Forever

Unspecified
type: Concept
in scheme: AccountBudgetProposalProposedEndTimeType
top concept of: AccountBudgetProposalProposedEndTimeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposalProposedEndTimeType
top concept of: AccountBudgetProposalProposedEndTimeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Now
type: Concept
in scheme: AccountBudgetProposalProposedEndTimeType
top concept of: AccountBudgetProposalProposedEndTimeType
alternative label: now
definition: As soon as possible.
notation: NOW

Forever
type: Concept
in scheme: AccountBudgetProposalProposedEndTimeType
top concept of: AccountBudgetProposalProposedEndTimeType
alternative label: forever
definition: An infinite point in the future.
notation: FOREVER

AccountBudgetProposalProposedSpendingLimitType
type: ConceptScheme
comment: Values AccountBudgetProposal.proposedSpendingLimitType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Infinite

Unspecified
type: Concept
in scheme: AccountBudgetProposalProposedSpendingLimitType
top concept of: AccountBudgetProposalProposedSpendingLimitType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposalProposedSpendingLimitType
top concept of: AccountBudgetProposalProposedSpendingLimitType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Infinite
type: Concept
in scheme: AccountBudgetProposalProposedSpendingLimitType
top concept of: AccountBudgetProposalProposedSpendingLimitType
alternative label: infinite
definition: Infinite, indicates unlimited spending power.
notation: INFINITE

AccountBudgetProposalProposedStartTimeType
type: ConceptScheme
comment: Values AccountBudgetProposal.proposedStartTimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Now
has top concept: Forever

Unspecified
type: Concept
in scheme: AccountBudgetProposalProposedStartTimeType
top concept of: AccountBudgetProposalProposedStartTimeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposalProposedStartTimeType
top concept of: AccountBudgetProposalProposedStartTimeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Now
type: Concept
in scheme: AccountBudgetProposalProposedStartTimeType
top concept of: AccountBudgetProposalProposedStartTimeType
alternative label: now
definition: As soon as possible.
notation: NOW

Forever
type: Concept
in scheme: AccountBudgetProposalProposedStartTimeType
top concept of: AccountBudgetProposalProposedStartTimeType
alternative label: forever
definition: An infinite point in the future.
notation: FOREVER

AccountBudgetProposalStatus
type: ConceptScheme
comment: Values AccountBudgetProposal.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: Approved Held
has top concept: Approved
has top concept: Cancelled
has top concept: Rejected

Unspecified
type: Concept
in scheme: AccountBudgetProposalStatus
top concept of: AccountBudgetProposalStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposalStatus
top concept of: AccountBudgetProposalStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: AccountBudgetProposalStatus
top concept of: AccountBudgetProposalStatus
alternative label: pending
definition: The proposal is pending approval.
notation: PENDING

Approved Held
type: Concept
in scheme: AccountBudgetProposalStatus
top concept of: AccountBudgetProposalStatus
alternative label: approvedHeld
definition: The proposal has been approved but the corresponding billing setup has not. This can occur for proposals that set up the first budget when signing up for billing or when performing a change of bill-to operation.
notation: APPROVED_HELD

Approved
type: Concept
in scheme: AccountBudgetProposalStatus
top concept of: AccountBudgetProposalStatus
alternative label: approved
definition: The proposal has been approved.
notation: APPROVED

Cancelled
type: Concept
in scheme: AccountBudgetProposalStatus
top concept of: AccountBudgetProposalStatus
alternative label: cancelled
definition: The proposal has been cancelled by the user.
notation: CANCELLED

Rejected
type: Concept
in scheme: AccountBudgetProposalStatus
top concept of: AccountBudgetProposalStatus
alternative label: rejected
definition: The proposal has been rejected by the user, for example, by rejecting an acceptance email.
notation: REJECTED

AccountBudgetProposedEndTimeType
type: ConceptScheme
comment: Values AccountBudget.proposedEndTimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Now
has top concept: Forever

Unspecified
type: Concept
in scheme: AccountBudgetProposedEndTimeType
top concept of: AccountBudgetProposedEndTimeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposedEndTimeType
top concept of: AccountBudgetProposedEndTimeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Now
type: Concept
in scheme: AccountBudgetProposedEndTimeType
top concept of: AccountBudgetProposedEndTimeType
alternative label: now
definition: As soon as possible.
notation: NOW

Forever
type: Concept
in scheme: AccountBudgetProposedEndTimeType
top concept of: AccountBudgetProposedEndTimeType
alternative label: forever
definition: An infinite point in the future.
notation: FOREVER

AccountBudgetProposedSpendingLimitType
type: ConceptScheme
comment: Values AccountBudget.proposedSpendingLimitType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Infinite

Unspecified
type: Concept
in scheme: AccountBudgetProposedSpendingLimitType
top concept of: AccountBudgetProposedSpendingLimitType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetProposedSpendingLimitType
top concept of: AccountBudgetProposedSpendingLimitType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Infinite
type: Concept
in scheme: AccountBudgetProposedSpendingLimitType
top concept of: AccountBudgetProposedSpendingLimitType
alternative label: infinite
definition: Infinite, indicates unlimited spending power.
notation: INFINITE

AccountBudgetStatus
type: ConceptScheme
comment: Values AccountBudget.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: Approved
has top concept: Cancelled

Unspecified
type: Concept
in scheme: AccountBudgetStatus
top concept of: AccountBudgetStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountBudgetStatus
top concept of: AccountBudgetStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: AccountBudgetStatus
top concept of: AccountBudgetStatus
alternative label: pending
definition: The account budget is pending approval.
notation: PENDING

Approved
type: Concept
in scheme: AccountBudgetStatus
top concept of: AccountBudgetStatus
alternative label: approved
definition: The account budget has been approved.
notation: APPROVED

Cancelled
type: Concept
in scheme: AccountBudgetStatus
top concept of: AccountBudgetStatus
alternative label: cancelled
definition: The account budget has been cancelled by the user.
notation: CANCELLED

AccountLinkStatus
type: ConceptScheme
comment: Values AccountLink.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Requested
has top concept: Pending Approval
has top concept: Rejected
has top concept: Revoked

Unspecified
type: Concept
in scheme: AccountLinkStatus
top concept of: AccountLinkStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountLinkStatus
top concept of: AccountLinkStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AccountLinkStatus
top concept of: AccountLinkStatus
alternative label: enabled
definition: The link is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: AccountLinkStatus
top concept of: AccountLinkStatus
alternative label: removed
definition: The link is removed/disabled.
notation: REMOVED

Requested
type: Concept
in scheme: AccountLinkStatus
top concept of: AccountLinkStatus
alternative label: requested
definition: The link to the other account has been requested. A user on the other account may now approve the link by setting the status to ENABLED.
notation: REQUESTED

Pending Approval
type: Concept
in scheme: AccountLinkStatus
top concept of: AccountLinkStatus
alternative label: pendingApproval
definition: This link has been requested by a user on the other account. It may be approved by a user on this account by setting the status to ENABLED.
notation: PENDING_APPROVAL

Rejected
type: Concept
in scheme: AccountLinkStatus
top concept of: AccountLinkStatus
alternative label: rejected
definition: The link is rejected by the approver.
notation: REJECTED

Revoked
type: Concept
in scheme: AccountLinkStatus
top concept of: AccountLinkStatus
alternative label: revoked
definition: The link is revoked by the user who requested the link.
notation: REVOKED

AccountLinkType
type: ConceptScheme
comment: Values AccountLink.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Third Party App Analytics

Unspecified
type: Concept
in scheme: AccountLinkType
top concept of: AccountLinkType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AccountLinkType
top concept of: AccountLinkType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Third Party App Analytics
type: Concept
in scheme: AccountLinkType
top concept of: AccountLinkType
alternative label: thirdPartyAppAnalytics
definition: A link to provide third party app analytics data.
notation: THIRD_PARTY_APP_ANALYTICS

AdAssetPolicySummaryApprovalStatus
type: ConceptScheme
comment: Values AdAssetPolicySummary.approvalStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Disapproved
has top concept: Approved Limited
has top concept: Approved
has top concept: Area Of Interest Only

Unspecified
type: Concept
in scheme: AdAssetPolicySummaryApprovalStatus
top concept of: AdAssetPolicySummaryApprovalStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdAssetPolicySummaryApprovalStatus
top concept of: AdAssetPolicySummaryApprovalStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Disapproved
type: Concept
in scheme: AdAssetPolicySummaryApprovalStatus
top concept of: AdAssetPolicySummaryApprovalStatus
alternative label: disapproved
definition: Will not serve.
notation: DISAPPROVED

Approved Limited
type: Concept
in scheme: AdAssetPolicySummaryApprovalStatus
top concept of: AdAssetPolicySummaryApprovalStatus
alternative label: approvedLimited
definition: Serves with restrictions.
notation: APPROVED_LIMITED

Approved
type: Concept
in scheme: AdAssetPolicySummaryApprovalStatus
top concept of: AdAssetPolicySummaryApprovalStatus
alternative label: approved
definition: Serves without restrictions.
notation: APPROVED

Area Of Interest Only
type: Concept
in scheme: AdAssetPolicySummaryApprovalStatus
top concept of: AdAssetPolicySummaryApprovalStatus
alternative label: areaOfInterestOnly
definition: Will not serve in targeted countries, but may serve for users who are searching for information about the targeted countries.
notation: AREA_OF_INTEREST_ONLY

AdAssetPolicySummaryReviewStatus
type: ConceptScheme
comment: Values AdAssetPolicySummary.reviewStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Review In Progress
has top concept: Reviewed
has top concept: Under Appeal
has top concept: Eligible May Serve

Unspecified
type: Concept
in scheme: AdAssetPolicySummaryReviewStatus
top concept of: AdAssetPolicySummaryReviewStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdAssetPolicySummaryReviewStatus
top concept of: AdAssetPolicySummaryReviewStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Review In Progress
type: Concept
in scheme: AdAssetPolicySummaryReviewStatus
top concept of: AdAssetPolicySummaryReviewStatus
alternative label: reviewInProgress
definition: Currently under review.
notation: REVIEW_IN_PROGRESS

Reviewed
type: Concept
in scheme: AdAssetPolicySummaryReviewStatus
top concept of: AdAssetPolicySummaryReviewStatus
alternative label: reviewed
definition: Primary review complete. Other reviews may be continuing.
notation: REVIEWED

Under Appeal
type: Concept
in scheme: AdAssetPolicySummaryReviewStatus
top concept of: AdAssetPolicySummaryReviewStatus
alternative label: underAppeal
definition: The resource has been resubmitted for approval or its policy decision has been appealed.
notation: UNDER_APPEAL

Eligible May Serve
type: Concept
in scheme: AdAssetPolicySummaryReviewStatus
top concept of: AdAssetPolicySummaryReviewStatus
alternative label: eligibleMayServe
definition: The resource is eligible and may be serving but could still undergo further review.
notation: ELIGIBLE_MAY_SERVE

AdDevicePreference
type: ConceptScheme
comment: Values Ad.devicePreference accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Mobile
has top concept: Tablet
has top concept: Desktop
has top concept: Connected Tv
has top concept: Other

Unspecified
type: Concept
in scheme: AdDevicePreference
top concept of: AdDevicePreference
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdDevicePreference
top concept of: AdDevicePreference
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Mobile
type: Concept
in scheme: AdDevicePreference
top concept of: AdDevicePreference
alternative label: mobile
definition: Mobile devices with full browsers.
notation: MOBILE

Tablet
type: Concept
in scheme: AdDevicePreference
top concept of: AdDevicePreference
alternative label: tablet
definition: Tablets with full browsers.
notation: TABLET

Desktop
type: Concept
in scheme: AdDevicePreference
top concept of: AdDevicePreference
alternative label: desktop
definition: Computers.
notation: DESKTOP

Connected Tv
type: Concept
in scheme: AdDevicePreference
top concept of: AdDevicePreference
alternative label: connectedTv
definition: Smart TVs and game consoles.
notation: CONNECTED_TV

Other
type: Concept
in scheme: AdDevicePreference
top concept of: AdDevicePreference
alternative label: other
definition: Other device types.
notation: OTHER

AdGroupAdAdStrength
type: ConceptScheme
comment: Values AdGroupAd.adStrength accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: No Ads
has top concept: Poor
has top concept: Average
has top concept: Good
has top concept: Excellent

Unspecified
type: Concept
in scheme: AdGroupAdAdStrength
top concept of: AdGroupAdAdStrength
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAdStrength
top concept of: AdGroupAdAdStrength
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: AdGroupAdAdStrength
top concept of: AdGroupAdAdStrength
alternative label: pending
definition: The ad strength is currently pending.
notation: PENDING

No Ads
type: Concept
in scheme: AdGroupAdAdStrength
top concept of: AdGroupAdAdStrength
alternative label: noAds
definition: No ads could be generated.
notation: NO_ADS

Poor
type: Concept
in scheme: AdGroupAdAdStrength
top concept of: AdGroupAdAdStrength
alternative label: poor
definition: Poor strength.
notation: POOR

Average
type: Concept
in scheme: AdGroupAdAdStrength
top concept of: AdGroupAdAdStrength
alternative label: average
definition: Average strength.
notation: AVERAGE

Good
type: Concept
in scheme: AdGroupAdAdStrength
top concept of: AdGroupAdAdStrength
alternative label: good
definition: Good strength.
notation: GOOD

Excellent
type: Concept
in scheme: AdGroupAdAdStrength
top concept of: AdGroupAdAdStrength
alternative label: excellent
definition: Excellent strength.
notation: EXCELLENT

AdGroupAdAssetAutomationSettingAssetAutomationStatus
type: ConceptScheme
comment: Values AdGroupAdAssetAutomationSetting.assetAutomationStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Opted In
has top concept: Opted Out

Unspecified
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationStatus
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationStatus
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationStatus
alternative label: unknown
definition: Used as a return value only. Represents value unknown in this version.
notation: UNKNOWN

Opted In
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationStatus
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationStatus
alternative label: optedIn
definition: Opted-in will enable generating and serving an asset automation type.
notation: OPTED_IN

Opted Out
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationStatus
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationStatus
alternative label: optedOut
definition: Opted-out will stop generating and serving an asset automation type.
notation: OPTED_OUT

AdGroupAdAssetAutomationSettingAssetAutomationType
type: ConceptScheme
comment: Values AdGroupAdAssetAutomationSetting.assetAutomationType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Text Asset Automation
has top concept: Generate Vertical Youtube Videos
has top concept: Generate Shorter Youtube Videos
has top concept: Generate Landing Page Preview
has top concept: Generate Landing Page Text
has top concept: Generate Enhanced Youtube Videos
has top concept: Generate Image Enhancement
has top concept: Generate Image Extraction
has top concept: Generate Design Versions For Images
has top concept: Final Url Expansion Text Asset Automation
has top concept: Generate Videos From Other Assets

Unspecified
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: unknown
definition: Used as a return value only. Represents value unknown in this version.
notation: UNKNOWN

Text Asset Automation
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: textAssetAutomation
definition: Text asset automation (text customization) includes headlines and descriptions, allowing Google to create customized text assets using your existing ads, landing page copy, and generative AI across your campaign's ads. By default, advertisers are opted-in for Performance Max and opted-out for Search. Contrast this with `FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION`, which dynamically generates text assets to match the content of dynamically selected landing pages when final URL expansion is active.
notation: TEXT_ASSET_AUTOMATION

Generate Vertical Youtube Videos
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateVerticalYoutubeVideos
definition: Converts horizontal video assets to vertical orientation using content-aware technology. By default, advertisers are opted in for DemandGenVideoResponsiveAd.
notation: GENERATE_VERTICAL_YOUTUBE_VIDEOS

Generate Shorter Youtube Videos
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateShorterYoutubeVideos
definition: Shortens video assets to better capture user attention using content-aware technology. By default, advertisers are opted in for DemandGenVideoResponsiveAd.
notation: GENERATE_SHORTER_YOUTUBE_VIDEOS

Generate Landing Page Preview
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateLandingPagePreview
definition: Generates a preview of the landing page shown in the engagement panel. By using this feature, you confirm that you own all legal rights to the images on the landing page used by this account (or you have permission to share the images with Google). You hereby instruct Google to publish these images on your behalf for advertising or other commercial purposes.
notation: GENERATE_LANDING_PAGE_PREVIEW

Generate Landing Page Text
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateLandingPageText
definition: Generates text information from the landing page to be shown in the engagement panel. Opted in by default for DemandGenVideoResponsiveAd.
notation: GENERATE_LANDING_PAGE_TEXT

Generate Enhanced Youtube Videos
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateEnhancedYoutubeVideos
definition: Generates video enhancements (vertical and shorter videos) for PMax campaigns. Opted in by default.
notation: GENERATE_ENHANCED_YOUTUBE_VIDEOS

Generate Image Enhancement
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateImageEnhancement
definition: Generates image enhancements (AutoCrop and AutoEnhance). Opted in by default for pmax.
notation: GENERATE_IMAGE_ENHANCEMENT

Generate Image Extraction
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateImageExtraction
definition: Generates image extraction. It defaults to account level Dynamic Image Extension control value.
notation: GENERATE_IMAGE_EXTRACTION

Generate Design Versions For Images
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateDesignVersionsForImages
definition: Adds design elements and embeds text assets into image assets to create images with different aspect ratios. By default, advertisers are opted in for DemandGenMultiAssetAd.
notation: GENERATE_DESIGN_VERSIONS_FOR_IMAGES

Final Url Expansion Text Asset Automation
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: finalUrlExpansionTextAssetAutomation
definition: Controls automation for text assets related to Final URL expansion. This includes automatically creating dynamic landing pages from the final URL and generating text assets from the content of those landing pages. This setting is turned OFF by default for Search campaigns, but it is turned ON by default for Performance Max campaigns. Enabling final URL expansion also enables text asset automation. There is no way to opt out of text asset automation and still use final URL expansion. Contrast this with standard `TEXT_ASSET_AUTOMATION` (text customization), which customizes copy across all ads in the campaign even when final URL expansion does not occur.
notation: FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION

Generate Videos From Other Assets
type: Concept
in scheme: AdGroupAdAssetAutomationSettingAssetAutomationType
top concept of: AdGroupAdAssetAutomationSettingAssetAutomationType
alternative label: generateVideosFromOtherAssets
definition: Generates videos using other Assets as input, such as images and text. By default, advertisers are opted in for DemandGenMultiAssetAd.
notation: GENERATE_VIDEOS_FROM_OTHER_ASSETS

AdGroupAdAssetPolicySummaryApprovalStatus
type: ConceptScheme
comment: Values AdGroupAdAssetPolicySummary.approvalStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Disapproved
has top concept: Approved Limited
has top concept: Approved
has top concept: Area Of Interest Only

Unspecified
type: Concept
in scheme: AdGroupAdAssetPolicySummaryApprovalStatus
top concept of: AdGroupAdAssetPolicySummaryApprovalStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAssetPolicySummaryApprovalStatus
top concept of: AdGroupAdAssetPolicySummaryApprovalStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Disapproved
type: Concept
in scheme: AdGroupAdAssetPolicySummaryApprovalStatus
top concept of: AdGroupAdAssetPolicySummaryApprovalStatus
alternative label: disapproved
definition: Will not serve.
notation: DISAPPROVED

Approved Limited
type: Concept
in scheme: AdGroupAdAssetPolicySummaryApprovalStatus
top concept of: AdGroupAdAssetPolicySummaryApprovalStatus
alternative label: approvedLimited
definition: Serves with restrictions.
notation: APPROVED_LIMITED

Approved
type: Concept
in scheme: AdGroupAdAssetPolicySummaryApprovalStatus
top concept of: AdGroupAdAssetPolicySummaryApprovalStatus
alternative label: approved
definition: Serves without restrictions.
notation: APPROVED

Area Of Interest Only
type: Concept
in scheme: AdGroupAdAssetPolicySummaryApprovalStatus
top concept of: AdGroupAdAssetPolicySummaryApprovalStatus
alternative label: areaOfInterestOnly
definition: Will not serve in targeted countries, but may serve for users who are searching for information about the targeted countries.
notation: AREA_OF_INTEREST_ONLY

AdGroupAdAssetPolicySummaryReviewStatus
type: ConceptScheme
comment: Values AdGroupAdAssetPolicySummary.reviewStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Review In Progress
has top concept: Reviewed
has top concept: Under Appeal
has top concept: Eligible May Serve

Unspecified
type: Concept
in scheme: AdGroupAdAssetPolicySummaryReviewStatus
top concept of: AdGroupAdAssetPolicySummaryReviewStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAssetPolicySummaryReviewStatus
top concept of: AdGroupAdAssetPolicySummaryReviewStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Review In Progress
type: Concept
in scheme: AdGroupAdAssetPolicySummaryReviewStatus
top concept of: AdGroupAdAssetPolicySummaryReviewStatus
alternative label: reviewInProgress
definition: Currently under review.
notation: REVIEW_IN_PROGRESS

Reviewed
type: Concept
in scheme: AdGroupAdAssetPolicySummaryReviewStatus
top concept of: AdGroupAdAssetPolicySummaryReviewStatus
alternative label: reviewed
definition: Primary review complete. Other reviews may be continuing.
notation: REVIEWED

Under Appeal
type: Concept
in scheme: AdGroupAdAssetPolicySummaryReviewStatus
top concept of: AdGroupAdAssetPolicySummaryReviewStatus
alternative label: underAppeal
definition: The resource has been resubmitted for approval or its policy decision has been appealed.
notation: UNDER_APPEAL

Eligible May Serve
type: Concept
in scheme: AdGroupAdAssetPolicySummaryReviewStatus
top concept of: AdGroupAdAssetPolicySummaryReviewStatus
alternative label: eligibleMayServe
definition: The resource is eligible and may be serving but could still undergo further review.
notation: ELIGIBLE_MAY_SERVE

AdGroupAdAssetViewFieldType
type: ConceptScheme
comment: Values AdGroupAdAssetView.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: AdGroupAdAssetViewFieldType
top concept of: AdGroupAdAssetViewFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

AdGroupAdAssetViewPerformanceLabel
type: ConceptScheme
comment: Values AdGroupAdAssetView.performanceLabel accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: Learning
has top concept: Low
has top concept: Good
has top concept: Best
has top concept: Not Applicable

Unspecified
type: Concept
in scheme: AdGroupAdAssetViewPerformanceLabel
top concept of: AdGroupAdAssetViewPerformanceLabel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAssetViewPerformanceLabel
top concept of: AdGroupAdAssetViewPerformanceLabel
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: AdGroupAdAssetViewPerformanceLabel
top concept of: AdGroupAdAssetViewPerformanceLabel
alternative label: pending
definition: This asset does not yet have any performance informantion. This may be because it is still under review.
notation: PENDING

Learning
type: Concept
in scheme: AdGroupAdAssetViewPerformanceLabel
top concept of: AdGroupAdAssetViewPerformanceLabel
alternative label: learning
definition: The asset has started getting impressions but the stats are not statistically significant enough to get an asset performance label.
notation: LEARNING

Low
type: Concept
in scheme: AdGroupAdAssetViewPerformanceLabel
top concept of: AdGroupAdAssetViewPerformanceLabel
alternative label: low
definition: Worst performing assets.
notation: LOW

Good
type: Concept
in scheme: AdGroupAdAssetViewPerformanceLabel
top concept of: AdGroupAdAssetViewPerformanceLabel
alternative label: good
definition: Good performing assets.
notation: GOOD

Best
type: Concept
in scheme: AdGroupAdAssetViewPerformanceLabel
top concept of: AdGroupAdAssetViewPerformanceLabel
alternative label: best
definition: Best performing assets.
notation: BEST

Not Applicable
type: Concept
in scheme: AdGroupAdAssetViewPerformanceLabel
top concept of: AdGroupAdAssetViewPerformanceLabel
alternative label: notApplicable
definition: Performance label cannot be assigned to this asset. This may be because it's not used by asset based creatives.
notation: NOT_APPLICABLE

AdGroupAdAssetViewPinnedField
type: ConceptScheme
comment: Values AdGroupAdAssetView.pinnedField accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline1
has top concept: Headline2
has top concept: Headline3
has top concept: Description1
has top concept: Description2
has top concept: Headline
has top concept: Headline In Portrait
has top concept: Long Headline
has top concept: Description
has top concept: Description In Portrait
has top concept: Business Name In Portrait
has top concept: Business Name
has top concept: Marketing Image
has top concept: Marketing Image In Portrait
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Call To Action
has top concept: You Tube Video
has top concept: Sitelink
has top concept: Call
has top concept: Mobile App
has top concept: Callout
has top concept: Structured Snippet
has top concept: Price
has top concept: Promotion
has top concept: Ad Image
has top concept: Lead Form
has top concept: Business Logo
has top concept: Description Prefix
has top concept: Headline As Sitelink Position One
has top concept: Headline As Sitelink Position Two
has top concept: Description Line Headline As Sitelink Position One
has top concept: Description Line Headline As Sitelink Position Two

Unspecified
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Headline1
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: headline1
definition: The asset is used in headline 1.
notation: HEADLINE_1

Headline2
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: headline2
definition: The asset is used in headline 2.
notation: HEADLINE_2

Headline3
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: headline3
definition: The asset is used in headline 3.
notation: HEADLINE_3

Description1
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: description1
definition: The asset is used in description 1.
notation: DESCRIPTION_1

Description2
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: description2
definition: The asset is used in description 2.
notation: DESCRIPTION_2

Headline
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: headline
definition: The asset was used in a headline. Use this only if there is only one headline in the ad. Otherwise, use the HEADLINE_1, HEADLINE_2 or HEADLINE_3 enums
notation: HEADLINE

Headline In Portrait
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: headlineInPortrait
definition: The asset was used as a headline in portrait image.
notation: HEADLINE_IN_PORTRAIT

Long Headline
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: longHeadline
definition: The asset was used in a long headline (used in MultiAssetResponsiveAd).
notation: LONG_HEADLINE

Description
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: description
definition: The asset was used in a description. Use this only if there is only one description in the ad. Otherwise, use the DESCRIPTION_1 or DESCRIPTION_
notation: DESCRIPTION

Description In Portrait
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: descriptionInPortrait
definition: The asset was used as description in portrait image.
notation: DESCRIPTION_IN_PORTRAIT

Business Name In Portrait
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: businessNameInPortrait
definition: The asset was used as business name in portrait image.
notation: BUSINESS_NAME_IN_PORTRAIT

Business Name
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: businessName
definition: The asset was used as business name.
notation: BUSINESS_NAME

Marketing Image
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: marketingImage
definition: The asset was used as a marketing image.
notation: MARKETING_IMAGE

Marketing Image In Portrait
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: marketingImageInPortrait
definition: The asset was used as a marketing image in portrait image.
notation: MARKETING_IMAGE_IN_PORTRAIT

Square Marketing Image
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: squareMarketingImage
definition: The asset was used as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: portraitMarketingImage
definition: The asset was used as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: logo
definition: The asset was used as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: landscapeLogo
definition: The asset was used as a landscape logo.
notation: LANDSCAPE_LOGO

Call To Action
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: callToAction
definition: The asset was used as a call-to-action.
notation: CALL_TO_ACTION

You Tube Video
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: youTubeVideo
definition: The asset was used as a YouTube video.
notation: YOU_TUBE_VIDEO

Sitelink
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: sitelink
definition: This asset is used as a sitelink.
notation: SITELINK

Call
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: call
definition: This asset is used as a call.
notation: CALL

Mobile App
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: mobileApp
definition: This asset is used as a mobile app.
notation: MOBILE_APP

Callout
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: callout
definition: This asset is used as a callout.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: structuredSnippet
definition: This asset is used as a structured snippet.
notation: STRUCTURED_SNIPPET

Price
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: price
definition: This asset is used as a price.
notation: PRICE

Promotion
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: promotion
definition: This asset is used as a promotion.
notation: PROMOTION

Ad Image
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: adImage
definition: This asset is used as an image.
notation: AD_IMAGE

Lead Form
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: leadForm
definition: The asset is used as a lead form.
notation: LEAD_FORM

Business Logo
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: businessLogo
definition: The asset is used as a business logo.
notation: BUSINESS_LOGO

Description Prefix
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: descriptionPrefix
definition: The asset is used as a description prefix.
notation: DESCRIPTION_PREFIX

Headline As Sitelink Position One
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: headlineAsSitelinkPositionOne
definition: A headline asset used as a sitelink in position 1.
notation: HEADLINE_AS_SITELINK_POSITION_ONE

Headline As Sitelink Position Two
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: headlineAsSitelinkPositionTwo
definition: A headline asset used as a sitelink in position 2.
notation: HEADLINE_AS_SITELINK_POSITION_TWO

Description Line Headline As Sitelink Position One
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: descriptionLineHeadlineAsSitelinkPositionOne
definition: A description line asset used as a sitelink in position 1.
notation: DESCRIPTION_LINE_HEADLINE_AS_SITELINK_POSITION_ONE

Description Line Headline As Sitelink Position Two
type: Concept
in scheme: AdGroupAdAssetViewPinnedField
top concept of: AdGroupAdAssetViewPinnedField
alternative label: descriptionLineHeadlineAsSitelinkPositionTwo
definition: A description line asset used as a sitelink in position 2.
notation: DESCRIPTION_LINE_HEADLINE_AS_SITELINK_POSITION_TWO

AdGroupAdAssetViewSource
type: ConceptScheme
comment: Values AdGroupAdAssetView.source accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: AdGroupAdAssetViewSource
top concept of: AdGroupAdAssetViewSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdAssetViewSource
top concept of: AdGroupAdAssetViewSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: AdGroupAdAssetViewSource
top concept of: AdGroupAdAssetViewSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: AdGroupAdAssetViewSource
top concept of: AdGroupAdAssetViewSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

AdGroupAdPolicySummaryApprovalStatus
type: ConceptScheme
comment: Values AdGroupAdPolicySummary.approvalStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Disapproved
has top concept: Approved Limited
has top concept: Approved
has top concept: Area Of Interest Only

Unspecified
type: Concept
in scheme: AdGroupAdPolicySummaryApprovalStatus
top concept of: AdGroupAdPolicySummaryApprovalStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdPolicySummaryApprovalStatus
top concept of: AdGroupAdPolicySummaryApprovalStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Disapproved
type: Concept
in scheme: AdGroupAdPolicySummaryApprovalStatus
top concept of: AdGroupAdPolicySummaryApprovalStatus
alternative label: disapproved
definition: Will not serve.
notation: DISAPPROVED

Approved Limited
type: Concept
in scheme: AdGroupAdPolicySummaryApprovalStatus
top concept of: AdGroupAdPolicySummaryApprovalStatus
alternative label: approvedLimited
definition: Serves with restrictions.
notation: APPROVED_LIMITED

Approved
type: Concept
in scheme: AdGroupAdPolicySummaryApprovalStatus
top concept of: AdGroupAdPolicySummaryApprovalStatus
alternative label: approved
definition: Serves without restrictions.
notation: APPROVED

Area Of Interest Only
type: Concept
in scheme: AdGroupAdPolicySummaryApprovalStatus
top concept of: AdGroupAdPolicySummaryApprovalStatus
alternative label: areaOfInterestOnly
definition: Will not serve in targeted countries, but may serve for users who are searching for information about the targeted countries.
notation: AREA_OF_INTEREST_ONLY

AdGroupAdPolicySummaryReviewStatus
type: ConceptScheme
comment: Values AdGroupAdPolicySummary.reviewStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Review In Progress
has top concept: Reviewed
has top concept: Under Appeal
has top concept: Eligible May Serve

Unspecified
type: Concept
in scheme: AdGroupAdPolicySummaryReviewStatus
top concept of: AdGroupAdPolicySummaryReviewStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdPolicySummaryReviewStatus
top concept of: AdGroupAdPolicySummaryReviewStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Review In Progress
type: Concept
in scheme: AdGroupAdPolicySummaryReviewStatus
top concept of: AdGroupAdPolicySummaryReviewStatus
alternative label: reviewInProgress
definition: Currently under review.
notation: REVIEW_IN_PROGRESS

Reviewed
type: Concept
in scheme: AdGroupAdPolicySummaryReviewStatus
top concept of: AdGroupAdPolicySummaryReviewStatus
alternative label: reviewed
definition: Primary review complete. Other reviews may be continuing.
notation: REVIEWED

Under Appeal
type: Concept
in scheme: AdGroupAdPolicySummaryReviewStatus
top concept of: AdGroupAdPolicySummaryReviewStatus
alternative label: underAppeal
definition: The resource has been resubmitted for approval or its policy decision has been appealed.
notation: UNDER_APPEAL

Eligible May Serve
type: Concept
in scheme: AdGroupAdPolicySummaryReviewStatus
top concept of: AdGroupAdPolicySummaryReviewStatus
alternative label: eligibleMayServe
definition: The resource is eligible and may be serving but could still undergo further review.
notation: ELIGIBLE_MAY_SERVE

AdGroupAdPrimaryStatus
type: ConceptScheme
comment: Values AdGroupAd.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Pending
has top concept: Limited
has top concept: Not Eligible

Unspecified
type: Concept
in scheme: AdGroupAdPrimaryStatus
top concept of: AdGroupAdPrimaryStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdPrimaryStatus
top concept of: AdGroupAdPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: AdGroupAdPrimaryStatus
top concept of: AdGroupAdPrimaryStatus
alternative label: eligible
definition: The ad group ad is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: AdGroupAdPrimaryStatus
top concept of: AdGroupAdPrimaryStatus
alternative label: paused
definition: The ad group ad is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AdGroupAdPrimaryStatus
top concept of: AdGroupAdPrimaryStatus
alternative label: removed
definition: The ad group ad is removed.
notation: REMOVED

Pending
type: Concept
in scheme: AdGroupAdPrimaryStatus
top concept of: AdGroupAdPrimaryStatus
alternative label: pending
definition: The ad cannot serve now, but may serve later without advertiser action.
notation: PENDING

Limited
type: Concept
in scheme: AdGroupAdPrimaryStatus
top concept of: AdGroupAdPrimaryStatus
alternative label: limited
definition: The ad group ad is serving in a limited capacity.
notation: LIMITED

Not Eligible
type: Concept
in scheme: AdGroupAdPrimaryStatus
top concept of: AdGroupAdPrimaryStatus
alternative label: notEligible
definition: The ad group ad is not eligible to serve.
notation: NOT_ELIGIBLE

AdGroupAdPrimaryStatusReasons
type: ConceptScheme
comment: Values AdGroupAd.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Removed
has top concept: Campaign Paused
has top concept: Campaign Pending
has top concept: Campaign Ended
has top concept: Ad Group Paused
has top concept: Ad Group Removed
has top concept: Ad Group Ad Paused
has top concept: Ad Group Ad Removed
has top concept: Ad Group Ad Disapproved
has top concept: Ad Group Ad Under Review
has top concept: Ad Group Ad Poor Quality
has top concept: Ad Group Ad No Ads
has top concept: Ad Group Ad Approved Labeled
has top concept: Ad Group Ad Area Of Interest Only
has top concept: Ad Group Ad Under Appeal

Unspecified
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Removed
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: campaignRemoved
definition: The user-specified campaign status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.
notation: CAMPAIGN_REMOVED

Campaign Paused
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: campaignPaused
definition: The user-specified campaign status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.
notation: CAMPAIGN_PAUSED

Campaign Pending
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: campaignPending
definition: The user-specified time for this campaign to start is in the future. Contributes to AdGroupAdPrimaryStatus.PENDING.
notation: CAMPAIGN_PENDING

Campaign Ended
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: campaignEnded
definition: The user-specified time for this campaign to end has passed. Contributes to AdGroupAdPrimaryStatus.ENDED.
notation: CAMPAIGN_ENDED

Ad Group Paused
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupPaused
definition: The user-specified ad group status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.
notation: AD_GROUP_PAUSED

Ad Group Removed
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupRemoved
definition: The user-specified ad group status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.
notation: AD_GROUP_REMOVED

Ad Group Ad Paused
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdPaused
definition: The user-specified ad status is paused. Contributes to AdGroupAdPrimaryStatus.PAUSED.
notation: AD_GROUP_AD_PAUSED

Ad Group Ad Removed
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdRemoved
definition: The user-specified ad status is removed. Contributes to AdGroupAdPrimaryStatus.REMOVED.
notation: AD_GROUP_AD_REMOVED

Ad Group Ad Disapproved
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdDisapproved
definition: The ad is disapproved. Contributes to AdGroupAdPrimaryStatus.NOT_ELIGIBLE.
notation: AD_GROUP_AD_DISAPPROVED

Ad Group Ad Under Review
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdUnderReview
definition: The ad is under review. Contributes to AdGroupAdPrimaryStatus.PENDING.
notation: AD_GROUP_AD_UNDER_REVIEW

Ad Group Ad Poor Quality
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdPoorQuality
definition: The ad is poor quality. This is determined by the serving stack that served the Ad. Contributes to AdGroupAdPrimaryStatus.LIMITED.
notation: AD_GROUP_AD_POOR_QUALITY

Ad Group Ad No Ads
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdNoAds
definition: No eligible ads instances could be generated. Contributes to AdGroupAdPrimaryStatus.PENDING.
notation: AD_GROUP_AD_NO_ADS

Ad Group Ad Approved Labeled
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdApprovedLabeled
definition: The ad is internally labeled with a limiting label. Contributes to AdGroupAdPrimaryStatus.LIMITED.
notation: AD_GROUP_AD_APPROVED_LABELED

Ad Group Ad Area Of Interest Only
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdAreaOfInterestOnly
definition: The ad is only serving in the user-specified area of interest. Contributes to AdGroupAdPrimaryStatus.LIMITED.
notation: AD_GROUP_AD_AREA_OF_INTEREST_ONLY

Ad Group Ad Under Appeal
type: Concept
in scheme: AdGroupAdPrimaryStatusReasons
top concept of: AdGroupAdPrimaryStatusReasons
alternative label: adGroupAdUnderAppeal
definition: The ad is part of an ongoing appeal. This reason does not impact AdGroupAdPrimaryStatus.
notation: AD_GROUP_AD_UNDER_APPEAL

AdGroupAdRotationMode
type: ConceptScheme
comment: Values AdGroup.adRotationMode accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Optimize
has top concept: Rotate Forever

Unspecified
type: Concept
in scheme: AdGroupAdRotationMode
top concept of: AdGroupAdRotationMode
alternative label: unspecified
definition: The ad rotation mode has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdRotationMode
top concept of: AdGroupAdRotationMode
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Optimize
type: Concept
in scheme: AdGroupAdRotationMode
top concept of: AdGroupAdRotationMode
alternative label: optimize
definition: Optimize ad group ads based on clicks or conversions.
notation: OPTIMIZE

Rotate Forever
type: Concept
in scheme: AdGroupAdRotationMode
top concept of: AdGroupAdRotationMode
alternative label: rotateForever
definition: Rotate evenly forever.
notation: ROTATE_FOREVER

AdGroupAdStatus
type: ConceptScheme
comment: Values AdGroupAd.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Paused
has top concept: Removed

Unspecified
type: Concept
in scheme: AdGroupAdStatus
top concept of: AdGroupAdStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAdStatus
top concept of: AdGroupAdStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AdGroupAdStatus
top concept of: AdGroupAdStatus
alternative label: enabled
definition: The ad group ad is enabled.
notation: ENABLED

Paused
type: Concept
in scheme: AdGroupAdStatus
top concept of: AdGroupAdStatus
alternative label: paused
definition: The ad group ad is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AdGroupAdStatus
top concept of: AdGroupAdStatus
alternative label: removed
definition: The ad group ad is removed.
notation: REMOVED

AdGroupAssetFieldType
type: ConceptScheme
comment: Values AdGroupAsset.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: AdGroupAssetFieldType
top concept of: AdGroupAssetFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

AdGroupAssetPrimaryStatus
type: ConceptScheme
comment: Values AdGroupAsset.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Pending
has top concept: Limited
has top concept: Not Eligible

Unspecified
type: Concept
in scheme: AdGroupAssetPrimaryStatus
top concept of: AdGroupAssetPrimaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAssetPrimaryStatus
top concept of: AdGroupAssetPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: AdGroupAssetPrimaryStatus
top concept of: AdGroupAssetPrimaryStatus
alternative label: eligible
definition: The asset is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: AdGroupAssetPrimaryStatus
top concept of: AdGroupAssetPrimaryStatus
alternative label: paused
definition: The user-specified asset link status is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AdGroupAssetPrimaryStatus
top concept of: AdGroupAssetPrimaryStatus
alternative label: removed
definition: The user-specified asset link status is removed.
notation: REMOVED

Pending
type: Concept
in scheme: AdGroupAssetPrimaryStatus
top concept of: AdGroupAssetPrimaryStatus
alternative label: pending
definition: The asset may serve in the future.
notation: PENDING

Limited
type: Concept
in scheme: AdGroupAssetPrimaryStatus
top concept of: AdGroupAssetPrimaryStatus
alternative label: limited
definition: The asset is serving in a partial capacity.
notation: LIMITED

Not Eligible
type: Concept
in scheme: AdGroupAssetPrimaryStatus
top concept of: AdGroupAssetPrimaryStatus
alternative label: notEligible
definition: The asset is not eligible to serve.
notation: NOT_ELIGIBLE

AdGroupAssetPrimaryStatusReasons
type: ConceptScheme
comment: Values AdGroupAsset.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Asset Link Paused
has top concept: Asset Link Removed
has top concept: Asset Disapproved
has top concept: Asset Under Review
has top concept: Asset Approved Labeled

Unspecified
type: Concept
in scheme: AdGroupAssetPrimaryStatusReasons
top concept of: AdGroupAssetPrimaryStatusReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAssetPrimaryStatusReasons
top concept of: AdGroupAssetPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Asset Link Paused
type: Concept
in scheme: AdGroupAssetPrimaryStatusReasons
top concept of: AdGroupAssetPrimaryStatusReasons
alternative label: assetLinkPaused
definition: The asset is paused for its linked rollup level. Contributes to a PrimaryStatus of PAUSED.
notation: ASSET_LINK_PAUSED

Asset Link Removed
type: Concept
in scheme: AdGroupAssetPrimaryStatusReasons
top concept of: AdGroupAssetPrimaryStatusReasons
alternative label: assetLinkRemoved
definition: The asset is removed for its linked rollup level. Contributes to a PrimaryStatus of REMOVED.
notation: ASSET_LINK_REMOVED

Asset Disapproved
type: Concept
in scheme: AdGroupAssetPrimaryStatusReasons
top concept of: AdGroupAssetPrimaryStatusReasons
alternative label: assetDisapproved
definition: The asset has been marked as disapproved. Contributes to a PrimaryStatus of NOT_ELIGIBLE
notation: ASSET_DISAPPROVED

Asset Under Review
type: Concept
in scheme: AdGroupAssetPrimaryStatusReasons
top concept of: AdGroupAssetPrimaryStatusReasons
alternative label: assetUnderReview
definition: The asset has not completed policy review. Contributes to a PrimaryStatus of PENDING.
notation: ASSET_UNDER_REVIEW

Asset Approved Labeled
type: Concept
in scheme: AdGroupAssetPrimaryStatusReasons
top concept of: AdGroupAssetPrimaryStatusReasons
alternative label: assetApprovedLabeled
definition: The asset is approved with policies applied. Contributes to a PrimaryStatus of LIMITED.
notation: ASSET_APPROVED_LABELED

AdGroupAssetSetStatus
type: ConceptScheme
comment: Values AdGroupAssetSet.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: AdGroupAssetSetStatus
top concept of: AdGroupAssetSetStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAssetSetStatus
top concept of: AdGroupAssetSetStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AdGroupAssetSetStatus
top concept of: AdGroupAssetSetStatus
alternative label: enabled
definition: The linkage between asset set and its container is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: AdGroupAssetSetStatus
top concept of: AdGroupAssetSetStatus
alternative label: removed
definition: The linkage between asset set and its container is removed.
notation: REMOVED

AdGroupAssetSource
type: ConceptScheme
comment: Values AdGroupAsset.source accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: AdGroupAssetSource
top concept of: AdGroupAssetSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAssetSource
top concept of: AdGroupAssetSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: AdGroupAssetSource
top concept of: AdGroupAssetSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: AdGroupAssetSource
top concept of: AdGroupAssetSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

AdGroupAssetStatus
type: ConceptScheme
comment: Values AdGroupAsset.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Paused

Unspecified
type: Concept
in scheme: AdGroupAssetStatus
top concept of: AdGroupAssetStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupAssetStatus
top concept of: AdGroupAssetStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AdGroupAssetStatus
top concept of: AdGroupAssetStatus
alternative label: enabled
definition: Asset link is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: AdGroupAssetStatus
top concept of: AdGroupAssetStatus
alternative label: removed
definition: Asset link has been removed.
notation: REMOVED

Paused
type: Concept
in scheme: AdGroupAssetStatus
top concept of: AdGroupAssetStatus
alternative label: paused
definition: Asset link is paused.
notation: PAUSED

AdGroupBidModifierBidModifierSource
type: ConceptScheme
comment: Values AdGroupBidModifier.bidModifierSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign
has top concept: Ad Group

Unspecified
type: Concept
in scheme: AdGroupBidModifierBidModifierSource
top concept of: AdGroupBidModifierBidModifierSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupBidModifierBidModifierSource
top concept of: AdGroupBidModifierBidModifierSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign
type: Concept
in scheme: AdGroupBidModifierBidModifierSource
top concept of: AdGroupBidModifierBidModifierSource
alternative label: campaign
definition: The bid modifier is specified at the campaign level, on the campaign level criterion.
notation: CAMPAIGN

Ad Group
type: Concept
in scheme: AdGroupBidModifierBidModifierSource
top concept of: AdGroupBidModifierBidModifierSource
alternative label: adGroup
definition: The bid modifier is specified (overridden) at the ad group level.
notation: AD_GROUP

AdGroupCriterionApprovalStatus
type: ConceptScheme
comment: Values AdGroupCriterion.approvalStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Approved
has top concept: Disapproved
has top concept: Pending Review
has top concept: Under Review

Unspecified
type: Concept
in scheme: AdGroupCriterionApprovalStatus
top concept of: AdGroupCriterionApprovalStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionApprovalStatus
top concept of: AdGroupCriterionApprovalStatus
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Approved
type: Concept
in scheme: AdGroupCriterionApprovalStatus
top concept of: AdGroupCriterionApprovalStatus
alternative label: approved
definition: Approved.
notation: APPROVED

Disapproved
type: Concept
in scheme: AdGroupCriterionApprovalStatus
top concept of: AdGroupCriterionApprovalStatus
alternative label: disapproved
definition: Disapproved.
notation: DISAPPROVED

Pending Review
type: Concept
in scheme: AdGroupCriterionApprovalStatus
top concept of: AdGroupCriterionApprovalStatus
alternative label: pendingReview
definition: Pending Review.
notation: PENDING_REVIEW

Under Review
type: Concept
in scheme: AdGroupCriterionApprovalStatus
top concept of: AdGroupCriterionApprovalStatus
alternative label: underReview
definition: Under review.
notation: UNDER_REVIEW

AdGroupCriterionCustomizerStatus
type: ConceptScheme
comment: Values AdGroupCriterionCustomizer.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: AdGroupCriterionCustomizerStatus
top concept of: AdGroupCriterionCustomizerStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionCustomizerStatus
top concept of: AdGroupCriterionCustomizerStatus
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AdGroupCriterionCustomizerStatus
top concept of: AdGroupCriterionCustomizerStatus
alternative label: enabled
definition: The customizer value is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: AdGroupCriterionCustomizerStatus
top concept of: AdGroupCriterionCustomizerStatus
alternative label: removed
definition: The customizer value is removed.
notation: REMOVED

AdGroupCriterionEffectiveCpcBidSource
type: ConceptScheme
comment: Values AdGroupCriterion.effectiveCpcBidSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Bidding Strategy
has top concept: Ad Group
has top concept: Ad Group Criterion

Unspecified
type: Concept
in scheme: AdGroupCriterionEffectiveCpcBidSource
top concept of: AdGroupCriterionEffectiveCpcBidSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionEffectiveCpcBidSource
top concept of: AdGroupCriterionEffectiveCpcBidSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Bidding Strategy
type: Concept
in scheme: AdGroupCriterionEffectiveCpcBidSource
top concept of: AdGroupCriterionEffectiveCpcBidSource
alternative label: campaignBiddingStrategy
definition: Effective bid or target is inherited from campaign bidding strategy.
notation: CAMPAIGN_BIDDING_STRATEGY

Ad Group
type: Concept
in scheme: AdGroupCriterionEffectiveCpcBidSource
top concept of: AdGroupCriterionEffectiveCpcBidSource
alternative label: adGroup
definition: The bid or target is defined on the ad group.
notation: AD_GROUP

Ad Group Criterion
type: Concept
in scheme: AdGroupCriterionEffectiveCpcBidSource
top concept of: AdGroupCriterionEffectiveCpcBidSource
alternative label: adGroupCriterion
definition: The bid or target is defined on the ad group criterion.
notation: AD_GROUP_CRITERION

AdGroupCriterionEffectiveCpmBidSource
type: ConceptScheme
comment: Values AdGroupCriterion.effectiveCpmBidSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Bidding Strategy
has top concept: Ad Group
has top concept: Ad Group Criterion

Unspecified
type: Concept
in scheme: AdGroupCriterionEffectiveCpmBidSource
top concept of: AdGroupCriterionEffectiveCpmBidSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionEffectiveCpmBidSource
top concept of: AdGroupCriterionEffectiveCpmBidSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Bidding Strategy
type: Concept
in scheme: AdGroupCriterionEffectiveCpmBidSource
top concept of: AdGroupCriterionEffectiveCpmBidSource
alternative label: campaignBiddingStrategy
definition: Effective bid or target is inherited from campaign bidding strategy.
notation: CAMPAIGN_BIDDING_STRATEGY

Ad Group
type: Concept
in scheme: AdGroupCriterionEffectiveCpmBidSource
top concept of: AdGroupCriterionEffectiveCpmBidSource
alternative label: adGroup
definition: The bid or target is defined on the ad group.
notation: AD_GROUP

Ad Group Criterion
type: Concept
in scheme: AdGroupCriterionEffectiveCpmBidSource
top concept of: AdGroupCriterionEffectiveCpmBidSource
alternative label: adGroupCriterion
definition: The bid or target is defined on the ad group criterion.
notation: AD_GROUP_CRITERION

AdGroupCriterionEffectiveCpvBidSource
type: ConceptScheme
comment: Values AdGroupCriterion.effectiveCpvBidSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Bidding Strategy
has top concept: Ad Group
has top concept: Ad Group Criterion

Unspecified
type: Concept
in scheme: AdGroupCriterionEffectiveCpvBidSource
top concept of: AdGroupCriterionEffectiveCpvBidSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionEffectiveCpvBidSource
top concept of: AdGroupCriterionEffectiveCpvBidSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Bidding Strategy
type: Concept
in scheme: AdGroupCriterionEffectiveCpvBidSource
top concept of: AdGroupCriterionEffectiveCpvBidSource
alternative label: campaignBiddingStrategy
definition: Effective bid or target is inherited from campaign bidding strategy.
notation: CAMPAIGN_BIDDING_STRATEGY

Ad Group
type: Concept
in scheme: AdGroupCriterionEffectiveCpvBidSource
top concept of: AdGroupCriterionEffectiveCpvBidSource
alternative label: adGroup
definition: The bid or target is defined on the ad group.
notation: AD_GROUP

Ad Group Criterion
type: Concept
in scheme: AdGroupCriterionEffectiveCpvBidSource
top concept of: AdGroupCriterionEffectiveCpvBidSource
alternative label: adGroupCriterion
definition: The bid or target is defined on the ad group criterion.
notation: AD_GROUP_CRITERION

AdGroupCriterionEffectivePercentCpcBidSource
type: ConceptScheme
comment: Values AdGroupCriterion.effectivePercentCpcBidSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Bidding Strategy
has top concept: Ad Group
has top concept: Ad Group Criterion

Unspecified
type: Concept
in scheme: AdGroupCriterionEffectivePercentCpcBidSource
top concept of: AdGroupCriterionEffectivePercentCpcBidSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionEffectivePercentCpcBidSource
top concept of: AdGroupCriterionEffectivePercentCpcBidSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Bidding Strategy
type: Concept
in scheme: AdGroupCriterionEffectivePercentCpcBidSource
top concept of: AdGroupCriterionEffectivePercentCpcBidSource
alternative label: campaignBiddingStrategy
definition: Effective bid or target is inherited from campaign bidding strategy.
notation: CAMPAIGN_BIDDING_STRATEGY

Ad Group
type: Concept
in scheme: AdGroupCriterionEffectivePercentCpcBidSource
top concept of: AdGroupCriterionEffectivePercentCpcBidSource
alternative label: adGroup
definition: The bid or target is defined on the ad group.
notation: AD_GROUP

Ad Group Criterion
type: Concept
in scheme: AdGroupCriterionEffectivePercentCpcBidSource
top concept of: AdGroupCriterionEffectivePercentCpcBidSource
alternative label: adGroupCriterion
definition: The bid or target is defined on the ad group criterion.
notation: AD_GROUP_CRITERION

AdGroupCriterionPrimaryStatus
type: ConceptScheme
comment: Values AdGroupCriterion.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Pending
has top concept: Not Eligible

Unspecified
type: Concept
in scheme: AdGroupCriterionPrimaryStatus
top concept of: AdGroupCriterionPrimaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionPrimaryStatus
top concept of: AdGroupCriterionPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: AdGroupCriterionPrimaryStatus
top concept of: AdGroupCriterionPrimaryStatus
alternative label: eligible
definition: The ad group criterion is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: AdGroupCriterionPrimaryStatus
top concept of: AdGroupCriterionPrimaryStatus
alternative label: paused
definition: The ad group criterion is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AdGroupCriterionPrimaryStatus
top concept of: AdGroupCriterionPrimaryStatus
alternative label: removed
definition: The ad group criterion is removed.
notation: REMOVED

Pending
type: Concept
in scheme: AdGroupCriterionPrimaryStatus
top concept of: AdGroupCriterionPrimaryStatus
alternative label: pending
definition: The ad group criterion is pending.
notation: PENDING

Not Eligible
type: Concept
in scheme: AdGroupCriterionPrimaryStatus
top concept of: AdGroupCriterionPrimaryStatus
alternative label: notEligible
definition: The ad group criterion is not eligible to serve.
notation: NOT_ELIGIBLE

AdGroupCriterionPrimaryStatusReasons
type: ConceptScheme
comment: Values AdGroupCriterion.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Pending
has top concept: Campaign Criterion Negative
has top concept: Campaign Paused
has top concept: Campaign Removed
has top concept: Campaign Ended
has top concept: Ad Group Paused
has top concept: Ad Group Removed
has top concept: Ad Group Criterion Disapproved
has top concept: Ad Group Criterion Rarely Served
has top concept: Ad Group Criterion Low Quality
has top concept: Ad Group Criterion Under Review
has top concept: Ad Group Criterion Pending Review
has top concept: Ad Group Criterion Below First Page Bid
has top concept: Ad Group Criterion Negative
has top concept: Ad Group Criterion Restricted
has top concept: Ad Group Criterion Paused
has top concept: Ad Group Criterion Paused Due To Low Activity
has top concept: Ad Group Criterion Removed

Unspecified
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents unknown value in this version.
notation: UNKNOWN

Campaign Pending
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: campaignPending
definition: The user-specified time for this campaign to start is in the future. Contributes to AdGroupCriterionPrimaryStatus.PENDING.
notation: CAMPAIGN_PENDING

Campaign Criterion Negative
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: campaignCriterionNegative
definition: The ad group criterion is overridden by negative campaign criterion. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_CRITERION_NEGATIVE

Campaign Paused
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: campaignPaused
definition: The user-specified campaign status is paused. Contributes to AdGroupCriterionPrimaryStatus.PAUSED.
notation: CAMPAIGN_PAUSED

Campaign Removed
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: campaignRemoved
definition: The user-specified campaign status is removed. Contributes to AdGroupCriterionPrimaryStatus.REMOVED.
notation: CAMPAIGN_REMOVED

Campaign Ended
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: campaignEnded
definition: The user-specified time for this campaign to end has passed. Contributes to AdGroupCriterionPrimaryStatus.ENDED.
notation: CAMPAIGN_ENDED

Ad Group Paused
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupPaused
definition: The user-specified ad group status is paused. Contributes to AdGroupCriterionPrimaryStatus.PAUSED.
notation: AD_GROUP_PAUSED

Ad Group Removed
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupRemoved
definition: The user-specified ad group status is removed. Contributes to AdGroupCriterionPrimaryStatus.REMOVED.
notation: AD_GROUP_REMOVED

Ad Group Criterion Disapproved
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionDisapproved
definition: The ad group criterion is disapproved by the ads approval system. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.
notation: AD_GROUP_CRITERION_DISAPPROVED

Ad Group Criterion Rarely Served
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionRarelyServed
definition: The ad group criterion is rarely served. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.
notation: AD_GROUP_CRITERION_RARELY_SERVED

Ad Group Criterion Low Quality
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionLowQuality
definition: The ad group criterion has a low quality score. Contributes to AdGroupCriterionPrimaryStatus.LIMITED.
notation: AD_GROUP_CRITERION_LOW_QUALITY

Ad Group Criterion Under Review
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionUnderReview
definition: The ad group criterion is under review. Contributes to AdGroupCriterionPrimaryStatus.PENDING.
notation: AD_GROUP_CRITERION_UNDER_REVIEW

Ad Group Criterion Pending Review
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionPendingReview
definition: The ad group criterion is pending review. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.
notation: AD_GROUP_CRITERION_PENDING_REVIEW

Ad Group Criterion Below First Page Bid
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionBelowFirstPageBid
definition: The ad group criterion's bid is below the value necessary to serve on the first page. Contributes to AdGroupCriterionPrimaryStatus.LIMITED.
notation: AD_GROUP_CRITERION_BELOW_FIRST_PAGE_BID

Ad Group Criterion Negative
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionNegative
definition: The ad group criterion is negative. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.
notation: AD_GROUP_CRITERION_NEGATIVE

Ad Group Criterion Restricted
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionRestricted
definition: The ad group criterion is restricted. Contributes to AdGroupCriterionPrimaryStatus.NOT_ELIGIBLE.
notation: AD_GROUP_CRITERION_RESTRICTED

Ad Group Criterion Paused
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionPaused
definition: The user-specified ad group criterion status is paused. Contributes to AdGroupCriterionPrimaryStatus.PAUSED.
notation: AD_GROUP_CRITERION_PAUSED

Ad Group Criterion Paused Due To Low Activity
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionPausedDueToLowActivity
definition: The ad group criterion has been paused due to prolonged low activity in serving. Contributes to AdGroupCriterionPrimaryStatus.PAUSED.
notation: AD_GROUP_CRITERION_PAUSED_DUE_TO_LOW_ACTIVITY

Ad Group Criterion Removed
type: Concept
in scheme: AdGroupCriterionPrimaryStatusReasons
top concept of: AdGroupCriterionPrimaryStatusReasons
alternative label: adGroupCriterionRemoved
definition: The user-specified ad group criterion status is removed. Contributes to AdGroupCriterionPrimaryStatus.REMOVED.
notation: AD_GROUP_CRITERION_REMOVED

AdGroupCriterionQualityInfoCreativeQualityScore
type: ConceptScheme
comment: Values AdGroupCriterionQualityInfo.creativeQualityScore accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Below Average
has top concept: Average
has top concept: Above Average

Unspecified
type: Concept
in scheme: AdGroupCriterionQualityInfoCreativeQualityScore
top concept of: AdGroupCriterionQualityInfoCreativeQualityScore
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionQualityInfoCreativeQualityScore
top concept of: AdGroupCriterionQualityInfoCreativeQualityScore
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Below Average
type: Concept
in scheme: AdGroupCriterionQualityInfoCreativeQualityScore
top concept of: AdGroupCriterionQualityInfoCreativeQualityScore
alternative label: belowAverage
definition: Quality of the creative is below average.
notation: BELOW_AVERAGE

Average
type: Concept
in scheme: AdGroupCriterionQualityInfoCreativeQualityScore
top concept of: AdGroupCriterionQualityInfoCreativeQualityScore
alternative label: average
definition: Quality of the creative is average.
notation: AVERAGE

Above Average
type: Concept
in scheme: AdGroupCriterionQualityInfoCreativeQualityScore
top concept of: AdGroupCriterionQualityInfoCreativeQualityScore
alternative label: aboveAverage
definition: Quality of the creative is above average.
notation: ABOVE_AVERAGE

AdGroupCriterionQualityInfoPostClickQualityScore
type: ConceptScheme
comment: Values AdGroupCriterionQualityInfo.postClickQualityScore accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Below Average
has top concept: Average
has top concept: Above Average

Unspecified
type: Concept
in scheme: AdGroupCriterionQualityInfoPostClickQualityScore
top concept of: AdGroupCriterionQualityInfoPostClickQualityScore
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionQualityInfoPostClickQualityScore
top concept of: AdGroupCriterionQualityInfoPostClickQualityScore
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Below Average
type: Concept
in scheme: AdGroupCriterionQualityInfoPostClickQualityScore
top concept of: AdGroupCriterionQualityInfoPostClickQualityScore
alternative label: belowAverage
definition: Quality of the creative is below average.
notation: BELOW_AVERAGE

Average
type: Concept
in scheme: AdGroupCriterionQualityInfoPostClickQualityScore
top concept of: AdGroupCriterionQualityInfoPostClickQualityScore
alternative label: average
definition: Quality of the creative is average.
notation: AVERAGE

Above Average
type: Concept
in scheme: AdGroupCriterionQualityInfoPostClickQualityScore
top concept of: AdGroupCriterionQualityInfoPostClickQualityScore
alternative label: aboveAverage
definition: Quality of the creative is above average.
notation: ABOVE_AVERAGE

AdGroupCriterionQualityInfoSearchPredictedCtr
type: ConceptScheme
comment: Values AdGroupCriterionQualityInfo.searchPredictedCtr accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Below Average
has top concept: Average
has top concept: Above Average

Unspecified
type: Concept
in scheme: AdGroupCriterionQualityInfoSearchPredictedCtr
top concept of: AdGroupCriterionQualityInfoSearchPredictedCtr
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionQualityInfoSearchPredictedCtr
top concept of: AdGroupCriterionQualityInfoSearchPredictedCtr
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Below Average
type: Concept
in scheme: AdGroupCriterionQualityInfoSearchPredictedCtr
top concept of: AdGroupCriterionQualityInfoSearchPredictedCtr
alternative label: belowAverage
definition: Quality of the creative is below average.
notation: BELOW_AVERAGE

Average
type: Concept
in scheme: AdGroupCriterionQualityInfoSearchPredictedCtr
top concept of: AdGroupCriterionQualityInfoSearchPredictedCtr
alternative label: average
definition: Quality of the creative is average.
notation: AVERAGE

Above Average
type: Concept
in scheme: AdGroupCriterionQualityInfoSearchPredictedCtr
top concept of: AdGroupCriterionQualityInfoSearchPredictedCtr
alternative label: aboveAverage
definition: Quality of the creative is above average.
notation: ABOVE_AVERAGE

AdGroupCriterionSimulationModificationMethod
type: ConceptScheme
comment: Values AdGroupCriterionSimulation.modificationMethod accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Uniform
has top concept: Default
has top concept: Scaling

Unspecified
type: Concept
in scheme: AdGroupCriterionSimulationModificationMethod
top concept of: AdGroupCriterionSimulationModificationMethod
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionSimulationModificationMethod
top concept of: AdGroupCriterionSimulationModificationMethod
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Uniform
type: Concept
in scheme: AdGroupCriterionSimulationModificationMethod
top concept of: AdGroupCriterionSimulationModificationMethod
alternative label: uniform
definition: The values in a simulation were applied to all children of a given resource uniformly. Overrides on child resources were not respected.
notation: UNIFORM

Default
type: Concept
in scheme: AdGroupCriterionSimulationModificationMethod
top concept of: AdGroupCriterionSimulationModificationMethod
alternative label: default
definition: The values in a simulation were applied to the given resource. Overrides on child resources were respected, and traffic estimates do not include these resources.
notation: DEFAULT

Scaling
type: Concept
in scheme: AdGroupCriterionSimulationModificationMethod
top concept of: AdGroupCriterionSimulationModificationMethod
alternative label: scaling
definition: The values in a simulation were all scaled by the same factor. For example, in a simulated TargetCpa campaign, the campaign target and all ad group targets were scaled by a factor of X.
notation: SCALING

AdGroupCriterionSimulationType
type: ConceptScheme
comment: Values AdGroupCriterionSimulation.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Cpc Bid
has top concept: Cpv Bid
has top concept: Target Cpa
has top concept: Bid Modifier
has top concept: Target Roas
has top concept: Percent Cpc Bid
has top concept: Target Impression Share
has top concept: Budget

Unspecified
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Cpc Bid
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: cpcBid
definition: The simulation is for a CPC bid.
notation: CPC_BID

Cpv Bid
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: cpvBid
definition: The simulation is for a CPV bid.
notation: CPV_BID

Target Cpa
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: targetCpa
definition: The simulation is for a CPA target.
notation: TARGET_CPA

Bid Modifier
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: bidModifier
definition: The simulation is for a bid modifier.
notation: BID_MODIFIER

Target Roas
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: targetRoas
definition: The simulation is for a ROAS target.
notation: TARGET_ROAS

Percent Cpc Bid
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: percentCpcBid
definition: The simulation is for a percent CPC bid.
notation: PERCENT_CPC_BID

Target Impression Share
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: targetImpressionShare
definition: The simulation is for an impression share target.
notation: TARGET_IMPRESSION_SHARE

Budget
type: Concept
in scheme: AdGroupCriterionSimulationType
top concept of: AdGroupCriterionSimulationType
alternative label: budget
definition: The simulation is for a budget.
notation: BUDGET

AdGroupCriterionStatus
type: ConceptScheme
comment: Values AdGroupCriterion.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Paused
has top concept: Removed

Unspecified
type: Concept
in scheme: AdGroupCriterionStatus
top concept of: AdGroupCriterionStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionStatus
top concept of: AdGroupCriterionStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AdGroupCriterionStatus
top concept of: AdGroupCriterionStatus
alternative label: enabled
definition: The ad group criterion is enabled.
notation: ENABLED

Paused
type: Concept
in scheme: AdGroupCriterionStatus
top concept of: AdGroupCriterionStatus
alternative label: paused
definition: The ad group criterion is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AdGroupCriterionStatus
top concept of: AdGroupCriterionStatus
alternative label: removed
definition: The ad group criterion is removed.
notation: REMOVED

AdGroupCriterionSystemServingStatus
type: ConceptScheme
comment: Values AdGroupCriterion.systemServingStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Rarely Served

Unspecified
type: Concept
in scheme: AdGroupCriterionSystemServingStatus
top concept of: AdGroupCriterionSystemServingStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionSystemServingStatus
top concept of: AdGroupCriterionSystemServingStatus
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: AdGroupCriterionSystemServingStatus
top concept of: AdGroupCriterionSystemServingStatus
alternative label: eligible
definition: Eligible.
notation: ELIGIBLE

Rarely Served
type: Concept
in scheme: AdGroupCriterionSystemServingStatus
top concept of: AdGroupCriterionSystemServingStatus
alternative label: rarelyServed
definition: Low search volume.
notation: RARELY_SERVED

AdGroupCriterionType
type: ConceptScheme
comment: Values AdGroupCriterion.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Keyword
has top concept: Placement
has top concept: Mobile App Category
has top concept: Mobile Application
has top concept: Device
has top concept: Location
has top concept: Listing Group
has top concept: Ad Schedule
has top concept: Age Range
has top concept: Gender
has top concept: Income Range
has top concept: Parental Status
has top concept: Youtube Video
has top concept: Youtube Channel
has top concept: User List
has top concept: Proximity
has top concept: Topic
has top concept: Listing Scope
has top concept: Language
has top concept: Ip Block
has top concept: Content Label
has top concept: Carrier
has top concept: User Interest
has top concept: Webpage
has top concept: Operating System Version
has top concept: App Payment Model
has top concept: Mobile Device
has top concept: Custom Affinity
has top concept: Custom Intent
has top concept: Location Group
has top concept: Custom Audience
has top concept: Combined Audience
has top concept: Keyword Theme
has top concept: Audience
has top concept: Negative Keyword List
has top concept: Local Service Id
has top concept: Search Theme
has top concept: Brand
has top concept: Brand List
has top concept: Life Event
has top concept: Webpage List
has top concept: Video Lineup
has top concept: Placement List
has top concept: Vertical Ads Item Group Rule List
has top concept: Vertical Ads Item Group Rule
has top concept: Retail Filter Bundle
has top concept: Retail Filter

Unspecified
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Keyword
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: keyword
definition: Keyword, for example, 'mars cruise'.
notation: KEYWORD

Placement
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: placement
definition: Placement, also known as Website, for example, 'www.flowers4sale.com'
notation: PLACEMENT

Mobile App Category
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: mobileAppCategory
definition: Mobile application categories to target.
notation: MOBILE_APP_CATEGORY

Mobile Application
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: mobileApplication
definition: Mobile applications to target.
notation: MOBILE_APPLICATION

Device
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: device
definition: Devices to target.
notation: DEVICE

Location
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: location
definition: Locations to target.
notation: LOCATION

Listing Group
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: listingGroup
definition: Listing groups to target.
notation: LISTING_GROUP

Ad Schedule
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: adSchedule
definition: Ad Schedule.
notation: AD_SCHEDULE

Age Range
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: ageRange
definition: Age range.
notation: AGE_RANGE

Gender
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: gender
definition: Gender.
notation: GENDER

Income Range
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: incomeRange
definition: Income Range.
notation: INCOME_RANGE

Parental Status
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: parentalStatus
definition: Parental status.
notation: PARENTAL_STATUS

Youtube Video
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: youtubeVideo
definition: YouTube Video.
notation: YOUTUBE_VIDEO

Youtube Channel
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: youtubeChannel
definition: YouTube Channel.
notation: YOUTUBE_CHANNEL

User List
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: userList
definition: User list.
notation: USER_LIST

Proximity
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: proximity
definition: Proximity.
notation: PROXIMITY

Topic
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: topic
definition: A topic target on the display network (for example, "Pets & Animals").
notation: TOPIC

Listing Scope
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: listingScope
definition: Listing scope to target.
notation: LISTING_SCOPE

Language
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: language
definition: Language.
notation: LANGUAGE

Ip Block
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: ipBlock
definition: IpBlock.
notation: IP_BLOCK

Content Label
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: contentLabel
definition: Content Label for category exclusion.
notation: CONTENT_LABEL

Carrier
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: carrier
definition: Carrier.
notation: CARRIER

User Interest
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: userInterest
definition: A category the user is interested in.
notation: USER_INTEREST

Webpage
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: webpage
definition: Webpage criterion for dynamic search ads.
notation: WEBPAGE

Operating System Version
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: operatingSystemVersion
definition: Operating system version.
notation: OPERATING_SYSTEM_VERSION

App Payment Model
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: appPaymentModel
definition: App payment model.
notation: APP_PAYMENT_MODEL

Mobile Device
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: mobileDevice
definition: Mobile device.
notation: MOBILE_DEVICE

Custom Affinity
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: customAffinity
definition: Custom affinity.
notation: CUSTOM_AFFINITY

Custom Intent
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: customIntent
definition: Custom intent.
notation: CUSTOM_INTENT

Location Group
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: locationGroup
definition: Location group.
notation: LOCATION_GROUP

Custom Audience
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: customAudience
definition: Custom audience
notation: CUSTOM_AUDIENCE

Combined Audience
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: combinedAudience
definition: Combined audience
notation: COMBINED_AUDIENCE

Keyword Theme
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: keywordTheme
definition: Smart Campaign keyword theme
notation: KEYWORD_THEME

Audience
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: audience
definition: Audience
notation: AUDIENCE

Negative Keyword List
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: negativeKeywordList
definition: Negative Keyword List
notation: NEGATIVE_KEYWORD_LIST

Local Service Id
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: localServiceId
definition: Local Services Ads Service ID.
notation: LOCAL_SERVICE_ID

Search Theme
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: searchTheme
definition: Search Theme.
notation: SEARCH_THEME

Brand
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: brand
definition: Brand
notation: BRAND

Brand List
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: brandList
definition: Brand List
notation: BRAND_LIST

Life Event
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: lifeEvent
definition: Life Event
notation: LIFE_EVENT

Webpage List
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: webpageList
definition: Webpage List
notation: WEBPAGE_LIST

Video Lineup
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: videoLineup
definition: Video lineup
notation: VIDEO_LINEUP

Placement List
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: placementList
definition: Placement List
notation: PLACEMENT_LIST

Vertical Ads Item Group Rule List
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: verticalAdsItemGroupRuleList
definition: A list of rules for item groups in Vertical Ads.
notation: VERTICAL_ADS_ITEM_GROUP_RULE_LIST

Vertical Ads Item Group Rule
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: verticalAdsItemGroupRule
definition: A rule for an item group in Vertical Ads.
notation: VERTICAL_ADS_ITEM_GROUP_RULE

Retail Filter Bundle
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: retailFilterBundle
definition: Retail Filter Bundle for linking a retail filter shared set to an ad group.
notation: RETAIL_FILTER_BUNDLE

Retail Filter
type: Concept
in scheme: AdGroupCriterionType
top concept of: AdGroupCriterionType
alternative label: retailFilter
definition: Retail Filter for defining individual tag rules or expressions within a shared set.
notation: RETAIL_FILTER

AdGroupCustomizerStatus
type: ConceptScheme
comment: Values AdGroupCustomizer.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: AdGroupCustomizerStatus
top concept of: AdGroupCustomizerStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupCustomizerStatus
top concept of: AdGroupCustomizerStatus
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AdGroupCustomizerStatus
top concept of: AdGroupCustomizerStatus
alternative label: enabled
definition: The customizer value is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: AdGroupCustomizerStatus
top concept of: AdGroupCustomizerStatus
alternative label: removed
definition: The customizer value is removed.
notation: REMOVED

AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
type: ConceptScheme
comment: Values AdGroupDemandGenAdGroupSettingsDemandGenChannelControls.channelConfig accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Channel Strategy
has top concept: Selected Channels

Unspecified
type: Concept
in scheme: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
top concept of: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
top concept of: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Channel Strategy
type: Concept
in scheme: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
top concept of: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
alternative label: channelStrategy
definition: The channel controls configuration uses a general channel strategy; individual channels are not configured separately.
notation: CHANNEL_STRATEGY

Selected Channels
type: Concept
in scheme: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
top concept of: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelConfig
alternative label: selectedChannels
definition: The channel controls configuration explicitly defines the selected channels.
notation: SELECTED_CHANNELS

AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
type: ConceptScheme
comment: Values AdGroupDemandGenAdGroupSettingsDemandGenChannelControls.channelStrategy accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: All Channels
has top concept: All Owned And Operated Channels

Unspecified
type: Concept
in scheme: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
top concept of: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
top concept of: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

All Channels
type: Concept
in scheme: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
top concept of: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
alternative label: allChannels
definition: All channels are enabled.
notation: ALL_CHANNELS

All Owned And Operated Channels
type: Concept
in scheme: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
top concept of: AdGroupDemandGenAdGroupSettingsDemandGenChannelControlsChannelStrategy
alternative label: allOwnedAndOperatedChannels
definition: All Google-owned and operated channels are enabled; third-party channels (e.g., Display) are disabled.
notation: ALL_OWNED_AND_OPERATED_CHANNELS

AdGroupDisplayCustomBidDimension
type: ConceptScheme
comment: Values AdGroup.displayCustomBidDimension accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Keyword
has top concept: Audience
has top concept: Topic
has top concept: Gender
has top concept: Age Range
has top concept: Placement
has top concept: Parental Status
has top concept: Income Range

Unspecified
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Keyword
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: keyword
definition: Keyword criteria, for example, 'mars cruise'. KEYWORD may be used as a custom bid dimension. Keywords are always a targeting dimension, so may not be set as a target "ALL" dimension with TargetRestriction.
notation: KEYWORD

Audience
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: audience
definition: Audience criteria, which include user list, user interest, custom affinity, and custom in market.
notation: AUDIENCE

Topic
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: topic
definition: Topic criteria for targeting categories of content, for example, 'category::Animals>Pets' Used for Display and Video targeting.
notation: TOPIC

Gender
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: gender
definition: Criteria for targeting gender.
notation: GENDER

Age Range
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: ageRange
definition: Criteria for targeting age ranges.
notation: AGE_RANGE

Placement
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: placement
definition: Placement criteria, which include websites like 'www.flowers4sale.com', as well as mobile applications, mobile app categories, YouTube videos, and YouTube channels.
notation: PLACEMENT

Parental Status
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: parentalStatus
definition: Criteria for parental status targeting.
notation: PARENTAL_STATUS

Income Range
type: Concept
in scheme: AdGroupDisplayCustomBidDimension
top concept of: AdGroupDisplayCustomBidDimension
alternative label: incomeRange
definition: Criteria for income range targeting.
notation: INCOME_RANGE

AdGroupEffectiveTargetCpaSource
type: ConceptScheme
comment: Values AdGroup.effectiveTargetCpaSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Bidding Strategy
has top concept: Ad Group
has top concept: Ad Group Criterion

Unspecified
type: Concept
in scheme: AdGroupEffectiveTargetCpaSource
top concept of: AdGroupEffectiveTargetCpaSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupEffectiveTargetCpaSource
top concept of: AdGroupEffectiveTargetCpaSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Bidding Strategy
type: Concept
in scheme: AdGroupEffectiveTargetCpaSource
top concept of: AdGroupEffectiveTargetCpaSource
alternative label: campaignBiddingStrategy
definition: Effective bid or target is inherited from campaign bidding strategy.
notation: CAMPAIGN_BIDDING_STRATEGY

Ad Group
type: Concept
in scheme: AdGroupEffectiveTargetCpaSource
top concept of: AdGroupEffectiveTargetCpaSource
alternative label: adGroup
definition: The bid or target is defined on the ad group.
notation: AD_GROUP

Ad Group Criterion
type: Concept
in scheme: AdGroupEffectiveTargetCpaSource
top concept of: AdGroupEffectiveTargetCpaSource
alternative label: adGroupCriterion
definition: The bid or target is defined on the ad group criterion.
notation: AD_GROUP_CRITERION

AdGroupEffectiveTargetCpcSource
type: ConceptScheme
comment: Values AdGroup.effectiveTargetCpcSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Bidding Strategy
has top concept: Ad Group
has top concept: Ad Group Criterion

Unspecified
type: Concept
in scheme: AdGroupEffectiveTargetCpcSource
top concept of: AdGroupEffectiveTargetCpcSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupEffectiveTargetCpcSource
top concept of: AdGroupEffectiveTargetCpcSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Bidding Strategy
type: Concept
in scheme: AdGroupEffectiveTargetCpcSource
top concept of: AdGroupEffectiveTargetCpcSource
alternative label: campaignBiddingStrategy
definition: Effective bid or target is inherited from campaign bidding strategy.
notation: CAMPAIGN_BIDDING_STRATEGY

Ad Group
type: Concept
in scheme: AdGroupEffectiveTargetCpcSource
top concept of: AdGroupEffectiveTargetCpcSource
alternative label: adGroup
definition: The bid or target is defined on the ad group.
notation: AD_GROUP

Ad Group Criterion
type: Concept
in scheme: AdGroupEffectiveTargetCpcSource
top concept of: AdGroupEffectiveTargetCpcSource
alternative label: adGroupCriterion
definition: The bid or target is defined on the ad group criterion.
notation: AD_GROUP_CRITERION

AdGroupEffectiveTargetRoasSource
type: ConceptScheme
comment: Values AdGroup.effectiveTargetRoasSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Bidding Strategy
has top concept: Ad Group
has top concept: Ad Group Criterion

Unspecified
type: Concept
in scheme: AdGroupEffectiveTargetRoasSource
top concept of: AdGroupEffectiveTargetRoasSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupEffectiveTargetRoasSource
top concept of: AdGroupEffectiveTargetRoasSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Bidding Strategy
type: Concept
in scheme: AdGroupEffectiveTargetRoasSource
top concept of: AdGroupEffectiveTargetRoasSource
alternative label: campaignBiddingStrategy
definition: Effective bid or target is inherited from campaign bidding strategy.
notation: CAMPAIGN_BIDDING_STRATEGY

Ad Group
type: Concept
in scheme: AdGroupEffectiveTargetRoasSource
top concept of: AdGroupEffectiveTargetRoasSource
alternative label: adGroup
definition: The bid or target is defined on the ad group.
notation: AD_GROUP

Ad Group Criterion
type: Concept
in scheme: AdGroupEffectiveTargetRoasSource
top concept of: AdGroupEffectiveTargetRoasSource
alternative label: adGroupCriterion
definition: The bid or target is defined on the ad group criterion.
notation: AD_GROUP_CRITERION

AdGroupExcludedParentAssetFieldTypes
type: ConceptScheme
comment: Values AdGroup.excludedParentAssetFieldTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: AdGroupExcludedParentAssetFieldTypes
top concept of: AdGroupExcludedParentAssetFieldTypes
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

AdGroupExcludedParentAssetSetTypes
type: ConceptScheme
comment: Values AdGroup.excludedParentAssetSetTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Page Feed
has top concept: Dynamic Education
has top concept: Merchant Center Feed
has top concept: Dynamic Real Estate
has top concept: Dynamic Custom
has top concept: Dynamic Hotels And Rentals
has top concept: Dynamic Flights
has top concept: Dynamic Travel
has top concept: Dynamic Local
has top concept: Dynamic Jobs
has top concept: Location Sync
has top concept: Business Profile Dynamic Location Group
has top concept: Chain Dynamic Location Group
has top concept: Static Location Group
has top concept: Hotel Property
has top concept: Travel Feed

Unspecified
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Page Feed
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: pageFeed
definition: Page asset set.
notation: PAGE_FEED

Dynamic Education
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: dynamicEducation
definition: Dynamic education asset set.
notation: DYNAMIC_EDUCATION

Merchant Center Feed
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: merchantCenterFeed
definition: Google Merchant Center asset set.
notation: MERCHANT_CENTER_FEED

Dynamic Real Estate
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: dynamicRealEstate
definition: Dynamic real estate asset set.
notation: DYNAMIC_REAL_ESTATE

Dynamic Custom
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: dynamicCustom
definition: Dynamic custom asset set.
notation: DYNAMIC_CUSTOM

Dynamic Hotels And Rentals
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: dynamicHotelsAndRentals
definition: Dynamic hotels and rentals asset set.
notation: DYNAMIC_HOTELS_AND_RENTALS

Dynamic Flights
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: dynamicFlights
definition: Dynamic flights asset set.
notation: DYNAMIC_FLIGHTS

Dynamic Travel
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: dynamicTravel
definition: Dynamic travel asset set.
notation: DYNAMIC_TRAVEL

Dynamic Local
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: dynamicLocal
definition: Dynamic local asset set.
notation: DYNAMIC_LOCAL

Dynamic Jobs
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: dynamicJobs
definition: Dynamic jobs asset set.
notation: DYNAMIC_JOBS

Location Sync
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: locationSync
definition: Location sync level asset set.
notation: LOCATION_SYNC

Business Profile Dynamic Location Group
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: businessProfileDynamicLocationGroup
definition: Business Profile location group asset set.
notation: BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP

Chain Dynamic Location Group
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: chainDynamicLocationGroup
definition: Chain location group asset set which can be used for both owned locations and affiliate locations.
notation: CHAIN_DYNAMIC_LOCATION_GROUP

Static Location Group
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: staticLocationGroup
definition: Static location group asset set which can be used for both owned locations and affiliate locations.
notation: STATIC_LOCATION_GROUP

Hotel Property
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: hotelProperty
definition: Hotel Property asset set which is used to link a hotel property feed to Performance Max for travel goals campaigns.
notation: HOTEL_PROPERTY

Travel Feed
type: Concept
in scheme: AdGroupExcludedParentAssetSetTypes
top concept of: AdGroupExcludedParentAssetSetTypes
alternative label: travelFeed
definition: Travel Feed asset set type. Can represent either a Hotel feed or a Things to Do (activities) feed.
notation: TRAVEL_FEED

AdGroupPrimaryStatus
type: ConceptScheme
comment: Values AdGroup.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Pending
has top concept: Not Eligible
has top concept: Limited

Unspecified
type: Concept
in scheme: AdGroupPrimaryStatus
top concept of: AdGroupPrimaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupPrimaryStatus
top concept of: AdGroupPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: AdGroupPrimaryStatus
top concept of: AdGroupPrimaryStatus
alternative label: eligible
definition: The ad group is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: AdGroupPrimaryStatus
top concept of: AdGroupPrimaryStatus
alternative label: paused
definition: The ad group is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AdGroupPrimaryStatus
top concept of: AdGroupPrimaryStatus
alternative label: removed
definition: The ad group is removed.
notation: REMOVED

Pending
type: Concept
in scheme: AdGroupPrimaryStatus
top concept of: AdGroupPrimaryStatus
alternative label: pending
definition: The ad group may serve in the future.
notation: PENDING

Not Eligible
type: Concept
in scheme: AdGroupPrimaryStatus
top concept of: AdGroupPrimaryStatus
alternative label: notEligible
definition: The ad group is not eligible to serve.
notation: NOT_ELIGIBLE

Limited
type: Concept
in scheme: AdGroupPrimaryStatus
top concept of: AdGroupPrimaryStatus
alternative label: limited
definition: The ad group has limited servability.
notation: LIMITED

AdGroupPrimaryStatusReasons
type: ConceptScheme
comment: Values AdGroup.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Removed
has top concept: Campaign Paused
has top concept: Campaign Pending
has top concept: Campaign Ended
has top concept: Ad Group Paused
has top concept: Ad Group Removed
has top concept: Ad Group Incomplete
has top concept: Keywords Paused
has top concept: No Keywords
has top concept: Ad Group Ads Paused
has top concept: No Ad Group Ads
has top concept: Has Ads Disapproved
has top concept: Has Ads Limited By Policy
has top concept: Most Ads Under Review
has top concept: Campaign Draft
has top concept: Ad Group Paused Due To Low Activity

Unspecified
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Removed
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: campaignRemoved
definition: The user-specified campaign status is removed. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_REMOVED

Campaign Paused
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: campaignPaused
definition: The user-specified campaign status is paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_PAUSED

Campaign Pending
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: campaignPending
definition: The user-specified time for this campaign to start is in the future. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE
notation: CAMPAIGN_PENDING

Campaign Ended
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: campaignEnded
definition: The user-specified time for this campaign to end has passed. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_ENDED

Ad Group Paused
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: adGroupPaused
definition: The user-specified ad group status is paused. Contributes to AdGroupPrimaryStatus.PAUSED.
notation: AD_GROUP_PAUSED

Ad Group Removed
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: adGroupRemoved
definition: The user-specified ad group status is removed. Contributes to AdGroupPrimaryStatus.REMOVED.
notation: AD_GROUP_REMOVED

Ad Group Incomplete
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: adGroupIncomplete
definition: The construction of this ad group is not yet complete. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: AD_GROUP_INCOMPLETE

Keywords Paused
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: keywordsPaused
definition: The user-specified keyword statuses in this ad group are all paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: KEYWORDS_PAUSED

No Keywords
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: noKeywords
definition: No eligible keywords exist in this ad group. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: NO_KEYWORDS

Ad Group Ads Paused
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: adGroupAdsPaused
definition: The user-specified ad group ads statuses in this ad group are all paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: AD_GROUP_ADS_PAUSED

No Ad Group Ads
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: noAdGroupAds
definition: No eligible ad group ads exist in this ad group. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: NO_AD_GROUP_ADS

Has Ads Disapproved
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: hasAdsDisapproved
definition: Policy status reason when at least one ad is disapproved. Contributes to multiple AdGroupPrimaryStatus.
notation: HAS_ADS_DISAPPROVED

Has Ads Limited By Policy
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: hasAdsLimitedByPolicy
definition: Policy status reason when at least one ad is limited by policy. Contributes to multiple AdGroupPrimaryStatus.
notation: HAS_ADS_LIMITED_BY_POLICY

Most Ads Under Review
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: mostAdsUnderReview
definition: Policy status reason when most ads are pending review. Contributes to AdGroupPrimaryStatus.PENDING.
notation: MOST_ADS_UNDER_REVIEW

Campaign Draft
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: campaignDraft
definition: The AdGroup belongs to a Draft campaign. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_DRAFT

Ad Group Paused Due To Low Activity
type: Concept
in scheme: AdGroupPrimaryStatusReasons
top concept of: AdGroupPrimaryStatusReasons
alternative label: adGroupPausedDueToLowActivity
definition: Ad group has been paused due to prolonged low activity in serving. Contributes to AdGroupPrimaryStatus.PAUSED.
notation: AD_GROUP_PAUSED_DUE_TO_LOW_ACTIVITY

AdGroupSimulationModificationMethod
type: ConceptScheme
comment: Values AdGroupSimulation.modificationMethod accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Uniform
has top concept: Default
has top concept: Scaling

Unspecified
type: Concept
in scheme: AdGroupSimulationModificationMethod
top concept of: AdGroupSimulationModificationMethod
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupSimulationModificationMethod
top concept of: AdGroupSimulationModificationMethod
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Uniform
type: Concept
in scheme: AdGroupSimulationModificationMethod
top concept of: AdGroupSimulationModificationMethod
alternative label: uniform
definition: The values in a simulation were applied to all children of a given resource uniformly. Overrides on child resources were not respected.
notation: UNIFORM

Default
type: Concept
in scheme: AdGroupSimulationModificationMethod
top concept of: AdGroupSimulationModificationMethod
alternative label: default
definition: The values in a simulation were applied to the given resource. Overrides on child resources were respected, and traffic estimates do not include these resources.
notation: DEFAULT

Scaling
type: Concept
in scheme: AdGroupSimulationModificationMethod
top concept of: AdGroupSimulationModificationMethod
alternative label: scaling
definition: The values in a simulation were all scaled by the same factor. For example, in a simulated TargetCpa campaign, the campaign target and all ad group targets were scaled by a factor of X.
notation: SCALING

AdGroupSimulationType
type: ConceptScheme
comment: Values AdGroupSimulation.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Cpc Bid
has top concept: Cpv Bid
has top concept: Target Cpa
has top concept: Bid Modifier
has top concept: Target Roas
has top concept: Percent Cpc Bid
has top concept: Target Impression Share
has top concept: Budget

Unspecified
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Cpc Bid
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: cpcBid
definition: The simulation is for a CPC bid.
notation: CPC_BID

Cpv Bid
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: cpvBid
definition: The simulation is for a CPV bid.
notation: CPV_BID

Target Cpa
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: targetCpa
definition: The simulation is for a CPA target.
notation: TARGET_CPA

Bid Modifier
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: bidModifier
definition: The simulation is for a bid modifier.
notation: BID_MODIFIER

Target Roas
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: targetRoas
definition: The simulation is for a ROAS target.
notation: TARGET_ROAS

Percent Cpc Bid
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: percentCpcBid
definition: The simulation is for a percent CPC bid.
notation: PERCENT_CPC_BID

Target Impression Share
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: targetImpressionShare
definition: The simulation is for an impression share target.
notation: TARGET_IMPRESSION_SHARE

Budget
type: Concept
in scheme: AdGroupSimulationType
top concept of: AdGroupSimulationType
alternative label: budget
definition: The simulation is for a budget.
notation: BUDGET

AdGroupStatus
type: ConceptScheme
comment: Values AdGroup.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Paused
has top concept: Removed

Unspecified
type: Concept
in scheme: AdGroupStatus
top concept of: AdGroupStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupStatus
top concept of: AdGroupStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AdGroupStatus
top concept of: AdGroupStatus
alternative label: enabled
definition: The ad group is enabled.
notation: ENABLED

Paused
type: Concept
in scheme: AdGroupStatus
top concept of: AdGroupStatus
alternative label: paused
definition: The ad group is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AdGroupStatus
top concept of: AdGroupStatus
alternative label: removed
definition: The ad group is removed.
notation: REMOVED

AdGroupType
type: ConceptScheme
comment: Values AdGroup.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search Standard
has top concept: Display Standard
has top concept: Shopping Product Ads
has top concept: Hotel Ads
has top concept: Shopping Smart Ads
has top concept: Video Bumper
has top concept: Video True View In Stream
has top concept: Video True View In Display
has top concept: Video Non Skippable In Stream
has top concept: Search Dynamic Ads
has top concept: Shopping Comparison Listing Ads
has top concept: Promoted Hotel Ads
has top concept: Video Responsive
has top concept: Video Efficient Reach
has top concept: Smart Campaign Ads
has top concept: Travel Ads
has top concept: Youtube Audio

Unspecified
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: unspecified
definition: The type has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Search Standard
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: searchStandard
definition: The default ad group type for Search campaigns.
notation: SEARCH_STANDARD

Display Standard
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: displayStandard
definition: The default ad group type for Display campaigns.
notation: DISPLAY_STANDARD

Shopping Product Ads
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: shoppingProductAds
definition: The ad group type for Shopping campaigns serving standard product ads.
notation: SHOPPING_PRODUCT_ADS

Hotel Ads
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: hotelAds
definition: The default ad group type for Hotel campaigns.
notation: HOTEL_ADS

Shopping Smart Ads
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: shoppingSmartAds
definition: The type for ad groups in Smart Shopping campaigns.
notation: SHOPPING_SMART_ADS

Video Bumper
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: videoBumper
definition: Short unskippable in-stream video ads.
notation: VIDEO_BUMPER

Video True View In Stream
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: videoTrueViewInStream
definition: TrueView (skippable) in-stream video ads.
notation: VIDEO_TRUE_VIEW_IN_STREAM

Video True View In Display
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: videoTrueViewInDisplay
definition: TrueView in-display video ads.
notation: VIDEO_TRUE_VIEW_IN_DISPLAY

Video Non Skippable In Stream
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: videoNonSkippableInStream
definition: Unskippable in-stream video ads.
notation: VIDEO_NON_SKIPPABLE_IN_STREAM

Search Dynamic Ads
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: searchDynamicAds
definition: Ad group type for Dynamic Search Ads ad groups.
notation: SEARCH_DYNAMIC_ADS

Shopping Comparison Listing Ads
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: shoppingComparisonListingAds
definition: The type for ad groups in Shopping Comparison Listing campaigns.
notation: SHOPPING_COMPARISON_LISTING_ADS

Promoted Hotel Ads
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: promotedHotelAds
definition: The ad group type for Promoted Hotel ad groups.
notation: PROMOTED_HOTEL_ADS

Video Responsive
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: videoResponsive
definition: Video responsive ad groups.
notation: VIDEO_RESPONSIVE

Video Efficient Reach
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: videoEfficientReach
definition: Video efficient reach ad groups.
notation: VIDEO_EFFICIENT_REACH

Smart Campaign Ads
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: smartCampaignAds
definition: Ad group type for Smart campaigns.
notation: SMART_CAMPAIGN_ADS

Travel Ads
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: travelAds
definition: Ad group type for Travel campaigns.
notation: TRAVEL_ADS

Youtube Audio
type: Concept
in scheme: AdGroupType
top concept of: AdGroupType
alternative label: youtubeAudio
definition: Ad group type for YouTube Audio campaigns.
notation: YOUTUBE_AUDIO

AdScheduleInfoDayOfWeek
type: ConceptScheme
comment: Values AdScheduleInfo.dayOfWeek accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Monday
has top concept: Tuesday
has top concept: Wednesday
has top concept: Thursday
has top concept: Friday
has top concept: Saturday
has top concept: Sunday

Unspecified
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Monday
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: monday
definition: Monday.
notation: MONDAY

Tuesday
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: tuesday
definition: Tuesday.
notation: TUESDAY

Wednesday
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: wednesday
definition: Wednesday.
notation: WEDNESDAY

Thursday
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: thursday
definition: Thursday.
notation: THURSDAY

Friday
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: friday
definition: Friday.
notation: FRIDAY

Saturday
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: saturday
definition: Saturday.
notation: SATURDAY

Sunday
type: Concept
in scheme: AdScheduleInfoDayOfWeek
top concept of: AdScheduleInfoDayOfWeek
alternative label: sunday
definition: Sunday.
notation: SUNDAY

AdScheduleInfoEndMinute
type: ConceptScheme
comment: Values AdScheduleInfo.endMinute accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Zero
has top concept: Fifteen
has top concept: Thirty
has top concept: Forty Five

Unspecified
type: Concept
in scheme: AdScheduleInfoEndMinute
top concept of: AdScheduleInfoEndMinute
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdScheduleInfoEndMinute
top concept of: AdScheduleInfoEndMinute
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Zero
type: Concept
in scheme: AdScheduleInfoEndMinute
top concept of: AdScheduleInfoEndMinute
alternative label: zero
definition: Zero minutes past the hour.
notation: ZERO

Fifteen
type: Concept
in scheme: AdScheduleInfoEndMinute
top concept of: AdScheduleInfoEndMinute
alternative label: fifteen
definition: Fifteen minutes past the hour.
notation: FIFTEEN

Thirty
type: Concept
in scheme: AdScheduleInfoEndMinute
top concept of: AdScheduleInfoEndMinute
alternative label: thirty
definition: Thirty minutes past the hour.
notation: THIRTY

Forty Five
type: Concept
in scheme: AdScheduleInfoEndMinute
top concept of: AdScheduleInfoEndMinute
alternative label: fortyFive
definition: Forty-five minutes past the hour.
notation: FORTY_FIVE

AdScheduleInfoStartMinute
type: ConceptScheme
comment: Values AdScheduleInfo.startMinute accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Zero
has top concept: Fifteen
has top concept: Thirty
has top concept: Forty Five

Unspecified
type: Concept
in scheme: AdScheduleInfoStartMinute
top concept of: AdScheduleInfoStartMinute
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdScheduleInfoStartMinute
top concept of: AdScheduleInfoStartMinute
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Zero
type: Concept
in scheme: AdScheduleInfoStartMinute
top concept of: AdScheduleInfoStartMinute
alternative label: zero
definition: Zero minutes past the hour.
notation: ZERO

Fifteen
type: Concept
in scheme: AdScheduleInfoStartMinute
top concept of: AdScheduleInfoStartMinute
alternative label: fifteen
definition: Fifteen minutes past the hour.
notation: FIFTEEN

Thirty
type: Concept
in scheme: AdScheduleInfoStartMinute
top concept of: AdScheduleInfoStartMinute
alternative label: thirty
definition: Thirty minutes past the hour.
notation: THIRTY

Forty Five
type: Concept
in scheme: AdScheduleInfoStartMinute
top concept of: AdScheduleInfoStartMinute
alternative label: fortyFive
definition: Forty-five minutes past the hour.
notation: FORTY_FIVE

AdStrengthActionItemActionItemType
type: ConceptScheme
comment: Values AdStrengthActionItem.actionItemType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Add Asset

Unspecified
type: Concept
in scheme: AdStrengthActionItemActionItemType
top concept of: AdStrengthActionItemActionItemType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdStrengthActionItemActionItemType
top concept of: AdStrengthActionItemActionItemType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Add Asset
type: Concept
in scheme: AdStrengthActionItemActionItemType
top concept of: AdStrengthActionItemActionItemType
alternative label: addAsset
definition: This action item suggests adding an asset to the asset group.
notation: ADD_ASSET

AdStrengthActionItemAddAssetDetailsAssetFieldType
type: ConceptScheme
comment: Values AdStrengthActionItemAddAssetDetails.assetFieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsAssetFieldType
top concept of: AdStrengthActionItemAddAssetDetailsAssetFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
type: ConceptScheme
comment: Values AdStrengthActionItemAddAssetDetails.videoAspectRatioRequirement accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Horizontal
has top concept: Square
has top concept: Vertical

Unspecified
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
top concept of: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
top concept of: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Horizontal
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
top concept of: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
alternative label: horizontal
definition: The video requires a horizontal aspect ratio.
notation: HORIZONTAL

Square
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
top concept of: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
alternative label: square
definition: The video requires a square aspect ratio.
notation: SQUARE

Vertical
type: Concept
in scheme: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
top concept of: AdStrengthActionItemAddAssetDetailsVideoAspectRatioRequirement
alternative label: vertical
definition: The video requires a vertical aspect ratio.
notation: VERTICAL

AdSystemManagedResourceSource
type: ConceptScheme
comment: Values Ad.systemManagedResourceSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Ad Variations

Unspecified
type: Concept
in scheme: AdSystemManagedResourceSource
top concept of: AdSystemManagedResourceSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdSystemManagedResourceSource
top concept of: AdSystemManagedResourceSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Ad Variations
type: Concept
in scheme: AdSystemManagedResourceSource
top concept of: AdSystemManagedResourceSource
alternative label: adVariations
definition: Generated ad variations experiment ad.
notation: AD_VARIATIONS

AdTextAssetAssetPerformanceLabel
type: ConceptScheme
comment: Values AdTextAsset.assetPerformanceLabel accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: Learning
has top concept: Low
has top concept: Good
has top concept: Best
has top concept: Not Applicable

Unspecified
type: Concept
in scheme: AdTextAssetAssetPerformanceLabel
top concept of: AdTextAssetAssetPerformanceLabel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdTextAssetAssetPerformanceLabel
top concept of: AdTextAssetAssetPerformanceLabel
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: AdTextAssetAssetPerformanceLabel
top concept of: AdTextAssetAssetPerformanceLabel
alternative label: pending
definition: This asset does not yet have any performance informantion. This may be because it is still under review.
notation: PENDING

Learning
type: Concept
in scheme: AdTextAssetAssetPerformanceLabel
top concept of: AdTextAssetAssetPerformanceLabel
alternative label: learning
definition: The asset has started getting impressions but the stats are not statistically significant enough to get an asset performance label.
notation: LEARNING

Low
type: Concept
in scheme: AdTextAssetAssetPerformanceLabel
top concept of: AdTextAssetAssetPerformanceLabel
alternative label: low
definition: Worst performing assets.
notation: LOW

Good
type: Concept
in scheme: AdTextAssetAssetPerformanceLabel
top concept of: AdTextAssetAssetPerformanceLabel
alternative label: good
definition: Good performing assets.
notation: GOOD

Best
type: Concept
in scheme: AdTextAssetAssetPerformanceLabel
top concept of: AdTextAssetAssetPerformanceLabel
alternative label: best
definition: Best performing assets.
notation: BEST

Not Applicable
type: Concept
in scheme: AdTextAssetAssetPerformanceLabel
top concept of: AdTextAssetAssetPerformanceLabel
alternative label: notApplicable
definition: Performance label cannot be assigned to this asset. This may be because it's not used by asset based creatives.
notation: NOT_APPLICABLE

AdTextAssetPinnedField
type: ConceptScheme
comment: Values AdTextAsset.pinnedField accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline1
has top concept: Headline2
has top concept: Headline3
has top concept: Description1
has top concept: Description2
has top concept: Headline
has top concept: Headline In Portrait
has top concept: Long Headline
has top concept: Description
has top concept: Description In Portrait
has top concept: Business Name In Portrait
has top concept: Business Name
has top concept: Marketing Image
has top concept: Marketing Image In Portrait
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Call To Action
has top concept: You Tube Video
has top concept: Sitelink
has top concept: Call
has top concept: Mobile App
has top concept: Callout
has top concept: Structured Snippet
has top concept: Price
has top concept: Promotion
has top concept: Ad Image
has top concept: Lead Form
has top concept: Business Logo
has top concept: Description Prefix
has top concept: Headline As Sitelink Position One
has top concept: Headline As Sitelink Position Two
has top concept: Description Line Headline As Sitelink Position One
has top concept: Description Line Headline As Sitelink Position Two

Unspecified
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Headline1
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: headline1
definition: The asset is used in headline 1.
notation: HEADLINE_1

Headline2
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: headline2
definition: The asset is used in headline 2.
notation: HEADLINE_2

Headline3
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: headline3
definition: The asset is used in headline 3.
notation: HEADLINE_3

Description1
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: description1
definition: The asset is used in description 1.
notation: DESCRIPTION_1

Description2
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: description2
definition: The asset is used in description 2.
notation: DESCRIPTION_2

Headline
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: headline
definition: The asset was used in a headline. Use this only if there is only one headline in the ad. Otherwise, use the HEADLINE_1, HEADLINE_2 or HEADLINE_3 enums
notation: HEADLINE

Headline In Portrait
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: headlineInPortrait
definition: The asset was used as a headline in portrait image.
notation: HEADLINE_IN_PORTRAIT

Long Headline
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: longHeadline
definition: The asset was used in a long headline (used in MultiAssetResponsiveAd).
notation: LONG_HEADLINE

Description
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: description
definition: The asset was used in a description. Use this only if there is only one description in the ad. Otherwise, use the DESCRIPTION_1 or DESCRIPTION_
notation: DESCRIPTION

Description In Portrait
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: descriptionInPortrait
definition: The asset was used as description in portrait image.
notation: DESCRIPTION_IN_PORTRAIT

Business Name In Portrait
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: businessNameInPortrait
definition: The asset was used as business name in portrait image.
notation: BUSINESS_NAME_IN_PORTRAIT

Business Name
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: businessName
definition: The asset was used as business name.
notation: BUSINESS_NAME

Marketing Image
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: marketingImage
definition: The asset was used as a marketing image.
notation: MARKETING_IMAGE

Marketing Image In Portrait
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: marketingImageInPortrait
definition: The asset was used as a marketing image in portrait image.
notation: MARKETING_IMAGE_IN_PORTRAIT

Square Marketing Image
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: squareMarketingImage
definition: The asset was used as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: portraitMarketingImage
definition: The asset was used as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: logo
definition: The asset was used as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: landscapeLogo
definition: The asset was used as a landscape logo.
notation: LANDSCAPE_LOGO

Call To Action
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: callToAction
definition: The asset was used as a call-to-action.
notation: CALL_TO_ACTION

You Tube Video
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: youTubeVideo
definition: The asset was used as a YouTube video.
notation: YOU_TUBE_VIDEO

Sitelink
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: sitelink
definition: This asset is used as a sitelink.
notation: SITELINK

Call
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: call
definition: This asset is used as a call.
notation: CALL

Mobile App
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: mobileApp
definition: This asset is used as a mobile app.
notation: MOBILE_APP

Callout
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: callout
definition: This asset is used as a callout.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: structuredSnippet
definition: This asset is used as a structured snippet.
notation: STRUCTURED_SNIPPET

Price
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: price
definition: This asset is used as a price.
notation: PRICE

Promotion
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: promotion
definition: This asset is used as a promotion.
notation: PROMOTION

Ad Image
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: adImage
definition: This asset is used as an image.
notation: AD_IMAGE

Lead Form
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: leadForm
definition: The asset is used as a lead form.
notation: LEAD_FORM

Business Logo
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: businessLogo
definition: The asset is used as a business logo.
notation: BUSINESS_LOGO

Description Prefix
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: descriptionPrefix
definition: The asset is used as a description prefix.
notation: DESCRIPTION_PREFIX

Headline As Sitelink Position One
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: headlineAsSitelinkPositionOne
definition: A headline asset used as a sitelink in position 1.
notation: HEADLINE_AS_SITELINK_POSITION_ONE

Headline As Sitelink Position Two
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: headlineAsSitelinkPositionTwo
definition: A headline asset used as a sitelink in position 2.
notation: HEADLINE_AS_SITELINK_POSITION_TWO

Description Line Headline As Sitelink Position One
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: descriptionLineHeadlineAsSitelinkPositionOne
definition: A description line asset used as a sitelink in position 1.
notation: DESCRIPTION_LINE_HEADLINE_AS_SITELINK_POSITION_ONE

Description Line Headline As Sitelink Position Two
type: Concept
in scheme: AdTextAssetPinnedField
top concept of: AdTextAssetPinnedField
alternative label: descriptionLineHeadlineAsSitelinkPositionTwo
definition: A description line asset used as a sitelink in position 2.
notation: DESCRIPTION_LINE_HEADLINE_AS_SITELINK_POSITION_TWO

AdType
type: ConceptScheme
comment: Values Ad.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Text Ad
has top concept: Expanded Text Ad
has top concept: Expanded Dynamic Search Ad
has top concept: Hotel Ad
has top concept: Shopping Smart Ad
has top concept: Shopping Product Ad
has top concept: Video Ad
has top concept: Image Ad
has top concept: Responsive Search Ad
has top concept: Legacy Responsive Display Ad
has top concept: App Ad
has top concept: Legacy App Install Ad
has top concept: Responsive Display Ad
has top concept: Local Ad
has top concept: Html5Upload Ad
has top concept: Dynamic Html5Ad
has top concept: App Engagement Ad
has top concept: Shopping Comparison Listing Ad
has top concept: Video Bumper Ad
has top concept: Video Non Skippable In Stream Ad
has top concept: Video Trueview In Stream Ad
has top concept: Video Responsive Ad
has top concept: Smart Campaign Ad
has top concept: Call Ad
has top concept: App Pre Registration Ad
has top concept: In Feed Video Ad
has top concept: Demand Gen Multi Asset Ad
has top concept: Demand Gen Carousel Ad
has top concept: Travel Ad
has top concept: Demand Gen Video Responsive Ad
has top concept: Demand Gen Product Ad
has top concept: Youtube Audio Ad

Unspecified
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Text Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: textAd
definition: The ad is a text ad.
notation: TEXT_AD

Expanded Text Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: expandedTextAd
definition: The ad is an expanded text ad. Expanded text ads are deprecated.
notation: EXPANDED_TEXT_AD

Expanded Dynamic Search Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: expandedDynamicSearchAd
definition: The ad is an expanded dynamic search ad.
notation: EXPANDED_DYNAMIC_SEARCH_AD

Hotel Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: hotelAd
definition: The ad is a hotel ad.
notation: HOTEL_AD

Shopping Smart Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: shoppingSmartAd
definition: The ad is a Smart Shopping ad.
notation: SHOPPING_SMART_AD

Shopping Product Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: shoppingProductAd
definition: The ad is a standard Shopping ad.
notation: SHOPPING_PRODUCT_AD

Video Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: videoAd
definition: The ad is a video ad.
notation: VIDEO_AD

Image Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: imageAd
definition: This ad is an Image ad.
notation: IMAGE_AD

Responsive Search Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: responsiveSearchAd
definition: The ad is a responsive search ad.
notation: RESPONSIVE_SEARCH_AD

Legacy Responsive Display Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: legacyResponsiveDisplayAd
definition: The ad is a legacy responsive display ad.
notation: LEGACY_RESPONSIVE_DISPLAY_AD

App Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: appAd
definition: The ad is an app ad.
notation: APP_AD

Legacy App Install Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: legacyAppInstallAd
definition: The ad is a legacy app install ad.
notation: LEGACY_APP_INSTALL_AD

Responsive Display Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: responsiveDisplayAd
definition: The ad is a responsive display ad.
notation: RESPONSIVE_DISPLAY_AD

Local Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: localAd
definition: The ad is a local ad.
notation: LOCAL_AD

Html5Upload Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: html5UploadAd
definition: The ad is a display upload ad with the HTML5_UPLOAD_AD product type.
notation: HTML5_UPLOAD_AD

Dynamic Html5Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: dynamicHtml5Ad
definition: The ad is a display upload ad with one of the DYNAMIC_HTML5_* product types.
notation: DYNAMIC_HTML5_AD

App Engagement Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: appEngagementAd
definition: The ad is an app engagement ad.
notation: APP_ENGAGEMENT_AD

Shopping Comparison Listing Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: shoppingComparisonListingAd
definition: The ad is a Shopping Comparison Listing ad.
notation: SHOPPING_COMPARISON_LISTING_AD

Video Bumper Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: videoBumperAd
definition: Video bumper ad.
notation: VIDEO_BUMPER_AD

Video Non Skippable In Stream Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: videoNonSkippableInStreamAd
definition: Video non-skippable in-stream ad.
notation: VIDEO_NON_SKIPPABLE_IN_STREAM_AD

Video Trueview In Stream Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: videoTrueviewInStreamAd
definition: Video TrueView in-stream ad.
notation: VIDEO_TRUEVIEW_IN_STREAM_AD

Video Responsive Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: videoResponsiveAd
definition: Video responsive ad.
notation: VIDEO_RESPONSIVE_AD

Smart Campaign Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: smartCampaignAd
definition: Smart campaign ad.
notation: SMART_CAMPAIGN_AD

Call Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: callAd
definition: Call ad.
notation: CALL_AD

App Pre Registration Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: appPreRegistrationAd
definition: Universal app pre-registration ad.
notation: APP_PRE_REGISTRATION_AD

In Feed Video Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: inFeedVideoAd
definition: In-feed video ad.
notation: IN_FEED_VIDEO_AD

Demand Gen Multi Asset Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: demandGenMultiAssetAd
definition: Demand Gen multi asset ad.
notation: DEMAND_GEN_MULTI_ASSET_AD

Demand Gen Carousel Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: demandGenCarouselAd
definition: Demand Gen carousel ad.
notation: DEMAND_GEN_CAROUSEL_AD

Travel Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: travelAd
definition: Travel ad.
notation: TRAVEL_AD

Demand Gen Video Responsive Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: demandGenVideoResponsiveAd
definition: Demand Gen video responsive ad.
notation: DEMAND_GEN_VIDEO_RESPONSIVE_AD

Demand Gen Product Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: demandGenProductAd
definition: Demand Gen product ad.
notation: DEMAND_GEN_PRODUCT_AD

Youtube Audio Ad
type: Concept
in scheme: AdType
top concept of: AdType
alternative label: youtubeAudioAd
definition: YouTube Audio ad.
notation: YOUTUBE_AUDIO_AD

AgeRangeInfoType
type: ConceptScheme
comment: Values AgeRangeInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Age Range1824
has top concept: Age Range2534
has top concept: Age Range3544
has top concept: Age Range4554
has top concept: Age Range5564
has top concept: Age Range65Up
has top concept: Age Range Undetermined

Unspecified
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Age Range1824
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: ageRange1824
definition: Between 18 and 24 years old.
notation: AGE_RANGE_18_24

Age Range2534
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: ageRange2534
definition: Between 25 and 34 years old.
notation: AGE_RANGE_25_34

Age Range3544
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: ageRange3544
definition: Between 35 and 44 years old.
notation: AGE_RANGE_35_44

Age Range4554
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: ageRange4554
definition: Between 45 and 54 years old.
notation: AGE_RANGE_45_54

Age Range5564
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: ageRange5564
definition: Between 55 and 64 years old.
notation: AGE_RANGE_55_64

Age Range65Up
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: ageRange65Up
definition: 65 years old and beyond.
notation: AGE_RANGE_65_UP

Age Range Undetermined
type: Concept
in scheme: AgeRangeInfoType
top concept of: AgeRangeInfoType
alternative label: ageRangeUndetermined
definition: Undetermined age range.
notation: AGE_RANGE_UNDETERMINED

AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
type: ConceptScheme
comment: Values AndroidPrivacySharedKeyGoogleAdGroup.androidPrivacyInteractionType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Click
has top concept: Engaged View
has top concept: View

Unspecified
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Click
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
alternative label: click
definition: The physical click interaction type.
notation: CLICK

Engaged View
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
alternative label: engagedView
definition: The 10 seconds engaged view interaction type.
notation: ENGAGED_VIEW

View
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyInteractionType
alternative label: view
definition: The view (ad impression) interaction type.
notation: VIEW

AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
type: ConceptScheme
comment: Values AndroidPrivacySharedKeyGoogleAdGroup.androidPrivacyNetworkType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search
has top concept: Display
has top concept: Youtube

Unspecified
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Search
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
alternative label: search
definition: Search Network.
notation: SEARCH

Display
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
alternative label: display
definition: Display Network.
notation: DISPLAY

Youtube
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleAdGroupAndroidPrivacyNetworkType
alternative label: youtube
definition: YouTube Network.
notation: YOUTUBE

AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
type: ConceptScheme
comment: Values AndroidPrivacySharedKeyGoogleCampaign.androidPrivacyInteractionType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Click
has top concept: Engaged View
has top concept: View

Unspecified
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Click
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
alternative label: click
definition: The physical click interaction type.
notation: CLICK

Engaged View
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
alternative label: engagedView
definition: The 10 seconds engaged view interaction type.
notation: ENGAGED_VIEW

View
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleCampaignAndroidPrivacyInteractionType
alternative label: view
definition: The view (ad impression) interaction type.
notation: VIEW

AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
type: ConceptScheme
comment: Values AndroidPrivacySharedKeyGoogleNetworkType.androidPrivacyInteractionType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Click
has top concept: Engaged View
has top concept: View

Unspecified
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Click
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
alternative label: click
definition: The physical click interaction type.
notation: CLICK

Engaged View
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
alternative label: engagedView
definition: The 10 seconds engaged view interaction type.
notation: ENGAGED_VIEW

View
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyInteractionType
alternative label: view
definition: The view (ad impression) interaction type.
notation: VIEW

AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
type: ConceptScheme
comment: Values AndroidPrivacySharedKeyGoogleNetworkType.androidPrivacyNetworkType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search
has top concept: Display
has top concept: Youtube

Unspecified
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Search
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
alternative label: search
definition: Search Network.
notation: SEARCH

Display
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
alternative label: display
definition: Display Network.
notation: DISPLAY

Youtube
type: Concept
in scheme: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
top concept of: AndroidPrivacySharedKeyGoogleNetworkTypeAndroidPrivacyNetworkType
alternative label: youtube
definition: YouTube Network.
notation: YOUTUBE

AppPaymentModelInfoType
type: ConceptScheme
comment: Values AppPaymentModelInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Paid

Unspecified
type: Concept
in scheme: AppPaymentModelInfoType
top concept of: AppPaymentModelInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AppPaymentModelInfoType
top concept of: AppPaymentModelInfoType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Paid
type: Concept
in scheme: AppPaymentModelInfoType
top concept of: AppPaymentModelInfoType
alternative label: paid
definition: Represents paid-for apps.
notation: PAID

AppliedIncentiveIncentiveState
type: ConceptScheme
comment: Values AppliedIncentive.incentiveState accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Redeemed
has top concept: Fulfilled
has top concept: Reward Granted
has top concept: Expired
has top concept: Reward Expired
has top concept: Invalidated
has top concept: Reward Exhausted

Unspecified
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Redeemed
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: redeemed
definition: The incentive has been redeemed but the requirements are not yet met.
notation: REDEEMED

Fulfilled
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: fulfilled
definition: The incentive's requirements have been met but the reward has not yet been granted.
notation: FULFILLED

Reward Granted
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: rewardGranted
definition: The reward for the incentive has been granted.
notation: REWARD_GRANTED

Expired
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: expired
definition: The incentive expired before the requirements were met.
notation: EXPIRED

Reward Expired
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: rewardExpired
definition: The granted reward has expired.
notation: REWARD_EXPIRED

Invalidated
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: invalidated
definition: The incentive was marked as invalid after redemption.
notation: INVALIDATED

Reward Exhausted
type: Concept
in scheme: AppliedIncentiveIncentiveState
top concept of: AppliedIncentiveIncentiveState
alternative label: rewardExhausted
definition: The granted reward has been fully used.
notation: REWARD_EXHAUSTED

AssetDisapprovedOfflineEvaluationErrorReasons
type: ConceptScheme
comment: Values AssetDisapproved.offlineEvaluationErrorReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Price Asset Description Repeats Row Header
has top concept: Price Asset Repetitive Headers
has top concept: Price Asset Header Incompatible With Price Type
has top concept: Price Asset Description Incompatible With Item Header
has top concept: Price Asset Description Has Price Qualifier
has top concept: Price Asset Unsupported Language
has top concept: Price Asset Other Error

Unspecified
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Price Asset Description Repeats Row Header
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: priceAssetDescriptionRepeatsRowHeader
definition: One or more descriptions repeats its corresponding row header.
notation: PRICE_ASSET_DESCRIPTION_REPEATS_ROW_HEADER

Price Asset Repetitive Headers
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: priceAssetRepetitiveHeaders
definition: Price asset contains repetitive headers.
notation: PRICE_ASSET_REPETITIVE_HEADERS

Price Asset Header Incompatible With Price Type
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: priceAssetHeaderIncompatibleWithPriceType
definition: Price item header is not relevant to the price type.
notation: PRICE_ASSET_HEADER_INCOMPATIBLE_WITH_PRICE_TYPE

Price Asset Description Incompatible With Item Header
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: priceAssetDescriptionIncompatibleWithItemHeader
definition: Price item description is not relevant to the item header.
notation: PRICE_ASSET_DESCRIPTION_INCOMPATIBLE_WITH_ITEM_HEADER

Price Asset Description Has Price Qualifier
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: priceAssetDescriptionHasPriceQualifier
definition: Price asset has a price qualifier in a description.
notation: PRICE_ASSET_DESCRIPTION_HAS_PRICE_QUALIFIER

Price Asset Unsupported Language
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: priceAssetUnsupportedLanguage
definition: Unsupported language for price assets
notation: PRICE_ASSET_UNSUPPORTED_LANGUAGE

Price Asset Other Error
type: Concept
in scheme: AssetDisapprovedOfflineEvaluationErrorReasons
top concept of: AssetDisapprovedOfflineEvaluationErrorReasons
alternative label: priceAssetOtherError
definition: Human raters identified an issue with the price asset that isn't captured by other error reasons. The primary purpose of this value is to represent legacy FeedItem disapprovals that are no longer produced.
notation: PRICE_ASSET_OTHER_ERROR

AssetFieldTypePolicySummaryAssetFieldType
type: ConceptScheme
comment: Values AssetFieldTypePolicySummary.assetFieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetFieldType
top concept of: AssetFieldTypePolicySummaryAssetFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

AssetFieldTypePolicySummaryAssetSource
type: ConceptScheme
comment: Values AssetFieldTypePolicySummary.assetSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetSource
top concept of: AssetFieldTypePolicySummaryAssetSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetSource
top concept of: AssetFieldTypePolicySummaryAssetSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetSource
top concept of: AssetFieldTypePolicySummaryAssetSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: AssetFieldTypePolicySummaryAssetSource
top concept of: AssetFieldTypePolicySummaryAssetSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

AssetFieldTypeViewFieldType
type: ConceptScheme
comment: Values AssetFieldTypeView.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: AssetFieldTypeViewFieldType
top concept of: AssetFieldTypeViewFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

AssetGroupAdStrength
type: ConceptScheme
comment: Values AssetGroup.adStrength accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: No Ads
has top concept: Poor
has top concept: Average
has top concept: Good
has top concept: Excellent

Unspecified
type: Concept
in scheme: AssetGroupAdStrength
top concept of: AssetGroupAdStrength
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupAdStrength
top concept of: AssetGroupAdStrength
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: AssetGroupAdStrength
top concept of: AssetGroupAdStrength
alternative label: pending
definition: The ad strength is currently pending.
notation: PENDING

No Ads
type: Concept
in scheme: AssetGroupAdStrength
top concept of: AssetGroupAdStrength
alternative label: noAds
definition: No ads could be generated.
notation: NO_ADS

Poor
type: Concept
in scheme: AssetGroupAdStrength
top concept of: AssetGroupAdStrength
alternative label: poor
definition: Poor strength.
notation: POOR

Average
type: Concept
in scheme: AssetGroupAdStrength
top concept of: AssetGroupAdStrength
alternative label: average
definition: Average strength.
notation: AVERAGE

Good
type: Concept
in scheme: AssetGroupAdStrength
top concept of: AssetGroupAdStrength
alternative label: good
definition: Good strength.
notation: GOOD

Excellent
type: Concept
in scheme: AssetGroupAdStrength
top concept of: AssetGroupAdStrength
alternative label: excellent
definition: Excellent strength.
notation: EXCELLENT

AssetGroupAssetFieldType
type: ConceptScheme
comment: Values AssetGroupAsset.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: AssetGroupAssetFieldType
top concept of: AssetGroupAssetFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

AssetGroupAssetPrimaryStatus
type: ConceptScheme
comment: Values AssetGroupAsset.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Pending
has top concept: Limited
has top concept: Not Eligible

Unspecified
type: Concept
in scheme: AssetGroupAssetPrimaryStatus
top concept of: AssetGroupAssetPrimaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupAssetPrimaryStatus
top concept of: AssetGroupAssetPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: AssetGroupAssetPrimaryStatus
top concept of: AssetGroupAssetPrimaryStatus
alternative label: eligible
definition: The asset is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: AssetGroupAssetPrimaryStatus
top concept of: AssetGroupAssetPrimaryStatus
alternative label: paused
definition: The user-specified asset link status is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AssetGroupAssetPrimaryStatus
top concept of: AssetGroupAssetPrimaryStatus
alternative label: removed
definition: The user-specified asset link status is removed.
notation: REMOVED

Pending
type: Concept
in scheme: AssetGroupAssetPrimaryStatus
top concept of: AssetGroupAssetPrimaryStatus
alternative label: pending
definition: The asset may serve in the future.
notation: PENDING

Limited
type: Concept
in scheme: AssetGroupAssetPrimaryStatus
top concept of: AssetGroupAssetPrimaryStatus
alternative label: limited
definition: The asset is serving in a partial capacity.
notation: LIMITED

Not Eligible
type: Concept
in scheme: AssetGroupAssetPrimaryStatus
top concept of: AssetGroupAssetPrimaryStatus
alternative label: notEligible
definition: The asset is not eligible to serve.
notation: NOT_ELIGIBLE

AssetGroupAssetPrimaryStatusReasons
type: ConceptScheme
comment: Values AssetGroupAsset.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Asset Link Paused
has top concept: Asset Link Removed
has top concept: Asset Disapproved
has top concept: Asset Under Review
has top concept: Asset Approved Labeled

Unspecified
type: Concept
in scheme: AssetGroupAssetPrimaryStatusReasons
top concept of: AssetGroupAssetPrimaryStatusReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupAssetPrimaryStatusReasons
top concept of: AssetGroupAssetPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Asset Link Paused
type: Concept
in scheme: AssetGroupAssetPrimaryStatusReasons
top concept of: AssetGroupAssetPrimaryStatusReasons
alternative label: assetLinkPaused
definition: The asset is paused for its linked rollup level. Contributes to a PrimaryStatus of PAUSED.
notation: ASSET_LINK_PAUSED

Asset Link Removed
type: Concept
in scheme: AssetGroupAssetPrimaryStatusReasons
top concept of: AssetGroupAssetPrimaryStatusReasons
alternative label: assetLinkRemoved
definition: The asset is removed for its linked rollup level. Contributes to a PrimaryStatus of REMOVED.
notation: ASSET_LINK_REMOVED

Asset Disapproved
type: Concept
in scheme: AssetGroupAssetPrimaryStatusReasons
top concept of: AssetGroupAssetPrimaryStatusReasons
alternative label: assetDisapproved
definition: The asset has been marked as disapproved. Contributes to a PrimaryStatus of NOT_ELIGIBLE
notation: ASSET_DISAPPROVED

Asset Under Review
type: Concept
in scheme: AssetGroupAssetPrimaryStatusReasons
top concept of: AssetGroupAssetPrimaryStatusReasons
alternative label: assetUnderReview
definition: The asset has not completed policy review. Contributes to a PrimaryStatus of PENDING.
notation: ASSET_UNDER_REVIEW

Asset Approved Labeled
type: Concept
in scheme: AssetGroupAssetPrimaryStatusReasons
top concept of: AssetGroupAssetPrimaryStatusReasons
alternative label: assetApprovedLabeled
definition: The asset is approved with policies applied. Contributes to a PrimaryStatus of LIMITED.
notation: ASSET_APPROVED_LABELED

AssetGroupAssetSource
type: ConceptScheme
comment: Values AssetGroupAsset.source accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: AssetGroupAssetSource
top concept of: AssetGroupAssetSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupAssetSource
top concept of: AssetGroupAssetSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: AssetGroupAssetSource
top concept of: AssetGroupAssetSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: AssetGroupAssetSource
top concept of: AssetGroupAssetSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

AssetGroupAssetStatus
type: ConceptScheme
comment: Values AssetGroupAsset.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Paused

Unspecified
type: Concept
in scheme: AssetGroupAssetStatus
top concept of: AssetGroupAssetStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupAssetStatus
top concept of: AssetGroupAssetStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AssetGroupAssetStatus
top concept of: AssetGroupAssetStatus
alternative label: enabled
definition: Asset link is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: AssetGroupAssetStatus
top concept of: AssetGroupAssetStatus
alternative label: removed
definition: Asset link has been removed.
notation: REMOVED

Paused
type: Concept
in scheme: AssetGroupAssetStatus
top concept of: AssetGroupAssetStatus
alternative label: paused
definition: Asset link is paused.
notation: PAUSED

AssetGroupListingGroupFilterListingSource
type: ConceptScheme
comment: Values AssetGroupListingGroupFilter.listingSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Shopping
has top concept: Webpage
has top concept: Retail

Unspecified
type: Concept
in scheme: AssetGroupListingGroupFilterListingSource
top concept of: AssetGroupListingGroupFilterListingSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupListingGroupFilterListingSource
top concept of: AssetGroupListingGroupFilterListingSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Shopping
type: Concept
in scheme: AssetGroupListingGroupFilterListingSource
top concept of: AssetGroupListingGroupFilterListingSource
alternative label: shopping
definition: Listings from a Shopping source, like products from Google Merchant Center.
notation: SHOPPING

Webpage
type: Concept
in scheme: AssetGroupListingGroupFilterListingSource
top concept of: AssetGroupListingGroupFilterListingSource
alternative label: webpage
definition: Listings from a webpage source, like URLs from a page feed or from the advertiser web domain.
notation: WEBPAGE

Retail
type: Concept
in scheme: AssetGroupListingGroupFilterListingSource
top concept of: AssetGroupListingGroupFilterListingSource
alternative label: retail
definition: Used for Retail Product Tags.
notation: RETAIL

AssetGroupListingGroupFilterType
type: ConceptScheme
comment: Values AssetGroupListingGroupFilter.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Subdivision
has top concept: Unit Included
has top concept: Unit Excluded

Unspecified
type: Concept
in scheme: AssetGroupListingGroupFilterType
top concept of: AssetGroupListingGroupFilterType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupListingGroupFilterType
top concept of: AssetGroupListingGroupFilterType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Subdivision
type: Concept
in scheme: AssetGroupListingGroupFilterType
top concept of: AssetGroupListingGroupFilterType
alternative label: subdivision
definition: Subdivision of products along some listing dimensions.
notation: SUBDIVISION

Unit Included
type: Concept
in scheme: AssetGroupListingGroupFilterType
top concept of: AssetGroupListingGroupFilterType
alternative label: unitIncluded
definition: An included listing group filter leaf node.
notation: UNIT_INCLUDED

Unit Excluded
type: Concept
in scheme: AssetGroupListingGroupFilterType
top concept of: AssetGroupListingGroupFilterType
alternative label: unitExcluded
definition: An excluded listing group filter leaf node.
notation: UNIT_EXCLUDED

AssetGroupPrimaryStatus
type: ConceptScheme
comment: Values AssetGroup.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Not Eligible
has top concept: Limited
has top concept: Pending

Unspecified
type: Concept
in scheme: AssetGroupPrimaryStatus
top concept of: AssetGroupPrimaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupPrimaryStatus
top concept of: AssetGroupPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: AssetGroupPrimaryStatus
top concept of: AssetGroupPrimaryStatus
alternative label: eligible
definition: The asset group is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: AssetGroupPrimaryStatus
top concept of: AssetGroupPrimaryStatus
alternative label: paused
definition: The asset group is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AssetGroupPrimaryStatus
top concept of: AssetGroupPrimaryStatus
alternative label: removed
definition: The asset group is removed.
notation: REMOVED

Not Eligible
type: Concept
in scheme: AssetGroupPrimaryStatus
top concept of: AssetGroupPrimaryStatus
alternative label: notEligible
definition: The asset group is not eligible to serve.
notation: NOT_ELIGIBLE

Limited
type: Concept
in scheme: AssetGroupPrimaryStatus
top concept of: AssetGroupPrimaryStatus
alternative label: limited
definition: The asset group has limited servability.
notation: LIMITED

Pending
type: Concept
in scheme: AssetGroupPrimaryStatus
top concept of: AssetGroupPrimaryStatus
alternative label: pending
definition: The asset group is pending approval and may serve in the future.
notation: PENDING

AssetGroupPrimaryStatusReasons
type: ConceptScheme
comment: Values AssetGroup.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Asset Group Paused
has top concept: Asset Group Removed
has top concept: Campaign Removed
has top concept: Campaign Paused
has top concept: Campaign Pending
has top concept: Campaign Ended
has top concept: Asset Group Limited
has top concept: Asset Group Disapproved
has top concept: Asset Group Under Review

Unspecified
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Asset Group Paused
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: assetGroupPaused
definition: The user-specified asset group status is paused. Contributes to AssetGroupPrimaryStatus.PAUSED
notation: ASSET_GROUP_PAUSED

Asset Group Removed
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: assetGroupRemoved
definition: The user-specified asset group status is removed. Contributes to AssetGroupPrimaryStatus.REMOVED.
notation: ASSET_GROUP_REMOVED

Campaign Removed
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: campaignRemoved
definition: The user-specified campaign status is removed. Contributes to AssetGroupPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_REMOVED

Campaign Paused
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: campaignPaused
definition: The user-specified campaign status is paused. Contributes to AssetGroupPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_PAUSED

Campaign Pending
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: campaignPending
definition: The user-specified time for this campaign to start is in the future. Contributes to AssetGroupPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_PENDING

Campaign Ended
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: campaignEnded
definition: The user-specified time for this campaign to end has passed. Contributes to AssetGroupPrimaryStatus.NOT_ELIGIBLE.
notation: CAMPAIGN_ENDED

Asset Group Limited
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: assetGroupLimited
definition: The asset group is approved but only serves in limited capacity due to policies. Contributes to AssetGroupPrimaryStatus.LIMITED.
notation: ASSET_GROUP_LIMITED

Asset Group Disapproved
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: assetGroupDisapproved
definition: The asset group has been marked as disapproved. Contributes to AssetGroupPrimaryStatus.NOT_ELIGIBLE.
notation: ASSET_GROUP_DISAPPROVED

Asset Group Under Review
type: Concept
in scheme: AssetGroupPrimaryStatusReasons
top concept of: AssetGroupPrimaryStatusReasons
alternative label: assetGroupUnderReview
definition: The asset group has not completed policy review. Contributes to AssetGroupPrimaryStatus.PENDING.
notation: ASSET_GROUP_UNDER_REVIEW

AssetGroupSignalApprovalStatus
type: ConceptScheme
comment: Values AssetGroupSignal.approvalStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Approved
has top concept: Limited
has top concept: Disapproved
has top concept: Under Review

Unspecified
type: Concept
in scheme: AssetGroupSignalApprovalStatus
top concept of: AssetGroupSignalApprovalStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupSignalApprovalStatus
top concept of: AssetGroupSignalApprovalStatus
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Approved
type: Concept
in scheme: AssetGroupSignalApprovalStatus
top concept of: AssetGroupSignalApprovalStatus
alternative label: approved
definition: Search Theme is eligible to show ads.
notation: APPROVED

Limited
type: Concept
in scheme: AssetGroupSignalApprovalStatus
top concept of: AssetGroupSignalApprovalStatus
alternative label: limited
definition: Low search volume; Below first page bid estimate.
notation: LIMITED

Disapproved
type: Concept
in scheme: AssetGroupSignalApprovalStatus
top concept of: AssetGroupSignalApprovalStatus
alternative label: disapproved
definition: Search Theme is inactive and isn't showing ads. A disapproved Search Theme usually means there's an issue with one or more of our advertising policies.
notation: DISAPPROVED

Under Review
type: Concept
in scheme: AssetGroupSignalApprovalStatus
top concept of: AssetGroupSignalApprovalStatus
alternative label: underReview
definition: Search Theme is under review. It won’t be able to trigger ads until it's been reviewed.
notation: UNDER_REVIEW

AssetGroupStatus
type: ConceptScheme
comment: Values AssetGroup.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Paused
has top concept: Removed

Unspecified
type: Concept
in scheme: AssetGroupStatus
top concept of: AssetGroupStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetGroupStatus
top concept of: AssetGroupStatus
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AssetGroupStatus
top concept of: AssetGroupStatus
alternative label: enabled
definition: The asset group is enabled.
notation: ENABLED

Paused
type: Concept
in scheme: AssetGroupStatus
top concept of: AssetGroupStatus
alternative label: paused
definition: The asset group is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AssetGroupStatus
top concept of: AssetGroupStatus
alternative label: removed
definition: The asset group is removed.
notation: REMOVED

AssetLinkPrimaryStatusDetailsReason
type: ConceptScheme
comment: Values AssetLinkPrimaryStatusDetails.reason accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Asset Link Paused
has top concept: Asset Link Removed
has top concept: Asset Disapproved
has top concept: Asset Under Review
has top concept: Asset Approved Labeled

Unspecified
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsReason
top concept of: AssetLinkPrimaryStatusDetailsReason
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsReason
top concept of: AssetLinkPrimaryStatusDetailsReason
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Asset Link Paused
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsReason
top concept of: AssetLinkPrimaryStatusDetailsReason
alternative label: assetLinkPaused
definition: The asset is paused for its linked rollup level. Contributes to a PrimaryStatus of PAUSED.
notation: ASSET_LINK_PAUSED

Asset Link Removed
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsReason
top concept of: AssetLinkPrimaryStatusDetailsReason
alternative label: assetLinkRemoved
definition: The asset is removed for its linked rollup level. Contributes to a PrimaryStatus of REMOVED.
notation: ASSET_LINK_REMOVED

Asset Disapproved
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsReason
top concept of: AssetLinkPrimaryStatusDetailsReason
alternative label: assetDisapproved
definition: The asset has been marked as disapproved. Contributes to a PrimaryStatus of NOT_ELIGIBLE
notation: ASSET_DISAPPROVED

Asset Under Review
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsReason
top concept of: AssetLinkPrimaryStatusDetailsReason
alternative label: assetUnderReview
definition: The asset has not completed policy review. Contributes to a PrimaryStatus of PENDING.
notation: ASSET_UNDER_REVIEW

Asset Approved Labeled
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsReason
top concept of: AssetLinkPrimaryStatusDetailsReason
alternative label: assetApprovedLabeled
definition: The asset is approved with policies applied. Contributes to a PrimaryStatus of LIMITED.
notation: ASSET_APPROVED_LABELED

AssetLinkPrimaryStatusDetailsStatus
type: ConceptScheme
comment: Values AssetLinkPrimaryStatusDetails.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Pending
has top concept: Limited
has top concept: Not Eligible

Unspecified
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsStatus
top concept of: AssetLinkPrimaryStatusDetailsStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsStatus
top concept of: AssetLinkPrimaryStatusDetailsStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsStatus
top concept of: AssetLinkPrimaryStatusDetailsStatus
alternative label: eligible
definition: The asset is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsStatus
top concept of: AssetLinkPrimaryStatusDetailsStatus
alternative label: paused
definition: The user-specified asset link status is paused.
notation: PAUSED

Removed
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsStatus
top concept of: AssetLinkPrimaryStatusDetailsStatus
alternative label: removed
definition: The user-specified asset link status is removed.
notation: REMOVED

Pending
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsStatus
top concept of: AssetLinkPrimaryStatusDetailsStatus
alternative label: pending
definition: The asset may serve in the future.
notation: PENDING

Limited
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsStatus
top concept of: AssetLinkPrimaryStatusDetailsStatus
alternative label: limited
definition: The asset is serving in a partial capacity.
notation: LIMITED

Not Eligible
type: Concept
in scheme: AssetLinkPrimaryStatusDetailsStatus
top concept of: AssetLinkPrimaryStatusDetailsStatus
alternative label: notEligible
definition: The asset is not eligible to serve.
notation: NOT_ELIGIBLE

AssetOrientation
type: ConceptScheme
comment: Values Asset.orientation accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Landscape
has top concept: Portrait
has top concept: Square

Unspecified
type: Concept
in scheme: AssetOrientation
top concept of: AssetOrientation
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetOrientation
top concept of: AssetOrientation
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Landscape
type: Concept
in scheme: AssetOrientation
top concept of: AssetOrientation
alternative label: landscape
definition: Landscape orientation.
notation: LANDSCAPE

Portrait
type: Concept
in scheme: AssetOrientation
top concept of: AssetOrientation
alternative label: portrait
definition: Portrait orientation.
notation: PORTRAIT

Square
type: Concept
in scheme: AssetOrientation
top concept of: AssetOrientation
alternative label: square
definition: Square orientation.
notation: SQUARE

AssetPolicySummaryApprovalStatus
type: ConceptScheme
comment: Values AssetPolicySummary.approvalStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Disapproved
has top concept: Approved Limited
has top concept: Approved
has top concept: Area Of Interest Only

Unspecified
type: Concept
in scheme: AssetPolicySummaryApprovalStatus
top concept of: AssetPolicySummaryApprovalStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetPolicySummaryApprovalStatus
top concept of: AssetPolicySummaryApprovalStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Disapproved
type: Concept
in scheme: AssetPolicySummaryApprovalStatus
top concept of: AssetPolicySummaryApprovalStatus
alternative label: disapproved
definition: Will not serve.
notation: DISAPPROVED

Approved Limited
type: Concept
in scheme: AssetPolicySummaryApprovalStatus
top concept of: AssetPolicySummaryApprovalStatus
alternative label: approvedLimited
definition: Serves with restrictions.
notation: APPROVED_LIMITED

Approved
type: Concept
in scheme: AssetPolicySummaryApprovalStatus
top concept of: AssetPolicySummaryApprovalStatus
alternative label: approved
definition: Serves without restrictions.
notation: APPROVED

Area Of Interest Only
type: Concept
in scheme: AssetPolicySummaryApprovalStatus
top concept of: AssetPolicySummaryApprovalStatus
alternative label: areaOfInterestOnly
definition: Will not serve in targeted countries, but may serve for users who are searching for information about the targeted countries.
notation: AREA_OF_INTEREST_ONLY

AssetPolicySummaryReviewStatus
type: ConceptScheme
comment: Values AssetPolicySummary.reviewStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Review In Progress
has top concept: Reviewed
has top concept: Under Appeal
has top concept: Eligible May Serve

Unspecified
type: Concept
in scheme: AssetPolicySummaryReviewStatus
top concept of: AssetPolicySummaryReviewStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetPolicySummaryReviewStatus
top concept of: AssetPolicySummaryReviewStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Review In Progress
type: Concept
in scheme: AssetPolicySummaryReviewStatus
top concept of: AssetPolicySummaryReviewStatus
alternative label: reviewInProgress
definition: Currently under review.
notation: REVIEW_IN_PROGRESS

Reviewed
type: Concept
in scheme: AssetPolicySummaryReviewStatus
top concept of: AssetPolicySummaryReviewStatus
alternative label: reviewed
definition: Primary review complete. Other reviews may be continuing.
notation: REVIEWED

Under Appeal
type: Concept
in scheme: AssetPolicySummaryReviewStatus
top concept of: AssetPolicySummaryReviewStatus
alternative label: underAppeal
definition: The resource has been resubmitted for approval or its policy decision has been appealed.
notation: UNDER_APPEAL

Eligible May Serve
type: Concept
in scheme: AssetPolicySummaryReviewStatus
top concept of: AssetPolicySummaryReviewStatus
alternative label: eligibleMayServe
definition: The resource is eligible and may be serving but could still undergo further review.
notation: ELIGIBLE_MAY_SERVE

AssetSetAssetStatus
type: ConceptScheme
comment: Values AssetSetAsset.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: AssetSetAssetStatus
top concept of: AssetSetAssetStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetSetAssetStatus
top concept of: AssetSetAssetStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AssetSetAssetStatus
top concept of: AssetSetAssetStatus
alternative label: enabled
definition: The asset set asset is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: AssetSetAssetStatus
top concept of: AssetSetAssetStatus
alternative label: removed
definition: The asset set asset is removed.
notation: REMOVED

AssetSetStatus
type: ConceptScheme
comment: Values AssetSet.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: AssetSetStatus
top concept of: AssetSetStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetSetStatus
top concept of: AssetSetStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AssetSetStatus
top concept of: AssetSetStatus
alternative label: enabled
definition: The asset set is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: AssetSetStatus
top concept of: AssetSetStatus
alternative label: removed
definition: The asset set is removed.
notation: REMOVED

AssetSetTravelFeedDataTravelFeedVerticalType
type: ConceptScheme
comment: Values AssetSetTravelFeedData.travelFeedVerticalType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Hotels
has top concept: Vacation Rentals
has top concept: Rental Cars
has top concept: Events
has top concept: Things To Do
has top concept: Flights

Unspecified
type: Concept
in scheme: AssetSetTravelFeedDataTravelFeedVerticalType
top concept of: AssetSetTravelFeedDataTravelFeedVerticalType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetSetTravelFeedDataTravelFeedVerticalType
top concept of: AssetSetTravelFeedDataTravelFeedVerticalType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Hotels
type: Concept
in scheme: AssetSetTravelFeedDataTravelFeedVerticalType
top concept of: AssetSetTravelFeedDataTravelFeedVerticalType
alternative label: hotels
definition: Hotels travel vertical.
notation: HOTELS

Vacation Rentals
type: Concept
in scheme: AssetSetTravelFeedDataTravelFeedVerticalType
top concept of: AssetSetTravelFeedDataTravelFeedVerticalType
alternative label: vacationRentals
definition: Vacation rentals travel vertical.
notation: VACATION_RENTALS

Rental Cars
type: Concept
in scheme: AssetSetTravelFeedDataTravelFeedVerticalType
top concept of: AssetSetTravelFeedDataTravelFeedVerticalType
alternative label: rentalCars
definition: Rental cars travel vertical.
notation: RENTAL_CARS

Events
type: Concept
in scheme: AssetSetTravelFeedDataTravelFeedVerticalType
top concept of: AssetSetTravelFeedDataTravelFeedVerticalType
alternative label: events
definition: Events travel vertical.
notation: EVENTS

Things To Do
type: Concept
in scheme: AssetSetTravelFeedDataTravelFeedVerticalType
top concept of: AssetSetTravelFeedDataTravelFeedVerticalType
alternative label: thingsToDo
definition: Things to do travel vertical.
notation: THINGS_TO_DO

Flights
type: Concept
in scheme: AssetSetTravelFeedDataTravelFeedVerticalType
top concept of: AssetSetTravelFeedDataTravelFeedVerticalType
alternative label: flights
definition: Flights travel vertical.
notation: FLIGHTS

AssetSetType
type: ConceptScheme
comment: Values AssetSet.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Page Feed
has top concept: Dynamic Education
has top concept: Merchant Center Feed
has top concept: Dynamic Real Estate
has top concept: Dynamic Custom
has top concept: Dynamic Hotels And Rentals
has top concept: Dynamic Flights
has top concept: Dynamic Travel
has top concept: Dynamic Local
has top concept: Dynamic Jobs
has top concept: Location Sync
has top concept: Business Profile Dynamic Location Group
has top concept: Chain Dynamic Location Group
has top concept: Static Location Group
has top concept: Hotel Property
has top concept: Travel Feed

Unspecified
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Page Feed
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: pageFeed
definition: Page asset set.
notation: PAGE_FEED

Dynamic Education
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: dynamicEducation
definition: Dynamic education asset set.
notation: DYNAMIC_EDUCATION

Merchant Center Feed
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: merchantCenterFeed
definition: Google Merchant Center asset set.
notation: MERCHANT_CENTER_FEED

Dynamic Real Estate
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: dynamicRealEstate
definition: Dynamic real estate asset set.
notation: DYNAMIC_REAL_ESTATE

Dynamic Custom
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: dynamicCustom
definition: Dynamic custom asset set.
notation: DYNAMIC_CUSTOM

Dynamic Hotels And Rentals
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: dynamicHotelsAndRentals
definition: Dynamic hotels and rentals asset set.
notation: DYNAMIC_HOTELS_AND_RENTALS

Dynamic Flights
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: dynamicFlights
definition: Dynamic flights asset set.
notation: DYNAMIC_FLIGHTS

Dynamic Travel
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: dynamicTravel
definition: Dynamic travel asset set.
notation: DYNAMIC_TRAVEL

Dynamic Local
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: dynamicLocal
definition: Dynamic local asset set.
notation: DYNAMIC_LOCAL

Dynamic Jobs
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: dynamicJobs
definition: Dynamic jobs asset set.
notation: DYNAMIC_JOBS

Location Sync
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: locationSync
definition: Location sync level asset set.
notation: LOCATION_SYNC

Business Profile Dynamic Location Group
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: businessProfileDynamicLocationGroup
definition: Business Profile location group asset set.
notation: BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP

Chain Dynamic Location Group
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: chainDynamicLocationGroup
definition: Chain location group asset set which can be used for both owned locations and affiliate locations.
notation: CHAIN_DYNAMIC_LOCATION_GROUP

Static Location Group
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: staticLocationGroup
definition: Static location group asset set which can be used for both owned locations and affiliate locations.
notation: STATIC_LOCATION_GROUP

Hotel Property
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: hotelProperty
definition: Hotel Property asset set which is used to link a hotel property feed to Performance Max for travel goals campaigns.
notation: HOTEL_PROPERTY

Travel Feed
type: Concept
in scheme: AssetSetType
top concept of: AssetSetType
alternative label: travelFeed
definition: Travel Feed asset set type. Can represent either a Hotel feed or a Things to Do (activities) feed.
notation: TRAVEL_FEED

AssetSetTypeViewAssetSetType
type: ConceptScheme
comment: Values AssetSetTypeView.assetSetType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Page Feed
has top concept: Dynamic Education
has top concept: Merchant Center Feed
has top concept: Dynamic Real Estate
has top concept: Dynamic Custom
has top concept: Dynamic Hotels And Rentals
has top concept: Dynamic Flights
has top concept: Dynamic Travel
has top concept: Dynamic Local
has top concept: Dynamic Jobs
has top concept: Location Sync
has top concept: Business Profile Dynamic Location Group
has top concept: Chain Dynamic Location Group
has top concept: Static Location Group
has top concept: Hotel Property
has top concept: Travel Feed

Unspecified
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Page Feed
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: pageFeed
definition: Page asset set.
notation: PAGE_FEED

Dynamic Education
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: dynamicEducation
definition: Dynamic education asset set.
notation: DYNAMIC_EDUCATION

Merchant Center Feed
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: merchantCenterFeed
definition: Google Merchant Center asset set.
notation: MERCHANT_CENTER_FEED

Dynamic Real Estate
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: dynamicRealEstate
definition: Dynamic real estate asset set.
notation: DYNAMIC_REAL_ESTATE

Dynamic Custom
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: dynamicCustom
definition: Dynamic custom asset set.
notation: DYNAMIC_CUSTOM

Dynamic Hotels And Rentals
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: dynamicHotelsAndRentals
definition: Dynamic hotels and rentals asset set.
notation: DYNAMIC_HOTELS_AND_RENTALS

Dynamic Flights
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: dynamicFlights
definition: Dynamic flights asset set.
notation: DYNAMIC_FLIGHTS

Dynamic Travel
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: dynamicTravel
definition: Dynamic travel asset set.
notation: DYNAMIC_TRAVEL

Dynamic Local
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: dynamicLocal
definition: Dynamic local asset set.
notation: DYNAMIC_LOCAL

Dynamic Jobs
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: dynamicJobs
definition: Dynamic jobs asset set.
notation: DYNAMIC_JOBS

Location Sync
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: locationSync
definition: Location sync level asset set.
notation: LOCATION_SYNC

Business Profile Dynamic Location Group
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: businessProfileDynamicLocationGroup
definition: Business Profile location group asset set.
notation: BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP

Chain Dynamic Location Group
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: chainDynamicLocationGroup
definition: Chain location group asset set which can be used for both owned locations and affiliate locations.
notation: CHAIN_DYNAMIC_LOCATION_GROUP

Static Location Group
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: staticLocationGroup
definition: Static location group asset set which can be used for both owned locations and affiliate locations.
notation: STATIC_LOCATION_GROUP

Hotel Property
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: hotelProperty
definition: Hotel Property asset set which is used to link a hotel property feed to Performance Max for travel goals campaigns.
notation: HOTEL_PROPERTY

Travel Feed
type: Concept
in scheme: AssetSetTypeViewAssetSetType
top concept of: AssetSetTypeViewAssetSetType
alternative label: travelFeed
definition: Travel Feed asset set type. Can represent either a Hotel feed or a Things to Do (activities) feed.
notation: TRAVEL_FEED

AssetSource
type: ConceptScheme
comment: Values Asset.source accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: AssetSource
top concept of: AssetSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetSource
top concept of: AssetSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: AssetSource
top concept of: AssetSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: AssetSource
top concept of: AssetSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

AssetType
type: ConceptScheme
comment: Values Asset.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Youtube Video
has top concept: Media Bundle
has top concept: Image
has top concept: Text
has top concept: Lead Form
has top concept: Book On Google
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Page Feed
has top concept: Dynamic Education
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Call To Action
has top concept: Dynamic Real Estate
has top concept: Dynamic Custom
has top concept: Dynamic Hotels And Rentals
has top concept: Dynamic Flights
has top concept: Dynamic Travel
has top concept: Dynamic Local
has top concept: Dynamic Jobs
has top concept: Location
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: App Deep Link
has top concept: Youtube Video List

Unspecified
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Youtube Video
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: youtubeVideo
definition: YouTube video asset.
notation: YOUTUBE_VIDEO

Media Bundle
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: mediaBundle
definition: Media bundle asset.
notation: MEDIA_BUNDLE

Image
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: image
definition: Image asset.
notation: IMAGE

Text
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: text
definition: Text asset.
notation: TEXT

Lead Form
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: leadForm
definition: Lead form asset.
notation: LEAD_FORM

Book On Google
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: bookOnGoogle
definition: Book on Google asset.
notation: BOOK_ON_GOOGLE

Promotion
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: promotion
definition: Promotion asset.
notation: PROMOTION

Callout
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: callout
definition: Callout asset.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: structuredSnippet
definition: Structured Snippet asset.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: sitelink
definition: Sitelink asset.
notation: SITELINK

Page Feed
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: pageFeed
definition: Page Feed asset.
notation: PAGE_FEED

Dynamic Education
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: dynamicEducation
definition: Dynamic Education asset.
notation: DYNAMIC_EDUCATION

Mobile App
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: mobileApp
definition: Mobile app asset.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: hotelCallout
definition: Hotel callout asset.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: call
definition: Call asset.
notation: CALL

Price
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: price
definition: Price asset.
notation: PRICE

Call To Action
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: callToAction
definition: Call to action asset.
notation: CALL_TO_ACTION

Dynamic Real Estate
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: dynamicRealEstate
definition: Dynamic real estate asset.
notation: DYNAMIC_REAL_ESTATE

Dynamic Custom
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: dynamicCustom
definition: Dynamic custom asset.
notation: DYNAMIC_CUSTOM

Dynamic Hotels And Rentals
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: dynamicHotelsAndRentals
definition: Dynamic hotels and rentals asset.
notation: DYNAMIC_HOTELS_AND_RENTALS

Dynamic Flights
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: dynamicFlights
definition: Dynamic flights asset.
notation: DYNAMIC_FLIGHTS

Dynamic Travel
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: dynamicTravel
definition: Dynamic travel asset.
notation: DYNAMIC_TRAVEL

Dynamic Local
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: dynamicLocal
definition: Dynamic local asset.
notation: DYNAMIC_LOCAL

Dynamic Jobs
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: dynamicJobs
definition: Dynamic jobs asset.
notation: DYNAMIC_JOBS

Location
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: location
definition: Location asset.
notation: LOCATION

Hotel Property
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: hotelProperty
definition: Hotel property asset.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: demandGenCarouselCard
definition: Demand Gen Carousel Card asset.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: businessMessage
definition: Business message asset.
notation: BUSINESS_MESSAGE

App Deep Link
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: appDeepLink
definition: App deep link asset.
notation: APP_DEEP_LINK

Youtube Video List
type: Concept
in scheme: AssetType
top concept of: AssetType
alternative label: youtubeVideoList
definition: YouTube video list asset.
notation: YOUTUBE_VIDEO_LIST

AssetUsageServedAssetFieldType
type: ConceptScheme
comment: Values AssetUsage.servedAssetFieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline1
has top concept: Headline2
has top concept: Headline3
has top concept: Description1
has top concept: Description2
has top concept: Headline
has top concept: Headline In Portrait
has top concept: Long Headline
has top concept: Description
has top concept: Description In Portrait
has top concept: Business Name In Portrait
has top concept: Business Name
has top concept: Marketing Image
has top concept: Marketing Image In Portrait
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Call To Action
has top concept: You Tube Video
has top concept: Sitelink
has top concept: Call
has top concept: Mobile App
has top concept: Callout
has top concept: Structured Snippet
has top concept: Price
has top concept: Promotion
has top concept: Ad Image
has top concept: Lead Form
has top concept: Business Logo
has top concept: Description Prefix
has top concept: Headline As Sitelink Position One
has top concept: Headline As Sitelink Position Two
has top concept: Description Line Headline As Sitelink Position One
has top concept: Description Line Headline As Sitelink Position Two

Unspecified
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Headline1
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: headline1
definition: The asset is used in headline 1.
notation: HEADLINE_1

Headline2
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: headline2
definition: The asset is used in headline 2.
notation: HEADLINE_2

Headline3
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: headline3
definition: The asset is used in headline 3.
notation: HEADLINE_3

Description1
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: description1
definition: The asset is used in description 1.
notation: DESCRIPTION_1

Description2
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: description2
definition: The asset is used in description 2.
notation: DESCRIPTION_2

Headline
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: headline
definition: The asset was used in a headline. Use this only if there is only one headline in the ad. Otherwise, use the HEADLINE_1, HEADLINE_2 or HEADLINE_3 enums
notation: HEADLINE

Headline In Portrait
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: headlineInPortrait
definition: The asset was used as a headline in portrait image.
notation: HEADLINE_IN_PORTRAIT

Long Headline
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: longHeadline
definition: The asset was used in a long headline (used in MultiAssetResponsiveAd).
notation: LONG_HEADLINE

Description
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: description
definition: The asset was used in a description. Use this only if there is only one description in the ad. Otherwise, use the DESCRIPTION_1 or DESCRIPTION_
notation: DESCRIPTION

Description In Portrait
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: descriptionInPortrait
definition: The asset was used as description in portrait image.
notation: DESCRIPTION_IN_PORTRAIT

Business Name In Portrait
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: businessNameInPortrait
definition: The asset was used as business name in portrait image.
notation: BUSINESS_NAME_IN_PORTRAIT

Business Name
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: businessName
definition: The asset was used as business name.
notation: BUSINESS_NAME

Marketing Image
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: marketingImage
definition: The asset was used as a marketing image.
notation: MARKETING_IMAGE

Marketing Image In Portrait
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: marketingImageInPortrait
definition: The asset was used as a marketing image in portrait image.
notation: MARKETING_IMAGE_IN_PORTRAIT

Square Marketing Image
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: squareMarketingImage
definition: The asset was used as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: portraitMarketingImage
definition: The asset was used as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: logo
definition: The asset was used as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: landscapeLogo
definition: The asset was used as a landscape logo.
notation: LANDSCAPE_LOGO

Call To Action
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: callToAction
definition: The asset was used as a call-to-action.
notation: CALL_TO_ACTION

You Tube Video
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: youTubeVideo
definition: The asset was used as a YouTube video.
notation: YOU_TUBE_VIDEO

Sitelink
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: sitelink
definition: This asset is used as a sitelink.
notation: SITELINK

Call
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: call
definition: This asset is used as a call.
notation: CALL

Mobile App
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: mobileApp
definition: This asset is used as a mobile app.
notation: MOBILE_APP

Callout
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: callout
definition: This asset is used as a callout.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: structuredSnippet
definition: This asset is used as a structured snippet.
notation: STRUCTURED_SNIPPET

Price
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: price
definition: This asset is used as a price.
notation: PRICE

Promotion
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: promotion
definition: This asset is used as a promotion.
notation: PROMOTION

Ad Image
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: adImage
definition: This asset is used as an image.
notation: AD_IMAGE

Lead Form
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: leadForm
definition: The asset is used as a lead form.
notation: LEAD_FORM

Business Logo
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: businessLogo
definition: The asset is used as a business logo.
notation: BUSINESS_LOGO

Description Prefix
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: descriptionPrefix
definition: The asset is used as a description prefix.
notation: DESCRIPTION_PREFIX

Headline As Sitelink Position One
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: headlineAsSitelinkPositionOne
definition: A headline asset used as a sitelink in position 1.
notation: HEADLINE_AS_SITELINK_POSITION_ONE

Headline As Sitelink Position Two
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: headlineAsSitelinkPositionTwo
definition: A headline asset used as a sitelink in position 2.
notation: HEADLINE_AS_SITELINK_POSITION_TWO

Description Line Headline As Sitelink Position One
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: descriptionLineHeadlineAsSitelinkPositionOne
definition: A description line asset used as a sitelink in position 1.
notation: DESCRIPTION_LINE_HEADLINE_AS_SITELINK_POSITION_ONE

Description Line Headline As Sitelink Position Two
type: Concept
in scheme: AssetUsageServedAssetFieldType
top concept of: AssetUsageServedAssetFieldType
alternative label: descriptionLineHeadlineAsSitelinkPositionTwo
definition: A description line asset used as a sitelink in position 2.
notation: DESCRIPTION_LINE_HEADLINE_AS_SITELINK_POSITION_TWO

AudienceScope
type: ConceptScheme
comment: Values Audience.scope accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer
has top concept: Asset Group

Unspecified
type: Concept
in scheme: AudienceScope
top concept of: AudienceScope
alternative label: unspecified
definition: The scope has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AudienceScope
top concept of: AudienceScope
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Customer
type: Concept
in scheme: AudienceScope
top concept of: AudienceScope
alternative label: customer
definition: The audience is scoped at the customer level.
notation: CUSTOMER

Asset Group
type: Concept
in scheme: AudienceScope
top concept of: AudienceScope
alternative label: assetGroup
definition: The audience is scoped under a specific AssetGroup.
notation: ASSET_GROUP

AudienceStatus
type: ConceptScheme
comment: Values Audience.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: AudienceStatus
top concept of: AudienceStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: AudienceStatus
top concept of: AudienceStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: AudienceStatus
top concept of: AudienceStatus
alternative label: enabled
definition: Enabled status - audience is enabled and can be targeted.
notation: ENABLED

Removed
type: Concept
in scheme: AudienceStatus
top concept of: AudienceStatus
alternative label: removed
definition: Removed status - audience is removed and cannot be used for targeting.
notation: REMOVED

BatchJobStatus
type: ConceptScheme
comment: Values BatchJob.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: Running
has top concept: Done

Unspecified
type: Concept
in scheme: BatchJobStatus
top concept of: BatchJobStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BatchJobStatus
top concept of: BatchJobStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: BatchJobStatus
top concept of: BatchJobStatus
alternative label: pending
definition: The job is not currently running.
notation: PENDING

Running
type: Concept
in scheme: BatchJobStatus
top concept of: BatchJobStatus
alternative label: running
definition: The job is running.
notation: RUNNING

Done
type: Concept
in scheme: BatchJobStatus
top concept of: BatchJobStatus
alternative label: done
definition: The job is done.
notation: DONE

BiddingDataExclusionAdvertisingChannelTypes
type: ConceptScheme
comment: Values BiddingDataExclusion.advertisingChannelTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search
has top concept: Display
has top concept: Shopping
has top concept: Hotel
has top concept: Video
has top concept: Multi Channel
has top concept: Local
has top concept: Smart
has top concept: Performance Max
has top concept: Local Services
has top concept: Travel
has top concept: Demand Gen

Unspecified
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Search
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: search
definition: Search Network. Includes display bundled, and Search+ campaigns.
notation: SEARCH

Display
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: display
definition: Google Display Network only.
notation: DISPLAY

Shopping
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: shopping
definition: Shopping campaigns serve on the shopping property and on google.com search results.
notation: SHOPPING

Hotel
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: hotel
definition: Hotel Ads campaigns.
notation: HOTEL

Video
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: video
definition: Video campaigns.
notation: VIDEO

Multi Channel
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: multiChannel
definition: App Campaigns, and App Campaigns for Engagement, that run across multiple channels.
notation: MULTI_CHANNEL

Local
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: local
definition: Local ads campaigns.
notation: LOCAL

Smart
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: smart
definition: Smart campaigns.
notation: SMART

Performance Max
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: performanceMax
definition: Performance Max campaigns.
notation: PERFORMANCE_MAX

Local Services
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: localServices
definition: Local services campaigns.
notation: LOCAL_SERVICES

Travel
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: travel
definition: Travel campaigns.
notation: TRAVEL

Demand Gen
type: Concept
in scheme: BiddingDataExclusionAdvertisingChannelTypes
top concept of: BiddingDataExclusionAdvertisingChannelTypes
alternative label: demandGen
definition: Demand Gen campaigns.
notation: DEMAND_GEN

BiddingDataExclusionDevices
type: ConceptScheme
comment: Values BiddingDataExclusion.devices accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Mobile
has top concept: Tablet
has top concept: Desktop
has top concept: Connected Tv
has top concept: Other

Unspecified
type: Concept
in scheme: BiddingDataExclusionDevices
top concept of: BiddingDataExclusionDevices
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingDataExclusionDevices
top concept of: BiddingDataExclusionDevices
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Mobile
type: Concept
in scheme: BiddingDataExclusionDevices
top concept of: BiddingDataExclusionDevices
alternative label: mobile
definition: Mobile devices with full browsers.
notation: MOBILE

Tablet
type: Concept
in scheme: BiddingDataExclusionDevices
top concept of: BiddingDataExclusionDevices
alternative label: tablet
definition: Tablets with full browsers.
notation: TABLET

Desktop
type: Concept
in scheme: BiddingDataExclusionDevices
top concept of: BiddingDataExclusionDevices
alternative label: desktop
definition: Computers.
notation: DESKTOP

Connected Tv
type: Concept
in scheme: BiddingDataExclusionDevices
top concept of: BiddingDataExclusionDevices
alternative label: connectedTv
definition: Smart TVs and game consoles.
notation: CONNECTED_TV

Other
type: Concept
in scheme: BiddingDataExclusionDevices
top concept of: BiddingDataExclusionDevices
alternative label: other
definition: Other device types.
notation: OTHER

BiddingDataExclusionScope
type: ConceptScheme
comment: Values BiddingDataExclusion.scope accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer
has top concept: Campaign
has top concept: Channel

Unspecified
type: Concept
in scheme: BiddingDataExclusionScope
top concept of: BiddingDataExclusionScope
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingDataExclusionScope
top concept of: BiddingDataExclusionScope
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Customer
type: Concept
in scheme: BiddingDataExclusionScope
top concept of: BiddingDataExclusionScope
alternative label: customer
definition: The seasonality event is applied to all the customer's traffic for supported advertising channel types and device types. The CUSTOMER scope cannot be used in mutates.
notation: CUSTOMER

Campaign
type: Concept
in scheme: BiddingDataExclusionScope
top concept of: BiddingDataExclusionScope
alternative label: campaign
definition: The seasonality event is applied to all specified campaigns.
notation: CAMPAIGN

Channel
type: Concept
in scheme: BiddingDataExclusionScope
top concept of: BiddingDataExclusionScope
alternative label: channel
definition: The seasonality event is applied to all campaigns that belong to specified channel types.
notation: CHANNEL

BiddingDataExclusionStatus
type: ConceptScheme
comment: Values BiddingDataExclusion.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: BiddingDataExclusionStatus
top concept of: BiddingDataExclusionStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingDataExclusionStatus
top concept of: BiddingDataExclusionStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: BiddingDataExclusionStatus
top concept of: BiddingDataExclusionStatus
alternative label: enabled
definition: The seasonality event is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: BiddingDataExclusionStatus
top concept of: BiddingDataExclusionStatus
alternative label: removed
definition: The seasonality event is removed.
notation: REMOVED

BiddingSeasonalityAdjustmentAdvertisingChannelTypes
type: ConceptScheme
comment: Values BiddingSeasonalityAdjustment.advertisingChannelTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search
has top concept: Display
has top concept: Shopping
has top concept: Hotel
has top concept: Video
has top concept: Multi Channel
has top concept: Local
has top concept: Smart
has top concept: Performance Max
has top concept: Local Services
has top concept: Travel
has top concept: Demand Gen

Unspecified
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Search
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: search
definition: Search Network. Includes display bundled, and Search+ campaigns.
notation: SEARCH

Display
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: display
definition: Google Display Network only.
notation: DISPLAY

Shopping
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: shopping
definition: Shopping campaigns serve on the shopping property and on google.com search results.
notation: SHOPPING

Hotel
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: hotel
definition: Hotel Ads campaigns.
notation: HOTEL

Video
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: video
definition: Video campaigns.
notation: VIDEO

Multi Channel
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: multiChannel
definition: App Campaigns, and App Campaigns for Engagement, that run across multiple channels.
notation: MULTI_CHANNEL

Local
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: local
definition: Local ads campaigns.
notation: LOCAL

Smart
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: smart
definition: Smart campaigns.
notation: SMART

Performance Max
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: performanceMax
definition: Performance Max campaigns.
notation: PERFORMANCE_MAX

Local Services
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: localServices
definition: Local services campaigns.
notation: LOCAL_SERVICES

Travel
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: travel
definition: Travel campaigns.
notation: TRAVEL

Demand Gen
type: Concept
in scheme: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
top concept of: BiddingSeasonalityAdjustmentAdvertisingChannelTypes
alternative label: demandGen
definition: Demand Gen campaigns.
notation: DEMAND_GEN

BiddingSeasonalityAdjustmentDevices
type: ConceptScheme
comment: Values BiddingSeasonalityAdjustment.devices accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Mobile
has top concept: Tablet
has top concept: Desktop
has top concept: Connected Tv
has top concept: Other

Unspecified
type: Concept
in scheme: BiddingSeasonalityAdjustmentDevices
top concept of: BiddingSeasonalityAdjustmentDevices
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingSeasonalityAdjustmentDevices
top concept of: BiddingSeasonalityAdjustmentDevices
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Mobile
type: Concept
in scheme: BiddingSeasonalityAdjustmentDevices
top concept of: BiddingSeasonalityAdjustmentDevices
alternative label: mobile
definition: Mobile devices with full browsers.
notation: MOBILE

Tablet
type: Concept
in scheme: BiddingSeasonalityAdjustmentDevices
top concept of: BiddingSeasonalityAdjustmentDevices
alternative label: tablet
definition: Tablets with full browsers.
notation: TABLET

Desktop
type: Concept
in scheme: BiddingSeasonalityAdjustmentDevices
top concept of: BiddingSeasonalityAdjustmentDevices
alternative label: desktop
definition: Computers.
notation: DESKTOP

Connected Tv
type: Concept
in scheme: BiddingSeasonalityAdjustmentDevices
top concept of: BiddingSeasonalityAdjustmentDevices
alternative label: connectedTv
definition: Smart TVs and game consoles.
notation: CONNECTED_TV

Other
type: Concept
in scheme: BiddingSeasonalityAdjustmentDevices
top concept of: BiddingSeasonalityAdjustmentDevices
alternative label: other
definition: Other device types.
notation: OTHER

BiddingSeasonalityAdjustmentScope
type: ConceptScheme
comment: Values BiddingSeasonalityAdjustment.scope accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer
has top concept: Campaign
has top concept: Channel

Unspecified
type: Concept
in scheme: BiddingSeasonalityAdjustmentScope
top concept of: BiddingSeasonalityAdjustmentScope
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingSeasonalityAdjustmentScope
top concept of: BiddingSeasonalityAdjustmentScope
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Customer
type: Concept
in scheme: BiddingSeasonalityAdjustmentScope
top concept of: BiddingSeasonalityAdjustmentScope
alternative label: customer
definition: The seasonality event is applied to all the customer's traffic for supported advertising channel types and device types. The CUSTOMER scope cannot be used in mutates.
notation: CUSTOMER

Campaign
type: Concept
in scheme: BiddingSeasonalityAdjustmentScope
top concept of: BiddingSeasonalityAdjustmentScope
alternative label: campaign
definition: The seasonality event is applied to all specified campaigns.
notation: CAMPAIGN

Channel
type: Concept
in scheme: BiddingSeasonalityAdjustmentScope
top concept of: BiddingSeasonalityAdjustmentScope
alternative label: channel
definition: The seasonality event is applied to all campaigns that belong to specified channel types.
notation: CHANNEL

BiddingSeasonalityAdjustmentStatus
type: ConceptScheme
comment: Values BiddingSeasonalityAdjustment.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: BiddingSeasonalityAdjustmentStatus
top concept of: BiddingSeasonalityAdjustmentStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingSeasonalityAdjustmentStatus
top concept of: BiddingSeasonalityAdjustmentStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: BiddingSeasonalityAdjustmentStatus
top concept of: BiddingSeasonalityAdjustmentStatus
alternative label: enabled
definition: The seasonality event is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: BiddingSeasonalityAdjustmentStatus
top concept of: BiddingSeasonalityAdjustmentStatus
alternative label: removed
definition: The seasonality event is removed.
notation: REMOVED

BiddingStrategySimulationModificationMethod
type: ConceptScheme
comment: Values BiddingStrategySimulation.modificationMethod accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Uniform
has top concept: Default
has top concept: Scaling

Unspecified
type: Concept
in scheme: BiddingStrategySimulationModificationMethod
top concept of: BiddingStrategySimulationModificationMethod
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingStrategySimulationModificationMethod
top concept of: BiddingStrategySimulationModificationMethod
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Uniform
type: Concept
in scheme: BiddingStrategySimulationModificationMethod
top concept of: BiddingStrategySimulationModificationMethod
alternative label: uniform
definition: The values in a simulation were applied to all children of a given resource uniformly. Overrides on child resources were not respected.
notation: UNIFORM

Default
type: Concept
in scheme: BiddingStrategySimulationModificationMethod
top concept of: BiddingStrategySimulationModificationMethod
alternative label: default
definition: The values in a simulation were applied to the given resource. Overrides on child resources were respected, and traffic estimates do not include these resources.
notation: DEFAULT

Scaling
type: Concept
in scheme: BiddingStrategySimulationModificationMethod
top concept of: BiddingStrategySimulationModificationMethod
alternative label: scaling
definition: The values in a simulation were all scaled by the same factor. For example, in a simulated TargetCpa campaign, the campaign target and all ad group targets were scaled by a factor of X.
notation: SCALING

BiddingStrategySimulationType
type: ConceptScheme
comment: Values BiddingStrategySimulation.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Cpc Bid
has top concept: Cpv Bid
has top concept: Target Cpa
has top concept: Bid Modifier
has top concept: Target Roas
has top concept: Percent Cpc Bid
has top concept: Target Impression Share
has top concept: Budget

Unspecified
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Cpc Bid
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: cpcBid
definition: The simulation is for a CPC bid.
notation: CPC_BID

Cpv Bid
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: cpvBid
definition: The simulation is for a CPV bid.
notation: CPV_BID

Target Cpa
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: targetCpa
definition: The simulation is for a CPA target.
notation: TARGET_CPA

Bid Modifier
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: bidModifier
definition: The simulation is for a bid modifier.
notation: BID_MODIFIER

Target Roas
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: targetRoas
definition: The simulation is for a ROAS target.
notation: TARGET_ROAS

Percent Cpc Bid
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: percentCpcBid
definition: The simulation is for a percent CPC bid.
notation: PERCENT_CPC_BID

Target Impression Share
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: targetImpressionShare
definition: The simulation is for an impression share target.
notation: TARGET_IMPRESSION_SHARE

Budget
type: Concept
in scheme: BiddingStrategySimulationType
top concept of: BiddingStrategySimulationType
alternative label: budget
definition: The simulation is for a budget.
notation: BUDGET

BiddingStrategyStatus
type: ConceptScheme
comment: Values BiddingStrategy.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: BiddingStrategyStatus
top concept of: BiddingStrategyStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingStrategyStatus
top concept of: BiddingStrategyStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: BiddingStrategyStatus
top concept of: BiddingStrategyStatus
alternative label: enabled
definition: The bidding strategy is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: BiddingStrategyStatus
top concept of: BiddingStrategyStatus
alternative label: removed
definition: The bidding strategy is removed.
notation: REMOVED

BiddingStrategyType
type: ConceptScheme
comment: Values BiddingStrategy.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Commission
has top concept: Enhanced Cpc
has top concept: Fixed Cpm
has top concept: Fixed Share Of Voice
has top concept: Invalid
has top concept: Manual Cpa
has top concept: Manual Cpc
has top concept: Manual Cpm
has top concept: Manual Cpv
has top concept: Maximize Conversions
has top concept: Maximize Conversion Value
has top concept: Page One Promoted
has top concept: Percent Cpc
has top concept: Target Cpa
has top concept: Target Cpc
has top concept: Target Cpm
has top concept: Target Cpv
has top concept: Target Impression Share
has top concept: Target Outrank Share
has top concept: Target Roas
has top concept: Target Spend

Unspecified
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Commission
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: commission
definition: Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
notation: COMMISSION

Enhanced Cpc
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: enhancedCpc
definition: Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
notation: ENHANCED_CPC

Fixed Cpm
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: fixedCpm
definition: Fixed CPM is a manual bidding strategy with a fixed CPM.
notation: FIXED_CPM

Fixed Share Of Voice
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: fixedShareOfVoice
definition: Fixed share of voice is a manual bidding strategy for YouTube Sponsorships that bills either on CPM or a fixed cost per day.
notation: FIXED_SHARE_OF_VOICE

Invalid
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: invalid
definition: Used for return value only. Indicates that a campaign does not have a bidding strategy. This prevents the campaign from serving. For example, a campaign may be attached to a manager bidding strategy and the serving account is subsequently unlinked from the manager account. In this case the campaign will automatically be detached from the now inaccessible manager bidding strategy and transition to the INVALID bidding strategy type.
notation: INVALID

Manual Cpa
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: manualCpa
definition: Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.
notation: MANUAL_CPA

Manual Cpc
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: manualCpc
definition: Manual click based bidding where user pays per click.
notation: MANUAL_CPC

Manual Cpm
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: manualCpm
definition: Manual impression based bidding where user pays per thousand impressions.
notation: MANUAL_CPM

Manual Cpv
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: manualCpv
definition: A bidding strategy that pays a configurable amount per video view.
notation: MANUAL_CPV

Maximize Conversions
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: maximizeConversions
definition: A bidding strategy that automatically maximizes number of conversions given a daily budget.
notation: MAXIMIZE_CONVERSIONS

Maximize Conversion Value
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: maximizeConversionValue
definition: An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
notation: MAXIMIZE_CONVERSION_VALUE

Page One Promoted
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: pageOnePromoted
definition: Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.
notation: PAGE_ONE_PROMOTED

Percent Cpc
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: percentCpc
definition: Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.
notation: PERCENT_CPC

Target Cpa
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: targetCpa
definition: Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
notation: TARGET_CPA

Target Cpc
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: targetCpc
definition: Target CPC is an automated bid strategy that sets bids to help get as many clicks as possible at the target cost-per-click (CPC) you set.
notation: TARGET_CPC

Target Cpm
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: targetCpm
definition: Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.
notation: TARGET_CPM

Target Cpv
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: targetCpv
definition: Target CPV is an automated bidding strategy that sets bids to optimize performance given the average target cost per view.
notation: TARGET_CPV

Target Impression Share
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: targetImpressionShare
definition: An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
notation: TARGET_IMPRESSION_SHARE

Target Outrank Share
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: targetOutrankShare
definition: Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.
notation: TARGET_OUTRANK_SHARE

Target Roas
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: targetRoas
definition: Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).
notation: TARGET_ROAS

Target Spend
type: Concept
in scheme: BiddingStrategyType
top concept of: BiddingStrategyType
alternative label: targetSpend
definition: Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
notation: TARGET_SPEND

BillingSetupEndTimeType
type: ConceptScheme
comment: Values BillingSetup.endTimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Now
has top concept: Forever

Unspecified
type: Concept
in scheme: BillingSetupEndTimeType
top concept of: BillingSetupEndTimeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BillingSetupEndTimeType
top concept of: BillingSetupEndTimeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Now
type: Concept
in scheme: BillingSetupEndTimeType
top concept of: BillingSetupEndTimeType
alternative label: now
definition: As soon as possible.
notation: NOW

Forever
type: Concept
in scheme: BillingSetupEndTimeType
top concept of: BillingSetupEndTimeType
alternative label: forever
definition: An infinite point in the future.
notation: FOREVER

BillingSetupStartTimeType
type: ConceptScheme
comment: Values BillingSetup.startTimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Now
has top concept: Forever

Unspecified
type: Concept
in scheme: BillingSetupStartTimeType
top concept of: BillingSetupStartTimeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BillingSetupStartTimeType
top concept of: BillingSetupStartTimeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Now
type: Concept
in scheme: BillingSetupStartTimeType
top concept of: BillingSetupStartTimeType
alternative label: now
definition: As soon as possible.
notation: NOW

Forever
type: Concept
in scheme: BillingSetupStartTimeType
top concept of: BillingSetupStartTimeType
alternative label: forever
definition: An infinite point in the future.
notation: FOREVER

BillingSetupStatus
type: ConceptScheme
comment: Values BillingSetup.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: Approved Held
has top concept: Approved
has top concept: Cancelled

Unspecified
type: Concept
in scheme: BillingSetupStatus
top concept of: BillingSetupStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BillingSetupStatus
top concept of: BillingSetupStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: BillingSetupStatus
top concept of: BillingSetupStatus
alternative label: pending
definition: The billing setup is pending approval.
notation: PENDING

Approved Held
type: Concept
in scheme: BillingSetupStatus
top concept of: BillingSetupStatus
alternative label: approvedHeld
definition: The billing setup has been approved but the corresponding first budget has not. This can only occur for billing setups configured for monthly invoicing.
notation: APPROVED_HELD

Approved
type: Concept
in scheme: BillingSetupStatus
top concept of: BillingSetupStatus
alternative label: approved
definition: The billing setup has been approved.
notation: APPROVED

Cancelled
type: Concept
in scheme: BillingSetupStatus
top concept of: BillingSetupStatus
alternative label: cancelled
definition: The billing setup was cancelled by the user prior to approval.
notation: CANCELLED

BrandInfoRejectionReason
type: ConceptScheme
comment: Values BrandInfo.rejectionReason accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Existing Brand
has top concept: Existing Brand Variant
has top concept: Incorrect Information
has top concept: Not ABrand

Unspecified
type: Concept
in scheme: BrandInfoRejectionReason
top concept of: BrandInfoRejectionReason
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BrandInfoRejectionReason
top concept of: BrandInfoRejectionReason
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Existing Brand
type: Concept
in scheme: BrandInfoRejectionReason
top concept of: BrandInfoRejectionReason
alternative label: existingBrand
definition: Brand is already present in the commercial brand set.
notation: EXISTING_BRAND

Existing Brand Variant
type: Concept
in scheme: BrandInfoRejectionReason
top concept of: BrandInfoRejectionReason
alternative label: existingBrandVariant
definition: Brand is already present in the commercial brand set, but is a variant.
notation: EXISTING_BRAND_VARIANT

Incorrect Information
type: Concept
in scheme: BrandInfoRejectionReason
top concept of: BrandInfoRejectionReason
alternative label: incorrectInformation
definition: Brand information is not correct (eg: URL and name don't match).
notation: INCORRECT_INFORMATION

Not ABrand
type: Concept
in scheme: BrandInfoRejectionReason
top concept of: BrandInfoRejectionReason
alternative label: notABrand
definition: Not a valid brand as per Google policy.
notation: NOT_A_BRAND

BrandInfoStatus
type: ConceptScheme
comment: Values BrandInfo.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Deprecated
has top concept: Unverified
has top concept: Approved
has top concept: Cancelled
has top concept: Rejected

Unspecified
type: Concept
in scheme: BrandInfoStatus
top concept of: BrandInfoStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BrandInfoStatus
top concept of: BrandInfoStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: BrandInfoStatus
top concept of: BrandInfoStatus
alternative label: enabled
definition: Brand is verified and globally available for selection
notation: ENABLED

Deprecated
type: Concept
in scheme: BrandInfoStatus
top concept of: BrandInfoStatus
alternative label: deprecated
definition: Brand was globally available in past but is no longer a valid brand (based on business criteria)
notation: DEPRECATED

Unverified
type: Concept
in scheme: BrandInfoStatus
top concept of: BrandInfoStatus
alternative label: unverified
definition: Brand is unverified and customer scoped, but can be selected by customer (only who requested for same) for targeting
notation: UNVERIFIED

Approved
type: Concept
in scheme: BrandInfoStatus
top concept of: BrandInfoStatus
alternative label: approved
definition: Was a customer-scoped (unverified) brand, which got approved by business and added to the global list. Its assigned CKG MID should be used instead of this
notation: APPROVED

Cancelled
type: Concept
in scheme: BrandInfoStatus
top concept of: BrandInfoStatus
alternative label: cancelled
definition: Was a customer-scoped (unverified) brand, but the request was canceled by customer and this brand id is no longer valid
notation: CANCELLED

Rejected
type: Concept
in scheme: BrandInfoStatus
top concept of: BrandInfoStatus
alternative label: rejected
definition: Was a customer-scoped (unverified) brand, but the request was rejected by internal business team and this brand id is no longer valid
notation: REJECTED

BudgetCampaignAssociationStatusStatus
type: ConceptScheme
comment: Values BudgetCampaignAssociationStatus.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: BudgetCampaignAssociationStatusStatus
top concept of: BudgetCampaignAssociationStatusStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BudgetCampaignAssociationStatusStatus
top concept of: BudgetCampaignAssociationStatusStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: BudgetCampaignAssociationStatusStatus
top concept of: BudgetCampaignAssociationStatusStatus
alternative label: enabled
definition: The campaign is currently using the budget.
notation: ENABLED

Removed
type: Concept
in scheme: BudgetCampaignAssociationStatusStatus
top concept of: BudgetCampaignAssociationStatusStatus
alternative label: removed
definition: The campaign is no longer using the budget.
notation: REMOVED

BusinessMessageAssetMessageProvider
type: ConceptScheme
comment: Values BusinessMessageAsset.messageProvider accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Whatsapp
has top concept: Facebook Messenger
has top concept: Zalo

Unspecified
type: Concept
in scheme: BusinessMessageAssetMessageProvider
top concept of: BusinessMessageAssetMessageProvider
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BusinessMessageAssetMessageProvider
top concept of: BusinessMessageAssetMessageProvider
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Whatsapp
type: Concept
in scheme: BusinessMessageAssetMessageProvider
top concept of: BusinessMessageAssetMessageProvider
alternative label: whatsapp
definition: WhatsApp message provider
notation: WHATSAPP

Facebook Messenger
type: Concept
in scheme: BusinessMessageAssetMessageProvider
top concept of: BusinessMessageAssetMessageProvider
alternative label: facebookMessenger
definition: Facebook Messenger message provider
notation: FACEBOOK_MESSENGER

Zalo
type: Concept
in scheme: BusinessMessageAssetMessageProvider
top concept of: BusinessMessageAssetMessageProvider
alternative label: zalo
definition: Zalo message provider
notation: ZALO

BusinessMessageCallToActionInfoCallToActionSelection
type: ConceptScheme
comment: Values BusinessMessageCallToActionInfo.callToActionSelection accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Apply Now
has top concept: Book Now
has top concept: Contact Us
has top concept: Get Info
has top concept: Get Offer
has top concept: Get Quote
has top concept: Get Started
has top concept: Learn More

Unspecified
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Apply Now
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: applyNow
definition: Apply now.
notation: APPLY_NOW

Book Now
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: bookNow
definition: Book now.
notation: BOOK_NOW

Contact Us
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: contactUs
definition: Contact us.
notation: CONTACT_US

Get Info
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: getInfo
definition: Get info.
notation: GET_INFO

Get Offer
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: getOffer
definition: Get offer.
notation: GET_OFFER

Get Quote
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: getQuote
definition: Get quote.
notation: GET_QUOTE

Get Started
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: getStarted
definition: Get started.
notation: GET_STARTED

Learn More
type: Concept
in scheme: BusinessMessageCallToActionInfoCallToActionSelection
top concept of: BusinessMessageCallToActionInfoCallToActionSelection
alternative label: learnMore
definition: Learn more.
notation: LEARN_MORE

BusinessProfileBusinessNameFilterFilterType
type: ConceptScheme
comment: Values BusinessProfileBusinessNameFilter.filterType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Exact

Unspecified
type: Concept
in scheme: BusinessProfileBusinessNameFilterFilterType
top concept of: BusinessProfileBusinessNameFilterFilterType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BusinessProfileBusinessNameFilterFilterType
top concept of: BusinessProfileBusinessNameFilterFilterType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Exact
type: Concept
in scheme: BusinessProfileBusinessNameFilterFilterType
top concept of: BusinessProfileBusinessNameFilterFilterType
alternative label: exact
definition: The filter will use exact string matching.
notation: EXACT

BusinessRegistrationCheckVerificationArtifactRegistrationType
type: ConceptScheme
comment: Values BusinessRegistrationCheckVerificationArtifact.registrationType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Number
has top concept: Document

Unspecified
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRegistrationType
top concept of: BusinessRegistrationCheckVerificationArtifactRegistrationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRegistrationType
top concept of: BusinessRegistrationCheckVerificationArtifactRegistrationType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Number
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRegistrationType
top concept of: BusinessRegistrationCheckVerificationArtifactRegistrationType
alternative label: number
definition: Registration number check type.
notation: NUMBER

Document
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRegistrationType
top concept of: BusinessRegistrationCheckVerificationArtifactRegistrationType
alternative label: document
definition: Registration document check type.
notation: DOCUMENT

BusinessRegistrationCheckVerificationArtifactRejectionReason
type: ConceptScheme
comment: Values BusinessRegistrationCheckVerificationArtifact.rejectionReason accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Business Name Mismatch
has top concept: Business Details Mismatch
has top concept: Id Not Found
has top concept: Poor Document Image Quality
has top concept: Document Expired
has top concept: Document Invalid
has top concept: Document Type Mismatch
has top concept: Document Unverifiable
has top concept: Other

Unspecified
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Business Name Mismatch
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: businessNameMismatch
definition: Business name doesn't match business name for the Local Services Ad.
notation: BUSINESS_NAME_MISMATCH

Business Details Mismatch
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: businessDetailsMismatch
definition: Business details mismatch.
notation: BUSINESS_DETAILS_MISMATCH

Id Not Found
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: idNotFound
definition: Business registration ID not found.
notation: ID_NOT_FOUND

Poor Document Image Quality
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: poorDocumentImageQuality
definition: Uploaded document not clear, blurry, etc.
notation: POOR_DOCUMENT_IMAGE_QUALITY

Document Expired
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: documentExpired
definition: Uploaded document has expired.
notation: DOCUMENT_EXPIRED

Document Invalid
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: documentInvalid
definition: Document revoked or annuled.
notation: DOCUMENT_INVALID

Document Type Mismatch
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: documentTypeMismatch
definition: Document type mismatch.
notation: DOCUMENT_TYPE_MISMATCH

Document Unverifiable
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: documentUnverifiable
definition: Uploaded document could not be verified as legitimate.
notation: DOCUMENT_UNVERIFIABLE

Other
type: Concept
in scheme: BusinessRegistrationCheckVerificationArtifactRejectionReason
top concept of: BusinessRegistrationCheckVerificationArtifactRejectionReason
alternative label: other
definition: The business registration process could not be completed due to an issue. Contact https://support.google.com/localservices to learn more.
notation: OTHER

CallAssetCallConversionReportingState
type: ConceptScheme
comment: Values CallAsset.callConversionReportingState accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Disabled
has top concept: Use Account Level Call Conversion Action
has top concept: Use Resource Level Call Conversion Action

Unspecified
type: Concept
in scheme: CallAssetCallConversionReportingState
top concept of: CallAssetCallConversionReportingState
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CallAssetCallConversionReportingState
top concept of: CallAssetCallConversionReportingState
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Disabled
type: Concept
in scheme: CallAssetCallConversionReportingState
top concept of: CallAssetCallConversionReportingState
alternative label: disabled
definition: Call conversion action is disabled.
notation: DISABLED

Use Account Level Call Conversion Action
type: Concept
in scheme: CallAssetCallConversionReportingState
top concept of: CallAssetCallConversionReportingState
alternative label: useAccountLevelCallConversionAction
definition: Call conversion action will use call conversion type set at the account level.
notation: USE_ACCOUNT_LEVEL_CALL_CONVERSION_ACTION

Use Resource Level Call Conversion Action
type: Concept
in scheme: CallAssetCallConversionReportingState
top concept of: CallAssetCallConversionReportingState
alternative label: useResourceLevelCallConversionAction
definition: Call conversion action will use call conversion type set at the resource (call only ads/call extensions) level.
notation: USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION

CallToActionAssetCallToAction
type: ConceptScheme
comment: Values CallToActionAsset.callToAction accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Learn More
has top concept: Get Quote
has top concept: Apply Now
has top concept: Sign Up
has top concept: Contact Us
has top concept: Subscribe
has top concept: Download
has top concept: Book Now
has top concept: Shop Now
has top concept: Buy Now
has top concept: Donate Now
has top concept: Order Now
has top concept: Play Now
has top concept: See More
has top concept: Start Now
has top concept: Visit Site
has top concept: Watch Now

Unspecified
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Learn More
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: learnMore
definition: The call to action type is learn more.
notation: LEARN_MORE

Get Quote
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: getQuote
definition: The call to action type is get quote.
notation: GET_QUOTE

Apply Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: applyNow
definition: The call to action type is apply now.
notation: APPLY_NOW

Sign Up
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: signUp
definition: The call to action type is sign up.
notation: SIGN_UP

Contact Us
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: contactUs
definition: The call to action type is contact us.
notation: CONTACT_US

Subscribe
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: subscribe
definition: The call to action type is subscribe.
notation: SUBSCRIBE

Download
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: download
definition: The call to action type is download.
notation: DOWNLOAD

Book Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: bookNow
definition: The call to action type is book now.
notation: BOOK_NOW

Shop Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: shopNow
definition: The call to action type is shop now.
notation: SHOP_NOW

Buy Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: buyNow
definition: The call to action type is buy now.
notation: BUY_NOW

Donate Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: donateNow
definition: The call to action type is donate now.
notation: DONATE_NOW

Order Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: orderNow
definition: The call to action type is order now.
notation: ORDER_NOW

Play Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: playNow
definition: The call to action type is play now.
notation: PLAY_NOW

See More
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: seeMore
definition: The call to action type is see more.
notation: SEE_MORE

Start Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: startNow
definition: The call to action type is start now.
notation: START_NOW

Visit Site
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: visitSite
definition: The call to action type is visit site.
notation: VISIT_SITE

Watch Now
type: Concept
in scheme: CallToActionAssetCallToAction
top concept of: CallToActionAssetCallToAction
alternative label: watchNow
definition: The call to action type is watch now.
notation: WATCH_NOW

CallViewCallStatus
type: ConceptScheme
comment: Values CallView.callStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Missed
has top concept: Received

Unspecified
type: Concept
in scheme: CallViewCallStatus
top concept of: CallViewCallStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CallViewCallStatus
top concept of: CallViewCallStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Missed
type: Concept
in scheme: CallViewCallStatus
top concept of: CallViewCallStatus
alternative label: missed
definition: The call was missed.
notation: MISSED

Received
type: Concept
in scheme: CallViewCallStatus
top concept of: CallViewCallStatus
alternative label: received
definition: The call was received.
notation: RECEIVED

CallViewCallTrackingDisplayLocation
type: ConceptScheme
comment: Values CallView.callTrackingDisplayLocation accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Ad
has top concept: Landing Page

Unspecified
type: Concept
in scheme: CallViewCallTrackingDisplayLocation
top concept of: CallViewCallTrackingDisplayLocation
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CallViewCallTrackingDisplayLocation
top concept of: CallViewCallTrackingDisplayLocation
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Ad
type: Concept
in scheme: CallViewCallTrackingDisplayLocation
top concept of: CallViewCallTrackingDisplayLocation
alternative label: ad
definition: The phone call placed from the ad.
notation: AD

Landing Page
type: Concept
in scheme: CallViewCallTrackingDisplayLocation
top concept of: CallViewCallTrackingDisplayLocation
alternative label: landingPage
definition: The phone call placed from the landing page ad points to.
notation: LANDING_PAGE

CallViewType
type: ConceptScheme
comment: Values CallView.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Manually Dialed
has top concept: High End Mobile Search

Unspecified
type: Concept
in scheme: CallViewType
top concept of: CallViewType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CallViewType
top concept of: CallViewType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Manually Dialed
type: Concept
in scheme: CallViewType
top concept of: CallViewType
alternative label: manuallyDialed
definition: The phone call was manually dialed.
notation: MANUALLY_DIALED

High End Mobile Search
type: Concept
in scheme: CallViewType
top concept of: CallViewType
alternative label: highEndMobileSearch
definition: The phone call was a mobile click-to-call.
notation: HIGH_END_MOBILE_SEARCH

CampaignAdServingOptimizationStatus
type: ConceptScheme
comment: Values Campaign.adServingOptimizationStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Optimize
has top concept: Conversion Optimize
has top concept: Rotate
has top concept: Rotate Indefinitely
has top concept: Unavailable

Unspecified
type: Concept
in scheme: CampaignAdServingOptimizationStatus
top concept of: CampaignAdServingOptimizationStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAdServingOptimizationStatus
top concept of: CampaignAdServingOptimizationStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Optimize
type: Concept
in scheme: CampaignAdServingOptimizationStatus
top concept of: CampaignAdServingOptimizationStatus
alternative label: optimize
definition: Ad serving is optimized based on CTR for the campaign.
notation: OPTIMIZE

Conversion Optimize
type: Concept
in scheme: CampaignAdServingOptimizationStatus
top concept of: CampaignAdServingOptimizationStatus
alternative label: conversionOptimize
definition: Ad serving is optimized based on CTR * Conversion for the campaign. If the campaign is not in the conversion optimizer bidding strategy, it will default to OPTIMIZED.
notation: CONVERSION_OPTIMIZE

Rotate
type: Concept
in scheme: CampaignAdServingOptimizationStatus
top concept of: CampaignAdServingOptimizationStatus
alternative label: rotate
definition: Ads are rotated evenly for 90 days, then optimized for clicks.
notation: ROTATE

Rotate Indefinitely
type: Concept
in scheme: CampaignAdServingOptimizationStatus
top concept of: CampaignAdServingOptimizationStatus
alternative label: rotateIndefinitely
definition: Show lower performing ads more evenly with higher performing ads, and do not optimize.
notation: ROTATE_INDEFINITELY

Unavailable
type: Concept
in scheme: CampaignAdServingOptimizationStatus
top concept of: CampaignAdServingOptimizationStatus
alternative label: unavailable
definition: Ad serving optimization status is not available.
notation: UNAVAILABLE

CampaignAdvertisingChannelSubType
type: ConceptScheme
comment: Values Campaign.advertisingChannelSubType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search Mobile App
has top concept: Display Mobile App
has top concept: Search Express
has top concept: Display Express
has top concept: Shopping Smart Ads
has top concept: Display Gmail Ad
has top concept: Display Smart Campaign
has top concept: Video Action
has top concept: Video Non Skippable
has top concept: App Campaign
has top concept: App Campaign For Engagement
has top concept: Local Campaign
has top concept: Shopping Comparison Listing Ads
has top concept: Smart Campaign
has top concept: Video Sequence
has top concept: App Campaign For Pre Registration
has top concept: Video Reach Target Frequency
has top concept: Travel Activities
has top concept: Youtube Audio

Unspecified
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: unknown
definition: Used as a return value only. Represents value unknown in this version.
notation: UNKNOWN

Search Mobile App
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: searchMobileApp
definition: Mobile app campaigns for Search.
notation: SEARCH_MOBILE_APP

Display Mobile App
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: displayMobileApp
definition: Mobile app campaigns for Display.
notation: DISPLAY_MOBILE_APP

Search Express
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: searchExpress
definition: AdWords express campaigns for search.
notation: SEARCH_EXPRESS

Display Express
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: displayExpress
definition: AdWords Express campaigns for display.
notation: DISPLAY_EXPRESS

Shopping Smart Ads
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: shoppingSmartAds
definition: Smart Shopping campaigns.
notation: SHOPPING_SMART_ADS

Display Gmail Ad
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: displayGmailAd
definition: Gmail Ad campaigns.
notation: DISPLAY_GMAIL_AD

Display Smart Campaign
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: displaySmartCampaign
definition: Smart display campaigns. New campaigns of this sub type cannot be created.
notation: DISPLAY_SMART_CAMPAIGN

Video Action
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: videoAction
definition: Video TrueView for Action campaigns.
notation: VIDEO_ACTION

Video Non Skippable
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: videoNonSkippable
definition: Video campaigns with non-skippable video ads.
notation: VIDEO_NON_SKIPPABLE

App Campaign
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: appCampaign
definition: App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network.
notation: APP_CAMPAIGN

App Campaign For Engagement
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: appCampaignForEngagement
definition: App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network.
notation: APP_CAMPAIGN_FOR_ENGAGEMENT

Local Campaign
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: localCampaign
definition: Campaigns specialized for local advertising.
notation: LOCAL_CAMPAIGN

Shopping Comparison Listing Ads
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: shoppingComparisonListingAds
definition: Shopping Comparison Listing campaigns.
notation: SHOPPING_COMPARISON_LISTING_ADS

Smart Campaign
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: smartCampaign
definition: Standard Smart campaigns.
notation: SMART_CAMPAIGN

Video Sequence
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: videoSequence
definition: Video campaigns with sequence video ads.
notation: VIDEO_SEQUENCE

App Campaign For Pre Registration
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: appCampaignForPreRegistration
definition: App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network. See https://support.google.com/google-ads/answer/9441344 to learn more.
notation: APP_CAMPAIGN_FOR_PRE_REGISTRATION

Video Reach Target Frequency
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: videoReachTargetFrequency
definition: Video reach campaign with Target Frequency bidding strategy.
notation: VIDEO_REACH_TARGET_FREQUENCY

Travel Activities
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: travelActivities
definition: Travel Activities campaigns.
notation: TRAVEL_ACTIVITIES

Youtube Audio
type: Concept
in scheme: CampaignAdvertisingChannelSubType
top concept of: CampaignAdvertisingChannelSubType
alternative label: youtubeAudio
definition: YouTube Audio campaigns.
notation: YOUTUBE_AUDIO

CampaignAdvertisingChannelType
type: ConceptScheme
comment: Values Campaign.advertisingChannelType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search
has top concept: Display
has top concept: Shopping
has top concept: Hotel
has top concept: Video
has top concept: Multi Channel
has top concept: Local
has top concept: Smart
has top concept: Performance Max
has top concept: Local Services
has top concept: Travel
has top concept: Demand Gen

Unspecified
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Search
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: search
definition: Search Network. Includes display bundled, and Search+ campaigns.
notation: SEARCH

Display
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: display
definition: Google Display Network only.
notation: DISPLAY

Shopping
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: shopping
definition: Shopping campaigns serve on the shopping property and on google.com search results.
notation: SHOPPING

Hotel
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: hotel
definition: Hotel Ads campaigns.
notation: HOTEL

Video
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: video
definition: Video campaigns.
notation: VIDEO

Multi Channel
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: multiChannel
definition: App Campaigns, and App Campaigns for Engagement, that run across multiple channels.
notation: MULTI_CHANNEL

Local
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: local
definition: Local ads campaigns.
notation: LOCAL

Smart
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: smart
definition: Smart campaigns.
notation: SMART

Performance Max
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: performanceMax
definition: Performance Max campaigns.
notation: PERFORMANCE_MAX

Local Services
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: localServices
definition: Local services campaigns.
notation: LOCAL_SERVICES

Travel
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: travel
definition: Travel campaigns.
notation: TRAVEL

Demand Gen
type: Concept
in scheme: CampaignAdvertisingChannelType
top concept of: CampaignAdvertisingChannelType
alternative label: demandGen
definition: Demand Gen campaigns.
notation: DEMAND_GEN

CampaignAggregateAssetViewAssetSource
type: ConceptScheme
comment: Values CampaignAggregateAssetView.assetSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: CampaignAggregateAssetViewAssetSource
top concept of: CampaignAggregateAssetViewAssetSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAggregateAssetViewAssetSource
top concept of: CampaignAggregateAssetViewAssetSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: CampaignAggregateAssetViewAssetSource
top concept of: CampaignAggregateAssetViewAssetSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: CampaignAggregateAssetViewAssetSource
top concept of: CampaignAggregateAssetViewAssetSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

CampaignAggregateAssetViewFieldType
type: ConceptScheme
comment: Values CampaignAggregateAssetView.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: CampaignAggregateAssetViewFieldType
top concept of: CampaignAggregateAssetViewFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

CampaignAiMaxSettingBundlingRequired
type: ConceptScheme
comment: Values CampaignAiMaxSetting.bundlingRequired accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Not Required
has top concept: Required

Unspecified
type: Concept
in scheme: CampaignAiMaxSettingBundlingRequired
top concept of: CampaignAiMaxSettingBundlingRequired
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAiMaxSettingBundlingRequired
top concept of: CampaignAiMaxSettingBundlingRequired
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Not Required
type: Concept
in scheme: CampaignAiMaxSettingBundlingRequired
top concept of: CampaignAiMaxSettingBundlingRequired
alternative label: notRequired
definition: Search campaign is using text asset automation or brand list targeting, and AI Max is not required to be enabled to serve these features.
notation: NOT_REQUIRED

Required
type: Concept
in scheme: CampaignAiMaxSettingBundlingRequired
top concept of: CampaignAiMaxSettingBundlingRequired
alternative label: required
definition: AI Max is required to be enabled for this search campaign to serve existing text asset automation and brand list targeting, or to add new text asset automation and brand list targeting settings.
notation: REQUIRED

CampaignAppCampaignSettingAppStore
type: ConceptScheme
comment: Values CampaignAppCampaignSetting.appStore accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Apple App Store
has top concept: Google App Store

Unspecified
type: Concept
in scheme: CampaignAppCampaignSettingAppStore
top concept of: CampaignAppCampaignSettingAppStore
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAppCampaignSettingAppStore
top concept of: CampaignAppCampaignSettingAppStore
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Apple App Store
type: Concept
in scheme: CampaignAppCampaignSettingAppStore
top concept of: CampaignAppCampaignSettingAppStore
alternative label: appleAppStore
definition: Apple app store.
notation: APPLE_APP_STORE

Google App Store
type: Concept
in scheme: CampaignAppCampaignSettingAppStore
top concept of: CampaignAppCampaignSettingAppStore
alternative label: googleAppStore
definition: Google play.
notation: GOOGLE_APP_STORE

CampaignAppCampaignSettingBiddingStrategyGoalType
type: ConceptScheme
comment: Values CampaignAppCampaignSetting.biddingStrategyGoalType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Optimize Installs Target Install Cost
has top concept: Optimize In App Conversions Target Install Cost
has top concept: Optimize In App Conversions Target Conversion Cost
has top concept: Optimize Return On Advertising Spend
has top concept: Optimize Pre Registration Conversion Volume
has top concept: Optimize Installs Without Target Install Cost
has top concept: Optimize In App Conversions Without Target Cpa
has top concept: Optimize Total Value Without Target Roas

Unspecified
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Optimize Installs Target Install Cost
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: optimizeInstallsTargetInstallCost
definition: Aim to maximize the number of app installs. The cpa bid is the target cost per install.
notation: OPTIMIZE_INSTALLS_TARGET_INSTALL_COST

Optimize In App Conversions Target Install Cost
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: optimizeInAppConversionsTargetInstallCost
definition: Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install.
notation: OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST

Optimize In App Conversions Target Conversion Cost
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: optimizeInAppConversionsTargetConversionCost
definition: Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven't happened yet.
notation: OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST

Optimize Return On Advertising Spend
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: optimizeReturnOnAdvertisingSpend
definition: Aim to maximize all conversions' value, for example, install + selected in-app conversions while achieving or exceeding target return on advertising spend.
notation: OPTIMIZE_RETURN_ON_ADVERTISING_SPEND

Optimize Pre Registration Conversion Volume
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: optimizePreRegistrationConversionVolume
definition: Aim to maximize the pre-registration of the app.
notation: OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME

Optimize Installs Without Target Install Cost
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: optimizeInstallsWithoutTargetInstallCost
definition: Aim to maximize installation of the app without target cost-per-install.
notation: OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST

Optimize In App Conversions Without Target Cpa
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: optimizeInAppConversionsWithoutTargetCpa
definition: Aim to maximize the selected in-app conversion's volume while spending the full budget. No advertiser-specific target CPA.
notation: OPTIMIZE_IN_APP_CONVERSIONS_WITHOUT_TARGET_CPA

Optimize Total Value Without Target Roas
type: Concept
in scheme: CampaignAppCampaignSettingBiddingStrategyGoalType
top concept of: CampaignAppCampaignSettingBiddingStrategyGoalType
alternative label: optimizeTotalValueWithoutTargetRoas
definition: Aim to maximize total conversion value, such as install and selected in-app conversions, while spending the full budget. No advertiser-specified target ROAS.
notation: OPTIMIZE_TOTAL_VALUE_WITHOUT_TARGET_ROAS

CampaignAssetAutomationSettingAssetAutomationStatus
type: ConceptScheme
comment: Values CampaignAssetAutomationSetting.assetAutomationStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Opted In
has top concept: Opted Out

Unspecified
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationStatus
top concept of: CampaignAssetAutomationSettingAssetAutomationStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationStatus
top concept of: CampaignAssetAutomationSettingAssetAutomationStatus
alternative label: unknown
definition: Used as a return value only. Represents value unknown in this version.
notation: UNKNOWN

Opted In
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationStatus
top concept of: CampaignAssetAutomationSettingAssetAutomationStatus
alternative label: optedIn
definition: Opted-in will enable generating and serving an asset automation type.
notation: OPTED_IN

Opted Out
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationStatus
top concept of: CampaignAssetAutomationSettingAssetAutomationStatus
alternative label: optedOut
definition: Opted-out will stop generating and serving an asset automation type.
notation: OPTED_OUT

CampaignAssetAutomationSettingAssetAutomationType
type: ConceptScheme
comment: Values CampaignAssetAutomationSetting.assetAutomationType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Text Asset Automation
has top concept: Generate Vertical Youtube Videos
has top concept: Generate Shorter Youtube Videos
has top concept: Generate Landing Page Preview
has top concept: Generate Landing Page Text
has top concept: Generate Enhanced Youtube Videos
has top concept: Generate Image Enhancement
has top concept: Generate Image Extraction
has top concept: Generate Design Versions For Images
has top concept: Final Url Expansion Text Asset Automation
has top concept: Generate Videos From Other Assets

Unspecified
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: unknown
definition: Used as a return value only. Represents value unknown in this version.
notation: UNKNOWN

Text Asset Automation
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: textAssetAutomation
definition: Text asset automation (text customization) includes headlines and descriptions, allowing Google to create customized text assets using your existing ads, landing page copy, and generative AI across your campaign's ads. By default, advertisers are opted-in for Performance Max and opted-out for Search. Contrast this with `FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION`, which dynamically generates text assets to match the content of dynamically selected landing pages when final URL expansion is active.
notation: TEXT_ASSET_AUTOMATION

Generate Vertical Youtube Videos
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateVerticalYoutubeVideos
definition: Converts horizontal video assets to vertical orientation using content-aware technology. By default, advertisers are opted in for DemandGenVideoResponsiveAd.
notation: GENERATE_VERTICAL_YOUTUBE_VIDEOS

Generate Shorter Youtube Videos
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateShorterYoutubeVideos
definition: Shortens video assets to better capture user attention using content-aware technology. By default, advertisers are opted in for DemandGenVideoResponsiveAd.
notation: GENERATE_SHORTER_YOUTUBE_VIDEOS

Generate Landing Page Preview
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateLandingPagePreview
definition: Generates a preview of the landing page shown in the engagement panel. By using this feature, you confirm that you own all legal rights to the images on the landing page used by this account (or you have permission to share the images with Google). You hereby instruct Google to publish these images on your behalf for advertising or other commercial purposes.
notation: GENERATE_LANDING_PAGE_PREVIEW

Generate Landing Page Text
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateLandingPageText
definition: Generates text information from the landing page to be shown in the engagement panel. Opted in by default for DemandGenVideoResponsiveAd.
notation: GENERATE_LANDING_PAGE_TEXT

Generate Enhanced Youtube Videos
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateEnhancedYoutubeVideos
definition: Generates video enhancements (vertical and shorter videos) for PMax campaigns. Opted in by default.
notation: GENERATE_ENHANCED_YOUTUBE_VIDEOS

Generate Image Enhancement
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateImageEnhancement
definition: Generates image enhancements (AutoCrop and AutoEnhance). Opted in by default for pmax.
notation: GENERATE_IMAGE_ENHANCEMENT

Generate Image Extraction
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateImageExtraction
definition: Generates image extraction. It defaults to account level Dynamic Image Extension control value.
notation: GENERATE_IMAGE_EXTRACTION

Generate Design Versions For Images
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateDesignVersionsForImages
definition: Adds design elements and embeds text assets into image assets to create images with different aspect ratios. By default, advertisers are opted in for DemandGenMultiAssetAd.
notation: GENERATE_DESIGN_VERSIONS_FOR_IMAGES

Final Url Expansion Text Asset Automation
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: finalUrlExpansionTextAssetAutomation
definition: Controls automation for text assets related to Final URL expansion. This includes automatically creating dynamic landing pages from the final URL and generating text assets from the content of those landing pages. This setting is turned OFF by default for Search campaigns, but it is turned ON by default for Performance Max campaigns. Enabling final URL expansion also enables text asset automation. There is no way to opt out of text asset automation and still use final URL expansion. Contrast this with standard `TEXT_ASSET_AUTOMATION` (text customization), which customizes copy across all ads in the campaign even when final URL expansion does not occur.
notation: FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION

Generate Videos From Other Assets
type: Concept
in scheme: CampaignAssetAutomationSettingAssetAutomationType
top concept of: CampaignAssetAutomationSettingAssetAutomationType
alternative label: generateVideosFromOtherAssets
definition: Generates videos using other Assets as input, such as images and text. By default, advertisers are opted in for DemandGenMultiAssetAd.
notation: GENERATE_VIDEOS_FROM_OTHER_ASSETS

CampaignAssetFieldType
type: ConceptScheme
comment: Values CampaignAsset.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: CampaignAssetFieldType
top concept of: CampaignAssetFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

CampaignAssetPrimaryStatus
type: ConceptScheme
comment: Values CampaignAsset.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Pending
has top concept: Limited
has top concept: Not Eligible

Unspecified
type: Concept
in scheme: CampaignAssetPrimaryStatus
top concept of: CampaignAssetPrimaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAssetPrimaryStatus
top concept of: CampaignAssetPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: CampaignAssetPrimaryStatus
top concept of: CampaignAssetPrimaryStatus
alternative label: eligible
definition: The asset is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: CampaignAssetPrimaryStatus
top concept of: CampaignAssetPrimaryStatus
alternative label: paused
definition: The user-specified asset link status is paused.
notation: PAUSED

Removed
type: Concept
in scheme: CampaignAssetPrimaryStatus
top concept of: CampaignAssetPrimaryStatus
alternative label: removed
definition: The user-specified asset link status is removed.
notation: REMOVED

Pending
type: Concept
in scheme: CampaignAssetPrimaryStatus
top concept of: CampaignAssetPrimaryStatus
alternative label: pending
definition: The asset may serve in the future.
notation: PENDING

Limited
type: Concept
in scheme: CampaignAssetPrimaryStatus
top concept of: CampaignAssetPrimaryStatus
alternative label: limited
definition: The asset is serving in a partial capacity.
notation: LIMITED

Not Eligible
type: Concept
in scheme: CampaignAssetPrimaryStatus
top concept of: CampaignAssetPrimaryStatus
alternative label: notEligible
definition: The asset is not eligible to serve.
notation: NOT_ELIGIBLE

CampaignAssetPrimaryStatusReasons
type: ConceptScheme
comment: Values CampaignAsset.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Asset Link Paused
has top concept: Asset Link Removed
has top concept: Asset Disapproved
has top concept: Asset Under Review
has top concept: Asset Approved Labeled

Unspecified
type: Concept
in scheme: CampaignAssetPrimaryStatusReasons
top concept of: CampaignAssetPrimaryStatusReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAssetPrimaryStatusReasons
top concept of: CampaignAssetPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Asset Link Paused
type: Concept
in scheme: CampaignAssetPrimaryStatusReasons
top concept of: CampaignAssetPrimaryStatusReasons
alternative label: assetLinkPaused
definition: The asset is paused for its linked rollup level. Contributes to a PrimaryStatus of PAUSED.
notation: ASSET_LINK_PAUSED

Asset Link Removed
type: Concept
in scheme: CampaignAssetPrimaryStatusReasons
top concept of: CampaignAssetPrimaryStatusReasons
alternative label: assetLinkRemoved
definition: The asset is removed for its linked rollup level. Contributes to a PrimaryStatus of REMOVED.
notation: ASSET_LINK_REMOVED

Asset Disapproved
type: Concept
in scheme: CampaignAssetPrimaryStatusReasons
top concept of: CampaignAssetPrimaryStatusReasons
alternative label: assetDisapproved
definition: The asset has been marked as disapproved. Contributes to a PrimaryStatus of NOT_ELIGIBLE
notation: ASSET_DISAPPROVED

Asset Under Review
type: Concept
in scheme: CampaignAssetPrimaryStatusReasons
top concept of: CampaignAssetPrimaryStatusReasons
alternative label: assetUnderReview
definition: The asset has not completed policy review. Contributes to a PrimaryStatus of PENDING.
notation: ASSET_UNDER_REVIEW

Asset Approved Labeled
type: Concept
in scheme: CampaignAssetPrimaryStatusReasons
top concept of: CampaignAssetPrimaryStatusReasons
alternative label: assetApprovedLabeled
definition: The asset is approved with policies applied. Contributes to a PrimaryStatus of LIMITED.
notation: ASSET_APPROVED_LABELED

CampaignAssetSetStatus
type: ConceptScheme
comment: Values CampaignAssetSet.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CampaignAssetSetStatus
top concept of: CampaignAssetSetStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAssetSetStatus
top concept of: CampaignAssetSetStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignAssetSetStatus
top concept of: CampaignAssetSetStatus
alternative label: enabled
definition: The linkage between asset set and its container is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CampaignAssetSetStatus
top concept of: CampaignAssetSetStatus
alternative label: removed
definition: The linkage between asset set and its container is removed.
notation: REMOVED

CampaignAssetSource
type: ConceptScheme
comment: Values CampaignAsset.source accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: CampaignAssetSource
top concept of: CampaignAssetSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAssetSource
top concept of: CampaignAssetSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: CampaignAssetSource
top concept of: CampaignAssetSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: CampaignAssetSource
top concept of: CampaignAssetSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

CampaignAssetStatus
type: ConceptScheme
comment: Values CampaignAsset.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Paused

Unspecified
type: Concept
in scheme: CampaignAssetStatus
top concept of: CampaignAssetStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignAssetStatus
top concept of: CampaignAssetStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignAssetStatus
top concept of: CampaignAssetStatus
alternative label: enabled
definition: Asset link is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CampaignAssetStatus
top concept of: CampaignAssetStatus
alternative label: removed
definition: Asset link has been removed.
notation: REMOVED

Paused
type: Concept
in scheme: CampaignAssetStatus
top concept of: CampaignAssetStatus
alternative label: paused
definition: Asset link is paused.
notation: PAUSED

CampaignBiddingStrategySystemStatus
type: ConceptScheme
comment: Values Campaign.biddingStrategySystemStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Learning New
has top concept: Learning Setting Change
has top concept: Learning Budget Change
has top concept: Learning Composition Change
has top concept: Learning Conversion Type Change
has top concept: Learning Conversion Setting Change
has top concept: Limited By Cpc Bid Ceiling
has top concept: Limited By Cpc Bid Floor
has top concept: Limited By Data
has top concept: Limited By Budget
has top concept: Limited By Low Priority Spend
has top concept: Limited By Low Quality
has top concept: Limited By Inventory
has top concept: Misconfigured Zero Eligibility
has top concept: Misconfigured Conversion Types
has top concept: Misconfigured Conversion Settings
has top concept: Misconfigured Shared Budget
has top concept: Misconfigured Strategy Type
has top concept: Paused
has top concept: Unavailable
has top concept: Multiple Learning
has top concept: Multiple Limited
has top concept: Multiple Misconfigured
has top concept: Multiple

Unspecified
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: unspecified
definition: Signals that an unexpected error occurred, for example, no bidding strategy type was found, or no status information was found.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: enabled
definition: The bid strategy is active, and AdWords cannot find any specific issues with the strategy.
notation: ENABLED

Learning New
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: learningNew
definition: The bid strategy is learning because it has been recently created or recently reactivated.
notation: LEARNING_NEW

Learning Setting Change
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: learningSettingChange
definition: The bid strategy is learning because of a recent setting change.
notation: LEARNING_SETTING_CHANGE

Learning Budget Change
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: learningBudgetChange
definition: The bid strategy is learning because of a recent budget change.
notation: LEARNING_BUDGET_CHANGE

Learning Composition Change
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: learningCompositionChange
definition: The bid strategy is learning because of recent change in number of campaigns, ad groups or keywords attached to it.
notation: LEARNING_COMPOSITION_CHANGE

Learning Conversion Type Change
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: learningConversionTypeChange
definition: The bid strategy depends on conversion reporting and the customer recently modified conversion types that were relevant to the bid strategy.
notation: LEARNING_CONVERSION_TYPE_CHANGE

Learning Conversion Setting Change
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: learningConversionSettingChange
definition: The bid strategy depends on conversion reporting and the customer recently changed their conversion settings.
notation: LEARNING_CONVERSION_SETTING_CHANGE

Limited By Cpc Bid Ceiling
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: limitedByCpcBidCeiling
definition: The bid strategy is limited by its bid ceiling.
notation: LIMITED_BY_CPC_BID_CEILING

Limited By Cpc Bid Floor
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: limitedByCpcBidFloor
definition: The bid strategy is limited by its bid floor.
notation: LIMITED_BY_CPC_BID_FLOOR

Limited By Data
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: limitedByData
definition: The bid strategy is limited because there was not enough conversion traffic over the past weeks.
notation: LIMITED_BY_DATA

Limited By Budget
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: limitedByBudget
definition: A significant fraction of keywords in this bid strategy are limited by budget.
notation: LIMITED_BY_BUDGET

Limited By Low Priority Spend
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: limitedByLowPrioritySpend
definition: The bid strategy cannot reach its target spend because its spend has been de-prioritized.
notation: LIMITED_BY_LOW_PRIORITY_SPEND

Limited By Low Quality
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: limitedByLowQuality
definition: A significant fraction of keywords in this bid strategy have a low Quality Score.
notation: LIMITED_BY_LOW_QUALITY

Limited By Inventory
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: limitedByInventory
definition: The bid strategy cannot fully spend its budget because of narrow targeting.
notation: LIMITED_BY_INVENTORY

Misconfigured Zero Eligibility
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: misconfiguredZeroEligibility
definition: Missing conversion tracking (no pings present) and/or remarketing lists for SSC.
notation: MISCONFIGURED_ZERO_ELIGIBILITY

Misconfigured Conversion Types
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: misconfiguredConversionTypes
definition: The bid strategy depends on conversion reporting and the customer is lacking conversion types that might be reported against this strategy.
notation: MISCONFIGURED_CONVERSION_TYPES

Misconfigured Conversion Settings
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: misconfiguredConversionSettings
definition: The bid strategy depends on conversion reporting and the customer's conversion settings are misconfigured.
notation: MISCONFIGURED_CONVERSION_SETTINGS

Misconfigured Shared Budget
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: misconfiguredSharedBudget
definition: There are campaigns outside the bid strategy that share budgets with campaigns included in the strategy.
notation: MISCONFIGURED_SHARED_BUDGET

Misconfigured Strategy Type
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: misconfiguredStrategyType
definition: The campaign has an invalid strategy type and is not serving.
notation: MISCONFIGURED_STRATEGY_TYPE

Paused
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: paused
definition: The bid strategy is not active. Either there are no active campaigns, ad groups or keywords attached to the bid strategy. Or there are no active budgets connected to the bid strategy.
notation: PAUSED

Unavailable
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: unavailable
definition: This bid strategy currently does not support status reporting.
notation: UNAVAILABLE

Multiple Learning
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: multipleLearning
definition: There were multiple LEARNING_* system statuses for this bid strategy during the time in question.
notation: MULTIPLE_LEARNING

Multiple Limited
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: multipleLimited
definition: There were multiple LIMITED_* system statuses for this bid strategy during the time in question.
notation: MULTIPLE_LIMITED

Multiple Misconfigured
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: multipleMisconfigured
definition: There were multiple MISCONFIGURED_* system statuses for this bid strategy during the time in question.
notation: MULTIPLE_MISCONFIGURED

Multiple
type: Concept
in scheme: CampaignBiddingStrategySystemStatus
top concept of: CampaignBiddingStrategySystemStatus
alternative label: multiple
definition: There were multiple system statuses for this bid strategy during the time in question.
notation: MULTIPLE

CampaignBiddingStrategyType
type: ConceptScheme
comment: Values Campaign.biddingStrategyType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Commission
has top concept: Enhanced Cpc
has top concept: Fixed Cpm
has top concept: Fixed Share Of Voice
has top concept: Invalid
has top concept: Manual Cpa
has top concept: Manual Cpc
has top concept: Manual Cpm
has top concept: Manual Cpv
has top concept: Maximize Conversions
has top concept: Maximize Conversion Value
has top concept: Page One Promoted
has top concept: Percent Cpc
has top concept: Target Cpa
has top concept: Target Cpc
has top concept: Target Cpm
has top concept: Target Cpv
has top concept: Target Impression Share
has top concept: Target Outrank Share
has top concept: Target Roas
has top concept: Target Spend

Unspecified
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Commission
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: commission
definition: Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
notation: COMMISSION

Enhanced Cpc
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: enhancedCpc
definition: Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
notation: ENHANCED_CPC

Fixed Cpm
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: fixedCpm
definition: Fixed CPM is a manual bidding strategy with a fixed CPM.
notation: FIXED_CPM

Fixed Share Of Voice
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: fixedShareOfVoice
definition: Fixed share of voice is a manual bidding strategy for YouTube Sponsorships that bills either on CPM or a fixed cost per day.
notation: FIXED_SHARE_OF_VOICE

Invalid
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: invalid
definition: Used for return value only. Indicates that a campaign does not have a bidding strategy. This prevents the campaign from serving. For example, a campaign may be attached to a manager bidding strategy and the serving account is subsequently unlinked from the manager account. In this case the campaign will automatically be detached from the now inaccessible manager bidding strategy and transition to the INVALID bidding strategy type.
notation: INVALID

Manual Cpa
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: manualCpa
definition: Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.
notation: MANUAL_CPA

Manual Cpc
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: manualCpc
definition: Manual click based bidding where user pays per click.
notation: MANUAL_CPC

Manual Cpm
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: manualCpm
definition: Manual impression based bidding where user pays per thousand impressions.
notation: MANUAL_CPM

Manual Cpv
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: manualCpv
definition: A bidding strategy that pays a configurable amount per video view.
notation: MANUAL_CPV

Maximize Conversions
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: maximizeConversions
definition: A bidding strategy that automatically maximizes number of conversions given a daily budget.
notation: MAXIMIZE_CONVERSIONS

Maximize Conversion Value
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: maximizeConversionValue
definition: An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
notation: MAXIMIZE_CONVERSION_VALUE

Page One Promoted
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: pageOnePromoted
definition: Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.
notation: PAGE_ONE_PROMOTED

Percent Cpc
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: percentCpc
definition: Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.
notation: PERCENT_CPC

Target Cpa
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: targetCpa
definition: Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
notation: TARGET_CPA

Target Cpc
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: targetCpc
definition: Target CPC is an automated bid strategy that sets bids to help get as many clicks as possible at the target cost-per-click (CPC) you set.
notation: TARGET_CPC

Target Cpm
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: targetCpm
definition: Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.
notation: TARGET_CPM

Target Cpv
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: targetCpv
definition: Target CPV is an automated bidding strategy that sets bids to optimize performance given the average target cost per view.
notation: TARGET_CPV

Target Impression Share
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: targetImpressionShare
definition: An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
notation: TARGET_IMPRESSION_SHARE

Target Outrank Share
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: targetOutrankShare
definition: Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.
notation: TARGET_OUTRANK_SHARE

Target Roas
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: targetRoas
definition: Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).
notation: TARGET_ROAS

Target Spend
type: Concept
in scheme: CampaignBiddingStrategyType
top concept of: CampaignBiddingStrategyType
alternative label: targetSpend
definition: Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
notation: TARGET_SPEND

CampaignBudgetDeliveryMethod
type: ConceptScheme
comment: Values CampaignBudget.deliveryMethod accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Standard
has top concept: Accelerated

Unspecified
type: Concept
in scheme: CampaignBudgetDeliveryMethod
top concept of: CampaignBudgetDeliveryMethod
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignBudgetDeliveryMethod
top concept of: CampaignBudgetDeliveryMethod
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Standard
type: Concept
in scheme: CampaignBudgetDeliveryMethod
top concept of: CampaignBudgetDeliveryMethod
alternative label: standard
definition: The budget server will throttle serving evenly across the entire time period.
notation: STANDARD

Accelerated
type: Concept
in scheme: CampaignBudgetDeliveryMethod
top concept of: CampaignBudgetDeliveryMethod
alternative label: accelerated
definition: The budget server will not throttle serving, and ads will serve as fast as possible.
notation: ACCELERATED

CampaignBudgetPeriod
type: ConceptScheme
comment: Values CampaignBudget.period accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Daily
has top concept: Custom Period

Unspecified
type: Concept
in scheme: CampaignBudgetPeriod
top concept of: CampaignBudgetPeriod
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignBudgetPeriod
top concept of: CampaignBudgetPeriod
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Daily
type: Concept
in scheme: CampaignBudgetPeriod
top concept of: CampaignBudgetPeriod
alternative label: daily
definition: Daily budget.
notation: DAILY

Custom Period
type: Concept
in scheme: CampaignBudgetPeriod
top concept of: CampaignBudgetPeriod
alternative label: customPeriod
definition: Custom budget, added back in V5. Custom budget can be used with total_amount to specify lifetime budget limit. See: https://support.google.com/google-ads/answer/6385083 for more info.
notation: CUSTOM_PERIOD

CampaignBudgetStatus
type: ConceptScheme
comment: Values CampaignBudget.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CampaignBudgetStatus
top concept of: CampaignBudgetStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignBudgetStatus
top concept of: CampaignBudgetStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignBudgetStatus
top concept of: CampaignBudgetStatus
alternative label: enabled
definition: Budget is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CampaignBudgetStatus
top concept of: CampaignBudgetStatus
alternative label: removed
definition: Budget is removed.
notation: REMOVED

CampaignBudgetType
type: ConceptScheme
comment: Values CampaignBudget.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Standard
has top concept: Fixed Cpa
has top concept: Smart Campaign
has top concept: Local Services

Unspecified
type: Concept
in scheme: CampaignBudgetType
top concept of: CampaignBudgetType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignBudgetType
top concept of: CampaignBudgetType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Standard
type: Concept
in scheme: CampaignBudgetType
top concept of: CampaignBudgetType
alternative label: standard
definition: Budget type for standard Google Ads usage. Caps daily spend at two times the specified budget amount. Full details: https://support.google.com/google-ads/answer/6385083
notation: STANDARD

Fixed Cpa
type: Concept
in scheme: CampaignBudgetType
top concept of: CampaignBudgetType
alternative label: fixedCpa
definition: Budget type with a fixed cost-per-acquisition (conversion). Full details: https://support.google.com/google-ads/answer/7528254 This type is only supported by campaigns with AdvertisingChannelType.DISPLAY (excluding AdvertisingChannelSubType.DISPLAY_GMAIL), BiddingStrategyType.TARGET_CPA and PaymentMode.CONVERSIONS.
notation: FIXED_CPA

Smart Campaign
type: Concept
in scheme: CampaignBudgetType
top concept of: CampaignBudgetType
alternative label: smartCampaign
definition: Budget type for Smart Campaign. Full details: https://support.google.com/google-ads/answer/7653509 This type is only supported by campaigns with AdvertisingChannelType.SMART and AdvertisingChannelSubType.SMART_CAMPAIGN.
notation: SMART_CAMPAIGN

Local Services
type: Concept
in scheme: CampaignBudgetType
top concept of: CampaignBudgetType
alternative label: localServices
definition: Budget type for Local Services Campaign. Full details: https://support.google.com/localservices/answer/7434558 This type is only supported by campaigns with AdvertisingChannelType.LOCAL_SERVICES.
notation: LOCAL_SERVICES

CampaignContainsEuPoliticalAdvertising
type: ConceptScheme
comment: Values Campaign.containsEuPoliticalAdvertising accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Contains Eu Political Advertising
has top concept: Does Not Contain Eu Political Advertising

Unspecified
type: Concept
in scheme: CampaignContainsEuPoliticalAdvertising
top concept of: CampaignContainsEuPoliticalAdvertising
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignContainsEuPoliticalAdvertising
top concept of: CampaignContainsEuPoliticalAdvertising
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Contains Eu Political Advertising
type: Concept
in scheme: CampaignContainsEuPoliticalAdvertising
top concept of: CampaignContainsEuPoliticalAdvertising
alternative label: containsEuPoliticalAdvertising
definition: The campaign contains political advertising targeted towards the EU. The campaign will be restricted from serving ads in the EU.
notation: CONTAINS_EU_POLITICAL_ADVERTISING

Does Not Contain Eu Political Advertising
type: Concept
in scheme: CampaignContainsEuPoliticalAdvertising
top concept of: CampaignContainsEuPoliticalAdvertising
alternative label: doesNotContainEuPoliticalAdvertising
definition: The campaign does not contain political advertising targeted towards the EU. No additional serving restrictions will apply.
notation: DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

CampaignConversionGoalCategory
type: ConceptScheme
comment: Values CampaignConversionGoal.category accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Default
has top concept: Page View
has top concept: Purchase
has top concept: Signup
has top concept: Download
has top concept: Add To Cart
has top concept: Begin Checkout
has top concept: Subscribe Paid
has top concept: Phone Call Lead
has top concept: Imported Lead
has top concept: Submit Lead Form
has top concept: Book Appointment
has top concept: Request Quote
has top concept: Get Directions
has top concept: Outbound Click
has top concept: Contact
has top concept: Engagement
has top concept: Store Visit
has top concept: Store Sale
has top concept: Qualified Lead
has top concept: Converted Lead
has top concept: Youtube Follow On Views

Unspecified
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Default
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: default
definition: Default category.
notation: DEFAULT

Page View
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: pageView
definition: User visiting a page.
notation: PAGE_VIEW

Purchase
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: purchase
definition: Purchase, sales, or "order placed" event.
notation: PURCHASE

Signup
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: signup
definition: Signup user action.
notation: SIGNUP

Download
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: download
definition: Software download action (as for an app).
notation: DOWNLOAD

Add To Cart
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: addToCart
definition: The addition of items to a shopping cart or bag on an advertiser site.
notation: ADD_TO_CART

Begin Checkout
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: beginCheckout
definition: When someone enters the checkout flow on an advertiser site.
notation: BEGIN_CHECKOUT

Subscribe Paid
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: subscribePaid
definition: The start of a paid subscription for a product or service.
notation: SUBSCRIBE_PAID

Phone Call Lead
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: phoneCallLead
definition: A call to indicate interest in an advertiser's offering.
notation: PHONE_CALL_LEAD

Imported Lead
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: importedLead
definition: A lead conversion imported from an external source into Google Ads.
notation: IMPORTED_LEAD

Submit Lead Form
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: submitLeadForm
definition: A submission of a form on an advertiser site indicating business interest.
notation: SUBMIT_LEAD_FORM

Book Appointment
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: bookAppointment
definition: A booking of an appointment with an advertiser's business.
notation: BOOK_APPOINTMENT

Request Quote
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: requestQuote
definition: A quote or price estimate request.
notation: REQUEST_QUOTE

Get Directions
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: getDirections
definition: A search for an advertiser's business location with intention to visit.
notation: GET_DIRECTIONS

Outbound Click
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: outboundClick
definition: A click to an advertiser's partner's site.
notation: OUTBOUND_CLICK

Contact
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: contact
definition: A call, SMS, email, chat or other type of contact to an advertiser.
notation: CONTACT

Engagement
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: engagement
definition: A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports.
notation: ENGAGEMENT

Store Visit
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: storeVisit
definition: A visit to a physical store location.
notation: STORE_VISIT

Store Sale
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: storeSale
definition: A sale occurring in a physical store.
notation: STORE_SALE

Qualified Lead
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: qualifiedLead
definition: A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team). In the lead-to-sale journey, advertisers get leads, then act on them by reaching out to the consumer. If the consumer is interested and may end up buying their product, the advertiser marks such leads as "qualified leads".
notation: QUALIFIED_LEAD

Converted Lead
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: convertedLead
definition: A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser.
notation: CONVERTED_LEAD

Youtube Follow On Views
type: Concept
in scheme: CampaignConversionGoalCategory
top concept of: CampaignConversionGoalCategory
alternative label: youtubeFollowOnViews
definition: User watches an ad from a channel and later watches either the same video or a video from the same channel as the ad.
notation: YOUTUBE_FOLLOW_ON_VIEWS

CampaignConversionGoalOrigin
type: ConceptScheme
comment: Values CampaignConversionGoal.origin accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Website
has top concept: Google Hosted
has top concept: App
has top concept: Call From Ads
has top concept: Store
has top concept: Youtube Hosted
has top concept: Local Services Ads

Unspecified
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: unspecified
definition: The conversion origin has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: unknown
definition: The conversion origin is not known in this version.
notation: UNKNOWN

Website
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: website
definition: Conversion that occurs when a user visits a website or takes an action there after viewing an ad.
notation: WEBSITE

Google Hosted
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: googleHosted
definition: Conversions reported by an offline pipeline which collects local actions from Google-hosted pages (for example, Google Maps, Google Place Page, etc) and attributes them to relevant ad events.
notation: GOOGLE_HOSTED

App
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: app
definition: Conversion that occurs when a user performs an action through any app platforms.
notation: APP

Call From Ads
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: callFromAds
definition: Conversion that occurs when a user makes a call from ads.
notation: CALL_FROM_ADS

Store
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: store
definition: Conversion that occurs when a user visits or makes a purchase at a physical store.
notation: STORE

Youtube Hosted
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: youtubeHosted
definition: Conversion that occurs on YouTube.
notation: YOUTUBE_HOSTED

Local Services Ads
type: Concept
in scheme: CampaignConversionGoalOrigin
top concept of: CampaignConversionGoalOrigin
alternative label: localServicesAds
definition: Conversion that occurs when a user clicks on local services ads unit and reaches out to advertiser through phone call, message, or booking options on the ad.
notation: LOCAL_SERVICES_ADS

CampaignCriterionStatus
type: ConceptScheme
comment: Values CampaignCriterion.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Paused
has top concept: Removed

Unspecified
type: Concept
in scheme: CampaignCriterionStatus
top concept of: CampaignCriterionStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignCriterionStatus
top concept of: CampaignCriterionStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignCriterionStatus
top concept of: CampaignCriterionStatus
alternative label: enabled
definition: The campaign criterion is enabled.
notation: ENABLED

Paused
type: Concept
in scheme: CampaignCriterionStatus
top concept of: CampaignCriterionStatus
alternative label: paused
definition: The campaign criterion is paused.
notation: PAUSED

Removed
type: Concept
in scheme: CampaignCriterionStatus
top concept of: CampaignCriterionStatus
alternative label: removed
definition: The campaign criterion is removed.
notation: REMOVED

CampaignCriterionType
type: ConceptScheme
comment: Values CampaignCriterion.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Keyword
has top concept: Placement
has top concept: Mobile App Category
has top concept: Mobile Application
has top concept: Device
has top concept: Location
has top concept: Listing Group
has top concept: Ad Schedule
has top concept: Age Range
has top concept: Gender
has top concept: Income Range
has top concept: Parental Status
has top concept: Youtube Video
has top concept: Youtube Channel
has top concept: User List
has top concept: Proximity
has top concept: Topic
has top concept: Listing Scope
has top concept: Language
has top concept: Ip Block
has top concept: Content Label
has top concept: Carrier
has top concept: User Interest
has top concept: Webpage
has top concept: Operating System Version
has top concept: App Payment Model
has top concept: Mobile Device
has top concept: Custom Affinity
has top concept: Custom Intent
has top concept: Location Group
has top concept: Custom Audience
has top concept: Combined Audience
has top concept: Keyword Theme
has top concept: Audience
has top concept: Negative Keyword List
has top concept: Local Service Id
has top concept: Search Theme
has top concept: Brand
has top concept: Brand List
has top concept: Life Event
has top concept: Webpage List
has top concept: Video Lineup
has top concept: Placement List
has top concept: Vertical Ads Item Group Rule List
has top concept: Vertical Ads Item Group Rule
has top concept: Retail Filter Bundle
has top concept: Retail Filter

Unspecified
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Keyword
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: keyword
definition: Keyword, for example, 'mars cruise'.
notation: KEYWORD

Placement
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: placement
definition: Placement, also known as Website, for example, 'www.flowers4sale.com'
notation: PLACEMENT

Mobile App Category
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: mobileAppCategory
definition: Mobile application categories to target.
notation: MOBILE_APP_CATEGORY

Mobile Application
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: mobileApplication
definition: Mobile applications to target.
notation: MOBILE_APPLICATION

Device
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: device
definition: Devices to target.
notation: DEVICE

Location
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: location
definition: Locations to target.
notation: LOCATION

Listing Group
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: listingGroup
definition: Listing groups to target.
notation: LISTING_GROUP

Ad Schedule
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: adSchedule
definition: Ad Schedule.
notation: AD_SCHEDULE

Age Range
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: ageRange
definition: Age range.
notation: AGE_RANGE

Gender
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: gender
definition: Gender.
notation: GENDER

Income Range
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: incomeRange
definition: Income Range.
notation: INCOME_RANGE

Parental Status
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: parentalStatus
definition: Parental status.
notation: PARENTAL_STATUS

Youtube Video
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: youtubeVideo
definition: YouTube Video.
notation: YOUTUBE_VIDEO

Youtube Channel
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: youtubeChannel
definition: YouTube Channel.
notation: YOUTUBE_CHANNEL

User List
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: userList
definition: User list.
notation: USER_LIST

Proximity
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: proximity
definition: Proximity.
notation: PROXIMITY

Topic
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: topic
definition: A topic target on the display network (for example, "Pets & Animals").
notation: TOPIC

Listing Scope
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: listingScope
definition: Listing scope to target.
notation: LISTING_SCOPE

Language
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: language
definition: Language.
notation: LANGUAGE

Ip Block
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: ipBlock
definition: IpBlock.
notation: IP_BLOCK

Content Label
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: contentLabel
definition: Content Label for category exclusion.
notation: CONTENT_LABEL

Carrier
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: carrier
definition: Carrier.
notation: CARRIER

User Interest
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: userInterest
definition: A category the user is interested in.
notation: USER_INTEREST

Webpage
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: webpage
definition: Webpage criterion for dynamic search ads.
notation: WEBPAGE

Operating System Version
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: operatingSystemVersion
definition: Operating system version.
notation: OPERATING_SYSTEM_VERSION

App Payment Model
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: appPaymentModel
definition: App payment model.
notation: APP_PAYMENT_MODEL

Mobile Device
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: mobileDevice
definition: Mobile device.
notation: MOBILE_DEVICE

Custom Affinity
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: customAffinity
definition: Custom affinity.
notation: CUSTOM_AFFINITY

Custom Intent
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: customIntent
definition: Custom intent.
notation: CUSTOM_INTENT

Location Group
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: locationGroup
definition: Location group.
notation: LOCATION_GROUP

Custom Audience
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: customAudience
definition: Custom audience
notation: CUSTOM_AUDIENCE

Combined Audience
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: combinedAudience
definition: Combined audience
notation: COMBINED_AUDIENCE

Keyword Theme
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: keywordTheme
definition: Smart Campaign keyword theme
notation: KEYWORD_THEME

Audience
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: audience
definition: Audience
notation: AUDIENCE

Negative Keyword List
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: negativeKeywordList
definition: Negative Keyword List
notation: NEGATIVE_KEYWORD_LIST

Local Service Id
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: localServiceId
definition: Local Services Ads Service ID.
notation: LOCAL_SERVICE_ID

Search Theme
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: searchTheme
definition: Search Theme.
notation: SEARCH_THEME

Brand
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: brand
definition: Brand
notation: BRAND

Brand List
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: brandList
definition: Brand List
notation: BRAND_LIST

Life Event
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: lifeEvent
definition: Life Event
notation: LIFE_EVENT

Webpage List
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: webpageList
definition: Webpage List
notation: WEBPAGE_LIST

Video Lineup
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: videoLineup
definition: Video lineup
notation: VIDEO_LINEUP

Placement List
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: placementList
definition: Placement List
notation: PLACEMENT_LIST

Vertical Ads Item Group Rule List
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: verticalAdsItemGroupRuleList
definition: A list of rules for item groups in Vertical Ads.
notation: VERTICAL_ADS_ITEM_GROUP_RULE_LIST

Vertical Ads Item Group Rule
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: verticalAdsItemGroupRule
definition: A rule for an item group in Vertical Ads.
notation: VERTICAL_ADS_ITEM_GROUP_RULE

Retail Filter Bundle
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: retailFilterBundle
definition: Retail Filter Bundle for linking a retail filter shared set to an ad group.
notation: RETAIL_FILTER_BUNDLE

Retail Filter
type: Concept
in scheme: CampaignCriterionType
top concept of: CampaignCriterionType
alternative label: retailFilter
definition: Retail Filter for defining individual tag rules or expressions within a shared set.
notation: RETAIL_FILTER

CampaignCustomizerStatus
type: ConceptScheme
comment: Values CampaignCustomizer.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CampaignCustomizerStatus
top concept of: CampaignCustomizerStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignCustomizerStatus
top concept of: CampaignCustomizerStatus
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignCustomizerStatus
top concept of: CampaignCustomizerStatus
alternative label: enabled
definition: The customizer value is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CampaignCustomizerStatus
top concept of: CampaignCustomizerStatus
alternative label: removed
definition: The customizer value is removed.
notation: REMOVED

CampaignDraftStatus
type: ConceptScheme
comment: Values CampaignDraft.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Proposed
has top concept: Removed
has top concept: Promoting
has top concept: Promoted
has top concept: Promote Failed

Unspecified
type: Concept
in scheme: CampaignDraftStatus
top concept of: CampaignDraftStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignDraftStatus
top concept of: CampaignDraftStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Proposed
type: Concept
in scheme: CampaignDraftStatus
top concept of: CampaignDraftStatus
alternative label: proposed
definition: Initial state of the draft, the advertiser can start adding changes with no effect on serving.
notation: PROPOSED

Removed
type: Concept
in scheme: CampaignDraftStatus
top concept of: CampaignDraftStatus
alternative label: removed
definition: The campaign draft is removed.
notation: REMOVED

Promoting
type: Concept
in scheme: CampaignDraftStatus
top concept of: CampaignDraftStatus
alternative label: promoting
definition: Advertiser requested to promote draft's changes back into the original campaign. Advertiser can poll the long running operation returned by the promote action to see the status of the promotion.
notation: PROMOTING

Promoted
type: Concept
in scheme: CampaignDraftStatus
top concept of: CampaignDraftStatus
alternative label: promoted
definition: The process to merge changes in the draft back to the original campaign has completed successfully.
notation: PROMOTED

Promote Failed
type: Concept
in scheme: CampaignDraftStatus
top concept of: CampaignDraftStatus
alternative label: promoteFailed
definition: The promotion failed after it was partially applied. Promote cannot be attempted again safely, so the issue must be corrected in the original campaign.
notation: PROMOTE_FAILED

CampaignExcludedParentAssetFieldTypes
type: ConceptScheme
comment: Values Campaign.excludedParentAssetFieldTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: CampaignExcludedParentAssetFieldTypes
top concept of: CampaignExcludedParentAssetFieldTypes
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

CampaignExcludedParentAssetSetTypes
type: ConceptScheme
comment: Values Campaign.excludedParentAssetSetTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Page Feed
has top concept: Dynamic Education
has top concept: Merchant Center Feed
has top concept: Dynamic Real Estate
has top concept: Dynamic Custom
has top concept: Dynamic Hotels And Rentals
has top concept: Dynamic Flights
has top concept: Dynamic Travel
has top concept: Dynamic Local
has top concept: Dynamic Jobs
has top concept: Location Sync
has top concept: Business Profile Dynamic Location Group
has top concept: Chain Dynamic Location Group
has top concept: Static Location Group
has top concept: Hotel Property
has top concept: Travel Feed

Unspecified
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Page Feed
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: pageFeed
definition: Page asset set.
notation: PAGE_FEED

Dynamic Education
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: dynamicEducation
definition: Dynamic education asset set.
notation: DYNAMIC_EDUCATION

Merchant Center Feed
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: merchantCenterFeed
definition: Google Merchant Center asset set.
notation: MERCHANT_CENTER_FEED

Dynamic Real Estate
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: dynamicRealEstate
definition: Dynamic real estate asset set.
notation: DYNAMIC_REAL_ESTATE

Dynamic Custom
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: dynamicCustom
definition: Dynamic custom asset set.
notation: DYNAMIC_CUSTOM

Dynamic Hotels And Rentals
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: dynamicHotelsAndRentals
definition: Dynamic hotels and rentals asset set.
notation: DYNAMIC_HOTELS_AND_RENTALS

Dynamic Flights
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: dynamicFlights
definition: Dynamic flights asset set.
notation: DYNAMIC_FLIGHTS

Dynamic Travel
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: dynamicTravel
definition: Dynamic travel asset set.
notation: DYNAMIC_TRAVEL

Dynamic Local
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: dynamicLocal
definition: Dynamic local asset set.
notation: DYNAMIC_LOCAL

Dynamic Jobs
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: dynamicJobs
definition: Dynamic jobs asset set.
notation: DYNAMIC_JOBS

Location Sync
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: locationSync
definition: Location sync level asset set.
notation: LOCATION_SYNC

Business Profile Dynamic Location Group
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: businessProfileDynamicLocationGroup
definition: Business Profile location group asset set.
notation: BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP

Chain Dynamic Location Group
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: chainDynamicLocationGroup
definition: Chain location group asset set which can be used for both owned locations and affiliate locations.
notation: CHAIN_DYNAMIC_LOCATION_GROUP

Static Location Group
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: staticLocationGroup
definition: Static location group asset set which can be used for both owned locations and affiliate locations.
notation: STATIC_LOCATION_GROUP

Hotel Property
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: hotelProperty
definition: Hotel Property asset set which is used to link a hotel property feed to Performance Max for travel goals campaigns.
notation: HOTEL_PROPERTY

Travel Feed
type: Concept
in scheme: CampaignExcludedParentAssetSetTypes
top concept of: CampaignExcludedParentAssetSetTypes
alternative label: travelFeed
definition: Travel Feed asset set type. Can represent either a Hotel feed or a Things to Do (activities) feed.
notation: TRAVEL_FEED

CampaignExperimentType
type: ConceptScheme
comment: Values Campaign.experimentType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Base
has top concept: Draft
has top concept: Experiment

Unspecified
type: Concept
in scheme: CampaignExperimentType
top concept of: CampaignExperimentType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignExperimentType
top concept of: CampaignExperimentType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Base
type: Concept
in scheme: CampaignExperimentType
top concept of: CampaignExperimentType
alternative label: base
definition: This is a regular campaign.
notation: BASE

Draft
type: Concept
in scheme: CampaignExperimentType
top concept of: CampaignExperimentType
alternative label: draft
definition: This is a draft version of a campaign. It has some modifications from a base campaign, but it does not serve or accrue metrics.
notation: DRAFT

Experiment
type: Concept
in scheme: CampaignExperimentType
top concept of: CampaignExperimentType
alternative label: experiment
definition: This is an experiment version of a campaign. It has some modifications from a base campaign, and a percentage of traffic is being diverted from the BASE campaign to this experiment campaign.
notation: EXPERIMENT

CampaignFeedTypes
type: ConceptScheme
comment: Values Campaign.feedTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Page Feed
has top concept: Dynamic Education
has top concept: Merchant Center Feed
has top concept: Dynamic Real Estate
has top concept: Dynamic Custom
has top concept: Dynamic Hotels And Rentals
has top concept: Dynamic Flights
has top concept: Dynamic Travel
has top concept: Dynamic Local
has top concept: Dynamic Jobs
has top concept: Location Sync
has top concept: Business Profile Dynamic Location Group
has top concept: Chain Dynamic Location Group
has top concept: Static Location Group
has top concept: Hotel Property
has top concept: Travel Feed

Unspecified
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Page Feed
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: pageFeed
definition: Page asset set.
notation: PAGE_FEED

Dynamic Education
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: dynamicEducation
definition: Dynamic education asset set.
notation: DYNAMIC_EDUCATION

Merchant Center Feed
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: merchantCenterFeed
definition: Google Merchant Center asset set.
notation: MERCHANT_CENTER_FEED

Dynamic Real Estate
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: dynamicRealEstate
definition: Dynamic real estate asset set.
notation: DYNAMIC_REAL_ESTATE

Dynamic Custom
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: dynamicCustom
definition: Dynamic custom asset set.
notation: DYNAMIC_CUSTOM

Dynamic Hotels And Rentals
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: dynamicHotelsAndRentals
definition: Dynamic hotels and rentals asset set.
notation: DYNAMIC_HOTELS_AND_RENTALS

Dynamic Flights
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: dynamicFlights
definition: Dynamic flights asset set.
notation: DYNAMIC_FLIGHTS

Dynamic Travel
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: dynamicTravel
definition: Dynamic travel asset set.
notation: DYNAMIC_TRAVEL

Dynamic Local
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: dynamicLocal
definition: Dynamic local asset set.
notation: DYNAMIC_LOCAL

Dynamic Jobs
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: dynamicJobs
definition: Dynamic jobs asset set.
notation: DYNAMIC_JOBS

Location Sync
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: locationSync
definition: Location sync level asset set.
notation: LOCATION_SYNC

Business Profile Dynamic Location Group
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: businessProfileDynamicLocationGroup
definition: Business Profile location group asset set.
notation: BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP

Chain Dynamic Location Group
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: chainDynamicLocationGroup
definition: Chain location group asset set which can be used for both owned locations and affiliate locations.
notation: CHAIN_DYNAMIC_LOCATION_GROUP

Static Location Group
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: staticLocationGroup
definition: Static location group asset set which can be used for both owned locations and affiliate locations.
notation: STATIC_LOCATION_GROUP

Hotel Property
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: hotelProperty
definition: Hotel Property asset set which is used to link a hotel property feed to Performance Max for travel goals campaigns.
notation: HOTEL_PROPERTY

Travel Feed
type: Concept
in scheme: CampaignFeedTypes
top concept of: CampaignFeedTypes
alternative label: travelFeed
definition: Travel Feed asset set type. Can represent either a Hotel feed or a Things to Do (activities) feed.
notation: TRAVEL_FEED

CampaignGeoTargetTypeSettingNegativeGeoTargetType
type: ConceptScheme
comment: Values CampaignGeoTargetTypeSetting.negativeGeoTargetType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Presence Or Interest
has top concept: Presence

Unspecified
type: Concept
in scheme: CampaignGeoTargetTypeSettingNegativeGeoTargetType
top concept of: CampaignGeoTargetTypeSettingNegativeGeoTargetType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignGeoTargetTypeSettingNegativeGeoTargetType
top concept of: CampaignGeoTargetTypeSettingNegativeGeoTargetType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Presence Or Interest
type: Concept
in scheme: CampaignGeoTargetTypeSettingNegativeGeoTargetType
top concept of: CampaignGeoTargetTypeSettingNegativeGeoTargetType
alternative label: presenceOrInterest
definition: Specifies that a user is excluded from seeing the ad if they are in, or show interest in, advertiser's excluded locations.
notation: PRESENCE_OR_INTEREST

Presence
type: Concept
in scheme: CampaignGeoTargetTypeSettingNegativeGeoTargetType
top concept of: CampaignGeoTargetTypeSettingNegativeGeoTargetType
alternative label: presence
definition: Specifies that a user is excluded from seeing the ad if they are in advertiser's excluded locations.
notation: PRESENCE

CampaignGeoTargetTypeSettingPositiveGeoTargetType
type: ConceptScheme
comment: Values CampaignGeoTargetTypeSetting.positiveGeoTargetType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Presence Or Interest
has top concept: Search Interest
has top concept: Presence

Unspecified
type: Concept
in scheme: CampaignGeoTargetTypeSettingPositiveGeoTargetType
top concept of: CampaignGeoTargetTypeSettingPositiveGeoTargetType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignGeoTargetTypeSettingPositiveGeoTargetType
top concept of: CampaignGeoTargetTypeSettingPositiveGeoTargetType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Presence Or Interest
type: Concept
in scheme: CampaignGeoTargetTypeSettingPositiveGeoTargetType
top concept of: CampaignGeoTargetTypeSettingPositiveGeoTargetType
alternative label: presenceOrInterest
definition: Specifies that an ad is triggered if the user is in, or shows interest in, advertiser's targeted locations.
notation: PRESENCE_OR_INTEREST

Search Interest
type: Concept
in scheme: CampaignGeoTargetTypeSettingPositiveGeoTargetType
top concept of: CampaignGeoTargetTypeSettingPositiveGeoTargetType
alternative label: searchInterest
definition: Specifies that an ad is triggered if the user searches for advertiser's targeted locations. This can only be used with Search and standard Shopping campaigns.
notation: SEARCH_INTEREST

Presence
type: Concept
in scheme: CampaignGeoTargetTypeSettingPositiveGeoTargetType
top concept of: CampaignGeoTargetTypeSettingPositiveGeoTargetType
alternative label: presence
definition: Specifies that an ad is triggered if the user is in or regularly in advertiser's targeted locations.
notation: PRESENCE

CampaignGoalConfigGoalType
type: ConceptScheme
comment: Values CampaignGoalConfig.goalType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer Retention

Unspecified
type: Concept
in scheme: CampaignGoalConfigGoalType
top concept of: CampaignGoalConfigGoalType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignGoalConfigGoalType
top concept of: CampaignGoalConfigGoalType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Customer Retention
type: Concept
in scheme: CampaignGoalConfigGoalType
top concept of: CampaignGoalConfigGoalType
alternative label: customerRetention
definition: Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. (https://support.google.com/google-ads/answer/14792043?hl=en)
notation: CUSTOMER_RETENTION

CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
type: ConceptScheme
comment: Values CampaignGoalSettingsCampaignRetentionGoalSettings.targetOption accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Target All
has top concept: Target Specific

Unspecified
type: Concept
in scheme: CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
top concept of: CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
top concept of: CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Target All
type: Concept
in scheme: CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
top concept of: CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
alternative label: targetAll
definition: The mode is used when the campaign optimizes for all customers, which is the default value.
notation: TARGET_ALL

Target Specific
type: Concept
in scheme: CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
top concept of: CampaignGoalSettingsCampaignRetentionGoalSettingsTargetOption
alternative label: targetSpecific
definition: This mode configures the campaign to target only customers who have previously interacted but are now lapsed or disengaged.
notation: TARGET_SPECIFIC

CampaignGroupStatus
type: ConceptScheme
comment: Values CampaignGroup.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CampaignGroupStatus
top concept of: CampaignGroupStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignGroupStatus
top concept of: CampaignGroupStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignGroupStatus
top concept of: CampaignGroupStatus
alternative label: enabled
definition: The campaign group is active.
notation: ENABLED

Removed
type: Concept
in scheme: CampaignGroupStatus
top concept of: CampaignGroupStatus
alternative label: removed
definition: The campaign group has been removed.
notation: REMOVED

CampaignKeywordMatchType
type: ConceptScheme
comment: Values Campaign.keywordMatchType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Broad

Unspecified
type: Concept
in scheme: CampaignKeywordMatchType
top concept of: CampaignKeywordMatchType
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignKeywordMatchType
top concept of: CampaignKeywordMatchType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Broad
type: Concept
in scheme: CampaignKeywordMatchType
top concept of: CampaignKeywordMatchType
alternative label: broad
definition: Campaign level broad match.
notation: BROAD

CampaignListingType
type: ConceptScheme
comment: Values Campaign.listingType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Vehicles

Unspecified
type: Concept
in scheme: CampaignListingType
top concept of: CampaignListingType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignListingType
top concept of: CampaignListingType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Vehicles
type: Concept
in scheme: CampaignListingType
top concept of: CampaignListingType
alternative label: vehicles
definition: This campaign serves vehicle ads.
notation: VEHICLES

CampaignLocalCampaignSettingLocationSourceType
type: ConceptScheme
comment: Values CampaignLocalCampaignSetting.locationSourceType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Google My Business
has top concept: Affiliate

Unspecified
type: Concept
in scheme: CampaignLocalCampaignSettingLocationSourceType
top concept of: CampaignLocalCampaignSettingLocationSourceType
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignLocalCampaignSettingLocationSourceType
top concept of: CampaignLocalCampaignSettingLocationSourceType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Google My Business
type: Concept
in scheme: CampaignLocalCampaignSettingLocationSourceType
top concept of: CampaignLocalCampaignSettingLocationSourceType
alternative label: googleMyBusiness
definition: Locations associated with the customer's linked Business Profile.
notation: GOOGLE_MY_BUSINESS

Affiliate
type: Concept
in scheme: CampaignLocalCampaignSettingLocationSourceType
top concept of: CampaignLocalCampaignSettingLocationSourceType
alternative label: affiliate
definition: Affiliate (chain) store locations. For example, Best Buy store locations.
notation: AFFILIATE

CampaignMessagingRestrictionRestrictionType
type: ConceptScheme
comment: Values CampaignMessagingRestriction.restrictionType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Restriction Based Exclusion

Unspecified
type: Concept
in scheme: CampaignMessagingRestrictionRestrictionType
top concept of: CampaignMessagingRestrictionRestrictionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignMessagingRestrictionRestrictionType
top concept of: CampaignMessagingRestrictionRestrictionType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Restriction Based Exclusion
type: Concept
in scheme: CampaignMessagingRestrictionRestrictionType
top concept of: CampaignMessagingRestrictionRestrictionType
alternative label: restrictionBasedExclusion
definition: Exclude text assets that are not compliant with this restriction.
notation: RESTRICTION_BASED_EXCLUSION

CampaignOptimizationGoalSettingOptimizationGoalTypes
type: ConceptScheme
comment: Values CampaignOptimizationGoalSetting.optimizationGoalTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Call Clicks
has top concept: Driving Directions
has top concept: App Pre Registration

Unspecified
type: Concept
in scheme: CampaignOptimizationGoalSettingOptimizationGoalTypes
top concept of: CampaignOptimizationGoalSettingOptimizationGoalTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignOptimizationGoalSettingOptimizationGoalTypes
top concept of: CampaignOptimizationGoalSettingOptimizationGoalTypes
alternative label: unknown
definition: Used as a return value only. Represents value unknown in this version.
notation: UNKNOWN

Call Clicks
type: Concept
in scheme: CampaignOptimizationGoalSettingOptimizationGoalTypes
top concept of: CampaignOptimizationGoalSettingOptimizationGoalTypes
alternative label: callClicks
definition: Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad.
notation: CALL_CLICKS

Driving Directions
type: Concept
in scheme: CampaignOptimizationGoalSettingOptimizationGoalTypes
top concept of: CampaignOptimizationGoalSettingOptimizationGoalTypes
alternative label: drivingDirections
definition: Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad.
notation: DRIVING_DIRECTIONS

App Pre Registration
type: Concept
in scheme: CampaignOptimizationGoalSettingOptimizationGoalTypes
top concept of: CampaignOptimizationGoalSettingOptimizationGoalTypes
alternative label: appPreRegistration
definition: Optimize for pre-registration. Pre-registration conversions are the number of pre-registration signups to receive a notification when the app is released.
notation: APP_PRE_REGISTRATION

CampaignPaymentMode
type: ConceptScheme
comment: Values Campaign.paymentMode accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Clicks
has top concept: Conversion Value
has top concept: Conversions
has top concept: Guest Stay

Unspecified
type: Concept
in scheme: CampaignPaymentMode
top concept of: CampaignPaymentMode
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignPaymentMode
top concept of: CampaignPaymentMode
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Clicks
type: Concept
in scheme: CampaignPaymentMode
top concept of: CampaignPaymentMode
alternative label: clicks
definition: Pay per interaction.
notation: CLICKS

Conversion Value
type: Concept
in scheme: CampaignPaymentMode
top concept of: CampaignPaymentMode
alternative label: conversionValue
definition: Pay per conversion value. This mode is only supported by campaigns with AdvertisingChannelType.HOTEL, BiddingStrategyType.COMMISSION, and BudgetType.STANDARD.
notation: CONVERSION_VALUE

Conversions
type: Concept
in scheme: CampaignPaymentMode
top concept of: CampaignPaymentMode
alternative label: conversions
definition: Pay per conversion. This mode is only supported by campaigns with AdvertisingChannelType.DISPLAY (excluding AdvertisingChannelSubType.DISPLAY_GMAIL), BiddingStrategyType.TARGET_CPA, and BudgetType.FIXED_CPA. The customer must also be eligible for this mode. See Customer.eligibility_failure_reasons for details.
notation: CONVERSIONS

Guest Stay
type: Concept
in scheme: CampaignPaymentMode
top concept of: CampaignPaymentMode
alternative label: guestStay
definition: Pay per guest stay value. This mode is only supported by campaigns with AdvertisingChannelType.HOTEL, BiddingStrategyType.COMMISSION, and BudgetType.STANDARD.
notation: GUEST_STAY

CampaignPerformanceMaxUpgradeStatus
type: ConceptScheme
comment: Values CampaignPerformanceMaxUpgrade.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Upgrade In Progress
has top concept: Upgrade Complete
has top concept: Upgrade Failed
has top concept: Upgrade Eligible

Unspecified
type: Concept
in scheme: CampaignPerformanceMaxUpgradeStatus
top concept of: CampaignPerformanceMaxUpgradeStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignPerformanceMaxUpgradeStatus
top concept of: CampaignPerformanceMaxUpgradeStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Upgrade In Progress
type: Concept
in scheme: CampaignPerformanceMaxUpgradeStatus
top concept of: CampaignPerformanceMaxUpgradeStatus
alternative label: upgradeInProgress
definition: The upgrade to a Performance Max campaign is in progress.
notation: UPGRADE_IN_PROGRESS

Upgrade Complete
type: Concept
in scheme: CampaignPerformanceMaxUpgradeStatus
top concept of: CampaignPerformanceMaxUpgradeStatus
alternative label: upgradeComplete
definition: The upgrade to a Performance Max campaign is complete.
notation: UPGRADE_COMPLETE

Upgrade Failed
type: Concept
in scheme: CampaignPerformanceMaxUpgradeStatus
top concept of: CampaignPerformanceMaxUpgradeStatus
alternative label: upgradeFailed
definition: The upgrade to a Performance Max campaign failed. The campaign will still serve as it was before upgrade was attempted.
notation: UPGRADE_FAILED

Upgrade Eligible
type: Concept
in scheme: CampaignPerformanceMaxUpgradeStatus
top concept of: CampaignPerformanceMaxUpgradeStatus
alternative label: upgradeEligible
definition: The campaign is eligible for upgrade to a Performance Max campaign.
notation: UPGRADE_ELIGIBLE

CampaignPrimaryStatus
type: ConceptScheme
comment: Values Campaign.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Ended
has top concept: Pending
has top concept: Misconfigured
has top concept: Limited
has top concept: Learning
has top concept: Not Eligible

Unspecified
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: eligible
definition: The campaign is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: paused
definition: The user-specified campaign status is paused.
notation: PAUSED

Removed
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: removed
definition: The user-specified campaign status is removed.
notation: REMOVED

Ended
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: ended
definition: The user-specified time for this campaign to end has passed.
notation: ENDED

Pending
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: pending
definition: The campaign may serve in the future.
notation: PENDING

Misconfigured
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: misconfigured
definition: The campaign or its associated entities have incorrect user-specified settings.
notation: MISCONFIGURED

Limited
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: limited
definition: The campaign or its associated entities are limited by user-specified settings.
notation: LIMITED

Learning
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: learning
definition: The automated bidding system is adjusting to user-specified changes to the campaign or associated entities.
notation: LEARNING

Not Eligible
type: Concept
in scheme: CampaignPrimaryStatus
top concept of: CampaignPrimaryStatus
alternative label: notEligible
definition: The campaign is not eligible to serve.
notation: NOT_ELIGIBLE

CampaignPrimaryStatusReasons
type: ConceptScheme
comment: Values Campaign.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Campaign Removed
has top concept: Campaign Paused
has top concept: Campaign Pending
has top concept: Campaign Ended
has top concept: Campaign Draft
has top concept: Bidding Strategy Misconfigured
has top concept: Bidding Strategy Limited
has top concept: Bidding Strategy Learning
has top concept: Bidding Strategy Constrained
has top concept: Budget Constrained
has top concept: Budget Misconfigured
has top concept: Search Volume Limited
has top concept: Ad Groups Paused
has top concept: No Ad Groups
has top concept: Keywords Paused
has top concept: No Keywords
has top concept: Ad Group Ads Paused
has top concept: No Ad Group Ads
has top concept: Has Ads Limited By Policy
has top concept: Has Ads Disapproved
has top concept: Most Ads Under Review
has top concept: Missing Lead Form Extension
has top concept: Missing Call Extension
has top concept: Lead Form Extension Under Review
has top concept: Lead Form Extension Disapproved
has top concept: Call Extension Under Review
has top concept: Call Extension Disapproved
has top concept: No Mobile Application Ad Group Criteria
has top concept: Campaign Group Paused
has top concept: Campaign Group All Group Budgets Ended
has top concept: App Not Released
has top concept: App Partially Released
has top concept: Has Asset Groups Disapproved
has top concept: Has Asset Groups Limited By Policy
has top concept: Most Asset Groups Under Review
has top concept: No Asset Groups
has top concept: Asset Groups Paused
has top concept: Missing Location Targeting
has top concept: Campaign Not Booked
has top concept: Booking Hold Expiring
has top concept: Booking Hold Expired
has top concept: Booking Cancelled

Unspecified
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Campaign Removed
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: campaignRemoved
definition: The user-specified campaign status is removed.
notation: CAMPAIGN_REMOVED

Campaign Paused
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: campaignPaused
definition: The user-specified campaign status is paused.
notation: CAMPAIGN_PAUSED

Campaign Pending
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: campaignPending
definition: The user-specified time for this campaign to start is in the future.
notation: CAMPAIGN_PENDING

Campaign Ended
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: campaignEnded
definition: The user-specified time for this campaign to end has passed.
notation: CAMPAIGN_ENDED

Campaign Draft
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: campaignDraft
definition: The campaign is a draft.
notation: CAMPAIGN_DRAFT

Bidding Strategy Misconfigured
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: biddingStrategyMisconfigured
definition: The bidding strategy has incorrect user-specified settings.
notation: BIDDING_STRATEGY_MISCONFIGURED

Bidding Strategy Limited
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: biddingStrategyLimited
definition: The bidding strategy is limited by user-specified settings such as lack of data or similar.
notation: BIDDING_STRATEGY_LIMITED

Bidding Strategy Learning
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: biddingStrategyLearning
definition: The automated bidding system is adjusting to user-specified changes to the bidding strategy.
notation: BIDDING_STRATEGY_LEARNING

Bidding Strategy Constrained
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: biddingStrategyConstrained
definition: Campaign could capture more conversion value by adjusting CPA/ROAS targets.
notation: BIDDING_STRATEGY_CONSTRAINED

Budget Constrained
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: budgetConstrained
definition: The budget is limiting the campaign's ability to serve.
notation: BUDGET_CONSTRAINED

Budget Misconfigured
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: budgetMisconfigured
definition: The budget has incorrect user-specified settings.
notation: BUDGET_MISCONFIGURED

Search Volume Limited
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: searchVolumeLimited
definition: Campaign is not targeting all relevant queries.
notation: SEARCH_VOLUME_LIMITED

Ad Groups Paused
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: adGroupsPaused
definition: The user-specified ad group statuses are all paused.
notation: AD_GROUPS_PAUSED

No Ad Groups
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: noAdGroups
definition: No eligible ad groups exist in this campaign.
notation: NO_AD_GROUPS

Keywords Paused
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: keywordsPaused
definition: The user-specified keyword statuses are all paused.
notation: KEYWORDS_PAUSED

No Keywords
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: noKeywords
definition: No eligible keywords exist in this campaign.
notation: NO_KEYWORDS

Ad Group Ads Paused
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: adGroupAdsPaused
definition: The user-specified ad group ad statuses are all paused.
notation: AD_GROUP_ADS_PAUSED

No Ad Group Ads
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: noAdGroupAds
definition: No eligible ad group ads exist in this campaign.
notation: NO_AD_GROUP_ADS

Has Ads Limited By Policy
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: hasAdsLimitedByPolicy
definition: At least one ad in this campaign is limited by policy.
notation: HAS_ADS_LIMITED_BY_POLICY

Has Ads Disapproved
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: hasAdsDisapproved
definition: At least one ad in this campaign is disapproved.
notation: HAS_ADS_DISAPPROVED

Most Ads Under Review
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: mostAdsUnderReview
definition: Most ads in this campaign are pending review.
notation: MOST_ADS_UNDER_REVIEW

Missing Lead Form Extension
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: missingLeadFormExtension
definition: The campaign has a lead form goal, and the lead form extension is missing.
notation: MISSING_LEAD_FORM_EXTENSION

Missing Call Extension
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: missingCallExtension
definition: The campaign has a call goal, and the call extension is missing.
notation: MISSING_CALL_EXTENSION

Lead Form Extension Under Review
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: leadFormExtensionUnderReview
definition: The lead form extension is under review.
notation: LEAD_FORM_EXTENSION_UNDER_REVIEW

Lead Form Extension Disapproved
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: leadFormExtensionDisapproved
definition: The lead extension is disapproved.
notation: LEAD_FORM_EXTENSION_DISAPPROVED

Call Extension Under Review
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: callExtensionUnderReview
definition: The call extension is under review.
notation: CALL_EXTENSION_UNDER_REVIEW

Call Extension Disapproved
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: callExtensionDisapproved
definition: The call extension is disapproved.
notation: CALL_EXTENSION_DISAPPROVED

No Mobile Application Ad Group Criteria
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: noMobileApplicationAdGroupCriteria
definition: No eligible mobile application ad group criteria exist in this campaign.
notation: NO_MOBILE_APPLICATION_AD_GROUP_CRITERIA

Campaign Group Paused
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: campaignGroupPaused
definition: The user-specified campaign group status is paused.
notation: CAMPAIGN_GROUP_PAUSED

Campaign Group All Group Budgets Ended
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: campaignGroupAllGroupBudgetsEnded
definition: The user-specified times of all group budgets associated with the parent campaign group has passed.
notation: CAMPAIGN_GROUP_ALL_GROUP_BUDGETS_ENDED

App Not Released
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: appNotReleased
definition: The app associated with this ACi campaign is not released in the target countries of the campaign.
notation: APP_NOT_RELEASED

App Partially Released
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: appPartiallyReleased
definition: The app associated with this ACi campaign is partially released in the target countries of the campaign.
notation: APP_PARTIALLY_RELEASED

Has Asset Groups Disapproved
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: hasAssetGroupsDisapproved
definition: At least one asset group in this campaign is disapproved.
notation: HAS_ASSET_GROUPS_DISAPPROVED

Has Asset Groups Limited By Policy
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: hasAssetGroupsLimitedByPolicy
definition: At least one asset group in this campaign is limited by policy.
notation: HAS_ASSET_GROUPS_LIMITED_BY_POLICY

Most Asset Groups Under Review
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: mostAssetGroupsUnderReview
definition: Most asset groups in this campaign are pending review.
notation: MOST_ASSET_GROUPS_UNDER_REVIEW

No Asset Groups
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: noAssetGroups
definition: No eligible asset groups exist in this campaign.
notation: NO_ASSET_GROUPS

Asset Groups Paused
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: assetGroupsPaused
definition: All asset groups in this campaign are paused.
notation: ASSET_GROUPS_PAUSED

Missing Location Targeting
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: missingLocationTargeting
definition: The campaign has location restrictions but does not specify location targeting.
notation: MISSING_LOCATION_TARGETING

Campaign Not Booked
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: campaignNotBooked
definition: The campaign is a campaign with the FIXED_CPM bidding strategy but is not booked. Contributes to CampaignPrimaryStatus.NOT_ELIGIBLE when the campaign is not paused, and CampaignPrimaryStatus.PAUSED when the campaign is paused.
notation: CAMPAIGN_NOT_BOOKED

Booking Hold Expiring
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: bookingHoldExpiring
definition: The campaign is a campaign with the FIXED_CPM bidding strategy for which inventory was held, with the hold expiring. The hold expiry time can be read from Campaign.booking_details.hold_expiration_date_time. Contributes to CampaignPrimaryStatus.PAUSED.
notation: BOOKING_HOLD_EXPIRING

Booking Hold Expired
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: bookingHoldExpired
definition: The campaign is a campaign with the FIXED_CPM bidding strategy with the inventory hold expired. Contributes to CampaignPrimaryStatus.PAUSED.
notation: BOOKING_HOLD_EXPIRED

Booking Cancelled
type: Concept
in scheme: CampaignPrimaryStatusReasons
top concept of: CampaignPrimaryStatusReasons
alternative label: bookingCancelled
definition: The campaign is a campaign with the FIXED_CPM bidding strategy that has been auto-cancelled. Contributes to CampaignPrimaryStatus.NOT_ELIGIBLE.
notation: BOOKING_CANCELLED

CampaignServingStatus
type: ConceptScheme
comment: Values Campaign.servingStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Serving
has top concept: None
has top concept: Ended
has top concept: Pending
has top concept: Suspended

Unspecified
type: Concept
in scheme: CampaignServingStatus
top concept of: CampaignServingStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignServingStatus
top concept of: CampaignServingStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Serving
type: Concept
in scheme: CampaignServingStatus
top concept of: CampaignServingStatus
alternative label: serving
definition: Serving.
notation: SERVING

None
type: Concept
in scheme: CampaignServingStatus
top concept of: CampaignServingStatus
alternative label: none
definition: None.
notation: NONE

Ended
type: Concept
in scheme: CampaignServingStatus
top concept of: CampaignServingStatus
alternative label: ended
definition: Ended.
notation: ENDED

Pending
type: Concept
in scheme: CampaignServingStatus
top concept of: CampaignServingStatus
alternative label: pending
definition: Pending.
notation: PENDING

Suspended
type: Concept
in scheme: CampaignServingStatus
top concept of: CampaignServingStatus
alternative label: suspended
definition: Suspended.
notation: SUSPENDED

CampaignSharedSetStatus
type: ConceptScheme
comment: Values CampaignSharedSet.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CampaignSharedSetStatus
top concept of: CampaignSharedSetStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignSharedSetStatus
top concept of: CampaignSharedSetStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignSharedSetStatus
top concept of: CampaignSharedSetStatus
alternative label: enabled
definition: The campaign shared set is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CampaignSharedSetStatus
top concept of: CampaignSharedSetStatus
alternative label: removed
definition: The campaign shared set is removed and can no longer be used.
notation: REMOVED

CampaignSimulationModificationMethod
type: ConceptScheme
comment: Values CampaignSimulation.modificationMethod accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Uniform
has top concept: Default
has top concept: Scaling

Unspecified
type: Concept
in scheme: CampaignSimulationModificationMethod
top concept of: CampaignSimulationModificationMethod
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignSimulationModificationMethod
top concept of: CampaignSimulationModificationMethod
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Uniform
type: Concept
in scheme: CampaignSimulationModificationMethod
top concept of: CampaignSimulationModificationMethod
alternative label: uniform
definition: The values in a simulation were applied to all children of a given resource uniformly. Overrides on child resources were not respected.
notation: UNIFORM

Default
type: Concept
in scheme: CampaignSimulationModificationMethod
top concept of: CampaignSimulationModificationMethod
alternative label: default
definition: The values in a simulation were applied to the given resource. Overrides on child resources were respected, and traffic estimates do not include these resources.
notation: DEFAULT

Scaling
type: Concept
in scheme: CampaignSimulationModificationMethod
top concept of: CampaignSimulationModificationMethod
alternative label: scaling
definition: The values in a simulation were all scaled by the same factor. For example, in a simulated TargetCpa campaign, the campaign target and all ad group targets were scaled by a factor of X.
notation: SCALING

CampaignSimulationType
type: ConceptScheme
comment: Values CampaignSimulation.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Cpc Bid
has top concept: Cpv Bid
has top concept: Target Cpa
has top concept: Bid Modifier
has top concept: Target Roas
has top concept: Percent Cpc Bid
has top concept: Target Impression Share
has top concept: Budget

Unspecified
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Cpc Bid
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: cpcBid
definition: The simulation is for a CPC bid.
notation: CPC_BID

Cpv Bid
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: cpvBid
definition: The simulation is for a CPV bid.
notation: CPV_BID

Target Cpa
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: targetCpa
definition: The simulation is for a CPA target.
notation: TARGET_CPA

Bid Modifier
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: bidModifier
definition: The simulation is for a bid modifier.
notation: BID_MODIFIER

Target Roas
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: targetRoas
definition: The simulation is for a ROAS target.
notation: TARGET_ROAS

Percent Cpc Bid
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: percentCpcBid
definition: The simulation is for a percent CPC bid.
notation: PERCENT_CPC_BID

Target Impression Share
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: targetImpressionShare
definition: The simulation is for an impression share target.
notation: TARGET_IMPRESSION_SHARE

Budget
type: Concept
in scheme: CampaignSimulationType
top concept of: CampaignSimulationType
alternative label: budget
definition: The simulation is for a budget.
notation: BUDGET

CampaignStatus
type: ConceptScheme
comment: Values Campaign.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Paused
has top concept: Removed

Unspecified
type: Concept
in scheme: CampaignStatus
top concept of: CampaignStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignStatus
top concept of: CampaignStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CampaignStatus
top concept of: CampaignStatus
alternative label: enabled
definition: Campaign is active and can show ads.
notation: ENABLED

Paused
type: Concept
in scheme: CampaignStatus
top concept of: CampaignStatus
alternative label: paused
definition: Campaign has been paused by the user.
notation: PAUSED

Removed
type: Concept
in scheme: CampaignStatus
top concept of: CampaignStatus
alternative label: removed
definition: Campaign has been removed.
notation: REMOVED

CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
type: ConceptScheme
comment: Values CampaignThirdPartyBrandLiftIntegrationPartner.brandLiftIntegrationPartner accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Kantar Millward Brown
has top concept: Dynata
has top concept: Intage
has top concept: Macromill

Unspecified
type: Concept
in scheme: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Kantar Millward Brown
type: Concept
in scheme: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: kantarMillwardBrown
definition: Kantar
notation: KANTAR_MILLWARD_BROWN

Dynata
type: Concept
in scheme: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: dynata
definition: Dynata
notation: DYNATA

Intage
type: Concept
in scheme: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: intage
definition: Intage
notation: INTAGE

Macromill
type: Concept
in scheme: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CampaignThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: macromill
definition: Macromill
notation: MACROMILL

CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
type: ConceptScheme
comment: Values CampaignThirdPartyBrandSafetyIntegrationPartner.brandSafetyIntegrationPartner accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Double Verify
has top concept: Integral Ad Science
has top concept: Zefr

Unspecified
type: Concept
in scheme: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Double Verify
type: Concept
in scheme: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: doubleVerify
definition: DoubleVerify.
notation: DOUBLE_VERIFY

Integral Ad Science
type: Concept
in scheme: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: integralAdScience
definition: Integral Ad Science.
notation: INTEGRAL_AD_SCIENCE

Zefr
type: Concept
in scheme: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CampaignThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: zefr
definition: Zefr.
notation: ZEFR

CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
type: ConceptScheme
comment: Values CampaignThirdPartyReachIntegrationPartner.reachIntegrationPartner accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Nielsen
has top concept: Comscore
has top concept: Kantar Millward Brown
has top concept: Video Research
has top concept: Gemius
has top concept: Media Scope
has top concept: Audience Project
has top concept: Video Amp
has top concept: Ispot Tv

Unspecified
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Nielsen
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: nielsen
definition: Nielsen.
notation: NIELSEN

Comscore
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: comscore
definition: Comscore.
notation: COMSCORE

Kantar Millward Brown
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: kantarMillwardBrown
definition: Kantar.
notation: KANTAR_MILLWARD_BROWN

Video Research
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: videoResearch
definition: Video Research.
notation: VIDEO_RESEARCH

Gemius
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: gemius
definition: Gemius.
notation: GEMIUS

Media Scope
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: mediaScope
definition: MediaScope.
notation: MEDIA_SCOPE

Audience Project
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: audienceProject
definition: AudienceProject
notation: AUDIENCE_PROJECT

Video Amp
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: videoAmp
definition: VideoAmp
notation: VIDEO_AMP

Ispot Tv
type: Concept
in scheme: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CampaignThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: ispotTv
definition: iSpot.tv
notation: ISPOT_TV

CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
type: ConceptScheme
comment: Values CampaignThirdPartyViewabilityIntegrationPartner.viewabilityIntegrationPartner accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Double Verify
has top concept: Integral Ad Science
has top concept: Zefr

Unspecified
type: Concept
in scheme: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Double Verify
type: Concept
in scheme: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: doubleVerify
definition: DoubleVerify.
notation: DOUBLE_VERIFY

Integral Ad Science
type: Concept
in scheme: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: integralAdScience
definition: Integral Ad Science.
notation: INTEGRAL_AD_SCIENCE

Zefr
type: Concept
in scheme: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CampaignThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: zefr
definition: Zefr.
notation: ZEFR

CampaignVanityPharmaVanityPharmaDisplayUrlMode
type: ConceptScheme
comment: Values CampaignVanityPharma.vanityPharmaDisplayUrlMode accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Manufacturer Website Url
has top concept: Website Description

Unspecified
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaDisplayUrlMode
top concept of: CampaignVanityPharmaVanityPharmaDisplayUrlMode
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaDisplayUrlMode
top concept of: CampaignVanityPharmaVanityPharmaDisplayUrlMode
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Manufacturer Website Url
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaDisplayUrlMode
top concept of: CampaignVanityPharmaVanityPharmaDisplayUrlMode
alternative label: manufacturerWebsiteUrl
definition: Replace vanity pharma URL with manufacturer website url.
notation: MANUFACTURER_WEBSITE_URL

Website Description
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaDisplayUrlMode
top concept of: CampaignVanityPharmaVanityPharmaDisplayUrlMode
alternative label: websiteDescription
definition: Replace vanity pharma URL with description of the website.
notation: WEBSITE_DESCRIPTION

CampaignVanityPharmaVanityPharmaText
type: ConceptScheme
comment: Values CampaignVanityPharma.vanityPharmaText accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Prescription Treatment Website En
has top concept: Prescription Treatment Website Es
has top concept: Prescription Device Website En
has top concept: Prescription Device Website Es
has top concept: Medical Device Website En
has top concept: Medical Device Website Es
has top concept: Preventative Treatment Website En
has top concept: Preventative Treatment Website Es
has top concept: Prescription Contraception Website En
has top concept: Prescription Contraception Website Es
has top concept: Prescription Vaccine Website En
has top concept: Prescription Vaccine Website Es

Unspecified
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Prescription Treatment Website En
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: prescriptionTreatmentWebsiteEn
definition: Prescription treatment website with website content in English.
notation: PRESCRIPTION_TREATMENT_WEBSITE_EN

Prescription Treatment Website Es
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: prescriptionTreatmentWebsiteEs
definition: Prescription treatment website with website content in Spanish (Sitio de tratamientos con receta).
notation: PRESCRIPTION_TREATMENT_WEBSITE_ES

Prescription Device Website En
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: prescriptionDeviceWebsiteEn
definition: Prescription device website with website content in English.
notation: PRESCRIPTION_DEVICE_WEBSITE_EN

Prescription Device Website Es
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: prescriptionDeviceWebsiteEs
definition: Prescription device website with website content in Spanish (Sitio de dispositivos con receta).
notation: PRESCRIPTION_DEVICE_WEBSITE_ES

Medical Device Website En
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: medicalDeviceWebsiteEn
definition: Medical device website with website content in English.
notation: MEDICAL_DEVICE_WEBSITE_EN

Medical Device Website Es
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: medicalDeviceWebsiteEs
definition: Medical device website with website content in Spanish (Sitio de dispositivos médicos).
notation: MEDICAL_DEVICE_WEBSITE_ES

Preventative Treatment Website En
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: preventativeTreatmentWebsiteEn
definition: Preventative treatment website with website content in English.
notation: PREVENTATIVE_TREATMENT_WEBSITE_EN

Preventative Treatment Website Es
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: preventativeTreatmentWebsiteEs
definition: Preventative treatment website with website content in Spanish (Sitio de tratamientos preventivos).
notation: PREVENTATIVE_TREATMENT_WEBSITE_ES

Prescription Contraception Website En
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: prescriptionContraceptionWebsiteEn
definition: Prescription contraception website with website content in English.
notation: PRESCRIPTION_CONTRACEPTION_WEBSITE_EN

Prescription Contraception Website Es
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: prescriptionContraceptionWebsiteEs
definition: Prescription contraception website with website content in Spanish (Sitio de anticonceptivos con receta).
notation: PRESCRIPTION_CONTRACEPTION_WEBSITE_ES

Prescription Vaccine Website En
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: prescriptionVaccineWebsiteEn
definition: Prescription vaccine website with website content in English.
notation: PRESCRIPTION_VACCINE_WEBSITE_EN

Prescription Vaccine Website Es
type: Concept
in scheme: CampaignVanityPharmaVanityPharmaText
top concept of: CampaignVanityPharmaVanityPharmaText
alternative label: prescriptionVaccineWebsiteEs
definition: Prescription vaccine website with website content in Spanish (Sitio de vacunas con receta).
notation: PRESCRIPTION_VACCINE_WEBSITE_ES

CampaignVideoCampaignSettingsBookingDetailsStatus
type: ConceptScheme
comment: Values CampaignVideoCampaignSettingsBookingDetails.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Booked
has top concept: Held
has top concept: Campaign Ended
has top concept: Hold Expired
has top concept: Booking Cancelled

Unspecified
type: Concept
in scheme: CampaignVideoCampaignSettingsBookingDetailsStatus
top concept of: CampaignVideoCampaignSettingsBookingDetailsStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVideoCampaignSettingsBookingDetailsStatus
top concept of: CampaignVideoCampaignSettingsBookingDetailsStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Booked
type: Concept
in scheme: CampaignVideoCampaignSettingsBookingDetailsStatus
top concept of: CampaignVideoCampaignSettingsBookingDetailsStatus
alternative label: booked
definition: The booking is active and holds inventory for the campaign.
notation: BOOKED

Held
type: Concept
in scheme: CampaignVideoCampaignSettingsBookingDetailsStatus
top concept of: CampaignVideoCampaignSettingsBookingDetailsStatus
alternative label: held
definition: The campaign is holding inventory, but the booking is not confirmed.
notation: HELD

Campaign Ended
type: Concept
in scheme: CampaignVideoCampaignSettingsBookingDetailsStatus
top concept of: CampaignVideoCampaignSettingsBookingDetailsStatus
alternative label: campaignEnded
definition: The campaign has ended and is no longer holding inventory.
notation: CAMPAIGN_ENDED

Hold Expired
type: Concept
in scheme: CampaignVideoCampaignSettingsBookingDetailsStatus
top concept of: CampaignVideoCampaignSettingsBookingDetailsStatus
alternative label: holdExpired
definition: The hold on the inventory has expired.
notation: HOLD_EXPIRED

Booking Cancelled
type: Concept
in scheme: CampaignVideoCampaignSettingsBookingDetailsStatus
top concept of: CampaignVideoCampaignSettingsBookingDetailsStatus
alternative label: bookingCancelled
definition: The campaign was booked, but was in a non-servable state for too long and the booking was cancelled by the system.
notation: BOOKING_CANCELLED

CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
type: ConceptScheme
comment: Values CampaignVideoCampaignSettingsNonSkippableInStreamRestrictions.maxDuration accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Max Duration Fifteen Seconds
has top concept: Max Duration Thirty Seconds
has top concept: Max Duration Sixty Seconds

Unspecified
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Max Duration Fifteen Seconds
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
alternative label: maxDurationFifteenSeconds
definition: Indicates that non-skippable ads must be at most 15 seconds long.
notation: MAX_DURATION_FIFTEEN_SECONDS

Max Duration Thirty Seconds
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
alternative label: maxDurationThirtySeconds
definition: Indicates that non-skippable ads must be at most 30 seconds long.
notation: MAX_DURATION_THIRTY_SECONDS

Max Duration Sixty Seconds
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMaxDuration
alternative label: maxDurationSixtySeconds
definition: Indicates that non-skippable ads must be at most 60 seconds long.
notation: MAX_DURATION_SIXTY_SECONDS

CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
type: ConceptScheme
comment: Values CampaignVideoCampaignSettingsNonSkippableInStreamRestrictions.minDuration accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Min Duration Five Seconds
has top concept: Min Duration Seven Seconds
has top concept: Min Duration Sixteen Seconds
has top concept: Min Duration Thirty One Seconds

Unspecified
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Min Duration Five Seconds
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
alternative label: minDurationFiveSeconds
definition: Indicates that non-skippable ads must be at least 5 seconds long.
notation: MIN_DURATION_FIVE_SECONDS

Min Duration Seven Seconds
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
alternative label: minDurationSevenSeconds
definition: Indicates that non-skippable ads must be at least 7 seconds long.
notation: MIN_DURATION_SEVEN_SECONDS

Min Duration Sixteen Seconds
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
alternative label: minDurationSixteenSeconds
definition: Indicates that non-skippable ads must be at least 16 seconds long.
notation: MIN_DURATION_SIXTEEN_SECONDS

Min Duration Thirty One Seconds
type: Concept
in scheme: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
top concept of: CampaignVideoCampaignSettingsNonSkippableInStreamRestrictionsMinDuration
alternative label: minDurationThirtyOneSeconds
definition: Indicates that non-skippable ads must be at least 31 seconds long.
notation: MIN_DURATION_THIRTY_ONE_SECONDS

CampaignVideoCampaignSettingsVideoAdFormatControlFormatRestriction
type: ConceptScheme
comment: Values CampaignVideoCampaignSettingsVideoAdFormatControl.formatRestriction accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Non Skippable In Stream

Unspecified
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdFormatControlFormatRestriction
top concept of: CampaignVideoCampaignSettingsVideoAdFormatControlFormatRestriction
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdFormatControlFormatRestriction
top concept of: CampaignVideoCampaignSettingsVideoAdFormatControlFormatRestriction
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Non Skippable In Stream
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdFormatControlFormatRestriction
top concept of: CampaignVideoCampaignSettingsVideoAdFormatControlFormatRestriction
alternative label: nonSkippableInStream
definition: Non-skippable in-stream video responsive ad.
notation: NON_SKIPPABLE_IN_STREAM

CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
type: ConceptScheme
comment: Values CampaignVideoCampaignSettingsVideoAdSequence.minimumDuration accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Week
has top concept: Month

Unspecified
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Week
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
alternative label: week
definition: Users are eligible to restart a sequence once they have completed the sequence and at least 7 days have passed since sequence start.
notation: WEEK

Month
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceMinimumDuration
alternative label: month
definition: Users are eligible to restart a sequence once at least 30 days have passed since sequence start. Users are eligible to start the sequence again even if they haven't completed the sequence.
notation: MONTH

CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
type: ConceptScheme
comment: Values CampaignVideoCampaignSettingsVideoAdSequenceStep.adGroupType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search Standard
has top concept: Display Standard
has top concept: Shopping Product Ads
has top concept: Hotel Ads
has top concept: Shopping Smart Ads
has top concept: Video Bumper
has top concept: Video True View In Stream
has top concept: Video True View In Display
has top concept: Video Non Skippable In Stream
has top concept: Search Dynamic Ads
has top concept: Shopping Comparison Listing Ads
has top concept: Promoted Hotel Ads
has top concept: Video Responsive
has top concept: Video Efficient Reach
has top concept: Smart Campaign Ads
has top concept: Travel Ads
has top concept: Youtube Audio

Unspecified
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: unspecified
definition: The type has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Search Standard
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: searchStandard
definition: The default ad group type for Search campaigns.
notation: SEARCH_STANDARD

Display Standard
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: displayStandard
definition: The default ad group type for Display campaigns.
notation: DISPLAY_STANDARD

Shopping Product Ads
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: shoppingProductAds
definition: The ad group type for Shopping campaigns serving standard product ads.
notation: SHOPPING_PRODUCT_ADS

Hotel Ads
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: hotelAds
definition: The default ad group type for Hotel campaigns.
notation: HOTEL_ADS

Shopping Smart Ads
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: shoppingSmartAds
definition: The type for ad groups in Smart Shopping campaigns.
notation: SHOPPING_SMART_ADS

Video Bumper
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: videoBumper
definition: Short unskippable in-stream video ads.
notation: VIDEO_BUMPER

Video True View In Stream
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: videoTrueViewInStream
definition: TrueView (skippable) in-stream video ads.
notation: VIDEO_TRUE_VIEW_IN_STREAM

Video True View In Display
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: videoTrueViewInDisplay
definition: TrueView in-display video ads.
notation: VIDEO_TRUE_VIEW_IN_DISPLAY

Video Non Skippable In Stream
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: videoNonSkippableInStream
definition: Unskippable in-stream video ads.
notation: VIDEO_NON_SKIPPABLE_IN_STREAM

Search Dynamic Ads
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: searchDynamicAds
definition: Ad group type for Dynamic Search Ads ad groups.
notation: SEARCH_DYNAMIC_ADS

Shopping Comparison Listing Ads
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: shoppingComparisonListingAds
definition: The type for ad groups in Shopping Comparison Listing campaigns.
notation: SHOPPING_COMPARISON_LISTING_ADS

Promoted Hotel Ads
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: promotedHotelAds
definition: The ad group type for Promoted Hotel ad groups.
notation: PROMOTED_HOTEL_ADS

Video Responsive
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: videoResponsive
definition: Video responsive ad groups.
notation: VIDEO_RESPONSIVE

Video Efficient Reach
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: videoEfficientReach
definition: Video efficient reach ad groups.
notation: VIDEO_EFFICIENT_REACH

Smart Campaign Ads
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: smartCampaignAds
definition: Ad group type for Smart campaigns.
notation: SMART_CAMPAIGN_ADS

Travel Ads
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: travelAds
definition: Ad group type for Travel campaigns.
notation: TRAVEL_ADS

Youtube Audio
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepAdGroupType
alternative label: youtubeAudio
definition: Ad group type for YouTube Audio campaigns.
notation: YOUTUBE_AUDIO

CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
type: ConceptScheme
comment: Values CampaignVideoCampaignSettingsVideoAdSequenceStep.previousStepInteractionType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Paid View
has top concept: Skip
has top concept: Impression
has top concept: Engaged Impression

Unspecified
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Paid View
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
alternative label: paidView
definition: The viewer engaged with or watched at least 30 seconds of the ad (or the entire ad, if it was less than 30 seconds). Only available for campaigns using Target CPM as the bidding strategy and skippable in-stream ads as the ad format.
notation: PAID_VIEW

Skip
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
alternative label: skip
definition: The viewer skipped the ad. Only available for campaigns using Target CPM as the bidding strategy and skippable in-stream ads as the ad format.
notation: SKIP

Impression
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
alternative label: impression
definition: The ad was shown to the viewer.
notation: IMPRESSION

Engaged Impression
type: Concept
in scheme: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
top concept of: CampaignVideoCampaignSettingsVideoAdSequenceStepPreviousStepInteractionType
alternative label: engagedImpression
definition: An ad impression that was not immediately skipped, but didn't reach the billable event either.
notation: ENGAGED_IMPRESSION

ChainSetRelationshipType
type: ConceptScheme
comment: Values ChainSet.relationshipType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Auto Dealers
has top concept: General Retailers

Unspecified
type: Concept
in scheme: ChainSetRelationshipType
top concept of: ChainSetRelationshipType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChainSetRelationshipType
top concept of: ChainSetRelationshipType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Auto Dealers
type: Concept
in scheme: ChainSetRelationshipType
top concept of: ChainSetRelationshipType
alternative label: autoDealers
definition: Auto dealer relationship.
notation: AUTO_DEALERS

General Retailers
type: Concept
in scheme: ChainSetRelationshipType
top concept of: ChainSetRelationshipType
alternative label: generalRetailers
definition: General retailer relationship.
notation: GENERAL_RETAILERS

ChangeEventChangeResourceType
type: ConceptScheme
comment: Values ChangeEvent.changeResourceType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Ad
has top concept: Ad Group
has top concept: Ad Group Criterion
has top concept: Campaign
has top concept: Campaign Budget
has top concept: Ad Group Bid Modifier
has top concept: Campaign Criterion
has top concept: Feed
has top concept: Feed Item
has top concept: Campaign Feed
has top concept: Ad Group Feed
has top concept: Ad Group Ad
has top concept: Asset
has top concept: Customer Asset
has top concept: Campaign Asset
has top concept: Ad Group Asset
has top concept: Asset Set
has top concept: Asset Set Asset
has top concept: Campaign Asset Set

Unspecified
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: unknown
definition: Used for return value only. Represents an unclassified resource unknown in this version.
notation: UNKNOWN

Ad
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: ad
definition: An Ad resource change.
notation: AD

Ad Group
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: adGroup
definition: An AdGroup resource change.
notation: AD_GROUP

Ad Group Criterion
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: adGroupCriterion
definition: An AdGroupCriterion resource change.
notation: AD_GROUP_CRITERION

Campaign
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: campaign
definition: A Campaign resource change.
notation: CAMPAIGN

Campaign Budget
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: campaignBudget
definition: A CampaignBudget resource change.
notation: CAMPAIGN_BUDGET

Ad Group Bid Modifier
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: adGroupBidModifier
definition: An AdGroupBidModifier resource change.
notation: AD_GROUP_BID_MODIFIER

Campaign Criterion
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: campaignCriterion
definition: A CampaignCriterion resource change.
notation: CAMPAIGN_CRITERION

Feed
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: feed
definition: A Feed resource change.
notation: FEED

Feed Item
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: feedItem
definition: A FeedItem resource change.
notation: FEED_ITEM

Campaign Feed
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: campaignFeed
definition: A CampaignFeed resource change.
notation: CAMPAIGN_FEED

Ad Group Feed
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: adGroupFeed
definition: An AdGroupFeed resource change.
notation: AD_GROUP_FEED

Ad Group Ad
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: adGroupAd
definition: An AdGroupAd resource change.
notation: AD_GROUP_AD

Asset
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: asset
definition: An Asset resource change.
notation: ASSET

Customer Asset
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: customerAsset
definition: A CustomerAsset resource change.
notation: CUSTOMER_ASSET

Campaign Asset
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: campaignAsset
definition: A CampaignAsset resource change.
notation: CAMPAIGN_ASSET

Ad Group Asset
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: adGroupAsset
definition: An AdGroupAsset resource change.
notation: AD_GROUP_ASSET

Asset Set
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: assetSet
definition: An AssetSet resource change.
notation: ASSET_SET

Asset Set Asset
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: assetSetAsset
definition: An AssetSetAsset resource change.
notation: ASSET_SET_ASSET

Campaign Asset Set
type: Concept
in scheme: ChangeEventChangeResourceType
top concept of: ChangeEventChangeResourceType
alternative label: campaignAssetSet
definition: A CampaignAssetSet resource change.
notation: CAMPAIGN_ASSET_SET

ChangeEventClientType
type: ConceptScheme
comment: Values ChangeEvent.clientType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Google Ads Web Client
has top concept: Google Ads Automated Rule
has top concept: Google Ads Scripts
has top concept: Google Ads Bulk Upload
has top concept: Google Ads Api
has top concept: Google Ads Editor
has top concept: Google Ads Mobile App
has top concept: Google Ads Recommendations
has top concept: Search Ads360Sync
has top concept: Search Ads360Post
has top concept: Internal Tool
has top concept: Other
has top concept: Google Ads Recommendations Subscription

Unspecified
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: unknown
definition: Used for return value only. Represents an unclassified client type unknown in this version.
notation: UNKNOWN

Google Ads Web Client
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsWebClient
definition: Changes made through the "ads.google.com". For example, changes made through campaign management.
notation: GOOGLE_ADS_WEB_CLIENT

Google Ads Automated Rule
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsAutomatedRule
definition: Changes made through Google Ads automated rules.
notation: GOOGLE_ADS_AUTOMATED_RULE

Google Ads Scripts
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsScripts
definition: Changes made through Google Ads scripts.
notation: GOOGLE_ADS_SCRIPTS

Google Ads Bulk Upload
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsBulkUpload
definition: Changes made by Google Ads bulk upload.
notation: GOOGLE_ADS_BULK_UPLOAD

Google Ads Api
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsApi
definition: Changes made by Google Ads API.
notation: GOOGLE_ADS_API

Google Ads Editor
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsEditor
definition: Changes made by Google Ads Editor. This value is a placeholder. The API does not return these changes.
notation: GOOGLE_ADS_EDITOR

Google Ads Mobile App
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsMobileApp
definition: Changes made by Google Ads mobile app.
notation: GOOGLE_ADS_MOBILE_APP

Google Ads Recommendations
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsRecommendations
definition: Changes made through Google Ads recommendations.
notation: GOOGLE_ADS_RECOMMENDATIONS

Search Ads360Sync
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: searchAds360Sync
definition: Changes made through Search Ads 360 Sync.
notation: SEARCH_ADS_360_SYNC

Search Ads360Post
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: searchAds360Post
definition: Changes made through Search Ads 360 Post.
notation: SEARCH_ADS_360_POST

Internal Tool
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: internalTool
definition: Changes made through internal tools. For example, when a user sets a URL template on an entity like a Campaign, it's automatically wrapped with the SA360 Clickserver URL.
notation: INTERNAL_TOOL

Other
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: other
definition: Types of changes that are not categorized, for example, changes made by coupon redemption through Google Ads.
notation: OTHER

Google Ads Recommendations Subscription
type: Concept
in scheme: ChangeEventClientType
top concept of: ChangeEventClientType
alternative label: googleAdsRecommendationsSubscription
definition: Changes made by subscribing to Google Ads recommendations.
notation: GOOGLE_ADS_RECOMMENDATIONS_SUBSCRIPTION

ChangeEventResourceChangeOperation
type: ConceptScheme
comment: Values ChangeEvent.resourceChangeOperation accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Create
has top concept: Update
has top concept: Remove

Unspecified
type: Concept
in scheme: ChangeEventResourceChangeOperation
top concept of: ChangeEventResourceChangeOperation
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChangeEventResourceChangeOperation
top concept of: ChangeEventResourceChangeOperation
alternative label: unknown
definition: Used for return value only. Represents an unclassified operation unknown in this version.
notation: UNKNOWN

Create
type: Concept
in scheme: ChangeEventResourceChangeOperation
top concept of: ChangeEventResourceChangeOperation
alternative label: create
definition: The resource was created.
notation: CREATE

Update
type: Concept
in scheme: ChangeEventResourceChangeOperation
top concept of: ChangeEventResourceChangeOperation
alternative label: update
definition: The resource was modified.
notation: UPDATE

Remove
type: Concept
in scheme: ChangeEventResourceChangeOperation
top concept of: ChangeEventResourceChangeOperation
alternative label: remove
definition: The resource was removed.
notation: REMOVE

ChangeStatusResourceStatus
type: ConceptScheme
comment: Values ChangeStatus.resourceStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Added
has top concept: Changed
has top concept: Removed

Unspecified
type: Concept
in scheme: ChangeStatusResourceStatus
top concept of: ChangeStatusResourceStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChangeStatusResourceStatus
top concept of: ChangeStatusResourceStatus
alternative label: unknown
definition: Used for return value only. Represents an unclassified resource unknown in this version.
notation: UNKNOWN

Added
type: Concept
in scheme: ChangeStatusResourceStatus
top concept of: ChangeStatusResourceStatus
alternative label: added
definition: The resource was created.
notation: ADDED

Changed
type: Concept
in scheme: ChangeStatusResourceStatus
top concept of: ChangeStatusResourceStatus
alternative label: changed
definition: The resource was modified.
notation: CHANGED

Removed
type: Concept
in scheme: ChangeStatusResourceStatus
top concept of: ChangeStatusResourceStatus
alternative label: removed
definition: The resource was removed.
notation: REMOVED

ChangeStatusResourceType
type: ConceptScheme
comment: Values ChangeStatus.resourceType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Ad Group
has top concept: Ad Group Ad
has top concept: Ad Group Criterion
has top concept: Campaign
has top concept: Campaign Criterion
has top concept: Campaign Budget
has top concept: Feed
has top concept: Feed Item
has top concept: Ad Group Feed
has top concept: Campaign Feed
has top concept: Ad Group Bid Modifier
has top concept: Shared Set
has top concept: Campaign Shared Set
has top concept: Asset
has top concept: Customer Asset
has top concept: Campaign Asset
has top concept: Ad Group Asset
has top concept: Combined Audience
has top concept: Asset Group
has top concept: Asset Set
has top concept: Campaign Asset Set

Unspecified
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: unknown
definition: Used for return value only. Represents an unclassified resource unknown in this version.
notation: UNKNOWN

Ad Group
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: adGroup
definition: An AdGroup resource change.
notation: AD_GROUP

Ad Group Ad
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: adGroupAd
definition: An AdGroupAd resource change.
notation: AD_GROUP_AD

Ad Group Criterion
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: adGroupCriterion
definition: An AdGroupCriterion resource change.
notation: AD_GROUP_CRITERION

Campaign
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: campaign
definition: A Campaign resource change.
notation: CAMPAIGN

Campaign Criterion
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: campaignCriterion
definition: A CampaignCriterion resource change.
notation: CAMPAIGN_CRITERION

Campaign Budget
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: campaignBudget
definition: A CampaignBudget resource change.
notation: CAMPAIGN_BUDGET

Feed
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: feed
definition: A Feed resource change.
notation: FEED

Feed Item
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: feedItem
definition: A FeedItem resource change.
notation: FEED_ITEM

Ad Group Feed
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: adGroupFeed
definition: An AdGroupFeed resource change.
notation: AD_GROUP_FEED

Campaign Feed
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: campaignFeed
definition: A CampaignFeed resource change.
notation: CAMPAIGN_FEED

Ad Group Bid Modifier
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: adGroupBidModifier
definition: An AdGroupBidModifier resource change.
notation: AD_GROUP_BID_MODIFIER

Shared Set
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: sharedSet
definition: A SharedSet resource change.
notation: SHARED_SET

Campaign Shared Set
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: campaignSharedSet
definition: A CampaignSharedSet resource change.
notation: CAMPAIGN_SHARED_SET

Asset
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: asset
definition: An Asset resource change.
notation: ASSET

Customer Asset
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: customerAsset
definition: A CustomerAsset resource change.
notation: CUSTOMER_ASSET

Campaign Asset
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: campaignAsset
definition: A CampaignAsset resource change.
notation: CAMPAIGN_ASSET

Ad Group Asset
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: adGroupAsset
definition: An AdGroupAsset resource change.
notation: AD_GROUP_ASSET

Combined Audience
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: combinedAudience
definition: A CombinedAudience resource change.
notation: COMBINED_AUDIENCE

Asset Group
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: assetGroup
definition: An AssetGroup resource change.
notation: ASSET_GROUP

Asset Set
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: assetSet
definition: An AssetSet resource change.
notation: ASSET_SET

Campaign Asset Set
type: Concept
in scheme: ChangeStatusResourceType
top concept of: ChangeStatusResourceType
alternative label: campaignAssetSet
definition: A CampaignAssetSet resource change.
notation: CAMPAIGN_ASSET_SET

ChannelAggregateAssetViewAdvertisingChannelType
type: ConceptScheme
comment: Values ChannelAggregateAssetView.advertisingChannelType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search
has top concept: Display
has top concept: Shopping
has top concept: Hotel
has top concept: Video
has top concept: Multi Channel
has top concept: Local
has top concept: Smart
has top concept: Performance Max
has top concept: Local Services
has top concept: Travel
has top concept: Demand Gen

Unspecified
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Search
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: search
definition: Search Network. Includes display bundled, and Search+ campaigns.
notation: SEARCH

Display
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: display
definition: Google Display Network only.
notation: DISPLAY

Shopping
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: shopping
definition: Shopping campaigns serve on the shopping property and on google.com search results.
notation: SHOPPING

Hotel
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: hotel
definition: Hotel Ads campaigns.
notation: HOTEL

Video
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: video
definition: Video campaigns.
notation: VIDEO

Multi Channel
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: multiChannel
definition: App Campaigns, and App Campaigns for Engagement, that run across multiple channels.
notation: MULTI_CHANNEL

Local
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: local
definition: Local ads campaigns.
notation: LOCAL

Smart
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: smart
definition: Smart campaigns.
notation: SMART

Performance Max
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: performanceMax
definition: Performance Max campaigns.
notation: PERFORMANCE_MAX

Local Services
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: localServices
definition: Local services campaigns.
notation: LOCAL_SERVICES

Travel
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: travel
definition: Travel campaigns.
notation: TRAVEL

Demand Gen
type: Concept
in scheme: ChannelAggregateAssetViewAdvertisingChannelType
top concept of: ChannelAggregateAssetViewAdvertisingChannelType
alternative label: demandGen
definition: Demand Gen campaigns.
notation: DEMAND_GEN

ChannelAggregateAssetViewAssetSource
type: ConceptScheme
comment: Values ChannelAggregateAssetView.assetSource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: ChannelAggregateAssetViewAssetSource
top concept of: ChannelAggregateAssetViewAssetSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChannelAggregateAssetViewAssetSource
top concept of: ChannelAggregateAssetViewAssetSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: ChannelAggregateAssetViewAssetSource
top concept of: ChannelAggregateAssetViewAssetSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: ChannelAggregateAssetViewAssetSource
top concept of: ChannelAggregateAssetViewAssetSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

ChannelAggregateAssetViewFieldType
type: ConceptScheme
comment: Values ChannelAggregateAssetView.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: ChannelAggregateAssetViewFieldType
top concept of: ChannelAggregateAssetViewFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

CombinedAudienceStatus
type: ConceptScheme
comment: Values CombinedAudience.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CombinedAudienceStatus
top concept of: CombinedAudienceStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CombinedAudienceStatus
top concept of: CombinedAudienceStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CombinedAudienceStatus
top concept of: CombinedAudienceStatus
alternative label: enabled
definition: Enabled status - combined audience is enabled and can be targeted.
notation: ENABLED

Removed
type: Concept
in scheme: CombinedAudienceStatus
top concept of: CombinedAudienceStatus
alternative label: removed
definition: Removed status - combined audience is removed and cannot be used for targeting.
notation: REMOVED

CommonMetricsHistoricalCreativeQualityScore
type: ConceptScheme
comment: Values CommonMetrics.historicalCreativeQualityScore accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Below Average
has top concept: Average
has top concept: Above Average

Unspecified
type: Concept
in scheme: CommonMetricsHistoricalCreativeQualityScore
top concept of: CommonMetricsHistoricalCreativeQualityScore
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CommonMetricsHistoricalCreativeQualityScore
top concept of: CommonMetricsHistoricalCreativeQualityScore
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Below Average
type: Concept
in scheme: CommonMetricsHistoricalCreativeQualityScore
top concept of: CommonMetricsHistoricalCreativeQualityScore
alternative label: belowAverage
definition: Quality of the creative is below average.
notation: BELOW_AVERAGE

Average
type: Concept
in scheme: CommonMetricsHistoricalCreativeQualityScore
top concept of: CommonMetricsHistoricalCreativeQualityScore
alternative label: average
definition: Quality of the creative is average.
notation: AVERAGE

Above Average
type: Concept
in scheme: CommonMetricsHistoricalCreativeQualityScore
top concept of: CommonMetricsHistoricalCreativeQualityScore
alternative label: aboveAverage
definition: Quality of the creative is above average.
notation: ABOVE_AVERAGE

CommonMetricsHistoricalLandingPageQualityScore
type: ConceptScheme
comment: Values CommonMetrics.historicalLandingPageQualityScore accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Below Average
has top concept: Average
has top concept: Above Average

Unspecified
type: Concept
in scheme: CommonMetricsHistoricalLandingPageQualityScore
top concept of: CommonMetricsHistoricalLandingPageQualityScore
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CommonMetricsHistoricalLandingPageQualityScore
top concept of: CommonMetricsHistoricalLandingPageQualityScore
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Below Average
type: Concept
in scheme: CommonMetricsHistoricalLandingPageQualityScore
top concept of: CommonMetricsHistoricalLandingPageQualityScore
alternative label: belowAverage
definition: Quality of the creative is below average.
notation: BELOW_AVERAGE

Average
type: Concept
in scheme: CommonMetricsHistoricalLandingPageQualityScore
top concept of: CommonMetricsHistoricalLandingPageQualityScore
alternative label: average
definition: Quality of the creative is average.
notation: AVERAGE

Above Average
type: Concept
in scheme: CommonMetricsHistoricalLandingPageQualityScore
top concept of: CommonMetricsHistoricalLandingPageQualityScore
alternative label: aboveAverage
definition: Quality of the creative is above average.
notation: ABOVE_AVERAGE

CommonMetricsHistoricalSearchPredictedCtr
type: ConceptScheme
comment: Values CommonMetrics.historicalSearchPredictedCtr accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Below Average
has top concept: Average
has top concept: Above Average

Unspecified
type: Concept
in scheme: CommonMetricsHistoricalSearchPredictedCtr
top concept of: CommonMetricsHistoricalSearchPredictedCtr
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CommonMetricsHistoricalSearchPredictedCtr
top concept of: CommonMetricsHistoricalSearchPredictedCtr
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Below Average
type: Concept
in scheme: CommonMetricsHistoricalSearchPredictedCtr
top concept of: CommonMetricsHistoricalSearchPredictedCtr
alternative label: belowAverage
definition: Quality of the creative is below average.
notation: BELOW_AVERAGE

Average
type: Concept
in scheme: CommonMetricsHistoricalSearchPredictedCtr
top concept of: CommonMetricsHistoricalSearchPredictedCtr
alternative label: average
definition: Quality of the creative is average.
notation: AVERAGE

Above Average
type: Concept
in scheme: CommonMetricsHistoricalSearchPredictedCtr
top concept of: CommonMetricsHistoricalSearchPredictedCtr
alternative label: aboveAverage
definition: Quality of the creative is above average.
notation: ABOVE_AVERAGE

CommonMetricsInteractionEventTypes
type: ConceptScheme
comment: Values CommonMetrics.interactionEventTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Click
has top concept: Engagement
has top concept: Video View
has top concept: None

Unspecified
type: Concept
in scheme: CommonMetricsInteractionEventTypes
top concept of: CommonMetricsInteractionEventTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CommonMetricsInteractionEventTypes
top concept of: CommonMetricsInteractionEventTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Click
type: Concept
in scheme: CommonMetricsInteractionEventTypes
top concept of: CommonMetricsInteractionEventTypes
alternative label: click
definition: Click to site. In most cases, this interaction navigates to an external location, usually the advertiser's landing page. This is also the default InteractionEventType for click events.
notation: CLICK

Engagement
type: Concept
in scheme: CommonMetricsInteractionEventTypes
top concept of: CommonMetricsInteractionEventTypes
alternative label: engagement
definition: The user's expressed intent to engage with the ad in-place.
notation: ENGAGEMENT

Video View
type: Concept
in scheme: CommonMetricsInteractionEventTypes
top concept of: CommonMetricsInteractionEventTypes
alternative label: videoView
definition: User viewed a video ad.
notation: VIDEO_VIEW

None
type: Concept
in scheme: CommonMetricsInteractionEventTypes
top concept of: CommonMetricsInteractionEventTypes
alternative label: none
definition: The default InteractionEventType for ad conversion events. This is used when an ad conversion row does NOT indicate that the free interactions (for example, the ad conversions) should be 'promoted' and reported as part of the core metrics. These are simply other (ad) conversions.
notation: NONE

ConsentAdPersonalization
type: ConceptScheme
comment: Values Consent.adPersonalization accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Granted
has top concept: Denied

Unspecified
type: Concept
in scheme: ConsentAdPersonalization
top concept of: ConsentAdPersonalization
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConsentAdPersonalization
top concept of: ConsentAdPersonalization
alternative label: unknown
definition: Output-only. Represents a format not yet defined in this enum.
notation: UNKNOWN

Granted
type: Concept
in scheme: ConsentAdPersonalization
top concept of: ConsentAdPersonalization
alternative label: granted
definition: Granted.
notation: GRANTED

Denied
type: Concept
in scheme: ConsentAdPersonalization
top concept of: ConsentAdPersonalization
alternative label: denied
definition: Denied.
notation: DENIED

ConsentAdUserData
type: ConceptScheme
comment: Values Consent.adUserData accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Granted
has top concept: Denied

Unspecified
type: Concept
in scheme: ConsentAdUserData
top concept of: ConsentAdUserData
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConsentAdUserData
top concept of: ConsentAdUserData
alternative label: unknown
definition: Output-only. Represents a format not yet defined in this enum.
notation: UNKNOWN

Granted
type: Concept
in scheme: ConsentAdUserData
top concept of: ConsentAdUserData
alternative label: granted
definition: Granted.
notation: GRANTED

Denied
type: Concept
in scheme: ConsentAdUserData
top concept of: ConsentAdUserData
alternative label: denied
definition: Denied.
notation: DENIED

ContentLabelInfoType
type: ConceptScheme
comment: Values ContentLabelInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Sexually Suggestive
has top concept: Below The Fold
has top concept: Parked Domain
has top concept: Juvenile
has top concept: Profanity
has top concept: Tragedy
has top concept: Video
has top concept: Video Rating Dv G
has top concept: Video Rating Dv Pg
has top concept: Video Rating Dv T
has top concept: Video Rating Dv Ma
has top concept: Video Not Yet Rated
has top concept: Embedded Video
has top concept: Live Streaming Video
has top concept: Social Issues
has top concept: Brand Suitability Content For Families
has top concept: Brand Suitability Games Fighting
has top concept: Brand Suitability Games Mature
has top concept: Brand Suitability Health Sensitive
has top concept: Brand Suitability Health Source Undetermined
has top concept: Brand Suitability News Recent
has top concept: Brand Suitability News Sensitive
has top concept: Brand Suitability News Source Not Featured
has top concept: Brand Suitability Politics
has top concept: Brand Suitability Religion

Unspecified
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Sexually Suggestive
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: sexuallySuggestive
definition: Sexually suggestive content.
notation: SEXUALLY_SUGGESTIVE

Below The Fold
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: belowTheFold
definition: Below the fold placement.
notation: BELOW_THE_FOLD

Parked Domain
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: parkedDomain
definition: Parked domain.
notation: PARKED_DOMAIN

Juvenile
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: juvenile
definition: Juvenile, gross & bizarre content.
notation: JUVENILE

Profanity
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: profanity
definition: Profanity & rough language.
notation: PROFANITY

Tragedy
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: tragedy
definition: Death & tragedy.
notation: TRAGEDY

Video
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: video
definition: Video.
notation: VIDEO

Video Rating Dv G
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: videoRatingDvG
definition: Content rating: G.
notation: VIDEO_RATING_DV_G

Video Rating Dv Pg
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: videoRatingDvPg
definition: Content rating: PG.
notation: VIDEO_RATING_DV_PG

Video Rating Dv T
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: videoRatingDvT
definition: Content rating: T.
notation: VIDEO_RATING_DV_T

Video Rating Dv Ma
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: videoRatingDvMa
definition: Content rating: MA.
notation: VIDEO_RATING_DV_MA

Video Not Yet Rated
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: videoNotYetRated
definition: Content rating: not yet rated.
notation: VIDEO_NOT_YET_RATED

Embedded Video
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: embeddedVideo
definition: Embedded video.
notation: EMBEDDED_VIDEO

Live Streaming Video
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: liveStreamingVideo
definition: Live streaming video.
notation: LIVE_STREAMING_VIDEO

Social Issues
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: socialIssues
definition: Sensitive social issues.
notation: SOCIAL_ISSUES

Brand Suitability Content For Families
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityContentForFamilies
definition: Content that's suitable for families to view together, including Made for Kids videos on YouTube.
notation: BRAND_SUITABILITY_CONTENT_FOR_FAMILIES

Brand Suitability Games Fighting
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityGamesFighting
definition: Video games that simulate hand-to-hand fighting or combat with the use of modern or medieval weapons.
notation: BRAND_SUITABILITY_GAMES_FIGHTING

Brand Suitability Games Mature
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityGamesMature
definition: Video games that feature mature content, such as violence, inappropriate language, or sexual suggestiveness.
notation: BRAND_SUITABILITY_GAMES_MATURE

Brand Suitability Health Sensitive
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityHealthSensitive
definition: Health content that people might find sensitive or upsetting, such as medical procedures or images and descriptions of various medical conditions.
notation: BRAND_SUITABILITY_HEALTH_SENSITIVE

Brand Suitability Health Source Undetermined
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityHealthSourceUndetermined
definition: Health content from sources that may provide accurate information but aren't as commonly cited as other, more well-known sources.
notation: BRAND_SUITABILITY_HEALTH_SOURCE_UNDETERMINED

Brand Suitability News Recent
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityNewsRecent
definition: News content that's been recently announced, regardless of the themes or people being reported on.
notation: BRAND_SUITABILITY_NEWS_RECENT

Brand Suitability News Sensitive
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityNewsSensitive
definition: News content that people might find sensitive or upsetting, such as crimes, accidents, and natural incidents, or commentary on potentially controversial social and political issues.
notation: BRAND_SUITABILITY_NEWS_SENSITIVE

Brand Suitability News Source Not Featured
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityNewsSourceNotFeatured
definition: News content from sources that aren't featured on Google News or YouTube News.
notation: BRAND_SUITABILITY_NEWS_SOURCE_NOT_FEATURED

Brand Suitability Politics
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityPolitics
definition: Political content, such as political statements made by well-known politicians, political elections, or events widely perceived to be political in nature.
notation: BRAND_SUITABILITY_POLITICS

Brand Suitability Religion
type: Concept
in scheme: ContentLabelInfoType
top concept of: ContentLabelInfoType
alternative label: brandSuitabilityReligion
definition: Content with religious themes, such as religious teachings or customs, holy sites or places of worship, well-known religious figures or people dressed in religious attire, or religious opinions on social and political issues.
notation: BRAND_SUITABILITY_RELIGION

ConversionActionAttributionModelSettingsAttributionModel
type: ConceptScheme
comment: Values ConversionActionAttributionModelSettings.attributionModel accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: External
has top concept: Google Ads Last Click
has top concept: Google Search Attribution First Click
has top concept: Google Search Attribution Linear
has top concept: Google Search Attribution Time Decay
has top concept: Google Search Attribution Position Based
has top concept: Google Search Attribution Data Driven

Unspecified
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

External
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: external
definition: Uses external attribution.
notation: EXTERNAL

Google Ads Last Click
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: googleAdsLastClick
definition: Attributes all credit for a conversion to its last click.
notation: GOOGLE_ADS_LAST_CLICK

Google Search Attribution First Click
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: googleSearchAttributionFirstClick
definition: Attributes all credit for a conversion to its first click using Google Search attribution.
notation: GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK

Google Search Attribution Linear
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: googleSearchAttributionLinear
definition: Attributes credit for a conversion equally across all of its clicks using Google Search attribution.
notation: GOOGLE_SEARCH_ATTRIBUTION_LINEAR

Google Search Attribution Time Decay
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: googleSearchAttributionTimeDecay
definition: Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week).
notation: GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY

Google Search Attribution Position Based
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: googleSearchAttributionPositionBased
definition: Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. This uses Google Search attribution.
notation: GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED

Google Search Attribution Data Driven
type: Concept
in scheme: ConversionActionAttributionModelSettingsAttributionModel
top concept of: ConversionActionAttributionModelSettingsAttributionModel
alternative label: googleSearchAttributionDataDriven
definition: Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution.
notation: GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN

ConversionActionAttributionModelSettingsDataDrivenModelStatus
type: ConceptScheme
comment: Values ConversionActionAttributionModelSettings.dataDrivenModelStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Available
has top concept: Stale
has top concept: Expired
has top concept: Never Generated

Unspecified
type: Concept
in scheme: ConversionActionAttributionModelSettingsDataDrivenModelStatus
top concept of: ConversionActionAttributionModelSettingsDataDrivenModelStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionActionAttributionModelSettingsDataDrivenModelStatus
top concept of: ConversionActionAttributionModelSettingsDataDrivenModelStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Available
type: Concept
in scheme: ConversionActionAttributionModelSettingsDataDrivenModelStatus
top concept of: ConversionActionAttributionModelSettingsDataDrivenModelStatus
alternative label: available
definition: The data driven model is available.
notation: AVAILABLE

Stale
type: Concept
in scheme: ConversionActionAttributionModelSettingsDataDrivenModelStatus
top concept of: ConversionActionAttributionModelSettingsDataDrivenModelStatus
alternative label: stale
definition: The data driven model is stale. It hasn't been updated for at least 7 days. It is still being used, but will become expired if it does not get updated for 30 days.
notation: STALE

Expired
type: Concept
in scheme: ConversionActionAttributionModelSettingsDataDrivenModelStatus
top concept of: ConversionActionAttributionModelSettingsDataDrivenModelStatus
alternative label: expired
definition: The data driven model expired. It hasn't been updated for at least 30 days and cannot be used. Most commonly this is because there hasn't been the required number of events in a recent 30-day period.
notation: EXPIRED

Never Generated
type: Concept
in scheme: ConversionActionAttributionModelSettingsDataDrivenModelStatus
top concept of: ConversionActionAttributionModelSettingsDataDrivenModelStatus
alternative label: neverGenerated
definition: The data driven model has never been generated. Most commonly this is because there has never been the required number of events in any 30-day period.
notation: NEVER_GENERATED

ConversionActionCategory
type: ConceptScheme
comment: Values ConversionAction.category accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Default
has top concept: Page View
has top concept: Purchase
has top concept: Signup
has top concept: Download
has top concept: Add To Cart
has top concept: Begin Checkout
has top concept: Subscribe Paid
has top concept: Phone Call Lead
has top concept: Imported Lead
has top concept: Submit Lead Form
has top concept: Book Appointment
has top concept: Request Quote
has top concept: Get Directions
has top concept: Outbound Click
has top concept: Contact
has top concept: Engagement
has top concept: Store Visit
has top concept: Store Sale
has top concept: Qualified Lead
has top concept: Converted Lead
has top concept: Youtube Follow On Views

Unspecified
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Default
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: default
definition: Default category.
notation: DEFAULT

Page View
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: pageView
definition: User visiting a page.
notation: PAGE_VIEW

Purchase
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: purchase
definition: Purchase, sales, or "order placed" event.
notation: PURCHASE

Signup
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: signup
definition: Signup user action.
notation: SIGNUP

Download
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: download
definition: Software download action (as for an app).
notation: DOWNLOAD

Add To Cart
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: addToCart
definition: The addition of items to a shopping cart or bag on an advertiser site.
notation: ADD_TO_CART

Begin Checkout
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: beginCheckout
definition: When someone enters the checkout flow on an advertiser site.
notation: BEGIN_CHECKOUT

Subscribe Paid
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: subscribePaid
definition: The start of a paid subscription for a product or service.
notation: SUBSCRIBE_PAID

Phone Call Lead
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: phoneCallLead
definition: A call to indicate interest in an advertiser's offering.
notation: PHONE_CALL_LEAD

Imported Lead
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: importedLead
definition: A lead conversion imported from an external source into Google Ads.
notation: IMPORTED_LEAD

Submit Lead Form
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: submitLeadForm
definition: A submission of a form on an advertiser site indicating business interest.
notation: SUBMIT_LEAD_FORM

Book Appointment
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: bookAppointment
definition: A booking of an appointment with an advertiser's business.
notation: BOOK_APPOINTMENT

Request Quote
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: requestQuote
definition: A quote or price estimate request.
notation: REQUEST_QUOTE

Get Directions
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: getDirections
definition: A search for an advertiser's business location with intention to visit.
notation: GET_DIRECTIONS

Outbound Click
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: outboundClick
definition: A click to an advertiser's partner's site.
notation: OUTBOUND_CLICK

Contact
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: contact
definition: A call, SMS, email, chat or other type of contact to an advertiser.
notation: CONTACT

Engagement
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: engagement
definition: A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports.
notation: ENGAGEMENT

Store Visit
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: storeVisit
definition: A visit to a physical store location.
notation: STORE_VISIT

Store Sale
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: storeSale
definition: A sale occurring in a physical store.
notation: STORE_SALE

Qualified Lead
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: qualifiedLead
definition: A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team). In the lead-to-sale journey, advertisers get leads, then act on them by reaching out to the consumer. If the consumer is interested and may end up buying their product, the advertiser marks such leads as "qualified leads".
notation: QUALIFIED_LEAD

Converted Lead
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: convertedLead
definition: A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser.
notation: CONVERTED_LEAD

Youtube Follow On Views
type: Concept
in scheme: ConversionActionCategory
top concept of: ConversionActionCategory
alternative label: youtubeFollowOnViews
definition: User watches an ad from a channel and later watches either the same video or a video from the same channel as the ad.
notation: YOUTUBE_FOLLOW_ON_VIEWS

ConversionActionCountingType
type: ConceptScheme
comment: Values ConversionAction.countingType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: One Per Click
has top concept: Many Per Click

Unspecified
type: Concept
in scheme: ConversionActionCountingType
top concept of: ConversionActionCountingType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionActionCountingType
top concept of: ConversionActionCountingType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

One Per Click
type: Concept
in scheme: ConversionActionCountingType
top concept of: ConversionActionCountingType
alternative label: onePerClick
definition: Count only one conversion per click.
notation: ONE_PER_CLICK

Many Per Click
type: Concept
in scheme: ConversionActionCountingType
top concept of: ConversionActionCountingType
alternative label: manyPerClick
definition: Count all conversions per click.
notation: MANY_PER_CLICK

ConversionActionMobileAppVendor
type: ConceptScheme
comment: Values ConversionAction.mobileAppVendor accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Apple App Store
has top concept: Google App Store

Unspecified
type: Concept
in scheme: ConversionActionMobileAppVendor
top concept of: ConversionActionMobileAppVendor
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionActionMobileAppVendor
top concept of: ConversionActionMobileAppVendor
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Apple App Store
type: Concept
in scheme: ConversionActionMobileAppVendor
top concept of: ConversionActionMobileAppVendor
alternative label: appleAppStore
definition: Mobile app vendor for Apple app store.
notation: APPLE_APP_STORE

Google App Store
type: Concept
in scheme: ConversionActionMobileAppVendor
top concept of: ConversionActionMobileAppVendor
alternative label: googleAppStore
definition: Mobile app vendor for Google app store.
notation: GOOGLE_APP_STORE

ConversionActionOrigin
type: ConceptScheme
comment: Values ConversionAction.origin accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Website
has top concept: Google Hosted
has top concept: App
has top concept: Call From Ads
has top concept: Store
has top concept: Youtube Hosted
has top concept: Local Services Ads

Unspecified
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: unspecified
definition: The conversion origin has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: unknown
definition: The conversion origin is not known in this version.
notation: UNKNOWN

Website
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: website
definition: Conversion that occurs when a user visits a website or takes an action there after viewing an ad.
notation: WEBSITE

Google Hosted
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: googleHosted
definition: Conversions reported by an offline pipeline which collects local actions from Google-hosted pages (for example, Google Maps, Google Place Page, etc) and attributes them to relevant ad events.
notation: GOOGLE_HOSTED

App
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: app
definition: Conversion that occurs when a user performs an action through any app platforms.
notation: APP

Call From Ads
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: callFromAds
definition: Conversion that occurs when a user makes a call from ads.
notation: CALL_FROM_ADS

Store
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: store
definition: Conversion that occurs when a user visits or makes a purchase at a physical store.
notation: STORE

Youtube Hosted
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: youtubeHosted
definition: Conversion that occurs on YouTube.
notation: YOUTUBE_HOSTED

Local Services Ads
type: Concept
in scheme: ConversionActionOrigin
top concept of: ConversionActionOrigin
alternative label: localServicesAds
definition: Conversion that occurs when a user clicks on local services ads unit and reaches out to advertiser through phone call, message, or booking options on the ad.
notation: LOCAL_SERVICES_ADS

ConversionActionStatus
type: ConceptScheme
comment: Values ConversionAction.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Hidden

Unspecified
type: Concept
in scheme: ConversionActionStatus
top concept of: ConversionActionStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionActionStatus
top concept of: ConversionActionStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: ConversionActionStatus
top concept of: ConversionActionStatus
alternative label: enabled
definition: Conversions will be recorded.
notation: ENABLED

Removed
type: Concept
in scheme: ConversionActionStatus
top concept of: ConversionActionStatus
alternative label: removed
definition: Conversions will not be recorded.
notation: REMOVED

Hidden
type: Concept
in scheme: ConversionActionStatus
top concept of: ConversionActionStatus
alternative label: hidden
definition: Conversions will not be recorded and the conversion action will not appear in the UI.
notation: HIDDEN

ConversionActionType
type: ConceptScheme
comment: Values ConversionAction.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Ad Call
has top concept: Click To Call
has top concept: Google Play Download
has top concept: Google Play In App Purchase
has top concept: Upload Calls
has top concept: Upload Clicks
has top concept: Webpage
has top concept: Website Call
has top concept: Store Sales Direct Upload
has top concept: Store Sales
has top concept: Firebase Android First Open
has top concept: Firebase Android In App Purchase
has top concept: Firebase Android Custom
has top concept: Firebase Ios First Open
has top concept: Firebase Ios In App Purchase
has top concept: Firebase Ios Custom
has top concept: Third Party App Analytics Android First Open
has top concept: Third Party App Analytics Android In App Purchase
has top concept: Third Party App Analytics Android Custom
has top concept: Third Party App Analytics Ios First Open
has top concept: Third Party App Analytics Ios In App Purchase
has top concept: Third Party App Analytics Ios Custom
has top concept: Android App Pre Registration
has top concept: Android Installs All Other Apps
has top concept: Floodlight Action
has top concept: Floodlight Transaction
has top concept: Google Hosted
has top concept: Lead Form Submit
has top concept: Salesforce
has top concept: Search Ads360
has top concept: Smart Campaign Ad Clicks To Call
has top concept: Smart Campaign Map Clicks To Call
has top concept: Smart Campaign Map Directions
has top concept: Smart Campaign Tracked Calls
has top concept: Store Visits
has top concept: Webpage Codeless
has top concept: Universal Analytics Goal
has top concept: Universal Analytics Transaction
has top concept: Google Analytics4Custom
has top concept: Google Analytics4Purchase
has top concept: Google Analytics4Generate Lead
has top concept: Google Analytics4Qualify Lead
has top concept: Google Analytics4Close Convert Lead
has top concept: Firebase Android Generate Lead
has top concept: Firebase Android Qualify Lead
has top concept: Firebase Android Close Convert Lead
has top concept: Firebase Ios Generate Lead
has top concept: Firebase Ios Qualify Lead
has top concept: Firebase Ios Close Convert Lead
has top concept: Local Services Ads

Unspecified
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Ad Call
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: adCall
definition: Conversions that occur when a user clicks on an ad's call extension.
notation: AD_CALL

Click To Call
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: clickToCall
definition: Conversions that occur when a user on a mobile device clicks a phone number.
notation: CLICK_TO_CALL

Google Play Download
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: googlePlayDownload
definition: Conversions that occur when a user downloads a mobile app from the Google Play Store.
notation: GOOGLE_PLAY_DOWNLOAD

Google Play In App Purchase
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: googlePlayInAppPurchase
definition: Conversions that occur when a user makes a purchase in an app through Android billing.
notation: GOOGLE_PLAY_IN_APP_PURCHASE

Upload Calls
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: uploadCalls
definition: Call conversions that are tracked by the advertiser and uploaded.
notation: UPLOAD_CALLS

Upload Clicks
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: uploadClicks
definition: Conversions that are tracked by the advertiser and uploaded with attributed clicks.
notation: UPLOAD_CLICKS

Webpage
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: webpage
definition: Conversions that occur on a webpage.
notation: WEBPAGE

Website Call
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: websiteCall
definition: Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website.
notation: WEBSITE_CALL

Store Sales Direct Upload
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: storeSalesDirectUpload
definition: Store Sales conversion based on first-party or third-party merchant data uploads. Only customers on the allowlist can use store sales direct upload types.
notation: STORE_SALES_DIRECT_UPLOAD

Store Sales
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: storeSales
definition: Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Only customers on the allowlist can use store sales types. Read only.
notation: STORE_SALES

Firebase Android First Open
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseAndroidFirstOpen
definition: Android app first open conversions tracked through Firebase.
notation: FIREBASE_ANDROID_FIRST_OPEN

Firebase Android In App Purchase
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseAndroidInAppPurchase
definition: Android app in app purchase conversions tracked through Firebase.
notation: FIREBASE_ANDROID_IN_APP_PURCHASE

Firebase Android Custom
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseAndroidCustom
definition: Android app custom conversions tracked through Firebase.
notation: FIREBASE_ANDROID_CUSTOM

Firebase Ios First Open
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseIosFirstOpen
definition: iOS app first open conversions tracked through Firebase.
notation: FIREBASE_IOS_FIRST_OPEN

Firebase Ios In App Purchase
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseIosInAppPurchase
definition: iOS app in app purchase conversions tracked through Firebase.
notation: FIREBASE_IOS_IN_APP_PURCHASE

Firebase Ios Custom
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseIosCustom
definition: iOS app custom conversions tracked through Firebase.
notation: FIREBASE_IOS_CUSTOM

Third Party App Analytics Android First Open
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: thirdPartyAppAnalyticsAndroidFirstOpen
definition: Android app first open conversions tracked through Third Party App Analytics.
notation: THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN

Third Party App Analytics Android In App Purchase
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: thirdPartyAppAnalyticsAndroidInAppPurchase
definition: Android app in app purchase conversions tracked through Third Party App Analytics.
notation: THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE

Third Party App Analytics Android Custom
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: thirdPartyAppAnalyticsAndroidCustom
definition: Android app custom conversions tracked through Third Party App Analytics.
notation: THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM

Third Party App Analytics Ios First Open
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: thirdPartyAppAnalyticsIosFirstOpen
definition: iOS app first open conversions tracked through Third Party App Analytics.
notation: THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN

Third Party App Analytics Ios In App Purchase
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: thirdPartyAppAnalyticsIosInAppPurchase
definition: iOS app in app purchase conversions tracked through Third Party App Analytics.
notation: THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE

Third Party App Analytics Ios Custom
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: thirdPartyAppAnalyticsIosCustom
definition: iOS app custom conversions tracked through Third Party App Analytics.
notation: THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM

Android App Pre Registration
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: androidAppPreRegistration
definition: Conversions that occur when a user pre-registers a mobile app from the Google Play Store. Read only.
notation: ANDROID_APP_PRE_REGISTRATION

Android Installs All Other Apps
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: androidInstallsAllOtherApps
definition: Conversions that track all Google Play downloads which aren't tracked by an app-specific type. Read only.
notation: ANDROID_INSTALLS_ALL_OTHER_APPS

Floodlight Action
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: floodlightAction
definition: Floodlight activity that counts the number of times that users have visited a particular webpage after seeing or clicking on one of an advertiser's ads. Read only.
notation: FLOODLIGHT_ACTION

Floodlight Transaction
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: floodlightTransaction
definition: Floodlight activity that tracks the number of sales made or the number of items purchased. Can also capture the total value of each sale. Read only.
notation: FLOODLIGHT_TRANSACTION

Google Hosted
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: googleHosted
definition: Conversions that track local actions from Google's products and services after interacting with an ad. Read only.
notation: GOOGLE_HOSTED

Lead Form Submit
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: leadFormSubmit
definition: Conversions reported when a user submits a lead form. Read only.
notation: LEAD_FORM_SUBMIT

Salesforce
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: salesforce
definition: Deprecated: The Salesforce integration ended on May 31, 2025. See [Legacy Salesforce integration for conversions upgrade FAQ](//support.google.com/google-ads/answer/14728349).
notation: SALESFORCE

Search Ads360
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: searchAds360
definition: Conversions imported from Search Ads 360 Floodlight data. Read only.
notation: SEARCH_ADS_360

Smart Campaign Ad Clicks To Call
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: smartCampaignAdClicksToCall
definition: Call conversions that occur on Smart campaign Ads without call tracking setup, using Smart campaign custom criteria. Read only.
notation: SMART_CAMPAIGN_AD_CLICKS_TO_CALL

Smart Campaign Map Clicks To Call
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: smartCampaignMapClicksToCall
definition: The user clicks on a call element within Google Maps. Smart campaign only. Read only.
notation: SMART_CAMPAIGN_MAP_CLICKS_TO_CALL

Smart Campaign Map Directions
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: smartCampaignMapDirections
definition: The user requests directions to a business location within Google Maps. Smart campaign only. Read only.
notation: SMART_CAMPAIGN_MAP_DIRECTIONS

Smart Campaign Tracked Calls
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: smartCampaignTrackedCalls
definition: Call conversions that occur on Smart campaign Ads with call tracking setup, using Smart campaign custom criteria. Read only.
notation: SMART_CAMPAIGN_TRACKED_CALLS

Store Visits
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: storeVisits
definition: Conversions that occur when a user visits an advertiser's retail store. Read only.
notation: STORE_VISITS

Webpage Codeless
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: webpageCodeless
definition: Conversions created from website events (such as form submissions or page loads), that don't use individually coded event snippets. Read only.
notation: WEBPAGE_CODELESS

Universal Analytics Goal
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: universalAnalyticsGoal
definition: Conversions that come from linked Universal Analytics goals. Universal Analytics is sunset, and has been replaced by Google Analytics.
notation: UNIVERSAL_ANALYTICS_GOAL

Universal Analytics Transaction
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: universalAnalyticsTransaction
definition: Conversions that come from linked Universal Analytics transactions. Universal Analytics is sunset, and has been replaced by Google Analytics.
notation: UNIVERSAL_ANALYTICS_TRANSACTION

Google Analytics4Custom
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: googleAnalytics4Custom
definition: Conversions that come from linked Google Analytics custom event conversions.
notation: GOOGLE_ANALYTICS_4_CUSTOM

Google Analytics4Purchase
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: googleAnalytics4Purchase
definition: Conversions that come from linked Google Analytics purchase conversions.
notation: GOOGLE_ANALYTICS_4_PURCHASE

Google Analytics4Generate Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: googleAnalytics4GenerateLead
definition: Conversions that come from linked Google Analytics generate lead conversions.
notation: GOOGLE_ANALYTICS_4_GENERATE_LEAD

Google Analytics4Qualify Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: googleAnalytics4QualifyLead
definition: Conversions that come from linked Google Analytics qualify lead conversions.
notation: GOOGLE_ANALYTICS_4_QUALIFY_LEAD

Google Analytics4Close Convert Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: googleAnalytics4CloseConvertLead
definition: Conversions that come from linked Google Analytics close convert lead conversions.
notation: GOOGLE_ANALYTICS_4_CLOSE_CONVERT_LEAD

Firebase Android Generate Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseAndroidGenerateLead
definition: Conversions that come from linked Firebase Android generate lead conversions.
notation: FIREBASE_ANDROID_GENERATE_LEAD

Firebase Android Qualify Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseAndroidQualifyLead
definition: Conversions that come from linked Firebase Android qualify lead conversions.
notation: FIREBASE_ANDROID_QUALIFY_LEAD

Firebase Android Close Convert Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseAndroidCloseConvertLead
definition: Conversions that come from linked Firebase Android close convert lead conversions.
notation: FIREBASE_ANDROID_CLOSE_CONVERT_LEAD

Firebase Ios Generate Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseIosGenerateLead
definition: Conversions that come from linked Firebase iOS generate lead conversions.
notation: FIREBASE_IOS_GENERATE_LEAD

Firebase Ios Qualify Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseIosQualifyLead
definition: Conversions that come from linked Firebase iOS qualify lead conversions.
notation: FIREBASE_IOS_QUALIFY_LEAD

Firebase Ios Close Convert Lead
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: firebaseIosCloseConvertLead
definition: Conversions that come from linked Firebase iOS close convert lead conversions.
notation: FIREBASE_IOS_CLOSE_CONVERT_LEAD

Local Services Ads
type: Concept
in scheme: ConversionActionType
top concept of: ConversionActionType
alternative label: localServicesAds
definition: Conversions that occur when a user clicks on local services ads unit and reaches out to advertiser through phone call, message, or booking options on the ad.
notation: LOCAL_SERVICES_ADS

ConversionCustomVariableStatus
type: ConceptScheme
comment: Values ConversionCustomVariable.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Activation Needed
has top concept: Enabled
has top concept: Paused

Unspecified
type: Concept
in scheme: ConversionCustomVariableStatus
top concept of: ConversionCustomVariableStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionCustomVariableStatus
top concept of: ConversionCustomVariableStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Activation Needed
type: Concept
in scheme: ConversionCustomVariableStatus
top concept of: ConversionCustomVariableStatus
alternative label: activationNeeded
definition: The conversion custom variable is pending activation and will not accrue stats until set to ENABLED. This status can't be used in CREATE and UPDATE requests.
notation: ACTIVATION_NEEDED

Enabled
type: Concept
in scheme: ConversionCustomVariableStatus
top concept of: ConversionCustomVariableStatus
alternative label: enabled
definition: The conversion custom variable is enabled and will accrue stats.
notation: ENABLED

Paused
type: Concept
in scheme: ConversionCustomVariableStatus
top concept of: ConversionCustomVariableStatus
alternative label: paused
definition: The conversion custom variable is paused and will not accrue stats until set to ENABLED again.
notation: PAUSED

ConversionGoalCampaignConfigGoalConfigLevel
type: ConceptScheme
comment: Values ConversionGoalCampaignConfig.goalConfigLevel accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer
has top concept: Campaign

Unspecified
type: Concept
in scheme: ConversionGoalCampaignConfigGoalConfigLevel
top concept of: ConversionGoalCampaignConfigGoalConfigLevel
alternative label: unspecified
definition: The goal config level has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionGoalCampaignConfigGoalConfigLevel
top concept of: ConversionGoalCampaignConfigGoalConfigLevel
alternative label: unknown
definition: The goal config level is not known in this version.
notation: UNKNOWN

Customer
type: Concept
in scheme: ConversionGoalCampaignConfigGoalConfigLevel
top concept of: ConversionGoalCampaignConfigGoalConfigLevel
alternative label: customer
definition: The goal config is defined at the customer level.
notation: CUSTOMER

Campaign
type: Concept
in scheme: ConversionGoalCampaignConfigGoalConfigLevel
top concept of: ConversionGoalCampaignConfigGoalConfigLevel
alternative label: campaign
definition: The goal config is defined at the campaign level.
notation: CAMPAIGN

ConversionTrackingSettingConversionTrackingStatus
type: ConceptScheme
comment: Values ConversionTrackingSetting.conversionTrackingStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Not Conversion Tracked
has top concept: Conversion Tracking Managed By Self
has top concept: Conversion Tracking Managed By This Manager
has top concept: Conversion Tracking Managed By Another Manager

Unspecified
type: Concept
in scheme: ConversionTrackingSettingConversionTrackingStatus
top concept of: ConversionTrackingSettingConversionTrackingStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionTrackingSettingConversionTrackingStatus
top concept of: ConversionTrackingSettingConversionTrackingStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Not Conversion Tracked
type: Concept
in scheme: ConversionTrackingSettingConversionTrackingStatus
top concept of: ConversionTrackingSettingConversionTrackingStatus
alternative label: notConversionTracked
definition: Customer does not use any conversion tracking.
notation: NOT_CONVERSION_TRACKED

Conversion Tracking Managed By Self
type: Concept
in scheme: ConversionTrackingSettingConversionTrackingStatus
top concept of: ConversionTrackingSettingConversionTrackingStatus
alternative label: conversionTrackingManagedBySelf
definition: The conversion actions are created and managed by this customer.
notation: CONVERSION_TRACKING_MANAGED_BY_SELF

Conversion Tracking Managed By This Manager
type: Concept
in scheme: ConversionTrackingSettingConversionTrackingStatus
top concept of: ConversionTrackingSettingConversionTrackingStatus
alternative label: conversionTrackingManagedByThisManager
definition: The conversion actions are created and managed by the manager specified in the request's `login-customer-id`.
notation: CONVERSION_TRACKING_MANAGED_BY_THIS_MANAGER

Conversion Tracking Managed By Another Manager
type: Concept
in scheme: ConversionTrackingSettingConversionTrackingStatus
top concept of: ConversionTrackingSettingConversionTrackingStatus
alternative label: conversionTrackingManagedByAnotherManager
definition: The conversion actions are created and managed by a manager different from the customer or manager specified in the request's `login-customer-id`.
notation: CONVERSION_TRACKING_MANAGED_BY_ANOTHER_MANAGER

ConversionValueRuleSetAttachmentType
type: ConceptScheme
comment: Values ConversionValueRuleSet.attachmentType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer
has top concept: Campaign

Unspecified
type: Concept
in scheme: ConversionValueRuleSetAttachmentType
top concept of: ConversionValueRuleSetAttachmentType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleSetAttachmentType
top concept of: ConversionValueRuleSetAttachmentType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Customer
type: Concept
in scheme: ConversionValueRuleSetAttachmentType
top concept of: ConversionValueRuleSetAttachmentType
alternative label: customer
definition: Attached to the customer.
notation: CUSTOMER

Campaign
type: Concept
in scheme: ConversionValueRuleSetAttachmentType
top concept of: ConversionValueRuleSetAttachmentType
alternative label: campaign
definition: Attached to a campaign.
notation: CAMPAIGN

ConversionValueRuleSetConversionActionCategories
type: ConceptScheme
comment: Values ConversionValueRuleSet.conversionActionCategories accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Default
has top concept: Page View
has top concept: Purchase
has top concept: Signup
has top concept: Download
has top concept: Add To Cart
has top concept: Begin Checkout
has top concept: Subscribe Paid
has top concept: Phone Call Lead
has top concept: Imported Lead
has top concept: Submit Lead Form
has top concept: Book Appointment
has top concept: Request Quote
has top concept: Get Directions
has top concept: Outbound Click
has top concept: Contact
has top concept: Engagement
has top concept: Store Visit
has top concept: Store Sale
has top concept: Qualified Lead
has top concept: Converted Lead
has top concept: Youtube Follow On Views

Unspecified
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Default
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: default
definition: Default category.
notation: DEFAULT

Page View
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: pageView
definition: User visiting a page.
notation: PAGE_VIEW

Purchase
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: purchase
definition: Purchase, sales, or "order placed" event.
notation: PURCHASE

Signup
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: signup
definition: Signup user action.
notation: SIGNUP

Download
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: download
definition: Software download action (as for an app).
notation: DOWNLOAD

Add To Cart
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: addToCart
definition: The addition of items to a shopping cart or bag on an advertiser site.
notation: ADD_TO_CART

Begin Checkout
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: beginCheckout
definition: When someone enters the checkout flow on an advertiser site.
notation: BEGIN_CHECKOUT

Subscribe Paid
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: subscribePaid
definition: The start of a paid subscription for a product or service.
notation: SUBSCRIBE_PAID

Phone Call Lead
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: phoneCallLead
definition: A call to indicate interest in an advertiser's offering.
notation: PHONE_CALL_LEAD

Imported Lead
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: importedLead
definition: A lead conversion imported from an external source into Google Ads.
notation: IMPORTED_LEAD

Submit Lead Form
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: submitLeadForm
definition: A submission of a form on an advertiser site indicating business interest.
notation: SUBMIT_LEAD_FORM

Book Appointment
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: bookAppointment
definition: A booking of an appointment with an advertiser's business.
notation: BOOK_APPOINTMENT

Request Quote
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: requestQuote
definition: A quote or price estimate request.
notation: REQUEST_QUOTE

Get Directions
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: getDirections
definition: A search for an advertiser's business location with intention to visit.
notation: GET_DIRECTIONS

Outbound Click
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: outboundClick
definition: A click to an advertiser's partner's site.
notation: OUTBOUND_CLICK

Contact
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: contact
definition: A call, SMS, email, chat or other type of contact to an advertiser.
notation: CONTACT

Engagement
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: engagement
definition: A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports.
notation: ENGAGEMENT

Store Visit
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: storeVisit
definition: A visit to a physical store location.
notation: STORE_VISIT

Store Sale
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: storeSale
definition: A sale occurring in a physical store.
notation: STORE_SALE

Qualified Lead
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: qualifiedLead
definition: A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team). In the lead-to-sale journey, advertisers get leads, then act on them by reaching out to the consumer. If the consumer is interested and may end up buying their product, the advertiser marks such leads as "qualified leads".
notation: QUALIFIED_LEAD

Converted Lead
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: convertedLead
definition: A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser.
notation: CONVERTED_LEAD

Youtube Follow On Views
type: Concept
in scheme: ConversionValueRuleSetConversionActionCategories
top concept of: ConversionValueRuleSetConversionActionCategories
alternative label: youtubeFollowOnViews
definition: User watches an ad from a channel and later watches either the same video or a video from the same channel as the ad.
notation: YOUTUBE_FOLLOW_ON_VIEWS

ConversionValueRuleSetDimensions
type: ConceptScheme
comment: Values ConversionValueRuleSet.dimensions accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Geo Location
has top concept: Device
has top concept: Audience
has top concept: No Condition
has top concept: Itinerary

Unspecified
type: Concept
in scheme: ConversionValueRuleSetDimensions
top concept of: ConversionValueRuleSetDimensions
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleSetDimensions
top concept of: ConversionValueRuleSetDimensions
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Geo Location
type: Concept
in scheme: ConversionValueRuleSetDimensions
top concept of: ConversionValueRuleSetDimensions
alternative label: geoLocation
definition: Dimension for geo location.
notation: GEO_LOCATION

Device
type: Concept
in scheme: ConversionValueRuleSetDimensions
top concept of: ConversionValueRuleSetDimensions
alternative label: device
definition: Dimension for device type.
notation: DEVICE

Audience
type: Concept
in scheme: ConversionValueRuleSetDimensions
top concept of: ConversionValueRuleSetDimensions
alternative label: audience
definition: Dimension for audience.
notation: AUDIENCE

No Condition
type: Concept
in scheme: ConversionValueRuleSetDimensions
top concept of: ConversionValueRuleSetDimensions
alternative label: noCondition
definition: This dimension implies the rule will always apply.
notation: NO_CONDITION

Itinerary
type: Concept
in scheme: ConversionValueRuleSetDimensions
top concept of: ConversionValueRuleSetDimensions
alternative label: itinerary
definition: Dimension for itinerary.
notation: ITINERARY

ConversionValueRuleSetStatus
type: ConceptScheme
comment: Values ConversionValueRuleSet.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Paused

Unspecified
type: Concept
in scheme: ConversionValueRuleSetStatus
top concept of: ConversionValueRuleSetStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleSetStatus
top concept of: ConversionValueRuleSetStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: ConversionValueRuleSetStatus
top concept of: ConversionValueRuleSetStatus
alternative label: enabled
definition: Conversion Value Rule Set is enabled and can be applied.
notation: ENABLED

Removed
type: Concept
in scheme: ConversionValueRuleSetStatus
top concept of: ConversionValueRuleSetStatus
alternative label: removed
definition: Conversion Value Rule Set is permanently deleted and can't be applied.
notation: REMOVED

Paused
type: Concept
in scheme: ConversionValueRuleSetStatus
top concept of: ConversionValueRuleSetStatus
alternative label: paused
definition: Conversion Value Rule Set is paused and won't be applied. It can be enabled again.
notation: PAUSED

ConversionValueRuleStatus
type: ConceptScheme
comment: Values ConversionValueRule.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Paused

Unspecified
type: Concept
in scheme: ConversionValueRuleStatus
top concept of: ConversionValueRuleStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleStatus
top concept of: ConversionValueRuleStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: ConversionValueRuleStatus
top concept of: ConversionValueRuleStatus
alternative label: enabled
definition: Conversion Value Rule is enabled and can be applied.
notation: ENABLED

Removed
type: Concept
in scheme: ConversionValueRuleStatus
top concept of: ConversionValueRuleStatus
alternative label: removed
definition: Conversion Value Rule is permanently deleted and can't be applied.
notation: REMOVED

Paused
type: Concept
in scheme: ConversionValueRuleStatus
top concept of: ConversionValueRuleStatus
alternative label: paused
definition: Conversion Value Rule is paused, but can be re-enabled.
notation: PAUSED

ConversionValueRuleValueRuleActionOperation
type: ConceptScheme
comment: Values ConversionValueRuleValueRuleAction.operation accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Add
has top concept: Multiply
has top concept: Set

Unspecified
type: Concept
in scheme: ConversionValueRuleValueRuleActionOperation
top concept of: ConversionValueRuleValueRuleActionOperation
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleValueRuleActionOperation
top concept of: ConversionValueRuleValueRuleActionOperation
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Add
type: Concept
in scheme: ConversionValueRuleValueRuleActionOperation
top concept of: ConversionValueRuleValueRuleActionOperation
alternative label: add
definition: Add provided value to conversion value.
notation: ADD

Multiply
type: Concept
in scheme: ConversionValueRuleValueRuleActionOperation
top concept of: ConversionValueRuleValueRuleActionOperation
alternative label: multiply
definition: Multiply conversion value by provided value.
notation: MULTIPLY

Set
type: Concept
in scheme: ConversionValueRuleValueRuleActionOperation
top concept of: ConversionValueRuleValueRuleActionOperation
alternative label: set
definition: Set conversion value to provided value.
notation: SET

ConversionValueRuleValueRuleDeviceConditionDeviceTypes
type: ConceptScheme
comment: Values ConversionValueRuleValueRuleDeviceCondition.deviceTypes accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Mobile
has top concept: Desktop
has top concept: Tablet

Unspecified
type: Concept
in scheme: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
top concept of: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
top concept of: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Mobile
type: Concept
in scheme: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
top concept of: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
alternative label: mobile
definition: Mobile device.
notation: MOBILE

Desktop
type: Concept
in scheme: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
top concept of: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
alternative label: desktop
definition: Desktop device.
notation: DESKTOP

Tablet
type: Concept
in scheme: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
top concept of: ConversionValueRuleValueRuleDeviceConditionDeviceTypes
alternative label: tablet
definition: Tablet device.
notation: TABLET

ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
type: ConceptScheme
comment: Values ConversionValueRuleValueRuleGeoLocationCondition.excludedGeoMatchType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Any
has top concept: Location Of Presence

Unspecified
type: Concept
in scheme: ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
top concept of: ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
top concept of: ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Any
type: Concept
in scheme: ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
top concept of: ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
alternative label: any
definition: Either Area of Interest or Location of Presence can be used to match.
notation: ANY

Location Of Presence
type: Concept
in scheme: ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
top concept of: ConversionValueRuleValueRuleGeoLocationConditionExcludedGeoMatchType
alternative label: locationOfPresence
definition: Only Location of Presence can be used to match.
notation: LOCATION_OF_PRESENCE

ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
type: ConceptScheme
comment: Values ConversionValueRuleValueRuleGeoLocationCondition.geoMatchType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Any
has top concept: Location Of Presence

Unspecified
type: Concept
in scheme: ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
top concept of: ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
top concept of: ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Any
type: Concept
in scheme: ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
top concept of: ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
alternative label: any
definition: Either Area of Interest or Location of Presence can be used to match.
notation: ANY

Location Of Presence
type: Concept
in scheme: ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
top concept of: ConversionValueRuleValueRuleGeoLocationConditionGeoMatchType
alternative label: locationOfPresence
definition: Only Location of Presence can be used to match.
notation: LOCATION_OF_PRESENCE

CreditDetailsCreditState
type: ConceptScheme
comment: Values CreditDetails.creditState accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: Credited

Unspecified
type: Concept
in scheme: CreditDetailsCreditState
top concept of: CreditDetailsCreditState
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CreditDetailsCreditState
top concept of: CreditDetailsCreditState
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: CreditDetailsCreditState
top concept of: CreditDetailsCreditState
alternative label: pending
definition: A credit has been filed and is being processed by Ads backend, but has not been applied to the account yet.
notation: PENDING

Credited
type: Concept
in scheme: CreditDetailsCreditState
top concept of: CreditDetailsCreditState
alternative label: credited
definition: The credit has been issued to the Ads account.
notation: CREDITED

CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
type: ConceptScheme
comment: Values CriterionCategoryChannelAvailability.advertisingChannelSubType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search Mobile App
has top concept: Display Mobile App
has top concept: Search Express
has top concept: Display Express
has top concept: Shopping Smart Ads
has top concept: Display Gmail Ad
has top concept: Display Smart Campaign
has top concept: Video Action
has top concept: Video Non Skippable
has top concept: App Campaign
has top concept: App Campaign For Engagement
has top concept: Local Campaign
has top concept: Shopping Comparison Listing Ads
has top concept: Smart Campaign
has top concept: Video Sequence
has top concept: App Campaign For Pre Registration
has top concept: Video Reach Target Frequency
has top concept: Travel Activities
has top concept: Youtube Audio

Unspecified
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: unknown
definition: Used as a return value only. Represents value unknown in this version.
notation: UNKNOWN

Search Mobile App
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: searchMobileApp
definition: Mobile app campaigns for Search.
notation: SEARCH_MOBILE_APP

Display Mobile App
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: displayMobileApp
definition: Mobile app campaigns for Display.
notation: DISPLAY_MOBILE_APP

Search Express
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: searchExpress
definition: AdWords express campaigns for search.
notation: SEARCH_EXPRESS

Display Express
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: displayExpress
definition: AdWords Express campaigns for display.
notation: DISPLAY_EXPRESS

Shopping Smart Ads
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: shoppingSmartAds
definition: Smart Shopping campaigns.
notation: SHOPPING_SMART_ADS

Display Gmail Ad
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: displayGmailAd
definition: Gmail Ad campaigns.
notation: DISPLAY_GMAIL_AD

Display Smart Campaign
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: displaySmartCampaign
definition: Smart display campaigns. New campaigns of this sub type cannot be created.
notation: DISPLAY_SMART_CAMPAIGN

Video Action
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: videoAction
definition: Video TrueView for Action campaigns.
notation: VIDEO_ACTION

Video Non Skippable
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: videoNonSkippable
definition: Video campaigns with non-skippable video ads.
notation: VIDEO_NON_SKIPPABLE

App Campaign
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: appCampaign
definition: App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network.
notation: APP_CAMPAIGN

App Campaign For Engagement
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: appCampaignForEngagement
definition: App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network.
notation: APP_CAMPAIGN_FOR_ENGAGEMENT

Local Campaign
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: localCampaign
definition: Campaigns specialized for local advertising.
notation: LOCAL_CAMPAIGN

Shopping Comparison Listing Ads
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: shoppingComparisonListingAds
definition: Shopping Comparison Listing campaigns.
notation: SHOPPING_COMPARISON_LISTING_ADS

Smart Campaign
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: smartCampaign
definition: Standard Smart campaigns.
notation: SMART_CAMPAIGN

Video Sequence
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: videoSequence
definition: Video campaigns with sequence video ads.
notation: VIDEO_SEQUENCE

App Campaign For Pre Registration
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: appCampaignForPreRegistration
definition: App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network. See https://support.google.com/google-ads/answer/9441344 to learn more.
notation: APP_CAMPAIGN_FOR_PRE_REGISTRATION

Video Reach Target Frequency
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: videoReachTargetFrequency
definition: Video reach campaign with Target Frequency bidding strategy.
notation: VIDEO_REACH_TARGET_FREQUENCY

Travel Activities
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: travelActivities
definition: Travel Activities campaigns.
notation: TRAVEL_ACTIVITIES

Youtube Audio
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelSubType
alternative label: youtubeAudio
definition: YouTube Audio campaigns.
notation: YOUTUBE_AUDIO

CriterionCategoryChannelAvailabilityAdvertisingChannelType
type: ConceptScheme
comment: Values CriterionCategoryChannelAvailability.advertisingChannelType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Search
has top concept: Display
has top concept: Shopping
has top concept: Hotel
has top concept: Video
has top concept: Multi Channel
has top concept: Local
has top concept: Smart
has top concept: Performance Max
has top concept: Local Services
has top concept: Travel
has top concept: Demand Gen

Unspecified
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Search
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: search
definition: Search Network. Includes display bundled, and Search+ campaigns.
notation: SEARCH

Display
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: display
definition: Google Display Network only.
notation: DISPLAY

Shopping
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: shopping
definition: Shopping campaigns serve on the shopping property and on google.com search results.
notation: SHOPPING

Hotel
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: hotel
definition: Hotel Ads campaigns.
notation: HOTEL

Video
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: video
definition: Video campaigns.
notation: VIDEO

Multi Channel
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: multiChannel
definition: App Campaigns, and App Campaigns for Engagement, that run across multiple channels.
notation: MULTI_CHANNEL

Local
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: local
definition: Local ads campaigns.
notation: LOCAL

Smart
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: smart
definition: Smart campaigns.
notation: SMART

Performance Max
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: performanceMax
definition: Performance Max campaigns.
notation: PERFORMANCE_MAX

Local Services
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: localServices
definition: Local services campaigns.
notation: LOCAL_SERVICES

Travel
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: travel
definition: Travel campaigns.
notation: TRAVEL

Demand Gen
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAdvertisingChannelType
top concept of: CriterionCategoryChannelAvailabilityAdvertisingChannelType
alternative label: demandGen
definition: Demand Gen campaigns.
notation: DEMAND_GEN

CriterionCategoryChannelAvailabilityAvailabilityMode
type: ConceptScheme
comment: Values CriterionCategoryChannelAvailability.availabilityMode accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: All Channels
has top concept: Channel Type And All Subtypes
has top concept: Channel Type And Subset Subtypes

Unspecified
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAvailabilityMode
top concept of: CriterionCategoryChannelAvailabilityAvailabilityMode
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAvailabilityMode
top concept of: CriterionCategoryChannelAvailabilityAvailabilityMode
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

All Channels
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAvailabilityMode
top concept of: CriterionCategoryChannelAvailabilityAvailabilityMode
alternative label: allChannels
definition: The category is available to campaigns of all channel types and subtypes.
notation: ALL_CHANNELS

Channel Type And All Subtypes
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAvailabilityMode
top concept of: CriterionCategoryChannelAvailabilityAvailabilityMode
alternative label: channelTypeAndAllSubtypes
definition: The category is available to campaigns of a specific channel type, including all subtypes under it.
notation: CHANNEL_TYPE_AND_ALL_SUBTYPES

Channel Type And Subset Subtypes
type: Concept
in scheme: CriterionCategoryChannelAvailabilityAvailabilityMode
top concept of: CriterionCategoryChannelAvailabilityAvailabilityMode
alternative label: channelTypeAndSubsetSubtypes
definition: The category is available to campaigns of a specific channel type and subtype(s).
notation: CHANNEL_TYPE_AND_SUBSET_SUBTYPES

CriterionCategoryLocaleAvailabilityAvailabilityMode
type: ConceptScheme
comment: Values CriterionCategoryLocaleAvailability.availabilityMode accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: All Locales
has top concept: Country And All Languages
has top concept: Language And All Countries
has top concept: Country And Language

Unspecified
type: Concept
in scheme: CriterionCategoryLocaleAvailabilityAvailabilityMode
top concept of: CriterionCategoryLocaleAvailabilityAvailabilityMode
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CriterionCategoryLocaleAvailabilityAvailabilityMode
top concept of: CriterionCategoryLocaleAvailabilityAvailabilityMode
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

All Locales
type: Concept
in scheme: CriterionCategoryLocaleAvailabilityAvailabilityMode
top concept of: CriterionCategoryLocaleAvailabilityAvailabilityMode
alternative label: allLocales
definition: The category is available to campaigns of all locales.
notation: ALL_LOCALES

Country And All Languages
type: Concept
in scheme: CriterionCategoryLocaleAvailabilityAvailabilityMode
top concept of: CriterionCategoryLocaleAvailabilityAvailabilityMode
alternative label: countryAndAllLanguages
definition: The category is available to campaigns within a list of countries, regardless of language.
notation: COUNTRY_AND_ALL_LANGUAGES

Language And All Countries
type: Concept
in scheme: CriterionCategoryLocaleAvailabilityAvailabilityMode
top concept of: CriterionCategoryLocaleAvailabilityAvailabilityMode
alternative label: languageAndAllCountries
definition: The category is available to campaigns within a list of languages, regardless of country.
notation: LANGUAGE_AND_ALL_COUNTRIES

Country And Language
type: Concept
in scheme: CriterionCategoryLocaleAvailabilityAvailabilityMode
top concept of: CriterionCategoryLocaleAvailabilityAvailabilityMode
alternative label: countryAndLanguage
definition: The category is available to campaigns within a list of country, language pairs.
notation: COUNTRY_AND_LANGUAGE

CrmBasedUserListInfoDataSourceType
type: ConceptScheme
comment: Values CrmBasedUserListInfo.dataSourceType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: First Party
has top concept: Third Party Credit Bureau
has top concept: Third Party Voter File
has top concept: Third Party Partner Data

Unspecified
type: Concept
in scheme: CrmBasedUserListInfoDataSourceType
top concept of: CrmBasedUserListInfoDataSourceType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CrmBasedUserListInfoDataSourceType
top concept of: CrmBasedUserListInfoDataSourceType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

First Party
type: Concept
in scheme: CrmBasedUserListInfoDataSourceType
top concept of: CrmBasedUserListInfoDataSourceType
alternative label: firstParty
definition: The uploaded data is first-party data.
notation: FIRST_PARTY

Third Party Credit Bureau
type: Concept
in scheme: CrmBasedUserListInfoDataSourceType
top concept of: CrmBasedUserListInfoDataSourceType
alternative label: thirdPartyCreditBureau
definition: The uploaded data is from a third-party credit bureau.
notation: THIRD_PARTY_CREDIT_BUREAU

Third Party Voter File
type: Concept
in scheme: CrmBasedUserListInfoDataSourceType
top concept of: CrmBasedUserListInfoDataSourceType
alternative label: thirdPartyVoterFile
definition: The uploaded data is from a third-party voter file.
notation: THIRD_PARTY_VOTER_FILE

Third Party Partner Data
type: Concept
in scheme: CrmBasedUserListInfoDataSourceType
top concept of: CrmBasedUserListInfoDataSourceType
alternative label: thirdPartyPartnerData
definition: The uploaded data is third party partner data.
notation: THIRD_PARTY_PARTNER_DATA

CrmBasedUserListInfoUploadKeyType
type: ConceptScheme
comment: Values CrmBasedUserListInfo.uploadKeyType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Contact Info
has top concept: Crm Id
has top concept: Mobile Advertising Id

Unspecified
type: Concept
in scheme: CrmBasedUserListInfoUploadKeyType
top concept of: CrmBasedUserListInfoUploadKeyType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CrmBasedUserListInfoUploadKeyType
top concept of: CrmBasedUserListInfoUploadKeyType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Contact Info
type: Concept
in scheme: CrmBasedUserListInfoUploadKeyType
top concept of: CrmBasedUserListInfoUploadKeyType
alternative label: contactInfo
definition: Members are matched from customer info such as email address, phone number or physical address.
notation: CONTACT_INFO

Crm Id
type: Concept
in scheme: CrmBasedUserListInfoUploadKeyType
top concept of: CrmBasedUserListInfoUploadKeyType
alternative label: crmId
definition: Members are matched from a user id generated and assigned by the advertiser.
notation: CRM_ID

Mobile Advertising Id
type: Concept
in scheme: CrmBasedUserListInfoUploadKeyType
top concept of: CrmBasedUserListInfoUploadKeyType
alternative label: mobileAdvertisingId
definition: Members are matched from mobile advertising ids.
notation: MOBILE_ADVERTISING_ID

CustomAudienceMemberMemberType
type: ConceptScheme
comment: Values CustomAudienceMember.memberType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Keyword
has top concept: Url
has top concept: Place Category
has top concept: App

Unspecified
type: Concept
in scheme: CustomAudienceMemberMemberType
top concept of: CustomAudienceMemberMemberType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomAudienceMemberMemberType
top concept of: CustomAudienceMemberMemberType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Keyword
type: Concept
in scheme: CustomAudienceMemberMemberType
top concept of: CustomAudienceMemberMemberType
alternative label: keyword
definition: Users whose interests or actions are described by a keyword.
notation: KEYWORD

Url
type: Concept
in scheme: CustomAudienceMemberMemberType
top concept of: CustomAudienceMemberMemberType
alternative label: url
definition: Users who have interests related to the website's content.
notation: URL

Place Category
type: Concept
in scheme: CustomAudienceMemberMemberType
top concept of: CustomAudienceMemberMemberType
alternative label: placeCategory
definition: Users who visit place types described by a place category.
notation: PLACE_CATEGORY

App
type: Concept
in scheme: CustomAudienceMemberMemberType
top concept of: CustomAudienceMemberMemberType
alternative label: app
definition: Users who have installed a mobile app.
notation: APP

CustomAudienceStatus
type: ConceptScheme
comment: Values CustomAudience.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CustomAudienceStatus
top concept of: CustomAudienceStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomAudienceStatus
top concept of: CustomAudienceStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomAudienceStatus
top concept of: CustomAudienceStatus
alternative label: enabled
definition: Enabled status - custom audience is enabled and can be targeted.
notation: ENABLED

Removed
type: Concept
in scheme: CustomAudienceStatus
top concept of: CustomAudienceStatus
alternative label: removed
definition: Removed status - custom audience is removed and cannot be used for targeting.
notation: REMOVED

CustomAudienceType
type: ConceptScheme
comment: Values CustomAudience.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Auto
has top concept: Interest
has top concept: Purchase Intent
has top concept: Search

Unspecified
type: Concept
in scheme: CustomAudienceType
top concept of: CustomAudienceType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomAudienceType
top concept of: CustomAudienceType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Auto
type: Concept
in scheme: CustomAudienceType
top concept of: CustomAudienceType
alternative label: auto
definition: Google Ads will auto-select the best interpretation at serving time.
notation: AUTO

Interest
type: Concept
in scheme: CustomAudienceType
top concept of: CustomAudienceType
alternative label: interest
definition: Matches users by their interests.
notation: INTEREST

Purchase Intent
type: Concept
in scheme: CustomAudienceType
top concept of: CustomAudienceType
alternative label: purchaseIntent
definition: Matches users by topics they are researching or products they are considering for purchase.
notation: PURCHASE_INTENT

Search
type: Concept
in scheme: CustomAudienceType
top concept of: CustomAudienceType
alternative label: search
definition: Matches users by what they searched on Google Search.
notation: SEARCH

CustomConversionGoalStatus
type: ConceptScheme
comment: Values CustomConversionGoal.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CustomConversionGoalStatus
top concept of: CustomConversionGoalStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomConversionGoalStatus
top concept of: CustomConversionGoalStatus
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomConversionGoalStatus
top concept of: CustomConversionGoalStatus
alternative label: enabled
definition: The custom conversion goal is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CustomConversionGoalStatus
top concept of: CustomConversionGoalStatus
alternative label: removed
definition: The custom conversion goal is removed.
notation: REMOVED

CustomInterestMemberMemberType
type: ConceptScheme
comment: Values CustomInterestMember.memberType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Keyword
has top concept: Url

Unspecified
type: Concept
in scheme: CustomInterestMemberMemberType
top concept of: CustomInterestMemberMemberType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomInterestMemberMemberType
top concept of: CustomInterestMemberMemberType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Keyword
type: Concept
in scheme: CustomInterestMemberMemberType
top concept of: CustomInterestMemberMemberType
alternative label: keyword
definition: Custom interest member type KEYWORD.
notation: KEYWORD

Url
type: Concept
in scheme: CustomInterestMemberMemberType
top concept of: CustomInterestMemberMemberType
alternative label: url
definition: Custom interest member type URL.
notation: URL

CustomInterestStatus
type: ConceptScheme
comment: Values CustomInterest.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CustomInterestStatus
top concept of: CustomInterestStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomInterestStatus
top concept of: CustomInterestStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomInterestStatus
top concept of: CustomInterestStatus
alternative label: enabled
definition: Enabled status - custom interest is enabled and can be targeted to.
notation: ENABLED

Removed
type: Concept
in scheme: CustomInterestStatus
top concept of: CustomInterestStatus
alternative label: removed
definition: Removed status - custom interest is removed and cannot be used for targeting.
notation: REMOVED

CustomInterestType
type: ConceptScheme
comment: Values CustomInterest.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Custom Affinity
has top concept: Custom Intent

Unspecified
type: Concept
in scheme: CustomInterestType
top concept of: CustomInterestType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomInterestType
top concept of: CustomInterestType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Custom Affinity
type: Concept
in scheme: CustomInterestType
top concept of: CustomInterestType
alternative label: customAffinity
definition: Allows brand advertisers to define custom affinity audience lists.
notation: CUSTOM_AFFINITY

Custom Intent
type: Concept
in scheme: CustomInterestType
top concept of: CustomInterestType
alternative label: customIntent
definition: Allows advertisers to define custom intent audience lists.
notation: CUSTOM_INTENT

CustomerAcquisitionGoalSettingsOptimizationMode
type: ConceptScheme
comment: Values CustomerAcquisitionGoalSettings.optimizationMode accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Target All Equally
has top concept: Bid Higher For New Customer
has top concept: Target New Customer

Unspecified
type: Concept
in scheme: CustomerAcquisitionGoalSettingsOptimizationMode
top concept of: CustomerAcquisitionGoalSettingsOptimizationMode
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerAcquisitionGoalSettingsOptimizationMode
top concept of: CustomerAcquisitionGoalSettingsOptimizationMode
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Target All Equally
type: Concept
in scheme: CustomerAcquisitionGoalSettingsOptimizationMode
top concept of: CustomerAcquisitionGoalSettingsOptimizationMode
alternative label: targetAllEqually
definition: The mode is used when campaign is optimizing equally for existing and new customers, which is the default value.
notation: TARGET_ALL_EQUALLY

Bid Higher For New Customer
type: Concept
in scheme: CustomerAcquisitionGoalSettingsOptimizationMode
top concept of: CustomerAcquisitionGoalSettingsOptimizationMode
alternative label: bidHigherForNewCustomer
definition: The mode is used when campaign is bidding higher for new customers than existing customer.
notation: BID_HIGHER_FOR_NEW_CUSTOMER

Target New Customer
type: Concept
in scheme: CustomerAcquisitionGoalSettingsOptimizationMode
top concept of: CustomerAcquisitionGoalSettingsOptimizationMode
alternative label: targetNewCustomer
definition: The mode is used when campaign is only optimizing for new customers.
notation: TARGET_NEW_CUSTOMER

CustomerAssetFieldType
type: ConceptScheme
comment: Values CustomerAsset.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: CustomerAssetFieldType
top concept of: CustomerAssetFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

CustomerAssetPrimaryStatus
type: ConceptScheme
comment: Values CustomerAsset.primaryStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Paused
has top concept: Removed
has top concept: Pending
has top concept: Limited
has top concept: Not Eligible

Unspecified
type: Concept
in scheme: CustomerAssetPrimaryStatus
top concept of: CustomerAssetPrimaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerAssetPrimaryStatus
top concept of: CustomerAssetPrimaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: CustomerAssetPrimaryStatus
top concept of: CustomerAssetPrimaryStatus
alternative label: eligible
definition: The asset is eligible to serve.
notation: ELIGIBLE

Paused
type: Concept
in scheme: CustomerAssetPrimaryStatus
top concept of: CustomerAssetPrimaryStatus
alternative label: paused
definition: The user-specified asset link status is paused.
notation: PAUSED

Removed
type: Concept
in scheme: CustomerAssetPrimaryStatus
top concept of: CustomerAssetPrimaryStatus
alternative label: removed
definition: The user-specified asset link status is removed.
notation: REMOVED

Pending
type: Concept
in scheme: CustomerAssetPrimaryStatus
top concept of: CustomerAssetPrimaryStatus
alternative label: pending
definition: The asset may serve in the future.
notation: PENDING

Limited
type: Concept
in scheme: CustomerAssetPrimaryStatus
top concept of: CustomerAssetPrimaryStatus
alternative label: limited
definition: The asset is serving in a partial capacity.
notation: LIMITED

Not Eligible
type: Concept
in scheme: CustomerAssetPrimaryStatus
top concept of: CustomerAssetPrimaryStatus
alternative label: notEligible
definition: The asset is not eligible to serve.
notation: NOT_ELIGIBLE

CustomerAssetPrimaryStatusReasons
type: ConceptScheme
comment: Values CustomerAsset.primaryStatusReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Asset Link Paused
has top concept: Asset Link Removed
has top concept: Asset Disapproved
has top concept: Asset Under Review
has top concept: Asset Approved Labeled

Unspecified
type: Concept
in scheme: CustomerAssetPrimaryStatusReasons
top concept of: CustomerAssetPrimaryStatusReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerAssetPrimaryStatusReasons
top concept of: CustomerAssetPrimaryStatusReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Asset Link Paused
type: Concept
in scheme: CustomerAssetPrimaryStatusReasons
top concept of: CustomerAssetPrimaryStatusReasons
alternative label: assetLinkPaused
definition: The asset is paused for its linked rollup level. Contributes to a PrimaryStatus of PAUSED.
notation: ASSET_LINK_PAUSED

Asset Link Removed
type: Concept
in scheme: CustomerAssetPrimaryStatusReasons
top concept of: CustomerAssetPrimaryStatusReasons
alternative label: assetLinkRemoved
definition: The asset is removed for its linked rollup level. Contributes to a PrimaryStatus of REMOVED.
notation: ASSET_LINK_REMOVED

Asset Disapproved
type: Concept
in scheme: CustomerAssetPrimaryStatusReasons
top concept of: CustomerAssetPrimaryStatusReasons
alternative label: assetDisapproved
definition: The asset has been marked as disapproved. Contributes to a PrimaryStatus of NOT_ELIGIBLE
notation: ASSET_DISAPPROVED

Asset Under Review
type: Concept
in scheme: CustomerAssetPrimaryStatusReasons
top concept of: CustomerAssetPrimaryStatusReasons
alternative label: assetUnderReview
definition: The asset has not completed policy review. Contributes to a PrimaryStatus of PENDING.
notation: ASSET_UNDER_REVIEW

Asset Approved Labeled
type: Concept
in scheme: CustomerAssetPrimaryStatusReasons
top concept of: CustomerAssetPrimaryStatusReasons
alternative label: assetApprovedLabeled
definition: The asset is approved with policies applied. Contributes to a PrimaryStatus of LIMITED.
notation: ASSET_APPROVED_LABELED

CustomerAssetSetStatus
type: ConceptScheme
comment: Values CustomerAssetSet.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CustomerAssetSetStatus
top concept of: CustomerAssetSetStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerAssetSetStatus
top concept of: CustomerAssetSetStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomerAssetSetStatus
top concept of: CustomerAssetSetStatus
alternative label: enabled
definition: The linkage between asset set and its container is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CustomerAssetSetStatus
top concept of: CustomerAssetSetStatus
alternative label: removed
definition: The linkage between asset set and its container is removed.
notation: REMOVED

CustomerAssetSource
type: ConceptScheme
comment: Values CustomerAsset.source accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Automatically Created

Unspecified
type: Concept
in scheme: CustomerAssetSource
top concept of: CustomerAssetSource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerAssetSource
top concept of: CustomerAssetSource
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: CustomerAssetSource
top concept of: CustomerAssetSource
alternative label: advertiser
definition: The asset or asset link is provided by advertiser.
notation: ADVERTISER

Automatically Created
type: Concept
in scheme: CustomerAssetSource
top concept of: CustomerAssetSource
alternative label: automaticallyCreated
definition: The asset or asset link is generated by Google.
notation: AUTOMATICALLY_CREATED

CustomerAssetStatus
type: ConceptScheme
comment: Values CustomerAsset.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Paused

Unspecified
type: Concept
in scheme: CustomerAssetStatus
top concept of: CustomerAssetStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerAssetStatus
top concept of: CustomerAssetStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomerAssetStatus
top concept of: CustomerAssetStatus
alternative label: enabled
definition: Asset link is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CustomerAssetStatus
top concept of: CustomerAssetStatus
alternative label: removed
definition: Asset link has been removed.
notation: REMOVED

Paused
type: Concept
in scheme: CustomerAssetStatus
top concept of: CustomerAssetStatus
alternative label: paused
definition: Asset link is paused.
notation: PAUSED

CustomerClientLinkStatus
type: ConceptScheme
comment: Values CustomerClientLink.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Active
has top concept: Inactive
has top concept: Pending
has top concept: Refused
has top concept: Canceled

Unspecified
type: Concept
in scheme: CustomerClientLinkStatus
top concept of: CustomerClientLinkStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerClientLinkStatus
top concept of: CustomerClientLinkStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Active
type: Concept
in scheme: CustomerClientLinkStatus
top concept of: CustomerClientLinkStatus
alternative label: active
definition: Indicates current in-effect relationship
notation: ACTIVE

Inactive
type: Concept
in scheme: CustomerClientLinkStatus
top concept of: CustomerClientLinkStatus
alternative label: inactive
definition: Indicates terminated relationship
notation: INACTIVE

Pending
type: Concept
in scheme: CustomerClientLinkStatus
top concept of: CustomerClientLinkStatus
alternative label: pending
definition: Indicates relationship has been requested by manager, but the client hasn't accepted yet.
notation: PENDING

Refused
type: Concept
in scheme: CustomerClientLinkStatus
top concept of: CustomerClientLinkStatus
alternative label: refused
definition: Relationship was requested by the manager, but the client has refused.
notation: REFUSED

Canceled
type: Concept
in scheme: CustomerClientLinkStatus
top concept of: CustomerClientLinkStatus
alternative label: canceled
definition: Indicates relationship has been requested by manager, but manager canceled it.
notation: CANCELED

CustomerClientStatus
type: ConceptScheme
comment: Values CustomerClient.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Canceled
has top concept: Suspended
has top concept: Closed

Unspecified
type: Concept
in scheme: CustomerClientStatus
top concept of: CustomerClientStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerClientStatus
top concept of: CustomerClientStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomerClientStatus
top concept of: CustomerClientStatus
alternative label: enabled
definition: Indicates an active account able to serve ads.
notation: ENABLED

Canceled
type: Concept
in scheme: CustomerClientStatus
top concept of: CustomerClientStatus
alternative label: canceled
definition: Indicates a canceled account unable to serve ads. Can be reactivated by an admin user.
notation: CANCELED

Suspended
type: Concept
in scheme: CustomerClientStatus
top concept of: CustomerClientStatus
alternative label: suspended
definition: Indicates a suspended account unable to serve ads. May only be activated by Google support.
notation: SUSPENDED

Closed
type: Concept
in scheme: CustomerClientStatus
top concept of: CustomerClientStatus
alternative label: closed
definition: Indicates a closed account unable to serve ads. Test account will also have CLOSED status. Status is permanent and may not be reopened.
notation: CLOSED

CustomerContainsEuPoliticalAdvertising
type: ConceptScheme
comment: Values Customer.containsEuPoliticalAdvertising accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Contains Eu Political Advertising
has top concept: Does Not Contain Eu Political Advertising

Unspecified
type: Concept
in scheme: CustomerContainsEuPoliticalAdvertising
top concept of: CustomerContainsEuPoliticalAdvertising
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerContainsEuPoliticalAdvertising
top concept of: CustomerContainsEuPoliticalAdvertising
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Contains Eu Political Advertising
type: Concept
in scheme: CustomerContainsEuPoliticalAdvertising
top concept of: CustomerContainsEuPoliticalAdvertising
alternative label: containsEuPoliticalAdvertising
definition: The campaign contains political advertising targeted towards the EU. The campaign will be restricted from serving ads in the EU.
notation: CONTAINS_EU_POLITICAL_ADVERTISING

Does Not Contain Eu Political Advertising
type: Concept
in scheme: CustomerContainsEuPoliticalAdvertising
top concept of: CustomerContainsEuPoliticalAdvertising
alternative label: doesNotContainEuPoliticalAdvertising
definition: The campaign does not contain political advertising targeted towards the EU. No additional serving restrictions will apply.
notation: DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

CustomerConversionGoalCategory
type: ConceptScheme
comment: Values CustomerConversionGoal.category accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Default
has top concept: Page View
has top concept: Purchase
has top concept: Signup
has top concept: Download
has top concept: Add To Cart
has top concept: Begin Checkout
has top concept: Subscribe Paid
has top concept: Phone Call Lead
has top concept: Imported Lead
has top concept: Submit Lead Form
has top concept: Book Appointment
has top concept: Request Quote
has top concept: Get Directions
has top concept: Outbound Click
has top concept: Contact
has top concept: Engagement
has top concept: Store Visit
has top concept: Store Sale
has top concept: Qualified Lead
has top concept: Converted Lead
has top concept: Youtube Follow On Views

Unspecified
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Default
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: default
definition: Default category.
notation: DEFAULT

Page View
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: pageView
definition: User visiting a page.
notation: PAGE_VIEW

Purchase
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: purchase
definition: Purchase, sales, or "order placed" event.
notation: PURCHASE

Signup
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: signup
definition: Signup user action.
notation: SIGNUP

Download
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: download
definition: Software download action (as for an app).
notation: DOWNLOAD

Add To Cart
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: addToCart
definition: The addition of items to a shopping cart or bag on an advertiser site.
notation: ADD_TO_CART

Begin Checkout
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: beginCheckout
definition: When someone enters the checkout flow on an advertiser site.
notation: BEGIN_CHECKOUT

Subscribe Paid
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: subscribePaid
definition: The start of a paid subscription for a product or service.
notation: SUBSCRIBE_PAID

Phone Call Lead
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: phoneCallLead
definition: A call to indicate interest in an advertiser's offering.
notation: PHONE_CALL_LEAD

Imported Lead
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: importedLead
definition: A lead conversion imported from an external source into Google Ads.
notation: IMPORTED_LEAD

Submit Lead Form
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: submitLeadForm
definition: A submission of a form on an advertiser site indicating business interest.
notation: SUBMIT_LEAD_FORM

Book Appointment
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: bookAppointment
definition: A booking of an appointment with an advertiser's business.
notation: BOOK_APPOINTMENT

Request Quote
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: requestQuote
definition: A quote or price estimate request.
notation: REQUEST_QUOTE

Get Directions
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: getDirections
definition: A search for an advertiser's business location with intention to visit.
notation: GET_DIRECTIONS

Outbound Click
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: outboundClick
definition: A click to an advertiser's partner's site.
notation: OUTBOUND_CLICK

Contact
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: contact
definition: A call, SMS, email, chat or other type of contact to an advertiser.
notation: CONTACT

Engagement
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: engagement
definition: A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports.
notation: ENGAGEMENT

Store Visit
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: storeVisit
definition: A visit to a physical store location.
notation: STORE_VISIT

Store Sale
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: storeSale
definition: A sale occurring in a physical store.
notation: STORE_SALE

Qualified Lead
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: qualifiedLead
definition: A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team). In the lead-to-sale journey, advertisers get leads, then act on them by reaching out to the consumer. If the consumer is interested and may end up buying their product, the advertiser marks such leads as "qualified leads".
notation: QUALIFIED_LEAD

Converted Lead
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: convertedLead
definition: A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser.
notation: CONVERTED_LEAD

Youtube Follow On Views
type: Concept
in scheme: CustomerConversionGoalCategory
top concept of: CustomerConversionGoalCategory
alternative label: youtubeFollowOnViews
definition: User watches an ad from a channel and later watches either the same video or a video from the same channel as the ad.
notation: YOUTUBE_FOLLOW_ON_VIEWS

CustomerConversionGoalOrigin
type: ConceptScheme
comment: Values CustomerConversionGoal.origin accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Website
has top concept: Google Hosted
has top concept: App
has top concept: Call From Ads
has top concept: Store
has top concept: Youtube Hosted
has top concept: Local Services Ads

Unspecified
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: unspecified
definition: The conversion origin has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: unknown
definition: The conversion origin is not known in this version.
notation: UNKNOWN

Website
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: website
definition: Conversion that occurs when a user visits a website or takes an action there after viewing an ad.
notation: WEBSITE

Google Hosted
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: googleHosted
definition: Conversions reported by an offline pipeline which collects local actions from Google-hosted pages (for example, Google Maps, Google Place Page, etc) and attributes them to relevant ad events.
notation: GOOGLE_HOSTED

App
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: app
definition: Conversion that occurs when a user performs an action through any app platforms.
notation: APP

Call From Ads
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: callFromAds
definition: Conversion that occurs when a user makes a call from ads.
notation: CALL_FROM_ADS

Store
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: store
definition: Conversion that occurs when a user visits or makes a purchase at a physical store.
notation: STORE

Youtube Hosted
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: youtubeHosted
definition: Conversion that occurs on YouTube.
notation: YOUTUBE_HOSTED

Local Services Ads
type: Concept
in scheme: CustomerConversionGoalOrigin
top concept of: CustomerConversionGoalOrigin
alternative label: localServicesAds
definition: Conversion that occurs when a user clicks on local services ads unit and reaches out to advertiser through phone call, message, or booking options on the ad.
notation: LOCAL_SERVICES_ADS

CustomerCustomizerStatus
type: ConceptScheme
comment: Values CustomerCustomizer.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CustomerCustomizerStatus
top concept of: CustomerCustomizerStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerCustomizerStatus
top concept of: CustomerCustomizerStatus
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomerCustomizerStatus
top concept of: CustomerCustomizerStatus
alternative label: enabled
definition: The customizer value is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CustomerCustomizerStatus
top concept of: CustomerCustomizerStatus
alternative label: removed
definition: The customizer value is removed.
notation: REMOVED

CustomerManagerLinkStatus
type: ConceptScheme
comment: Values CustomerManagerLink.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Active
has top concept: Inactive
has top concept: Pending
has top concept: Refused
has top concept: Canceled

Unspecified
type: Concept
in scheme: CustomerManagerLinkStatus
top concept of: CustomerManagerLinkStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerManagerLinkStatus
top concept of: CustomerManagerLinkStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Active
type: Concept
in scheme: CustomerManagerLinkStatus
top concept of: CustomerManagerLinkStatus
alternative label: active
definition: Indicates current in-effect relationship
notation: ACTIVE

Inactive
type: Concept
in scheme: CustomerManagerLinkStatus
top concept of: CustomerManagerLinkStatus
alternative label: inactive
definition: Indicates terminated relationship
notation: INACTIVE

Pending
type: Concept
in scheme: CustomerManagerLinkStatus
top concept of: CustomerManagerLinkStatus
alternative label: pending
definition: Indicates relationship has been requested by manager, but the client hasn't accepted yet.
notation: PENDING

Refused
type: Concept
in scheme: CustomerManagerLinkStatus
top concept of: CustomerManagerLinkStatus
alternative label: refused
definition: Relationship was requested by the manager, but the client has refused.
notation: REFUSED

Canceled
type: Concept
in scheme: CustomerManagerLinkStatus
top concept of: CustomerManagerLinkStatus
alternative label: canceled
definition: Indicates relationship has been requested by manager, but manager canceled it.
notation: CANCELED

CustomerNegativeCriterionType
type: ConceptScheme
comment: Values CustomerNegativeCriterion.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Keyword
has top concept: Placement
has top concept: Mobile App Category
has top concept: Mobile Application
has top concept: Device
has top concept: Location
has top concept: Listing Group
has top concept: Ad Schedule
has top concept: Age Range
has top concept: Gender
has top concept: Income Range
has top concept: Parental Status
has top concept: Youtube Video
has top concept: Youtube Channel
has top concept: User List
has top concept: Proximity
has top concept: Topic
has top concept: Listing Scope
has top concept: Language
has top concept: Ip Block
has top concept: Content Label
has top concept: Carrier
has top concept: User Interest
has top concept: Webpage
has top concept: Operating System Version
has top concept: App Payment Model
has top concept: Mobile Device
has top concept: Custom Affinity
has top concept: Custom Intent
has top concept: Location Group
has top concept: Custom Audience
has top concept: Combined Audience
has top concept: Keyword Theme
has top concept: Audience
has top concept: Negative Keyword List
has top concept: Local Service Id
has top concept: Search Theme
has top concept: Brand
has top concept: Brand List
has top concept: Life Event
has top concept: Webpage List
has top concept: Video Lineup
has top concept: Placement List
has top concept: Vertical Ads Item Group Rule List
has top concept: Vertical Ads Item Group Rule
has top concept: Retail Filter Bundle
has top concept: Retail Filter

Unspecified
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Keyword
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: keyword
definition: Keyword, for example, 'mars cruise'.
notation: KEYWORD

Placement
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: placement
definition: Placement, also known as Website, for example, 'www.flowers4sale.com'
notation: PLACEMENT

Mobile App Category
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: mobileAppCategory
definition: Mobile application categories to target.
notation: MOBILE_APP_CATEGORY

Mobile Application
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: mobileApplication
definition: Mobile applications to target.
notation: MOBILE_APPLICATION

Device
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: device
definition: Devices to target.
notation: DEVICE

Location
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: location
definition: Locations to target.
notation: LOCATION

Listing Group
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: listingGroup
definition: Listing groups to target.
notation: LISTING_GROUP

Ad Schedule
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: adSchedule
definition: Ad Schedule.
notation: AD_SCHEDULE

Age Range
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: ageRange
definition: Age range.
notation: AGE_RANGE

Gender
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: gender
definition: Gender.
notation: GENDER

Income Range
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: incomeRange
definition: Income Range.
notation: INCOME_RANGE

Parental Status
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: parentalStatus
definition: Parental status.
notation: PARENTAL_STATUS

Youtube Video
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: youtubeVideo
definition: YouTube Video.
notation: YOUTUBE_VIDEO

Youtube Channel
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: youtubeChannel
definition: YouTube Channel.
notation: YOUTUBE_CHANNEL

User List
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: userList
definition: User list.
notation: USER_LIST

Proximity
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: proximity
definition: Proximity.
notation: PROXIMITY

Topic
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: topic
definition: A topic target on the display network (for example, "Pets & Animals").
notation: TOPIC

Listing Scope
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: listingScope
definition: Listing scope to target.
notation: LISTING_SCOPE

Language
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: language
definition: Language.
notation: LANGUAGE

Ip Block
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: ipBlock
definition: IpBlock.
notation: IP_BLOCK

Content Label
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: contentLabel
definition: Content Label for category exclusion.
notation: CONTENT_LABEL

Carrier
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: carrier
definition: Carrier.
notation: CARRIER

User Interest
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: userInterest
definition: A category the user is interested in.
notation: USER_INTEREST

Webpage
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: webpage
definition: Webpage criterion for dynamic search ads.
notation: WEBPAGE

Operating System Version
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: operatingSystemVersion
definition: Operating system version.
notation: OPERATING_SYSTEM_VERSION

App Payment Model
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: appPaymentModel
definition: App payment model.
notation: APP_PAYMENT_MODEL

Mobile Device
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: mobileDevice
definition: Mobile device.
notation: MOBILE_DEVICE

Custom Affinity
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: customAffinity
definition: Custom affinity.
notation: CUSTOM_AFFINITY

Custom Intent
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: customIntent
definition: Custom intent.
notation: CUSTOM_INTENT

Location Group
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: locationGroup
definition: Location group.
notation: LOCATION_GROUP

Custom Audience
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: customAudience
definition: Custom audience
notation: CUSTOM_AUDIENCE

Combined Audience
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: combinedAudience
definition: Combined audience
notation: COMBINED_AUDIENCE

Keyword Theme
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: keywordTheme
definition: Smart Campaign keyword theme
notation: KEYWORD_THEME

Audience
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: audience
definition: Audience
notation: AUDIENCE

Negative Keyword List
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: negativeKeywordList
definition: Negative Keyword List
notation: NEGATIVE_KEYWORD_LIST

Local Service Id
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: localServiceId
definition: Local Services Ads Service ID.
notation: LOCAL_SERVICE_ID

Search Theme
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: searchTheme
definition: Search Theme.
notation: SEARCH_THEME

Brand
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: brand
definition: Brand
notation: BRAND

Brand List
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: brandList
definition: Brand List
notation: BRAND_LIST

Life Event
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: lifeEvent
definition: Life Event
notation: LIFE_EVENT

Webpage List
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: webpageList
definition: Webpage List
notation: WEBPAGE_LIST

Video Lineup
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: videoLineup
definition: Video lineup
notation: VIDEO_LINEUP

Placement List
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: placementList
definition: Placement List
notation: PLACEMENT_LIST

Vertical Ads Item Group Rule List
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: verticalAdsItemGroupRuleList
definition: A list of rules for item groups in Vertical Ads.
notation: VERTICAL_ADS_ITEM_GROUP_RULE_LIST

Vertical Ads Item Group Rule
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: verticalAdsItemGroupRule
definition: A rule for an item group in Vertical Ads.
notation: VERTICAL_ADS_ITEM_GROUP_RULE

Retail Filter Bundle
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: retailFilterBundle
definition: Retail Filter Bundle for linking a retail filter shared set to an ad group.
notation: RETAIL_FILTER_BUNDLE

Retail Filter
type: Concept
in scheme: CustomerNegativeCriterionType
top concept of: CustomerNegativeCriterionType
alternative label: retailFilter
definition: Retail Filter for defining individual tag rules or expressions within a shared set.
notation: RETAIL_FILTER

CustomerPayPerConversionEligibilityFailureReasons
type: ConceptScheme
comment: Values Customer.payPerConversionEligibilityFailureReasons accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Not Enough Conversions
has top concept: Conversion Lag Too High
has top concept: Has Campaign With Shared Budget
has top concept: Has Upload Clicks Conversion
has top concept: Average Daily Spend Too High
has top concept: Analysis Not Complete
has top concept: Other

Unspecified
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Not Enough Conversions
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: notEnoughConversions
definition: Customer does not have enough conversions.
notation: NOT_ENOUGH_CONVERSIONS

Conversion Lag Too High
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: conversionLagTooHigh
definition: Customer's conversion lag is too high.
notation: CONVERSION_LAG_TOO_HIGH

Has Campaign With Shared Budget
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: hasCampaignWithSharedBudget
definition: Customer uses shared budgets.
notation: HAS_CAMPAIGN_WITH_SHARED_BUDGET

Has Upload Clicks Conversion
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: hasUploadClicksConversion
definition: Customer has conversions with ConversionActionType.UPLOAD_CLICKS.
notation: HAS_UPLOAD_CLICKS_CONVERSION

Average Daily Spend Too High
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: averageDailySpendTooHigh
definition: Customer's average daily spend is too high.
notation: AVERAGE_DAILY_SPEND_TOO_HIGH

Analysis Not Complete
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: analysisNotComplete
definition: Customer's eligibility has not yet been calculated by the Google Ads backend. Check back soon.
notation: ANALYSIS_NOT_COMPLETE

Other
type: Concept
in scheme: CustomerPayPerConversionEligibilityFailureReasons
top concept of: CustomerPayPerConversionEligibilityFailureReasons
alternative label: other
definition: Customer is not eligible due to other reasons.
notation: OTHER

CustomerStatus
type: ConceptScheme
comment: Values Customer.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Canceled
has top concept: Suspended
has top concept: Closed

Unspecified
type: Concept
in scheme: CustomerStatus
top concept of: CustomerStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerStatus
top concept of: CustomerStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomerStatus
top concept of: CustomerStatus
alternative label: enabled
definition: Indicates an active account able to serve ads.
notation: ENABLED

Canceled
type: Concept
in scheme: CustomerStatus
top concept of: CustomerStatus
alternative label: canceled
definition: Indicates a canceled account unable to serve ads. Can be reactivated by an admin user.
notation: CANCELED

Suspended
type: Concept
in scheme: CustomerStatus
top concept of: CustomerStatus
alternative label: suspended
definition: Indicates a suspended account unable to serve ads. May only be activated by Google support.
notation: SUSPENDED

Closed
type: Concept
in scheme: CustomerStatus
top concept of: CustomerStatus
alternative label: closed
definition: Indicates a closed account unable to serve ads. Test account will also have CLOSED status. Status is permanent and may not be reopened.
notation: CLOSED

CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
type: ConceptScheme
comment: Values CustomerThirdPartyBrandLiftIntegrationPartner.brandLiftIntegrationPartner accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Kantar Millward Brown
has top concept: Dynata
has top concept: Intage
has top concept: Macromill

Unspecified
type: Concept
in scheme: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Kantar Millward Brown
type: Concept
in scheme: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: kantarMillwardBrown
definition: Kantar
notation: KANTAR_MILLWARD_BROWN

Dynata
type: Concept
in scheme: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: dynata
definition: Dynata
notation: DYNATA

Intage
type: Concept
in scheme: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: intage
definition: Intage
notation: INTAGE

Macromill
type: Concept
in scheme: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
top concept of: CustomerThirdPartyBrandLiftIntegrationPartnerBrandLiftIntegrationPartner
alternative label: macromill
definition: Macromill
notation: MACROMILL

CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
type: ConceptScheme
comment: Values CustomerThirdPartyBrandSafetyIntegrationPartner.brandSafetyIntegrationPartner accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Double Verify
has top concept: Integral Ad Science
has top concept: Zefr

Unspecified
type: Concept
in scheme: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Double Verify
type: Concept
in scheme: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: doubleVerify
definition: DoubleVerify.
notation: DOUBLE_VERIFY

Integral Ad Science
type: Concept
in scheme: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: integralAdScience
definition: Integral Ad Science.
notation: INTEGRAL_AD_SCIENCE

Zefr
type: Concept
in scheme: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
top concept of: CustomerThirdPartyBrandSafetyIntegrationPartnerBrandSafetyIntegrationPartner
alternative label: zefr
definition: Zefr.
notation: ZEFR

CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
type: ConceptScheme
comment: Values CustomerThirdPartyReachIntegrationPartner.reachIntegrationPartner accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Nielsen
has top concept: Comscore
has top concept: Kantar Millward Brown
has top concept: Video Research
has top concept: Gemius
has top concept: Media Scope
has top concept: Audience Project
has top concept: Video Amp
has top concept: Ispot Tv

Unspecified
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Nielsen
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: nielsen
definition: Nielsen.
notation: NIELSEN

Comscore
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: comscore
definition: Comscore.
notation: COMSCORE

Kantar Millward Brown
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: kantarMillwardBrown
definition: Kantar.
notation: KANTAR_MILLWARD_BROWN

Video Research
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: videoResearch
definition: Video Research.
notation: VIDEO_RESEARCH

Gemius
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: gemius
definition: Gemius.
notation: GEMIUS

Media Scope
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: mediaScope
definition: MediaScope.
notation: MEDIA_SCOPE

Audience Project
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: audienceProject
definition: AudienceProject
notation: AUDIENCE_PROJECT

Video Amp
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: videoAmp
definition: VideoAmp
notation: VIDEO_AMP

Ispot Tv
type: Concept
in scheme: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
top concept of: CustomerThirdPartyReachIntegrationPartnerReachIntegrationPartner
alternative label: ispotTv
definition: iSpot.tv
notation: ISPOT_TV

CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
type: ConceptScheme
comment: Values CustomerThirdPartyViewabilityIntegrationPartner.viewabilityIntegrationPartner accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Double Verify
has top concept: Integral Ad Science
has top concept: Zefr

Unspecified
type: Concept
in scheme: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Double Verify
type: Concept
in scheme: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: doubleVerify
definition: DoubleVerify.
notation: DOUBLE_VERIFY

Integral Ad Science
type: Concept
in scheme: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: integralAdScience
definition: Integral Ad Science.
notation: INTEGRAL_AD_SCIENCE

Zefr
type: Concept
in scheme: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
top concept of: CustomerThirdPartyViewabilityIntegrationPartnerViewabilityIntegrationPartner
alternative label: zefr
definition: Zefr.
notation: ZEFR

CustomerUserAccessAccessRole
type: ConceptScheme
comment: Values CustomerUserAccess.accessRole accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Admin
has top concept: Standard
has top concept: Read Only
has top concept: Email Only

Unspecified
type: Concept
in scheme: CustomerUserAccessAccessRole
top concept of: CustomerUserAccessAccessRole
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerUserAccessAccessRole
top concept of: CustomerUserAccessAccessRole
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Admin
type: Concept
in scheme: CustomerUserAccessAccessRole
top concept of: CustomerUserAccessAccessRole
alternative label: admin
definition: Owns its account and can control the addition of other users.
notation: ADMIN

Standard
type: Concept
in scheme: CustomerUserAccessAccessRole
top concept of: CustomerUserAccessAccessRole
alternative label: standard
definition: Can modify campaigns, but can't affect other users.
notation: STANDARD

Read Only
type: Concept
in scheme: CustomerUserAccessAccessRole
top concept of: CustomerUserAccessAccessRole
alternative label: readOnly
definition: Can view campaigns and account changes, but cannot make edits.
notation: READ_ONLY

Email Only
type: Concept
in scheme: CustomerUserAccessAccessRole
top concept of: CustomerUserAccessAccessRole
alternative label: emailOnly
definition: Role for \"email only\" access. Represents an email recipient rather than a true User entity.
notation: EMAIL_ONLY

CustomerUserAccessInvitationAccessRole
type: ConceptScheme
comment: Values CustomerUserAccessInvitation.accessRole accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Admin
has top concept: Standard
has top concept: Read Only
has top concept: Email Only

Unspecified
type: Concept
in scheme: CustomerUserAccessInvitationAccessRole
top concept of: CustomerUserAccessInvitationAccessRole
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerUserAccessInvitationAccessRole
top concept of: CustomerUserAccessInvitationAccessRole
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Admin
type: Concept
in scheme: CustomerUserAccessInvitationAccessRole
top concept of: CustomerUserAccessInvitationAccessRole
alternative label: admin
definition: Owns its account and can control the addition of other users.
notation: ADMIN

Standard
type: Concept
in scheme: CustomerUserAccessInvitationAccessRole
top concept of: CustomerUserAccessInvitationAccessRole
alternative label: standard
definition: Can modify campaigns, but can't affect other users.
notation: STANDARD

Read Only
type: Concept
in scheme: CustomerUserAccessInvitationAccessRole
top concept of: CustomerUserAccessInvitationAccessRole
alternative label: readOnly
definition: Can view campaigns and account changes, but cannot make edits.
notation: READ_ONLY

Email Only
type: Concept
in scheme: CustomerUserAccessInvitationAccessRole
top concept of: CustomerUserAccessInvitationAccessRole
alternative label: emailOnly
definition: Role for \"email only\" access. Represents an email recipient rather than a true User entity.
notation: EMAIL_ONLY

CustomerUserAccessInvitationInvitationStatus
type: ConceptScheme
comment: Values CustomerUserAccessInvitation.invitationStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Pending
has top concept: Declined
has top concept: Expired

Unspecified
type: Concept
in scheme: CustomerUserAccessInvitationInvitationStatus
top concept of: CustomerUserAccessInvitationInvitationStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerUserAccessInvitationInvitationStatus
top concept of: CustomerUserAccessInvitationInvitationStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Pending
type: Concept
in scheme: CustomerUserAccessInvitationInvitationStatus
top concept of: CustomerUserAccessInvitationInvitationStatus
alternative label: pending
definition: The initial state of an invitation, before being acted upon by anyone.
notation: PENDING

Declined
type: Concept
in scheme: CustomerUserAccessInvitationInvitationStatus
top concept of: CustomerUserAccessInvitationInvitationStatus
alternative label: declined
definition: Invitation process was terminated by the email recipient. No new user was created.
notation: DECLINED

Expired
type: Concept
in scheme: CustomerUserAccessInvitationInvitationStatus
top concept of: CustomerUserAccessInvitationInvitationStatus
alternative label: expired
definition: Invitation URLs expired without being acted upon. No new user can be created. Invitations expire 20 days after creation.
notation: EXPIRED

CustomerVideoBrandSafetySuitability
type: ConceptScheme
comment: Values Customer.videoBrandSafetySuitability accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Expanded Inventory
has top concept: Standard Inventory
has top concept: Limited Inventory

Unspecified
type: Concept
in scheme: CustomerVideoBrandSafetySuitability
top concept of: CustomerVideoBrandSafetySuitability
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomerVideoBrandSafetySuitability
top concept of: CustomerVideoBrandSafetySuitability
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Expanded Inventory
type: Concept
in scheme: CustomerVideoBrandSafetySuitability
top concept of: CustomerVideoBrandSafetySuitability
alternative label: expandedInventory
definition: This option lets you show ads across all inventory on YouTube and video partners that meet our standards for monetization. This option may be an appropriate choice for brands that want maximum access to the full breadth of videos eligible for ads, including, for example, videos that have strong profanity in the context of comedy or a documentary, or excessive violence as featured in video games.
notation: EXPANDED_INVENTORY

Standard Inventory
type: Concept
in scheme: CustomerVideoBrandSafetySuitability
top concept of: CustomerVideoBrandSafetySuitability
alternative label: standardInventory
definition: This option lets you show ads across a wide range of content that's appropriate for most brands, such as popular music videos, documentaries, and movie trailers. The content you can show ads on is based on YouTube's advertiser-friendly content guidelines that take into account, for example, the strength or frequency of profanity, or the appropriateness of subject matter like sensitive events. Ads won't show, for example, on content with repeated strong profanity, strong sexual content, or graphic violence.
notation: STANDARD_INVENTORY

Limited Inventory
type: Concept
in scheme: CustomerVideoBrandSafetySuitability
top concept of: CustomerVideoBrandSafetySuitability
alternative label: limitedInventory
definition: This option lets you show ads on a reduced range of content that's appropriate for brands with particularly strict guidelines around inappropriate language and sexual suggestiveness; above and beyond what YouTube's advertiser-friendly content guidelines address. The videos accessible in this sensitive category meet heightened requirements, especially for inappropriate language and sexual suggestiveness. For example, your ads will be excluded from showing on some of YouTube's most popular music videos and other pop culture content across YouTube and Google video partners.
notation: LIMITED_INVENTORY

CustomizerAttributeStatus
type: ConceptScheme
comment: Values CustomizerAttribute.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: CustomizerAttributeStatus
top concept of: CustomizerAttributeStatus
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomizerAttributeStatus
top concept of: CustomizerAttributeStatus
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: CustomizerAttributeStatus
top concept of: CustomizerAttributeStatus
alternative label: enabled
definition: The customizer attribute is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: CustomizerAttributeStatus
top concept of: CustomizerAttributeStatus
alternative label: removed
definition: The customizer attribute is removed.
notation: REMOVED

CustomizerAttributeType
type: ConceptScheme
comment: Values CustomizerAttribute.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Text
has top concept: Number
has top concept: Price
has top concept: Percent

Unspecified
type: Concept
in scheme: CustomizerAttributeType
top concept of: CustomizerAttributeType
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomizerAttributeType
top concept of: CustomizerAttributeType
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Text
type: Concept
in scheme: CustomizerAttributeType
top concept of: CustomizerAttributeType
alternative label: text
definition: Text customizer.
notation: TEXT

Number
type: Concept
in scheme: CustomizerAttributeType
top concept of: CustomizerAttributeType
alternative label: number
definition: Number customizer.
notation: NUMBER

Price
type: Concept
in scheme: CustomizerAttributeType
top concept of: CustomizerAttributeType
alternative label: price
definition: Price customizer consisting of a number and a currency.
notation: PRICE

Percent
type: Concept
in scheme: CustomizerAttributeType
top concept of: CustomizerAttributeType
alternative label: percent
definition: Percentage customizer consisting of a number and a '%'.
notation: PERCENT

CustomizerValueType
type: ConceptScheme
comment: Values CustomizerValue.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Text
has top concept: Number
has top concept: Price
has top concept: Percent

Unspecified
type: Concept
in scheme: CustomizerValueType
top concept of: CustomizerValueType
alternative label: unspecified
definition: The status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: CustomizerValueType
top concept of: CustomizerValueType
alternative label: unknown
definition: The received value is not known in this version.
notation: UNKNOWN

Text
type: Concept
in scheme: CustomizerValueType
top concept of: CustomizerValueType
alternative label: text
definition: Text customizer.
notation: TEXT

Number
type: Concept
in scheme: CustomizerValueType
top concept of: CustomizerValueType
alternative label: number
definition: Number customizer.
notation: NUMBER

Price
type: Concept
in scheme: CustomizerValueType
top concept of: CustomizerValueType
alternative label: price
definition: Price customizer consisting of a number and a currency.
notation: PRICE

Percent
type: Concept
in scheme: CustomizerValueType
top concept of: CustomizerValueType
alternative label: percent
definition: Percentage customizer consisting of a number and a '%'.
notation: PERCENT

DataLinkStatus
type: ConceptScheme
comment: Values DataLink.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Requested
has top concept: Pending Approval
has top concept: Enabled
has top concept: Disabled
has top concept: Revoked
has top concept: Rejected

Unspecified
type: Concept
in scheme: DataLinkStatus
top concept of: DataLinkStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: DataLinkStatus
top concept of: DataLinkStatus
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Requested
type: Concept
in scheme: DataLinkStatus
top concept of: DataLinkStatus
alternative label: requested
definition: Link has been requested by one party, but not confirmed by the other party.
notation: REQUESTED

Pending Approval
type: Concept
in scheme: DataLinkStatus
top concept of: DataLinkStatus
alternative label: pendingApproval
definition: Link is waiting for the customer to approve.
notation: PENDING_APPROVAL

Enabled
type: Concept
in scheme: DataLinkStatus
top concept of: DataLinkStatus
alternative label: enabled
definition: Link is established and can be used as needed.
notation: ENABLED

Disabled
type: Concept
in scheme: DataLinkStatus
top concept of: DataLinkStatus
alternative label: disabled
definition: Link is no longer valid and should be ignored.
notation: DISABLED

Revoked
type: Concept
in scheme: DataLinkStatus
top concept of: DataLinkStatus
alternative label: revoked
definition: Link request has been cancelled by the requester and further cleanup may be needed.
notation: REVOKED

Rejected
type: Concept
in scheme: DataLinkStatus
top concept of: DataLinkStatus
alternative label: rejected
definition: Link request has been rejected by the approver.
notation: REJECTED

DataLinkType
type: ConceptScheme
comment: Values DataLink.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Video

Unspecified
type: Concept
in scheme: DataLinkType
top concept of: DataLinkType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: DataLinkType
top concept of: DataLinkType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Video
type: Concept
in scheme: DataLinkType
top concept of: DataLinkType
alternative label: video
definition: A data link to YouTube video.
notation: VIDEO

DetailContentSuitabilityPlacementViewPlacementType
type: ConceptScheme
comment: Values DetailContentSuitabilityPlacementView.placementType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Website
has top concept: Mobile App Category
has top concept: Mobile Application
has top concept: Youtube Video
has top concept: Youtube Channel
has top concept: Google Products

Unspecified
type: Concept
in scheme: DetailContentSuitabilityPlacementViewPlacementType
top concept of: DetailContentSuitabilityPlacementViewPlacementType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: DetailContentSuitabilityPlacementViewPlacementType
top concept of: DetailContentSuitabilityPlacementViewPlacementType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Website
type: Concept
in scheme: DetailContentSuitabilityPlacementViewPlacementType
top concept of: DetailContentSuitabilityPlacementViewPlacementType
alternative label: website
definition: Websites(for example, 'www.flowers4sale.com').
notation: WEBSITE

Mobile App Category
type: Concept
in scheme: DetailContentSuitabilityPlacementViewPlacementType
top concept of: DetailContentSuitabilityPlacementViewPlacementType
alternative label: mobileAppCategory
definition: Mobile application categories(for example, 'Games').
notation: MOBILE_APP_CATEGORY

Mobile Application
type: Concept
in scheme: DetailContentSuitabilityPlacementViewPlacementType
top concept of: DetailContentSuitabilityPlacementViewPlacementType
alternative label: mobileApplication
definition: mobile applications(for example, 'mobileapp::2-com.whatsthewordanswers').
notation: MOBILE_APPLICATION

Youtube Video
type: Concept
in scheme: DetailContentSuitabilityPlacementViewPlacementType
top concept of: DetailContentSuitabilityPlacementViewPlacementType
alternative label: youtubeVideo
definition: YouTube videos(for example, 'youtube.com/video/wtLJPvx7-ys').
notation: YOUTUBE_VIDEO

Youtube Channel
type: Concept
in scheme: DetailContentSuitabilityPlacementViewPlacementType
top concept of: DetailContentSuitabilityPlacementViewPlacementType
alternative label: youtubeChannel
definition: YouTube channels(for example, 'youtube.com::L8ZULXASCc1I_oaOT0NaOQ').
notation: YOUTUBE_CHANNEL

Google Products
type: Concept
in scheme: DetailContentSuitabilityPlacementViewPlacementType
top concept of: DetailContentSuitabilityPlacementViewPlacementType
alternative label: googleProducts
definition: Surfaces owned and operated by Google(for example, 'tv.google.com').
notation: GOOGLE_PRODUCTS

DetailPlacementViewPlacementType
type: ConceptScheme
comment: Values DetailPlacementView.placementType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Website
has top concept: Mobile App Category
has top concept: Mobile Application
has top concept: Youtube Video
has top concept: Youtube Channel
has top concept: Google Products

Unspecified
type: Concept
in scheme: DetailPlacementViewPlacementType
top concept of: DetailPlacementViewPlacementType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: DetailPlacementViewPlacementType
top concept of: DetailPlacementViewPlacementType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Website
type: Concept
in scheme: DetailPlacementViewPlacementType
top concept of: DetailPlacementViewPlacementType
alternative label: website
definition: Websites(for example, 'www.flowers4sale.com').
notation: WEBSITE

Mobile App Category
type: Concept
in scheme: DetailPlacementViewPlacementType
top concept of: DetailPlacementViewPlacementType
alternative label: mobileAppCategory
definition: Mobile application categories(for example, 'Games').
notation: MOBILE_APP_CATEGORY

Mobile Application
type: Concept
in scheme: DetailPlacementViewPlacementType
top concept of: DetailPlacementViewPlacementType
alternative label: mobileApplication
definition: mobile applications(for example, 'mobileapp::2-com.whatsthewordanswers').
notation: MOBILE_APPLICATION

Youtube Video
type: Concept
in scheme: DetailPlacementViewPlacementType
top concept of: DetailPlacementViewPlacementType
alternative label: youtubeVideo
definition: YouTube videos(for example, 'youtube.com/video/wtLJPvx7-ys').
notation: YOUTUBE_VIDEO

Youtube Channel
type: Concept
in scheme: DetailPlacementViewPlacementType
top concept of: DetailPlacementViewPlacementType
alternative label: youtubeChannel
definition: YouTube channels(for example, 'youtube.com::L8ZULXASCc1I_oaOT0NaOQ').
notation: YOUTUBE_CHANNEL

Google Products
type: Concept
in scheme: DetailPlacementViewPlacementType
top concept of: DetailPlacementViewPlacementType
alternative label: googleProducts
definition: Surfaces owned and operated by Google(for example, 'tv.google.com').
notation: GOOGLE_PRODUCTS

DeviceInfoType
type: ConceptScheme
comment: Values DeviceInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Mobile
has top concept: Tablet
has top concept: Desktop
has top concept: Connected Tv
has top concept: Other

Unspecified
type: Concept
in scheme: DeviceInfoType
top concept of: DeviceInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: DeviceInfoType
top concept of: DeviceInfoType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Mobile
type: Concept
in scheme: DeviceInfoType
top concept of: DeviceInfoType
alternative label: mobile
definition: Mobile devices with full browsers.
notation: MOBILE

Tablet
type: Concept
in scheme: DeviceInfoType
top concept of: DeviceInfoType
alternative label: tablet
definition: Tablets with full browsers.
notation: TABLET

Desktop
type: Concept
in scheme: DeviceInfoType
top concept of: DeviceInfoType
alternative label: desktop
definition: Computers.
notation: DESKTOP

Connected Tv
type: Concept
in scheme: DeviceInfoType
top concept of: DeviceInfoType
alternative label: connectedTv
definition: Smart TVs and game consoles.
notation: CONNECTED_TV

Other
type: Concept
in scheme: DeviceInfoType
top concept of: DeviceInfoType
alternative label: other
definition: Other device types.
notation: OTHER

DisplayUploadAdInfoDisplayUploadProductType
type: ConceptScheme
comment: Values DisplayUploadAdInfo.displayUploadProductType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Html5Upload Ad
has top concept: Dynamic Html5Education Ad
has top concept: Dynamic Html5Flight Ad
has top concept: Dynamic Html5Hotel Rental Ad
has top concept: Dynamic Html5Job Ad
has top concept: Dynamic Html5Local Ad
has top concept: Dynamic Html5Real Estate Ad
has top concept: Dynamic Html5Custom Ad
has top concept: Dynamic Html5Travel Ad
has top concept: Dynamic Html5Hotel Ad

Unspecified
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Html5Upload Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: html5UploadAd
definition: HTML5 upload ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set.
notation: HTML5_UPLOAD_AD

Dynamic Html5Education Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5EducationAd
definition: Dynamic HTML5 education ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in an education campaign.
notation: DYNAMIC_HTML5_EDUCATION_AD

Dynamic Html5Flight Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5FlightAd
definition: Dynamic HTML5 flight ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in a flight campaign.
notation: DYNAMIC_HTML5_FLIGHT_AD

Dynamic Html5Hotel Rental Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5HotelRentalAd
definition: Dynamic HTML5 hotel and rental ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in a hotel campaign.
notation: DYNAMIC_HTML5_HOTEL_RENTAL_AD

Dynamic Html5Job Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5JobAd
definition: Dynamic HTML5 job ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in a job campaign.
notation: DYNAMIC_HTML5_JOB_AD

Dynamic Html5Local Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5LocalAd
definition: Dynamic HTML5 local ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in a local campaign.
notation: DYNAMIC_HTML5_LOCAL_AD

Dynamic Html5Real Estate Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5RealEstateAd
definition: Dynamic HTML5 real estate ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in a real estate campaign.
notation: DYNAMIC_HTML5_REAL_ESTATE_AD

Dynamic Html5Custom Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5CustomAd
definition: Dynamic HTML5 custom ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in a custom campaign.
notation: DYNAMIC_HTML5_CUSTOM_AD

Dynamic Html5Travel Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5TravelAd
definition: Dynamic HTML5 travel ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in a travel campaign.
notation: DYNAMIC_HTML5_TRAVEL_AD

Dynamic Html5Hotel Ad
type: Concept
in scheme: DisplayUploadAdInfoDisplayUploadProductType
top concept of: DisplayUploadAdInfoDisplayUploadProductType
alternative label: dynamicHtml5HotelAd
definition: Dynamic HTML5 hotel ad. This product type requires the upload_media_bundle field in DisplayUploadAdInfo to be set. Can only be used in a hotel campaign.
notation: DYNAMIC_HTML5_HOTEL_AD

DistanceViewDistanceBucket
type: ConceptScheme
comment: Values DistanceView.distanceBucket accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Within700m
has top concept: Within1km
has top concept: Within5km
has top concept: Within10km
has top concept: Within15km
has top concept: Within20km
has top concept: Within25km
has top concept: Within30km
has top concept: Within35km
has top concept: Within40km
has top concept: Within45km
has top concept: Within50km
has top concept: Within55km
has top concept: Within60km
has top concept: Within65km
has top concept: Beyond65km
has top concept: Within07miles
has top concept: Within1mile
has top concept: Within5miles
has top concept: Within10miles
has top concept: Within15miles
has top concept: Within20miles
has top concept: Within25miles
has top concept: Within30miles
has top concept: Within35miles
has top concept: Within40miles
has top concept: Beyond40miles

Unspecified
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Within700m
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within700m
definition: User was within 700m of the location.
notation: WITHIN_700M

Within1km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within1km
definition: User was within 1KM of the location.
notation: WITHIN_1KM

Within5km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within5km
definition: User was within 5KM of the location.
notation: WITHIN_5KM

Within10km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within10km
definition: User was within 10KM of the location.
notation: WITHIN_10KM

Within15km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within15km
definition: User was within 15KM of the location.
notation: WITHIN_15KM

Within20km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within20km
definition: User was within 20KM of the location.
notation: WITHIN_20KM

Within25km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within25km
definition: User was within 25KM of the location.
notation: WITHIN_25KM

Within30km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within30km
definition: User was within 30KM of the location.
notation: WITHIN_30KM

Within35km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within35km
definition: User was within 35KM of the location.
notation: WITHIN_35KM

Within40km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within40km
definition: User was within 40KM of the location.
notation: WITHIN_40KM

Within45km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within45km
definition: User was within 45KM of the location.
notation: WITHIN_45KM

Within50km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within50km
definition: User was within 50KM of the location.
notation: WITHIN_50KM

Within55km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within55km
definition: User was within 55KM of the location.
notation: WITHIN_55KM

Within60km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within60km
definition: User was within 60KM of the location.
notation: WITHIN_60KM

Within65km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within65km
definition: User was within 65KM of the location.
notation: WITHIN_65KM

Beyond65km
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: beyond65km
definition: User was beyond 65KM of the location.
notation: BEYOND_65KM

Within07miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within07miles
definition: User was within 0.7 miles of the location.
notation: WITHIN_0_7MILES

Within1mile
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within1mile
definition: User was within 1 mile of the location.
notation: WITHIN_1MILE

Within5miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within5miles
definition: User was within 5 miles of the location.
notation: WITHIN_5MILES

Within10miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within10miles
definition: User was within 10 miles of the location.
notation: WITHIN_10MILES

Within15miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within15miles
definition: User was within 15 miles of the location.
notation: WITHIN_15MILES

Within20miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within20miles
definition: User was within 20 miles of the location.
notation: WITHIN_20MILES

Within25miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within25miles
definition: User was within 25 miles of the location.
notation: WITHIN_25MILES

Within30miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within30miles
definition: User was within 30 miles of the location.
notation: WITHIN_30MILES

Within35miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within35miles
definition: User was within 35 miles of the location.
notation: WITHIN_35MILES

Within40miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: within40miles
definition: User was within 40 miles of the location.
notation: WITHIN_40MILES

Beyond40miles
type: Concept
in scheme: DistanceViewDistanceBucket
top concept of: DistanceViewDistanceBucket
alternative label: beyond40miles
definition: User was beyond 40 miles of the location.
notation: BEYOND_40MILES

ExperimentArmAssetDetailAssetDetailOperation
type: ConceptScheme
comment: Values ExperimentArmAssetDetail.assetDetailOperation accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Add
has top concept: Remove

Unspecified
type: Concept
in scheme: ExperimentArmAssetDetailAssetDetailOperation
top concept of: ExperimentArmAssetDetailAssetDetailOperation
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ExperimentArmAssetDetailAssetDetailOperation
top concept of: ExperimentArmAssetDetailAssetDetailOperation
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Add
type: Concept
in scheme: ExperimentArmAssetDetailAssetDetailOperation
top concept of: ExperimentArmAssetDetailAssetDetailOperation
alternative label: add
definition: Asset is attached to the ad.
notation: ADD

Remove
type: Concept
in scheme: ExperimentArmAssetDetailAssetDetailOperation
top concept of: ExperimentArmAssetDetailAssetDetailOperation
alternative label: remove
definition: Asset is removed from the ad.
notation: REMOVE

ExperimentArmAssetDetailFieldType
type: ConceptScheme
comment: Values ExperimentArmAssetDetail.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: ExperimentArmAssetDetailFieldType
top concept of: ExperimentArmAssetDetailFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

ExperimentArmAssetGroupAssetInfoFieldType
type: ConceptScheme
comment: Values ExperimentArmAssetGroupAssetInfo.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: ExperimentArmAssetGroupAssetInfoFieldType
top concept of: ExperimentArmAssetGroupAssetInfoFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
type: ConceptScheme
comment: Values ExperimentArmExperimentalPerformanceMaxCampaignSettings.biddingStrategyType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Commission
has top concept: Enhanced Cpc
has top concept: Fixed Cpm
has top concept: Fixed Share Of Voice
has top concept: Invalid
has top concept: Manual Cpa
has top concept: Manual Cpc
has top concept: Manual Cpm
has top concept: Manual Cpv
has top concept: Maximize Conversions
has top concept: Maximize Conversion Value
has top concept: Page One Promoted
has top concept: Percent Cpc
has top concept: Target Cpa
has top concept: Target Cpc
has top concept: Target Cpm
has top concept: Target Cpv
has top concept: Target Impression Share
has top concept: Target Outrank Share
has top concept: Target Roas
has top concept: Target Spend

Unspecified
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Commission
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: commission
definition: Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.
notation: COMMISSION

Enhanced Cpc
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: enhancedCpc
definition: Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
notation: ENHANCED_CPC

Fixed Cpm
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: fixedCpm
definition: Fixed CPM is a manual bidding strategy with a fixed CPM.
notation: FIXED_CPM

Fixed Share Of Voice
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: fixedShareOfVoice
definition: Fixed share of voice is a manual bidding strategy for YouTube Sponsorships that bills either on CPM or a fixed cost per day.
notation: FIXED_SHARE_OF_VOICE

Invalid
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: invalid
definition: Used for return value only. Indicates that a campaign does not have a bidding strategy. This prevents the campaign from serving. For example, a campaign may be attached to a manager bidding strategy and the serving account is subsequently unlinked from the manager account. In this case the campaign will automatically be detached from the now inaccessible manager bidding strategy and transition to the INVALID bidding strategy type.
notation: INVALID

Manual Cpa
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: manualCpa
definition: Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.
notation: MANUAL_CPA

Manual Cpc
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: manualCpc
definition: Manual click based bidding where user pays per click.
notation: MANUAL_CPC

Manual Cpm
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: manualCpm
definition: Manual impression based bidding where user pays per thousand impressions.
notation: MANUAL_CPM

Manual Cpv
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: manualCpv
definition: A bidding strategy that pays a configurable amount per video view.
notation: MANUAL_CPV

Maximize Conversions
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: maximizeConversions
definition: A bidding strategy that automatically maximizes number of conversions given a daily budget.
notation: MAXIMIZE_CONVERSIONS

Maximize Conversion Value
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: maximizeConversionValue
definition: An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.
notation: MAXIMIZE_CONVERSION_VALUE

Page One Promoted
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: pageOnePromoted
definition: Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.
notation: PAGE_ONE_PROMOTED

Percent Cpc
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: percentCpc
definition: Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.
notation: PERCENT_CPC

Target Cpa
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: targetCpa
definition: Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
notation: TARGET_CPA

Target Cpc
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: targetCpc
definition: Target CPC is an automated bid strategy that sets bids to help get as many clicks as possible at the target cost-per-click (CPC) you set.
notation: TARGET_CPC

Target Cpm
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: targetCpm
definition: Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.
notation: TARGET_CPM

Target Cpv
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: targetCpv
definition: Target CPV is an automated bidding strategy that sets bids to optimize performance given the average target cost per view.
notation: TARGET_CPV

Target Impression Share
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: targetImpressionShare
definition: An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
notation: TARGET_IMPRESSION_SHARE

Target Outrank Share
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: targetOutrankShare
definition: Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.
notation: TARGET_OUTRANK_SHARE

Target Roas
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: targetRoas
definition: Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).
notation: TARGET_ROAS

Target Spend
type: Concept
in scheme: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
top concept of: ExperimentArmExperimentalPerformanceMaxCampaignSettingsBiddingStrategyType
alternative label: targetSpend
definition: Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
notation: TARGET_SPEND

ExperimentPromoteStatus
type: ConceptScheme
comment: Values Experiment.promoteStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Not Started
has top concept: In Progress
has top concept: Completed
has top concept: Failed
has top concept: Completed With Warning

Unspecified
type: Concept
in scheme: ExperimentPromoteStatus
top concept of: ExperimentPromoteStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ExperimentPromoteStatus
top concept of: ExperimentPromoteStatus
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Not Started
type: Concept
in scheme: ExperimentPromoteStatus
top concept of: ExperimentPromoteStatus
alternative label: notStarted
definition: Action has not started.
notation: NOT_STARTED

In Progress
type: Concept
in scheme: ExperimentPromoteStatus
top concept of: ExperimentPromoteStatus
alternative label: inProgress
definition: Action is in progress.
notation: IN_PROGRESS

Completed
type: Concept
in scheme: ExperimentPromoteStatus
top concept of: ExperimentPromoteStatus
alternative label: completed
definition: Action has completed successfully.
notation: COMPLETED

Failed
type: Concept
in scheme: ExperimentPromoteStatus
top concept of: ExperimentPromoteStatus
alternative label: failed
definition: Action has failed.
notation: FAILED

Completed With Warning
type: Concept
in scheme: ExperimentPromoteStatus
top concept of: ExperimentPromoteStatus
alternative label: completedWithWarning
definition: Action has completed successfully with warnings.
notation: COMPLETED_WITH_WARNING

ExperimentStatus
type: ConceptScheme
comment: Values Experiment.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Halted
has top concept: Promoted
has top concept: Setup
has top concept: Initiated
has top concept: Graduated

Unspecified
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: enabled
definition: The experiment is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: removed
definition: The experiment has been removed.
notation: REMOVED

Halted
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: halted
definition: The experiment has been halted. This status can be set from ENABLED status through API.
notation: HALTED

Promoted
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: promoted
definition: The experiment will be promoted out of experimental status.
notation: PROMOTED

Setup
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: setup
definition: Initial status of the experiment.
notation: SETUP

Initiated
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: initiated
definition: The experiment's campaigns are pending materialization. This status can be set from SETUP status through API.
notation: INITIATED

Graduated
type: Concept
in scheme: ExperimentStatus
top concept of: ExperimentStatus
alternative label: graduated
definition: The experiment has been graduated.
notation: GRADUATED

ExperimentType
type: ConceptScheme
comment: Values Experiment.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Display And Video360
has top concept: Ad Variation
has top concept: Youtube Custom
has top concept: Display Custom
has top concept: Search Custom
has top concept: Display Automated Bidding Strategy
has top concept: Search Automated Bidding Strategy
has top concept: Shopping Automated Bidding Strategy
has top concept: Smart Matching
has top concept: Hotel Custom
has top concept: Optimize Assets
has top concept: Adopt Ai Max
has top concept: Adopt Broad Match Keywords
has top concept: Pmax Replacement Shopping
has top concept: Compare Campaigns
has top concept: Pmax Text Customization Final Url Expansion

Unspecified
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Display And Video360
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: displayAndVideo360
definition: This is a DISPLAY_AND_VIDEO_360 experiment.
notation: DISPLAY_AND_VIDEO_360

Ad Variation
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: adVariation
definition: This is an ad variation experiment.
notation: AD_VARIATION

Youtube Custom
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: youtubeCustom
definition: A custom experiment consisting of Video campaigns.
notation: YOUTUBE_CUSTOM

Display Custom
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: displayCustom
definition: A custom experiment consisting of display campaigns.
notation: DISPLAY_CUSTOM

Search Custom
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: searchCustom
definition: A custom experiment consisting of search campaigns.
notation: SEARCH_CUSTOM

Display Automated Bidding Strategy
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: displayAutomatedBiddingStrategy
definition: An experiment that compares bidding strategies for display campaigns.
notation: DISPLAY_AUTOMATED_BIDDING_STRATEGY

Search Automated Bidding Strategy
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: searchAutomatedBiddingStrategy
definition: An experiment that compares bidding strategies for search campaigns."
notation: SEARCH_AUTOMATED_BIDDING_STRATEGY

Shopping Automated Bidding Strategy
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: shoppingAutomatedBiddingStrategy
definition: An experiment that compares bidding strategies for shopping campaigns.
notation: SHOPPING_AUTOMATED_BIDDING_STRATEGY

Smart Matching
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: smartMatching
definition: DEPRECATED. A smart matching experiment with search campaigns.
notation: SMART_MATCHING

Hotel Custom
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: hotelCustom
definition: A custom experiment consisting of hotel campaigns.
notation: HOTEL_CUSTOM

Optimize Assets
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: optimizeAssets
definition: A custom experiment for optimizing assets.
notation: OPTIMIZE_ASSETS

Adopt Ai Max
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: adoptAiMax
definition: An experiment that tests how AI Max can help you engage more customers with Google AI and broad match keywords.
notation: ADOPT_AI_MAX

Adopt Broad Match Keywords
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: adoptBroadMatchKeywords
definition: An experiment that tests how broad match keywords can impact the number of searches your ads appear in.
notation: ADOPT_BROAD_MATCH_KEYWORDS

Pmax Replacement Shopping
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: pmaxReplacementShopping
definition: An experiment that tests how your Shopping campaigns perform compared to Performance Max.
notation: PMAX_REPLACEMENT_SHOPPING

Compare Campaigns
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: compareCampaigns
definition: An experiment that compares multiple variables across one or more campaigns, tests a mix of campaign types, and more.
notation: COMPARE_CAMPAIGNS

Pmax Text Customization Final Url Expansion
type: Concept
in scheme: ExperimentType
top concept of: ExperimentType
alternative label: pmaxTextCustomizationFinalUrlExpansion
definition: An experiment that tests automatically created assets and lets Google AI send traffic to relevant landing pages and generate text assets to better match search queries.
notation: PMAX_TEXT_CUSTOMIZATION_FINAL_URL_EXPANSION

FinalAppUrlOsType
type: ConceptScheme
comment: Values FinalAppUrl.osType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Ios
has top concept: Android

Unspecified
type: Concept
in scheme: FinalAppUrlOsType
top concept of: FinalAppUrlOsType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FinalAppUrlOsType
top concept of: FinalAppUrlOsType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Ios
type: Concept
in scheme: FinalAppUrlOsType
top concept of: FinalAppUrlOsType
alternative label: ios
definition: The Apple IOS operating system.
notation: IOS

Android
type: Concept
in scheme: FinalAppUrlOsType
top concept of: FinalAppUrlOsType
alternative label: android
definition: The Android operating system.
notation: ANDROID

FinalUrlExpansionAssetViewFieldType
type: ConceptScheme
comment: Values FinalUrlExpansionAssetView.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Headline
has top concept: Description
has top concept: Mandatory Ad Text
has top concept: Marketing Image
has top concept: Media Bundle
has top concept: Youtube Video
has top concept: Book On Google
has top concept: Lead Form
has top concept: Promotion
has top concept: Callout
has top concept: Structured Snippet
has top concept: Sitelink
has top concept: Mobile App
has top concept: Hotel Callout
has top concept: Call
has top concept: Price
has top concept: Long Headline
has top concept: Business Name
has top concept: Square Marketing Image
has top concept: Portrait Marketing Image
has top concept: Logo
has top concept: Landscape Logo
has top concept: Video
has top concept: Call To Action Selection
has top concept: Ad Image
has top concept: Business Logo
has top concept: Hotel Property
has top concept: Demand Gen Carousel Card
has top concept: Business Message
has top concept: Tall Portrait Marketing Image
has top concept: Related Youtube Videos
has top concept: Landing Page Preview
has top concept: Long Description
has top concept: Call To Action
has top concept: Classic Display Image

Unspecified
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Headline
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: headline
definition: The asset is linked for use as a headline.
notation: HEADLINE

Description
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: description
definition: The asset is linked for use as a description.
notation: DESCRIPTION

Mandatory Ad Text
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: mandatoryAdText
definition: The asset is linked for use as mandatory ad text.
notation: MANDATORY_AD_TEXT

Marketing Image
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: marketingImage
definition: The asset is linked for use as a marketing image.
notation: MARKETING_IMAGE

Media Bundle
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: mediaBundle
definition: The asset is linked for use as a media bundle.
notation: MEDIA_BUNDLE

Youtube Video
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: youtubeVideo
definition: The asset is linked for use as a YouTube video.
notation: YOUTUBE_VIDEO

Book On Google
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: bookOnGoogle
definition: The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.
notation: BOOK_ON_GOOGLE

Lead Form
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: leadForm
definition: The asset is linked for use as a Lead Form extension.
notation: LEAD_FORM

Promotion
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: promotion
definition: The asset is linked for use as a Promotion extension.
notation: PROMOTION

Callout
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: callout
definition: The asset is linked for use as a Callout extension.
notation: CALLOUT

Structured Snippet
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: structuredSnippet
definition: The asset is linked for use as a Structured Snippet extension.
notation: STRUCTURED_SNIPPET

Sitelink
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: sitelink
definition: The asset is linked for use as a Sitelink.
notation: SITELINK

Mobile App
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: mobileApp
definition: The asset is linked for use as a Mobile App extension.
notation: MOBILE_APP

Hotel Callout
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: hotelCallout
definition: The asset is linked for use as a Hotel Callout extension.
notation: HOTEL_CALLOUT

Call
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: call
definition: The asset is linked for use as a Call extension.
notation: CALL

Price
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: price
definition: The asset is linked for use as a Price extension.
notation: PRICE

Long Headline
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: longHeadline
definition: The asset is linked for use as a long headline.
notation: LONG_HEADLINE

Business Name
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: businessName
definition: The asset is linked for use as a business name.
notation: BUSINESS_NAME

Square Marketing Image
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: squareMarketingImage
definition: The asset is linked for use as a square marketing image.
notation: SQUARE_MARKETING_IMAGE

Portrait Marketing Image
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: portraitMarketingImage
definition: The asset is linked for use as a portrait marketing image.
notation: PORTRAIT_MARKETING_IMAGE

Logo
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: logo
definition: The asset is linked for use as a logo.
notation: LOGO

Landscape Logo
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: landscapeLogo
definition: The asset is linked for use as a landscape logo.
notation: LANDSCAPE_LOGO

Video
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: video
definition: The asset is linked for use as a non YouTube logo.
notation: VIDEO

Call To Action Selection
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: callToActionSelection
definition: The asset is linked for use to select a call-to-action.
notation: CALL_TO_ACTION_SELECTION

Ad Image
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: adImage
definition: The asset is linked for use to select an ad image.
notation: AD_IMAGE

Business Logo
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: businessLogo
definition: The asset is linked for use as a business logo.
notation: BUSINESS_LOGO

Hotel Property
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: hotelProperty
definition: The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.
notation: HOTEL_PROPERTY

Demand Gen Carousel Card
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: demandGenCarouselCard
definition: The asset is linked for use as a Demand Gen carousel card.
notation: DEMAND_GEN_CAROUSEL_CARD

Business Message
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: businessMessage
definition: The asset is linked for use as a Business Message.
notation: BUSINESS_MESSAGE

Tall Portrait Marketing Image
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: tallPortraitMarketingImage
definition: The asset is linked for use as a tall portrait marketing image.
notation: TALL_PORTRAIT_MARKETING_IMAGE

Related Youtube Videos
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: relatedYoutubeVideos
definition: The asset is linked for use as related YouTube videos.
notation: RELATED_YOUTUBE_VIDEOS

Landing Page Preview
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: landingPagePreview
definition: The asset is linked for use as a landing page preview image.
notation: LANDING_PAGE_PREVIEW

Long Description
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: longDescription
definition: The asset is linked for use as a long description.
notation: LONG_DESCRIPTION

Call To Action
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: callToAction
definition: The asset is linked for use as a call-to-action.
notation: CALL_TO_ACTION

Classic Display Image
type: Concept
in scheme: FinalUrlExpansionAssetViewFieldType
top concept of: FinalUrlExpansionAssetViewFieldType
alternative label: classicDisplayImage
definition: The asset is linked for use as a classic display image.
notation: CLASSIC_DISPLAY_IMAGE

FinalUrlExpansionAssetViewStatus
type: ConceptScheme
comment: Values FinalUrlExpansionAssetView.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed
has top concept: Paused

Unspecified
type: Concept
in scheme: FinalUrlExpansionAssetViewStatus
top concept of: FinalUrlExpansionAssetViewStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FinalUrlExpansionAssetViewStatus
top concept of: FinalUrlExpansionAssetViewStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: FinalUrlExpansionAssetViewStatus
top concept of: FinalUrlExpansionAssetViewStatus
alternative label: enabled
definition: Asset link is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: FinalUrlExpansionAssetViewStatus
top concept of: FinalUrlExpansionAssetViewStatus
alternative label: removed
definition: Asset link has been removed.
notation: REMOVED

Paused
type: Concept
in scheme: FinalUrlExpansionAssetViewStatus
top concept of: FinalUrlExpansionAssetViewStatus
alternative label: paused
definition: Asset link is paused.
notation: PAUSED

FixedCpmGoal
type: ConceptScheme
comment: Values FixedCpm.goal accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Reach
has top concept: Target Frequency

Unspecified
type: Concept
in scheme: FixedCpmGoal
top concept of: FixedCpmGoal
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FixedCpmGoal
top concept of: FixedCpmGoal
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Reach
type: Concept
in scheme: FixedCpmGoal
top concept of: FixedCpmGoal
alternative label: reach
definition: Maximize reach, that is the number of users who saw the ads in this campaign.
notation: REACH

Target Frequency
type: Concept
in scheme: FixedCpmGoal
top concept of: FixedCpmGoal
alternative label: targetFrequency
definition: Target Frequency CPM bidder. Optimize bidding to reach a single user with the requested frequency.
notation: TARGET_FREQUENCY

FixedCpmTargetFrequencyGoalInfoTimeUnit
type: ConceptScheme
comment: Values FixedCpmTargetFrequencyGoalInfo.timeUnit accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Monthly

Unspecified
type: Concept
in scheme: FixedCpmTargetFrequencyGoalInfoTimeUnit
top concept of: FixedCpmTargetFrequencyGoalInfoTimeUnit
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FixedCpmTargetFrequencyGoalInfoTimeUnit
top concept of: FixedCpmTargetFrequencyGoalInfoTimeUnit
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Monthly
type: Concept
in scheme: FixedCpmTargetFrequencyGoalInfoTimeUnit
top concept of: FixedCpmTargetFrequencyGoalInfoTimeUnit
alternative label: monthly
definition: Optimize bidding to reach target frequency in 30 days.
notation: MONTHLY

FlexibleRuleUserListInfoInclusiveRuleOperator
type: ConceptScheme
comment: Values FlexibleRuleUserListInfo.inclusiveRuleOperator accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: And
has top concept: Or

Unspecified
type: Concept
in scheme: FlexibleRuleUserListInfoInclusiveRuleOperator
top concept of: FlexibleRuleUserListInfoInclusiveRuleOperator
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FlexibleRuleUserListInfoInclusiveRuleOperator
top concept of: FlexibleRuleUserListInfoInclusiveRuleOperator
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

And
type: Concept
in scheme: FlexibleRuleUserListInfoInclusiveRuleOperator
top concept of: FlexibleRuleUserListInfoInclusiveRuleOperator
alternative label: and
definition: A AND B.
notation: AND

Or
type: Concept
in scheme: FlexibleRuleUserListInfoInclusiveRuleOperator
top concept of: FlexibleRuleUserListInfoInclusiveRuleOperator
alternative label: or
definition: A OR B.
notation: OR

FrequencyCapKeyEventType
type: ConceptScheme
comment: Values FrequencyCapKey.eventType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Impression
has top concept: Video View

Unspecified
type: Concept
in scheme: FrequencyCapKeyEventType
top concept of: FrequencyCapKeyEventType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FrequencyCapKeyEventType
top concept of: FrequencyCapKeyEventType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Impression
type: Concept
in scheme: FrequencyCapKeyEventType
top concept of: FrequencyCapKeyEventType
alternative label: impression
definition: The cap applies on ad impressions.
notation: IMPRESSION

Video View
type: Concept
in scheme: FrequencyCapKeyEventType
top concept of: FrequencyCapKeyEventType
alternative label: videoView
definition: The cap applies on video ad views.
notation: VIDEO_VIEW

FrequencyCapKeyLevel
type: ConceptScheme
comment: Values FrequencyCapKey.level accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Ad Group Ad
has top concept: Ad Group
has top concept: Campaign

Unspecified
type: Concept
in scheme: FrequencyCapKeyLevel
top concept of: FrequencyCapKeyLevel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FrequencyCapKeyLevel
top concept of: FrequencyCapKeyLevel
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Ad Group Ad
type: Concept
in scheme: FrequencyCapKeyLevel
top concept of: FrequencyCapKeyLevel
alternative label: adGroupAd
definition: The cap is applied at the ad group ad level.
notation: AD_GROUP_AD

Ad Group
type: Concept
in scheme: FrequencyCapKeyLevel
top concept of: FrequencyCapKeyLevel
alternative label: adGroup
definition: The cap is applied at the ad group level.
notation: AD_GROUP

Campaign
type: Concept
in scheme: FrequencyCapKeyLevel
top concept of: FrequencyCapKeyLevel
alternative label: campaign
definition: The cap is applied at the campaign level.
notation: CAMPAIGN

FrequencyCapKeyTimeUnit
type: ConceptScheme
comment: Values FrequencyCapKey.timeUnit accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Day
has top concept: Week
has top concept: Month

Unspecified
type: Concept
in scheme: FrequencyCapKeyTimeUnit
top concept of: FrequencyCapKeyTimeUnit
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: FrequencyCapKeyTimeUnit
top concept of: FrequencyCapKeyTimeUnit
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Day
type: Concept
in scheme: FrequencyCapKeyTimeUnit
top concept of: FrequencyCapKeyTimeUnit
alternative label: day
definition: The cap would define limit per one day.
notation: DAY

Week
type: Concept
in scheme: FrequencyCapKeyTimeUnit
top concept of: FrequencyCapKeyTimeUnit
alternative label: week
definition: The cap would define limit per one week.
notation: WEEK

Month
type: Concept
in scheme: FrequencyCapKeyTimeUnit
top concept of: FrequencyCapKeyTimeUnit
alternative label: month
definition: The cap would define limit per one month.
notation: MONTH

GenderDimensionGenders
type: ConceptScheme
comment: Values GenderDimension.genders accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Male
has top concept: Female
has top concept: Undetermined

Unspecified
type: Concept
in scheme: GenderDimensionGenders
top concept of: GenderDimensionGenders
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GenderDimensionGenders
top concept of: GenderDimensionGenders
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Male
type: Concept
in scheme: GenderDimensionGenders
top concept of: GenderDimensionGenders
alternative label: male
definition: Male.
notation: MALE

Female
type: Concept
in scheme: GenderDimensionGenders
top concept of: GenderDimensionGenders
alternative label: female
definition: Female.
notation: FEMALE

Undetermined
type: Concept
in scheme: GenderDimensionGenders
top concept of: GenderDimensionGenders
alternative label: undetermined
definition: Undetermined gender.
notation: UNDETERMINED

GenderInfoType
type: ConceptScheme
comment: Values GenderInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Male
has top concept: Female
has top concept: Undetermined

Unspecified
type: Concept
in scheme: GenderInfoType
top concept of: GenderInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GenderInfoType
top concept of: GenderInfoType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Male
type: Concept
in scheme: GenderInfoType
top concept of: GenderInfoType
alternative label: male
definition: Male.
notation: MALE

Female
type: Concept
in scheme: GenderInfoType
top concept of: GenderInfoType
alternative label: female
definition: Female.
notation: FEMALE

Undetermined
type: Concept
in scheme: GenderInfoType
top concept of: GenderInfoType
alternative label: undetermined
definition: Undetermined gender.
notation: UNDETERMINED

GeoTargetConstantStatus
type: ConceptScheme
comment: Values GeoTargetConstant.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removal Planned

Unspecified
type: Concept
in scheme: GeoTargetConstantStatus
top concept of: GeoTargetConstantStatus
alternative label: unspecified
definition: No value has been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GeoTargetConstantStatus
top concept of: GeoTargetConstantStatus
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Enabled
type: Concept
in scheme: GeoTargetConstantStatus
top concept of: GeoTargetConstantStatus
alternative label: enabled
definition: The geo target constant is valid.
notation: ENABLED

Removal Planned
type: Concept
in scheme: GeoTargetConstantStatus
top concept of: GeoTargetConstantStatus
alternative label: removalPlanned
definition: The geo target constant is obsolete and will be removed.
notation: REMOVAL_PLANNED

GeographicViewLocationType
type: ConceptScheme
comment: Values GeographicView.locationType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Area Of Interest
has top concept: Location Of Presence

Unspecified
type: Concept
in scheme: GeographicViewLocationType
top concept of: GeographicViewLocationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GeographicViewLocationType
top concept of: GeographicViewLocationType
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Area Of Interest
type: Concept
in scheme: GeographicViewLocationType
top concept of: GeographicViewLocationType
alternative label: areaOfInterest
definition: Location the user is interested in while making the query.
notation: AREA_OF_INTEREST

Location Of Presence
type: Concept
in scheme: GeographicViewLocationType
top concept of: GeographicViewLocationType
alternative label: locationOfPresence
definition: Location of the user issuing the query.
notation: LOCATION_OF_PRESENCE

GoalGoalType
type: ConceptScheme
comment: Values Goal.goalType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer Retention

Unspecified
type: Concept
in scheme: GoalGoalType
top concept of: GoalGoalType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GoalGoalType
top concept of: GoalGoalType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Customer Retention
type: Concept
in scheme: GoalGoalType
top concept of: GoalGoalType
alternative label: customerRetention
definition: Retention goal, which allows advertisers to optimize campaigns to win back lapsed customers. (https://support.google.com/google-ads/answer/14792043?hl=en)
notation: CUSTOMER_RETENTION

GoalOptimizationEligibility
type: ConceptScheme
comment: Values Goal.optimizationEligibility accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Eligible
has top concept: Ineligible

Unspecified
type: Concept
in scheme: GoalOptimizationEligibility
top concept of: GoalOptimizationEligibility
alternative label: unspecified
definition: The goal optimization status has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GoalOptimizationEligibility
top concept of: GoalOptimizationEligibility
alternative label: unknown
definition: The goal optimization status is not known in this version.
notation: UNKNOWN

Eligible
type: Concept
in scheme: GoalOptimizationEligibility
top concept of: GoalOptimizationEligibility
alternative label: eligible
definition: The goal is eligible for campaign optimization.
notation: ELIGIBLE

Ineligible
type: Concept
in scheme: GoalOptimizationEligibility
top concept of: GoalOptimizationEligibility
alternative label: ineligible
definition: The goal is not eligible for campaign optimization.
notation: INELIGIBLE

GranularInsuranceStatusVerificationStatus
type: ConceptScheme
comment: Values GranularInsuranceStatus.verificationStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Needs Review
has top concept: Failed
has top concept: Passed
has top concept: Not Applicable
has top concept: No Submission
has top concept: Partial Submission
has top concept: Pending Escalation

Unspecified
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: unknown
definition: Unknown verification status.
notation: UNKNOWN

Needs Review
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: needsReview
definition: Verification has started, but has not finished.
notation: NEEDS_REVIEW

Failed
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: failed
definition: Verification has failed.
notation: FAILED

Passed
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: passed
definition: Verification has passed.
notation: PASSED

Not Applicable
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: notApplicable
definition: Verification is not applicable.
notation: NOT_APPLICABLE

No Submission
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: noSubmission
definition: Verification is required but pending submission.
notation: NO_SUBMISSION

Partial Submission
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: partialSubmission
definition: Not all required verification has been submitted.
notation: PARTIAL_SUBMISSION

Pending Escalation
type: Concept
in scheme: GranularInsuranceStatusVerificationStatus
top concept of: GranularInsuranceStatusVerificationStatus
alternative label: pendingEscalation
definition: Verification needs review by Local Services Ads Ops Specialist.
notation: PENDING_ESCALATION

GranularLicenseStatusVerificationStatus
type: ConceptScheme
comment: Values GranularLicenseStatus.verificationStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Needs Review
has top concept: Failed
has top concept: Passed
has top concept: Not Applicable
has top concept: No Submission
has top concept: Partial Submission
has top concept: Pending Escalation

Unspecified
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: unknown
definition: Unknown verification status.
notation: UNKNOWN

Needs Review
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: needsReview
definition: Verification has started, but has not finished.
notation: NEEDS_REVIEW

Failed
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: failed
definition: Verification has failed.
notation: FAILED

Passed
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: passed
definition: Verification has passed.
notation: PASSED

Not Applicable
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: notApplicable
definition: Verification is not applicable.
notation: NOT_APPLICABLE

No Submission
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: noSubmission
definition: Verification is required but pending submission.
notation: NO_SUBMISSION

Partial Submission
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: partialSubmission
definition: Not all required verification has been submitted.
notation: PARTIAL_SUBMISSION

Pending Escalation
type: Concept
in scheme: GranularLicenseStatusVerificationStatus
top concept of: GranularLicenseStatusVerificationStatus
alternative label: pendingEscalation
definition: Verification needs review by Local Services Ads Ops Specialist.
notation: PENDING_ESCALATION

GroupContentSuitabilityPlacementViewPlacementType
type: ConceptScheme
comment: Values GroupContentSuitabilityPlacementView.placementType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Website
has top concept: Mobile App Category
has top concept: Mobile Application
has top concept: Youtube Video
has top concept: Youtube Channel
has top concept: Google Products

Unspecified
type: Concept
in scheme: GroupContentSuitabilityPlacementViewPlacementType
top concept of: GroupContentSuitabilityPlacementViewPlacementType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GroupContentSuitabilityPlacementViewPlacementType
top concept of: GroupContentSuitabilityPlacementViewPlacementType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Website
type: Concept
in scheme: GroupContentSuitabilityPlacementViewPlacementType
top concept of: GroupContentSuitabilityPlacementViewPlacementType
alternative label: website
definition: Websites(for example, 'www.flowers4sale.com').
notation: WEBSITE

Mobile App Category
type: Concept
in scheme: GroupContentSuitabilityPlacementViewPlacementType
top concept of: GroupContentSuitabilityPlacementViewPlacementType
alternative label: mobileAppCategory
definition: Mobile application categories(for example, 'Games').
notation: MOBILE_APP_CATEGORY

Mobile Application
type: Concept
in scheme: GroupContentSuitabilityPlacementViewPlacementType
top concept of: GroupContentSuitabilityPlacementViewPlacementType
alternative label: mobileApplication
definition: mobile applications(for example, 'mobileapp::2-com.whatsthewordanswers').
notation: MOBILE_APPLICATION

Youtube Video
type: Concept
in scheme: GroupContentSuitabilityPlacementViewPlacementType
top concept of: GroupContentSuitabilityPlacementViewPlacementType
alternative label: youtubeVideo
definition: YouTube videos(for example, 'youtube.com/video/wtLJPvx7-ys').
notation: YOUTUBE_VIDEO

Youtube Channel
type: Concept
in scheme: GroupContentSuitabilityPlacementViewPlacementType
top concept of: GroupContentSuitabilityPlacementViewPlacementType
alternative label: youtubeChannel
definition: YouTube channels(for example, 'youtube.com::L8ZULXASCc1I_oaOT0NaOQ').
notation: YOUTUBE_CHANNEL

Google Products
type: Concept
in scheme: GroupContentSuitabilityPlacementViewPlacementType
top concept of: GroupContentSuitabilityPlacementViewPlacementType
alternative label: googleProducts
definition: Surfaces owned and operated by Google(for example, 'tv.google.com').
notation: GOOGLE_PRODUCTS

GroupPlacementViewPlacementType
type: ConceptScheme
comment: Values GroupPlacementView.placementType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Website
has top concept: Mobile App Category
has top concept: Mobile Application
has top concept: Youtube Video
has top concept: Youtube Channel
has top concept: Google Products

Unspecified
type: Concept
in scheme: GroupPlacementViewPlacementType
top concept of: GroupPlacementViewPlacementType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: GroupPlacementViewPlacementType
top concept of: GroupPlacementViewPlacementType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Website
type: Concept
in scheme: GroupPlacementViewPlacementType
top concept of: GroupPlacementViewPlacementType
alternative label: website
definition: Websites(for example, 'www.flowers4sale.com').
notation: WEBSITE

Mobile App Category
type: Concept
in scheme: GroupPlacementViewPlacementType
top concept of: GroupPlacementViewPlacementType
alternative label: mobileAppCategory
definition: Mobile application categories(for example, 'Games').
notation: MOBILE_APP_CATEGORY

Mobile Application
type: Concept
in scheme: GroupPlacementViewPlacementType
top concept of: GroupPlacementViewPlacementType
alternative label: mobileApplication
definition: mobile applications(for example, 'mobileapp::2-com.whatsthewordanswers').
notation: MOBILE_APPLICATION

Youtube Video
type: Concept
in scheme: GroupPlacementViewPlacementType
top concept of: GroupPlacementViewPlacementType
alternative label: youtubeVideo
definition: YouTube videos(for example, 'youtube.com/video/wtLJPvx7-ys').
notation: YOUTUBE_VIDEO

Youtube Channel
type: Concept
in scheme: GroupPlacementViewPlacementType
top concept of: GroupPlacementViewPlacementType
alternative label: youtubeChannel
definition: YouTube channels(for example, 'youtube.com::L8ZULXASCc1I_oaOT0NaOQ').
notation: YOUTUBE_CHANNEL

Google Products
type: Concept
in scheme: GroupPlacementViewPlacementType
top concept of: GroupPlacementViewPlacementType
alternative label: googleProducts
definition: Surfaces owned and operated by Google(for example, 'tv.google.com').
notation: GOOGLE_PRODUCTS

HotelCheckInDayInfoDayOfWeek
type: ConceptScheme
comment: Values HotelCheckInDayInfo.dayOfWeek accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Monday
has top concept: Tuesday
has top concept: Wednesday
has top concept: Thursday
has top concept: Friday
has top concept: Saturday
has top concept: Sunday

Unspecified
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Monday
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: monday
definition: Monday.
notation: MONDAY

Tuesday
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: tuesday
definition: Tuesday.
notation: TUESDAY

Wednesday
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: wednesday
definition: Wednesday.
notation: WEDNESDAY

Thursday
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: thursday
definition: Thursday.
notation: THURSDAY

Friday
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: friday
definition: Friday.
notation: FRIDAY

Saturday
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: saturday
definition: Saturday.
notation: SATURDAY

Sunday
type: Concept
in scheme: HotelCheckInDayInfoDayOfWeek
top concept of: HotelCheckInDayInfoDayOfWeek
alternative label: sunday
definition: Sunday.
notation: SUNDAY

HotelDateSelectionTypeInfoType
type: ConceptScheme
comment: Values HotelDateSelectionTypeInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Default Selection
has top concept: User Selected

Unspecified
type: Concept
in scheme: HotelDateSelectionTypeInfoType
top concept of: HotelDateSelectionTypeInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: HotelDateSelectionTypeInfoType
top concept of: HotelDateSelectionTypeInfoType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Default Selection
type: Concept
in scheme: HotelDateSelectionTypeInfoType
top concept of: HotelDateSelectionTypeInfoType
alternative label: defaultSelection
definition: Dates selected by default.
notation: DEFAULT_SELECTION

User Selected
type: Concept
in scheme: HotelDateSelectionTypeInfoType
top concept of: HotelDateSelectionTypeInfoType
alternative label: userSelected
definition: Dates selected by the user.
notation: USER_SELECTED

HotelReconciliationStatus
type: ConceptScheme
comment: Values HotelReconciliation.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Reservation Enabled
has top concept: Reconciliation Needed
has top concept: Reconciled
has top concept: Canceled

Unspecified
type: Concept
in scheme: HotelReconciliationStatus
top concept of: HotelReconciliationStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: HotelReconciliationStatus
top concept of: HotelReconciliationStatus
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Reservation Enabled
type: Concept
in scheme: HotelReconciliationStatus
top concept of: HotelReconciliationStatus
alternative label: reservationEnabled
definition: Bookings are for a future date, or a stay is underway but the check-out date hasn't passed. An active reservation can't be reconciled.
notation: RESERVATION_ENABLED

Reconciliation Needed
type: Concept
in scheme: HotelReconciliationStatus
top concept of: HotelReconciliationStatus
alternative label: reconciliationNeeded
definition: Check-out has already taken place, or the booked dates have passed without cancellation. Bookings that are not reconciled within 45 days of the check-out date are billed based on the original booking price.
notation: RECONCILIATION_NEEDED

Reconciled
type: Concept
in scheme: HotelReconciliationStatus
top concept of: HotelReconciliationStatus
alternative label: reconciled
definition: These bookings have been reconciled. Reconciled bookings are billed 45 days after the check-out date.
notation: RECONCILED

Canceled
type: Concept
in scheme: HotelReconciliationStatus
top concept of: HotelReconciliationStatus
alternative label: canceled
definition: This booking was marked as canceled. Canceled stays with a value greater than zero (due to minimum stay rules or cancellation fees) are billed 45 days after the check-out date.
notation: CANCELED

HouseholdIncomeDimensionIncomeRanges
type: ConceptScheme
comment: Values HouseholdIncomeDimension.incomeRanges accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Income Range050
has top concept: Income Range5060
has top concept: Income Range6070
has top concept: Income Range7080
has top concept: Income Range8090
has top concept: Income Range90Up
has top concept: Income Range Undetermined

Unspecified
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Income Range050
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: incomeRange050
definition: 0%-50%.
notation: INCOME_RANGE_0_50

Income Range5060
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: incomeRange5060
definition: 50% to 60%.
notation: INCOME_RANGE_50_60

Income Range6070
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: incomeRange6070
definition: 60% to 70%.
notation: INCOME_RANGE_60_70

Income Range7080
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: incomeRange7080
definition: 70% to 80%.
notation: INCOME_RANGE_70_80

Income Range8090
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: incomeRange8090
definition: 80% to 90%.
notation: INCOME_RANGE_80_90

Income Range90Up
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: incomeRange90Up
definition: Greater than 90%.
notation: INCOME_RANGE_90_UP

Income Range Undetermined
type: Concept
in scheme: HouseholdIncomeDimensionIncomeRanges
top concept of: HouseholdIncomeDimensionIncomeRanges
alternative label: incomeRangeUndetermined
definition: Undetermined income range.
notation: INCOME_RANGE_UNDETERMINED

ImageAdInfoMimeType
type: ConceptScheme
comment: Values ImageAdInfo.mimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Image Jpeg
has top concept: Image Gif
has top concept: Image Png
has top concept: Flash
has top concept: Text Html
has top concept: Pdf
has top concept: Msword
has top concept: Msexcel
has top concept: Rtf
has top concept: Audio Wav
has top concept: Audio Mp3
has top concept: Html5Ad Zip

Unspecified
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: unspecified
definition: The mime type has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Image Jpeg
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: imageJpeg
definition: MIME type of image/jpeg.
notation: IMAGE_JPEG

Image Gif
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: imageGif
definition: MIME type of image/gif.
notation: IMAGE_GIF

Image Png
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: imagePng
definition: MIME type of image/png.
notation: IMAGE_PNG

Flash
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: flash
definition: MIME type of application/x-shockwave-flash.
notation: FLASH

Text Html
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: textHtml
definition: MIME type of text/html.
notation: TEXT_HTML

Pdf
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: pdf
definition: MIME type of application/pdf.
notation: PDF

Msword
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: msword
definition: MIME type of application/msword.
notation: MSWORD

Msexcel
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: msexcel
definition: MIME type of application/vnd.ms-excel.
notation: MSEXCEL

Rtf
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: rtf
definition: MIME type of application/rtf.
notation: RTF

Audio Wav
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: audioWav
definition: MIME type of audio/wav.
notation: AUDIO_WAV

Audio Mp3
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: audioMp3
definition: MIME type of audio/mp3.
notation: AUDIO_MP3

Html5Ad Zip
type: Concept
in scheme: ImageAdInfoMimeType
top concept of: ImageAdInfoMimeType
alternative label: html5AdZip
definition: MIME type of application/x-html5-ad-zip.
notation: HTML5_AD_ZIP

ImageAssetMimeType
type: ConceptScheme
comment: Values ImageAsset.mimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Image Jpeg
has top concept: Image Gif
has top concept: Image Png
has top concept: Flash
has top concept: Text Html
has top concept: Pdf
has top concept: Msword
has top concept: Msexcel
has top concept: Rtf
has top concept: Audio Wav
has top concept: Audio Mp3
has top concept: Html5Ad Zip

Unspecified
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: unspecified
definition: The mime type has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Image Jpeg
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: imageJpeg
definition: MIME type of image/jpeg.
notation: IMAGE_JPEG

Image Gif
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: imageGif
definition: MIME type of image/gif.
notation: IMAGE_GIF

Image Png
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: imagePng
definition: MIME type of image/png.
notation: IMAGE_PNG

Flash
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: flash
definition: MIME type of application/x-shockwave-flash.
notation: FLASH

Text Html
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: textHtml
definition: MIME type of text/html.
notation: TEXT_HTML

Pdf
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: pdf
definition: MIME type of application/pdf.
notation: PDF

Msword
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: msword
definition: MIME type of application/msword.
notation: MSWORD

Msexcel
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: msexcel
definition: MIME type of application/vnd.ms-excel.
notation: MSEXCEL

Rtf
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: rtf
definition: MIME type of application/rtf.
notation: RTF

Audio Wav
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: audioWav
definition: MIME type of audio/wav.
notation: AUDIO_WAV

Audio Mp3
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: audioMp3
definition: MIME type of audio/mp3.
notation: AUDIO_MP3

Html5Ad Zip
type: Concept
in scheme: ImageAssetMimeType
top concept of: ImageAssetMimeType
alternative label: html5AdZip
definition: MIME type of application/x-html5-ad-zip.
notation: HTML5_AD_ZIP

InFeedVideoAdInfoThumbnail
type: ConceptScheme
comment: Values InFeedVideoAdInfo.thumbnail accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Default Thumbnail
has top concept: Thumbnail1
has top concept: Thumbnail2
has top concept: Thumbnail3

Unspecified
type: Concept
in scheme: InFeedVideoAdInfoThumbnail
top concept of: InFeedVideoAdInfoThumbnail
alternative label: unspecified
definition: The type has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: InFeedVideoAdInfoThumbnail
top concept of: InFeedVideoAdInfoThumbnail
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Default Thumbnail
type: Concept
in scheme: InFeedVideoAdInfoThumbnail
top concept of: InFeedVideoAdInfoThumbnail
alternative label: defaultThumbnail
definition: The default thumbnail. Can be auto-generated or user-uploaded.
notation: DEFAULT_THUMBNAIL

Thumbnail1
type: Concept
in scheme: InFeedVideoAdInfoThumbnail
top concept of: InFeedVideoAdInfoThumbnail
alternative label: thumbnail1
definition: Thumbnail 1, generated from the video.
notation: THUMBNAIL_1

Thumbnail2
type: Concept
in scheme: InFeedVideoAdInfoThumbnail
top concept of: InFeedVideoAdInfoThumbnail
alternative label: thumbnail2
definition: Thumbnail 2, generated from the video.
notation: THUMBNAIL_2

Thumbnail3
type: Concept
in scheme: InFeedVideoAdInfoThumbnail
top concept of: InFeedVideoAdInfoThumbnail
alternative label: thumbnail3
definition: Thumbnail 3, generated from the video.
notation: THUMBNAIL_3

IncomeRangeInfoType
type: ConceptScheme
comment: Values IncomeRangeInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Income Range050
has top concept: Income Range5060
has top concept: Income Range6070
has top concept: Income Range7080
has top concept: Income Range8090
has top concept: Income Range90Up
has top concept: Income Range Undetermined

Unspecified
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Income Range050
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: incomeRange050
definition: 0%-50%.
notation: INCOME_RANGE_0_50

Income Range5060
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: incomeRange5060
definition: 50% to 60%.
notation: INCOME_RANGE_50_60

Income Range6070
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: incomeRange6070
definition: 60% to 70%.
notation: INCOME_RANGE_60_70

Income Range7080
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: incomeRange7080
definition: 70% to 80%.
notation: INCOME_RANGE_70_80

Income Range8090
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: incomeRange8090
definition: 80% to 90%.
notation: INCOME_RANGE_80_90

Income Range90Up
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: incomeRange90Up
definition: Greater than 90%.
notation: INCOME_RANGE_90_UP

Income Range Undetermined
type: Concept
in scheme: IncomeRangeInfoType
top concept of: IncomeRangeInfoType
alternative label: incomeRangeUndetermined
definition: Undetermined income range.
notation: INCOME_RANGE_UNDETERMINED

InsuranceVerificationArtifactRejectionReason
type: ConceptScheme
comment: Values InsuranceVerificationArtifact.rejectionReason accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Business Name Mismatch
has top concept: Insurance Amount Insufficient
has top concept: Expired
has top concept: No Signature
has top concept: No Policy Number
has top concept: No Commercial General Liability
has top concept: Editable Format
has top concept: Category Mismatch
has top concept: Missing Expiration Date
has top concept: Poor Quality
has top concept: Potentially Edited
has top concept: Wrong Document Type
has top concept: Non Final
has top concept: Other

Unspecified
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Business Name Mismatch
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: businessNameMismatch
definition: Business name doesn't match business name for the Local Services Ad.
notation: BUSINESS_NAME_MISMATCH

Insurance Amount Insufficient
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: insuranceAmountInsufficient
definition: Insurance amount doesn't meet requirement listed in the legal summaries documentation for that geographic + category ID combination.
notation: INSURANCE_AMOUNT_INSUFFICIENT

Expired
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: expired
definition: Insurance document is expired.
notation: EXPIRED

No Signature
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: noSignature
definition: Insurance document is missing a signature.
notation: NO_SIGNATURE

No Policy Number
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: noPolicyNumber
definition: Insurance document is missing a policy number.
notation: NO_POLICY_NUMBER

No Commercial General Liability
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: noCommercialGeneralLiability
definition: Commercial General Liability(CGL) box is not marked in the insurance document.
notation: NO_COMMERCIAL_GENERAL_LIABILITY

Editable Format
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: editableFormat
definition: Insurance document is in an editable format.
notation: EDITABLE_FORMAT

Category Mismatch
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: categoryMismatch
definition: Insurance document does not cover insurance for a particular category.
notation: CATEGORY_MISMATCH

Missing Expiration Date
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: missingExpirationDate
definition: Insurance document is missing an expiration date.
notation: MISSING_EXPIRATION_DATE

Poor Quality
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: poorQuality
definition: Insurance document is poor quality - blurry images, illegible, etc...
notation: POOR_QUALITY

Potentially Edited
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: potentiallyEdited
definition: Insurance document is suspected of being edited.
notation: POTENTIALLY_EDITED

Wrong Document Type
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: wrongDocumentType
definition: Insurance document not accepted. For example, documents of insurance proposals, but missing coverages are not accepted.
notation: WRONG_DOCUMENT_TYPE

Non Final
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: nonFinal
definition: Insurance document is not final.
notation: NON_FINAL

Other
type: Concept
in scheme: InsuranceVerificationArtifactRejectionReason
top concept of: InsuranceVerificationArtifactRejectionReason
alternative label: other
definition: Insurance document has another flaw not listed explicitly.
notation: OTHER

InteractionTypeInfoType
type: ConceptScheme
comment: Values InteractionTypeInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Calls

Unspecified
type: Concept
in scheme: InteractionTypeInfoType
top concept of: InteractionTypeInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: InteractionTypeInfoType
top concept of: InteractionTypeInfoType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Calls
type: Concept
in scheme: InteractionTypeInfoType
top concept of: InteractionTypeInfoType
alternative label: calls
definition: Calls.
notation: CALLS

KeywordInfoMatchType
type: ConceptScheme
comment: Values KeywordInfo.matchType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Exact
has top concept: Phrase
has top concept: Broad

Unspecified
type: Concept
in scheme: KeywordInfoMatchType
top concept of: KeywordInfoMatchType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: KeywordInfoMatchType
top concept of: KeywordInfoMatchType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Exact
type: Concept
in scheme: KeywordInfoMatchType
top concept of: KeywordInfoMatchType
alternative label: exact
definition: Exact match.
notation: EXACT

Phrase
type: Concept
in scheme: KeywordInfoMatchType
top concept of: KeywordInfoMatchType
alternative label: phrase
definition: Phrase match.
notation: PHRASE

Broad
type: Concept
in scheme: KeywordInfoMatchType
top concept of: KeywordInfoMatchType
alternative label: broad
definition: Broad match.
notation: BROAD

KeywordPlanAdGroupKeywordMatchType
type: ConceptScheme
comment: Values KeywordPlanAdGroupKeyword.matchType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Exact
has top concept: Phrase
has top concept: Broad

Unspecified
type: Concept
in scheme: KeywordPlanAdGroupKeywordMatchType
top concept of: KeywordPlanAdGroupKeywordMatchType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: KeywordPlanAdGroupKeywordMatchType
top concept of: KeywordPlanAdGroupKeywordMatchType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Exact
type: Concept
in scheme: KeywordPlanAdGroupKeywordMatchType
top concept of: KeywordPlanAdGroupKeywordMatchType
alternative label: exact
definition: Exact match.
notation: EXACT

Phrase
type: Concept
in scheme: KeywordPlanAdGroupKeywordMatchType
top concept of: KeywordPlanAdGroupKeywordMatchType
alternative label: phrase
definition: Phrase match.
notation: PHRASE

Broad
type: Concept
in scheme: KeywordPlanAdGroupKeywordMatchType
top concept of: KeywordPlanAdGroupKeywordMatchType
alternative label: broad
definition: Broad match.
notation: BROAD

KeywordPlanCampaignKeywordMatchType
type: ConceptScheme
comment: Values KeywordPlanCampaignKeyword.matchType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Exact
has top concept: Phrase
has top concept: Broad

Unspecified
type: Concept
in scheme: KeywordPlanCampaignKeywordMatchType
top concept of: KeywordPlanCampaignKeywordMatchType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: KeywordPlanCampaignKeywordMatchType
top concept of: KeywordPlanCampaignKeywordMatchType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Exact
type: Concept
in scheme: KeywordPlanCampaignKeywordMatchType
top concept of: KeywordPlanCampaignKeywordMatchType
alternative label: exact
definition: Exact match.
notation: EXACT

Phrase
type: Concept
in scheme: KeywordPlanCampaignKeywordMatchType
top concept of: KeywordPlanCampaignKeywordMatchType
alternative label: phrase
definition: Phrase match.
notation: PHRASE

Broad
type: Concept
in scheme: KeywordPlanCampaignKeywordMatchType
top concept of: KeywordPlanCampaignKeywordMatchType
alternative label: broad
definition: Broad match.
notation: BROAD

KeywordPlanCampaignKeywordPlanNetwork
type: ConceptScheme
comment: Values KeywordPlanCampaign.keywordPlanNetwork accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Google Search
has top concept: Google Search And Partners

Unspecified
type: Concept
in scheme: KeywordPlanCampaignKeywordPlanNetwork
top concept of: KeywordPlanCampaignKeywordPlanNetwork
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: KeywordPlanCampaignKeywordPlanNetwork
top concept of: KeywordPlanCampaignKeywordPlanNetwork
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Google Search
type: Concept
in scheme: KeywordPlanCampaignKeywordPlanNetwork
top concept of: KeywordPlanCampaignKeywordPlanNetwork
alternative label: googleSearch
definition: Google Search.
notation: GOOGLE_SEARCH

Google Search And Partners
type: Concept
in scheme: KeywordPlanCampaignKeywordPlanNetwork
top concept of: KeywordPlanCampaignKeywordPlanNetwork
alternative label: googleSearchAndPartners
definition: Google Search + Search partners.
notation: GOOGLE_SEARCH_AND_PARTNERS

KeywordPlanForecastPeriodDateInterval
type: ConceptScheme
comment: Values KeywordPlanForecastPeriod.dateInterval accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Next Week
has top concept: Next Month
has top concept: Next Quarter

Unspecified
type: Concept
in scheme: KeywordPlanForecastPeriodDateInterval
top concept of: KeywordPlanForecastPeriodDateInterval
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: KeywordPlanForecastPeriodDateInterval
top concept of: KeywordPlanForecastPeriodDateInterval
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Next Week
type: Concept
in scheme: KeywordPlanForecastPeriodDateInterval
top concept of: KeywordPlanForecastPeriodDateInterval
alternative label: nextWeek
definition: The next week date range for keyword plan. The next week is based on the default locale of the user's account and is mostly SUN-SAT or MON-SUN. This can be different from next-7 days.
notation: NEXT_WEEK

Next Month
type: Concept
in scheme: KeywordPlanForecastPeriodDateInterval
top concept of: KeywordPlanForecastPeriodDateInterval
alternative label: nextMonth
definition: The next month date range for keyword plan.
notation: NEXT_MONTH

Next Quarter
type: Concept
in scheme: KeywordPlanForecastPeriodDateInterval
top concept of: KeywordPlanForecastPeriodDateInterval
alternative label: nextQuarter
definition: The next quarter date range for keyword plan.
notation: NEXT_QUARTER

LabelStatus
type: ConceptScheme
comment: Values Label.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: LabelStatus
top concept of: LabelStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LabelStatus
top concept of: LabelStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: LabelStatus
top concept of: LabelStatus
alternative label: enabled
definition: Label is enabled.
notation: ENABLED

Removed
type: Concept
in scheme: LabelStatus
top concept of: LabelStatus
alternative label: removed
definition: Label is removed.
notation: REMOVED

LeadFormAssetCallToActionType
type: ConceptScheme
comment: Values LeadFormAsset.callToActionType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Learn More
has top concept: Get Quote
has top concept: Apply Now
has top concept: Sign Up
has top concept: Contact Us
has top concept: Subscribe
has top concept: Download
has top concept: Book Now
has top concept: Get Offer
has top concept: Register
has top concept: Get Info
has top concept: Request Demo
has top concept: Join Now
has top concept: Get Started

Unspecified
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Learn More
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: learnMore
definition: Learn more.
notation: LEARN_MORE

Get Quote
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: getQuote
definition: Get quote.
notation: GET_QUOTE

Apply Now
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: applyNow
definition: Apply now.
notation: APPLY_NOW

Sign Up
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: signUp
definition: Sign Up.
notation: SIGN_UP

Contact Us
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: contactUs
definition: Contact us.
notation: CONTACT_US

Subscribe
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: subscribe
definition: Subscribe.
notation: SUBSCRIBE

Download
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: download
definition: Download.
notation: DOWNLOAD

Book Now
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: bookNow
definition: Book now.
notation: BOOK_NOW

Get Offer
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: getOffer
definition: Get offer.
notation: GET_OFFER

Register
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: register
definition: Register.
notation: REGISTER

Get Info
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: getInfo
definition: Get info.
notation: GET_INFO

Request Demo
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: requestDemo
definition: Request a demo.
notation: REQUEST_DEMO

Join Now
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: joinNow
definition: Join now.
notation: JOIN_NOW

Get Started
type: Concept
in scheme: LeadFormAssetCallToActionType
top concept of: LeadFormAssetCallToActionType
alternative label: getStarted
definition: Get started.
notation: GET_STARTED

LeadFormAssetDesiredIntent
type: ConceptScheme
comment: Values LeadFormAsset.desiredIntent accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Low Intent
has top concept: High Intent

Unspecified
type: Concept
in scheme: LeadFormAssetDesiredIntent
top concept of: LeadFormAssetDesiredIntent
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LeadFormAssetDesiredIntent
top concept of: LeadFormAssetDesiredIntent
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Low Intent
type: Concept
in scheme: LeadFormAssetDesiredIntent
top concept of: LeadFormAssetDesiredIntent
alternative label: lowIntent
definition: Deliver more leads at a potentially lower quality.
notation: LOW_INTENT

High Intent
type: Concept
in scheme: LeadFormAssetDesiredIntent
top concept of: LeadFormAssetDesiredIntent
alternative label: highIntent
definition: Deliver leads that are more qualified.
notation: HIGH_INTENT

LeadFormAssetPostSubmitCallToActionType
type: ConceptScheme
comment: Values LeadFormAsset.postSubmitCallToActionType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Visit Site
has top concept: Download
has top concept: Learn More
has top concept: Shop Now

Unspecified
type: Concept
in scheme: LeadFormAssetPostSubmitCallToActionType
top concept of: LeadFormAssetPostSubmitCallToActionType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LeadFormAssetPostSubmitCallToActionType
top concept of: LeadFormAssetPostSubmitCallToActionType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Visit Site
type: Concept
in scheme: LeadFormAssetPostSubmitCallToActionType
top concept of: LeadFormAssetPostSubmitCallToActionType
alternative label: visitSite
definition: Visit site.
notation: VISIT_SITE

Download
type: Concept
in scheme: LeadFormAssetPostSubmitCallToActionType
top concept of: LeadFormAssetPostSubmitCallToActionType
alternative label: download
definition: Download.
notation: DOWNLOAD

Learn More
type: Concept
in scheme: LeadFormAssetPostSubmitCallToActionType
top concept of: LeadFormAssetPostSubmitCallToActionType
alternative label: learnMore
definition: Learn more.
notation: LEARN_MORE

Shop Now
type: Concept
in scheme: LeadFormAssetPostSubmitCallToActionType
top concept of: LeadFormAssetPostSubmitCallToActionType
alternative label: shopNow
definition: Shop now.
notation: SHOP_NOW

LeadFormFieldInputType
type: ConceptScheme
comment: Values LeadFormField.inputType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Full Name
has top concept: Email
has top concept: Phone Number
has top concept: Postal Code
has top concept: Street Address
has top concept: City
has top concept: Region
has top concept: Country
has top concept: Work Email
has top concept: Company Name
has top concept: Work Phone
has top concept: Job Title
has top concept: Government Issued Id Cpf Br
has top concept: Government Issued Id Dni Ar
has top concept: Government Issued Id Dni Pe
has top concept: Government Issued Id Rut Cl
has top concept: Government Issued Id Cc Co
has top concept: Government Issued Id Ci Ec
has top concept: Government Issued Id Rfc Mx
has top concept: First Name
has top concept: Last Name
has top concept: Vehicle Model
has top concept: Vehicle Type
has top concept: Preferred Dealership
has top concept: Vehicle Purchase Timeline
has top concept: Vehicle Ownership
has top concept: Vehicle Payment Type
has top concept: Vehicle Condition
has top concept: Company Size
has top concept: Annual Sales
has top concept: Years In Business
has top concept: Job Department
has top concept: Job Role
has top concept: Over18Age
has top concept: Over19Age
has top concept: Over20Age
has top concept: Over21Age
has top concept: Over22Age
has top concept: Over23Age
has top concept: Over24Age
has top concept: Over25Age
has top concept: Over26Age
has top concept: Over27Age
has top concept: Over28Age
has top concept: Over29Age
has top concept: Over30Age
has top concept: Over31Age
has top concept: Over32Age
has top concept: Over33Age
has top concept: Over34Age
has top concept: Over35Age
has top concept: Over36Age
has top concept: Over37Age
has top concept: Over38Age
has top concept: Over39Age
has top concept: Over40Age
has top concept: Over41Age
has top concept: Over42Age
has top concept: Over43Age
has top concept: Over44Age
has top concept: Over45Age
has top concept: Over46Age
has top concept: Over47Age
has top concept: Over48Age
has top concept: Over49Age
has top concept: Over50Age
has top concept: Over51Age
has top concept: Over52Age
has top concept: Over53Age
has top concept: Over54Age
has top concept: Over55Age
has top concept: Over56Age
has top concept: Over57Age
has top concept: Over58Age
has top concept: Over59Age

Unspecified
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Full Name
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: fullName
definition: The user will be asked to fill in their given and family name. This field cannot be set at the same time as GIVEN_NAME or FAMILY_NAME.
notation: FULL_NAME

Email
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: email
definition: The user will be asked to fill in their email address.
notation: EMAIL

Phone Number
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: phoneNumber
definition: The user will be asked to fill in their phone number.
notation: PHONE_NUMBER

Postal Code
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: postalCode
definition: The user will be asked to fill in their zip code.
notation: POSTAL_CODE

Street Address
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: streetAddress
definition: The user will be asked to fill in their street address.
notation: STREET_ADDRESS

City
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: city
definition: The user will be asked to fill in their city.
notation: CITY

Region
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: region
definition: The user will be asked to fill in their region part of the address (for example, state for US, province for Canada).
notation: REGION

Country
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: country
definition: The user will be asked to fill in their country.
notation: COUNTRY

Work Email
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: workEmail
definition: The user will be asked to fill in their work email address.
notation: WORK_EMAIL

Company Name
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: companyName
definition: The user will be asked to fill in their company name.
notation: COMPANY_NAME

Work Phone
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: workPhone
definition: The user will be asked to fill in their work phone.
notation: WORK_PHONE

Job Title
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: jobTitle
definition: The user will be asked to fill in their job title.
notation: JOB_TITLE

Government Issued Id Cpf Br
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: governmentIssuedIdCpfBr
definition: The user will be asked to fill in their CPF for Brazil users.
notation: GOVERNMENT_ISSUED_ID_CPF_BR

Government Issued Id Dni Ar
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: governmentIssuedIdDniAr
definition: The user will be asked to fill in their DNI for Argentina users.
notation: GOVERNMENT_ISSUED_ID_DNI_AR

Government Issued Id Dni Pe
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: governmentIssuedIdDniPe
definition: The user will be asked to fill in their DNI for Peru users.
notation: GOVERNMENT_ISSUED_ID_DNI_PE

Government Issued Id Rut Cl
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: governmentIssuedIdRutCl
definition: The user will be asked to fill in their RUT for Chile users.
notation: GOVERNMENT_ISSUED_ID_RUT_CL

Government Issued Id Cc Co
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: governmentIssuedIdCcCo
definition: The user will be asked to fill in their CC for Colombia users.
notation: GOVERNMENT_ISSUED_ID_CC_CO

Government Issued Id Ci Ec
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: governmentIssuedIdCiEc
definition: The user will be asked to fill in their CI for Ecuador users.
notation: GOVERNMENT_ISSUED_ID_CI_EC

Government Issued Id Rfc Mx
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: governmentIssuedIdRfcMx
definition: The user will be asked to fill in their RFC for Mexico users.
notation: GOVERNMENT_ISSUED_ID_RFC_MX

First Name
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: firstName
definition: The user will be asked to fill in their first name. This field can not be set at the same time as FULL_NAME.
notation: FIRST_NAME

Last Name
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: lastName
definition: The user will be asked to fill in their last name. This field can not be set at the same time as FULL_NAME.
notation: LAST_NAME

Vehicle Model
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: vehicleModel
definition: Question: "Which model are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_MODEL

Vehicle Type
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: vehicleType
definition: Question: "Which type of vehicle are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_TYPE

Preferred Dealership
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: preferredDealership
definition: Question: "What is your preferred dealership?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_DEALERSHIP

Vehicle Purchase Timeline
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: vehiclePurchaseTimeline
definition: Question: "When do you plan on purchasing a vehicle?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_PURCHASE_TIMELINE

Vehicle Ownership
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: vehicleOwnership
definition: Question: "Do you own a vehicle?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_OWNERSHIP

Vehicle Payment Type
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: vehiclePaymentType
definition: Question: "What vehicle ownership option are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_PAYMENT_TYPE

Vehicle Condition
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: vehicleCondition
definition: Question: "What type of vehicle condition are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_CONDITION

Company Size
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: companySize
definition: Question: "What size is your company?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: COMPANY_SIZE

Annual Sales
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: annualSales
definition: Question: "What is your annual sales volume?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: ANNUAL_SALES

Years In Business
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: yearsInBusiness
definition: Question: "How many years have you been in business?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: YEARS_IN_BUSINESS

Job Department
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: jobDepartment
definition: Question: "What is your job department?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: JOB_DEPARTMENT

Job Role
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: jobRole
definition: Question: "What is your job role?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: JOB_ROLE

Over18Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over18Age
definition: Question: "Are you over 18 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_18_AGE

Over19Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over19Age
definition: Question: "Are you over 19 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_19_AGE

Over20Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over20Age
definition: Question: "Are you over 20 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_20_AGE

Over21Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over21Age
definition: Question: "Are you over 21 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_21_AGE

Over22Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over22Age
definition: Question: "Are you over 22 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_22_AGE

Over23Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over23Age
definition: Question: "Are you over 23 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_23_AGE

Over24Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over24Age
definition: Question: "Are you over 24 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_24_AGE

Over25Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over25Age
definition: Question: "Are you over 25 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_25_AGE

Over26Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over26Age
definition: Question: "Are you over 26 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_26_AGE

Over27Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over27Age
definition: Question: "Are you over 27 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_27_AGE

Over28Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over28Age
definition: Question: "Are you over 28 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_28_AGE

Over29Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over29Age
definition: Question: "Are you over 29 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_29_AGE

Over30Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over30Age
definition: Question: "Are you over 30 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_30_AGE

Over31Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over31Age
definition: Question: "Are you over 31 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_31_AGE

Over32Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over32Age
definition: Question: "Are you over 32 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_32_AGE

Over33Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over33Age
definition: Question: "Are you over 33 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_33_AGE

Over34Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over34Age
definition: Question: "Are you over 34 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_34_AGE

Over35Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over35Age
definition: Question: "Are you over 35 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_35_AGE

Over36Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over36Age
definition: Question: "Are you over 36 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_36_AGE

Over37Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over37Age
definition: Question: "Are you over 37 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_37_AGE

Over38Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over38Age
definition: Question: "Are you over 38 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_38_AGE

Over39Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over39Age
definition: Question: "Are you over 39 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_39_AGE

Over40Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over40Age
definition: Question: "Are you over 40 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_40_AGE

Over41Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over41Age
definition: Question: "Are you over 41 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_41_AGE

Over42Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over42Age
definition: Question: "Are you over 42 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_42_AGE

Over43Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over43Age
definition: Question: "Are you over 43 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_43_AGE

Over44Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over44Age
definition: Question: "Are you over 44 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_44_AGE

Over45Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over45Age
definition: Question: "Are you over 45 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_45_AGE

Over46Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over46Age
definition: Question: "Are you over 46 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_46_AGE

Over47Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over47Age
definition: Question: "Are you over 47 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_47_AGE

Over48Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over48Age
definition: Question: "Are you over 48 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_48_AGE

Over49Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over49Age
definition: Question: "Are you over 49 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_49_AGE

Over50Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over50Age
definition: Question: "Are you over 50 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_50_AGE

Over51Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over51Age
definition: Question: "Are you over 51 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_51_AGE

Over52Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over52Age
definition: Question: "Are you over 52 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_52_AGE

Over53Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over53Age
definition: Question: "Are you over 53 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_53_AGE

Over54Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over54Age
definition: Question: "Are you over 54 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_54_AGE

Over55Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over55Age
definition: Question: "Are you over 55 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_55_AGE

Over56Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over56Age
definition: Question: "Are you over 56 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_56_AGE

Over57Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over57Age
definition: Question: "Are you over 57 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_57_AGE

Over58Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over58Age
definition: Question: "Are you over 58 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_58_AGE

Over59Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over59Age
definition: Question: "Are you over 59 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_59_AGE

Over60Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over60Age
definition: Question: "Are you over 60 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_60_AGE

Over61Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over61Age
definition: Question: "Are you over 61 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_61_AGE

Over62Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over62Age
definition: Question: "Are you over 62 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_62_AGE

Over63Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over63Age
definition: Question: "Are you over 63 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_63_AGE

Over64Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over64Age
definition: Question: "Are you over 64 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_64_AGE

Over65Age
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: over65Age
definition: Question: "Are you over 65 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_65_AGE

Education Program
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: educationProgram
definition: Question: "Which program are you interested in?" Category: "Education" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: EDUCATION_PROGRAM

Education Course
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: educationCourse
definition: Question: "Which course are you interested in?" Category: "Education" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: EDUCATION_COURSE

Product
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: product
definition: Question: "Which product are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PRODUCT

Service
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: service
definition: Question: "Which service are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: SERVICE

Offer
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: offer
definition: Question: "Which offer are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OFFER

Category
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: category
definition: Question: "Which category are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: CATEGORY

Preferred Contact Method
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: preferredContactMethod
definition: Question: "What is your preferred method of contact?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_CONTACT_METHOD

Preferred Location
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: preferredLocation
definition: Question: "What is your preferred location?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_LOCATION

Preferred Contact Time
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: preferredContactTime
definition: Question: "What is the best time to contact you?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_CONTACT_TIME

Purchase Timeline
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: purchaseTimeline
definition: Question: "When are you looking to make a purchase?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PURCHASE_TIMELINE

Years Of Experience
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: yearsOfExperience
definition: Question: "How many years of work experience do you have?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: YEARS_OF_EXPERIENCE

Job Industry
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: jobIndustry
definition: Question: "What industry do you work in?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: JOB_INDUSTRY

Level Of Education
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: levelOfEducation
definition: Question: "What is your highest level of education?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: LEVEL_OF_EDUCATION

Property Type
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: propertyType
definition: Question: "What type of property are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PROPERTY_TYPE

Realtor Help Goal
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: realtorHelpGoal
definition: Question: "What do you need a realtor's help with?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: REALTOR_HELP_GOAL

Property Community
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: propertyCommunity
definition: Question: "What neighborhood are you interested in?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PROPERTY_COMMUNITY

Price Range
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: priceRange
definition: Question: "What price range are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PRICE_RANGE

Number Of Bedrooms
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: numberOfBedrooms
definition: Question: "How many bedrooms are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: NUMBER_OF_BEDROOMS

Furnished Property
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: furnishedProperty
definition: Question: "Are you looking for a fully furnished property?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: FURNISHED_PROPERTY

Pets Allowed Property
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: petsAllowedProperty
definition: Question: "Are you looking for properties that allow pets?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PETS_ALLOWED_PROPERTY

Next Planned Purchase
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: nextPlannedPurchase
definition: Question: "What is the next product you plan to purchase?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: NEXT_PLANNED_PURCHASE

Event Signup Interest
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: eventSignupInterest
definition: Question: "Would you like to sign up for an event?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: EVENT_SIGNUP_INTEREST

Preferred Shopping Places
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: preferredShoppingPlaces
definition: Question: "Where are you interested in shopping?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_SHOPPING_PLACES

Favorite Brand
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: favoriteBrand
definition: Question: "What is your favorite brand?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: FAVORITE_BRAND

Transportation Commercial License Type
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: transportationCommercialLicenseType
definition: Question: "Which type of valid commercial license do you have?" Category: "Transportation" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: TRANSPORTATION_COMMERCIAL_LICENSE_TYPE

Event Booking Interest
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: eventBookingInterest
definition: Question: "Interested in booking an event?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: EVENT_BOOKING_INTEREST

Destination Country
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: destinationCountry
definition: Question: "What is your destination country?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DESTINATION_COUNTRY

Destination City
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: destinationCity
definition: Question: "What is your destination city?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DESTINATION_CITY

Departure Country
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: departureCountry
definition: Question: "What is your departure country?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DEPARTURE_COUNTRY

Departure City
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: departureCity
definition: Question: "What is your departure city?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DEPARTURE_CITY

Departure Date
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: departureDate
definition: Question: "What is your departure date?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DEPARTURE_DATE

Return Date
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: returnDate
definition: Question: "What is your return date?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: RETURN_DATE

Number Of Travelers
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: numberOfTravelers
definition: Question: "How many people are you traveling with?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: NUMBER_OF_TRAVELERS

Travel Budget
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: travelBudget
definition: Question: "What is your travel budget?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: TRAVEL_BUDGET

Travel Accommodation
type: Concept
in scheme: LeadFormFieldInputType
top concept of: LeadFormFieldInputType
alternative label: travelAccommodation
definition: Question: "Where do you want to stay during your travel?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: TRAVEL_ACCOMMODATION

LeadFormSubmissionFieldFieldType
type: ConceptScheme
comment: Values LeadFormSubmissionField.fieldType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Full Name
has top concept: Email
has top concept: Phone Number
has top concept: Postal Code
has top concept: Street Address
has top concept: City
has top concept: Region
has top concept: Country
has top concept: Work Email
has top concept: Company Name
has top concept: Work Phone
has top concept: Job Title
has top concept: Government Issued Id Cpf Br
has top concept: Government Issued Id Dni Ar
has top concept: Government Issued Id Dni Pe
has top concept: Government Issued Id Rut Cl
has top concept: Government Issued Id Cc Co
has top concept: Government Issued Id Ci Ec
has top concept: Government Issued Id Rfc Mx
has top concept: First Name
has top concept: Last Name
has top concept: Vehicle Model
has top concept: Vehicle Type
has top concept: Preferred Dealership
has top concept: Vehicle Purchase Timeline
has top concept: Vehicle Ownership
has top concept: Vehicle Payment Type
has top concept: Vehicle Condition
has top concept: Company Size
has top concept: Annual Sales
has top concept: Years In Business
has top concept: Job Department
has top concept: Job Role
has top concept: Over18Age
has top concept: Over19Age
has top concept: Over20Age
has top concept: Over21Age
has top concept: Over22Age
has top concept: Over23Age
has top concept: Over24Age
has top concept: Over25Age
has top concept: Over26Age
has top concept: Over27Age
has top concept: Over28Age
has top concept: Over29Age
has top concept: Over30Age
has top concept: Over31Age
has top concept: Over32Age
has top concept: Over33Age
has top concept: Over34Age
has top concept: Over35Age
has top concept: Over36Age
has top concept: Over37Age
has top concept: Over38Age
has top concept: Over39Age
has top concept: Over40Age
has top concept: Over41Age
has top concept: Over42Age
has top concept: Over43Age
has top concept: Over44Age
has top concept: Over45Age
has top concept: Over46Age
has top concept: Over47Age
has top concept: Over48Age
has top concept: Over49Age
has top concept: Over50Age
has top concept: Over51Age
has top concept: Over52Age
has top concept: Over53Age
has top concept: Over54Age
has top concept: Over55Age
has top concept: Over56Age
has top concept: Over57Age
has top concept: Over58Age
has top concept: Over59Age

Unspecified
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Full Name
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: fullName
definition: The user will be asked to fill in their given and family name. This field cannot be set at the same time as GIVEN_NAME or FAMILY_NAME.
notation: FULL_NAME

Email
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: email
definition: The user will be asked to fill in their email address.
notation: EMAIL

Phone Number
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: phoneNumber
definition: The user will be asked to fill in their phone number.
notation: PHONE_NUMBER

Postal Code
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: postalCode
definition: The user will be asked to fill in their zip code.
notation: POSTAL_CODE

Street Address
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: streetAddress
definition: The user will be asked to fill in their street address.
notation: STREET_ADDRESS

City
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: city
definition: The user will be asked to fill in their city.
notation: CITY

Region
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: region
definition: The user will be asked to fill in their region part of the address (for example, state for US, province for Canada).
notation: REGION

Country
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: country
definition: The user will be asked to fill in their country.
notation: COUNTRY

Work Email
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: workEmail
definition: The user will be asked to fill in their work email address.
notation: WORK_EMAIL

Company Name
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: companyName
definition: The user will be asked to fill in their company name.
notation: COMPANY_NAME

Work Phone
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: workPhone
definition: The user will be asked to fill in their work phone.
notation: WORK_PHONE

Job Title
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: jobTitle
definition: The user will be asked to fill in their job title.
notation: JOB_TITLE

Government Issued Id Cpf Br
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: governmentIssuedIdCpfBr
definition: The user will be asked to fill in their CPF for Brazil users.
notation: GOVERNMENT_ISSUED_ID_CPF_BR

Government Issued Id Dni Ar
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: governmentIssuedIdDniAr
definition: The user will be asked to fill in their DNI for Argentina users.
notation: GOVERNMENT_ISSUED_ID_DNI_AR

Government Issued Id Dni Pe
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: governmentIssuedIdDniPe
definition: The user will be asked to fill in their DNI for Peru users.
notation: GOVERNMENT_ISSUED_ID_DNI_PE

Government Issued Id Rut Cl
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: governmentIssuedIdRutCl
definition: The user will be asked to fill in their RUT for Chile users.
notation: GOVERNMENT_ISSUED_ID_RUT_CL

Government Issued Id Cc Co
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: governmentIssuedIdCcCo
definition: The user will be asked to fill in their CC for Colombia users.
notation: GOVERNMENT_ISSUED_ID_CC_CO

Government Issued Id Ci Ec
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: governmentIssuedIdCiEc
definition: The user will be asked to fill in their CI for Ecuador users.
notation: GOVERNMENT_ISSUED_ID_CI_EC

Government Issued Id Rfc Mx
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: governmentIssuedIdRfcMx
definition: The user will be asked to fill in their RFC for Mexico users.
notation: GOVERNMENT_ISSUED_ID_RFC_MX

First Name
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: firstName
definition: The user will be asked to fill in their first name. This field can not be set at the same time as FULL_NAME.
notation: FIRST_NAME

Last Name
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: lastName
definition: The user will be asked to fill in their last name. This field can not be set at the same time as FULL_NAME.
notation: LAST_NAME

Vehicle Model
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: vehicleModel
definition: Question: "Which model are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_MODEL

Vehicle Type
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: vehicleType
definition: Question: "Which type of vehicle are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_TYPE

Preferred Dealership
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: preferredDealership
definition: Question: "What is your preferred dealership?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_DEALERSHIP

Vehicle Purchase Timeline
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: vehiclePurchaseTimeline
definition: Question: "When do you plan on purchasing a vehicle?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_PURCHASE_TIMELINE

Vehicle Ownership
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: vehicleOwnership
definition: Question: "Do you own a vehicle?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_OWNERSHIP

Vehicle Payment Type
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: vehiclePaymentType
definition: Question: "What vehicle ownership option are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_PAYMENT_TYPE

Vehicle Condition
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: vehicleCondition
definition: Question: "What type of vehicle condition are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: VEHICLE_CONDITION

Company Size
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: companySize
definition: Question: "What size is your company?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: COMPANY_SIZE

Annual Sales
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: annualSales
definition: Question: "What is your annual sales volume?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: ANNUAL_SALES

Years In Business
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: yearsInBusiness
definition: Question: "How many years have you been in business?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: YEARS_IN_BUSINESS

Job Department
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: jobDepartment
definition: Question: "What is your job department?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: JOB_DEPARTMENT

Job Role
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: jobRole
definition: Question: "What is your job role?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: JOB_ROLE

Over18Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over18Age
definition: Question: "Are you over 18 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_18_AGE

Over19Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over19Age
definition: Question: "Are you over 19 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_19_AGE

Over20Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over20Age
definition: Question: "Are you over 20 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_20_AGE

Over21Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over21Age
definition: Question: "Are you over 21 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_21_AGE

Over22Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over22Age
definition: Question: "Are you over 22 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_22_AGE

Over23Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over23Age
definition: Question: "Are you over 23 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_23_AGE

Over24Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over24Age
definition: Question: "Are you over 24 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_24_AGE

Over25Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over25Age
definition: Question: "Are you over 25 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_25_AGE

Over26Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over26Age
definition: Question: "Are you over 26 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_26_AGE

Over27Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over27Age
definition: Question: "Are you over 27 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_27_AGE

Over28Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over28Age
definition: Question: "Are you over 28 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_28_AGE

Over29Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over29Age
definition: Question: "Are you over 29 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_29_AGE

Over30Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over30Age
definition: Question: "Are you over 30 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_30_AGE

Over31Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over31Age
definition: Question: "Are you over 31 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_31_AGE

Over32Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over32Age
definition: Question: "Are you over 32 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_32_AGE

Over33Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over33Age
definition: Question: "Are you over 33 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_33_AGE

Over34Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over34Age
definition: Question: "Are you over 34 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_34_AGE

Over35Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over35Age
definition: Question: "Are you over 35 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_35_AGE

Over36Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over36Age
definition: Question: "Are you over 36 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_36_AGE

Over37Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over37Age
definition: Question: "Are you over 37 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_37_AGE

Over38Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over38Age
definition: Question: "Are you over 38 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_38_AGE

Over39Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over39Age
definition: Question: "Are you over 39 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_39_AGE

Over40Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over40Age
definition: Question: "Are you over 40 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_40_AGE

Over41Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over41Age
definition: Question: "Are you over 41 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_41_AGE

Over42Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over42Age
definition: Question: "Are you over 42 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_42_AGE

Over43Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over43Age
definition: Question: "Are you over 43 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_43_AGE

Over44Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over44Age
definition: Question: "Are you over 44 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_44_AGE

Over45Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over45Age
definition: Question: "Are you over 45 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_45_AGE

Over46Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over46Age
definition: Question: "Are you over 46 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_46_AGE

Over47Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over47Age
definition: Question: "Are you over 47 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_47_AGE

Over48Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over48Age
definition: Question: "Are you over 48 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_48_AGE

Over49Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over49Age
definition: Question: "Are you over 49 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_49_AGE

Over50Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over50Age
definition: Question: "Are you over 50 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_50_AGE

Over51Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over51Age
definition: Question: "Are you over 51 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_51_AGE

Over52Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over52Age
definition: Question: "Are you over 52 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_52_AGE

Over53Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over53Age
definition: Question: "Are you over 53 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_53_AGE

Over54Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over54Age
definition: Question: "Are you over 54 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_54_AGE

Over55Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over55Age
definition: Question: "Are you over 55 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_55_AGE

Over56Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over56Age
definition: Question: "Are you over 56 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_56_AGE

Over57Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over57Age
definition: Question: "Are you over 57 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_57_AGE

Over58Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over58Age
definition: Question: "Are you over 58 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_58_AGE

Over59Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over59Age
definition: Question: "Are you over 59 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_59_AGE

Over60Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over60Age
definition: Question: "Are you over 60 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_60_AGE

Over61Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over61Age
definition: Question: "Are you over 61 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_61_AGE

Over62Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over62Age
definition: Question: "Are you over 62 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_62_AGE

Over63Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over63Age
definition: Question: "Are you over 63 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_63_AGE

Over64Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over64Age
definition: Question: "Are you over 64 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_64_AGE

Over65Age
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: over65Age
definition: Question: "Are you over 65 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OVER_65_AGE

Education Program
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: educationProgram
definition: Question: "Which program are you interested in?" Category: "Education" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: EDUCATION_PROGRAM

Education Course
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: educationCourse
definition: Question: "Which course are you interested in?" Category: "Education" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: EDUCATION_COURSE

Product
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: product
definition: Question: "Which product are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PRODUCT

Service
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: service
definition: Question: "Which service are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: SERVICE

Offer
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: offer
definition: Question: "Which offer are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: OFFER

Category
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: category
definition: Question: "Which category are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: CATEGORY

Preferred Contact Method
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: preferredContactMethod
definition: Question: "What is your preferred method of contact?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_CONTACT_METHOD

Preferred Location
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: preferredLocation
definition: Question: "What is your preferred location?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_LOCATION

Preferred Contact Time
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: preferredContactTime
definition: Question: "What is the best time to contact you?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_CONTACT_TIME

Purchase Timeline
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: purchaseTimeline
definition: Question: "When are you looking to make a purchase?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PURCHASE_TIMELINE

Years Of Experience
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: yearsOfExperience
definition: Question: "How many years of work experience do you have?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: YEARS_OF_EXPERIENCE

Job Industry
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: jobIndustry
definition: Question: "What industry do you work in?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: JOB_INDUSTRY

Level Of Education
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: levelOfEducation
definition: Question: "What is your highest level of education?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: LEVEL_OF_EDUCATION

Property Type
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: propertyType
definition: Question: "What type of property are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PROPERTY_TYPE

Realtor Help Goal
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: realtorHelpGoal
definition: Question: "What do you need a realtor's help with?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: REALTOR_HELP_GOAL

Property Community
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: propertyCommunity
definition: Question: "What neighborhood are you interested in?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PROPERTY_COMMUNITY

Price Range
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: priceRange
definition: Question: "What price range are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PRICE_RANGE

Number Of Bedrooms
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: numberOfBedrooms
definition: Question: "How many bedrooms are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: NUMBER_OF_BEDROOMS

Furnished Property
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: furnishedProperty
definition: Question: "Are you looking for a fully furnished property?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: FURNISHED_PROPERTY

Pets Allowed Property
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: petsAllowedProperty
definition: Question: "Are you looking for properties that allow pets?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PETS_ALLOWED_PROPERTY

Next Planned Purchase
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: nextPlannedPurchase
definition: Question: "What is the next product you plan to purchase?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: NEXT_PLANNED_PURCHASE

Event Signup Interest
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: eventSignupInterest
definition: Question: "Would you like to sign up for an event?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: EVENT_SIGNUP_INTEREST

Preferred Shopping Places
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: preferredShoppingPlaces
definition: Question: "Where are you interested in shopping?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: PREFERRED_SHOPPING_PLACES

Favorite Brand
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: favoriteBrand
definition: Question: "What is your favorite brand?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: FAVORITE_BRAND

Transportation Commercial License Type
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: transportationCommercialLicenseType
definition: Question: "Which type of valid commercial license do you have?" Category: "Transportation" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: TRANSPORTATION_COMMERCIAL_LICENSE_TYPE

Event Booking Interest
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: eventBookingInterest
definition: Question: "Interested in booking an event?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: EVENT_BOOKING_INTEREST

Destination Country
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: destinationCountry
definition: Question: "What is your destination country?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DESTINATION_COUNTRY

Destination City
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: destinationCity
definition: Question: "What is your destination city?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DESTINATION_CITY

Departure Country
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: departureCountry
definition: Question: "What is your departure country?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DEPARTURE_COUNTRY

Departure City
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: departureCity
definition: Question: "What is your departure city?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DEPARTURE_CITY

Departure Date
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: departureDate
definition: Question: "What is your departure date?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: DEPARTURE_DATE

Return Date
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: returnDate
definition: Question: "What is your return date?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: RETURN_DATE

Number Of Travelers
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: numberOfTravelers
definition: Question: "How many people are you traveling with?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: NUMBER_OF_TRAVELERS

Travel Budget
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: travelBudget
definition: Question: "What is your travel budget?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: TRAVEL_BUDGET

Travel Accommodation
type: Concept
in scheme: LeadFormSubmissionFieldFieldType
top concept of: LeadFormSubmissionFieldFieldType
alternative label: travelAccommodation
definition: Question: "Where do you want to stay during your travel?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.
notation: TRAVEL_ACCOMMODATION

LegacyAppInstallAdInfoAppStore
type: ConceptScheme
comment: Values LegacyAppInstallAdInfo.appStore accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Apple App Store
has top concept: Google Play
has top concept: Windows Store
has top concept: Windows Phone Store
has top concept: Cn App Store

Unspecified
type: Concept
in scheme: LegacyAppInstallAdInfoAppStore
top concept of: LegacyAppInstallAdInfoAppStore
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LegacyAppInstallAdInfoAppStore
top concept of: LegacyAppInstallAdInfoAppStore
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Apple App Store
type: Concept
in scheme: LegacyAppInstallAdInfoAppStore
top concept of: LegacyAppInstallAdInfoAppStore
alternative label: appleAppStore
definition: Apple iTunes.
notation: APPLE_APP_STORE

Google Play
type: Concept
in scheme: LegacyAppInstallAdInfoAppStore
top concept of: LegacyAppInstallAdInfoAppStore
alternative label: googlePlay
definition: Google Play.
notation: GOOGLE_PLAY

Windows Store
type: Concept
in scheme: LegacyAppInstallAdInfoAppStore
top concept of: LegacyAppInstallAdInfoAppStore
alternative label: windowsStore
definition: Windows Store.
notation: WINDOWS_STORE

Windows Phone Store
type: Concept
in scheme: LegacyAppInstallAdInfoAppStore
top concept of: LegacyAppInstallAdInfoAppStore
alternative label: windowsPhoneStore
definition: Windows Phone Store.
notation: WINDOWS_PHONE_STORE

Cn App Store
type: Concept
in scheme: LegacyAppInstallAdInfoAppStore
top concept of: LegacyAppInstallAdInfoAppStore
alternative label: cnAppStore
definition: The app is hosted in a Chinese app store.
notation: CN_APP_STORE

LegacyResponsiveDisplayAdInfoFormatSetting
type: ConceptScheme
comment: Values LegacyResponsiveDisplayAdInfo.formatSetting accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: All Formats
has top concept: Non Native
has top concept: Native

Unspecified
type: Concept
in scheme: LegacyResponsiveDisplayAdInfoFormatSetting
top concept of: LegacyResponsiveDisplayAdInfoFormatSetting
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LegacyResponsiveDisplayAdInfoFormatSetting
top concept of: LegacyResponsiveDisplayAdInfoFormatSetting
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

All Formats
type: Concept
in scheme: LegacyResponsiveDisplayAdInfoFormatSetting
top concept of: LegacyResponsiveDisplayAdInfoFormatSetting
alternative label: allFormats
definition: Text, image and native formats.
notation: ALL_FORMATS

Non Native
type: Concept
in scheme: LegacyResponsiveDisplayAdInfoFormatSetting
top concept of: LegacyResponsiveDisplayAdInfoFormatSetting
alternative label: nonNative
definition: Text and image formats.
notation: NON_NATIVE

Native
type: Concept
in scheme: LegacyResponsiveDisplayAdInfoFormatSetting
top concept of: LegacyResponsiveDisplayAdInfoFormatSetting
alternative label: native
definition: Native format, for example, the format rendering is controlled by the publisher and not by Google.
notation: NATIVE

LicenseVerificationArtifactRejectionReason
type: ConceptScheme
comment: Values LicenseVerificationArtifact.rejectionReason accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Business Name Mismatch
has top concept: Unauthorized
has top concept: Expired
has top concept: Poor Quality
has top concept: Unverifiable
has top concept: Wrong Document Or Id
has top concept: Other

Unspecified
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Business Name Mismatch
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: businessNameMismatch
definition: Business name doesn't match business name for the Local Services Ad.
notation: BUSINESS_NAME_MISMATCH

Unauthorized
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: unauthorized
definition: License is unauthorized or been revoked.
notation: UNAUTHORIZED

Expired
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: expired
definition: License is expired.
notation: EXPIRED

Poor Quality
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: poorQuality
definition: License is poor quality - blurry images, illegible, etc...
notation: POOR_QUALITY

Unverifiable
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: unverifiable
definition: License cannot be verified due to a not legitimate image.
notation: UNVERIFIABLE

Wrong Document Or Id
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: wrongDocumentOrId
definition: License is not the requested document type or contains an invalid ID.
notation: WRONG_DOCUMENT_OR_ID

Other
type: Concept
in scheme: LicenseVerificationArtifactRejectionReason
top concept of: LicenseVerificationArtifactRejectionReason
alternative label: other
definition: License has another flaw not listed explicitly.
notation: OTHER

ListingGroupFilterDimensionProductCategoryLevel
type: ConceptScheme
comment: Values ListingGroupFilterDimensionProductCategory.level accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Level1
has top concept: Level2
has top concept: Level3
has top concept: Level4
has top concept: Level5

Unspecified
type: Concept
in scheme: ListingGroupFilterDimensionProductCategoryLevel
top concept of: ListingGroupFilterDimensionProductCategoryLevel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ListingGroupFilterDimensionProductCategoryLevel
top concept of: ListingGroupFilterDimensionProductCategoryLevel
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Level1
type: Concept
in scheme: ListingGroupFilterDimensionProductCategoryLevel
top concept of: ListingGroupFilterDimensionProductCategoryLevel
alternative label: level1
definition: Level 1.
notation: LEVEL1

Level2
type: Concept
in scheme: ListingGroupFilterDimensionProductCategoryLevel
top concept of: ListingGroupFilterDimensionProductCategoryLevel
alternative label: level2
definition: Level 2.
notation: LEVEL2

Level3
type: Concept
in scheme: ListingGroupFilterDimensionProductCategoryLevel
top concept of: ListingGroupFilterDimensionProductCategoryLevel
alternative label: level3
definition: Level 3.
notation: LEVEL3

Level4
type: Concept
in scheme: ListingGroupFilterDimensionProductCategoryLevel
top concept of: ListingGroupFilterDimensionProductCategoryLevel
alternative label: level4
definition: Level 4.
notation: LEVEL4

Level5
type: Concept
in scheme: ListingGroupFilterDimensionProductCategoryLevel
top concept of: ListingGroupFilterDimensionProductCategoryLevel
alternative label: level5
definition: Level 5.
notation: LEVEL5

ListingGroupFilterDimensionProductChannelChannel
type: ConceptScheme
comment: Values ListingGroupFilterDimensionProductChannel.channel accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Online
has top concept: Local

Unspecified
type: Concept
in scheme: ListingGroupFilterDimensionProductChannelChannel
top concept of: ListingGroupFilterDimensionProductChannelChannel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ListingGroupFilterDimensionProductChannelChannel
top concept of: ListingGroupFilterDimensionProductChannelChannel
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Online
type: Concept
in scheme: ListingGroupFilterDimensionProductChannelChannel
top concept of: ListingGroupFilterDimensionProductChannelChannel
alternative label: online
definition: The item is sold online.
notation: ONLINE

Local
type: Concept
in scheme: ListingGroupFilterDimensionProductChannelChannel
top concept of: ListingGroupFilterDimensionProductChannelChannel
alternative label: local
definition: The item is sold in local stores.
notation: LOCAL

ListingGroupFilterDimensionProductConditionCondition
type: ConceptScheme
comment: Values ListingGroupFilterDimensionProductCondition.condition accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: New
has top concept: Refurbished
has top concept: Used

Unspecified
type: Concept
in scheme: ListingGroupFilterDimensionProductConditionCondition
top concept of: ListingGroupFilterDimensionProductConditionCondition
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ListingGroupFilterDimensionProductConditionCondition
top concept of: ListingGroupFilterDimensionProductConditionCondition
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

New
type: Concept
in scheme: ListingGroupFilterDimensionProductConditionCondition
top concept of: ListingGroupFilterDimensionProductConditionCondition
alternative label: new
definition: The product condition is new.
notation: NEW

Refurbished
type: Concept
in scheme: ListingGroupFilterDimensionProductConditionCondition
top concept of: ListingGroupFilterDimensionProductConditionCondition
alternative label: refurbished
definition: The product condition is refurbished.
notation: REFURBISHED

Used
type: Concept
in scheme: ListingGroupFilterDimensionProductConditionCondition
top concept of: ListingGroupFilterDimensionProductConditionCondition
alternative label: used
definition: The product condition is used.
notation: USED

ListingGroupFilterDimensionProductCustomAttributeIndex
type: ConceptScheme
comment: Values ListingGroupFilterDimensionProductCustomAttribute.index accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Index0
has top concept: Index1
has top concept: Index2
has top concept: Index3
has top concept: Index4

Unspecified
type: Concept
in scheme: ListingGroupFilterDimensionProductCustomAttributeIndex
top concept of: ListingGroupFilterDimensionProductCustomAttributeIndex
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ListingGroupFilterDimensionProductCustomAttributeIndex
top concept of: ListingGroupFilterDimensionProductCustomAttributeIndex
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Index0
type: Concept
in scheme: ListingGroupFilterDimensionProductCustomAttributeIndex
top concept of: ListingGroupFilterDimensionProductCustomAttributeIndex
alternative label: index0
definition: First listing group filter custom attribute.
notation: INDEX0

Index1
type: Concept
in scheme: ListingGroupFilterDimensionProductCustomAttributeIndex
top concept of: ListingGroupFilterDimensionProductCustomAttributeIndex
alternative label: index1
definition: Second listing group filter custom attribute.
notation: INDEX1

Index2
type: Concept
in scheme: ListingGroupFilterDimensionProductCustomAttributeIndex
top concept of: ListingGroupFilterDimensionProductCustomAttributeIndex
alternative label: index2
definition: Third listing group filter custom attribute.
notation: INDEX2

Index3
type: Concept
in scheme: ListingGroupFilterDimensionProductCustomAttributeIndex
top concept of: ListingGroupFilterDimensionProductCustomAttributeIndex
alternative label: index3
definition: Fourth listing group filter custom attribute.
notation: INDEX3

Index4
type: Concept
in scheme: ListingGroupFilterDimensionProductCustomAttributeIndex
top concept of: ListingGroupFilterDimensionProductCustomAttributeIndex
alternative label: index4
definition: Fifth listing group filter custom attribute.
notation: INDEX4

ListingGroupFilterDimensionProductTypeLevel
type: ConceptScheme
comment: Values ListingGroupFilterDimensionProductType.level accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Level1
has top concept: Level2
has top concept: Level3
has top concept: Level4
has top concept: Level5

Unspecified
type: Concept
in scheme: ListingGroupFilterDimensionProductTypeLevel
top concept of: ListingGroupFilterDimensionProductTypeLevel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ListingGroupFilterDimensionProductTypeLevel
top concept of: ListingGroupFilterDimensionProductTypeLevel
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Level1
type: Concept
in scheme: ListingGroupFilterDimensionProductTypeLevel
top concept of: ListingGroupFilterDimensionProductTypeLevel
alternative label: level1
definition: Level 1.
notation: LEVEL1

Level2
type: Concept
in scheme: ListingGroupFilterDimensionProductTypeLevel
top concept of: ListingGroupFilterDimensionProductTypeLevel
alternative label: level2
definition: Level 2.
notation: LEVEL2

Level3
type: Concept
in scheme: ListingGroupFilterDimensionProductTypeLevel
top concept of: ListingGroupFilterDimensionProductTypeLevel
alternative label: level3
definition: Level 3.
notation: LEVEL3

Level4
type: Concept
in scheme: ListingGroupFilterDimensionProductTypeLevel
top concept of: ListingGroupFilterDimensionProductTypeLevel
alternative label: level4
definition: Level 4.
notation: LEVEL4

Level5
type: Concept
in scheme: ListingGroupFilterDimensionProductTypeLevel
top concept of: ListingGroupFilterDimensionProductTypeLevel
alternative label: level5
definition: Level 5.
notation: LEVEL5

ListingGroupInfoType
type: ConceptScheme
comment: Values ListingGroupInfo.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Subdivision
has top concept: Unit

Unspecified
type: Concept
in scheme: ListingGroupInfoType
top concept of: ListingGroupInfoType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: ListingGroupInfoType
top concept of: ListingGroupInfoType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Subdivision
type: Concept
in scheme: ListingGroupInfoType
top concept of: ListingGroupInfoType
alternative label: subdivision
definition: Subdivision of products along some listing dimension. These nodes are not used by serving to target listing entries, but is purely to define the structure of the tree.
notation: SUBDIVISION

Unit
type: Concept
in scheme: ListingGroupInfoType
top concept of: ListingGroupInfoType
alternative label: unit
definition: Listing group unit that defines a bid.
notation: UNIT

LocalServicesEmployeeStatus
type: ConceptScheme
comment: Values LocalServicesEmployee.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Enabled
has top concept: Removed

Unspecified
type: Concept
in scheme: LocalServicesEmployeeStatus
top concept of: LocalServicesEmployeeStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesEmployeeStatus
top concept of: LocalServicesEmployeeStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Enabled
type: Concept
in scheme: LocalServicesEmployeeStatus
top concept of: LocalServicesEmployeeStatus
alternative label: enabled
definition: Employee is not removed, and employee status is active.
notation: ENABLED

Removed
type: Concept
in scheme: LocalServicesEmployeeStatus
top concept of: LocalServicesEmployeeStatus
alternative label: removed
definition: Employee is removed. Used to delete an employee from the business.
notation: REMOVED

LocalServicesEmployeeType
type: ConceptScheme
comment: Values LocalServicesEmployee.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Business Owner
has top concept: Employee

Unspecified
type: Concept
in scheme: LocalServicesEmployeeType
top concept of: LocalServicesEmployeeType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesEmployeeType
top concept of: LocalServicesEmployeeType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Business Owner
type: Concept
in scheme: LocalServicesEmployeeType
top concept of: LocalServicesEmployeeType
alternative label: businessOwner
definition: Represents the owner of the business.
notation: BUSINESS_OWNER

Employee
type: Concept
in scheme: LocalServicesEmployeeType
top concept of: LocalServicesEmployeeType
alternative label: employee
definition: Represents an employee of the business.
notation: EMPLOYEE

LocalServicesLeadConversationConversationChannel
type: ConceptScheme
comment: Values LocalServicesLeadConversation.conversationChannel accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Email
has top concept: Message
has top concept: Phone Call
has top concept: Sms
has top concept: Booking
has top concept: Whatsapp
has top concept: Ads Api

Unspecified
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Email
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: email
definition: Email lead conversation.
notation: EMAIL

Message
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: message
definition: Message lead conversation.
notation: MESSAGE

Phone Call
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: phoneCall
definition: Phone call lead conversation.
notation: PHONE_CALL

Sms
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: sms
definition: SMS lead conversation.
notation: SMS

Booking
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: booking
definition: Booking lead conversation.
notation: BOOKING

Whatsapp
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: whatsapp
definition: WhatsApp lead conversation.
notation: WHATSAPP

Ads Api
type: Concept
in scheme: LocalServicesLeadConversationConversationChannel
top concept of: LocalServicesLeadConversationConversationChannel
alternative label: adsApi
definition: Lead conversation created through Google Ads API.
notation: ADS_API

LocalServicesLeadConversationParticipantType
type: ConceptScheme
comment: Values LocalServicesLeadConversation.participantType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Advertiser
has top concept: Consumer

Unspecified
type: Concept
in scheme: LocalServicesLeadConversationParticipantType
top concept of: LocalServicesLeadConversationParticipantType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesLeadConversationParticipantType
top concept of: LocalServicesLeadConversationParticipantType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Advertiser
type: Concept
in scheme: LocalServicesLeadConversationParticipantType
top concept of: LocalServicesLeadConversationParticipantType
alternative label: advertiser
definition: Local Services Ads Provider participant.
notation: ADVERTISER

Consumer
type: Concept
in scheme: LocalServicesLeadConversationParticipantType
top concept of: LocalServicesLeadConversationParticipantType
alternative label: consumer
definition: Local Services Ads Consumer participant.
notation: CONSUMER

LocalServicesLeadLeadStatus
type: ConceptScheme
comment: Values LocalServicesLead.leadStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: New
has top concept: Active
has top concept: Booked
has top concept: Declined
has top concept: Expired
has top concept: Disabled
has top concept: Consumer Declined
has top concept: Wiped Out

Unspecified
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

New
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: new
definition: New lead which hasn't yet been seen by advertiser.
notation: NEW

Active
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: active
definition: Lead that thas been interacted by advertiser.
notation: ACTIVE

Booked
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: booked
definition: Lead has been booked.
notation: BOOKED

Declined
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: declined
definition: Lead was declined by advertiser.
notation: DECLINED

Expired
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: expired
definition: Lead has expired due to inactivity.
notation: EXPIRED

Disabled
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: disabled
definition: Disabled due to spam or dispute.
notation: DISABLED

Consumer Declined
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: consumerDeclined
definition: Consumer declined the lead.
notation: CONSUMER_DECLINED

Wiped Out
type: Concept
in scheme: LocalServicesLeadLeadStatus
top concept of: LocalServicesLeadLeadStatus
alternative label: wipedOut
definition: Personally Identifiable Information of the lead is wiped out.
notation: WIPED_OUT

LocalServicesLeadLeadType
type: ConceptScheme
comment: Values LocalServicesLead.leadType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Message
has top concept: Phone Call
has top concept: Booking

Unspecified
type: Concept
in scheme: LocalServicesLeadLeadType
top concept of: LocalServicesLeadLeadType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesLeadLeadType
top concept of: LocalServicesLeadLeadType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Message
type: Concept
in scheme: LocalServicesLeadLeadType
top concept of: LocalServicesLeadLeadType
alternative label: message
definition: Message lead.
notation: MESSAGE

Phone Call
type: Concept
in scheme: LocalServicesLeadLeadType
top concept of: LocalServicesLeadLeadType
alternative label: phoneCall
definition: Lead created by phone call.
notation: PHONE_CALL

Booking
type: Concept
in scheme: LocalServicesLeadLeadType
top concept of: LocalServicesLeadLeadType
alternative label: booking
definition: Booking lead.
notation: BOOKING

LocalServicesPhoneNumberPhoneNumberType
type: ConceptScheme
comment: Values LocalServicesPhoneNumber.phoneNumberType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Destination Phone Number For Ads
has top concept: Destination Phone Number For Sms Only
has top concept: Destination Phone Number For Whatsapp Only

Unspecified
type: Concept
in scheme: LocalServicesPhoneNumberPhoneNumberType
top concept of: LocalServicesPhoneNumberPhoneNumberType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesPhoneNumberPhoneNumberType
top concept of: LocalServicesPhoneNumberPhoneNumberType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Destination Phone Number For Ads
type: Concept
in scheme: LocalServicesPhoneNumberPhoneNumberType
top concept of: LocalServicesPhoneNumberPhoneNumberType
alternative label: destinationPhoneNumberForAds
definition: Provider-provided destination number to use for calls originating from a GLS ad unit. This is the default.
notation: DESTINATION_PHONE_NUMBER_FOR_ADS

Destination Phone Number For Sms Only
type: Concept
in scheme: LocalServicesPhoneNumberPhoneNumberType
top concept of: LocalServicesPhoneNumberPhoneNumberType
alternative label: destinationPhoneNumberForSmsOnly
definition: Destination phone number that supports SMS.
notation: DESTINATION_PHONE_NUMBER_FOR_SMS_ONLY

Destination Phone Number For Whatsapp Only
type: Concept
in scheme: LocalServicesPhoneNumberPhoneNumberType
top concept of: LocalServicesPhoneNumberPhoneNumberType
alternative label: destinationPhoneNumberForWhatsappOnly
definition: Destination phone number for a provider's WhatsApp account.
notation: DESTINATION_PHONE_NUMBER_FOR_WHATSAPP_ONLY

LocalServicesVerificationArtifactArtifactType
type: ConceptScheme
comment: Values LocalServicesVerificationArtifact.artifactType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Background Check
has top concept: Insurance
has top concept: License
has top concept: Business Registration Check

Unspecified
type: Concept
in scheme: LocalServicesVerificationArtifactArtifactType
top concept of: LocalServicesVerificationArtifactArtifactType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesVerificationArtifactArtifactType
top concept of: LocalServicesVerificationArtifactArtifactType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Background Check
type: Concept
in scheme: LocalServicesVerificationArtifactArtifactType
top concept of: LocalServicesVerificationArtifactArtifactType
alternative label: backgroundCheck
definition: Background check verification artifact.
notation: BACKGROUND_CHECK

Insurance
type: Concept
in scheme: LocalServicesVerificationArtifactArtifactType
top concept of: LocalServicesVerificationArtifactArtifactType
alternative label: insurance
definition: Insurance verification artifact.
notation: INSURANCE

License
type: Concept
in scheme: LocalServicesVerificationArtifactArtifactType
top concept of: LocalServicesVerificationArtifactArtifactType
alternative label: license
definition: License verification artifact.
notation: LICENSE

Business Registration Check
type: Concept
in scheme: LocalServicesVerificationArtifactArtifactType
top concept of: LocalServicesVerificationArtifactArtifactType
alternative label: businessRegistrationCheck
definition: Business registration check verification artifact.
notation: BUSINESS_REGISTRATION_CHECK

LocalServicesVerificationArtifactStatus
type: ConceptScheme
comment: Values LocalServicesVerificationArtifact.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Passed
has top concept: Failed
has top concept: Pending
has top concept: No Submission
has top concept: Cancelled

Unspecified
type: Concept
in scheme: LocalServicesVerificationArtifactStatus
top concept of: LocalServicesVerificationArtifactStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocalServicesVerificationArtifactStatus
top concept of: LocalServicesVerificationArtifactStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Passed
type: Concept
in scheme: LocalServicesVerificationArtifactStatus
top concept of: LocalServicesVerificationArtifactStatus
alternative label: passed
definition: Artifact has passed verification.
notation: PASSED

Failed
type: Concept
in scheme: LocalServicesVerificationArtifactStatus
top concept of: LocalServicesVerificationArtifactStatus
alternative label: failed
definition: Artifact has failed verification.
notation: FAILED

Pending
type: Concept
in scheme: LocalServicesVerificationArtifactStatus
top concept of: LocalServicesVerificationArtifactStatus
alternative label: pending
definition: Artifact is in the process of verification.
notation: PENDING

No Submission
type: Concept
in scheme: LocalServicesVerificationArtifactStatus
top concept of: LocalServicesVerificationArtifactStatus
alternative label: noSubmission
definition: Artifact needs user to upload information before it is verified.
notation: NO_SUBMISSION

Cancelled
type: Concept
in scheme: LocalServicesVerificationArtifactStatus
top concept of: LocalServicesVerificationArtifactStatus
alternative label: cancelled
definition: Artifact has been cancelled by the user.
notation: CANCELLED

LocationAssetLocationOwnershipType
type: ConceptScheme
comment: Values LocationAsset.locationOwnershipType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Business Owner
has top concept: Affiliate

Unspecified
type: Concept
in scheme: LocationAssetLocationOwnershipType
top concept of: LocationAssetLocationOwnershipType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocationAssetLocationOwnershipType
top concept of: LocationAssetLocationOwnershipType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Business Owner
type: Concept
in scheme: LocationAssetLocationOwnershipType
top concept of: LocationAssetLocationOwnershipType
alternative label: businessOwner
definition: Business Owner of location(legacy location extension - LE).
notation: BUSINESS_OWNER

Affiliate
type: Concept
in scheme: LocationAssetLocationOwnershipType
top concept of: LocationAssetLocationOwnershipType
alternative label: affiliate
definition: Affiliate location(Third party location extension - ALE).
notation: AFFILIATE

LocationGroupInfoRadiusUnits
type: ConceptScheme
comment: Values LocationGroupInfo.radiusUnits accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Meters
has top concept: Miles
has top concept: Milli Miles

Unspecified
type: Concept
in scheme: LocationGroupInfoRadiusUnits
top concept of: LocationGroupInfoRadiusUnits
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocationGroupInfoRadiusUnits
top concept of: LocationGroupInfoRadiusUnits
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Meters
type: Concept
in scheme: LocationGroupInfoRadiusUnits
top concept of: LocationGroupInfoRadiusUnits
alternative label: meters
definition: Meters
notation: METERS

Miles
type: Concept
in scheme: LocationGroupInfoRadiusUnits
top concept of: LocationGroupInfoRadiusUnits
alternative label: miles
definition: Miles
notation: MILES

Milli Miles
type: Concept
in scheme: LocationGroupInfoRadiusUnits
top concept of: LocationGroupInfoRadiusUnits
alternative label: milliMiles
definition: Milli Miles
notation: MILLI_MILES

LocationSetLocationOwnershipType
type: ConceptScheme
comment: Values LocationSet.locationOwnershipType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Business Owner
has top concept: Affiliate

Unspecified
type: Concept
in scheme: LocationSetLocationOwnershipType
top concept of: LocationSetLocationOwnershipType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LocationSetLocationOwnershipType
top concept of: LocationSetLocationOwnershipType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Business Owner
type: Concept
in scheme: LocationSetLocationOwnershipType
top concept of: LocationSetLocationOwnershipType
alternative label: businessOwner
definition: Business Owner of location(legacy location extension - LE).
notation: BUSINESS_OWNER

Affiliate
type: Concept
in scheme: LocationSetLocationOwnershipType
top concept of: LocationSetLocationOwnershipType
alternative label: affiliate
definition: Affiliate location(Third party location extension - ALE).
notation: AFFILIATE

LookalikeUserListInfoExpansionLevel
type: ConceptScheme
comment: Values LookalikeUserListInfo.expansionLevel accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Narrow
has top concept: Balanced
has top concept: Broad

Unspecified
type: Concept
in scheme: LookalikeUserListInfoExpansionLevel
top concept of: LookalikeUserListInfoExpansionLevel
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: LookalikeUserListInfoExpansionLevel
top concept of: LookalikeUserListInfoExpansionLevel
alternative label: unknown
definition: Invalid expansion level.
notation: UNKNOWN

Narrow
type: Concept
in scheme: LookalikeUserListInfoExpansionLevel
top concept of: LookalikeUserListInfoExpansionLevel
alternative label: narrow
definition: Expansion to a small set of users that are similar to the seed lists
notation: NARROW

Balanced
type: Concept
in scheme: LookalikeUserListInfoExpansionLevel
top concept of: LookalikeUserListInfoExpansionLevel
alternative label: balanced
definition: Expansion to a medium set of users that are similar to the seed lists. Includes all users of EXPANSION_LEVEL_NARROW, and more.
notation: BALANCED

Broad
type: Concept
in scheme: LookalikeUserListInfoExpansionLevel
top concept of: LookalikeUserListInfoExpansionLevel
alternative label: broad
definition: Expansion to a large set of users that are similar to the seed lists. Includes all users of EXPANSION_LEVEL_BALANCED, and more.
notation: BROAD

MediaFileMimeType
type: ConceptScheme
comment: Values MediaFile.mimeType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Image Jpeg
has top concept: Image Gif
has top concept: Image Png
has top concept: Flash
has top concept: Text Html
has top concept: Pdf
has top concept: Msword
has top concept: Msexcel
has top concept: Rtf
has top concept: Audio Wav
has top concept: Audio Mp3
has top concept: Html5Ad Zip

Unspecified
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: unspecified
definition: The mime type has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Image Jpeg
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: imageJpeg
definition: MIME type of image/jpeg.
notation: IMAGE_JPEG

Image Gif
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: imageGif
definition: MIME type of image/gif.
notation: IMAGE_GIF

Image Png
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: imagePng
definition: MIME type of image/png.
notation: IMAGE_PNG

Flash
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: flash
definition: MIME type of application/x-shockwave-flash.
notation: FLASH

Text Html
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: textHtml
definition: MIME type of text/html.
notation: TEXT_HTML

Pdf
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: pdf
definition: MIME type of application/pdf.
notation: PDF

Msword
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: msword
definition: MIME type of application/msword.
notation: MSWORD

Msexcel
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: msexcel
definition: MIME type of application/vnd.ms-excel.
notation: MSEXCEL

Rtf
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: rtf
definition: MIME type of application/rtf.
notation: RTF

Audio Wav
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: audioWav
definition: MIME type of audio/wav.
notation: AUDIO_WAV

Audio Mp3
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: audioMp3
definition: MIME type of audio/mp3.
notation: AUDIO_MP3

Html5Ad Zip
type: Concept
in scheme: MediaFileMimeType
top concept of: MediaFileMimeType
alternative label: html5AdZip
definition: MIME type of application/x-html5-ad-zip.
notation: HTML5_AD_ZIP

MediaFileType
type: ConceptScheme
comment: Values MediaFile.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Image
has top concept: Icon
has top concept: Media Bundle
has top concept: Audio
has top concept: Video
has top concept: Dynamic Image

Unspecified
type: Concept
in scheme: MediaFileType
top concept of: MediaFileType
alternative label: unspecified
definition: The media type has not been specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MediaFileType
top concept of: MediaFileType
alternative label: unknown
definition: The received value is not known in this version. This is a response-only value.
notation: UNKNOWN

Image
type: Concept
in scheme: MediaFileType
top concept of: MediaFileType
alternative label: image
definition: Static image, used for image ad.
notation: IMAGE

Icon
type: Concept
in scheme: MediaFileType
top concept of: MediaFileType
alternative label: icon
definition: Small image, used for map ad.
notation: ICON

Media Bundle
type: Concept
in scheme: MediaFileType
top concept of: MediaFileType
alternative label: mediaBundle
definition: ZIP file, used in fields of template ads.
notation: MEDIA_BUNDLE

Audio
type: Concept
in scheme: MediaFileType
top concept of: MediaFileType
alternative label: audio
definition: Audio file.
notation: AUDIO

Video
type: Concept
in scheme: MediaFileType
top concept of: MediaFileType
alternative label: video
definition: Video file.
notation: VIDEO

Dynamic Image
type: Concept
in scheme: MediaFileType
top concept of: MediaFileType
alternative label: dynamicImage
definition: Animated image, such as animated GIF.
notation: DYNAMIC_IMAGE

MetricGoalDirection
type: ConceptScheme
comment: Values MetricGoal.direction accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: No Change
has top concept: Increase
has top concept: Decrease
has top concept: No Change Or Increase
has top concept: No Change Or Decrease

Unspecified
type: Concept
in scheme: MetricGoalDirection
top concept of: MetricGoalDirection
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MetricGoalDirection
top concept of: MetricGoalDirection
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

No Change
type: Concept
in scheme: MetricGoalDirection
top concept of: MetricGoalDirection
alternative label: noChange
definition: The goal of the experiment is to not change the metric.
notation: NO_CHANGE

Increase
type: Concept
in scheme: MetricGoalDirection
top concept of: MetricGoalDirection
alternative label: increase
definition: The goal of the experiment is to increate the metric.
notation: INCREASE

Decrease
type: Concept
in scheme: MetricGoalDirection
top concept of: MetricGoalDirection
alternative label: decrease
definition: The goal of the experiment is to decrease the metric.
notation: DECREASE

No Change Or Increase
type: Concept
in scheme: MetricGoalDirection
top concept of: MetricGoalDirection
alternative label: noChangeOrIncrease
definition: The goal of the experiment is to either not change or increase the metric.
notation: NO_CHANGE_OR_INCREASE

No Change Or Decrease
type: Concept
in scheme: MetricGoalDirection
top concept of: MetricGoalDirection
alternative label: noChangeOrDecrease
definition: The goal of the experiment is to either not change or decrease the metric.
notation: NO_CHANGE_OR_DECREASE

MetricGoalMetric
type: ConceptScheme
comment: Values MetricGoal.metric accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Clicks
has top concept: Impressions
has top concept: Cost
has top concept: Conversions Per Interaction Rate
has top concept: Cost Per Conversion
has top concept: Conversions Value Per Cost
has top concept: Average Cpc
has top concept: Ctr
has top concept: Incremental Conversions
has top concept: Completed Video Views
has top concept: Custom Algorithms
has top concept: Conversions
has top concept: Conversion Value

Unspecified
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: unknown
definition: The value is unknown in this version.
notation: UNKNOWN

Clicks
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: clicks
definition: The goal of the experiment is clicks.
notation: CLICKS

Impressions
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: impressions
definition: The goal of the experiment is impressions.
notation: IMPRESSIONS

Cost
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: cost
definition: The goal of the experiment is cost.
notation: COST

Conversions Per Interaction Rate
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: conversionsPerInteractionRate
definition: The goal of the experiment is conversion rate.
notation: CONVERSIONS_PER_INTERACTION_RATE

Cost Per Conversion
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: costPerConversion
definition: The goal of the experiment is cost per conversion.
notation: COST_PER_CONVERSION

Conversions Value Per Cost
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: conversionsValuePerCost
definition: The goal of the experiment is conversion value per cost.
notation: CONVERSIONS_VALUE_PER_COST

Average Cpc
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: averageCpc
definition: The goal of the experiment is avg cpc.
notation: AVERAGE_CPC

Ctr
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: ctr
definition: The goal of the experiment is ctr.
notation: CTR

Incremental Conversions
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: incrementalConversions
definition: The goal of the experiment is incremental conversions.
notation: INCREMENTAL_CONVERSIONS

Completed Video Views
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: completedVideoViews
definition: The goal of the experiment is completed video views.
notation: COMPLETED_VIDEO_VIEWS

Custom Algorithms
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: customAlgorithms
definition: The goal of the experiment is custom algorithms.
notation: CUSTOM_ALGORITHMS

Conversions
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: conversions
definition: The goal of the experiment is conversions.
notation: CONVERSIONS

Conversion Value
type: Concept
in scheme: MetricGoalMetric
top concept of: MetricGoalMetric
alternative label: conversionValue
definition: The goal of the experiment is conversion value.
notation: CONVERSION_VALUE

MobileAppAssetAppStore
type: ConceptScheme
comment: Values MobileAppAsset.appStore accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Apple App Store
has top concept: Google App Store

Unspecified
type: Concept
in scheme: MobileAppAssetAppStore
top concept of: MobileAppAssetAppStore
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MobileAppAssetAppStore
top concept of: MobileAppAssetAppStore
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Apple App Store
type: Concept
in scheme: MobileAppAssetAppStore
top concept of: MobileAppAssetAppStore
alternative label: appleAppStore
definition: Mobile app vendor for Apple app store.
notation: APPLE_APP_STORE

Google App Store
type: Concept
in scheme: MobileAppAssetAppStore
top concept of: MobileAppAssetAppStore
alternative label: googleAppStore
definition: Mobile app vendor for Google app store.
notation: GOOGLE_APP_STORE

MobileDeviceConstantType
type: ConceptScheme
comment: Values MobileDeviceConstant.type accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Mobile
has top concept: Tablet

Unspecified
type: Concept
in scheme: MobileDeviceConstantType
top concept of: MobileDeviceConstantType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MobileDeviceConstantType
top concept of: MobileDeviceConstantType
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Mobile
type: Concept
in scheme: MobileDeviceConstantType
top concept of: MobileDeviceConstantType
alternative label: mobile
definition: Mobile phones.
notation: MOBILE

Tablet
type: Concept
in scheme: MobileDeviceConstantType
top concept of: MobileDeviceConstantType
alternative label: tablet
definition: Tablets.
notation: TABLET

MultiPartyAuthReviewOperationType
type: ConceptScheme
comment: Values MultiPartyAuthReview.operationType accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Create
has top concept: Update
has top concept: Remove

Unspecified
type: Concept
in scheme: MultiPartyAuthReviewOperationType
top concept of: MultiPartyAuthReviewOperationType
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MultiPartyAuthReviewOperationType
top concept of: MultiPartyAuthReviewOperationType
alternative label: unknown
definition: Value unknown in this version.
notation: UNKNOWN

Create
type: Concept
in scheme: MultiPartyAuthReviewOperationType
top concept of: MultiPartyAuthReviewOperationType
alternative label: create
definition: The operation is for creating a new resource.
notation: CREATE

Update
type: Concept
in scheme: MultiPartyAuthReviewOperationType
top concept of: MultiPartyAuthReviewOperationType
alternative label: update
definition: The operation is for updating an existing resource.
notation: UPDATE

Remove
type: Concept
in scheme: MultiPartyAuthReviewOperationType
top concept of: MultiPartyAuthReviewOperationType
alternative label: remove
definition: The operation is for removing a resource.
notation: REMOVE

MultiPartyAuthReviewReviewStatus
type: ConceptScheme
comment: Values MultiPartyAuthReview.reviewStatus accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Approved
has top concept: Pending
has top concept: Revoked
has top concept: Rejected
has top concept: Expired

Unspecified
type: Concept
in scheme: MultiPartyAuthReviewReviewStatus
top concept of: MultiPartyAuthReviewReviewStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MultiPartyAuthReviewReviewStatus
top concept of: MultiPartyAuthReviewReviewStatus
alternative label: unknown
definition: Value unknown in this version.
notation: UNKNOWN

Approved
type: Concept
in scheme: MultiPartyAuthReviewReviewStatus
top concept of: MultiPartyAuthReviewReviewStatus
alternative label: approved
definition: The Multi-Party Authorization request has been approved by another admin.
notation: APPROVED

Pending
type: Concept
in scheme: MultiPartyAuthReviewReviewStatus
top concept of: MultiPartyAuthReviewReviewStatus
alternative label: pending
definition: The Multi-Party Authorization request has been sent but not yet approved by another admin.
notation: PENDING

Revoked
type: Concept
in scheme: MultiPartyAuthReviewReviewStatus
top concept of: MultiPartyAuthReviewReviewStatus
alternative label: revoked
definition: The Multi-Party Authorization request has been revoked by the requester.
notation: REVOKED

Rejected
type: Concept
in scheme: MultiPartyAuthReviewReviewStatus
top concept of: MultiPartyAuthReviewReviewStatus
alternative label: rejected
definition: The Multi-Party Authorization request has been rejected by another admin.
notation: REJECTED

Expired
type: Concept
in scheme: MultiPartyAuthReviewReviewStatus
top concept of: MultiPartyAuthReviewReviewStatus
alternative label: expired
definition: The Multi-Party Authorization request has expired.
notation: EXPIRED

MultiPartyAuthReviewTargetResource
type: ConceptScheme
comment: Values MultiPartyAuthReview.targetResource accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer User Access
has top concept: Customer User Access Invitation

Unspecified
type: Concept
in scheme: MultiPartyAuthReviewTargetResource
top concept of: MultiPartyAuthReviewTargetResource
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: MultiPartyAuthReviewTargetResource
top concept of: MultiPartyAuthReviewTargetResource
alternative label: unknown
definition: Value unknown in this version.
notation: UNKNOWN

Customer User Access
type: Concept
in scheme: MultiPartyAuthReviewTargetResource
top concept of: MultiPartyAuthReviewTargetResource
alternative label: customerUserAccess
definition: Resource is CustomerUserAccess.
notation: CUSTOMER_USER_ACCESS

Customer User Access Invitation
type: Concept
in scheme: MultiPartyAuthReviewTargetResource
top concept of: MultiPartyAuthReviewTargetResource
alternative label: customerUserAccessInvitation
definition: Resource is CustomerUserAccessInvitation.
notation: CUSTOMER_USER_ACCESS_INVITATION

OfflineConversionErrorCollectionSizeError
type: ConceptScheme
comment: Values OfflineConversionError.collectionSizeError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Too Few
has top concept: Too Many

Unspecified
type: Concept
in scheme: OfflineConversionErrorCollectionSizeError
top concept of: OfflineConversionErrorCollectionSizeError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorCollectionSizeError
top concept of: OfflineConversionErrorCollectionSizeError
alternative label: unknown
definition: The received error code is not known in this version.
notation: UNKNOWN

Too Few
type: Concept
in scheme: OfflineConversionErrorCollectionSizeError
top concept of: OfflineConversionErrorCollectionSizeError
alternative label: tooFew
definition: Too few.
notation: TOO_FEW

Too Many
type: Concept
in scheme: OfflineConversionErrorCollectionSizeError
top concept of: OfflineConversionErrorCollectionSizeError
alternative label: tooMany
definition: Too many.
notation: TOO_MANY

OfflineConversionErrorConversionAdjustmentUploadError
type: ConceptScheme
comment: Values OfflineConversionError.conversionAdjustmentUploadError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Too Recent Conversion Action
has top concept: Conversion Already Retracted
has top concept: Conversion Not Found
has top concept: Conversion Expired
has top concept: Adjustment Precedes Conversion
has top concept: More Recent Restatement Found
has top concept: Too Recent Conversion
has top concept: Cannot Restate Conversion Action That Always Uses Default Conversion Value
has top concept: Too Many Adjustments In Request
has top concept: Too Many Adjustments
has top concept: Restatement Already Exists
has top concept: Duplicate Adjustment In Request
has top concept: Customer Not Accepted Customer Data Terms
has top concept: Conversion Action Not Eligible For Enhancement
has top concept: Invalid User Identifier
has top concept: Unsupported User Identifier
has top concept: Gclid Date Time Pair And Order Id Both Set
has top concept: Conversion Already Enhanced
has top concept: Duplicate Enhancement In Request
has top concept: Customer Data Policy Prohibits Enhancement
has top concept: Missing Order Id For Webpage
has top concept: Order Id Contains Pii
has top concept: Invalid Job Id
has top concept: No Conversion Action Found
has top concept: Invalid Conversion Action Type

Unspecified
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Too Recent Conversion Action
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: tooRecentConversionAction
definition: Can't import events to a conversion action that was just created. Try importing again in 6 hours.
notation: TOO_RECENT_CONVERSION_ACTION

Conversion Already Retracted
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: conversionAlreadyRetracted
definition: The conversion was already retracted. This adjustment was not processed.
notation: CONVERSION_ALREADY_RETRACTED

Conversion Not Found
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: conversionNotFound
definition: The conversion for this conversion action and conversion identifier can't be found. Make sure your conversion identifiers are associated with the correct conversion action and try again.
notation: CONVERSION_NOT_FOUND

Conversion Expired
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: conversionExpired
definition: Adjustment can't be made to a conversion that occurred more than 54 days ago.
notation: CONVERSION_EXPIRED

Adjustment Precedes Conversion
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: adjustmentPrecedesConversion
definition: Adjustment has an `adjustment_date_time` that occurred before the associated conversion. Make sure your `adjustment_date_time` is correct and try again.
notation: ADJUSTMENT_PRECEDES_CONVERSION

More Recent Restatement Found
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: moreRecentRestatementFound
definition: More recent adjustment `adjustment_date_time` has already been reported for the associated conversion. Make sure your adjustment `adjustment_date_time` is correct and try again.
notation: MORE_RECENT_RESTATEMENT_FOUND

Too Recent Conversion
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: tooRecentConversion
definition: Adjustment can't be recorded because the conversion occurred too recently. Try adjusting a conversion that occurred at least 24 hours ago.
notation: TOO_RECENT_CONVERSION

Cannot Restate Conversion Action That Always Uses Default Conversion Value
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: cannotRestateConversionActionThatAlwaysUsesDefaultConversionValue
definition: Can't make an adjustment to a conversion that is set up to use the default value. Check your conversion action value setting and try again.
notation: CANNOT_RESTATE_CONVERSION_ACTION_THAT_ALWAYS_USES_DEFAULT_CONVERSION_VALUE

Too Many Adjustments In Request
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: tooManyAdjustmentsInRequest
definition: Try uploading fewer than 2001 adjustments in a single API request.
notation: TOO_MANY_ADJUSTMENTS_IN_REQUEST

Too Many Adjustments
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: tooManyAdjustments
definition: The conversion has already been adjusted the maximum number of times. Make sure you're only making necessary adjustment to existing conversion.
notation: TOO_MANY_ADJUSTMENTS

Restatement Already Exists
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: restatementAlreadyExists
definition: The conversion has prior a restatement with the same `adjustment_date_time`. Make sure your adjustment has the correct and unique `adjustment_date_time` and try again.
notation: RESTATEMENT_ALREADY_EXISTS

Duplicate Adjustment In Request
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: duplicateAdjustmentInRequest
definition: Imported adjustment has a duplicate conversion adjustment with same `adjustment_date_time`. Make sure your adjustment has the correct `adjustment_date_time` and try again.
notation: DUPLICATE_ADJUSTMENT_IN_REQUEST

Customer Not Accepted Customer Data Terms
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: customerNotAcceptedCustomerDataTerms
definition: Make sure you agree to the customer data processing terms in conversion settings and try again.
notation: CUSTOMER_NOT_ACCEPTED_CUSTOMER_DATA_TERMS

Conversion Action Not Eligible For Enhancement
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: conversionActionNotEligibleForEnhancement
definition: Can't use enhanced conversions with the specified conversion action.
notation: CONVERSION_ACTION_NOT_ELIGIBLE_FOR_ENHANCEMENT

Invalid User Identifier
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: invalidUserIdentifier
definition: Make sure you hash user provided data using SHA-256 and ensure you are normalizing according to the guidelines.
notation: INVALID_USER_IDENTIFIER

Unsupported User Identifier
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: unsupportedUserIdentifier
definition: Use user provided data such as emails or phone numbers hashed using SHA-256 and try again.
notation: UNSUPPORTED_USER_IDENTIFIER

Gclid Date Time Pair And Order Id Both Set
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: gclidDateTimePairAndOrderIdBothSet
definition: Cannot set both gclid_date_time_pair and order_id. Use only 1 type and try again.
notation: GCLID_DATE_TIME_PAIR_AND_ORDER_ID_BOTH_SET

Conversion Already Enhanced
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: conversionAlreadyEnhanced
definition: Conversion already has enhancements with the same Order ID and conversion action. Make sure your data is correctly configured and try again.
notation: CONVERSION_ALREADY_ENHANCED

Duplicate Enhancement In Request
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: duplicateEnhancementInRequest
definition: Multiple enhancements have the same conversion action and Order ID. Make sure your data is correctly configured and try again.
notation: DUPLICATE_ENHANCEMENT_IN_REQUEST

Customer Data Policy Prohibits Enhancement
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: customerDataPolicyProhibitsEnhancement
definition: Enhanced conversions can't be used for this account because of Google customer data policies. Contact your Google representative.
notation: CUSTOMER_DATA_POLICY_PROHIBITS_ENHANCEMENT

Missing Order Id For Webpage
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: missingOrderIdForWebpage
definition: Adjustment for website conversion requires Order ID (ie, transaction ID). Make sure your website tags capture Order IDs and you send the same Order IDs with your adjustment.
notation: MISSING_ORDER_ID_FOR_WEBPAGE

Order Id Contains Pii
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: orderIdContainsPii
definition: Can't use adjustment with Order IDs containing personally-identifiable information (PII).
notation: ORDER_ID_CONTAINS_PII

Invalid Job Id
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: invalidJobId
definition: The provided job id in the request is not within the allowed range. A job ID must be a positive integer in the range [1, 2^31).
notation: INVALID_JOB_ID

No Conversion Action Found
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: noConversionActionFound
definition: The conversion action specified in the adjustment request cannot be found. Make sure it's available in this account.
notation: NO_CONVERSION_ACTION_FOUND

Invalid Conversion Action Type
type: Concept
in scheme: OfflineConversionErrorConversionAdjustmentUploadError
top concept of: OfflineConversionErrorConversionAdjustmentUploadError
alternative label: invalidConversionActionType
definition: The type of the conversion action specified in the adjustment request isn't supported for uploading adjustments. A conversion adjustment of type `RETRACTION` or `RESTATEMENT` is only permitted for conversion actions of type `SALESFORCE`, `UPLOAD_CLICK` or `WEBPAGE`. A conversion adjustment of type `ENHANCEMENT` is only permitted for conversion actions of type `WEBPAGE`.
notation: INVALID_CONVERSION_ACTION_TYPE

OfflineConversionErrorConversionUploadError
type: ConceptScheme
comment: Values OfflineConversionError.conversionUploadError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Too Many Conversions In Request
has top concept: Unparseable Gclid
has top concept: Conversion Precedes Event
has top concept: Expired Event
has top concept: Too Recent Event
has top concept: Event Not Found
has top concept: Unauthorized Customer
has top concept: Too Recent Conversion Action
has top concept: Conversion Tracking Not Enabled At Impression Time
has top concept: External Attribution Data Set For Non Externally Attributed Conversion Action
has top concept: External Attribution Data Not Set For Externally Attributed Conversion Action
has top concept: Order Id Not Permitted For Externally Attributed Conversion Action
has top concept: Order Id Already In Use
has top concept: Duplicate Order Id
has top concept: Too Recent Call
has top concept: Expired Call
has top concept: Call Not Found
has top concept: Conversion Precedes Call
has top concept: Conversion Tracking Not Enabled At Call Time
has top concept: Unparseable Callers Phone Number
has top concept: Click Conversion Already Exists
has top concept: Call Conversion Already Exists
has top concept: Duplicate Click Conversion In Request
has top concept: Duplicate Call Conversion In Request
has top concept: Custom Variable Not Enabled
has top concept: Custom Variable Value Contains Pii
has top concept: Invalid Customer For Click
has top concept: Invalid Customer For Call
has top concept: Conversion Not Compliant With Att Policy
has top concept: Click Not Found
has top concept: Invalid User Identifier
has top concept: Externally Attributed Conversion Action Not Permitted With User Identifier
has top concept: Unsupported User Identifier
has top concept: Gbraid Wbraid Both Set
has top concept: Unparseable Wbraid
has top concept: Unparseable Gbraid
has top concept: One Per Click Conversion Action Not Permitted With Braid
has top concept: Customer Data Policy Prohibits Enhanced Conversions
has top concept: Customer Not Accepted Customer Data Terms
has top concept: Order Id Contains Pii
has top concept: Customer Not Enabled Enhanced Conversions For Leads
has top concept: Invalid Job Id
has top concept: No Conversion Action Found
has top concept: Invalid Conversion Action Type

Unspecified
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Too Many Conversions In Request
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: tooManyConversionsInRequest
definition: Upload fewer than 2001 events in a single request.
notation: TOO_MANY_CONVERSIONS_IN_REQUEST

Unparseable Gclid
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: unparseableGclid
definition: The imported gclid could not be decoded.
notation: UNPARSEABLE_GCLID

Conversion Precedes Event
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: conversionPrecedesEvent
definition: The imported event has a `conversion_date_time` that precedes the click. Make sure your `conversion_date_time` is correct and try again.
notation: CONVERSION_PRECEDES_EVENT

Expired Event
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: expiredEvent
definition: The imported event can't be recorded because its click occurred before this conversion's click-through window. Make sure you import the most recent data.
notation: EXPIRED_EVENT

Too Recent Event
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: tooRecentEvent
definition: The click associated with the given identifier or iOS URL parameter occurred less than 6 hours ago. Retry after 6 hours have passed.
notation: TOO_RECENT_EVENT

Event Not Found
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: eventNotFound
definition: The imported event could not be attributed to a click. This may be because the event did not come from a Google Ads campaign.
notation: EVENT_NOT_FOUND

Unauthorized Customer
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: unauthorizedCustomer
definition: The click ID or call is associated with an Ads account you don't have access to. Make sure you import conversions for accounts managed by your manager account.
notation: UNAUTHORIZED_CUSTOMER

Too Recent Conversion Action
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: tooRecentConversionAction
definition: Can't import events to a conversion action that was just created. Try importing again in 6 hours.
notation: TOO_RECENT_CONVERSION_ACTION

Conversion Tracking Not Enabled At Impression Time
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: conversionTrackingNotEnabledAtImpressionTime
definition: At the time of the click, conversion tracking was not enabled in the effective conversion account of the click's Google Ads account.
notation: CONVERSION_TRACKING_NOT_ENABLED_AT_IMPRESSION_TIME

External Attribution Data Set For Non Externally Attributed Conversion Action
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: externalAttributionDataSetForNonExternallyAttributedConversionAction
definition: The imported event includes external attribution data, but the conversion action isn't set up to use an external attribution model. Make sure the conversion action is correctly configured and try again.
notation: EXTERNAL_ATTRIBUTION_DATA_SET_FOR_NON_EXTERNALLY_ATTRIBUTED_CONVERSION_ACTION

External Attribution Data Not Set For Externally Attributed Conversion Action
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: externalAttributionDataNotSetForExternallyAttributedConversionAction
definition: The conversion action is set up to use an external attribution model, but the imported event is missing data. Make sure imported events include the external attribution credit and all necessary fields.
notation: EXTERNAL_ATTRIBUTION_DATA_NOT_SET_FOR_EXTERNALLY_ATTRIBUTED_CONVERSION_ACTION

Order Id Not Permitted For Externally Attributed Conversion Action
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: orderIdNotPermittedForExternallyAttributedConversionAction
definition: Order IDs can't be used for a conversion measured with an external attribution model. Make sure the conversion is correctly configured and imported events include only necessary data and try again.
notation: ORDER_ID_NOT_PERMITTED_FOR_EXTERNALLY_ATTRIBUTED_CONVERSION_ACTION

Order Id Already In Use
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: orderIdAlreadyInUse
definition: The imported event includes an order ID that was previously recorded, so the event was not processed.
notation: ORDER_ID_ALREADY_IN_USE

Duplicate Order Id
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: duplicateOrderId
definition: Imported events include multiple conversions with the same order ID and were not processed. Make sure order IDs are unique and try again.
notation: DUPLICATE_ORDER_ID

Too Recent Call
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: tooRecentCall
definition: Can't import calls that occurred less than 6 hours ago. Try uploading again in 6 hours.
notation: TOO_RECENT_CALL

Expired Call
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: expiredCall
definition: The call can't be recorded because it occurred before this conversion action's lookback window. Make sure your import is configured to get the most recent data.
notation: EXPIRED_CALL

Call Not Found
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: callNotFound
definition: The call or click leading to the imported event can't be found. Make sure your data source is set up to include correct identifiers.
notation: CALL_NOT_FOUND

Conversion Precedes Call
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: conversionPrecedesCall
definition: The call has a `conversion_date_time` that precedes the associated click. Make sure your `conversion_date_time` is correct.
notation: CONVERSION_PRECEDES_CALL

Conversion Tracking Not Enabled At Call Time
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: conversionTrackingNotEnabledAtCallTime
definition: At the time of the imported call, conversion tracking was not enabled in the effective conversion account of the click's Google Ads account.
notation: CONVERSION_TRACKING_NOT_ENABLED_AT_CALL_TIME

Unparseable Callers Phone Number
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: unparseableCallersPhoneNumber
definition: Make sure phone numbers are formatted as E.164 (+16502531234), International (+64 3-331 6005), or US national number (6502531234).
notation: UNPARSEABLE_CALLERS_PHONE_NUMBER

Click Conversion Already Exists
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: clickConversionAlreadyExists
definition: The imported event has the same click and `conversion_date_time` as an existing conversion. Use a unique `conversion_date_time` or order ID for each unique event and try again.
notation: CLICK_CONVERSION_ALREADY_EXISTS

Call Conversion Already Exists
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: callConversionAlreadyExists
definition: The imported call has the same `conversion_date_time` as an existing conversion. Make sure your `conversion_date_time` correctly configured and try again.
notation: CALL_CONVERSION_ALREADY_EXISTS

Duplicate Click Conversion In Request
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: duplicateClickConversionInRequest
definition: Multiple events have the same click and `conversion_date_time`. Make sure your `conversion_date_time` is correctly configured and try again.
notation: DUPLICATE_CLICK_CONVERSION_IN_REQUEST

Duplicate Call Conversion In Request
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: duplicateCallConversionInRequest
definition: Multiple events have the same call and `conversion_date_time`. Make sure your `conversion_date_time` is correctly configured and try again.
notation: DUPLICATE_CALL_CONVERSION_IN_REQUEST

Custom Variable Not Enabled
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: customVariableNotEnabled
definition: Enable the custom variable in your conversion settings and try again.
notation: CUSTOM_VARIABLE_NOT_ENABLED

Custom Variable Value Contains Pii
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: customVariableValueContainsPii
definition: Can't import events with custom variables containing personally-identifiable information (PII). Remove these variables and try again.
notation: CUSTOM_VARIABLE_VALUE_CONTAINS_PII

Invalid Customer For Click
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: invalidCustomerForClick
definition: The click from the imported event is associated with a different Google Ads account. Make sure you're importing to the correct account.
notation: INVALID_CUSTOMER_FOR_CLICK

Invalid Customer For Call
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: invalidCustomerForCall
definition: The click from the call is associated with a different Google Ads account. Make sure you're importing to the correct account. Query conversion_tracking_setting.google_ads_conversion_customer on Customer to identify the correct account.
notation: INVALID_CUSTOMER_FOR_CALL

Conversion Not Compliant With Att Policy
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: conversionNotCompliantWithAttPolicy
definition: The connversion can't be imported because the conversion source didn't comply with Apple App Transparency Tracking (ATT) policies or because the customer didn't consent to tracking.
notation: CONVERSION_NOT_COMPLIANT_WITH_ATT_POLICY

Click Not Found
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: clickNotFound
definition: The email address or phone number for this event can't be matched to a click. This may be because it didn't come from a Google Ads campaign, and you can safely ignore this warning. If this includes more imported events than is expected, you may need to check your setup.
notation: CLICK_NOT_FOUND

Invalid User Identifier
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: invalidUserIdentifier
definition: Make sure you hash user provided data using SHA-256 and ensure you are normalizing according to the guidelines.
notation: INVALID_USER_IDENTIFIER

Externally Attributed Conversion Action Not Permitted With User Identifier
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: externallyAttributedConversionActionNotPermittedWithUserIdentifier
definition: User provided data can't be used with external attribution models. Use a different attribution model or omit user identifiers and try again.
notation: EXTERNALLY_ATTRIBUTED_CONVERSION_ACTION_NOT_PERMITTED_WITH_USER_IDENTIFIER

Unsupported User Identifier
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: unsupportedUserIdentifier
definition: The provided user identifiers are not supported. Use only hashed email or phone number and try again.
notation: UNSUPPORTED_USER_IDENTIFIER

Gbraid Wbraid Both Set
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: gbraidWbraidBothSet
definition: Can't use both gbraid and wbraid parameters. Use only 1 and try again.
notation: GBRAID_WBRAID_BOTH_SET

Unparseable Wbraid
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: unparseableWbraid
definition: Can't parse event import data. Check if your wbraid parameter was not modified and try again.
notation: UNPARSEABLE_WBRAID

Unparseable Gbraid
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: unparseableGbraid
definition: Can't parse event import data. Check if your gbraid parameter was not modified and try again.
notation: UNPARSEABLE_GBRAID

One Per Click Conversion Action Not Permitted With Braid
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: onePerClickConversionActionNotPermittedWithBraid
definition: Conversion actions that use one-per-click counting can't be used with gbraid or wbraid parameters.
notation: ONE_PER_CLICK_CONVERSION_ACTION_NOT_PERMITTED_WITH_BRAID

Customer Data Policy Prohibits Enhanced Conversions
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: customerDataPolicyProhibitsEnhancedConversions
definition: Enhanced conversions can't be used for this account because of Google customer data policies. Contact your Google representative.
notation: CUSTOMER_DATA_POLICY_PROHIBITS_ENHANCED_CONVERSIONS

Customer Not Accepted Customer Data Terms
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: customerNotAcceptedCustomerDataTerms
definition: Make sure you agree to the customer data processing terms in conversion settings and try again. You can check your setting by querying conversion_tracking_setting.accepted_customer_data_terms on Customer.
notation: CUSTOMER_NOT_ACCEPTED_CUSTOMER_DATA_TERMS

Order Id Contains Pii
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: orderIdContainsPii
definition: Can't import events with order IDs containing personally-identifiable information (PII).
notation: ORDER_ID_CONTAINS_PII

Customer Not Enabled Enhanced Conversions For Leads
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: customerNotEnabledEnhancedConversionsForLeads
definition: Make sure you've turned on enhanced conversions for leads in conversion settings and try again. You can check your setting by querying conversion_tracking_setting.enhanced_conversions_for_leads_enabled on Customer.
notation: CUSTOMER_NOT_ENABLED_ENHANCED_CONVERSIONS_FOR_LEADS

Invalid Job Id
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: invalidJobId
definition: The provided job id in the request is not within the allowed range. A job ID must be a positive integer in the range [1, 2^31).
notation: INVALID_JOB_ID

No Conversion Action Found
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: noConversionActionFound
definition: The conversion action specified in the upload request cannot be found. Make sure it's available in this account.
notation: NO_CONVERSION_ACTION_FOUND

Invalid Conversion Action Type
type: Concept
in scheme: OfflineConversionErrorConversionUploadError
top concept of: OfflineConversionErrorConversionUploadError
alternative label: invalidConversionActionType
definition: The conversion action specified in the upload request isn't set up for uploading conversions.
notation: INVALID_CONVERSION_ACTION_TYPE

OfflineConversionErrorDateError
type: ConceptScheme
comment: Values OfflineConversionError.dateError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Invalid Field Values In Date
has top concept: Invalid Field Values In Date Time
has top concept: Invalid String Date
has top concept: Invalid String Date Time Micros
has top concept: Invalid String Date Time Seconds
has top concept: Invalid String Date Time Seconds With Offset
has top concept: Earlier Than Minimum Date
has top concept: Later Than Maximum Date
has top concept: Date Range Minimum Date Later Than Maximum Date
has top concept: Date Range Minimum And Maximum Dates Both Null
has top concept: Date Range Error Start Time Must Be The Start Of ADay
has top concept: Date Range Error End Time Must Be The End Of ADay

Unspecified
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: unknown
definition: The received error code is not known in this version.
notation: UNKNOWN

Invalid Field Values In Date
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: invalidFieldValuesInDate
definition: Given field values do not correspond to a valid date.
notation: INVALID_FIELD_VALUES_IN_DATE

Invalid Field Values In Date Time
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: invalidFieldValuesInDateTime
definition: Given field values do not correspond to a valid date time.
notation: INVALID_FIELD_VALUES_IN_DATE_TIME

Invalid String Date
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: invalidStringDate
definition: The string date's format should be yyyy-mm-dd.
notation: INVALID_STRING_DATE

Invalid String Date Time Micros
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: invalidStringDateTimeMicros
definition: The string date time's format should be yyyy-mm-dd hh:mm:ss.ssssss.
notation: INVALID_STRING_DATE_TIME_MICROS

Invalid String Date Time Seconds
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: invalidStringDateTimeSeconds
definition: The string date time's format should be yyyy-mm-dd hh:mm:ss.
notation: INVALID_STRING_DATE_TIME_SECONDS

Invalid String Date Time Seconds With Offset
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: invalidStringDateTimeSecondsWithOffset
definition: The string date time's format should be yyyy-mm-dd hh:mm:ss+|-hh:mm.
notation: INVALID_STRING_DATE_TIME_SECONDS_WITH_OFFSET

Earlier Than Minimum Date
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: earlierThanMinimumDate
definition: Date is before allowed minimum.
notation: EARLIER_THAN_MINIMUM_DATE

Later Than Maximum Date
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: laterThanMaximumDate
definition: Date is after allowed maximum.
notation: LATER_THAN_MAXIMUM_DATE

Date Range Minimum Date Later Than Maximum Date
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: dateRangeMinimumDateLaterThanMaximumDate
definition: Date range bounds are not in order.
notation: DATE_RANGE_MINIMUM_DATE_LATER_THAN_MAXIMUM_DATE

Date Range Minimum And Maximum Dates Both Null
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: dateRangeMinimumAndMaximumDatesBothNull
definition: Both dates in range are null.
notation: DATE_RANGE_MINIMUM_AND_MAXIMUM_DATES_BOTH_NULL

Date Range Error Start Time Must Be The Start Of ADay
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: dateRangeErrorStartTimeMustBeTheStartOfADay
definition: This campaign type doesn't support a start date time that isn't the start of the day.
notation: DATE_RANGE_ERROR_START_TIME_MUST_BE_THE_START_OF_A_DAY

Date Range Error End Time Must Be The End Of ADay
type: Concept
in scheme: OfflineConversionErrorDateError
top concept of: OfflineConversionErrorDateError
alternative label: dateRangeErrorEndTimeMustBeTheEndOfADay
definition: This campaign type doesn't support an end date time that isn't the end of the day.
notation: DATE_RANGE_ERROR_END_TIME_MUST_BE_THE_END_OF_A_DAY

OfflineConversionErrorDistinctError
type: ConceptScheme
comment: Values OfflineConversionError.distinctError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Duplicate Element
has top concept: Duplicate Type

Unspecified
type: Concept
in scheme: OfflineConversionErrorDistinctError
top concept of: OfflineConversionErrorDistinctError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorDistinctError
top concept of: OfflineConversionErrorDistinctError
alternative label: unknown
definition: The received error code is not known in this version.
notation: UNKNOWN

Duplicate Element
type: Concept
in scheme: OfflineConversionErrorDistinctError
top concept of: OfflineConversionErrorDistinctError
alternative label: duplicateElement
definition: Duplicate element.
notation: DUPLICATE_ELEMENT

Duplicate Type
type: Concept
in scheme: OfflineConversionErrorDistinctError
top concept of: OfflineConversionErrorDistinctError
alternative label: duplicateType
definition: Duplicate type.
notation: DUPLICATE_TYPE

OfflineConversionErrorFieldError
type: ConceptScheme
comment: Values OfflineConversionError.fieldError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Required
has top concept: Immutable Field
has top concept: Invalid Value
has top concept: Value Must Be Unset
has top concept: Required Nonempty List
has top concept: Field Cannot Be Cleared
has top concept: Blocked Value
has top concept: Field Can Only Be Cleared

Unspecified
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: unknown
definition: The received error code is not known in this version.
notation: UNKNOWN

Required
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: required
definition: The required field was not present.
notation: REQUIRED

Immutable Field
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: immutableField
definition: The field attempted to be mutated is immutable.
notation: IMMUTABLE_FIELD

Invalid Value
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: invalidValue
definition: The field's value is invalid.
notation: INVALID_VALUE

Value Must Be Unset
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: valueMustBeUnset
definition: The field cannot be set.
notation: VALUE_MUST_BE_UNSET

Required Nonempty List
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: requiredNonemptyList
definition: The required repeated field was empty.
notation: REQUIRED_NONEMPTY_LIST

Field Cannot Be Cleared
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: fieldCannotBeCleared
definition: The field cannot be cleared.
notation: FIELD_CANNOT_BE_CLEARED

Blocked Value
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: blockedValue
definition: The field's value is on a deny-list for this field.
notation: BLOCKED_VALUE

Field Can Only Be Cleared
type: Concept
in scheme: OfflineConversionErrorFieldError
top concept of: OfflineConversionErrorFieldError
alternative label: fieldCanOnlyBeCleared
definition: The field's value cannot be modified, except for clearing.
notation: FIELD_CAN_ONLY_BE_CLEARED

OfflineConversionErrorMutateError
type: ConceptScheme
comment: Values OfflineConversionError.mutateError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Resource Not Found
has top concept: Id Exists In Multiple Mutates
has top concept: Inconsistent Field Values
has top concept: Mutate Not Allowed
has top concept: Resource Not In Google Ads
has top concept: Resource Already Exists
has top concept: Resource Does Not Support Validate Only
has top concept: Operation Does Not Support Partial Failure
has top concept: Resource Read Only
has top concept: Eu Political Advertising Declaration Required

Unspecified
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: unknown
definition: The received error code is not known in this version.
notation: UNKNOWN

Resource Not Found
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: resourceNotFound
definition: Requested resource was not found.
notation: RESOURCE_NOT_FOUND

Id Exists In Multiple Mutates
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: idExistsInMultipleMutates
definition: Cannot mutate the same resource twice in one request.
notation: ID_EXISTS_IN_MULTIPLE_MUTATES

Inconsistent Field Values
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: inconsistentFieldValues
definition: The field's contents don't match another field that represents the same data.
notation: INCONSISTENT_FIELD_VALUES

Mutate Not Allowed
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: mutateNotAllowed
definition: Mutates are not allowed for the requested resource.
notation: MUTATE_NOT_ALLOWED

Resource Not In Google Ads
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: resourceNotInGoogleAds
definition: The resource isn't in Google Ads. It belongs to another ads system.
notation: RESOURCE_NOT_IN_GOOGLE_ADS

Resource Already Exists
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: resourceAlreadyExists
definition: The resource being created already exists.
notation: RESOURCE_ALREADY_EXISTS

Resource Does Not Support Validate Only
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: resourceDoesNotSupportValidateOnly
definition: This resource cannot be used with "validate_only".
notation: RESOURCE_DOES_NOT_SUPPORT_VALIDATE_ONLY

Operation Does Not Support Partial Failure
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: operationDoesNotSupportPartialFailure
definition: This operation cannot be used with "partial_failure".
notation: OPERATION_DOES_NOT_SUPPORT_PARTIAL_FAILURE

Resource Read Only
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: resourceReadOnly
definition: Attempt to write to read-only fields.
notation: RESOURCE_READ_ONLY

Eu Political Advertising Declaration Required
type: Concept
in scheme: OfflineConversionErrorMutateError
top concept of: OfflineConversionErrorMutateError
alternative label: euPoliticalAdvertisingDeclarationRequired
definition: Mutates are generally not allowed if the customer contains non-exempt campaigns without the EU political advertising declaration.
notation: EU_POLITICAL_ADVERTISING_DECLARATION_REQUIRED

OfflineConversionErrorNotAllowlistedError
type: ConceptScheme
comment: Values OfflineConversionError.notAllowlistedError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Customer Not Allowlisted For This Feature

Unspecified
type: Concept
in scheme: OfflineConversionErrorNotAllowlistedError
top concept of: OfflineConversionErrorNotAllowlistedError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorNotAllowlistedError
top concept of: OfflineConversionErrorNotAllowlistedError
alternative label: unknown
definition: The received error code is not known in this version.
notation: UNKNOWN

Customer Not Allowlisted For This Feature
type: Concept
in scheme: OfflineConversionErrorNotAllowlistedError
top concept of: OfflineConversionErrorNotAllowlistedError
alternative label: customerNotAllowlistedForThisFeature
definition: Customer is not allowlisted for accessing this feature.
notation: CUSTOMER_NOT_ALLOWLISTED_FOR_THIS_FEATURE

OfflineConversionErrorStringFormatError
type: ConceptScheme
comment: Values OfflineConversionError.stringFormatError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Illegal Chars
has top concept: Invalid Format

Unspecified
type: Concept
in scheme: OfflineConversionErrorStringFormatError
top concept of: OfflineConversionErrorStringFormatError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorStringFormatError
top concept of: OfflineConversionErrorStringFormatError
alternative label: unknown
definition: The received error code is not known in this version.
notation: UNKNOWN

Illegal Chars
type: Concept
in scheme: OfflineConversionErrorStringFormatError
top concept of: OfflineConversionErrorStringFormatError
alternative label: illegalChars
definition: The input string value contains disallowed characters.
notation: ILLEGAL_CHARS

Invalid Format
type: Concept
in scheme: OfflineConversionErrorStringFormatError
top concept of: OfflineConversionErrorStringFormatError
alternative label: invalidFormat
definition: The input string value is invalid for the associated field.
notation: INVALID_FORMAT

OfflineConversionErrorStringLengthError
type: ConceptScheme
comment: Values OfflineConversionError.stringLengthError accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Empty
has top concept: Too Short
has top concept: Too Long

Unspecified
type: Concept
in scheme: OfflineConversionErrorStringLengthError
top concept of: OfflineConversionErrorStringLengthError
alternative label: unspecified
definition: Enum unspecified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionErrorStringLengthError
top concept of: OfflineConversionErrorStringLengthError
alternative label: unknown
definition: The received error code is not known in this version.
notation: UNKNOWN

Empty
type: Concept
in scheme: OfflineConversionErrorStringLengthError
top concept of: OfflineConversionErrorStringLengthError
alternative label: empty
definition: The specified field should have a least one non-whitespace character in it.
notation: EMPTY

Too Short
type: Concept
in scheme: OfflineConversionErrorStringLengthError
top concept of: OfflineConversionErrorStringLengthError
alternative label: tooShort
definition: Too short.
notation: TOO_SHORT

Too Long
type: Concept
in scheme: OfflineConversionErrorStringLengthError
top concept of: OfflineConversionErrorStringLengthError
alternative label: tooLong
definition: Too long.
notation: TOO_LONG

OfflineConversionUploadClientSummaryClient
type: ConceptScheme
comment: Values OfflineConversionUploadClientSummary.client accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Google Ads Api
has top concept: Google Ads Web Client
has top concept: Ads Data Connector

Unspecified
type: Concept
in scheme: OfflineConversionUploadClientSummaryClient
top concept of: OfflineConversionUploadClientSummaryClient
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionUploadClientSummaryClient
top concept of: OfflineConversionUploadClientSummaryClient
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Google Ads Api
type: Concept
in scheme: OfflineConversionUploadClientSummaryClient
top concept of: OfflineConversionUploadClientSummaryClient
alternative label: googleAdsApi
definition: Google Ads API.
notation: GOOGLE_ADS_API

Google Ads Web Client
type: Concept
in scheme: OfflineConversionUploadClientSummaryClient
top concept of: OfflineConversionUploadClientSummaryClient
alternative label: googleAdsWebClient
definition: Google Ads web client, which could include multiple sources like Ads UI, SFTP, etc.
notation: GOOGLE_ADS_WEB_CLIENT

Ads Data Connector
type: Concept
in scheme: OfflineConversionUploadClientSummaryClient
top concept of: OfflineConversionUploadClientSummaryClient
alternative label: adsDataConnector
definition: Connection platform.
notation: ADS_DATA_CONNECTOR

OfflineConversionUploadClientSummaryStatus
type: ConceptScheme
comment: Values OfflineConversionUploadClientSummary.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Excellent
has top concept: Good
has top concept: Needs Attention
has top concept: No Recent Upload

Unspecified
type: Concept
in scheme: OfflineConversionUploadClientSummaryStatus
top concept of: OfflineConversionUploadClientSummaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionUploadClientSummaryStatus
top concept of: OfflineConversionUploadClientSummaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Excellent
type: Concept
in scheme: OfflineConversionUploadClientSummaryStatus
top concept of: OfflineConversionUploadClientSummaryStatus
alternative label: excellent
definition: Your offline data ingestion setup is active and optimal for downstream processing.
notation: EXCELLENT

Good
type: Concept
in scheme: OfflineConversionUploadClientSummaryStatus
top concept of: OfflineConversionUploadClientSummaryStatus
alternative label: good
definition: Your offline ingestion setup is active, but there are further improvements you could make. See alerts.
notation: GOOD

Needs Attention
type: Concept
in scheme: OfflineConversionUploadClientSummaryStatus
top concept of: OfflineConversionUploadClientSummaryStatus
alternative label: needsAttention
definition: Your offline ingestion setup is active, but there are errors that require your attention. See alerts.
notation: NEEDS_ATTENTION

No Recent Upload
type: Concept
in scheme: OfflineConversionUploadClientSummaryStatus
top concept of: OfflineConversionUploadClientSummaryStatus
alternative label: noRecentUpload
definition: Your offline ingestion setup has not received data in the last 28 days, there may be something wrong.
notation: NO_RECENT_UPLOAD

OfflineConversionUploadConversionActionSummaryClient
type: ConceptScheme
comment: Values OfflineConversionUploadConversionActionSummary.client accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Google Ads Api
has top concept: Google Ads Web Client
has top concept: Ads Data Connector

Unspecified
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryClient
top concept of: OfflineConversionUploadConversionActionSummaryClient
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryClient
top concept of: OfflineConversionUploadConversionActionSummaryClient
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Google Ads Api
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryClient
top concept of: OfflineConversionUploadConversionActionSummaryClient
alternative label: googleAdsApi
definition: Google Ads API.
notation: GOOGLE_ADS_API

Google Ads Web Client
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryClient
top concept of: OfflineConversionUploadConversionActionSummaryClient
alternative label: googleAdsWebClient
definition: Google Ads web client, which could include multiple sources like Ads UI, SFTP, etc.
notation: GOOGLE_ADS_WEB_CLIENT

Ads Data Connector
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryClient
top concept of: OfflineConversionUploadConversionActionSummaryClient
alternative label: adsDataConnector
definition: Connection platform.
notation: ADS_DATA_CONNECTOR

OfflineConversionUploadConversionActionSummaryStatus
type: ConceptScheme
comment: Values OfflineConversionUploadConversionActionSummary.status accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Excellent
has top concept: Good
has top concept: Needs Attention
has top concept: No Recent Upload

Unspecified
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryStatus
top concept of: OfflineConversionUploadConversionActionSummaryStatus
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryStatus
top concept of: OfflineConversionUploadConversionActionSummaryStatus
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Excellent
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryStatus
top concept of: OfflineConversionUploadConversionActionSummaryStatus
alternative label: excellent
definition: Your offline data ingestion setup is active and optimal for downstream processing.
notation: EXCELLENT

Good
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryStatus
top concept of: OfflineConversionUploadConversionActionSummaryStatus
alternative label: good
definition: Your offline ingestion setup is active, but there are further improvements you could make. See alerts.
notation: GOOD

Needs Attention
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryStatus
top concept of: OfflineConversionUploadConversionActionSummaryStatus
alternative label: needsAttention
definition: Your offline ingestion setup is active, but there are errors that require your attention. See alerts.
notation: NEEDS_ATTENTION

No Recent Upload
type: Concept
in scheme: OfflineConversionUploadConversionActionSummaryStatus
top concept of: OfflineConversionUploadConversionActionSummaryStatus
alternative label: noRecentUpload
definition: Your offline ingestion setup has not received data in the last 28 days, there may be something wrong.
notation: NO_RECENT_UPLOAD

OfflineUserDataJobFailureReason
type: ConceptScheme
comment: Values OfflineUserDataJob.failureReason accepts.
has top concept: Unspecified
has top concept: Unknown
has top concept: Insufficient Matched Transactions
has top concept: Insufficient Transactions
has top concept: High Average Transaction Value
has top concept: Low Average Transaction Value
has top concept: Newly Observed Currency Code

Unspecified
type: Concept
in scheme: OfflineUserDataJobFailureReason
top concept of: OfflineUserDataJobFailureReason
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED

Unknown
type: Concept
in scheme: OfflineUserDataJobFailureReason
top concept of: OfflineUserDataJobFailureReason
alternative label: unknown
definition: Used for return value only. Represents value unknown in this version.
notation: UNKNOWN

Insufficient Matched Transactions
type: Concept
in scheme: OfflineUserDataJobFailureReason
top concept of: OfflineUserDataJobFailureReason
alternative label: insufficientMatchedTransactions
definition: The matched transactions are insufficient.
notation: INSUFFICIENT_MATCHED_TRANSACTIONS

Insufficient Transactions
type: Concept
in scheme: OfflineUserDataJobFailureReason
top concept of: OfflineUserDataJobFailureReason
alternative label: insufficientTransactions
definition: The uploaded transactions are insufficient.
notation: INSUFFICIENT_TRANSACTIONS

High Average Transaction Value
type: Concept
in scheme: OfflineUserDataJobFailureReason
top concept of: OfflineUserDataJobFailureReason
alternative label: highAverageTransactionValue
definition: The average transaction value is unusually high for your account. If this is intended, contact support to request an exception. Learn more at https://support.google.com/google-ads/answer/10018944#transaction_value
notation: HIGH_AVERAGE_TRANSACTION_VALUE

Low Average Transaction Value
type: Concept
in scheme: OfflineUserDataJobFailureReason
top concept of: OfflineUserDataJobFailureReason
alternative label: lowAverageTransactionValue
definition: The average transaction value is unusually low for your account. If this is intended, contact support to request an exception. Learn more at https://support.google.com/google-ads/answer/10018944#transaction_value
notation: LOW_AVERAGE_TRANSACTION_VALUE

Newly Observed Currency Code
type: Concept
in scheme: OfflineUserDataJobFailureReason
top concept of: OfflineUserDataJobFailureReason
alternative label: newlyObservedCurrencyCode
definition: There's a currency code that you haven't used before in your uploads. If this is intended, contact support to request an exception. Learn more at https://support.google.com/google-ads/answer/10018944#Unrecognized_currency
notation: NEWLY_OBSERVED_CURRENCY_CODE

OfflineUserDataJobMetadataMatchRateRange
type: ConceptScheme
comment: Values OfflineUserDataJobMetadata.matchRateRange accepts.
has top concept: Unspecified
has top concept: unknown
has top concept: matchRangeLessThan20
has top concept: matchRange20To30
has top concept: matchRange31To40
has top concept: matchRange41To50
has top concept: matchRange51To60
has top concept: matchRange61To70
has top concept: matchRange71To80
has top concept: matchRange81To90
has top concept: matchRange91To100

Unspecified
type: Concept
in scheme: OfflineUserDataJobMetadataMatchRateRange
top concept of: OfflineUserDataJobMetadataMatchRateRange
alternative label: unspecified
definition: Not specified.
notation: UNSPECIFIED